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Steve, McNew, Von Nieters, Luke & Kathy talk about the Kentucky Distillers Association inclusion into the Spirits Alliance, a global organization of spirits producers. TBD music is by Kevin MacLeod (incompetech.com). Important Links: Patreon: https://www.patreon.com/theabvnetwork Our Events Page: bourbonpalooza.com Check us out at: abvnetwork.com. The ABV Barrel Shop: abvbarrelshop.com Join the revolution by adding #ABVNetworkCrew to your profile on social media.
Eric Gregory, President of the Kentucky Distillers Association, discussed the positive impact bourbon has on the local economy, bourbon tourism, and the bright future of bourbon in the Commonwealth...
David Mandell is currently the co-founder and CEO of Whiskey House of Kentucky, which is the largest, most flexible, and sophisticated custom whiskey manufacturing facility in the United States. The project commenced in February 2022 and is scheduled to begin operations in 2024 in Elizabethtown, Kentucky. Prior to founding Whiskey House, Mandell was the co-founder and former President & CEO of The Bardstown Bourbon Company, ("BBCo"). At BBCo, Mandell created, launched, and managed the company's Napa-valley bourbon distillery destination experience in Bardstown, Kentucky. Mandell led the development and operation of what is now one of the largest and most sophisticated whiskey distilleries in the United States - -producing custom rye, whiskey, and bourbon for prominent brands including Jefferson's, High West, Belle Meade, Hirsch, and many others through its one-of-a-kind Collaborative Distilling Program. Mandell was also responsible for the development and launch of the Company's bourbon brands, full-scale restaurant and bar, and visitors center. During his tenure at BBCo, Mandell served on the Board of the Kentucky Distillers Association, and the Bourbon Capital Community Alliance, and currently serves as the Chairman of the Kentucky Bourbon Festival Board of Directors. Mandell achieved a successful exit when the Company was sold to Pritzker Private Capital in March 2022.
Our guest this week on #BourbonTurntable is Jerry Dalton. Jerry was the Master Distiller at Jim Beam from 1998-2007. He bridged the era of Booker Noe to the start of Fred Noe as Master Distiller. In this episode you'll learn of the great legacy of Jerry in the whiskey world, but also get to know the honorable man that Jerry Dalton is. He is a man worthy of inclusion in the Kentucky Bourbon Hall of Fame and that is something we want to see happen for him.To help show support for Jerry and his nomination for the KY Bourbon Hall, please e-mail the Kentucky Distillers Association at enjoy@kybourbon.com and let them know you want to see Jerry in the Hall.This interview was set up by Steve Akley and Bo Cumberland who have produced a documentary titled "Get Jerry Dalton in the Kentucky Bourbon Hall of Fame". You can watch that here: https://tinyurl.com/33buk7awAs always, we also talk with Jerry about music. He has some really good music stories that he shares during this interview. The link to the show's companion playlist is here:https://open.spotify.com/playlist/04NKhKnvBGK1OF8E7Ol5MV?si=e12acc4f6d8843b7Thanks for your support of the effort to get Jerry in the KY Bourbon Hall. Please share it with you friends.
Bourbon Lens is excited to play host to a roundtable discussion featuring three organizations aimed at making bourbon accessible for all. We are joined by the Founders of Bourbon Women, Kentucky Black Bourbon Guild, and BIG Bourbon Club. Join us as we discuss some important topics as we seek to pull back the red velvet rope of the Bourbon Industry to ensure everyone feels welcome sharing a pour of America's Native Spirit. About the Panelists: Peggy Noe Stevens - Founder of Bourbon Women Association Peggy is a woman of many firsts. She founded PNSA and The Bourbon Women Association. She is the first woman in the world to receive the title of Master Bourbon Taster. Formerly of Brown-Forman, Peggy was their Global Event Planner for iconic brands such as Woodford Reserve. She brings her decades of experiential marketing and professional presence development to PNSA designing and building brand architecture for places and people. In 2019 Peggy was inducted into the Kentucky Bourbon Hall of Fame by the Kentucky Distillers Association and in 2020 she was inducted into the Whisky Magazine Hall of Fame. To follow Peggy, check out: PeggyNoeStevens.com. Robert Beatty - Founder of Kentucky Black Bourbon Guild Robert Beatty is the founder of KBBG and a local Lexingtonian entrepreneur. During a summer 2018 tour that Mr. Beatty conducted to three distilleries and a museum in Bardstown KY, the conversation arose about African American and multicultural influence in the industry pre-prohibition. Through many conversations with industry gurus, history buffs and other bourbon societies, the decision was made to form an organization that will educate minority consumers about the spirit and properly acknowledge all of the ethnic groups that contributed to the robust industry it is today. For more info on the KBBG, head to the Kentucky Black Bourbon Guild website. Steve Higdon - Founder of BIG Bourbon Club Steve is the Founder of BIG Bourbon Club, which was created as a spinoff his wildly successful TikTok account, Uncle Steve (@60secondbourbonreview) | TikTok. According to BIG Bourbon Club, the club will serve as your passport to the world of bourbon. The club seeks to expand the universe of bourbon lovers by giving access to bourbon how to's, history, the personalities, barrel picks, distillery tours, tastings, and much more. Through their app, they have created the first virtual Bourbon Club where you can access everything, regardless of where you live. They aim to bring the world of bourbon to EVERYONE. EVERYONE is welcome. Bourbon should not be exclusive. For more info on Steve, his explosive growth on TikTok, and BIG Bourbon, check out this feature on VinePair.com: ‘Uncle' Steve Higdon: The Boomer Taking Over Bourbon TikTok. Diversity and Inclusion in Bourbon Media Coverage: Distilling.com - The Story of Black Distilling Is Being Written Now These Women Distillers Are Rising With the American Whiskey Boom - The New York Times 5 Female Disruptors Shaping the State of Bourbon in Kentucky Old Forester bourbon names first openly gay master taster | Lexington Herald Leader How liquor brands are shrugging off the family-run ethos to better diversify their workforces | Fortune America's Largest Distillers Are Losing Their Top Talent, as the ‘Great Resignation' Hits Bourbon | VinePair The Wine Industry Pledged to Improve Diversity, Equity and Inclusivity. Has Anything Changed? Black-owned wine and spirits makers you should know about | Fortune Women in Whiskey Talk Inclusivity and Representation in the Industry Six ways the drinks industry can support racial diversity - The Spirits Business Northside Distilling Co. to release bourbon whiskey for the visually impaired How the Cofounders of Taste Select Repeat Are Making Whiskey Culture More Inclusive This Christmas whiskey ad about trans acceptance is warming hearts around the world - LGBTQ Nation
Jeremy and Renee interview Jerry Dalton, Steve Akley and Bo Cumberland about their new movie: Get Jerry Dalton in the Kentucky Bourbon Hall of Fame. If you want to help, please email the Kentucky Distillers Association and ask them to consider Jerry for induction at: enjoy@kybourbon.com / Watch the movie here: https://tinyurl.com/33buk7aw. The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Important Links: ABV Network Shop: https://shop.abvnetwork.com/ YouTube: https://bit.ly/3kAJZQz Our Club: https://www.abvnetwork.com/club Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revolution by adding #ABVNetworkCrew to your profile on social media.
