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SNAXX is quickly earning her stripes amongst industry taste-makers through her hi-nrg output of trance, techno, melodic techno, and deep house. Her fluid and seamless skills behind the decks are informed by more than 15yrs experience in music, and events. Her pure and unwavering passion for house music, events, and immersive music experiences, has meant that she's found her footing naturally as a DJ. Influenced by artists Job Jobse, Donato Dozzy, John Talabot, Four Tet, Mano Le Tough, and Richie Hawtin, SNAXX has already clocked festival slots at Splendour In The Grass and Let Them Eat Cake, and can add warming the decks for Papa Smurf, and Late Nite Tuff Guy to her quickly expanding list of career achievements. SNAXX has promising things on the horizon into 2023 and beyond. @susiesnaxx ==================================================== Goodroom Every Sunday in Feb, 7PM - 3AM Electric Monthly Lineup: AFOM, SNAXX, Gumm, Elliott Creed + Secret International www.facebook.com/events/137666414…376664163124328/ Novel & Nights Like This Presents Sven Väth (3hrs) Fri 17th Feb, 9PM - 2AM Liberty Hall, Sydney Lineup: Sven Väth + Maurizio Schmitz www.facebook.com/events/796862878088453/ Smalltown with Sven Vath, Adana Twins + PARIS Sun 19th Feb, 3:00PM - 11:00PM PICA Lineup: Sven Väth, Adana Twins, PARIS, Emma Renée b2b Clare Choveaux, Fosters, Fraser & Kyle, Gumm, Nick Young & Rob Anthony, Ricky Nord b2b Willem + SNAXX www.facebook.com/events/5413212928802230/ Novel Takeover - Bloom Sat 4th Mar, 10PM - 4AM Bloom Geelong Lineup: Bella Claxton, Gumm, Marli, Mordi + Willem www.facebook.com/events/1342076263279954/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
Fraser is a Melbourne/Naarm based DJ exploring the realms of House, Techno, Prog, Trance and more. Recently making his debut on the festival circuit playing at Beyond The Valley 2022 on the Dr Dan's & Schmall Klub stages, he is a frequent selector at Xe54, and has had notable warm-up sets before artists Rebūke, Antigone and Julia Govor. Making a name for himself at beloved nightclubs Revolver Upstairs, New Guernica, Bourke St Courtyard + Colour Club, this mix of his delves into sounds that are optimal for any late nite antics - a sound that Fraser has got down pat. Enjoy. @frvsxr ==================================================== Goodroom Every Sunday in Feb, 7PM - 3AM Electric Monthly Lineup: AFOM, SNAXX, Gumm, Elliott Creed + Secret International www.facebook.com/events/137666414…376664163124328/ REACT with Claire Morgan Fri 10th of Feb, 10PM - 5AM Bourke Street Courtyard Lineup: Claire Morgan, Cybernet, Dává, Kaytseng, Meja, Missé, Willem + Yancy www.facebook.com/events/701980978257799/ Novel & Nights Like This Presents Sven Väth (3hrs) Fri 17th Feb, 9PM - 2AM Liberty Hall, Sydney Lineup: Sven Väth + Maurizio Schmitz www.facebook.com/events/796862878088453/ Smalltown with Sven Vath, Adana Twins + PARIS Sun 19th Feb, 3:00PM - 11:00PM PICA Lineup: Sven Väth, Adana Twins, PARIS, Emma Renée b2b Clare Choveaux, Fosters, Fraser & Kyle, Gumm, Nick Young & Rob Anthony, Ricky Nord b2b Willem + SNAXX www.facebook.com/events/5413212928802230/ Novel Takeover - Bloom Sat 4th Mar, 10PM - 4AM Bloom Geelong Lineup: Bella Claxton, Gumm, Marli, Mordi + Willem www.facebook.com/events/1342076263279954/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
