Podcasts about Bathroom Break

In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors' marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.=================================================Best Moments:(01:29) Understanding how to reverse engineer competitors' marketing strategies(01:53) Identifying different types of competitors: direct, category, and attention stealers(02:45) Using SparkToro to discover hidden influencers your audience follows(03:41) How to determine what email platform competitors are using (esp@sendview.io)(04:15) Leveraging ChatGPT to analyze marketing strategies on different websites(04:43) Using BuiltWith to see competitors' tech stacks and website tools(05:14) Analyzing successful ads with Meta Ad Library(06:05) Exploring competitor keywords and ads with SpyFu(06:28) Experiencing competitors' marketing funnels firsthand(07:40) Brief discussion about living in Miami and dealing with hurricanes and heat=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

How do you reverse engineer stuff in marketing? Should you copy your competitors? Daniel and Jay point out it's not about copying your competition, but seeing what they're doing and tweaking it to your brand. From category competitors to potential audiences for podcasts and newsletters, it's a good idea to check them out and analyze. Who's competing? Who are the leaders in your category? What are they doing better than you? Plus, Daniel introduces two free tools to show you what your competitors' tech stacks look like AND what their ads look like. Jay mentions these free tools are a goldmine for research.  This short ‘n sweet Bathroom Break is all about studying your competition so you can improve, too.

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable.=================================================Best Moments:(01:18) What is that personality trait that you're that person that doesn't read the room and realize everybody's ready to go?(01:37) There is no debate on the planet that for the next few months, there's uncertainty in the economy.(02:13) One thing is transparency and it can go both ways.(03:21) Be very aware of what's going on in your category.(04:15) If you can't go too far on discounting, the way to do this is double down on messaging on value.(05:08) If you haven't revised your own internal expectations in terms of sales and pipeline, you are making a huge mistake.(06:05) Double down on your existing client base.(07:16) You need to be transparent... on your own channels as well.(07:52) Talk about uncertainty... Have downloadable information, webinars.(08:32) If you're locally sourcing and locally doing things... go hard with that messaging right now.(09:30) He does not know what's going on in his social plans, just FYI.(10:24) Why haven't you made your skin check with so and so, doctor, and I gotta do that?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!June 24th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

There's a TON of uncertainty in today's climate: tariffs, regulations, etc. How should you deal with it when it comes to marketing efforts?  Enter: transparency. Being clear about pricing and how it'll affect your customers' carts helps save you (and your team) from varying questions. Putting this notice on a landing page is a way to address it. Plus, going too far on discounting may not be a great strategy. Instead, doubling down on value and need are a better angle. Jay also mentions revising internal expectations when it comes to sales and pipelines. Should you double down on your already existing client base? Absolutely.   This short ‘n sweet Bathroom Break is all about preparing for potential setbacks.

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand's reputation and trust over time.=================================================Best Moments:(00:07) Introduction to the new special series called "The Bathroom Break"(02:16) Explanation of negative signal: content that hurts your brand's reputation(03:01) The concept of lifetime value for an audience vs customers(03:54) Common marketing automation mistakes that create negative signals(04:41) Outdated content like "2025 outlook" still being sent in May(05:01) The importance of managing the long tail of your content(05:34) Ways to identify negative signal in your marketing strategy(07:20) Drawing parallels between marketing negative signals and social communication(09:19) Brief mention of Jay recently going viral on Instagram=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

Most marketers assume that more content ➡️more impact. But what if you're actually turning people off? Daniel and Jay talk about how negative signal is a silent killer. Stale automations, irrelevant emails, and lazy content are all included. Marketers have to make sure messages are balanced but still effective. And, things in the world have changed within the last 60 days. How can you stay relevant, at the front of your audience's minds, AND avoid overloading them?  Plus, Jay mentions an example of negative social signals that his kids taught him about (Should you double-snap someone?) And, how does Daniel use “clickbait” subject lines the right way? It's all about the quality of the content.  This short ‘n sweet Bathroom Break is all about sending positive signals and killing those negative ones.

