Podcasts about dla ignite

Today, we're visiting Old Blighty again to chat with Mr. Timothy Hughes, our social guru extraordinaire. Tim resides in London and is co-founder and CEO of the global social selling company DLA Ignite. In 2021, LinkedIn listed him as one of the top eight sales experts to follow globally, and Analytica ranked him as one of the most influential people in social selling.  His book of the same name, Social Selling Techniques to Influence Buyers and Changemakers is what we spend a large portion of our time discussing. From defining changemakers through to providing key tips and suggestions on what you can be doing to ensure that your social community is being served with quality resources that bring value and thereafter the potential to engage with new business. And as Tim says, do you want to be part of the noise or want to be heard? Here's an extract from a recent post by Tim. What's changed in 2024 from 1980? It would seem very little, but buyers now expect to live in a zero interruption world. And we still hate being sold to. In fact, buyers have become skilled at hiding away from suppliers. Data shows that buyers hide away from the suppliers until there's 75% of the way through the buying process. That statement alone team is reason enough for you to join us through this conversation. Visit our website to access and download the full transcript, the guest links, and episode notes - Coaching 4 Companies

Send us a textWhat if you could revolutionize your sales tactics and make your LinkedIn profile as captivating as a magical Quidditch match? Join us for an illuminating conversation with social selling expert Timothy Tim Hughes, author of "Social Selling: Techniques to Influence Buyers and Changemakers." Tim shares his whimsical yet effective strategies for making business profiles stand out, the importance of authentic social engagement, and how injecting humanity into business interactions can create meaningful connections. We also explore the mutual connections that have shaped our journey, from the Influence Radio Network to the inspirational Donna Koundé.Tim opens up about his personal stories and the significant life events that have shaped his career and philosophy. Discover how the song “London Calling” by The Clash inspired his move to London, and learn about his forays into the IT industry, which began with a critical interview at STC (now Fujitsu). You'll hear about his love for cycling and running, and how these activities provide him with both physical and metaphorical movement that fuels his success. This episode also examines the outdated nature of traditional marketing techniques, the shift in communication preferences, and the timeless value of Tim's cherished vinyl record collection.In the closing chapters, we uncover the profound impact that acts of kindness can have, inspired by Tim's late father's legacy of unsung heroism. From co-founding DLA Ignite to his mission of leveraging social media for positive change, Tim's journey is a testament to the power of helping others and staying true to one's purpose. We also highlight the unique format of the Good Listening To Show and Tim's heartfelt praise for the meaningful conversations it fosters. Tune in for an episode filled with insights, personal anecdotes, and heartfelt stories that will inspire and motivate you to rethink the way you approach social selling and human connection.Tune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'. If you would like to be my Guest too then you can find out HOW via the different 'series strands' at 'The Good Listening To Show' website. Show Website: https://www.thegoodlisteningtoshow.com You can email me about the Show: chris@secondcurve.uk Twitter thatchrisgrimes LinkedIn https://www.linkedin.com/in/chris-grimes-actor-broadcaster-facilitator-coach/ FaceBook Group: https://www.facebook.com/groups/842056403204860 Don't forget to SUBSCRIBE & REVIEW wherever you get your Podcasts :) Thanks for listening!

Our guest today is Tim Hughes, Co-Founder, and CEO of DLA Ignite. Tim helps organizations of all sizes figure out ways to create relationships and conversations that lead to sales.  Tim is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence. He is also the co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. He has recently launched a second edition of “Social Selling - Techniques to Influence Buyers and Change Makers” which has been fully updated.  After listening to today's episode, check out the second edition of Tim's book, “Social Selling - Techniques to Influence Buyers and Change Makers”.   

Unlock the secrets to building personal branding and mastering social engagement with Adam Gray of DLA Ignite on our latest podcast episode. Transform your online interactions into genuine business relationships as we delve deep into the art of networking in the digital age. Adam shares how integrating personal interests like music or pets can establish a more authentic connection, leading to valuable professional opportunities.Strap in for a comprehensive guide to live streaming and audience engagement, where we break down the nuts and bolts of captivating your viewers. From choosing the right platform to balancing polish with substance, we dish out practical advice for creating an engaging online presence. Discover the power of consistency and expertise as we discuss ways to foster growth and trust with your audience through shared knowledge and passion.To cap things off, we serve up a dose of inspiration, urging you to take the reins and create your own digital destiny. Embrace Adam's wisdom in social selling and learn to navigate the crowded online marketplace. Each interaction is a chance for personal and professional advancement—so if you're ready to step up and "do the thing," let this episode spark your journey to success.(00:02) Empowering People to Do the Thing(09:44) Live Streaming and Audience Engagement Strategies(21:56) Growing Your Online Presence Through Engagement(26:59) Conversations on Content Creation(37:53) Building Confidence Through Live Streaming(44:49) Tips for Building and Engaging Audience(52:42) Social Media Strategy and Selling Techniques(59:53) Inspiration to 'Do the Thing' Podcast

www.CPOPLAYBOOK.comEpisode TranscriptAboutTim Hughes, a pioneer in social selling, emphasizes the importance of leveraging social media for sales teams. He stresses the need for a buyer-centric approach on platforms like LinkedIn, where engaging content and genuine interactions are key.Hughes advises salespeople to invest time in building their online presence and network, offering practical strategies for creating compelling content and initiating meaningful conversations. By focusing on personal branding and providing valuable insights, sales professionals can effectively connect with potential clients and drive business growth.*Tim HughesTim Hughes is universally recognised as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers - 2nd edition” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”. He has recently launched a second edition of “social selling - techniques to influence buyers and change makers” which has been fully updated. All three books were published by Kogan Page.*All media inquiries: media@cpoplaybook.com

Our host Jeff Ignacio sits down with Timothy Hughes, author of ‘Smarketing' and CEO of DLA Ignite, to discuss collaboration and alignment. They cover the sales and handoff process, how to measure success and ratios. They also discuss the power of social media, the dark funnel and leading indicators.

