Podcasts about partner portal

Investing in partner portal software is a strategic move and an essential step toward maintaining competitiveness in today's dynamic business environment. By harnessing the power of this digital infrastructure, brands and organizations can unlock the full potential of their partner network, leading to more tremendous success and growth. This podcast explores the many benefits of using partner portal software to create a 24/7 digital infrastructure for managing channel partners, driving brand awareness, increasing sales, and operating more profitably.

Steigen Sie ein, fliegen Sie mit! https://weltwoche.ch/Abonnieren Sie kostenlos den täglichen Newsletter der Weltwoche: https://weltwoche.ch/newsletter/Ukrainisches Partner-Portal des Spiegel ruft zum Mord an Russen auf. Stoppt die pseudogrünen Windmühlen. Russische Akademie der Wissenschaften: Klimawandel nicht menschengemacht. Glarner und die Telefonnummern.Super-Hockey-Nati.Werden Sie jetzt Weltwoche-Abonnent! https://weltwoche.ch/abonnemente/Die Weltwoche auf Social Media:Instagram: https://www.instagram.com/weltwoche/Twitter: https://twitter.com/WeltwocheTikTok: https://www.tiktok.com/@weltwocheFacebook: https://www.facebook.com/DIE.WELTWOCHE Hosted on Acast. See acast.com/privacy for more information.

In this episode, we will explore the key benefits and strategies of partner marketing, and provide practical tips and advice on how to optimize your partner marketing efforts.Partner marketing provides a unique opportunity for businesses to leverage the strengths and resources of their partners to enhance their marketing efforts, reach new audiences, and drive revenue growth. Guest bio: Ben Wright of PartnerFuelOur guest today is one of the most visible members within partnership communities today.  If you're active within partnership posts on LinkedIn, you may have noticed him regularly commenting and leaving helpful tips. After working in partnerships roles such as Director of Partnerships and Business Development, Strategic Partnerships, at a Senior Manager & Director Level,  he quickly embraced a specialization within this space. He set out on his own to help partnership teams overcome their partner marketing challenges at PartnerFuel. From:Fractional leadershipto fractional marketing supportto program designHe can do it all.For the video version of this episode, see here https://youtu.be/0uuiLbmBSXoThis production is brought to you by Magentrix ✨

 The current state and future of partner portals (do we even need them?)Partner engagement challenges: How partner management tech is changing to meet partners where they already are (outside the portal) Hear about what other partner tech providers are doing to meet expectations partners have in the current landscapeFor a video version of this episode, see here: https://www.youtube.com/watch?v=5FkPi5I5wdI  The conversation started on these threads. We'll be addressing the major points brought up by others from these threads https://www.linkedin.com/posts/adampasch_partnerships-partnerexperience-partnersuccess-activity-7039629574317490176-vIDU and https://www.linkedin.com/posts/aaronhowerton_partnerexperience-prms-activity-7039950524846067713-MrpMThen we decided to give it a bigger platform to continue the discussion since these have been long-circulating thoughts in the partnerships space.Hear insights from:Aaron Howerton from Atlassian on why partners don't want to log into your partner portal and other current challenges partners face with PRMsRob Rebholz, CEO of Superglue on how to create better partner experiences and drive portal adoptionPaul Bird, Head Portal Wizard at Magentrix on:the root causes behind a lack of partner engagement with your portal and what you can do about itWhat Magentrix is doing to enable you with partner engagement tools both inside AND outside the portalAnd how Magentrix has pioneered AI-powered PRMs and is leading the way to an AI-powered future in partner management techThis production is brought to you by Magentrix ✨

In the past year alone: “Partner ecosystems” has become the hottest buzzword in the channel space. Forrester reported an even split between channel, direct, and marketplace revenue.And that 90% of IT sales will be partner-assisted before, during, and after a sale.All this to say that the channel looks shockingly different than it did just five years ago.If a vendor's channel team fails to jump on this partner ecosystem trend, will they be left behind?Today's guest is Balthasar Wyss, the Vice President of Customer Success at MerdianLink - a digital lending platform. He brings years of business development wisdom from both sides of the channel and helped earn VC funding and successful IPOs. In this episode, we're going to:Look at how ecosystems affect the channel.And what channel leaders can do differently in the ‘age of ecosystems'.

