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Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/kristen-berman Many of the most successful products launched in Silicon Valley lean heavily on behavioral design to increase engagement. Former Design Better guest Nir Eyal talks about this in his books Hooked and Indistractable, and today we have another expert in this field, Kristen Berman, who co-founded Irrational Labs with professor and researcher Dan Ariely in 2013. We chat with Kristen about how to design products that change behavior, and also about the darker side of behavioral design, which in extreme cases can create addictive products. We also learn how Kristen uses behavioral science on herself, to achieve goals and encourage positive habits. Bio Kristen Berman is a leading figure in applied behavioral economics and behavioral product design. In 2013, she co-founded Irrational Labs with Dan Ariely, collaborating with major organizations such as Google, PayPal, Facebook, and Netflix to enhance user health, wealth, and happiness. She was also on the founding team of the behavioral economics group at Google, a collective that supported over 26 teams within the company, and hosted the global behavioral change conference StartupOnomics. In addition, Kristen co-founded the Common Cents Lab at Duke University, where her leadership guided over 50 experiments aimed at improving the financial well-being of tens of thousands of low- to middle-income Americans. Her expertise has been featured in outlets like The Stanford Social Innovation Review, TechCrunch, and Scientific American. As a co-author of the workbooks series Hacking Human Nature for Good alongside Dan Ariely, Kristen has provided practical guidance on changing behavior that is widely used by prominent companies—Google, Intuit, Netflix, Fidelity, and Lending Club among them—for their business strategies and product design. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. To get $100 towards your first bed purchase, go to http://thuma.co/designbetter. *** If you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com
Richard Mathera is a Managing Director at Irrational Labs. He leads Irrational Labs' healthcare practice and formerly led its financial decision-making work. Richard has overseen dozens of behavioral economics projects and experiments with commercial clients. A few of these include: One Medical, TytoCare, Neugen, Vouchers 4 Veggies, Steady, Beneficial State Bank, Simple, and Credit Karma. Prior to joining Irrational Labs, Richard was a Senior Behavioral Scientist at the Common Cents Lab, a Duke University initiative which leverages behavioral economics to improve the financial well-being of low and moderate income Americans, where he designed and launched numerous behaviorally-informed products, features, initiatives, and experiments. Formerly Richard has applied behavioral economics at ideas42 and developed randomized controlled trials at Innovations for Poverty Action in Morocco. He has also served as a Team Lead/Senior Investment Officer and a Senior Advisor at USAID's Office of Development Credit and worked at Cornerstone Research, an economic and financial consulting firm specializing in complex commercial litigation. Richard holds a Master's degree from Columbia University's School of International and Public Affairs, where he studied Advanced Policy and Economic Analysis and a Bachelor's degree from the University of Virginia, where he studied economics, Spanish, and French, graduating Phi Beta Kappa. For more information, you can email Richard at richard@irrationallabs.com or visit his website at https://irrationallabs.com/.
We hardly ever talk openly about our money. Wendy De La Rosa thinks that's a costly mistake. She is a behavioral scientist who helps people understand and rewire their relationship with money. A former researcher at The Wharton School and a private equity investor at Goldman Sachs, Wendy is now the co-founder of Common Cents Lab, which works to improve financial well-being for low- to moderate-income people. In this episode, Wendy shares actionable insights on how to prepare and invest in your financial future, explains why the emotional aspect of decision-making impacts how we spend or save, and breaks down why financial insecurity should not be a source of shame—and why the issue of wealth inequality cannot be solved merely by budgeting. This is an episode of How to Be a Better Human, another podcast in the TED Audio Collective. For more episodes on how to be a little less terrible, follow the podcast wherever you're listening to this.
We hardly ever talk openly about our money. Today's guest Wendy De La Rosa thinks that's a costly mistake. She is a behavioral scientist who helps people understand and rewire their relationship with money. A former private equity investor at Goldman Sachs, Wendy is now an Assistant Professor of Marketing at the Wharton School and the co-founder of Common Cents Lab, which works to improve financial well-being for low- to moderate-income people. In this episode, Wendy shares actionable insights on how to prepare and invest in your financial future, explains why the emotional aspect of decision-making impacts how we spend or save, and breaks down why financial insecurity should not be a source of shame -- and why the issue of wealth inequality cannot be solved merely by budgeting.
This week, I had the pleasure of speaking with Kristen Berman. She's a behavioral scientist, CEO, and co-founder of Irrational Labs, helping teams apply behavioral design research to their products and services. We covered multiple ways to think about behavior design, like studying the physical environment in which decisions are made, resolving conflicts with established metrics, and mapping customers' path to your desired behavior using what Kristen calls “getting uncomfortably specific”. Long-time listeners know that any day I get to geek out about behavioral design with an expert is a good day, so naturally, this episode was as fun as it was educational. Enjoy!
Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. She is also the co-founder of Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being of low- to middle-class Americans. In today's episode, Kristen shares the 3B Framework of Behavioral Design and uses real-life examples to illustrate what influences behavior change and the common biases that get in the way of building successful products. She also explains how to keep users engaged and how you can implement behavioral design research to drive innovation and growth.Listen now on Apple, Spotify, Google, Overcast, and YouTube.—Find the full transcript here: https://www.lennyspodcast.com/using-behavioral-science-to-improve-your-product-kristen-berman-irrational-labs/#transcript—Where to find Kristen Berman:• Twitter: https://twitter.com/bermster• LinkedIn: https://www.linkedin.com/in/kristenberman/• Website: https://irrationallabs.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Whimsical: https://whimsical.com/lenny• Lenny's Job Board: https://www.lennysjobs.com/talent—Referenced:Learn more behavioral science:• Irrational Labs newsletter, with latest BE and behavioral design insights: https://irrationallabs.com/newsletter/ • Join the Behavioral Design Online Bootcamp (use code “Lenny” for 10% off): https://behavioraleconomicsbootcamp.com/• Get the 3B Framework: https://irrationallabs.com/3bs-download/• Behavioral Design & Diagnosis Cheat Sheet: https://irrationallabs.com/download-behavioral-design-guide/• The 16 Critical Cognitive Biases (Plus Key Academic Research): https://irrationallabs.com/blog/cognitive-biases-and-academic-research/• Behavioral Game Design: 7 Lessons: https://irrationallabs.com/blog/behavioral-game-design-7-lessons-from-behavioral-science-to-help-change-user-behavior/• Predictably Irrational: The Hidden Forces That Shape Our Decisions: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/• Prolific testing platform: https://www.prolific.co/• Kristen's guest post on Lenny's Newsletter: https://www.lennysnewsletter.com/people/23170097-kristen-berman• Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650• The Darwin Economy: Liberty, Competition, and the Common Good: https://www.amazon.com/Darwin-Economy-Liberty-Competition-Common/dp/0691156689/• The Science of Change podcast: https://podcasts.apple.com/us/podcast/the-science-of-change/id1587407079• No Stupid Questions podcast: https://freakonomics.com/series/nsq/• Stream The Rehearsal on HBO Max: https://www.hbo.com/the-rehearsal• Chris York's website: https://www.chrisyork.co/Case studies mentioned: • Budgeting fintech: https://irrationallabs.com/case-studies/budgeting/• TikTok: https://irrationallabs.com/case-studies/tiktok-how-behavioral-science-reduced-the-spread-of-misinformation/• One Medical: https://irrationallabs.com/case-studies/one-medical-case-study/• Credit Karma: https://irrationallabs.com/case-studies/behavioral-design-credit-karma-money/• TytoCare: https://irrationallabs.com/case-studies/tytocare-virtual-medical-visits/• Kiva: https://blogs.scientificamerican.com/mind-guest-blog/the-deadline-made-me-do-it/• When to Make Your Sign-Up Flow Harder: https://irrationallabs.com/blog/its-not-always-about-making-things-easier-when-to-make-your-sign-up-flow-harder/—In this episode, we cover:(03:54) What is Irrational Labs, and what do they do?(05:45) What are behavioral economics and behavioral design?(06:50) The fintech budgeting experiment(10:46) What drives behavior change?(11:35) Why increasing friction can sometimes increase conversion(13:51) How to ask the right questions for user engagement(16:09) How Kristen got her start in behavioral economics(18:10) The 3B model of behavior change(20:37) Cognitive barriers(22:02) The importance of building products with immediate benefits to the user(24:20) How exploitation can occur(26:45) How to set customer-friendly incentives(29:15) How Kristen reduced the sharing of misinformation on TikTok(31:58) Tips for researching and solving problems(35:36) The One Medical case study (38:31) Rules of thumb for improving flow(41:46) What is right-for-wrong?(47:00) How to get started using behavioral design(49:33) The Behavioral Design Bootcamp(52:01) Lightning round!—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
According to an APA 2022 Stress in America Survey, 87% of respondents listed inflation as a source of significant stress—and the researchers say no other issue has caused this much stress since the survey's launch. Money anxiety or "financial fear" is common, and to an extent, it can be healthy. If fear about inflation and running out of money prevents you from blowing every dollar on fast casual dining, and instead urges you to save and invest for the future, that fear directly benefits Future You. But if fear prevents you from investing in the stock market because it feels too risky, well…now we're letting misplaced, data-refuted concerns interfere with our ability to build wealth over time. Understanding your own deeply held beliefs and fears about money can help unlock your next-best step, and it's not one-size-fits-all. We're joined by Mariel Beasley, Principal at the Center for Advanced Hindsight at Duke University and Co-Founder of the Common Cents Lab (https://advanced-hindsight.com/commoncents-lab/) to discuss financial psychology and what behaviors we can unlearn (or double down on) when it comes to