Podcasts about forbes agency council

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Devin: What is your superpower?Jason: Ability to inspire excitement.Raising money through regulated investment crowdfunding is hard. Too many founders underestimate the difficulty, thinking that once their campaign goes live, the crowd will come running. The truth, as Jason Fishman explains, is that success starts long before a campaign launches.Jason, Co-Founder and CEO of Digital Niche Agency (DNA) and host of the "Test. Optimize. Scale." podcast, is one of the industry's most experienced investor acquisition experts. He helps founders raise capital by creating marketing funnels that turn strangers into advocates. In today's episode, he shared the single most important element of a successful crowdfunding raise: planning."If you fail to plan, you plan to fail," Jason said. "Imagine launching a website tomorrow and trying to bring 50,000 people towards it and get 1,000 of those people to convert at a transactional value of $1,000 or more."That's the scale of the challenge many founders face without realizing it. Jason broke down how campaigns that succeed aren't just lucky—they're methodical. They use strategies built on industry research and competitive marketing audits. These show founders what messaging and channels are working and which aren't, enabling them to craft a custom roadmap for every stage of their campaign.He encourages founders to go deep on pre-launch preparation. That includes clearly identifying audiences, traffic sources, and strategic partnerships. According to Jason, it also means fine-tuning the content and offering page to ensure it's optimized for conversions."You still need to have a well-thought-out plan on where that traffic's coming from," he noted, even for small campaigns targeting $50,000. "One way or the other, I need to figure out how am I getting those actual visits to my offering page."Jason and his team at DNA have helped clients raise hundreds of millions of dollars from the crowd. The secret? They treat marketing as a science—and a strategy-first mindset is always step one.To hear more from Jason, check out this episode and join us at SuperCrowdLA, where he'll speak twice and be available throughout the event. Don't miss the chance to learn from one of the best in the business.tl;dr:Jason Fishman explains why strategic planning and marketing are essential for crowdfunding success at any scale.He shares how the most successful campaigns use research and competitor audits to map traffic and conversions.Jason emphasizes that even small campaigns must create momentum with targeted audiences and compelling content.His superpower, generating excitement, helps him motivate teams, founders, and friends to rally around a vision.Jason encourages understanding your audience's fears and desires to inspire action and build lasting engagement.How to Develop Inspiring Excitement As a SuperpowerJason Fishman's superpower is his ability to inspire excitement and rally people around a shared goal. “Getting people excited…has been present my whole life,” Jason explained. He shared how this skill underpins his success in building impactful marketing campaigns, emphasizing that understanding what drives and motivates people is key. Jason applies this talent to craft compelling messaging and visuals that move audiences to action.Illustrative Story:Jason shared a personal anecdote about planning a wedding for his wife's cousin, who had been overwhelmed by the process. By addressing objections and highlighting exciting details, Jason turned their reluctance into enthusiasm. The result was a beautiful wedding overlooking the beach, with Jason even serving as the DJ. This story exemplifies his ability to energize others and create positive outcomes.Tips for Developing the Superpower:Understand Your Audience: Identify what excites and motivates them, as well as their fears.Communicate the Vision: Show others what success looks like and why it matters.Address Objections: Turn concerns into opportunities by re-framing challenges in a positive light.Leverage Energy: Use your enthusiasm to inspire and rally others around shared goals.By following Jason's example and advice, you can make inspiring excitement a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve everyday, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach we want to make the process easy, so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: facebook.com/digitalnicheagencyBiographical Information: Jason Fishman has 15+ years experience as a “New Media Enthusiast”, who genuinely enjoys planning, activating, and managing scalable marketing strategies across the full-spectrum of verticals and goals. He is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table: Agency, Brand, and Vendor, which explains his ability to structure unique opportunities for DNA clients.Jason managed the Product Marketing Division of a major Mobile Ad Network who exclusively represented ad inventory for 1,500+ Print Publishers' Mobile/Tablet apps and worked with many Top 100 Advertisers. Leveraging traffic algorithms, Jason now takes this knowledge and applies it to scale brands with effective marketing tactics.Since launching DNA in 2014, Jason and the team have worked with over 750 brands and deliver industry-leading results across eCommerce, Lead Generation and Digital Funding campaigns. DNA is now an Inc 5000 company, who has worked with over 350 Reg CF, Reg A+, Reg D, and Digital Asset campaigns that have produced 9-figures of funding.Jason has been showcased in Panel and Individual presentations at a high volume of Tech and Marketing conferences, along with his “Test. Optimize. Scale.” Podcast. He is also committed to a number of Thought Leadership content projects for 2024, including the Forbes Agency Council. Jason manages a Los Angeles team with experience in all aspects of the user journey.Linkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencySupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Make Money with Impact Crowdfunding, SuperCrowdLA and Crowdfunding Made Simple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on April 15, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, April 16, 2025, at 1:00 PM Eastern. Gene Massey, Chairman/CEO of MediaShares, will lead a session on "Secrets For Creating Great Content To Attract Investors." He'll share expert insights on crafting compelling content that engages and converts potential investors. Whether you're launching a crowdfunding campaign or looking to enhance your storytelling strategy, this session is a must-attend! Don't miss it!SuperCrowdLA: we're going to be live in Santa Monica, California, May 1-3. Plan to join us for a major, in-person event focused on scaling impact. Sponsored by Digital Niche Agency, ProActive Real Estate and others. This will be a can't-miss event. Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!  SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe joins Entrepreneurs On Fire to share powerful insights on impact investing and doing well by doing good. Tune in on April 10 to hear Devin's inspiring conversation with host John Lee Dumas!Igniting Community Capital to Build Outdoor Recreation Communities, Crowdfund Better, Thursdays, March 20 & 27, April 3 & 10, 2025, at 1:00 PM ET.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryChris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency specializing in helping elite personal injury law firms dominate Google's search results. Under his leadership, Rankings.io has earned a spot on the Inc. 5000 list for five consecutive years. Chris is also the host of the Personal Injury Mastermind podcast and the author of "Niching Up: The Narrower the Market, the Bigger the Prize." His expertise has been recognized through memberships in the Forbes Agency Council, Rolling Stone Culture Council, and Fast Company Executive Board. ​➡️ Show Linkshttps://www.instagram.com/chrisdreyerco/https://www.x.com/chrisdreyerco/ https://www.linkedin.com/in/chrisdreyerco/ ➡️ Bookshttps://www.amazon.com/Personal-Injury-Lawyer-Marketing-Good/dp/B0DF52JP9Khttps://www.amazon.com/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N ➡️ Podcast SponsorsHubspot - https://hubspot.com/ Lingoda - https://try.lingoda.com/success_sprint (Code: scott25)Vanta - https://www.vanta.com/scott Federated Computer - https://www.federated.computer Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success)Create Like The Greats Podcast - https://podcasts.apple.com/lu/podcast/create-like-the-greats/id1653650073 FreshBooks - https://www.freshbooks.com/pricing-offer/ Bank On Yourself - https://www.bankonyourself.com/scott Stash - https://get.stash.com/successstory NetSuite — https://netsuite.com/scottclary/ Indeed - https://indeed.com/clary➡️ Talking Points00:00 - Intro02:25 – Why You Should Niche Up04:12 – Niching Up vs. Niching Down05:23 – Chris's First Big Niche Win07:13 – Chris Dreyer's Backstory09:42 – Mindset: Us vs. Our Parents13:39 – Success Isn't Just About Money16:03 – What Sparked Chris's Drive20:20 – Chris's First Business Win27:19 – Sponsor Break30:06 – The Turning Point: Rankings.io32:22 – Traits That Fueled His Success35:35 – Healthy Obsession in Business38:22 – Entrepreneurs, Mental Health & Balance44:45 – Betting on Legal SEO48:28 – When the Bet Paid Off52:27 – How to Niche Up Smart53:35 – SEO: Then vs. Now58:33 – Sponsor Break1:01:11 – What Great SEO Content Looks Like1:06:14 – SEO in the AI Era1:12:46 – The Problem with AI-Generated Content1:14:23 – A Hard Lesson Learned1:21:46 – What Keeps Chris Up at Night1:24:45 – How Chris Pushes Through Tough Times1:26:50 – Final Thoughts1:30:31 – Advice for His KidsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Think Mastery with Dr. Yishai. Hosted by Doctor of Psychology, entrepreneur, and executive coach Dr. Yishai Barkhordari. On this podcast, you'll hear real talk about life and business. Plus, how to use psychology to create more mastery and success in both.In this episode, I sit down with Oksana Matviichuk—the founder and CEO of OM Strategic Forecasting, co-author of the USA Today Best Seller Game On, Leaders Who Last, and one of New York's top women leaders in 2023 and 2024. With over 15 years of experience as an advertising executive serving Fortune 500 C-suite clients and as a member of the Forbes Agency Council, Oksana blends strategic forecasting with a deep understanding of the human side of business. We explore how personal insight and psychological healing are essential to sustainable success, why looking inside yourself is key before making big decisions, and how entrepreneurs can navigate the disruptive changes of AI while keeping a human touch at the core of their operations.What You'll Learn in This Episode:Why self-awareness is crucial for lasting successHow personal healing and reflection drive better business decisionsThe impact of AI on business models and the importance of quality dataStrategies for building a sustainable, people-first culture in a rapidly changing worldHow embracing your origins and experiences can empower your entrepreneurial journeyLearn More About Dr. Yishai: If you're ready to level up your leadership, decision-making, and emotional intelligence, connect with Dr. Yishai for one-on-one coaching or explore more resources at https://www.dryishai.com/.Disclaimer: All content shared in this episode is for informational purposes only and should not be considered professional advice.

374 Passion and The Road To Fulfilling Success   When we were kids we all wanted to be something extraordinary. We wanted to be magicians, doctors, paleontologists, astronauts, ballerinas, but somewhere along the way some of us lose that sparkle. We get sucked into the everyday routine of work and taking care of those around us. However that spark is not lost forever, sometimes existing as a fleeting ember of ambition that only needs to be cultivated to turn into a roaring flame of fulfilling success. In today's episode Sarah Elkins and Jimi Gibson discuss the importance of trying different paths in life and how there are many off ramps and back roads full of experiences to the destinations we want to reach.    Highlights You will always find a way out of a situation you are in. Those who care about you and believe in you will support you through the difficult times. Telling your own stories and the stories of others in a way that reflects who you are.   Quotes “I was going through my Strength's Finder and I was like, ‘I wonder where that came from?' I believe we're all born with these innate gifts.” “Depending on the size of the audience, you want to connect with who is in the audience.” “Everybody has their personal Abracadabra”   Dear Listeners it is now your turn, Think about yourself as a six or eight year old and the thumbprint you would have left behind in a story like Jimmy's, how would you decorate it? Would it be an artist? Would it be a musician? Would it be a nurse, or a doctor? Would it be a magician? Think back on that, and this doesn't mean that you have to become that as a career, but what it does mean is that whatever it was that brought you satisfaction about that as a child, is what you need to be seeking now.   And, as always, thank you for listening.    Mentioned  The Hero With A Thousand Faces Jimi's TEDX   About Jimi Jimi Gibson isn't your typical VP of Brand Communication. At Thrive Agency—a digital marketing juggernaut that's dominated the Inc. 5000 for seven straight years—Jimi leads with a no-BS approach, helping businesses grow instead of just chasing sales. With 200+ sharp-as-a-tack pros, Thrive delivers strategies built on what works, not what's pricey.   A digital marketer, author, magician, and TEDx speaker, Jimi sees websites as living, breathing machines that should constantly evolve to grow your bottom line. Using Thrive's rigorous 215-point Digital Health Analysis, he ensures no detail is overlooked and no opportunity is wasted.   As a Forbes Agency Council member, Jimi writes articles that cut through fluff and deliver insights that matter. From his magician's knack for creating unforgettable moments to his obsession with people-first business culture, Jimi's work is about one thing: making sure businesses don't just survive—they thrive.   Key Focus Areas:   Results-Driven Digital Marketing That Actually Delivers Websites That Work as Hard as You Do Finding Your Edge: Lessons from a Professional Magician Thrive's 215-Point Digital Health Analysis Building Culture That Puts People First Be sure to check out Jimi's LinkedIn, Facebook, and Instagram! As well as his website Thrive Agency   About Sarah "Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision." In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I've realized over years of coaching and podcasting is that the majority of people don't realize the impact of the stories they share - on their internal messages, and on the people they're sharing them with. My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home. The audiobook, Your Stories Don't Define You, How You Tell Them Will is now available! Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana. Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!