In this episode of The Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect candid stories—including Jay's recent colonoscopy experience that humorously ties into their podcast's theme—and a detailed breakdown of how to optimize organic content and smartly invest in paid boosts on platforms like TikTok, Instagram, Reddit, and Pinterest.=================================================================Best Moments:(00:59) Jay's colonoscopy story & PSA about Ozempic and anesthesia(03:04) Main Topic: Social media algorithms & follower count relevance(05:03) Jay's example of YouTube channel success with minimal subscribers(06:00) Daniel's tips on amplifying organic content and paid boosting strategies(07:39) Jay's agency perspective on boost budgets & exploring alternative ad platforms(09:51) Importance of allocating budget for ad testing and scaling successful campaigns(10:55) TikTok trends and how hosts engage with the platform=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

To a lot of social media users, the intent algorithm is a mystery. To marketers, it's a game you have to figure out. Daniel and Jay break down what's changing with social media: the algorithms on your favorite platforms are showing you what they'd like to show you. They're prioritizing users who are going to stick around longer. Marketers have to make sure the creative efforts are top-notch in order to stand out. How do you plan for longevity?  Plus, Jay mentions a boost budget to boost your most successful posts. And, how does Daniel use AI to his advantage? It's a HUGE advantage for organic efforts.  This short ‘n sweet Bathroom Break is all about building hype and going behind the scenes.

Blown Off Part Two - Bathroom Break-Up or Make-Up by Maine's Coast 93.1

Blown Off Part One - Bathroom Break-Up or Make-Up by Maine's Coast 93.1

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty.=================================================================Best Moments:(00:55) Quick catch-up on what shows they're currently watching(02:45) Defining “building in public” as sharing behind-the-scenes processes(03:25) TikTok trend of BTS content outperforming original content(04:48) Why building in public works for companies of all sizes(06:05) Key elements of effective “building in public” content(07:48) Importance of including messy parts and mistakes in your content(09:02) How transparency creates brand fandom(09:30) The value of founder involvement in building in public(11:24) Call to action for listeners to share the episode on social media=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

What's the newest format that's going viral?  It's building, behind-the-scenes, and sharing what goes into making something. Think about some things brands are posting about their products: the wins, the fails, how it all came together. Audiences eat this up.  Building in public like this generates engagement. Jay gives an example of how huge companies like Hubspot are doing it. Daniel mentions people flock to content like this because it makes them feel like an insider, and as we all know, content succeeds when people feel emotionally connected to it.  And, what does a brand's founder have to do with all of this? They're a piece of the puzzle.  This short ‘n sweet Bathroom Break is all about building hype and going behind the scenes.

00:00 High Five.19:30 Even more on the Nuggets loss.34:00 Shaq had to take a bathroom break during Inside the NBA.

Gio feels Karl-Anthony Towns doesn't embody the superstar mentality, lacking visible disappointment or fire. Boomer countered that Towns simply had an off night and couldn't find his rhythm. Before Jerry's update, Gio expressed disbelief at people falling for fake Adam Schefter reports on X. Jerry's update featured Mike Breen's call of the Knicks' Game 2 loss, with Thibs discussing the need to win differently. They then played a clip of the Clippers' play-by-play announcer, whom they found unauthentic, and mentioned Shaq abruptly leaving the set due to olive oil consumption. Mavericks GM Nico Harrison stated he underestimated Luka's importance to fans. Jazz Chisholm homered in their loss to Cleveland, while the Mets defeated the Phillies, with Jesse Winker and Lindor hitting home runs, improving their home record to 10-1. Jalen Milroe discussed his relationship with Malik Nabers on Kay Adams' show. Gio expressed enthusiasm for the Giants potentially drafting Jalen Milroe with their second pick, citing Todd McShay's assessment of him as the best running quarterback prospect ever evaluated.

Jerry returns for an update, but first Gio can't believe people still fall for fake Adam Schefter reports on X. Jerry starts with the sounds of Mike Breen as the Knicks lose game 2. Thibs talked about having to win games in different ways. We heard from the Clippers play by play guy and he sounds fake. Shaq had to run off set to poop because he's been drinking olive oil.

In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard.=================================================================Best Moments:(00:56) Topic announcement: marketing audits in uncertain times(01:58) White Lotus cameo—brand marketing inside the show(03:00) Why audits matter when the economy tightens(03:41) Recentering on revenue & setting realistic KPIs(04:32) Auditing paid media and remarketing for efficiency(06:07) How downturns can actually sharpen marketing tactics(07:34) Putting extra love on existing customers(08:26) Trimming your tech stack to save cash(09:35) Mission Impossible shout‑out and Tom Cruise marketing wisdom=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

We're heading into a bumpy economy. So, it's time to audit what we're doing in marketing. How do we do that? Auditing is all about alignment. Are your brand's efforts in line with what's going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, it's time to audit tools and software you're using.  Jay gives an example from his company: they're reprocessing files and saving money from going through everything. When things are uncertain, it's time to focus on what you can control.  And, Daniel says marketing is still important, even if it's often the first budget to get cut during an economic downturn. People may not want to spend their hard-earned money on trying a new product. Because of this, doubling down on retention strategies is going to be the key to success.   This short ‘n sweet Bathroom Break is all about preparing for what's about to come.