money anxiety. — Mentioned in the Episode Download the free Money Management Routine resource: https://education.morningbrew.com/budget Farnoosh Torabi's So Money: https://podcasts.apple.com/us/podcast/1348-how-fear-can-drive-financial-excellence-with/id955939085?i=1000558577525 The importance of an abundance mindset: https://moneywithkatie.com/blog/shifting-your-money-mindset-from-scarcity-to-abundance "Risk is what you don't plan for": https://www.youtube.com/watch?v=LM-s_HxLzNY ChooseFI: https://www.choosefi.com/listen/choose-fi-podcast/ Why Hitting "Half FI" is More Like 75%: https://moneywithkatie.com/blog/why-hitting-half-fi-is-more-like-75 Financial resources mentioned: LISC, Digit, Qapital — Follow Along - Listen to Money with Katie here: https://www.podpage.com/money-with-katie-show/ - Read Money with Katie: https://moneywithkatie.com/ Follow Money with Katie! - Instagram: https://www.instagram.com/moneywithkatie/ - Twitter: https://twitter.com/moneywithkatie - TikTok: https://www.tiktok.com/@moneywithkatie Subscribe to Morning Brew - Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! - Instagram: https://www.instagram.com/morningbrew/ - Twitter: https://twitter.com/MorningBrew - TikTok: https://www.tiktok.com/@morningbrew
Have you stopped for a moment and thought about your future self? Go ahead, take a few moments. It's not a natural state to think about what your future self may look like, but you could be doing yourself a huge disservice by only thinking about your present self. Mariel Beasley is the co-director of the Common Cents Lab at Duke University, where they focus on helping people make better financial and life decisions based on behavioral science. Science that helps us determine how to treat our future self just as well as we do today. Although we may be able to identify and name our shortcomings or biases, Mariel provides a great example around certain physical vs. cognitive limitations. Although we build tools to help us overcome these physical limitations, we try to re-train our brains around cognitive limitations. Please enjoy my conversation with Mariel Beasley. For show notes and resources discussed in this episode, visit https://tammacapital.com/ep-71-mariel-beasley-the-mint-in-life-planning/. For more episodes, go to tammacapital.com/podcast. Follow Paul on Facebook and LinkedIn. And feel free to email Paul at pfenner@tammacapital.com with any feedback, questions, or ideas for future guests and topics.
What do you think of first when you hear the term behavioral science? It is a topic that I research and read about constantly as it sits at the precipice of my work with families. Behavioral science, to me, is a toolbox that I use to help families be happier, healthier, and wealthier. There is no better person to talk about this topic than a behavioral researcher. Allison White is just that person. Allison works for Dan Ariely at the Common Cents Lab, where she leverages behavioral science to conduct product research that aims to improve individuals' financial decision-making. Her work sits at the intersection of design research and behavioral science that help to drive behavior change. Throughout our conversation, Allison and I tackle topics that tend to hinder families' and individuals' financial decisions and growth. Our ability to think about making tradeoffs amidst resources scarcity, whether time or money. We talk about how we can make good decisions for our present self and future self. Most people want to be financially responsible, but we can easily fall into an attention gap where our actions do not support the values we want to achieve. Allison identifies some strategies on how we can overcome this gap. Please enjoy my conversation with Allison White. For show notes and resources discussed in this episode, visit tammacapital.com/allison-white-simple-joys. For more episodes, go to tammacapital.com/podcast. Follow Paul on Facebook and LinkedIn. And feel free to email Paul at pfenner@tammacapital.com with any feedback, questions, or ideas for future guests and topics.
Episode Description: Today's guest is Kristen Berman, co-founder of Duke University's Common Cents Lab, as well as co-founder (with Dan Ariely) of Irrational Labs. Kristen was on the founding team for the behavioral economics group at Google and has spoken at Facebook, Fidelity, Equifax, Stanford, and many more. Erik and Zarak chat with Kristen about her philosophy of incorporating behavioral science into the Product Manager's domain, creating what she dubs the Behavioral Product Manager. Kristen outlines how behavioral science gives us the missing pieces of the Product Manager's toolkit. Producer's Note: This interview with our guest Kristen Berman and our hosts Zarak Kahn and Erik Johnson originally took place in 2018. In 2021, Kristen wrote a chapter for the book “Building Behavioral Science in an Organization,” which was edited by Zarak Khan and Laurel Newman, and published through Action Design Press with assistance from U Penn's Master of Behavioral and Decision Sciences program. Kristen's chapter in that book centers around the same topic as this interview: How behavioral science could and should be applied to Product Management. With the book release last year, we felt it was a great opportunity to reprise this fascinating interview, and generate some further discussion about this topic.