Tim Hughes, Founder of DLA Ignite. This speaker from the Demand Gen Summit discusses the best strategies on how to increase the results of your cold outreach. To stay current on our latest events, follow us on Linkedin. Useful Timestamps:1:31 - Author of “Social Selling”, available on Amazon.3:30 - There is a changing landscape of sales and marketing, particularly focusing on the importance of social media and digital platforms.7:03 - The average time spent on social media by individuals. 9:23 - Build relationships, trust, and understand the business for competitive advantage in sales and marketing. 10:26 - There's a shift of clients to social media and the need for businesses to adapt to this change.18:41 - Strategies are provided for securing meetings and the importance of a unique LinkedIn summary title.24:39 - The role of conversations in creating sales and the impact of LinkedIn activities on one's network. 28:15 - Discussion on demand generation methods, social selling methodology, and data-driven insights on cold outreach effectiveness30:44 - Presentation of data on the response to cold outreach and the effectiveness of different strategies, including insights from 10 months of data collection.32:59 - Closing Remarks. 

Tim Hughes is universally recognized as the world's leading pioneer and innovator of Social Selling.  He is currently ranked Number 1 by Onalytica as the world's most influential social selling person. In 2021, LinkedIn said he was one of the top 8 sales experts globally to follow. Brand 24 recently announced he was the 16th most influential person in marketing globally, based on measured social media influence. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers - 2nd Edition” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”.  He has recently launched a second edition of “social selling - techniques to Influence Buyers and Change Makers” which has been fully updated—all three books published by Kogan Page. Company Website: DLAIgnite.com Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes YouTube: http://www.youtube.com/c/TimothyHughes1  Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/ Clubhouse: @timothy_hughes  Tik Tok https://www.tiktok.com/@timothy_hughes Don't forget to register for my final FREE LinkedIn Workshop of the year here: https://networkacademy.kartra.com/page/linkedincontentthatsells

In a world of interruption-based sales techniques, one man dared to defy the norm and discover the true power of social selling. Timothy Hughes, a seasoned sales professional, embarked on a journey that would forever change the way direct sales professionals approach their craft. His story is one of determination, passion, and an unexpected twist that nobody saw coming. Brace yourself for a tale of transformation and revelation that will leave you eager to uncover the secrets behind Timothy's groundbreaking social selling strategies.About Timothy Hughes:Tim Hughes is universally recognized as the world's leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, LinkedIn said he was one of the top 8 sales experts globally to follow, and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”. He has recently launched a second edition of “Social Selling - Techniques to Influence Buyers and Change Makers” which has been fully updated. All three books were published by Kogan Page.In this episode, Jennie and Timothy discuss:Personalized Connection Requests in Social SellingBeing intentional with your connection requests, highlighting mutual interests or the value you offer, is key to creating genuine relationships and significantly increases the likelihood of obtaining a positive response. Leveraging Social Media for SalesSocial media yields a powerful platform, allowing sales professionals to enhance visibility and credibility, without interrupting or hard-selling. Discovering Social Selling StrategiesTimothy Hughes employs a unique approach that involves treating social media as a platform to inspire conversations and offer valuable content, rather than just a vessel for promoting products or services. In this episode, you will be able to:Build strong relationships and establish trust with your prospects through strategic social selling strategies.Leverage the power of social media to enhance your direct sales, network marketing, and MLM business and drive more sales.Personalized connection requests are crucial for successful social selling - discover why and how to master this art.Create valuable and insightful content that will captivate your audience and help you achieve effective social selling.Learn how to leverage the information obtained through social selling to make meaningful connections and close more deals."In a digital world where everyone is online, being invisible is not an option. Posting on social media daily allows you to be seen, heard, and invited in by potential clients.” – Timothy HughesCONNECT WITH TIMOTHY:Company Website: https://dlaignite.com/Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/Twitter: https://twitter.com/Timothy_HughesYouTube: http://www.youtube.com/c/TimothyHughes1Facebook: https://www.facebook.com/TimHughesSocialSelling/Instagram: https://www.instagram.com/tim_hughes1/Clubhouse: @timothy_hughesTik Tok https://www.tiktok.com/@timothy_hughesFacebook Business Page: https://www.facebook.com/dlaignite/Instagram Business Handle: https://www.instagram.com/dlaignite/CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMastery Show Notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Welcome to Episode 525 of the Yeukai Business Show. In this episode, Timothy Hughes, an expert in social selling, shares insights on how businesses can leverage social media to connect with modern buyers. The discussion covers the three key aspects of social selling - having a buyer-centric profile, building a wide and varied network, and creating valuable content.  So, if you want to know more about social selling, tune in now! In this episode, you'll discover: The Proprietary Social Selling MethodologyWhy Social Selling is EssentialThe Three important rules for a successful online profileSocial Selling Approach About Timothy Hughes Tim Hughes is universally recognised as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers - 2nd Edition” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”. He has recently launched a second edition of “social selling - techniques to influence buyers and Change-makers” which has been fully updated. All three books were published by Kogan Page More Information Learn more about social selling at https://dlaignite.com/ LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/ Facebook: https://www.facebook.com/TimHughesSocialSelling/ Twitter: https://twitter.com/Timothy_Hughes Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on How to Expand Your Business, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show !" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review right now Thanks for listening!

