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Patrick Dillon is a prominent serial entrepreneur, growth consultant, and the Founder and CEO of WISE Digital Partners, a full-service digital marketing agency that has twice been named to the prestigious Inc. Magazine 5000 list of America's fastest-growing private companies. Over a highly successful twenty-year career, Patrick has founded more than ten companies across marketing, SaaS, and the service industries, directly consulting with more than 5,000 business owners on their growth strategies. His ventures have included Deal Current Network (a private-label Groupon alternative acquired by Lee Enterprises) and Lightpost Digital. A member of the Forbes Agency Council, Patrick is highly regarded for his disruptive stance on business scaling and is the author of the upcoming book, Referrals Are Not the Answer—where he challenges the traditional reliance on word-of-mouth marketing in favor of predictable, data-driven customer acquisition systems.

What if the real secret to business growth is not creativity but competition? I sat down with Chris Dreyer, founder of Rankings.io, who built one of the fastest-growing legal marketing companies by mastering SEO, niche focus, and relentless execution. Chris shares how his early work ethic shaped his path, why he chose the highly competitive personal injury space, and how treating business like a math-based game helped him scale. You will hear how content, reviews, and authority drive Google rankings, why most lawyers misunderstand marketing, and how narrowing your focus can actually expand your results. I believe you will find this useful as Chris shows how discipline, data, and consistency can turn any business into an unstoppable force. Highlights: 00:56 – How early work and family habits built a strong work ethic05:00 – Why taking the hardest job created resilience and grit12:12 – How serving people helped develop communication and confidence24:22 – Why choosing a competitive niche leads to greater success37:08 – What it takes to rank at the top of Google consistently51:16 – How doing free work early builds skill and long-term growth Bottom of Form About the Guest: Chris Dreyer is the CEO and Founder of Rankings.io, the category-defining SEO agency built exclusively to help elite law firms and personal injury lawyers dominate Google's organic search results. Under his leadership, Rankings.io has become synonymous with measurable results, helping attorneys secure life-changing cases through visibility at the exact moment potential clients are searching for help. The company has achieved what few in the legal marketing space ever have, earning a spot on the Inc. 5000 list of fastest-growing private companies for eight consecutive years, proof of both sustained growth and relentless execution. Beyond Rankings, Chris is a builder of platforms and a voice of authority in legal marketing and entrepreneurship. He is the Wall Street Journal and USA Today best-selling author of Niching Up: The Narrower the Market, the Bigger the Prize, where he details how focus creates outsized impact. He is also a seasoned real estate investor and the host of the Personal Injury Mastermind podcast, where he interviews top attorneys and business leaders shaping the future of law. His influence extends across respected councils and networks, including the Forbes Agency Council, Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum, cementing his reputation as both a practitioner and thought leader. Chris's path to entrepreneurship has been unconventional yet relentlessly instructive. Once a world-ranked collectible card game competitor, he carried that same strategic mindset into business. After earning a History Education degree, his first professional role was as a detention room supervisor, hardly glamorous, but it provided the unstructured time that sparked his obsession with digital marketing. He began experimenting with affiliate sites and, at his peak, managed more than 100 properties simultaneously. This side hustle soon eclipsed his day job, propelling him into full-time entrepreneurship. When affiliate marketing's golden age waned, Chris pivoted into legal SEO and quickly carved out a niche. Along the way, he also became a top-ranked online poker player, honing skills in risk management and probability that would serve him well in scaling his companies. Today, Chris runs Rankings.io with the same competitive fire he once brought to cards and poker, driven to outthink, outwork, and outlast the competition. His mission is simple: help the best personal injury law firms win more cases, build enduring legacies, and dominate their markets. Ways to connect with Chris**:** website: rankings.io https://x.com/chrisdreyerco https://www.linkedin.com/in/chrisdreyerco/ https://www.facebook.com/chrisdreyerco https://www.instagram.com/chrisdreyerco/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I'm your host. Michael Hingson, speaker, author and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead and connect with others. Each week, I talk with people who challenge assumptions, face adversity head on and show what's possible when we choose curiosity over fear, together, we focus on mindset resilience and the small shifts that lead to meaningful change. Let's get started. Hi everyone, and welcome to another edition of unstoppable mindset. Today, our guest is Chris Dreyer. Chris, Chris has formed a company called rankings.ai. And I'm going to let him describe what all that is about. And he's done some pretty interesting things with it. It has been on inks top 5000 companies, growing companies for the past eight years. Eight years is a long time, which is pretty cool. So I'm sure he's got lots of adventures and lots of stories to talk about. So Chris, welcome to unstoppable mindset. We're glad you're Chris Dreyer  01:35 here. Yeah, thanks for having me, Michael. I'm excited to chat. Michael Hingson  01:39 Well, let's start with kind of the early Chris growing up and all that, and see where we go from there. It sounds Chris Dreyer  01:45 good to me. So yeah, Michael Hingson  01:46 let's go. Why don't you tell us a little bit about Yeah, school and all that stuff. Chris Dreyer  01:51 Okay, yeah, let me, let me, and then you just cut me off at any point, because I can be a long Michael Hingson  01:55 talker the so can I? I Chris Dreyer  01:56 know what you mean. I, I grew up in a very small city, elkville, Illinois, my high school had 100 people in it. I was a graduating class of 28 I grew up, I would say it's kind of weird. My mom and dad, if they heard me say poor, would not love me saying poor, but I we weren't. We were certainly at the bottom of middle class or the upper or poor. I had a lot of chores. I every single weekend, I cleaned a law office with my mom or did something at the farmers market. So and at the time, it wasn't work. It was just what we did as a family, right? I didn't even understand it. We had, we didn't have city water. We had to get a truck and bring in our water, and we had well water, right? And in my family, and that was, that was early on, right? My dad was a milk carrier. My mom was a cook and and ultimately, they did better over the years and made more money. But it started off, it was a lot, a lot of grit, perseverance, working hard. And I like to share that, because my parents work ethic is very strong, very dependable, very consistent. And that's kind of where I got my drive. But that's, that's kind of how I grew up, small, small town, you know, a lot of side hustles with the parents. And once I went to college, I got that, that shock of, oh, here's a whole bunch of go from 100 to, you know, 20,000 Yeah, it's a bit of a shock there. 03:35 Where'd you go to college? Chris Dreyer  03:36 Yeah, I went to SIU, Southern Illinois University. There in Carbondale, Illinois. I actually live in Carbondale today. And, you know, I went to college. I was always had that entrepreneurial bug, and, but I went to college, it was kind of to make mom and dad happy to get that degree and, but I just knew that I was going to own my own business. And I kind of had that conversation with them out of the gate, but so I was a terrible student. Partied a lot, you know, chase the women, so to speak, and but somehow, ended up with a degree, got a job at a high school as their JV basketball coach, and I started doing internet marketing on the side to make a little extra money because I had some downtime. And by the end of my second year teaching, I was making about four times the amount doing that that I was teaching. So that was kind of my sign, and to go pursue that full time, and that's what I did. That's when I left to do affiliate marketing and digital marketing full time was after Michael Hingson  04:41 that second year, of course. Now the real question is, you were chasing the women? Did any of them 04:44 chase you? Oh yeah, oh yeah. Just Michael Hingson  04:49 want to make sure it's reciprocal here. Yeah, that's that's pretty cool, though. And I was going to ask you, and you sort of answered it, about your workout. Ethic and so on. I find that if people do grow up in an environment where they're working and they appreciate what they do get and the amount of work that they do, and they develop a strong work ethic, or their parents have it, they generally do as well, although sometimes there's some rebellions, but still, ultimately, the right stuff shows through. Chris Dreyer  05:24 Can I tell just a brief story about that? My mom, when I turned 16, it was like, you're getting a job, son, right? And it was not, we had, we were fine without, but it was like, so she took me to this place. It was called Ken's antiques, and they used to do the semi truck deliveries of aluminum, and I used to go to auctions and unload furniture. And I asked her, I was like, Why did you take me there? Well, you know, why didn't you take me to the mall? Why didn't you know to go work at a the buckle or the gap or something, you know, why did you take me? There she goes. Well, I knew if you could, if you could succeed here, you'd be fine anywhere, because it was the hardest job that I could think of. And I was like, Oh, really, thanks, Mom. Like, send me to the to the hardest job that you could think of and see if I could thrive. And I did well there. But that just kind of goes to show you the mindset that my mom had racing me, which also kind of, you know, attached to me as well. Michael Hingson  06:26 Yeah, well, and I can appreciate course, now looking back on it, of course, but I can appreciate what she said, because if you can survive in one place, and you can if it's if it is a tough job and you approach it the right way, then you'll probably be good anywhere, and there you go. Chris Dreyer  06:47 Yep, yep, to her credit, it was a very tough job. It is as still to this day, the hardest job from a physically demanding perspective that I had, but, but yeah, and it was good. It built resilience, you know, kind of helped me get that that put that true grit on and yeah, so that's kind of my background. Michael Hingson  07:08 I never did really work at a job growing up, my brother did. He worked at a restaurant and so on and bus tables and did other things. But I remember, when he got his first job, he went and applied at a at a restaurant, and the owner or manager, I guess probably both said, so, you know, we'll, we'll consider you. Would you do us a favor? There's some weeds out in the in the front, would you go pull those? And he said, within about a half hour, he got the whole place completely cleaned up of weeds. And the boss came out and said, You did all of that. And my brother said, Yeah. And guy said, You're hired. You know, amazing, you know, because my brother didn't even realize, I think at first, that that was really a test, but it was, and of course, he passed, which was cool. That's a great story, but I never got really to do much work. I kind of was more the intellectual guy in the family, and finding jobs would have been a little bit more of a challenge for me. I did do some babysitting, but that was about all I could do. I've been blind my whole life, and a lot of the jobs that were available in Palmdale, where I grew up in Southern California, were not jobs I was going to realistically be able to do anyway, but I could babysit, and that worked out pretty well. Yeah, yeah. So I mainly studied, Chris Dreyer  08:41 love it. So So studied. Can I? Can I do the reverse interview? What's some of your your top motivational books, business books? Because I'm sure you've got some that just pop top of the dome. Well, sort of, kind Michael Hingson  08:55 of, I really have a slightly different idea about that, but I'll tell you, I've read a number of the main books in the whole motivational and and management world. One Minute Manager is a book I appreciate a great deal. And I also like Dale Carnegie books like How to Win Friends and Influence People. But for me, I point out, and even to this day point out that I've learned more about teamwork and trust and leadership from working with eight Guide Dogs for the last 61 years than I ever learned from all the management and leadership books and everything else that's out there, mainly because working with dogs, you have several things that are An issue, first of all, respecting them and the job that they do, knowing that you're really forming a team with a guide dog, where each member of the team has a job to do. So in my case, the dog, and the case of people who use guide dogs, the purpose of the dog is to make sure that we walk safely as. We're walking somewhere, but my job is to know where to go and how to get there, and then I have to learn how to communicate that to the dog, and also be the leader of the pack in the truest sense of the word, which also means that if the dog is upset, or there is any kind of an issue with the dog, I have to figure out what that is, and I have to read what is going on so that I understand that and can then figure out what is occurring and make sure that the dog stays happy so it's you. There's so much to learn about trust, and one of the main things I've learned over the years is while dogs do, I think love unconditionally, unless they're just so badly traumatized by somebody for some reason they don't trust unconditionally. But the difference between dogs and people is that dogs are open to trust a whole lot more than we are. We have just had so many things go on. We read we bought them in the newspapers, we see it on the news and so on. Nobody trusts anyone. The feeling is basically everyone has their own hidden agenda, and so you can't trust anyone. And so there's very little communications today. There's very little real interaction. And people, by definition, don't trust. Dogs are open to trust, and you can earn their trust, and likewise, they get to and can earn your trust, and it is a it is a combination and kind of thing. So what I really learn when I go to get a new guide dog every time is I'm learning how to form a team with this other dog who doesn't speak the same language I do, who doesn't think the way I do. But I have to figure out what this dog does, what this dog is all about, and I'm the one that has to become the leader of the of the team and make things work. So I think that working with a dog is a lot more of a practical experience kind of thing than just reading about whatever there is to read about in books and so on. So that's why I say that. I think I've learned a lot more by working with dogs than I ever got from all the management books in the world, any of the Tony Robbins books, or any Chris Dreyer  12:07 of those. I love, every bit of that I just I was on x the other day, and it was talking about the the new CEO for Starbucks, right? Because the former CEO was McKinsey trained, right, but didn't have any actual experience at the helm. And then they brought back the former CEO of Taco Bell over to Starbucks, and the stock immediately shot up because of the application aspect of it. He had, he had done the job and been in the grind. So it's kind of interesting, kind of corollary there. But yeah, thank you for sharing. I was really intrigued, and I had to jump in and and ask, Michael Hingson  12:45 Oh, fair question, and then this is a conversation, so nothing wrong with asking questions on either side. So it's perfectly fine to to be able to do that well, so what did you do right out of college? Chris Dreyer  12:59 Right out of college, the one thing I'll tell you that I still to this day, I call myself an introvert. I don't think that, you know, introvert, extrovert. I think we have the tendencies at all times to be either one, right? But I think for me, I was more shy, but I built a lot of friends because I played sports and I knew them in college, and then they met, they introduced me to their friends. Because you got to imagine, when I had a class of 28 kids, it's like super small community versus, you know, everybody I'm interacting through their connections and their extended connections. So through college, I'd say the main education thing I got was, I did get a job waiting tables for three years, and so I got a lot of client service training, dealing with people having a ton of conversations through that, through my through my job, and also through my personal relationships with my friends and and other, you know, Students at the University, but so I think that kind of helped, helped me succeed afterwards, but afterwards, really, when I student taught at Heron, they saw my work ethic. They saw a shoe up, that I showed up, that I listened and I took action. So they, they hired me immediately, and I did the same when I was a JV basketball coach. I never missed a practice. Was always on time. Really tried to develop the kids and bring the most out of them, treated the parents well, and so I think that's what I did well, and it kind of put me in the position to have time to learn internet marketing. So I think that's kind of how it all started, Michael Hingson  14:47 when I was getting my teaching credential at UC Irvine, and I also got my master's degree in physics from there. But I student taught at the local high school, at University High School, and I student. Taught two classes. One was a physics class, and it was kind of for they called it dumbbell physics, but you know, it was kids who were sort of interested in science, but really didn't know where they wanted to go. But the other class was algebra one, and I remember one day I was teaching, and one of the students asked a question, and I didn't know the answer to it, and I probably should have, but I didn't. But what I said was, I don't know the answer right off, tell you, what do you mind if I look at it tonight, get you the answer and bring it back tomorrow. And the kid who was an eighth grader, actually accelerated, so it was high school algebra one, but he was from the eighth grade. He said, Sure, so I went home and found the answer in the book, when I should have known that, but anyway, came back in the next day, and even before I could say anything, he said, Mr. Hingson, I went home and got the answer, and I said, Well, come up and write it on the board. And one of the things that I did with with all of my classes when, of course, we had blackboards and all that, back in those days, I would want a student to come up and be the board writer, because they write a lot better than I do. And so we, we had pretty good competitions of people who wanted to write on the board. They all thought it was kind of fun, and I did spread that wealth around, but Marty came up and I said, now you got to explain what you're writing. And he had actually found the answer, which was cool, but my master teacher was also the football coach, and when I first told Marty and the rest of the class, I don't know the answer, but I will get it after class was over, Mr. Redmond said you did something that's absolutely amazing and was absolutely the right thing to do, and most people wouldn't do it. And that was you admitted you didn't know the answer, but you would go get it rather than trying to blow smoke, because these kids can see through that in a second. And he said, So you did the right thing, and I've always felt that's the way to do it. If I don't know the answer, I'll go figure it out, but I will also tell you that I don't know the answer, and you can decide whether that's a good thing or a bad thing, but I think it's a good thing, to be honest, Chris Dreyer  17:22 I couldn't agree more. Michael Hingson  17:25 And so it was fun. And and what the the other part of the story, and I think I've told it a couple times on the podcast, is 10 years later, I was at the Orange County Fairgrounds, and this kid comes up to me, Well, he was, he didn't sound like a kid anymore. And he said, Mr. Hingson, do you know who this is? Deep voice. And I went, No, not right off. And he said, I'm Marty. I'm the guy that was in your algebra class 10 years ago. Nice to be remembered, but, but he he also just remembered what happened. And I think he even said it was so cool that I was honest with him about it, which was, you know, a life lesson anybody should learn. Chris Dreyer  18:09 That's incredible. That's incredible. So Michael Hingson  18:10 it was a lot of fun. Well, so you student taught and so on, but eventually you ended up deciding to go into the entrepreneur world. But you also were a card collector, right? A game collector, yeah. Chris Dreyer  18:25 And in high school, I played this collectible card game. I played a combination of two. I mean, most people are familiar with Magic, The Gathering, but I also played this other game called Legend of five rings. And both, you know, the collectible card games, but they're really math based games based upon advantage and and, you know, you so now it's applicable to today. I can look at any whether it's Pokemon or whatever card game there is. It's, it was very, you know, it's force based, you know, benefits to attack and things like that. It attributes everything. But anyways, I played it competitively, and I was a top I was a world ranked player at one time. I won four state championships or CO days. No one had done that at the time in a two consecutive years, and it was just a top player, and when you get to the top, you become friends with the other top players, and then you talk strategy and and that even takes you to an even higher level. And so I did that, you know, for many years, competed all over the country. It was a great experience. And so, yeah, that in my house. My dad very so he had, he was a civil engineer. He has an engineer degree, but he was traveling. He was on the railroad at all times, and he wanted to stop traveling, so he accepted this job as a mail carrier so he could stay put. And. Yeah, and that's what he did. He retired as a mail carrier, but, you know, a top math expert to the to the point where there would be conversations where you could, like, I couldn't understand him, right? He couldn't understand himself, right? And, and, and there's many conversations in different aspects of this. But when we played games, whether it was Yahtzee or monopoly or whatever, every game, there was a math based lesson to it, like, which dice you rolled for advantage at Yahtzee, which ones to hold after the first roll. Poker games, pitch games, Rummy, every single game it was, it was game theory. It was math on what was the precise the best role, like Monopoly, the best properties and the probability to get an orange property over other properties and and how much you should spend at certain points of the game. And I realized saying that outline that's that that's not normal. Some people just play yatse and roll the dice and they roll what they want, and some people play Monopoly and just buy the properties they want. That was not how games were played in my household, and it was very applicable to poker and to the collectible card games. Michael Hingson  21:22 Yeah. So how often did you want to buy Boardwalk and Park Place? Chris Dreyer  21:28 Not often. But I mean, so there. That was just how I was brought up. And yeah, and it turned into a lot of what I do today. Michael Hingson  21:42 Actually, I always like free parking. We had a thing where any money and and any kind of thing that you had to pay on all went into the free parking pot. So getting free parking was always fun. Oh yeah, but yeah, I hear what you're saying. I love monopoly and love to even play it against the computer, which was always a kind of a neat thing to do, but played Monopoly against other members of my family. Some we actually made a Well, we took a regular Monopoly board, and I think my father outlined the entire board and all the squares using elmer's glue so that we had raised lines for me to look at. Then we also did things to mark the paper money so I could tell what bills I had and and so on, and even Braille the cards. And I still have that game to this day, very neat, which is kind of cool, but monopoly spun. Chris Dreyer  22:36 Yeah, there's a lot of games that you know, there's no winner. You take my wife wants to play Scrabble all the time, and I'm like, there's just not a winner in Scrabble. Because if I challenge you on a word, and I'm right, you're wrong. You're mad if I beat you, you know, and then if I lose, it's not fulfilling for me. That's one of those games. There's no winner. Michael Hingson  23:02 I have a friend who plays Scrabble with his mother all the time, and and he, I think he loses more than he wins, but he's always proud when he beats her. And he's almost 60, so you know, she's, she's older than he is, but they, they play and have a lot of fun with Scrabble. Chris Dreyer  23:21 That's incredible. That's Michael Hingson  23:22 great. Yeah, it is kind of cool. But anyway, so you eventually decided to go off and go into the entrepreneurial world, and you started your company, or went well, when did you actually start the company? Chris Dreyer  23:37 Started the company officially in 2013 it was attorney rankings.org, that was the original name. Now it's rankings.io, I worked at a few agencies previously, while I was also doing the affiliate marketing, and kind of got to see the agency world of providing, you know, the professional services space. And after working at a few agencies. Thought that I could do it right. I got the confidence from the competence, and that's when I launched it. 2013 we've always been focused on legal. The difference today is primarily, we're focused on a sub niche of legal for personal injury law. And, you know, we work with other practice areas, criminal defense, family law, etc. But really personal injury is the is 85% of our business. Michael Hingson  24:27 So what is it that rankings.io? Does, Chris Dreyer  24:31 yeah, we do digital marketing. We do search engine optimization now, AI search, we do pay per click paid social web design. A lot of performance marketing, I would say more performance, less creative and branding. And that's what we do. We work with the top, the biggest pi firms, personal injury law firms in the country. We're in chiefs, I think every state we work with about. 