Podcast appearances and mentions of marty weintraub

The cost-of-living pressure created by high inflation and rising interest rates hurt consumers, of course. But it's also creating headaches for many retailers. In this episode, Marty Weintraub, leader of Deloitte's National Retail Consulting practice in Canada, joins us to explain the many ways that the cost-of-living squeeze Canadians are feeling is also impacting the retail sector, from a sharp uptick in shoplifting to a squeeze on mid-tier stores. ----- More episodes of Free Lunch by The Peak: https://readthepeak.com/shows/free-lunch Follow Taylor on Twitter: @taylorscollon Follow Sarah on Twitter: @sarahbartnicka Subscribe to The Peak's daily business newsletter: https://readthepeak.com/b/the-peak/subscribe

This week on The Ad Project, we welcome Marty Weintraub from Aimclear. Marty is an entrepreneur, marketer, photographer, and speaker. He founded Aimclear®, a driven, integrated marketing agency dominant in customer acquisition, winner of 27 US Search Awards including 7X most recent Best Integrated Agency. Credits include Airbnb, Uber, Eurail, PayPal, Venmo, eBay, Dell, LinkedIn, Etsy, Gumtree, Firestone, INC Magazine, Amazon, Carewell, Famous Dave's, Martha Stewart Omni, Intel, Travelocity, DECC, Semrush, Optmyzr, Neustar, Macy's, GoDaddy, 3M, Siemens, Land's End, and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. In this episode, Marty discusses his agency's approach to performance marketing, brand building, public relations, and data analytics. Marty shares his valuable insights about the current state of marketing in 2023 and its future. He notes the ongoing changes and challenges in the industry, including layoffs and shifts in resource allocation due to the rise of AI. He describes the cyclic nature of the industry, with professionals moving between in-house positions, agencies, and consultancies.Marty also emphasizes the need for marketers to adapt to the evolving landscape and ensure their skills remain relevant in the age of AI.Overall, this episode provides a glimpse into Marty's background and the current state of the marketing industry with a focus on the impact of AI. Connect with Aimclear: www.linkedin.com/in/aimclear/Connect with Marty: www.instagram.com/martyweintraub/www.facebook.com/marty.weintraub

We all know that prices are going up (and have been for some time, now). But how do retailers actually decide when and by how much to raise prices? Is it just a simple matter of charging whatever people will pay? Or is it determined by their own costs? And have businesses been using pandemic-era supply chain problems as an excuse to raise prices now, or have they been forced to do so by factors beyond their control? On this episode, Marty Weintraub, head of Deloitte's National Retail Consulting practice for Canada, joins us to break down how retailers are setting prices in the inflation era. We cover: The state of supply chains and how they're driving price. How consumer behaviour has changed after more than a year of inflation. Where consumer demand is falling, and where it's holding firm. How technology has changed the way companies set prices. Why many companies are raising prices rather than trying to steal market share. Whether "excuse-flation" is a real phenomenon. How the Canadian and US retail landscape differ right now. ----- Links: More episodes of Free Lunch by The Peak: https://readthepeak.com/shows/free-lunch Follow Taylor on Twitter: @taylorscollon Follow Sarah on Twitter: @sarahbartnicka Subscribe to The Peak's daily business newsletter: https://readthepeak.com/b/the-peak/subscribe

Join us for this week's episode of Suds & Search, as we chat with Marty Weintraub, Founder of Aimclear. Grab a cold drink and get ready for a talk about ChatGPT and how our industry will be disrupted forever, and how he uses LinkedIn to generate business opportunities

Today I'm with the one and only Marty Weintraub. Marty and I start by discussing his background in marketing, and advertising. We then dove into psychographic marketing, how it impacted the 2016 election, how it's changed since then and much more. We also touch on how ChatGPT is getting used, where it's going in the future and how it impacts marketing. With that, please enjoy my conversation with Marty Weintraub.

Links & ReferencesMarty Weintraub's LinkedInAimclear WebsiteWhy We Buy, a book by Paco UnderhillFacebook Marketing to the (Lunatic) Political Fringe, a post by Merry MorudAimclear Psychographics Purple Cow, a book by Seth Godin

People are gearing up for holiday shopping as we speak. One of the big questions hanging over us: more than a year into the pandemic, what kind of role will online shopping play vs. the traditional brick-and-mortar experience? Deloitte Canada has released a new outlook on holiday shopping to answer those questions and more. Marty Weintraub, Deloitte Canada's national retail practice leader and author of the report, joins BIV Today to discuss what we should expect this year from the holiday shopping experience. Tyler Orton hosts.  See omnystudio.com/listener for privacy information.

Marty Weintraub, Partner, and National Retail Practice Leader at Deloitte Canada talks about online commerce exploding, and big retail thinking of going small.  But should they?  See omnystudio.com/listener for privacy information.

In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. AimClear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

-It’s the second debate between US President Donald Trump and Democratic Nominee Joe Biden tonight.  That’s set to get underway at 6 p.m. Pacific and they’ll square off at Belmont University in Nashville.  Guest: Reggie Cecchini, Global News Washington Correspondent. -How are you planning to deal with all the shopping during the holidays this year?  Deloitte Canada did some research to find out how people will buy presents and stuff for the house over the next few months. Guest:  Marty Weintraub, national Retail leader at Deloitte Canada. -A man in North Vancouver has a 923-lbs pumpkin on display and did you know there will be a rare blue moon set to appear on Halloween? Guest: Niki Reitmayer, CKNW Mornings contributor -What can owners expect for the next round of small business support? Guest: Mary Ng, Minister -A record number of new cases of COVID-19 announced yesterday, 203.  Our numbers had been trending in the right direction for weeks.  Guest: Caroline Colijn, Canada 150 Research Chair in Mathematics for Infection, Evolution and Public Health at Simon Fraser University. -Lots of sunshine to enjoy yesterday, but winter is coming! Global News meteorologist Mark Madryga joins us to chat about what’s on the horizon, especially if you’re heading out of town.  Guest: Mark Madryga, Global News meteorologist.  -Did any party really gain anything from the talk about an early election?  We get the Non-Confidence vote analysis and what is happening going forward.  Guest: Darrell Bricker, IPSOS Public Affairs CEO. -You might think that you like Halloween, but our guest is super determined not to let the pandemic ruin the fun!  Guest: Matt Reed -We are highlighting the success of a local organization founded to provide food to those who need it right now.  Vancouver Food Runners launched in March and they’ve helped distribute almost 150,000 meals worth of food since it began.  Guest: Tristan Jagger, founder of Food Runners See omnystudio.com/listener for privacy information.