Melanie Borden is a digital marketing and LinkedIn power house. She uses the strategy and tools she built for herself to help other Founders, C-suites, and executives align their real-life expertise and LinkedIn presence to create opportunities and relationships at scale. Melanie has worked with over 150+ brands, including C-suite executives, companies, and non-profits, to expand their reach, amplify their messaging, and increase their marketing effectiveness. Along the way, she has been featured in or quoted in LA Weekly, Entrepreneur, Good Morning America, Adello, Daily Mail, CXO Outlook, The Epoch Times, Working Mother Media, Hip New Jersey, New York City Biz List, Fast Company, and most recently, the Wall Street Journal. She is also a member of The Forbes Agency Council. Melanie works best when combining her team of LinkedIn community managers, creative writers, and designers with an in-house team of marketers, providing a consistent presence and fast impact on this platform. In the past few years, she has helped executives use LinkedIn to: – Sell-out professional conferences – Create new sales opportunities – Quadruple annual revenue – SKYROCKET their reach and visibility – Land board seats – Launch new books (Plus, she has helped a few optimize their profiles as they plan for their next move.) When one is ready to go from lurking to leveraging on LinkedIn, Melanie is available to talk. Additionally, if anyone wants to build in public on LinkedIn, they can consider joining the Human to Brand Community and Course. They can build their personal brand, learn how to maximize LinkedIn, and join monthly LIVE coaching sessions with Melanie. Every new member gets a 1:1 with her. Key Moments [03:44] Surviving 2020 Layoffs [06:42] "Pandemic Journey: From Overwork to Opportunity" [11:06] "Choosing Remote Work for Family" [15:32] Driven by Experience and Resilience [16:52] "Five-Year Focus Rule" Find Melanie Online humantobrand.com If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans. Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Melanie Borden is the Founder & CEO of The Borden Group, where she helps Founders, C-suites, and Executives align their real-life expertise with impactful strategies to unlock opportunities and build meaningful relationships at scale. With a strong foundation as a marketing executive, Melanie has leveraged extensive expertise to bridge the gap between online marketing strategies and brand-building for both corporate and personal brands.Melanie's approach combines proven strategies, tools, and insights developed through a journey of personal and professional growth, along with extensive work with clients across various industries. Areas of expertise include marketing strategy and execution, building in-house agencies, budget optimization, strategic vendor partnerships, enhancing digital footprints through social media, reputation management, online monetization, and streamlining advertising processes for maximum impact.Melanie's work and insights have been featured in leading publications such as Entrepreneur, LA Weekly, New York City Biz List, New York Weekly, and The Wall Street Journal. Additionally, she is a proud member of the Forbes Agency Council.To know more about Melanie visit her website:www.humantobrand.com

What does it really take to build an unforgettable personal brand?This week, Sun Yi, branding expert and founder of Night Owl Nation, joins me for a no-BS conversation about personal branding, marketing, and the fine line between influence and integrity. Sun shares why most personal brands fail, the difference between true experts and knowledge brokers, and how to stand out in a world full of noise.In this episode, we dive into the power of storytelling, the importance of authenticity in branding, and why detaching from outcomes can lead to greater success. Sun also shares his experiences working with high-profile personal brands like Jay Shetty and Mel Robbins—and what separates the truly great from the rest.If you're looking to build a personal brand that actually matters (without selling out), this episode is packed with insights, real talk, and strategies you can apply today.About SunFounder at Night Owls and Night Owl Nation, Entrepreneur, Personal Branding Expert, Storyteller, TEDx Speaker, Mentor, Podcaster of Authentic As F*ck podcast and Forbes Agency Council Member.Sun Yi is a personal branding expert and founder of Night Owls , the award-winning digital agency behind Fortune 500 companies and branding specialized for clients such as Mel Robbins, Jay Shetty, Marc Randolph. With over 20 years of experience working in digital branding, Sun has helped brands go from virtual zero revenue to $1 billion. He is passionate about teaching and has taught over 28,000+ students on Domestika through his online course, "The Art of Storytelling for Freelancers and Creators," as well notable achievements on Forbes Agency Council. In 2022, he started Night Owl Nation, a global community of entrepreneurs and creators who practice storytelling together. Connect with Sunhttps://sunyi.co/https://instagram.com/sun.yihttps://linkedin.com/in/sunyi-nightowlshttps://www.youtube.com/c/sunYiCoConnect with VeronicaInstagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Andrew Howlett as they chat about creating engaging, interesting and inspiring workplaces that keep our employees and clients coming back. Andrew Howlett is the CEO of Struck, an agency that excels in transforming brands in the destination marketing, outdoor recreation, and biotech industries. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck's CEO, Andrew is a visionary leader dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he's constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel. Andrew's career path, from finance and tech to agency work, reveals his passion for innovation. His approach balances diligence and ease, guiding Struck's strategic path to deliver exceptional client results. Andrew is actively involved in prominent professional organizations, chairing SoDA and contributing to Forbes Agency Council and YPO. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

The Importance of Data in B2B MarketingIn a recent episode of "The Thoughtful Entrepreneur," host Josh engaged in a conversation with Paula Chiocchi, CEO of Outward Media (OMI), about the critical role of data in B2B marketing. They explored how businesses can leverage data to enhance marketing strategies, the necessity of maintaining high-quality data, and emerging industry trends. Paula shared key insights and actionable advice, offering a comprehensive guide for businesses aiming to optimize their marketing efforts through data.Outward Media, known as OMI, is a performance marketing agency with a robust B2B database of approximately 145 million managerial contacts across various U.S. industries. Specializing in omnichannel marketing, OMI offers services such as social media marketing, direct mail, email marketing, and programmatic advertising. Paula emphasized the importance of accurate data, noting that poor data can lead to significant opportunity loss, such as outdated contact information affecting email marketing efforts. She advised regular data updates and investing in quality data to maintain accuracy and effectiveness.Paula also highlighted the value of investing in quality data, which can significantly impact marketing effectiveness and ROI. She shared examples of OMI's partnerships with notable clients like AT&T and Amazon, underscoring the importance of reliable data in successful marketing campaigns. For small and midsize businesses, Paula suggested using OMI's data to create lookalike audiences for social media marketing and combining multiple channels for a powerful strategy. She also discussed trends like AI integration and the shift towards targeted marketing, advising businesses to explore AI tools and focus on quality communications.About Paula Chiocchi:Paula Chiocchi, CEO and founder of OMI, is an award-winning marketing industry veteran whose mission is to help businesses realize their full potential by effectively reaching their target audiences and converting more prospects into customers.Under her direction, OMI provides Fortune 1000 firms and other clients fresh, accurate contact data to fuel outbound marketing initiatives and drive sales and profits. An expert and innovator in multi-channel marketing data, Paula has established OMI as a leader in comprehensive email campaign management services. Along with her growing team, her goal is to assist clients in successfully navigating the complex email channel by offering hands-on guidance combined with the highest levels of email deliverability and marketing ROI. Paula began her career with Dun & Bradstreet and developed her skills by creating direct mail, online advertising and email campaigns for leading mortgage companies, financial institutions, telecom, software, online gaming sites, sweepstakes enterprises and e-commerce companies.Paula has been a contributing member of Forbes Agency Council since 2016. About Outward Media, Inc. (OMI):Outward Media (OMI) is a leading provider of high-quality marketing data, dedicated to helping organizations expand their reach, acquire new customers, and enter new markets. With a strong focus on multi-channel marketing data, OMI has established itself as a pioneer in delivering fresh, accurate business contact data that drives growth and success.Specializing in both B2C and B2B markets, OMI compiles domestic and international data with a commitment to maintaining the highest standards of data quality. The company's core competency lies in collecting accurate data across various channels, including postal, firmagraphic, demographic, and email address data.To further demonstrate its commitment to email data integrity, OMI created the OMI Clean-Send service, which helps protect clients' sender reputations by ensuring their email messages are delivered without being...

At just eight years old, Rudy Mawer was banned from selling on the playground. But that didn't deter his hustler spirit. As a teenager, he created one of the world's largest gaming communities. By his twenties, Rudy was unstoppable. After moving to the U.S. with big dreams, he launched his first fitness business and scaled it to millions of dollars using bold marketing strategies. He then launched ROI Machines, a direct response agency that has helped scale some of the biggest celebrity and corporate brands. In this episode, Rudy breaks down direct response marketing and paid ads, including how to create great funnels and how to make ads that convert. In this episode, Hala and Rudy will discuss:  (00:00) Introduction (02:37) Why Rudy Wants Billionaire Status (04:20) From Playground Hustler to Millionaire at 26 (06:01) The Power of Standing Out (07:56) Small-Town England to Big-Time America (09:32) How Red Became Rudy's Superpower (14:50) Mastering Direct Response Marketing (18:45) Why Your Paid Ads Aren't Working (29:05) Cold Traffic, Cracked (29:59) The Ascension Model Explained (30:39) Building a Multi-Touchpoint Strategy (31:41) Ads That Convert, Not Just Impress (37:18) Agencies: Hire or DIY? (39:44) Metrics That Matter Most (44:34) Rudy's Habits for Success (46:54) Advice for Young Go-Getters Rudy Mawer is a serial entrepreneur, a direct response marketing expert, and the founder of ROI Machines and Mawer Capital. Known as the "Man in Red," he built four multi-million-dollar businesses before the age of 30. Through his top-tier marketing agency, Rudy has generated over $250 million in revenue for A-list celebrities, athletes, and global brands. He holds a master's degree in Exercise Science and is a recognized member of the Forbes Agency Council. He is also the host of the Living The Red Life podcast, a sought-after speaker, and mentor. Connect with Rudy: Rudy's Website: https://theredlife.com/  Rudy's LinkedIn: https://www.linkedin.com/in/rudyred/  Rudy's Instagram: https://www.instagram.com/rudymawerlife/  Rudy's TikTok: https://www.tiktok.com/@rudymawer  Sponsored By: Teachable - Claim your free month of their Pro paid plan at teachable.com/profiting Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today. Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify    Indeed - Get a $75 job credit at indeed.com/profiting    Resources Mentioned: Rudy's Podcast, Living The Red Life: https://podcasts.apple.com/us/podcast/living-the-red-life/id1662990704  60 Day Hustle: https://imdb.com/title/tt27497339/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What's your superpower?Jason: I think it's around getting people excited.In today's episode of Superpowers for Good, I had the pleasure of speaking with Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), as well as the host of the "Test. Optimize. Scale." podcast. Jason shared invaluable insights into what it takes to market a regulated investment crowdfunding campaign successfully.One key takeaway from our discussion is how critical it is to drive enough traffic to your campaign page. Jason pointed out that many founders believe that simply launching their offering will magically bring investors to their door. The truth, as he explained, is far from that. "You probably need 50,000 visitors per million dollars raised on a Reg CF," Jason said, emphasizing that traffic goals are essential. He highlighted that only about 7% of Regulation Crowdfunding (Reg CF) campaigns reached $1 million or more last year, largely due to insufficient traffic.Jason also delved into the importance of creating social proof for your campaign. He likened it to avoiding the “empty restaurant” effect: when prospective investors see that only a small amount has been raised, they may hesitate to invest. He noted, "You're in a much better spot if you're able to get over $100K showcased on your page for how much has been raised." This kind of traction helps reassure cold investors and encourages more participation.For anyone looking to raise funds through a regulated crowdfunding campaign, Jason's advice is clear: focus on building momentum early and ensure that your campaign is reaching enough potential investors. Social proof can make or break your efforts to raise capital from the crowd.tl;dr:* Drive Traffic to Campaigns: Jason emphasized that driving significant traffic to crowdfunding pages is essential for success. He noted that most campaigns fail due to insufficient visitors.* Importance of Social Proof: Successful campaigns often showcase early traction, which builds credibility. Raising over $100K early on can help attract cold investors who have no prior connection to the campaign.* Targeted Marketing: Jason shared how targeted digital marketing, such as advertising to specific audiences like equity crowdfunding investors, is a powerful tool to reach the right prospects.* Proactive Founders: Jason highlighted that the most successful crowdfunding campaigns are led by founders who are highly proactive and engage deeply with their networks, rather than relying solely on third-party agencies.* Test and Optimize: Jason's marketing philosophy revolves around constantly testing different approaches, learning from the results, and optimizing campaigns to achieve better performance.How to Develop Generating Enthusiasm As a SuperpowerJason's superpower is his ability to get people excited. He uses his natural enthusiasm to energize those around him, whether it's rallying friends for a trip or engaging stakeholders in a business opportunity. By thinking about what would get him excited about a product or campaign, Jason translates that feeling into marketing messages that resonate with audiences, making him highly effective in crowdfunding campaigns.Jason shared an example where he used his enthusiasm to convince celebrities and influencers to share their audience data for advertising purposes—something many people are hesitant to do. By sharing his excitement about the potential results and opportunities, Jason managed to secure their participation, resulting in stronger campaign performance and satisfied stakeholders.Tips for Developing the Superpower:* Put Yourself in Their Shoes: Think about what would get you excited if you were the other person. Tailor your approach to reflect what would spark enthusiasm in that specific individual.* Transfer Energy: View communication as a transfer of energy. If you feel excitement, convey that feeling clearly to the other person. Make them feel the opportunity as vividly as you do.* Understand Your Audience: Study your audience in detail to find out what appeals to them. Create tailored messaging that resonates personally with them.* Test and Adapt: Use a trial-and-error approach to refine your methods. Test different messages, observe what works, and adjust accordingly to connect more effectively with each audience segment.By following Jason Fishman's example and advice, you can make generating enthusiasm a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands, we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve every day, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients' companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach, we want to make the process easy so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: fb.com/digitalnicheagencyLinkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencyBiographical Information: Jason Fishman is the Co-Founder and CEO of Digital Niche Agency (DNA), with over 15 years of experience in scalable marketing strategies. He has led campaigns for 750+ brands and 350+ crowdfunding projects, producing nine figures in funding. Jason hosts the “Test. Optimize. Scale.” podcast and contributes to the Forbes Agency Council.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowd Mastermind Group, twice monthly on the 1st and 3rd Thursdays at noon Eastern. This group is for entrepreneurs and small business owners interested in raising money from the crowd. Attend your first meeting free!* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on October 15, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, October 16, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At October's webinar, Devin Thorpe will provide an in-depth answer to the question, “How to Assess Your Crowd's Potential for Investing?” Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Rally for Appalachian Hurricane Relief, Joel Skene, Tuesday, October 8 at 4:00 PM ET* Community Revitalization, Thursdays, 10:00 AM Eastern.* Community Capital Alternatives for Outdoor Recreation Challenges, Kathleen Minogue of Crowdfund Better speaking at American Trails, October 3, 10:00 AM, free.* Main Street Skowhegan and NC3 Entrepreneur Finance Workshop Series, September 17 - November 19, 2023.* Krishi Janani PBC Crowdfunding Virtual Office Hour, Sep 21, 2024, Noon Eastern.* Investment Week 24, October 19-20, 2024, Los Angeles. * Crowdfunding Professional Association, Summit in DC, October 22-23* Asheville Neighborhood Economics, November 12-13.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

