Podcast appearances and mentions of Chris Madden

American ice hockey player

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Best podcasts about Chris Madden

Latest podcast episodes about Chris Madden

Daily | Conversations
Whoa buddy, we've got a lot to unpack... FloRacing buys Lucas, Gio Scelzi's deal official, more | Daily 12-11-2025

Daily | Conversations

Play Episode Listen Later Dec 11, 2025 13:09


It was a big day of breaking news across dirt racing from the PRI show. We'll dive into the big stuff today, including FloRacing buying Lucas, Gio Scelzi's deal is official, new rides for Daulton Wilson and Chris Madden, and more.

Daily | Conversations
A new ride for Chris Madden, PA's new series, Spire's late model, did JCM find a driver? | Daily 11-26-2025

Daily | Conversations

Play Episode Listen Later Nov 26, 2025 9:31


Big news in Central PA as they announce their own regional sprint car series. I like it, but I do have some questions and concerns. Plus Carson Hocevar's Dome late model wrap and possible sprint car hints, dirt late model rumors about Chris Madden and Brenden Smith, and more.

Daily | Conversations
A new ride for Chris Madden, PA's new series, Spire's late model, did JCM find a driver? | Daily 11-26-2025

Daily | Conversations

Play Episode Listen Later Nov 26, 2025 9:31


Big news in Central PA as they announce their own regional sprint car series. I like it, but I do have some questions and concerns. Plus Carson Hocevar's Dome late model wrap and possible sprint car hints, dirt late model rumors about Chris Madden and Brenden Smith, and more.

The Vertical Go-To-Market Podcast
How This Agency Owner Scaled to Their Most Successful Year Yet

The Vertical Go-To-Market Podcast

Play Episode Listen Later Oct 12, 2025 22:54


In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing. Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year ever. If you've ever wondered whether narrowing your focus is worth it, this conversation will give you both the strategic framework and the emotional reassurance you need. What You'll Learn in This Episode

Daily | Conversations
Revenge threatened, viewership numbers for dirt races revealed | Daily 9-9-2025

Daily | Conversations

Play Episode Listen Later Sep 9, 2025 8:55


What kind of viewership numbers do various racing series get on FloRacing? Saturday's outage gave us some clues. We'll dive in to that, plus Chris Madden has forgotten about RTJ and now wants a piece of Nick Hoffman, there is late model action tonight, and more.

Daily | Conversations
Revenge threatened, viewership numbers for dirt races revealed | Daily 9-9-2025

Daily | Conversations

Play Episode Listen Later Sep 9, 2025 8:55


What kind of viewership numbers do various racing series get on FloRacing? Saturday's outage gave us some clues. We'll dive in to that, plus Chris Madden has forgotten about RTJ and now wants a piece of Nick Hoffman, there is late model action tonight, and more.

Daily | Conversations
RTJ v. Madden again! Sheldon gets lost. Richards racing soon? | Daily 8-24-2025

Daily | Conversations

Play Episode Listen Later Aug 24, 2025 9:07


Corey Day in Steve Kinser territory, RTJ vs Chris Madden bubbles up again, Sheldon Haudenschild puts a red flag on his car to make sure he gets noticed, Josh Richards rumors, and much more today.

Daily | Conversations
RTJ v. Madden again! Sheldon gets lost. Richards racing soon? | Daily 8-24-2025

Daily | Conversations

Play Episode Listen Later Aug 24, 2025 9:07


Corey Day in Steve Kinser territory, RTJ vs Chris Madden bubbles up again, Sheldon Haudenschild puts a red flag on his car to make sure he gets noticed, Josh Richards rumors, and much more today.

Daily | Conversations
Buddy and Balog, a late model ride change, Pierce vs. Terbo... AGAIN | Daily 6-22-2025

Daily | Conversations

Play Episode Listen Later Jun 22, 2025 8:48


Buddy Kofoid cleans up at Huset's, Bill Balog shows you can do a lot with a little, we didn't get a big High Limit vs Outlaws showdown, it looks like Chris Madden and GR Smith have split, and a whole lot more from a busy dirt racing weekend.

