Podcast appearances and mentions of mike zagare

Join the "Amazon Legends Podcast" for an electrifying episode with guest Mike Zagare—a serial entrepreneur and self-described "recovering physical therapist." From running a successful in-home therapy business, Mike ventured into the world of Amazon selling. Discover his groundbreaking strategies that birthed the Playbook Series and PPC Entourage software. Unveiling Entourage Margins, Mike cuts through ambiguity to empower Amazon sellers' profitability. Witness the launch of Entourage 2.0—a game-changing tool revolutionizing the Amazon PPC space. In this episode, Mike reveals the secrets to maximizing your PPC campaigns. Tune in and become an Amazon legend!Takeaways:Paid advertising is crucial for Amazon sellers to succeed, as it is a pay-to-play model on the platform.It is common for sellers to spend money across different ad types or match types, but diversifying and optimizing the budget allocation is essential.Building a strong foundation for product visibility on Amazon is crucial, and sponsored product ads are recommended for this purpose.Sponsored products have higher conversion rates compared to rest of search or product pages, so focusing budget on top-of-search placement is recommended during the launch phase.Once the product gains ranking and sales velocity, the budget can be reallocated to other ad types, such as sponsored brands and sponsored display ads.Budget management, bid management, seasonality, and communication with inventory teams are essential aspects to consider for proper campaign management.Clearing out wasted ad spend is crucial to free up budget for finding new opportunities. The wasted ad spend ratio, which is the inverse of the conversion rate, should be monitored and reduced.Quote of the show:Making sure your budget is utilized the right way is really important. Many accounts spend money on just one ad type or match type, or focus heavily on a single product. It's important to diversify and maximize traffic to all products. Additionally, allocating the budget effectively according to your strategy is essential to minimize wasted ad spend.Links:Personal - LinkedIn: https://www.linkedin.com/in/patientfirstpt/Personal - Twitter: https://twitter.com/PPCEntouragePPC Entourage - Website: https://ppcentourage.com/Carbon6 - Website: http://carbon6.io/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeSponsors:GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

Join Gianmarco Meli and his guest, Mike Zagare, as they talk about a strategy to span the entire buying cycle with dark PPC campaigns that target Amazon customers to become loyal to your brand. If you want to create an all-encompassing PPC approach to let more people find your products, increase your conversions, and boost recurring purchases from current customers, this episode is for you.Listen to this episode to get actionable advice on how to build a successful dark PPC campaign and make sure your brand stands out from the competition. Here's a breakdown of what to expect in this episode:•        understand the buying cycle •        the differences between sponsored product ads and sponsored brand video •        the different types of ad types and strategies to adopt for your business •        and how to protect your brand with brand awareness campaigns •        other topics related to successfully advertising your business! Download the “PPC Playbook” made by Mike at PPC Entourage, and discover how to turn simple browsers into loyal customers of your brand using the power of Amazon ads!About Mike:Mike Zagare is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started as a physical therapist in 2015 and knew there had to be a better way, so he started his eCommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now Mike helps other sellers do the same with free valuable education, PPC Entourage software, and the ad agency. He is also the author of the Amazon Ads Playbook series.Check Mike Zagare on…Website: https://ppcentourage.com/LinkedIn: https://www.linkedin.com/in/patientfirstpt/Facebook: https://www.facebook.com/mike.zagare/Instagram: https://www.instagram.com/mikezagare/?hl=en Connect with Gianmarco!Website: https://www.thesellerprocess.comInstagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/thesellerprocessLinkedIn: https://www.linkedin.com/in/gianmarco-meli/Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.meliTools & Useful ResourcesBrandPush - Get your brand featured on FOX, USA Today, and other media - Best quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just few days. Get 25$ off with code: TSPP - https://www.thesellerprocess.com/brandpushBillo - Top quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 - https://www.thesellerprocess.com/billo/

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn How long tail keywords can win you big markets…over time Why advertising matters – and what it CAN'T do for you… The 3 main ways that Amazon ads help your product rank organically Why this “second order” effect is your PRIMARY goal with Amazon ads The “red herring” metric to AVOID using – and what to use instead The most cost effective way to use Amazon Sponsored Brands The power of video ads and how they fit into the Amazon ad world Evaluating your personal style and how this impacts your ad strategy Jason's “Magic Trick” to get cheap exposure for your brand Resources on Amazon Advertising https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast:  Amazon ad management with Brian Johnson of Canopy Management  Amazon Advertising and profits with Mike Zagare of PPC Entourage  Amazon Sponsored Brand ads with Ritu Java of PPC Ninja

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn How long tail keywords can win you big markets…over time Why advertising matters – and what it CAN'T do for you… The 3 main ways that Amazon ads help your product rank organically Why this “second order” effect is your PRIMARY goal with Amazon ads The “red herring” metric to AVOID using – and what to use instead The most cost effective way to use Amazon Sponsored Brands The power of video ads and how they fit into the Amazon ad world Evaluating your personal style and how this impacts your ad strategy Jason's “Magic Trick” to get cheap exposure for your brand Resources on Amazon Advertising https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast:  Amazon ad management with Brian Johnson of Canopy Management  Amazon Advertising and profits with Mike Zagare of PPC Entourage  Amazon Sponsored Brand ads with Ritu Java of PPC Ninja

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn What Amazon ads are – and the options What Amazon advertising can do to boost your sales The make-or-break relationship between the ads and product listing The hidden power of “intent” – what it is, why it matters How to find additional keywords – without overhelm How low price points impact the economics of advertising The simplest way to set up Amazon ads How to get Amazon to do the heavy lifting for you The simple hack to find the best keywords for your Amazon listing The one tool that covers pretty much all your keyword research needs The critical importance of 3 financial numbers Why low price points can kill your profit Resources mentioned https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast: Amazon ad management with Brian Johnson of Canopy Management Amazon Advertising and profits with Mike Zagare  of PPC Entourage

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn What Amazon ads are – and the options What Amazon advertising can do to boost your sales The make-or-break relationship between the ads and product listing The hidden power of “intent” – what it is, why it matters How to find additional keywords – without overhelm How low price points impact the economics of advertising The simplest way to set up Amazon ads How to get Amazon to do the heavy lifting for you The simple hack to find the best keywords for your Amazon listing The one tool that covers pretty much all your keyword research needs The critical importance of 3 financial numbers Why low price points can kill your profit Resources mentioned https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast: Amazon ad management with Brian Johnson of Canopy Management Amazon Advertising and profits with Mike Zagare  of PPC Entourage

You want to skyrocket and scale your Amazon business but you're not sure how to utilize Amazon PPC to its full potential? In this episode of Amazon Authority, we'll be talking about how you can do that. Seller Interactive's Managing Director, Jayce Broda interviews Mike Zagare, founder of PPC Entourage. PPC Entourage helps sellers build profitable brands on Amazon by maximizing ad revenue, slashing ACoS, and improving profit margins. Timestamps 1:19 - Getting to know Mike 4:15 - What is Dayparting? 9:05 - Misunderstanding in PPC Ads 11:45 - How to Improve the Conversion Rate 13:25 - Hypercompetitive Product Categories 14:52 - Photo & Video Ad Rules 16:13 - Best PPC strategy for beginners? 18:05 - The real purpose of the PPC Ad 22:34 - Phases of Purchase Considerations 28:37 - PPC Ads on other platforms 30:39 - What is DSP? 31:33 - PPC sales & organic conversion rate? 37:18 - Best Practices on Amazon PPC Ads --- To know more about PPC Entourage, visit ppcentourage.com Follow them on IG (@ppc_entourage) --- If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com Want to join our Amazon community? Go to bit.ly/sellerinteractive

You want to skyrocket and scale your Amazon business but you're not sure how to utilize Amazon PPC to its full potential? In this episode of Amazon Authority, we'll be talking about how you can do that. Seller Interactive's Managing Director, Jayce Broda interviews Mike Zagare, founder of PPC Entourage. PPC Entourage helps sellers build profitable brands on Amazon by maximizing ad revenue, slashing ACoS, and improving profit margins. Timestamps 1:19 - Getting to know Mike 4:15 - What is Dayparting? 9:05 - Misunderstanding in PPC Ads 11:45 - How to Improve the Conversion Rate 13:25 - Hypercompetitive Product Categories 14:52 - Photo & Video Ad Rules 16:13 - Best PPC strategy for beginners? 18:05 - The real purpose of the PPC Ad 22:34 - Phases of Purchase Considerations 28:37 - PPC Ads on other platforms 30:39 - What is DSP? 31:33 - PPC sales & organic conversion rate? 37:18 - Best Practices on Amazon PPC Ads --- To know more about PPC Entourage, visit ppcentourage.com Follow them on IG (@ppc_entourage) --- If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com Want to join our Amazon community? Go to bit.ly/sellerinteractive

Amazon PPC Marketing Mastery With Mike Zagare – Part 2 Part 1 Part 2 Things we mention in this session of Seller Round Table: * Join us every Tuesday at 1:00 PM PST for Live Q&A and Bonus Content at  https://sellerroundtable.com Try the greatest Amazon seller tools on the planet free for 30 days at https://sellerseo.com/

Amazon PPC Marketing Mastery With Mike Zagare – Part 2 Part 1 Part 2 Things we mention in this session […] The post Amazon PPC Marketing Mastery With Mike Zagare – Part 2 appeared first on Seller Round Table - Amazon FBA Podcast.