In this episode, Steve Fretzin and Chris Dreyer discuss:Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences.  Key Takeaways:Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page marketing has changed because of the AI Overview on Google. Google likes brands, they like signals and clicks to resources such as videos.The best conferences to go to are the ones that you put the most into and make a plan for.PIMCon has been curated for the conferencegoers. They are bringing in some of the top people in the PI space to speak and they were invited to do so. "In the search engine marketing side, one of the most challenging things is link building. And link building, by and large, is relationships. It's the hardest thing to do." —  Chris Dreyer Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: Alex Hormozi: https://www.youtube.com/alexhormoziRankings.io: https://rankings.io/Michael Mogill: https://michaelmogill.com/ProVisors: https://provisors.com/Ready, Fire, Aim by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024 About Chris Dreyer: Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite law firms and personal injury lawyers obtain cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list seven years in a row.In addition to owning and operating Rankings, Chris is the Wall Street Journal and USA Today best-selling author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host (Personal Injury Mastermind), as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Connect with Chris Dreyer:  Website: https://www.pimcon.org/Email: chris@rankings.ioShow: https://chrisdreyer.co/podcast/YouTube: https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6QLinkedIn: https://www.linkedin.com/in/chrisdreyerco/Facebook: https://www.facebook.com/chrisdreyerco/Instagram: https://www.instagram.com/chrisdreyerco/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

"It was clear that there was so much power in individuals banding together to do something."Cooper Munroe is the CEO of The Motherhood, an influencer marketing agency founded in 2006, long before the term "influencer marketing" existed. Cooper shares the fascinating origin story of her agency, which emerged from a viral blog post during Hurricane Katrina relief efforts.In this episode of Agency Journey, Cooper discusses the evolution of influencer marketing over the past 15+ years, from early "mommy blogs" to today's multi-billion dollar industry. She provides insights on best practices, untapped opportunities in regulated industries, and the importance of authenticity in influencer partnerships.This conversation is valuable for agency leaders interested in the history and future of influencer marketing, as well as those looking to partner with specialized agencies to deliver these services.Episode Insights:

Today we chat with Megan Cunningham, founder of Magnet Media. In this episode, Megan discusses:Apple as Magnet Media's first clientLeveraging knowledge in the tech space to start a companyThe biggest mistake filmmakers make when approaching brands and how to pivot your approachMagnet Media's “think, make, reach” brand storytelling strategy Her early career and how her passion for storytelling developedThe State of the Story trend reports and summitsThe magic of AIMegan Cunningham founded Magnet Media 20 years ago as a pioneer in brand storytelling with a mission to tell stories that matter. Megan mentors two groups: female directors via Chicken & Egg Pictures and female founders, through Rent the Runway's Project Entrepreneur. She's also a founding partner of Marketers that Matter, the Forbes Agency Council, and is a Founding Member of CHIEF.Megan's LinkedIn: https://www.linkedin.com/in/megancunningham/Megan on Intro: https://intro.co/MeganCunningham‘Things We Noticed'Lindex "Underwear for Life"https://smuggler.xyz/work/commercials/lindex-underwear-for-life/Helldivers2https://twitter.com/helldivers2If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Today's episode features an article that April wrote for the Forbes Agency Council, “Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover.” The unspoken truth is this: The status quo PR agency approach works against employees and clients. Many brands have been burned by PR in the past, with lackluster media results, inexperienced account staff, murky agency contracts, and strategies that don't align with their broader business goals.  As Trust Relations celebrates its 5th agency anniversary this month, we're dedicating this special episode of the PR Wine Down podcast to consider a pervasive issue that has yet to be uprooted in this industry: the disappointing experience many brands face when engaging with a PR firm for the first time. The traditional PR agency model is broken, and we're on a mission to reinvent it and replace it with something better. With the Trust Relations approach, we're dedicated to changing client and staff expectations for what a PR agency can be — and then exceeding them.  In this special edition of April's reads, our CEO & Founder April White takes a closer look at what brands and agencies can do to achieve success, improve the industry and redefine what PR can do for brand's today. Listener Note: Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren't going anywhere. Our hosts will be back in your feed for another classic episode in two weeks. You can read the original article here: https://www.forbes.com/sites/msolomon/2024/04/20/best-timepieces-watches-and-wonders-geneva-2024/?sh=9785f4356620  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

In this episode of The Digital Executive, host Brian Thomas welcomes Melanie Borden, a seasoned marketing strategist and founder of the Borden Group. Melanie discusses her strategic use of LinkedIn to transition from a challenging job market into establishing her own successful marketing consultancy. She shares insights into building personal brands and creating impactful opportunities through consistent and engaging content on LinkedIn.Melanie also explores universal marketing strategies that resonate across tech, retail, and startup sectors, emphasizing synchronized messaging and storytelling to foster human connections. As a Forbes Agency Council member, she also delves into the evolving landscape of digital marketing, highlighting the shift from traditional lead generation to brand building as a cornerstone of modern marketing efforts.

In this episode of the podcast, we sit down with Cash Miller, the entrepreneurial force behind Titan Media Worx Inc., to explore his strategic shift from an award-winning Inc 5000 digital marketing agency to the forefront of podcast production. Cash shares how podcasting has become a pivotal element in his career, transforming the way we think about content marketing. With over 13 years of experience as a CEO and founder of a successful digital marketing agency, Cash developed a passion and expertise for helping businesses grow their online presence and reach their target audience. Cash has also been a member of the Forbes Agency Council, an invitation-only organization for senior-level executives in the industry.Episode Highlights:The Genesis of a Podcast Pioneer: The story of Cash's leap from digital marketing to pioneering in podcast production and booking.The Essence of Podcasting in Marketing: How Cash leveraged podcasting for brand building, lead generation, and establishing industry authority.Titan Media Worx Inc.'s Success Formula: A closer look at how Cash's company is changing the podcasting landscape for entrepreneurs and content creators.Check out this conversation with Cash Miller, filled with insights on embracing change, pursuing passion, and innovating within the content creation space.Find Cash Miller  at: https://titandigital.com https://titanmediaworx.com  https://www.linkedin.com/in/cashmiller  https://www.facebook.com/Titan.Digital.TNFollow Ken Okazaki at:  https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

I am excited to welcome our guest expert, Chris Slocumb, to this episode of Sell With Authority. She is the Founder of Clarity Quest Marketing and has worked with digital health, life sciences, and technology firms on marketing strategy, business planning, and marketing implementation. Chris presently holds eight U.S. patents and is a Forbes Agency Council member. She is also author of the brilliant book Stop Starvation Marketing. In this episode, we dive deep into the challenges agency owners face when thinking about how to raise the bar of excellence in how we show up for our clients and right-fit prospects. During our conversation, we discuss the methodology and the moves that agency owners need to put into place to stop starvation marketing. Chris also sheds light on how we can double down on selling with our hearts and minds — and move past conversations that focus exclusively on features, advantages, and benefits. When we get all of this right — growing an audience and attracting a steady stream of right-fit clients is much more efficient because you focus on helping your audience solve real business issues, challenges, and problems that are creating chronic pain inside their business. What you will learn in this episode: The challenges agency owners face when thinking about content, customer journey, leads, and sales in biz dev strategy The Tower of Power Methodology and its most important part Three keys to building a strong foundation Moves that agency owners need to put into place to stop starvation marketing How to create emotional connections that transcend conversations about features and benefits Resources: Website: https://www.clarityqst.com LinkedIn Personal: https://www.linkedin.com/in/chrisslocumb/ LinkedIn Business: https://www.linkedin.com/company/clarity-quest-marketing Stop Starvation Marketing: 23 Power Growth Moves for Health Tech, IT, Biotech Companies Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

Mike Maynard is the CEO of Napier, a $7M PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, Mike offers a unique blend of technical and marketing expertise. Mike began his career as an electronics design engineer, developing products from complex radar systems to recording studio mixing desks. Mike and his team at Napier specialize in increasing the speed prospects travel through clients' sales and marketing funnels, generating opportunities more quickly. Their unique approach to campaign strategy designs-in speed to campaigns from the outset, building integrated campaigns that focus on the important tactics, whether clients need to increase awareness, generate leads or engage contacts to create opportunities. The Leader of B2B Group in the Forbes Agency Council, Mike has directed major PR and marketing programs for a wide range of global technology clients, reaching over 30 European countries, North America and beyond. What you will learn How marketing has evolved over the past two decades, from the dot-com crash to the present Top tips on surviving and thriving in the dynamic world of marketing Why intention is a crucial factor in career and business planning Are you obsessed with results? Why it's better to focus on the process The huge impact of marketing automation and email marketing in the B2B landscape Unpacking the challenges and opportunities in human-AI interaction Plus loads more!

Season three of the PR Wine Down is officially here! Today, we're introducing a new episode format called “April's Reads.” In these episodes, April will get in front of the mic to slow down and address an important topic impacting the PR industry that could benefit from a deeper dive. Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren't going anywhere. Our hosts will be back in your feed for another classic episode in two weeks. Today's episode features an article that April wrote for the Forbes Agency Council, “How Does AI Fit Into The Future Of Good PR?” and includes some additional advice about the impact of AI on crisis communications. You can read the article here: https://www.forbes.com/sites/forbesagencycouncil/2023/06/14/how-does-ai-fit-into-the-future-of-good-pr/?sh=698352ae2f77  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

Connect with Nicole at: Nicole Penn | LinkedInNicole Penn is the CEO of the EGC Group, a marketing and digital agency with offices in Manhattan and Melville. A creative marketing and digital strategy veteran, Nicole and her team have led the strategic marketing direction for companies that include Canon USA, Brother International, Thompson Reuters, Mayo Clinic, among others. Under Nicole's watch, the agency has been named an Inc. 500 Fastest Growing Company, an Agency Post Top 100 Agency and a Google Premier Partner. Additionally, Nicole Penn is the Chief Marketing Officer of Digital Wellness, a leading global business committed to improving people's health and wellbeing. Nicole is also the co-founder of Raydeus, a digital marketing platform built for local marketing. She has been named among the Five People to Watch in Advertising and Top Advertising Executive. In 2015, she was awarded among the Top 50 Most Influential Women. In 2019, Nicole was selected as a member of the Forbes Agency Council. Nicole has been published in Mashable, People Magazine, MediaPost, Luxury Daily and AdWeek. Her board affiliations include The New York Foundation for the Arts, Tribe Global, the Young Presidents Organization, and she is a member of the Harvard Business School YPO Presidents Program Please leave a review or send us a Voice note letting us know what you enjoyed at:Back2Basics reconnecting to the essence of YOU (podpage.com)Follow us on IG and FB @Back2BasicsPodcast

With over 19 years of experience in online marketing, web development, and SEO, Qamar Zaman is the Founder and CEO of KISS PR, a press release distribution platform that helps local businesses reach global audiences. Qamar is also a Forbes Agency Council member, a Microsoft Certified Internet Engineer, and a Google Analytics and Adwords certified professional. As a digital transformation strategist and a storytelling expert, Qamar leads a team of storytellers who create and distribute engaging content and news for various niches, including legal, business, health sciences, and technology. Qamar has established partnerships with major global outlets, such as AP News, Yahoo Finance, Bloomberg, and Business Insider, to amplify and grow small brands. Qamar's mission is to empower entrepreneurs and innovators with the tools and resources they need to succeed in the digital era. Learn more about your ad choices. Visit megaphone.fm/adchoices

