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EPISODE SUMMARYIf your content feels solid but sales still rely on referrals or launches, this episode is your fix. Chelsea unpacks Emotional Scheduling, the empathy-driven messaging and positioning framework that helps your message hit right when your audience is ready for it.You'll learn how to map emotions to time, align your marketing with your audience's real-world rhythms, and use timing to create resonance that sells on a random Tuesday. No big-data creepiness, or fake urgency required... just empathy, psychology, and well-timed, hella strategic storytelling.IN THIS EPISODE YOU'LL LEARN...What Emotional Scheduling is (and what it isn't) How to use temporal landmarks to predict when your people are most receptiveA 3-part process for matching your message to their current emotional and mental stateHow to choose what to sell when, and position it for maximum resonanceHow Emotional Scheduling creates natural urgency — sales that feel inevitable, not forced or pressure filledReal examples for Q4 ]Common mistakes — over-planning, using it like a holiday calendar, ignoring your own emotional rhythmKEY TAKEAWAYS AND CONCEPTSEmotional Scheduling: Match your message to your audience's emotional, temporal, and psychological rhythms — across a season, quarter, or week — so your marketing lands when they're actually ready to move.The 3-Part Process...Emotional Landscape Check-In — Where is your audience emotionally, mentally, and energetically this month or quarter?Behavior Pattern Spotting — What are they doing, avoiding, or spiraling on? What micro-behaviors reveal readiness?Match the Message to the Moment — Choose the story, offer angle, or reminder that meets them here and makes taking action feel safe.Natural Urgency: Instead of “buy now” tactics, use emotional timing to show why now makes sense for them — their goals, energy, or season of life.Prompts From the Episode→ What are my best-fit people thinking, feeling, craving, or Googling right now?→ What's happening in their world (seasonally, culturally, personally) that's shaping that?→ Given that, what story, reminder, or tool would make them feel seen and safe taking action today?→ How does this relate to my offer's promise — what's the natural entry point?WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what's working, what's not, and what to say next.→ Book an Audit

This is part one of the Emotions Are Expensive: the emotional cost of doing business and how to stop paying it Series.In Emotions Are Expensive, we'll be digging into the five biggest feels that keep founders spinning out, riding emotional highs and lows around launch goals and marketing metrics, dancing in and out of our least favorite place: burnout, apathetic, I-think-I-might-hate-my-business land.I'll send an essay and some resources on each big feel on Tuesdays, and drop a complementary podcast on my freshly re-launched podcast, The Resonance Effect, on Fridays. Emails will be more theory, podcasts more practice on how to work with and digest each emotion.Click here to read the essay on rejection and get on my list.EPISODE OVERVIEWIf rejection still rattles your confidence, this one's for you. In the first episode of the Emotions Are Expensive series, Chelsea guides you through a nervous-system training that helps you expand your capacity to feel rejection without collapsing, people-pleasing, or spiraling into burnout. You'll learn how to “stretch” your emotional tolerance for “no,” reframe what rejection means inside your business, and practice selling, pitching, and showing up with more steadiness and safety in your body.IN THIS EPISODE YOU'LL LEARN...Why rejection registers as a real threat to your nervous systemHow to use nervous system “stretching” to build emotional resilienceA guided practice to release the physical stress of rejectionHow to stop paying the emotional cost of no's, unsubscribes, and missed goalsA weeklong experiment to safely invite small rejections and increase toleranceHow rejection tolerance translates into stronger, steadier sales energyKEY TAKEAWAYS AND CONCEPTSEmotional Capacity: your nervous system's threshold for discomfort determines how consistently you can sell and stay visibleStretching vs. Forcing: resilience is built through gentle exposure and regulation, not white-knuckling or avoiding discomfortRejection Practice: a guided somatic process to feel “I'm safe even when rejected”The Experiment: invite one low-stakes no each day for seven days to build tolerance and normalize rejectionWORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what's working, what's not, and what to say next.→ Book an Audit

Leadership in the fire service isn't about the badge — it's about the lives that depend on you. In this episode, Ralph Suppa opens up about the sleepless nights, the toll of responsibility, and the lessons learned from failure. If you've ever questioned whether you're doing enough for your crew, this one hits home.What You'll Take Away:Why real leadership means putting your people first — even when it costs you sleep or worseHow to face the crushing weight of responsibility without breaking under itThe mindset shift every officer needs to keep their crew safeWhy failure in leadership can become your greatest teacher If you're a firefighter who's stepping up to lead — or wants to — and you feel the weight of that responsibility, this one's for you.Support the show

