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Our series began with comedy and it ends with tragedy. In this episode, we interpret the bitter ends met by some of Shakespeare's most famous characters and ask why tragedies still exercise such force over our imaginations.Wherefore, Shakespeare? is a series that explores the dilemmas, conflicts, and controversies in Shakespeare's major plays.In our sixth and final episode, we're joined by Professor David McInnis who teaches Shakespeare and Early Modern Drama at the University of Melbourne, Professor Jane Montgomery Griffiths, an acclaimed actor and the head of the School of Performing Arts at Collarts, and Peter Evans, artistic director of Bell Shakespeare.
The work of William Shakespeare has helped to define — and problematise — notions of English identity. It has also had an impact on the English language itself.Wherefore, Shakespeare? is a series that explores the dilemmas, conflicts, and controversies in Shakespeare's major plays.In our fifth episode, we look at the intersections of Shakespeare and nationalism. We're joined by Professor Jane Montgomery Griffiths, an acclaimed actor and the head of the School of Performing Arts at Collarts, Professor David McInnis who teaches Shakespeare and Early Modern Drama at the University of Melbourne, and Peter Evans, artistic director of Bell Shakespeare.
While some critics believe that plays like Othello and The Merchant of Venice are inherently racist, others argue that they simply portray, perhaps even criticise, the racist attitudes of the time.Wherefore, Shakespeare? is a series that explores the dilemmas, conflicts, and controversies in Shakespeare's major plays.In our fourth instalment, we interrogate Shakespeare's portrayal of race. We also explore the surprising racial dimensions of one of Shakespeare's final plays: The Tempest. We're joined by Wesley Enoch, a Quandamooka man and an award-winning playwright and theatre director, Professor David McInnis who teaches Shakespeare and Early Modern Drama the University of Melbourne, and Professor Jane Montgomery Griffiths, an acclaimed actor and the head of the School of Performing Arts at Collarts.
William Shakespeare's plays feature witchcraft, murder, ghosts and bloody revenge. Are his displays of blood and gore simply meant to entertain us or do they have more to say about the human condition?Wherefore, Shakespeare? is a series that explores the dilemmas, conflicts, and controversies in Shakespeare's major plays.In our third instalment, we enter Shakespeare's house of horror. We're joined by Professor David McInnis, who teaches Shakespeare and Early Modern Drama at the University of Melbourne, Professor Jane Montgomery Griffiths, an acclaimed actor and the head of the School of Performing Arts at Collarts, and Peter Evans, artistic director of Bell Shakespeare.
What does it mean to defy the conventions and test the boundaries of gender? These are questions posed by some of Shakespeare's most famous characters.Wherefore, Shakespeare? is a series that explores the dilemmas, conflicts, and controversies in Shakespeare's major plays.In our second instalment, we place gender in the spotlight. We're joined by Professor Jane Montgomery Griffiths, an acclaimed actor and the head of the School of Performing Arts at Collarts, Professor David McInnis, who teaches Shakespeare and Early Modern Drama at the University of Melbourne, and Peter Evans, artistic director of Bell Shakespeare.
Wherefore, Shakespeare? is a new series that explores the dilemmas, conflicts, and controversies in Shakespeare's major plays. In our first instalment, we tackle Shakespeare's comedies. Are they funny? And if they are, how is our sense of humour different from what tickled the fancies of the Elizabethan audience?We're joined by Peter Evans, artistic director of Bell Shakespeare, Professor Jane Montgomery Griffiths, an acclaimed actor and the head of the School of Performing Arts at Collarts, and Professor David McInnes who teaches Shakespeare and Early Modern Drama at the University of Melbourne.
We pay tribute to Boon Wurrung, Dja Dja Wurrung, Woiwurrung and Yorta Yorta actor, writer and activist and elder Jack Charles who has died at the age of 79.Also, Stephen Karam's Tony Award-winning play The Humans is now a film, directed by the playwright himself, and we unpack Charles III's first speech as king, a tribute to his late mother Queen Elizabeth II, which ended with a quote from William Shakespeare's Hamlet.