You may be using search engine optimization (SEO) to increase the traffic to your website, but are you using conversion rate optimization (CRO) to make use of that traffic? In this episode, Marty Greif defines CRO, explains what it can do for you and how you can start implementing it. Marty also talks about client success stories using CRO and a game changer you will want to know for your career. Learn about trust bars and the ugly baby test in this episode as well.   3:50 – Marty describes how he started his career as a developer before joining SiteTuners and then buying the company.   6:38 – Marty defines conversion rate optimization.   8:41 – Marty talks about what types of clients he looks for.   11:50 – Marty explains why it is important to have your phone number and a trust bar on your website.   14:55 – Marty shares a game changer: think about others.  22:08 – Marty describes the difference between conversion rate optimization and search engine optimization.   25:28 – Marty lists some changes you can make now to improve your conversion rate optimization.   29:26 – Marty shares client success stories.   34:47 – Marty talks about some resources that have been helpful to him.     Quote  “Conversion rate optimization is making sure that the traffic that comes to your website actually does what you want them to do. There's a difference between driving traffic and making use of the traffic, so conversion rate optimization is making sure that the traffic, when it gets to your website, takes whatever your desired actions are so that you create a user journey for people.” – Marty Greif, president of SiteTuners    Links:   Heroic Public Speaking: https://heroicpublicspeaking.com/   Women Presidents Organization: https://www.women-presidents.com/   Forbes Agency Council: https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/   Maine PR Council: https://meprcouncil.org/   Mainebiz: https://www.mainebiz.biz/   Society for the Advancement of Travel Writers: https://satw.org/   “How to Win Friends & Influence People” by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034   Nyraju Skin Care case study: https://sitetuners.com/resources/case-studies/nyraju-skin-care-ecommerce-landing-pages-277-increase-in-conversions/  “What Women Want Man to Know” by Barbara De Angelis: https://www.amazon.com/What-Women-Want-Men-Know/dp/0007132956   “True Connections” by Marty Greif: https://www.amazon.com/True-Connections-Relationship-Marketing-Digital/dp/1716943361       About the guest:      Martin Greif is a digital marketing expert, author, and renowned speaker who has captivated audiences worldwide with his transformative strategies. With over 25 years of experience in sales and marketing, he brings an unrivaled level of expertise and a passion for driving revenue growth. Currently serving as president at SiteTuners, Martin is responsible for nurturing partner relationships, creating value for the customer base and overseeing day-to-day operations for this award-winning digital marketing agency.  But Martin's impact extends far beyond his professional achievements. He is a man of compassion and social responsibility, serving as a board member for Vincent House, a respected charitable organization dedicated to supporting individuals with mental health challenges. This philanthropic involvement showcases Martin's commitment to making a positive impact on society and creating a better world.    Looking to connect:  Email: marty@sitetuners.com   LinkedIn: https://www.linkedin.com/in/martingreif/  X: @SiteTuners  Website: sitetuners.com

What would your PR strategy look like if you could harness the power of AI? How about a reduction in manual research, making smarter decisions, finding relevant journalists, monitoring the media, and even improving content creation? This episode of the Public Relations Review Podcast host Peter Woolfolk unveils these exciting possibilities and more, bringing you 15 innovative ways to leverage artificial intelligence in public relations. Through the insights of influential PR professionals, we explore the potential benefits and drawbacks of integrating AI into your workflow.Imagine the power to translate videos across a broad spectrum of languages without busting your budget, or relying on AI to break down complex technologies into layman's terms. What about deploying AI to identify ideal journalists for your stories, or to monitor media and social sentiment around your brand? We'll even discuss how AI can help you beat the dreaded writer's block! This episode, brimming with insights from a November 2023 Forbes Agency Council of Public Relations Professionals article, is set to revolutionize your PR practices. So lean in, listen, and let's start transforming the way you do PR! We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to orApple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.Support the show

"I don't want us to have beverages go stagnant with beverages that are moving because they're high dose and cheap on the West Coast. Let's come up with some more functional beverages, whether they're high dose or low dose, and let's incorporate other pieces of the plant. I think that's a key differentiator." - Diana EberleinDive into cannabis beverages exploring low-dose THC, the hemp vs. marijuana showdown, crafty cannabis concoctions, and more! In today's episode, host Shayda Torabi celebrates the fifth anniversary of its Restart CBC brand, while expert Diana Eberlein, from Source Technology and Cannabis Beverage Association members, sheds light on industry shifts, tastes, laws, and making cannabis accessible. They also discuss self-regulation and the National Drink Cannabis Day on August 20th, an initiative by the Cannabis Media Council. Tune in to grasp the transformative potential of cannabis beverage and their impact on the industry![00:00 - 08:13] Celebrating 5 Years of Cannabis Business[08:13 - 15:24] Introducing Diana Eberlein: Exploring Cannabis Beverages, Emulsion Technology, and the Future of CPG[15:24 - 22:07] Exploring the Split in Cannabis Beverage Flavor Profiles: Low-Dose vs High-Dose[22:07 - 29:20] Exploring Cannabis Trends: Dosages, Formats, and Market Demand[29:20 - 36:21] A Look at the Future of Hemp Derived and Marijuana Derived Products[36:22 - 43:08] Exploring the Social and Economic Impacts of Low Dose Products[43:09 - 49:52] Exploring the Opportunities and Challenges of Cannabis-Derived and Hemp-Derived THC Beverages[49:52 - 56:35] Celebrate National Drink Cannabis Day and Learn How to Enjoy Cannabis Beverages Safely[56:35 - 1:00:24] Closing SegmentDiana Eberlein currently leads Marketing & Business Development at SōRSE Technology, a leading water-soluble technology for infusing cannabis beverages, food, supplements, and personal care products. Leveraging her 10+ years' experience in entertainment marketing specializing in brand development, experiential marketing, and celebrity partnerships, Eberlein develops the strategy behind all events, PR, and advertising.SōRSE currently powers the leading THC, Hemp D9, and CBD-infused beverages, including Cann, Mad Tasty, Leisuretown, Rebel Rabbit, and more.As a cannabis advocate and an infused beverage enthusiast, Eberlein became the chair of the Cannabis Beverage Association at the beginning of 2023, which focuses on beverage category awareness, government and regulatory affairs, and representing infused beverages across the US. Eberlein is also a member of the Cannabis Marketing Association and the Forbes Agency Council.Connect with Diana!Linkedin and InstagramOr go to www.sorsetech.com and https://cannabisbeverageassociation.org/And Linkedin:https://www.linkedin.com/company/sorsetech/https://www.linkedin.com/company/cannabisbeverageassociation

Today on Exploring the Marketplace, Shawn Bolz and Bob Hasson interview Bryan Citrin. Bryan Citrin is an in-demand public speaker and entrepreneur driven by a heart for people. He has a Bachelor of Science in Entrepreneurship, is a Two Comma Club Award winner, and is an active member of the Forbes Agency Council. He has traveled for mission work all over the world and launched an online marketing business to financially help the many needs he saw. His company quickly took off, enabling him to help business leaders around the United States. Tune in as Shawn, Bob and Bryan discuss how 3 weeks into writing his book Wild Expectance, his father died and an employee attempted a hostile takeover.  Bryan shares how he overcame this betrayal, but ultimately how God used it for his good. He shares about mistakes he has made in business and God's timing, but how God can recalibrate our lives to bring us back to where He wants us. Bryan shares how resistance can come with obedience, but not to give up…you will breakthrough. Tune in! www.LeadFlows.com www.WildExpectance.com  

In this episode, we delve into the extraordinary journey of Chris Dreyer, CEO and Founder of Rankings.io, a digital marketing agency specializing in helping personal injury law firms dominate the first page of Google's search results. From his early days as a world-ranked collectible card game player and detention room supervisor to managing over 100 affiliate sites, Chris's unconventional career path led him to establish Rankings.io. The company is recognized for its impressive achievement of featuring on the Inc. 5000 list for five consecutive years. Chris, a member of the Forbes Agency Council, Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum, is also the author of “Niching Up: The Narrower the Market, the Bigger the Prize” and the host of the podcast, Personal Injury Mastermind. This episode offers a deep-dive into Chris's unique approach to niche marketing and the role his agency plays in assisting personal injury law firms navigate the digital space effectively. Listen in to learn how Chris transitioned from his time in affiliate marketing to becoming a leader in SEO for attorneys and even a top-ranked online poker player.  Learn more here: https://rankings.io/

In this episode, I speak with Stephanie Harris, the owner & CEO of PartnerCentric, the largest woman-owned performance marketing agency in the US.  A veteran of the space, Stephanie got her start as an award-winning affiliate program manager, personally managing at one time some of the largest programs in the PartnerCentric portfolio today. Her tenure in the industry and philosophy that in order to lead, you have to know how to do every role has given her a comprehensive view of the industry as well as the ability to propel it forward with vision, innovation, and drive.She has been named a PerformanceIN Top 50 Industry Player three times and has held multiple speaking and moderating engagements at industry conferences such as Affiliate Summit (East and West), CardCon, and Capital One's Women in Business Panel.  Her writing has been featured in FeedFront magazine, PerformanceIN, and numerous other publications, and you may hear her speak on trends in leadership, culture-building, and the future of affiliate marketing through social networks such as Forbes Agency Council and LinkedIn.We will be discussing the advantages of remote work-life balance, the remote culture, and ways how to create a strong Leadership Team. In addition, Stephanie will also be sharing with us the values that define her work and a very important piece of advice for the leaders of remote work. http://www.partnercentric.comhttps://www.linkedin.com/in/stephanie-harris-88996931/ Get Free GiftThe limitless organization short video coursemike-goldman.com/limitlessThanks for listening! Connect with us at mike-goldman.com/blog and on Instagram@mikegoldmancoach and on YouTube @Mikegoldmancoach

Victoria Kennedy is a Wall Street Journal Best-Selling Author, TEDx speaker, and well-respected authority in public relations. She is the CEO of Victorious PR, an award-winning multi-million dollar PR agency that helps impactful leaders and businesses be seen and heard to have a greater influence on the world. She is a highly in-demand speaker on all things branding and publicity and has helped many clients boost their visibility and revenue. Because of her expertise, she has been a trusted speaker and contributor to such organizations as Forbes, Entrepreneur Magazine, Inman News, and Yahoo! Finance. She is a proud member of both the Rolling Stone Culture Council as well as the Forbes Agency Council. Victoria is also an accomplished classical singer. Most recently her song, “O Mio Babbino Caro” went straight to #1 on the iTunes Classical Charts and she is regularly asked to sing at events all over the world, including Million Dollar Mastermind in Dallas and the opening of Forbes Netherlands in Europe. Victoria organically scaled Victorious PR to over one million dollars in revenue within their first year in business. In addition to running a successful multi-7-figure PR agency, she has also given talks and workshops and worked as a trusted consultant for Entrepreneurs, C-level executives, and top Inc. 5000 companies. She has been featured in over 200 publications and podcasts nationally and internationally.   From Victoria:  "In my recent article for Forbes Agency Council, I talk about the recession and why businesses need PR in a difficult year such as 2023. - why you need PR in 2023 even if you didn't plan the budget for it - simple things you can do today to stand out from your competition and start sharing your story - the biggest thing I learned when I started my business is that I am still implementing   https://victoriakennedyofficial.com/ https://www.instagram.com/thevictoriakennedy/ https://victoriouspr.com/   https://AuthorityCreator.co      

1082 On today's episode, we're sitting down with a true powerhouse in the world of public relations and branding. Our guest is a Wall Street Journal Best-Selling Author, TEDx speaker, and the CEO of an award-winning, multi-million dollar PR agency. She's a highly sought-after speaker on all things PR and has helped numerous clients boost their visibility and revenue. In addition to running her successful agency, she's also a member of the Rolling Stone Culture Council and the Forbes Agency Council, and an accomplished classical singer who has topped the iTunes Classical Charts. So let's give a warm welcome to the show, Victoria Kennedy! Email:- victoria@victoriouspr.com Website: https://victoriakennedyofficial.com Social Media: https://www.instagram.com/thevictoriakennedy/ ___________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness --- Support this podcast: https://anchor.fm/businessbrospod/support

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Dacia Coffey, Author of the book “Corporate Caffeine: Boosting B2B Growth through Sales and Marketing Alignment”, a Fractional Chief Marketing Officer, CEO & Founder of The Marketing Blender.Dacia talks about diving deeper into the value companies can bring to their audience. Their corporate values ​​center on Truth, Growth, High Level Accountability, Fun, and Service Leadership - the backbone of everything they do. She says she loves serving the B2B world, viewing them as society's unsung heroes for their enormous contributions. It is her mission to help them extrapolate high-level thinking, build an ascending career for all their versatile employees, mature their marketing in a sophisticated way and increase their return on investment.When asked about the importance of the role of a fractional CMO, Dacia puts it simply: to have individual and organizational impact, strategic alignment and accelerated revenue growth without those huge overheads. She also discusses creating real connections with your audience on various platforms, being aggressive in creating strategy, and unlocking organizational potential.Key Points from the Episode:Blender Corporate ValuesThe Importance of Having a Fractional CMO in the B2B WorldThe role of social media in the B2B spaceHow to Engage as a Fractional CMOAbout Dacia CoffeyDacia is a sales and marketing strategist who has orchestrated over 100 organizational transformations over her 20-year career. She was also a professional speaker for 10 years. As CEO of The Marketing Blender, a B2B sales and marketing alignment agency, she helps clients transform their businesses and drive revenue growth. She is also a member of the Forbes Agency Council, is a Forbes contributor, and was named the Advertising Federation of America Shooting Star.Called to help others, she writes and speaks about how to maximize influence. Her mission is to teach people how to use their work to bless the world and unleash their own calling and potential. Her vision is to help create a business world full of meaning, prosperity and connection for all.With an energetic style, Dacia draws on her experience as a top salesperson, editor and three-time business owner. Her approach and ideas are practical, actionable and proven to give audiences and marketing clients the tools they need to catalyze change and growth. Dacia lives in Fort Worth, Texas with her husband and three sons. She enjoys yoga, running, hiking and reading. She is a board member of the Women's Center of Tarrant County, serves on the advisory board of Junction AI, chairs her church's annual festival, and is a mentor in the University of North Texas Professional Leadership Program.About The Marketing BlenderThe Marketing Blender is a full-service B2B marketing agency focused on accelerating growth. By creating a smarter marketing mix aligned with your sales cycle, they maximize your return on investment. They accelerate revenue growth by executing the strategy's seven fundamentals: branding, website development, advertising, digital marketing, trade shows, and sales and marketing alignment. This framework helps their clients recognize their areas of opportunity to spend smarter and grow faster. In short, they craft a marketing plan with messages and...