Daily | Conversations
Buddy and Balog, a late model ride change, Pierce vs. Terbo... AGAIN | Daily 6-22-2025

Daily | Conversations

Play Episode Listen Later Jun 22, 2025 8:48


Buddy Kofoid cleans up at Huset's, Bill Balog shows you can do a lot with a little, we didn't get a big High Limit vs Outlaws showdown, it looks like Chris Madden and GR Smith have split, and a whole lot more from a busy dirt racing weekend.

Daily | Conversations
The anatomy of a sprint car team BATTLING to save their night | Daily 5-15-2025

Daily | Conversations

Play Episode Listen Later May 15, 2025 8:58


Things went sideways early last night for an Outlaw team, and today we'll walk you through the entire process they went through at break-neck speed to salvage their race. Plus an update on Chris Madden's future, a surprise front runner at Oshweken, and more.

Daily | Conversations
The anatomy of a sprint car team BATTLING to save their night | Daily 5-15-2025

Daily | Conversations

Play Episode Listen Later May 15, 2025 8:58


Things went sideways early last night for an Outlaw team, and today we'll walk you through the entire process they went through at break-neck speed to salvage their race. Plus an update on Chris Madden's future, a surprise front runner at Oshweken, and more.

Lee's Summit Town Hall
Empowering Youth & Strengthening Community with Chris Madden

Lee's Summit Town Hall

Play Episode Listen Later Feb 20, 2025 36:21


In this episode of the Lee's Summit Town Hall podcast, host Nick Parker sits down with Chris Madden, executive director of Lee's Summit CARES. From his early aspirations in the arts to his leadership in education and community service, Chris shares his journey and the passion driving his work. They explore the vital resources available to help teens make informed decisions about their futures, as well as ongoing community efforts around substance misuse prevention and mental health awareness. Join the conversation and discover how Lee's Summit CARES is making a difference—and how you can get involved.

The CAT Club (Classic Album Thursdays)
THE CLASH – COMBAT ROCK

The CAT Club (Classic Album Thursdays)

Play Episode Listen Later Feb 4, 2025 78:10


The CAT Club presents a classic vinyl album: COMBAT ROCK – THE CLASH Released in 1982, ‘Combat Rock' covers old ground with almost gleeful energy, stakes out new territory with confidence, and delivers more than enough timeless classics to make it stand proudly next to any of their earlier work. With special guest CHRIS SALEWICZ The author of Redemption Song: 'The Definitive Biography Of Joe Strummer,' Chris Salewicz was an intimate friend with Joe Strummer for over 25 years. An NME golden era veteran, he has written seventeen books, including acclaimed biographies of Paul McCartney, Bob Marley and Jimmy Page. The first group that Chris saw was the Beatles. CHRIS MADDEN was in the interviewer's chair. This event took place on 16th January 2025 in the Pigeon Loft at The Robin Hood, Pontefract, West Yorkshire. To find out more about the CAT Club please visit: www.thecatclub.co.uk This podcast has been edited for content and for copyright reasons. Happy Trails.

Daily | Conversations
Ricky Thornton Jr. and Chris Madden "separated by security" in the pits | Daily 11-10-2024

Daily | Conversations

Play Episode Listen Later Nov 10, 2024 7:50


It was only a few weeks ago they were crowned Lucas champions as driver and crew chief, but Ricky Thornton Jr. and Chris Madden looked like anything but teammates on Saturday at World Finals. We'll talk about their dustup, plus champions crowned and much more.

