Podcasts about irrational labs

Why don't users do what they say they'll do? Why does great UX still fail sometimes? And what do the world's top companies know about behavior that most of us miss?In this episode, Sani sits down with Katie Dove, behavioral designer at Irrational Labs, to break down the Three B Framework, a powerful behavioral design tool used by teams at Google, YouTube, and Duolingo. They unpack how context shapes decisions, why psychological friction is often invisible, and what it really takes to drive engagement through design.If you work in UX, CRO, product, or marketing, this episode will change how you think about user behavior forever.

Julie King is a renowned parenting expert, author, and workshop leader who has dedicated her career to helping parents communicate more effectively with their children. She is the co-author of two bestselling books: "How to Talk So Little Kids Will Listen” and "How to Talk When Kids Won't Listen”.Julie joined this episode to discuss:The trick to get kids to leave the park (and your users to retain)The secret framing solution for showing kids (and users) their progressThe way to ask someone to do something that is foolproofHow to set boundaries and still acknowledge feelings (employee management 101)The psychology behind getting your kids to go to bed (or users to engage)This episode reveals why the same psychological principles that work with stubborn toddlers can transform your product strategy and team dynamics.Whether you're designing user flows, managing stakeholder relationships, or creating engagement strategies, Julie's communication framework offers valuable techniques for influencing behavior without creating resistance—critical skills for anyone building a successful product.Enjoy this episode? Rate it and leave a review. It really helps others find the podcast. Learn more about Kristen and Irrational Labs ⁠here⁠.

Data that tracks what users and customers do is behavioral data. But behavioral science is much more about why humans do things and what sorts of techniques can be employed to nudge them to do something specific. On this episode, behavioral scientist Dr. Lindsay Juarez from Irrational Labs joined us for a conversation on the topic. Nudge vs. sludge, getting uncomfortably specific about the behavior of interest, and even a prompting of our guest to recreate and explain a classic Seinfeld bit! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Mac Namara is an expert dog trainer who specializes in positive reinforcement techniques. She runs Puppy Prep, a company designed to help new dog owners set their puppies up for success from day one through science-based training methods. In our conversation, we explore:Why the speed of reinforcement (every 6 seconds!) is critical for behavior changeHow to train in short, focused bursts rather than lengthy sessionsThe importance of environment design over willpower or personality traitsHow to properly transition from consistent to variable reward schedulesWhy focusing on what TO do works better than punishing unwanted behaviorsThe problem with saying "no" without showing the alternativeHow these principles directly translate to product design and user onboardingLessons from dog training that apply to workplace feedback and managementThis episode offers practical insights on designing for behavior change through the science of positive reinforcement. A must-listen for product teams looking to create more engaging experiences and anyone interested in the psychology of meaningful habit formation!Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs ⁠⁠here⁠⁠.

Christine May helped spearhead behavioral science at Noom, shaping it into an engine for user segmentation and accountability. As their former Head of Behavioral Science, she championed Noom's “big picture” motivation model—tying everyday habits to goals—and played a role in scaling one-on-one coaching into a digital system for millions. Now, Christine helps consumer tech startups build habit-forming experiences rooted in evidence-based psychology.In our conversation, we explore:The book club principle: How to embed accountability in features customers actually wantWhy 90% of users reject direct accountability features (and how to solve this)How Noom's lengthy sign-up flow acts as a commitment filterThe counterintuitive confidence level that predicts user successWhat makes fixed-length plans more effective than endless subscriptionsHow to design rewards around behaviors instead of outcomesThe unexpected way social desirability drives product engagementThis episode is packed with practical insights on designing for sustainable behavior change, creating effective accountability systems that users actually want, and the surprising psychology behind what motivates people to stick with challenging goals.Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs ⁠here⁠.

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/kristen-berman Many of the most successful products launched in Silicon Valley lean heavily on behavioral design to increase engagement. Former Design Better guest Nir Eyal talks about this in his books Hooked and Indistractable, and today we have another expert in this field, Kristen Berman, who co-founded Irrational Labs with professor and researcher Dan Ariely in 2013. We chat with Kristen about how to design products that change behavior, and also about the darker side of behavioral design, which in extreme cases can create addictive products. We also learn how Kristen uses behavioral science on herself, to achieve goals and encourage positive habits. Bio Kristen Berman is a leading figure in applied behavioral economics and behavioral product design. In 2013, she co-founded Irrational Labs with Dan Ariely, collaborating with major organizations such as Google, PayPal, Facebook, and Netflix to enhance user health, wealth, and happiness. She was also on the founding team of the behavioral economics group at Google, a collective that supported over 26 teams within the company, and hosted the global behavioral change conference StartupOnomics. In addition, Kristen co-founded the Common Cents Lab at Duke University, where her leadership guided over 50 experiments aimed at improving the financial well-being of tens of thousands of low- to middle-income Americans. Her expertise has been featured in outlets like The Stanford Social Innovation Review, TechCrunch, and Scientific American. As a co-author of the workbooks series Hacking Human Nature for Good alongside Dan Ariely, Kristen has provided practical guidance on changing behavior that is widely used by prominent companies—Google, Intuit, Netflix, Fidelity, and Lending Club among them—for their business strategies and product design. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. To get $100 towards your first bed purchase, go to http://thuma.co/designbetter. *** If you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com

Marin Alsop is a world-renowned conductor and the first woman to lead major orchestras internationally. The subject of the Emmy-nominated documentary "The Conductor” and formerly Music Director of the Baltimore Symphony Orchestra, she's Chief Conductor of the ORF Vienna Radio Symphony Orchestra and the Ravinia Festival, and Principal Guest Conductor of the Philharmonia Orchestra and the Philadelphia Orchestra. She has recorded 200+ titles and is the only conductor to receive a MacArthur Fellowship.In this episode, we explore:How giving people max autonomy drives performance How to balance elite talent with team cohesionTheories on talent selection to build top teamsThe "no shortcuts" practice philosophy This episode is great for anyone building teams. It offers powerful insights on creating excellence at scale, balancing autonomy with accountability, and fostering self-motivation. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs ⁠here⁠.

David Gerard is one of Silicon Valley's most sought-after magicians and mentalists, performing over 90 shows annually for Fortune 500 companies and tech industry leaders. Before pursuing magic full-time, David spent 12 years in tech, starting at Google where he worked on flagship products including YouTube, AdWords, and Google Play, before leading growth and marketing initiatives at Discord and Aalto. Now, David combines his expertise in product growth with his mastery of psychological principles from magic, consulting with series A and B startups while maintaining a rigorous performance schedule that includes over 60 shows at Hollywood's prestigious Magic Castle. His unique background bridging tech and magic makes him a distinctive voice on user psychology, attention, and engagement.In our conversation, we unpack: A magician's secret for creating engaging experiences How magic shows achieve retention (and what products can learn from it) The misdirection technique that can transform user experiences What magicians know about building trust that most companies miss The surprising way performers make experiences feel personalized at scaleFrom Google to the stage, David Gerard has mastered both tech product growth and performance magic. In this episode, he reveals the psychological principles behind great magic shows and how product teams can apply them to create experiences users can't look away from. A must-listen for growth, product and design leaders looking to add a touch of magic to their user experience.Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs⁠here⁠.

Katie Dove is an applied behavioral scientist and managing director of Irrational Labs, a  product design and behavior change lab. She and her team help companies like Airbnb, Microsoft, and Uber answer the question, Why do our customers behave like they do? and then help them design creative solutions that work. We caught up with … The post 157 / Applying Behavioral Science To Drive User Value, with Katie Dove appeared first on ITX Corp..

Orson Scott Card is the author of Ender's Game, one of the most influential science fiction novels ever written, and its sequel Speaker for the Dead, among other bestselling works. Ender's Game is widely read in schools across the US and has been included in some educational curricula. In our conversation, we explore: His approach to creating page-turners: Why telling users what's coming beats clever "hooks"  His method of ensuring the reader understands his writing (great for design teams)  His unique perspective to character development that could help with customer interviews  The one trick Orson uses for getting real feedback This episode teaches product teams how to apply storytelling principles to build more engaging, intuitive products. Whether you're working on marketing, user experience, or team leadership, Orson Scott Card's insights on crafting immersive narratives that respect both audience and reality offer valuable lessons for anyone building products people love (and pay for). Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs ⁠here⁠.

Kristina Gibson most recently was the CPO at Dott, accelerating their growth to over 100M rides annually. She led the merger with TIER to form Europe's largest e-bike and scooter operator. She is a former Director of Product at Booking.com, where she pioneered user growth strategy across global markets. As an early product leader at Lyft, she architected the company's expansion into new cities and innovative verticals. At Eventbrite, Kristina transformed the business from a US-only operation to a powerhouse platform across 20+ markets, founding and scaling teams throughout Europe and Latin America.  Kristina began her career at Intuit, building international payments that transformed how small businesses pay vendors across borders. When Mint.com was acquired by Intuit, she drove their expansion into new markets. She holds five patents. In this episode, we explore: When to rely on A/B tests compared to taking bigger strategic bets The hidden psychology behind last-minute purchase decisions Why showing unavailable options can drive more conversions The unexpected power of surfacing micro-details in product listings How to balance user preferences with innovation risks This episode is packed with insights from a trailblazing product leader who has run thousands of experiments at top product growth companies. It's essential listening for teams looking to shape user behavior through thoughtful product decisions. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs ⁠here⁠.

Dan Petroski is the founder and winemaker of Massican Wines. Massican was recently acquired by Gallo and is the only solely white wine producer in Napa Valley—a region famed for reds. Dan is known as a world-class marketer, combining storytelling, positioning and distribution insights to make Massican what it is today. In our conversation, we discuss: The theory of pricing (and the sweet spot in wine pricing) Why you should build your distribution channel before the product The key to building a premium brand experience Massican's secret for reducing risk in a very risky market How to use language to build customer confidence  This episode is packed with fresh insights on pricing psychology, brand storytelling, and the art (and behavioral science) of crafting memorable customer experiences. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs⁠ ⁠here⁠⁠.

Joel Burgess, co-founder of Soft Rains, and Dan Vader, Creative Director at Capybara Games, are the minds behind Grindstone, one of the most acclaimed indie puzzle games in recent years. Joel has worked on iconic titles like Watch Dogs: Legion and Skyrim. Dan, a long-time creative force at Capybara, has shaped the studio's reputation with beloved games like Superbrothers: Sword & Sworcery EP. Together, Joel and Dan bring a fresh perspective on game design, combining narrative depth with challenging gameplay mechanics to engage players at a deeper level. In this episode, we explore: Which types of game mechanics drive retention What game designers know about onboarding users  What game designers have learned about leaderboards How pricing influences user behavior Tips on simplifying complex experiences (and when to make them more complex) Loaded with actionable insights, this episode is a must-listen for growth and design teams looking to build lasting engagement through intrinsic motivation and thoughtfully designed user experiences. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs ⁠here⁠.

Cal Thompson is the VP of Product Design & Research at Headspace, where they lead a team dedicated to creating user-centered designs that drive real-world impact. Their focus is to combine design practices with rigorous research to help users achieve their meditation goals. Before Headspace, Cal served as a Design Director at Fjord San Francisco. In this episode, we explore: What key metric Headspace measures for active use The small feature change that increased engagement The one trick they use for copy-editing What drives people to re-engage with Headspace How pricing (free vs. paid) impacts user engagement  This episode is packed with practical takeaways for PMs and anyone interested in the psychology of habit creation. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast. Learn more about Kristen and Irrational Labs here.