How To Build A Multimillion-Dollar International Agency Raman Sehgal is the Founder of several niche companies including ramarketing, a multimillion-dollar international agency that helps companies get noticed in the global life science space. As an entrepreneur, Raman embarked on a business journey that ultimately spanned the Atlantic—from a spare room in the Northeast of England to the bustling streets of Boston, Massachusetts, where he lives today with his wife and three sons. As an author, keynote speaker, podcaster, blogger, Forbes Agency Council member, and guest university lecturer, Raman shares his knowledge, mistakes, and learnings in an honest manner that will hopefully help others' journey. One of his favourite mottos is “sharing is caring, right?”, which is reflected in the impact that his work has on other businesses and individuals alike. Raman just launched his book, The Floundering Founder, which contains 24 lessons to refocus your business and better yourself, and collects the essential tools and learnings that can have the greatest, long-term impact. So from the kid that was best known for selling (and eating) chocolate, crisps and candy in his high school what was the biggest dot that made his journey all make sense? And where does he see the biggest part of floundering that all founders do as they find their place in the business world? Well lets find out as we bring onto the show to start joining up dots with the one and only Raman Sehgal

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. Chris began his career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where he grew to manage over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris's first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.  In this episode, we discuss: Chris's start as a part-time marketer and how he fell into working with law firms. The importance of branding and why it is often misunderstood in the law field. The most effective ways to brand or distinguish a law firm while bringing new clients. The personal approach of doing marketing with your hands instead of an AI. Please let me know your thoughts!  Connect with Chris Dreyer: Website: https://rankings.io/ Facebook: https://www.facebook.com/rankingsio/ LinkedIn: https://www.linkedin.com/company/rankingsio/ Intsagram: https://www.instagram.com/rankingsio/  Youtube: https://www.youtube.com/c/Rankingsio  Connect with Cindy Watson: Wesbite: https://watsonlabourlaw.com/  Facebook: https://www.facebook.com/womenonpurposecommunity/  Twitter: https://twitter.com/WomenOnPurpose1  Instagram: https://www.instagram.com/womenonpurposecoaching/  YouTube: https://www.youtube.com/channel/UCCHOGOsk0bkijtwq8aRrtdA?view_as=subscriber  Learn more about your ad choices. Visit megaphone.fm/adchoices

A leading authority on accelerating growth, Dacia Coffey is the host of the Corporate Caffeine podcast, and author of the Corporate Caffeine book. She is also a fractional Chief Marketing Officer, and the CEO of The Marketing Blender, a B2B sales and marketing alignment agency. She is a member of the Forbes Agency Council and a Forbes contributor and was named an American Advertising Federation Shooting Star. In addition to her client work, she writes and speaks on how people can use their work and words to unleash their potential and change the world. You can purchase your own copy of Corporate Caffeine on Amazon here -https://amzn.to/3LDnEOF Social Media Links: Connect With Dacia Online daciacoffey.com https://www.themarketingblender.com/ https://www.linkedin.com/in/daciacoffey YouTube: https://lnkd.in/eKtA-6Um Instagram: @daciacoffey iTunes: https://lnkd.in/eDdsG9D4 Spotify: https://lnkd.in/ercfp3bM

Natalie Nathanson is the Founder and CEO of Magnetude Consulting, a B2B marketing firm that provides fractional marketing services to small and medium tech-related businesses. The company services clients across the globe and brings specialized expertise in areas including cybersecurity, big data, AI, SaaS, B2B professional services, and emerging and established technology-related products and services. Natalie is also a member of the Entrepreneurs' Organization (EO) and a Thought Leader and Writer for the Forbes Agency Council. In this episode: Are you planning to rebrand, launch a new product, or enter a new market segment? What processes can you use to effectuate the change successfully? To pivot your business, you need a good strategy. The first step is to get a clear understanding of where you want to go and assess your strengths, weaknesses, opportunities, and potential challenges. You must also be agile and have the proper structure and team in place to develop and execute your plan. According to Natalie Nathanson, developing solid processes prevents chaos and acts as a risk mitigation measure. Natalie Nathanson, the Founder and CEO of Magnetude Consulting, joins Adi Klevit in this episode of the Systems Simplified podcast to talk about the process of preparing a company to pivot or implement a change. They also discuss the benefits of developing processes and procedures, working with a fractional marketing company, and assessing the effects of change after implementation.

Raman is the Founder of several niche companies including ramarketing, a multimillion-dollar international agency that helps companies get noticed in the global life science space.As an entrepreneur, Raman embarked on a business journey that ultimately spanned the Atlantic—from a spare room in the Northeast of England to the bustling streets of Boston, Massachusetts, where he lives today with his wife and three sons. As an author, keynote speaker, podcaster, blogger, Forbes Agency Council member, and guest university lecturer, Raman shares his knowledge, mistakes, and learnings in an honest manner that will hopefully help others' journey. One of his favorite mottos is "sharing is caring, right?", which is reflected in the impact that his work has on other businesses and individuals alike.Raman just launched his book, The Floundering Founder, which contains 24 lessons to refocus your business and better yourself, and collects the essential tools and learnings that can have the greatest, long-term impact. He is now ready to continue sharing his talent and insightful knowledge with a wide audience of entrepreneurs, marketers, pharmaceutical, bio, and tech supply owners, and founders looking to scale their businesses. He can't wait to get booked on your show!Website  : https://www.ramarketingpr.com/https://moleculetomarketpod.com/https://www.leadcandidate.com/Instagram Handle: @ramarketingprFacebook : https://www.facebook.com/ramarketingprTwitter Handle: @ramarketingprLinkedin URL : https://www.linkedin.com/in/ramansehgalusRich State of Mind Links:Website: www.richstateofmind.comJoin our email list to know our services and our prize giveaways:  https://sendfox.com/richstateofmind1Youtube: https://www.youtube.com/channel/Instagram : @richstateofmindpage and @rich_invests_Podcast links: https://linktr.ee/anthanerichiePlease like and subscribe to our channel.See our cool wealth building and real estate T-shirt designs in the links below :Rich State of Mind Store : https://bit.ly/RichStateSupport the show

Raman is the Founder of several niche companies including ramarketing, a multimillion-dollar international agency that helps companies get noticed in the global life science space.As an entrepreneur, Raman embarked on a business journey that ultimately spanned the Atlantic—from a spare room in the Northeast of England to the bustling streets of Boston, Massachusetts, where he lives today with his wife and three sons. As an author, keynote speaker, podcaster, blogger, Forbes Agency Council member, and guest university lecturer, Raman shares his knowledge, mistakes, and learnings in an honest manner that will hopefully help others' journey. One of his favorite mottos is "sharing is caring, right?", which is reflected in the impact that his work has on other businesses and individuals alike.Raman just launched his book, The Floundering Founder, which contains 24 lessons to refocus your business and better yourself, and collects the essential tools and learnings that can have the greatest, long-term impact. He is now ready to continue sharing his talent and insightful knowledge with a wide audience of entrepreneurs, marketers, pharmaceutical, bio, and tech supply owners, and founders looking to scale their businesses. He can't wait to get booked on your show!Website  : https://www.ramarketingpr.com/https://moleculetomarketpod.com/https://www.leadcandidate.com/Instagram Handle: @ramarketingprFacebook : https://www.facebook.com/ramarketingprTwitter Handle: @ramarketingprLinkedin URL : https://www.linkedin.com/in/ramansehgalusRich State of Mind Links:Website: www.richstateofmind.comJoin our email list to know our services and our prize giveaways:  https://sendfox.com/richstateofmind1Youtube: https://www.youtube.com/channel/Instagram : @richstateofmindpage and @rich_invests_Podcast links: https://linktr.ee/anthanerichiePlease like and subscribe to our channel.See our cool wealth building and real estate T-shirt designs in the links below :Rich State of Mind Store : https://bit.ly/RichStateSupport the show

Did you know that humans now have a shorter attention span than goldfish? Unbelievable, right?  But according to research, our attention span has markedly decreased since the turn of the century. In 2000, it was 12 seconds. By 2015, it had shrunk to a mere 8.25 seconds.The question now is: How does that information affect your approach to business strategy?When you are a company decision-maker who needs to use consumer data and insights, you're not going to read a 200-plus page report.Listen to my conversation with Camille Nicita, CEO of Gongos Inc., who shares how to take all that consumer knowledge and create customer-focused strategies that will give you a market advantage. Listen to Episode 701 to learn more!Other Resources Mentioned:Gongos.comThriving Points:If you don't like change, you'll like irrelevance a whole lot less. - Camille NicitaThe market is always changing. Change is constant and will always be there and being perfect in a market that's always changing is impossible. So focus on the small wins that you're achieving each and every day. - Camille NicitaProgress over perfection. And that requires that nurturing a spirit of knowing what you do well and what you want to keep investing in and also knowing what you don't do too well.  - Camille NicitaGet to Know the Guest:Camille is the former sole owner of Gongos, Inc., a WBENC company that was named a Forbes “Small Giant” in 2020. Camille is on the board of the Insights Association, a contributing member of the Forbes Agency Council and is an official judge of the North American Customer Centricity awards. She has served as Chairperson of the Advisory Board of Michigan State University's Master of Science in Marketing Research Program and has contributed to the University of Michigan's Institute for Survey Research. She earned a BBA at the University of Michigan and an MBA at Wayne State University.Connect with Camille:WebsiteLinkedInAbout the Show:     Women Thriving in Business features candid unscripted conversations with entrepreneurs, business experts, authors, and academics aimed at contributing to business success. This weekly show provides interviews with business leaders who have built, grown, and are thriving in business. Nikki A. Rogers, host of the show, also discusses achievements, lessons learned, and advice for aspiring business owners to develop the mindset, strategies, and connections necessary to thrive in business. Whether you are just starting or you have been in business for decades, WTiB offers inspiration, strategies, and resources to help you THRIVE in business.Connect with Nikki:LinkedInInstagramYoutube

If you're like many in their 3rd Quarter of life, you struggle with a sense of your own identity. You've spent the past 20+ years building your family, your career, your financial stability. But all that is built, and you're wondering what's next.My guest has an answer for you: Learn to tell your story.It's in telling your story that you can reconnect with who you are. Armed with this awareness, you can have a greater 4th Quarter of life because you can integrate your story into an alignment that comes alive!Kim I. Plyler is a US Navy Veteran; the CEO of Sahl Communications Inc. (a creative communications and public relations firm based in Bethlehem, Pennsylvania); she owns and operates Arete Gallery, a community art gallery in New Hope, PA.; and is a public speaker and creator of the "Master Your Story, It Matters!" programming.Kim uses her platform to encourage individuals and brands to find their stories and to share those stories. Whether she is using the success story of a technology company or getting out in front of a story before a crisis arises, she believes every person's story can help change the world. You just need to be comfortable in your vulnerabilities and be able to see the beauty in humanity.Kim is a storyteller at heart; from her education in theater to her speech writing for admirals in the United States Navy, she has traveled the world and heard stories from all different cultures. People feel comfortable opening up to her and sharing their experiences.She has the perfect mix of empathy, humor, self-humility, and compassion. Her ability to coach and find the best angles results in an uplifting, motivating, and compassionate experience. By tapping into her personal experiences, she empowers you to find your inner story and reach greater heights.She is a member of the Forbes Agency Council, Professional Services Council, International Association of Business Communicators, and the Public Relations Society of America. You can find Kim at :Kimiplyler@gmail.com https://www.MYSmatters.com https://www.SahlComm.com and https://www.AreteGallery.comTo learn more, visit:www.servingstrong.comListen to more episodes on Mission Matters:www.missionmatters.com/author/scott-couchenourBecome a Media MavenIf you're tired of seeing your competition in places you would love to be mentioned or...Listen on: Apple Podcasts Spotify