In this episode, Paul Edwards expands more on the Palo Alto Networks ecosystem and how partners are taking advantage of the accelerated business opportunities that lead to growth across the spectrum of their services and software inside of Palo Alto Network deals. Based on the ebook, Paul shares the reason why partnerships are so effective in terms of revenue and the customer value lifecycle - it's a win-win situation for everyone. Partners sell products and solutions to others and then receive the proper training so customers understand what they're investing in and how valuable it is for their future growth. Learn more in PARTNER SECURITY GROWTH AND VALUE: How Partners Are Creating Services Opportunities with Palo Alto Networks an IDC eBook & infographic available on the partner portal now. About the Guest Paul Edwards is the Director of Software Channels & Ecosystems at IDC, where he focuses solely on providing research-based partner strategy advice to top software and cloud suppliers. Mr. Edwards' job entails a lot of research on vendor and partner dynamics and how they affect go-to-market strategy with partners analyzing business models and practices in the development, execution, and management of effective partner strategies across the ecosystem is part of this. About Palo Alto Networks A global cybersecurity company, Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across cloud, network, and mobile devices. Our mission is to be the cybersecurity partner of choice, protecting our digital way of life. We help address the world's greatest security challenges with continuous innovation that seizes the latest breakthroughs in artificial intelligence, analytics, automation, and orchestration. With the release of enhancements to our award-winning NextWave partner program, we are investing in, growing with, and optimizing for the partner of tomorrow. There has never been a better time to be a Palo Alto Networks NextWave partner! Visit the Partner Portal and get the inside scoop. About the Host Maria Dalasio (she/hers) Previously Global Partner Experience Content Manager now Channel Program Manager, Unit 42 at Palo Alto Networks, Maria works to amplify key channel initiatives by leading new channel strategies and managing all partner-affiliated programmatic efforts for Unit 42. She previously held roles in sales and marketing and graduated with a BBA from the College of Business Administration at Loyola Marymount University in 2014.

In this episode, Paul Edwards sits down with Maria Dalasio (Channel Programs Manager of Unit 42) to understand how partners inside the NextWave Ecosystem are taking advantage of the accelerated business opportunities that lead to growth across the spectrum of their services and software inside of Palo Alto Network deals. For every dollar made at Palo Alto Networks, partner companies make over 4 times that dollar in terms of revenue. Paul Edward gives us the specifics here in this episode, using that information to draw clues at what this could mean for the future of our partnerships. It's filling awesome how easy it is to understand Paul on this subject! To learn more about this, listen here! Piece out! About the Guest Paul Edwards is the Director of Software Channels & Ecosystems at IDC, where he focuses solely on providing research-based partner strategy advice to top software and cloud suppliers. Mr. Edwards' job entails a lot of research on vendor and partner dynamics and how they affect go-to-market strategy with partners analyzing business models and practices in the development, execution, and management of effective partner strategies across the ecosystem is part of this. About Palo Alto Networks A global cybersecurity company, Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across cloud, network, and mobile devices. Our mission is to be the cybersecurity partner of choice, protecting our digital way of life. We help address the world's greatest security challenges with continuous innovation that seizes the latest breakthroughs in artificial intelligence, analytics, automation, and orchestration. With the release of enhancements to our award-winning NextWave partner program, we are investing in, growing with, and optimizing for the partner of tomorrow. There has never been a better time to be a Palo Alto Networks NextWave partner! Visit the Partner Portal and get the inside scoop. About the Host Maria Dalasio (she/hers) Previously Global Partner Experience Content Manager now Channel Program Manager, Unit 42 at Palo Alto Networks, Maria works to amplify key channel initiatives by leading new channel strategies and managing all partner-affiliated programmatic efforts for Unit 42. She previously held roles in sales and marketing and graduated with a BBA from the College of Business Administration at Loyola Marymount University in 2014.