In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That dive into the seven deadly sins of marketing. With a mix of practical advice and playful banter, they cover common pitfalls marketers should avoid.=================================================================00:41 - Introduction to the seven deadly sins of marketing02:03 - Marketing to everybody is a big no-no02:49 - Why best practices are often outdated and useless03:36 - The importance of brand and why it's not optional04:31 - The problem with last-click attribution05:32 - Why skipping strategy and going straight to tactics is a mistake06:30 - The danger of relying on industry averages07:47 - A lighthearted debate on fast-food preferences=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

What should you NOT do in marketing? There's lots, but Daniel and Jay are breaking it down in seven parts.  First, when you market to everybody, you're actually marketing to nobody. You're gonna be more successful with a specific customer set in mind. Plus, narrowing it down makes positioning and messaging way easier.  Also, are “best practices” actually outdated? Jay thinks so. Every time you hear about a best practice, it's best to test it out for yourself.  And, Daniel reminds us that skipping strategy and going straight to tactics is a NO-no. Who are you running ads to? What's the offer? When, why, what, and how? These are questions that you need to start off with, not answer along the way.  This short ‘n sweet Bathroom Break is all about avoiding what you can and doing better.

April Fools.CREEPYPASTA STORY►by CreepsMcPastaCreepypastas are the campfire tales of the internet. Horror stories spread through Reddit r/nosleep, forums and blogs, rather than word of mouth. Whether you believe these scary stories to be true or not is left to your own discretion and imagination. LISTEN TO CREEPYPASTAS ON THE GO-SPOTIFY► https://open.spotify.com/show/7l0iRPd...iTUNES► https://podcasts.apple.com/gb/podcast...SUGGESTED CREEPYPASTA PLAYLISTS-►"Good Places to Start"-    • "I wasn't careful enough on the deep ...  ►"Personal Favourites"-    • "I sold my soul for a used dishwasher...  ►"Written by me"-    • "I've been Blind my Whole Life" Creep...  ►"Long Stories"-    • Long Stories  FOLLOW ME ON-►Twitter:   / creeps_mcpasta  ►Instagram:   / creepsmcpasta  ►Twitch:   / creepsmcpasta  ►Facebook:   / creepsmcpasta  CREEPYPASTA MUSIC/ SFX- ►http://bit.ly/Audionic ♪►http://bit.ly/Myuusic ♪►http://bit.ly/incompt ♪►http://bit.ly/EpidemicM ♪This creepypasta is for entertainment purposes only#Creepypasta #Horror #CreepsMcPasta

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dish out quick marketing tips while celebrating Jay's birthday. They also discuss reposting strategies across social media platforms and share insights on content curation.BTW! GURU Conference is back!!!

Reposting vs Remixing: What's better? In this special 50th episode of Bathroom Breaks, Daniel Murray is joined by the birthday boy, Jay Schwedelson, to discuss how to properly repost across different social channels.  And why reposting without context could be killing your reach on LinkedIn and how to remix instead. If you're a marketer who wants to grow your audience through smart content curation and remixing, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share quick email marketing tips that listeners can implement right away. The dynamic duo brings their expertise from their respective podcasts, Marketing Millennials and Do This Not That, to deliver valuable insights with a dash of humor.BTW! GURU Conference is back!!!