Amazon PPC Marketing Mastery With Mike Zagare – Part 1 Part 1 Part 2 Things we mention in this session […] The post Amazon PPC Marketing Mastery With Mike Zagare – Part 1 appeared first on Seller Round Table - Amazon FBA Podcast.

Today's episode is with Mike Zagare, Founder of PPC Entourage - they help sellers build profitable brands on Amazon by maximizing ad revenue, slashing ACoS and improving profit margins. Topics covered: Working on what you're good at Focus and going all-in Creating and following a system Getting your foundation in place Having business partners who are also focused on the business Learning and educating yourself LET'S CONNECT: LinkedIn Instagram MultiplyMii Escala Successful Scales This podcast is also available on the Successful Scales YouTube channel.

Amazon PPC Marketing Mastery With Mike Zagare – Part 1 Part 1 Part 2 Things we mention in this session of Seller Round Table: * Join us every Tuesday at 1:00 PM PST for Live Q&A and Bonus Content at  https://sellerroundtable.com Try the greatest Amazon seller tools on the planet free for 30 days at https://sellerseo.com/

Omar is interviewing Mike Zagare The Founder of PPC Entourage. PPC Entourage helps sellers build profitable brands on Amazon by maximizing ad revenue, slashing ACoS, and improving profit margins. Mike was born and raised in New York and was already an entrepreneur in early life. From buying and selling concert tickets to being an arbitrage seller on eBay he definitely has an amazing entrepreneurial story from the beginning to success. Mike is passionate about PPC and we can feel this in the energy surrounding his brand. An inspiring journey through time with Mike Zagare! Find out more PPC Entourage: https://ppcentourage.com​ Find out more about Margin Business INC: https://marginbusiness.com​​ Please subscribe to our Margin Business INC. YOUTUBE channel

Mike Zagare, is the founder of PPC Entourage and a serial entrepreneur. In this episode of “Sell Rank Win” Mike and Tommy discuss beginner and advanced PPC tactics that can have a measurable impact on your Amazon business right now.

Welcome back to the Sprint to Profit Podcast for Amazon Sellers. In this episode, we are going to be speaking with Mike Zagare from PPC Entourage. Mike is a serial entrepreneur, a recovering physical therapist, and the founder of PPC Entourage which is a company that specializes in helping Amazon sellers with their Amazon Advertising to stop wasting money and to help make more money with the right ad strategies. He also loves sharing that knowledge with other sellers to help them take steps towards personal and financial freedom. Today Mike is going to be talking about PPC Entourage and how they help sellers. He’s also going to talk about different ad types and which work best when it comes to the different parts of a customer journey, and his thoughts on branded traffic and his preferred way to spend his advertising budget. If you liked what you heard today on the show, please make sure to hit the subscribe button so you can get updated when we post new episodes. Please share this episode with others who might get value out of it as well. We wish you the best for you and your business. To get some FREE training on what it takes to have a successful business to fuel your lifestyle, head to www.goteamreal.com to download our FREE training today. Also head to www.goteamreal.com/income to download your free INCOME calculator. Talking Points: 00:23 - Hello and Welcome 02:18 - Mike’s background 04:15 - Basics of Amazon Ads, PPC, and Sponsored Products 08:00 - Different customer ad types in a customer journey 12:15 - How to approach your campaigns and keywords for easy management 15:03 - The lifecycle of a product 20:02 - Breaking even with your A Costs 21:25 - How to figure out brand analytics and the dashboard 27:15 - How PPC Entourage helps Amazon sellers 30:00 - Advice for poorly performing products 33:38 - Last minute advice 34:50 - Days of Nuggets 37:50 - Conclusion Resources/Links: PPC Entourage: https://ppcentourage.com/ Days of Nuggets: https://daysofnuggets.com/ Money/Time Investment Tool: https://www.goteamreal.com/smartgoal Our Website: https://www.goteamreal.com/ Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/ Quotes: 05:36 - “To make sure that you’re up-to-date with what Amazon is offering is important. Go onto Amazon and look at all the different ad types. Get familiar with all the different ad types” - Mike Zagare 10:54 - “Now the whole point of this is to make money, of course. And we want to make sure we do this profitably which is why I think it is so important to have some kind of budget based on each branch of the customer buying cycle.” - Mike Zagare 12:27 - “Sponsored products ads, which were the original ads that were first around, is still the majority of w

As it is our Birthday, we have decided to do 60 guests in 60 minutes. Joining us on the show today are... Norm Farrar, Liran Hirchkorn, Brandon Young, Tim Jordan, Steve Simonson, Anthony Lee, Amy Wees, Howard Tai, Kevin King, Izabela Hamilton, Krystsina Uradzimskaya, Karyn Maridee Thomas, Cassandra Craven, Jana Krekic, Melissa Simonson, McClain Warren, Tiffany Hepburn, Mina Elias, Kata Phipps, Athena Severi, Dan Ashburn, Matt Phipps, Luke Knight, Lyden Smithers, Alycia Shapiro, Kim Ford, Stephanie Khalikyar, Anne Ferris, Chris Rawlings, Meghla Bhardwaj, Regina Peterburgsky, Egle Raadik, Michele Venton, Barcus Patty, Nathan Hirsch, Mike Zagare, Michael Hartman, Casey Gauss, Joe Reichsfeld, Augustas Kligys, Marie O'Shea, John Hefter, Stetson Oku, Sharon Evan, Destaney Wishon, Lazar Žepinić, Brent Zahradnik, George Meressa, Jelena Nuhanovic, Ellis Whitehead, Sean Smith 

When You Save A Life, You Save A World - In this Special Episode sponsored by GETIDA, Mike Zagare, the founder of 12 Days of Nuggets talks about how Amazon Sellers can help the world become a better place, by putting an end to child slavery. If possible, please share this video to raise awareness of this problem. 12 Days of Nuggets is a special 12-day event for Amazon Sellers that helps them learn tricks (nuggets) on how to grow and improve their business. The tips are shared by top e-commerce leaders from all over the world in the hopes of helping the sellers generate more sales and prosper. In return for providing nuggets to Amazon sellers that helps them make more money, the sellers are encouraged to donate money and raise funding for ending child slavery. The funds raised from this special event will all be donated to Operation Underground Railroad (OUR). OUR is an organization that finds and rescues children out of the hands of child traffickers and helps them to adjust back to life in a normal society. There are approximately hundreds of thousands of children in the USA that are suffering from child slavery. Make sure to tune in and donate to 12 Days Of Nuggets and help so save lives! Special Offer - GETIDA is the main sponsor of 12 Days Of Nuggets and will MATCH YOUR DONATION to 12 Days of Nuggets by providing you with free FBA Reimbursements, up to $10,000. Learn more about 12 Days of Nuggets: https://daysofnuggets.com/ Learn more about GETIDA: https://getida.com/ #12DaysOfNuggets #endchildslavery #OperationUndergroundRailRoad #AmazonSellers

On today's special TUESDAY episode, we are joined by PPC Entourage's Mike Zagare to share his charity event called the 12 Days of Nuggets. The 12 Days of Nuggets is on a mission to raise $1,000,000 and massive awareness of Operation Underground Railroad (O.U.R.), an organization that is fighting to end the global tragedy that is human trafficking.  Days of Nuggets exists to raise awareness and money to fight the global tragedy that is child trafficking. By providing amazing content— aka Golden Nuggets— on how to optimize & grow your Amazon business, delivered by notable industry leaders, we believe that we can raise over $100,000 for Operation Underground Railroad. This will result in freedom to over 40 children who are currently in the sex trade. The 12 Days of Nuggets will run from Monday, December 7th to Friday, December 18th. We will be releasing a new Nugget every 2-3 hours. We ask that you take these best tips and strategies, grow your business with them and consider donating to this amazing cause. For more information and to donate visit  http://daysofnuggets.com/ Join our community www.facebook.com/groups/lunchwithnorm/ Produced by Kelsey Farrar Theme Music by Hayden Farrar

Are you struggling with your Amazon PPC campaigns? Listen in to hear Mike Zagare founder of PPC Entourage lay out his best tips for running successful advertising campaigns on Amazon. In this episode we also discuss Mike’s upcoming Charitable event starting on December 7th 2020 that raises awareness and money to fight the global child trafficking tragedy. The 12 Days of Nuggets will run from December 7th to December 18th and they will be releasing a new nugget of needle moving information for your Amazon business every 2-3 hours. Links discussed in this podcast episode: -daysofnuggets.com -ppcentourage.com Join our THRIVING free Facebook community of over 6,000 online entrepreneurs and Amazon sellers. You'll get educational videos, contents, giveaways, and a positive and supportive community! www.facebook.com/groups/privatelabelin60days Amazon FBA Breakthrough Ready to take the next step to work with our team? Book your Breakthrough Session! plmastery.com/sm-apply

Mike Zagare is a serial entrepreneur. After a career in Physical Therapy, he went on to become a 7 figure Amazon seller, founder of the PPC Entourage software and agency, and founder of the Days of Nuggets charity.