In this episode of Bourbon With Friends, Presented by With Friends Media Group. The guys sit down with Bourbon Hall Of Fame inductee Peggy Noe Stevens. Peggy is a woman of many firsts. She founded PNSA and The Bourbon Women Association. She is the first woman in the world to receive the title of Master Bourbon Taster. Formerly of Brown-Forman, Peggy was their Global Event Planner for iconic brands such as Woodford Reserve. She brings her decades of experiential marketing and professional presence development to PNSA designing and building brand architecture for places and people. In 2019 Peggy was inducted into the Kentucky Bourbon Hall of Fame by the Kentucky Distillers Association and in 2020 she was inducted into the Whisky Magazine Hall of Fame.Make sure to listen and follow all of the With Friends Media Podcasts. Outlander With Friends Podcast - @outlanderwithfriendsBig Blue With Friends - @bigbluewithfriendsDrinks With Friends - On the Bourbon With Friends platformCheck out our sponsors!Kentucky Eagle INC. - Kentucky Eagle is growing and in need of talented people with a passion for wine and spirits. We are looking for sales positions and operational roles. We are a family owned and operated company that offers above industry average compensation, up to 7.5% 401K match, health-life-dental-vision-life insurance, car allowance, and cell allowance. Positions are available in markets around Kentucky. Please visit kyeagle.netcareers to apply.Check out their website - www.kyeagle.netBlind Barrels - Blind Whiskey Tasting Kit that was born to disrupt the whiskey industry by showcasing American craft whiskey that don't make their way to liquor store shelves due to distribution limitations. Blind tastings are all about discovery, education, and removing brand bias, and Blind Barrels hits home with whiskey communities by supporting the very best in smaller distillers who are making the most amazing, innovative, and delicious products that you can't get at your liquor store.Instagram - blindbarrelswww.blindbarrels.comFollow us on Instagram @bwfpodcast
Royce and Miss Beka Sue interview Jerry Dalton, Steve Akley and Bo Cumberland about their new movie: Get Jerry Dalton in the Kentucky Bourbon Hall of Fame. If you want to help, please email the Kentucky Distillers Association and ask them to consider Jerry for induction at: enjoy@kybourbon.com / Watch the movie here: https://tinyurl.com/33buk7aw. TBD music is by Kevin MacLeod (incompetech.com). Important Links: ABV Barrel Shop: abvbarrelshop.com ABV Network Shop: https://shop.abvnetwork.com/ Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revolution by adding #ABVNetworkCrew to your profile on social media.
Jake and Scott catch up with Colin Blake, Director of Spirits Education at Moonshine University, after becoming two of the newest Executive Bourbon Stewards. Stave and Thief Society, which is part of Moonshine University, is the first bourbon certification program recognized by the bourbon industry and the only to be recognized by the Kentucky Distillers Association as its "Official Bourbon Education Course." The Executive Bourbon Steward Certification is a day-long, intensive training to strengthen your understanding of the technical side of bourbon production, its history and relationship to other whiskeys, and the variety of aromas and flavors found in different expressions of bourbon. For those of our listeners who are unable to attend this class in Louisville Kentucky, Moonshine University recently launched an online Executive Certification which is helping people around the world to now become Executive Bourbon Stewards. Stream this episode on your favorite podcast app and be sure to drop us a review while you're there. We are thankful for everyone who has supported us. A huge shoutout goes to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show. Follow us @BourbonLens on Instagram, Facebook, & Twitter. And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at Info@BourbonLens.com. Check out our BourbonLens.com to check out our blog posts, whiskey news, podcast archive, and details on our upcoming single barrel picks. Cheers,Scott and JakeBourbon Lens About Moonshine University: Moonshine University®, located in Louisville Kentucky was created to bring together specialists from every facet of the distilling and spirits industries under one roof to provide education, training, R & D, and support for industry professionals, established companies, and those entering the business. With a faculty of over 50 of the industry's recognized experts, we provide the opportunity to learn from the best of the best, from distillers and marketers of the world's most successful brands to owners and operators of working craft distilleries. Moonshine University® is located on a beverage campus that houses a fully-equipped distillery, state-of-art classroom, production facility with bottling line, extensive sensory library, and 24,000 square foot beverage innovation laboratory. Our proximity to industry supplier and manufacturing facilities allows us to incorporate "field trips" into our curriculum. As the exclusive educational member of the Kentucky Distillers' Association, Moonshine University® has the full breadth and depth of its support. KDA members produce nearly all of the major brands and many of the well-known craft brands in the United States. It is with these resources that we are able to offer such an in-depth training and business education for the distilling industry. About Stave & Thief Society: Stave & Thief Society was founded in 2014, and is the first bourbon certification program recognized by the bourbon industry and the only to be recognized by the Kentucky Distillers Association as its "Official Bourbon Education Course." The programs were developed by professional distilling and spirits educators and advised by a panel of experts in the bourbon and hospitality industries to provide a premium, standardized bourbon education that is accessible and holds real value. About Colin Blake | Director of Spirits Education Colin joined the Moonshine University team in 2012 as its Director of Spirits Education. As a researcher and writer of spirits and cocktails with a background in film production and comedy, Colin is known for delivering expertly curated courses with an entertaining presentation. He is also the proud co-creator of the Stave & Thief Society. When he isn't teaching, Colin is busy producing custom educational experiences for craft distillers and large spirits brands, alike. Executive Bourbon Steward Course Overview: Spend a day at our hands-on learning center and have the time of your life as you attain a real working knowledge of bourbon and bourbon production. Designed for industry professionals and bourbon enthusiasts alike, this day-long workshop offers state-of-the-art classroom training, hands-on distilling, and advanced sensory training, along with plenty of bourbon to enjoy throughout the day (for educational purposes, of course). You'll gain a strengthened understanding of the technical side of bourbon production, its history and relationship to other whiskeys, and the variety of aromas and flavors found in different expressions, giving you all the tools you need to build creative flights and guide your own engaging sensory experiences. In addition to joining the 2,500+ Bourbon Stewards from around the world who have graduated our program, you'll also gain the ability to speak with knowledge and confidence when sharing your appreciation for Kentucky's signature spirit. Key concepts covered: Whiskey classification, including what makes bourbon unique The science of bourbon distillation and aging An overview of bourbon production practices and equipment The history of America's national spirit Sensory and aroma training How to educate consumers in a friendly and engaging way Tips on how to build and conduct bourbon tastings Included with your purchase: The Bourbon Steward handbook A 36-piece bourbon sensory training kit A crossed thieves lapel pin (upon course completion) A special Stave and Thief Society challenge coin (upon course completion)