250 law firms across the country. Michael Hingson  25:03 What made you decide to focus on law in the beginning? Chris Dreyer  25:09 Yeah, I'll say a few reasons. One, I had an experience working with attorneys, and I liked working with them. So there was the like component when I worked at an agency, I had a few firms that would I spoke with, and I enjoyed it. The second thing was, if I'm being honest, the status like I wanted to tell my parents that I did marketing for lawyers, and not just, you know, any industry. And then the other thing is, is I'm very, very, very competitive, and I kept seeing and hearing these reports about more and more attorneys going to law school and and just all this competition for legal and the thing that I differ you hear a lot of coaches and mentors. They'll say, hey, go to the blue ocean. You know, everyone's read the blue ocean book, or, you know, Peter thiel's zero to one, and everyone thinks so, go where there's no competition. And I'm like, That's fine if you're Elon or Peter Thiel or Zuckerberg creating something new, but if you're going into an existing category, you want to go where there is competition, because it demands expertise, and that's the way that I've looked at it. Like, you take the agency perspective, I don't want to go to, you know, lawn care, SEO like, do they really want to do search engine optimization? Do they really have a ton of competition? Maybe that's not a great example. But you get my point where, if you go into the city, there's a ton of personal injury law firms, but there's only a few that can rank at the top. And there's, they're all trying to gather cases from one another, so they want an expert to help them, you know, get that visibility. And that's, that's the mindset that Michael Hingson  26:58 went into it. What strikes me is interesting, though, is that with all of that, you bring a very competitive level to what you do. And I'm not sure that I find that a lot of people necessarily even do that, so you consider even search engine optimization to be a very competitive thing, I don't want to say sport, but you consider it all about competition, and you want to really bring the best and the most significant aspects of it to what you do. And that clearly has to show up when you're talking about Inc ranking you in the top companies for eight years in a row. Chris Dreyer  27:47 Yeah, it's very status orientation. You know, that's why I like working with trial attorneys. There's a winner and loser in court, and there's only one top position in Google or on these llms, and it's, who's gonna win, who's the best? Yeah, and it's right there for everyone. Here's here's the tally. Everyone can see who's the best. And I've always loved that. I think I heard a podcast recently by John Morgan. He's the founder of Morgan, Morgan, right? Of course. And you know, he's always a character and funny to listen to, but, yeah, he talks about being insatiable. Like, how did you grow this? He's like, Well, I'm insatiable. I I want to continue to grow. And for me, it's, it's the exact same thing. It's like, I'm insatiable. We hit a milestone. I want the next milestone. It is the game that I'm playing. I am playing like my hobby is my business. I enjoy it. I look forward to a Monday. It rewards me mentally. I enjoy the people I work with. And that's that's how we're at you know, Inc, 5008 years in a row, we'll definitely be on the ninth year next year, due to our growth this year. And it's that's just, that's just how I treat it. It's just a big game. And, you know, like any game, you play Sim City, whatever, you get a little bit more money, you get a little bit more buildings, right? You do a little bit better, you hire more talent, you expand your capabilities, and you just, if you don't stop, you're going to Michael Hingson  29:22 continue to grow. But it's a game in the mathematical sense, and it's it's a game in the the productive sense of what you're trying to do is, isn't the game just, although you obviously have to have fun in what you do, otherwise you wouldn't enjoy doing it. But it's a game in the mathematical sense of the word, oh, 100% Chris Dreyer  29:44 and so many people don't understand what I'm about to say. But like, every move that you make is a move based upon leverage in some capacity, yeah, and you take, because our time is all limited. You take. I'll give you some examples, like from a from a distribution perspective, hosting my podcast or being on your podcast is going to have more listeners than if I go speak on stage, if I go speak on stage now that that has its own benefits of authority and and different you know, belly to belly relationships from a trust perspective, but from a distribution perspective, I would be better off doing more podcasts than I would speaking on stage, sure. So there's an advantage there, right? And then there's also advantages through pricing arbitrage, and it's if, if I hire labor and talent in in the Midwest, and I pay them above average fees and salaries, and I pay my employees well, but compare that to New York or California. And I think some people, you know, these are things that they don't talk about, but when you start to look at leverage closely, it's everywhere. Capital, economies of scale, if I you know, there's leverage based upon my my buying power in certain areas, and that's what I look for. It's an interesting way to make decisions. Is based upon that leverage component. Michael Hingson  31:20 Do you think that that works in other kinds of arenas, other than just what you do? Chris Dreyer  31:27 Oh, I won 1,000% yes, yeah. It works in you could see it. You know, the closest would be, closest arena would be sports. There's so many, whether it's the salary caps or the talent of one person's labor based, you know, what they can do from a utilization or capacity versus another one's people talk about it on the business side of like, you know, You have one software programmer is worth, potentially 1,000x another one just because of that individual's capabilities. So it's literally everywhere, and it's also dissecting different scenarios into fractional leverage. So I'll take give you a different way of thinking about this. Is like, you take a an SEO specialist, a top tier SEO specialist might be 100 200 grand, right, technician, right? But you you break down their capabilities into the smaller parts. You know someone that just writes, someone that just does the title tags and the website, and someone that just does the links and that, like you can assemble, that individuals that that superstars talent through the FRAC breaking it down from a fractional perspective. It's just a big game of puzzles and how you get there and you look at like what your competitors are doing and how you can, I wouldn't say, exploit in a negative way, but, but what I mean is how you can take advantage in a positive way to to help your business succeed, right? Michael Hingson  33:15 Well, do you so if, if you're playing a game like football, of course, everybody, every team, wants to crush the other team, and it's all about winning and beating the heck out of the other guy. Is that really the way you view it, in terms of the game, as you play it, and do you enjoy being able to just crush the competition? Or is it a different mindset than that? Chris Dreyer  33:42 That's a really good question, because I am an abundance mindset. I don't think everything is a zero sum game. It's, I'll tell you something super nerdy. I was talking to my chief of staff the other day that he's we're big gamers, big nerds. And he, we were talking about Warhammer 40k and the dwarves in that game have a book of grudges. So anybody that that goes against the dwarves, they they're listed in the book of grudges, right? Yeah. And it's like all the dwarves are trying to, you know, right? This wrong. And I kind of look like that. I'm like, treat people respect like, you know, abundance zero, you know, like, abundance mentality. Do the referral thing until it's like, okay, you've done X, Y and Z, and I could give you examples of x, y, z, and it's like, okay, well, you're not my friend. You're not my ally, so now you are a true competitor by all since you know, by all definitions, right? That's how I've treated it. Michael Hingson  34:48 And so it isn't the joy of just beating everybody in sight. No, which is different, which is cool, because certainly. I would, I would also bet, though, that you have people who are competitors, but they're not unfriendly, so you can absolutely, yeah, you can develop Chris Dreyer  35:10 working relationships. Rattle off, and we have great conversations. We're friends, and people are surprised when they see us, and we're friendly, and it's like, no, it's like, we have families, we have life. We want to do good work. We want to and it's so you can absolutely have that too. Yeah. Michael Hingson  35:27 Why did you decide to specifically choose personal injury Chris Dreyer  35:33 for me? And it's this is turning into the math conversation. But really, I looked at our revenue, and it was like over 70% of our revenue. Was from less than 50% of our clientele. And it was a clear directional signal to pursue this area. And that's it was the math like, these are our best clients. They pay the most, they stay the longest we could do the best work. Also the PI space is the Super Bowl. Is the major leagues. In the legal arena, it's, it's very difficult to rank. There's a lot of competition versus, you know, I get a family law attorney. I don't care what market you're in, Los Angeles, it's like a sneeze to get them the number one or two? Yeah, it's and I like that. I like the competition. I like having to work at it and be creative and think about different things to try to obtain that top position. Michael Hingson  36:33 Yeah, well, so I would, I would presume that John Morgan's happy with you. Chris Dreyer  36:40 I, you know, I had Dan Morgan as a keynote for my 2024 conference, his son. And I haven't personally talked to John. I think he's well, he says he's retired, but he's not really retired, yeah, right. The I couldn't work with Morgan and Morgan, I can have a great relationship with them, but I can't work with them because they're in every market, and my I would, they would be my only client, so that's why, but certainly have a great relationship. I've got a text relationship with Dan, but yeah, they, I think they do everything in house. Michael Hingson  37:20 Anyways, you don't want to be the consularity for Morgan and Morgan, in other words, Chris Dreyer  37:25 your only client, right, right? That would put a lot of risk on the old client concentration problem, Michael Hingson  37:33 and it would, but still. So what does it mean for a law firm to dominate Google's organic search. And I guess the other question is, why is that the legal battleground that personal injury lawyers can't really ignore? Chris Dreyer  37:53 There's, there's so much here. Okay, where do I go? That's a lot of take. You take any channel, broadcast television has been the main vehicle for channel for distribution. It's the lowest CPMs cost per 1000. The distribution is very wide, because an individual doesn't know typically, when they're going to be in an accident, right? So you got to have a lot of reach and touch a lot of individuals. There's also radio and billboards. But typically, even if they watch you on television or hear you on the radio or what have you, they still convert. They go to Google to make that conversion that go to the website. Typically, it's not always and and things are changing due to these llms and the native experiences on platform. But even today, it's still the final destination before they contact a firm. So it's really important that you show up at the top of Google to capture all of those opportunities that you've advertised for in other mediums. Michael Hingson  39:09 How do you do that? Chris Dreyer  39:12 Well, so you know, I'll say, I'll try to simplify for the audience. Let's just keep it really, think of like a Venn diagram of, you know, the three circles overlaying and you've got the middle. You have to do all three. The first one is you have to have excellent content. You have to have, you know, if you're an auto accident attorney, you have to have content about auto accidents. You have to have, you know, you have to have content that targets phrases and words that consumers will search for, right? It starts with the content. It has to be thematically and topically relevant. Has to be excellent content. The second component would be related to. Views. You got to get Google reviews to show up on in the LSA, the local services ads location, you have to get reviews to show up in Google Map Pack. You need reviews now on Yelp to show up on and be discovered on these different llms, particularly a chat GPT. And just due to how okay for the SEO nerds listening, let me explain, because typically when you get reviews on Yelp and when you get reviews or recommendations on Facebook, they aggregate that information to other sites, which is then the listicles that form the basis of discovery for these llms. So you got to have a review background. So content reviews and then links. Google, the way that they differentiated, again, way against lo AOL was they use links as a categorization method. So if you're trying to win an election, you want to get as many votes as possible. If you're trying to win the first page of Google, you want to get as many high quality links as possible. High quality being authoritative, relevant, trustworthy, you know, sites that get a lot of traffic, so you need great content, lot of reviews and links. That is the very 8020, high end summer summary of of how to rank in Google search and on the llms, yeah. Michael Hingson  41:24 Well, and how does LinkedIn fit into what you do? Chris Dreyer  41:29 LinkedIn is a bit different. I you know LinkedIn more B to B platform. I think if you're a business attorney or a B to B firm, it's an excellent channel. I use it from a distribution perspective. I get a lot of reach. I get a lot of followers on there. A lot of attorneys congregate on there. And it's a great, you know, channel for recruiting talent, and it's cited frequently if you have some type of reputation perspective that you want to control around your name. LinkedIn typically ranks in one of the top three positions for your name if you have your profile set up properly. So yeah, it's, it's, it's got great distribution from a leverage perspective, and, you know, has other applications as well. Michael Hingson  42:15 If you were starting a law firm today, or you were advising someone who's starting a law firm, how would you deal with and start their marketing efforts? How would you organize marketing for them? Chris Dreyer  42:28 Yeah, in the beginning I would, I would do almost all performance marketing. I would not do. I would do very little with brands, because you need to get on your your cash acceleration cycle is very poor. From a PI perspective. I'm always thinking from an injury law firm perspective, because, you know, if you get an auto accident case by the time they get treatment and go through the whole process, you know, it could be 12 to 18 months before you get paid. So you know, I would think about performance marketing, Facebook ads, Google ads, LSA, SEO, a lot of the ads platforms that are, you know, very performance driven. That would be the majority of my investment. Facebook ads. So in a vacuum, you know, different markets are, there's different channels that are more effective. But in a vacuum, I would say today, right now, Facebook ads would be the best platform, the best channel for that, Michael Hingson  43:29 because so many, because it has such a high volume of viewers, or what Chris Dreyer  43:34 they're well, it's just the cost per lead. The amount that you pay on that platform to reach your target prospect is going to be cheaper than say, you go to Google ads and you're paying $600 a click for a phrase, or, you know, it's just now, there's, again, this is in a vacuum. There's very effective Google Ad strategies you can get, you know, creative with performance, Max campaigns and and different strategies. But I would say just in general, Facebook ads out of the gate would be one that I would start with, and I would start the SEO early, just because it takes time to develop. Michael Hingson  44:14 Yeah, well, that makes sense, and it does take a long time, and I think a lot of people don't necessarily understand how all of that works, but it's still something that they should, should deal with Chris Dreyer  44:28 1,000% and, you know, it's, it's a game of, it's a long game, but it, you know, even SEO can be on a shorter time horizon, if, if You're, like, if you target Car Accident Lawyer in that phrase and that segment, then sure, yeah, 12 to 18 months is, you know, you know, even two years before you start to get some visibility. But you target dog bites, you target, you know, some other case types that aren't as competitive like you can get traction sooner. Michael Hingson  45:00 Hmm, well, and that kind of brings up the question you You talk a lot about, and you wrote a book about niche. Why is it that going into like a smaller niche can yield sort of a greater opportunity, or by narrowing focus, you're creating bigger opportunities? Why is that? So? Chris Dreyer  45:22 What comes top of mind? Some of the biggest, the most important reason is it all centers around this word focus. When you focus in a single area, you become better. Well, because you were better, you can you can at your you can charge more because you're worth it. The other thing is, is when you focus on a single area, you you can create, create repeatable processes, and everything is not bespoke when it comes in. So you can set up your internal productization of a certain area. You it makes training easier by immersion. So there's a lot of benefits, even even the perception aspect of it, right? So when you think of like, who's better, a generalist versus a brain surgeon, you think a brain surgeon is a specialist. And you think, Well, who do you think, just offhand, whose fees would be higher? Well, you think the brain surgeon would would charge higher fees. And so from a perception perspective, and when you're thinking about trust, the that's the other one, right? You would think from a trust perspective, they would be more qualified because they're in this certain area. So, and when we're trying to convert someone in sales, it's always a conversation based upon trust. So those are some of the main advantages, the one heavy, heavy disadvantage. Disadvantage is Tam, total addressable market. It's you focus on personal injury. You're at 50, 60,000 firms. You focus on all law firms. United States, you're at 400,000 law firms. So there's trade offs for you know, there's pros and cons on both sides well Michael Hingson  47:03 and and that makes sense, but there is a lot of merit to the to the whole concept of specializing, and you've proven it with what you do, and you continue to be pretty successful about it. And then that makes a lot of sense, but you also do something else that I think is interesting. You've written a book, niching up, you've got a podcast, you have other things that you do, and, of course, just the company itself, but you put all of that together, and all of that not only has to help your brand, but it makes you more visible in the marketplace overall. Don't you think? Chris Dreyer  47:42 Yeah, it certainly does, and it is our flywheel, right? It's somebody that's on my podcast could be a potential quote in my book, and I have a personal injury lawyer marketing book, right? And there's quotes from the pod. I have now a quarterly magazine that goes out. We could cherry pick a couple episodes, you know, to include in the magazine. We have retreats that are quarterly. They're, they're in person that, because we have a community, they're easier to to fill. We have a yearly event for personal injury law firms called, you know, Pim con. So it's all this, this flywheel that kind of compounds over time due to the community aspect, Michael Hingson  48:25 but people obviously react well to it, because you continue to be successful. Chris Dreyer  48:32 Yeah, and I think the biggest thing for me is I am I am not the the expert. I am bringing on the experts in their field, the people that are eating their own dog food, so to speak, right? They're practicing what they preach. It is, I can orchestrate a great conversation because I know the space and can ask very specific questions based upon my knowledge. But I'm bringing on, you know, Dan Morgan's on the pod. I've had, let's see Morris Bart. You know, I've had frank Azar in Colorado. I've had the biggest of the big pi attorneys on sharing what works for them, which, which is very valuable, because it's not, you know, some, you know, a consultant or me or whoever, speaking about like, Oh, this is how you can grow a law firm. It's no this is the owner of a law firm explaining how he or she is growing their law firm right, Michael Hingson  49:31 and providing that advice for other people, which also helps you gain trust, which is pretty cool. What's the best way for an attorney who wants to stand out to truly build authority in the market? Chris Dreyer  49:50 Well, if you're if you're b Look, okay, so there's a couple types of firms. If you're a trial attorney and you want to get peer referrals, I would say. See, I would say start a podcast would be one of the best ways, you know, interview your peer, interview other attorneys around the country, talk shop, you know, speak at C les. You know, do the those types of aspects it, you know, a podcast. I'm not saying it's not good for B to C, but it's, it has to be a different type of podcast. So I think, I think B to B, if you're a litigation attorney, a podcast would be great if it's B to C. That's, that's tricky. I think I think probably social media in some capacity, but really it's just sharing your knowledge on a platform and being consistent. Michael Hingson  50:51 Yeah, consistency counts for a lot, and it is something you can you can show is being relevant in almost any kind of business. I mean, look at McDonald's. One thing you can generally tell about McDonald's is that their quarter pounder is going to taste the same everywhere, and it's going to be the same and, and, and companies and people can learn a lot by seeing a company that truly develops that level of trust, 51:24 yeah, couldn't agree more. Michael Hingson  51:26 And that's pretty important to do, to be able to get someone who is going to earn that trust by vigorously working to earn that trust. And so there's something to be said for that, needless to say, so you've built a very large company. What would you say are some of the pivotal moments that sort of helped shape your trajectory? I know you've talked about some things, but what, what kind of really, are the things that stand out that really helped you create all of that? Chris Dreyer  52:00 I think in the beginning, I did a lot of free work, and had to prove my work, prove my abilities. I think so many people just want to charge a lot out of the gate. And I think there's when you do things for people, they're more willing to reciprocate. And it from an application perspective, it makes you better. So I did a lot of free work early, a ton of free work. I took a lot of jobs or contracts that maybe not, maybe for certain, that I wouldn't take today, that were just not perfect, but like they were my opportunities that I didn't, you know, let them pass by. I think hiring the right people, having super high standards is incredibly important, people that share your values. In the beginning, I used to, every time I heard a speech or taught speech speaker talk about culture values, I used to kind of roll my eyes and say I just didn't get to get to work, right? But now I know it's more important than ever that they share my values, right? Because they're important to me, and that's how you move forward. And I think the other one, if I had to say, the bigger I get, the more important good data, is to make decisions like, if I just don't have good data, it's very difficult. I'm just guessing and and the better the data, the better decisions well. Michael Hingson  53:32 So the the other thing that comes to mind when you talked about doing a lot of free work and jobs that you wouldn't necessarily take today, I don't know how much it really entered into your mindset, but think of all the knowledge you gathered by doing that that you might not have ever gotten. Yeah. Chris Dreyer  53:49 I mean, that's true, and a lot of other people wouldn't have done those jobs, so that's kind of some unique perspectives. Michael Hingson  53:56 Yeah, I when I hired sales people, one of the first things I always told them was, you're coming into this be a student for at least the first year. Don't hesitate to ask questions of your customers, because they're not if you gain their trust at all. They're not in it to see you fail. They want you to succeed, but they want to be able to trust you. And so there's a lot to be said for being a student, asking questions and learning from that. I agree. I agree, which makes a lot of sense. What's the biggest misconception that lawyers typically have about marketing? Chris Dreyer  54:33 They underestimate how many dollars and what it takes for someone to actually be memorable or build a brand. I talked to, I heard Alex hermosi talking recently about, you know, no one really knew who Jennifer Lawrence was before the mockingbird movie, and they spent $50 million on advertising for that movie. And then, oh, suddenly, everyone knows who she is. But it took $50 million To do so. I think a lot of times people think they oversaturate a channel when they haven't even scratched the possibilities or the capabilities of a particular channel. Michael Hingson  55:10 How do you help lawyers break through that misconception? I agree with what you're saying. I hear it a lot, in so many ways, but how do you break through that and get them to understand the value. Chris Dreyer  55:22 It's a dance, yeah, you know, I try to get them to look at the blended cost to acquire a case, as opposed to, you know, the CAC to LTV ratio, versus trying to pinpoint each individual channel and but it is try to try to solve with data and proof over, you know, guesses, but or promises, but it is always a song and dance. Michael Hingson  55:52 The data and proof is out there. If people can learn to look for it, it's, it's, the reality is, mostly it's not a guess, but you have to know where to look or learn how to find the data to be able to get the answers that you need to demonstrate that marketing is just as valuable as anything else. I mean, there's so many strong lessons about marketing. We talked about Morgan and Morgan, but think about it, he's out there doing TV commercials all the time, and I'm sure that that's helping his company. He and Ultima continuing to to grow, and now they got the boys all in it. And the reality is they've demonstrated that they understand something about what marketing is all about. I remember back a long time ago when it was taboo for lawyers to even advertise. And then a couple of companies out here started to do it. And finally, people realized there's a lot of value in marketing. Chris Dreyer  56:50 Absolutely. And Michael, I should have said this in advance. I've got a I got a hard stop, I got a I got a hat, I got a client call here in two minutes. Michael Hingson  56:59 Well, then let me just ask, is there anything else that you want to add? Or how can people reach out to you if they'd like to do that? Chris Dreyer  57:06 Well, first of all, I really enjoyed our conversation, so thank you for having me. Yeah, you know, for anybody that has a question or wants to connect with me, the best way to get in touch with me is by email. I'm an inbox zero guy. It's Chris, C, H, R, i s@rankings.io I'm most active on LinkedIn. You'll just do a search for Chris Dreyer, and you'll find me cool. Michael Hingson  57:29 Well, I want to thank you for being here, and I want to thank all of you for tuning in today, wherever you are, I'd love to hear from you. Love your thoughts on the podcast. Give us an email at Michael h i at accessibe, A, C, C, E, S, S, i, b, e.com, also, you can listen to any of our podcasts. They're all available. And you can find us at Michael hingson.com/podcast and you can see and hear all the episodes that you want from there. Please give us a five star review and great rating wherever you're listening and watching us, we value it a lot. And if you know anyone who you think might be able to be a good guest, love to hear from you. Chris, you as well. If you know anybody else who you think ought to be a guest, I'd love to definitely get your help to bring them on, because we're looking for all the people who want to come on and show that we're all more unstoppable than we think. But again, I want to just thank you for being here today. Chris Dreyer  58:20 Thank you, Michael. I really enjoyed it. Michael Hingson  58:26 Thank you for being here with me on unstoppable mindset. I hope today's conversation left you with a fresh perspective, a new insight, or at least something worth thinking about if you're ready to go deeper into the ideas that shape how we see ourselves and others. I have a free gift for you. Head over to Michael hingson.com and download my free ebook, blinded by fear. It explores the invisible beliefs that hold us back and shows you how to reframe them so you can move forward with clarity and confidence. Be sure to subscribe to our podcast, leave a review and share this show with someone who can use a reminder that growth starts with mindset. When people think differently, we all move forward together. Thanks again for listening, keep learning, keep questioning and keep choosing to live with an unstoppable mindset you.