Wenn neue Shopsysteme im DACH Raum starten, ist dies immer für unsere Branche ein spannender Moment. Denn wir sind immer sehr gespannt, welche neuen Features oder USPs präsentiert werden.Meist ist es aber so, dass der Fokus auf einem Land - Deutschland - liegt und Schweiz + Österreich später nachgezogen werden. Bei BigCommerce wird ein etwas anderer Weg gewählt - gestartet im Frühjahr in Deutschland, sind jetzt auch schon Österreich und Schweiz am Radar.Zum Start in Österreich hat Stephan mit Michael Arndt, dem Country Lead DACH darüber gesprochen, wie das Ökosystem und die Partnerlandschaft aufgebaut werden sollen und welche Schritte dafür notwendig sind.Wir wünschen euch viel Spaß mit der aktuellen Folge unseres PodcastsMichael Arndt auf Linkedin: https://www.linkedin.com/in/michael-arndt-marketing-sales/Wichtige Links zu BigCommerce:Manuel Scharf (Partnermanagement): https://www.linkedin.com/in/manuelscharf/Partner Portal: https://www.bigcommerce.at/partner/partner-werden/Informationen zu B2B https://www.bigcommerce.at/losungen/b2b-ecommerce-plattform/Folgenempfehlung:Kennst du schon die Folge E 103: "Innovation heißt einfach mal Machen"? In dieser emotionalen Amazing E-Commerce Podcast spricht Stephan mit Lars Behrendt über die Notwendigkeit von Umsetzungs Geschwindigkeit im Bereich Innovation und warum so viele Unternehmen daran scheitern.Der Amazing E-Commerce Podcast.E-Commerce Know-how zum Hören! Die E-Commerce-Branche ist eine der innovativsten Branchen unserer Wirtschaft. Ob im B2B-, B2C- oder DTC-Bereich – der digitale Vertrieb ist aus dem Alltag nicht mehr wegzudenken. Unsere Branche ist so enorm vielfältig. Es gibt Dienstleister, Agenturen, Händler und jeder versucht sich regelmäßig neu zu erfinden.Die Gäste im Amazing E-Commerce Podcast kommen aus der Praxis und erzählen von ihren Erfahrungen und Erkenntnissen der letzten Jahre. Wir diskutieren, welche Trends sich derzeit festigen und welche auch in den kommenden Jahren relevant sein werden. Außerdem ist es mir wichtig, die Interviewpartner persönlich kennenzulernen.Keine Folge ist gescripted - alle Fragen sind spontan und es soll sich ein Gespräch mit dem Interview Partner entwickeln.https://www.amazing-ecommerce.com

In this episode of The Ultimate Channel Sales Podcast, we bring on Jonathan Deveaux. He has had a successful career driving business growth through partnerships for nearly a decade. From developing strategic partnerships to roles focusing on partner enablement and partner marketing, today he is the VP of Global Alliances and Partnerships at Comforte AG. Topic summary: Whether it's a tech stack involving multiple technologies or just a single platform, having tools to manage your channel sales is a part of forming a channel strategy not to be overlooked. There are a number of things to consider when selecting the tools you should use for managing your channel sales. You want to make sure the tools you select are suitable for the job and provide the performance and functionality you expect. And once you've figured that out, you've got to decide which tools or technologies to actually utilize – no easy feat considering the multitude of options out there. Jonathan discusses how to select the right platform to manage your channel sales including: Best practices for selecting a channel management platform When is a solution necessary for channel management? Which organizations should adopt a channel management tool? Top challenges alleviated by a stellar channel management platform How channel management platforms increase partner engagement Listen to the episode where we'll discuss these topics and more. Read the blog: https://www.magentrix.com/articles/blog/How-to-Select-the-Right-Platform-to-4-5-2022(0:00) Introduction (1:57) Jonathan Deveaux's background in channel sales (4:09) Best practices for selecting a channel management platform (7:30) When is a solution necessary for channel management? (9:28 ) Which organizations should adopt a channel management tool? (11:46) Top challenges alleviated by a stellar channel management platform (14:55) How channel management platforms increase partner engagement (20:13) Top 3 benefits of an excellent channel management platform (25:57) Pitfalls of not having a channel management platform (28:42) Look for a channel management platform that benefits other parts of your organization (30:49) Conclusion  