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn How long tail keywords can win you big markets…over time Why advertising matters – and what it CAN'T do for you… The 3 main ways that Amazon ads help your product rank organically Why this “second order” effect is your PRIMARY goal with Amazon ads The “red herring” metric to AVOID using – and what to use instead The most cost effective way to use Amazon Sponsored Brands The power of video ads and how they fit into the Amazon ad world Evaluating your personal style and how this impacts your ad strategy Jason's “Magic Trick” to get cheap exposure for your brand Resources on Amazon Advertising https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast:  Amazon ad management with Brian Johnson of Canopy Management  Amazon Advertising and profits with Mike Zagare of PPC Entourage  Amazon Sponsored Brand ads with Ritu Java of PPC Ninja

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn How long tail keywords can win you big markets…over time Why advertising matters – and what it CAN'T do for you… The 3 main ways that Amazon ads help your product rank organically Why this “second order” effect is your PRIMARY goal with Amazon ads The “red herring” metric to AVOID using – and what to use instead The most cost effective way to use Amazon Sponsored Brands The power of video ads and how they fit into the Amazon ad world Evaluating your personal style and how this impacts your ad strategy Jason's “Magic Trick” to get cheap exposure for your brand Resources on Amazon Advertising https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast:  Amazon ad management with Brian Johnson of Canopy Management  Amazon Advertising and profits with Mike Zagare of PPC Entourage  Amazon Sponsored Brand ads with Ritu Java of PPC Ninja

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn What Amazon ads are – and the options What Amazon advertising can do to boost your sales The make-or-break relationship between the ads and product listing The hidden power of “intent” – what it is, why it matters How to find additional keywords – without overhelm How low price points impact the economics of advertising The simplest way to set up Amazon ads How to get Amazon to do the heavy lifting for you The simple hack to find the best keywords for your Amazon listing The one tool that covers pretty much all your keyword research needs The critical importance of 3 financial numbers Why low price points can kill your profit Resources mentioned https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast: Amazon ad management with Brian Johnson of Canopy Management Amazon Advertising and profits with Mike Zagare  of PPC Entourage

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. As an additional resource, Check out this guide about Marketing Your Small Business. You'll learn What Amazon ads are – and the options What Amazon advertising can do to boost your sales The make-or-break relationship between the ads and product listing The hidden power of “intent” – what it is, why it matters How to find additional keywords – without overhelm How low price points impact the economics of advertising The simplest way to set up Amazon ads How to get Amazon to do the heavy lifting for you The simple hack to find the best keywords for your Amazon listing The one tool that covers pretty much all your keyword research needs The critical importance of 3 financial numbers Why low price points can kill your profit Resources mentioned https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast: Amazon ad management with Brian Johnson of Canopy Management Amazon Advertising and profits with Mike Zagare  of PPC Entourage    

Recovering Physical Therapist Mike Zagare, who likes to be introduced as the "Creative Guy" from PPC Entourage, talks PPC and Advertising strategy on Amazon. MarginsMargins impact profitability.Scale good campaigns.Why higher ACOS could be good.How do you get a higher conversion rate on ppc?Find keywords that are not converting.6-7% conversion under performingDrags down overall performance of overall account.9-10% is good conversion rate.Click fraudCTR spikes. 10x rate spike. Coupled with low conversion rate.Hurts organic placement. Open a case for investigation.Can give you back money.DataMore data you look at, Top of search converts higher. Search detail pages.Dynamic up and down or dynamic down or fixed.Top of search bid modifierBreakout campaignWhich keywords do we want at top of search.ASIN Breakout campaignsCompetitive asin targeting, show up on their detail page. Need 10 or more orders.Creative strategyDisplay ads product targeting - under valued.Some categories targeting working well, we didn’t predict this.Placement of ad is amazing!Shows couponHigh clicks - high conversionChanges comingMike wants see more DSP optionsWish list - search term report on brand headline ads. Wealth of knowledge. Sponsored brand video ads are epic.External traffic comingRetargetingHuman Vs robotsHealthy combination of the 2.Strategy and creative - humansRule based software - robotsTrue ACOS 10-12% target.Tying in all advertising types into customer buyers.Fine Mike athttps://ppcentourage.com/https://www.facebook.com/groups/ppcentourage/Get Amazon Consulting at https://myamazonguy.com/#PPC #ads #AMS #amazonsellerSupport the show (https://www.paypal.com/paypalme/myamazonguy)

In this Prime Talk Podcast video Sponsored by GETIDA - Mike Zagare, the Founder of Days Of Nuggets, an online charity organization dedicated to ending child slavery, shares his fast growth story working as a physical therapist to becoming an online retailer to a CEO of an eCommerce software company, all the way to creating a charity organization. With a multitude of activities, Mike shares his approach on how he balances between each activity, and what are the takeaways from his past mistakes. Find out more about Mike Zagare & Days of Nuggets: https://daysofnuggets.com/ Find out more about GETIDA here: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below. Stay safe and healthy in the meantime!

What are the 12 Days Of Nuggets? Over 40 influential online sellers share their best tips to grow a business or sell more. Quin Amorim and Mike Zagare explain it all The main goal is to raise 1 Million Dollars to donate to a team of Ex CIA and FBI members who are fighting child sex slavery (Operation Underground Railroad) You can get all the free nuggets or donate at: https://daysofnuggets.com/ *Please share this

Mike Zagare (zuh-gary) is a serial entrepreneur and recovering physical therapist. After founding a successful in-home physical therapy business, Mike turned his attention to new opportunities and challenges, so he became an Amazon seller. In January 2016 he ans his partners created PPC Entourage. This innovative and cutting-edge software has become a true game-changer for the Amazon sellers’ community, allowing them to save time and significantly reduce needless Ad spend. Mike Zagare (zuh-gary) is a serial entrepreneur and recovering physical therapist. After founding a successful in-home physical therapy business, Mike turned his attention to new opportunities and challenges, so he became an Amazon seller. In January 2016 he ans his partners created PPC Entourage. This innovative and cutting-edge software has become a true game-changer for the Amazon sellers’ community, allowing them to save time and significantly reduce needless Ad spend.

Marketing Strategies Revealed in this Episode: How does PPC advertising work on Amazon Strategies to increase PPC profit Managing multi-channel selling Time it takes to devote to Amazon selling Resources and tools for Amazon sellers  

Amazon advertising strategy comes in many forms. Today we talk with Mike Zagare on his tips on ads advertising and profit margins. Background: Mike Zagare is a recovering physical therapist.  2016-2017 he went all-in on Amazon. Learned PPC. Helped scale his business.  He started PPC entourage in order to handle the PPC across multiple (stock-keeping units) SKUs.  The connection between margins and PPC In the summer of 2017, they were getting overcharged by thousands of dollars.  He had his Virtual Assistant go in and submit to Amazon to show them that they were getting overcharged. That had a huge impact on his margins - 30% of margins went toward that one mistake.  How can we track this better? What are the “margin eaters”? They have a big impact on the bottom line, margin.  What are the big mistakes you see? Amazon has a lot of hidden fees that they call “margin eaters”. Number one margin eater is the FBA fees. Amazon makes a lot of mistakes there. Number two is PPC ad spend - it’s important to know what your margin ad spend should be for that individual SKU.  So a SKU with higher margin and low FBA fees means that you can afford to spend more. Cindy Tomason “Profit First”  She said that 30% margin before overhead is necessary. Then you can afford to pay yourself and reinvest in inventory and operating expenses. FBA Fee mistakes The first mistake is not realising that there are fees. The Range: 25-40% is within normal range; it can be as low as 15% if small, lightweight and decent value.   Packaging: how much does it weigh and what are the dimensions? Get these details from the supplier and track what Amazon does.  They may mis-measure it this is an important part of Amazon advertising strategy. Tracking this! It’s very hard to get your money back! Prevention is key.  How to correct these issues? Tracking! You need to get a chart over a period of time to see trends.  SKU by SKU - Then you need to see that - if it jumps up and it stays up there, it will stand out.   One of their SKUs gets remeasured often - Fees go from $5-12 You can see it. But you can also get an email alert.  You can put it in the system and send this over to Amazon to resolve.  So you notice the impact straight away on your Amazon advertising strategy.  Any number of SKUs If you look at transactions every single day, at least weekly, you can do it manually.  How do you deal with Parent-child variations? Some parent-child variations have more impact each day than after the “margin eaters”.  Then you can see child variations which will show you the margins.  Diagnosing margin eaters in Amazon FBA fees are the biggest profit margin destroyer. PPC ad spend including sponsored brand ads is one of the biggest of all. Voucher/promo codes/lightning deals - target 2-5% “promo fees”. Returns - can be a really big problem for a lot of sellers - 2-3%. Storage fee: tends to be under 1% but can add up if in seller central for over a year. There is also a COGS margin impact as well.  You also need to add in overheads - right now it’s a manual entry.  Get rid of underperforming SKUs - distribute to other products or other opportunities  Is there a justification for low performing SKUs in terms of ROI? Yes sometimes, if you have products at low margin it can be a loss leader. In some cases, it can be an entry point to the storefront. Consumables are more justifiable in this case. Depends most on: What is the purpose of the lower margin? Long term play. Collecting emails - collecting an email at breakeven is generally seen as good.  Exposure to other products.  The “Sunk cost fallacy” It’s hard to chop products but you have to see it coming.  All the work you put in, the hopes and dreams can make it hard to chop.  But products do have a lifecycle, mostly of 3-4 years.  The margins shrink - PPC is too expensive. 