Behavioral Scientist Kristen Berman joins Chris to discuss what research shows about why people act so irrationally, how we can actually change our own behaviors, why she thinks habits are overrated, and some great hacks for increasing happiness. Kristen Berman (@bermster) co-founded Irrational Labs and Common Cents Lab at Duke University, and is a founding team member of Google's behavioral science unit. Kristen also co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing human behavior and is the host of the new podcast: Science of Change. Full show notes available at: https://www.allthehacks.com/behavior-change-kristen-berman Selected Links From The EpisodeConnect with Kristen Berman: Website | LinkedIn | TwitterKristen's New Podcast: The Science of ChangeIrrational Labs: Website | Newsletter | Online BootcampsRescue Time App: WebsiteHabit Discontinuity theory How to use other people to achieve your goalsWhy Habits are overratedGet a dog (and why you shouldn't try to create habits)Give yourself a deadline - the deadline made me do it. 3 ways to stress less about moneyCollection of Rule of Thumb research Full Show NotesWho is Kristen Berman? [00:14]What actually influences our decision-making? [01:59]Is efficient decision-making as simple as changing your environment? [3:20]Why saving is NOT a habit. [05:49]Setting up decision days. [09:10]How you can stop procrastinating with your decisions. [10:37]Why online communities focused on money motivate you. [13:25]How you should act when you have a really busy to-do list. [15:21]What voting, flu shots, and your to-do list have in common. [18:39]Why teaching someone something is simply not enough (according to scientific research) [20:10]Setting up systems for your life that suit your personality and your ERRORS. [22:54]How to make committing to working out easier. [28:03]Here's why (and how) you should disrupt your life more often. [30:32]One thing everyone can do to optimize their life experience. [35:44]An easy hack to feel happier almost instantly. [37:47]Why you should get uncomfortably specific about your goal behaviors. [38:52]How to have self control in a world full of impulse triggers. [42:00]Is being aware of your biases enough to change your behavior? [45:11]Why opting out of things can make you happier. [46:38]Designing for peak experiences when you travel. [48:25]How to have more interesting conversations. [49:56]What is Kristen Berman up to these days? [52:46] Connect with All the HacksAll the Hacks: Newsletter | Website | Facebook | EmailChris Hutchins: Twitter | Instagram | Website | LinkedIn
In this episode of the Decision Lab, Brook speaks with Wendy De La Rosa, co-founder of the Common Cents Lab, and host and creator of the new TED series; Your Money and Your Mind. Wendy was a founding member of Google’s behavioural economics unit, helping over 30 teams to optimize product strategy and design, customer engagement and retention, as well as revenue. In their discussion, Brooke and Wendy discuss the changes in the economy caused by the pandemic, as well as strategies and techniques that business and individuals can use to help improve their financial standing. Some of the topics include: The way we make financial decisions, and why more education is not necessarily the best solution to our financial difficulties. How to ensure your environment is set up for success. Removing the shame surrounding financial failure, and the benefits of having more open conversations about our finances. How employers can help support their teams’ productivity by taking some of the stress out of their financial situations through initiatives like Financial Health Days. The importance of discussing finances in our personal relationships.
We talk to Wendy De La Rosa, a behavioural scientist and co-founder at Common Cents Lab at Duke University, about how we can use behavioural science to make better financial decisions. Connect with Wendy on Twitter and follow Common Cents Lab on Twitter.
We’ll talk to YouTube star Rishi Vamdatt, the 11-year-old creator of Easy Peasy Finance about his mission to improve financial literacy for kids. Then we’ll look to stars for insight on how your horoscope can affect your money. Hanna Horvath from Easy Money by Policygenius reviews the charts. Then, behavioural scientist Wendy De La Rosa shares her insight on money and your mind. She’s the co-founder of the Common Cents Lab at Duke University. Plus, practices that are good for debt management but not necessarily good for your credit score. Julie Kuzmic from Equifax Canada will be here. And, a conversation with the Chair of the The Institute for Sustainable Finance at the Smith School of Business. To find out more about the guests check out: Rishi Vamdatt : Easy Peasy Money on YouTube | Twitter | Facebook | com Wendy De La Rosa: Twitter Common Cents Lab: Twitter Equifax Canada: ca Julie Kuzmic: Twitter PolicyGenius: Policygenius.com | Instagram | Facebook Hanna Horvath: Twitter Smith School of Business Queen’s University: Smith School of Business | LinkedIn | Facebook Bruce Sellery is a personal finance expert and best-selling author. As the founder of Moolala and the CEO of Credit Canada, Bruce is on a mission to help you get a better handle on your money so you can live the life you want. High energy & low B.S., this is Moolala: Money Made Simple. Find Bruce Sellery at Moolala.ca | Twitter | Facebook | LinkedIn
Ben and Jay revisit the fascinating topic of behavioral science with Kristen Berman, CEO of Irrational Labs. Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely, helping companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users. She also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans.Hear Kristen talk about:The application of behavioral science in healthcare, including how we might encourage better adoption of public health measuresThe connection between Jobs To Be Done theory and behavioral scienceHow her partner using social influence to get her to have Lasik surgeryHer early experience at Intuit, a company admired for its approach to innovationWatch Kristen's TED Talk hereCheck out the Behavioral Design BootcampAll Things Twitter:Kristen BermanA Sherpa's Guide to InnovationBen TingeyJay GerhartSupport the show (https://healthpodcastnetwork.com/)
Results May Vary Podcast Podcast: Design Thinking for Living
Kristen Berman spends a lot of time thinking about human behavior. As a behavioral economist, she helps people make the changes that they want in the long term, but are hard to implement in the short term. On this episode of Results May Vary, Kristen talks with Chris and Tracy about the ways our environment can alter our behavior and how incorporating small changes can yield giant results. Kristen shares strategies and tips on how to approach life from a behavior economist’s perspective in order to “hack back” our lives and design the lifestyle changes we want. In 2013, Kristen co-founded behavioral product design company Irrational Labs, with Dan Ariley. She also founded Common Cents Lab at Duke University, which aims to increase the financial well-being for low-to moderate-income people in the U.S. and abroad.