Mark Gillespie is the host and executive producer of WhiskyCast and founding partner of CaskStrength Media. Now in its 17th year, WhiskyCast is the world's longest-running whiskey podcast series, enjoyed by listeners in over 180 countries. Mark has developed WhiskyCast into a worldwide online community, providing complete news coverage of the whiskey industry. Mark is a veteran journalist with four decades of experience in broadcast and online journalism and was awarded Communicator of the Year honors in the 2021 Whisky Magazine Icons of Whisky Awards. He has also been inducted into the Kentucky Distillers Association's Order of the Writ for his contributions to whisky-focused journalism. Listen to this episode of Mitlin Money Mindset™ for some great takeaways about Mark's journey from journalist to entrepreneur, great whiskey recommendations that you may want to try, and what he thinks the future of the whiskey industry looks like. You will want to hear this episode if you are interested in... Learn more about Mark Gillespie and WhiskyCast [3:10] How WhiskyCast has grown since its conception in 2005 [8:32] The most interesting thing Mark has learned about Whiskey [10:33] How Mark's HappyHourLive Webcast came to be [12:53] How beginners can expand their whiskey palette [15:07] Why Mark doesn't have a favorite whiskey—yet [21:40] Mark's whiskey collection is his personal library [23:11] What does the future of the whiskey industry look like? [27:45] The story behind Mark's custom desk [30:13] What's up next for Mark Gillespie in 2022? [31:35] What brought Mark joy and put him in the mindset for success [32:33] Resources & People Mentioned AnCnoc Peter Arkle Limited Edition Whiskies Uncle Nearest Premium Whiskey Connect with Guest The website On Instagram On Twitter On Linkedin On Facebook On YouTube Bio Mark Gillespie is the host and executive producer of WhiskyCast, now in its 17th year as the world's longest-running whisky podcast series. WhiskyCast provides whisky lovers with news and interviews from the world of whisky each week, and has been produced on location in more than 15 different countries. Mark is a veteran journalist with four decades of experience in broadcast and online journalism, and was awarded Communicator of the Year honors in the 2021 Whisky Magazine Icons of Whisky Awards. He has also been inducted into the Kentucky Distillers Association's Order of the Writ for his contributions to whisky-focused journalism, and has been recognized for his work by the Society of Professional Journalists, the Spirited Awards, the Academy of Podcasters Awards, the Drammies Awards, the Alaska Press Club, and the Houston Press Club. He is a former president of the Alaska Press Club. Mark and his family own CaskStrength Media, and are based in the charming, yet regrettably dry town of Haddonfield, New Jersey. Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site. Connect With Mitlin Financial podcast(at)MitlinFinancial.com - email us with your suggestions for topics or guests https://mitlinfinancial.com Follow on Twitter Follow on Instagram Subscribe on Youtube Follow on Linkedin Follow on Facebook Subscribe to Mitlin Money Mindset™ on Apple Podcasts, Spotify, Google Podcasts
In this episode, Ryan and Alec interview Jack Mazurak, the director of governmental and regulatory affairs for the Kentucky Distillers Association, about barrel taxes, Kentucky tourism, and how to keep the bourbon industry thriving far into the future. Read the article here: https://kybourbon.com/industry-news/kentucky-distillers-set-records-for-bourbon-barrel-inventories-new-fills-and-punishing-production-taxes/ To Drink Is To Live! Follow Us on Facebook: @TheBourbonLibrary Visit Us: www.thebalasbrothers.com IG: @thebourbonlibrarypod Twitter: @LibraryBourbon Reach out: thebourbonlibrarypod@gmail.com Ryan: ryan@thebalasbrothers.com Alec: alec@thebalasbrothers.com --- Support this podcast: https://anchor.fm/the-bourbon-library/support
We're back for Episode 9 of “Off Hours with Bourbon Lens” featuring David Mandell, the man behind many projects in the heart of Bourbon Country; Bardstown Kentucky. David is co-founder of Bardstown Bourbon Co. and is currently with Stoli Group/Kentucky Owl and is the Chairman of the Kentucky Bourbon Festival. Jake sits down with David to find out how he turns off his business mind and finds time for himself. This episode is brought to you by Off Hours Bourbon. Off Hours Bourbon is made for the moments in between. After a long week or just because. Find the time and the moments in between. Find them with us in the Off Hours. Find out more about Off Hours Bourbon on their website. This has been another production of Bourbon Lens LLC. Thank you for your continued support. Scott & JakeBourbon Lens About David Mandell: David Mandell is the co-founder and former President & CEO of The Bardstown Bourbon Company, (“BBCo”). At BBCo, Mandell created, launched, and managed the company's Napa-valley bourbon distillery destination experience in Bardstown, Kentucky. Mandell led the development and operation of what is now one of the largest and most sophisticated whiskey distilleries in the United States. Producing custom rye, whiskey and bourbon for prominent brands including Jefferson's, High West, Belle Meade, Hirsch and many others through its one-of-a-kind Collaborative Distilling Program. Mandell was also responsible for the development and launch of the Company's bourbon brands, full-scale restaurant and bar, and visitors center. During his tenure at BBCo, Mandell served on the Board of the Kentucky Distillers Association, the Bourbon Capital Community Alliance, and currently serves on the Kentucky Bourbon Festival Board of Directors. Mandell is a shareholder of BBCo.
Today Jim and Mike sit down with two great ladies from the Kentucky Distillers Association and The Kentucky Bourbon Trail to talk about the great advances in spirits legislation here in Kentucky and how that effects visitors to the Bourbon Trail. https://kybourbon.com/ https://kybourbontrail.com/ Be sure to check out our private Facebook group, "The Bourbon Roadies" for a great group of bourbon loving people. You will be welcomed with open arms!
On the latest episode of Kentucky Newsmakers, WKYT's Bill Bryant talks with Eric Gregory from the Kentucky Distillers Association and Richmond Mayor Robert Blythe.
It's This Week in Bourbon for October 22nd 2021. Here's the headlines for this week. Heaven Hill will start hiring permanent replacement workers. The Kentucky Distillers Association welcomes two more members. New Riff launches Red Turkey Wheat bourbon Show Notes: Heaven Hill said it will start hiring permanent replacement workers for bottling and warehouse operations. Brown-Forman is committing to 100% renewable electricity by 2030. The Kentucky Distillers' Association announced that Augusta Distillery and RD1 Spirits are joining. Supreme Court Declines to Review 8th Circuit Ruling for Missouri on Retail Shipping Case TTB put out an article that Federal law strictly prohibits individuals from producing distilled spirits at home. New Hampshire House Bill 416 is about production of liquor for Personal or Family Use. Brother's Bond has purchased regeneratively farmed grain. Molson Coors Beverage Company has released of its first-ever whiskey, Five Trail Blended American Whiskey. Alberta Premium Cask Strength Rye 2021 release is returning to U.S. Wyoming Whiskey's Single Barrel Bourbon is available once again. Bookers "Bardstown Batch" is the 3rd release of 2021. WhistlePig has revealed the eighth edition of The Boss Hog: LapuLapu's Pacific. New Riff announces limited release Red Turkey Wheated Kentucky Straight Bourbon @kentuckybourbontrail @heavenhilldistillery @brownforman @brothersbondbourbon @molsoncoors @albertadistillers @wyomingwhiskey @jimbeamofficial @whistlepigwhiskey @newriff Support this podcast on Patreon
House Licensing & Occupations Chairman Adam Koenig, R-Erlanger, talks with Kentucky Fried Politics' Nick Storm at the Kentucky Distillers Association in Frankfort. The two talk about Koenig's background in politics, recent bourbon laws, and the direction of the Pari-Mutuel Wagering Taxation Task Force.
Marianne Eaves had a bright career path in her future as the first female master distiller at a Kentucky Bourbon distiller when she suddenly decided to leave Castle & Key Distillery 18 months ago - a year before the first whiskies she made there would be ready for bottling. It was a leap of blind faith, and now, she's living in Oregon with her young family, consulting with makers of whiskies and other spirits, and launching another venture - blind Bourbon tasting kits for whiskey lovers. We'll talk with Marianne Eaves about the "Eaves Blind" project, along with the Sweetens Cove Tennessee Bourbon she created for a team of high-profile athletes and investors and her dream of building a mobile blending lab. In the news, Covid-19 has now forced the cancellation of three more major whisky events in the U.S. and the postponement of a major event in Europe. Kentucky Distillers Association leaders are about to get a new look at the need for improvements in diversity and inclusion in the Bourbon industry, and British Prime Minister Boris Johnson won't be re-gifting the Scotch Whisky he received as a gift earlier this year...he won't be drinking it, either...his minders took it away from him for violating the UK's limit on gifts.
While world leaders have rightly been focused on the Covid-19 pandemic, the issue of climate change has its own long-term impact on the whisky community worldwide. This week, we'll look at two projects trying to create a sustainable climate for the whisky industry in the future. The "2100 Plan" is a project between the Kentucky Distillers Association and the state's universities to come up with solutions that solve sustainability issues, while Scotland's Bruichladdich Distillery has launched a program to make the entire distillery "carbon-neutral" by 2025. That project could use the waves that pound the Islay coast every day to generate power not only for Bruichladdich, but potentially meet most of the island's electrical demand. In the news, the U.S and Great Britain have started negotiations on a new free trade agreement, and whisky industry leaders want to make sure import tariffs on whiskies are removed as part of any deal. Covid-19 lockdowns don't appear to be ending for bar owners any time soon in Ireland, and this year's Irish Whiskey Awards have been cancelled because of the need for social distancing. We'll also look at a partnership in Texas between Balcones and one of the Lone Star State's legendary breweries and the debut later this month of the "Self Isolation Whisky Festival."
The Kentucky Distillers’ Association does more for bourbon in the US than just Kentucky alone. Eric Gregory, the President of the KDA, has been on both sides of the government trying to put the interests of the distillers and consumers first. We talk about his experience with government lobbying and how he revived the organization. What is the future of bourbon? Are distribution laws changing, what will happen with tariffs, and how will the Bourbon Trail maintain growth? Show Partners: You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Receive $25 off your first order at RackHouse Whiskey Club with code "Pursuit". Visit RackhouseWhiskeyClub.com. Show Notes: This week’s Above the Char with Fred Minnick talks about up and coming writers. Tell us about your background. What was it like at the KDA when you first got this job? What was your first lobbying experience at the KDA? Any good horse racing tips? How do you see bourbon growing? What do you think of the tariffs? Tell us about the lobbying process. How do you keep it bipartisan? When you hear rumblings of new taxes what do you all do? Tell us about the steps you have taken from the promotional side of the Kentucky Bourbon Trail and the Kentucky Bourbon Affair? How many trail visitors did you have the first year? Talk about partnerships. What are some of the weirdest requests you've gotten from people? Are there other states that look to your organization for guidance? What is your position on the secondary market? Why do so many people oppose shipping alcohol? What do you think about bourbon tourism growth in Bardstown vs. Louisville? 0:00 How many visitors Did you have at that time? 0:01 The first year we did the passport in 2007. We had 189 people complete the Kentucky bourbon trail 0:10 and send them a pin. 0:23 Hey, it's Episode 250. Another big number mark and we're glad you're still here with us. And well, it's not much has really been going on because of COVID-19. It's putting a stop on pretty much everything except delivery services. And that's where we start this week's news alcohol delivery app drizzly says it has seen sales explode in the last week of March climbing 537% above the company's expectations. What's more is that 42% of those orders came in from new accounts. The company says that new buyers on the platform have jumped 900% year over year. Same goes for minibar, sales are up 143% new buyer is up 547% and quarters are up 100% with an average order size up 22%. If you haven't had the chance yet, go listen to our podcast back on episode 248 when we had drizzly CEO and founder Corey rellis on the show to talk about his business. A recent study by economics at john Dunham and Associates estimates that America's wine and spirit wholesalers can expect to lose up to $921.4 million in uncollectible or difficult to collect receivables, due to on premise accounts such as restaurants, bars and clubs that have been impacted by the shelter in place environment, and Massachusetts craft distillers are urging their governor to allow permission to deliver spirits. The Massachusetts distillers Alliance asked Massachusetts officials to take steps similar to those made in a handful of other states, such as California, New York. Washington, Kentucky and Virginia to eight independent distillers that are struggling during the current crisis. In a quote by the Alliance's board, they wrote we pay over two and a half times the rate of excise tax per proof gallon paid by brewers. Yet during these challenging times greater latitude is being extended to restaurants, breweries and wineries. While our businesses remain bound by the rules and laws that put us at great financial risk. We have a significant struggle ahead for some good news, and you all are the first to hear it because we are putting on a free online bourbon conference called whiskey from home happening on May 2 2020. Starting at 12 o'clock pm eastern This event will be streamed live through multiple properties with speakers from the entire castle the roundtable but also Peggy knows Stevens. It's bourbon night, the bourbon review, dad's drinking bourbon and more will have live seminars, panels, virtual tastings. The list goes on or incorrect credibly excited to bring more of this great content to you all. And if you can, please share it. Spread the word. Let your bourbon friends know, let your bourbon societies know let your friends that aren't into bourbon and want to get into bourbon know about it and family as well. This is a full five and a half hour jam packed event that will be streamed live, and you will get the chance to network with other people in real time and ask questions through chat. Go to whiskey from home comm and register today for your free ticket. Now for today's podcast, I was super excited to interview our guests. The Kentucky distillers Association does more for bourbon in the US than just Kentucky alone. Eric Gregory, the president of the KDA has been on both sides of the government trying to put the interest of the distillers and the consumers First, we talked about his experience with government lobbying and how it led him to reviving an organization that was struggling. He's maneuvered the KDA into a model that other states can follow. So we discuss what the future of bourbon looks like. Where the laws changing with the regulation of distribution? What's gonna happen with the tariffs and how will the bourbon trail maintain its current pace of growth? All right now Don't forget it. Whiskey from home.com go register now to get your free ticket. I also talked to Joe from barrel bourbon this week and he has a special message he wants me to share that will lift your spirits. You can now buy barrel craft spirits products and have them shipped right to your door. Just visit barrel bourbon.com from the comfort of your home and click Buy now. Alright, here's Fred MiniK with above the char 4:37 I'm Fred MiniK. And this is above the char. This week's idea comes from Kyle man or at bourbon numbers on Twitter. He writes nothing better than expanding my whiskey perspective. Are there any up and coming writers in bourbon that deserve the above the char spotlight? Or are there any underrated sites we should add to our family favorites. Thanks. Listen, there's nothing I like more than promoting good writing and a perspective that is different than mine. Listen, I am a big, big fan of the cocktail walk. Now I as you know, I am a big rum head. So I would I would get you to start with the cocktail wonk. That's Matt Patrick. He actually writes for me at bourbon plus, he writes the vintage column and that is a writer, you need to check out he wrote the book, The Tiki minimalist. So that is a great book. He's a great guy. And if you're wanting to learn more about another spirit, rum is the one I would recommend going to of course, I wrote a book called rum curious and Matt edited that for me. So I'm a big fan of Matt and everything that he does for the rum community. After that, I would say if you're not already following him, whiskey jug is a young up and coming writer. He's been at the game for Little bit of Joshua Peters is a. He reminds me a lot of myself about 10 years ago when I was out there kind of investigating and trying to break news in the whiskey circuit. he's a he's a very good, he's a he's a very good no bullshit kind of writer. So I'm a big fan of what Joshua Peters is doing. I think he's got he's got a bright future ahead of him. And I also wanted to ask you to go and check out the classics, the writers who are no longer with us. Gary Reagan wrote the book of bourbon, probably one of the one of my heroes in the, in the bourbon world. He because he kind of came at bourbon in a very similar fashion, as I did, but he was a bit before his time, and he broke into like, he broke away from bourbon a little bit and made his own bitters and kind of got a little bit more into the cocktail movement. And then you have the greatest whiskey writer of all time, in my opinion. Michael Jackson. Michael Jackson, the guy with the glove and the jacket and the weird stuff, I'm talking about Michael Jackson, the beer, the beer critic and whiskey writer. His words just flew off the page. And we're just so beautiful. So check those writers out. I'm a big fan of all of them. And I think they can all add to your perspective. But at the end of the day, it's about whiskey is about an experience for you. While the writers, the bloggers, THE podcasts, were all about bringing the information. We're all about trying to explore this community with you. At the end of the day, it's about you, and what's in your glass what you like, and what conversation Do you like to have around whiskey? So thank you for the question, Kyle man or at bourbon numbers on Twitter. Now that came in on April 4, when I asked people to send me their ideas for above the char. I love getting a good idea. So hit me up on Twitter. Twitter, Instagram, Facebook, or go to Fred medic comm and send me your idea. But that's this week's above the char until next week. Cheers. 8:15 Welcome back to an episode of bourbon pursuit the official podcast of bourbon. Kinney and Fred on the road today down in Frankfort. The you know, it's always funny. There's always a good joke that says How do you pronounce the capital of Kentucky? Is it Louisville or Lewisville? And they're like, Nope, it's Frankfort. 8:30 Yeah. You know, hopefully our guest today is part of a campaign to move it to Louisville, you know, 8:35 oh, well, I mean, they just got this new place that we're sitting and that is true. 8:38 That is true. Well, so this is where at the headquarters of the Kentucky distillers Association. And you know, 15 years ago, these guys could not get a meeting with a lot of the legislators. Now one of the first calls a new governor makes is to the KDA because bourbon is political capital and I believe that the Kentucky distillers association is the most powerful lobby in Kentucky. And that was confirmed to me by the Senate Majority Leader, David Thayer. I asked him, I was like, hey, how powerful is the KDA? They're like, and there's really not anyone more powerful right now. I mean, 9:15 is it basically coming from all the taxes from? Well, like it's fun and back in the mistake, let's take a look at what bourbon has 9:21 done for the state. It's really one of the only good conversations that people can have when they're talking about Kentucky you got the derby but the horse industry has been falling for for a while. I mean, it's that's a signature industry and it's it's been hurting. Yeah, getting the gambling, you know, they're trying to bring it in, but Ryan keeps getting denied. And the coal industry is turned to us. Sadly, I mean, it's not. If you look at Eastern Kentucky, it's hurting. And bourbon is the one thing that's kind of carrying the state forward. And one of the reasons why is because of the man we have sitting here and what the KDA has done for the last 10 years. In 2009 you know, when there was a new sales tax Taxes coming in. They protested. And they poured whiskey on the state capitol steps in the way of their protests. And they've been every single year, they have been peeling away ridiculous laws county by county and in the state and in town by town. And that's why we're able to like have a sip of bourbon while you visit a distillery a mean people don't realize that it wasn't that long ago that we didn't have tours, these guys created the Kentucky bourbon trail. So that is why everybody who's listening to this should be thankful that we have someone like this who has their interests at heart fighting for them in the bourbon industry. 10:44 In Frankfort. Yeah, there's a there's a lot to go over today. And with all that, I mean, taxes, tariffs, you name it. So we'll we'll get to a little bit of that. But you know, we'll first introduce our guests. So today on the show, we have Eric Gregory Eric is the president of the Kentucky distillers Association better known as the KDA. So Eric, welcome to the show. 11:00 Well, thank you, you, you guys are making me blush here. So thank you for the kind words. And I've got to say, we obviously couldn't do this without strong support from our membership. So let me lead off with that we appreciate and value all of our members. And they say guess before 11:15 we before we kind of dive into the KDA in the membership and really what the key days mission is like, let's kind of talk about you real quick. Like, where's where's your background? Where'd you come from? Did you I mean, were you part of, you know, moonshine and you said you know what, I'm gonna go ahead and make this legal and get off 11:31 get into business. I this I liked where you were moonshiners? 11:33 No, no, no, no, I grew up in the cornfields of Western Kentucky. My parents ran a grocery store. My dad was a huge Maker's Mark fan and my mom like ofits and in the 1970s I mean, I could still you know, see in my mind's eye my dad coming home every day from work, boring him little makers and in a glass with one cue, my mom Love ofits and some sprite or some ginger ale and then go on the back porch and sit and that was their time and they talk about their day and have a drink. And so it was just always surveillant in and in our household. So no, really just, I'm the luckiest sob in the world. I started my career many people know as a reporter, with the Lexington Herald Leader newspaper, spent eight or nine years there, immigrated to Hawaii for a couple of years and worked at the Honolulu advertiser. Oh my God, why would you come back here that everybody asked me, you know, how crazy are you? So have you ever lived in Hawaii? It's a great place to visit but it's really really expensive. And it's pretty far away from family. And, you know, once you get over there and you realize that everything that you love deer in the world, to me was in Kentucky and not only my family, my wife's family, but I'm a huge Cincinnati Reds fan. I love Keeneland I love the horses. I love Berman. I love UK basketball and they just want a championship without me and Kentucky and things and the tug of home really starts kind of, you know, getting pretty strong. So since those 13:14 those you'd be late night tip offs, right, I mean, if you're sitting now I 13:18 will do a six hour time difference. I'm sitting there having lunch, you know, at the local bar. And in watching the games that was kind of kind of crazy. But move back to Kentucky work for the paper again for a couple of years, went into political consulting. After that one of my jobs in the newspaper was covering the state legislature and back then the limit every two years. For 60 days. A happy channel used to say that he wished the legislature met every 60 years for two days instead of every two to two years for 60 days. So I covered them and I kind of had the political bug a little bit so when political consulting and public relations running campaigns in Kentucky, Indiana and Tennessee That led to one of my clients was the electric power cooperatives and doing lobbying and things for them and they ended up hiring me as their GM lovers manager. So I spent almost eight years working here in Frankfurt is their contract lobbyist, and, and September of 2007, I got a call from one of my best friends. He said, your dream job just opened up. And I said, What's that? He said, the president of the Kentucky distillers Association, he said they want somebody with a media background check. They want somebody with public affairs, government affairs background check. And they want somebody with lobbying experience to check and I love their product. So check that check. But in a resume, three and a half month interview process, Oh, wow. And they they offered me the job on December 7. And it's funny because they asked me in my last interview, how long do you think you'd stay at KDA Acid Are you kidding me This is like the best job in the Commonwealth outside of UK basketball coach you know where President a church on downs or something like that you I said I'm here as long as you'll have me You can drag my cold dead people body out of that chair someday but but we haven't slowed down since it since taking over it is been an amazing run so far 15:18 I kind of want to kind of want to give a little bit of a historical perspective here about the KDA. At this juncture Go for it. It was not really an organization that was known for doing anything or getting anything done. And no offense to interior history, but they didn't do anything. You know, other than like some some efforts in the 1800s and the 1950s. They were mostly just kind of a drinking club of the distillers getting together and they just, they just let things be dictated to them. And I'm curious because everything changed when Eric took office. And you know, Bill Samuels, Jr, who's the longtime Maker's Mark Chairman, has told me many, many, many times is that A lot of the growth of bourbon is because of this man and his leadership for the KDA. So I'm curious, you get the job, what are those first 40 days? Like, what are you assessing? And how are you? What are you looking at? 16:13 Well, it's funny, because the job description in those conversations, they were saying things like, you know, we'd like you to, you know, can you promote this bourbon trail thing we've got going on and, and I went into one of the the meetings and the interviews, and the New York Times had just done a front page travel section feature on the Kentucky bourbon trail, and actually held it up at the at the interview and said, What did y'all do to get this? And they literally said, Well, I don't know a reporter just showed up one day and like, you're getting front page travel sections in the New York Times without drying. You know, you don't know what you've got here. This is amazing. So, yeah, that first 40 days was really transitioning. My predecessor, a great man senator, former state senator Daniel out of Springfield have I don't think is enough credit back in the 70s and 80s when he was a state senator, he really worked hard to keep the ad valorem barrel tax issue from just exploding and driving a lot of distillers and those aging warehouses that Sandy out of Kentucky. And really, you know, he was running the KDA out of his law office in Springfield. And most people don't know that Katie went part time in the 1980s Oh wow. Because bourbon you know, had taken it on the chin and most people had written it off as Matt Shapiro said to the great liquor store in this guy and there was not much you're right for the KDA to do so. He You know, he but Ed for saw the the bourbon revolution coming and the Kentucky bourbon trail picking up speed and said you need a full time staff again. And so that's that's where I came in. So yeah, that first 31st 3040 days was really quite frankly kind of relaunching the association from scratch. We had to find an office in in Frankfort. We moved our operations here from here was running it out to get him his law office in Springfield, Washington County, find an office. After three or four months, I was allowed to hire an executive assistant and just got thrown into a legislative session, you know, with no idea. We need to come up with priorities. And you know, just really, like you said, start to get the KDA build an image bank among the legislators that we're here and we're lobbying and we're not asleep at the wheel anymore, 18:28 quite frankly. Can you remember that that first lobbying experience you did for the KDA? 18:33 Oh, yeah. They started talking about tax raising taxes in 2008. And myself and the wholesalers Association, and the retailers all went in and started talking to, to the legislators because they had just raised our taxes in 2005, wholesale taxes went from 9% to 11%. So we went in and say, Look, as you just, you know, raise our taxes a couple years ago. You're Gonna do it again and we fought it back that year and 2008 but then it came, you know crashing down upon us is very mentioned in 2009. But, again, I was doing all this I'm a bourbon geek. First of all, I'm a longtime bourbon geek. I'm one of the people that stood in line and you know, outside of liquor barn waiting for the different wax colored bottles and whenever bill Samuels I was one I am one of the first before I took this job, I was one of the first bourbon ambassadors at Maker's Mark. I worked my way through college at a liquor store right before Keeneland All right, what bottles were you stashing away back? at you know, we hidden makers gold that was really about the height of bourbon back then, but I remember vividly when we got the first bottles of Blanton's in the liquor store, and they were $35 and we were like Who the hell in their right minds gonna pay $35 for about a bourbon you get makers for 10 over here, right you know and Because we were the last liquor store before Keeneland in the airport, Toyota had just opened up and all the Japanese executives would stop at our liquor store and stock up on bourbon that before they got on the plane to take back home, and they fell in love with blends, and they love the bottle and the horse on top of the bottle. And so every Friday night, when they were making their rounds back to the airport to go home, there was a line of camrys waiting at the draft through and I knew I had to have cases in cases of Blanton's there and I would just go out and load them in the back of the car and they hand me over the cash and go so is more and more of the small batch really the bean products, the small batch selections, the you know the the knobs and things like that as those started rolling out. I had to really become more knowledgeable about what was coming out for our customers at the time. And so my friends all kind of, you know, kidding me about them being the bourbon geek and in teaching about that. So that's awesome. It really 20:58 does run through your veins. 21:00 You know and again and I got a lot of great tips track tips you know from the trackers coming in I think between that and you know that kind of kept me in school paid for for 21:12 me people can say that they made their way through college just like having a good few bets here and there right? 21:18 Especially my bets I guess what's your percentage on on betting? 21:23 I do. I don't do it anymore. You know when you've got young children Fred so once you your children start growing up and I've got you know, I'm putting my first into college later this year and then my son who is getting ready to turn 16 I got to get a car for him and everything else. My sister works at Keeneland and so you know there every now and then I'll get her to place a bet for me, but, boy, my bidding has gone down exponentially is a head start. 21:55 And he said a more attention and he's like winning by that by that. 21:58 Yeah, what's the best bet is Keep your money in your pocket, right? Yeah, 22:00 exactly as I'd say, if you do have a good horse racing tip, what would it be? Oh, wow, you are gonna go bet. 22:08 You know, I'd probably have to have a form with me, you know, to answer that question. Again, I really used to study that form. And there was a group of us former reporters who are now lobbyists and in everything up here who would hit kealan all the time. So I'm big on Kentucky born and bred, you know, I do get a lot of great tips from from my sister who sees them come through as yearlings, you know, in the Keeneland sales and stuff like that. But mainly, I look at bloodlines, you know, a when a family coming down the form the first thing I'll do is start circling but bloodline so that know that that'll be a good, you know, and then you get to look at, you know, how long it is. And if they're closer. I mean, there's just, I don't know, 22:54 that's a that's a good one. It's nice. 22:56 The Kentucky way, right. Yeah. 22:58 My dad's tip, he said Always circle, the ones that were the owner and the trainer are the same person because he was like they put a little bit more effort into that that horse. Right. That's a good point. That's, that's that's his little tip. But yeah, I like to go ahead and try to run with it again, you're still gambling at the end of the day. So let's go ahead and kind of want to shift gears a little bit and kind of talk about the growth of bourbon and kind of really, where have you seen it? And kind of, you know, you've been a pretty instrumental part of this. And so a few months ago, there was a press release that came out about now that there are more barrels of spirits aging Kentucky than there are people, twice as many, twice as many barrels twice as many. You're right, twice as many. Yeah. So kind of talk about like, Where, where do you kind of see the evolution of this going? And like, do we expect three x four x now coming here in the next two, three years? 23:44 A short answer? Yes. I'm typically pretty optimistic about that. I guess the biggest challenge that we faced are the tariffs, the retaliatory tariffs that are put on us. Because you know, everybody asks y'all, you know, what's feeling The bourbon revolutionary thing and we all know, you know, the rise, the cocktail culture, the madman effect. I think bourbon tourism has been has played a big part of that maybe a bigger part and most people understand the fact that we're just putting out some of the best juice that the Commonwealth has ever delivered, again is good. But really the opening of the global markets to me has been one of the if not the driving factor in the growth of Kentucky bourbon, because the I don't think it's any coincidence that back in the mid 1990s, when we had NAFTA and the EU treaties, that's when you start to see the spike in production, and the you know, the growing global thirst, but because we're fine, we were finally on a level playing field with our friends in the scotch industry who've had a 600 year head start on us. So, yes, you know, we have seen bourbon growth exponentially in the past five years. We're currently in the middle of a $2.3 billion capital investment spree. And most of that is Pre production for that, for that global market. We've you know, especially to the EU, you know, in the past three to four years, you're looking at 20 to 30%, even I think two years ago was 43% growth every single year to the EU market. And so that's when we got the call 18 months ago that the tariffs were starting to be used as pawns in a trade war that none of us saw coming. My first reaction was damn we made it we're being used as pawns in a trade war, then that was that was oh my god. Now we're really, you know, what are we going to do now? I really do believe that. You're going to continue to see growth and a lot of people ask us after that press release came out, you know, because not only do we have more than 9 million barrels aging right now in Kentucky. We filled 2 million barrels for the first time in the modern era of Kentucky bourbon in 52 years. And you know, we'll we thought the tariffs are hurting wires. Are you feeling that many barrels and begin the blessing and the curse of Kentucky bourbon is you can't make it overnight. So administration's change, you know, you're looking six, eight years out, hopefully this issue would be settled. But, you know, if the EU market which is almost half of all of Kentucky's whiskey exports, if that continues to escalate, as it has with the new tariffs on scotch whiskey, then you know, to me, that's a game changer. You know, it's, it's something that could really have long term effects if we don't get this resolved pretty soon. 26:35 And you're you're pretty knowledgeable person on this particular subject. And there is people that talk about this all the time. But when it talks about tariffs, they talk about exports, and they have this very narrow minded view and they're like, that's fine. More bourbon here in America. kind of tell people maybe they I don't believe that's right, but kind of give your kind of explanation rationale on that. 26:57 Yeah, well 27:00 Well tariffs or taxes First of all, and in we'd like to say there are no winners in a trade war. You know, there's no really good way out of this because what most people don't understand is when bourbon took a nosedive most of the bigger distilleries diversify their portfolio so they own a scotch whiskey distillery or an Irish Whiskey distillery, a Canadian whiskey distillery. Tequila distillery. And so that's when you saw the tariffs, you know, enacted back, you know, it wasn't just you. It was Canada and Mexico, and other places as well. A company like brown Forman or Jim Beam that owns multiple distilleries across the world. They're not only taking a hit on the retaliatory tariffs on Kentucky bourbon. They're also taking a hit now on scotch whiskey and Canadian whiskey and Irish whiskey and things like that. 27:50 So they're getting both ends of it. Yeah, 27:52 you know, and so they're taking five punches through the gut right away. So you know, that's not good from an industry standpoint because You're, you know, that that for destroy a purely