Amazon advertising strategy comes in many forms. Today we talk with Mike Zagare on his tips on ads advertising and profit margins. Background: Mike Zagare is a recovering physical therapist. 2016-2017 he went all-in on Amazon. Learned PPC. Helped scale his business. He started PPC entourage in order to handle the PPC across multiple (stock-keeping units) SKUs. The connection between margins and PPC In the summer of 2017, they were getting overcharged by thousands of dollars. He had his Virtual Assistant go in and submit to Amazon to show them that they were getting overcharged. That had a huge impact on his margins - 30% of margins went toward that one mistake. How can we track this better? What are the “margin eaters”? They have a big impact on the bottom line, margin. What are the big mistakes you see? Amazon has a lot of hidden fees that they call “margin eaters”. Number one margin eater is the FBA fees. Amazon makes a lot of mistakes there. Number two is PPC ad spend - it's important to know what your margin ad spend should be for that individual SKU. So a SKU with higher margin and low FBA fees means that you can afford to spend more. Cindy Tomason “Profit First” She said that 30% margin before overhead is necessary. Then you can afford to pay yourself and reinvest in inventory and operating expenses. FBA Fee mistakes The first mistake is not realising that there are fees. The Range: 25-40% is within normal range; it can be as low as 15% if small, lightweight and decent value. Packaging: how much does it weigh and what are the dimensions? Get these details from the supplier and track what Amazon does. They may mis-measure it this is an important part of Amazon advertising strategy. Tracking this! It's very hard to get your money back! Prevention is key. How to correct these issues? Tracking! You need to get a chart over a period of time to see trends. SKU by SKU - Then you need to see that - if it jumps up and it stays up there, it will stand out. One of their SKUs gets remeasured often - Fees go from $5-12 You can see it. But you can also get an email alert. You can put it in the system and send this over to Amazon to resolve. So you notice the impact straight away on your Amazon advertising strategy. Any number of SKUs If you look at transactions every single day, at least weekly, you can do it manually. How do you deal with Parent-child variations? Some parent-child variations have more impact each day than after the “margin eaters”. Then you can see child variations which will show you the margins. Diagnosing margin eaters in Amazon FBA fees are the biggest profit margin destroyer. PPC ad spend including sponsored brand ads is one of the biggest of all. Voucher/promo codes/lightning deals - target 2-5% “promo fees”. Returns - can be a really big problem for a lot of sellers - 2-3%. Storage fee: tends to be under 1% but can add up if in seller central for over a year. There is also a COGS margin impact as well. You also need to add in overheads - right now it's a manual entry. Get rid of underperforming SKUs - distribute to other products or other opportunities Is there a justification for low performing SKUs in terms of ROI? Yes sometimes, if you have products at low margin it can be a loss leader. In some cases, it can be an entry point to the storefront. Consumables are more justifiable in this case. Depends most on: What is the purpose of the lower margin? Long term play. Collecting emails - collecting an email at breakeven is generally seen as good. Exposure to other products. The “Sunk cost fallacy” It's hard to chop products but you have to see it coming. All the work you put in, the hopes and dreams can make it hard to chop. But products do have a lifecycle, mostly of 3-4 years. The margins shrink - PPC is too expensive. New tool =“Entourage margins” 

What is your basic launch strategy? Every Amazon product launch strategy should be “Stick the landing” (make sure the product keeps the keyword ranking after the launch) Build a great foundation.  Make sure it’s a strong listing Put targetted keywords in targetted places.  Great keyword research Title, bullets, backend keywords  Search terms - exact search term Target 2-3 keywords at a time. Use lower competition keywords. Eg: Helium10 and viral launch. Look at CPR tool on Helium10. Put it in prominent places. Higher ACoS is okay. You have no social proof yet.  If you used a launch service, that would be very expensive - 90% off.  Here we discount less but no launch service cost. So it’s more expensive but you have to be willing to take higher ACoS. Use a coupon to overcome lack of social proof. 25-50% off. Tier 50% 2 weeks, 25% week, 10% off 1 week, then settle on target price after reviews. Create a portfolio of keywords  Have each child as a “portfolio”. Have a launch. Start with an aggressive bid to overcome lack of campaign history. You’ll have to raise the bid initially. As you get better CTR and clicks.  Track your keywords from the beginning Do you go for exact search terms? Yes, and repeat it. Use Voucher codes (UK) or Coupon code (USA) This is not a promo code. It’s an orange clickable coupon which draws the eye.  You can lower the coupon as you get your desired ranking.  Campaign Organisation Go after keywords with decent search volume 8-15 keywords Launch keywords or “opportunity ones”, make sure to have 2-3 keywords.   Highly targetted ones (2-3 month aim).  Organising keywords by portfolios. Improvement in budget allocation by this.  FIRST SET OF CAMPAIGNS: Base Manual campaign Ad group1: Broad match - 8-15  Ad group 2: Exact match (Optional 3rd) Use black box from Helium 10 to find poor competition to target   In this blog post is a whole discussion on product targetting - target products with some kind of poor competition eg: Poor listing, Low reviews. Moderate to aggressive bids Fixed bid strategy - because of not worrying about dynamic which it is related to, we can have more impressions.  Then move over to dynamic down the bid strategy.  Impressions are important: You want to see if Amazon will give impressions. Negative match keywords This minimises wasted ad explored.  Use keyword tree in Helium10 - not related to what you are selling.  Add in as a negative phrase match.   You should take note that 80% of wasted ad spend comes from one-off clicks. It would be very hard to do negative exact match to do that.  Auto Campaign Same negative keywords as Manual campaign. The 3rd campaign Is the highly targetted “opportunity keywords ”. Mike prefers to set up a separate campaign per keyword.  You can have separate ad groups. You can try a high bid or a moderate bid plus “top of search” modifier.  Optional external ad campaign: Search-Find-Buy If they click on the sponsored ad, If CTR (Click-Through Rate) and CVR (Conversion Rate) are good, that history will be logged by amazon and give better costs in the future.  Use email list, directly to the Facebook group, then give away a coupon or a voucher - use this as part of your offer for your Amazon product launch strategy.  Sponsored Brand campaign Is the third step, or the fourth campaign. This is a way to get really great exposure.  Amazon is focussing on this and going to give more exposure in future.  Sellers don’t use this well.  A targetted sponsored Brand campaign uses the actual target keywords  in the actual headline.  Plus pictures of the  item eg: plastic cup Plus landing page shows that.  You’re aligning everything with customer search term. Usually exact match is best; Phrase match works too.    Landing page strategy: 