Our guest today, Kathleen Phillips, has been in channel-related roles for over 20 years. Her portfolio includes leading teams that have generated more than 100 million dollars in new revenue and successfully launched over 35 disruptive products, solutions and services. Today, she is the Head of Global Partnerships and Strategic Alliances at Digital River. Topic summary: The keys to building any relationship where both parties benefit mutually and equally are transparency, commitment and trust. These key concepts should be at the heart of every partner program and every activity in a partner program should lead back to helping flesh out one of these key areas. They are the building blocks for a mutually and equally beneficial partner program, and how you can use them to build yours is the discussion we're going to have in this episode of the Ultimate Channel Sales Podcast. Kathleen discusses how to build a mutually and equally beneficial partner program including: How to show commitment to partners from the start Channel partner training and alignment across the partner organization Shrinking time to revenue and increasing the value of partnerships Partner enablement & incentives Tools for effective partner management Listen to the episode for Kathleen's insights on these topics and more. Read the blog: https://www.magentrix.com/articles/blog/How-to-Build-a-Mutually-Equally-7-4-2022(0:00) Introduction (2:21) Kathleen Phillips' background in channel sales (3:46) How to show commitment to partners from the start? (6:40) Channel partner training and alignment across the partner organization (8:28) Shrinking time to revenue and increasing the value of partnerships (10:17) Partner enablement - make sure your partner is effectively representing you  (13:47) Partner incentives, spiffs & rewards - what's the best approach?  (16:45) MDF & co-op marketing (17:52) Maintaining transparency and trust with partners (19:41) Dedicated partner account managers vs. a team managing partners (21:08) Tools for effective partner management (22:32) What should channel partners do to maintain a mutually beneficial relationship (23:58) The benefits of a partner portal (25:10) What results can you expect from following a symbiotic approach? (26:27) Taking your channel program to the next level (27:49) Conclusion 

Partner Portal: https://cbtseminary.org/partners/ (for password contact Pastor Bobby) Covenant Baptist Theological Seminary: https://cbtseminary.org/ Foundation Church: https://www.foundationfxbg.com/

With a Partner Portal that automates the process of connecting to Microsoft Teams, carriers can brand their service and easily add business users whether they are SMBs or Enterprise. Micah Singer, Managing Director at TeamMate provides an inside glimpse of their TeamMate Connector to Don Witt of The Channel Daily News, a TR publication. Micah Singer Micah also explains the many different ways to integrate a business phone systems to Microsoft Teams. He will help you understand what to look for in a complete solution. For a partner, it is all about the experience and their TeamMate Connector makes it intuitively easy. Micah will also discuss Direct routing and Microsoft’s Graph API. Since TeamMate has announced expansion to Europe and Australia, you will save time and expense in trying to establish the same enhanced global coverage by checking out TeamMate first. If your company is like many, understaffed and trying to stay with or ahead of technology, you should listen in to this podcast.  I think you will find the discussion very insightful. TeamMate has built a unique product in the market and they bring a unique approach to integration. They believe that Microsoft Teams is a great Team Collaboration platform with rich tools for integration which is quickly becoming the preferred workplace for many businesses. It makes sense to smoothly integrate the existing phone system into that workplace. Whether it is a PBX or a SIP Trunk they let Service Providers and businesses quickly add their own softphone and Teams Application into Microsoft Teams. For more information, go to: https://www.teammatetechnology.com/

Making your channel partners sort through everything you have simply to find what they need can make your portal a no-go zone. By creating personalized portals that recognize the variety of roles within partner organizations, channel-first companies are creating engaging and efficient experiences designed to set partners up for success. During this episode, which is a replay of a B2B Sales & Marketing Exchange session, Cindi Johnson, Global Director of Partner Programs at Tanium, discusses how her company is boosting channel engagement—especially among partner sales staff—by creating personalized portal experiences.

Police Cold Case Squad, Chinese Seed Packets, a COVID-19 Partner Portal and a New Coronavirus App for Your Smartphone

Police Cold Case Squad, Chinese Seed Packets, a COVID-19 Partner Portal and a New Coronavirus App for Your Smartphone

Summary:Join host Adam Michalski as he interviews Adam Biehler, VP of Sales at mParticle. Adam offers some great insights given his background at mParticle & Mulesoft (now Salesforce.com). Topics Covered:The different ways to think about partnership organizational structuresHow attribution is critical; not just partner sourced, but also partner influencedThe benefits co-marketing can drive for your org at different company stagesBest practices for utilizing partnerships for the go-to-market teamsWhy partnerships will become even more integral for go-to-market strategyPartner with mParticle:mParticleApply to Partner with mParticleSponsors:Partnership LeadersPartnered.io Subscribe at www.partneredpodcast.com. Interested in joining the podcast? Reach out to hello@partnered.io. 