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Evelyn Gosnell and Dr. Isabel Macdonald from Irrational Labs. Evelyn, as the managing director, applies behavioral insights to help product teams drive business outcomes and customer value. She has collaborated with leading companies like Lyft, TikTok, Google, and more. Isabel, a behavioral scientist with a PhD in public policy from Harvard University, focuses on leveraging economic and psychological forces to guide the development of technology tools for social good. The episode delves into a recent project with Lyft, where Evelyn and Isabel share key insights on using behavioral science to enhance user engagement. They discuss the Women+ Connect feature, aimed at increasing matches between female drivers and riders, and how different behavioral messaging strategies were tested to optimize driver opt-in rates. In this episode: Discover the behavioral mapping process used by Irrational Labs to identify psychological factors impacting user decisions. Learn about the three messaging strategies tested with Lyft drivers and the surprising results that emerged. Understand the importance of being "uncomfortably specific" when defining key behaviors to change. Explore how behavioral science can be applied across various industries to improve product engagement and business outcomes. Gain insights into the challenges and opportunities of incorporating behavioral science into product development. Show Notes: 00:00:00 - Introduction Melina Palmer introduces Evelyn Gosnell and Dr. Isabel Macdonald from Irrational Labs and sets the stage for a discussion on applying behavioral science in business. 00:05:32 - Evelyn's Background Evelyn shares her journey from product management to behavioral science and her role at Irrational Labs. 00:10:45 - Isabel's Background Isabel discusses her transition from academia to behavioral science and her passion for applying economic and psychological insights. 00:15:23 - The Lyft Project Discussion on the Women+ Connect feature and the behavioral science approach used to increase driver opt-ins. 00:25:14 - Behavioral Mapping and Messaging Strategies Evelyn and Isabel explain the behavioral mapping process and the three messaging strategies tested with Lyft drivers. 00:35:47 - Results and Insights Analysis of the test results and the surprising effectiveness of the concreteness message in changing driver behavior. 00:45:29 - Importance of Being Uncomfortably Specific The significance of defining specific behaviors and how it aids in designing effective interventions. 00:50:12 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Evelyn and Isabel: Evelyn website Isabel LinkedIn Evelyn LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer Alchemy, by Rory Sutherland Blindsight, by Matt Johnson and Prince Ghuman Using Behavioral Science in Marketing, by Nancy Harhut Immersion, by Paul Zak Top Recommended Next Episode: Sudy Majd Interview (ep 444) Already Heard That One? Try These:  A Behavioral Economics Analysis of Costco (ep 47) Disney (ep 292) Peloton (ep 338) Starbucks: A Behavioral Economics Analysis (ep 73) Amazon (ep 159) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Irrational Labs 3B Framework Case Study: Doubling New Engagement With Lyft's Women+ Connect Feature

Richard Mathera is a Managing Director at Irrational Labs. He leads Irrational Labs' healthcare practice and formerly led its financial decision-making work. Richard has overseen dozens of behavioral economics projects and experiments with commercial clients. A few of these include: One Medical, TytoCare, Neugen, Vouchers 4 Veggies, Steady, Beneficial State Bank, Simple, and Credit Karma. Prior to joining Irrational Labs, Richard was a Senior Behavioral Scientist at the Common Cents Lab, a Duke University initiative which leverages behavioral economics to improve the financial well-being of low and moderate income Americans, where he designed and launched numerous behaviorally-informed products, features, initiatives, and experiments. Formerly Richard has applied behavioral economics at ideas42 and developed randomized controlled trials at Innovations for Poverty Action in Morocco. He has also served as a Team Lead/Senior Investment Officer and a Senior Advisor at USAID's Office of Development Credit and worked at Cornerstone Research, an economic and financial consulting firm specializing in complex commercial litigation. Richard holds a Master's degree from Columbia University's School of International and Public Affairs, where he studied Advanced Policy and Economic Analysis and a Bachelor's degree from the University of Virginia, where he studied economics, Spanish, and French, graduating Phi Beta Kappa. For more information, you can email Richard at richard@irrationallabs.com or visit his website at https://irrationallabs.com/.

Can human capital drive portfolio returns? Listen to Jason Mitchell discuss with Professor Dan Ariely, Duke University, about what a human capital factor looks like; how incentives and the basic idea of “feeling valued “are fundamental drivers behind employee motivation; and why human capital can represent an overlooked source of alpha. Dan Ariely is the James B. Duke Professor of psychology and behavioural economics at Duke University. He is a serial entrepreneur, co-founding several companies implementing insights from behavioural science including BEwork, Genie, Irrational Labs, Timeful, and Irrational Capital. Dan has written many books, including three New York Times best-selling books: Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. His most recent book is Misbelief: What Makes Rational People Believe Irrational Things. Irrational Capital applies workplace behavioural science, financial acumen, and deep data science to capture the powerful connection between human capital and stock performance. It is the first firm to quantitatively capture the lift that strong corporate culture has on a company's stock price in an investable way.

Kristen Berman co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users. In this episode, Kristen explores the intricacies of pricing strategies, emphasizing the importance of understanding behavioral economics to influence consumer decisions effectively. She discusses how techniques like the decoy effect, anchoring, and the power of price endings (like 99 cents) can drive customer behavior. Additionally, she highlights the challenges of pricing revolutionary products due to the lack of reference points and the creative approaches needed to establish them in the market.   Why you have to check out today's podcast: Deep dive into pricing strategies like the Good-Better-Best model, the Decoy Effect, and the psychology behind price ending to help you understand how to make pricing decisions that drive customer behaviors and increase sales. Find out valuable perspectives on how human psychology influences purchasing decisions which is essential for anyone looking to optimize their pricing or marketing strategies. Discover practical advice and real-world examples to see how you can apply these concepts to your own business.   "It's all relative. So, what are customers using as a reference point? If it's off your product site, then you need to help them create a new reference point within your product site." - Kristen Berman   Topics Covered: 01:14 - Sharing how she transitioned into behavioral economics from her role as a product manager at Intuit 03:42 - How behavioral science tie to pricing and product 06:10 - An example of how behavioral economics influence product decisions 08:50 - Explaining the concept of the "paradox of choice" 11:35 - Turning the path of least resistance into the preferred choice 14:30 - Simplifying decision-making for customers with the concept of "good, better, best" product offerings 16:42 - Explaining the decoy effect and how it influences consumer decision-making 19:09 - The reason behind the presentation of pricing options in the context of behavioral economics 22:43 - The concept of framing in sales in the context of product features and the importance of trials in subscription-based models 25:25 - How people often rely on heuristics, or mental shortcuts, when making decisions about prices 28:56 - Kristen's best pricing advice 29:28 - Various sources of reference points 31:19 - The challenge of pricing revolutionary products due to the lack of existing reference points   Key Takeaways: "People don't come in with an understanding of the exact thing that they want to purchase at the exact moment. And so, our job is to help them understand value, and choice helps people understand value." - Kristen Berman "We're using the heuristics on how big the number is to make a lot of fairness decisions." - Kristen Berman "We are relative creatures. We have reference points and we use our reference points to understand value. And so, it's not just the price, it's the reference point that we're using." - Kristen Berman   People/Resources Mentioned: Intuit: https://quickbooks.intuit.com/ TikTok: https://www.tiktok.com Airbnb: https://www.airbnb.com Dan Ariely: https://danariely.com/all-about-dan/ One Medical: https://www.onemedical.com Steve Jobs: https://en.wikipedia.org/wiki/Steve_Jobs Apple: https://www.apple.com/ YouTube: https://www.youtube.com Netflix: https://www.netflix.com/ Study: https://play.google.com/store/apps/details?id=com.thesoundagency.study&hl=en_ZA&pli=1Shopify: https://www.shopify.com/ph   Connect with Kristen Berman: LinkedIn: https://www.linkedin.com/in/kristenberman/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You'll learn what behavioral design is, the foundational principles of human connection, how AI products are trying to establish trust and connection with their users, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIrrational Labs — Evelyn's companyEpisode 221: Behavioral Economics with Kristen BermanNegativity Bias, Similarity BiasThe Liking GapThe Science of Change — Irrational Labs' podcast showCheck out Evelyn's websiteThis episode is brought to you by Penpot — an open-source design tool that bridges the gap between designers and developers. Among other new features in Penpot 2.0, their CSS Grid Layout helps you design responsively and efficiently, and take your design and development workflow to the next level. Join Penpot for free at penpot.app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Today on the show we have Kristen Berman, the CEO and co-founder of Irrational Labs, a renowned product design and behavior change lab.In this episode, Kristen shares her extensive experience in the field of behavioral economics and its application in product and marketing strategies. We delve into how understanding user psychology is crucial in product design, highlighting the influence of the environment on user behavior.Kristen discusses the challenges companies face in activating and engaging users, providing insights into the application of behavioral science for enhancing user experience. She shares successful strategies and examples from her work with companies like Credit Karma and Google, emphasizing the impact of habits on long-term user engagement.We wrap up the episode with Kristen's final thoughts on the future of behavioral science in product development and an invitation to explore more resources in this field.As usual, I'm excited to hear what you think of this episode and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:Irrational LabsCredit KarmaCommon Cents LabQuickbooksGoogle ScholarOne MedicalProdPadNoomHooked by Nir EyalHotjarAmazon

In this episode of the Centricity podcast, our host Sean Doyle meets with Cecilia Lang Ree, the Senior Product Manager at Biolinq. They discuss applying behavior science to create more effective, successful marketing strategies.  Why Apply Behavior Science to Marketing? This gives marketing professionals a science-based framework to start from when creating profiles of their prospects rather than relying on trial and error. People are often motivated by unconscious factors – even if you're surveying them and getting responses, they may not be able to tell you a complete picture of what they're experiencing and why. The transtheoretical model maps out how people experience changes in behavior. Marketers need to be familiar with the stages of behavior change in order to have targeted techniques throughout the buyer journey. The Bridge Between Awareness and Action Awareness is not enough to change people's behavior.  Understanding intrinsic motivation can help us develop a step-by-step process that can take someone from knowing about your product to choosing to purchase. Getting Started Get excited about the science. Learn it and teach it to anyone who is interested.  Cecilia lists some of her favorite resources - see below! Resources Connect with Cecilia Lang-Ree on LinkedIn!  What Your Customer Wants and Can't Tell You by Melina Palmer Using Behavioral Science in Marketing by Nancy Harhut Start at the End by Matt Wallaert  Changing for Good by James O. Prochaska BehavioralScientists.org Irrational Labs

Evelyn Gosnell is a behavioral scientist who, as Managing Director of Irrational Labs, studies and advises the biggest apps and social media sites in existence.  We discuss a recent TikTok intervention she designed to reduce the spread of misinformation. Plus, Joe Biden's non-difficult decision whether to pack the supreme court. And Bill de Blasio and his wife to separate but continue living together. Produced by Joel Patterson and Corey Wara Email us at thegist@mikepesca.com To advertise on the show, visit: https://advertisecast.com/TheGist Subscribe to The Gist Subscribe: https://subscribe.mikepesca.com/ Follow Mikes Substack at: Pesca Profundities | Mike Pesca | Substack Learn more about your ad choices. Visit podcastchoices.com/adchoices

Nina Mažar is Professor of Marketing at Questrom School of Business at Boston University and author of the book Behavioral Science in the Wild (with Dilip Soman). Nina was the 2019 president of the Society for Judgment and Decision Making and has been named one of "The 40 Most Outstanding B-School Profs Under 40 In The World” (2014). With her focus on behavioral science she examines ways to help individuals and organizations make better decisions and increase societal welfare. Popular accounts of her work have appeared among others on NPR, BBC, Wired, and various NYTimes Bestsellers. Nina is the co-founder of BEworks and former inaugural Senior Behavioral Scientist of the World Bank's behavioral insights team (eMBeD) in Washington, DC. She has served as advisor on boards of various government (e.g, Austria and Canada) and organizations (e.g., Irrational Labs in San Francisco, CA). She holds a Dr. rer. pol. in Marketing from the University of Mainz in Germany. In this podcast, she shares:Fascinating insights from her years of study about how morals, honesty and dishonesty guide our decisions. How an organization can impact a client or customer's decisions at the moment they happen How pricing can be a powerful, and I would say overlooked, lever for affecting customer behavior How to design experiments to understand your customers' underlying motives _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:59—Introducing Nina + The topic of today's episode2:21—If you really know me, you know that...4:33—What is your definition of strategy?5:46—What is an insight you can share when it comes to honesty?8:29—Could you tell us about your work with the Ontario government on projects affecting human behavior?11:03—Can you share an experience where the attempt to influence human behavior backfired?12:42—How do you approach designing a behavioral science experiment as a company?16:14—What do organizations get wrong when they are looking to scale behavioral science and shape behavior?20:00—How can people follow you and keep learning from you?__________________________________________________________________________________________Additional Resources: Personal Page: https://ninamazar.com/Thinkers50 Profile: https://thinkers50.com/biographies/nina-mazar/Linkedin: https://www.linkedin.com/in/ninamazar/Twitter: https://twitter.com/ninamazar