What is the future of the mall? Marty Weintraub, Deloitte Canada's national retail leader, explores how malls will need to adapt to survive in the post-pandemic world. The report discussed can be found here: bit.ly/3fN3mCd See omnystudio.com/listener for privacy information.

Published Nov 11, 2019 VIDEO TRANSCRIPT Chris Hogan - Good day world, Chris Hogan coming to you from Burleigh Heads studio here at MeMedia, for episode 111 of Get Fact Up, and I have with me guest today Mike Clark, who is the Queensland state leader for the Key Person of Influence. And if you haven't heard of the Key Person of Influence, basically you might know of a guy by the name Dan Priestly, who's an Australian who moved offshore and developed a great programme called the Key Person of Influence, and wrote several books around it as well. So, Mike, welcome to the show. - Beautiful, welcomed to be here. Thanks for having me Chris. Chris Hogan - Mate so, how did you come to be here in Queensland running Key Person of Influence programme? - Do you want the short story or the long story? Chris Hogan - No Mike, well, yeah. No. - No, I mean, so Dan is the creator of Key Person of Influence. The methodology that effectively we stumbled across by the first sort of six years of my career and our career together, we spent a lot of time with people in business, who had a shit tonne of influence basically. People, I mean, you mentioned Richard Branson, so we used to put him on stage in the UK, people of that calibre and a few levels beneath. And then when you spend enough time with people who do business in that sort of capacity, you realise that the way they operate, the way they think, they think differently to a lot of different business, or normal business leaders do, everyday business leaders. So, basically from, you know, short story is with business with Dan here in Australia we had a, my first year of business had a pretty rapid success, taken a business from one mill to eleven million turnover, they couldn't sustain the growth, so we found ourselves jumping on a plane, going to the UK, and would master the art of running events which is how we gave this business so much growth, and then-- Chris Hogan - There were Triumph in events? - Yes, Triumph at events, that's right. And so then we found ourselves in the UK, launching a few speakers, promoting people, as I mentioned it, who had a lot of influence, financial crisis hit, our business fell apart , and we were given some sage advise by an organisation and a guy who's had a huge impact on our business, who just said listen, you're not building any intellectual property in your business, until you actually build intellectual property, you make some good money, you know, promoting other people's stuff through selling events, 'cause we were events and promotional organisation at the time. And he said until you actually develop your own intellectual property, you won't be able to build anything evaluation in your business. And that was the pivotal moment, because that was the moment then, when Dan sort of consolidated, you know, all these observations we'd seen from working with these influential business leaders, and figured out that there's five key pillars that they consistently applied, and he wrote a book about it. And so the premise was, what if we could show everyday business leaders who are struggling to stand out, how they can have greater influence by applying these five pillars. And then, that was 10 years ago, you know, jump forward, you know, we've now had 3000 people work with us and we've crossed 8 cities around the world, four continents, and I work with us over the 12-month journey, which we call an accelerator, and it just works, you know, it just really works, and I took that as my cue around that time, to step away, to grow a business that I scout across Europe. But I've reconnected with the guys after 2017, after I exited my business, birth of my second daughter was very difficult and challenging. Thankfully we made it through it, very grateful for that, but it shook me to my core, being away for 12 years, living in the UK, and I thought, you know what, time to come home. I started catching up with Dan a bit more frequently, and you know, pitched me an idea, he said, "have you seen your work team since you stepped away?". And I was like, "No I haven't, what's up?". And then so I just sort of checked-in, I was just blown away by the level of commitment that we have to just helping people implement. So we basically give away our ideas for free, get people to engage in those ideas, and they go, "Wow, that resonates.", and then, we pay for it, you know, and I believe businesses these day, they'd need to charge the implementation of the ideas. And so that's what the accelerate is about, and I spoke to a lot of people, like literally 100s of them before I decided to make that step, and the feedback that I got was just exceptional from hundreds of clients, and so I said, well, how about we hatch up a deal on our licence in intellectual property, to get back involved at the game, and so I've moved my family back 14 months ago, to now, basically we are, you know, a licenced intellectual property for the state of Queensland. So I'm working, going around Queensland, finding some world-class business leaders. So, that's the medium story I'd say. Yeah, fantastic. And what I find fascinating is that this, apart of the story that I didn't know, and you know, my perception was that Dan sorter it a little bit of business here, and then, you know, but did a lot of business in the UK, and was about to launch his Key Person of Influence work and ran a programme in Brisbane that I turned up to, so that I met him about just before he released his first book. - [Mike] Okay. Chris Hogan - But he was, I guess he was stress-testing some of those ideas in his workshops maybe, and-- - Absolutely, yeah. The early years of it, I mean, it's sort of, so what we do now is we show people how to turn their ideas and their thinking, and what I find is that a lot of business owners and entrepreneurs have a lot of influence, but it's just poorly packaged. It's like, in a one-to-one conversation they can skit somebody a prospect who maybe has a perception about what they do, what they industry, and then when they sit down with this business leader, this business leader is able to have a conversation and share these light bulb moments, to get and go, "Whoa, hang on, "I didn't realise it was like that, "I didn't realise the stats on things, "and I didn't realise that that was the problem "associated to it.". And then as a result of that, they can completely shift the mindset of the individual. And so that's what thought leadership is effective, that's what influence is, it's shifting the mindsets of people, almost like changing the radio dial, from one station to another, and so effectively, the idea around it is that you then need to just package that more intelligently, into intellectual property. So the way that ideas work, they have my ideas, to method, to product, to software, which becomes intellectual property that's highly scalable. And so, in the early stages, just like we did and we show our clients to do, Dan was going out there and saying, "Well, these are the things that I think, "these are the five pillars I think "that are the things that people need to apply.". He did some personal coaching with a few clients, to just get them to do that, and then when we launched in the UK, we had these people staying up on stage and go, "Yeah, actually, you know, I've applied these five things, "they frickin' work." Chris Hogan - Yeah, exactly. - And then we had a lot of highly, you know, a lot of very experienced mentors, who would also share in that sort of, you know, who could also resonate with those five pillars. And that's what I did intuitively. And so, the reason I share this is because it's the process and the method, the same thing that a lot of business owners do, that they know they're sitting on something valuable, but what we've got to do is we've got to go out there and then basically codify that as effectively, codify that, put into method, put it into framework, put it into an infographic so now it makes a visual sense, and then we need to then go out, and basically, stress-test it, and prove that it is the actual thing that does get the result. So, that's the sort of, that's how it all kicked of. And obviously we're now 10 years into it where, and I got a lot of case that is behind it. Chris Hogan - Yeah, exactly. And because I've met Dan so long ago, to be honest, I believe there is no such thing as that original idea, so, you know, I met Dan, I was influenced by many other people, you know, across the industry, Marty Weintraub from Aimclear, I don't know if you know him, you know, Simon Sinek, you know, Seth Godin, there's just so many authors and amazing people around the world that have helped influence and shaped the methodology that we implement here. But what I find absolutely awesome and amazing is that I've started the KPI programme and I've seen what you guys are doing for me that I've been doing for clients for years, but I needed you guys to do it for me, because I couldn't do it for myself. It was hilarious, like, oh God, I do this stuff for people, you know, I help them understand who their client is, I help them understand what their values are, but I'll be back at it if I can do it for myself. And it was... And that was part and parcel of problem and that we hadn't actually really codified, we haven't really codified. We had a methodology, but there was elements missing in the system and the process and the codifying of it, hadn't been properly stress-tested, and so, thank you for the push, you know, several months ago, where you said, "Look Chris, just get that idea "and get out there and stress-test it." And that didn't just come from you, Grant Cardone said that on stage at Success Resources Australia event as well. The time from idea to actually implementation or execution needs to be super short, because you need to know if it's gonna fail or not. And that time frame, if you keep it nice and short, then essentially you can iterate on that and move forward. - Give feedback. You expect your first version to be crap, it is a bit of, just as, manage expectations. Chris Hogan - Well, it's awesome in your own world, right? - It is, it is. Chris Hogan - [Chris] It's awesome in your own world. - Expect the first version and the second even to be crap, and you iterate, but you get to take that feedback and go from there, but just touching on a couple things you mentioned there, mate, is there's this phenomenon called proximity buyers, and that's what we observe, is that, as business owners, we've got so many ideas, and particularly someone who is highly creative like yourself, you have so many ideas, and where it could be going, that stuff. Chris Hogan - Yeah, that wake me up at 3 a.m. in the morning. - Exactly, right. And 'cause you've been sitting on these ideas for so long, and sometimes it could be months, sometimes it could be years. I just worked with a client recently, who's been saying, she's literally just gotten out of financial planning, and she's been wanting, she's exited a business, just joined us, and you know, I've been wanting to get this idea off the ground for like years, but has just been not able to do it yet. You know, so sometimes these things get so close to us and there's so many elements to it. So the phenomenon of proximity buyers is effectively, it's hard to delineate the things that are closest to us, which are the ones that are valuable and which are the ones that are crap, basically. Chris Hogan - True, true. - So, basically it's almost like we devalue and we underappreciate the things that are closest to us. Like, if you just ask most spouses that question , it's a phenomenon, your partner was like, "Honey, you be doing this and this." as she keeps mentioning this a few times, you're like yeah, yeah, okay, and all of a sudden somebody else says it, and then you go, and then you come back, "Hey honey, guess what?" she's sitting there like, "Mate, seriously?" . You know. Chris Hogan - I think it's hilarious that you brought that example. 'Cause it's exactly what's happened in my life. I have a mentor that says a lot of the same stuff as my wife, and took a little bit of time for me to actually recognise that and go, you know, I'm just gonna listen to you. - You're one of the best mentors, right? Chris Hogan - [Chris] Yeah. - Completely. You're not alone with this, you're not alone. And it's one of the things that for a lot of our clients is some of their biggest insides is that they're already sitting on, like, a huge mountain of value, and it's just, I've got a knack and our organisation has just found this knack of just teasing that outta people effectively, so you can just, we've already crossed over 60 different industries, it's not about the industry, it's about the lack of visibility and influence in the industry. And so the reason why this is so important, is that, you know, Pareto's law, 80/20 rule, is that, like, 20% of your clients generate 80% of your revenue, 20% of your clients generate 80% of your frustration. And likewise, for income distribution inside any industry is that typically the top 20% share an 80% of the spoils, you know, the revenue distribution in any industry, so the goal is to really get into that top 20% and the way we do that, is we have to become differentiated and the things that allow us to become differentiated often are the things that are closest to us like your story, your philosophy, your values, your ideas around this. And it's sometimes, is just having somebody else like myself and people and their mentors and our accelerator just get, whoa, hang on, get back to that, tell me that again. That's frickin' valuable. We need to package that up, you know. And so, it's easier when you get to sort of do that across a lot of different businesses like we do, so. Chris Hogan - Yeah, now I still remember, you know, it wasn't that long ago that we sat in your office at your house there, and my disparate thoughts and all of these things really close to me, and just being able to dump it on someone that was strategic and could see, you know, I guess similar things to what I can see when I'm talking to other people, so it was like, you were me for me. And, and, I... There was so much value in that. - Awesome, I really appreciate it. Chris Hogan - And you know, we uncovered, the values that are closest to me and why I do what I do, and it was a pivotable point. - Yeah, that's awesome. Chris Hogan - For not only me personally, but I believe here at MeMedia, you know, we've actually really discovered our true why. And it's actually changed our culture internally, and and we're applying, I guess, what I've learnt through that story and codify it, you know, what we do here, so our methodology, and our why and our purpose, you know, for our clients now, and have seen amazing results, like only in several months of changing up our strategy for them. - That's awesome. Chris Hogan - Yeah, it's pretty fantastic. - Can I just mention something on that, because I think this is really key, and it's what I'm really passionate about, is that what I've seen through working with literally thousands, tens of thousands of businesses, like, when we got to the UK, we were running events, I mean, at some stages 16 to 18 events in a week. It was just full on. I was living in this bubble for about, literally about five years were just eat, sleep, breathe, workshops, events, programmes. I didn't know any, I didn't have any friends over there so all the clients became friends, so it's just like this bubble of entrepreneurship that just was like intense. Chris Hogan - Wow. - And so, what I've seen over the years and what I've observe is that, a bit of my pet peeve around certain ways, that certain businesses are marketed around, getting people to lean out of their business, someone says hey, jump onto this funnel system or this tool and technique around, sort of just increasing your visibility. And the fundamental premise with someone that it's about building a system where you step away from your business. But it's not what I've seen to be true. What I've seen to be true is that business owners that love what they do, they lean into their business. You know, they lean into it. You don't have to lean into it forever. I was just hanging out with a guy last night, he's built up a phenomenal business here in the Gold Coast, and now he's got a management team, and you know, it is one day a week on that side, but he leaned in heavily, he leaned in for like 20 years, you know, and it was his passion, and the reason I share this is because I think, what I love saying and what I... I love hearing that story man, because, about what you just shared now, because a lot of times business owners, they can go through their business and then they've tried lots of different things and they just get a little frustrated sometimes just, a bit jaded with things and really part of what we're about is just helping business owners to peel back those layers and just to reconnect like, why are you doing this? What's the real purpose, and I'm saying this quite a bit at the moment, I will create a video on this soon but, is it I've really, I love it when business owners, their business becomes an expression of what they wanna see in the world, you know, it's not about leaning in and trying to build a system while you're stepping away from it. It's actually about building a business you want, is leaning to it further and build that up, and then an event in time once that's really up and humming and you then had executive management teams so it's then when you can step back from it a bit, right? But first and foremost, you've got to just lean in and just be, reconnect the passion, on why you do what you do, and it's awesome to hear that, like, you're then sort of helping your clients to reconnect with what they're doing. Chris Hogan - Well, it's not unlike Simon Sinek's story which I reheard again just two nights ago. - Oh, cool. Chris Hogan - He actually developed his, you know, start with why, you know, codified, you know, why, how, what. Why, what, how, sorry, might forget his golden circle, but he actually, that came from a story. And so to is as yours, your experience and many of the people that you work with, it's all your personal story, and that's what we're doing too, we're helping, we're taking people on this, you know, personal discovery journey, and you know, discover your personal values, your personal purpose and then your business just becomes a vehicle for that. - Spot on. Absolutely. Chris Hogan - Because if it can't be a vehicle for that, then it's being something that you're not-- - Exactly, you know you can grow it, right? Chris Hogan - Yeah. - It's sorta like you're tryin' to build something like that is, you know, I wanna have a successful selling but I don't really care about it. Chris Hogan - Yeah. - It's like, that never really works as a strategy. There are exceptions of the rule occasionally, right? But for majority of people that is not a good approach. Chris Hogan - I wait in borders, you know, a Subway or a McDonald's franchise, you know? Because they make money. But I don't really believe in that. I don't really, like, the food's gross, you know? My reason for being here is not actually helping people be healthier, you know, like, I'm just feeling their gut on their way to their next, you know, gig, you know, sort of things, so-- - And that's one of the confusing thing is there are some examples like I can't even think of my mind when that has worked for certain people but I think that for majority, as a rule of thumb, like a general rule of thumb, it just, it doesn't work, you know? And there are some exceptions to it, without a doubt. But, I just think that you're gonna have a better reality of the world, like, for me I keep coming back to this thing around, what's my ideal day? What does my ideal day, what does my ideal week, what does my ideal month, what does my ideal year look like? And that's what I'm shaping, you know, so part of like, what I'm doing now, my thing is business and human potential, and this, you know, entrepreneurship and human potential and boom, that's me and my core. Anyone who knows me throughout my life would say that's true. And so, this is an expression of what I'm doing. I often say this, I love my clients, I love what they're doing, and I can see myself doing this forever, you know? Maybe not as intense as what I'm doing now, but, you know, so and I just think that a lot of business owners that, like, your point around building business that isn't something you want to be, you know, seeing in the world, is it, there's always tough days in business. That's the thing, like, and if you're doing something where you're not really that passionate about it ends up becoming something which you just, you gonna check out when it gets really hard. And so, whereas if you love it, you know, it's ingrained of who you are, you see the tough days through. So, it is, you know, essential in business. Chris Hogan - Well, there's a whole, I guess it is the whole of a story behind that too, you know, when you're in the you're in a hole, there's a reason why you're in the hole and you've done several things wrong, and Jim Carrey actually, and passion, you know, passion actually only gets you so far. - Yeah, without a doubt. Chris Hogan - Because, Jim Carrey actually described it really well in, I think, a quote that goes around the internet quite a lot at the moment, that he believes depression is absolutely real, but he also believes that people aren't getting enough sleep, they don't have their nutrition right, they're not hydrating properly, they're not getting enough sunlight, they're not exercising, and so, you know, if you're in a hole, just look at all of those five things. How many of those five things have you actually done right in the last three days? Like, three days, seriously, you can be impacted heavily just awful last, right, or alcohol, you know, what's your alcohol consumption like? Are you having enough sex? You know, are you actually, you know, like, are you actually having enough human interaction, right? So I've just added three more, but-- - Yeah, your passion, just live in your passion too. Chris Hogan - But, yeah, but, I'm with you on the passion thing, but I think if you don't have these things-- - Yeah, a hundred percent. Chris Hogan - These things, then effectively you're not going to be able to function, and you're not going to be able to actually live your purpose. - Yeah, a hundred percent. Chris Hogan - And so, I had that experience recently where, a pressure cooker situation I'm so thankful for, very grateful for, but I hated going through it, was almost living an entire year and so out a week, and at it was all because basically I had four out of five of those major things all wrong, as if I was going to be able to be passionate and, you know, and live my life on purpose, if those things weren't correct. But coming back to being passionate-- - It's almost like having a vehicle, if you were a car , and it's almost like your car was driving around with-- Chris Hogan - Flat tyres. - Flat tyre, oil's down to you know, close to empty. Chris Hogan - Nothing in the radiator. - Like, what, I'm not feeling so well. Yeah, you know, wanna top some things up. Chris Hogan - Yeah, your windscreen's fogged. You can't see. - I've got no idea what's wrong, maybe there's a-- Chris Hogan - We've hit dark, you know, we're lost somewhere. - Yeah, exactly, yeah. Chris Hogan - So yeah, being passionate. So what those personal, you said something earlier, and I think it was about, I guess, I heard, 'cause I'll change what you said, 'cause I do that all the time, I heard, you know, sorta human performance optimization or building human resilience. You and I have something very much in common there. How did you discover that you were very passionate about that? - Good question, great one. Over time... It's one of those things sort of like, you know, proximity buyers, you know, like, when I played in my football years, my soccer years, I call it football, come from the UK obviously, that's, you know, as always the motivator, the captain of the team, trying to cheer the team up and then a good mate of mine that has got a brain business round the corner here in Burley, you know, we would always, even when we lived together in union we started studying personal development books, and always I remember I was creating these, like, Mike success systems, haven't thought about this but I actually, when I was in union, I actually had this desk and I had this little mapped out little system, on Monday I'm gonna do this, on Tuesday I'm doing that, here's my goals, and, then I got into what was that, Amway, Amway, in Network 22 or 21 or something it was called at the time, and that was the best decision I made that year was getting in, the second best was getting out, so I've got complete respect for people who are in the industry, who do that, but it was a real, it really just taught me anything, I'm gonna make anything of myself in this world, I gotta work at it, you know? And so, you know, and I was constantly listening to all the CDs and then back in those CDs obviously , and I was just trying to apply everything, so I just naturally, I think intuitively I was just going down this path, at just trying it as of self discovery and then, when I met Dan and the guys, I just got out of university, was HR Manager for a boat building company, and this guy was doing pretty much everything opposite that I was learning of best practise of HR in the business, and he was in everything opposite to that. I thought, okay, this guy has got 60 people in his business, if this guy can do this, surely if I apply best practises I could do something better. So, then I just came across Dan, and Glen Carlson is my counterpart in New South Wales, and there these 22 year old kids running workshop for adults on how to run a successful business and create wealth, and I thought, what the heck? What gives these guys the right to do that? And so that was when I first met Dan actually here on an event on the Gold Coast, and then I just ensured we joined, you know, I just, I pitched them for a role, I created the role for myself, pitched them for it, so I'm coming to work for you, 'cause I was really reached at, poured at, and he said, "You know, "if you want to become a world-class entrepreneur, "you gotta learn to sell.", so I thought, great, this is my opportunity, you know, and I literally hit the phone sometimes 16 hours a day, 'cause we call, we do running events in Perth, so I get up at eight, start calling eight in the morning, and I'd be finishing up sometimes calling up until nine o'clock in Perth that night, so it was just a baptism of fire. I thought I was good at sales, I realised I was shit. That's what you talk about when you got this for 10 thousand hours mastering you craft but also, you know, do a thousand pitches, 'till you get it right, and anyway, long and short of it is, we ensured we ran our events the first five, six years when we were promoting speakers, and when we went into the UKs, we were literally promoting people who we just were passionate about, we were studying their material, and we wanted to share them with the world, so John Demartini was one of the guys we promoted at the time, Roger Hamilton, "Wealth Dynamics", you know the wealth dynamic system was phenomenal. So those are the two speakers we launched into the UK, and then we promoted people like Bob Proctor, and then we also ran some events with a guy called Mike Harris, who'd build three billion-dollar companies, T-Mobile was one of them, and so we just had, like, we were promoting people who we just thought were awesome . So that's what I mean, and sort of, we intuitively stumbled across is, we were always looking for speakers, and that's where the methodology came about, 'cause we were looking for people who could stand up and who had a pitch, and we even had an email template, and this is where the constructs of the book came from, because we had so many people approaching us, saying, "Can you promote us?". And Dan and our team were reading these emails and well, can you stand up and do a pitch tomorrow, you know, do you have published content that demonstrates you the authority on this topic and the industry, do you have a range of products, you know, from CD products on the front end, so chunky stuff that we could share on the back end, do you have a good profile if I googled you and checked you out online, we're gonna find some things in, can you bring some partnerships that would leverage your trusted scale? If someone could tick yes to all of those boxes, we were like, well, let's talk, because potentially we could have done business. You know, one of the guys we were this close to sign a contract with, was Tony Robbins. You know, so we were literally, there was the potential change of hands, and we were considering whether we should promote him or not, and that was around the time where we've realised that the reason why we didn't do that one, sort of answers the question actually, I haven't thought about it like this before, is that, that was very much, very heavy around the personal development angle, and we were promoting speakers that were sort of in that line, but the inside for us was that what we really were passionate about, all of us in team was actually entrepreneurship, and moving in that direction more. So although that was, you know, exciting for us I think where we wanted to take the business, and where Dan and Glen and the entire team took it was down on the entrepreneurship angle, and that's where we've been in the last 10 years, but I think that's why it sort of, just following your passion early on, just following like, intuitively, where are you gonna take it, 'cause I was always one of those guys in school where, I never, it's not like I went oh, I wanna be this, I wanna be that, you know, I didn't really know my path. It's why I went sort of backpacking as soon as I finished high school. I was trying to find myself and I think I just gradually over time of just following the internal needle on my compass I in fact, stumbled across it, and then on point reflection, like, I love the Steve Jobs Stanford presentation he give to the graduates of Stanford University and this is great talk, if you just google Stanford address by Steve Jobs, you'll see this brain talk, where he talks about, you know, life is about figuring out, you know, it's the way you wanna go, and its hard to connect the dots going forward, but it's easy to connect them going backwards. And so, often, sometimes you have to, if you're not sure on what you wanna do, you just sort of follow your passion and follow your interest, of where that takes you, and you know, I also surrounded myself with a lot of mentors who have given me some advice. One of my first mentors just said, "Work to learn, not to earn.". Which is why when I pitched the sales role, I was earning like I think my basis, few hundred bucks a week , which I spent more, drive at it, drive at Brissy everyday. But I was just, literally learning, you know, had to get in there and sell. So anyways, and it's the point of reflection looking back, then when, hang on, this is my thing. Now I'm crystal clear, you know, I have to play in the game for so long that this is just what I wanna see in the world and help entrepreneurs who can maybe sort of speed up that journey for him. Chris Hogan - I think you're absolutely right. And that's, I think, what's been my pivotal point too. Is actually age. You know, I follow my compass similarly to you and and it wasn't until sooner than my 40th year where I reflected on my life and what I was passionate about. And went, oh it's this, this, this, this and this. And I have plenty mistakes of course, I've learnt a lot, a lot. - There is always a shit tonne of mistakes. Chris Hogan - I've made, I think I've made more but I know I haven't. - More lessons to come. Chris Hogan - Yeah. Oh god, here we go. But, yeah, it's, you know, whatever I'm passionate about, what things have I done right in my life, and that I have to continue doing, or do more frequently, who have I surrounded myself with, what types of people, and who should I not surround myself with. - Completely. Chris Hogan - What types of people, what are their activities that, you know, I know that screw me up, what's the things that I eat or drink that I know that totally screw me up. - [Mike] Completely. Chris Hogan - And so, you know, I've gone plant-base to several years ago thanks to my sensei's advice. - [Mike] Yeah. Chris Hogan - I frequently do martial arts and because I discovered that to be super important, you know, increased my exercise output, found that Grant Cardone, super-high energetic guy, you know, 60 years old. - He's 60?! Chris Hogan - 60. - I didn't realise. Chris Hogan - But he's jacked. - Wow. Chris Hogan - He is jacked for 60. - I didn't realise he was 60. Chris Hogan - Yeah, man. And like, he's a hot man, you know, like-- - Good, got to be the bromance going on there. Chris Hogan - Oh, for sure, for sure. But he's an alpha dude, right? - Yeah, completely. Chris Hogan - What I saw about him was, why is he so successful, and this was just from studying him on stage, I was two seats back from, you know, the stage, and I was like, more energy out, the greater the energy out, the greater the return on energy and alphas need that, you know? And I think, well, business owners actually need that, especially if they are the alpha. They have to put out heaps of energy because they get it back. So I discovered that too and energy equals, you know, that energy output can be exercise, you know, and you don't have to be talking to people all the time, but those things are really important. And then things that I have to cut out. Alcohol, forget about it, you know, like, just cannot touch this stuff, because it sends me in reverse, you know, it's dehydrating for one, it's a depressant for another, and, you know, I've discovered through talking to my clients, who are supplement retailers, good day Todd at Sporty's Health, what some of my nutrition mistakes are, you know. - Beautiful. Chris Hogan - Surrounding you puts-- - Yeah. Chris Hogan - Jeez, I need these, really need these, all of these people in my life, and it's like who's the, I guess, what's the round table, what's my advisory board actually look like? Just for me to operate. And my wife's essential, understand that, mentors, you know, nutrition, okay, I need my training coach, and I need my business coach. I guess there's just five of the essentials right there. - [Mike] Yeah, absolutely! Chris Hogan - And then Jim Rohn's quote, you are the average of the five people you hang out with most. If I can hang out with those people every week, then I'm on point. I don't know how it got there, but I think it was just lots of things you said resonate-- - Yeah, a hundred percent, what you mentioned earlier about being really mindful who you choose to spend time with and choose not to choose time with, it's a conscious choice around things. Chris Hogan - Of course around this sense and I wasn't in there, six. - Yeah, and I absolutely think that this, that's what I've done throughout my whole life, it's consistently, I'm just trying to hack my body. I'm trying to hack, hack, hack for the one that's a bit of an overused term, you know, I mentioned before over in the health, health sort of programme we're doing at the moment, I've got a coach who's advising me, Cody McCullough, he's from the Gold Coast, he's phenomenal, with just helping you understand these 360 different types of body types, and knowing your body type is instrumental, getting back to like, how do you-- Chris Hogan - I know Cody. - Yeah, so Cody. So, he's one I'm working with, and he does a phenomenal job of just analysing, he gets into like, measuring your bone density, like, your brain circumference, length of your fingers and just because the length of your fingers, I was looking at being one body type, but because of the size of my knee that completely put me in a completely different category, and it was just phenomenal, the level of detail we can now go to to then understand what your ideal... As an example, this one I'm big fan about, sort of getting into these daily habits and routines, you know, and I've tried for many years to get up nice and early and I've got friends who often laugh at it like, if I heard this I'd be chuckling and go, oh, they're up naturally up at four, five o'clock in the morning, and it's just like, poof, and they're awake. Man, that has never been me, and I've forced myself, I've literally done it for months, to force myself to get up five, six o'clock, but I'm just dead tired in the morning. And so doing this analysis was really fascinating, as we mentioned when we came in. I am a fan of this routine, I don't really feel hungry up until lunch time, so I used to force myself to eat, but then I felt uncomfortable about it and now I sort of have my shake, my wheatgrass in the morning, been doing that for about 15 years about a litre and a half of that, as my wake up, and I don't eat about, easily, like, yesterday I didn't eat until 2:33 I think it was, that was the first time I ate, and now I'm taking ownership of that, because now my body is all about digestion and, you know-- Chris Hogan - But it comes back to the individual, doesn't it? And that's what's the importance in it. - 100%, this is exactly right, this is-- Chris Hogan - Everybody's saying you have to get up early and you have to eat breakfast, you have at this time da, da, da. No, no, no. - You gotta listen to your body, you gotta listen to it. And then things what we're talking about here overall is about just tune in to yourself, if it's not clear for you, understand, just listen to your body, but also just be proactive. I love what you were talking about, surround yourself with people you want to be surrounded by. Put yourself in the environment, I love the Warren Buffet quote, which is simple but it's really true, 80% of success is just showing up, and just put yourself in an environment where others are gonna be around, where you can't stand to meet those type of people. So, huge advocate of all that sort of stuff. Chris Hogan - Awesome. Mike, thanks so much for your time. It's been a great chat. In fact, we've gone over my usual, but it was so good. How do people stay across, what it is you're up to and what can we expect from you over the next sort of 12 months, say. - Oh, that's an exciting one. Chris Hogan - What's one of the highlights or what's one of the goals that you-- - A couple things, a couple highlights. We were only running events in Brisbane when I first came in then I expanded us into Gold Coast and then Toowoomba and Sunny Coast and so on, and Mackay, and now I'm expanding us to around 11 regions around north as that was Byron, Ballin, and nine regions in Queensland, so running events all over Queensland too, so if you want to just check out Key Person of Influence workshops, you can go find one of the events, come along with my guest to one of those three-hour workshop, and the other thing I'm about to be launching is a Podcast. Chris Hogan - Beautiful. - So that will be coming out soon. If you wanna stay in touch though, just feel free to google me, just type in Michael Clark Key Person of Influence, or Michael Clark Dent, you'll come across my LinkedIn profile, and then if you wanna get access to a free copy of our book Key Person of Influence, I'll be happy to send you a copy, literally just type in dent.global forward slash start. So dent.global forward slash start. Send you a free copy of the book. Chris Hogan - Beautiful. - But mate, thank you so much for having me here. It's been fantastic. I love working with you, buddy. I look forward to seeing you just continue to expand, and your influence as you play this game even more, and thanks for the opportunity. Chris Hogan - I appreciate your time and energy too, mate. So, thanks so much for watching, guys. Plenty more coming to you on memedia.com.au and we're sharing across all of our socials as well. Cheers.

Marty Weintraub with Jason Barnard at Pubcon Las Vegas 2020 Marty starts with his musical career and the segues very neatly into why that initial career path helps with digital marketing. And, as we all know, there are a lot of musicians in this space. Mentions for Robert Smith, AC/DC, The Monkees… And we also learn to love our lard pack… and it becomes yet another spur of the moment silly ditty

Marty Weintraub with Jason Barnard at Pubcon Las Vegas 2020 Marty starts with his musical career and the segues very neatly into why that initial career path helps with digital marketing. And, as we all know, there are a lot of musicians in this space. Mentions for Robert Smith, AC/DC, The Monkees… And we also learn to love our lard pack… and it becomes yet another spur of the moment silly ditty

Marty Weintraub with Jason Barnard at Pubcon Las Vegas 2020 Marty starts with his musical career and the segues very neatly into why that initial career path helps with digital marketing. And, as we all know, there are a lot of musicians in this space. Mentions for Robert Smith, AC/DC, The Monkees… And we also learn to love our lard pack… and it becomes yet another spur of the moment silly ditty

Marty starts with his musical career and the segues very neatly into why that initial career path helps with digital marketing. And, as we all know, there are a lot of musicians in this space. Mentions for Robert Smith, AC/DC, The Monkees… And we also learn to love our lard pack… and it becomes yet another spur of the moment silly ditty

Marty Weintraub is commonly known as a successful entrepreneur and speaker. Yet, not everyone understands the magnitude of his experiences of overcoming mental health struggles when he was a child and fighting a battle with cancer later on. Through it all, Marty has sought for the comforts of therapies that inspired him to seek for happiness and rewire his brain to go for joy instead of dealing with pain and suffering. He talks about his journey together with doing some therapy for happiness from writing business plans while getting treatment, undergoing DBT, to correcting myths to align with reality, doing pain exercises, and coming to terms with the present by regarding the past and future as concepts. He shares his experiences and how he comes to terms with pain and suffering by focusing more on happiness and joy.

The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with years of experience helping companies like Airbnb, Amazon, Square and more with […] The post 097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub appeared first on Evolving SEO.

There is a killer on the loose! The Psychographic Killer and founder of the company Aimclear, Marty Weintraub, joins Woj & Bobby for a mind-blowing episode of Wojcast.   A musician by trade, Marty continues to rock the proverbial casbah and everything else he touches with his incredible audience and customer acquisition tactics. Join our heroes on episode 15 as they take a journey through the mind of a marketing legend to discover the challenges he faced building an industry leading marketing company.

Marty Weintraub is the founder of the Aimclear Marketing Agency and is a well-known speaker around the world. Listen to this podcast interview to get some valuable tips how to target your audience and find out what the biggest issues for big companies are when it comes to SEO or online marketing in general.

Digital Advertising: Best Practices for Targeting and Psychographics with Marty Weintraub Many marketers have over overlooked the deeper targeting options of today’s advertising platforms.    Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen.   Tie in personas and influencers and you’ll surpass your competitors in market acquisition. […] The post Digital Advertising Targeting with Marty Weintraub – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

Today I’m delighted to bring you Marty Weintraub, the author of Killer Facebook Ads, The Complete Social Media Community Manager’s Guide and a guru at all things related to online marketing. In our conversation today, we take a deep, high-level dive into the world of marketing. If you’ve already got a solid grip on the basics and are hungry to expand your knowledge, this is the episode for you. We go into depth about topics such as segmentation, retargeting, and the importance of being platform-agnostic. Marty explores the cookie pool concept, discusses the difficulties with keywords on Google, and shares much more insight and wisdom. Find Out More About Marty Here: Aimclearmarty@aimclear.comMarty’s eventsMarty Weintraub on LinkedIn In This Episode: [01:40] - What are some outside-the-box strategies for Facebook advertising that really deliver results? [02:06] - Stephan and Marty talk about segmentation and retargeting. Marty discusses several classes of retargeting that people generally use. He offers other ways to think about those “buckets” that you categorize people into. [06:06] - Marty lists some questions to ask in a marketing system if you have an expensive keyword. He then ties this into the importance of segmenting the audience. [08:03] - Marty defines the term “cookie pool” for listeners who may not be familiar with what it means. [10:49] - We hear another example of retargeting for an expensive keyword. [12:27] - Stephan offers a similar analogy that involves collecting email addresses from different channels and keeping them separated. Marty then elaborates on what Stephan has been saying. [16:29] - Another way to describe what Marty has been explaining is that you should be platform-agnostic. Marty agrees with this, then gives a suggestion for most marketers. [17:51] - Marty talks about another way to verticalize ads: by theory. Stephan then rephrases what Marty has been saying, and Marty corrects and clarifies one point about the client creating an approved list of terms. [21:31] - The differences between SEO, PR, modular creative, influencer, and distribution are all narrowing and the fields are merging. [22:01] - We return to the topic of being platform-agnostic, or seeing what you can learn from one platform and then apply to another. Stephan asks Marty about a nugget he has previously shared about using your Google-negative keywords on Facebook. [24:51] - Marty offers a strategy for how to determine which audiences don’t perform well, and stop marketing to them. [28:35] - Marty explains why the “cookie pool” concept is so important. He encourages all marketers to make custom audiences of segmented site touches with the same savvy that they apply to cross-channel and filtered retargeting. [30:32] - Stephan offers another analogy about people using Google AdWords Keyword Planner. He then offers a workaround for people who don’t have access to a paid AdWords account. [32:02] - Google has been trying to turn off keywords for years, Marty reveals. He suggests SpyFu and SEMrush as alternatives, then offers metaphors about boating and fishing. [35:33] - How big is the investment in terms of identifying audience segments and percentages, and different attributes, using search audiences and profiling, and then providing these reports to clients? After answering, Marty provides his email address (marty@aimclear.com) and invites listeners to email him. [37:56] - Stephan brings up the topic of Facebook retargeting based on Facebook video views. [40:38] - Marty explains what DSA (“dynamic search ads”) and RLSA (“remarketing lists for search ads”) mean. [43:35] - Remarketing lists for search ads were revolutionary, Marty explains, because it was the first technology that pushed people to filter differently. [45:58] - Marty talks about the possibility of using Google ads based on your YouTube retargeting list. [50:18] - Marty discusses the importance of having “street cred” on a social media profile as one of the factors to consider in deciding where to put a video. [54:02] - Stephan brings up one more topic from Marty’s keynote: lookalikes of “thank you” page visitors. [56:50] - Stephan recaps some of Marty’s points. Marty then talks more about analysis of who came to your page using Facebook segments. [58:48] - Marty offers various ways to get in touch with him or find him. Links and Resources: Aimclearmarty@aimclear.comMarty’s eventsMarty Weintraub on LinkedInKiller Facebook AdsThe Complete Social Media Community Manager’s Guide2016 US Search AwardsSeth GodinPurple CowCookie poolGoogle AdWords Keyword PlannerSpyFuSEMrushHitwiseThird-party dataRLSA DSA Larry KimWordStreamTodd Friesen

In this week's episode of the Marketing Nerds, Brent Csutoras spent some time with Marty Weintraub to talk about psychographic targeting and more.The post Marty Weintraub Joins #MarketingNerds to Talk Psychographic Targeting, Curating Your Audience for Success, and More appeared first on Search Engine Journal.

Why go through all the trouble of putting on a local marketing conference? Marty Weintraub, CEO of aimClear, shares with us why the Zenith conference aimClear co-sponsors in Duluth MN is such a passion of his. Link from today's episode: http://www.zenithconference.com/ If you enjoyed this, please share....and be sure to follow me on Soundcloud! Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

November 10, 2014 aimClear Marty Weintraub & Targeted Media Mike Smith

Marty Weintraub explains how aimClear isExpanding Into Social Media Journalism bybuilding a five-thousand square foot multimedia production studio to do social media journalism at his office in Duluth, Minnesota.Related articles across the webExpanding Internet Marketing to Asian MarketsGoogle +1 Button Goes Red and Gives Thanks; How To Blog PostsConversion Optimization and Sketchy SEOGmail Hacked in China; Standardized Search ResultsFacebook Graph Search Impacting Business PagesFacebook Redesigns Continue With Timeline

Marty Weintraub explains how aimClear isExpanding Into Social Media Journalism bybuilding a five-thousand square foot multimedia production studio to do social media journalism at his office in Duluth, Minnesota.Related articles across the webExpanding Internet Marketing to Asian MarketsGoogle +1 Button Goes Red and Gives Thanks; How To Blog PostsConversion Optimization and Sketchy SEOGmail Hacked in China; Standardized Search ResultsFacebook Graph Search Impacting Business PagesFacebook Redesigns Continue With Timeline

New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing.

New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing.

Devising Killer Facebook ads as Host Brad Geddes interviews the CEO of aimClear, and the author of Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques , Marty Weintraub.

Why should we care about Facebook? Marty Weintraub of aimClear discusses the Importance of Facebook PPC compared to Organic SEO with Google. Marty emphasizes how Facebook is display advertising, like the Google Content Network, not like Search.

Christopher Wolf , who chairs the Internet law practice group at Proskauer Rose LLP & co chairs the public policy advocacy group Hands Off the Internet gives his take on the Net Neutrality Debate, plus Jim & Dave interview Marty Weintraub

Christopher Wolf , who chairs the Internet law practice group at Proskauer Rose LLP & co chairs the public policy advocacy group Hands Off the Internet gives his take on the Net Neutrality Debate, plus Jim & Dave interview Marty Weintraub

David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.

David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.