How do you get people to actually open emails AND engage with you?  Daniel and Jay have some tips for you to take. First, you have to treat every email like it's the receiver's first email ever. Unlike social, you can't just phone it in, so you HAVE to make it good right off the bat.  Should you kick the non-engaged people off? Jay says that you should, because having a highly engaged list is better than a bigger one who doesn't really interact with your content.  And, Daniel suggests putting read times in your pre-headers could be the secret sauce to enticing readers. Can you test read times, emojis, and other creative things in pre-headers? Absolutely.  This short ‘n sweet Bathroom Break is all about doing a little more with emails and seeing more impact.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share easy marketing tips that won't break the bank. Learn simple ways to boost brand presence, grow your audience, and network effectively, even if you're on a shoestring budget.=================================================================Best Moments:[00:00:40] Small budget, big impact marketing strategies[00:02:18] ChatGPT paid vs. free version debate[00:03:09] Boosting social media posts on a budget[00:04:27] Hack for attending industry events on the cheap[00:05:19] Leveraging micro-influencers and product seeding[00:06:35] The power of allocating small weekly budgets for marketing=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Money doesn't grow on trees, we all know that. But, you don't need to break the bank to see results.   Daniel says that if you start boosting Instagram posts with $10 to $20 a week, you can still see meaningful results. Lots of people are under the impression that Instagram and Meta costs a ton of money, and that's just not the case.  Plus, you can even save some money if you want to network at industry events—without paying outrageous amounts of money in ticket fees. Jay shares how an exhibit hall hang out could be what you need.  And, how do microinfluencers play a role in all of this? Sending them your product may be the right move.  This short ‘n sweet Bathroom Break is all about spending less $$$ and seeing more impact.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down why simplifying marketing messages is key to increasing engagement and making content accessible. They share strategies to avoid jargon, make copy more relatable, and communicate in a way that resonates with all audiences.=================================================================Best Moments:(01:00) Why simplifying marketing offers increases conversions(01:13) Are marketing acronyms killing your engagement?(02:22) How to make content easily understandable for everyone(04:01) Using “101” in subject lines to boost engagement(05:00) Practical tips for simplifying copy & messaging(06:35) Why it's okay to admit when you don't know something in marketing(07:44) Marketing expertise is diverse—why you don't need to know it all(08:48) Tangent: Are overly complex restaurant menus ruining dining experiences?(10:14) Call to action: Follow & review the podcast!=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Think about all the acronyms you use as a Marketer: BOFU, TTM, CAC, the list goes on. You and your coworkers might know what they mean, but the general population doesn't. So, this episode is all about the importance of keeping things simple and easy to understand.  Daniel mentions his general rule: make sure your copy is written so simply that a five-year-old can read it. If you're talking over people's heads or using language they can't understand, it won't convert. Jay mentions that you don't want to embarrass anyone, so avoiding acronyms and complicated language is a great start.  Plus, how does describing a dish at a restaurant relate to content marketing? Jay gives an example.  This short ‘n sweet Bathroom Break is all about keeping it simple so everyone's on the same page.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies centered around merchandise and swag. They discuss the importance of quality, how to create visibility for social media impact, and how to use merch giveaways to engage audiences effectively.=================================================================Best Moments:(00:56) Discussion on conference merchandise and its effectiveness(02:15) Jay's top tactic for using swag in marketing campaigns(03:53) The importance of merch quality in representing brand image(04:58) Focus on creating visible merch for social media impact(06:01) Successful VIP swag box strategy for event registration(07:36) Using merch sales as a test for brand strength(08:27) The story behind the Marketing Millennials logo(09:54) Lessons learned from merch mistakes (putting the year on shirts)(10:43) Lighthearted discussion on old clothing items=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Think about your company's merch and swag bags. They could use a refresh, right? Who wants another mug with your logo or a battery pack that won't charge anything? Jay reveals the biggest mistake when it comes to merch: contests. Why? You need to give people the perception that they actually have a chance to win the item.  Plus, Daniel talks about how your items need to BE creative if you want to be seen as a creative brand. If not, there's a good chance it'll end up being unmemorable and in a landfill somewhere.  This short ‘n sweet Bathroom Break is all about giveaways, fun little trinkets, and how you can get everyone excited about repping your brand.

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into LinkedIn's newest updates—from newsletter metrics and impression counts on comments to mobile video labeling. They also explore AI-generated content detection and share strategies for maximizing engagement in a rapidly evolving platform.=================================================================Best Moments:(01:14) LinkedIn's new newsletter metrics(03:55) Introduction of impression counts on comments(06:25) Daniel's unique commenting strategy on LinkedIn(07:28) The importance of video labeling on LinkedIn mobile(09:31) AI-generated content detection and potential downgrading on LinkedIn=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