Daily | Conversations
Ricky Thornton Jr. and Chris Madden "separated by security" in the pits | Daily 11-10-2024

Daily | Conversations

Play Episode Listen Later Nov 10, 2024 7:50


It was only a few weeks ago they were crowned Lucas champions as driver and crew chief, but Ricky Thornton Jr. and Chris Madden looked like anything but teammates on Saturday at World Finals. We'll talk about their dustup, plus champions crowned and much more.

Daily | Conversations
Clarity on Chris Madden's crew chief future, driver swap raises Rudeen questions | Daily 10-16-2024

Daily | Conversations

Play Episode Listen Later Oct 16, 2024 7:42


What does the future hold for the Ricky Thornton Jr., Chris Madden driver crew chief pairing, we've got the details today. Plus Trey Starks will be at Trophy Cup driving for a big team, and it might not be a good sign for that team's current driver.

Daily | Conversations
Clarity on Chris Madden's crew chief future, driver swap raises Rudeen questions | Daily 10-16-2024

Daily | Conversations

Play Episode Listen Later Oct 16, 2024 7:42


What does the future hold for the Ricky Thornton Jr., Chris Madden driver crew chief pairing, we've got the details today. Plus Trey Starks will be at Trophy Cup driving for a big team, and it might not be a good sign for that team's current driver.

Daily | Conversations
Coincidence, or is there a chassis "storm" brewing? | Daily 8-29-2024

Daily | Conversations

Play Episode Listen Later Aug 29, 2024 9:04


A surprise winner with High Limit, Chris Madden back behind the wheel, we'll preview weekend racing, and talk about an intriguing dirt late model chassis situation.

Daily | Conversations
Coincidence, or is there a chassis "storm" brewing? | Daily 8-29-2024

Daily | Conversations

Play Episode Listen Later Aug 29, 2024 9:04


A surprise winner with High Limit, Chris Madden back behind the wheel, we'll preview weekend racing, and talk about an intriguing dirt late model chassis situation.

Daily | Conversations
2025 plans up in the air for many during tumultuous dirt late model season | Daily 8-12-2024

Daily | Conversations

Play Episode Listen Later Aug 12, 2024 8:05


Chris Madden and Ricky Thornton Jr. debuted this past weekend, but are their situations temporary? We'll talk about that along with a broader look at the late model silly season and much more.

Daily | Conversations
2025 plans up in the air for many during tumultuous dirt late model season | Daily 8-12-2024

Daily | Conversations

Play Episode Listen Later Aug 12, 2024 8:05


Chris Madden and Ricky Thornton Jr. debuted this past weekend, but are their situations temporary? We'll talk about that along with a broader look at the late model silly season and much more.

Daily | Conversations
Hopefully it will go better this time for Scott Bloomquist | Daily 6-27-2024

Daily | Conversations

Play Episode Listen Later Jun 27, 2024 8:04


Corey Day can't be stopped, Chris Madden is back, actually so is Scott Bloomquist, PA Speedweek will probably look a bit different, what to watch this weekend, and more.

Daily | Conversations
Hopefully it will go better this time for Scott Bloomquist | Daily 6-27-2024

Daily | Conversations

Play Episode Listen Later Jun 27, 2024 8:04


Corey Day can't be stopped, Chris Madden is back, actually so is Scott Bloomquist, PA Speedweek will probably look a bit different, what to watch this weekend, and more.

Daily | Conversations
The never ending search for speed | Daily 6-5-2024

Daily | Conversations

Play Episode Listen Later Jun 5, 2024 8:19


Chris Madden's shocking announcement, racing on tap for tonight, and a discussion about all of the testing that these late model teams do.

Daily | Conversations
The never ending search for speed | Daily 6-5-2024

Daily | Conversations

Play Episode Listen Later Jun 5, 2024 8:19


Chris Madden's shocking announcement, racing on tap for tonight, and a discussion about all of the testing that these late model teams do.

Business Podcast by Roohi | VC, Startups
Podcasting Today Ft, Chris Madden(CEO of Good Future Media)

Business Podcast by Roohi | VC, Startups

Play Episode Listen Later Jan 21, 2024 28:18


This week I spoke with Chris Madden(CEO of Good Future Media) We discuss about: 1. His journey from English teacher to clip flipper. 2. Highlighted successes at 20VC  3. What it takes to create a podcast today 4. What's next as they build their agency, and launch ⁠⁠@ImagineAILive⁠⁠ Sponsor Corner Big shout to this month's sponsor The Undefeated Underdogs Podcast by Sharath Kuruganty for making this episode happen The Undefeated Underdogs is an excellent podcast(as a listener I can vouch for this) It's well-researched and Sharath's curiosity shines through as he explores the VC, startups, and creators' landscape:  Find the Undefeated Underdogs Podcast here: https://undefeatedunderdogs.com/⁠- or wherever you get your podcasts Connect with Chris here:  LinkedIn:⁠ ⁠⁠⁠https://kr.linkedin.com/in/chris-madden-ab79a28a⁠⁠ X: ⁠⁠⁠https://twitter.com/ChrisMadden_⁠⁠ Connect with the host Roohi Kazi on the below platforms: Instagram-roohik2 LinkedIn: Roohi Kazi Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/roohi_kr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visit this link for more listening options/platforms for the Business Podcast by Roohi, and next step groups: ⁠https://bop.me/roohikaz⁠ Business Podcast by Roohi Website: ⁠⁠⁠⁠⁠⁠⁠https://businesspodcast.transistor.fm/⁠⁠⁠⁠⁠⁠⁠ Subscribe to the Business Podcast by Roohi newsletter here: ⁠https://businesspodcastbyroohi.substack.com/⁠ Subscribe to the YouTube channel here: ⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@bizpodroohi?si=V4VxfkFEO4AlEiIz⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed this episode, please leave a review of the podcast here on Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/business-podcast-by-roohi-vc-startups/id1516165457?uo=4⁠⁠⁠⁠⁠⁠⁠ Or rate it on Spotify Would really appreciate it! Follow Business Podcast by Roohi on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/business-podcast-by-roohi/⁠⁠⁠⁠⁠⁠⁠ DM me on X(formerly Twitter) or LinkedIn- if you are interested in sponsoring episodes of the podcast Email me at bizpodroohi@gmail.com- if you have any feedback or requests for guests

Daily | Conversations
Hunt the Front series full timers, Outlaws messing with wickers, Logan Seavey with a wing on | Daily 1-16-2024

Daily | Conversations

Play Episode Listen Later Jan 16, 2024 8:38


Coming up, Logan Seavey getting some winged sprint car chances, the Outlaws mess with wicker bills, more and Chris Madden and Devon Borden, plus Hunt the Front starts announcing series full timers.

Daily | Conversations
Hunt the Front series full timers, Outlaws messing with wickers, Logan Seavey with a wing on | Daily 1-16-2024

Daily | Conversations

Play Episode Listen Later Jan 16, 2024 8:38


Coming up, Logan Seavey getting some winged sprint car chances, the Outlaws mess with wicker bills, more and Chris Madden and Devon Borden, plus Hunt the Front starts announcing series full timers.

Daily | Conversations
Did Chris Madden just commit to a World of Outlaws return? | Daily 1-15-2024

Daily | Conversations

Play Episode Listen Later Jan 15, 2024 8:05


So, I think Chris Madden is back with the Outlaws again. We'll talk about the hints today, plus plans for Tanner English, Bobby Pierce's Wild West Shootout heartbreak, and a bunch of regional sprint car news.

Daily | Conversations
Did Chris Madden just commit to a World of Outlaws return? | Daily 1-15-2024

Daily | Conversations

Play Episode Listen Later Jan 15, 2024 8:05


So, I think Chris Madden is back with the Outlaws again. We'll talk about the hints today, plus plans for Tanner English, Bobby Pierce's Wild West Shootout heartbreak, and a bunch of regional sprint car news.

Daily | Conversations
I think the internet is wrong about the next Crouch driver | Daily 10-30-2023

Daily | Conversations

Play Episode Listen Later Oct 30, 2023 7:56


Cory Eliason is out of the Crouch 11 sprint car, and we'll talk through the whole situation today, including the social media rumors about who might be getting that ride. Plus a big late model win for Chris Madden and more.

Daily | Conversations
I think the internet is wrong about the next Crouch driver | Daily 10-30-2023

Daily | Conversations

Play Episode Listen Later Oct 30, 2023 7:56


Cory Eliason is out of the Crouch 11 sprint car, and we'll talk through the whole situation today, including the social media rumors about who might be getting that ride. Plus a big late model win for Chris Madden and more.

Music Studio Startup: Helping music teachers thrive as entrepreneurs
124 - Christopher Madden on Intrapreneurship and Launching a new Master's Degree Program

Music Studio Startup: Helping music teachers thrive as entrepreneurs

Play Episode Listen Later Sep 20, 2023 33:55


We commonly think of entrepreneurs as people who start businesses, but over the years I've really come to appreciate people who bring an entrepreneurial spirit to the work they do in existing organizations — sometimes these people are called “intrapreneurs.” Today I'm talking to one such person - Chris Madden - who spearheaded the introduction of a new masters degree program at his university. You'll hear about how proposing a new master's program is a lot like pitching a new business, from the planning stage to the marketing stage. A full transcript and resources from this episode can be found at MusicStudioStartup.com/episode124.

Cryptomania
Chris Madden from Matchnode.com

Cryptomania

Play Episode Listen Later Jul 13, 2023 28:25


Chris Madden from Matchnode.com gives his insight into the NFT and Crypto space from a perspective of being the force behind the digital marketing campaigns for the Chicago Bulls, Chicago BlackHawks, Arizona Coyotes and a host of other major companies and brands. 

The Sales Warrior Within
Drive Sales Through a Robust Digital Strategy: Guest Chris Madden

The Sales Warrior Within

Play Episode Listen Later Apr 10, 2023 47:05 Transcription Available


The Sales Warrior Within | Season 2 Episode 46 - Drive Sales Through a Robust Digital Strategy: Guest Chris MaddenAndy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class."Good Selling, Good Leading, Good Living." - Andy OlenDrive Sales Through a Robust Digital Strategy: Guest Chris MaddenIn this episode, Andy Olen speaks with Chris Madden, the co-founder of Matchnode, a social-first digital agency that helps clients sell better and drive more sales through digital platforms. Chris shares valuable insights into the challenges established brands face when shifting to digital and how Matchnode fills gaps in expertise or bandwidth.One of the biggest challenges faced by established brands, according to Chris, is the creative gap. With digital advertising becoming increasingly important, creative has become crucial for marketing. While technical details like marketing tech can help improve ROI, most companies do not have the time to learn these details. That's where Matchnode can help.Chris also emphasizes the importance of targeting specific personas through creative messaging. Although interest targeting is relevant, it's not as precise as it used to be and changes quickly. Therefore, companies need outside help to keep up with the changes and to help them scale. An advantage for an agency like Matchnode is it stays ahead of the technology curve by constantly adapting to new advancements.Entrepreneurs looking to enter the market must be thoughtful and prepared rather than jumping ahead to go fast. Chris advises entrepreneurs to spend time on the core values of their business, brainstorming what problem they are solving for whom and what the benefit is. He suggests thinking more about their unique selling point and who it matters to before creating social media or website content to target the market.In the final segment, Chris discusses the importance of Web 3 in marketing and branding. He explains that to get people to take action, they must see a brand in multiple places, not just on one social media platform. Web 3 is an extremely powerful channel because it is sticky, community-driven, and collaborative. It keeps the powerful centralizing forces in society honest and creates honest rails on which people can collaborate and communicate anywhere in the world.Overall, this episode provides valuable insights into the challenges faced by established brands when shifting to digital and the importance of creative in digital advertising. Chris also offers valuable advice for entrepreneurs looking to jump into the market and highlights the significance of Web 3 in marketing and branding.Contact Chris at MatchnodeGet in touch with Andy Olen @ andyolen.com. Andy enjoys engaging with the Sales Warrior Community.