This episode is co-produced with the Austin Technology Council. ATC is a 30 year old association focused on promoting and facilitating growth of technology companies in Central Texas. Over the past three decades the business ecosystem in Austin has changed, and ATC is actively changing, too. Learn more at https://AustinTechnologyCouncil.org. Connecting with your constituents (internally and externally) and understanding your message is important for companies of all sizes. Technology companies need to pay attention to their messaging, think about communication with employees (do not let them learn about your company events in the media), and to position their brands for long term success.   This episode is an important conversation with Kathleen Lucente from Red Fan Communications. She is a C-Suite Whisperer to high tech B to B companies, and has a team of experts that kicks butt in assisting clients with their internal and external messaging, investor relations, and crisis communications.   She also shares what makes Austin, Texas a vibrant place for tech companies and how her firms helps local organizations.   About Kathleen Lucente Kathleen Lucente moved to Austin just as the city began its meteoric rise as a hotbed for tech startups and investment. Before she adopted the lone star state as home, she built an award-winning career working domestically and internationally for IBM, JPMorgan, Ketchum Worldwide, and other global brands and agencies. With solid experience in the evolution of communications within the tech industry, first as a journalist, then as a PR professional, Kathleen realized she was ready to build her own team to deliver superior integrated marketing and communications services to B2B tech companies. Since the start of Red Fan Communications almost 15 years ago, she has helped countless companies of all stages clarify their purpose, tell their unique stories, differentiate from their competitors and establish lasting relationships with clients and customers. The Red Fan team is built of experts with the same tenacity in which Kathleen approaches her work and weaves it into everything she does.  Kathleen serves on several boards—including Austin Gives, PelotonU and the ABC Kite Fest—and donates much of her and her staff's time to local nonprofits that have a tangible impact throughout the community, including the Corporate Engagement Council for the Austin mayor's office and the Mike & Sherry Project, an Austin-based organization providing mental health support to local bar and restaurant workers. You can also catch Kathleen as a regulator contributor to the Forbes Agency Council, covering critical communications topics like crisis management, brand positioning, thought leadership, corporate communications and the fundamentals of great brand storytelling. In addition, she's been a guest speaker on influential podcasts, at accelerators, and communications and business schools, including the Wharton School, the University of Texas at Austin, the Confident Communications podcast, and the MassChallenge startup accelerator, where she serves as a mentor. https://thomsinger.com/podcast/kathleen-lucente Learn more about your ad choices. Visit megaphone.fm/adchoices