This episode is a must for anyone who coaches or is interested in becoming a coach! William Shorten speaks clearly and eloquently from the ‘front line' as he shares his view of coaching past, present, and the possible future. A future that includes the increasing democratization of this art, the use of AI, and the proliferation of niche approaches. We delve into the different methods Will uses including an in-depth exposition of 360 options. Will and I discuss the question “What makes a great coach?” versus a good coach. And after Will summarizes his view of the future of coaching he makes some excellent recommendations for some books worth reading! Biography Before setting up his own business and becoming a consultant and business coach in 2019 William had 25 years of experience in a broad range of roles in a couple of manufacturing organisations. Functions have included operations, R&D, Commercial (both Sales and Purchasing), and lastly L&D and HR. He jokes although he still doesn't know what he wants to do when he grows up by this stage L&D and coaching are probably about as close as he's going to get. William managed a number of teams in these different functions which provided insight into how to be effective as a leader and get the most out of his teams. In addition, he had the privilege to travel with his work to a wide and diverse range of countries as well as having the opportunity to work and live in France for 5 years. These experiences were hugely beneficial in allowing him to operate in a wide number of business settings and cultures. Apart from his own business William works as an associate with several other consultancies including PeopleSmart SAS, Barefoot Coaching Ltd, Talogy, and DLA Ignite. He offers and provides a range of activities including coaching, and consulting, as well as designing, delivering, and facilitating training programs (both online and in-person).   Outside of work he enjoys cycling and wine, a legacy strengthened by his time living in France, as well as reading (especially books on history and sports). In addition, he is a contributor to LinkedIn Livestreams, including the ‘Digital Download' and ‘The Big Live Breakfast Burrito' where he recites poetry from time to time.

Join Kevin and Tim Hughes as we talk about the hot topic of social selling.Tim is universally recognised as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, LinkedIn said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers - 2nd edition” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. He has recently launched a second edition of “social selling - techniques to influence buyers and change makers” which has been fully updated. All three books published by Kogan Page.Connect with Tim: https://www.linkedin.com/in/timothyhughessocialselling/The podcast is brought to you by Sales Codehelping revenue leaders unlock value in B2B SaaS sales teamsWe welcome your views on our podcast and questions you might have for our podcast guests.Connect with the show host below:Kevin Thiele: https://www.linkedin.com/in/kevinthiele/

Tim Hughes is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.

Buy my stuff. Buy my stuff now. Here's a selfie of me feeding a homeless person.Are you fed up with seeing this rubbish on LinkedIn. Folks call it social selling, but is it?This week you're in for a treat. I'm talking social selling with Tim Hughes the author of Social Selling: Techniques to Influence Buyers and Changemakers and the Co-Founder and CEO of DLA Ignite.He'll be sharing his expertise on what social selling is, how to cut through the noise, and how to build a successful social selling strategy. We'll also chat about the use of LinkedIn selfies and their impact on social selling.You can find Tim on LinkedIn and the DLA Ignite website. Also make sure you check out the latest edition of Social Selling: Techniques to Influence Buyers and Changemakers on Amazon.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Do you have a hard time driving more leads from your LinkedIn account? Are you spending most of your time on your social media accounts? In this episode, Tim Hughes, the co-founder and CEO of DLA Ignite, discusses the social selling strategy to influence buyers and change makers. People are looking for experts that can help them. Tim Hughes suggests three things to attract leads: Build a Buyer Centric Profile, Network, and Content. Learn more from these three things to attract leads for your business. Tune in to this episode now.Wanna Host Your Own Podcast?Click here to see how my friends at Podetize can helpPurchase John's new bookThe Sale Is in the TaleJohn Livesay, The Pitch WhispererShare The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

Tim Hughes is a veteran of over 36 years. He has led sales for well-known brands like Oracle, Fujitsu, DSP and Capgemini. Since 2016 he has dived deep into the world of social selling and is a contributor for the likes of RevGenius and PowerMBA. He is currently the CEO and Co-Founder of DLA Ignite. Their mission is to help businesses tap into the world of Social Media to better connect with their network, whether customers, suppliers, partners or future employees.  In this episode, we discuss how your current social approach could be harming your business relationships. We also discuss how you can authentically stand out in an incredibly noisy world and how you can use social media to intelligently prospect buyers.   You can connect with Tim at: https://www.linkedin.com/in/timothyhughessocialselling/ And at: https://twitter.com/Timothy_Hughes You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for founders and sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via https://www.proverbialdoor.com/get-in-touch

Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes About the Book: Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage, and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online.  Featuring checklists, tips, and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area. Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry.  It will be accompanied by a new introductory chapter, and two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts.  Written by a thought leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors, and social media executives who want to embrace the power of social selling in their organizations. About the Author: Timothy Hughes is co-founder and CEO of the global social selling company DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn and has been ranked as one of the most influential people in social selling by Onalytica. He is also the co-author of Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing which was featured on episode 218 of The Marketing Book Podcast in 2019. And, interesting fact – his undergraduate degree was in electrical engineering! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/social-selling-tim-hughes