Naarm based artist Tim Koren exists solely for the crowd's pleasure. Weaving a multi-genre experience that aims to leave a lasting imprint on all those involved, Tim reads and controls the audience and setting to create a unique and dynamic journey. As a selector, his understanding of dance floors has seen him feature on the lineups of festivals such as Babylon, Earthcore, Interstellar Groove, LTEC and Piknic Electronik. He has also been a long-time feature in Melbourne's club scene, with regular parties hosted at Revolver Upstairsunder his brand Vanishing Point, and residencies at clubs such as POOF DOOF. This mix is an exquisite fusion of Tim's signature style. Dig in. @timkoren ==================================================== Goodroom Every Sunday in Feb, 7PM - 3AM Electric Monthly Lineup: AFOM, SNAXX, Gumm, Elliott Creed + Secret International https://www.facebook.com/events/1376664146457663/1376664163124328/ REACT with Claire Morgan Fri 10th of Feb, 10PM - 5AM Bourke Street Courtyard Lineup: Claire Morgan, Cybernet, Dává, Kaytseng, Meja, Missé, Willem + Yancy www.facebook.com/events/701980978257799/ Novel & Nights Like This Presents Sven Väth (3hrs) Fri 17th Feb, 9PM - 2AM Liberty Hall, Sydney Lineup: Sven Väth + Maurizio Schmitz www.facebook.com/events/796862878088453/ Smalltown with Sven Vath, Adana Twins + PARIS Sun 19th Feb, 3:00PM - 11:00PM PICA Lineup: Sven Väth, Adana Twins, PARIS, Emma Renée b2b Clare Choveaux, Fosters, Fraser & Kyle, Gumm, Nick Young & Rob Anthony, Ricky Nord b2b Willem + SNAXX www.facebook.com/events/5413212928802230/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
While known for his fondness of electro and all things Detroit, Osprey truly finds his passion in anything that can consistently keep the funk. From the wonkier sounds of UK bass, to rhythmic analog breaks, what is most important for him is maximising dancefloor energy with music that stands out in a club environment. Importantly, to ensure progressiveness of his sound, DJ Osprey aims to look beyond the current trends to find a sound that is equally as immersive as it is interesting. Having co-founded the Naarm based Synesthetic imprint, he has been able to involve himself with some of Melbourne's best selectors and has supported the likes of DJ Gigola, Kessler and Simo Cell. @djospreyinbound ==================================================== Goodroom with Kate Stein + Tom Trago [NE] Sun 29th Jan, 7PM - 3AM Electric Lineup: Kate Stein, Tom Trago, ELBAIN + Shanti www.facebook.com/events/718984256240786/ REACT with Claire Morgan Fri 10th of Feb, 10PM - 5AM Bourke Street Courtyard Lineup: Claire Morgan, Cybernet, Dává, Kaytseng, Meja, Missé, Willem + Yancy www.facebook.com/events/701980978257799/ Novel & Nights Like This Presents Sven Väth (3hrs) Fri 17th Feb, 9PM - 2AM Liberty Hall, Sydney Lineup: Sven Väth + Maurizio Schmitz www.facebook.com/events/796862878088453/ Smalltown with Sven Vath, Adana Twins + PARIS Sun 19th Feb, 3:00PM - 11:00PM PICA Lineup: Sven Väth, Adana Twins, PARIS, Emma Renée b2b Clare Choveaux, Fosters, Fraser & Kyle, Gumm, Nick Young & Rob Anthony, Ricky Nord b2b Willem + SNAXX www.facebook.com/events/5413212928802230/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
Mordi is quickly becoming one of Naarm's most promising up-and-coming selectors. Her staple sets at festivals and clubs Beyond The Valley, Xe54, Colour Club & Glamorama have become some of the more talked about in recent times, with her signature blend of prog trance-tipped grooves, and piano prominent house, continuing to capture the attention of punters and promoters afar. @heidi-morris-753164150 ==================================================== Novel & Nights Like This Presents Sven Väth (3hrs) Fri 17th Feb, 9 PM - 2 AM Liberty Hall, Sydney Lineup: Sven Väth + Maurizio Schmitz www.facebook.com/events/796862878088453/ REACT with Claire Morgan Fri 10th of Feb, 10 PM - 5 AM Bourke Street Courtyard Lineup: Claire Morgan, Cybernet, Dává, Kaytseng, Meja, Missé, Willem + Yancy www.facebook.com/events/701980978257799/ Smalltown with Sven Vath, Adana Twins + PARIS Sun 19th Feb, 3 PM - 11 PM PICA Lineup: Sven Väth, Adana Twins, PARIS, Emma Renée b2b Clare Choveaux, Fosters, Fraser & Kyle, Gumm, Nick Young & Rob Anthony, Ricky Nord b2b Willem + SNAXX www.facebook.com/events/5413212928802230/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