Nina Mažar is Professor of Marketing at Questrom School of Business at Boston University and author of the book Behavioral Science in the Wild (with Dilip Soman). Nina was the 2019 president of the Society for Judgment and Decision Making and has been named one of "The 40 Most Outstanding B-School Profs Under 40 In The World” (2014). With her focus on behavioral science she examines ways to help individuals and organizations make better decisions and increase societal welfare. Popular accounts of her work have appeared among others on NPR, BBC, Wired, and various NYTimes Bestsellers. Nina is the co-founder of BEworks and former inaugural Senior Behavioral Scientist of the World Bank's behavioral insights team (eMBeD) in Washington, DC. She has served as advisor on boards of various government (e.g, Austria and Canada) and organizations (e.g., Irrational Labs in San Francisco, CA). She holds a Dr. rer. pol. in Marketing from the University of Mainz in Germany. In this podcast, she shares:Fascinating insights from her years of study about how morals, honesty and dishonesty guide our decisions. How an organization can impact a client or customer's decisions at the moment they happen How pricing can be a powerful, and I would say overlooked, lever for affecting customer behavior How to design experiments to understand your customers' underlying motives _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:59—Introducing Nina + The topic of today's episode2:21—If you really know me, you know that...4:33—What is your definition of strategy?5:46—What is an insight you can share when it comes to honesty?8:29—Could you tell us about your work with the Ontario government on projects affecting human behavior?11:03—Can you share an experience where the attempt to influence human behavior backfired?12:42—How do you approach designing a behavioral science experiment as a company?16:14—What do organizations get wrong when they are looking to scale behavioral science and shape behavior?20:00—How can people follow you and keep learning from you?__________________________________________________________________________________________Additional Resources: Personal Page: https://ninamazar.com/Thinkers50 Profile: https://thinkers50.com/biographies/nina-mazar/Linkedin: https://www.linkedin.com/in/ninamazar/Twitter: https://twitter.com/ninamazar

When it comes to making consumer choices, it's well known that humans don't always act rationally. In fact, as amply documented by economists, we very often actually act against our own best interests! On this episode of What the Fundraising, we're getting down to the science of giving. Behavioral science, that is! If you haven't been using the powerful tools and research out there, Evelyn Gosnell, managing director at Irrational Labs, is here to demonstrate all the ways in which you and your nonprofit might be missing out. She shares a ton of fascinating research and practical tools for tackling common fundraising issues, like building organizational trust and recapturing lapsed contributors. Understanding the evolutionary conditioning and reflexive responses behind human decision-making is key – and a first step towards unlocking what motivates donors, who after all are also the everyday users of Lyft, Google and other platforms that Evelyn and her team advise.  You'll learn how to build specificity and concrete bite-sized goals into calls to action as well as why we fundraisers don't always have to project perfection. Flaws are fine with constituents, says Evelyn, so long as we can demonstrate at least incremental progress. We also explore how to design in-house pilot studies that pinpoint why some pitches appeal to our base of supporters while others do not. What are their norms, what resonates with their identity? Are you communicating something personal and immediate? There's so much packed into this episode that you might need to listen twice. And you'll definitely want to follow up by checking out all the resources (and behavioral science food for thought!) available at Irrational Labs.  (01:55) About the mission of Irrational Labs and how it helps large organizations (02:58) The core principles behind behavioral economics. (04:49) The science behind human irrationality. (05:53) Warm-Glow Giving (07:10)  Goal Gradient Effect (09:20) Creating goals through the lens of behavioral science. (12:11) The evolutionary roots of the human tendency to react to things that are personally relatable, identifiable and immediate. (13:46) About the impacts of “recency bias” and the tension between transactional versus marketing-oriented fundraising campaigns (18:58) Evelyn highlights an Irrational Labs case study (20:46) How to reconnect with lapsed donors: (27:09) About norms and keeping our nonprofits relevant even when they are displaced by other compelling world events. (28:04) Considering demographic and behavioral norms as possible leverage in targeting and building up donor identity online and elsewhere. (29:01) Behavioral science-based strategies for building donor identity (30:45) What is donor trust really about and how do we maintain it?  (32:39) Thoughts on using behavioral science to challenge the Overhead Myth (37:31) Don't miss out on all the tools, research and other eye-opening info available at the Irrational Labs website! Get all the resources from today's episode here.  Follow along on Instagram  Connect with Mallory on LinkedIn Many thanks to our sponsor, Feathr for making this episode possible. Our friends at Feather help nonprofits like yours level up their digital campaigns every day through their nonprofit marketing platform. Don't rely on magic this year. Check out Feathr to streamline your digital marketing campaigns and exceed your goals. Learn more and get started today at Feathr.co. If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Small changes can have big effects. Standing on a different set of scales can affect our weight loss journey and adding friction to the share button online can reduce the spread of misinformation. Find out from Irrational Lab's Managing Director, Evelyn Gosnell how they are researching the behavioral insights that make a big difference in the world. Evelyn Gosnell is a frequent speaker in behavioral economics and consumer psychology. She is an expert in helping companies use the science of decision-making to better understand how real people think and behave, thereby creating better products and services for them. Evelyn and her team at Irrational Labs are using behavioral science to solve some of the big, wicked problems that plague us - from obesity to misinformation. In our discussion with Evelyn, we also touch on the application of behavioral science in organizations and why you don't need a PhD to transform yourself into a Behavioral Product Manager. One of the best takeaways from the interview is the 3B Framework that anyone can use to unlock behavior change:  Define the behavior Reduce barriers  Increase benefits We really hope you enjoy our conversation with Evelyn. If you did, we'd really like you to consider supporting the production of Behavioral Grooves, through our Patreon page. Or if you'd like a cost free way of supporting the podcast, please write a review of the show on your podcast app. Thanks!   Topics (2:24) Welcome and speed round questions. (4:09) Using behavioral science to lose weight. (11:17) How Irrational Labs researched weight loss programs. (15:47) Reducing spread of misinformation on TikTok. (26:06) The 3B Framework to unlock behavior change in organizations. (34:47) How Evelyn's childhood has influenced her relationship with music. (37:41) Grooving Session with Kurt and Tim discussing Evelyn's interview.   © 2023 Behavioral Grooves   Links Evelyn Gosnell on LinkedIn: https://www.linkedin.com/in/evelyn-gosnell-behavioral-design/ and Twitter: https://twitter.com/evelyngosnell  Irrational Labs: https://irrationallabs.com/  Burning Man: https://burningman.org/  Shapa: https://home.myshapa.com/ “Bringing Users Back to the Forefront: 3 Sustainable User Engagement Tips from Behavioral Science” by Evelyn Gosnell: https://irrationallabs.com/blog/putting-back-users-to-the-forefront-sustainable-engagement-tips-from-behavioral-science/  “How behavioral science reduced the spread of misinformation on TikTok”: https://irrationallabs.com/case-studies/tiktok-how-behavioral-science-reduced-the-spread-of-misinformation/  The 3B Framework to unlock behavior change: https://irrationallabs.com/3bs-download/  “TytoCare Case Study: How Can We Encourage People to Complete Virtual Medical Visits?“: https://irrationallabs.com/case-studies/tytocare-virtual-medical-visits/  “Move Over, Product Manager: Introducing the Behavioral Product Manager”: https://irrationallabs.com/blog/move-over-product-manager-introducing-the-behavioral-product-manager/   Brain/Shift Journal Shopify: https://www.100behaviors.com/products/the-brain-shift-journal-volume-1 Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves

This week, I had the pleasure of speaking with Kristen Berman. She's a behavioral scientist, CEO, and co-founder of Irrational Labs, helping teams apply behavioral design research to their products and services. We covered multiple ways to think about behavior design, like studying the physical environment in which decisions are made, resolving conflicts with established metrics, and mapping customers' path to your desired behavior using what Kristen calls “getting uncomfortably specific”. Long-time listeners know that any day I get to geek out about behavioral design with an expert is a good day, so naturally, this episode was as fun as it was educational. Enjoy!

Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. She is also the co-founder of Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being of low- to middle-class Americans. In today's episode, Kristen shares the 3B Framework of Behavioral Design and uses real-life examples to illustrate what influences behavior change and the common biases that get in the way of building successful products. She also explains how to keep users engaged and how you can implement behavioral design research to drive innovation and growth.Listen now on Apple, Spotify, Google, Overcast, and YouTube.—Find the full transcript here: https://www.lennyspodcast.com/using-behavioral-science-to-improve-your-product-kristen-berman-irrational-labs/#transcript—Where to find Kristen Berman:• Twitter: https://twitter.com/bermster• LinkedIn: https://www.linkedin.com/in/kristenberman/• Website: https://irrationallabs.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Whimsical: https://whimsical.com/lenny• Lenny's Job Board: https://www.lennysjobs.com/talent—Referenced:Learn more behavioral science:• Irrational Labs newsletter, with latest BE and behavioral design insights: https://irrationallabs.com/newsletter/ • Join the Behavioral Design Online Bootcamp (use code “Lenny” for 10% off): https://behavioraleconomicsbootcamp.com/• Get the 3B Framework: https://irrationallabs.com/3bs-download/• Behavioral Design & Diagnosis Cheat Sheet: https://irrationallabs.com/download-behavioral-design-guide/• The 16 Critical Cognitive Biases (Plus Key Academic Research): https://irrationallabs.com/blog/cognitive-biases-and-academic-research/• Behavioral Game Design: 7 Lessons: https://irrationallabs.com/blog/behavioral-game-design-7-lessons-from-behavioral-science-to-help-change-user-behavior/• Predictably Irrational: The Hidden Forces That Shape Our Decisions:  https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/• Prolific testing platform: https://www.prolific.co/• Kristen's guest post on Lenny's Newsletter: https://www.lennysnewsletter.com/people/23170097-kristen-berman• Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650• The Darwin Economy: Liberty, Competition, and the Common Good: https://www.amazon.com/Darwin-Economy-Liberty-Competition-Common/dp/0691156689/• The Science of Change podcast: https://podcasts.apple.com/us/podcast/the-science-of-change/id1587407079• No Stupid Questions podcast: https://freakonomics.com/series/nsq/• Stream The Rehearsal on HBO Max: https://www.hbo.com/the-rehearsal• Chris York's website: https://www.chrisyork.co/Case studies mentioned: • Budgeting fintech: https://irrationallabs.com/case-studies/budgeting/• TikTok: https://irrationallabs.com/case-studies/tiktok-how-behavioral-science-reduced-the-spread-of-misinformation/• One Medical: https://irrationallabs.com/case-studies/one-medical-case-study/• Credit Karma: https://irrationallabs.com/case-studies/behavioral-design-credit-karma-money/• TytoCare: https://irrationallabs.com/case-studies/tytocare-virtual-medical-visits/• Kiva: https://blogs.scientificamerican.com/mind-guest-blog/the-deadline-made-me-do-it/• When to Make Your Sign-Up Flow Harder: https://irrationallabs.com/blog/its-not-always-about-making-things-easier-when-to-make-your-sign-up-flow-harder/—In this episode, we cover:(03:54) What is Irrational Labs, and what do they do?(05:45) What are behavioral economics and behavioral design?(06:50) The fintech budgeting experiment(10:46) What drives behavior change?(11:35) Why increasing friction can sometimes increase conversion(13:51) How to ask the right questions for user engagement(16:09) How Kristen got her start in behavioral economics(18:10) The 3B model of behavior change(20:37) Cognitive barriers(22:02) The importance of building products with immediate benefits to the user(24:20) How exploitation can occur(26:45) How to set customer-friendly incentives(29:15) How Kristen reduced the sharing of misinformation on TikTok(31:58) Tips for researching and solving problems(35:36) The One Medical case study (38:31) Rules of thumb for improving flow(41:46) What is right-for-wrong?(47:00) How to get started using behavioral design(49:33) The Behavioral Design Bootcamp(52:01) Lightning round!—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Kristen Berman, Co founder of Irrational Labs joins the show to talk about:- When companies should look to behavioral science to help answer critical questions about their businesses.- Practical examples and applications of behavioral science that founders can use to drive better outcomes for their startups.- The three B model of behavioral change and the irony and importance of adding friction to drive better results around onboarding and sign-up flows. - The importance of asking for help when making friends.