According to our friends at Top Rank Marketing, 86% of B2B brands consider their influencer marketing successful, and 85% say they plan to increase their investment in influencers over the next twelve months. And yet, these same brands continue to report that their biggest challenges lie in identifying and maintaining relationships with key influencers. They're struggling to find the perfect folks for their programs and, even when they do, all too often, brands don't have the right program and processes in place to keep those influencers happy and engaged. Where are they going wrong? What mistakes are these brands making that the rest of us can learn from and avoid?  Now, back in episode six with Goldie Chan, I mentioned that the idea for talking to her, a B2B influencer, on this show, came about due to a conversation I'd had with another influencer. He'd been sharing all these stories of not only the work he'd done with brands, but all the mistakes they'd made in their approaches and their campaigns… it was clear there were lessons to be learned from talking to these kinds of influencers in this format. So that's exactly what our guest today, my good friend Timothy Hughes, is going to talk to us about. Tim is ranked as the number one most influential social selling person in the world, and is universally recognized as the world leading pioneer and innovator in this space. He is the Co-Founder and CEO of DLA Ignite and co-author of three bestselling books, so I knew his incredible experience working with brands, and his tremendous business savvy, would make him the perfect influencer's voice to bring to the show. Partnership Unpacked host Mike Allton talked to Timothy Hughes about: ♉️ Why the traditional approach to podcasts is so wrong for B2B brands ♉️ How podcasts actually help build and strengthen relationships ♉️ How to measure success and ROI from podcasts Learn more about Timothy Hughes Connect with Timothy on LinkedIn Connect with Timothy on Twitter Resources & Brands mentioned in this episode DLA Ignite B2B Influencer Marketing From The Influencer's POV w/ Goldie Chan The Ultimate Guide to the Perfect LinkedIn Profile Social Selling: Techniques to Influence Buyers and Changemakers Subscribe to the show calendar: agorapulse.com/calendar Full Notes & Transcript: https://www.thesocialmediahat.com/blog/b2b-influencer-marketing-from-the-influencers-pov-with-timothy-hughes/ Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/    Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Timothy Hughes, CEO of DLA Ignite, a strategic advisory and consultancy enterprise that enables organizations to leverage social selling to convert pipeline leads. Tim shares a three-step social selling process to build pipeline leads and highlights how conversations rather than content play a pivotal role in the conversion process. Conversions pivot around educating the prospects on their pain areas and then offering solutions to resolve the issues. The episode is also a gold mine for sales leaders looking for insights that are easy to adopt and implement.

Timothy Hughes, CEO and Co-founder of DLA ignite, joins Tejas Mehta to discuss the power of building an online community, the role of influencer marketing in social selling, and the future of social media. Timothy Hughes is a social selling innovator and pioneer, ranked by Onalytica as the number one most influential person globally for social selling. He has over thirty years of experience in sales, marketing, and business development. Timothy is a Non-Executive Director at HighChloeCloud, a Global Instructor and Business case contributor at ThePowerMBA, and a Contributing Member at RevGenius and RevOps Co-op. Before DLA ignite, Timothy spent more than a decade at Oracle Corporation and worked in marketing and sales roles at companies like Capgemini, DSP-Explorer, and Fujitsu. He is also the bestselling author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to achieve competitive advantage through blended sales and marketing.

Timothy Hughes, CEO and Co-founder of DLA ignite, joins Tejas Mehta to discuss the ins and outs of social selling, how to create content at scale, and the three must-haves to succeed on social media. Timothy Hughes is a social selling innovator and pioneer, ranked by Onalytica as the number one most influential person globally for social selling. He has over thirty years of experience in sales, marketing, and business development. Timothy is a Non-Executive Director at HighChloeCloud, a Global Instructor and Business case contributor at ThePowerMBA, and a Contributing Member at RevGenius and RevOps Co-op. Before DLA ignite, Timothy spent more than a decade at Oracle Corporation and worked in marketing and sales roles at companies like Capgemini, DSP-Explorer, and Fujitsu. He is also the bestselling author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to achieve competitive advantage through blended sales and marketing.

We are in the middle of the fourth industrial revolution. Timothy Hughes joins the show in this episode to talk about how we are changing the world in part with the use of social media. Connecting across the planet has never been so easy and so powerful. His ideas about "Holistic Business Transformation" are intriguing. He is a Global Social Selling Pioneer, Speaker, Author, CEO and Founder of DLA Ignite.   In this conversation we delve into the overlap of the physical and the digital worlds. We talk about shifting paradigms in large corporations the world over as they realize connections are far more important than popularity. The power of "likability" is becoming more obvious. The idea of "know, like and trust" - how is that different if you are in the United States instead of abroad? Please find more information about Tim at the following links: LinkedIn  https://www.linkedin.com/in/timothyhughessocialselling Twitter https://twitter.com/timothy_hughes?s=21&t=zXlrWa8J6DvOVaYQRCkTQQ Tim's newest Book "Social Selling" https://www.amazon.com/dp/1398607320/ref=cm_sw_r_awdo_5B27P0XBHKT3V5RTFFP5_0 We invite you to tune in to our prior conversation specific to social audio https://youtu.be/f3Ns16uedTM For more of Maria's offerings in addition to the Strong Body Strong Soul show please check https://linktr.ee/strongbodystrongsoul?fbclid=PAAabH0wqMillUh-M4wCe9fZqBJ49vxAhZIeSSk67MJ0S2CNqe8SW5fwUUVmc Reviews on the Apple Podcast platform OR any of your favorite sites are so appreciated. Please do keep in mind that titles matter on this show. Engaging interviews, fascinating/uplifting discussions about the power of humanity as well as lighthearted observations on occasion all with the intention of reminding the audience of how powerful they are. We all need a broad range of energy in our lives....thank you for coming along for the ride. 

Social media has changed the way we do nearly everything: stay in touch with friends, gather information, stay informed about the news, and make decisions. But should it also alter the way we buy and sell? Executive and author Tim Hughes says yes - and not only that, our time on social media should be driven by strategy and purpose.   In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Tim Hughes. Tim is the CEO and Co-Founder of DLA Ignite as well as the Author of Social Selling: Techniques to Influence Buyers and Changemakers. That book, which was published in 2016, was so well received that it is now out in a second edition.     In this conversation, Tim explains how social selling should work and the benefits it offers to both procurement and sales professionals: What procurement and sales need to know about each other in order to partner more constructively How each of us can become better at leveraging our time on social media What content means and why it is absolutely critical to our ability to build relationships and influence others