What is your basic launch strategy? Every Amazon product launch strategy should be “Stick the landing” (make sure the product keeps the keyword ranking after the launch) Build a great foundation.  Make sure it's a strong listing Put targetted keywords in targetted places. Great keyword research Title, bullets, backend keywords Search terms - exact search term Target 2-3 keywords at a time. Use lower competition keywords. Eg: Helium10 and viral launch. Look at CPR tool on Helium10. Put it in prominent places. Higher ACoS is okay. You have no social proof yet. If you used a launch service, that would be very expensive - 90% off. Here we discount less but no launch service cost. So it's more expensive but you have to be willing to take higher ACoS. Use a coupon to overcome lack of social proof. 25-50% off. Tier 50% 2 weeks, 25% week, 10% off 1 week, then settle on target price after reviews. Create a portfolio of keywords Have each child as a “portfolio”. Have a launch. Start with an aggressive bid to overcome lack of campaign history. You'll have to raise the bid initially. As you get better CTR and clicks. Track your keywords from the beginning Do you go for exact search terms? Yes, and repeat it. Use Voucher codes (UK) or Coupon code (USA) This is not a promo code. It's an orange clickable coupon which draws the eye. You can lower the coupon as you get your desired ranking. Campaign Organisation Go after keywords with decent search volume 8-15 keywords Launch keywords or “opportunity ones”, make sure to have 2-3 keywords. Highly targetted ones (2-3 month aim). Organising keywords by portfolios. Improvement in budget allocation by this. FIRST SET OF CAMPAIGNS: Base Manual campaign Ad group1: Broad match - 8-15 Ad group 2: Exact match (Optional 3rd) Use black box from Helium 10 to find poor competition to target In this blog post is a whole discussion on product targetting - target products with some kind of poor competition eg: Poor listing, Low reviews. Moderate to aggressive bids Fixed bid strategy - because of not worrying about dynamic which it is related to, we can have more impressions. Then move over to dynamic down the bid strategy. Impressions are important: You want to see if Amazon will give impressions. Negative match keywords This minimises wasted ad explored. Use keyword tree in Helium10 - not related to what you are selling. Add in as a negative phrase match. You should take note that 80% of wasted ad spend comes from one-off clicks. It would be very hard to do negative exact match to do that. Auto Campaign Same negative keywords as Manual campaign. The 3rd campaign Is the highly targetted “opportunity keywords ”. Mike prefers to set up a separate campaign per keyword. You can have separate ad groups. You can try a high bid or a moderate bid plus “top of search” modifier. Optional external ad campaign: Search-Find-Buy If they click on the sponsored ad, If CTR (Click-Through Rate) and CVR (Conversion Rate) are good, that history will be logged by amazon and give better costs in the future. Use email list, directly to the Facebook group, then give away a coupon or a voucher - use this as part of your offer for your Amazon product launch strategy. Sponsored Brand campaign Is the third step, or the fourth campaign. This is a way to get really great exposure. Amazon is focussing on this and going to give more exposure in future. Sellers don't use this well. A targetted sponsored Brand campaign uses the actual target keywords  in the actual headline. Plus pictures of the  item eg: plastic cup Plus landing page shows that. You're aligning everything with customer search term. Usually exact match is best; Phrase match works too. Landing page strategy:  It's not about brand exposure so NOT going to a storefront.

Episode 43 of Serious Sellers Podcast hosts Mike Zagare, a product launch expert who gives specialized advice on Amazon sponsored products and all things Amazon PPC

Mike Zagare and PPC Entourage Amazon selling isn’t new. But doing it well and profitable has been out of reach for a lot of people. Mike Zagare and PPC Entourage have flipped that script, and they’re helping Amazon sellers around the world not just make money… but make a profit.Mike is a serial entrepreneur and recovering physical therapist who now helps other entrepreneurial-minded people turn their selling gig into a serious money maker. For anyone who is sick of the 9-to-5 grind, Mike feels your pain. He was there once. Now he’s taking the tools and tactics that helped him escape that grind and turn a 40-thousand dollar a month side hustle into a 400-thousand dollar a month legitimate business Links: entourage seller community - https://www.facebook.com/groups/ppcentourage/ mike@ppcentourage.comhttps://ppcentourage.com/ PPC EntourageMargins - https://ppcentourage.com/lp-margins/