Ajay Gupta is the Founder and CEO of Stirista (often phonetically similar to "Sistra" in queries), a San Antonio, Texas-based data-driven marketing and identity solutions company specializing in combining identity-level data, email marketing, digital execution (including DSP ownership), and multichannel campaigns to help brands and agencies acquire, activate, and retain customers.He founded Stirista in 2009/2010 at age 26, starting as a two-person operation in a small San Francisco apartment without external funding. Under his leadership, it has grown rapidly into a full-service provider serving Fortune 500 companies, agencies, and SMBs—expanding to nearly 100 employees across three continents, earning spots on the Inc. 5000 list (fastest-growing private companies), Ad Age's Best Places to Work, DMA awards (e.g., Silver ECHO for Best Retail Campaign), and other recognitions.Gupta is a thought leader in performance marketing, personalized campaigns, data transparency, email/bot fraud prevention, and blending data with storytelling. He's a Forbes Agency Council member, International Academy of Digital Arts and Sciences (IADAS) inductee, judge for industry awards, former San Antonio Business Journal 40 Under 40 honoree, and Marketing EDGE Rising Star. He contributes articles to publications like Ad Age and appears on podcasts/radio.Born and raised in a small city in India (no phone until age 12), he holds a degree from Texas State University, is bilingual (English/Hindi), and is based in San Antonio. He's active on X as @realAjayGupta, sharing marketing insights and company updates.