This week's guest is with Tim Hughes who is universally recognised as the world leading pioneer and innovator of Social Selling.  He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.  He has recently launched a second edition of “social selling - techniques to influence buyers and change makers” which has been fully updated.  All three books published by Kogan Page. Value bombs from this weeks episode What is social selling? How social selling influence buying decisions  Learn about sales and marketing tactics using social selling  Discover the social selling checklist 3 simple changes that will impact your life on digital   ABOUT THE GUEST Company Website: DLAIgnite.com Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes You Tube: http://www.youtube.com/c/TimothyHughes1  Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/ Clubhouse: @timothy_hughes  Tik Tok https://www.tiktok.com/@timothy_hughes New book: “social selling - techniques to influence buyers and Changemakers - 2nd edition” use the code AMK20 for 20% off from the Kogan Page website - Koganpage.com Host Follow Adam on LinkedIn: https://www.linkedin.com/in/adamistrong Looking for accountability or to be part of an accountability group, apply to the game changers inner circle (limited spaces) click here: https://hello618661.typeform.com/to/YthuhGbc Get the latest tips, tactics and business strategies via telegram, click here to join: https://t.me/adam_strong_official

Creating the Digital Experience That Builds Trust with Your Customers Shep Hyken interviews Tim Hughes, co-Founder and CEO of DLA Ignite, and co-author of Social Selling: Techniques to Influence Buyers and Changemakers. He shares how organizations can establish a strong digital brand identity, share knowledge, and create lasting relationships with their customers through social media platforms. Top Takeaways:   ·      The modern customer is empowered. They now have access to an infinite amount of content at their fingertips. They can look up products and services online before making a purchase. They can look people up on social media before doing business with them.   ·      Like the modern customer, job hunters have changed within the last few years. They are now empowered to evaluate the companies that they want to work for based on what is valuable to them. Through social media, they can see if an organization has the same values as them, whether it is on diversity, inclusion, sustainability, etc.   ·      Social media has become a form of digital theatre for people to see how companies respond to their customers' positive or negative comments.   ·      The three things that brands need to do to excel at social selling and digital CX:   1.    Create a buyer-centric profile that looks good to your customers and positions your organization as the expert that can help them.   2.    Have a wide and varied network that allows you to influence as many people as you can.   3.    Create content that provides your customers with help and advice. Customers respect brands that share knowledge and are helpful to people. Providing informative and easy-to-digest content will get your customers to know, like, and trust you.   ·      Plus, Tim Hughes shares how companies can completely own their brand's narrative through digital dominance. Tune in! Quote:  "Your customers are searching for information and assistance online. Your employees need to be empowered on social because that is where your buyers are"   About:   Tim Hughes is the Co-Founder and CEO of DLA Ignite and co-author of the bestselling books, Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing. He is currently ranked Number 1 by Onalytica as the “Most Influential Social Selling Person in the World.”   Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

The world of selling has irrevocably changed. Buyers no longer want to be sold to and especially not as a result of a cold call. They want to get to know a company by getting to know and trust the people who work there. Starting digital conversations is the first step to build this trust. As CEO, it's imperative that you lead by example.In this episode Alice talks with Tim Hughes who explains how to change your sales approach from “interrupting to pitch” to “gaining trust”. Simply put, you and your team use social media to start conversations that both expand your network and build trust for a future opportunity to sell. He explains the three how-to steps: Creating the right social profile, expanding your network, producing content that engages. Many salespeople don't know how to use social media to connect and build a trusted network so they simply have a meager profile and don't do anything else. In fact they may even be afraid because their previous company may have fired employees who posted on social. If you expect your sales or better yet, your Go To Market team to build networks and share content on social then as CEO model the behavior and create the proper framework for success including training, guidelines and content strategies.Tim goes on to explain the opportunities for B2B CEOs to dominate their vertical as thought leaders by producing content designed to educate target customers. Unless you are one of a handful of CEOs like Bernard Looney of BP, who already have it down, it's time to watch, learn and do social selling.Highlights:3:02 In the past our sales and marketing used interruptive methods, cold calling, email, billboards. We interrupt you to pitch. And now, the buyer just won't put up with that.3:24 …buyers are digital. What can we actually do to be where the buyers are? 4:23 Gartner research is telling us that more and more people are saying 'I'd like a seller free buying experience. I'd like to be able to learn  on my own.'5:11 What we're doing on social is trying to create a conversation. There's three things that you need on social media. One is you need to have a great profile. A great profile as in what we call "Buyer centric." So when a buyer looks at you, they go, "That person looks interesting, that person could help me."9:14 So the second thing you need is a wide and varied network. And that's about you building out contacts in the people you want to influence, so the accounts you want to sell to, yes, but better yet, people who could introduce you.11:08 And the third thing that we need is content. And the reason why we need content is buyers are online looking for information and advice. 16:31 If you are not connected in your digital network to enough people, it's going to be really hard to get introductions, or if you connected and then spammed me, I'll never give you an introduction , because I know you're going to do that to the next person. 20:03 CEOs, senior leaders, lead by example. If you want your teams to be digital, you have got to be digital.21:01 Look at people like Julie Sweet, who's the CEO of Accenture, or Bernard Looney, who's the CEO of BP. Bernard has done an amazing job at repositioning BP in the world via social media. 24:41 I ask CEOs who is the leading technical and commercial influencer in your market or vertical?" And the answer to that usually will be, "I don't know. There isn't one." Well, why not? Why isn't it you?29:40 It's about digital dominance. Owning the narrative out there on social media.37:18 I don't think we realize how much it's changed, but COVID has changed the world, it's changed society. And so it changed the way of business. It sped up our need to be digital.About Our Guest:Tim Hughes is universally recognized as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, LinkedIn said he was one of the top 8 sales experts globally to follow.He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.  Both published by Kogan Page.Show Links:Social Selling: Techniques to Influence Buyers and ChangemakersCompany Website: DLAIgnite.comLinkedin: https://www.linkedin.com/in/timothyhughessocialselling/Twitter: https://twitter.com/Timothy_HughesYouTube: https://www.youtube.com/c/TimothyHughes1Facebook: https://www.facebook.com/TimHughesSocialSelling/Instagram: https://www.instagram.com/tim_hughes1/Clubhouse: @timothy_hughes Tik Tok https://www.tiktok.com/@timothy_hughes You can learn more about and connect with Alice Heiman in the links below.Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/