We pay tribute to Boon Wurrung, Dja Dja Wurrung, Woiwurrung and Yorta Yorta actor, writer and activist and elder Jack Charles who has died at the age of 79. Also, Stephen Karam's Tony Award-winning play The Humans is now a film, directed by the playwright himself, and we unpack Charles III's first speech as king, a tribute to his late mother Queen Elizabeth II, which ended with a quote from William Shakespeare's Hamlet.
“The play is a living, thriving organism that changes day to day.” This week on Speak The Speech, we are joined by award-winning scholar, David McInnis. David performs an excerpt from Macbeth and discusses the dramatic convention of witches, what rehearsal and performance would have looked like Shakespeare's time, analyses Shakespeare in comparison with other works of the time and his experience editing Shakespeare. David is currently Associate Professor of Shakespeare and Early Modern Drama at the University of Melbourne. He is the author of Shakespeare and Lost Plays, for Cambridge University Press, and Mind-Travelling and Voyage Drama in Early Modern England, for Palgrave. He's also edited Thomas Dekker's Old Fortunatus for the Revels Plays series, and Dekker's If this be not a good play, the devil is in it for the Routledge Anthology of Early Modern Drama. He is co-founder and editor of the Lost Plays Database and has edited a number of books including Lost Plays in Shakespeare's England, Loss and the Literary Culture of Shakespeare's Time, and Shakespeare and Virtual Reality. His work has been featured in The New York Times, The Guardian, the BBC and the Australian Book Review and he is currently editing Timon of Athens for the Arden Shakespeare 4th series.
Was William Shakespeare just sucking up to King James the 1st of England, when he wrote a play about an ambitious Scottish King?
David and I take about the power of press releases the how press releases 2.0 that he is building can increase awareness about your company and get you a lot of PR. David McInnis started his online career in 1995, introducing the internet to business in the Austin and Dallas areas. In 1997 he founded PRWeb which grew to become one of the most influential press release newswires. He is back with his recently launched influence powered newswire, Newsworthy.ai.
We know that over half of the plays produced during Shakespeare's time have since been lost. What might we discover about that era if we knew what those lost plays were about? Dr. Davis McInnis's book "Shakespeare and Lost Plays" explores what we can figure out from the fragmentary evidence that remains.
[See SEGMENTS below] Thomas Dabbs speaks with David McInnis of the University of Melbourne. Along with Roslyn L. Knutson and Matthew Steggle, David is founder and co-editor of 'Lost Plays Database', and is the author of 'Shakespeare and Lost Plays' (Cambridge, 2021).LINKS:Lost Plays Database: https://lostplays.folger.edu/Main_PageShakespeare VR: https://cmu-lib.github.io/dhlg/project-videos/wittek/SEGMENTS:0:00:00 - Intro0:02:07 - 'Shakespeare and Lost Plays' / 'Lost Plays Database' (LDP)0:08:00 - LPD and the Folger Shakespeare Library0:09:15 - History of LPD / Funding / Sustainability0:11:05 - Future of LPD0:13:30 - The need for academic credit for digital development0:17:40 - Bibliographical work contrasted with theoretical work0:21:05 - Lost plays before Shakespeare and their influence on Shakespeare0:23:25 - The Curtain Theatre archeological find and its impact0:24:30 - Speculation about what the Curtain meant for Shakespeare0:28:00 - Absence of evidence as potential evidence0:31:14 - Shakespeare and Virtual reality / Stephen Wittek / 3D Modelling0:35:38 - Timon of Athens / Off Shakespeare and on Shakespeare0:40:23 - Tamburlaine the Great / Comments on Marlowe0:46:20 - Lost and literary culture / Lost as a theme0:50:00 - Responsible conjecture, honest scholarship0:52:24 - Asserting ourselves as scholars / the advantages of remote access0:55:20 - The Wild Goose Chase going viral1:02:18 - David's background, turning points / Dympna Callaghan1:07:10 - Who may we be influencing as teachers?1:08:38 - More on David's academic background1:09:55 - Closing remarksTOPICS:#shakespeare#shakespeareantheatre#shakespeareanperformance#shakespearescontemporaries