Jason Fishman is a marketing strategist with over 15 years of experience helping brands scale through data-driven, multi-channel campaigns. As a "New Media Enthusiast," he has led initiatives across search, social, programmatic, influencer, and content marketing—holding leadership roles on the agency, brand, and vendor sides that give him a unique, 360° perspective. Before founding DNA, Jason led product marketing for a major mobile ad network representing 1,500+ publisher apps and top-tier advertisers. Since launching DNA in 2014, he's worked with 850+ brands and managed 500+ digital funding campaigns, generating nine figures in results across eCommerce, lead generation, and capital raises. A recognized thought leader, Jason has spoken at leading tech and marketing conferences, hosts the Test. Optimize. Scale. podcast, and contributes to the Forbes Agency Council and Crowdfund Professional Association Board. He leads a Los Angeles-based team focused on measurable growth and full-funnel performance. During the show we discuss: What inspired DNA's focus on data-driven, full-funnel marketing for brands and investors How the 8-Point Strategy helps companies launch faster with clarity, precision, and scalability The most common mistakes founders make when marketing to investors—and how to avoid them How to know when a campaign is ready to scale versus when it needs further testing The metrics that actually matter when measuring investor marketing success How first-party data, pixel tracking, and targeting drive consistent 3–10x ROAS How storytelling, validation, and multi-channel strategy convert attention into investor action Resource: https://www.digitalnicheagency.com/

Jason Fishman is a new-media strategist who leads DNA in Los Angeles, a go-to firm for eCommerce brands, digital assets, and crowdfunding-driven growth. He's helped power more than 500 successful crowdfunding campaigns, collectively raising nine figures through data-driven marketing strategies that scale. A frequent speaker at major crowdfunding conferences and a contributor to the Forbes Agency Council, Jason specializes in breaking down where modern PR meets performance marketing—and how brands can leverage both when investment and visibility matter most.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Jason FishmanWebsite: https://www.jasonfishman.comLinkedIn: https://www.linkedin.com/in/jasonfishman/YouTube: https://www.youtube.com/@JasonFishmanTwitter/X: https://x.com/JasonFishmanInstagram: https://www.instagram.com/jasonfishmanDigital Niche AgencyWebsite: https://www.digitalnicheagency.comLinkedIn: https://www.linkedin.com/company/digital-niche-agency/YouTube: https://www.youtube.com/@DigitalNicheAgencyTwitter/X: https://x.com/DigitalNicheInstagram: https://www.instagram.com/digitalnicheagencyThe PR PodcastFacebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Oksana Matviichuk partners with executive teams to adapt business models to the AI age, ensuring they remain relevant, resilient, and sustainable. She is the Founder & CEO of WBENC-certified OM Strategic Forecasting, a Forbes Agency Council member, and a three-time “Top Women Leaders of New York” honoree by Women We Admire. Oksana designs AI-native business models, operating standards, and decision systems. Her OM Sustainable Growth Assessment benchmarks a company across four verticals: Reputation, Relevance, Resilience, and AI & Automation Readiness, and OM Strategy scales organizations with clarity and control. She speaks on operationalizing AI while keeping human agency at the core.

JIMI GIBSON is the Vice President of Brand Communication at Thrive Agency, an 18-year-old digital marketing firm that has earned a spot on the Inc. 5000 list for seven consecutive years. With over 200 dedicated professionals, Thrive is known for its results-driven approach to digital marketing.Thrive agency focuses on growing businesses rather than just making sales and always recommends solutions based on what's genuinely best for the client—not what's most expensive. Jimi is an experienced digital marketer, author, and TEDx speaker who believes a company's website should be a constantly evolving, client-growing machine that requires ongoing attention and optimization. Before implementing any tactics, Thrive analyzes each client across 215 unique data points to assess their digital health, ensuring strategies are tailored and effective. Jimi is a member of the Forbes Agency Council and regularly contributes articles and content for expert panel discussions.Contact Details: Email: jimi@Thriveagency.com Business: Thrive Internet Marketing AgencyWebsite: https://thriveagency.com/ Social Media:LinkedIN - https://www.linkedin.com/in/jimi-gibson/ Facebook - https://www.linkedin.com/in/jimi-gibson/ Instagram - https://www.instagram.com/thriveagency/ Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Dr. Iain Lampert, the coach of over 1,600 public speaking champions, interviews TEDx speaker, magician, and Forbes Agency Council writer Jimi Gibson about the connection between magic and marketing. https://thriveagency.com/our-work/ https://www.authentalk.org/

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Devin: What is your superpower?Jason: Ability to inspire excitement.Raising money through regulated investment crowdfunding is hard. Too many founders underestimate the difficulty, thinking that once their campaign goes live, the crowd will come running. The truth, as Jason Fishman explains, is that success starts long before a campaign launches.Jason, Co-Founder and CEO of Digital Niche Agency (DNA) and host of the "Test. Optimize. Scale." podcast, is one of the industry's most experienced investor acquisition experts. He helps founders raise capital by creating marketing funnels that turn strangers into advocates. In today's episode, he shared the single most important element of a successful crowdfunding raise: planning."If you fail to plan, you plan to fail," Jason said. "Imagine launching a website tomorrow and trying to bring 50,000 people towards it and get 1,000 of those people to convert at a transactional value of $1,000 or more."That's the scale of the challenge many founders face without realizing it. Jason broke down how campaigns that succeed aren't just lucky—they're methodical. They use strategies built on industry research and competitive marketing audits. These show founders what messaging and channels are working and which aren't, enabling them to craft a custom roadmap for every stage of their campaign.He encourages founders to go deep on pre-launch preparation. That includes clearly identifying audiences, traffic sources, and strategic partnerships. According to Jason, it also means fine-tuning the content and offering page to ensure it's optimized for conversions."You still need to have a well-thought-out plan on where that traffic's coming from," he noted, even for small campaigns targeting $50,000. "One way or the other, I need to figure out how am I getting those actual visits to my offering page."Jason and his team at DNA have helped clients raise hundreds of millions of dollars from the crowd. The secret? They treat marketing as a science—and a strategy-first mindset is always step one.To hear more from Jason, check out this episode and join us at SuperCrowdLA, where he'll speak twice and be available throughout the event. Don't miss the chance to learn from one of the best in the business.tl;dr:Jason Fishman explains why strategic planning and marketing are essential for crowdfunding success at any scale.He shares how the most successful campaigns use research and competitor audits to map traffic and conversions.Jason emphasizes that even small campaigns must create momentum with targeted audiences and compelling content.His superpower, generating excitement, helps him motivate teams, founders, and friends to rally around a vision.Jason encourages understanding your audience's fears and desires to inspire action and build lasting engagement.How to Develop Inspiring Excitement As a SuperpowerJason Fishman's superpower is his ability to inspire excitement and rally people around a shared goal. “Getting people excited…has been present my whole life,” Jason explained. He shared how this skill underpins his success in building impactful marketing campaigns, emphasizing that understanding what drives and motivates people is key. Jason applies this talent to craft compelling messaging and visuals that move audiences to action.Illustrative Story:Jason shared a personal anecdote about planning a wedding for his wife's cousin, who had been overwhelmed by the process. By addressing objections and highlighting exciting details, Jason turned their reluctance into enthusiasm. The result was a beautiful wedding overlooking the beach, with Jason even serving as the DJ. This story exemplifies his ability to energize others and create positive outcomes.Tips for Developing the Superpower:Understand Your Audience: Identify what excites and motivates them, as well as their fears.Communicate the Vision: Show others what success looks like and why it matters.Address Objections: Turn concerns into opportunities by re-framing challenges in a positive light.Leverage Energy: Use your enthusiasm to inspire and rally others around shared goals.By following Jason's example and advice, you can make inspiring excitement a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve everyday, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach we want to make the process easy, so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: facebook.com/digitalnicheagencyBiographical Information: Jason Fishman has 15+ years experience as a “New Media Enthusiast”, who genuinely enjoys planning, activating, and managing scalable marketing strategies across the full-spectrum of verticals and goals. He is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table: Agency, Brand, and Vendor, which explains his ability to structure unique opportunities for DNA clients.Jason managed the Product Marketing Division of a major Mobile Ad Network who exclusively represented ad inventory for 1,500+ Print Publishers' Mobile/Tablet apps and worked with many Top 100 Advertisers. Leveraging traffic algorithms, Jason now takes this knowledge and applies it to scale brands with effective marketing tactics.Since launching DNA in 2014, Jason and the team have worked with over 750 brands and deliver industry-leading results across eCommerce, Lead Generation and Digital Funding campaigns. DNA is now an Inc 5000 company, who has worked with over 350 Reg CF, Reg A+, Reg D, and Digital Asset campaigns that have produced 9-figures of funding.Jason has been showcased in Panel and Individual presentations at a high volume of Tech and Marketing conferences, along with his “Test. Optimize. Scale.” Podcast. He is also committed to a number of Thought Leadership content projects for 2024, including the Forbes Agency Council. Jason manages a Los Angeles team with experience in all aspects of the user journey.Linkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencySupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Make Money with Impact Crowdfunding, SuperCrowdLA and Crowdfunding Made Simple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on April 15, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, April 16, 2025, at 1:00 PM Eastern. Gene Massey, Chairman/CEO of MediaShares, will lead a session on "Secrets For Creating Great Content To Attract Investors." He'll share expert insights on crafting compelling content that engages and converts potential investors. Whether you're launching a crowdfunding campaign or looking to enhance your storytelling strategy, this session is a must-attend! Don't miss it!SuperCrowdLA: we're going to be live in Santa Monica, California, May 1-3. Plan to join us for a major, in-person event focused on scaling impact. Sponsored by Digital Niche Agency, ProActive Real Estate and others. This will be a can't-miss event. Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!  SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe joins Entrepreneurs On Fire to share powerful insights on impact investing and doing well by doing good. Tune in on April 10 to hear Devin's inspiring conversation with host John Lee Dumas!Igniting Community Capital to Build Outdoor Recreation Communities, Crowdfund Better, Thursdays, March 20 & 27, April 3 & 10, 2025, at 1:00 PM ET.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryChris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency specializing in helping elite personal injury law firms dominate Google's search results. Under his leadership, Rankings.io has earned a spot on the Inc. 5000 list for five consecutive years. Chris is also the host of the Personal Injury Mastermind podcast and the author of "Niching Up: The Narrower the Market, the Bigger the Prize." His expertise has been recognized through memberships in the Forbes Agency Council, Rolling Stone Culture Council, and Fast Company Executive Board. ​➡️ Show Linkshttps://www.instagram.com/chrisdreyerco/https://www.x.com/chrisdreyerco/ https://www.linkedin.com/in/chrisdreyerco/ ➡️ Bookshttps://www.amazon.com/Personal-Injury-Lawyer-Marketing-Good/dp/B0DF52JP9Khttps://www.amazon.com/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N ➡️ Podcast SponsorsHubspot - https://hubspot.com/ Lingoda - https://try.lingoda.com/success_sprint (Code: scott25)Vanta - https://www.vanta.com/scott Federated Computer - https://www.federated.computer Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success)Create Like The Greats Podcast - https://podcasts.apple.com/lu/podcast/create-like-the-greats/id1653650073 FreshBooks - https://www.freshbooks.com/pricing-offer/ Bank On Yourself - https://www.bankonyourself.com/scott Stash - https://get.stash.com/successstory NetSuite — https://netsuite.com/scottclary/ Indeed - https://indeed.com/clary➡️ Talking Points00:00 - Intro02:25 – Why You Should Niche Up04:12 – Niching Up vs. Niching Down05:23 – Chris's First Big Niche Win07:13 – Chris Dreyer's Backstory09:42 – Mindset: Us vs. Our Parents13:39 – Success Isn't Just About Money16:03 – What Sparked Chris's Drive20:20 – Chris's First Business Win27:19 – Sponsor Break30:06 – The Turning Point: Rankings.io32:22 – Traits That Fueled His Success35:35 – Healthy Obsession in Business38:22 – Entrepreneurs, Mental Health & Balance44:45 – Betting on Legal SEO48:28 – When the Bet Paid Off52:27 – How to Niche Up Smart53:35 – SEO: Then vs. Now58:33 – Sponsor Break1:01:11 – What Great SEO Content Looks Like1:06:14 – SEO in the AI Era1:12:46 – The Problem with AI-Generated Content1:14:23 – A Hard Lesson Learned1:21:46 – What Keeps Chris Up at Night1:24:45 – How Chris Pushes Through Tough Times1:26:50 – Final Thoughts1:30:31 – Advice for His KidsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Think Mastery with Dr. Yishai. Hosted by Doctor of Psychology, entrepreneur, and executive coach Dr. Yishai Barkhordari. On this podcast, you'll hear real talk about life and business. Plus, how to use psychology to create more mastery and success in both.In this episode, I sit down with Oksana Matviichuk—the founder and CEO of OM Strategic Forecasting, co-author of the USA Today Best Seller Game On, Leaders Who Last, and one of New York's top women leaders in 2023 and 2024. With over 15 years of experience as an advertising executive serving Fortune 500 C-suite clients and as a member of the Forbes Agency Council, Oksana blends strategic forecasting with a deep understanding of the human side of business. We explore how personal insight and psychological healing are essential to sustainable success, why looking inside yourself is key before making big decisions, and how entrepreneurs can navigate the disruptive changes of AI while keeping a human touch at the core of their operations.What You'll Learn in This Episode:Why self-awareness is crucial for lasting successHow personal healing and reflection drive better business decisionsThe impact of AI on business models and the importance of quality dataStrategies for building a sustainable, people-first culture in a rapidly changing worldHow embracing your origins and experiences can empower your entrepreneurial journeyLearn More About Dr. Yishai: If you're ready to level up your leadership, decision-making, and emotional intelligence, connect with Dr. Yishai for one-on-one coaching or explore more resources at https://www.dryishai.com/.Disclaimer: All content shared in this episode is for informational purposes only and should not be considered professional advice.