What you'll learn in this episode: How your location affects SEO, and why firms in major metros need to market differently than rural or suburban firms How traditional advertising and brand building can complement SEO What end-to-end SEO is, and why Chris' company does nothing but SEO How long you can expect to work with an SEO firm before seeing results Why it's better to not do SEO at all than do it halfheartedly About Chris Dreyer Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris's first book, Niching Up: The Narrower the Market, the Bigger the Prize, is slated for release in late 2022. Additional Resources Chris Dreyer LinkedIn Rankings.io Twitter Rankings.io Facebook Rankings.io Instagram Transcript: SEO is a complicated beast. If you want to conquer it, you have to go in ready to swing, according to Chris Dreyer. As CEO of Rankings.io, Chris specializes in working with personal injury lawyers and law firms to get them on the first page of Google in competitive markets. He joined the Law Firm Marketing Catalyst Podcast to talk about how the “proximity factor” affects Google rankings; why your content is the first area to target if you want to improve your rankings; and how SEO, digital marketing and traditional advertising all work together to build your brand. Read the episode transcript here. Sharon: Welcome to The Law Firm Marketing Catalyst Podcast. Today, my guest is Chris Dreyer, CEO of Rankings.io. His firm specializes in working with elite personal injury firms, helping them to generate auto accident and other cases involving serious personal injury. He does this through Google's organic keyword search rankings which, to me, is quite a challenge. This is a very competitive market, and it's one that requires a very healthy budget if you're going to be successful. Today, Chris is going to tell us about his journey and some of what he's learned along the way. Chris, welcome to the program. Chris: Sharon, thanks so much for having me. Sharon: Great to have you. Tell us about your career path. You weren't five years old saying this is what you wanted to do. Chris: I've always been an entrepreneur. I saw my uncle. My uncle's a very successful business CEO for many organizations. He's had a really interesting career path. I told my parents before I went to college that no matter what I got a degree in, I was going to start and own my business at one point, and they were on the same page. I ended up getting a history education degree. I was a teacher, and I was working in a detention room when I typed in “how to make money online,” probably the worst query you could possibly type in. But I found a basic course that taught me the fundamentals of digital marketing and I pursued that. By the end of my second year teaching, I was making about four times the amount from that than I got from teaching. So, I went all in and did some affiliate marketing. I had some ups and downs with that. Then I went and worked for another agency and rose to their lead consultant. Then I had an epiphany and thought, “I think I can do this myself. I think I can do it better,” and that's what I did. That's when I started. At the time, it was attorney rankings. Sharon: Wow! Had you played around with attorney rankings before, when you were a teacher and just typing away? Chris: When I worked for this digital agency that's no longer in business, they were a generalist agency, but they worked with many law firms and attorneys. I was their lead account manager. I just enjoyed working with them. I enjoyed the competition and the satisfaction I would get from ranking a site in a more competitive vertical. That's how I chose legal. I wanted to look for something that had a longstanding business. I didn't want to jump into something fast or tech-related that could be changing all the time; I wanted something with a little bit more longevity. Sharon: Did you ever want to be a lawyer yourself? Chris: I ask that to myself all the time. I think about it now, mainly because of all the relationships I have, how easy it could be for a referral practice. We have our own agency and I know how to generate leads now. So, I ask myself that a lot. That's a 2½ to 3-year commitment. You never know; I may end up getting my degree. Sharon: There are a lot of history majors who went into law and then probably decided they wanted to do something else, so that's a great combination you have. It's Rankings.io. What's the .io? Chris: There are these new top-level domain extensions. There are .org, .net, .com. Now you see stuff like .lawyer or .red. There are all kinds of different categories of those domains. Tech companies frequently use .io, standing for “input” and “output.”  How I look at it, or how I make the justification for it, is that if you invest in us, you get cases—input/output. Sharon: Can you make up your own top level or is there a list somewhere? Chris: There's a big list. GoDaddy and NameSheet.com have many of them. In legal specifically, there's .law, there's . attorney, there's .lawyer, I believe even .legal. Most industries have their own top-level domain extension now. Sharon: I've seen .io, but I never knew what it stood for. You don't see it that often. I happened to be Googling somebody in Ireland the other day. Most of the places were using .com, but this was using .ie, and I thought, “What is .ie?” but it turns out it was Ireland. Tell us a little about your business. What kinds of clients do you have? Is there seasonality? Chris: We help personal injury attorneys. We primarily work with personal injury law firms that are midsize to large. Typically not solo practitioners and new firms, but more established firms trying to break into major markets in metropolitan areas, your Chicagos, your Philadelphias, your bigger cities that have a lot of competition. We've been around since 2013. We don't work with a high volume of clients because our investments are higher, because to rank in these big cities takes a lot of quantitative actions, a lot of production. We currently work with around 45 to 50 firms, and that's what we do. We do search engine optimization for personal injury law firms. Sharon: Search engine optimization for personal injury law firms. To me, that seems like a lot. It's great. Are these typically smaller firms that are in—I don't know—Podunk, Iowa, and they say, “I want to go to the big city”? Is that what happens? Chris: Typically, it's one of two things. It's either a TV, radio, traditional advertiser that wants to focus more on digital that has a larger investment. They have more capital to invest. Or, it's someone that wants to get creative and focus on digital to try to take market share away from the big TV advertisers. Most of the time it's individuals in big cities because there are tons of personal injury attorneys. Right now, I'm in Marion, Illinois. There's a handful of attorneys. Most of them aren't focused on marketing. Just by the nature of having a practice, they typically show up in the Map Pack. That's not the case in Chicago. You actually have to aggressively market to show up on the first page of Google. Sharon: If somebody's already spending a lot of money on TV or radio or billboards in Chicago, are your clients people who have turned around and said, “I can do better if I put this money all into digital and rankings.” Does that happen? Chris: I personally am not an “or.” I'm an “and.” You did TV? Well, let's also do SEO. Let's also do pay-per-click. I like the omnichannel approach. I think there are two types of marketing. There is lead generation and direct response. That's your pay-per-click, your SEO, things like that. Then there's demand generation and brand building. The thing about demand generation and brand building is they actually complement direct response, and you can get lower cost per acquisition. To give you an example, if you're a big TV advertiser and have an established brand, and someone types something into Google, you may capture that click because they recognize your company as opposed to someone that isn't as known. I think they all work together. Of course, we're always playing the attention arbitrage game. We want to go to the locations where our money can carry the most weight to get us the most attention. For example, right now, individuals are going to TikTok and Instagram Reels and YouTube Shorts because there isn't the same amount of competition there. That's where a lot of tension and competition are occurring. It's a constant game, and it's something to be apprised of and aware of what's going on. Sharon: Is that something you also do in terms of rankings? Do you do TikTok or Instagram or anything like that, or Google My Business? Is it all of those? Chris: We use that ourselves to market our business because we're omnichannel, but for our clients, we focus solely on design and SEO. That's simply because we have intense focus and expertise in those areas. We want to be the best in the world and really dialed in to all the fundamental changes that occur. But knowing that limitation, knowing that there is more effort and sacrifice if someone wants to come to us because we don't do everything, we like to be aware of who is providing services in those other areas. Who's the best at pay-per-click, who's the best at social media. We try to make it as easy as possible to get our clients help in those areas too. Sharon: How do you keep up with everything? There are so many different things. Chris: Obsession. I think of it as a game. I always tell people that running a digital agency is like a game that pays me. I truly believe that, because I enjoy what I do. I don't love the quote that if you love what you do, you never work a day in your life. I don't believe that's completely true, but I don't have the same stressors and I enjoy what I do. So, that's an obsession. Sharon: So that's dinner-table talk. Chris: Oh, yeah. Sharon: What keeps you attracted to attorneys? A lot of people say, “O.K., I've had it.” What keeps you attracted? Chris: I think they're providing a good service to the common individual and fighting against big insurance companies. Generally, they get a bad rap, particularly personal injury attorneys. They're referred to as ambulance chasers. Sometimes individuals get creative, and they refer to me and our agency as an ambulance-chaser chaser. But in general, they're the plaintiffs; they're trying to help individuals that have been injured. I think where they get a bad rap is sometimes people are banging down their doors and soliciting them right after they're injured or in the hospital bed. Other times, you'll see these big billboards where it's like, “How could you possibly put that up on a billboard?” There's a complete lack of EQ or empathy. It's like, “Congratulations. You just lost a leg. Contact us,” or “Congratulations. Someone's seriously hurt.” It's just the wrong messaging. That's where they get a bad rap, but the overwhelming majority are truly trying to provide value and help these injured victims. Sharon: Do you ever work with defense firms or law firms that aren't personal injury? Chris: That's a good question. Our focus and expertise is personal injury, and what I tell other businesses and my peers is that it gives us optionality. If I think we can help a law firm and we can serve them and continue to provide extreme value, we will selectively take those opportunities. Right now we have about 45 clients, and I think three of them aren't personal injury law firms. It just happened to be the perfect prospect for us. They were in competitive markets. They had these clearly defined goals and brands, and we wanted to help them. Sharon: How about other legal services, like—I forget; I think it's Legal Voice or something like that. If it's a graphics firm that does graphics for trials, do you work with that kind of firm? Chris: We've worked with some. I can't think of any specifically. I would say our business is more focused on the front end, the marketing and awareness side, and less on the sales intake or operations side. Operations would be your trials and customer service and things like that. At this point in time, we're focused solely on lead generation, and that's an issue upon itself. Our job is to overwhelm the sales department. Intake is a whole different ballgame. Sometimes intake has to be addressed, but it's not us. We have referrals that we give for that. Sharon: Do you work with only lawyers, or do you work with marketing directors at these firms? Who are you typically working with? Chris: Most of the time it's the lead attorney. There are some firms that have a CMO or a marketing manager, but I would say that's the minority. When they get a CMO, typically it's at your higher eight-figure or nine-figure firms, and they will start to bring these services in-house. So, most of the time it's still the lead attorney. Sharon: You used a term I hadn't heard before, end-to-end SEO. What does that mean? Chris: It's a great question. A lot of digital agencies that are full-service, they'll offer design and social and PPC. They have a very narrow span of control, meaning you get assigned a SEO specialist, and that SEO specialist is supposed to be able to write content, optimize your site, do your local SEO, do your link building. Look, I don't believe in unicorns. I don't think people have the skillset to do all of those. So, when I say end-to-end, we have a dedicated content department with writers; we have a dedicated, on-site SEO and technical department to optimize your site; we have a dedicated local department that only works with local maps and helps you on the Map Pack; we have a dedicated link-building department. It's the full spectrum of SEO as opposed to getting these generalists, where maybe they're good at one thing and not good at the other things. Sharon: Do you think your market understands the term end-to-end SEO? Chris: Probably not. I probably should work on the copyrighting a little bit, but I do like to make that distinction. Even though we're specialists and do only SEO, you can take it a step farther. If you look at how we staff, everybody's a SEO specialist, as opposed to it being an add-on or backend service. Sharon: The Map Pack, is that where you have the top three local firms on a map near you, when you search “Starbucks near me” or “Personal injury firm near me”? I say Starbucks because we did that last weekend. I know things are always changing, but if it's a one- or two-person personal injury firm and they don't have the budget you're talking about, can they do anything themselves? What do you recommend? Chris: That's a good question. If you don't have a budget, try to scrape your budget together and get a website made the easiest way you can, whether it's a WordPress site or a template. That's your main conversion point. Try to get your practice area pages and your sales pages created as an outlet for conversions. If you don't have a big budget and you're in a metropolitan area, I would encourage you to look at other opportunities to generate business, potentially on-the-ground, grassroots business development practices where you're making relationships with other attorneys. That can carry a lot of weight and get you started. SEO is a zero-sum game. Either you rank in the top positions or you don't, and if you don't, you're not going to get the clicks. If you're on the second page of Google, you might as well be on the 90th page. No one goes to page two. So, if you're going to do SEO, you can't just dip your toe into it. You've got to go in ready to swing and ready to do the quantitative actions to get results. Otherwise, you might as well not do it at all. You might as well choose a different channel. Sharon: That's interesting. So, if you Google your firm and find you're on the second page, should you just give it up and say, “O.K., I'm not going to do anything in this area”? Chris: If you're working with an SEO agency and you're on the second page of Google, I would tell you to—well, first of all, depending upon the length of time you've been with them, if you've given them sufficient time, then I would say you probably need a different SEO agency. If you are on the second page of Google and you're not doing SEO, that's O.K. You could still rank for your brand, your firm name, particularly some of the attorney names, the name of their company. There are probably not going to be many of those. You're probably going to rank for that. I would find a different way to generate leads. It may even mean working for someone else to generate revenue before you go in and start your own practice. Sharon: So, being a lawyer in a law firm first and getting your feet wet that way. You mentioned something about the length of time. How long should you give a firm before you say, “O.K., thanks”? Chris: I'm going to give the lawyer answer here. It depends. If you've been doing SEO for a long time and you have a tremendous amount of links and content, it could be a technical SEO coding issue, maybe a site architecture issue. Maybe you need as little as 90 days to truly make a huge impact. We just took on a client in Florida that had a tremendous amount of links, a tremendous amount of content. We literally just unclogged the sink, so to speak, and they're skyrocketing in a short amount of time. If you're in a major market and you just got your website built and you don't have links, it's going to take some time. All of these SEO specialists will say it takes six months. That's completely untrue. It's based upon the gap. What are you benchmarking against? What does the data show? It could be nine months; it could be 14 months based upon the quantitative actions you're taking. If you don't take the correct quantitative actions, you could be treading water, too. So, it really depends. You can see results quickly. It just depends on where you're at in your state for your firm. Sharon: Since you work with attorneys, I'm sure more than once you've heard, “Chris, I've waited three months. What's going on? How long do I have to wait? We're pouring money into this.” What's your response? Chris: That's a great question. We try to set those expectations on the front end before we even sign them as a client, but occasionally those situations will slip through. Maybe we didn't have those conversations enough or they weren't clear enough. We have a series in our onboarding called “Teach Our Clients Not to Be Crazy.” I'm being really transparent here. Clients become crazy when expectations were not set. If they're set in the front end when we sign them and it's part of our onboarding processes, we say, “This is how long it's going to take to get results.” We're not three months down the road getting that, because we already told them on the front end this is how long it will take. The same for your operation processes like content or reporting. You report our meeting cadences, your communication preferences, all these things. We do that in our “Teach Our Clients Not to Be Crazy.” That's the biggest issue. Most individuals don't have those expectations set well enough on the front end. Sharon: So, you basically say, “It depends. I don't know. We'll have to see. We have to look at your website.” Do you start usually by looking at the site architecture? Do you change—I forget what you call it—the headings at the top of the page, things that are searchable? Chris: We have a very thorough diagnostic that uses a lot of data from different APIs, Ahrefs, and other tools that help us with benchmarking and setting these goals and KPIs. We look at three primary pillars. We'll look at their content to see if it's targeting keywords properly, if it's well-written, if they're missing content. We'll look at their architecture, like you said, to see if the information is easily accessible, if they can Google the website and the consumer can find the information they're looking for, if it loads quickly. Then we will look at their backlink profile to see if they have enough endorsements. If you're trying to win an election, you want to get as many votes as possible. If you're trying to win the first page of Google, you want to get as many high-quality links as possible. So, we'll take a look at that too. There are a lot of subcategories to those, but those are the big, top-level things we look at. Sharon: Of course, we're a PR firm and we do a lot of PR, a lot of article writing for the media. We've had SEO companies say, “I want to see the article before you post it. I want to pump it up, add words, delete words.” Do you do things like that, or is that more on the PR side? Chris: I'll be transparent. I don't love it because it hurts things from a throughput perspective and getting it to the end. It's a bottleneck. It delays things. We do heavy, up-front analysis of the content to try to identify voice and their style. We go through a style guide and try to identify their taglines. It's very cumbersome up front. Then we try to get their permission to not do the approval process. Not everyone will allow us to do that, but we like to say it delays us. If we're an SEO agency and we write 40 articles a month, and if the client takes a month to approve them, we don't have any content to market. So, we try to avoid that when we can. Sharon: Yeah, lawyers didn't go to law school for SEO; they went to be lawyers. Chris: And I think there's this perception where they think everybody in the world is going to see the content. We can publish the content then make edits post-production. I know that's a bit different from what you do, Sharon, with PR, but for us, we can control and make changes. You see something you don't like, we'll just change it. Sharon: How important is money? You emphasize that in your own marketing. There's always a debate with personal injury firms. Do people care about warm fuzzies, or do they care about your wins? What do you look at? Chris:   That's a deep question. I'm a big fan of Naval Ravikant, and he talks about— Sharon: I'm sorry, who? Chris: Naval Ravikant. He talks about people's motivations based upon status or wealth. Status is a zero-sum game; there's a winner and a loser. A lot of attorneys love trial because there's a winner and a loser. Sports is a zero-sum game. So, there's status orientation. Then there's wealth. Wealth is not a zero-sum game. Many individuals can be wealthy. So, it depends on their demeanor. I think some of them are more status-oriented and want to be the heavy-hitting trial attorneys and peacock and be the man, but then there are others that don't care. They'll let the other individuals shine and they're more wealth oriented. You see this a lot in society. Individuals will choose to go against common things, but they're doing it because it's a status play. It brings them status to be against the big billionaires or whoever. That's a whole different conversation we'll probably want to avoid, but that's the way I see it. Sharon: Do you basically stick with the marketing they have? If they call you in to do SEO and you look at their website and messaging, do you stick with that or do you recommend a change? Chris: We absolutely will make recommendations if we see an opportunity to help them. Ultimately, if they're signing more cases, it helps us; we have more opportunities to do different SEO for different locations, for retention, for security. Individuals that are living and dying by each lead are the ones that are emailing you every single day, “Where are my leads? Where are my leads?” We just try to do the best. If we think we have excellent rankings, and maybe they don't have the correct copywriting or positioning conversion points, we'll absolutely make recommendations for branding or anything that can help them. Sharon: Have you ever let a client go because they were too anxious or they wouldn't listen to you, or you thought, “This is not going to work”? Chris: Yeah, I wouldn't say very frequently, but absolutely. We've done it a couple of times this year under different circumstances. At the end of the day, your team has to feel welcome and hungry and motivated to work on your client. I want to have a culture where people enjoy their work. Sometimes we've had individuals that weren't respectful or the best from the culture perspective. Look, at the end of the day, it's not worth it. I know our employees really appreciate that we have their back when those situations occur. When you take care of your employees, they're going to take care of your clients. Sharon: Another question, one that's important to me. I'm not sure I understand it, but how can you work with a client in more than one market? Can you only work with one law firm that wants auto cases in Philadelphia? If client B comes and says, “I want auto cases in Philadelphia,” can you do that? What do you do? Chris: That's a great question that has been debated on and on in the SEO community. What I'll tell you is that radio and TV own the distribution rights. They already own the distribution. For SEO, it's determined based upon proximity. I'll give you an example, and then I'm going to circle this around. If you go on vacation to St. Louis and you type “best restaurants near me” in your phone, you're going to see restaurants nearest your proximity. You're not going to see them 10 miles away or 20 miles away. In some situations, if you have a big market, let's say Houston, you could, in theory, have multiple clients in Houston. You could have one downtown, one in the northeast, and there will not be a true conflict because of the proximity factor. Having said that, I personally have given up on trying to educate our clients on this because, at the end of the day, it's what they feel. So, we only take one per market now. In the past, I was very resistant to it because of the proximity. We've done our own data studies, but the SEO industry itself, it's perceived as a snake oil salesman. Any time I would try to educate about proximity, it's like they have earmuffs, and they're like, “Oh, another snake oil salesman.” So, I've basically given up. It's what they want; it's their perception, so we just take one per market. Sharon: Let me make sure I understand. Are you saying you think it could be done, but your client doesn't want that? Chris: Yes, that was what I was circling around to. Because the Map Pack, which is the best virtual real estate we talk about, after about one mile, your rankings start to deplete based upon your physical location. One of the biggest things I see attorneys do wrong is they'll have an office in Orlando or Houston, and they'll think about going to an entirely different city. They don't understand there's a big portion of their market that's not covered just because of the location where their office is. It may be better to actually open a second office in the same city than to go to an entirely new city based upon proximity. Sharon: Physical offices may not be the same today as it was a few years ago, but the law firms that advertise will advertise 20 different locations. What location do you use? The main location? Chris: First, I'll say all attorney listings are supposed to follow Google's guidelines. Google's guidelines state that the office has to have staff during your regularly stated hours. That's the big one that most don't do. It has to have signage. It has to be an actual brick-and-mortar with an office space. It can't be a shared office. You'll see a lot of fake satellite offices. Technically, they're violating Google's guidelines. So, when we say they should expand, we tell them to follow the book. Get a lease. Make sure it's staffed. Have proof of that. Have signage. Have business cards so if there's any question, here's the proof. That's the way to do it by the book. There are many firms that do not do it by the book, but again, we can educate them as to the best ways to do things. Then it's their choice on how they proceed. Sharon: I can see them saying, “That's nice, Chris. O.K., thanks.” There are people listening today who are going to get off the phone and go look at their website and say, “What am I doing right? What am I doing wrong?” What are the things they should look at right away, the top three things to evaluate whether this is going to work for SEO? Chris: I would say read your content first. Does the content answer consumer intent? Do you think it would answer your customer's pains? Is it well-written? Is it formatted well? Can they find the information they're looking for? That's where I would start. Looking at things like links, you need to use diagnostic tools. You need third-party assistance or someone that really understands that. So, I would pay close attention to your website, to your content. Read it and make sure everything's covered thoroughly. That's where I would start. Sharon: Can you set SEO and then leave it for a few months? If you get things up and running, can you just— Chris: In major metros, typically, you cannot. In most of the major metros, all SEO agencies are an in-house team that is constantly foot on the pedal, doing more content, more links, more Google reviews, or eventually you'll lose market share. In smaller markets, you may be able to create a big enough gap where you don't have to touch it as frequently. Maybe there are only a few firms. You can get a big runway ahead of them. But in most markets, it's a constant game. It's not set and forget it. Sharon: Do people ask you, “Should I add YouTube?” or “Should I link my YouTube? Should I link my podcast or blog?” I know you have a blog. Should those all be linked, and does that help? Chris: Yes and no. I'm trying not to get too confusing for the audience. In general, I would tell the audience to create a link if it can serve the consumer, if you're trying to transition or build brand awareness. I know you're aware of this, Sharon, because of what you do for PR. A lot of times, the links are not followed, and they won't contribute or pass equity. A lot of press release sites, a lot of media news sites, don't pass authority back to your site. Is it still a good reason to include a link? Yes, because you could transition a consumer to your website. It could still convert. Is it going to help SEO? Maybe. The traffic might help, but will the link pass authority? Maybe not. Should you link your social assets and directories and things like this? Absolutely. Are they going help improve your rankings? Maybe. Maybe they will; maybe they won't. Sharon: Is your team constantly Googling your clients? Is it constantly evaluating them? When you say diagnostics, what are you looking for? Are they doing Google Analytics? I don't know exactly what it is. Chris: Yeah, we do. We have several tools that track rankings. Rankings are one of those leading indicators. Just because you have great rankings doesn't mean it's going to generate cases. It's more predictive. So, we look at leading indicators. There's one we look at as an agency. I'm not aware of another agency that does. It's referred to as Ahrefs traffic value, and basically this number shows the amount of money you'd have to spend on pay-per-click to get the same amount for organic. We measure that on a weekly basis. If we see it increase, great. Our rankings and visibility are improving. If we see a decrease, them something happened. It allows us to take action more quickly on a weekly basis than by looking at your Google Analytics traffic or goals and conversions on a monthly basis, which is more a lagging indicator. We look at a lot of KPIs. We look at leading end lagging. Sharon: You mentioned pay-per-click and social before. You don't do social. Do you do pay-per-click? Do you incorporate that, or is that totally separate? Chris: That would be a situation where we have a few strategic partners we can highly recommend. We work very well with them from a communications standpoint. We feel we're the best in the world of SEO. We try to find the best in the world of pay-per-click and these other services and let our clients work with those individuals. Sharon: That's interesting to me, because I always think of pay-per-click as part of SEO in a sense. There are so many perspectives on SEO. Should you focus on this? Should you focus on linking everything? Should you focus on YouTube? That's why it's always changing. What are your thoughts about something like that? Chris: Again, I'm a big omnichannel person, so I think there are a lot of different places where individuals congregate and hang out. They could hang out on Facebook; now that audience is depleted, so let's go to Instagram. Now that audience is depleted and it's going to TikTok or YouTube. I think you need to do it all. The difference between pay-per-click and SEO in my eyes is with pay-per-click, you're leasing visibility. The moment you quit bidding, you're gone. It's great. You can get that visibility immediately. With SEO, you're creating a library so people can pull these books from the shelves when they have a certain query. The more content and queries and keywords you target, the bigger your library is, the more opportunities there are for consumers to find you. I look at it more as an asset as opposed to a leasing situation or a liability perspective. That's the way I look at it for SEO. It just gets better with time. Still today, even though there are all these different mediums, it's still one of the best costs per conversion, costs per acquisition. With pay-per-click, the amount per click has exponentially increased. Now, we're looking at $300, $600 per click. Facebook ads have gotten more expensive, and you're not seeing yourself on the organic feed as much as you used to. It's more pay to play, but we still see a lot of value in SEO. Sharon: I would think it would be foundational in the long term. No matter what else is coming, you are still going to need that. Do you work with your clients on the intake process? What if you're generating these leads and they're blowing it when somebody calls? Chris: We secret shop them. We secret shop our clients. We listen to calls. There's nothing worse than when we generate leads and the phone's not answered or calls aren't returned. It's our job to overwhelm the sales department. The moment we get any insights to where sales could be improved, we make those recommendations because it impacts us. We can generate a thousand leads, but if they're not getting assigned, we're going to get fired because they're not making money. Sharon: How are you tracking that? Do you work with people inside for that to work? Chris: Yes. There are certain CRMs we recommend. There are a few consultants we recommend. There are even outsourced intake services we recommend for all those scenarios. It depends based upon the type of firm. There are some firms that are settlement firms, so they don't do a lot of litigation. They're really high-volume. Then there are litigating firms, where maybe their case criteria are super high and they don't do volume. The way you staff those sales teams is different, so it depends based upon our recommendations. Sharon: Going to back to what you were saying before about working only with personal injury firms, I would think they're not scared off by big marketing budgets or the big numbers you might be throwing around. When you read the Wall Street Journal, they're spending millions of dollars on stuff like this. I don't know if you find that. Chris: They're not afraid to spend money; I'll say that. It is definitely increasing in most major markets. You're not going to do TV in most markets for less than $50,000 a month. Pay-per-click, you're not doing that for less than $10,000 typically. There's big money in personal injury because there's a lot of opportunity. There are a lot of different insurances and big insurance companies. It's a behemoth that takes advantage of a lot of consumers, so they definitely invest a lot. Sharon: Chris, I really appreciate your being here today because this is, to me, foundational. It's not going away no matter what comes. Thank you so much for sharing all your expertise with us. If things ever change with SEO, we'll have you back. Thank you so much. Chris: Awesome. Sharon, thanks so much for having me.