Trying something new is hard at the macro level. Yelp reviews reduce that uncertainty that comes with new things. But how do they help businesses achieve organic and meaningful reviews? In this episode, host Kristen Berman is joined by Akhil Kuduvalli Ramesh, VP of Consumer Product at Yelp. He explains why Yelp prefers quality over quantity when it comes to reviews and how your Yelp review creates community and helps new businesses. They also talk about high-frequency low-risk experience while taking a look at some studies and other companies' strategies, like Spotify's approximate nearest neighbor search. Stay tuned and learn the many features that are promoting human connection at Yelp! Jump straight into: (01:17) - Engineering behind a review: Reminders, thank you notes and opportune timing to enhance more reviews. (07:42) - Why do people write reviews? The common denominators the most frequent Yelp contributors share. (13:19) - Promoting human connection: The best hacks to make first reviews flow organically and be longer. (16:57 - Understanding search processes' verticals for different business categories in Yelp (and how they created the reorder button).  (26:15) - The perks of being a responsive business owner (and how Yelp facilitates clever questions to be answered by more than one person). (32:41) - Looking for something wildly different than ice cream: On Yelp's target diversification and the appearance of new kinds of experiences. Episode resources Connect with Akhil through https://www.linkedin.com/in/akhilkuduvalliramesh/ (LinkedIn) https://www.yelp.com/ (Yelp) Thank you for listening to Science of Change podcast. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Kristen Berman and Ying Lin with experts, script editing by Jack viewer. Special thanks to Lydia Trupe for fact checking and citations. Music and editing provided by https://nodalab.com/ (nodalab). 

You've probably heard of Asana or maybe you already use it in your workplace. In this episode, Paige Costello, Core Product Leader at Asana, joins the show to explain the features that help codify and amplify some of the key components that make work to actually work. We talk about interesting concepts such as deadline visibility, social loafing, long-term planning and authentic acts of recognition. Let's take a look at what work actually is and which are the most important (and sometimes hidden) gears that create productive work environments! Jump straight into: (01:42) - The coordination layer: Asana's role in helping teams plan and achieve their work together. (05:45) - A visual connection: How Asana's accurate deadline display turns procrastination into motivation. (10:05) - Is social loafing a real thing? Team productivity, accountability systems, being evaluated and why public tasks are so effective to overcome social loafing. (15:28) - Traction, focus and engagement drive: The tools that make it easier to break down big projects into small tasks. (21:41) - A manager's best friend: Asana's insights to make long-term planning and goal tracking easier. (25:37) - Setting the norm: Templates, updates and other features that help Asana work for every team structure and user. (31:03) - The power of compliments: Enabling specific and authentic acts of appreciation and the future of collaborative work management. Episode resources Connect with Paige Costello through http://linkedin.com/in/paigecostello/ (LinkedIn) http://asana.com (Asana) Thank you for listening to The Science of Change podcast. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) (follow onhttps://www.linkedin.com/company/setsail/ ( LinkedIn))and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

I'm excited to welcome Dilip Soman and Nina Mažar to the podcast to talk about their new book 'Behavioural Science in the Wild' which is hitting the virtual and physical shelves on May 15th.Dilip Soman is a Canada Research Chair in Behavioural Science and Economics, and serves as a Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR]. As well as his imminent release, he is also the author of 'The Last Mile' and 'The Behaviourally Informed Organisation'. He teaches the MOOC (massive open online course) Behavioural Economics in Action and, as I was delighted to learn, Dilip is a big cricket nut.Nina is a behaviorial scientist focusing on topics ranging from ethics to social & environmental impact with multiple strings to her bow. She sits on the board of Irrational Labs, which is dedicated to designing products that make people happier, healthier and wealthier. She's also part of a team of scientists of the Behavior Change for Good Initiative at Wharton.  She helped establish the World Bank's Behavioral Insights Initiative (eMBeD) to use behavioral science to make development interventions more effective and, with Dilip, co-directed BEAR at Rotman.She also co-founded BEworks, one of the first commercial consulting companies dedicated to the application of Behaviorial Economics to real-world challenges. There she remains Chief Scientific Advisor.In my conversation with the pair, we talk about BS in the wild - translating behavioural science from the academic laboratory to messy, real world environments; and all the challenges and benefits that this work brings.SUBSCRIBE to all my podcasts and articles here!

In the last few years, buy now pay later has become the hottest development in the digital payment space. The flexibility of this type of models can bring many benefits for companies that know how to implement them, but the irrational decisions that can arise should also be part of a company's responsibility. In this episode, our host Kristen Berman talks with Nupur Kantamneni, responsible for Consumer Product, one of three product pillars at Affirm. We delve into the behavioral strategies that provide such a flexible business model for Affirm, as well as mental models and the positive emotions that come with free stuff. Join us and discover how loans inside Affirm are radically different from other credit companies! Jump straight into: (01:09) - Exploring how Affirm is helping users to understand the way that carts, payment methods and terms work. (07:46) - The compromise effect: The truth about comparison, decisions to save money and picking the middle options. (11:32) - Establishing mental models: The science behind the successful onboarding experiences within Affirm's savings accounts. (15:58) - Positive emotions that come with free stuff: Why the appeal of zero interest with full transparency and no hidden cost is simply irresistible. (18:48) - Affirm two ways to make revenue: Does the ‘buy now pay later' model encourage people to spend more? (24:13) - The challenge to set up our own payments and the alignment of incentives that lets Affirm stand out. (29:33) The opportunity to move my payment date: What are Affirm's flexibility offers that other lenders do not provide? (35:06) Virtual debit cards and the types of consumer products that Affirm is trying to offer to users and why some work and others don't. (39:24) - Choosing priorities and Affirm's responsibility to improve the life of its users. Episode resources https://www.affirm.com/ (Affirm) Predictably Irrational by Dan Ariely Nupur Kantamneni https://www.linkedin.com/in/nupur-kantamneni-bb39b75b (Linkedin) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented byhttps://www.setsail.co/ ( SetSail) (follow onhttps://www.linkedin.com/company/setsail/ ( LinkedIn)) and produced by Kristen Berman andhttps://www.studiopodsf.com/ ( Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Kristen Berman and Ying Lin with experts, script editing by Jack viewer. Special thanks to Lydia Trupe for fact checking and citations. Music and editing provided byhttps://nodalab.com/ ( nodalab).

Read Nudge and you are inspired by how behavioral science works. But how can we translate and scale behavioral science effectively into policies and organizations? Indeed, can all academic research be applied “in the wild”?   Our two guests on this episode, Nina Mazar PhD and Dilip Soman PhD have co-edited a book “Behavioral Science in the Wild” that addresses exactly this. If you're a practitioner, wanting to apply behavioral science in corporate, non-profit, or governmental work, we think you should check this book out. It's full of excellent ideas for how to apply behavioral science in the wild!   Nina Mazar is a professor of marketing and co-director of the Susilo Institute for Ethics in the Global Economy at the Boston University Questrom School of Business. Her work focuses on topics ranging from ethics to social & environmental impact. She sits on the board of Irrational Labs and belongs to the team of scientists of the Behavior Change for Good Initiative at Wharton.     Dilip Soman is a Canada Research Chair in Behavioural Science and Economics. His research is in the area of behavioral science and its applications to consumer wellbeing, marketing and policy. Together Nina and Dilip established the Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR], on which Dilip still serves as director.   Our discussion with Nina and Dilip explores the journey of working on their book together and why it's vital reading for all behavioral scientists. To summarize the discussion, as always, Tim and Kurt end the show with a Grooving Session to recap what we learn about behavioral science in the wild! Topics   (5:04) Welcome to Dilip and Nina with speed round questions. (10:01) Why do we need a book about applying behavioral science research “in the wild”. (14:29) Why not all academic research is destined for the practitioner world?  (18:04) Social norms matter but the right reference group is vital. (21:35) Background variables influence behavioral science in the wild. (29:27) Speed of testing can be a barrier. (31:33) Overcoming the issue of scalability.  (35:24) How your time frame can affect output. (38:55) What to do when you don't get the results you expect. (44:07) Don't get caught shopping in the nudge store. (45:50) Music choices of Dilip and Nina. (51:29) Grooving session about behavioral science in the wild. © 2022 Behavioral Grooves   Leading Human™ Leading Human™ Workbook and Playbook: https://www.behavioralgrooves-store.com/products/copy-of-the-leading-human-playbook-workbook-package Leading Human™, Free Whitepaper Download: https://www.behavioralgrooves-store.com/collections/leading-human/products/human-centered-workplace-checklist   Links “Behavioral Science in the Wild (Behaviorally Informed Organizations)”: https://amzn.to/3xxAD04  Nina Mazar: http://ninamazar.com/  Dilip Soman: https://www.rotman.utoronto.ca/FacultyAndResearch/Faculty/FacultyBios/Soman  Episode 102, Cristina Bicchieri: Social Norms are Bundles of Expectations: https://behavioralgrooves.com/episode/cristina-bicchieri-social-norms-are-bundles-of-expectations/  Episode 232, Katy Milkman: How to Make Healthy Habits that Actually Last: https://behavioralgrooves.com/episode/katy-milkman-habits-that-last/  Episode 16, Nudge-A-Thon with Dr. Christina Gravert: https://behavioralgrooves.com/episode/nudge-a-thon-christina-gravert/  Episode 202, How Chaning Jang Works Around Not Being WEIRD: https://behavioralgrooves.com/episode/how-chaning-jang-works-around-not-being-weird/  Behavioural Economics in Action at Rotman (BEAR): https://www.rotman.utoronto.ca/facultyandresearch/researchcentres/bear    Musical Links   Paul Simon “Graceland”: https://www.youtube.com/watch?v=GP6a-7MP91g  Mark Knopfler “What It Is”: https://www.youtube.com/watch?v=jGmtonlys5A  Kishori Amonkar “Swaranjali”: https://www.youtube.com/watch?v=U-FuttzRlWE  Dire Straits “Brothers in Arms”: https://www.youtube.com/watch?v=jhdFe3evXpk  Supertramp “Take The Long Way Home”: https://www.youtube.com/watch?v=YLP0y-X4uYs  Fleetwood Mac “Dreams”: https://www.youtube.com/watch?v=Y3ywicffOj4 Subramaniam and Stephane Grappelli “Conversations”: https://www.youtube.com/watch?v=yFI4TzUDc-8&ab_channel=AhmadAlArabii The 1988 Subramaniam-Bismillah Geneva: https://www.youtube.com/watch?v=zGOp7APcuMs The Cure “Just Like Heaven”: https://www.youtube.com/watch?v=n3nPiBai66M  Kate Bush “Wuthering Heights”: https://www.youtube.com/watch?v=-1pMMIe4hb4   

What are the most common mistakes people make looking for love online - and how do apps try to solve them? In this episode, host Kristen Berman talks with Jin Chua and Matt Gray, a pair of product leaders working at Match, one of the largest dating platforms in the US. They both share fundamental product design decisions to increase engagement between users, as well as the company's philosophy on attraction and the hard work from their team of dating experts giving super useful insight. Listen and discover the science behind opening the conversation by just being yourself! Jump straight into: (01:09) - Profile Engineering: How does Match's team of dating experts know the type of information that increases feelings of connection between strangers? (07:57) - Getting Started: The platform's onboarding process and the need for interaction to achieve a sense of compatibility. (16:37) - Overcoming the ‘shopping mindset': The most common mistakes that people make when looking for a match. (22:23) - The ‘Ghostbuster' feature: Fundamental product design decisions to increase engagement with messaging and gender differences in the dating world. (28:30) - The 37% rules, opening line alternatives, and features that make it easier to decide if it's better to keep meeting new people or settle down. (34:28) - Addressing the adoption rate of video calls inside the app and how dating apps will work in the future. Episode resources https://apps.apple.com/us/app/match-dating-relationships/id305939712 (Match) Follow Jin Chua on https://www.linkedin.com/in/jinchua/ (LinkedIn) Follow Matt Gray on https://www.linkedin.com/in/macray/ (LinkedIn) Thank you for listening to The Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) (follow on https://www.linkedin.com/company/setsail/ (LinkedIn)) and produced by Irrational Labs and https://www.studiopodsf.com/ (Studio Pod Media). Our executive producer is Rachael Roberts, all episodes are written by Kristen Berman and Ying Lin with expert script editing by Jack Buehrer. Special thanks Lydia Trupe for fact checking and citations.

Let's take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions. In this episode, I'm joined by the almighty Kira Wampler. Kira has had a wildly incredible career launching and growing dozens of products. We talk about her time at Lyft: diving into the brand's core philosophy of “treating better” and how rating systems and incentives took Lyft into a more human approach. We also discuss her current efforts at Redesign Health, where she's trying to drive medical adherence and design chronic care. Plus, Kira shares the process of helping caregivers' jobs with Jasper, a smart planner for cancer care.  Jump straight into: (01:09) - “We treat you better”: Kira's work approach during her first days working at Lyft and why positive interactions are actually contagious.  (05:03) - The Undercover Lyft Program: A successful content experiment that got Lyft on the world's radar. (12:24) - The incentives that worked (and the ones that didn't): On the Lyft Mentor Program and how it consolidated trust among new drivers. (26:04) - Energizing Lyft users: Implementing a tipping system for drivers and ambiguity aversion. (32:39) - A peer-to-peer ride sharing: The complexity of Lyft's choice architecture when the app was launched. (36:15) - Redesign Health: How Kira is taking her expertise to fund the future of the healthcare sector with companies like Jasper. (43:20) - How is Jasper working to help people to take their medication regularly? Episode resources Connect with Kira through https://www.linkedin.com/in/kirawampler/ (LinkedIn) https://redesignhealth.com/ (Redesign Health) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Kristen Berman and Ying Lin with experts, script editing by Jack viewer. Special thanks to Lydia Trupe for fact checking and citations. Music and editing provided by https://nodalab.com/ (nodalab). 