374 Passion and The Road To Fulfilling Success   When we were kids we all wanted to be something extraordinary. We wanted to be magicians, doctors, paleontologists, astronauts, ballerinas, but somewhere along the way some of us lose that sparkle. We get sucked into the everyday routine of work and taking care of those around us. However that spark is not lost forever, sometimes existing as a fleeting ember of ambition that only needs to be cultivated to turn into a roaring flame of fulfilling success. In today's episode Sarah Elkins and Jimi Gibson discuss the importance of trying different paths in life and how there are many off ramps and back roads full of experiences to the destinations we want to reach.    Highlights You will always find a way out of a situation you are in. Those who care about you and believe in you will support you through the difficult times. Telling your own stories and the stories of others in a way that reflects who you are.   Quotes “I was going through my Strength's Finder and I was like, ‘I wonder where that came from?' I believe we're all born with these innate gifts.” “Depending on the size of the audience, you want to connect with who is in the audience.” “Everybody has their personal Abracadabra”   Dear Listeners it is now your turn, Think about yourself as a six or eight year old and the thumbprint you would have left behind in a story like Jimmy's, how would you decorate it? Would it be an artist? Would it be a musician? Would it be a nurse, or a doctor? Would it be a magician? Think back on that, and this doesn't mean that you have to become that as a career, but what it does mean is that whatever it was that brought you satisfaction about that as a child, is what you need to be seeking now.   And, as always, thank you for listening.    Mentioned  The Hero With A Thousand Faces Jimi's TEDX   About Jimi Jimi Gibson isn't your typical VP of Brand Communication. At Thrive Agency—a digital marketing juggernaut that's dominated the Inc. 5000 for seven straight years—Jimi leads with a no-BS approach, helping businesses grow instead of just chasing sales. With 200+ sharp-as-a-tack pros, Thrive delivers strategies built on what works, not what's pricey.   A digital marketer, author, magician, and TEDx speaker, Jimi sees websites as living, breathing machines that should constantly evolve to grow your bottom line. Using Thrive's rigorous 215-point Digital Health Analysis, he ensures no detail is overlooked and no opportunity is wasted.   As a Forbes Agency Council member, Jimi writes articles that cut through fluff and deliver insights that matter. From his magician's knack for creating unforgettable moments to his obsession with people-first business culture, Jimi's work is about one thing: making sure businesses don't just survive—they thrive.   Key Focus Areas:   Results-Driven Digital Marketing That Actually Delivers Websites That Work as Hard as You Do Finding Your Edge: Lessons from a Professional Magician Thrive's 215-Point Digital Health Analysis Building Culture That Puts People First Be sure to check out Jimi's LinkedIn, Facebook, and Instagram! As well as his website Thrive Agency   About Sarah "Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision." In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I've realized over years of coaching and podcasting is that the majority of people don't realize the impact of the stories they share - on their internal messages, and on the people they're sharing them with. My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home. The audiobook, Your Stories Don't Define You, How You Tell Them Will is now available! Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana. Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!

Melanie Borden is a digital marketing and LinkedIn power house. She uses the strategy and tools she built for herself to help other Founders, C-suites, and executives align their real-life expertise and LinkedIn presence to create opportunities and relationships at scale. Melanie has worked with over 150+ brands, including C-suite executives, companies, and non-profits, to expand their reach, amplify their messaging, and increase their marketing effectiveness. Along the way, she has been featured in or quoted in LA Weekly, Entrepreneur, Good Morning America, Adello, Daily Mail, CXO Outlook, The Epoch Times, Working Mother Media, Hip New Jersey, New York City Biz List, Fast Company, and most recently, the Wall Street Journal. She is also a member of The Forbes Agency Council. Melanie works best when combining her team of LinkedIn community managers, creative writers, and designers with an in-house team of marketers, providing a consistent presence and fast impact on this platform. In the past few years, she has helped executives use LinkedIn to: – Sell-out professional conferences – Create new sales opportunities – Quadruple annual revenue – SKYROCKET their reach and visibility – Land board seats – Launch new books (Plus, she has helped a few optimize their profiles as they plan for their next move.) When one is ready to go from lurking to leveraging on LinkedIn, Melanie is available to talk. Additionally, if anyone wants to build in public on LinkedIn, they can consider joining the Human to Brand Community and Course. They can build their personal brand, learn how to maximize LinkedIn, and join monthly LIVE coaching sessions with Melanie. Every new member gets a 1:1 with her. Key Moments [03:44] Surviving 2020 Layoffs [06:42] "Pandemic Journey: From Overwork to Opportunity" [11:06] "Choosing Remote Work for Family" [15:32] Driven by Experience and Resilience [16:52] "Five-Year Focus Rule" Find Melanie Online humantobrand.com If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans. Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Melanie Borden is the Founder & CEO of The Borden Group, where she helps Founders, C-suites, and Executives align their real-life expertise with impactful strategies to unlock opportunities and build meaningful relationships at scale. With a strong foundation as a marketing executive, Melanie has leveraged extensive expertise to bridge the gap between online marketing strategies and brand-building for both corporate and personal brands.Melanie's approach combines proven strategies, tools, and insights developed through a journey of personal and professional growth, along with extensive work with clients across various industries. Areas of expertise include marketing strategy and execution, building in-house agencies, budget optimization, strategic vendor partnerships, enhancing digital footprints through social media, reputation management, online monetization, and streamlining advertising processes for maximum impact.Melanie's work and insights have been featured in leading publications such as Entrepreneur, LA Weekly, New York City Biz List, New York Weekly, and The Wall Street Journal. Additionally, she is a proud member of the Forbes Agency Council.To know more about Melanie visit her website:www.humantobrand.com

What does it really take to build an unforgettable personal brand?This week, Sun Yi, branding expert and founder of Night Owl Nation, joins me for a no-BS conversation about personal branding, marketing, and the fine line between influence and integrity. Sun shares why most personal brands fail, the difference between true experts and knowledge brokers, and how to stand out in a world full of noise.In this episode, we dive into the power of storytelling, the importance of authenticity in branding, and why detaching from outcomes can lead to greater success. Sun also shares his experiences working with high-profile personal brands like Jay Shetty and Mel Robbins—and what separates the truly great from the rest.If you're looking to build a personal brand that actually matters (without selling out), this episode is packed with insights, real talk, and strategies you can apply today.About SunFounder at Night Owls and Night Owl Nation, Entrepreneur, Personal Branding Expert, Storyteller, TEDx Speaker, Mentor, Podcaster of Authentic As F*ck podcast and Forbes Agency Council Member.Sun Yi is a personal branding expert and founder of Night Owls , the award-winning digital agency behind Fortune 500 companies and branding specialized for clients such as Mel Robbins, Jay Shetty, Marc Randolph. With over 20 years of experience working in digital branding, Sun has helped brands go from virtual zero revenue to $1 billion. He is passionate about teaching and has taught over 28,000+ students on Domestika through his online course, "The Art of Storytelling for Freelancers and Creators," as well notable achievements on Forbes Agency Council. In 2022, he started Night Owl Nation, a global community of entrepreneurs and creators who practice storytelling together. Connect with Sunhttps://sunyi.co/https://instagram.com/sun.yihttps://linkedin.com/in/sunyi-nightowlshttps://www.youtube.com/c/sunYiCoConnect with VeronicaInstagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Andrew Howlett as they chat about creating engaging, interesting and inspiring workplaces that keep our employees and clients coming back. Andrew Howlett is the CEO of Struck, an agency that excels in transforming brands in the destination marketing, outdoor recreation, and biotech industries. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck's CEO, Andrew is a visionary leader dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he's constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel. Andrew's career path, from finance and tech to agency work, reveals his passion for innovation. His approach balances diligence and ease, guiding Struck's strategic path to deliver exceptional client results. Andrew is actively involved in prominent professional organizations, chairing SoDA and contributing to Forbes Agency Council and YPO. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

The Importance of Data in B2B MarketingIn a recent episode of "The Thoughtful Entrepreneur," host Josh engaged in a conversation with Paula Chiocchi, CEO of Outward Media (OMI), about the critical role of data in B2B marketing. They explored how businesses can leverage data to enhance marketing strategies, the necessity of maintaining high-quality data, and emerging industry trends. Paula shared key insights and actionable advice, offering a comprehensive guide for businesses aiming to optimize their marketing efforts through data.Outward Media, known as OMI, is a performance marketing agency with a robust B2B database of approximately 145 million managerial contacts across various U.S. industries. Specializing in omnichannel marketing, OMI offers services such as social media marketing, direct mail, email marketing, and programmatic advertising. Paula emphasized the importance of accurate data, noting that poor data can lead to significant opportunity loss, such as outdated contact information affecting email marketing efforts. She advised regular data updates and investing in quality data to maintain accuracy and effectiveness.Paula also highlighted the value of investing in quality data, which can significantly impact marketing effectiveness and ROI. She shared examples of OMI's partnerships with notable clients like AT&T and Amazon, underscoring the importance of reliable data in successful marketing campaigns. For small and midsize businesses, Paula suggested using OMI's data to create lookalike audiences for social media marketing and combining multiple channels for a powerful strategy. She also discussed trends like AI integration and the shift towards targeted marketing, advising businesses to explore AI tools and focus on quality communications.About Paula Chiocchi:Paula Chiocchi, CEO and founder of OMI, is an award-winning marketing industry veteran whose mission is to help businesses realize their full potential by effectively reaching their target audiences and converting more prospects into customers.Under her direction, OMI provides Fortune 1000 firms and other clients fresh, accurate contact data to fuel outbound marketing initiatives and drive sales and profits. An expert and innovator in multi-channel marketing data, Paula has established OMI as a leader in comprehensive email campaign management services. Along with her growing team, her goal is to assist clients in successfully navigating the complex email channel by offering hands-on guidance combined with the highest levels of email deliverability and marketing ROI. Paula began her career with Dun & Bradstreet and developed her skills by creating direct mail, online advertising and email campaigns for leading mortgage companies, financial institutions, telecom, software, online gaming sites, sweepstakes enterprises and e-commerce companies.Paula has been a contributing member of Forbes Agency Council since 2016. About Outward Media, Inc. (OMI):Outward Media (OMI) is a leading provider of high-quality marketing data, dedicated to helping organizations expand their reach, acquire new customers, and enter new markets. With a strong focus on multi-channel marketing data, OMI has established itself as a pioneer in delivering fresh, accurate business contact data that drives growth and success.Specializing in both B2C and B2B markets, OMI compiles domestic and international data with a commitment to maintaining the highest standards of data quality. The company's core competency lies in collecting accurate data across various channels, including postal, firmagraphic, demographic, and email address data.To further demonstrate its commitment to email data integrity, OMI created the OMI Clean-Send service, which helps protect clients' sender reputations by ensuring their email messages are delivered without being...