Thomas Dabbs speaks with John Yamamoto-Wilson, Sophia University, Tokyo, (retired) about his book entitled 'Pain, Pleasure, and Perversity', about rare early modern books, Shakespeare and also about his YouTube channel, Ano Sensei.SEGMENTS:0:00:00 Intro0:02:05 Pain, Pleasure, and Perversity / Clark's Martyrology0:06:10 Research at Cambridge / Attitudes toward suffering0:07:35 John's education / Family and religious background0:09:20 Peter Milward / Sophia / Shakespeare as a Catholic?0:18:00 John as antiquarian / Digitizing (scanning) rare books / Gunpowder plot0:23:24 Early English Book Online (EEBO) searching / David McInnis, Lost Plays, OED0:27:38 Consciousness revealed through digital searches / religious doctrines0:29:05 Early modern religion, pain and pleasure and suffering0:35:14 Early modern perversity, religious to secular print and drama0:41:51 Ano Sensei / English language training / British poetry and history0:44:35 Ano Sensei and the enormous global interest in British poetry0:49:20 The accuracy of auto-generated subtitles0:57:02 John as a mentor to the SOS program, given to teaching0:59:17 John's youth and formative years / education / graduate education1:08:15 Setbacks, and back to Spain then Japan:1:13:30 Utilitarian approaches to ESL vs content and cultural studies1:19:38 Recent and new on Ano Sensei and closing remarks#Shakespeare#DigitalHumanities#aoyamagakuin#poetry#literature#esl#reformation#rarebooks#englisheducation#shakespeareperformance#shakespeareadaptation
Growing up in Hawaii and Wisconsin as a half-Korean and half-Irish American child, David McInnis had bigger aspirations for life which initially brought him to NYC to pursue acting. A chance meet with a Korean director eventually led him to starring in the greatest K-Drama hits of 2016 "Descendants of the Sun". But what was the journey all in between and even after? If you enjoyed this episode, make sure to subscribe to @thedivestudios (IT'S FREE) and leave a comment, rating and/or review on Spotify, Apple Podcasts, Soundcloud, and YouTube. To find out more about MINDSET by DIVE Studios, visit here: https://www.getmindset.com/ Download the MINDSET by DIVE Studios app at https://bit.ly/3xjGFin Episodes are presented by @thedivestudios Connect with us on all social media platforms and at http://www.divestudios.io/! SUPPORT & JOIN DIVE Studios' Patreon: https://www.patreon.com/divestudios JOIN DIVE Studios' Discord Channel: https://discord.gg/nnYX2E4 Connect with Sam: https://www.instagram.com/samhammington/ Connect with Dave: https://www.instagram.com/daebbuing/ Connect with Saul Goode: https://www.instagram.com/saulgoodeptc/ Special thanks to David McInnis! https://www.instagram.com/davidleemcinnis/ #NONSENSIBLE #DIVEStudios #Kpop #SamHammington #샘해밍턴 #TheWorldofDave #데이브 #SaulGoode #DavidMcInnis Learn more about your ad choices. Visit podcastchoices.com/adchoices
Growing up in Hawaii and Wisconsin as a half-Korean and half-Irish American child, David McInnis had bigger aspirations for life which initially brought him to NYC to pursue acting. A chance meet with a Korean director eventually led him to starring in the greatest K-Drama hits of 2016 "Descendants of the Sun". But what was the journey all in between and even after? If you enjoyed this episode, make sure to subscribe to @thedivestudios (IT’S FREE) and leave a comment, rating and/or review on Spotify, Apple Podcasts, Soundcloud, and YouTube. To find out more about MINDSET by DIVE Studios, visit here: https://www.getmindset.com/ Download the MINDSET by DIVE Studios app at https://bit.ly/3xjGFin Episodes are presented by @thedivestudios Connect with us on all social media platforms and at http://www.divestudios.io/! SUPPORT & JOIN DIVE Studios' Patreon: https://www.patreon.com/divestudios JOIN DIVE Studios' Discord Channel: https://discord.gg/nnYX2E4 Connect with Sam: https://www.instagram.com/samhammington/ Connect with Dave: https://www.instagram.com/daebbuing/ Connect with Saul Goode: https://www.instagram.com/saulgoodeptc/ Special thanks to David McInnis! https://www.instagram.com/davidleemcinnis/ #NONSENSIBLE #DIVEStudios #Kpop #SamHammington #샘해밍턴 #TheWorldofDave #데이브 #SaulGoode #DavidMcInnis Learn more about your ad choices. Visit megaphone.fm/adchoices