LinkedIn made some changes. Have you noticed? Daniel and Jay are tackling Marketers' favorite platform, LinkedIn. From new features on their newsletter capabilities to going deeper in email, there are little nooks and crannies to keep note of. How are these changes going to impact comment strategy? Are newsletter invitations to every connection actually hurting your newsletter? Plus, how do you take your TikTok brain and apply it to LinkedIn's short form video feature? This short ‘n sweet Bathroom Break is all about hacking LinkedIn.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson tackle popular business and marketing sayings, challenging their validity and sharing perspectives from their experiences in the field. They also sprinkle in a bit of pop culture talk, discussing current movies and apps for film fans.=================================================================Best Moments:(01:12) “Love what you do, and you'll never work a day in your life” – Is this true?(02:35) The pros and cons of overthinking in marketing(04:40) The importance of admitting when you don't know something(06:15) “If it doesn't scale, don't do it” – Debunking this myth(07:37) Brief discussion on current movies and the Oscars(09:32) Introduction to the Letterboxd app for movie enthusiasts=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Do you really have to love what you do, so it won't feel like working? Are you overthinking everything in your life? Does anyone actually care about the Oscars or are we all just pretending to care? This week, Jay and Daniel discuss ridiculous (and even downright stupid) sayings about life and work—and how living your life by them may actually be unreasonable. Loving your job 100% of the time actually leads to negativity. Overthinking things isn't necessarily bad or good. Not everything is meant to be scaled.  Plus, what's the secret sauce to connecting with someone else in your personal life and at work? This short ‘n sweet Bathroom Break is all about reframing how you think.

Are your landing pages GOOD? Probably. Are they converting? Well… Jay and Daniel are talking pages: landing pages, destination pages, pages people click on after seeing your ad, etc. You may get attention, but are users turning that attention into intention? You may be missing just a simple CTA or personalized element.  Jay also adds that these pages are a great way to show social proof. Have any big name companies as clients? Show them off. Did anyone leave a super positive testimonial? Put it on there.  This short ‘n sweet Bathroom Break is all about how your pages can lead to conversions, attention, and more.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down landing page optimization strategies to help marketers boost conversions—plus, they share some personal struggles with dealing with colds.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the importance of starting and maintaining a newsletter, offering valuable insights on content creation, audience engagement, and marketing strategies. They share tips on how newsletters can build expertise, foster trust, and grow email lists.=================================================================Best Moments:(00:34) Introduction to the episode's topic: how to start a newsletter(02:19) Jay explains why newsletters are valuable for businesses and personal brands(03:37) Daniel discusses newsletters as expertise builders and trust programs(05:47) The importance of creating engaging newsletter content(08:03) How to determine the purpose and niche of your newsletter(09:03) Jay emphasizes the significance of compelling content throughout the newsletter(10:20) Using pop-up forms on websites to grow email lists(11:05) Strategies for adding subscribers to your newsletter(11:53) Leveraging newsletter content for multiple marketing channels=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today's market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that's engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

There's a TON of value in having a newsletter.  There are two main reasons why: it establishes a brand, and it's an ongoing stream of information and thought leadership. Think about the newsletters you're subscribed to—they serve a purpose and offer you content you wouldn't otherwise have.  Daniel says they're expertise-builders, and Jay says it's a way to establish real estate in your audience's minds. How do you create meaningful content? Do you need to have an already existing podcast or following of some sort to get your newsletter off the ground?  This short ‘n sweet Bathroom Break is all about why a newsletter can take your brand from 0 to 100—and how, in the age of TikTok and Reels, newsletters are still great to have.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the tough topic of firing clients and managing expectations in service-based businesses. They explore when it's time to let go of difficult clients, how to set clear boundaries, and the importance of focusing on your ideal customer. Plus, they share their thoughts on the upcoming Super Bowl and Jay's perspective on the big game's commercials and parties.=================================================================Best Moments:(00:33) Introduction to the episode's topic: firing clients(00:46) Brief discussion about the upcoming Super Bowl(01:51) Jay's perspective on Super Bowl parties and commercials(02:55) When to consider firing clients in marketing services businesses(04:24) The importance of managing client expectations(05:34) Setting clear boundaries and expectations in client contracts(06:35) The significance of supporting your team when clients are disrespectful(07:17) Focusing on ideal clients and niching down to scale up(08:21) The value of having a referral network for services you don't provide(09:07) Evaluating whether additional revenue is worth keeping difficult clients(10:08) Hypothetical Super Bowl halftime show performers=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today's market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that's engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