At just eight years old, Rudy Mawer was banned from selling on the playground. But that didn't deter his hustler spirit. As a teenager, he created one of the world's largest gaming communities. By his twenties, Rudy was unstoppable. After moving to the U.S. with big dreams, he launched his first fitness business and scaled it to millions of dollars using bold marketing strategies. He then launched ROI Machines, a direct response agency that has helped scale some of the biggest celebrity and corporate brands. In this episode, Rudy breaks down direct response marketing and paid ads, including how to create great funnels and how to make ads that convert. In this episode, Hala and Rudy will discuss:  (00:00) Introduction (02:37) Why Rudy Wants Billionaire Status (04:20) From Playground Hustler to Millionaire at 26 (06:01) The Power of Standing Out (07:56) Small-Town England to Big-Time America (09:32) How Red Became Rudy's Superpower (14:50) Mastering Direct Response Marketing (18:45) Why Your Paid Ads Aren't Working (29:05) Cold Traffic, Cracked (29:59) The Ascension Model Explained (30:39) Building a Multi-Touchpoint Strategy (31:41) Ads That Convert, Not Just Impress (37:18) Agencies: Hire or DIY? (39:44) Metrics That Matter Most (44:34) Rudy's Habits for Success (46:54) Advice for Young Go-Getters Rudy Mawer is a serial entrepreneur, a direct response marketing expert, and the founder of ROI Machines and Mawer Capital. Known as the "Man in Red," he built four multi-million-dollar businesses before the age of 30. Through his top-tier marketing agency, Rudy has generated over $250 million in revenue for A-list celebrities, athletes, and global brands. He holds a master's degree in Exercise Science and is a recognized member of the Forbes Agency Council. He is also the host of the Living The Red Life podcast, a sought-after speaker, and mentor. Connect with Rudy: Rudy's Website: https://theredlife.com/  Rudy's LinkedIn: https://www.linkedin.com/in/rudyred/  Rudy's Instagram: https://www.instagram.com/rudymawerlife/  Rudy's TikTok: https://www.tiktok.com/@rudymawer  Sponsored By: Teachable - Claim your free month of their Pro paid plan at teachable.com/profiting Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today. Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify    Indeed - Get a $75 job credit at indeed.com/profiting    Resources Mentioned: Rudy's Podcast, Living The Red Life: https://podcasts.apple.com/us/podcast/living-the-red-life/id1662990704  60 Day Hustle: https://imdb.com/title/tt27497339/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What's your superpower?Jason: I think it's around getting people excited.In today's episode of Superpowers for Good, I had the pleasure of speaking with Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), as well as the host of the "Test. Optimize. Scale." podcast. Jason shared invaluable insights into what it takes to market a regulated investment crowdfunding campaign successfully.One key takeaway from our discussion is how critical it is to drive enough traffic to your campaign page. Jason pointed out that many founders believe that simply launching their offering will magically bring investors to their door. The truth, as he explained, is far from that. "You probably need 50,000 visitors per million dollars raised on a Reg CF," Jason said, emphasizing that traffic goals are essential. He highlighted that only about 7% of Regulation Crowdfunding (Reg CF) campaigns reached $1 million or more last year, largely due to insufficient traffic.Jason also delved into the importance of creating social proof for your campaign. He likened it to avoiding the “empty restaurant” effect: when prospective investors see that only a small amount has been raised, they may hesitate to invest. He noted, "You're in a much better spot if you're able to get over $100K showcased on your page for how much has been raised." This kind of traction helps reassure cold investors and encourages more participation.For anyone looking to raise funds through a regulated crowdfunding campaign, Jason's advice is clear: focus on building momentum early and ensure that your campaign is reaching enough potential investors. Social proof can make or break your efforts to raise capital from the crowd.tl;dr:* Drive Traffic to Campaigns: Jason emphasized that driving significant traffic to crowdfunding pages is essential for success. He noted that most campaigns fail due to insufficient visitors.* Importance of Social Proof: Successful campaigns often showcase early traction, which builds credibility. Raising over $100K early on can help attract cold investors who have no prior connection to the campaign.* Targeted Marketing: Jason shared how targeted digital marketing, such as advertising to specific audiences like equity crowdfunding investors, is a powerful tool to reach the right prospects.* Proactive Founders: Jason highlighted that the most successful crowdfunding campaigns are led by founders who are highly proactive and engage deeply with their networks, rather than relying solely on third-party agencies.* Test and Optimize: Jason's marketing philosophy revolves around constantly testing different approaches, learning from the results, and optimizing campaigns to achieve better performance.How to Develop Generating Enthusiasm As a SuperpowerJason's superpower is his ability to get people excited. He uses his natural enthusiasm to energize those around him, whether it's rallying friends for a trip or engaging stakeholders in a business opportunity. By thinking about what would get him excited about a product or campaign, Jason translates that feeling into marketing messages that resonate with audiences, making him highly effective in crowdfunding campaigns.Jason shared an example where he used his enthusiasm to convince celebrities and influencers to share their audience data for advertising purposes—something many people are hesitant to do. By sharing his excitement about the potential results and opportunities, Jason managed to secure their participation, resulting in stronger campaign performance and satisfied stakeholders.Tips for Developing the Superpower:* Put Yourself in Their Shoes: Think about what would get you excited if you were the other person. Tailor your approach to reflect what would spark enthusiasm in that specific individual.* Transfer Energy: View communication as a transfer of energy. If you feel excitement, convey that feeling clearly to the other person. Make them feel the opportunity as vividly as you do.* Understand Your Audience: Study your audience in detail to find out what appeals to them. Create tailored messaging that resonates personally with them.* Test and Adapt: Use a trial-and-error approach to refine your methods. Test different messages, observe what works, and adjust accordingly to connect more effectively with each audience segment.By following Jason Fishman's example and advice, you can make generating enthusiasm a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands, we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve every day, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients' companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach, we want to make the process easy so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: fb.com/digitalnicheagencyLinkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencyBiographical Information: Jason Fishman is the Co-Founder and CEO of Digital Niche Agency (DNA), with over 15 years of experience in scalable marketing strategies. He has led campaigns for 750+ brands and 350+ crowdfunding projects, producing nine figures in funding. Jason hosts the “Test. Optimize. Scale.” podcast and contributes to the Forbes Agency Council.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowd Mastermind Group, twice monthly on the 1st and 3rd Thursdays at noon Eastern. This group is for entrepreneurs and small business owners interested in raising money from the crowd. Attend your first meeting free!* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on October 15, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, October 16, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At October's webinar, Devin Thorpe will provide an in-depth answer to the question, “How to Assess Your Crowd's Potential for Investing?” Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Rally for Appalachian Hurricane Relief, Joel Skene, Tuesday, October 8 at 4:00 PM ET* Community Revitalization, Thursdays, 10:00 AM Eastern.* Community Capital Alternatives for Outdoor Recreation Challenges, Kathleen Minogue of Crowdfund Better speaking at American Trails, October 3, 10:00 AM, free.* Main Street Skowhegan and NC3 Entrepreneur Finance Workshop Series, September 17 - November 19, 2023.* Krishi Janani PBC Crowdfunding Virtual Office Hour, Sep 21, 2024, Noon Eastern.* Investment Week 24, October 19-20, 2024, Los Angeles. * Crowdfunding Professional Association, Summit in DC, October 22-23* Asheville Neighborhood Economics, November 12-13.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

In this episode, Steve Fretzin and Chris Dreyer discuss:Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences.  Key Takeaways:Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page marketing has changed because of the AI Overview on Google. Google likes brands, they like signals and clicks to resources such as videos.The best conferences to go to are the ones that you put the most into and make a plan for.PIMCon has been curated for the conferencegoers. They are bringing in some of the top people in the PI space to speak and they were invited to do so. "In the search engine marketing side, one of the most challenging things is link building. And link building, by and large, is relationships. It's the hardest thing to do." —  Chris Dreyer Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: Alex Hormozi: https://www.youtube.com/alexhormoziRankings.io: https://rankings.io/Michael Mogill: https://michaelmogill.com/ProVisors: https://provisors.com/Ready, Fire, Aim by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024 About Chris Dreyer: Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite law firms and personal injury lawyers obtain cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list seven years in a row.In addition to owning and operating Rankings, Chris is the Wall Street Journal and USA Today best-selling author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host (Personal Injury Mastermind), as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Connect with Chris Dreyer:  Website: https://www.pimcon.org/Email: chris@rankings.ioShow: https://chrisdreyer.co/podcast/YouTube: https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6QLinkedIn: https://www.linkedin.com/in/chrisdreyerco/Facebook: https://www.facebook.com/chrisdreyerco/Instagram: https://www.instagram.com/chrisdreyerco/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

"It was clear that there was so much power in individuals banding together to do something."Cooper Munroe is the CEO of The Motherhood, an influencer marketing agency founded in 2006, long before the term "influencer marketing" existed. Cooper shares the fascinating origin story of her agency, which emerged from a viral blog post during Hurricane Katrina relief efforts.In this episode of Agency Journey, Cooper discusses the evolution of influencer marketing over the past 15+ years, from early "mommy blogs" to today's multi-billion dollar industry. She provides insights on best practices, untapped opportunities in regulated industries, and the importance of authenticity in influencer partnerships.This conversation is valuable for agency leaders interested in the history and future of influencer marketing, as well as those looking to partner with specialized agencies to deliver these services.Episode Insights:

Today we chat with Megan Cunningham, founder of Magnet Media. In this episode, Megan discusses:Apple as Magnet Media's first clientLeveraging knowledge in the tech space to start a companyThe biggest mistake filmmakers make when approaching brands and how to pivot your approachMagnet Media's “think, make, reach” brand storytelling strategy Her early career and how her passion for storytelling developedThe State of the Story trend reports and summitsThe magic of AIMegan Cunningham founded Magnet Media 20 years ago as a pioneer in brand storytelling with a mission to tell stories that matter. Megan mentors two groups: female directors via Chicken & Egg Pictures and female founders, through Rent the Runway's Project Entrepreneur. She's also a founding partner of Marketers that Matter, the Forbes Agency Council, and is a Founding Member of CHIEF.Megan's LinkedIn: https://www.linkedin.com/in/megancunningham/Megan on Intro: https://intro.co/MeganCunningham‘Things We Noticed'Lindex "Underwear for Life"https://smuggler.xyz/work/commercials/lindex-underwear-for-life/Helldivers2https://twitter.com/helldivers2If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Today's episode features an article that April wrote for the Forbes Agency Council, “Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover.” The unspoken truth is this: The status quo PR agency approach works against employees and clients. Many brands have been burned by PR in the past, with lackluster media results, inexperienced account staff, murky agency contracts, and strategies that don't align with their broader business goals.  As Trust Relations celebrates its 5th agency anniversary this month, we're dedicating this special episode of the PR Wine Down podcast to consider a pervasive issue that has yet to be uprooted in this industry: the disappointing experience many brands face when engaging with a PR firm for the first time. The traditional PR agency model is broken, and we're on a mission to reinvent it and replace it with something better. With the Trust Relations approach, we're dedicated to changing client and staff expectations for what a PR agency can be — and then exceeding them.  In this special edition of April's reads, our CEO & Founder April White takes a closer look at what brands and agencies can do to achieve success, improve the industry and redefine what PR can do for brand's today. Listener Note: Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren't going anywhere. Our hosts will be back in your feed for another classic episode in two weeks. You can read the original article here: https://www.forbes.com/sites/msolomon/2024/04/20/best-timepieces-watches-and-wonders-geneva-2024/?sh=9785f4356620  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

In this episode of The Digital Executive, host Brian Thomas welcomes Melanie Borden, a seasoned marketing strategist and founder of the Borden Group. Melanie discusses her strategic use of LinkedIn to transition from a challenging job market into establishing her own successful marketing consultancy. She shares insights into building personal brands and creating impactful opportunities through consistent and engaging content on LinkedIn.Melanie also explores universal marketing strategies that resonate across tech, retail, and startup sectors, emphasizing synchronized messaging and storytelling to foster human connections. As a Forbes Agency Council member, she also delves into the evolving landscape of digital marketing, highlighting the shift from traditional lead generation to brand building as a cornerstone of modern marketing efforts.

In this episode of the podcast, we sit down with Cash Miller, the entrepreneurial force behind Titan Media Worx Inc., to explore his strategic shift from an award-winning Inc 5000 digital marketing agency to the forefront of podcast production. Cash shares how podcasting has become a pivotal element in his career, transforming the way we think about content marketing. With over 13 years of experience as a CEO and founder of a successful digital marketing agency, Cash developed a passion and expertise for helping businesses grow their online presence and reach their target audience. Cash has also been a member of the Forbes Agency Council, an invitation-only organization for senior-level executives in the industry.Episode Highlights:The Genesis of a Podcast Pioneer: The story of Cash's leap from digital marketing to pioneering in podcast production and booking.The Essence of Podcasting in Marketing: How Cash leveraged podcasting for brand building, lead generation, and establishing industry authority.Titan Media Worx Inc.'s Success Formula: A closer look at how Cash's company is changing the podcasting landscape for entrepreneurs and content creators.Check out this conversation with Cash Miller, filled with insights on embracing change, pursuing passion, and innovating within the content creation space.Find Cash Miller  at: https://titandigital.com https://titanmediaworx.com  https://www.linkedin.com/in/cashmiller  https://www.facebook.com/Titan.Digital.TNFollow Ken Okazaki at:  https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

I am excited to welcome our guest expert, Chris Slocumb, to this episode of Sell With Authority. She is the Founder of Clarity Quest Marketing and has worked with digital health, life sciences, and technology firms on marketing strategy, business planning, and marketing implementation. Chris presently holds eight U.S. patents and is a Forbes Agency Council member. She is also author of the brilliant book Stop Starvation Marketing. In this episode, we dive deep into the challenges agency owners face when thinking about how to raise the bar of excellence in how we show up for our clients and right-fit prospects. During our conversation, we discuss the methodology and the moves that agency owners need to put into place to stop starvation marketing. Chris also sheds light on how we can double down on selling with our hearts and minds — and move past conversations that focus exclusively on features, advantages, and benefits. When we get all of this right — growing an audience and attracting a steady stream of right-fit clients is much more efficient because you focus on helping your audience solve real business issues, challenges, and problems that are creating chronic pain inside their business. What you will learn in this episode: The challenges agency owners face when thinking about content, customer journey, leads, and sales in biz dev strategy The Tower of Power Methodology and its most important part Three keys to building a strong foundation Moves that agency owners need to put into place to stop starvation marketing How to create emotional connections that transcend conversations about features and benefits Resources: Website: https://www.clarityqst.com LinkedIn Personal: https://www.linkedin.com/in/chrisslocumb/ LinkedIn Business: https://www.linkedin.com/company/clarity-quest-marketing Stop Starvation Marketing: 23 Power Growth Moves for Health Tech, IT, Biotech Companies Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

Mike Maynard is the CEO of Napier, a $7M PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, Mike offers a unique blend of technical and marketing expertise. Mike began his career as an electronics design engineer, developing products from complex radar systems to recording studio mixing desks. Mike and his team at Napier specialize in increasing the speed prospects travel through clients' sales and marketing funnels, generating opportunities more quickly. Their unique approach to campaign strategy designs-in speed to campaigns from the outset, building integrated campaigns that focus on the important tactics, whether clients need to increase awareness, generate leads or engage contacts to create opportunities. The Leader of B2B Group in the Forbes Agency Council, Mike has directed major PR and marketing programs for a wide range of global technology clients, reaching over 30 European countries, North America and beyond. What you will learn How marketing has evolved over the past two decades, from the dot-com crash to the present Top tips on surviving and thriving in the dynamic world of marketing Why intention is a crucial factor in career and business planning Are you obsessed with results? Why it's better to focus on the process The huge impact of marketing automation and email marketing in the B2B landscape Unpacking the challenges and opportunities in human-AI interaction Plus loads more!