Today, the texts of roughly three thousand plays from the great age of Elizabethan theater are lost to us. The plays that remain constitute only a sixth of all of the drama produced during that period. How do we make sense of a swiss-cheese history with more holes than cheese? The Lost Plays Database tries to fill in those holes. It’s an open-access forum for information about lost plays from England originally written and performed between 1570 and 1642. The database collects the little evidence that remains of the lost plays, like descriptions of performances, lists of titles, receipts, diaries, letters, or fragments of parts. David McInnis, an Associate Professor at Australia’s University of Melbourne and one of the founders of the Lost Plays Database, has collected some of his discoveries about lost plays, as well as the new theories they have spawned, in a new book, "Shakespeare and Lost Plays." We spoke with McInnis about a few favorite lost plays and how researching them is critical to understanding the works that have survived. David McInnis is interviewed by Barbara Bogaev. David McInnis is an Associate Professor in English and Theatre Studies, Culture and Communication at the University of Melbourne in Australia. His new book, "Shakespeare and Lost Plays," was published by Cambridge University Press in 2021. From the Shakespeare Unlimited podcast. Published March 30, 2021. © Folger Shakespeare Library. All rights reserved. This podcast episode, “Praising What is Lost,” was produced by Richard Paul. Garland Scott is the associate producer. It was edited by Gail Kern Paster. Ben Lauer is the web producer. Leonor Fernandez edits our transcripts. We had technical help from Andrew Feliciano at Voice Trax West in Studio City, California.
In this episode, the brothers Eric and Daniel welcome fellow half-korean David Mcinnis to the show. They talk about growing up in the states, moving abroad, the challenges of being half, why Hawaii is so amazing, and how the Midwest probably hasn't changed too much. David shares how he got is start, and the journey from then to now. Car accidents, Air Force, walking fashion week in Milan to van life in LA. All this and more as PhaseTwo begins!!
Mark Newton of Newton Advisors says that he expects the year to play out like 2018, when the stock market peaked in October and then suffered through the end of the year. Newton says that if the Standard and Poor's 500 breaks through 3,380 -- a level it nearly hit on Monday -- investors could be in for a slippery slope through December, a decline exacerbated by struggles among technology stocks and broader pressures facing popular stocks. Also on the show, Brian Estes of Off The Chain Capital talks bitcoin and cryptocurrencies, Sarah Berger of MagnifyMoney.com discusses the regrets investors report feeling over stocks they sold at the beginning of the pandemic, and David McInnis of the East Paces Group discusses how to deal with the volatility he expects to see after election day,
Hello podcast listners, Today is a very special episode with David McInnis, CFP, MBA, principal and co-founder of East Paces Group. Before joining East Paces Group and ACG Wealth, David was a financial consultant for A.G. Edwards, now Wells Fargo Advisors. He also worked as a Senior Investment Consultant and Senior Portfolio Manager at Morgan Stanley. David. Earned his MBA from Georgia Tech. In today’s episode we discuss his approach to investing, financial planning and his views on real estate. Enjoy and thanks for the listen!