business standpoint, it's hurting business, then we have, as an industry have done so much over the last generation to convert scotch drinkers, you know, mainly from a global community over to bourbon drinkers. And that's a lot of investment in that that most people don't understand. And that market helps us, you know, grow here in Kentucky and produce more alcohol. So if you're a scotch drinker, if you're a newly converted scotch drinker, to bourbon and you go into your favorite watering hole now and you see that bourbon is 25%, higher in price, do you go back to what you were drinking, and now we've lost you, potentially for a generation, that that's not good. Then you've got the situation where, if you're a company, you try to absorb that 25% or as much of it as possible as you can Which means less jobs and investment here in Kentucky, which again, hurts the Commonwealth. or going to your point out, you know, hey, I've just invested $50 million and doubled my production and I've got these stills do I keep them running? Well, okay, you do that. And suddenly, in six years, there's a glut of spirits on the market, that's gonna cause a price war, which probably the first casualty is gonna be the craft spirits market, it's going to put people out of business. And that's not good from a global spirit spirits industry, as well. So we don't like door number one, door number two or door number three on all those and that's why we've been lobbying awful hard to get this resolved as quick as possible. 29:47 So talk to me a little bit through about what your processes when you're lobbying against efforts like this, 29:53 bang the drum as loudly as possible. We've met with pretty much anybody who would listen to us And I've got to give a hand to our partners at the Scotch whisky association that still spirits counts the United States the American craft spirits Association, the American just just distilled spirits Association I mean this affects all of us. So one of the things that we did in Fred was actually there a couple years ago we brought the world whisky community to Lowell and had a W nine some of their Nanos so we called the W nine and talked about this you know, what are we all going to do about this because it affects everybody and we met for two days and eventually put out a resolution calling upon the world's leaders to get together and resolve this quickly before the long term consequences you know, send them became real and even planted an oak tree right in front of the Frazier there and got a lot of press and we got a lot of phone calls about it and and we all kind of went back to our corners and, and did what we we've continued to do is is just talk to us. Every Congress person, you name it. Congressman Andy Barr in Kentucky was having a fundraiser with Vice President Pence flying in. He managed to get our major companies in a meeting with Vice President Pence who from Indiana knows exactly what bourbon means to Kentucky. And he took that message back to President Trump. The governor here in Kentucky had Vice President Pence in last year during the derby did the same thing for us to help us. We've got you know, we're on speed dial with Senator McConnell's office checking in consistently with them on what more they can do. We've had meetings recently with commerce, cabinet, finance, cabinet trade, you know, Senator Grassley, his office, all these people just really explained to them how devastating these consequences could be if this goes on much longer. And the answer to them is all you know, we understand, but these decisions are being made itself high levels. That's where the frustration comes in. And, you know, we know that the US does have trade issues with countries and we get that. And we know that the steel and aluminum thing is a real issue because here in Kentucky, we have great steel and aluminum plants because of our historical low energy rates. So, you know, we're not pointing fingers at anybody, we're just, you know, going up and just trying to tell our story on you know, what this could mean to the industry. You know, because it's like, again, it's like just putting the brakes on a freight train, which is trying to sell bourbon at the end of the day, or at least 32:38 get and I want to remind, I want to remind people to who are listening, and we're never we're never really going to get a lot of backlash on this. People are gonna think all this is political. You know, you're you're you're bashing Trump and what he's trying to do. I want to remind people that this is not political. This is this is an industry who speaks to both sides. Absolutely. And talk bipartisan Talk Talk to us about about that about how you how you have to kind of keep your personal politics out of it and how you have to work with both sides. What's that like? 33:11 Well, you know, let me start from a state point here. You alcohol bills in Kentucky are incredibly hard to pass no matter what the subject is. I mean, we've even had people up here that will vote against our social responsibility efforts. Just because the word alcohol it's in the title of the bill. So we have to have Democrats and Republicans supporting alcohol measures or they just won't pass. So yes, we are constantly we say we support our friends and we have friends on both sides of the aisle. And the great thing about our Kentucky General Assembly is they understand that because they know that some of their members because of their constituencies and coming from drag counties just cannot support alcohol yet but without like how he said yeah, 33:54 yeah, 33:56 yeah, TBD drywall wedge, the you know, the The great thing about one of the smartest things that the KDA did, you know, years ago back in 2010, was invite the craft distilleries are coming into Kentucky into the Association. We change our bylaws, because not only is it good for them and our our legacy distilleries have been tremendous mentors to them, but it also spread our political footprint across the state now in 32 counties. And so we've had legislators now who never voted wet, who vote wet because they understand the the economic impact and the tourism impact, especially of that craft distillery in their district. So that's really helped. But we know you look at you know, we have a political action committee, we raise money for that. You look at our donations, they're almost evenly split between Democrats and Republicans, because we have to have support on both sides of the aisle. So we're very fortunate in Kentucky. Yes, we have Senator McConnell, who can be a lightning rod, obviously, if you're, you know, in politics, but we're lucky that we have his leadership up there because he has the President's ear and he is always, you know, carrying our agenda. That's why we have given him awards in the past. We're very fortunate to have john Yarmuth out of level now chairing Ways and Means and so met with him recently and, and he gets it because congressman Yarmuth is a huge rabid fan, and especially in local bourbon city right now, you know, and all the tremendous growth there he sees the tourism impact in the economic impact on a daily basis. Having him in the house carrying that message for us is equally as important. And, you know, he and Congressman Brett Guthrie started the bourbon caucus in DC which which is growing and as more and more states you know, produce America's only native spirit. So we have to be bipartisan and it's funny because as presently Katie, you know, you have to be kind of like a chameleon on my Republican friends think I'm a democrat and I'm a democratic friends think I'm a Republican. And I say well, I must be doing something right. Y'all don't know what I 35:55 guess. Yeah. Yeah. Well, you also have to be careful to with your membership of when you go to bar what you pick? 36:01 I do. And it's funny, obviously, you know, when people ask me, what's your favorite bourbon Kentucky bourbon is always my answer. But in it, what I usually try to do one of two things I'll usually try to drink from the county I'm in. right then. I also tend to favor our chairman or Chairwoman right now, at the time if you know this year is the heaven Hill, year to chair the KDA. And our great friend Jessica pentagrams. For heaven Hill, general counsel is is the new Chairwoman, so you'll probably tend to see me drink more heaven Hill products this year. But then there are some bars I go to and you know this Eric, what do you want and just surprised me, you know, just just mix me a good old fashioned then and I'll go from there. 36:48 Yeah, the his memberships got spies on him. 36:51 Yeah. 36:54 They have to though. Yeah, that's right. 