Making the decision to leave a full-time job to freelance is intimidating—and it’s not the right choice for everyone. Why do some of us choose to freelance ever the stability of a full-time job? What are challenges we faced as we transition into a freelancing career? Most importantly, is the switch to freelancing worth it? Join us for another episode of Freelance Creative Exchange where we ask Joline and Melvin how they found the courage to make the leap from their established careers to becoming their own bosses. They share what they have learnt in hindsight and how full timers can equip themselves to switch to a freelancing career successfully. Watch the full episode here: https://youtu.be/Y_ZUVN8EIDo Catch up on all Freelance Creative Exchanges episodes here: https://creativesatwork.asia/fce/  Listen to the full episode on Spotify, Stitcher or iTunes: https://itunes.apple.com/sg/podcast/freelance-exchange/id1401167998?mt=2   Joline Lim is a passionate designer who specialises in Fashion Design by training, and self-taught in Graphic Design. Aside from design projects, she also strives in her quaint studio, managing her accessories brand, KLACE. https://www.wearklace.com/   Melvin Sng joined HP as their employee in Asia Pacific to help launch their Partner Portal and eCommerce platform globally. He also won the CIO award during his time with HP. He has moved on to be a freelance digital strategist at Lean Brewery. He now manages, wireframes, prototypes and develops web and mobile applications for his clients. https://leanbrewery.com/   - THE FREELANCE CREATIVE EXCHANGE SERIES - The Freelance Creative Exchange Series is our first ever podcast about freelancing by freelancers. Every 2 weeks, we catch up with professionals over coffee at the PIXEL Studio and share stories about freelancing or anything in and around the topic. Each episode is about 30-40 minutes long and available in both podcast and YouTube formats. Hosted by CreativesAtWork co-founders Fanny and Jayce, you will find candid conversations with the creative professionals about freelancing and the gig economy in Singapore & beyond.   FOLLOW US - Facebook: https://www.facebook.com/creativesatworkasia/ - Instagram: https://www.instagram.com/freelancecreativeexchange - Website: https://creativesatwork.asia/fce/   Have some questions, or want to be a guest on Freelance Creative Exchange podcast? Reach out to us at contact@creativesatwork.asia  

The Dell EMC Heroes Program was launched at Dell EMC World 2017. The program is designed to create a technical community between Dell EMC Systems Engineers and our Partners Systems Engineers globally. The Heroes Program is all about you, our partners and connecting you with the latest information on our products, solutions and technologies. Attend Quarterly Heroes Exchange events featuring the latest details on product features, roadmaps, and a solution showcase in your area. Other offerings include a Semi-annual Partner Technology Advisory Board and Annual Partner CTO Summit, the Heroes Program is designed to enable you our partners to fully understand the scope of Dell Technologies and Dell EMC solutions.    I sat down with Patti Moy, Director Dell EMC Heroes Program, to get a mid-year update on the program and what to expect leading into Dell Technologies World and the Global Partner Conference. Patti talked about a holistic approach to Data Center Design, not just storage, not just servers but everything in the Data Center. If you’re a Dell EMC Partner, you can learn more about the Heroes Program on the Partner Portal, from your local Partner SE or by dropping a note to DellEMCHeroesProgram@dell.com; there is also a LinkedIn community here   Get Dell EMC The Source app in the Apple App Store or Google Play, and Subscribe to the podcast: iTunes, Stitcher Radio or Google Play. Dell EMC The Source Podcast is hosted by Sam Marraccini (@SamMarraccini)