Season three of the PR Wine Down is officially here! Today, we're introducing a new episode format called “April's Reads.” In these episodes, April will get in front of the mic to slow down and address an important topic impacting the PR industry that could benefit from a deeper dive. Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren't going anywhere. Our hosts will be back in your feed for another classic episode in two weeks. Today's episode features an article that April wrote for the Forbes Agency Council, “How Does AI Fit Into The Future Of Good PR?” and includes some additional advice about the impact of AI on crisis communications. You can read the article here: https://www.forbes.com/sites/forbesagencycouncil/2023/06/14/how-does-ai-fit-into-the-future-of-good-pr/?sh=698352ae2f77  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

Connect with Nicole at: Nicole Penn | LinkedInNicole Penn is the CEO of the EGC Group, a marketing and digital agency with offices in Manhattan and Melville. A creative marketing and digital strategy veteran, Nicole and her team have led the strategic marketing direction for companies that include Canon USA, Brother International, Thompson Reuters, Mayo Clinic, among others. Under Nicole's watch, the agency has been named an Inc. 500 Fastest Growing Company, an Agency Post Top 100 Agency and a Google Premier Partner. Additionally, Nicole Penn is the Chief Marketing Officer of Digital Wellness, a leading global business committed to improving people's health and wellbeing. Nicole is also the co-founder of Raydeus, a digital marketing platform built for local marketing. She has been named among the Five People to Watch in Advertising and Top Advertising Executive. In 2015, she was awarded among the Top 50 Most Influential Women. In 2019, Nicole was selected as a member of the Forbes Agency Council. Nicole has been published in Mashable, People Magazine, MediaPost, Luxury Daily and AdWeek. Her board affiliations include The New York Foundation for the Arts, Tribe Global, the Young Presidents Organization, and she is a member of the Harvard Business School YPO Presidents Program Please leave a review or send us a Voice note letting us know what you enjoyed at:Back2Basics reconnecting to the essence of YOU (podpage.com)Follow us on IG and FB @Back2BasicsPodcast

With over 19 years of experience in online marketing, web development, and SEO, Qamar Zaman is the Founder and CEO of KISS PR, a press release distribution platform that helps local businesses reach global audiences. Qamar is also a Forbes Agency Council member, a Microsoft Certified Internet Engineer, and a Google Analytics and Adwords certified professional. As a digital transformation strategist and a storytelling expert, Qamar leads a team of storytellers who create and distribute engaging content and news for various niches, including legal, business, health sciences, and technology. Qamar has established partnerships with major global outlets, such as AP News, Yahoo Finance, Bloomberg, and Business Insider, to amplify and grow small brands. Qamar's mission is to empower entrepreneurs and innovators with the tools and resources they need to succeed in the digital era. Learn more about your ad choices. Visit megaphone.fm/adchoices

You may be using search engine optimization (SEO) to increase the traffic to your website, but are you using conversion rate optimization (CRO) to make use of that traffic? In this episode, Marty Greif defines CRO, explains what it can do for you and how you can start implementing it. Marty also talks about client success stories using CRO and a game changer you will want to know for your career. Learn about trust bars and the ugly baby test in this episode as well.   3:50 – Marty describes how he started his career as a developer before joining SiteTuners and then buying the company.   6:38 – Marty defines conversion rate optimization.   8:41 – Marty talks about what types of clients he looks for.   11:50 – Marty explains why it is important to have your phone number and a trust bar on your website.   14:55 – Marty shares a game changer: think about others.  22:08 – Marty describes the difference between conversion rate optimization and search engine optimization.   25:28 – Marty lists some changes you can make now to improve your conversion rate optimization.   29:26 – Marty shares client success stories.   34:47 – Marty talks about some resources that have been helpful to him.     Quote  “Conversion rate optimization is making sure that the traffic that comes to your website actually does what you want them to do. There's a difference between driving traffic and making use of the traffic, so conversion rate optimization is making sure that the traffic, when it gets to your website, takes whatever your desired actions are so that you create a user journey for people.” – Marty Greif, president of SiteTuners    Links:   Heroic Public Speaking: https://heroicpublicspeaking.com/   Women Presidents Organization: https://www.women-presidents.com/   Forbes Agency Council: https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/   Maine PR Council: https://meprcouncil.org/   Mainebiz: https://www.mainebiz.biz/   Society for the Advancement of Travel Writers: https://satw.org/   “How to Win Friends & Influence People” by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034   Nyraju Skin Care case study: https://sitetuners.com/resources/case-studies/nyraju-skin-care-ecommerce-landing-pages-277-increase-in-conversions/  “What Women Want Man to Know” by Barbara De Angelis: https://www.amazon.com/What-Women-Want-Men-Know/dp/0007132956   “True Connections” by Marty Greif: https://www.amazon.com/True-Connections-Relationship-Marketing-Digital/dp/1716943361       About the guest:      Martin Greif is a digital marketing expert, author, and renowned speaker who has captivated audiences worldwide with his transformative strategies. With over 25 years of experience in sales and marketing, he brings an unrivaled level of expertise and a passion for driving revenue growth. Currently serving as president at SiteTuners, Martin is responsible for nurturing partner relationships, creating value for the customer base and overseeing day-to-day operations for this award-winning digital marketing agency.  But Martin's impact extends far beyond his professional achievements. He is a man of compassion and social responsibility, serving as a board member for Vincent House, a respected charitable organization dedicated to supporting individuals with mental health challenges. This philanthropic involvement showcases Martin's commitment to making a positive impact on society and creating a better world.    Looking to connect:  Email: marty@sitetuners.com   LinkedIn: https://www.linkedin.com/in/martingreif/  X: @SiteTuners  Website: sitetuners.com

What would your PR strategy look like if you could harness the power of AI? How about a reduction in manual research, making smarter decisions, finding relevant journalists, monitoring the media, and even improving content creation? This episode of the Public Relations Review Podcast host Peter Woolfolk unveils these exciting possibilities and more, bringing you 15 innovative ways to leverage artificial intelligence in public relations. Through the insights of influential PR professionals, we explore the potential benefits and drawbacks of integrating AI into your workflow.Imagine the power to translate videos across a broad spectrum of languages without busting your budget, or relying on AI to break down complex technologies into layman's terms. What about deploying AI to identify ideal journalists for your stories, or to monitor media and social sentiment around your brand? We'll even discuss how AI can help you beat the dreaded writer's block! This episode, brimming with insights from a November 2023 Forbes Agency Council of Public Relations Professionals article, is set to revolutionize your PR practices. So lean in, listen, and let's start transforming the way you do PR! We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to orApple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.Support the show

"I don't want us to have beverages go stagnant with beverages that are moving because they're high dose and cheap on the West Coast. Let's come up with some more functional beverages, whether they're high dose or low dose, and let's incorporate other pieces of the plant. I think that's a key differentiator." - Diana EberleinDive into cannabis beverages exploring low-dose THC, the hemp vs. marijuana showdown, crafty cannabis concoctions, and more! In today's episode, host Shayda Torabi celebrates the fifth anniversary of its Restart CBC brand, while expert Diana Eberlein, from Source Technology and Cannabis Beverage Association members, sheds light on industry shifts, tastes, laws, and making cannabis accessible. They also discuss self-regulation and the National Drink Cannabis Day on August 20th, an initiative by the Cannabis Media Council. Tune in to grasp the transformative potential of cannabis beverage and their impact on the industry![00:00 - 08:13] Celebrating 5 Years of Cannabis Business[08:13 - 15:24] Introducing Diana Eberlein: Exploring Cannabis Beverages, Emulsion Technology, and the Future of CPG[15:24 - 22:07] Exploring the Split in Cannabis Beverage Flavor Profiles: Low-Dose vs High-Dose[22:07 - 29:20] Exploring Cannabis Trends: Dosages, Formats, and Market Demand[29:20 - 36:21] A Look at the Future of Hemp Derived and Marijuana Derived Products[36:22 - 43:08] Exploring the Social and Economic Impacts of Low Dose Products[43:09 - 49:52] Exploring the Opportunities and Challenges of Cannabis-Derived and Hemp-Derived THC Beverages[49:52 - 56:35] Celebrate National Drink Cannabis Day and Learn How to Enjoy Cannabis Beverages Safely[56:35 - 1:00:24] Closing SegmentDiana Eberlein currently leads Marketing & Business Development at SōRSE Technology, a leading water-soluble technology for infusing cannabis beverages, food, supplements, and personal care products. Leveraging her 10+ years' experience in entertainment marketing specializing in brand development, experiential marketing, and celebrity partnerships, Eberlein develops the strategy behind all events, PR, and advertising.SōRSE currently powers the leading THC, Hemp D9, and CBD-infused beverages, including Cann, Mad Tasty, Leisuretown, Rebel Rabbit, and more.As a cannabis advocate and an infused beverage enthusiast, Eberlein became the chair of the Cannabis Beverage Association at the beginning of 2023, which focuses on beverage category awareness, government and regulatory affairs, and representing infused beverages across the US. Eberlein is also a member of the Cannabis Marketing Association and the Forbes Agency Council.Connect with Diana!Linkedin and InstagramOr go to www.sorsetech.com and https://cannabisbeverageassociation.org/And Linkedin:https://www.linkedin.com/company/sorsetech/https://www.linkedin.com/company/cannabisbeverageassociation

Today on Exploring the Marketplace, Shawn Bolz and Bob Hasson interview Bryan Citrin. Bryan Citrin is an in-demand public speaker and entrepreneur driven by a heart for people. He has a Bachelor of Science in Entrepreneurship, is a Two Comma Club Award winner, and is an active member of the Forbes Agency Council. He has traveled for mission work all over the world and launched an online marketing business to financially help the many needs he saw. His company quickly took off, enabling him to help business leaders around the United States. Tune in as Shawn, Bob and Bryan discuss how 3 weeks into writing his book Wild Expectance, his father died and an employee attempted a hostile takeover.  Bryan shares how he overcame this betrayal, but ultimately how God used it for his good. He shares about mistakes he has made in business and God's timing, but how God can recalibrate our lives to bring us back to where He wants us. Bryan shares how resistance can come with obedience, but not to give up…you will breakthrough. Tune in! www.LeadFlows.com www.WildExpectance.com  

In this episode, we delve into the extraordinary journey of Chris Dreyer, CEO and Founder of Rankings.io, a digital marketing agency specializing in helping personal injury law firms dominate the first page of Google's search results. From his early days as a world-ranked collectible card game player and detention room supervisor to managing over 100 affiliate sites, Chris's unconventional career path led him to establish Rankings.io. The company is recognized for its impressive achievement of featuring on the Inc. 5000 list for five consecutive years. Chris, a member of the Forbes Agency Council, Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum, is also the author of “Niching Up: The Narrower the Market, the Bigger the Prize” and the host of the podcast, Personal Injury Mastermind. This episode offers a deep-dive into Chris's unique approach to niche marketing and the role his agency plays in assisting personal injury law firms navigate the digital space effectively. Listen in to learn how Chris transitioned from his time in affiliate marketing to becoming a leader in SEO for attorneys and even a top-ranked online poker player.  Learn more here: https://rankings.io/

In this episode, I speak with Stephanie Harris, the owner & CEO of PartnerCentric, the largest woman-owned performance marketing agency in the US.  A veteran of the space, Stephanie got her start as an award-winning affiliate program manager, personally managing at one time some of the largest programs in the PartnerCentric portfolio today. Her tenure in the industry and philosophy that in order to lead, you have to know how to do every role has given her a comprehensive view of the industry as well as the ability to propel it forward with vision, innovation, and drive.She has been named a PerformanceIN Top 50 Industry Player three times and has held multiple speaking and moderating engagements at industry conferences such as Affiliate Summit (East and West), CardCon, and Capital One's Women in Business Panel.  Her writing has been featured in FeedFront magazine, PerformanceIN, and numerous other publications, and you may hear her speak on trends in leadership, culture-building, and the future of affiliate marketing through social networks such as Forbes Agency Council and LinkedIn.We will be discussing the advantages of remote work-life balance, the remote culture, and ways how to create a strong Leadership Team. In addition, Stephanie will also be sharing with us the values that define her work and a very important piece of advice for the leaders of remote work. http://www.partnercentric.comhttps://www.linkedin.com/in/stephanie-harris-88996931/ Get Free GiftThe limitless organization short video coursemike-goldman.com/limitlessThanks for listening! Connect with us at mike-goldman.com/blog and on Instagram@mikegoldmancoach and on YouTube @Mikegoldmancoach

Victoria Kennedy is a Wall Street Journal Best-Selling Author, TEDx speaker, and well-respected authority in public relations. She is the CEO of Victorious PR, an award-winning multi-million dollar PR agency that helps impactful leaders and businesses be seen and heard to have a greater influence on the world. She is a highly in-demand speaker on all things branding and publicity and has helped many clients boost their visibility and revenue. Because of her expertise, she has been a trusted speaker and contributor to such organizations as Forbes, Entrepreneur Magazine, Inman News, and Yahoo! Finance. She is a proud member of both the Rolling Stone Culture Council as well as the Forbes Agency Council. Victoria is also an accomplished classical singer. Most recently her song, “O Mio Babbino Caro” went straight to #1 on the iTunes Classical Charts and she is regularly asked to sing at events all over the world, including Million Dollar Mastermind in Dallas and the opening of Forbes Netherlands in Europe. Victoria organically scaled Victorious PR to over one million dollars in revenue within their first year in business. In addition to running a successful multi-7-figure PR agency, she has also given talks and workshops and worked as a trusted consultant for Entrepreneurs, C-level executives, and top Inc. 5000 companies. She has been featured in over 200 publications and podcasts nationally and internationally.   From Victoria:  "In my recent article for Forbes Agency Council, I talk about the recession and why businesses need PR in a difficult year such as 2023. - why you need PR in 2023 even if you didn't plan the budget for it - simple things you can do today to stand out from your competition and start sharing your story - the biggest thing I learned when I started my business is that I am still implementing   https://victoriakennedyofficial.com/ https://www.instagram.com/thevictoriakennedy/ https://victoriouspr.com/   https://AuthorityCreator.co      

1082 On today's episode, we're sitting down with a true powerhouse in the world of public relations and branding. Our guest is a Wall Street Journal Best-Selling Author, TEDx speaker, and the CEO of an award-winning, multi-million dollar PR agency. She's a highly sought-after speaker on all things PR and has helped numerous clients boost their visibility and revenue. In addition to running her successful agency, she's also a member of the Rolling Stone Culture Council and the Forbes Agency Council, and an accomplished classical singer who has topped the iTunes Classical Charts. So let's give a warm welcome to the show, Victoria Kennedy! Email:- victoria@victoriouspr.com Website: https://victoriakennedyofficial.com Social Media: https://www.instagram.com/thevictoriakennedy/ ___________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness --- Support this podcast: https://anchor.fm/businessbrospod/support

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Dacia Coffey, Author of the book “Corporate Caffeine: Boosting B2B Growth through Sales and Marketing Alignment”, a Fractional Chief Marketing Officer, CEO & Founder of The Marketing Blender.Dacia talks about diving deeper into the value companies can bring to their audience. Their corporate values ​​center on Truth, Growth, High Level Accountability, Fun, and Service Leadership - the backbone of everything they do. She says she loves serving the B2B world, viewing them as society's unsung heroes for their enormous contributions. It is her mission to help them extrapolate high-level thinking, build an ascending career for all their versatile employees, mature their marketing in a sophisticated way and increase their return on investment.When asked about the importance of the role of a fractional CMO, Dacia puts it simply: to have individual and organizational impact, strategic alignment and accelerated revenue growth without those huge overheads. She also discusses creating real connections with your audience on various platforms, being aggressive in creating strategy, and unlocking organizational potential.Key Points from the Episode:Blender Corporate ValuesThe Importance of Having a Fractional CMO in the B2B WorldThe role of social media in the B2B spaceHow to Engage as a Fractional CMOAbout Dacia CoffeyDacia is a sales and marketing strategist who has orchestrated over 100 organizational transformations over her 20-year career. She was also a professional speaker for 10 years. As CEO of The Marketing Blender, a B2B sales and marketing alignment agency, she helps clients transform their businesses and drive revenue growth. She is also a member of the Forbes Agency Council, is a Forbes contributor, and was named the Advertising Federation of America Shooting Star.Called to help others, she writes and speaks about how to maximize influence. Her mission is to teach people how to use their work to bless the world and unleash their own calling and potential. Her vision is to help create a business world full of meaning, prosperity and connection for all.With an energetic style, Dacia draws on her experience as a top salesperson, editor and three-time business owner. Her approach and ideas are practical, actionable and proven to give audiences and marketing clients the tools they need to catalyze change and growth. Dacia lives in Fort Worth, Texas with her husband and three sons. She enjoys yoga, running, hiking and reading. She is a board member of the Women's Center of Tarrant County, serves on the advisory board of Junction AI, chairs her church's annual festival, and is a mentor in the University of North Texas Professional Leadership Program.About The Marketing BlenderThe Marketing Blender is a full-service B2B marketing agency focused on accelerating growth. By creating a smarter marketing mix aligned with your sales cycle, they maximize your return on investment. They accelerate revenue growth by executing the strategy's seven fundamentals: branding, website development, advertising, digital marketing, trade shows, and sales and marketing alignment. This framework helps their clients recognize their areas of opportunity to spend smarter and grow faster. In short, they craft a marketing plan with messages and...