Korean American actor David Mcinnis who participated in many popular Korean movies and dramas joins us to talk about his acting career and recent projects.
In this episode, David McInnis chats about his blended-learning approach which combines unique online content with active, performance-oriented activities in seminars, which is his response to the challenge: how should Shakespeare be taught in Australia today?David McInnis is Associate Professor of Shakespeare and Early Modern Drama at the University of Melbourne. He also won the Barbara Falk Award for Teaching Excellence for this initiative. Host: Wajeehah Aayeshah Guest speaker: David McInnis Editor: Xia Cui
Fake news and alternative facts are everywhere. In the digital age, you really cannot trust everything you read. What if William Shakespeare could help us expose it? Yes, the 16th century poet and playwright may be the key to seeing through the fake news. Benjamin Polazzon spoke to Dr. David McInnis to see how this was possible.
Jim Hedger and Dave Davies host aSocial Media Marketing for Small Business Roundtable with David McInnis, Brent Csutoras and David Brown. The roundtable extends from a recently published guidethat states "before investing a significant amount of time and capital into a social media campaign, it is important to understand how each of the platforms operate, who they appeal to, and how all of this relates to your company and your marketing objectives."
Jim Hedger and Dave Davies host aSocial Media Marketing for Small Business Roundtable with David McInnis, Brent Csutoras and David Brown. The roundtable extends from a recently published guidethat states "before investing a significant amount of time and capital into a social media campaign, it is important to understand how each of the platforms operate, who they appeal to, and how all of this relates to your company and your marketing objectives."
I've had a handful of memorable moments. AAmong them is a meeting with Zig Ziglar in 1986. Zig stood at a whiteboard and smiled at the 20 of us staring back at him with big eyes. Zig had written several bestselling books and created America's most popular sales training program. The 20 of us were neophyte managers, trembling with excitement at having been chosen to be in that room. Marker in hand, Zig said, “Name for me every attribute of the perfect employee.” As we called out attributes Zig wrote them down. We had nearly 90 on the board before we began to slow. “Can you think of any others?” We painfully named two dozen more. “Think hard. I want you to describe the perfect employee. I need every attribute.” We studied that whiteboard until we began to sweat. We got to 114. Pointing now at the first word on our list, Zig asked, “Is this a skill or an attitude?” We said it was an attitude. Zig wrote a big “A” next to it. Pointing at the second word, he asked, “Skill or attitude?” Another big “A.” Twenty minutes later, Zig tallied the final score: of the 114 attributes on our list, only 7 could be classified as “Skills.” Five were “Skills/Attitudes,” and a whopping 102 of them were purely “Attitude.” Zig could have saved himself 30 minutes by just blurting out the punch line: “Employees don't lose their jobs because they lack skill. They lose their jobs because they don't have a good attitude.” But Zig didn't want to say these things and then try to convince us of their truth. Zig wanted us to say them, and thus convince ourselves to “always hire people who have the right attitude.” I sat there drenched in realization and recalled a few lines from Elbert Hubbard's famous rant of 1899, A Message to Garcia. “I know one man of really brilliant parts who has not the ability to manage a business of his own, and yet who is absolutely worthless to anyone else, because he carries with him constantly the insane suspicion that his employer is oppressing, or intending to oppress him… Tonight this man walks the streets looking for work, the wind whistling through his threadbare coat. No one who knows him dare employ him, for he is a regular fire-brand of discontent.” Twenty-five years after that meeting with Zig Ziglar, I had a similar moment with the great David McInnis. “I finally figured out how to improve employee morale,” David said, “Productivity skyrockets and everyone loves coming to work. It's a program that never fails. Works every time.” I stood there looking at David. He stood there looking at me. Finally, I raised my shoulders and turned my palms upward. Looking steadily into my eyes, David said, “Fire all the unhappy people.” Those words struck me with such comical force that I began to laugh. But David wasn't laughing. None of us wants to run a sweatshop. None of us wants to be that hard-hearted boss who fails to appreciate the humanity of employees. None of us wants to abuse our people with the cold pragmatism displayed by Wal-Mart. And this is why so many businesses become country clubs for employees. Here's how it happens: a whiner makes a reasonable request and you grant it. That request is expanded upon and accelerated until it ceases to be a privilege granted to employees and becomes an inalienable right. And that was only the first request in an unending stream of others brought to you by an increasingly dissatisfied staff. And you, sadly, are now seen as the oppressive King George. But this revolt is unlike that famous one of 1776. This time it will be King George that delivers the declaration of independence to the whiner. David's advice, and mine, is that you identify the “firebrand of discontent” within your company – if you have one – and give that person a smiling declaration of independence as you shake their hand, thank them for their months of service, and say, “You are now Free… free to go.” It's a...
David McInnis, Wizard Academy faculty member and benefactor, revolutionized the news release industry when he founded PRWeb. Now, McInnis is back with another forward-thinking company - Cranberry Newswire - that takes the concept of 'Media Bypass' to the next level. Media Bypass allows small business owners and entrepreneurs to navigate around news media gatekeepers - distributing their carefully crafted stories directly to existing and potential customers. Unlike conventional news releases, the stories appearing on Cranberry Newswire have been professionally researched, reported and written by veteran journalists. That means customers and other readers will actually want to read about the companies, services and organizations featured on Cranberry Newswire. McInnis's partner in Cranberry Newswire is veteran, Pulitzer Prize-nominated journalist Dean Rotbart, a fellow Wizard Academy faculty member. Rotbart and David Biondo, a veteran financial planner and successful entrepreneur, produce Monday Morning Radio in cooperation with their weekly radio newsmagazine, Business Unconventional, which airs each Sunday morning at 8:05 a.m. (Mountain) on 710 KNUS AM in Denver. Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo. The best things in life really are free! Monday Morning Radio - Run Time: 30 min 47 secPhoto: David McInnis, Co-Founder, Cranberry Newswire
James Lipton asked Barbra Streisand the secret of her success. She responded by saying, “At the moment of commitment, the Universe conspires to assist you.” – September 8, 2003, while recording an episode of Inside the Actor's Studio that would air on March 21, 2004 Streisand was summarizing a quote usually attributed to Johann Wolfgang von Goethe (1749-1832,) the Shakespeare of Germany: “Until one is committed, there is hesitancy, the chance to draw back. Concerning all acts of initiative and creation, there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.” Goethe never said it,* but it's true nonetheless. The medical term for this most American characteristic is hypomania. In a nutshell, hypomania is “the good kind of crazy,” an irrational optimism that never abandons its hold on the truth. (Mania is bad. Hypermania would be “beyond mania,” extremely bad, but Hypomania is an optimism that remains “below mania.”) Hence, the good kind of crazy; “There's got to be a pony in here somewhere!” (Google that punchline if you don't know the story. Or ask a few of your friends. One of them will know.) Hypomania is (1.) an inherited bipolar disorder, (2.) the definitive characteristic of the American people and (3.) extremely common in successful entrepreneurs. Hypomania is considered to be the most common undiagnosed condition in our nation. Think about it. No one ever goes to a counselor, psychologist or psychiatrist to say, “I'm feeling GREAT, Doc! What's wrong with me?” Read the biography of any man or woman who left their fingerprints on the world and you'll likely read the tale of a hypomaniac, someone who said, “I must attempt the ridiculous if I am to accomplish the impossible.” Ray Kroc, Mother Teresa, Teddy Roosevelt, Barbra Streisand, Steve Jobs, Florence Nightingale, http://mondaymemo.wpengine.com/tommc (Tom McDowall), Jane Pauley, Cornelius Vanderbilt, Ronald Reagan…) Yes, it's inherited. A few generations ago, tens of thousands of men and women boarded ships that would take them to America. These men and women had minimal skills, no money, no jobs, no relatives or friends waiting for their arrival. Yet somehow these people believed, “This is going to be AWESOME! We've got it made.” The average American is a descendant of self-selected hypomaniacs. Consider the impact of a few generations of interbreeding and it's no wonder that hypomania is the principal trait the world loves and hates about Americans. Make no mistake. Hypomania can easily cross the line into arrogance and self-delusion; Charlie Sheen, Ernest Hemingway and Robert Downey, Jr. were each fomally diagnosed with it. Hypomania is a medical disorder, but one with an upside: It helps us “to dream the impossible dream, to fight the unbeatable foe, to bear with unbearable sorrow, to run where the brave dare not go…” You can learn magical things from crazy people if they are “the good kind” of crazy. https://wizardacademy.org/scripts/prodList.asp?idCategory=390 (How to Make Awesome Sauce) is a gathering of highly-accomplished entrepreneurs who have proven themselves in the marketplace in very BIG ways. David McInnis, Dean Rotbart and Jeffrey and Bryan Eisenberg are going to mentor “whosoever will” for https://wizardacademy.org/scripts/prodList.asp?idCategory=390 (72 life-altering hours March...
This will be the smartest thing I've done in years or it will be the stupidest. And I'm going to do it openly so the whole world can watch to see what happens as these next few months unfold. The promotion of Wizard Academy is about to be turned over to someone else. http://ezinearticles.com/?expert=Mark_Fox (Mark Fox) said, “Roy, instead of hiring someone to do what you do badly, why not hire someone to do what you do best?” “Huh?” Mark is on the board of directors of Wizard Academy so I had to keep listening. “You say the Academy needs a vice-chancellor to stay connected with the students because you do such a bad job of that. But the truth is that the faculty and staff are making sure that everyone's needs are met. What we need is a marketing apprentice, someone who can spend all day, every day, doing the ten thousand things that need to be done to promote the academy and its classes.” Suddenly I remembered why Mark is on the board. I am on the inside, looking out, and had been seeing the problem backwards. Mark is on the outside, looking in, and saw the problem clearly. Have You Chosen advertising, marketing and public relations to be your life's work? Are you overflowing with ideas, energy and time? Are you teachable? Are you willing to relocate to Austin, Texas? Can you live on less than $50,000 a year? The marketing apprentice at Wizard Academy will attend classes for free and be advised by some of the greatest media minds in America: Mark Huffman of Procter and Gamble, Dean Rotbart of Wall Street Journal fame, Greg Farrell of Bloomberg News and David McInnis, the revolutionary founder of PR Web. And these are just 4 of several hundred giants who will be happy to take your phone call. The online marketing books of Bryan and Jeffrey Eisenberg have ridden the bestseller lists of The New York Times, BusinessWeek, USA Today and The Wall Street Journal. Bryan and Jeffrey will help you in any way they can. The scope of Wizard Academy's relational resources is so vast that you'll need to lie down and put a cold rag on your head when the full impact of it lands on your mind. Your office will be in the tower at Wizard Academy, overlooking Austin from a 900-foot plateau at the edge of town. You'll be horribly overworked and underpaid, but you'll have a fabulous office and lots of friends. This job does have a downside: The chancellor of Wizard Academy will be your boss and the current chancellor is overcommitted, reclusive, moody and impatient. He will expect you to use short sentences and make your points very quickly. He will not help you process your thoughts. You'll have to use other staff members for that. And you WILL have to live in Austin so that you can meet and interact with your principal resource: the alumni and friends of Wizard Academy. Telecommuting is not an option. Are you up for it? If so, email us 2 pages. Tell us about yourself on the first page. We want to know who, what, where and why. The second page will be a 1-sheet marketing plan detailing exactly what you would do to promote Wizard Academy if your only tools were a computer with online access, a recording studio, a television studio, access to hundreds of profoundly important people and the names and email addresses of a few thousand Wizard Academy alumni. If you have an idea that requires anyone's energy but your own, that idea is immediately disqualified. And one last thing: you have no marketing budget whatsoever. Are you still up for it? Email your 2 pages to Corrine@WizardAcademy.org Good Luck, Roy H. Williams