For more from Jonathan and Unleash Greatness go to www.unleashg.com For Natan,  email- natan@distyportal.com cell- 514-714-2329 website - www.distyportal.com/financing   Natan Verkhovsky immigrated as a small child from the former Soviet Union to grow up in Calgary, Alberta, then moved with his family to Montreal  when he was 20, to attend Concordia University in Political Science while his Father became the Head Coach of a very young Cirque du Soleil in the late 90's.  Natan studied Mental Training and Medical Hypnotherapy from Dr. Micheal Preston in Phoenix, AZ and received his Medical Hypnotherapist Certification in 1997.  While working with Cirque du Soleil acrobats and artists, it was here that he created the basis for his 30 Day Change for Life program - a workbook with Mental, Physical and Emotional drills, techniques and exercises to get into and stay into, "The Zone".  Natan was very successful in his sales roles at various companies, culminating in his  award-winning performace at Insight, the Fortune 500 I.T. giant.  After selling millions of dollars of I.T. products, Natan left Insight, wrote a 50 page business plan and was awarded a $25,000 Government Grant from Quebec to start the newly incorporated Disty Portal Inc. in 2013.  Disty was short for Distribution and within 8 months of opening the doors, they were ranking in the Top 50 Value-Added Resellers (VARS) in Eastern Canada - directly competing with Natan's old employer.  After introducing Distributor level strategic Cloud partners in 2014, Natan evolved the business into a recurring revenue business model, and rounded out his team with key employees - to which he gave shares of the company and a percentage of the profit - truly empowering his employees and leveraging their desire to succeed and for the benefit of all.  Fast forward to 2016 when enough clients were asking about expansion money financing to cover I.T. and other costs, and Natan listened by opening his Alternative Financing arm of Disty Portal, allowing all kinds of business owners in almost 200 different industries  across North America to receive additional financing.  Millions of dollars of expansion money being given out later, 2017 has brought new strategic partners to the table to leverage the new Partner Portal tracking and reporting proprietary software being created to be launched to the public in 2018, showcasing Innovation, and a true market understanding of both I.T. and Financing for small businesses.

What is the most important feature for partner portal software? Hint: No two partner organizations are exactly alike, and that's something your software must be able to accommodate across a broad range of functions. Partners have different workflows and different needs, and partner portal content should always be relevant to individual partners and specific partner types. Essentially, partners need to have access to the right information at the right time. Can your partner portal software provide that?

The partner portal is possibly the single most important tool for a vendor selling through channel. While channel programs, policies and people are all very important ingredients for partner relationship management, in our digital world a properly built, state-of-the-art partner portal can make the difference between a successful channel program and one that fails. However, the majority of partner portals today never realize their full potential of serving the needs of the channel partners and enabling a vendor to scale its business globally. Why is The post 7 Reasons Why Your Partner Portal Is Not Used appeared first on ZINFI.

If you are selling through the channel, it is probably safe to assume that you have a partner portal. There’s nothing ground-breaking about that. However, this is 2016. Do you know when your partner portal was built and with what technologies? Why does it matter? Well, do you still use a typewriter? I doubt it—typewriters are obsolete. So why would anyone want to use a partner portal built on obsolete software? I’ll have more to say on that later, but before we get into the weeds here, let’s step back for a second and look at the history of partner portals and how they have been built over the years. Past (1985 to 2000) If you were selling through the channel in 1990s, chances are you had an extranet whose purpose was to provide your partners with access to price lists, datasheets, collateral, etc. so that they wouldn’t have to wait for printed materials to arrive. The partner portal software was very basic. Actually, it was essentially a website with external login capabilities connected with some sort of a directory systems that mapped users. That’s about it. Now, during this phase a few companies like Channelware (which actually coined the term “partner relationship management”), Channel Wave and Blue Roads raised millions of dollars in funding to create more sophisticated and functional portals, but they eventually went out of business due to lack of business adoption, lack of complete solution sets, high prices, complicated deployment and a lack of a full web services infrastructure. So despite the fact that several organizations had the right idea, the market was not ready for widespread adoption—or one could argue these companies couldn’t supply what the market needed at that point with their versions of a partner portal software solution. Present (2000 - 2015) Most companies who started in the late 1990s to build and develop partner portal software were not successful and shut down by early to mid-2000s. However, with the explosion of Internet-related businesses in the dot-com boom and the proliferation of enterprise application companies, point solution products tied to incentives management, rewards, rebates, etc. started to evolve. Companies selling through the channel realized that they could use their customer relationship management (CRM) platform to automate some of the workflow as well. So naturally, due to lack of any integrated end-to-end solutions, companies started to patch together partner portal software of various types. However, this patchwork of discrete point solutions created complexity, made the partner experience less than desirable, and made the total cost of ownership unbearable for organizations selling through the channel. Also, due to long buying cycles—and given the past failures of other vendors—very few new vendors for partner portal software entered the marketplace. Most players in the partner portal software space today are left over from the second wave of patched-up solutions and very few have a truly complete vision of what the future of partner portal software will look like. Future (2015-2030) Nils Bohr, a Nobel laureate in physics, was once quoted as saying, “Prediction is very difficult, especially if it’s about the future.” Well, we have also heard that the best way to predict the future is to create it. So I’d like to talk about what we at ZINFI believe about the future of partner portal software and what we are doing to create that future. We believe the future of partner portal software requires seven MAGICAL elements. The partner portal software of the future will be…: Modular: That’s because enterprises are not going to rip and replace their entire infrastructure, and because there will be very few companies who can compete without a fully end-to-end automation platform in place. Adaptive: As companies turn on different modules of the partner portal software, these modules have to fit into an existing infrastructure and have to adapt to data flows on both PC...