In this week's episode of the Scale Your Sales podcast, my guest Timothy Hughes who I interviewed in episode one, talks about the second edition of his book “Social Selling: Techniques to Influence Buyers and Changemakers”. Timothy also discusses the 3 things that every sales professional needs to do to have a great social profile.    Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow.    He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”. Both published by Kogan Page.   Welcome back to Scale Your Sales Podcast, Timothy Hughes.    Timestamps:   00:00 - Social Techniques to Influence Buyers and Changemakers   04:40 - What is being digital today all about? What is social selling?   8:00 - Importance of having the right digital conversations   12:35 - The reason for the resistance of sellers to understand that buyers are now going digital   16:40 - Timothy Hughes discusses the second edition of his book “Social Selling: Techniques to Influence Buyers and Changemakers”   20:00 - Importance of reassessing the sales and marketing process   27:00 - The Golden age of the B2B Sales https://www.linkedin.com/in/timothyhughessocialselling/ Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG

Timothy Hughes is a bestselling author, creator, influencer, and a content sales professional. Tim is currently the co-founder and CEO of DLA ignite after a 25+ year career in sales and executive positions in companies like Oracle, Fujitsu, Sysao and more. Using his social media networks, Tim Hughes has been contributing to the creator economy in his given subjects of social and digital selling, digital marketing, leadership, and management. Timothy is a bestselling author, having co-authored “Social Selling - Techniques to Influence Buyers and Changemakers” now in its second edition and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”, both published by Kogan Page. Having worked extensively for more than 35 years in sales and marketing, Tim has made possible large-scale sales transformations within different organisations, including Fujitsu, Sysao, e-Vector and DSP Global. But his most important role has been at Oracle as UK Business Development Director. His position at Oracle brought large-scale sales transformation and with the result of increasing by more than $100m the sales uplift of the company.Interview QuestionsAbout your professional and academic backgroundEarly career and motivationsYour role and the stories behind the foundation of DLA IgniteAbout DLA Ignite:Can you explain more about the impact of social media to every business function and how your transformation products can tackle the current challenges?Could you explain more about the 5 cornerstones of Social Selling?What do you think about “Influencer Marketing” since it has become more and more viral in recent years?Do you have any significant advice that you would like to give our audiences, especially the ones who are doing Business Development/ Sales or companies who are looking for a wide transformation?Please summarise the five pillars you mentioned in your book ‘Social Selling - Techniques to Influence Buyers and Changemakers'.About DLA IgniteTimothy Hughes and Adam Gray formed DLAignite when they saw the effect that social media could have and realised that in the future social media would probably play a crucial role in the effectiveness of all organisations. They founded DLAIgnite in September 2016 and were almost immediately joined by Alex.  DLAignite maintains a permanent presence in all of earth's diverse continents The benefit of global partnerships gives DLAignite the ability to pair organisations with local associates who understand specific regional linguistic nuance and cultural sensitivities. To date through its associate and partner networks,  DLAignite operates in territories covering well over 40% of the world's population and is constantly expanding this.ReferencesCompany Website: DLAIgnite.comLinkedin: https://www.linkedin.com/in/timothyhughessocialselling/Twitter: https://twitter.com/Timothy_HughesYou Tube: http://www.youtube.com/c/TimothyHughes1 Facebook: https://www.facebook.com/TimHughesSocialSelling/Instagram: https://www.instagram.com/tim_hughes1/Clubhouse: @timothy_hughes Tik Tok https://www.tiktok.com/@timothy_hughesAbout Dinis Guarda profile and Channelshttps://www.openbusinesscouncil.orghttps://www.intelligenthq.comhttps://www.hedgethink.com/https://www.citiesabc.com/More interviews and inspirational videos on Dinis Guarda YouTube

Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling book “Social Selling - Techniques to Influence Buyers and Changemakers. Website: https://dlaignite.com/ LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes You Tube: http://www.youtube.com/c/TimothyHughes1 Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/ Clubhouse: @timothy_hughes TikTok: https://www.tiktok.com/@timothy_hughes CallumConnects Micro-Podcast is your daily dose of wholesome entrepreneurial inspiration. Hear from many different entrepreneurs in just 5 minutes what hurdles they have faced, how they overcame them, and what their key learning is. Be inspired, subscribe, leave a comment, go and change the world! Every entrepreneur featured has been recommended by one of our previous guests. www.CallumLaing.com

For 30 years Eric Doyle worked in the oil and gas industry. He spent his days embracing traditional sales and marketing methods. Then one day in 2017, an interaction on LinkedIn changed his whole perspective. Since that single moment, his career shifted. Now, as a Social Selling Coach for DLA Ignite and Crux Social Selling, he's here to tell you your company NEEDS social influence regardless of the industry. Businesses looking for lead growth can no longer afford to disregard online dominance and digital transformation. Tune in to this episode to find out why. Learn more about your ad choices. Visit megaphone.fm/adchoices

The fact is, if you're not taking your presence digital you're working in the past. This trend is something CEO and Co-founder of DLA Ignite, Tim Hughes, has seen developing over the past several years. With the outbreak of COVID in 2020 the need for digital transformation has accelerated exponentially. Moving into this brand new world, Tim suggests we drop the cold call and embrace people where they are. Whether it is ecommerce or social selling, the future of work is online and the future is now. Are you ready? Learn more about your ad choices. Visit megaphone.fm/adchoices