Hello, wonderful listeners to The Armor Men's Health Show!  This week, Dr. Mistry and Donna Lee answer listener questions.  The first question is "can a hypospadia be reversed?"  The second question is a very detailed question about PSA issues and what can be done for a listener who seems to have very little symptoms but it's continually suggested by doctors that he may need another procedure.  Interesting!  Tune in to this podcast every week and we guarantee that you'll learn something new!  Yea...we said it!  Guaranteed!  (Allegedly.)  Thanks for listening and for sharing this with your friends!  Voted top Men's Health Podcast, Sex Therapy Podcast, and Prostate Cancer Podcast by FeedSpot.Dr. Mistry is a board-certified urologist and has been treating patients in the Austin and Greater Williamson County area since he started his private practice, NAU Urology Specialists, in 2007.  Donna Lee has worked with Dr. Mistry since 2017 and is now NAU Urology Specialists' Director of Business Development.  She's also a professional standup comedian. We enjoy hearing from you! Visit www.armormenshealth.com to submit a question and we'll answer your questions anonymously in an upcoming episode! Phone: (512) 238-0762Website: www.armormenshealth.comEmail: armormenshealth@gmail.comOur Locations:Round Rock Office970 Hester's Crossing Road Suite 101 Round Rock, TX 78681South Austin Office6501 South Congress Suite 1-103 Austin, TX 78745Lakeline Office12505 Hymeadow Drive Suite 2C Austin, TX 78750Dripping Springs Office170 Benney Lane Suite 202 Dripping Springs, TX 78620 

Ever wondered how a makeup artist built and SOLD a tech company with NO tech experience? In this episode, Nicola Gunby, Co-Founder of Cliq, reveals her journey from makeup artist in Australia to successfully exiting her beauty tech platform and launching and raising half a million for her new community app CLIQ.

We have a new series this summer on the Morning Show called "Beach, Please!", where we'll feature some of the best coastlines in the province. And we're starting the series in the Lumsden area. For years, the municipally-run Lumsden North beach was a hidden treasure, however in 2022, the rest of the province found out about it. The CBC's Leigh Anne Power went to the beach to find out more.

Dobar dan, You are in for a treat! We have for you our latest installment of the LLC Sing Alongs. Get your ears ready for Olivers Žuto lišće ljubavi. Join us as we crank out another hit for you to learn new vocabulary from, can't wait!The Super Slatko Report will take us to Makarska, a scenic coastal town that will leave you wanting to visit it yourself.A super fun pod awaits!Visit our website: https://www.letslearncroatian.com/We have a YouTube channel: https://youtube.com/c/LetsLearnCroatianLLC Merch Store: https://www.letslearncroatian.com/llc-storeKeep the content flowing, donate to the LLC: https://www.letslearncroatian.com/llc-supporters-pageBuy the LLC a Cup of Coffee: https://www.buymeacoffee.com/infoKX Collaborate with LLC: https://www.letslearncroatian.com/become-a-sponsorDo you FaceBook, we do: https://www.facebook.com/llcpod/?__tn__=-UC*FWe even do Instagram: https://www.instagram.com/llcpod/?hl=enTeeDee's Soapshttps://www.teedeessoaps.comHello LLC Prieteljie!We launched a Buy Me a Coffee supporters page. Here's your opportunity to become an LLC Members. Lots of incentives, including: an LLC Members Only Magnet, automatic entrance to any LLC Member Only raffles & prizes and access to the LLC Members Only page on our website, where we upload new content monthly.Click on the link below.https://www.buymeacoffee.com/infoKXHvala, Bog!Backroad Odyssey Traveling America's backroads, history lovers - Noah and Noodles - uncover...Listen on: Apple Podcasts SpotifySupport the Show.