How To Build A Multimillion-Dollar International Agency Raman Sehgal is the Founder of several niche companies including ramarketing, a multimillion-dollar international agency that helps companies get noticed in the global life science space. As an entrepreneur, Raman embarked on a business journey that ultimately spanned the Atlantic—from a spare room in the Northeast of England to the bustling streets of Boston, Massachusetts, where he lives today with his wife and three sons. As an author, keynote speaker, podcaster, blogger, Forbes Agency Council member, and guest university lecturer, Raman shares his knowledge, mistakes, and learnings in an honest manner that will hopefully help others' journey. One of his favourite mottos is “sharing is caring, right?”, which is reflected in the impact that his work has on other businesses and individuals alike. Raman just launched his book, The Floundering Founder, which contains 24 lessons to refocus your business and better yourself, and collects the essential tools and learnings that can have the greatest, long-term impact. So from the kid that was best known for selling (and eating) chocolate, crisps and candy in his high school what was the biggest dot that made his journey all make sense? And where does he see the biggest part of floundering that all founders do as they find their place in the business world? Well lets find out as we bring onto the show to start joining up dots with the one and only Raman Sehgal

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. Chris began his career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where he grew to manage over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris's first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.  In this episode, we discuss: Chris's start as a part-time marketer and how he fell into working with law firms. The importance of branding and why it is often misunderstood in the law field. The most effective ways to brand or distinguish a law firm while bringing new clients. The personal approach of doing marketing with your hands instead of an AI. Please let me know your thoughts!  Connect with Chris Dreyer: Website: https://rankings.io/ Facebook: https://www.facebook.com/rankingsio/ LinkedIn: https://www.linkedin.com/company/rankingsio/ Intsagram: https://www.instagram.com/rankingsio/  Youtube: https://www.youtube.com/c/Rankingsio  Connect with Cindy Watson: Wesbite: https://watsonlabourlaw.com/  Facebook: https://www.facebook.com/womenonpurposecommunity/  Twitter: https://twitter.com/WomenOnPurpose1  Instagram: https://www.instagram.com/womenonpurposecoaching/  YouTube: https://www.youtube.com/channel/UCCHOGOsk0bkijtwq8aRrtdA?view_as=subscriber  Learn more about your ad choices. Visit megaphone.fm/adchoices

A leading authority on accelerating growth, Dacia Coffey is the host of the Corporate Caffeine podcast, and author of the Corporate Caffeine book. She is also a fractional Chief Marketing Officer, and the CEO of The Marketing Blender, a B2B sales and marketing alignment agency. She is a member of the Forbes Agency Council and a Forbes contributor and was named an American Advertising Federation Shooting Star. In addition to her client work, she writes and speaks on how people can use their work and words to unleash their potential and change the world. You can purchase your own copy of Corporate Caffeine on Amazon here -https://amzn.to/3LDnEOF Social Media Links: Connect With Dacia Online daciacoffey.com https://www.themarketingblender.com/ https://www.linkedin.com/in/daciacoffey YouTube: https://lnkd.in/eKtA-6Um Instagram: @daciacoffey iTunes: https://lnkd.in/eDdsG9D4 Spotify: https://lnkd.in/ercfp3bM

Raman is the Founder of several niche companies including ramarketing, a multimillion-dollar international agency that helps companies get noticed in the global life science space.As an entrepreneur, Raman embarked on a business journey that ultimately spanned the Atlantic—from a spare room in the Northeast of England to the bustling streets of Boston, Massachusetts, where he lives today with his wife and three sons. As an author, keynote speaker, podcaster, blogger, Forbes Agency Council member, and guest university lecturer, Raman shares his knowledge, mistakes, and learnings in an honest manner that will hopefully help others' journey. One of his favorite mottos is "sharing is caring, right?", which is reflected in the impact that his work has on other businesses and individuals alike.Raman just launched his book, The Floundering Founder, which contains 24 lessons to refocus your business and better yourself, and collects the essential tools and learnings that can have the greatest, long-term impact. He is now ready to continue sharing his talent and insightful knowledge with a wide audience of entrepreneurs, marketers, pharmaceutical, bio, and tech supply owners, and founders looking to scale their businesses. He can't wait to get booked on your show!Website  : https://www.ramarketingpr.com/https://moleculetomarketpod.com/https://www.leadcandidate.com/Instagram Handle: @ramarketingprFacebook : https://www.facebook.com/ramarketingprTwitter Handle: @ramarketingprLinkedin URL : https://www.linkedin.com/in/ramansehgalusRich State of Mind Links:Website: www.richstateofmind.comJoin our email list to know our services and our prize giveaways:  https://sendfox.com/richstateofmind1Youtube: https://www.youtube.com/channel/Instagram : @richstateofmindpage and @rich_invests_Podcast links: https://linktr.ee/anthanerichiePlease like and subscribe to our channel.See our cool wealth building and real estate T-shirt designs in the links below :Rich State of Mind Store : https://bit.ly/RichStateSupport the show

This episode is co-produced with the Austin Technology Council. ATC is a 30 year old association focused on promoting and facilitating growth of technology companies in Central Texas. Over the past three decades the business ecosystem in Austin has changed, and ATC is actively changing, too. Learn more at https://AustinTechnologyCouncil.org. Connecting with your constituents (internally and externally) and understanding your message is important for companies of all sizes. Technology companies need to pay attention to their messaging, think about communication with employees (do not let them learn about your company events in the media), and to position their brands for long term success.   This episode is an important conversation with Kathleen Lucente from Red Fan Communications. She is a C-Suite Whisperer to high tech B to B companies, and has a team of experts that kicks butt in assisting clients with their internal and external messaging, investor relations, and crisis communications.   She also shares what makes Austin, Texas a vibrant place for tech companies and how her firms helps local organizations.   About Kathleen Lucente Kathleen Lucente moved to Austin just as the city began its meteoric rise as a hotbed for tech startups and investment. Before she adopted the lone star state as home, she built an award-winning career working domestically and internationally for IBM, JPMorgan, Ketchum Worldwide, and other global brands and agencies. With solid experience in the evolution of communications within the tech industry, first as a journalist, then as a PR professional, Kathleen realized she was ready to build her own team to deliver superior integrated marketing and communications services to B2B tech companies. Since the start of Red Fan Communications almost 15 years ago, she has helped countless companies of all stages clarify their purpose, tell their unique stories, differentiate from their competitors and establish lasting relationships with clients and customers. The Red Fan team is built of experts with the same tenacity in which Kathleen approaches her work and weaves it into everything she does.  Kathleen serves on several boards—including Austin Gives, PelotonU and the ABC Kite Fest—and donates much of her and her staff's time to local nonprofits that have a tangible impact throughout the community, including the Corporate Engagement Council for the Austin mayor's office and the Mike & Sherry Project, an Austin-based organization providing mental health support to local bar and restaurant workers. You can also catch Kathleen as a regulator contributor to the Forbes Agency Council, covering critical communications topics like crisis management, brand positioning, thought leadership, corporate communications and the fundamentals of great brand storytelling. In addition, she's been a guest speaker on influential podcasts, at accelerators, and communications and business schools, including the Wharton School, the University of Texas at Austin, the Confident Communications podcast, and the MassChallenge startup accelerator, where she serves as a mentor. https://thomsinger.com/podcast/kathleen-lucente Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Use SEO and Send Traffic to Your Personal Injury Law Firm's Website   Welcome to episode 140 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Chris Dreyer and they talk about sending traffic to your personal injury law firm's website. Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Googles organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his grown up career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris' first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.   What you'll learn about in this episode: - Why the physical location of your personal injury law firm is important for your SEO rankings. - How many new websites aren't crawled because Google doesn't know they are there. - Why you must have great content and a relevant keyword phrase that matches the content to rank on Google. - How AI created content can be valuable if it's serving your customer. - Why you should be posting interesting and relevant video content to your company's social media accounts.   Resources:  Website: https://rankings.io/ LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ Facebook: https://www.facebook.com/rankingsio/ Twitter: https://twitter.com/rankingsio    Additional Resources: PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

As a young girl, Nancy Shenker loved reading books that featured strong women who were breaking the mold and achieving greatness. Naturally self motivated and inspired by both of her parent's strong examples, Nancy successfully climbed the corporate ladder and at 48, decided to leave the C-suite world and invest in herself.  A self proclaimed rule breaker, Nancy is a marketing innovator, brand builder, writer and speaker. She has dual citizenship in the analog and digital world. A  brand growth consultant and content strategist/writer, she established her own business, The ON Switch, in 2003.  She is a champion of cross-generational collaboration and published the Silver Hair Playbook: How to Be a Bad-Ass Over 50, as well as An Irreverent Guide to Dating Over 50.  Nancy is a former C-level executive at Citibank, MasterCard International and Reed Exhibitions. She's written eight books and publishes a tech site, Embrace the Machine, and travel site Bleisure Living.  She is a member of the Forbes Agency Council, the Rolling Stone Culture Council, and wrote a column for Inc called Bots and Bodies: The Human Side of Tech.  Nancy is on her 6th  professional and personal reboot. She has two grown daughters, two grandkids and although she keeps her suitcase in Scottsdale, she is a digital nomad, splitting time between coasts and traveling as often as possible. What You Will Hear in This Episode:  Nancy's story Challenges of leaving the corporate world and starting your own business Lessons learned Resilience  Aging and technology Silver Hair Playbook: How to Be a Badass Over 50 The benefits of hiring older people Dating advice over 50 Lessons learned from online dating Being a lemonade make Quotes “You can never be afraid to reinvent yourself.” “It's so important to really stretch ourselves, get out of our comfort zone and try new things.”  “It's the little stuff that ultimately adds up. If you do one little thing every day, that's still 365 things at the end of the year.” “I was marginalized because everybody assumed that youth equaled digital savvy.” “Branding is very important. The first impression is powerful.” “We have to own our aging and be proud of our aging and educate the people around us that being older means being experienced and being resilient and having thick skin and sometimes being even more flexible than younger people because we've lived a lot of years and we've done a lot of stuff and we have a better sense of what it is that we really want to do with our lives and our careers.”. “Be fearless, talk to strangers, make new friends, wherever you go and embrace the moment.” Mentioned: TheONswitch IG @theonswitch The Power of Regret by Daniel Pink https://bonniemarcusleadership.com/ https://web.facebook.com/bonnie.marcus/  https://www.linkedin.com/in/bonniemarcus https://twitter.com/selfpromote https://www.instagram.com/self_promote_/ Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age IAMMusicGroup Purchase my book Not Done Yet on Amazon:  If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.

A Systems Based Approach to Marketing Chris Carr, Farotech   – The Sharkpreneur podcast with Seth Greene Episode 787 Chris Carr Chris Carr is the founder and CEO of Farotech, an award-winning digital marketing agency. He started Farotech over 20 years ago and is widely considered an expert in Digital Marketing, Web Development and Video Production. Farotech now has 40+ team members and is in the Inc 5000 fastest-growing, private companies in America. Farotech is in the Philadelphia 100, the fastest growing companies in Philadelphia and is a contributor to Forbes and a member of the Forbes Agency Council. Chris has been a keynote speaker at a variety of events such as SEMrush, ExporTech, and the International Trade Association. He is the host of two podcasts: Thought Leader Magazine and Digital Marketing Masterclass. Listen to this illuminating Sharkpreneur episode with Chris Carr about a systems-based approach to marketing. Here are some of the beneficial topics covered on this week's show: - How you must love what you do to have a successful thriving company. - Why it's important to work both in your business and on your business. - How Farotech helps companies build systems that generate leads who become clients who turn into brand ambassadors. - Why business owners must realize marketing can no longer be a one-person job. - How business owners need to be making data driven decisions for their business. Connect with Chris: Guest Contact Info Twitter @Farotech Facebook facebook.com/farotechmarketing LinkedIn linkedin.com/company/farotech   Links Mentioned: farotech.com Learn more about your ad choices. Visit megaphone.fm/adchoices

A Systems Based Approach to MarketingChris Carr, Farotech – The Sharkpreneur podcast with Seth Greene Episode 787 Chris CarrChris Carr is the founder and CEO of Farotech, an award-winning digital marketing agency. He started Farotech over 20 years ago and is widely considered an expert in Digital Marketing, Web Development and Video Production. Farotech now has 40+ team members and is in the Inc 5000 fastest-growing, private companies in America. Farotech is in the Philadelphia 100, the fastest growing companies in Philadelphia and is a contributor to Forbes and a member of the Forbes Agency Council.Chris has been a keynote speaker at a variety of events such as SEMrush, ExporTech, and the International Trade Association. He is the host of two podcasts: Thought Leader Magazine and Digital Marketing Masterclass.Listen to this illuminating Sharkpreneur episode with Chris Carr about a systems-based approach to marketing.Here are some of the beneficial topics covered on this week's show:- How you must love what you do to have a successful thriving company.- Why it's important to work both in your business and on your business.- How Farotech helps companies build systems that generate leads who become clients who turn into brand ambassadors.- Why business owners must realize marketing can no longer be a one-person job.- How business owners need to be making data driven decisions for their business.Connect with Chris:Guest Contact InfoTwitter@FarotechFacebookfacebook.com/farotechmarketingLinkedInlinkedin.com/company/farotech Links Mentioned:farotech.com Learn more about your ad choices. Visit megaphone.fm/adchoices