“Give a product away, and it can go viral. Charge a single cent for it and you're in an entirely different business… ‘Free' has the power to create a consumer stampede.” – Chris Anderson, Free: The Future of a Radical Price A few weeks ago I announced that Bard Press – America's most successful publisher of non-fiction books – had decided to give away 20,000 advance-reading copies of The Full Plate Diet. Here's how that experiment turned out: 5,279 of you requested a free book during the first 6 days. After those books began to arrive, we saw a second surge of requests that continued to build until finally, just before Ray pulled the plug on the computer, he was receiving more than 200 orders per minute. Yes, I said “per minute.” The term “going viral” refers to that moment when word-of-mouth reaches critical mass and begins to grow exponentially. New Experiment: You liked the $20 freebie. So today we're doing a $50 freebie. Keep reading. Last month, NASA learned their original copy of the moon landing video was nowhere to be found. Perhaps you heard about it. This historic footage was recovered when NASA scrounged four badly degraded, barely viewable copies from around the world, then painfully stacked, merged and recompiled them to recreate the video. At the time of this writing – 3 weeks into the project – $230,000 has been spent and only 40 percent of the work has been done. You thought magnetic tape lasted longer than that? Evidently, so did NASA. Now for the Bad News: The DVDs you and I burn have a shorter lifespan than videotape. Homemade DVDs last only 6 to 8 years. And the faster your burning speed, the shorter the life of your DVD. “Six to eight years? That can't be true. I bought a Dances With Wolves DVD back in 1996 and it still plays fine.” Mass-duplicated DVDs are made using an entirely different process known as “glass mastering” that's viable only when making a large number of copies. Oh, you bought a “gold” DVD so you think your photographs, videos, important documents and creative work are safe? UPDATE: When the information on DVDs began to disappear, we assumed the reflective backing was becoming tarnished so “gold” DVDs were introduced because gold doesn't tarnish. But these gold DVDs are degrading just as fast as the silver ones. The tarnishing of the reflective surface was only a small problem. The big problem is the fading of the laser-sensitive ink in the sandwich layer between the clear plastic and the reflective surface. Remember when fax machines used rolls of thermal fax paper and the faxes they made would fade after a year or two? Same problem. Photographs, videos, important documents and creative work should all be carved in stone. I mean that literally, by the way, not metaphorically. A Cranberry disc is a DVD made of high-tech, man-made stone and the data carved on a Cranberry will likely last longer than the pyramids. No ink layer. No fading. Problem solved. David McInnis is a wild-eyed entrepreneur and a good friend. And he's going to give you a $50 Cranberry if you want it. http://www.cranberry.com/mmm.php (Do you want it?) I'll give you the results of today's experiment in a couple of weeks. Roy H. Williams
Join your host Jay Berkowitz, CEO of TenGoldenRules.com and an all-star internet marketing panel including web semantics expert Richard Stanton, CEO of Bintro.com, Facebook Goddess Mari Smith, Rohit Bhargava, author of, “Personality Not Included” discusses Mystery, web coach Jim Kukral discusses mobile web, David McInnis, founder of PR Web and People Pond explains personal SEO […]
Episode 35 David McInnis founder of PR Web introduces his new start up, Podcast of the Week JB Glossinger from Morning Coach; Ten Tips to Shake the Recession Blues, YouTube Annotations, Google Negative Keywords, Netbooks, Golden Rule #7 Trust is Golden and AuthenticatedTestimonials, 302 Redirect Links, 5 Things to do when launching a new website, […]
PRWeb Founder David McInnis discusses how he formed PRWeb, which pioneered the direct-to-consumer press release, allowing companies for the first time to communicate their news directly to customers, prospects, analysts and the media and he also tells us what he is doing now since leaving PRWeb
Brandy will explain how her cohost David McInnis has done an amazing, job of creating not only a wire service, but a company that truly is the online visibility company. So this show discusses all things PRWeb.