The King of Social Selling Tim Hughes is universally recognized as the world-leading pioneer and exponents of Social Selling, and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page.BIGGEST TAKEAWAYS FROM THIS EPISODEHow to successfully build a personal brand onlineWhat is behind the power of social selling Why is H2H connection so important Why content creation is so important and how personalized content reveals what we have in common with our audience What is the best bland of sales and marketingDoes advertisement actually workWhy buyer-centric social media profile, humanized approach, having a quality network and valuable content are so important CONNECT WITH TIM HUGHES HEREWORK WITH MECOACHES, CONSULTANTS, ENTREPRENEURS & BUSINESS OWNERS if you are ready to step into your power, do what you love and make your dream business flourish◉ Book a free call with me:☎ http://bit.ly/StrategySessionWithCatherine

Great, informative interview with Tim Hughes Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page. Company Website: DLAIgnite.com Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes You Tube: http://www.youtube.com/c/TimothyHughes1 Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/ Clubhouse: @timothy_hughes

Covid-19 has changed the nature of sales engagements, restricting face-to-face meetings or events for the foreseeable future, making buyers harder to reach than ever. In this week's episode, editor-in-chief Joel Harrison hosted a three-panelist discussion which included expertise from Gabriela Warren, senior director in marketing at Highspot; Tim Hughes, CEO and founder of DLA Ignite; and Barry Richards, strategy and planning director at Transmission. Here, they discuss changes that need to be made such as how to approach content needs, what needs to happen between sales and marketing and how marketing can assist in final stage negotiations. If you'd like to check out our other webinars, click here: https://www.b2bmarketing.net/en-gb/webinar-programme

For sales reps that invest in social media, 64% hit their team quota—compared to only 49% of reps hitting their team quota that don't use social media (Source: superoffice.com). In today's episode, we are going to dive into the tectonic shift of social selling with Tim Hughes and explore 2 common social selling objections and mistakes. Tim Hughes is recognized by many as the world's leading pioneer of social selling, and he's currently ranked number one by Analytica as the most influential social selling person in the world. He's the co-founder and CEO of DLA ignite and co-author of the best-selling books Social Selling: Techniques to Influence Buyers and Changemakers and the book Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing.  Common Social Selling Objections and Mistakes  Here are two of the most common objections people have to social selling, and how to overcome those objections.   “Our customers aren't on social media.”   One common objection is the belief system that customers aren't on social media. A specific 55-year-old finance director might not be on LinkedIn, but chances are most business people in the U.S. will be.  Tim is working with a company that sells supply chain software, and they told him there will be 100 people involved in the sale. Of those 100 people, there might be one person who isn't on social media.   “We're doing social already.”   When a company tells Tim they are doing social already, they are doing it tactically. They're posting once every two weeks. So, 13 of those 14 days they are invisible to their client. If their client only goes on social every few days, they're going to miss their post. If the client goes on social on a Tuesday, but the post is on Wednesdays, the client isn't going to see it. Tim sees social as totally transparent. He can see so many things that are going on in an organization from their page. Their page displays their organization's culture, their purpose, and how they value themselves, their team, and their customers.  It isn't enough to be on social anymore. Tim teaches his clients to be completely dominant, putting out their competition. Then when people search for that product or service, they are the only answer. That can be done through searching on social or searching through things like Google and Bing. “It's not about being on social anymore. It's about digital dominance.” -Tim Hughes How Tim Became an Expert on Social Selling  Starting with Stories In 2014, Tim was involved in a big sales transformation with a US software company. He was in a meeting when one of the individuals there said, “We always close at the end of the first meeting.” Tim told them they were going to go through a complete transformation of the way they sell.  Over two years, they taught 2,000 salespeople and 2,000 presales people about storytelling and opening presentations with a story. Opening with a story makes such a difference because they're selling something that's boring and complex. But, starting with a story really makes us more successful.  Tim's Book One day, Matt Reynolds contacted Tim on LinkedIn, and they ended up meeting for coffee. By the time they finished their coffee, Tim said, “Why don't we write a book?” Within three months, they had a book deal, and three months after that, the book came out. The book has now sold 5,500 copies. DLA Ignite Because of the success of that book, Tim was able to set up his own business, DLA ignites, which transforms companies using social selling. They started off building the social selling programs, which they now use, but their goal and vision were always to get businesses to use social media strategically. They strip out costs and make organizations more efficient, and he believes they are the only company in the world that does this.  There are people who do social selling, and there are lots of people who do LinkedIn training, but they don't do social selling the way Tim's company does. They treat it as a change program, using change management techniques as a method. What usually happens in training courses is the employees listen to the course, say it's really interesting, go back to their desks, and then do things the same way they were doing them before. That doesn't work with social. “To use social to sell, it's not what you know, it's what you do.” -Tim Hughes What Tim has to do with his students is invoke a mindset change and a habit change. Getting people to do the social selling is not difficult, but getting them to stop posting about their company or their products is. People are usually not passionate about companies, and they are often not passionate about products. We generally don't like or trust salespeople, and we avoid them. We spend time looking for things online so we don't want to go to a salesperson because they tend to try to manipulate us. However, Tim has developed a program in which they use psychology as a way to position their clients on social so people will walk towards them and actually see them as human. One of Tim's partners and resellers is a great example of this. Her profile draws people's attention and makes them want to meet her because she looks interesting. That is the transformation and difference between the way people are teaching social and the way they're teaching LinkedIn. It's a focus on people instead of a company or product. If we have 200 salespeople and scale that across our business, that's 200 salespeople that people want to talk to. Tim's business is not a full-service marketing agency. They focus on social selling, digital selling, virtual selling, or remote selling. They don't go into organizations and sort out sales compensation because they don't want to be a jack of all trades and a master of none. COVID-19's Impact on How We Do Business Here are a few of Tim's thoughts on how COVID-10 has impacted the way we do business: The Buying Process The buying process has changed, and it started to change before COVID. When Tim was first in sales, customers had to come to him to buy something from his company. There was no website or anything like that for them to purchase from.  Now we can go online and look at brochures, videos, reviews, and demos, and we can buy whatever we want without ever speaking to a salesperson. Five years ago, Tim was aware of somebody that made a $250,000 accountancy software purchase through watching YouTube videos. They called the salesperson and said, “I want to buy.” The salesperson said, “Don't you want to demo?” The person responded with, “No, I just want to buy it now.” COVID has accelerated this switch to online. For those who are in lockdown, they can't go outside very much, so they buy most things online.  The Vaccination's Impact COVID is also going to affect how we do business. We have to think about things like: will a customer want to meet with a salesperson who isn't vaccinated? Will a salesperson want to meet with a customer who's not vaccinated? Is the vaccine going to be required for us to go on a flight or on a cruise? Or to go to an industry convention? In-Person Meetings In the past, I never closed a big deal without a face-to-face meeting with someone. That was my philosophy, and I would always fly out for those big deals, or meet them at an event. I would invest face-to-face time into that relationship. I interviewed someone recently who took the opposite approach. She had almost no local business, lived in a small town, and almost 100% of her business was from all around the country. She never flew out and met any of her clients, and it worked just fine. She had a great business. Obviously, there is value in face-to-face, but if we leverage technology effectively, we can do it without an in-person visit. Tim has an associate who was hired during COVID, interviewed online, and has only ever been to the office once. He was living in London but wanted to move to Barcelona because all the work was online.  This kind of thing is more possible now than ever. Why shouldn't we live anywhere we want to? This is a huge tectonic shift. When I first started my business, video conferences and international phone calls were expensive. Now we can do those things for free, without any satellite delay. Key Takeaways Thank you so much Tim for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: The majority of our customers these days will be on social media. If we think we are doing social already, we may want to examine how we are doing it to make sure we are reaching our ideal customers. Don't use the same messaging from ads, emails, or cold calls on social media. Social media messaging should be used to form organic relationships with customers. Consider opening presentations with stories to engage our audiences. People usually aren't super passionate about our companies or brands, but they care about how we can help them achieve the things they are passionate about. As we navigate a post-COVID world, we must consider how it will impact business and pivot to take advantage of those opportunities. Connect with Tim If you enjoyed this interview and want to learn more about Tim or connect with him, you can find him on LinkedIn at https://www.linkedin.com/in/timothyhughessocialselling or visit DLA Ignite's website at https://dlaignite.com/.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  How have you seen businesses effectively using social selling? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/63-2-common-social-selling-objections-and-mistakes/ 