Some sixty percent of people go to Amazon when they shop for a physical product. If you have one to sell and you're not on Amazon, this episode is for you. In today's product market every seller has got to learn the Amazon ecosystem. Today's guest is the person to turn to when looking to save, grow, and make more money on Amazon. Michael Zagare was doing something he hated for many years. He was ready for a change and finally sold his Physical Therapy practice and began dabbling in internet sales. Amazon FBA was a great fit. Mike now owns PPC Entourage and runs his own profitable Amazon business. PPC Entourage is an Amazon Seller software that analyzes all of your sponsored advertising data and then optimizes everything for you. Today Mike shares his insights from his own selling experience and from helping countless Amazon FBA sellers. Episode Highlights: When you should start optimization. Finding a niche in the marketplace and breaking in. Organic rankings versus paid rankings. Lowering ACOS with optimization. Your average ad spend. How to go about optimizing a paid spend. Sifting through the search terms in order to fine-tune your listing. How much data is needed to draw a good conclusion on a product's optimization. What to look for in opportunities to expand through optimization. Creative tips and strategies to use for sponsored ads. What Amazon sellers can implement today in order to start optimizing. Ways sellers can protect against the competition and dying out. Continual product development and brand building. The importance of the intellectual property portion of your products. Transcription: Joe: So, Mark back in the day … I could say that now because I have gray hair on my chin. Back in the day I learned Google Ad Words I used to spend a little bit of money and eventually grew it and grew it and grew it and grew it. It got to the point that I was spending $50,000 a week on Google Ad Words. I maxed it out and then you know just do that on a monthly basis. And I didn't take any courses and I should have. And I didn't hire any experts and I should have. And I didn't outsource it and I should have. Maybe they didn't exist, I don't know what the issue was, it was probably just inside my head. Today there's almost too many experts and in every possible category and some of them really just take your money. But you had someone on the podcast specifically talking about Amazon sponsored ads which if … folks if you've got a physical product and you're not selling on Amazon simply because you don't think you need to … I personally will not shop for anything other than on Amazon. I will go there first. If I can't find it there I think it doesn't exist. So, I think something like 60% of people looking for a physical product shop on Amazon. So, you've got to learn the Amazon ecosystem and sponsored ads and their marketing and things of that nature. And you had Michael Zagari is that how you pronounce his last name talking about this? Mark: Yes, that's right and he is an Amazon ads expert. And you're right back in my day I don't have the same gray hair mainly because I don't have a chin … I'm sorry a beard, I have a chin. Joe: It's very revealing about how you feel about yourself. Mark: Why do you think we've stopped the video? I have no chin. So, I had Michael on and you're right back in the day it used to be that you could setup campaigns with pretty much every advertising platform. Set them up run them and take a little bit to get them up and going but today really need to be an expert in each of these categories, each of these advertising platforms. Amazon is really no different than that. And what Michael does is he really helps people. He's developed a platform that people can use which will help manage their advertising platform through Amazon. Be able to identify those keywords that maybe they are paying for and add them to this negative keyword list to be able to make their ad spend a lot more efficient. In our conversation which … it's pretty funny actually, so he actually has an Amazon store and they sell litter boxes and other cat things and they're in the video which hopefully we'll get some clips up. That's a note to our editor Chris you've got to get the clips up. His cat was literally like walking around all over the chair behind him and everything else so very, very appropriate. We talked a little bit about the strategies that- Joe: I want to say “ah cute” but I'm not sure if it actually was. Mark: I made a joke that we developed into cat videos here at Quiet Light Brokerage just to get more views. We got over some of the strategies that he's employed over the years to be able to get some really crazy returns on his ad spend. And I don't want to quote them off hand, we'll let you listen to this because there are some solid numbers that he puts out and some solid techniques. We really talked about some other techniques that you can do to help out with your organic rankings as well on Amazon. So, anyone that's an Amazon geek or has a business or mobile business on Amazon put this episode on. We got somebody here who's doing this at a pretty high level and very interesting as far as adding that paid portion and maximizing that paid portion to your acquisition channels. Joe: I think you know even if you think you're an expert at it and you do pretty well listening to other folks that do things maybe just slightly differently in the next 30 minutes you maybe will pick up a nugget that will help boost one of your campaigns or decrease your CPA. Mark: All right Michael thank you for joining me. Mike: Hey glad to be here, what's up guys? Mark: All right let's go ahead and start with an introduction and I'm going to let you go ahead and do that like we usually do. Mike: Sure, yes. So, my name is Mike Zagare. I am a recovering physical therapist and I always lead with that because I was doing something from nine to five that I absolutely hated for many, many years. I love that it's helping out people but it was definitely not my passion or my dream job. I'm a thorough grade entrepreneur and I think that runs in my family. And I realized that as I was going through college that this is just like not what I want to do the rest of my life. So actually, my hair is starting to fall out and I kind of went through and was a physical therapist for 10 years. I started and sold a physical therapy home care practice in that time. Thankfully I no longer have that and I can focus now fulltime on Amazon. It has been an amazing journey along the way and a part of that journey was discovering how to build an Amazon business and how to scale that business and get as much traffic and eyeballs to our listings as possible. And that's why we started working with sellers to help that as well. To help them get as many [inaudible 00:05:31.8] for as sufficiently as possible to their listings. Mark: So, when did you start your first Amazon business? Mike: So, I started in 2015 and at the time I had a bunch of … I had a homecare business and I had a bunch of losing entrepreneurial ideas. Actually, the first time I dipped into Amazon it was started off as eBay and I realized well that's not something I can do full time; it's just too time consuming it's not scalable. And then I tried to do retail and online arbitrage. And if you guys have ever heard of that, it can be profitable but I think you really have to be in the right place at the right time and I had no experience. I ended up ordering hundreds and hundreds of the wrong units on my house and completely shut down the post office in doing that. So, like I really had the energy and the intensity but it really had to be channeled in something that was like … something where it was streamlined. Like Amazon FBA was perfect for me because you get to combine value creation and creativity. Create something that's really, really great and new to the marketplace and then it's much more scalable and it's like kind of out of your hands at that point once it gets to the FBA warehouse. Mark: Sure, so with retail arbitrage you're going out and you're finding this kind of products in other places, ordering them, and putting them into Amazon FBA, right? Mike: Yeah that's retail arbitrage. And online arbitrage is finding discounted deals on sites but then the problem with that is if a lot of people found the same deal. So, by the time you got your inventory over to Amazon your profit margins were gone and then you're left with a lot of inventory. So, I just felt like the model wasn't right for me and Amazon FBA was like lethal … definitely the way to go in terms of selling on Amazon. Mark: Sure, and we've had kind of a hierarchy here at Quiet Light as far as the businesses we like to see on Amazon that we consider to be most sellable with the retail arbitrage obviously being towards the bottom of that list because it really requires that special skill in being able to find products. And like you said the problem with that is there's a lot of arbitragers out there. They are looking for all the same opportunities. Everybody has the same equal opportunity for those and it can be pretty difficult to scale that. Not that it can't be done, I've talked to some people that are doing arbitrage at a really, really high level but it's pretty hard to transfer that as well. So when you're saying that you were doing Amazon FBA are you doing private label or did you create a brand and a product? What … where would you fall on that ecosystem? Mike: Yeah, I do private label and we have a brand that we're building. We sell cat products around litter solutions. We started there and basically, we started with one product that did really, really well and we found a niche in the marketplace, made it better, and then we just were the first ones to the market. And then we reinvested all that cash into other products based on the search term report. So basically, we got into the minds of people who are shopping for our products and you can see what they're actually looking for and what they purchased and sometimes it's not always the same thing. So, we would try to find the search terms that were similar to the products we were selling and then come out with those products because we knew that there was an audience there and we knew we could cross sell. And then it steamed rolled into that okay we have a bunch of litter solutions products, why not cat toys and why not this and why not hospitality item and now we're going to health and skin care as well for pets. So, it's just kind of branching out from there and now we have a brand and we're more focused in on building that brand. We have a community manager, we have all these different channels that we're engaging people on. We're getting Facebook groups, YouTube channels, stuff like that to really build up the brand which I know when you get to sell a business I feel like this is the secret sauce that people probably can utilize. Mark: Right and I would agree that brand … being able to have a good brand set up is towards the top end of that scale, right? So, the arbitrage is kind of at the bottom end because it's really, really tough to sell those businesses. It's really tough to transfer those businesses and a brand you obviously have a protection of the brand and the goodwill that comes with that. And even in the pet space too that's awesome man. I know we don't put up our full interviews anymore, we're hopefully going to putting up some clips but your cat is literally like obviously are behind you so. Mike: Yeah, I locked him in the room so he wouldn't make any noise but yeah, he's here and he's the inspiration behind the whole thing. It was me and him. I was a bachelor when the whole thing started and he's been the … he tests all the products so he's at [inaudible 00:09:39.3]. Mark: So, we're now devolving into the world of cat videos at Quiet Light Brokerage. Mike: There we go. Mark: In order to stealth views videos. All right cool so the heart of what I want to get to let's get into like the real meat and potatoes and that is paid product placement on Amazon. And I think there's a lot that we can really talk about here. And I want to start with just sort of the basics with this. And when I say that when I think about an Amazon business, when I know a lot of our buyers are evaluating an Amazon business they're going to take a look at its organic rankings in Amazon. Obviously, you want to have good organic rankings but there's also a really big role that paid placement can take in any Amazon business and especially from a buying opportunity being able to maximize that just in the same way that we would have organic rankings and Google versus paid rankings they are a little bit different they have different flavors too. I'd like to pick your brain for it in the next 20, 25 minutes here about that whole process of paid products within Amazon. So why don't we just kind of start there … what would you describe the difference and kind of the role maybe that a paid product placement on Amazon should take in an Amazon business? Mike: So, it really depends on your strategy. If you're going and you're launching a new product and you're trying to get of the best visibility on Amazon then paid advertising is the way to do it. You can get top line visibility right from the very beginning. And that's something that we've been really doing really well is because now we have an audience and we do paid advertising and we target people from our list over to Amazon and we have them purchase but we also use the paid advertising to supplement that. We love paid advertising because it gives us massive visibility for specific keywords. And we know what people are shopping for and for those specific terms we want to dominate the marketplace. We want to have what's called the sponsored branding ad which is the very top of the ad. We want to have a sponsored product ad which is basically an ad directly to our listing. And then we want to have the organic placement and we call that the swimming the competition approach. Because now we have a lot of visibility for our major keywords and if people see you two or three or sometimes four times because on sponsored branding ads you can have your image in there a couple of times then you're more likely going to get that sale. And the way we look into it is that we make sure that our … what we call the true ACOS which is the average cost of sale which is our ad spend is about 10% of our … [inaudible 00:12:08.7] margin is about 10%. And as long as that's happening we're cool with that. We want to get as much visibility and as much exposure to our brand as possible. So typically, what we look for is what we call an average cost of sale about 40% or less and then we scale at that level. And if it's affecting our account about 10% in total then we're cool with that. When it starts to get more than that then we start to optimize because there's a lot of ways … you can spend a lot of money on Amazon. You have to know how to optimize the right way otherwise you can lose your shirt. You have so many people on that site. And there's different ways to do that with keyword, bid traces, and negative exacts, negative phrases, that kind of stuff. Also sending traffic to the right listing. There're various things you can do but there's a lot to talk about so I'm interested to get into it. Mark: Well let's back up a little bit here because you threw out a couple of numbers here I just want to clarify here. So, it's a 10% into your margins so what do you mean by that? Mike: So, your ad spends, let's say you're spending $10,000 a month and you're making 100k a month then that's 10% percent right there. Mark: Okay and then you said 40% percent of ACOS. Mike: Yeah, so if you're spending 10k a month, let's say you're spending $1,000 on ad spend then you want to make the fourth … so basically the $2,400 you want to make 1,000. That would be 40% ACOS. So, it's 400 in ad spend to make a thousand return on ad spend. Mark: I got it. Thank you. Okay so let's start with just kind of the how this all works. How do you go about optimizing a paid spend because we get a lot of our buyers who … a lot of our listeners are buyers right? They're going to be inheriting a company that has an existing paid account or some paid advertising going on. Where do you start in that evaluation process to find out what you need to do to be able to optimize it? Mike: So, you start by looking at the search term report to see what people are actually searching for and how much the bid prices are. And there's a couple of different ways to optimize you can do on a keyword level. If a keyword is too expensive and it's really not … it's driving a lot of traffic but it's not doing it at a profitable level then that's just not a good thing. You want to start to lower down that keyword bid price to get a lower cost per click. And you really want to determine how many clicks it's going to take you to get that sale. And if it's too many clicks and your average cost per click is too high then you're simply … unless there's another advantage of getting that traffic, maybe you're getting a lot of return customer. You're selling sport supplements and you got to do 100% ACOS to get them in one time and have them come back again and again and again that would be a good idea of wanting to do that. You could be a little bit more aggressive but for somebody like me who sells cat products typically about 12 to 15% of our customers are return customers so we take that into account. But we try to keep it so that it's within our 40% ACOS because of that. And you have to tailor the keywords to make sure that they're not too expensive and that you're wasting all of your ad spend on keywords that are just draining your ad spend. Mark: Okay. All right so you start with a keyword report and then you look in to see what's driving sales right now, the cost, the areas that you could drive that down right? Mike: Yes. Mark: Okay and then where would you go after that? Mike: So basically, we'd start with the keyword report … search term report and then you would also find the search terms that are really, really not doing well at all. Some of them have zero like sales whatsoever but tons of clicks. And those are the ones that