Late Model LIVE
The Dirt Reporters Episode 96: Confrontation

Late Model LIVE

Play Episode Listen Later Mar 8, 2023 54:46


The Dirt Reporters gather to for discussions about the brief confrontation between Chris Madden and Brandon Overton during Cherokee's March Madness and among the sport's best crew chiefs triggered by the job change of veteran wrench Randall Edwards.

The Digital Slice
Episode 85 - NFTs Can Help Your Business Reach New Customers And Grow Your Brand

The Digital Slice

Play Episode Listen Later Mar 7, 2023 42:54


Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Chris Madden, Co-Founder of Matchnode, Seabums NFT Co-Creator, Digital Strategist & Marketing Leader, chat about digital marketing, NFTs, cryptocurrency, and how it all can be used to grow your business. Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that uses strategy and advertising to help established brands that are shifting to digital. He also started Seabums, an NFT project focused on massively improving ocean health. They've donated over $144,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for the Chicago Bulls, Chicago Blackhawks, LendingTree, Indiana University, and New Balance.

The Marketing Stir
Chris Madden (Matchnode) - How Things Progress

The Marketing Stir

Play Episode Listen Later Mar 7, 2023 45:51


Chris Madden, Co-Founder of Matchnode, talks about how his familiarity with entrepreneurship allowed for him to enjoy finding solutions in business. Vincent is joined by Brian Gold as our guest co-host.

HotLap Heroes
Smokey Overton Mountains

HotLap Heroes

Play Episode Listen Later Mar 7, 2023 34:19


Bryan goes over the list of winners from this past weekends races. Chris Madden and Brandon Overton in the shitbox? Rough race track at Senoia Raceway. Fergy back to his winning ways at Cherokee Speedway as others deal with tire issues. A racers house catches fire and is a complete loss. Brent McKinnon announces his replacement for the 2023 racing season, and how the culture of FREE isn't always the best route, and more on this weeks episode. --- Send in a voice message: https://anchor.fm/bryan-hayward9/message

Daily | Conversations
Wild dirt racing weekend ends in Brandon Overton, Chris Madden dustup | Daily 3-6-2023

Daily | Conversations

Play Episode Listen Later Mar 6, 2023 8:17


Brandon Overton and Chris Madden get heated, Senoia had a big mess, Brad Sweet and Kasey Kahne rep High Limit, and more from the dirt racing weekend.

Daily | Conversations
Wild dirt racing weekend ends in Brandon Overton, Chris Madden dustup | Daily 3-6-2023

Daily | Conversations

Play Episode Listen Later Mar 6, 2023 8:17


Brandon Overton and Chris Madden get heated, Senoia had a big mess, Brad Sweet and Kasey Kahne rep High Limit, and more from the dirt racing weekend.

Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Building a Great Digital Marketing Strategy with Chris Madden | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Play Episode Listen Later Feb 2, 2023 59:29


Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They've donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance. 00:00 - 00:15 “Now we can optimize for people who open it up instead of people who just sign up.” 00:16 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast 00:36 - 08:13 Advertising game on the Big game! 08:14 - 08:33 Thank you Chris for coming to the show! 08:34 - 13:00 Chris' Bio 13:01 - 16:28 Driving ROI on an ongoing basis for clients 16:29 - 20:27 Useful and Creative platform tools 20:28 - 26:00 Achieving maximum effectiveness with chatGPT and AI copywriting tools 26:01 - 27:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 27:02 - 31:14 Transactional versus informational searches 31:15 - 34:08 Integration of QR codes in ROI tracking 34:09 - 38:43 Value of an ad campaign 38:44 - 41:44 Landing page conversion 41:45 - 43:52 What's one thing you wish you had known before you began your career? 43:53 - 47:33 Challenges as a leader/entrepreneur 47:34 - 54:46 Spontaneous communication within the company culture 54:47 - 57:37 Follow your curiosity 57:38 - 58:20 Reach out to Chris on LinkedIn 58:21 - 58:41 Share this out in the world! Enjoy your Marketing journey! 58:42 - 59:29 Join The Marketing Expedition Community today! #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #advertising #branding #digitalmarketingtips