Effective social selling is more than just doing social, it is about forming connections and fostering relationships.    Tim Hughes, CEO of DLA Ignite, talks about the evolution of sales in this digital age and shares practical tips on how to do social selling to gain competitive advantage for B2B or B2C companies.    Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.  Both published by Kogan Page.   Takeaway #1 The purpose of putting content out on social media is to drive conversation. Takeaway #2 Connecting with people is giving them permission to have a conversation with you. Takeaway #3 Your social profile should be about you as a person - your beliefs, your values, your passions and your hobbies.   Connect with Tim Hughes: Company Website: DLAIgnite.com Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes You Tube: http://www.youtube.com/c/TimothyHughes1  Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/   Podcast The Groundswell Marketing Podcast   Books Social Selling  Smarketing     Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify  

Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page. On This Episode: Tim Hughes shares how we can build trust during time periods where we can't even see our audience face to face. Hear how Tim and his team had to adapt to the SAAS disruptors back in 2015. Learn how social media has transformed selling. Greg and Tim explain the importance of injecting your personality into your selling. Key Takeaways: It's not just about your network, it's about your network's network. Social media is NOT a long game. Don't set aside your personality when you network. Tweetable Quotes: “Your customers are coming into meetings knowing more than your sales people do.” “97% of people are not buying your product right now. You need to find the 3% percent that are.” Tim Hughes: Company Website: http://dlaignite.com/ (DLAIgnite.com) Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes (https://twitter.com/Timothy_Hughes) You Tube: http://www.youtube.com/c/TimothyHughes1 (http://www.youtube.com/c/TimothyHughes1)  Facebook: https://www.facebook.com/TimHughesSocialSelling/ (https://www.facebook.com/TimHughesSocialSelling/) Instagram: https://www.instagram.com/tim_hughes1/ (Tim Hughes (@tim_hughes1) • Instagram photos and videos)

Tim tells me about (not) playing Quidditch for England and we talk about branding, selling and other important stuff.

https://www.engati.com/ Engati is the world's leading no-code, multi-lingual chatbot platform. Blog link: https://blog.engati.com/ | Subscribe now. Tim Hughes, CEO & Co-Founder of DLA Ignite the Global Business Transformation Consultancy talks about Social Selling Strategy on Engati CX. He mentions the need to have a presence on social media and talks about how social media can be a long term strategy. Follow us on Facebook: http://s.engati.com/157 LinkedIn: http://s.engati.com/158 Twitter: http://s.engati.com/156 Instagram: https://www.instagram.com/getengati/

In this episode of the SaaS Revenue Podcast, I was joined by Timothy Hughes who is the CEO & Co-Founder of DLA Ignite and author of the best selling book “Social Selling - Techniques to Influence Buyers and Changemakers”I was honoured to have Tim on the podcast as one of my first guests. He's won various honours and awards for his work over the years and worked his way up from a new logo hunter, cold-calling selling Mainframes, into Oracle's UK's Business Development Director, where he was responsible for Business Development, Demand Generation and Marketing for all of Oracle UK Applications.We spoke about where he started in his sales career, along with the importance of using Social Media to prospect and win more business.