you want to start to do a negative exacter phrase on so that you can start to fine tune who's going to your listing and what you're paying for in terms of your ad spend. So, we use a tool inside of entourage called negative word finder which will tell you the words that are never … that have never been associated to a profitable sale. And you find those and you can do a negative phrase match which means any search term that the customer puts in you're not going to get that exposure to your listing and you're never going to get hit again. If you do it on a campaign level your entire campaign will be sensibly shielded from any time somebody types in that word. And then negative exact is like if you could take the exact search term that's not generating any sales and you could use that as a negative exact so that's why you're not getting any exposure to that that search term in its entirety. Mark: How much … this is exactly the same process that you would use with say Google Ad Words itself like you're taking a look to see what people are searching on, the stuff that's not really related or not really driving the traffic to a site, what have you driving conversions that's within the ad words world, how much data do you think you really need before you can start ruling out certain phrases or certain words and adding those negative words? How long do you have to let it run before you can really know and draw any good conclusions? Mike: There's a lot of factors that go into it; seasonality, how new the product is, is the listing seasoned. Because you can make some decisions early on where a listing doesn't have a lot of reviews and doesn't have a lot of questions that people could ask. People could ask questions on a listing so there's a lot of factors that go into it. Typically like a general rule of thumb it could be 10 clicks without a sale is when you start to make some adjustments and optimizations and that's to a really, really good well-seasoned listing. If it's earlier on then there could be a little bit more leniency in terms of when you start to optimize but really the fundamental thing is you have to have a really good listing. You have to have a solid product. You can't just sell a me-too product that's up there just competing based on price. It's got to have a really good high value to people who are searching for it. So, if you start with that then you can really get a better understanding of when you should start to optimize. But the rule of thumb is basically 10 clicks without a sale is when you would start to do some work. Or 10 clicks with a relatively high ACOS you would start to optimize that cost per click so that it's at a better cost … the bid price is better and not as expensive. Mark: Okay so in this case if we're evaluating a business for sale and taking a look at it one of the first things we'll be looking for that low hanging fruit of hey these guys are wasting money on their product sponsored listings spend right? They've got a lot of keywords that they're paying for. We've received 10 maybe 20 clicks we're not getting any sales from them and that cost is pretty high. So that seems like a pretty low hanging fruit there. When you're evaluating the campaign and let's say that it's pretty clean that way and looks like they're doing a decent job of going through and eliminating those nonproductive keywords, where do you look for or what do you look for opportunities to be able to expand a product that they currently have? Mike: So, there's a lot of opportunities when typically you can see keywords that are performing really, really well within the desired ACOS range. Meaning if you're … let's say you got an ACOS of 15% that means for every $15 you're spending you're making a 100. So, you may be missing out on some of the potential opportunity because your bid price is a little bit too low or Amazon doesn't really … maybe your campaign budgets are a little bit too low. So, you want to give Amazon more room to breathe. You want to basically tell them hey this works out for me you know I want to do this any time of the day. And you would then go ahead and optimize your keyword bid price and also raise your campaign budget so that you can get as much exposure to that opportunity as possible. And now it's a lot easier to see that stuff in bulk with software. You can see all of the individual keywords that are performing really, really well over a given period of time and where they really could use a little bit of a boost in terms of their ad spend. So, you can give that more love and then direct traffic there and then negate it elsewhere. Mark: Okay. Do you ever use paid sponsored listings for anything other than just the direct sales? I mean are there some more creative strategies that people can use with these campaigns to be able to maybe do some other parts of like with their organic rankings or other aspects of their account? Mike: There so many things you can do. Yeah, it's really exciting. There're different things that Amazon is coming out with. Now they just came out for sellers and sellers central sponsored brands, headline search ads. So basically, there's a big … there's a much bigger creative element to that and you can really brand to get massive exposure to your brand doing that. And if you've ever seen on Amazon they're very top ad when you go there. There's a [inaudible 00:19:53.2] to the left, there's a headline, and there's three product images and you can direct your traffic to a storefront which is basically your website on Amazon or you can direct it to a single list of items on Amazon. And there's a whole bunch of strategies to do that. Very creative headlines, you have to be really good at copyrighting, good main images, you have to connect the copy to the main image and to the three main products. It is very simple but I feel like there's a lot of opportunity and a lot of sellers really don't take the time to make a good headline. They just kind of put stuff up there and just kind of set in and forget it. And I think that's a really big headline. It also sets the stage for sponsored products and for organic visibility. It's like the first line of defense when people see your brand and then they see unsponsored products they may not want to click on it and they see you organically. And as long as your numbers are right we find that approach really sets stage for a sale. Mark: All right so you're talking about this again once you could be on multiple places so that people have those multiple touch points with you. Okay what are some of these other strategies? You said that there's lots of opportunities, I want to get in to one of these here and see something that the listeners can take away here as something that they could actually implement today. Mike: Right so if you have a brand I think the biggest opportunity is to dig into your search form report and actually find out what people are looking for. That has been the best opportunity there still that people just don't really dig into that as much as they could. So that's like instant intelligence as to what people are looking for and how you can build and expand your brand. The next opportunity I would say is to really dive into sponsored products and headline search ads because a lot of people … well there's opportunity moreso overseas now with sponsored products it's getting a little bit congested in the USA. Canada, UK, Germany, all of these overseas markets there's plenty of opportunity there. If you have a good product in the US that's an easy way to expand. We're getting better numbers over there in terms of our PPC recently as we are in the US. So that's a killer opportunity. And since the world is really open right now there's … the doors have come down. There's plenty of opportunity out there. But in terms of opportunity really coming up with creative ideas and creative products and really diving into that is the way to go in my opinion. Mark: Are you able to share any creative things that you've seen over the past six months? What's one of the most creative … obviously not explaining or giving away anyone's trade secrets here but what are some of the most creative things you've seen in the last six months? Mike: Yeah so, I like to build a listing that incorporates the entire product line. And this basically is you're getting … you're paying for traffic anyways, you're spending a lot of money to get your people to your site why not cross sell your other products, why not … and there's like five or six ways to do it within your listing that I think a lot of sellers aren't doing. You can have an image that has basically a visual of all the products in your line. A bullet point that explains that this is part of a product in your line. You can have a coupon that allows them to purchase another product in that line for a little bit less money. You could have what's called enhanced brand content now which shows the entire product line and has comparison charts with links to your other products and also you can link people to your storefront. So, I feel like that's the big play right now is to get traffic over but then really build the customer [inaudible 00:23:11.7] retarget them with emails and then get them on your sequence and then go from there. And then launching becomes very simple because you have this entire list. We did that process and we have about 7,000 new emails in one year which doesn't seem like a lot but these are customers who came to our site. They basically gave us their information, they registered for a coupon. They're loyal customers and now we're retargeting and also, they're part of our fanbase and we can grow at that rate. That would be a great thing for us. So that's one tip is to get more exposure to other products in your line. Mark: Okay let's talk a little bit about competition this is something that I hear from a lot of people that are looking at the Amazon space looking to possibly buy but aren't quite sure about it and their number one fear and even among sellers for that matter. What I hear is this kind of worry about competition and taking away from that share that maybe they've built up over the years. What are some ways in your opinion that sellers can start to protect against that slow believe that happens so often with product lines? Mike: Yeah it does happen it really does. I mean there's going to be competition within 60 months or less of whatever you're selling. That happens to us with all of our product lines and it's always been about reinventing and coming up with new stuff. If you're not reinventing I feel like there's the entropy is going to take place and that's just inevitable. Also, just keep in mind that Amazon consistently raises their fees. And then also from a PPC perspective there's more competition so the cost per clicks are going up not down. So constantly squeezing out that margin which is something that you have to be very mindful of. So, the protection mechanism that I feel is the best thing is your audience. If there's so many who is loyal to your product brand outside of Amazon … if someone loves you outside of Amazon they're going to come to Amazon to purchase your products even if it's a little bit more expensive. So, you can maintain your profit margins that way. The other thing is having … going where people typically don't go, so oversized items. Like really, really big items. People that are just usually scared away because the cost per unit to purchase that may be a little bit too expensive and basically there's a less … there's a bigger barrier to entry and it scares more people which I feel like is a bigger opportunity. So, if you combine that and even if you sell five or ten of those a day versus 100 widgets a dollar profit it just pays off that way. I think those are ultimately the mechanism to really scale. Mark: And those are things that we've been emphasizing for years. I'm glad that you said that because it makes me look smarter than I probably actually am. But these things, the less desirable is just one that we see you know not with Amazon businesses alone it's actually with any online business, right? The barrier to entry which might be a little bit scary from a buying standpoint. I remember we had a business that was selling a certification program and a lot of buyers are worried because they we're thinking I don't know anything about this how can I actually teach people how to get certified with it. Well you know what that's protection against competition. And so, when you get into that sort of less desirable niches where you have to solve a problem … and I think that's the big thing if you can figure out a solve a problem that problem is something other people are going to have to deal with as well. That's really key. And you're echoing as well with something that Chad Rubin from Skubana told me on the podcast several episodes ago and that is that continual product development. He made the point that Apple comes out with an iPhone every year and pretty much cars come out with a new car every year. It's not that the previous cars don't work well, they do. They could continue to just produce those ones but they want to create some new excitement among their consumers. And then finally get I know I'm literally just reiterating what you said but I think it's important to do so. Moving that brand so it's not just Amazon centric and dependent but creating that brand and kind of loyal customer base outside of Amazon as well. Mike: Yeah so … and one more thing I want to add to that is intellectual property especially at Amazon. I mean that we … I'll give you guys a quick story. So, we sell cat products and we started selling this cooling pad basically two summers ago. And it was a huge seller; a very seasonal item obviously but it was a huge seller. And then the next summer we got an email from a company saying that they had intellectual property rights to that thing. It basically kicked off everybody on Amazon and they are just doing … just normally you can't … now obviously we can't compete with them. And they're making so much money. So, if there is a product out there that you think is … and I've actually had trouble with this. I'm not … I don't have a lot of experience with this but I've never really come up with a product that is truly patentable but I feel like if there is something, some intellectual property you can get and you have something great on Amazon and there's no other competition because you're the only one man you do really well. Mark: Yeah and nobody thinks about the IP portion until it gets crowded right? I mean that's when you start thinking about IP. At first, it's like hey it's a big pie everybody can have some and then you're like why actually this pie is starting to get a little bit crowded. I'd like to be able to protect my slice. But you're right being able protect what you have through intellectual property is a really, really key thing to do and do it early as well. Mike: Oh yeah and then on Amazon it's almost inevitable you'll come up … there'll be people who will try to get your slice. I mean sooner or later and maybe from random countries and sometimes they don't always play the right way. So, it's important to make sure you have that in feel. Mark: Awesome. All right I feel like we could probably branch into another topic but then we would end up going completely off our existing conversation. So, I'm going to have us wrap up right there. I know that you also started PPC Entourage and that is to help Amazon paid accounts correct? Mike: Yes, it is, yeah. Mark: Okay do you want to tells us just a little about what you're doing over there? Mike: Yeah absolutely so in 2016 is when I … I started my business in 2015. 2016 I spent a lot of time with sponsored products and it was just a pain … it was great because we got a lot of visibility but it was frustrating because it just took forever to get it done. So basically, it's my first experience working with a software … a SaaS business and it has been an amazing experience. Basically, what we did is we made sure that everything that we did to scale our business could be done in like a fraction of the amount of time. So, if you're looking to get more exposure to your Amazon business, if you're looking to spend less on ad spend, if you're looking to optimize in a quick efficient way PPC Entourage can help you do that. Now we have bulk edit tools which allow you to look into campaigns … all of your campaigns all at once to see what those winners are. You can get more money and spend more money on those particular keywords and campaigns. And then also we have something called auto pile which is becoming much more intuitive. Basically, something that goes in every single night looks at your metrics looks at the settings that you place and make sure you calculated adjustments to your keywords so that you're not spending a ton of money on ad spend. It makes adjustments every single night. So that's one of the really cool, we also just launched Spotlight which is our headline search. Basically, our solution to headline search which allows you to create 27 different variations of headline search ads. Anyone who's on seller central knows it's one at a time. It's a huge pain in the butt. It takes forever but this allows you to find the best products. It allows you to find the best images. It allows you to find the best headlines. We have a headline creator. It lets you find 27 different combinations and you can slowly send them off to Amazon over time and then optimize those ads. So that's PPC Entourage and PPC Entourage spotlight and yeah, it's a growing business and we're so excited about where it can go. Mark: Awesome. Well thank you so much for coming on the podcast here and if anyone wants to reach you what's the best way for them to contact you? Mike: Sure, you can go to PPCentourage.com or you can also go and email me at mike@ppcentourage.com. Mark: Awesome. I'll include those links in the show notes. All of those will be at the bottom. Just scroll past the transcript and you'll be able to see it. Thank you so much for coming on and let's have you on again in the future. Mike: All right thanks. Take care Mark.   Links and Resources: PPC Entourage Email Mike  

