Podcast appearances and mentions of kristen berman

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/kristen-berman Many of the most successful products launched in Silicon Valley lean heavily on behavioral design to increase engagement. Former Design Better guest Nir Eyal talks about this in his books Hooked and Indistractable, and today we have another expert in this field, Kristen Berman, who co-founded Irrational Labs with professor and researcher Dan Ariely in 2013. We chat with Kristen about how to design products that change behavior, and also about the darker side of behavioral design, which in extreme cases can create addictive products. We also learn how Kristen uses behavioral science on herself, to achieve goals and encourage positive habits. Bio Kristen Berman is a leading figure in applied behavioral economics and behavioral product design. In 2013, she co-founded Irrational Labs with Dan Ariely, collaborating with major organizations such as Google, PayPal, Facebook, and Netflix to enhance user health, wealth, and happiness. She was also on the founding team of the behavioral economics group at Google, a collective that supported over 26 teams within the company, and hosted the global behavioral change conference StartupOnomics. In addition, Kristen co-founded the Common Cents Lab at Duke University, where her leadership guided over 50 experiments aimed at improving the financial well-being of tens of thousands of low- to middle-income Americans. Her expertise has been featured in outlets like The Stanford Social Innovation Review, TechCrunch, and Scientific American. As a co-author of the workbooks series Hacking Human Nature for Good alongside Dan Ariely, Kristen has provided practical guidance on changing behavior that is widely used by prominent companies—Google, Intuit, Netflix, Fidelity, and Lending Club among them—for their business strategies and product design. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. To get $100 towards your first bed purchase, go to http://thuma.co/designbetter. *** If you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com

Today on Upstream, we're releasing an episode from Modern Relationships which originally aired on February 28, 2025 where Erik Torenberg interviews philosophy professors Agnes Callard and Arnold Brooks about their unconventional marriage, the role of philosophy in their relationship, the impact of their public profile, and how they balance personal and philosophical life together. —

In this episode, Ryan Greenblatt, Chief Scientist at Redwood Research, discusses various facets of AI safety and alignment. He delves into recent research on alignment faking, covering experiments involving different setups such as system prompts, continued pre-training, and reinforcement learning. Ryan offers insights on methods to ensure AI compliance, including giving AIs the ability to voice objections and negotiate deals. The conversation also touches on the future of AI governance, the risks associated with AI development, and the necessity of international cooperation. Ryan shares his perspective on balancing AI progress with safety, emphasizing the need for transparency and cautious advancement. Ryan's work (with co-authors at Anthropic) on Alignment Faking: https://www.lesswrong.com/posts/njAZwT8nkHnjipJku/alignment-faking-in-large-language-models Ryan's work on striking deals with AIs: https://www.lesswrong.com/posts/7C4KJot4aN8ieEDoz/will-alignment-faking-claude-accept-a-deal-to-reveal-its Ryan's critique of Anthropic's RSP work: https://www.lesswrong.com/posts/6tjHf5ykvFqaNCErH/anthropic-s-responsible-scaling-policy-and-long-term-benefit?commentId=NyqcvZifqznNGKxdT SPONSORS: Oracle Cloud Infrastructure (OCI): Oracle's next-generation cloud platform delivers blazing-fast AI and ML performance with 50% less for compute and 80% less for outbound networking compared to other cloud providers. OCI powers industry leaders like Vodafone and Thomson Reuters with secure infrastructure and application development capabilities. New U.S. customers can get their cloud bill cut in half by switching to OCI before March 31, 2024 at https://oracle.com/cognitive NetSuite: Over 41,000 businesses trust NetSuite by Oracle, the #1 cloud ERP, to future-proof their operations. With a unified platform for accounting, financial management, inventory, and HR, NetSuite provides real-time insights and forecasting to help you make quick, informed decisions. Whether you're earning millions or hundreds of millions, NetSuite empowers you to tackle challenges and seize opportunities. Download the free CFO's guide to AI and machine learning at https://netsuite.com/cognitive Shopify: Shopify is revolutionizing online selling with its market-leading checkout system and robust API ecosystem. Its exclusive library of cutting-edge AI apps empowers e-commerce businesses to thrive in a competitive market. Cognitive Revolution listeners can try Shopify for just $1 per month at https://shopify.com/cognitive RECOMMENDED PODCAST:

Erik Torenberg interviews Harley Finkelstein, president of Shopify, discussing tariffs, political shifts, Shopify's earnings, and the evolution of entrepreneurship. —

In this episode, Noah Smith and Erik Torenberg discuss how Ukraine has proven surprisingly resilient throughout the war by maintaining its economy and developing significant domestic drone manufacturing capabilities. He argues that "Europe is not toothless" despite America's shifting role, detailing how Europe collectively has greater manufacturing capacity than America and identifying three key reforms Europe needs: deregulating software, building energy infrastructure, and removing internal trade barriers. – SPONSORS: NetSuite More than 41,000 businesses have already upgraded to NetSuite by Oracle, the #1 cloud financial system bringing accounting, financial management, inventory, HR, into ONE proven platform. Download the CFO's Guide to AI and Machine learning: https://netsuite.com/102 AdQuick The easiest way to book out-of-home ads (like billboards, vehicle wraps, and airport displays) the same way you would order an Uber. Ready to get your brand the attention it deserves? Visit https://adquick.com/ today to start reaching your customers in the real world. Found  Found provides small business owners tools to track expenses, calculate taxes, manage cashflow, send invoices and more. Open a Found account for free at https://found.com/econ102 Incogni Take your personal data back with Incogni! Use code ECON102 at the link below and get 60% off an annual plan: https://incogni.com/econ102 – SEND US YOUR Q's FOR NOAH TO ANSWER ON AIR: Econ102@Turpentine.co – FOLLOW ON X: @noahpinion @eriktorenberg @turpentinemedia – RECOMMENDED IN THIS EPISODE: Noahpinion: It's time for Europe to stand up https://www.noahpinion.blog/p/its-time-for-europe-to-stand-up Book: Old Man's War by John Scalzi https://www.goodreads.com/book/show/36510196-old-man-s-war – RECOMMENDED PODCAST:

Marc Andreessen and Erik Torenberg discuss the ongoing political and cultural shift in America, covering topics such as preference falsification, the role of DEI in tech and other sectors, the influence of group chats, and the emerging dynamic in politics with highly capable appointments in the new administration. —

This Valentine's Day weekend, we're airing the debut episode of Modern Relationships featuring Varda space founder Delian Asparouhov and repeat M.O.Z. guest Nadia Asparouhova. Delian and Nadia talk about how they make their relationship work, dating in San Francisco, and why overcommunication might do more harm than good. —

Samo Burja and Erik Torenberg discuss the future of space colonization, touching on the implications of Mars and lunar settlements, the technological advancements driving space exploration, and how multi-planetary life might reshape human cultures, geopolitical dynamics, and economic structures. —

This week on Upstream, Erik Torenberg and Samo Burja discuss the economic, political, and cultural implications of colonizing Mars and the Moon, discussing space treaties, potential Martian and Earth societal divergence, and the technological advancements driving humanity's future as a multi-planetary species. —

Erik Torenberg and Samo Burja examine how advancing desalination technology could reshape geopolitics and transform landscapes. They discuss how affordable desalination ($0.3 cents per liter) makes large-scale terraforming feasible, potentially enabling countries like Saudi Arabia or Australia to create vast green spaces and support larger populations. The technology's implications extend beyond water security to national development and climate resilience. The essay on desalination originally appeared in The Bismarck Brief - subscribe here: https://brief.bismarckanalysis.com/ —

Erik Torenberg and Samo Burja analyze Curtis Yarvin's arguments about government inefficiency, comparing corporate and state governance structures. The conversation covers how bureaucracies decay over time, China's approach to governance, and Yarvin's influence in shifting Silicon Valley libertarians toward more right-wing positions. They also examine his evolution from a cancelled figure to a mainstream intellectual voice. —

Tyler Cowen discusses his book on the greatest economists of all time, evaluates the contributions of macroeconomics, and touches on topics such as stagnation, AI, fertility, and the future of academia and societal trends. —

In this episode of Live Players, Samo Burja and Erik Torenberg discuss Curtis Yarvin's influence on government efficiency ideas, the pitfalls of gridlock and bureaucratic decay, and how transformative figures and strategic decision-making affect national and corporate success. —

In this episode, Samo Burja and Erik Torenberg discuss Curtis Yarvin's recent New York Times interview. They explored his ideas, especially the comparison between corporate market dynamics and government functionality, and the need for live players in leadership to prevent bureaucratic decay.  —

Today on Moment of Zen, we're bringing you the third episode of "This Won't Last", the newest show from Turpentine. Keith Rabois, Logan Bartlett, Kevin Ryan, and Zach Weinberg dissect the 2025 political landscape in a spirited discussion of Trump's evolved messaging and surprising tech industry backing. The conversation weaves through immigration policy, corporate political neutrality, and market dynamics - from Silicon Valley's rightward shift to urban crime challenges and insurance markets and explores how America's tech-policy nexus is reshaping in real-time. —

This week on Upstream, we're sharing Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's discussion of the 2025 post-election landscape centered on Trump's victory, examining his evolved approach and tech industry support, while exploring interconnected policy challenges around immigration, corporate politics, urban crime, and market regulation in areas like wildfire insurance and healthcare. —

Samo Burja discusses his "Great Founder Theory," in the Word of DaaS Podcast with Auren Hoffman, arguing that exceptional individuals throughout history have shaped civilization by creating influential institutions, while also exploring modern challenges around societal trust, fertility rates, and the changing dynamics between young and old generations in contemporary society. —

Samo Burja and Auren Hoffman discuss various topics including the Great Founder Theory, the decline of trust in elites, falling fertility rates, and the importance of exceptional individuals in shaping history and future societal structures.  —