You're not going to click with every client. So, what's the right way to break up with them? Daniel and Jay share their experiences with parting ways with clients—sometimes, they ask for too much or the vision just isn't there. Maybe communication is lacking. Any way you put it, it's time to say goodbye when value isn't on the same page.  Jay reveals he tries to minimize saying “bye” from the jump, and that means transparency and setting expectations from the very beginning. Should you increase your minimums? Who gets final say in contractual obligations?   This short ‘n sweet Bathroom Break is all about breaking up the right way—and how it's changing as we move forward.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson blend practical marketing tactics with fun personal anecdotes. They share strategies for improving email open rates and dive into the quirky world of childhood collections and creative hobbies.=================================================================Best Moments:(00:51) Discussion about childhood collections(02:32) Tactic: Indicating content reading time in subject lines and preheaders(04:18) Daniel's strategy for maintaining high email open rates(07:24) The importance of focusing on engaged subscribers rather than total list size(08:23) Various ways to implement the reading time tactic in marketing(09:49) Current collecting habits and hotel key card art project(11:24) Wrap-up and podcast recommendations=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today's market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that's engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

Daniel has the secret to getting people to open your email… Time is an investment—and it's time to put at the end of your subject lines. No really, it can increase your open rate significantly because people are prepared to invest 2, 3 minutes, into reading what you have to say. It's really that simple, huh? Plus, Jay mentions using three lines of text leading into topics. Why? This short ‘n sweet Bathroom Break is all about getting those emails OPENED—and how it's changing how we engage with each other.

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray explore why every person and brand should have a podcast. They go beyond sponsorships and downloads, revealing how podcasts can be powerful tools for networking, account-based marketing (ABM), and content creation.=================================================================Best Moments:(01:00) The unexpected reasons for having a podcast(01:58) Podcasts as the ultimate networking tool(03:07) Using podcasts for account-based marketing(05:26) The concept of "like for like" in marketing(06:04) Podcasts as a content marketing and repurposing tool(07:09) Podcasts as a learning accountability tool(08:07) Tips for creating a company podcast(09:14) The accessibility and affordability of starting a podcast=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today's market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that's engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into the concept of clickbait in marketing. They share insights on crafting effective hooks and engagement strategies across various platforms while discussing trends in video content and social media updates.=================================================================Best Moments:(01:10) Jay's family meal planning schedule(02:28) The topic of clickbait is introduced(03:30) Differentiating between good and bad forms of clickbait(04:36) Effectiveness of negative subject lines in marketing(05:17) Changes in LinkedIn video content presentation(06:38) Effective word choices for video hooks(07:13) Instagram's new feature for trialing Reels(07:55) The importance of aggressive hooks in marketing(08:19) Daniel's date night plans=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Your date comes back from the bathroom to find THIS...find out on today's Make Up or Break Up! Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies and personal reflections for the new year. They share insights on email performance trends, tackling low-hanging fruit tasks, and leveraging unique marketing opportunities in January.=================================================================Best Moments:(00:41) New Year reflections and motivational posts(01:53) Jay's holiday trip to Japan(02:34) January marketing strategies and performance metrics(03:23) Focusing on low-hanging fruit and conversion rates(04:35) Discussion about "Blue Monday" marketing campaigns(05:41) Capitalizing on January trends like Dry January(06:02) LinkedIn connections and networking in January(07:09) Reigniting cold leads after the holiday season(07:42) Personal New Year's resolutions update(09:37) Podcast recommendations and wrap-up=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for the start of the new year. They share insights on consumer mindsets, content creation, and engagement tactics during this unique time.=================================================================Best Moments:(01:00) New Year's Eve plans and opinions(01:43) Discussing marketing mindset for the start of the year(02:04) Consumer mindset and subscription trends in the new year(02:40) Importance of educational content in early-year marketing(03:19) Providing value through free content and forecasts(04:05) Social media engagement strategies for the new year(04:34) Managing expectations for early-year metrics(05:00) Benefits of posting during holidays(05:18) Importance of maintaining marketing habits(06:06) Connecting with influencers during slower periods(06:35) Attaching to new habits through content creation(07:39) Discussion on how long to say "Happy New Year"(08:51) Wrap-up and podcast recommendations=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing trends that emerged in 2024 and are likely to continue into 2025. They share insights on content creation, email marketing, data collection, and influencer marketing in the B2B space.=================================================================Best Moments:(01:05) Jay discusses the trend of wearing taller socks(02:07) YouTube Shorts becoming increasingly important for marketers(03:00) Serialized short-form video content trending in marketing(03:48) The decline of generic email templates in marketing(04:38) The growing importance of zero-party data and AI-driven personalization(05:22) Sentiment-based content marketing and segmentation(06:21) The rise of B2B influencers and creator-led content(07:17) Discussion about "The Rizzler," a popular young influencer=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.