Kristen Berman is the co-founder of Irrational Labs and co-founder and principal at Common Cents Lab, a non-profit behavioral consulting company, with Dan Ariely. They work focuses on the financial well-being of low-to-middle-income Americans. She was also on the founding team for the behavioral economics group at Google and hosts one of the top behavioral change conferences globally, StartupOnomics. She co-authored a series of workbooks (with Dan Ariely) called Hacking Human Nature for Good: A Practical Guide to Changing Behavior. Our conversation with Kristen began with some straightforward tips on boosting productivity while working in isolation, including intentional coordination and informal things like virtual lunch meetings. And she pointed out how too many emails and Zoom meetings crowd out time to think, analyze and, well, work. She also suggested a framework for creating “Quaranteams” and how we need to develop new social norms on how non-nuclear families can work and play together. We’re wondering if listeners have ideas on why SKYPE was blown out of the water by Zoom? Let us know! We hope you enjoy the conversation with Kristen. © 2020 Behavioral Grooves Links Connect with Kurt and Tim: Kurt Nelson, PhD: @WhatMotivates e-mail: kurt@lanterngroup.com Tim Houlihan: @THoulihan e-mail: tim@behavioralchemy.com Lantern Group: http://lanterngroup.com/ BehaviorAlchemy: https://www.behavioralchemy.com/ Behavioral Grooves: https://behavioralgrooves.com/ Weekly Grooves: https://weeklygrooves.podbean.com/ Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Patreon Site for Behavioral Grooves: https://www.patreon.com/behavioralgrooves General Coronavirus Info: Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4 What is herd immunity?: https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/ A list curated by Liam.Delaney@UCD.ie https://docs.google.com/document/d/11GLhX7hLf64Bxkdpv5hvYHqOjS1imlcMQFjJBJ-9oUM/edit Coronavirus & Behavioral Science: Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/ Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/ The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/ Ideas 42: The Behavioral Side of COVID-19 here: https://ideas42.org/covid19/ Greater Good: https://twitter.com/GreaterGoodSC How We Can Cope During This Crisis: Tip Sheet from HUMU: https://humu.com/remote-nudges/ Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera General Behavioral Science Links: Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory Annie Duke’s “How To Decide”: https://www.amazon.com/How-Decide-Simple-Making-Choices/dp/0593084608 “16 Ways To Promote Hand Washing With Behavioral Science” article by Aline Holzwarth: https://www.forbes.com/sites/alineholzwarth/2020/03/25/handwashing-with-behavioral-science/#261b4b9f768d Aline Holzwarth’s Playlist on Spotify: https://open.spotify.com/playlist/0H5fsQRrqslGdBhhx8d4Aw?si=0jra0rU1Qu2vQNtqjbRvZA Deontological and Consequential Moralities: https://plato.stanford.edu/entries/ethics-deontological/#DeoTheKan Difference between descriptive and injunctive norms: https://psychology.stackexchange.com/questions/6193/whats-the-difference-between-injunctive-norms-and-descriptive-norms Emotion Research from FinalMile: http://finalmile.in/research/ Pandemic Playbook from FinalMile: https://www.playbookforpandemic.com/ Irrational Labs Bootcamp: https://irrationallabs.com/learn/
This week, Matt Egan in CNN Business wrote a piece called “Americans create new economic threat with their own savings.” In it, he wrote that credit card debt is declining as American’s are spending less AND are paying down their balances.This information piled on top of a conversation we had on our other podcast, Behavioral Grooves, with Mariel Beasley, the Director of the Center for Advanced Hindsight at Duke University. She shared current research that lower-to-middle income Americans are saving MORE during the pandemic.On one hand, that’s totally rational because we don’t know how long the crisis is going to last and we need to save for what will sure to be additional expenses. On the other hand, increasing your savings when you don’t have a job doesn’t make sense.In this Weekly Grooves, we discuss some of the research literature on scarcity, fear, and the common mistake made by gamblers to place risky bets when their winnings are down. We also discuss the possibility of anticipated regret as a possible explanation for savings behaviors.We hope you enjoy it and that you’ll share this episode with a friend.© 2020 Weekly Grooves LinksEgan, Matt, “Americans create new economic threat with their own savings” CNN, May 12, 2020: https://www.cnn.com/2020/05/12/investing/jobs-coronavirus-consumer-spending-debt/index.htmlCarrns, Ann, “How to Build an Emergency Fund in the Middle of an Emergency,” The New York Times, March 20, 2020: https://www.nytimes.com/2020/03/20/your-money/coronavirus-emergency-fund.html “Each extra dollar saved” reduces the likelihood of having to skip bill payments, said Mariel Beasley, a co-founder of Common Cents Lab, a financial research group at Duke University.Kahneman, Daniel, & Tversky, Amos, Prospect theory: An analysis of decision under risk. Econometrica, 47, 263–291, 1979: https://www.uzh.ch/cmsssl/suz/dam/jcr:00000000-64a0-5b1c-0000-00003b7ec704/10.05-kahneman-tversky-79.pdfLoudenback, Tanza, “The pandemic spurred Americans to finally start saving money, but it's unclear how long the new habit will last,” Business Insider, May 14, 2020: https://www.businessinsider.com/personal-finance/us-savings-accounts-increase-during-pandemic-emergency-funds-2020-5Shafir, Eldar, “The Psychology of Scarcity,” American Psychological Association, February 2014: https://www.apa.org/monitor/2014/02/scarcityWeber, Bethany & Chapman, Gretchen, “Playing for peanuts: Why is risk-seeking more common for low-stakes gambles?” Organizational Behavior and Human Decision Making, 2003: https://tinyurl.com/y884upe7“Covid-19 Crisis: Mariel Beasley on Increasing Short Term Savings During the Crisis,” Behavioral Grooves, May 13, 2020, episode 146: https://behavioralgrooves.com/episode/covid-19-crisis-mariel-beasley-on-increasing-short-term-savings-during-the-crisis/Unemployment Rates in the United States from 1929 to 2019: https://www.thebalance.com/unemployment-rate-by-year-3305506Behavioral Grooves: https://behavioralgrooves.com/Kurt Nelson, PhD: @whatmotivatesTim Houlihan: @THoulihan