What is a partner portal? What are the primary components of today’s partner portal? Where does program content end and relationship automation begin? And why are so many systems needed to make it work (even though in reality we know that most of the elements of the partner portal don’t actually work well together)? In truth, most partner portals today require too much work and too much dependency on subsystems like CRMs and learning management and incentive management tools that are all patched together. We The post Seven Essential Requirements for the Next-Generation Partner Portal appeared first on ZINFI.

Every organization selling through a network of partners; be they resellers, system integrators, agents or franchise holders, struggles with partner engagement. And, one of the main areas of challenge for them is to make a partner log into the partner portal for content consumption and program awareness. There are multiple reasons why partners don’t use a vendor’s partner portal (please see our earlier article on How to Make Your Partner Portal More Partner-Friendly); however, there are simple techniques that you can use to increase partner The post How to Use Social Marketing To Increase Partner Portal Usage appeared first on ZINFI.

At ZINFI, we work for major global brands and every day help thousands of their channel partners improve productivity. This is not as straightforward as it might be. One of the main complaints we hear constantly from channel partners is how hard it is to use most vendors’ partner portals. Yes, a few are great, but most partner portals are complex to understand. When we ask partners what they would like to see in an ideal partner portal, the five things we consistently hear are not surprising, but somehow The post How to Make Your Partner Portal More Partner-Friendly appeared first on ZINFI.

Most partner portals today are a reflection of how the world used to be versus how they need to be. As we talk to our client base and their channel partners, we hear a high level of dissatisfaction with vendor portals, whether it’s the technology platform, ease of use or how the content is uploaded, managed and used. Yet in every aspect of portal management, huge opportunities exist to drive more ROI by lowering cost and increasing usage by making it relevant to partners.We have The post Must-Haves for Your Partner Portal – Part 1 of 2 appeared first on ZINFI.

Winning awards in your industry - recognising your hard work and setting you apart from the rest - is a huge milestone; to win an array demonstrates your expertise to your competitors and clients. One agency scooping award after award is Space 48. Magento Gold Partners and ecommerce experts, the business has grown from its inception as a consultancy in 2008, to building responsive and engaging websites for major online retailers including Charlotte Tilbury, Dawsons, Better Bathrooms and Silent Night. It hosts its clients' websites on UKFast's dedicated servers - optimised for a superior Magento experience. "Serious knowledge of Magento and how it works is extremely important to us," Jon said. "As soon as we met with the team at UKFast, it was apparent they understood the platform better than anyone we'd met before. Now, all our clients' websites are hosted from one server rather than being dotted around. "Whenever we bring a new client on board, we speak to UKFast and we have tonnes of confidence that it understands exactly what we're trying to achieve. Our projects are always very technical and in-depth, but UKFast are just as assured as we are when we try to build a large website." Being such an intensive platform, it's imperative that Magento developers are able to ensure the infrastructure behind it is supportive, even at the busiest of times. It was a successful project with a client who intended to launch a national TV advertising campaign that showed Space 48 it had definitely selected the right hosting provider in UKFast. "High traffic is something we strive for as standard," said Jon. "But we needed to be absolutely sure that the extra traffic the client was going to receive following the advertising wasn't going to hinder the site's performance. Once it went live, there were absolutely huge spikes in traffic; UKFast did everything it could throughout to ensure the solution was prepared, and we delivered the project without a problem. "If the client is happy, we're happy. And since working with UKFast, we've never had anyone be disappointed." As an official UKFast Partner, Space 48 has experienced an endless array of benefits throughout the relationship - something it hadn't reaped in previous partnerships. "Other companies just don't recognise what it is to have that partnership in place," said Jon. "With UKFast, it's so transparent; using the Partner Portal we can see how our referrals are doing and can see the companies being referred to us by UKFast; you can recognise the contribution both businesses are making to the partnership. "Our business grows depending on the new business we bring in, so all we can ask is that UKFast continues to do more of the same, as it's helping us to deliver continually successful projects. It's been a great experience to work together."