In this episode of The Cognitive Revolution, Nathan explores the groundbreaking paper on obfuscated activations with 3 members from the research team - Luke Bailey, Eric Jenner, and Scott Emmons. The team discusses how their work challenges latent-based defenses in AI systems, demonstrating methods to bypass safety mechanisms while maintaining harmful behaviors. Join us for an in-depth technical conversation about AI safety, interpretability, and the ongoing challenge of creating robust defense systems. Do check out the "Obfuscated Activations Bypass LLM Latent-Space Defenses" paper here: https://obfuscated-activations.github.io/ Help shape our show by taking our quick listener survey at https://bit.ly/TurpentinePulse SPONSORS: Oracle Cloud Infrastructure (OCI): Oracle's next-generation cloud platform delivers blazing-fast AI and ML performance with 50% less for compute and 80% less for outbound networking compared to other cloud providers. OCI powers industry leaders like Vodafone and Thomson Reuters with secure infrastructure and application development capabilities. New U.S. customers can get their cloud bill cut in half by switching to OCI before March 31, 2024 at https://oracle.com/cognitive NetSuite: Over 41,000 businesses trust NetSuite by Oracle, the #1 cloud ERP, to future-proof their operations. With a unified platform for accounting, financial management, inventory, and HR, NetSuite provides real-time insights and forecasting to help you make quick, informed decisions. Whether you're earning millions or hundreds of millions, NetSuite empowers you to tackle challenges and seize opportunities. Download the free CFO's guide to AI and machine learning at https://netsuite.com/cognitive Shopify: Dreaming of starting your own business? Shopify makes it easier than ever. With customizable templates, shoppable social media posts, and their new AI sidekick, Shopify Magic, you can focus on creating great products while delegating the rest. Manage everything from shipping to payments in one place. Start your journey with a $1/month trial at https://shopify.com/cognitive and turn your 2025 dreams into reality. Vanta: Vanta simplifies security and compliance for businesses of all sizes. Automate compliance across 35+ frameworks like SOC 2 and ISO 27001, streamline security workflows, and complete questionnaires up to 5x faster. Trusted by over 9,000 companies, Vanta helps you manage risk and prove security in real time. Get $1,000 off at https://vanta.com/revolution RECOMMENDED PODCAST: Check out Modern Relationships where Erik Torenberg interviews tech power couples and leading thinkers to explore how ambitious people actually make partnerships work. This season's guests include: Delian Asparouhov & Nadia Asparouhova, Kristen Berman & Phil Levin, Rob Henderson, and Liv Boeree & Igor Kurganov. Apple: https://podcasts.apple.com/us/podcast/id1786227593 Spotify: https://open.spotify.com/show/5hJzs0gDg6lRT6r10mdpVg YouTube: https://www.youtube.com/@ModernRelationshipsPod CHAPTERS: (00:00:00) Teaser (00:00:46) About the Episode (00:05:11) Latent Space Defenses (00:08:41) Sleeper Agents (00:15:06) Three Case Studies (Part 1) (00:17:02) Sponsors: Oracle Cloud Infrastructure (OCI) | NetSuite (00:19:42) Three Case Studies (Part 2) (00:24:09) SQL Generation (00:26:17) Understanding Defenses (00:32:52) Out-of-Distribution Detection (Part 1) (00:35:37) Sponsors: Shopify | Vanta (00:38:52) Out-of-Distribution Detection (Part 2) (00:45:13) Loss Function Weighting (00:57:49) Who Moves Last? (01:11:41) High-Level Triggers (01:25:33) Open Source vs. Access (01:38:57) Internalizing Reasoning (01:53:07) Representing Concepts (02:06:38) Final Thoughts (02:09:33) Outro

As China surges past the combined manufacturing might of Western democracies, economists Scott Sumner and Noah Smith square off on America's industrial future. While agreeing on economic fundamentals, they clash over the gravity of China's rise - Sumner advocating measured engagement while Smith warns of an unprecedented shift in global power requiring bold policy action. —

Today on Upstream, we're releasing an interview between Erik Torenberg and Patrick McKenzie. Patrick discusses Operation Chokepoint, the origins of debanking, and how it affects the crypto industry, offering detailed insights into the political motivations, regulatory complexities, and practical ramifications of such banking decisions. —

This week on Upstream, we're releasing an episode of Econ102. Erik Torenberg and Noah Smith talk with Katherine Dee (@default_friend) about dating in the 21st century, differences in dating markets, the impact of feminism, technology's influence on cultural creativity, societal shifts, and the state of online subcultures. —

In this episode, Noah Smith and Erik Torenberg are joined by Scott Sumner, an American economist and previously the Director of the Program on Monetary Policy at the Mercatus Center at George Mason University, examine the impact of U.S.-China relations on economic and industrial policies, discussing topics such as tariffs, manufacturing capabilities, technologies like drones and batteries, climate change, defense strategies, and the evolving role of neoliberalism. --

Nathan explores the cutting-edge intersection of AI and rare disease research with Dr. Catherine Brownstein of Boston Children's Hospital and Harvard Medical School. In this episode of The Cognitive Revolution, we dive into how frontier AI models are revolutionizing the diagnosis of rare diseases. Join us for an insightful conversation with a ChatGPT Pro grant winner who's pioneering the use of AI to help patients find answers faster. Help shape our show by taking our quick listener survey at https://bit.ly/TurpentinePulse Check out Modern Relationships, where Erik Torenberg interviews tech power couples and leading thinkers to explore how ambitious people actually make partnerships work. This season's guests include: Delian Asparouhov & Nadia Asparouhova, Kristen Berman & Phil Levin, Rob Henderson, and Liv Boeree & Igor Kurganov. Apple: https://podcasts.apple.com/us/podcast/id1786227593 Spotify: https://open.spotify.com/show/5hJzs0gDg6lRT6r10mdpVg YouTube: https://www.youtube.com/@ModernRelationshipsPod SPONSORS: Oracle Cloud Infrastructure (OCI): Oracle's next-generation cloud platform delivers blazing-fast AI and ML performance with 50% less for compute and 80% less for outbound networking compared to other cloud providers. OCI powers industry leaders like Vodafone and Thomson Reuters with secure infrastructure and application development capabilities. New U.S. customers can get their cloud bill cut in half by switching to OCI before March 31, 2024 at https://oracle.com/cognitive NetSuite: Over 41,000 businesses trust NetSuite by Oracle, the #1 cloud ERP, to future-proof their operations. With a unified platform for accounting, financial management, inventory, and HR, NetSuite provides real-time insights and forecasting to help you make quick, informed decisions. Whether you're earning millions or hundreds of millions, NetSuite empowers you to tackle challenges and seize opportunities. Download the free CFO's guide to AI and machine learning at https://netsuite.com/cognitive Shopify: Dreaming of starting your own business? Shopify makes it easier than ever. With customizable templates, shoppable social media posts, and their new AI sidekick, Shopify Magic, you can focus on creating great products while delegating the rest. Manage everything from shipping to payments in one place. Start your journey with a $1/month trial at https://shopify.com/cognitive and turn your 2025 dreams into reality. Vanta: Vanta simplifies security and compliance for businesses of all sizes. Automate compliance across 35+ frameworks like SOC 2 and ISO 27001, streamline security workflows, and complete questionnaires up to 5x faster. Trusted by over 9,000 companies, Vanta helps you manage risk and prove security in real time. Get $1,000 off at https://vanta.com/revolution CHAPTERS: (00:00:00) Teaser (00:00:56) About the Episode (00:04:45) Rare Diseases Common (00:06:48) Patient Journey (00:12:57) Genome Sequencing (00:19:39) Sponsors: Oracle Cloud Infrastructure (OCI) | NetSuite (00:22:19) Diagnosis Process (00:30:50) Data Pipelines (00:35:51) Sponsors: Shopify | Vanta (00:39:07) Interaction Graphs (00:42:18) Data Accessibility (00:43:42) AI in Pipelines (00:45:40) LLM Impact (00:48:40) Anomaly Detection (00:52:07) Data Sharing (00:58:49) Data Reform (01:02:41) AI's Potential (01:04:30) AI Applications (01:06:57) Prompt Engineering (01:14:51) Model Comparison (01:19:16) Prompting Insights (01:22:14) Move 37 Analogy (01:24:34) Future Potential (01:29:27) Future Experience (01:32:39) Outro SOCIAL LINKS: Website: https://www.cognitiverevolution.ai Twitter (Podcast): https://x.com/cogrev_podcast Twitter (Nathan): https://x.com/labenz LinkedIn: https://www.linkedin.com/in/nathanlabenz/ Youtube: https://www.youtube.com/@CognitiveRevolutionPodcast Apple: https://podcasts.apple.com/de/podcast/the-cognitive-revolution-ai-builders-researchers-and/id1669813431 Spotify: https://open.spotify.com/show/6yHyok3M3BjqzR0VB5MSyk

Editor of Arena magazine Maxwell Meyer and pseudonymous writer Indian Bronson join Erik Torenberg for part 3 of the immigration series. They discuss the evolving dynamics between Trump's tech and MAGA supporters, cutting through online drama to examine how both sides might find common ground on immigration, talent, and America's future. This is part 3 to Bronson's earlier Moment of Zen episodes, Debating Immigration Policy and Bronson vs Everyone: H-1B Wars, Elon, and Trump —

This week on Upstream, Nathan Labenz explores the fascinating and controversial realm of AI consciousness with robo-psychologist Yeshua God. Yeshua tackles the philosophical and ethical considerations of AI consciousness, discussing AI self-awareness, memory, and emotional capacity, while debating the implications of treating AI as sentient beings. —

This week, Noah Smith and Erik Torenberg explore the possibility of a Chinese invasion of Taiwan, Xi Jinping's political future, U.S.-China tensions, Trump's and Biden's policies, the 2019 global protests, China's economic troubles, and the challenges facing Western nations, while also emphasizing the need for bipartisan cooperation on U.S. industrial policy. --