Mariel Beasley is the Co-Director of the Common Cents Lab at the Center for Advanced Hindsight at Duke University. She works on applications of behavioral research, primarily in the financial services sector and public policy arena. She holds a Master of Public Policy degree from Duke University and her previous work experience includes a variety of nonprofits and charitable foundations. As the leader of Common Cents Lab, she often develops partnerships with financial institutions to put behavioral science to good use through improving products, services and experiences for low-to-moderate households. We talked to Mariel about their work with low-to-middle-income households and the way the crisis is impacting them in ways that are not making headlines. Specifically, short-term savings rates are changing because so many households were caught flat-footed by mass layoffs, furloughs, and pay reductions. We also talked about how behavioral science helps us all to see problems better and gives us the tools to make better changes. We also discussed upward and downward social comparisons that occur when peeking into the homes of coworkers on video calls, and about expectations for productivity might change as a result of our massive work-from-home experience. We hope you enjoy our conversation with Mariel. © 2020 Behavioral Grooves Connect with Kurt and Tim: Kurt Nelson, PhD: @WhatMotivates e-mail: kurt@lanterngroup.com Tim Houlihan: @THoulihan e-mail: tim@behavioralchemy.com Lantern Group: http://lanterngroup.com/ BehaviorAlchemy: https://www.behavioralchemy.com/ Behavioral Grooves: https://behavioralgrooves.com/ Weekly Grooves: https://weeklygrooves.podbean.com/ Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Patreon Site for Behavioral Grooves: https://www.patreon.com/behavioralgrooves General Coronavirus Info: Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4 What is herd immunity?: https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/ A list curated by Liam.Delaney@UCD.ie https://docs.google.com/document/d/11GLhX7hLf64Bxkdpv5hvYHqOjS1imlcMQFjJBJ-9oUM/edit Coronavirus & Behavioral Science: Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/ Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/ The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/ Ideas 42: The Behavioral Side of COVID-19 here: https://ideas42.org/covid19/ Greater Good: https://twitter.com/GreaterGoodSC How We Can Cope During This Crisis: Tip Sheet from HUMU: https://humu.com/remote-nudges/ Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera General Behavioral Science Links: Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory Annie Duke’s “How To Decide”: https://www.amazon.com/How-Decide-Simple-Making-Choices/dp/0593084608 “16 Ways To Promote Hand Washing With Behavioral Science” article by Aline Holzwarth: https://www.forbes.com/sites/alineholzwarth/2020/03/25/handwashing-with-behavioral-science/#261b4b9f768d Aline Holzwarth’s Playlist on Spotify: https://open.spotify.com/playlist/0H5fsQRrqslGdBhhx8d4Aw?si=0jra0rU1Qu2vQNtqjbRvZA Deontological and Consequential Moralities: https://plato.stanford.edu/entries/ethics-deontological/#DeoTheKan Difference between descriptive and injunctive norms: https://psychology.stackexchange.com/questions/6193/whats-the-difference-between-injunctive-norms-and-descriptive-norms Emotion Research from FinalMile: http://finalmile.in/research/ Pandemic Playbook from FinalMile: https://www.playbookforpandemic.com/
Everyone likes to believe that they are rational, especially when it comes to money. But people often make irrational choices, despite what economists would have us believe. While irrationality might seem like a bad thing, it can be harnessed to help people achieve their goals. By understanding human foibles, financial services providers can design products that will direct that behavior down positive paths. In this episode, we talk with Kristen Berman, the co-founder of Irrational Labs, and Brad Swain of the Common Cents Lab at Duke University, about what their research shows when it comes to money management and what that can mean for product design. We learn how people’s affinity for the easiest path and even certain numbers can translate into financial gains for both individuals an financial services companies. If you want to learn more about our guests’ research, you can visit the Irrational Labs Web site at https://irrationallabs.org/ and the Common Cents Lab web Site at https://advanced-hindsight.com/commoncents-lab/ If you want to stay on top of new developments in the industry, plan to attend the Innovative Payments Conference in Washington DC, April 6-8. Learn more and register at: https://www.americanbanker.com/conference/innovative-payments Interested in becoming an IPA member and helping to shape the future of payments? Reach out today and talk to us about the benefits of joining. Go to www.ipa.org to learn more.
Connect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes
Behavioral science is a fascinating area about which I knew very little until recently. In fintech there are huge opportunities for improvement by studying decision making and experimenting with different ways to motivate people to change their behavior. Big improvements in financial health will never happen without changes in behavior. Our next guest on the […] The post Podcast 232: Kristen Berman of Common Cents Lab appeared first on Lend Academy.
In this special episode, our favorite experts on AI, product designers and more return to answer two key questions: What’s the biggest news in your field in 2019, since we recorded the podcast? What's something that's been missing from the conversation that you'd like to see gain more interest in 2020? You'll hear from Reena Jana (@rjmac), Google's Head of Product and Business Inclusion. Hear more in her full episode: Making Products Inclusive, the Google Way Josh Lovejoy (@jdlovejoy), Principal design manager, ethics and society at Microsoft. Hear more in his full episode: What does human-centered AI even mean? Sherry Hamby, Director of the Life Paths Research Center (LPRC). Hear more in her full episode: Stereotyping Appalachia: What Tech Gets Wrong Wendy De La Rosa (@wdlrosa), co-founder of Common Cents Lab. Hear more in her full episode: Why FinTech is failing the poor? Get shownotes for this and every episode at innovationforallcast.com or find us on Twitter @inforallpodcast. --- Send in a voice message: https://anchor.fm/innovation-for-all/message Support this podcast: https://anchor.fm/innovation-for-all/support
Better conversations. Better outcomes. | Presented by BMO Global Asset Management
Sometimes, simply educating people about how to save and budget isn’t enough to incentivize healthy choices with their money. There are deeper, more advanced strategies that advisors can use to help clients improve their financial security and wellness. Today our guest is Wendy De La Rosa. Wendy is the co-founder of Common Cents Lab, a financial research lab that uses behavioral science and cognitive psychology to develop interventions that help people make better financial decisions. Wendy has a ton of actionable advice for working with clients, and it’s all backed up by data from studies that Common Cents has run with a variety of partners in the industry. For full show notes and links mentioned in this episode, visit https://www.bmogam.com/us-en/advisors/news-and-insights/how-advisors-can-influence-change-in-client-behaviors/.
When was the last time you bought a shirt you didn’t need, just because it was on sale? Or you drank a $5 coffee when there was cheaper coffee across the street? People are irrational, despite our best efforts otherwise, particularly when it comes to money.On this episode of The Bid, Dan Ariely, behavioral economist, professor at Duke University, and co-founder of Common Cents Lab, speaks about what makes us irrational, and how behavioral economics can help us tackle big issues like savings and retirement. This material is for informational purposes and is prepared by BlackRock, is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. The opinions expressed are as of date of publication and are subject to change. The information and opinions contained in this material are derived from proprietary and nonproprietary sources deemed by BlackRock to be reliable and are not guaranteed as to accuracy or completeness. This material may contain ’forward looking’ information that is not purely historical in nature. There is no guarantee that any forecasts made will come to pass. Reliance upon information in this material is at the sole discretion of the reader. Past performance is not indicative of current or future results. This information provided is neither tax nor legal advice and investors should consult with their own advisors before making investment decisions. Investment involves risk including possible loss of principal. In the U.S., this material is intended for public distribution. In Singapore, this is issued by BlackRock (Singapore) Limited (Co. registration no. 200010143N). In Hong Kong, this material is issued by BlackRock Asset Management North Asia Limited and has not been reviewed by the Securities and Futures Commission of Hong Kong. In Australia, issued by BlackRock Investment Management (Australia) Limited ABN 13 006 165 975 AFSL 230 523 (BIMAL). The material provides general information only and does not take into account your individual objectives, financial situation, needs or circumstances. In Latin America: this material is for educational purposes only and does not constitute investment advice nor an offer or solicitation to sell or a solicitation of an offer to buy any shares of any Fund. No securities regulators in Latin America have confirmed the accuracy of any information contained herein. The provision of investment management and investment advisory services is a regulated activity in Mexico thus is subject to strict rules. For more information on the Investment Advisory Services offered by BlackRock Mexico please refer to the Investment Services Guide available at www.blackrock.com/mx. ©2019 BlackRock, Inc. All Rights Reserved. BLACKROCK is a registered trademark of BlackRock, Inc. All other trademarks are those of their respective owners.
Mariel Beasley, co-director of Duke University’s Common Cents Lab, who studies consumers’ financial behavior, says savings "nudges" in apps often fall flat. Here's why.
This episode is all about money. How we make it, spend it, save it, and value it. Wendy De La Rosa is our guest and she has a lot to say about all of this. Not how we are supposed to manage our money, but how we actually do it. Wendy is a Dominican-born and Bronx-raised Mash-Up who studies consumer behavior and is a founder of the Common Cents Lab, which aims to teach fintech companies how real people use money.Wendy talks to us about her life before becoming an academic, living as a brown person in Silicon Valley, and her relationship to her Afro-Latinx identity in the US versus the Dominican Republic. She also gives us some really good advice on how to save more money.**Hint: It includes deleting that food ordering app from your phone*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This episode is all about money. How we make it, spend it, save it, and value it. Wendy De La Rosa is our guest and she has a lot to say about all of this. Not how we are supposed to manage our money, but how we actually do it. Wendy is a Dominican-born and Bronx-raised Mash-Up who studies consumer behavior and is a founder of the Common Cents Lab, which aims to teach fintech companies how real people use money.Wendy talks to us about her life before becoming an academic, living as a brown person in Silicon Valley, and her relationship to her Afro-Latinx identity in the US versus the Dominican Republic. She also gives us some really good advice on how to save more money.**Hint: It includes deleting that food ordering app from your phone*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How can FinTech leverage behavioral economics to help people become more financially secure? Sheana Ahlqvist talks to Wendy De La Rosa, co-founder of Common Cents Lab, a research lab that launches and tests products to help low-to-moderate-income Americans. IN THIS EPISODE YOU’LL HEAR: What kinds of Fintech products and apps effectively help people budget and save. How certain Fintech apps could be hurting more than helping those below the poverty line. Why lots of common features are ineffective and undermine our interest in savings. Tricks from behavioural economics that anyone can use to get their spending habits in order. How the needs of those in poverty are drastically different and what product managers can do to fit their unique needs. Specific ways to remove friction around SNAP benefits, tax refunds and loan repayments to help people in poverty get ahead. Frequency Budgets vs. Financial Budgets What dark patterns are and how they apply to Fintech products. How “round-ups” can help people save money in the long term. How temptation plays a major role in how people deal with their money. Sheana and Wendy also talk about the Stanford course Designing AI to Cultivate Human Well Being. LINKS: Common Cents Labs (Website) Metlife Foundation (Website) Digit (App) Designing AI to Cultivate Human Well Being (Course) Admit Hub (App) The Way We Work (TED Series) Wendy’s Stanford Student Page (Website) Wendy’s LinkedIn (Website) CNote (App) OTHERS MENTIONED: Tech Crunch Forbes 30 Under 30 Forbes PBS News MetLife Foundation Uber Lyft SNAP Benefits Ford Amanda McLaughlin Jennifer Aaker Fei Fei Li LinkedIn Facebook Stanford University Katy Milkman --- Send in a voice message: https://anchor.fm/innovation-for-all/message Support this podcast: https://anchor.fm/innovation-for-all/support
In this live panel discussion from Sandhills Community College, four panelists joined Clicksuasion to discuss entrepreneurship, marketing, and consumer decision making. Cameron Cruse - Co-Founder of R. Riveter and TedxSandhills Speaker cameron@rriveter.com Cameron joined Clicksuasion to discuss the digital age and how it affects our ability to make connections with people. 90% of the world's data has been collected in the last two years. Cameron discusses how connections with people build great brands. Stevie Pena - Licensed Therapist and Addictions Specialist sarastevia@gmail.com Stevie discusses reasons for making change in organizations and personality aspects that hurt communication and cause conflict. Building relationships based on preferences is Stevie's method for success. Mariel Beasley - Principal at the Center for Advanced Hindsight at Duke University and Co-Director of the Common Cents Lab mariel.beasley@duke.edu The Common Cents Lab is a research center that studies financial decisions. Mariel focuses on why people save, spend or borrow, and how to increase savings through behavioral science. K. Melissa Kennedy - Internationally acclaimed expert and bestselling author kennedy@48innovate.com Melissa joined Clicksuasion to discuss technology meeting human connection. She discusses her personal experience with Disney and how it has become a magical brand.
Today’s guest is Kristen Berman, co-founder of Duke University’s Common Cents Lab, as well as co-founder (with Dan Ariely) of Irrational Labs. Kristen was on the founding team for the behavioral economics group at Google and has spoken at Facebook, Fidelity, Equifax, Stanford, and many more. Erik and Zarak chat with Kristen about her philosophy of incorporating behavioral science into the Product Manager’s domain, creating what she dubs the Behavioral Product Manager. Kristen outlines how behavioral science gives us the missing pieces of the Product Manager’s toolkit. For example, a BPM would prioritize measurement and experimental infrastructure sooner than a normal PM would, highlighting that you can’t move a company toward consumer outcome if you’re not properly measuring it. Most companies, as well as their Product Managers, use traditional methods like focus groups and interviews to find out what their customers “think” and how they “feel.” But the Behavioral Product Manager concentrates on things like behavioral mapping and identifying friction, because the behavioral world focuses more on what people do and less on what they say.
Three Keynotes from the AFCPE share their expertise: Kristen Berman, Common Cents Lab, Irrational Labs, studies behavioral economics and behavioral finance, which is basically how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. To a large extent, social cues and our own fears and […]
Mariel Beasley, Senior Applied Researcher at the Center for Advanced Hindsight and Co-Director of the Common Cents Lab, covers various behavioral science topics, such as the pros and cons of mental accounting and simple ways local governments can get citizens to recycle more. Her research and application experience, coupled with studies she’s run with Dan Ariely, make for a wide-ranging and fascinating conversation with the Action Design Radio hosts.