IN THIS EPISODE, YOU'LL LEARN: 3 of my favorite ways to connect with clients the importance of be sincere and a little secret I do to check on clients. Love this episode? SUBSCRIBE to never miss an episode on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! DON'T FORGET! Tell us your favorite parts of this episode and leave your rating! Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠!!!! Follow on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Never miss an announcement! Be a VIP ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HERE!⁠⁠⁠⁠⁠⁠

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Lauren and Chan are so excited to have Madi from The Bad Broadcast on the podcast as they chat the things they know in their 30's that they didn't know in their 20's.  Listen in to hear some life lessons from three Bad Broads who occasionally have it all together, including feelings about karma, the value in investing in relationships, thoughts on cutting off friendships, left swipes being as important as the right swipes, thoughts on the Carrie Bradshaw life, why your 30's are so much better than your 20's, the three things Madi keeps on hand at all times, and Chan's words of warning to all 20 somethings.  Plus, enjoy some hilarious stories about Madi's recent surprise gambling bender, the special hell that are podcast reviews, and baby name ideas. Click here to try the most magical gummies by EarlyBird CBD! Use code POPAPOLOGISTS for 20% off! Shop Clean Simple Eats protein powder and use code POPAPOLOGISTS for 10% off! To support the show, consider subscribing on Patreon, where you can get a bonus episode of Pop Apologists every Friday! Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered about how life might be different once you move abroad? In this podcast episode, we'll discuss some of the realizations I've had since living abroad. Here are the 10 lessons learned we cover: Americans don't understand how lucky they are. It's not that different to move abroad versus moving across the U.S.You don't need a car and it's freeing.I can keep strong relationships with my family and friends.There's not that many differences in how life works, but there are nuances.Some of the cultural assumptions that you think aren't real actually are.Unsupportive family will become supportive.When you move abroad you gain independence and confidence.You'll be lonely at times.I actually get to live the best life… Tune into the episode to hear about each one! Grab my free guide: 5 Exact Steps to Move AbroadWebsite: jordangiberson.comInstagram: @jordan.giberson

Welcome to the recording of my very first in-person event, REGARDLESS IN REAL TIME. In this episode we sit down with guest speakers, Evan Quinn and Cygne Cooper, who are the Founders of Hiyo: famously known as the "better than alcohol alternative" - a mindful social tonic crafted with organic adaptogens, natural nootropics, and functional botanicals for elevated mood and empowerment.  WHAT YOU'LL LEARN? Evan and Cygne share how they have created a lifestyle and brand that encourages balance, authenticity, and wellness, REGARDLESS of party culture, binge drinking, and navigating through today's over-indulgent world. You'll leave this episode understanding how to prioritize balance and make intentional choices in how you approach your evenings, with or without alcohol. THE HOW? Head to @regardlessthepod and @skylarsorkin for more information!

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months?  On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client's long-term value. Tune in to hear Ralph share exactly what they did, the changes they made, and practical tips you can implement immediately to improve your marketing message. IN THIS EPISODE, YOU'LL LEARN:  The customer acquisition amplification framework How to fix your messaging with the Creative Lab  Analyze your ads for performance and results The role of emotion in advertising What is conversion architecture? Why value-first marketing is so effective  How to align your ads with your marketing funnel Links and Resources: https://www.amazon.com.au/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 (Breakthrough Advertising) by Eugene M. Schwartz https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics) Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant)

What is a "pixel-less" ad campaign? On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore. Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook.  IN THIS EPISODE, YOU'LL LEARN:  The "pixel-less" ad campaign  This week's nugget: How to use Facebook's built-in reporting tool The loss of data as a result of the iOS 14 update  A content-first approach to marketing Why you need to stop taking people out of Facebook The best way to learn about ads: spend your own money on ads How to consistently feed the algorithm with good data Depesh's definition of a good ad Links and Resources: https://www.smcommerce.com/lander-smc43565707 (Smcommerce.com) https://depeshmandalia.com/bpmmethod/ (Depeshmandalia.com) Connect with Depesh on https://www.linkedin.com/in/depeshmandalia/?originalSubdomain=uk (LinkedIn) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant) Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)

What type of content performs well on TikTok? On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her team managed to 5X a client's TikTok views from 200,000 to a million. They also used the same strategy to increase another client's followers from 1,000 to 6,000, spending $40 a day.  Listen in to hear Dana break down her TikTok ad campaign strategy and the unique content ideas you can use to blow up on TikTok. Discover why advertising on TikTok is more effective when musicians throw in a mix of organic content and paid ads. IN THIS EPISODE, YOU'LL LEARN:  Why TikTok is perfect for artists How to blow up on TikTok Impact of combining paid and organic content Taking advantage of TikTok's instant page Unique content ideas that work every time The benefits of creating really good content on TikTok What to do when campaigns are not driving intended results Links and Resources: https://www.themoxigroup.com/ (Themoxigroup.com) Dana's email - Dana@themoxigroup.com https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant)