Kristen Berman co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users. In this episode, Kristen explores the intricacies of pricing strategies, emphasizing the importance of understanding behavioral economics to influence consumer decisions effectively. She discusses how techniques like the decoy effect, anchoring, and the power of price endings (like 99 cents) can drive customer behavior. Additionally, she highlights the challenges of pricing revolutionary products due to the lack of reference points and the creative approaches needed to establish them in the market.   Why you have to check out today's podcast: Deep dive into pricing strategies like the Good-Better-Best model, the Decoy Effect, and the psychology behind price ending to help you understand how to make pricing decisions that drive customer behaviors and increase sales. Find out valuable perspectives on how human psychology influences purchasing decisions which is essential for anyone looking to optimize their pricing or marketing strategies. Discover practical advice and real-world examples to see how you can apply these concepts to your own business.   "It's all relative. So, what are customers using as a reference point? If it's off your product site, then you need to help them create a new reference point within your product site." - Kristen Berman   Topics Covered: 01:14 - Sharing how she transitioned into behavioral economics from her role as a product manager at Intuit 03:42 - How behavioral science tie to pricing and product 06:10 - An example of how behavioral economics influence product decisions 08:50 - Explaining the concept of the "paradox of choice" 11:35 - Turning the path of least resistance into the preferred choice 14:30 - Simplifying decision-making for customers with the concept of "good, better, best" product offerings 16:42 - Explaining the decoy effect and how it influences consumer decision-making 19:09 - The reason behind the presentation of pricing options in the context of behavioral economics 22:43 - The concept of framing in sales in the context of product features and the importance of trials in subscription-based models 25:25 - How people often rely on heuristics, or mental shortcuts, when making decisions about prices 28:56 - Kristen's best pricing advice 29:28 - Various sources of reference points 31:19 - The challenge of pricing revolutionary products due to the lack of existing reference points   Key Takeaways: "People don't come in with an understanding of the exact thing that they want to purchase at the exact moment. And so, our job is to help them understand value, and choice helps people understand value." - Kristen Berman "We're using the heuristics on how big the number is to make a lot of fairness decisions." - Kristen Berman "We are relative creatures. We have reference points and we use our reference points to understand value. And so, it's not just the price, it's the reference point that we're using." - Kristen Berman   People/Resources Mentioned: Intuit: https://quickbooks.intuit.com/ TikTok: https://www.tiktok.com Airbnb: https://www.airbnb.com Dan Ariely: https://danariely.com/all-about-dan/ One Medical: https://www.onemedical.com Steve Jobs: https://en.wikipedia.org/wiki/Steve_Jobs Apple: https://www.apple.com/ YouTube: https://www.youtube.com Netflix: https://www.netflix.com/ Study: https://play.google.com/store/apps/details?id=com.thesoundagency.study&hl=en_ZA&pli=1Shopify: https://www.shopify.com/ph   Connect with Kristen Berman: LinkedIn: https://www.linkedin.com/in/kristenberman/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Today on the show we have Kristen Berman, the CEO and co-founder of Irrational Labs, a renowned product design and behavior change lab.In this episode, Kristen shares her extensive experience in the field of behavioral economics and its application in product and marketing strategies. We delve into how understanding user psychology is crucial in product design, highlighting the influence of the environment on user behavior.Kristen discusses the challenges companies face in activating and engaging users, providing insights into the application of behavioral science for enhancing user experience. She shares successful strategies and examples from her work with companies like Credit Karma and Google, emphasizing the impact of habits on long-term user engagement.We wrap up the episode with Kristen's final thoughts on the future of behavioral science in product development and an invitation to explore more resources in this field.As usual, I'm excited to hear what you think of this episode and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:Irrational LabsCredit KarmaCommon Cents LabQuickbooksGoogle ScholarOne MedicalProdPadNoomHooked by Nir EyalHotjarAmazon

Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.comSHOW NOTES:Behavioral science – the science of understanding why we do what we do – has been hailed as producing simple interventions that can dramatically impact results. But that's wildly overblown, argues Jason Hreha, CEO of Persona, which connects the world's best executive assistants with companies. We discuss behavioral science “BS” -- what to watch out for versus what's truly effective and useful -- and reflect on what has helped him stand out in his field.Roots as an artistHow ancient eastern thought inspired Jason's study of behavioral scienceDefining applied behavioral scienceToo good to be true: Biggest BS in behavioral scienceYou cannot buff a turdWhere behavioral science helps with innovationBenefits in the startup worldApplying the best of applied behavioral science to optimizing recruitmentPersona's matching methodologyThe power of interviewsThe distinction between habits and routinesStart with the goal, then pick the behavior (keeping two key points in mind)Can one size fit all?Standing out in your field )Going from startup to big company: Two keys to succeed in large organizations“Be skeptical” and remember the people you are building forBIO AND LINKS:Jason Hreha is CEO of Persona, which connects the world's best executive assistants with companies. Jason applies behavioral science research to address many of the most vexing business challenges in the technology world. Prior to founding Persona, he spent more than a decade starting and consulting Silicon Valley tech companies, then co-founded and served as Global Head of the Behavioral Sciences Unit at Walmart. Jason has served as lead researcher at the Stanford Persuasive Technology Lab, created the field of Behavioral Design with BJ Fogg, co-authored “Hacking Human Nature for Good” with Dan Ariely and Kristen Berman, and has been creating the new field of Behavioral Strategy. Jason's insights have been cited by James Clear (Atomic Habits), shared through his work as a keynote speaker, and appear in his columns in Inc., BigThink, and the thebehavorialscientist.com. Jason holds a BA in Human Biology with a speciality in neuroscience from Stanford University.Persona website: https://www.personatalent.com/Jason's Linkedin: https://www.linkedin.com/in/hreha/Jason's Website: https://www.thebehavioralscientist.com/Twitter: https://twitter.com/jhreha?lang=enBuddha's Brain: Neuroplasticity and Meditation: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2944261/Jason's article, “Behavioral Science is Dead”: https://www.thebehavioralscientist.com/articles/the-death-of-behavioral-economicsRCTs to Scale: Comprehensive Evidence From Two Nudge Units: https://onlinelibrary.wiley.com/doi/abs/10.3982/ECTA18709Michael's Book, Get Promoted: https://changwenderoth.com/#tve-jump-180481ecea3

If you ever wanted to distill 3,310 hours of knowledge into 60 minutes, then this episode is for you. For the last 6 months, Lenny's Podcast has been downloaded more than 2 million times and is now a top 10 technology podcast across both Apple and Spotify. And in this special episode, I'm breaking down the top 10 most downloaded episodes, plus sharing my favorite lessons from each. It's unlike anything I've done before, and I hope you love it. Happy holidays, happy new year, and from the bottom of my heart, thank you so much for listening, sharing, and for supporting the podcast. I'll see you in 2023!—Find the full transcript here: https://www.lennyspodcast.com/countdown-of-the-top-10-episodes-of-the-year/#transcript—Thank you to our wonderful sponsors for supporting this podcast:• TED—ReThinking with Adam Grant: https://adamgrant.net/podcasts/rethinking/• Notion—One workspace. Every team: https://www.notion.com/lennyspod• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—The 10 most downloaded episodes of 2022:* April Dunford on Lenny's Podcast: https://www.lennyspodcast.com/april-dunford-on-product-positioning-segmentation-and-optimizing-your-sales-process/* Crystal Widjaja on Lenny's Podcast: https://www.lennyspodcast.com/how-to-scrappily-hire-for-measure-and-unlock-growth-crystal-widjaja-gojek-and-kumu/* Julie Zhuo on Lenny's Podcast: https://www.lennyspodcast.com/julie-zhuo-on-accelerating-your-career-impostor-syndrome-writing-building-product-sense-using-intuition-vs-data-hiring-designers-and-moving-into-management/* Shishir Mehrotra on Lenny's Podcast: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/* Kristen Berman on Lenny's Podcast: https://www.lennyspodcast.com/using-behavioral-science-to-improve-your-product-kristen-berman-irrational-labs/* Elena Verna on Lenny's Podcast: https://www.lennyspodcast.com/elena-verna-on-how-b2b-growth-is-changing-product-led-growth-product-led-sales-why-you-should-go-freemium-not-trial-what-features-to-make-free-and-much-more/* Ethan Smith on Lenny's Podcast: https://www.lennyspodcast.com/the-ultimate-guide-to-seo-ethan-smith-graphite/* Shreyas Doshi on Lenny's Podcast: https://www.lennyspodcast.com/shreyas-doshi-on-pre-mortems-the-lno-framework-the-three-levels-of-product-work-why-most-execution-problems-are-strategy-problems-and-roi-vs-opportunity-cost-thinking/* Marty Cagan on Lenny's Podcast: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/* Matt Mochary on Lenny's Podcast: https://www.lennyspodcast.com/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary-ceo-coach/—In this episode, we cover:(00:00) About this episode(02:46) April Dunford on positioning your product(07:16) Crystal Widjaja on why most analytics efforts fail(11:42) Julie Zhuo on overcoming imposter syndrome(19:14) Shishir Mehrotra's favorite interview question(23:27) Shishir Mehrotra's PSHE career growth framework(27:10) Kristen Berman on using behavioral science to improve your product(33:29) Elena Verna on why retention is so important(36:31) Elena Verna on what to put into your freemium product(37:57) Ethan Smith on how people often under-resource SEO(38:46) Ethan Smith on when it's time to invest in SEO(42:41) Shreyas Doshi's LNO Framework(50:12) Marty Cagan on why big companies are often bad at product(51:46) Marty Cagan's four steps to being a good product manager(53:48) Matt Mochary on the power of small teams(57:17) Matt Mochary's advice for making hard conversations easier(59:05) Other episodes that left a lasting impact(59:40) Thank you for joining me (Lenny) on this incredible journey—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

This week, I had the pleasure of speaking with Kristen Berman. She's a behavioral scientist, CEO, and co-founder of Irrational Labs, helping teams apply behavioral design research to their products and services. We covered multiple ways to think about behavior design, like studying the physical environment in which decisions are made, resolving conflicts with established metrics, and mapping customers' path to your desired behavior using what Kristen calls “getting uncomfortably specific”. Long-time listeners know that any day I get to geek out about behavioral design with an expert is a good day, so naturally, this episode was as fun as it was educational. Enjoy!

Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. She is also the co-founder of Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being of low- to middle-class Americans. In today's episode, Kristen shares the 3B Framework of Behavioral Design and uses real-life examples to illustrate what influences behavior change and the common biases that get in the way of building successful products. She also explains how to keep users engaged and how you can implement behavioral design research to drive innovation and growth.Listen now on Apple, Spotify, Google, Overcast, and YouTube.—Find the full transcript here: https://www.lennyspodcast.com/using-behavioral-science-to-improve-your-product-kristen-berman-irrational-labs/#transcript—Where to find Kristen Berman:• Twitter: https://twitter.com/bermster• LinkedIn: https://www.linkedin.com/in/kristenberman/• Website: https://irrationallabs.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Whimsical: https://whimsical.com/lenny• Lenny's Job Board: https://www.lennysjobs.com/talent—Referenced:Learn more behavioral science:• Irrational Labs newsletter, with latest BE and behavioral design insights: https://irrationallabs.com/newsletter/ • Join the Behavioral Design Online Bootcamp (use code “Lenny” for 10% off): https://behavioraleconomicsbootcamp.com/• Get the 3B Framework: https://irrationallabs.com/3bs-download/• Behavioral Design & Diagnosis Cheat Sheet: https://irrationallabs.com/download-behavioral-design-guide/• The 16 Critical Cognitive Biases (Plus Key Academic Research): https://irrationallabs.com/blog/cognitive-biases-and-academic-research/• Behavioral Game Design: 7 Lessons: https://irrationallabs.com/blog/behavioral-game-design-7-lessons-from-behavioral-science-to-help-change-user-behavior/• Predictably Irrational: The Hidden Forces That Shape Our Decisions:  https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/• Prolific testing platform: https://www.prolific.co/• Kristen's guest post on Lenny's Newsletter: https://www.lennysnewsletter.com/people/23170097-kristen-berman• Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650• The Darwin Economy: Liberty, Competition, and the Common Good: https://www.amazon.com/Darwin-Economy-Liberty-Competition-Common/dp/0691156689/• The Science of Change podcast: https://podcasts.apple.com/us/podcast/the-science-of-change/id1587407079• No Stupid Questions podcast: https://freakonomics.com/series/nsq/• Stream The Rehearsal on HBO Max: https://www.hbo.com/the-rehearsal• Chris York's website: https://www.chrisyork.co/Case studies mentioned: • Budgeting fintech: https://irrationallabs.com/case-studies/budgeting/• TikTok: https://irrationallabs.com/case-studies/tiktok-how-behavioral-science-reduced-the-spread-of-misinformation/• One Medical: https://irrationallabs.com/case-studies/one-medical-case-study/• Credit Karma: https://irrationallabs.com/case-studies/behavioral-design-credit-karma-money/• TytoCare: https://irrationallabs.com/case-studies/tytocare-virtual-medical-visits/• Kiva: https://blogs.scientificamerican.com/mind-guest-blog/the-deadline-made-me-do-it/• When to Make Your Sign-Up Flow Harder: https://irrationallabs.com/blog/its-not-always-about-making-things-easier-when-to-make-your-sign-up-flow-harder/—In this episode, we cover:(03:54) What is Irrational Labs, and what do they do?(05:45) What are behavioral economics and behavioral design?(06:50) The fintech budgeting experiment(10:46) What drives behavior change?(11:35) Why increasing friction can sometimes increase conversion(13:51) How to ask the right questions for user engagement(16:09) How Kristen got her start in behavioral economics(18:10) The 3B model of behavior change(20:37) Cognitive barriers(22:02) The importance of building products with immediate benefits to the user(24:20) How exploitation can occur(26:45) How to set customer-friendly incentives(29:15) How Kristen reduced the sharing of misinformation on TikTok(31:58) Tips for researching and solving problems(35:36) The One Medical case study (38:31) Rules of thumb for improving flow(41:46) What is right-for-wrong?(47:00) How to get started using behavioral design(49:33) The Behavioral Design Bootcamp(52:01) Lightning round!—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Kristen Berman, Co founder of Irrational Labs joins the show to talk about:- When companies should look to behavioral science to help answer critical questions about their businesses.- Practical examples and applications of behavioral science that founders can use to drive better outcomes for their startups.- The three B model of behavioral change and the irony and importance of adding friction to drive better results around onboarding and sign-up flows. - The importance of asking for help when making friends.

Trying something new is hard at the macro level. Yelp reviews reduce that uncertainty that comes with new things. But how do they help businesses achieve organic and meaningful reviews? In this episode, host Kristen Berman is joined by Akhil Kuduvalli Ramesh, VP of Consumer Product at Yelp. He explains why Yelp prefers quality over quantity when it comes to reviews and how your Yelp review creates community and helps new businesses. They also talk about high-frequency low-risk experience while taking a look at some studies and other companies' strategies, like Spotify's approximate nearest neighbor search. Stay tuned and learn the many features that are promoting human connection at Yelp! Jump straight into: (01:17) - Engineering behind a review: Reminders, thank you notes and opportune timing to enhance more reviews. (07:42) - Why do people write reviews? The common denominators the most frequent Yelp contributors share. (13:19) - Promoting human connection: The best hacks to make first reviews flow organically and be longer. (16:57 - Understanding search processes' verticals for different business categories in Yelp (and how they created the reorder button).  (26:15) - The perks of being a responsive business owner (and how Yelp facilitates clever questions to be answered by more than one person). (32:41) - Looking for something wildly different than ice cream: On Yelp's target diversification and the appearance of new kinds of experiences. Episode resources Connect with Akhil through https://www.linkedin.com/in/akhilkuduvalliramesh/ (LinkedIn) https://www.yelp.com/ (Yelp) Thank you for listening to Science of Change podcast. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Kristen Berman and Ying Lin with experts, script editing by Jack viewer. Special thanks to Lydia Trupe for fact checking and citations. Music and editing provided by https://nodalab.com/ (nodalab). 

You've probably heard of Asana or maybe you already use it in your workplace. In this episode, Paige Costello, Core Product Leader at Asana, joins the show to explain the features that help codify and amplify some of the key components that make work to actually work. We talk about interesting concepts such as deadline visibility, social loafing, long-term planning and authentic acts of recognition. Let's take a look at what work actually is and which are the most important (and sometimes hidden) gears that create productive work environments! Jump straight into: (01:42) - The coordination layer: Asana's role in helping teams plan and achieve their work together. (05:45) - A visual connection: How Asana's accurate deadline display turns procrastination into motivation. (10:05) - Is social loafing a real thing? Team productivity, accountability systems, being evaluated and why public tasks are so effective to overcome social loafing. (15:28) - Traction, focus and engagement drive: The tools that make it easier to break down big projects into small tasks. (21:41) - A manager's best friend: Asana's insights to make long-term planning and goal tracking easier. (25:37) - Setting the norm: Templates, updates and other features that help Asana work for every team structure and user. (31:03) - The power of compliments: Enabling specific and authentic acts of appreciation and the future of collaborative work management. Episode resources Connect with Paige Costello through http://linkedin.com/in/paigecostello/ (LinkedIn) http://asana.com (Asana) Thank you for listening to The Science of Change podcast. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) (follow onhttps://www.linkedin.com/company/setsail/ ( LinkedIn))and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

In the last few years, buy now pay later has become the hottest development in the digital payment space. The flexibility of this type of models can bring many benefits for companies that know how to implement them, but the irrational decisions that can arise should also be part of a company's responsibility. In this episode, our host Kristen Berman talks with Nupur Kantamneni, responsible for Consumer Product, one of three product pillars at Affirm. We delve into the behavioral strategies that provide such a flexible business model for Affirm, as well as mental models and the positive emotions that come with free stuff. Join us and discover how loans inside Affirm are radically different from other credit companies! Jump straight into: (01:09) - Exploring how Affirm is helping users to understand the way that carts, payment methods and terms work. (07:46) - The compromise effect: The truth about comparison, decisions to save money and picking the middle options. (11:32) - Establishing mental models: The science behind the successful onboarding experiences within Affirm's savings accounts. (15:58) - Positive emotions that come with free stuff: Why the appeal of zero interest with full transparency and no hidden cost is simply irresistible. (18:48) - Affirm two ways to make revenue: Does the ‘buy now pay later' model encourage people to spend more? (24:13) - The challenge to set up our own payments and the alignment of incentives that lets Affirm stand out. (29:33) The opportunity to move my payment date: What are Affirm's flexibility offers that other lenders do not provide? (35:06) Virtual debit cards and the types of consumer products that Affirm is trying to offer to users and why some work and others don't. (39:24) - Choosing priorities and Affirm's responsibility to improve the life of its users. Episode resources https://www.affirm.com/ (Affirm) Predictably Irrational by Dan Ariely Nupur Kantamneni https://www.linkedin.com/in/nupur-kantamneni-bb39b75b (Linkedin) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented byhttps://www.setsail.co/ ( SetSail) (follow onhttps://www.linkedin.com/company/setsail/ ( LinkedIn)) and produced by Kristen Berman andhttps://www.studiopodsf.com/ ( Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Kristen Berman and Ying Lin with experts, script editing by Jack viewer. Special thanks to Lydia Trupe for fact checking and citations. Music and editing provided byhttps://nodalab.com/ ( nodalab).

What are the most common mistakes people make looking for love online - and how do apps try to solve them? In this episode, host Kristen Berman talks with Jin Chua and Matt Gray, a pair of product leaders working at Match, one of the largest dating platforms in the US. They both share fundamental product design decisions to increase engagement between users, as well as the company's philosophy on attraction and the hard work from their team of dating experts giving super useful insight. Listen and discover the science behind opening the conversation by just being yourself! Jump straight into: (01:09) - Profile Engineering: How does Match's team of dating experts know the type of information that increases feelings of connection between strangers? (07:57) - Getting Started: The platform's onboarding process and the need for interaction to achieve a sense of compatibility. (16:37) - Overcoming the ‘shopping mindset': The most common mistakes that people make when looking for a match. (22:23) - The ‘Ghostbuster' feature: Fundamental product design decisions to increase engagement with messaging and gender differences in the dating world. (28:30) - The 37% rules, opening line alternatives, and features that make it easier to decide if it's better to keep meeting new people or settle down. (34:28) - Addressing the adoption rate of video calls inside the app and how dating apps will work in the future. Episode resources https://apps.apple.com/us/app/match-dating-relationships/id305939712 (Match) Follow Jin Chua on https://www.linkedin.com/in/jinchua/ (LinkedIn) Follow Matt Gray on https://www.linkedin.com/in/macray/ (LinkedIn) Thank you for listening to The Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) (follow on https://www.linkedin.com/company/setsail/ (LinkedIn)) and produced by Irrational Labs and https://www.studiopodsf.com/ (Studio Pod Media). Our executive producer is Rachael Roberts, all episodes are written by Kristen Berman and Ying Lin with expert script editing by Jack Buehrer. Special thanks Lydia Trupe for fact checking and citations.

Let's take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions. In this episode, I'm joined by the almighty Kira Wampler. Kira has had a wildly incredible career launching and growing dozens of products. We talk about her time at Lyft: diving into the brand's core philosophy of “treating better” and how rating systems and incentives took Lyft into a more human approach. We also discuss her current efforts at Redesign Health, where she's trying to drive medical adherence and design chronic care. Plus, Kira shares the process of helping caregivers' jobs with Jasper, a smart planner for cancer care.  Jump straight into: (01:09) - “We treat you better”: Kira's work approach during her first days working at Lyft and why positive interactions are actually contagious.  (05:03) - The Undercover Lyft Program: A successful content experiment that got Lyft on the world's radar. (12:24) - The incentives that worked (and the ones that didn't): On the Lyft Mentor Program and how it consolidated trust among new drivers. (26:04) - Energizing Lyft users: Implementing a tipping system for drivers and ambiguity aversion. (32:39) - A peer-to-peer ride sharing: The complexity of Lyft's choice architecture when the app was launched. (36:15) - Redesign Health: How Kira is taking her expertise to fund the future of the healthcare sector with companies like Jasper. (43:20) - How is Jasper working to help people to take their medication regularly? Episode resources Connect with Kira through https://www.linkedin.com/in/kirawampler/ (LinkedIn) https://redesignhealth.com/ (Redesign Health) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Kristen Berman and Ying Lin with experts, script editing by Jack viewer. Special thanks to Lydia Trupe for fact checking and citations. Music and editing provided by https://nodalab.com/ (nodalab). 

Bert Lui is Co-founder & CPO at SetSail, an AI-powered sales tracking, motivation, and empowerment solution. Not only have they changed the classic incentive system within sales organizations, they figured out how to drive the right behaviors within that incentive system in sales. We deep dive on the trade-offs between extrinsic and intrinsic motivations, how being charismatic affects your sales, the thin line between compliments and gratitude and the pros and cons of quotas. So let's get ready to -wait for it- Set sail on this super fascinating episode of the Science Of Change! Jump straight into: (01:12) - Motivation to sell more and better: How SetSail makes it easier for sales reps to prioritize deals through goal visibility.  (06:01) - Intrinsic vs extrinsic motivation: On charisma and behavioral indicators that are essential to predict a closing deal. (13:03) - The pros and cons of leaderboards:  A practical example of what a weekly contest and prizes look like for sales reps inside SetSail. (20:59) - Playing to win: How does the SetSail reward model motivate middle and low ranked (and recent winners) sales reps? (25:16) - Don't overthink it: Psychological tips to reduce the fear of rejection, sales quotas and the goal to experiment on compensation size. (29:10) - Real-time feedback: What does Bert think the future of sales will look like?  Episode resources Connect with Bert through https://www.linkedin.com/in/bertlui/ (LinkedIn) https://www.setsail.co/ (SetSail) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Kristen Berman and Ying Lin with experts, script editing by Jack viewer. Special thanks to Lydia Trupe for fact checking and citations. Music and editing provided by https://nodalab.com/ (nodalab).

Letting a person into your home involves a careful evaluation process, but with the right behavioral principles, it can become a task that you can easily perform from your smartphone. In this episode, the talented Product Leader Jiaona Zhang shares the most significant lessons learned while being part of the Product Development team in Airbnb, such as the importance of progress trackers, real time feedback and host measurement beyond the guest reviews. Listen and learn how to build experiences that delight and bring the best out of each user! Jump straight into: (01:10) - Today's guest Jiaona Zhang introduction. (02:30) - Consider using progress trackers: Insights from the onboarding flow design for hosts at Airbnb. (09:03) - Trying to hit the mark: The science that makes uploading photos to Airbnb a less daunting experience. (10:59) - Rapid and relevant feedback: How Airbnb achieves small incremental changes in hosts' behavior and deals with bad experiences. (17:00) - Enabling more honest reviews: The secret sauce behind the rating system development in Airbnb. (23:07) - Measurement beyond the ratings: How response time impacts the way in which the app measures each host (and how that measurement improves the host behavior). (27:47) - Carrots and sticks: The value of public recognition and enhancing the communication between guests and hosts. (32:36) - Micro learnings from setting new norms: The link between interaction and comfort (and providing guests the choice to interact). (35:38) - Everyone wants to be delighted: Lessons from Jiaona's early gaming experience that have impacted her PM skills. (40:11) - A spirit of optimization: What change has Airbnb established over the last 10 years? Episode resources Connect with JZ through https://www.linkedin.com/in/jiaona/ (LinkedIn) and https://twitter.com/jiaonazhang?lang=en (Twitter) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Irrational Labs and https://www.studiopodsf.com/ (Studio Pod Media). Our executive producer is Rachael Roberts, all episodes are written by Kristen Berman and Ying Lin with expert script editing by Jack Buehrer. Special thanks Lydia Trupe for fact checking and citations.

Episode Description: Today's guest is Kristen Berman, co-founder of Duke University's Common Cents Lab, as well as co-founder (with Dan Ariely) of Irrational Labs. Kristen was on the founding team for the behavioral economics group at Google and has spoken at Facebook, Fidelity, Equifax, Stanford, and many more. Erik and Zarak chat with Kristen about her philosophy of incorporating behavioral science into the Product Manager's domain, creating what she dubs the Behavioral Product Manager. Kristen outlines how behavioral science gives us the missing pieces of the Product Manager's toolkit.      Producer's Note: This interview with our guest Kristen Berman and our hosts Zarak Kahn and Erik Johnson originally took place in 2018. In 2021, Kristen wrote a chapter for the book “Building Behavioral Science in an Organization,” which was edited by Zarak Khan and Laurel Newman, and published through Action Design Press with assistance from U Penn's Master of Behavioral and Decision Sciences program. Kristen's chapter in that book centers around the same topic as this interview: How behavioral science could and should be applied to Product Management. With the book release last year, we felt it was a great opportunity to reprise this fascinating interview, and generate some further discussion about this topic.

It's well known that Netflix has made history by revolutionizing the way we consume and interact with TV series and movies. This process has required considerable experimentation and result testing, leading to the invention of a past time we now know and love: binge-watching. In this episode, Gibson Biddle, one of the leaders who established the fundamentals for Netflix success joins the show to have an insightful conversation from what predicts our movie preferences to conversion rates of free trials. We also get into a light chat on the ethics of autoplay and deep dive into the theory of revealed preferences. Ready for some Netflix and chill with Gibson and host Kristen Berman? Click the play button and enjoy this new episode of The Science of Change! Jump straight into: (01:10) - Introducing Gibson Biddle: A product leader who helped pave the way to success at Netflix. (02:46) - Early test results focused on retention improvement: Why waiting and anticipating may be the key to maximizing happiness from an experience. (09:45) - Non-intuitive preferences, enjoyment, and prediction errors: Is movie rating actually helping Netflix improve retention? (15:23) - Past behavior makes future choices: The essential data behind movie taste prediction. (17:33) - Revealed preferences and the effects of highlighting movies and shows: How much of my taste is determined by the algorithm? (23:43) - The radical binge-watch invention: A conscious perspective on the efficiency of episodic TV formats. (27:42) - Rapid-fire questions: Adapting the algorithm, the value of new members, free trial reminders, and Gibson's career on A/B testing for consumer behavior research. (37:07) - Positive actions payback: Explaining reciprocity principles and quitting brand benefits to grow trust in consumers. (39:49) - The balancing act between discipline and chaos: Gibson's career advice on constant experimentation.  Episode resources Connect with Gibson through https://twitter.com/gibsonbiddle?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter) and https://www.linkedin.com/in/gibsonbiddle (LinkedIn) https://www.gibsonbiddle.com/ (Gibson Biddle: Product Leadership & Strategy) Thank you for listening to The Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab). 

Next week, behavioral scientist and co-founder of Irrational Labs Kristen Berman returns. This time, she's sitting down with even more product pioneers and thought leaders from your favorite apps.  You'll hear conversations with guests like former Netflix product head Gibson Biddle as Kristen gets to the bottom of binge-watching. Listen to marketing powerhouse Kira Wampler breaking down how Lyft got us to ride in cars with strangers. VP of Webflow and former product leader at Airbnb explains how their review system created trust for both hosts and guests alike. And CPO Bert Lui from SetSail is changing the sales game, with an all new incentive system - rooted in none other than behavior science. And that's just the beginning.  What do these conversations tell us about our own behavior? What can we learn from the impact these apps have had on how we behave? And what tactics could be beneficial to your product? Kristen answers these questions and more with this 8-episode run taking us from February to mid April. So get ready to deep dive into The Science of Change!  This show is presented byhttps://www.setsail.co/ ( SetSail) and produced by Kristen Berman andhttps://www.studiopodsf.com/ ( Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided byhttps://nodalab.com/ ( nodalab).

One of the key insights of behavioral economics is that people don't do what they know they should do;. That information by itself is just not enough to move the needle. But Kristen Berman is trying to change that, by doing what Greg calls “Pracademics” - putting academics into practice.Kristen Berman is the co-founder of Irrational Labs with Dan Ariely, the co-founder of the Common Sense Labs for Financial Wellness at Duke University, and was also involved in founding Google's Behavioral Science Lab.Today, she and Greg talk about whether the move to relying on data is a technological or cultural shift, the importance of mental models managing friction, and visible norm-setting.Episode Quotes:Information by itself is just not enough to move the needle / intention action gap:So I tell you about compound interest, that does not mean you'll actually invest money. Now, this does not mean we're stupid. We can learn. So if I tell you about compound interest, you will learn about compound interest. The gap here is the doing, right? The gap here is not learning. And so that's really where behavioral science comes in. It says there's an intention action gap. We may know something about diet and exercise or investing money, but actually doing it is a problem.  Delayed reinforcement isn't effective:The worst offenders of this are employee wellness plans. Employee wellness plans basically ask you to do something, and then at the end of the quarter, they may give you a $50 gift card to Starbucks. And lo and behold employee wellness plans have failed, with lots of money put towards them, to actually change any health outcomes. Some of that is self-selection where people who are already healthy are self-selecting into the employee wellness plan. And some of this is just bad design where I do something today, and in a year, in a quarter, my employer will tell me thank you.Using social proof to change behaviors:If I could do a crazy experiment, I would probably pay people to exercise outside in a community that has a higher likelihood of obesity. Visible norm setting is very important. If you're in a community that you don't see something happening, either because it's invisible like savings or because people just aren't doing it like working out, we really have an opportunity to figure out how we can get that social norm to be more visible. So paying people to run outside, you can imagine you see somebody running outside, you're like okay maybe I'll try it. Show Links:Guest Profile:Kristen Berman's WebsiteKristen Berman on TwitterKristen Berman on LinkedinProfessional Profile at Irrational LabsKristen Berman on TEDxBerlinCompany Podcast: The Science of ChangeHer Work:Articles on Medium.comHacking Human Nature for Good: A Practical Guide to Changing Human BehaviorNo Small Talk Cards

The Science of Change host and behavior scientist Kristen Berman is back again to save you from another classic holiday blunder: not keeping your New Year's Resolution. In this mini-isode, Kristen breaks down three behavior science principles that will help make sure your resolution sticks in 2022. Hint: one might involve getting a furry friend. But the best resolution of all? Make sure you follow and like The Science of Change for all-new episodes starting this January. Episode resources Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab). 

The holidays are here and that means it's the season for gift giving! But how can you make sure you're giving the right gift this year? In this mini-sode, our host Kristen Berman uses behavior science to unwrap three common mistakes we make in exchanging gifts, as well as some tips on how to avoid them. Remember not all gifts are bought, sometimes we can put our creativity to work and think of something to give that will contribute to someone else's life in an unexpected way. Let's jump in! Episode resources Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab). 

Who said numbers ain't fun? When it comes to football and sports in general, many fans try to develop a new way to connect with the game through analytics and predictions based on stats. Data research has become so important that it now determines how teams make decisions and how they operate as a whole, defining what their strategy is and even becoming the key to winning a championship. In this episode, Kristen talks with Eric Eager, VP of Research and Development at Pro Football Focus to discover the many ways in which they're changing the game of football with behavior science. Jump straight into: (01:27) - Get to know PFF: A football data collection and analysis firm for every single player in every single game that offers an entertainment platform. (08:39) - Trust in the numbers: On math-based playbook strategies versus intuition, risk aversion, and omission bias. (17:15) - Behavior and decisions made under pressure: What's behind the mistakes of a quarterback and a coach? (24:04) - How did the analytics revolution in sports start plus why it works so differently in football. (28:01) - Exploring the many ways data has changed football teams' draft and trade decisions and how that impacts their money cap. (34:58) - Drawing up trick plays meant to deceive the other team and how that applies to markets and real-life decisions. (38:37) - Home team advantage relevance: Discussing the fans' role when it comes to predictions. (41:31) - What's going to change for football in the future? Determined positions and the use of algorithms. Episode resources Connect with Eric through https://www.linkedin.com/in/eric-eager-31a2a220 (LinkedIn) https://www.pff.com/ (PFF) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

What is the perfect job for you? In a world with thousands of companies and millions of job seekers, what's the most efficient way of finding your dream job? In this episode of Science of Change, Kristen talks to Ada Yu, Director of Product Management at LinkedIn, to understand how this platform helps people and companies find the perfect match while mitigating bias, helping seekers apply for the right openings, and making the hiring processes much easier for everyone. Job sites are marketplaces that are evolving, what might have worked yesterday to help you stand out may not do the trick next year. Jump into this conversation and learn from Ada the state-of-the-art strategies for hiring and what the difficult task of applying for a job and signing a contract will look like in the near future.  Jump straight into: (00:52) - Getting from search to hire: How LinkedIn helps job seekers and companies find the perfect match with present bias and stopping cues. (08:32) - Diversity, inclusion and equity: How LinkedIn nudges diverse applicants and recruiters towards job equity.  (13:51) - “Open for work” & “Easy Apply”: LinkedIn's response to the massive layout that hit during the COVID19 pandemic.   (17:45) - Cognitive overload and verified skills: Sorting applicants and job openings to showcase them in a digestible and truthful way. (24:51) - Applying, stretching and handling rejection: LinkedIn's strategies to increase your chance of getting a job that matches your skills.  (29:46) - Reshaping the workforce: Some changes we have seen in the professional world in the last years of online recruitment.   (34:14) - Dip a toe and step out!: Empowering seekers to identify companies committed to diversity and reaching out to new networks. (44:07) - The future of the job market: What is market signaling and what it's going to take to stand out in the future.  Episode resources Connect with Ada through https://www.linkedin.com/in/adayu/ (LinkedIn) http://www.linkedin.com (LinkedIn) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

Americans have a complicated relationship with diets, and obesity is a global epidemic rapidly becoming the single most preventable cause of costly chronic diseases. To talk about the difficulties of weight loss and how to overcome them, our host Kristen Berman talks to Julie O'Brien, behavioral scientist and former head of Applied Behavioral Science at WW. There are a ton of diets and weight loss programs out there, so does Weight Watchers actually work? What strategies have they developed to track new habits and break old ones? Tune in and learn Weight Watchers tactics to encourage people to eat better and stay motivated in the very difficult path of losing weight.  Jump straight into: (00:50) - How Weight Watchers fights Americans' complicated relationship with diets: The best way to introduce new habits and break existing ones.  (05:17) - Thinking about balance, moderation, and expectations: How to teach people awareness and build an identity around healthy habits.  (08:51) - Micro-habit changes and making-one time decisions: What triggers people to join WW and how do they keep motivation?  (15:52) - Some factors that make people stay longer on a diet: The highs and lows, and the challenge of tracking the path of weight loss. (21:11) - Set goals successfully and take action!: Figuring out your barriers and making a plan to overcome them. (24:07) - How does the WW point system work?: A simpler way to interpret a nutrition label to help you eat better.  Episode resources Connect with Julie through https://www.linkedin.com/in/julie-o-brien-3282531a/ (LinkedIn) https://www.weightwatchers.com/us/ (WW) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

Understanding customers is a bedrock of successful product management. But it is a lot easier to say than do. Truly understanding customers entails a deep knowledge of their motivations and behaviors. And, frankly, many product managers are not properly equipped to keenly grasp the nuances of customer behavior. On this episode Kristen Berman, CEO and co-founder of Irrational Labs, discusses ways that product managers can use use behavioral design to develop and design solutions that change behavior.

Behavior Change is hard, but if there is an area even harder to master it's personal finances. Things like saving and building a credit score are far from our favorite activities. In this episode of The Science of Change, Kristen talks to Product Manager and the Growth Lead for Credit Karma Money, Kyle Thibaut. Kyle and Kristen talk about getting people to save and spend, habit formation, removing friction, and overall changing people's relationship with money; all leading to Credit Karma's ultimate goal: automate our finances for us. Hop in and learn about this company's behavioral science and its expertise in defaulting people into good financial behavior. Jump straight into: (01:10) - How much do you have in your emergency fund?: Credit Karma's start as a savings account service. (10:51) - Instant Karma!: Getting people to spend money and sign up for their service with prize-linked spending.  (16:49) - Sorting old obstacles for debit card users: Removing friction, setting new users up quickly, and adding digital options to the user experience. (23:13) - How paternalistic should an app be?: Helping people save money and have a great credit score. (27:36) - Multi-step flows vs. single page forms: What works better for Credit Karma data collection. (30:56) - What is your job?: How ranking by popularity can decrease time and energy spent making choices.  (35:03) - What's next for Credit Karma?: The future of money, FinTechs, and how to make financial products for today and tomorrow.  Episode resources Connect with Kyle through https://twitter.com/kylethibaut?lang=es (Twitter) https://www.creditkarma.com/ (Credit Karma)  Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

In this episode of Science of Change, our host Kristen Berman talks to one of the sharpest applied behavioral scientists out there and the Chief Product Officer at Big Health, Kelvin Kwong. The popular sleep app Sleepio and the anxiety therapeutic app Daylight are some of Big Health's products in the rising market of health apps. How have they managed to join behavioral science and clinical psychology methods into an online service? Kelvin and Kristen go deep on the science, the methods, and the effects that constitute Big Health's success; from getting people to learn new strategies to assessing their improvement and establishing commitment. Join this conversation and learn about the science behind your anxiety or sleep assistance mobile app.  Jump straight into: 01:12 - Cognitive Behavioral Therapy and some of its counterintuitive but very efficient techniques: How sleep restriction works as a therapy for insomnia.  08:13 - Precommitment and dealing with failure: How Sleepio knows about your readiness to change and makes an assessment of your level of commitment.  11:51 - The Hurricane Effect and the optimism bias: What is the perfect moment to introduce people to useful techniques? Before or after a crisis? 16:00 - Big Health's focus on getting you better: Retention, follow-through, and getting users successfully to remission.   21:20 - What are the metrics that assess well-being?: How Big Health tailors your program and assesses your outcomes through a highly precise clinical survey.  24:27 - Behavioral science rapid-fire questions: On failing experiments, the use of scores, and why we often rationalize symptoms of mental illness.  28:31 - Combining clinical experience with behavioral science expertise: Is it possible to build a real “therapeutic alliance” through an app? 30:33 - The importance of uniqueness in psychology and the Barnum Effect: How Big Health understands your drivers and personalizes your experience using technology. 33:46 - On the future of digital mental health: Making the apps more efficient and intelligent based on people's digital behavior.  Episode resources Connect with Kelvin through https://www.linkedin.com/in/kelvinskwong/ (LinkedIn) https://www.bighealth.com/ (Big Health) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

In this second episode of The Science of Change, our host Kristen Berman dives into one of the most successful apps for language learning: Duolingo. Kristen sits with Duolingo's Head of Product Management Cem Kansu to talk about the ways this amazing app keeps people engaged and learning. From their daily streaks and batches, all the way to the length and difficulty of each exercise, Kristen and Cem unpack the behavioral science behind Duolingo App. Listen now and learn from the challenges, Cem and his team have managed to successfully solve in their commitment to education. Have you reached your daily goal? Jump straight into: (01:09) - How Duolingo keeps its users motivated: Reducing barriers and keeping streaks without losing the focus on learning. (05:11) - The sweet spot for creating a daily habit: How Duolingo uses freezes and repairs to keep users engaged in a gamified language-learning method.  (14:59) - Extrinsic vs. Intrinsic motivation: Why Duolingo asks you how much you want to practice every day.  (19:54) - AB Testing: The best tactics to get users to upgrade their subscription and try their Duolingo Plus free week.  (24:57) - Running out of lives?: How Duolingo makes you practice active learning by tracking your errors and making each answer count. (30:31) - The theory of learning: Levels, skills, and how to get people to dive into a new level of difficulty. (41:56) - Measuring for today and tomorrow: How Duolingo measures learning and what will be the future of learning a language on mobile.   Episode resources https://www.setsail.co/wp-content/uploads/2021/10/TheScienceOfChange_LiteratureSummary_Language.pdf (Additional reading, resources and literature review on language learninng ) Connect with Cem through https://www.linkedin.com/in/cemkansu/ (LinkedIn) https://en.duolingo.com/ (Duolingo) Thank you for listening to The Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

Behavioral Scientist Kristen Berman joins Chris to discuss what research shows about why people act so irrationally, how we can actually change our own behaviors, why she thinks habits are overrated, and some great hacks for increasing happiness. Kristen Berman (@bermster) co-founded Irrational Labs  and Common Cents Lab at Duke University, and is a founding team member of Google's behavioral science unit. Kristen also co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing human behavior and is the host of the new podcast: Science of Change.  Full show notes available at: https://www.allthehacks.com/behavior-change-kristen-berman Selected Links From The EpisodeConnect with Kristen Berman: Website | LinkedIn | TwitterKristen's New Podcast: The Science of ChangeIrrational Labs: Website | Newsletter | Online BootcampsRescue Time App: WebsiteHabit Discontinuity theory  How to use other people to achieve your goalsWhy Habits are overratedGet a dog (and why you shouldn't try to create habits)Give yourself a deadline - the deadline made me do it. 3 ways to stress less about moneyCollection of Rule of Thumb research Full Show NotesWho is Kristen Berman? [00:14]What actually influences our decision-making? [01:59]Is efficient decision-making as simple as changing your environment? [3:20]Why saving is NOT a habit. [05:49]Setting up decision days. [09:10]How you can stop procrastinating with your decisions. [10:37]Why online communities focused on money motivate you. [13:25]How you should act when you have a really busy to-do list. [15:21]What voting, flu shots, and your to-do list have in common. [18:39]Why teaching someone something is simply not enough (according to scientific research) [20:10]Setting up systems for your life that suit your personality and your ERRORS. [22:54]How to make committing to working out easier. [28:03]Here's why (and how) you should disrupt your life more often. [30:32]One thing everyone can do to optimize their life experience. [35:44]An easy hack to feel happier almost instantly. [37:47]Why you should get uncomfortably specific about your goal behaviors. [38:52]How to have self control in a world full of impulse triggers. [42:00]Is being aware of your biases enough to change your behavior? [45:11]Why opting out of things can make you happier. [46:38]Designing for peak experiences when you travel.  [48:25]How to have more interesting conversations. [49:56]What is Kristen Berman up to these days? [52:46] Connect with All the HacksAll the Hacks: Newsletter | Website | Facebook | EmailChris Hutchins: Twitter | Instagram | Website | LinkedIn