BABY MONET is a vinyl and digital deejay from Adelaide/Kaurna, South Australia who has proven their skill and versatility in the last few years. With experience playing everywhere from intimate club shows to large-scale events, BABY MONET hones the art of mixing new and old tracks with effortless ease. Mixing a range of genres from house, funk, techno, jungle, trance, breakbeat and jazz, she has supported the likes of Cinthie, Partiboi69, X Club., Foura, and Motez. Recently joining us at our Novel & ATET takeover showcase, this Novelcast from BABY MONET delivers 100 minutes of tasteful house, UKG, and electronic. @babymonet ==================================================== Novel Takeover - Waxyard (Day Party) Sun 15th Jan, 2PM - 10PM Waxyard, Geelong Lineup: Bella Claxton, Gumm, Marli, Willem + more www.facebook.com/events/1103959466945541 Novel & Nights Like This Presents Sven Väth (3hrs) Fri 17th Feb, 9PM - 2AM Liberty Hall, Sydney Lineup: Sven Väth + Maurizio Schmitz www.facebook.com/events/796862878088453/ REACT with Claire Morgan Fri 10th of Feb, 10:00PM - 5:00AM Bourke Street Courtyard Lineup: Claire Morgan, Cybernet, Dává, Kaytseng, Meja, Missé, Willem + Yancy www.facebook.com/events/701980978257799/ Smalltown with Sven Vath, Adana Twins + PARIS Sun 19th Feb, 3:00PM - 11:00PM PICA Lineup: Sven Väth, Adana Twins, PARIS, Emma Renée b2b Clare Choveaux, Fosters, Fraser & Kyle, Gumm, Nick Young & Rob Anthony, Ricky Nord b2b Willem + SNAXX www.facebook.com/events/5413212928802230/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
KingdomTalks - The Importance of Wisdom for Young People with Dr. Rob Anthony (Young People Series) About Dr. Rob Anthony A father and husband, an educator, an author, a school administrator, a historian, a theologian, a cancer survivor, and a U.S. Navy Corpsman.truthenlightensme.comtruthenlightensmellc@gmail.comInformation is TransformationWisdom is DeliveranceTruth is FreedomShare4Christ for Souls4ChristWe are a podcast program that engages in having discussions, dialogues, presentations, questions, teachings, reviews & Interviews on essential biblical and Christian themes and inputs on matters of life.Connect with KG https://kingdomgracedynamics.comhttps://linktr.ee/KingdomGrace
KingdomTalks - Follow What God Puts In Your Heart with Dr. Rob Anthony (Calling and Ministry Series) About Dr. Rob Anthony A father and husband, an educator, an author, a school administrator, a historian, a theologian, a cancer survivor, and a U.S. Navy Corpsman.truthenlightensme.comtruthenlightensmellc@gmail.comInformation is TransformationWisdom is DeliveranceTruth is FreedomShare4Christ for Souls4ChristWe are a podcast program that engages in having discussions, dialogues, presentations, questions, teachings, reviews & Interviews on essential biblical and Christian themes and inputs on matters of life.Connect with KG https://kingdomgracedynamics.comhttps://linktr.ee/KingdomGrace
JARV!S is a queer DJ based in Naarm, who's musical soundscape traverses many decades and genres. Known for his high energy and playful presence behind the decks, JARV!S' sound can not be pinned down to just one sound, but you can always expect him to introduce you to gyrating balearic, thumping disco and house tracks that have a strong focus on groove. In this mix JARV!S expertly showcases his musical range, beginning with a down-tempo and soulful rhythm that builds and builds, as he takes you on a journey to euphoria. A warm and vibrant final Novelcast to wrap up 2022. Enjoy. @jarvis-exclamation-mark ====================================================== Let Them Eat Cake NYD 2023 Sun 1st Jan 2023, 12PM - 10:30PM Werribee Mansion Lineup: ANNA . Bonobo (DJ) . DJ Koze . Elkka . Gerd Janson . KiNK (Live) . Kornél Kovács . Moxie . Papa Smurf . PARIS . Shanti Celeste . Skin On Skin . Stephan Bodzin (Live) . X