Today's guest Mike Zagare is a PPC Amazon PPC expert all around amazon selling expert and hopefully we can get a lot of great tips from.

In this episode, I am chatting with Mike Zagare about how he went from working as a physical therapist to launching a business selling physical products on Amazon and how he has grown that into a 7-figure business. And recently, Mike launched his own software called PPC Entourage to help other Amazon sellers get more profit per click when running sponsored ads on Amazon. You can learn more about Mike's business by visiting www.ppcentourage.com/hustletofreedom #Four ways you can support this podcast: Take a screenshot of this podcast and send it to a friend who may like it I am doing a drawing for a free hard copy of The Side Hustle Journal for every 5 iTunes reviews. So if you want a chance to win, leave a rating and review on iTunes or Apple podcasts and send me an email at hello@gritandhustle.co. Detailed instructions on how to do this are at www.gritandhustle.co/review Take your side hustle to the next level by implementing a sales funnel to turn your passive website visitors into paying customer with ClickFunnels, the #1 sales funnel software in the world. You can get a free trial by going to www.gritandhustle.co/profit If you are interested in podcasting, which is the fastest growing content medium in the world, head over to www.gritandhustle.co/podcastingmadeeasy to enroll in my course now. If you have an awesome side hustle that you would like to share with the world, I'd love to have you on my podcast. You can schedule a podcast interview by going to calendly.com/gritandhustleco/guest

Hey everyone! Today I have Mike Zagare, the founder of PPC Entourage on the show. Mike is a serial entrepreneur and recovering physical therapist. After founding and being the driving force behind a very successful in-home physical therapy business for several years, Mike was ready to turn his attention to new opportunities and challenges, so he became an Amazon seller. In January 2016, Mike decided to make Sponsored Ads his number one focus in order to leverage PPC to scale his business from $50K per/m to $250K per/m. He successfully accomplished this objective in less than 7 months by utilizing a new software platform, PPC Entourage, which he and his partners created. This innovative and cutting-edge software has become a true game-changer for the Amazon sellers' community, allowing them to save time and significantly reduce needless Ad spend. When not engaged in his various business ventures, Mike loves spending time outdoors relaxing at the beach, or feeling the adrenaline pumping in the midst of a raging thunderstorm/snowstorm. We also have a special offer for you today where if you go to https://ppcentourage.com/amazonentrepreneur/ you will get your 14 day free trial AND 15% off the entire first year!  I've been using it for about 2 weeks now and it's really changed the game for me and stopped me from hemorrhaging cash! And if you haven't yet, go to www.tazahsan.com/contact and enter the competition for the 2 $100 Amazon gift vouchers by leaving me a review! :) Hope you love this one, talk soon.

In this episode, Mike shares with us his personal journey from a physical therapist to master Amazon seller to PPC Entourage. Mike has focused on growing himself and then expanding from there to grow his business. After spending over 70k on personal development, the payoff came. Mike's company PPC Entourage now assists Amazon sellers to automate some of their bidding strategies. Really fascinating and worth the listen. Enjoy :)

A Conversation with Mike Zagare, Amazon Seller and Founder of PPC Entourage Finding what people need and how to make it better is the topic of conversation for today as we talk about not just making money on Amazon but making a profit. It used to be reasonably easy to sell on Amazon, or so […] The post Finding Products People Need & How To Make Them Better appeared first on Custom Ecommerce Web Development.

Mike Zagare is one of the world’s leading experts on maximizing traffic to Amazon product pages. Mike went all-in on pet products on Amazon and hit it big using pay-per-click (PPC) advertising. Key takeaways: Optimize your spend with products under one brand Craft excellent PPC ads, and Put those ads in front of the right audiences

Mike Zagare is one of the world's leading expert's on maximizing traffic to Amazon product pages. Show Notes A former physical therapist, Mike went all-in on pet products on Amazon and hit it big using pay-per-click (PPC) advertising. Here's some of what Mike had to say about kickstarting success through marketing: Go big under one tent Mike reached his success by focusing on one niche area - pet products. He started with just a few items under one brand name, and expanded to over 40 products under that brand. This lets him get the most out of his marketing spend, since driving traffic to one brand means driving traffic to all his products. Take your marketing spend seriously If you're going to drop money into PPC advertising, do it right! Draft awesome ad copy. Craft great graphics. Make it have the best impact possible right out of the gate. Target the right platforms Facebook is great for building an audience. It's not so great for direct response for Amazon products. Make sure that your PPC ads focus on the right venues for the market reaction you want.   It was great listening to Mike!   Key takeaways: Optimize your spend with products under one brand Craft excellent PPC ads, and Put those ads in front of the right audiences   Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com.   On Facebook On YouTube On LinkedIn On Twitter   Connect with Mike FInd out more about Mike's company, PPCE Academy, at https://ppce.academy/  

Mike Zagare is one of the world’s leading expert’s on maximizing traffic to Amazon product pages... The post How To Drive Amazon Traffic – PPC, International, Google, and Influencers w/ Mike Zagare appeared first on Freedom Fast Lane.

If you're not using Amazon PPC, you might be missing out on sales and missing out on the opportunity that we have. If you are already doing Amazon PPC you might be missing miserably at it. We're gonna tell you why and how you can correct it.

If you're not using Amazon PPC, you might be missing out on sales and missing out on the opportunity that we have. If you are already doing Amazon PPC you might be missing miserably at it. We're gonna tell you why and how you can correct it.