36:55 And so I guess one of the other things I want to talk about a part of the lobbying effort here is, you know, There has to be it's got to be frustrating because we're This is a syntax basically at the end of the day right like it's alcohol and I would imagine that government just look at it like it's an easy target right an easy target attacks. When you won't like your rumblings of anything like is it like Alright, here we go like put the bat signal in the everybody get together. We're going to fly there. We're going to squash this before it ever blows up. 37:22 Well, first of all, yes. That's when you look at the government affairs strategies for your strategy number one is always hold the line on taxes. Everything else is one a one B. And Fred, highlighted our 2009 bourbon Tea Party in which we poured bourbon on the Capitol steps. And if you go to my office on top of the cabinet, I have the empty bottles in there that serve as a daily reminder for me and never forget that you know, yes, right now they're your friend but in thirst or for revenue. The first place they usually look is cigarettes or alcohol or one of the what they We think of as sin industries. But I think we've done a good job, you know, challenge changing the conversation in the culture in Frankfurt, especially from sin to signature. And that 2009 bill was probably the best wake up call for the industry and the association. That is one of the best things that ever happened to us. I mean, I can tell you the dates It was announced, if it's ingrained in my memory is announced on February 6, they pass it on Friday, February 13. That took effect on April Fool's Day. I mean, you couldn't have written a better script for how all this went down. But you had the bourbon industry and not just bourbon the alcohol industry in general because you had the beer truck circling the Capitol. You know, we galvanized they in you, we fought the governor, the Senate president and the Speaker of the House on an issue and came within one vote of killing that in one week. And it brought us together more, more and quicker than anything could have. So it's actually a blessing in disguise. For us, because we held an emergency meeting after that, February 26. See, these are how important these dates were to me and the history. And one of our board members looked at the rest of the board and said, Are we really a signature industry? Or is that a self portrait? And you could see everybody just kind of living, they physically took a step back from the table and went, you're right. Are we really a sanction? We'd like to think we're a signature in se, but are we? And so they said, what do we need to do? And so we said, All right, we need to have an economic impact study that shows what our impact is to the Commonwealth, we need to start talking about bourbon not just as a drink, but as part of the culture and the economy and tourism and things like that. And so once we started doing that, and we did, we came up with the first ever economic impact study and it is such a tool for the industry, you know, to showcase what we mean to Kentucky that we do it every two years now. And it's a no brainer. We just know we do it every two years. To update and so that gives us also the ability to forecast right what jobs are going to do what we think is going to be coming in there and down the line. But once we started talking about bourbon as economic development and tourism in and investment in jobs, it really changed the focus here in Frankfort, that we weren't a sin industry more as as Fred said earlier, because I remember sitting in a meeting in 2010 with Bill Samuels and and senate president or Senator Robert Stivers, who's now senate president and him looking as the saying you are not a signature industry. You're an image industry, but you are not a signature industry. Coal is a signature industry because he's from the coal fields of Eastern Kentucky. And now to hear him stand up and say you may be the only signature industry left in the state because coal is is dying tobacco is dead. You know, horse racing definitely has its challenges. That's, that's been, you know, a 180 turnaround from where we were 10 years ago. But it's a lot of it's been a lot of hard work, educating legislators. And, you know, in all, like all the other tools that a trade association uses, like political action committees and things like that, to make sure that they know that we appreciate their support and changing these laws. Transcribed by https://otter.ai
Bourbon is Kentucky’s signature industry and it’s enjoying a renaissance of sorts in the Bluegrass. Congress declared bourbon America’s only native spirit in 1964 and the bourbon made here at home is enjoyed all around the world. In fact, Kentucky provides 95% of the world’s bourbon. According to the Kentucky Distillers’ Association bourbon is an $8.6 billion industry here in Kentucky, generating some 20,000 jobs. Right now there are 68 distilleries in 32 counties with more and more products coming on the market. In this episode of Uniquely Kentucky Eric Gregory, the President of the Kentucky Distillers’ Association is talking all things bourbon!
Eric Gregory, President of the Kentucky Distillers Association, called in to talk about Senate Bill 99’s negative impact on the bourbon industry. The bill would allow wine to be shipped out of state, but for some reason shipping bourbon would still be illegal. Craft beer would also remain illegal. Get Eric’s take and find out how to make your voice heard, if you so desire…
Larry Kass has done it all at Heaven Hill. Public relations, brand management, legal, and even more behind the scenes rolls over his 20 year career. Larry first made an appearance on the podcast back on episode 167. You're going to hear about growing some small family run operation managing a few brands turned into hundreds, how the infamous Rittenhouse Rye 21, 23, and 25 year bottling came into existence, the disappearance of Heaven Hill 6yr BIB, and the original partnership with the Kentucky Distillers Association before it was a real thing. This is a real piece of history and we wish Larry years of relaxation in his retirement. Show Partners: Toast 2019 with Barrell Craft Spirits New Year release. Selected and blended barrels from 6 distilleries in 6 states to capture the holiday spirit. Available in stores beginning in November Show Notes: This week's Above the Char with Fred Minnick talks about Bourbon Geek Pricing Fred, tell us a little about Larry Let’s start at the beginning. Before coming into Heaven Hill did you have a fascination of spirits? We’re you doing the job of 45 people back then? Did you ever find a knack for brown and aged goods? Who really stood out for you? What was marketing like for whiskey back in 1998? Talk about the Rittenhouse Rye 21, 23, and 25 years What do you think of the secondary market? Do you all use it as market data? Is that why we saw the end to Heaven Hill 6yr Bottled In Bond? Give us a story about a writer that pissed you off over the years Do you think Heaven Hill has done a poor job at PR over the past few years to whiskey geeks? Who are the leakers? Fred has feelings of remorse about Elijah Craig 12 Take us through the days of high aged stuff like Martin Mills 24 year that were part of the export market. As a brand manager, how much influence do you have into the final product? You’re part of the original KDA partnership Can you leave bourbon? What’s the retirement plan? What's the proudest thing you accomplished in your career?
A competitive spirit drives Chris Morris in his pursuit for excellence as a master distiller. A Louisville native, Morris is only the seventh master distiller at the Brown-Forman Corporation since 1870, as well as its current spirits historian. He is responsible for maintaining the award-winning taste of the Woodford Reserve family of brands and serves as brand ambassador at trade and consumer functions. Morris is one of three generations in his family to work at Brown-Forman. He began as a trainee at Brown-Forman in the central lab under the master distiller in 1976. He left to work for Glenmore Distillers in 1988, and then United Distillers when it acquired Glenmore in 1991. He returned to Brown-Forman in 1997. It was at this time that he was chosen to train as a master distiller. Morris has served on the boards of the Kentucky Distillers Association and the Kentucky Bourbon Festival. He has also had the honor to judge at the International Wine and Spirits Competition and the International Spirits Challenge.
When you've worked at the same place for 60 years, it's hard for your colleagues to keep a secret from you. Wild Turkey and the Kentucky Distillers Association managed to keep a secret from Jimmy Russell for months, though. This Wednesday will be his 60th anniversary at the distillery, and last week, the KDA held a luncheon at Wild Turkey to honor Jimmy with only the sixth lifetime honorary membership ever presented by the association in its 130-year history. We'll hear from the "Buddha of Bourbon" on just how surprised he was, along with the KDA's Eric Gregory...and Jimmy even gives us advance details on a new release of Wild Turkey Forgiven, too. In the news, there are plenty of new Bourbons on the way, along with several new single malts from Scotland, and we'll also get some of the reaction to last week's interview on whisky labeling issues with Steve Gertman of California's Ascendant Spirits.
Irish Whiskey has been the fastest-growing segment of the whisky business for the last several years. William Grant & Sons acquired Tullamore Dew last year, and has been investing millions of Euros to build the brand. A new "Irish True" marketing campaign for Tullamore Dew debuted this week in New York City, and we'll hear more from John Quinn and Shane Hoyne about the brand's heritage and its future...which may include a new Tullamore Dew distillery at some point. In the news, the Kentucky Distillers Association and Sazerac settle their legal dispute over the Bourbon Trail, new whiskies from The Glenlivet, Kilchoman, and The Whisky Exchange, and WhiskyCast gets a boost from Hollywood!
Dennis Hendry is one of the true characters of the whisky business. He manages the visitors center and leads tours at Aberlour, and is regarded as one of the top distillery tour guides in Scotland. You'll hear why in this week's episode, along with some of the behind-the-scenes stories that usually never see the light of day. In the news, a new lawsuit reveals the reason for Sazerac's split from the Kentucky Distillers Association, results of the latest McTear's whisky auction, and the cartoonists do it again...taking a swipe at Glenfiddich!