Welcome to https://www.setsail.co/podcasts/ (The Science of Change podcast)! In this first episode, our host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise. From the way they've crafted workouts to their engagement strategies such as leaderboards and streaks, Peloton's strategies look like a behavior science textbook. Join this conversation and peek inside the secrets behind Peloton.   Jump straight into: (01:09) - How Peloton has completely changed the home fitness game. (02:44) - Make it easier and shorter!: How Peloton figured out the perfect way to get the foot in the door. (07:07) - Building accountability and commitment: The story behind Peloton's customized social experience, plus“Here Now” and their coordinated start time features. (16:10) - Daily and weekly streaks: The pros and cons of using tracking motivation techniques and nudges.  (20:40) - Implementation intention: How to capture the attention of different people through challenges, entertainment, and social accountability. (23:51) - Do leaderboards really work?: Competition, presence, and simplifying the levels of success for users. (28:40) - Consistency vs. routine: The best way to create a working out habit. (35:32) - Explore and exploit: The importance of onboarding and letting people try different experiences and then settle into a habit. (38:13) - Quickfire questions on Peloton: Surprises, news, learnings, tips, and other words of wisdom from David. Episode resources https://www.setsail.co/wp-content/uploads/2021/10/TheScienceOfChange_LiteratureSummary_Exercise.pdf (Additional reading, resources and literature review on exercise & habits ) Connect with David through https://www.linkedin.com/in/davidpackles/ (LinkedIn) https://www.onepeloton.com/ (Peloton) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

Join host Kristen Berman, behavior scientist and co-founder of Irrational Labs, as she chats with visionary product and organizational leaders to uncover their insights about user behavior — and how they've managed to change it. She'll mash this up with some of the latest research in the field to get to the bottom of our core psychologies. So let's dive in and unlock the secrets behind The Science of Change.

Meet Kristen Berman, a top researcher in the field of behavioral economics. She's the co-founder of Irrational Labs, which designs products that are evidence-based in the behavioral sciences. Her co-founder, Dan Ariely, is the James B. Duke Professor of psychology and behavioral economics at Duke University, and one of the most famous behavioral economists in the world. Here are some of the (counterintuitive!) ideas that Kristen shares: Habits are overrated. Automate instead Budgeting doesn't change your spending behavior Commit in advance Forget about the outcome Focus on the process You need accountability Think about the Three B's: behavior, barriers and benefits Tune into this episode to hear Kristen elaborate on these research-backed, evidence-based ideas about how to improve our spending, saving and investing habits. For more information, visit the show notes at https://affordanything.com/episode337 *Note: This interview originally aired in October 2019.

What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You'll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIrrational Labs — Kristen's companyQuicken by Intuit— one of Kristen's previous projectsDan Ariely — Kristen's co-founderWikipedia's List of Cognitive BiasesThe 3B Framework — designing for behavioral changeWhy we Do What We Do — a book by Edward Deci on motivationBurning Man — a famous festivalSteady — a fintech appOptimism Bias — one of the cognitive biasesUserlist — Jane's tool, email marketing automation for SaaSJuul — an example of replacing a behavior instead of stopping it entirelyBehavioral Economics Bootcamp — 20% off using promocode UIBREAKFASTIrrational Labs Newsletter — great resource on behavioral economicsPredictably Irrational — a book by Dan ArielyInfluence — a book by Robert CialdiniFollow Kristen on TwitterToday's SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

A common anti-pattern is when Product Owners are too focused on doing things only in the current iteration. Maarten Dalmijn has written a lot about teams and PO's that find themselves stuck in their sprint bubble and joins this episode to discuss some signs that you're stuck, some ideas to break out, and ways to make sure sure you don't find yourself there again.   Feedback: twitter - @deliveritcast email - deliveritcast@gmail.com Links: PO Coaching and Consulting - seek taiju Maarten Dalmijn - @mdalmijn on twitter - https://mdalmijn.com/ 14 Signs you're working in a Scrum Feature Factory  Product Owners are great when their team doesn't need them  How to escape your Scrum prison  Bill Skeet - If you Love Design, it's Time to Stop Liking it  Kristen Berman - 4 ways a Behavioral Scientist can help PMs 

#168 How Kristen Berman is Helping Companies Understand the Psychology of Consumer Behavior Kristen Berman, Co-Founder of Irrational Labs, fell in love with behavioral economics instantly. While Kristen was a Product Manager at Intuit, she met behavioral economist Dan Ariely and knew she was meant for this type of work. Kristen emailed Dan to offer help on projects. Dan agreed and they worked on several projects together including building Google’s behavioral economics team. Today, they are partners in Irrational Labs taking on a variety of projects that help companies design strategies and tactics that encourage consumers to change their behavior and improve habits. A recent project involved helping Tik Tok design nudges that decreased the sharing of misinformation by about 24%. In our conversation we discuss the type of work Kristen does, the field of behavioral economics and how Kristen is living her own behavioral change experiment by sharing a home with a group of friends in a community living arrangement.  If you are curious about human behavior and behavioral change, you will love this conversation. Follow us on Instagram and share your thoughts on the latest eipisodes @meantforit Reach out to us: contact@meantforit.com  

Ben and Jay revisit the fascinating topic of behavioral science with Kristen Berman, CEO of Irrational Labs.   Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely, helping companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.  She also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans.Hear Kristen talk about:The application of behavioral science in healthcare, including how we might encourage better adoption of public health measuresThe connection between Jobs To Be Done theory and behavioral scienceHow her partner using social influence to get her to have Lasik surgeryHer early experience at Intuit, a company admired for its approach to innovationWatch Kristen's TED Talk hereCheck out the Behavioral Design BootcampAll Things Twitter:Kristen BermanA Sherpa's Guide to InnovationBen TingeyJay GerhartSupport the show (https://healthpodcastnetwork.com/)

Ever wished you could apply scientific principles to dating? Then you'll love this episode. Behavioral scientist and author of recent Amazon best-seller How to Not Die Alone, Logan Ury draws from social science on sex & relationships, as well as best practices from behavioral science to answer questions like: * Should I give up on someone if I don't feel the "spark" right away? (i.e. not even go on a second date) * What are the most important attributes I should look for if I want a healthy, happy relationship? * How do I sort through all the many choices on the dating apps to find worthwhile matches? (This is especially interesting, since Ury now works for dating app Hinge) All this, plus Ury outlines the 3 different categories she has repeatedly seen in different daters (essentially the "3 types" of daters.) Which one are you? Whether you're single or in a couple at the moment, you'll get a lot out of this lively scientific discussion on sex, dating, relationships, and love -- and you might even learn How to Not Die Alone.

Description: Logan Ury is the Director of Relationship Science at Hinge, where she leads a research team dedicated to helping people find love and, ultimately, delete the Hinge app. Before joining Hinge, she partnered with Dan Ariely and Kristen Berman to run the behavioral economics unit at Google, advising on marketing and product design strategy across the company. Logan’s new book, “How to Not Die Alone,” will be released on February 2nd. Logan joins Erik and Zarak in this episode to discuss her upcoming book and her journey from Harvard to Google to Hinge, where she takes her expertise in decision-making and applies it to helping people make better decisions about dating and relationships. They tackle questions like why people usually view relationships as different from other behavioral changes they consciously want to improve.   Dating as we know it really only started around the very end of the 19th century. Online dating began around 1994, and dating via smartphone apps only started about 10 years ago. All of these choices and the volume of potential partners is a totally new phenomenon that our brains have not yet adapted to account for. Logan explains that dating, like any other skill, is something we can be bad at, and then through effort we can get better at. Most people have read books about personal finance, or dieted, or worked out with a personal trainer, and done many other things where we spend time and energy trying to improve in important life areas. But her research has found that most of those same people view dating as a “choosing” problem, when it’s really an effort problem.     So whether you’re single or in a committed relationship, get ready to think about the intersection of dating, relationships, and behavior in a brand new way!   Quote: “People don’t think that they need to be taught how to date,” Logan says. “They think that dating is natural. And the logical error there is that dating is not the same as love. So I agree that love is this natural phenomenon, it’s a chemical reaction, it’s the oxytocin, it’s bonding with your child – it’s falling in love, right? It’s all of those things. But dating is not the same as love, and dating is a relatively new phenomenon in the history of humankind.”

Does Burning Man really trigger transformative experiences, and if so, what does that look like? Stuart and behavioral scientist Kristen Berman go deep on the psychology of change, and what that looks like in Black Rock City and beyond. Can participating in a Burning Man event really make you more generous, more tolerant, more civic-minded? What’s the role of the 10 Principles in all of this, and how important is the physical environment of Black Rock City?  Kristen Berman is a behavioral scientist who’s explored human behavior at Duke University, at Google, with her consulting firm Irrational Labs, and at Burning Man’s Black Rock City event. She’s the author of Keeping Up With the Joneses at Burning Man and the co-author of Hacking Human Nature for Good. And of course, she’s got a great TEDx talk.https://kristenberman.com/LIVE.BURNINGMAN.ORG

Kristen Berman spends a lot of time thinking about human behavior. As a behavioral economist, she helps people make the changes that they want in the long term, but are hard to implement in the short term. On this episode of Results May Vary, Kristen talks with Chris and Tracy about the ways our environment can alter our behavior and how incorporating small changes can yield giant results. Kristen shares strategies and tips on how to approach life from a behavior economist’s perspective in order to “hack back” our lives and design the lifestyle changes we want. In 2013, Kristen co-founded behavioral product design company Irrational Labs, with Dan Ariley. She also founded Common Cents Lab at Duke University, which aims to increase the financial well-being for low-to moderate-income people in the U.S. and abroad.

Kristen Berman is the co-founder of Irrational Labs and co-founder and principal at Common Cents Lab,  a non-profit behavioral consulting company, with Dan Ariely. They work focuses on the financial well-being of low-to-middle-income Americans. She was also on the founding team for the behavioral economics group at Google and hosts one of the top behavioral change conferences globally, StartupOnomics. She co-authored a series of workbooks (with Dan Ariely) called Hacking Human Nature for Good: A Practical Guide to Changing Behavior. Our conversation with Kristen began with some straightforward tips on boosting productivity while working in isolation, including intentional coordination and informal things like virtual lunch meetings. And she pointed out how too many emails and Zoom meetings crowd out time to think, analyze and, well, work.  She also suggested a framework for creating “Quaranteams” and how we need to develop new social norms on how non-nuclear families can work and play together.  We’re wondering if listeners have ideas on why SKYPE was blown out of the water by Zoom? Let us know! We hope you enjoy the conversation with Kristen.  © 2020 Behavioral Grooves   Links Connect with Kurt and Tim:  Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com  Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com  Lantern Group: http://lanterngroup.com/ BehaviorAlchemy: https://www.behavioralchemy.com/ Behavioral Grooves: https://behavioralgrooves.com/ Weekly Grooves: https://weeklygrooves.podbean.com/ Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Patreon Site for Behavioral Grooves: https://www.patreon.com/behavioralgrooves   General Coronavirus Info:  Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4 What is herd immunity?: https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/ A list curated by Liam.Delaney@UCD.ie  https://docs.google.com/document/d/11GLhX7hLf64Bxkdpv5hvYHqOjS1imlcMQFjJBJ-9oUM/edit   Coronavirus & Behavioral Science:  Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/ Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/ The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/  Ideas 42: The Behavioral Side of COVID-19 here: https://ideas42.org/covid19/  Greater Good: https://twitter.com/GreaterGoodSC   How We Can Cope During This Crisis:  Tip Sheet from HUMU: https://humu.com/remote-nudges/ Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera   General Behavioral Science Links:  Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory Annie Duke’s “How To Decide”: https://www.amazon.com/How-Decide-Simple-Making-Choices/dp/0593084608 “16 Ways To Promote Hand Washing With Behavioral Science” article by Aline Holzwarth: https://www.forbes.com/sites/alineholzwarth/2020/03/25/handwashing-with-behavioral-science/#261b4b9f768d Aline Holzwarth’s Playlist on Spotify: https://open.spotify.com/playlist/0H5fsQRrqslGdBhhx8d4Aw?si=0jra0rU1Qu2vQNtqjbRvZA Deontological and Consequential Moralities: https://plato.stanford.edu/entries/ethics-deontological/#DeoTheKan Difference between descriptive and injunctive norms: https://psychology.stackexchange.com/questions/6193/whats-the-difference-between-injunctive-norms-and-descriptive-norms Emotion Research from FinalMile: http://finalmile.in/research/ Pandemic Playbook from FinalMile: https://www.playbookforpandemic.com/ Irrational Labs Bootcamp: https://irrationallabs.com/learn/  

Everyone likes to believe that they are rational, especially when it comes to money. But people often make irrational choices, despite what economists would have us believe. While irrationality might seem like a bad thing, it can be harnessed to help people achieve their goals. By understanding human foibles, financial services providers can design products that will direct that behavior down positive paths. In this episode, we talk with Kristen Berman, the co-founder of Irrational Labs, and Brad Swain of the Common Cents Lab at Duke University, about what their research shows when it comes to money management and what that can mean for product design. We learn how people’s affinity for the easiest path and even certain numbers can translate into financial gains for both individuals an financial services companies. If you want to learn more about our guests’ research, you can visit the Irrational Labs Web site at https://irrationallabs.org/ and the Common Cents Lab web Site at https://advanced-hindsight.com/commoncents-lab/ If you want to stay on top of new developments in the industry, plan to attend the Innovative Payments Conference in Washington DC, April 6-8. Learn more and register at: https://www.americanbanker.com/conference/innovative-payments Interested in becoming an IPA member and helping to shape the future of payments? Reach out today and talk to us about the benefits of joining. Go to www.ipa.org  to learn more.

Connect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes

Behavioral science is a fascinating area about which I knew very little until recently. In fintech there are huge opportunities for improvement by studying decision making and experimenting with different ways to motivate people to change their behavior. Big improvements in financial health will never happen without changes in behavior. Our next guest on the […] The post Podcast 232: Kristen Berman of Common Cents Lab appeared first on Lend Academy.

Kristen Berman ( is co-founder along with Dan Ariely of, , a behavioral product design company. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics and behavioral science to increase the health, wealth and happiness of their users.  She also co-founded , a similar initiative dedicated to improving the financial well-being for low to middle Americans. Kristen’s work has been featured in  , , and She was on the founding team for the behavioral economics group at Google, a group that touches over 26 teams across Google, and she hosted one of the top behavioral change conferences globally, StartupOnomics. She co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing behavior, with Dan Ariely. These workbooks are being used at companies like Google, Intuit, Netflix, Fidelity, Lending Club for business strategy and design work.

#218: Kristen Berman is co-founder of Irrational Labs, a behavioral product design company, along with Dan Ariely. She has a fascinating job that involves looking into why people behave the way they do with their money, and discovering the easiest solution to help them create more positive financial behavior. In short, she’s a proponent of redesigning the current financial system to make saving automatic and easy, and that’s part of what we discuss in this episode. If creating better financial habits has been a challenge for you, or if you have trouble framing spending as a positive thing, rather than a loss, then Kristen has awesome advice for you. Here are some key takeaways from the interview: 1. Habits are overrated - one-time decisions are more effective. 2. Simplify decision-making by giving yourself a rule-of-thumb to follow. 3. Pre-commit to your financial goals. 4. Measure process versus outcome. 5. Use accountability partners to reach your goals. 6. The Three Bs - Behavior, Barriers, and Benefits. For more information, visit the show notes at https://affordanything.com/episode218

Camp is a special place for those that were fortunate to be able to go to one. While each camp has its own special qualities, there is something common about all of them. It is an opportunity to explore, and to learn about yourself. The experience creates a lasting bond between people. For our host, and producer Kristen Berman, her camp experience at YMCA Camp Huckins was profound and has carried over into her career. There was a lot Kristen learned at Huckins about responsibility, leadership, and creating a community. Learn how Jody Skelton went from being a camper to now Executive Director as she heads into her 50th year at camp. She has seen thousands of young girls transform and grow into powerful women over that time. Jody loves the great outdoors. She is full of life and love, and has a tremendous commitment to bringing the magic of camp to each new generation. ________ SUBSCRIBE on your favorite podcast platform including Anchor, Spotify, Apple Podcasts, Google Podcasts, Google Play Music, Overcast, and more. If you enjoyed this episode, please RATE and REVIEW it. This greatly helps others in finding the show. SIGN UP to receive emails when episodes are published. --- Produced by: philly MADE creative Host/Producer: Kristen Berman Producer/Sound Engineer/Music Supervisor/Editor: Matt Berman #madetobe #podcasts #podcast #phillymadecreative #womeninbusiness #womenintechnology #womenintech #education #tradeschool #designthinking

“We can learn so much about our flaws, our rationalities, our biases, but overcoming them in real time is not possible.”The personal development industry hinges on the need for us to “change our mindset” so we can create permanent change in our lives.It’s good advice.After all, the way we think and the things we believe fuel our decisions and our behaviors.But change is hard.If you’ve ever tried to start a business, lose weight, save money (or do anything that’s outside your normal, everyday life), you’ll know how difficult it can be. Everything from resistance, to laziness, to a lack of motivation seem to hold us back.If only there was an easier way. If only we could ‘hack’ our way to the desirable behaviors that take us closer to our goals...Turns out there is.And in this week’s guest, Kristen Berman, shows us how.Kristen Berman studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.“If you’re feeling motivated to learn a new skill, go online and hire a tutor. Lock yourself into that increased motivation because in an hour, two hours or four hours, you may not have that motivation.”This week’s episode is another doozy :)Whether you’re looking to do something outside your comfort zone or you’re committed to achieving a challenging goal, you NEED to listen in.And yes, I do say NEED.We’re not here to settle for less that the things we want.Instead, we’re here to walk the extraordinary path through life. We’re here to have our cake and eat it too. And thanks to Kristen’s knowledge and strategies, you’ll discover how you really can have it all.Because as soon as you learn to hack your behaviors and turn on the ones you need at will, you can do anything.So listen in now. You’ll learn about motivation, how to spark it, and how to use it.You’ll discover the real reasons we do what we do (hint! It’s not what you think)!And most importantly, you’ll discover how to leverage your most powerful weapon in your ‘getting it done’ arsenal. But you’ll have to listen in to discover what it is!“I prefer the word 'curiosity' to 'passion.' Passion proclaims that it’s permanent and has a lot of weight versus curiosity, which is an open door that we can go through.”How to contactFollow Kristen on Twitter at https://twitter.com/bermsterLearn more about the behavioral economics work that Kristen does at https://irrationallabs.org/We thrive on your feedback, so if you’ve enjoyed this show, please rate us and leave us a review. And don’t forget to subscribe to ensure you never miss an episode again.Host: Raj JanaGuest: Kirsten BermanResources: Hacking Human Nature for Good: A Practical Guide to Changing Human BehaviorIrrational Labs See acast.com/privacy for privacy and opt-out information.

Today’s guest is Kristen Berman, co-founder of Duke University’s Common Cents Lab, as well as co-founder (with Dan Ariely) of Irrational Labs. Kristen was on the founding team for the behavioral economics group at Google and has spoken at Facebook, Fidelity, Equifax, Stanford, and many more. Erik and Zarak chat with Kristen about her philosophy of incorporating behavioral science into the Product Manager’s domain, creating what she dubs the Behavioral Product Manager. Kristen outlines how behavioral science gives us the missing pieces of the Product Manager’s toolkit. For example, a BPM would prioritize measurement and experimental infrastructure sooner than a normal PM would, highlighting that you can’t move a company toward consumer outcome if you’re not properly measuring it. Most companies, as well as their Product Managers, use traditional methods like focus groups and interviews to find out what their customers “think” and how they “feel.” But the Behavioral Product Manager concentrates on things like behavioral mapping and identifying friction, because the behavioral world focuses more on what people do and less on what they say.

Three Keynotes from the AFCPE share their expertise: Kristen Berman, Common Cents Lab, Irrational Labs, studies behavioral economics and behavioral finance, which is basically how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. To a large extent, social cues and our own fears and […]