Bert Lui is Co-founder & CPO at SetSail, an AI-powered sales tracking, motivation, and empowerment solution. Not only have they changed the classic incentive system within sales organizations, they figured out how to drive the right behaviors within that incentive system in sales. We deep dive on the trade-offs between extrinsic and intrinsic motivations, how being charismatic affects your sales, the thin line between compliments and gratitude and the pros and cons of quotas. So let's get ready to -wait for it- Set sail on this super fascinating episode of the Science Of Change! Jump straight into: (01:12) - Motivation to sell more and better: How SetSail makes it easier for sales reps to prioritize deals through goal visibility.  (06:01) - Intrinsic vs extrinsic motivation: On charisma and behavioral indicators that are essential to predict a closing deal. (13:03) - The pros and cons of leaderboards:  A practical example of what a weekly contest and prizes look like for sales reps inside SetSail. (20:59) - Playing to win: How does the SetSail reward model motivate middle and low ranked (and recent winners) sales reps? (25:16) - Don't overthink it: Psychological tips to reduce the fear of rejection, sales quotas and the goal to experiment on compensation size. (29:10) - Real-time feedback: What does Bert think the future of sales will look like?  Episode resources Connect with Bert through https://www.linkedin.com/in/bertlui/ (LinkedIn) https://www.setsail.co/ (SetSail) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Kristen Berman and Ying Lin with experts, script editing by Jack viewer. Special thanks to Lydia Trupe for fact checking and citations. Music and editing provided by https://nodalab.com/ (nodalab).

Letting a person into your home involves a careful evaluation process, but with the right behavioral principles, it can become a task that you can easily perform from your smartphone. In this episode, the talented Product Leader Jiaona Zhang shares the most significant lessons learned while being part of the Product Development team in Airbnb, such as the importance of progress trackers, real time feedback and host measurement beyond the guest reviews. Listen and learn how to build experiences that delight and bring the best out of each user! Jump straight into: (01:10) - Today's guest Jiaona Zhang introduction. (02:30) - Consider using progress trackers: Insights from the onboarding flow design for hosts at Airbnb. (09:03) - Trying to hit the mark: The science that makes uploading photos to Airbnb a less daunting experience. (10:59) - Rapid and relevant feedback: How Airbnb achieves small incremental changes in hosts' behavior and deals with bad experiences. (17:00) - Enabling more honest reviews: The secret sauce behind the rating system development in Airbnb. (23:07) - Measurement beyond the ratings: How response time impacts the way in which the app measures each host (and how that measurement improves the host behavior). (27:47) - Carrots and sticks: The value of public recognition and enhancing the communication between guests and hosts. (32:36) - Micro learnings from setting new norms: The link between interaction and comfort (and providing guests the choice to interact). (35:38) - Everyone wants to be delighted: Lessons from Jiaona's early gaming experience that have impacted her PM skills. (40:11) - A spirit of optimization: What change has Airbnb established over the last 10 years? Episode resources Connect with JZ through https://www.linkedin.com/in/jiaona/ (LinkedIn) and https://twitter.com/jiaonazhang?lang=en (Twitter) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Irrational Labs and https://www.studiopodsf.com/ (Studio Pod Media). Our executive producer is Rachael Roberts, all episodes are written by Kristen Berman and Ying Lin with expert script editing by Jack Buehrer. Special thanks Lydia Trupe for fact checking and citations.

Episode Description: Today's guest is Kristen Berman, co-founder of Duke University's Common Cents Lab, as well as co-founder (with Dan Ariely) of Irrational Labs. Kristen was on the founding team for the behavioral economics group at Google and has spoken at Facebook, Fidelity, Equifax, Stanford, and many more. Erik and Zarak chat with Kristen about her philosophy of incorporating behavioral science into the Product Manager's domain, creating what she dubs the Behavioral Product Manager. Kristen outlines how behavioral science gives us the missing pieces of the Product Manager's toolkit.      Producer's Note: This interview with our guest Kristen Berman and our hosts Zarak Kahn and Erik Johnson originally took place in 2018. In 2021, Kristen wrote a chapter for the book “Building Behavioral Science in an Organization,” which was edited by Zarak Khan and Laurel Newman, and published through Action Design Press with assistance from U Penn's Master of Behavioral and Decision Sciences program. Kristen's chapter in that book centers around the same topic as this interview: How behavioral science could and should be applied to Product Management. With the book release last year, we felt it was a great opportunity to reprise this fascinating interview, and generate some further discussion about this topic.

It's well known that Netflix has made history by revolutionizing the way we consume and interact with TV series and movies. This process has required considerable experimentation and result testing, leading to the invention of a past time we now know and love: binge-watching. In this episode, Gibson Biddle, one of the leaders who established the fundamentals for Netflix success joins the show to have an insightful conversation from what predicts our movie preferences to conversion rates of free trials. We also get into a light chat on the ethics of autoplay and deep dive into the theory of revealed preferences. Ready for some Netflix and chill with Gibson and host Kristen Berman? Click the play button and enjoy this new episode of The Science of Change! Jump straight into: (01:10) - Introducing Gibson Biddle: A product leader who helped pave the way to success at Netflix. (02:46) - Early test results focused on retention improvement: Why waiting and anticipating may be the key to maximizing happiness from an experience. (09:45) - Non-intuitive preferences, enjoyment, and prediction errors: Is movie rating actually helping Netflix improve retention? (15:23) - Past behavior makes future choices: The essential data behind movie taste prediction. (17:33) - Revealed preferences and the effects of highlighting movies and shows: How much of my taste is determined by the algorithm? (23:43) - The radical binge-watch invention: A conscious perspective on the efficiency of episodic TV formats. (27:42) - Rapid-fire questions: Adapting the algorithm, the value of new members, free trial reminders, and Gibson's career on A/B testing for consumer behavior research. (37:07) - Positive actions payback: Explaining reciprocity principles and quitting brand benefits to grow trust in consumers. (39:49) - The balancing act between discipline and chaos: Gibson's career advice on constant experimentation.  Episode resources Connect with Gibson through https://twitter.com/gibsonbiddle?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter) and https://www.linkedin.com/in/gibsonbiddle (LinkedIn) https://www.gibsonbiddle.com/ (Gibson Biddle: Product Leadership & Strategy) Thank you for listening to The Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab). 

Kristen Berman CEO and co-founder of Irrational Labs shares her take on how behavioral science can fundamentally change product management, as well as how to conduct behavioral diagnoses — and what Seinfeld has to do with any of it. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm

One of the key insights of behavioral economics is that people don't do what they know they should do;. That information by itself is just not enough to move the needle. But Kristen Berman is trying to change that, by doing what Greg calls “Pracademics” - putting academics into practice.Kristen Berman is the co-founder of Irrational Labs with Dan Ariely, the co-founder of the Common Sense Labs for Financial Wellness at Duke University, and was also involved in founding Google's Behavioral Science Lab.Today, she and Greg talk about whether the move to relying on data is a technological or cultural shift, the importance of mental models managing friction, and visible norm-setting.Episode Quotes:Information by itself is just not enough to move the needle / intention action gap:So I tell you about compound interest, that does not mean you'll actually invest money. Now, this does not mean we're stupid. We can learn. So if I tell you about compound interest, you will learn about compound interest. The gap here is the doing, right? The gap here is not learning. And so that's really where behavioral science comes in. It says there's an intention action gap. We may know something about diet and exercise or investing money, but actually doing it is a problem.  Delayed reinforcement isn't effective:The worst offenders of this are employee wellness plans. Employee wellness plans basically ask you to do something, and then at the end of the quarter, they may give you a $50 gift card to Starbucks. And lo and behold employee wellness plans have failed, with lots of money put towards them, to actually change any health outcomes. Some of that is self-selection where people who are already healthy are self-selecting into the employee wellness plan. And some of this is just bad design where I do something today, and in a year, in a quarter, my employer will tell me thank you.Using social proof to change behaviors:If I could do a crazy experiment, I would probably pay people to exercise outside in a community that has a higher likelihood of obesity. Visible norm setting is very important. If you're in a community that you don't see something happening, either because it's invisible like savings or because people just aren't doing it like working out, we really have an opportunity to figure out how we can get that social norm to be more visible. So paying people to run outside, you can imagine you see somebody running outside, you're like okay maybe I'll try it. Show Links:Guest Profile:Kristen Berman's WebsiteKristen Berman on TwitterKristen Berman on LinkedinProfessional Profile at Irrational LabsKristen Berman on TEDxBerlinCompany Podcast: The Science of ChangeHer Work:Articles on Medium.comHacking Human Nature for Good: A Practical Guide to Changing Human BehaviorNo Small Talk Cards

The Science of Change host and behavior scientist Kristen Berman is back again to save you from another classic holiday blunder: not keeping your New Year's Resolution. In this mini-isode, Kristen breaks down three behavior science principles that will help make sure your resolution sticks in 2022. Hint: one might involve getting a furry friend. But the best resolution of all? Make sure you follow and like The Science of Change for all-new episodes starting this January. Episode resources Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab). 

The holidays are here and that means it's the season for gift giving! But how can you make sure you're giving the right gift this year? In this mini-sode, our host Kristen Berman uses behavior science to unwrap three common mistakes we make in exchanging gifts, as well as some tips on how to avoid them. Remember not all gifts are bought, sometimes we can put our creativity to work and think of something to give that will contribute to someone else's life in an unexpected way. Let's jump in! Episode resources Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab). 

In this episode, we speak with Irrational Labs' Lindsay Juarez about big questions in behavioral science, how to reduce misinformation on TikTok, and the importance of communities. Lindsay is Director at Irrational Labs, working on understanding and improving people's ability to take the daily behaviors that lead to happier, healthier, and wealthier lives. She was previously Senior Behavioral Researcher roles at the Center for Advanced Hindsight and has long experience helping companies use data and behavioral science insights to create and test more effective products and processes to drive behavior change. We had a fun conversation with Lindsay about everything existential in behavioral science, including the real impact of our field and how necessary are experiments, really? She also shares insights from a recent project aimed at reducing misinformation on TikTok. Enjoy! Relevant links about Lindsay Website Social Media: LinkedIn & Twitter TikTok whitepaper Tim Wilson Article Support the podcast by joining Habit Weekly Pro

In this episode, we speak with Ingrid Melvær Paulin about all things digital health behavior, Gamification, and the right behavior change metrics. Ingrid is Director of Behavioral Insights at UnitedHealth Group. She applied behavioral science across vast areas of digital health behavior change, including previously being Director of Behavioral Insights at Rally Health and holding Senior Behavioral Researcher roles at the Center for Advanced Hindsight and Irrational Labs. She's also an amazing skier. We had a fun conversation with Ingrid about everything digital health behavior and beyond, including the importance of focusing on the right behaviors, ways Gamification can backfire, her famous spreadsheet of BS companies around the world, and much more. Enjoy! Relevant links about Ingrid Organizations spreadsheet: https://docs.google.com/spreadsheets/d/1Vtq-3NAqGrIJA155ATXrnogr0q3Q-TFYd8IdqnpxJxQ/edit?pli=1#gid=182512263 LinkedIn: https://www.linkedin.com/in/ingrid-melvær-paulin-27543647/ Twitter: https://twitter.com/ingridmpaulin?lang=en Medium: https://medium.com/@ingrid.melvaer Support the podcast by joining Habit Weekly Pro

Who said numbers ain't fun? When it comes to football and sports in general, many fans try to develop a new way to connect with the game through analytics and predictions based on stats. Data research has become so important that it now determines how teams make decisions and how they operate as a whole, defining what their strategy is and even becoming the key to winning a championship. In this episode, Kristen talks with Eric Eager, VP of Research and Development at Pro Football Focus to discover the many ways in which they're changing the game of football with behavior science. Jump straight into: (01:27) - Get to know PFF: A football data collection and analysis firm for every single player in every single game that offers an entertainment platform. (08:39) - Trust in the numbers: On math-based playbook strategies versus intuition, risk aversion, and omission bias. (17:15) - Behavior and decisions made under pressure: What's behind the mistakes of a quarterback and a coach? (24:04) - How did the analytics revolution in sports start plus why it works so differently in football. (28:01) - Exploring the many ways data has changed football teams' draft and trade decisions and how that impacts their money cap. (34:58) - Drawing up trick plays meant to deceive the other team and how that applies to markets and real-life decisions. (38:37) - Home team advantage relevance: Discussing the fans' role when it comes to predictions. (41:31) - What's going to change for football in the future? Determined positions and the use of algorithms. Episode resources Connect with Eric through https://www.linkedin.com/in/eric-eager-31a2a220 (LinkedIn) https://www.pff.com/ (PFF) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

In this episode we sit down with expert in behavioral economics Evelyn Gosnell, who is also the managing director of Irrational Labs, an organization that uses social science to help other organizations make big decisions, fight misinformation, and design better products and services. In a new information ecosystems where our primate brains, which evolved to spread gossip and argue and debate and deliberate and play status games and manage our reparations among trusted peers and signal our attitudes about what we perceive as "us" versus what we perceive as "them," several organizations are helping the places where we gather to do these things create better environments in which to do them. Evelyn Gosnell is the managing director of one of those organizations, Irrational Labs, and on this show – a podcast about the science of judgment, decision making, bias, and reasoning – she will give us a behind-the-scenes look at how they use the latest research, and conduct their own research, to improve the world.  Patreon: http://patreon.com/youarenotsosmart See omnystudio.com/listener for privacy information.