Rebecca Hall, APR is a thought leader and celebrated entrepreneur in the public relations, branding and marketing industries. A visionary, Rebecca founded Idea Hall in 2003 as a fusion agency bringing together branding, marketing and PR – a model that is gaining industry favor today. Throughout the years Rebecca has attracted world-class talent to Idea Hall, ensuring the spirit of entrepreneurialism fuels the agency and that its craft is continually advancing forward, innovating and redefining boundaries of possibility. Rebecca is a recognized marketing communications industry thought leader published in Authority Magazine, Thrive Global, Native Society, Forbes and Orange County Business Journal. She also is a recognized influencer in the commercial real estate sector, named a 2019 GlobeSt.com and Real Estate Forum Woman of Influence, Marketing/Communications Professional and a 2017 Real Estate Forum CRE Best Boss. She is also a member of the Forbes Agency Council and for the past four years, Rebecca has maintained her position on Orange County Business Journal's “OC 500” – a list of the 500 most influential people in the county. Under her leadership, Idea Hall has been named to the Entrepreneur 360 list three years' running (2017-2019), was named one of Medium's “8 Coolest ‘Hidden Gem' Companies to Work for in Southern California” and by the Orange County Business Journal as a “Civic 50” company three years running, an honor that recognizes Orange County's top civic-minded organizations. The agency's work has been recognized with myriad national awards including PRSA Bronze Anvil, Ragan's PR Daily and the American Advertising Federation. Rebecca earned a bachelor's degree in Business Communications from Chapman University and currently is a Vice Chair on the Chapman University Board of Governors. Rebecca is an active member of Public Relations Society of America (PRSA), where she received the organization's “Distinguished Service Award” and her Accreditation in Public Relations (APR). and she sits on the distinguished board of the Orange County Business Council. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com. Catch up on past Critical Mass Business Talk Show interviews... YouTube: https://lnkd.in/gHKT2gmF LinkedIn: https://lnkd.in/g2PzRhjQ Podbean: https://lnkd.in/eWpNVRi Apple Podcasts: https://lnkd.in/gRd_863w Spotify: https://lnkd.in/gruexU6m #orangecountyca #mastermind #ceopeergroups #peergroups #peerlearning

A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. His book is: Niching Up: The Narrower the Market, the Bigger the Prize. It is slated for release in Q4 of 2022. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Rankings.io: https://rankings.io/ Hook DM Canada: https://hookdm.ca Hook SEO: https://hookseo.com

How to Use SEO and Send Traffic to Your Personal Injury Law Firm's Website   Welcome to episode 140 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Chris Dreyer and they talk about sending traffic to your personal injury law firm's website. Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Googles organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his grown up career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris' first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.   What you'll learn about in this episode: - Why the physical location of your personal injury law firm is important for your SEO rankings. - How many new websites aren't crawled because Google doesn't know they are there. - Why you must have great content and a relevant keyword phrase that matches the content to rank on Google. - How AI created content can be valuable if it's serving your customer. - Why you should be posting interesting and relevant video content to your company's social media accounts.   Resources:  Website: https://rankings.io/ LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ Facebook: https://www.facebook.com/rankingsio/ Twitter: https://twitter.com/rankingsio    Additional Resources: PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

As a young girl, Nancy Shenker loved reading books that featured strong women who were breaking the mold and achieving greatness. Naturally self motivated and inspired by both of her parent's strong examples, Nancy successfully climbed the corporate ladder and at 48, decided to leave the C-suite world and invest in herself.  A self proclaimed rule breaker, Nancy is a marketing innovator, brand builder, writer and speaker. She has dual citizenship in the analog and digital world. A  brand growth consultant and content strategist/writer, she established her own business, The ON Switch, in 2003.  She is a champion of cross-generational collaboration and published the Silver Hair Playbook: How to Be a Bad-Ass Over 50, as well as An Irreverent Guide to Dating Over 50.  Nancy is a former C-level executive at Citibank, MasterCard International and Reed Exhibitions. She's written eight books and publishes a tech site, Embrace the Machine, and travel site Bleisure Living.  She is a member of the Forbes Agency Council, the Rolling Stone Culture Council, and wrote a column for Inc called Bots and Bodies: The Human Side of Tech.  Nancy is on her 6th  professional and personal reboot. She has two grown daughters, two grandkids and although she keeps her suitcase in Scottsdale, she is a digital nomad, splitting time between coasts and traveling as often as possible. What You Will Hear in This Episode:  Nancy's story Challenges of leaving the corporate world and starting your own business Lessons learned Resilience  Aging and technology Silver Hair Playbook: How to Be a Badass Over 50 The benefits of hiring older people Dating advice over 50 Lessons learned from online dating Being a lemonade make Quotes “You can never be afraid to reinvent yourself.” “It's so important to really stretch ourselves, get out of our comfort zone and try new things.”  “It's the little stuff that ultimately adds up. If you do one little thing every day, that's still 365 things at the end of the year.” “I was marginalized because everybody assumed that youth equaled digital savvy.” “Branding is very important. The first impression is powerful.” “We have to own our aging and be proud of our aging and educate the people around us that being older means being experienced and being resilient and having thick skin and sometimes being even more flexible than younger people because we've lived a lot of years and we've done a lot of stuff and we have a better sense of what it is that we really want to do with our lives and our careers.”. “Be fearless, talk to strangers, make new friends, wherever you go and embrace the moment.” Mentioned: TheONswitch IG @theonswitch The Power of Regret by Daniel Pink https://bonniemarcusleadership.com/ https://web.facebook.com/bonnie.marcus/  https://www.linkedin.com/in/bonniemarcus https://twitter.com/selfpromote https://www.instagram.com/self_promote_/ Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age IAMMusicGroup Purchase my book Not Done Yet on Amazon:  If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.

How do you personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and steps she uses with her clients. Kit shares what personal branding is, how to identify a goal for building a personal brand and talks about how networking will boost it, sharing tips on how to network. In addition, Kit shares how she built her own personal brand, and how that fits into an overall marketing strategy. 2:59 - Kit explains that she had so many interests, so she decided to go to business school.   6:17 – Kit shares how her father and grandfather were also entrepreneurs.   9:00 – Kit defines what personal branding is to her.   11:24 – Kit explains how to identify what your goal is for building a personal brand.   17:18 – Kit stresses the importance of your LinkedIn "about" section.   19:33 – Kit explains networking and personal branding.   26:09 – Kit shares personal branding steps.   30:25 – Kit shares how she built her own brand.   32:28 – Kit talks about how personal branding fits into an overall marketing strategy.   35:02 – Kit shares how to build personal and company brands.   36:38 – Kit lists some resources that have been helpful to her.   Quote “My strategy for networking on LinkedIn is I will send a genuine note to someone if I engage with their content that I really do enjoy, or if I read an article that they like, and say ‘I liked this and I would love to be a part of your network and grow together.' A take away I've learned is to take something they've read, but make it personal to them.” – Kit Huffman, Personal Branding Strategist at SENECA                              Links: Indiana University Nancy's Forbes Agency Council articles - https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/?sh=2638ac614485 Disney Simon Sinek - Start with Why (Book) Jackson Hole Sugarloaf Tim Ferriss - Tools of Titans (book and podcast)     Listen to Karl Strand's podcast episode to learn more about Sugarloaf.     Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group.          About the guest:     Kit is the lead strategist and founder of Seneca. With a marketing degree from a top-10 business school and experience as a social media consultant for one of Europe's largest marketing agencies, her pivot to specialize in personal branding has allowed her to work with global Fortune 500 clients and executives. When she is not building strategies to skyrocket her clients' personal brands, catch her skiing the slopes of Jackson Hole, trying a new coffee shop, or planning her next international getaway.   Looking to connect:           LinkedIn: linkedin.com/in/kit-huffman/ Twitter: @kit_huffman Website: https://www.senecaagency.co

Did you know that Google is not just a search engine, but also a mechanism to predict intent? So if you are selling a product or service, make sure you understand how to use Google to your advantage. I have just the person we can ask about the current Google ad trends.  Joining me today is my best friend and the brother I didn't know I had. Let's welcome Kasim Aslam, founder, and CEO of https://sol8.com/ (Solutions 8) - The #1 Google Ads Agency. Kasim is also the newest member of the Forbes Agency Council. Yes, this guy is an absolute legend in marketing and I'm sure we're going to learn a lot in today's episode of Smart Business Do This! “It's all the information that you're not exposed to that's the most valuable to you.” - Kasim Aslam In This Episode: - Discover Kasim's expertise in business and marketing - Kasim talks about managing client expectations and how he tackles the fiduciary responsibility that comes with his role as Google Ads Specialist - How did Kasim develop his expertise and his ability to solve problems? - A lot of entrepreneurs say you have to niche down, but how do you really find your zone of excellence? - Here's the interesting story on Kasim's “I Wish”  email - How to find your next 30 Million dollar idea with info-sponging - Google Analytics, Performance Max, and the myriad of things that enable Google to know what you're about to do even before you do it and how to turn Google into your best marketing tool - What's the secret to Google ads and how much ad spend should you allocate to vs. the result you want to see? And much more… Connect with Kasim Aslam: - Website - https://sol8.com/ (https://sol8.com/) - YouTube - https://www.youtube.com/user/solutionseight (https://www.youtube.com/user/solutionseight) Connect with Adam Lyons: -https://thesmartblueprint.com/ ( Website) - https://uk.linkedin.com/in/adam-lyons-210670166 (LinkedIn) - https://www.facebook.com/TheAdamLyons (Facebook) - https://www.instagram.com/TheAdamLyons/ (Instagram) - https://www.youtube.com/channel/UCXrYi3GXQ7OtJ6urs8w3CBQ (YouTube)

A Systems Based Approach to Marketing Chris Carr, Farotech   – The Sharkpreneur podcast with Seth Greene Episode 787 Chris Carr Chris Carr is the founder and CEO of Farotech, an award-winning digital marketing agency. He started Farotech over 20 years ago and is widely considered an expert in Digital Marketing, Web Development and Video Production. Farotech now has 40+ team members and is in the Inc 5000 fastest-growing, private companies in America. Farotech is in the Philadelphia 100, the fastest growing companies in Philadelphia and is a contributor to Forbes and a member of the Forbes Agency Council. Chris has been a keynote speaker at a variety of events such as SEMrush, ExporTech, and the International Trade Association. He is the host of two podcasts: Thought Leader Magazine and Digital Marketing Masterclass. Listen to this illuminating Sharkpreneur episode with Chris Carr about a systems-based approach to marketing. Here are some of the beneficial topics covered on this week's show: - How you must love what you do to have a successful thriving company. - Why it's important to work both in your business and on your business. - How Farotech helps companies build systems that generate leads who become clients who turn into brand ambassadors. - Why business owners must realize marketing can no longer be a one-person job. - How business owners need to be making data driven decisions for their business. Connect with Chris: Guest Contact Info Twitter @Farotech Facebook facebook.com/farotechmarketing LinkedIn linkedin.com/company/farotech   Links Mentioned: farotech.com Learn more about your ad choices. Visit megaphone.fm/adchoices