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How Are Agencies Using NFTs to Add Value to Their Clients Marketing?

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Sep 18, 2022 46:50


Would you like to dive into the NFT world? Agencies are finding ways to use NFTs to connect their clients with their audiences. What's an NFT and how can you get in on it? Today's guest has worked with big companies that recognized their potential as collectibles. He also created his own NFT project with a charitable and environmental focus and now shares his experience. Chris Madden is the cofounder of Matchnode, a digital ad agency with clients that include the Chicago Bulls, Lending Tree, New Balance, and many more. He also started Seabums, an NFT project that focuses on massively improving ocean health that has donated more than $140,000 to ocean charities. Chris had been studying the rise of NFTs and learning how his clients were successfully implementing them into their businesses. Eventually, he decided that diving into the experience was the best way to learn. In this episode, we'll discuss: How to land big brand clients. How to get started in the NFT world. Getting creative with NFTs for clients. Sponsors and Resources Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Podcast Takeover!! Get to know your Smart Agency Guest Host:  Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and bringing a new perspective to the show. From Starting Small to Getting Their Dream Client Matchnode started as a small agency with no outside funding and worked with whatever clients they could get. It was mainly a Facebook agency and expanded to Google ads and other paid ad platforms. Chris and his partner slowly built the agency and one day they got the most amazing lead off their website: the Chicago Bulls. By that point, they had done the work to be visible by such a big organization and were ready for the task. Basically, his agency helps the team sell tickets by promoting things like family night or different theme nights. They have a budget for each season and an expected return (about four dollars per every dollar spent). They then meet with the Bulls' creative team to figure out how they can turn their digital content into great paid social media ads that drive returns. There are a lot of moving parts to figure out, but they are continually working to track better and convert better. Overall, it has been a great experience and has led to several other clients in that space. These opportunities are thanks to all the work they did since their first year. Helping Clients Transition from Traditional to Digital Marketing Now the agency works with big established brands who, after a long history of working with traditional marketing, are embracing digital marketing. Their marketing budgets used to focus largely on traditional marketing and now it is more focused on digital. Matchnode helps them make the transition. It's very different from working with digital native companies where the senior executives may understand the importance of having a presence in the digital space. With these types of brands, there is some resistance from executives who don't really understand digital and need to be won over. Because of this, the language they use to talk about metrics, and way that they approach the problems changes. According to Chris, one of the most effective weapons against this resistance is numbers. With digital, the numbers are so clear that clients unfamiliar with this space are often surprised. They may be familiar with more traditional means like a billboard, but when they see how detailed the results for a digital ad are, it's very convincing. Diving into the World of NFTs Chris had been watching the development of the crypto space and wanted to dive deeper. As a digital ad agency working with the clients they worked with, it became clear to him that digital experiences were moving toward NFTs. He decided the only way to really learn was to jump in with a project of his own. He created Seabums, an NFT project with the mission of massively impacting oceans' health. The first collection dropped in December 2021 and so far Chris has been enjoying the experience. Working a lot with Facebook, he and his team witnessed how the digital space was changing. They purchased bitcoin as an agency and prepared for a future in which digital interactions and digital networks would be owned by people instead of centralized systems. With NFTs came the chance to own any digital object. In the broader landscape, NFTs are still limited in terms of their use but Chris believes what really matters is the piece of the crypto industry that has garnered more attention from the general public. They seem easier to understand than previous crypto movements that were truly financial in nature. It is a really fun and accessible way to dive into crypto. He also had the opportunity to see how some of his clients were using NTFs. For example, Matchnode works with the Chicago Bulls, and they started to offer NFTs as collectibles that could win fans special perks. Fans with a certain pair of the collection win tickets or a day on the bench, which added to its value and turned it more into an experience. Creating an NFT Project With a Charitable Component As he got into NFTs, Chris saw one of the criticisms was that they are shallow and short-termed. Therefore, adding a charitable component seemed like the best way to add meaning. Chris had been playing with ideas to organize an environmental project to do cleanups. Once he found a partner, they defined the project, centered it around the ocean, and got to work. There are 10,000 pieces in the collection, all completely unique. Basically, those who purchase these pieces will get full ownership and the right to do whatever they want with them. For instance, they can build a business around it and create and sell merch. 20% of the amount paid will go to charity. They're also working on future components for this project that include a space in the Metaverse and games exclusively based on Seabumps. Chris actually set up his NTF project in a way that he cannot change the price after they have been put for sale. Back when they were getting ready to launch their project, they studied the market and looked at similar projects. Since they had the charitable element and the idea of making this a project that would invite people who had never engaged with NTFs, they settled on a lower price. Things like NFTs and the Metaverse are signs that the virtual world is becoming increasingly important for people. Through them, we now have ways for users to own digital objects and create their digital identities. Want the Support of Amazing Digital Agency Owners? If you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency, go to the Digital Agency Elite to learn all about our exclusive mastermind.

Daily | Conversations
Not running with the Outlaws paying off for Chris Madden, Sheldon Haudenschild sweeps weekend | Daily 6-20-2022

Daily | Conversations

Play Episode Listen Later Jun 20, 2022 11:52


Daily | Conversations
Not running with the Outlaws paying off for Chris Madden, Sheldon Haudenschild sweeps weekend | Daily 6-20-2022

Daily | Conversations

Play Episode Listen Later Jun 20, 2022 11:52


INspired INsider with Dr. Jeremy Weisz
[Top Agency Series] NFTs, the Metaverse, and Advertising in the Digital World With Chris Madden

INspired INsider with Dr. Jeremy Weisz

Play Episode Listen Later Jun 2, 2022 48:23


Chris Madden is the Co-founder of Matchnode, a digital advertising and strategy firm that works with B2C brands. He also started Seabums, an NFT project focused on massively improving ocean health. They've donated over $140,000 to ocean charities within a six-month timeframe. In this episode… The cryptocurrency and NFT space continues to grow, and virtual experiences are becoming more common. Does this trend affect digital advertising strategies? And what should you know before entering these digital worlds?  Envisioning a future in which creators and people own digital networks, Chris Madden decided to create virtual communities of his own. He started Seabums, an NFT project that rallies around a cause — protecting our oceans. With this cause at the forefront and a community-led roadmap to help guide you, Seabums makes it easy to venture into the crypto and NFT world. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Chris Madden, Co-founder of Matchnode and Founder of Seabums. Chris breaks down the process of buying an NFT, why crypto and the metaverse are becoming more popular, and the best resources for those looking to enter into these digital spaces. 

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Chris Madden approaching half a million in winnings, Tanner Thorson departs Reinbold/Underwood | Daily 5-16-2022

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Play Episode Listen Later May 16, 2022 14:18


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Chris Madden cashes in at Bristol, new World of Outlaws video game coming | Daily 4-4-2022

Daily | Conversations

Play Episode Listen Later Apr 4, 2022 9:13


Daily | Conversations
David Gravel loses Outlaw points lead; Chris Madden, Chris Ferguson each $50k richer | Daily 3-28-2022

Daily | Conversations

Play Episode Listen Later Mar 28, 2022 8:59