What exactly makes TikTok perfect for artists? On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertising agency. What's interesting about Dana is that she's only been in the TikTok space for less than six months, and she's already driving results for her clients.  Whether you're a singer, songwriter, visual artist, or performer, you can use TikTok to launch your visibility and popularity beyond the app. Listen in to learn unique content ideas you can use to blow up on TikTok, get your music discovered by millions of new listeners, and raise your artistic status online. IN THIS EPISODE, YOU'LL LEARN:  Why TikTok is perfect for artists This week's nugget: How to use TikTok hashtags to grow your reach How to promote your music on TikTok Why consistency is the key to TikTok success Understanding TikTok ad targeting dos and don'ts How to use TikTok's Instant Page Links and Resources: https://www.themoxigroup.com/ (Themoxigroup.com) Dana's email - Dana@themoxigroup.com https://geniusurl.com/ (Geniusurl.com) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)

Want to know how to build an exciting personal brand in a few easy, actionable steps? On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand.  Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished persona is the quickest way to lose trust. And people don't buy from people they don't trust. Tune in to hear Willie share what Kasim calls the ultimate masterclass to building an authentic personal brand.  IN THIS EPISODE, YOU'LL LEARN:  How the Duck Dynasty was born The role of authenticity in personal branding Willie's biggest successes and failures  Why you need to embrace the possibility of failure Ways to invite opportunities into your life How to differentiate yourself in a competitive market Side note: how to raise your kids the right way Links and Resources: https://duckcommander.com/ (Duckcommander.com) https://buckcommander.com/ (Buckcommander.com) Book - https://www.amazon.com/American-Entrepreneur-Fascinating-Stories-Business/dp/0814438598/ref=sr_1_1?crid=35N1990L8DWTN&keywords=American+Entrepreneur&qid=1664771777&qu=eyJxc2MiOiIyLjYwIiwicXNhIjoiMi4zOCIsInFzcCI6IjIuMzAifQ%3D%3D&s=books&sprefix=american+entrepreneur%2Cstripbooks-intl-ship%2C335&sr=1-1 (American Entrepreneur) Connect with Willie onhttps://www.instagram.com/realwilliebosshog/ ( Instagram ) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant) Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)

What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand? On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience with his authenticity. Listen in to hear Willie share how he managed to build multiple e-commerce brands, star in a reality series, run a successful business and still have time for family. IN THIS EPISODE, YOU'LL LEARN:  What it's like running multiple businesses This week's nugget: Get into every interaction with a helping mindset Why you need to have the right people in the right roles How to lead with humility and still communicate clear expectations The downside of being a celebrity The future of streaming and the rise of on-demand video How to choose the right opportunities for your brand Links and Resources: https://duckcommander.com/ (Duckcommander.com) https://buckcommander.com/ (Buckcommander.com) Connect with Willie onhttps://www.instagram.com/realwilliebosshog/ ( Instagram ) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)

What can you do right now to improve ad performance on Meta platforms? On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results. Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework. IN THIS EPISODE, YOU'LL LEARN:  What is Meta's Performance 5? How AI is changing advertising The benefits of diversifying your front-end ad messaging Why you need to check if the Facebook Conversion API is working or not Business results validation  In-platform conversion and after-the-click experience Creators for direct response advertising Why Facebook favors ads that run according to their playbooks Links and Resources: https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable

What is the future of Meta advertising - and is it time for marketers to start embracing AI?  On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing Summit. Ralph attended the invite-only event designed for market leaders in the performance marketing space.  Everybody seems to believe Meta is in crisis. For the first time ever, the company's growth is slowing down after almost 20 years. So the big question remains, what does all this mean for marketers? As Ralph explains, ad performance is all that matters. And so far, Facebook ads are still driving results. But you have to know Meta's agenda if you are to be successful on their platforms.  Listen in as Ralph reveals all the secrets from the Meta Performance Marketing Summit and what marketers can expect from AI-generated ad campaigns. IN THIS EPISODE, YOU'LL LEARN:  The future of Meta advertising This week's nugget: Drive traffic to your website and get people's emails using retention.io  The Performance 5 and Facebook advertising success How to ensure your cold outreach is not violating anti-spam laws The core aspects of AI-generated ad campaigns Why Facebook is way better at split testing than Google Facebook and Google favor ads that run according to their playbooks Links and Resources: https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable