Podcast appearances and mentions of melanie borden

What's holding you back from getting exactly what you want? That's the question I walked away with after talking to Melanie Borden, CEO of the Borden Group. If you're not asking for it, you're missing out—CLOSED MOUTHS don't get fed. Whether it's LinkedIn, business, or life, being INTENTIONAL is the key. Melanie's use of AI blew my mind, showing just how much more we can do with the right tools. The truth? You have EVERYTHING you need to ELEVATE, but you've got to step up and GRAB IT. That's exactly why we created the Elevate Your Influence Bootcamp—to help you SHOW UP, be BOLD, and be UNAPOLOGETICALLY yourself. It's time to stop waiting for opportunities and start creating them. Join us and take your career to the next level! In This Episode You Will Learn About:  How to use the tools at your fingertips to SKYROCKET your success Why the time is NOW to take control of your narrative and CHANGE the game How the only thing between you and success is the ACTION you haven't taken yet Learn why CLOSED MOUTHS don't get fed Resources + Links Sign up for a one-dollar-per-month trial period at shopify.com/monahan Download the CFO's Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Want to do more and spend less like Uber, 8x8, and Databricks Mosaic? Take a free test drive of OCI at oracle.com/MONAHAN. Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Get 15% off your first order when you use code CONFIDENCE15 at checkout at jennikayne.com. Call my digital clone at 201-897-2553!  Visit heathermonahan.com Sign up for my mailing list: heathermonahan.com/mailing-list/  Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book Confidence Creator Follow Heather on Instagram & LinkedIn Melanie on Instagram, LinkedIn & YouTube: @​​MelanieBorden 

Melanie Borden is a digital marketing and LinkedIn power house. She uses the strategy and tools she built for herself to help other Founders, C-suites, and executives align their real-life expertise and LinkedIn presence to create opportunities and relationships at scale. Melanie has worked with over 150+ brands, including C-suite executives, companies, and non-profits, to expand their reach, amplify their messaging, and increase their marketing effectiveness. Along the way, she has been featured in or quoted in LA Weekly, Entrepreneur, Good Morning America, Adello, Daily Mail, CXO Outlook, The Epoch Times, Working Mother Media, Hip New Jersey, New York City Biz List, Fast Company, and most recently, the Wall Street Journal. She is also a member of The Forbes Agency Council. Melanie works best when combining her team of LinkedIn community managers, creative writers, and designers with an in-house team of marketers, providing a consistent presence and fast impact on this platform. In the past few years, she has helped executives use LinkedIn to: – Sell-out professional conferences – Create new sales opportunities – Quadruple annual revenue – SKYROCKET their reach and visibility – Land board seats – Launch new books (Plus, she has helped a few optimize their profiles as they plan for their next move.) When one is ready to go from lurking to leveraging on LinkedIn, Melanie is available to talk. Additionally, if anyone wants to build in public on LinkedIn, they can consider joining the Human to Brand Community and Course. They can build their personal brand, learn how to maximize LinkedIn, and join monthly LIVE coaching sessions with Melanie. Every new member gets a 1:1 with her. Key Moments [03:44] Surviving 2020 Layoffs [06:42] "Pandemic Journey: From Overwork to Opportunity" [11:06] "Choosing Remote Work for Family" [15:32] Driven by Experience and Resilience [16:52] "Five-Year Focus Rule" Find Melanie Online humantobrand.com If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans. Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Melanie Borden is the Founder & CEO of The Borden Group, where she helps Founders, C-suites, and Executives align their real-life expertise with impactful strategies to unlock opportunities and build meaningful relationships at scale. With a strong foundation as a marketing executive, Melanie has leveraged extensive expertise to bridge the gap between online marketing strategies and brand-building for both corporate and personal brands.Melanie's approach combines proven strategies, tools, and insights developed through a journey of personal and professional growth, along with extensive work with clients across various industries. Areas of expertise include marketing strategy and execution, building in-house agencies, budget optimization, strategic vendor partnerships, enhancing digital footprints through social media, reputation management, online monetization, and streamlining advertising processes for maximum impact.Melanie's work and insights have been featured in leading publications such as Entrepreneur, LA Weekly, New York City Biz List, New York Weekly, and The Wall Street Journal. Additionally, she is a proud member of the Forbes Agency Council.To know more about Melanie visit her website:www.humantobrand.com

Struggling to build trust on LinkedIn? You're not alone. Social media can feel overwhelming, especially when you're trying to stand out in a crowded space. In this episode, I sit down with the incredible Melanie Borden to unpack the power of social proof and how it can transform your online presence. Trust isn't just about showing up—it's about strategic positioning, credibility, and authenticity. And Melanie has mastered the art of making LinkedIn work for you.We dive deep into actionable strategies that can take your LinkedIn presence from unnoticed to unstoppable. Melanie shares insights on how to use testimonials and recommendations to strengthen your profile, why your LinkedIn page acts as a personal funnel for opportunities, and how to strike the perfect balance between personal and professional content. Plus, we discuss the biggest mistakes people make—and how to avoid them. Whether you're a job seeker, entrepreneur, or content creator, these tips will help you build real connections that drive results.At the end of the day, trust isn't given; it's earned. And Melanie lays out exactly how to position yourself as an authority, attract the right audience, and leverage authenticity to grow your brand. If you're ready to level up your LinkedIn strategy and build a network that truly trusts and engages with your content, this episode is a must-listen!---------------Update your Resume & LinkedIn Profile:Schedule a 15-minute call with Mary: https://calendly.com/resumeassassin/meet1:1 with Mary: www.resumeassassin.comAI-Enhanced: www.resumesidekick.io---------------Connect with Mary: https://www.linkedin.com/in/mary-southern/Connect with Melanie: https://www.linkedin.com/in/melanieborden/

In This Episode You Will Learn About:  Greatness doesn't happen accidentally—OWN your vision and take control of your narrative.   The things that SCARE you are the things that TRANSFORM you.   Updating your LinkedIn profile can set you up for SUCCESS. Share your journey with CONFIDENCE and inspire others to RISE.   If you have haters, you're doing something RIGHT. Resources: Join our Elevate Your Influence 8-Week Bootcamp: https://elevateyourinfluencebootcamp.com/ Use Code ELEVATE for 50% off your seat - we also have payment plans for you! LinkedIn & YouTube: @MelanieBorden  Instagram: @humantobrand Go to ConstantContact.com and start your FREE trial today. Sign up for a one-dollar-per-month trial period at shopify.com/monahan. Oracle is offering to halve your cloud bill if you switch to OCI. See if you qualify at oracle.com/MONAHAN. Download the CFO's Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Get 15% off your first order at jennikayne.com when you use code CONFIDENCE15 at checkout. Get 15% off your first order at oakessentials.com when you use code CONFIDENCE15 at checkout. Call my digital clone at 201-897-2553!  Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Sign up for my mailing list: heathermonahan.com/mailing-list/  Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book, Confidence Creator Show Notes:  What's holding you back from stepping into your POWER? Success isn't passive—it's BUILT with intention, courage, and the confidence to be unapologetically seen. Melanie is back with insights and INSPIRING testimonials that prove one thing—the world is waiting for you to SHINE. Haters? They're just proof you're making WAVES. This is your MOMENT to rise, elevate, and own your GREATNESS. Don't wait—JOIN the Elevate Your Influence Bootcamp today and make 2025 the year you take your brand and business to the NEXT LEVEL. Let's do this TOGETHER.  If You Liked This Episode, You Might Also Like These Episodes: #484: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group #473: CLAIM Your Space and CHANGE the Game with Heather and Melanie Borden! #368: The Top Hacks To Elevate Your Influence, Attract Clients, & Crush Your Goals This Year with Heather and Melanie Borden!

In This Episode You Will Learn About:  Start with SMALL, INTENTIONAL actions to create MASSIVE results. Take CONTROL of your story by defining your goals and sharing your unique value. Invest in YOURSELF with education, experiences, and opportunities to guarantee your growth. Use your personal brand as the LAUNCHPAD to SUCCESS. PROMOTE yourself WITHOUT apology by sharing your wins, your expertise, and how you create impact. Resources: Join our Elevate Your Influence 8-Week Bootcamp: https://elevateyourinfluencebootcamp.com/ Use Code ELEVATE for 50% off your seat - we have payment plans for you too! LinkedIn & YouTube: @MelanieBorden  Instagram: @humantobrand Go to ConstantContact.com and start your FREE trial today. Sign up for a one-dollar-per-month trial period at shopify.com/monahan Oracle is offering to halve your cloud bill if you switch to OCI See if you qualify at oracle.com/MONAHAN. Download the CFO's Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Call my digital clone at 201-897-2553!  Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Sign up for my mailing list: heathermonahan.com/mailing-list/  Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book Confidence Creator Show Notes:  What's keeping you from claiming the extraordinary life you DESERVE? The only thing standing between you and SUCCESS is the courage to START. Returning guest Melanie Borden, CEO of the Borden Group, proved that when you SHOW UP, even imperfectly, you send a RESOUNDING message to the world: “I'm here, and I'm READY for more.” Join us in the Elevate Your Influence Bootcamp and take the FIRST STEP toward the life you deserve. With live coaching, actionable strategies, and the support of a powerhouse community, you'll walk away with the tools to claim your next level of success. The BEST time to take action is NOW—don't let fear steal another moment of your BRILLIANCE! If You Liked This Episode You Might Also Like These Episodes: #473: CLAIM Your Space and CHANGE the Game with Heather and Melanie Borden! #467: Life Is RIGGED In Your FAVOR With Heather! #368: The Top Hacks To Elevate Your Influence, Attract Clients & Crush Your Goals This Year with Heather and Melanie Borden!

In This Episode You Will Learn About:  How to use the tools at your fingertips to SKYROCKET your success Why the time is NOW to take control of your narrative and CHANGE the game How the only thing between you and success is the ACTION you haven't taken yet Learn why CLOSED MOUTHS don't get fed Resources: Join our Elevate Your Influence 8-Week Bootcamp: https://elevateyourinfluencebootcamp.com/ Website: www.humantobrand.com LinkedIn & YouTube: @​​MelanieBorden  Instagram: @humantobrand  Sign up for a one-dollar-per-month trial period at shopify.com/monahan Download the CFO's Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Want to do more and spend less like Uber, 8x8, and Databricks Mosaic? Take a free test drive of OCI at oracle.com/MONAHAN. Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Get 15% off your first order when you use code CONFIDENCE15 at checkout at jennikayne.com. Call my digital clone at 201-897-2553!  Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Sign up for my mailing list: heathermonahan.com/mailing-list/  Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book Confidence Creator Show Notes:  What's holding you back from getting exactly what you want? That's the question I walked away with after talking to Melanie Borden, CEO of the Borden Group. If you're not asking for it, you're missing out—CLOSED MOUTHS don't get fed. Whether it's LinkedIn, business, or life, being INTENTIONAL is the key. Melanie's use of AI blew my mind, showing just how much more we can do with the right tools. The truth? You have EVERYTHING you need to ELEVATE, but you've got to step up and GRAB IT. That's exactly why we created the Elevate Your Influence Bootcamp—to help you SHOW UP, be BOLD, and be UNAPOLOGETICALLY yourself. It's time to stop waiting for opportunities and start creating them. Join us and take your career to the next level! If You Liked This Episode You Might Also Like These Episodes: #368: The Top Hacks To Elevate Your Influence, Attract Clients & Crush Your Goals This Year with Heather and Melanie Borden! #411: From Setbacks to BREAKTHROUGHS: Create Confidence In Any Situation With Heather! #402: Conflict into Connection: The Art of Effective Communication with Charles Duhigg Pulitzer Prize-winning Reporter & Bestselling Author

The biggest stages in the world are waiting to welcome you. Are you ready to take the stage? Let me teach you how…. Join The Elite Mastermind with me! There are only 20 seats available. Link here: https://heathermonahan.com/the-elite-mastermind/ In This Episode You Will Learn About:  All the gritty details behind starting your own business The steps you need to take BEFORE you quit your corporate job Why some entrepreneurs soar & others fail How technology is revolutionizing the industry for entrepreneurs & large corporations alike Resources: Website: danielpriestley.com  Read Entrepreneur Revolution  YouTube, Instagram, LinkedIn & Twitter: @danielpriestley Visit airdoctorpro.com, use promo code CONFIDENCE, and save up to 39% or $300, depending on the model. Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  Show Notes:  Are you ready to start your entrepreneurial journey? Maybe you were fired (just like me!) or maybe you are tired of Corporate America? If you are itching to strike out on your own, then it's time to listen to the experts. ​​Let's delve into the world of entrepreneurship with the one and only, Daniel Priestley, serial entrepreneur, bestselling author, speaker, Founder of Dent Global and Co-Founder of ScoreApp. Together, we'll unravel the critical concepts of supply and demand, the transformative impact of AI across industries, and the entrepreneurial mindset needed to thrive in today's competitive landscape. Get ready for a thought-provoking discussion that will challenge your perspectives and spark your entrepreneurial spirit. It's time to explore all that's waiting for you! Your moment is NOW! If You Liked This Episode You Might Also Like These Episodes: #368: The Top Hacks To Elevate Your Influence, Attract Clients & Crush Your Goals This Year with Heather and Melanie Borden! #367: How To Live The Life YOU Want with Ben Nemtin Co-founder of The Buried Life movement, Bestselling Author & Motivational Speaker #366: BANISH Negativity & Welcome In Trust: A Tim Castle Show Conversation With Heather! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Digital Executive, host Brian Thomas welcomes Melanie Borden, a seasoned marketing strategist and founder of the Borden Group. Melanie discusses her strategic use of LinkedIn to transition from a challenging job market into establishing her own successful marketing consultancy. She shares insights into building personal brands and creating impactful opportunities through consistent and engaging content on LinkedIn.Melanie also explores universal marketing strategies that resonate across tech, retail, and startup sectors, emphasizing synchronized messaging and storytelling to foster human connections. As a Forbes Agency Council member, she also delves into the evolving landscape of digital marketing, highlighting the shift from traditional lead generation to brand building as a cornerstone of modern marketing efforts.

To check out OneSkin click here!  https://shareasale.com/u.cfm?d=1054216&m=102446&u=3821794&afftrack= To get your 15% one time use discount use code: Confidence Remember if you opt in for the subscription you can cancel any time but you can only use the discount code once. In This Episode You Will Learn About:  All my secrets into building a personal brand that will stand OUT  The best ways to pitch yourself by centering your unique voice & how you can add VALUE to others How taking messy action is the key to overcoming fear & doubts Concrete tips on breaking into the speaking industry Resources: Visit https://www.gigsalad.com/  Visit heathermonahan.com Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  Go to NetSuite.com/MONAHAN and take advantage of this special financing offer. Get a sponsored job credit of $75 to enhance the visibility of your jobs at Indeed.com/monahan  Right now you can get Two Memberships for the Price of One at masterclass.com/monahan Show Notes:  Did you miss my Elevate Your Influence Masterclass with Melanie Borden? Do not fear! Today I have assembled a little sneak peek into all my best tips and tricks from our class. I'm so excited to share with you the tools and strategies that skyrocketed my brand to heights I couldn't have imagined a few years ago. Tune in to tap into your potential and let's make your dreams a reality in 2024. Whether it's taking the stage alongside icons or launching that business idea you've been sitting on, this episode will reveal what you need to know. So let's embrace our goals and take this journey together. I can't wait to see you shine! If You Liked This Episode You Might Also Like These Episodes: #329: It's Time For You To GROW Exponentially With Dr. Benjamin Hardy Transformational Psychologist #334: DONE Is Better Than Perfect With Heather! #330: Find PEACE In Life With Heather! Learn more about your ad choices. Visit megaphone.fm/adchoices

Click here to get your spot at the November 2nd live masterclass and get ready to take your brand and revenue to the next level! Use Code ELEVATE for $500 off your seat - we have payment plans for you too! Click here to learn more now: https://bit.ly/HM10MC Thank you! To check out OneSkin click here! https://shareasale.com/u.cfm?d=1054216&m=102446&u=3821794&afftrack= To get your 15% one time use discount use code: Confidence Remember if you opt in for the subscription you can cancel any time but you can only use the discount code once. In This Episode You Will Learn About: The best tips to building a personal brand that will bring in business How to curate a space for your audience to thrive The easiest way to build content without becoming burnt out Our Elevate Your Influence Masterclass that will take your LinkedIn to the next level Resources: Sign up for our Masterclass: elevateyourinfluencemasterclass.com Use the code: ELEVATE to receive $500 off for the next 48 hours Join the Live Q&A on LinkedIn on 10/27 Website: humantobrand.com  LinkedIn: Melanie Borden Visit heathermonahan.com Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book Confidence Creator Sign up for a one-dollar-per-month trial period at shopify.com/monahan, all lowercase Go to 4Patriots.com and use code CONFIDENCE to get 10% off. Show Notes:  What are you doing with your personal brand? If you aren't utilizing the tools around you to leverage your voice, you are leaving valuable opportunities on the table! Don't squander your potential anymore! In this solo unlike any other, I am not actually alone. I am joined by successful LinkedIn influencer, personal branding expert and Managing Member of The Borden Group, Melanie Borden, who will share all her best tips on using LinkedIn to skyrocket your personal brand. Plus we will reveal our upcoming Masterclass, Elevate Your Influence, that you will NOT want to miss! So what are you waiting for? Listen in! Learn more about your ad choices. Visit megaphone.fm/adchoices

Melanie Borden is a true force of nature. With almost 200K followers on LinkedIn, she's ranked among the top 150 creators on the platform worldwide. She's built her entire business through her personal brand - on LinkedIn as well as through speaking at events. In this super memorable conversation, we dive into how she speaks with influence, authority and relatability. I'm your host, Nausheen I. Chen. I'm a leadership communications coach. I've helped 100+ leaders in 6 countries speak confidently on stage, on camera and in person. If you enjoy this episode, please take 5 seconds to give us 5 stars.

Want to attract and retain more prospective customers in the most efficient way possible?Want to align your Executive Personal Brand within your industry?Want to create new media opportunities for yourself?Then join my special guest, Melanie Borden and learn how you can elevate your executive personal brand that sets you apart from your competitors.Melanie has grown her own brand on LinkedIn to over 160,000 followers in just the past 2 years. She's worked in with leadership from public tech companies to private start-ups, retail automotive, and now has established her own marketing consultancy with a clear focus on harnessing online marketing strategies to build corporate and personal brands.Episode Resources: Connect with Melanie on LinkedInMelanieBorden.comMic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.Thanks for tuning into this week's episode of The Stand Out CEO Show!If you loved this episode and you're loving The Stand Out CEO Show series, there's one thing that I would love for you to do:Tell one friend.Share this episode with someone who you know who's a creative entrepreneur, who wants to build a stand out business and grow their personal brand.

Today on Make the Connection with Melanie Borden, Melanie talks with the audience on 3 strategies to help bridge the gap between company and personal brands. We discuss: How to implement a team communication strategy around events, Identifying new opportunities for your team's brand, and Ways to create new areas to become the trusted advisor in your industry Connect with Melanie Borden LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at melanieborden@melanieborden.com

Welcome back to The Make the Connection with Melanie Borden. Today we are joined by Corina Burton, Unstoppable Podcast Host & Co-Founder of CPR Construction Cleaning. Corina and talk about social selling in this episode. We cover: How Corina got into B2B sales and marketing, Why Social Selling is imperative for businesses and teams, How an energy exchange can manifest online, Top ways for B2B businesses and their teams to get started on LinkedIn, Plus an announcement from Corina about her own journey into social selling. LinkedIn is the ultimate social platform for farming businesses. Listen in to the conversation with Corina to hear how LinkedIn can help your business grow. Connect with Melanie Borden LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at melanieborden@melanieborden.com Connect with our guest Corina Burton Linkedin - Corina Burton Instagram - corinaburton_ Facebook - Corina Burton Youtube - Unstoppable with Corina Burton

CAREER ADVANCEMENT EDITION   In this episode we discuss:   How to build a personal brand using LinkedIn Why it's important to have a goal when using social media What most people get wrong when creating a personal brand   You've probably heard that personal branding is important, but you're not sure where to start.   It can be tough to figure out how to build your personal brand and make it stand out. You don't want to copy someone else, but you also don't want to reinvent the wheel.    The best way to build your personal branding is to find a niche. You don't want to copy someone else, but you also don't want to reinvent the wheel. Figure out what makes you unique and focus on that. Use your personal branding to share your story and connect with others.    Be genuine and authentic, and stay true to yourself. Your personal branding should reflect who you are, not who you think others want you to be. Be authentic and honest in your branding, and you'll connect with others on a deeper level.   In this week's podcast episode, Melanie Borden shares her top growth strategies when it comes to building a personal brand using LinkedIn, her hurdles when it comes to growing her business, and more.   Join us and learn more about consistency, resilience, and more with Jay Jay. With hosts, wealth manager Lee Michael Murphy, and career advisor Sergio Patterson, tune in to this week's episode of The Free Retiree Show.   To get the episode, show notes, and share links, please go to our podcast page. Thank you for sharing our podcast.   The Free Retiree Show Podcast Page   Honor to be mentioned in the FeedSpot TOP 20 RETIREMENT PODCAST OF 2022

Episode 8: Make the Connection by Creating a Social Network Welcome back to a new episode of Make the Connection with Melanie Borden. In this episode, Heather Monahan and I talk all about social media and building your own audience. Heather Monahan is a best-selling author, keynote speaker TEDx speaker, and has most recently been appointed to the board of directors at Healthlink Corp. We dig into: 3:00 How a social media presence and your personal brand should transfer from offline to online 8:08 Various social strategies you can use to grow your business online 13:36 The LinkedIn algorithm 16:01 Types of storytelling posts for Social Media 21:15 Analytics platform for LinkedIn Connect with Melanie Borden LinkedIn - Managing Member - Melanie Borden, LLC | LinkedIn Instagram - Melanie Borden (@melaniebordenllc) • Instagram photos and videos Youtube - Melanie Borden - YouTube Twitter - Melanie Borden (@mbordenllc) / Twitter Email me at melanieborden@melanieborden.com Connect with our guest Heather Monahan Facebook: Heather Monahan Twitter: www.twitter.com/_heathermonahan Instagram: Top 50 Keynote Speaker 2022 (@heathermonahan) • Instagram photos and videos Youtube: Heather Monahan - YouTube LinkedIn: Heather Monahan - Author - HarperCollins Leadership | LinkedIn Website: www.heathermonahan.com

Welcome back to The Make the Connection with Melanie Borden. Our guest for this episode is Amberly Allen, who is the Managing Partner of Dealer Merchant Services and she is here to talk about Disruption. These are the topics covered for this episode: 2:50 How Amberly started her career and journey with the business 6:22 Team supporting Amberly's business. 7:45 What is a market disrupter? 10:00 Five areas needed for someone if they're looking to disrupt an industry 13:37 How to determine circumstances that would disrupt an industry By definition, a disrupter is a company or piece of technology that changes a market or industry in a big way through innovation. Amberly is going to tell us about her career, how she started shaking up the auto industry, and how the audience can follow in her footsteps. She gives the audience some really well-thought-out tips and takeaways that will make them think differently about how they go to market in their own fields. Connect with Melanie LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at melanieborden@melanieborden.com Connect with our guest Amberly Allen LinkedIn - linkedin.com/in/amberlyallen Website - dealermerchantservices.com Instagram - https://www.instagram.com/theamberlyallen/

In today's episode of Make the Connection with Melanie Borden, we're going to talk about how to build an in-house marketing department. Because I've created an in-house agency before, and I work with my clients on this as well, I'd like to share my knowledge with you so that you don't have to experience the struggles as I did in reinventing the wheel. I'm happy to share with you things such as: Fundamentals you need for budgeting monthly and annually, Strategies for organizing your marketing department, Titles for hiring your team members, Efficient ways that you can manage your team's marketing projects, How to build a content library and more All of these helped me when I built an in-house agency and I am confident that it will certainly help you too! Connect with Melanie LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at melanieborden@melanieborden.com

In today's episode of Make the Connection with Melanie Borden, we're discussing social media with Kelly Stumpe. Kelly grew her Instagram following to over 260,000 during the pandemic's peak. She is now accomplishing incredible things with her brand. We dive into topics such as: Strategies for determining the best platform for your business, Building an audience, Connecting with your audience, Influencer space and how to begin incorporating influencers into your business This is a value-packed episode you do not want to miss! Connect with Melanie LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at melanieborden@melanieborden.com Connect with our guest Kelly Stumpe Instagram - https://www.instagram.com/the_car_mom/ Website - https://www.thecarmomofficial.com Email - kelly@thecarmomofficial.com

Have you wondered how to get your team excited about getting good reviews consistently from their customers and how reviews can correlate into revenue for your business? In today's episode of Make the Connection with Melanie Borden, we're discussing the importance of reviews and breaking down referral strategies with Bill Reidy the CEO of Thumbs Up. We are going to unpack how to increase reviews, reviews versus endorsements, where the opportunities lie for business owners, best practices, and how to do this profitably. Make sure to stay with us until the end as we give you some great ideas and action steps that you can start using right away in your business. Connect with Melanie Borden LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at melanieborden@melanieborden.com Connect with our guest Bill Reidy LinkedIn - linkedin.com/in/bill-reidy-thumbs-up Website - https://getathumbsup.com Email - bill@getathumbsup.com

On this episode of the Strategy with Jason Podcast, Melanie Borden joins Jason in Las Vegas at NADA 2022 to discuss what an automotive A.I. workforce looks like, how dealers get started on social and content that sales staff should be posting. www.strategywithjason.com for more content, bookings and information. Listen To The Strategy With Jason Podcast: Apple Podcast: https://podcasts.apple.com/ca/podcast/ai-workforce-how-dealers-get-started-on-social-content/id1454551179?i=1000558981347 Spotify: https://open.spotify.com/episode/4pXZGB7YttrsouG1BMk2Cp YouTube: https://youtu.be/VesisjkhLW0 Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Melanie Borden: https://www.linkedin.com/in/melanieborden/

On this episode of the Strategy with Jason Podcast, Melanie Borden joins Jason in Las Vegas at NADA 2022 to discuss what an automotive A.I. workforce looks like, how dealers get started on social and content that sales staff should be posting. www.strategywithjason.com for more content, bookings and information. Listen To The Strategy With Jason Podcast: Apple Podcast: https://podcasts.apple.com/ca/podcast/ai-workforce-how-dealers-get-started-on-social-content/id1454551179?i=1000558981347 Spotify: https://open.spotify.com/episode/4pXZGB7YttrsouG1BMk2Cp YouTube: https://youtu.be/VesisjkhLW0 Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Melanie Borden: https://www.linkedin.com/in/melanieborden/

Welcome to our second episode of the Make the connection with Melanie Borden podcast. Being a part of a community network can unleash the potential in your career. Get to know our guest Eugina Jordan, a self-made immigrant woman, an author, inventor, and speaker. She started her telecom career as a secretary and now is the VP of Marketing of the industry disruptor Parallel Wireless. Join us as we talk about how creating a community helps you to make important connections, give back to people in need, develop a reputation, and expand your business. 4:15 How the ideas of community manifested. 5:17 Turning point in decisions to become a member of a community. 6:40 Importance of having a personal board of advisories in someone's career. 9:42 Recommended steps to formulate someone's own personal board of advisors if they don't have their own community. 12:00 How important is encouragement in a community? 22:12 Creating balance within yourself and your community. Connect with Melanie LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at melanieborden@melanieborden.com Connect with our guest Eugina Jordan LinkedIn - https://www.linkedin.com/in/euginajordan/ Website - parallelwireless.com Twitter - @EuginaJordan

On this episode of the Strategy with Jason Podcast, Melanie Borden joins Jason in Las Vegas at NADA 2022 to discuss what an automotive A.I. workforce looks like, how dealers get started on social and content that sales staff should be posting. www.strategywithjason.com for more content, bookings and information. Listen To The Strategy With Jason Podcast: Apple Podcast: https://podcasts.apple.com/ca/podcast/ai-workforce-how-dealers-get-started-on-social-content/id1454551179?i=1000558981347 Spotify: https://open.spotify.com/episode/4pXZGB7YttrsouG1BMk2Cp YouTube: https://youtu.be/VesisjkhLW0 Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Melanie Borden: https://www.linkedin.com/in/melanieborden/

Here's a little background on how Make the Connection with Melanie Borden was born and what you can expect from our episodes. Connect with Melanie Borden LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at melanieborden@melanieborden.com ------- Transcription My name is Melanie Borden and welcome to Make The Connection with Melanie Borden podcast. In early 2020 I had no digital presence and zero social media following. I started transferring the knowledge I have from running a marketing department and an in-house agency to myself and growing six figures on social media on Linkedin. I further establish my digital footprint and brand online by sharing valuable marketing tips and strategies. The goal of Make The Connection with Melanie Borden podcast is to continue that knowledge transfer and bring value directly from my network to help business and executives who are looking to take themselves or their businesses to the next level. Make The Connection with Melanie Borden podcast will be featuring a curative network of global business leaders.

Susan & Michael reminisce about their recent training tour around the country, and what truly makes a dealership team stand out from the rest. Find out what training moment still gives Susan goosebumps! Also, exciting highlights from NADA like what Michael did in spite of his fear of heights, and spending time (and podcast interviews) with their new partner and social media queen, Melanie Borden. 

Melanie Borden has worked in various atmospheres from public tech companies to private start-ups, retail automotive, and now has established her own marketing consultancy, Melanie Borden, LLC. As a natural outgrowth of her work as a marketing executive, Melanie recognized the opportunities available to use online marketing strategies to build corporate and personal brands. She has successfully built her own brand, and helped others to do so as well. She has been published or interviewed by Good Morning America, Daily Mail, The Epoch Times, Working Mother Media, Auto Remarketing, Hip New Jersey, New York City Biz List, Mega Dealer News, and more. Her expertise includes the full gamut of marketing oversight and implementation, such as budgeting, strategic use of vendors, enhancing digital footprints via social media, reputation management, online monetization, and building and managing advertising processes. Melanie provides marketing and branding consulting to both businesses and individuals, as a resource for guidance as well as an outsourced marketing department, depending on a client's needs and preferences. Worth With/ Connect with Melanie Website - https://melanieborden.com/ YouTube - https://www.youtube.com/melanieborden Linkedin - https://www.linkedin.com/in/melanieborden/ Instagram - https://www.instagram.com/melaniebordenllc/ Twitter - https://twitter.com/mbordenllc --- Send in a voice message: https://podcasters.spotify.com/pod/show/headstrongmind/message

Are you ready to be UNSTOPPABLE when it comes to your Social Selling success? Listen to this! This week's special guest is a marketing expert to dramatically change the way we view Social Media and how it can be utilized to grow your business. Melanie Borden, LLC provides marketing and branding consulting to both businesses and individuals, as a resource for guidance as well as an outsourced marketing department, depending on a client's needs and preferences.   As a natural outgrowth of her work as a marketing executive, Melanie recognized the opportunities available to use online marketing strategies to build corporate and personal brands. She has successfully built her own brand, and helped others to do so as well. She has been published or interviewed by Good Morning America, Daily Mail, The Epoch Times, Working Mother Media, Auto Remarketing, Hip New Jersey, New York City Biz List, Mega Dealer News, and more. Her expertise includes the full gamut of marketing oversight and implementation, such as budgeting, strategic use of vendors, enhancing digital footprints via social media, reputation management, online monetization, and building and managing advertising processes. Want to expand your knowledge of social media marketing/branding and apply it successfully to your business? In this episode, Melanie shares some of her tips and tricks that may help your own personal branding! https://www.linkedin.com/in/melanieborden/ https://melanieborden.com/ https://www.youtube.com/c/MelanieBorden https://twitter.com/mbordenllc https://www.instagram.com/melaniebordenllc/

Strategy with Jason's Jason Harris is joined by Melanie Borden to discuss the what your 2022 car dealership strategy, marketing, retention should look like.

Melanie Borden has grown her presence to over 100k followers on LinkedIn and growing strong. She has successfully built her own brand, and helped others to do so as well. The thing is she had a very small online footprint, if any, just a couple short years ago. So how did she do it? And what can you learn from her that can help YOU? Watch and find out. A little about Melanie Borden: She has been published or interviewed by Good Morning America, Daily Mail, The Epoch Times, Working Mother Media, Auto Remarketing, Hip New Jersey, New York City Biz List, Mega Dealer News, CBT News and more. You can contact her on her website www.MelanieBorden.com, or email at melanieborden@melanieborden.com Social Channels: 1. https://www.tiktok.com/@iammelanieborden 2. https://www.linkedin.com/in/melanieborden/ 3. https://www.instagram.com/melaniebordenllc/ 4. https://twitter.com/mbordenllc For more great interviews visit https://www.therealmaxintv.com/ and/or https://www.instagram.com/therealmaxintv/

Joining me on today's show is Melanie Borden Managing Member, Marketing Consultant, Brand Strategist, Speaker & Author Melanie has worked in various atmospheres from public tech companies to private start-ups, retail automotive, and now have established her own marketing consultancy, Melanie Borden, LLC. She recognized the opportunities available to use online marketing strategies to build corporate and personal brands. Melanie has successfully built her own brand, and helped others to do so as well. She has been published or interviewed by Good Morning America, Daily Mail, The Epoch Times, Working Mother Media, Auto Remarketing, Hip New Jersey, New York City Biz List, Mega Dealer News, CBT News and more. Her expertise includes the full gamut of marketing oversight and implementation, such as budgeting, strategic use of vendors, enhancing digital footprints via social media, reputation management, online monetization, and building and managing advertising processes. Melanie Borden https://www.linkedin.com/in/melaniebo... Jason Harris https://www.linkedin.com/in/strategywithjason/ https://strategywithjason.com/

In this episode, Melanie shares how, as VP of Marketing for a luxury automotive group, she launched her idea to leverage social media, not just as a company, but for the personal brands of those on the sales team, by creating and hosting a Social Media Workshop to provide the tools, know-how and ideas they would need to create their own social media brand.After struggling with buy-in from the team, Melanie found the two main reasons professionals are often hesitant to create a personal presence on social: 1.) Fear and 2.) Lack of know-how & confidence. In true leadership style, Melanie decided to walk the talk and set out on her own personal brand journey in social media marketing to be an example for and encouragement to her team. Then the pandemic hit and 90% of the staff at her dealership were laid off. That was when Melanie decided she needed to go all-in on her personal brand, so that, in the event that she, too, found herself unemployed, she would have a professional digital footprint and brand, not just in her industry, but as a powerful presence on platforms like LinkedIn. Melanie employed her three critical pillars: having a strategy, providing value-added content, and being consistent. It paid off - in about a year, she went from 3,000 followers to 89,000! She keeps it real by admitting the amount of work and time involved (it's a full-time job) and that success doesn't happen overnight; you have to commit to the long-haul, create a routine and be fully committed to reap the benefits.Melanie shares the struggles many of us faced when the pandemic hit - of becoming a remote worker overnight, with the additional stress of having to manage remote learning for her two young daughters. She decided early on to channel her efforts toward building the narrative she wanted told about herself online (which she reminds us is within our power to do as well), as a strong, independent woman and mother, and to be an example to her daughter's as she forged her way down that new path of building her personal brand, which is now her professional one as well. Melanie also used that unique time with her daughter's to write and publish her children's book, a project they were closely involved with from start to finish.The biggest leap of faith and most important risk Melanie took during the pandemic was to leave her corporate role and, with the support of those closest to her, launch her company Melanie Borden, LLC. She shares how she had wanted to do so seven years ago, but multiple factors caused that plan to go awry. When I asked her what the incredibly successful Melanie would tell her 18 year-old self, she replied "Trust your gut!". I couldn't agree more.Melanie's goal is to help others avoid the "Trial and Terror" experience she had in navigating social media as a newbie by offering her highly successful strategies and services. Visit her website to learn more.Thank you for listening! If you love it, please leave a rating & review on Apple Podcasts. Mention this episode & my guest in your review, send me a screenshot of it and I'll share it with my network & followers. Thank you!ABOUT MY GUEST:Melanie Borden has worked in various atmospheres from public tech companies to private start-ups, retail automotive, and now has established her own marketing consultancy, Melanie Borden, LLC.As a natural outgrowth of her work as a marketing executive, Melanie recognized the opportunities available to use online marketing strategies to build corporate and personal brands. She has successfully built her own brand, and helped others to do so as well. She has been published or interviewed by Good Morning America, Daily Mail, Bloomberg, The Epoch Times, Working Mother Media, Auto Remarketing, Hip New Jersey, New York City Biz List, Mega Dealer News, and more. Her expertise includes the full gamut of marketing oversight and implementation, such as budgeting, strategic use of vendors, enhancing digital footprints via social media, reputation management, online monetization, and building and managing advertising processes. Melanie provides marketing and branding consulting to both businesses and individuals, as a resource for guidance as well as an outsourced marketing department, depending on a client's needs and preference. Melanie is also a newly published author of a children's book she wrote with and for her two daughters.FIND HER HERE:Visit her WebsiteBuy Melanie's book, “Our Mommy Works with Cars”YOUR HOST: Michelle HorlbogenHER MISSION: To foster civility, respect, and integrity (with a dash of sartorial elegance) in the boardroom and beyond.HER STORY: Two days after reporting ethical concerns to her employer, Michelle was fired. Six months later, she launched The Gentlewoman Boss website and podcast as a platform to support others who experienced workplace bullying in a toxic workplace.Her story caught the attention of and was featured in Thrive Global.Michelle also has an obsession with vintage clothing and fashion. She sells what doesn't fit on her website, The Red Velvet Shoe Vintage.This podcast is the place where her two passions collide.The Gentlewoman Boss Podcast has received numerous accolades, including being ranked in the top 10% globally by Listen Notes, Top 20 Best Month Reporting Podcasts of 2021 by Welp Magazine, #36/200 in Top Entrepreneurship Podcasts by Podchaser, & Top 20 Best Whistleblower Podcasts for 2021 by Castbox Media.BECOME A SPONSORVISIT THE GENTLEWOMAN BOSSVISIT THE RED VELVET SHOE VINTAGEJOIN THE COMMUNITYWHAT PEOPLE ARE SAYINGSUBSCRIBE TO THE NEWSLETTERFOLLOW ON SOCIAL @gentlewomanbossYouTubeLinkedInInstagramFacebookTwitterSupport this podcast at — https://redcircle.com/the-gentlewoman-boss/donations

Jason Perry, General Manager of Vin-Devers Autohaus Mercedes-Benz and Audi and Melanie Borden, VP of Marketing at Lotlinx share perspectives on what's core to thriving in 2021 and beyond from dealership leadership and marketing perspectives. We talk leadership, culture, changes, people, and process! PLUS, all sorts of marketing insights from social content, eliminating marketing waste and the opportunities to collaborate between departments to impact brand elevation! Sponsored by LotLinx. Jennifer@edealersolution.com | 800-625-1590 | edealersoluion.com | jennifersuzuki.com

In this episode of the KPI Cafe, Founder and Managing Member of Borden Media, LLC, Melanie Borden joins host Dane Saville to get insights and best practices on personal branding. She uses her first-hand experience to help dealers not on social media understand how to begin, scale, and measure their efforts no matter the depth of their skills with platforms like LinkedIn, YouTube, Instagram, and more. Whether you want to understand what tools are best to use or the advantages of getting more staff involved with personal branding — and its effects for your dealership holistically — there are actionable tips peppered throughout the entire episode.Here's what you can expect:2:50 Melanie Borden's Automotive Origin Story4:06 How Do You Set a Foundation to Build Your Brand?GoalsFind the Opportunities6:10 Best Platform to Begin BrandingLinkedIn Evaluate Other ChannelsComfortability7:50 How Do You Scale Your Brand?Develop Your ProcessContent Library9:19 Melanie's Recommended ToolsCanva (and Its Capabilities)DropBoxDirect Posting11:24 Building Audiences Across ChannelsAttempt Platform-FocusedWebsite with Social LinksOpinions on New PlatformsUsing Other Industries16:34 Balancing Your Brand and Dealer's BrandCelebrity Motor Cars AnecdoteInterweaving You and the Business18:23 Who Should Create a Brand?All OperationsInherent Advantages20:03 Measuring SuccessEngagementsDriving OpportunitiesLong-Term22:06 Melanie's Recent Authorship24:48 Let's Play Pittsburghese!

Melanie Borden, VP of Marketing in the automotive Industry, is today's guest on the Cyber Security Matters podcast, hosted by Dominic Vogel & Christian Redshaw. Melanie Borden started her career in the automotive industry in 2009. With a diverse background in consulting, marketing, and business development, she is now not only a Marketing VP, but she has developed her own powerful personal brand.  Melanie is the author of the book: “Our Mommy Works With Cars” and is a monthly contributor to the Dealer Magazine and Dealer Marketing Magazine.

Melanie Borden, Vice President of Marketing at LotLinx, stops by the Culture of Value podcast to share her experience with building brand trust for dealerships by having dealer principals and general managers build a social media plan. She shares how everyone in a dealership can be vital in building that trust relationship with customers and how those relationships positively impact the dealership's bottom line.

Get the social media cheat sheet here: https://www.thedealerplaybook.com/melanie-borden Selling more cars comes from building relationships, not talking about how you sell cars.It can be easy for car sales professionals or service consultants to only talk about what they do for a living.Melanie Borden shares that the best way to sell cars is to focus on building the relationship first. Social media is one of the best tools to make that happen these days. Once you have an understanding of who your customers are and where they shop, it is easier to get to know them and speak about topics they care about.Doing this will remove the default action of only posting about what you do for a living.PureCars Support the show by checking out our sponsor over at www.purecars.comThey provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Get the social media cheat sheet here: https://www.thedealerplaybook.com/melanie-borden Selling more cars comes from building relationships, not talking about how you sell cars. It can be easy for car sales professionals or service consultants to only talk about what they do for a living. Melanie Borden shares that the best way to sell cars is to focus on building the relationship first. Social media is one of the best tools to make that happen these days. Once you have an understanding of who your customers are and where they shop, it is easier to get to know them and speak about topics they care about. Doing this will remove the default action of only posting about what you do for a living. PureCars Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Melanie Borden, VP of marketing at Celebrity Motor Cars, shares her wisdom about getting better engagement on social media and growing your profiles in simple ways. Her social activity and rapid growth have helped her get the attention of multiple media outlets as a feature in articles both inside and outside the retail automotive vertical. Get the Social Media Cheat Sheet and discover how you can take your social media engagement to a whole new level: www.thedealerplaybook.com/melanie-borden PureCarsSupport the show by checking out our sponsor over at www.purecars.comThey provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Melanie Borden, VP of marketing at Celebrity Motor Cars, shares her wisdom about getting better engagement on social media and growing your profiles in simple ways. Her social activity and rapid growth have helped her get the attention of multiple media outlets as a feature in articles both inside and outside the retail automotive vertical. Get the Social Media Cheat Sheet and discover how you can take your social media engagement to a whole new level: www.thedealerplaybook.com/melanie-borden PureCarsSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Melanie Borden has spent the majority of her 14+ year marketing career in the automotive tech industry. Melanie has worked in various atmospheres, from social media startups to a public tech company in consulting, marketing, and business development roles. She has driven marketing efficiencies for her clients along the eastern seaboard from NYC to Burlington, VT. Melanie is the driver for the marketing vision and strategy from inception to execution for the clients she has worked with. Presently, she is the Vice President of Marketing for Celebrity Motor Cars, a franchised Highline auto group based out of the New York and New Jersey Metropolitan area. Melanie develops and implements every single facet of the marketing and advertising strategy and single-handedly built the in-house advertising agency. Main Takeaways: ● You need a plan of intent when building your social media presence and brand ● How to decide what platforms to focus on ● How to monitor the growth of your brand ● Things you can do the old-fashioned way (offline) ● There is no one size fits all plan for building your social media presence and brand ● Patience is a big part of growing your social audience. Be sure to check out full show notes at https://innovationmeetsleadership.com/resources Follow Melanie on the following platforms: ● Instagram: https://www.instagram.com/iammelanieborden/ ● Youtube: https://www.youtube.com/melanieborden ● LinkedIn: https://www.linkedin.com/in/melanieborden/ ● Twitter: https://twitter.com/millennialdm These are proven solutions to advance your innovation process. Check out our website innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

Melanie Borden is the Vice President of Marketing at Celebrity Motor Car Company, where she develops and implements all facets of the marketing and advertising strategy—and single-handedly built the in-house advertising agency. She has over 14 years of marketing experience and has spent the majority of her career in the automotive tech industry. Melanie has also worked for social media startups and a public tech company, where she worked in consulting, marketing, and business development roles. In this episode… Establishing your brand online is a crucial part of your company's success. But with so much competition today, how do you ensure that your company stands out from the rest?  Melanie Borden, the Vice President of Marketing at Celebrity Motor Car Company, believes that there are two important elements to consider when creating your brand online: authenticity and connection. Tune in to this episode of Inside Auto Podcast as Ilana Shabtay talks with Melanie Borden, the Vice President of Marketing at Celebrity Motor Car Company. Melanie provides her insights into successfully building your brand on social media. She also shares her advice for creating engaging content, discusses the importance of having a social media plan, and talks about the best platforms for promoting your brand.

So much is changing everywhere, all the time, and so fast! That's why when you get the chance the Brew Solutions With Fast Trackers You Take it! Melanie Borden Is Blazing a trail So Give This A Listen If You want To Do What Fast Trackers Do! Let's Brew --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

So much is changing everywhere, all the time, and so fast! That's why when you get the chance the Brew Solutions With Fast Trackers You Take it! Melanie Borden Is Blazing a trail So Give This A Listen If You want To Do What Fast Trackers Do! Let's Brew

Melanie Borden says "LIVE, BREATHE & LOVE what you do. When you love what you do it makes those challenges just a bit easier to overcome. You cannot fake passion, do what you love!" On the next volume of the Fast Trackers series the Solutionaries interview Melanie. She is a rising star in the automotive business. This Fast Tracker loves her profession, and when it comes to Marketing, she is a innovator. Melanie believes you have to make a plan and take massive action. Part 3 of the #5Liner will let you know the her story from young student to accomplishing her goals and finding new motivation. Lets Brew.

Melanie Borden says "LIVE, BREATHE & LOVE what you do. When you love what you do it makes those challenges just a bit easier to overcome. You cannot fake passion, do what you love!" On the next volume of the Fast Trackers series the Solutionaries interview Melanie. She is a rising star in the automotive business. This Fast Tracker loves her profession, and when it comes to Marketing, she is a innovator. Melanie believes you have to make a plan and take massive action. Part 3 of the #5Liner will let you know the her story from young student to accomplishing her goals and finding new motivation. Lets Brew.

Melanie Borden says "LIVE, BREATHE & LOVE what you do. When you love what you do it makes those challenges just a bit easier to overcome. You cannot fake passion, do what you love!" On the next volume of the Fast Trackers series the Solutionaries interview Melanie. She is a rising star in the automotive business. This Fast Tracker loves her profession, and when it comes to Marketing, she is a innovator. Melanie believes you have to make a plan and take massive action. Part 2 of the #5Liner will let you know the her story from young student to accomplishing her goals and finding new motivation. Lets Brew --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Melanie Borden says "LIVE, BREATHE & LOVE what you do. When you love what you do it makes those challenges just a bit easier to overcome. You cannot fake passion, do what you love!" On the next volume of the Fast Trackers series the Solutionaries interview Melanie. She is a rising star in the automotive business. This Fast Tracker loves her profession, and when it comes to Marketing, she is a innovator. Melanie believes you have to make a plan and take massive action. Part 2 of the #5Liner will let you know the her story from young student to accomplishing her goals and finding new motivation. Lets Brew.

Melanie Borden says "LIVE, BREATHE & LOVE what you do. When you love what you do it makes those challenges just a bit easier to overcome. You cannot fake passion, do what you love!" On the next volume of the Fast Trackers series the Solutionaries interview Melanie. She is a rising star in the automotive business. This Fast Tracker loves her profession, and when it comes to Marketing, she is a innovator. Melanie believes you have to make a plan and take massive action. Part 1 of the #5Liner will let you know the her story from young student to accomplishing her goals and finding new motivation. Lets Brew --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Melanie Borden says "LIVE, BREATHE & LOVE what you do. When you love what you do it makes those challenges just a bit easier to overcome. You cannot fake passion, do what you love!" On the next volume of the Fast Trackers series the Solutionaries interview Melanie. She is a rising star in the automotive business. This Fast Tracker loves her profession, and when it comes to Marketing, she is a innovator. Melanie believes you have to make a plan and take massive action. Part 1 of the #5Liner will let you know the her story from young student to accomplishing her goals and finding new motivation. Lets Brew.