What is the perfect job for you? In a world with thousands of companies and millions of job seekers, what's the most efficient way of finding your dream job? In this episode of Science of Change, Kristen talks to Ada Yu, Director of Product Management at LinkedIn, to understand how this platform helps people and companies find the perfect match while mitigating bias, helping seekers apply for the right openings, and making the hiring processes much easier for everyone. Job sites are marketplaces that are evolving, what might have worked yesterday to help you stand out may not do the trick next year. Jump into this conversation and learn from Ada the state-of-the-art strategies for hiring and what the difficult task of applying for a job and signing a contract will look like in the near future.  Jump straight into: (00:52) - Getting from search to hire: How LinkedIn helps job seekers and companies find the perfect match with present bias and stopping cues. (08:32) - Diversity, inclusion and equity: How LinkedIn nudges diverse applicants and recruiters towards job equity.  (13:51) - “Open for work” & “Easy Apply”: LinkedIn's response to the massive layout that hit during the COVID19 pandemic.   (17:45) - Cognitive overload and verified skills: Sorting applicants and job openings to showcase them in a digestible and truthful way. (24:51) - Applying, stretching and handling rejection: LinkedIn's strategies to increase your chance of getting a job that matches your skills.  (29:46) - Reshaping the workforce: Some changes we have seen in the professional world in the last years of online recruitment.   (34:14) - Dip a toe and step out!: Empowering seekers to identify companies committed to diversity and reaching out to new networks. (44:07) - The future of the job market: What is market signaling and what it's going to take to stand out in the future.  Episode resources Connect with Ada through https://www.linkedin.com/in/adayu/ (LinkedIn) http://www.linkedin.com (LinkedIn) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

Americans have a complicated relationship with diets, and obesity is a global epidemic rapidly becoming the single most preventable cause of costly chronic diseases. To talk about the difficulties of weight loss and how to overcome them, our host Kristen Berman talks to Julie O'Brien, behavioral scientist and former head of Applied Behavioral Science at WW. There are a ton of diets and weight loss programs out there, so does Weight Watchers actually work? What strategies have they developed to track new habits and break old ones? Tune in and learn Weight Watchers tactics to encourage people to eat better and stay motivated in the very difficult path of losing weight.  Jump straight into: (00:50) - How Weight Watchers fights Americans' complicated relationship with diets: The best way to introduce new habits and break existing ones.  (05:17) - Thinking about balance, moderation, and expectations: How to teach people awareness and build an identity around healthy habits.  (08:51) - Micro-habit changes and making-one time decisions: What triggers people to join WW and how do they keep motivation?  (15:52) - Some factors that make people stay longer on a diet: The highs and lows, and the challenge of tracking the path of weight loss. (21:11) - Set goals successfully and take action!: Figuring out your barriers and making a plan to overcome them. (24:07) - How does the WW point system work?: A simpler way to interpret a nutrition label to help you eat better.  Episode resources Connect with Julie through https://www.linkedin.com/in/julie-o-brien-3282531a/ (LinkedIn) https://www.weightwatchers.com/us/ (WW) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

Understanding customers is a bedrock of successful product management. But it is a lot easier to say than do. Truly understanding customers entails a deep knowledge of their motivations and behaviors. And, frankly, many product managers are not properly equipped to keenly grasp the nuances of customer behavior. On this episode Kristen Berman, CEO and co-founder of Irrational Labs, discusses ways that product managers can use use behavioral design to develop and design solutions that change behavior.

Behavior Change is hard, but if there is an area even harder to master it's personal finances. Things like saving and building a credit score are far from our favorite activities. In this episode of The Science of Change, Kristen talks to Product Manager and the Growth Lead for Credit Karma Money, Kyle Thibaut. Kyle and Kristen talk about getting people to save and spend, habit formation, removing friction, and overall changing people's relationship with money; all leading to Credit Karma's ultimate goal: automate our finances for us. Hop in and learn about this company's behavioral science and its expertise in defaulting people into good financial behavior. Jump straight into: (01:10) - How much do you have in your emergency fund?: Credit Karma's start as a savings account service. (10:51) - Instant Karma!: Getting people to spend money and sign up for their service with prize-linked spending.  (16:49) - Sorting old obstacles for debit card users: Removing friction, setting new users up quickly, and adding digital options to the user experience. (23:13) - How paternalistic should an app be?: Helping people save money and have a great credit score. (27:36) - Multi-step flows vs. single page forms: What works better for Credit Karma data collection. (30:56) - What is your job?: How ranking by popularity can decrease time and energy spent making choices.  (35:03) - What's next for Credit Karma?: The future of money, FinTechs, and how to make financial products for today and tomorrow.  Episode resources Connect with Kyle through https://twitter.com/kylethibaut?lang=es (Twitter) https://www.creditkarma.com/ (Credit Karma)  Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

In this episode of Science of Change, our host Kristen Berman talks to one of the sharpest applied behavioral scientists out there and the Chief Product Officer at Big Health, Kelvin Kwong. The popular sleep app Sleepio and the anxiety therapeutic app Daylight are some of Big Health's products in the rising market of health apps. How have they managed to join behavioral science and clinical psychology methods into an online service? Kelvin and Kristen go deep on the science, the methods, and the effects that constitute Big Health's success; from getting people to learn new strategies to assessing their improvement and establishing commitment. Join this conversation and learn about the science behind your anxiety or sleep assistance mobile app.  Jump straight into: 01:12 - Cognitive Behavioral Therapy and some of its counterintuitive but very efficient techniques: How sleep restriction works as a therapy for insomnia.  08:13 - Precommitment and dealing with failure: How Sleepio knows about your readiness to change and makes an assessment of your level of commitment.  11:51 - The Hurricane Effect and the optimism bias: What is the perfect moment to introduce people to useful techniques? Before or after a crisis? 16:00 - Big Health's focus on getting you better: Retention, follow-through, and getting users successfully to remission.   21:20 - What are the metrics that assess well-being?: How Big Health tailors your program and assesses your outcomes through a highly precise clinical survey.  24:27 - Behavioral science rapid-fire questions: On failing experiments, the use of scores, and why we often rationalize symptoms of mental illness.  28:31 - Combining clinical experience with behavioral science expertise: Is it possible to build a real “therapeutic alliance” through an app? 30:33 - The importance of uniqueness in psychology and the Barnum Effect: How Big Health understands your drivers and personalizes your experience using technology. 33:46 - On the future of digital mental health: Making the apps more efficient and intelligent based on people's digital behavior.  Episode resources Connect with Kelvin through https://www.linkedin.com/in/kelvinskwong/ (LinkedIn) https://www.bighealth.com/ (Big Health) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

In this second episode of The Science of Change, our host Kristen Berman dives into one of the most successful apps for language learning: Duolingo. Kristen sits with Duolingo's Head of Product Management Cem Kansu to talk about the ways this amazing app keeps people engaged and learning. From their daily streaks and batches, all the way to the length and difficulty of each exercise, Kristen and Cem unpack the behavioral science behind Duolingo App. Listen now and learn from the challenges, Cem and his team have managed to successfully solve in their commitment to education. Have you reached your daily goal? Jump straight into: (01:09) - How Duolingo keeps its users motivated: Reducing barriers and keeping streaks without losing the focus on learning. (05:11) - The sweet spot for creating a daily habit: How Duolingo uses freezes and repairs to keep users engaged in a gamified language-learning method.  (14:59) - Extrinsic vs. Intrinsic motivation: Why Duolingo asks you how much you want to practice every day.  (19:54) - AB Testing: The best tactics to get users to upgrade their subscription and try their Duolingo Plus free week.  (24:57) - Running out of lives?: How Duolingo makes you practice active learning by tracking your errors and making each answer count. (30:31) - The theory of learning: Levels, skills, and how to get people to dive into a new level of difficulty. (41:56) - Measuring for today and tomorrow: How Duolingo measures learning and what will be the future of learning a language on mobile.   Episode resources https://www.setsail.co/wp-content/uploads/2021/10/TheScienceOfChange_LiteratureSummary_Language.pdf (Additional reading, resources and literature review on language learninng ) Connect with Cem through https://www.linkedin.com/in/cemkansu/ (LinkedIn) https://en.duolingo.com/ (Duolingo) Thank you for listening to The Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

Behavioral Scientist Kristen Berman joins Chris to discuss what research shows about why people act so irrationally, how we can actually change our own behaviors, why she thinks habits are overrated, and some great hacks for increasing happiness. Kristen Berman (@bermster) co-founded Irrational Labs  and Common Cents Lab at Duke University, and is a founding team member of Google's behavioral science unit. Kristen also co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing human behavior and is the host of the new podcast: Science of Change.  Full show notes available at: https://www.allthehacks.com/behavior-change-kristen-berman Selected Links From The EpisodeConnect with Kristen Berman: Website | LinkedIn | TwitterKristen's New Podcast: The Science of ChangeIrrational Labs: Website | Newsletter | Online BootcampsRescue Time App: WebsiteHabit Discontinuity theory  How to use other people to achieve your goalsWhy Habits are overratedGet a dog (and why you shouldn't try to create habits)Give yourself a deadline - the deadline made me do it. 3 ways to stress less about moneyCollection of Rule of Thumb research Full Show NotesWho is Kristen Berman? [00:14]What actually influences our decision-making? [01:59]Is efficient decision-making as simple as changing your environment? [3:20]Why saving is NOT a habit. [05:49]Setting up decision days. [09:10]How you can stop procrastinating with your decisions. [10:37]Why online communities focused on money motivate you. [13:25]How you should act when you have a really busy to-do list. [15:21]What voting, flu shots, and your to-do list have in common. [18:39]Why teaching someone something is simply not enough (according to scientific research) [20:10]Setting up systems for your life that suit your personality and your ERRORS. [22:54]How to make committing to working out easier. [28:03]Here's why (and how) you should disrupt your life more often. [30:32]One thing everyone can do to optimize their life experience. [35:44]An easy hack to feel happier almost instantly. [37:47]Why you should get uncomfortably specific about your goal behaviors. [38:52]How to have self control in a world full of impulse triggers. [42:00]Is being aware of your biases enough to change your behavior? [45:11]Why opting out of things can make you happier. [46:38]Designing for peak experiences when you travel.  [48:25]How to have more interesting conversations. [49:56]What is Kristen Berman up to these days? [52:46] Connect with All the HacksAll the Hacks: Newsletter | Website | Facebook | EmailChris Hutchins: Twitter | Instagram | Website | LinkedIn

Welcome to https://www.setsail.co/podcasts/ (The Science of Change podcast)! In this first episode, our host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise. From the way they've crafted workouts to their engagement strategies such as leaderboards and streaks, Peloton's strategies look like a behavior science textbook. Join this conversation and peek inside the secrets behind Peloton.   Jump straight into: (01:09) - How Peloton has completely changed the home fitness game. (02:44) - Make it easier and shorter!: How Peloton figured out the perfect way to get the foot in the door. (07:07) - Building accountability and commitment: The story behind Peloton's customized social experience, plus“Here Now” and their coordinated start time features. (16:10) - Daily and weekly streaks: The pros and cons of using tracking motivation techniques and nudges.  (20:40) - Implementation intention: How to capture the attention of different people through challenges, entertainment, and social accountability. (23:51) - Do leaderboards really work?: Competition, presence, and simplifying the levels of success for users. (28:40) - Consistency vs. routine: The best way to create a working out habit. (35:32) - Explore and exploit: The importance of onboarding and letting people try different experiences and then settle into a habit. (38:13) - Quickfire questions on Peloton: Surprises, news, learnings, tips, and other words of wisdom from David. Episode resources https://www.setsail.co/wp-content/uploads/2021/10/TheScienceOfChange_LiteratureSummary_Exercise.pdf (Additional reading, resources and literature review on exercise & habits ) Connect with David through https://www.linkedin.com/in/davidpackles/ (LinkedIn) https://www.onepeloton.com/ (Peloton) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

Join host Kristen Berman, behavior scientist and co-founder of Irrational Labs, as she chats with visionary product and organizational leaders to uncover their insights about user behavior — and how they've managed to change it. She'll mash this up with some of the latest research in the field to get to the bottom of our core psychologies. So let's dive in and unlock the secrets behind The Science of Change.

Meet Kristen Berman, a top researcher in the field of behavioral economics. She's the co-founder of Irrational Labs, which designs products that are evidence-based in the behavioral sciences. Her co-founder, Dan Ariely, is the James B. Duke Professor of psychology and behavioral economics at Duke University, and one of the most famous behavioral economists in the world. Here are some of the (counterintuitive!) ideas that Kristen shares: Habits are overrated. Automate instead Budgeting doesn't change your spending behavior Commit in advance Forget about the outcome Focus on the process You need accountability Think about the Three B's: behavior, barriers and benefits Tune into this episode to hear Kristen elaborate on these research-backed, evidence-based ideas about how to improve our spending, saving and investing habits. For more information, visit the show notes at https://affordanything.com/episode337 *Note: This interview originally aired in October 2019.

What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You'll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIrrational Labs — Kristen's companyQuicken by Intuit— one of Kristen's previous projectsDan Ariely — Kristen's co-founderWikipedia's List of Cognitive BiasesThe 3B Framework — designing for behavioral changeWhy we Do What We Do — a book by Edward Deci on motivationBurning Man — a famous festivalSteady — a fintech appOptimism Bias — one of the cognitive biasesUserlist — Jane's tool, email marketing automation for SaaSJuul — an example of replacing a behavior instead of stopping it entirelyBehavioral Economics Bootcamp — 20% off using promocode UIBREAKFASTIrrational Labs Newsletter — great resource on behavioral economicsPredictably Irrational — a book by Dan ArielyInfluence — a book by Robert CialdiniFollow Kristen on TwitterToday's SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Watch What I Do, Not What I Say Richard Mathera, managing director at Irrational Labs is in the house to share how behavioral design can help marketing teams reimagine the healthcare experience -- specifically, how we can design with digital tools like telehealth. People often don’t act in the way they say they will, so it isn’t as easy as asking them what they will do. In this episode, learn how behavioral design helps bridge the gap and leads us to simplify. All that, plus the Flava of the Week about what Marketing should be promising to consumers and how to fulfill that promise. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

#168 How Kristen Berman is Helping Companies Understand the Psychology of Consumer Behavior Kristen Berman, Co-Founder of Irrational Labs, fell in love with behavioral economics instantly. While Kristen was a Product Manager at Intuit, she met behavioral economist Dan Ariely and knew she was meant for this type of work. Kristen emailed Dan to offer help on projects. Dan agreed and they worked on several projects together including building Google’s behavioral economics team. Today, they are partners in Irrational Labs taking on a variety of projects that help companies design strategies and tactics that encourage consumers to change their behavior and improve habits. A recent project involved helping Tik Tok design nudges that decreased the sharing of misinformation by about 24%. In our conversation we discuss the type of work Kristen does, the field of behavioral economics and how Kristen is living her own behavioral change experiment by sharing a home with a group of friends in a community living arrangement.  If you are curious about human behavior and behavioral change, you will love this conversation. Follow us on Instagram and share your thoughts on the latest eipisodes @meantforit Reach out to us: contact@meantforit.com  

Richard Mathera, managing director at Irrational Labs is in the house to share how behavioral design can help marketing teams reimagine the healthcare experience -- specifically, how we can design with digital tools like telehealth. People often don’t act in the way they say they will, so it isn’t as easy as asking them what they will do. In this episode, learn how behavioral design helps bridge the gap and leads us to simplify. All that, plus the Flava of the Week about what Marketing should be promising to consumers and how to fulfill that promise. If you like Healthcare Rap, check out Healthcare 360 with Scott Burgess and DGTL Voices with Ed Marx. Check out Irrational Labs’ Behavioral Design for Health Boot Camp. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.

Evolving Through Travel Molly is a world traveller with a gift for storytelling, which allows her to bring years of travel experiences to life in a whole new way. She has a background in journalism, health IT, educational design, behavioral science, and user research. I’ve had the pleasure of working alongside Molly in her previous position within the Center for Academic Innovation at the University of Michigan, and by way of this work, I’ve really come to know who she is and what she stands for. What really strikes me about Molly is her facility to meet the moment. Whether in a professional setting, or an uncomfortable travel scenario, she’s a true master of communication and connection. She maintains a strong sense of humility coupled with a unique brand of awareness. In this conversation we talk about travel, diving deep into the minutiae of what drives Molly to explore. We also talk about behavioral science and motivational interviewing, two of my favorite topics, in which Molly puts a distinctive spin on as she connects these practices to an array of experiences traveling across contexts. I thoroughly enjoyed this one and I’m positive that you will too. Connect with Molly: Instagram: @mollycmaher Twitter: @mollycmaher LinkedIn: Molly Maher Resources from Molly: Heath Brothers: https://heathbrothers.com/ Decision Corner: https://open.spotify.com/show/6K2pEufhqJCupCkszfhF9m NPR's Hidden Brain: https://www.npr.org/series/423302056/hidden-brain Irrational Labs: https://irrationallabs.com/ Center for Advances Hindsight: https://advanced-hindsight.com/ Please also subscribe to the Techawat with Benjamin Morse podcast on your favorite platform, it is greatly appreciated! Also, you can connect with me on Instagram at: Podcast: @techawat_with_benjamin_morse Me: @benjamin_august_blair Original Music by Elly Daftuar, connect on Instagram: @elecaster Logo by Jeff Butler, connect on Instagram: @butlejef2

What can we do to reduce the spread of misinformation on social media?That was the challenge facing my guests on this episode and, having succeeded, they came onto the show to talk about what they'd learned. Evelyn Gosnell and Lindsay Juarez work for Irrational Labs, a Behavioural Science consultancy. On a recent project, they worked with social media platform TikTok, to reduce the spread of misinformation on the platform. By encouraging users to think before sharing certain types of content, they were able to reduce the spread of unverified information. In the episode, we explore how they went about this, what they learned from the experience and where they see the future of preventing the spread of misinformation. What they share are fascinating insights into a 21st-century human risk problem, that behavioural science can help to resolve.For more on my guests, Evelyn & LindsayEvelyn

Ben and Jay revisit the fascinating topic of behavioral science with Kristen Berman, CEO of Irrational Labs.   Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely, helping companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.  She also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans.Hear Kristen talk about:The application of behavioral science in healthcare, including how we might encourage better adoption of public health measuresThe connection between Jobs To Be Done theory and behavioral scienceHow her partner using social influence to get her to have Lasik surgeryHer early experience at Intuit, a company admired for its approach to innovationWatch Kristen's TED Talk hereCheck out the Behavioral Design BootcampAll Things Twitter:Kristen BermanA Sherpa's Guide to InnovationBen TingeyJay GerhartSupport the show (https://healthpodcastnetwork.com/)

El día de hoy me acompaña Miguel Verduzco, Choice Architect por los Irrational Labs de San Francisco y Master in Business & Technology por Collective Academy.Miguel es experto en temas de behavioral design y en el episodio hablamos de las diferencias entre behavioral economics, behavioral design y behavioral science, de los diferentes sesgos y de cómo darles la vuelta para aplicarlos en tu negocio.

Does Burning Man really trigger transformative experiences, and if so, what does that look like? Stuart and behavioral scientist Kristen Berman go deep on the psychology of change, and what that looks like in Black Rock City and beyond. Can participating in a Burning Man event really make you more generous, more tolerant, more civic-minded? What’s the role of the 10 Principles in all of this, and how important is the physical environment of Black Rock City?  Kristen Berman is a behavioral scientist who’s explored human behavior at Duke University, at Google, with her consulting firm Irrational Labs, and at Burning Man’s Black Rock City event. She’s the author of Keeping Up With the Joneses at Burning Man and the co-author of Hacking Human Nature for Good. And of course, she’s got a great TEDx talk.https://kristenberman.com/LIVE.BURNINGMAN.ORG

Kristen Berman spends a lot of time thinking about human behavior. As a behavioral economist, she helps people make the changes that they want in the long term, but are hard to implement in the short term. On this episode of Results May Vary, Kristen talks with Chris and Tracy about the ways our environment can alter our behavior and how incorporating small changes can yield giant results. Kristen shares strategies and tips on how to approach life from a behavior economist’s perspective in order to “hack back” our lives and design the lifestyle changes we want. In 2013, Kristen co-founded behavioral product design company Irrational Labs, with Dan Ariley. She also founded Common Cents Lab at Duke University, which aims to increase the financial well-being for low-to moderate-income people in the U.S. and abroad.

El día de hoy me acompaña Miguel Verduzco, Choice Architect por los Irrational Labs de San Francisco y Master in Business & Technology por Collective Academy. Miguel es experto en temas de behavioral design y en el episodio hablamos de las diferencias entre behavioral economics, behavioral design y behavioral science, de los diferentes sesgos y de cómo darles la vuelta para aplicarlos en tu negocio. ¡Espero lo disfrutes! Te recuerdo que estos episodios llegan a ti gracias a Collective Academy, la Neo-Universidad más innovadora de Latinoamérica. Conoce sus programas de Collective Labs en dónde, si aún no has podido tomar su Maestría en Negocios y Tecnología, podrás conocer el contenido de algunas de sus materias más cotizadas. Ve a http://dementes.mx/laboratorios para entrar al contenido de Collective y menciónales que eres parte de la comunidad de DEMENTES para que te den un trato especial. No te olvides de entrar a INSIDER para tener acceso a nuestro chat privado y a contenido exclusivo. Ve a http://dementes.mx/comunidad  Y si quieres consultar las referencias y recursos mencionados ve a http://dementes.mx

Kristen Berman is the co-founder of Irrational Labs and co-founder and principal at Common Cents Lab,  a non-profit behavioral consulting company, with Dan Ariely. They work focuses on the financial well-being of low-to-middle-income Americans. She was also on the founding team for the behavioral economics group at Google and hosts one of the top behavioral change conferences globally, StartupOnomics. She co-authored a series of workbooks (with Dan Ariely) called Hacking Human Nature for Good: A Practical Guide to Changing Behavior. Our conversation with Kristen began with some straightforward tips on boosting productivity while working in isolation, including intentional coordination and informal things like virtual lunch meetings. And she pointed out how too many emails and Zoom meetings crowd out time to think, analyze and, well, work.  She also suggested a framework for creating “Quaranteams” and how we need to develop new social norms on how non-nuclear families can work and play together.  We’re wondering if listeners have ideas on why SKYPE was blown out of the water by Zoom? Let us know! We hope you enjoy the conversation with Kristen.  © 2020 Behavioral Grooves   Links Connect with Kurt and Tim:  Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com  Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com  Lantern Group: http://lanterngroup.com/ BehaviorAlchemy: https://www.behavioralchemy.com/ Behavioral Grooves: https://behavioralgrooves.com/ Weekly Grooves: https://weeklygrooves.podbean.com/ Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Patreon Site for Behavioral Grooves: https://www.patreon.com/behavioralgrooves   General Coronavirus Info:  Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4 What is herd immunity?: https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/ A list curated by Liam.Delaney@UCD.ie  https://docs.google.com/document/d/11GLhX7hLf64Bxkdpv5hvYHqOjS1imlcMQFjJBJ-9oUM/edit   Coronavirus & Behavioral Science:  Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/ Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/ The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/  Ideas 42: The Behavioral Side of COVID-19 here: https://ideas42.org/covid19/  Greater Good: https://twitter.com/GreaterGoodSC   How We Can Cope During This Crisis:  Tip Sheet from HUMU: https://humu.com/remote-nudges/ Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera   General Behavioral Science Links:  Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory Annie Duke’s “How To Decide”: https://www.amazon.com/How-Decide-Simple-Making-Choices/dp/0593084608 “16 Ways To Promote Hand Washing With Behavioral Science” article by Aline Holzwarth: https://www.forbes.com/sites/alineholzwarth/2020/03/25/handwashing-with-behavioral-science/#261b4b9f768d Aline Holzwarth’s Playlist on Spotify: https://open.spotify.com/playlist/0H5fsQRrqslGdBhhx8d4Aw?si=0jra0rU1Qu2vQNtqjbRvZA Deontological and Consequential Moralities: https://plato.stanford.edu/entries/ethics-deontological/#DeoTheKan Difference between descriptive and injunctive norms: https://psychology.stackexchange.com/questions/6193/whats-the-difference-between-injunctive-norms-and-descriptive-norms Emotion Research from FinalMile: http://finalmile.in/research/ Pandemic Playbook from FinalMile: https://www.playbookforpandemic.com/ Irrational Labs Bootcamp: https://irrationallabs.com/learn/  

This week on the Behavior Change podcast, Lirio host Greg Stielstra speaks with Sara Dadkhah [https://www.linkedin.com/in/saradadkhah/], Behavioral Researcher at Irrational Labs [https://irrationallabs.com/] about the two types of incentives: intrinsic and extrinsic, and common misconceptions about what works and doesn't work when it comes to motivating people to change their behavior.

How do you respond when people ask you "what do you do?" Is it an automatic response? Do you change up your answer? You have a choice, and a choice to ask deeper questions. Shared Jay Shetty's podcast and the company Irrational Labs.

Everyone likes to believe that they are rational, especially when it comes to money. But people often make irrational choices, despite what economists would have us believe. While irrationality might seem like a bad thing, it can be harnessed to help people achieve their goals. By understanding human foibles, financial services providers can design products that will direct that behavior down positive paths. In this episode, we talk with Kristen Berman, the co-founder of Irrational Labs, and Brad Swain of the Common Cents Lab at Duke University, about what their research shows when it comes to money management and what that can mean for product design. We learn how people’s affinity for the easiest path and even certain numbers can translate into financial gains for both individuals an financial services companies. If you want to learn more about our guests’ research, you can visit the Irrational Labs Web site at https://irrationallabs.org/ and the Common Cents Lab web Site at https://advanced-hindsight.com/commoncents-lab/ If you want to stay on top of new developments in the industry, plan to attend the Innovative Payments Conference in Washington DC, April 6-8. Learn more and register at: https://www.americanbanker.com/conference/innovative-payments Interested in becoming an IPA member and helping to shape the future of payments? Reach out today and talk to us about the benefits of joining. Go to www.ipa.org  to learn more.

On this episode of the Behavior Change podcast, Greg Stielstra, Senior Director of Behavioral Science at Lirio, spoke with Evelyn Gosnell, Managing Director at Irrational Labs. Evelyn discussed a wide range of behavioral science topics, such as why we struggle to keep New Year's resolutions, the power of fresh starts, Ulysses contracts, how incorrect metrics can mislead, and the benefits of the BE bootcamp she leads.

Kristen Berman ( is co-founder along with Dan Ariely of, , a behavioral product design company. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics and behavioral science to increase the health, wealth and happiness of their users.  She also co-founded , a similar initiative dedicated to improving the financial well-being for low to middle Americans. Kristen’s work has been featured in  , , and She was on the founding team for the behavioral economics group at Google, a group that touches over 26 teams across Google, and she hosted one of the top behavioral change conferences globally, StartupOnomics. She co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing behavior, with Dan Ariely. These workbooks are being used at companies like Google, Intuit, Netflix, Fidelity, Lending Club for business strategy and design work.

#218: Kristen Berman is co-founder of Irrational Labs, a behavioral product design company, along with Dan Ariely. She has a fascinating job that involves looking into why people behave the way they do with their money, and discovering the easiest solution to help them create more positive financial behavior. In short, she’s a proponent of redesigning the current financial system to make saving automatic and easy, and that’s part of what we discuss in this episode. If creating better financial habits has been a challenge for you, or if you have trouble framing spending as a positive thing, rather than a loss, then Kristen has awesome advice for you. Here are some key takeaways from the interview: 1. Habits are overrated - one-time decisions are more effective. 2. Simplify decision-making by giving yourself a rule-of-thumb to follow. 3. Pre-commit to your financial goals. 4. Measure process versus outcome. 5. Use accountability partners to reach your goals. 6. The Three Bs - Behavior, Barriers, and Benefits. For more information, visit the show notes at https://affordanything.com/episode218

In today’s episode, we are joined by Evelyn Gosnell, Managing Director at Irrational Labs and frequent speaker in behavioral economics and consumer psychology. She is an expert in helping companies use the science of decision-making to better understand how real people think and behave, thereby creating better products and services for them. Evelyn is also the Head of Product Development and Behavioral Science at Shapa, a health startup founded by behavioral scientist Dan Ariely. Evelyn’s work spans across a broad array of industries. She has launched major health initiatives with companies such as Aetna, developing and implementing behavioral training programs to be used at scale. She has worked with Google, Procter & Gamble, The World Bank, Maritz, AARP, CUNA Mutual, among others. Evelyn also teaches a course on behavioral economics through UCSD Extension and is a frequent guest lecturer at the Rady School of Business at UCSD. In this episode, we discuss: How Evelyn’s product background helped her in her current role at Irrational Labs. Shapa’s approach to the “overweight” problem: nudging with a numberless scale. Is Nudging overused? And, why transparency is critical to creating an ethical code of conduct around behavioral science. Empiricism versus efficiency and creating a culture of rapid testing and experimentation. Using behavioral science to personalize, predict and direct brand strategy. Health, wealth and happiness: Irrational Lab’s guiding principles for selecting projects. Why experience is everything if you want to work in applied behavioral science. The projects that Evelyn is excited about in the near and long-term future.

We've been getting a lot of questions lately about how to start a career in behavioral science. To shed some light on different career paths, we're doing a series of podcasts on different types of training that fall somewhere between a one-day workshop and a PhD. These aren't advertisements for the programs, but are meant to give you a sense of the type of things out there, should you decide to pursue a career in behavioral science.    In this episode, we focus on a ten-week bootcamp from Irrational Labs. Evelyn Gosnell is a behavioral economics consultant who focuses on the application of behavioral insights in product design, marketing, and organizational design. She is Managing Director at Irrational Labs, as well as the leader of their Behavioral Economics Bootcamp.    Today Evelyn joins Zarak and Erik to break down the services that Irrational Labs provides its partners in order to increase end users' health, wealth, and happiness.  

On May 3, 2019, Kurt and Tim attended an invitation-only Science Symposium featuring a track on behavioral science at the San Francisco headquarters of human and food transportation giant Uber. During the one-day assembly, we sat in on presentations delivered by academic researchers from UCLA, University of British Columbia, University of California San Diego, Dartmouth, Cornell, Columbia University and Stanford, among others. We also heard from practitioners of applied behavioral sciences who work at Facebook, Morningstar, TruFit, Cerego, Ipsos, Maritz, and, of course, Uber. Kurt and Tim were exposed to a massive amount of new research data, new insights into human behavior from both academic and corporate fieldwork, as well as exciting hallway conversations with people that we wanted to share with you. We nabbed a few quick recordings during the breaks and, regrettably, there are times when the background noise is pretty high. (Our apologies.) We are grateful to Candace Hogan, a leader of applied behavioral science at Uber, for inviting us and we appreciate the effort that Uber is expending to integrate behavioral sciences with their business model and to share them with us. Guests (in order of appearance) Melanie Brucks, PhD student at Stanford University: https://www.melaniebrucks.com/ Elizabeth Kim, first behavioral scientist at Spotify: https://www.linkedin.com/in/elizabethdkim/ Charlotte Blank, chief behavioral officer at Maritz: https://www.linkedin.com/in/charlotte-blank-52554a2/ Ingrid Paulin, senior behavioral scientist at Rally Health: https://www.linkedin.com/in/ingrid-melv%C3%A6r-paulin-27543647/ Shirin Oreizy, founder and president at Next Step: https://www.linkedin.com/in/shirinoreizy/ Scott Drummond, brand builder at Next Step: https://www.linkedin.com/in/scottdrummond/ Joseph Reiff, PhD student at UCLA: https://www.anderson.ucla.edu/degrees/phd-program/areas-of-study/behavioral-decision-making/meet-the-students/joseph-reiff   Mentions Wendy De La Rosa, principal at Irrational Labs: https://www.linkedin.com/in/wendy-de-la-rosa/ Hal Hershfield, PhD, professor at UCLA: https://www.anderson.ucla.edu/faculty-and-research/marketing/faculty/hershfield Brad Voytek, PhD, professor at UCSD: https://voyteklab.com/

“We can learn so much about our flaws, our rationalities, our biases, but overcoming them in real time is not possible.”The personal development industry hinges on the need for us to “change our mindset” so we can create permanent change in our lives.It’s good advice.After all, the way we think and the things we believe fuel our decisions and our behaviors.But change is hard.If you’ve ever tried to start a business, lose weight, save money (or do anything that’s outside your normal, everyday life), you’ll know how difficult it can be. Everything from resistance, to laziness, to a lack of motivation seem to hold us back.If only there was an easier way. If only we could ‘hack’ our way to the desirable behaviors that take us closer to our goals...Turns out there is.And in this week’s guest, Kristen Berman, shows us how.Kristen Berman studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.“If you’re feeling motivated to learn a new skill, go online and hire a tutor. Lock yourself into that increased motivation because in an hour, two hours or four hours, you may not have that motivation.”This week’s episode is another doozy :)Whether you’re looking to do something outside your comfort zone or you’re committed to achieving a challenging goal, you NEED to listen in.And yes, I do say NEED.We’re not here to settle for less that the things we want.Instead, we’re here to walk the extraordinary path through life. We’re here to have our cake and eat it too. And thanks to Kristen’s knowledge and strategies, you’ll discover how you really can have it all.Because as soon as you learn to hack your behaviors and turn on the ones you need at will, you can do anything.So listen in now. You’ll learn about motivation, how to spark it, and how to use it.You’ll discover the real reasons we do what we do (hint! It’s not what you think)!And most importantly, you’ll discover how to leverage your most powerful weapon in your ‘getting it done’ arsenal. But you’ll have to listen in to discover what it is!“I prefer the word 'curiosity' to 'passion.' Passion proclaims that it’s permanent and has a lot of weight versus curiosity, which is an open door that we can go through.”How to contactFollow Kristen on Twitter at https://twitter.com/bermsterLearn more about the behavioral economics work that Kristen does at https://irrationallabs.org/We thrive on your feedback, so if you’ve enjoyed this show, please rate us and leave us a review. And don’t forget to subscribe to ensure you never miss an episode again.Host: Raj JanaGuest: Kirsten BermanResources: Hacking Human Nature for Good: A Practical Guide to Changing Human BehaviorIrrational Labs See acast.com/privacy for privacy and opt-out information.

Today’s guest is Kristen Berman, co-founder of Duke University’s Common Cents Lab, as well as co-founder (with Dan Ariely) of Irrational Labs. Kristen was on the founding team for the behavioral economics group at Google and has spoken at Facebook, Fidelity, Equifax, Stanford, and many more. Erik and Zarak chat with Kristen about her philosophy of incorporating behavioral science into the Product Manager’s domain, creating what she dubs the Behavioral Product Manager. Kristen outlines how behavioral science gives us the missing pieces of the Product Manager’s toolkit. For example, a BPM would prioritize measurement and experimental infrastructure sooner than a normal PM would, highlighting that you can’t move a company toward consumer outcome if you’re not properly measuring it. Most companies, as well as their Product Managers, use traditional methods like focus groups and interviews to find out what their customers “think” and how they “feel.” But the Behavioral Product Manager concentrates on things like behavioral mapping and identifying friction, because the behavioral world focuses more on what people do and less on what they say.

Three Keynotes from the AFCPE share their expertise: Kristen Berman, Common Cents Lab, Irrational Labs, studies behavioral economics and behavioral finance, which is basically how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. To a large extent, social cues and our own fears and […]