CLUB. www.facebook.com/events/1218107515591386/ Goodroom - NYD Festival After Party Sun 1st January, 9:00PM - 3:00AM Electric Lineup: Nick Young & Rob Anthony, Nicole Kots + Rachel May https://www.facebook.com/events/1608528579584464/ smalltown with Stephan Bodzin (Live), Luna Semara + Gumm, Fri 6th Jan, 6:00PM - 1:00AM Melbourne Pavillion Lineup: Stephan Bodzin (Live), Luna Semara, Gumm, Black Dave, Emma Renée, MINA b2b Huey Madden, Mordi, Tyff + Wolftrax www.facebook.com/events/498051128807423/ Novel Presents ANNA Fri 6th Jan, 10:00PM - 5:00AM Brown Alley Lineup: ANNA, Bella Claxton, Ricky Nord, Pat De Ruiter, Spargo, Tali, Valerie + more www.facebook.com/events/574069857871535/ Novel & Nights Like This Presents ANNA, Luna Semara + Stephan Bodzin (Live) Sat 7th Jan, 1PM - 9PM ivy Courtyard, Sydney Lineup: ANNA, Luna Semara, Stephan Bodzin (Live), Gumm + more www.facebook.com/events/435204102149184/ Novel & Nights Like This Presents DJ Koze + Gerd Janson Sat 7th Jan, 9PM - 2AM Roundhouse, Sydney Lineup: DJ Koze, Gerd Janson, BRIA + Marli www.facebook.com/events/561042209150230/ Novel Presents DJ Koze + Gerd Janson Sun 8th Jan, 3PM - 12AM Bourke Street Courtyard Lineup: DJ Koze, Gerd Janson, Amber Ferraro b2b Crozier, Cory Gia, Jack Colletta, Jordan Alexander, Le Clobber, Marli, Nicole Kots, Ruby, Tophatmatt, Wolftrax + Valerie www.facebook.com/events/1341679266646713/ Novel & Nights Like This Presents Sven Väth (3hrs) Fri 17th Feb, 9PM - 2AM Liberty Hall, Sydney Lineup: Sven Väth + Maurizio Schmitz www.facebook.com/events/796862878088453/ REACT with Claire Morgan Fri 10th of Feb, 10:00PM - 5:00AM Bourke Street Courtyard Lineup: Claire Morgan, Cybernet, Dává, Kaytseng, Meja, Missé, Willem + Yancy https://www.facebook.com/events/701980978257799/ Smalltown with Sven Vath, Adana Twins + PARIS Sun 19th Feb, 3:00PM - 11:00PM PICA Lineup: Sven Väth, Adana Twins, PARIS, Emma Renée b2b Clare Choveaux, Fosters, Fraser & Kyle, Gumm, Nick Young & Rob Anthony, Ricky Nord b2b Willem + SNAXX www.facebook.com/events/5413212928802230/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
Melbourne based DJ and producer BINOFSKI has always had a long-standing obsession with hard-house grooves and raw underground production aesthetics. His sound has an appreciation of all things Detroit, Chicago and UK house with a drenching of club-ready 4x4 grooves and 90's Acid. His monthly UNCUT RHYTHM DJ sets are a brew of groovy jackin' house and upfront underground tech through to bumpy garage and snippets of lofi. In the studio BINOFSKI utilizes his own unique approach that connects the dots with his sound as a DJ. Groove-focused and addicted to hardware, you can expect a sound heavily derived from analogue synths and drum machines that's deep, groovy and has a distinct 90's house flavour. His less-is-more approach is a driving factor that helps him stay focused on what is really the most important element to his music: The Groove. @binofski ====================================================== Let Them Eat Cake NYD 2023 Sun 1st Jan 2023, 12PM - 10:30PM Werribee Mansion Lineup: ANNA . Bonobo (DJ) . DJ Koze . Elkka . Gerd Janson . KiNK (Live) . Kornél Kovács . Moxie . Papa Smurf . PARIS . Shanti Celeste . Skin On Skin . Stephan Bodzin (Live) . X CLUB. www.facebook.com/events/1218107515591386/ smalltown with Stephan Bodzin (Live), Luna Semara + Gumm, Fri 6th Jan, 6:00PM - 1:00AM Melbourne Pavillion Lineup: Stephan Bodzin (Live), Luna Semara, Gumm, Black Dave, Emma Renée, MINA b2b Huey Madden, Mordi, Tyff + Wolftrax www.facebook.com/events/498051128807423/ Novel Presents ANNA Fri 6th Jan, 10:00PM - 5:00AM Brown Alley Lineup: ANNA, Bella Claxton, Ricky Nord, Pat De Ruiter, Spargo, Tali, Valerie + more www.facebook.com/events/574069857871535/ Novel & Nights Like This Presents ANNA, Luna Semara + Stephan Bodzin (Live) Sat 7th Jan, 1PM - 9PM ivy Courtyard, Sydney Lineup: ANNA, Luna Semara, Stephan Bodzin (Live), Gumm + more www.facebook.com/events/435204102149184/ Novel & Nights Like This Presents DJ Koze + Gerd Janson Sat 7th Jan, 9PM - 2AM Roundhouse, Sydney Lineup: DJ Koze, Gerd Janson, BRIA + Marli www.facebook.com/events/561042209150230/ Novel Presents DJ Koze + Gerd Janson Sun 8th Jan, 3PM - 12AM Bourke Street Courtyard Lineup: DJ Koze, Gerd Janson, Amber Ferraro b2b Crozier, Cory Gia, Jack Colletta, Jordan Alexander, Le Clobber, Marli, Nicole Kots, Ruby, Tophatmatt, Wolftrax + Valerie www.facebook.com/events/1341679266646713/ Novel & Nights Like This Presents Sven Väth (3hrs) Fri 17th Feb, 9PM - 2AM Liberty Hall, Sydney Lineup: Sven Väth + Maurizio Schmitz www.facebook.com/events/796862878088453/ Smalltown with Sven Vath, Adana Twins + PARIS Sun 19th Feb, 3:00PM - 11:00PM PICA Lineup: Sven Väth, Adana Twins, PARIS, Emma Renée b2b Clare Choveaux, Fosters, Fraser & Kyle, Gumm, Nick Young & Rob Anthony, Ricky Nord b2b Willem + SNAXX www.facebook.com/events/5413212928802230/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
Huey Madden has sunk his teeth into the Naarm music community better than most. Hailing from country Victoria, his relocation to the city has seen him at the forefront of the dance music community, particularly with his co-created series 188Naarm. Curating sets that traverse trance, ghetto house, breakbeat, garage and prog-house, he has laid down music at some of the cities best watering holes - The Gasometer, New Guernica, Dr Morse, and more than a few Novelcast showcases. Within this mix, you can expect Huey's usual concoction of spacey soundscapes, catchy leads and fast basslines. More than enough room to launch. Dig in. @hueymad ====================================================== Novel & ATET Present Cassettes For Kids Sat 17th Dec, 1:00PM - 1:00AM ATET Lineup: Cassettes For Kids, Baby Monet, Bella Claxton, Black Dave, JARV!S + Marli www.facebook.com/events/1235736520335258/ Goodroom with Bella Claxton Sun 18th Dec, 7:00PM - 3:00AM Electric Lineup: Bella Claxton, Black Dave, JOVE, Kelly Tee + SNAXX https://www.facebook.com/events/5965558753506592/ Let Them Eat Cake NYD 2023 Sun 1st Jan 2023, 12PM - 10:30PM Werribee Mansion Lineup: ANNA . Bonobo (DJ) . DJ Koze . Elkka . Gerd Janson . KiNK (Live) . Kornél Kovács . Moxie . Papa Smurf . PARIS . Shanti Celeste . Skin On Skin . Stephan Bodzin (Live) . X CLUB. www.facebook.com/events/1218107515591386/ smalltown with Stephan Bodzin (Live), Luna Semara + Gumm, Fri 6th Jan, 6:00PM - 1:00AM Melbourne Pavillion Lineup: Stephan Bodzin (Live), Luna Semara, Gumm, Black Dave, Emma Renée, MINA b2b Huey Madden, Mordi, Tyff + Wolftrax https://www.facebook.com/events/498051128807423/ Novel Presents ANNA Fri 6th Jan, 10:00PM - 5:00AM Brown Alley Lineup: ANNA, Bella Claxton, Ricky Nord, Pat De Ruiter, Spargo, Tali, Valerie + more https://www.facebook.com/events/574069857871535/ Novel & Nights Like This Presents ANNA, Luna Semara + Stephan Bodzin (Live) Sat 7th Jan, 1PM - 9PM ivy Courtyard, Sydney Lineup: ANNA, Luna Semara, Stephan Bodzin (Live), Gumm + more www.facebook.com/events/435204102149184/ Novel & Nights Like This Presents DJ Koze + Gerd Janson Sat 7th Jan, 9PM - 2AM Roundhouse, Sydney Lineup: DJ Koze, Gerd Janson, BRIA + Marli www.facebook.com/events/561042209150230/ Novel & Nights Like This Presents Sven Väth (3hrs) Fri 17th Feb, 9PM - 2AM Liberty Hall, Sydney Lineup: Sven Väth + Maurizio Schmitz www.facebook.com/events/796862878088453/ Smalltown with Sven Vath, Adana Twins + PARIS Sun 19th Feb, 3:00PM - 11:00PM PICA Lineup: Sven Väth, Adana Twins, PARIS, Emma Renée b2b Clare Choveaux, Fosters, Fraser & Kyle, Gumm, Nick Young & Rob Anthony, Ricky Nord b2b Willem + SNAXX www.facebook.com/events/5413212928802230/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
Ruby has been DJing between Adelaide/Kaurna and Melbourne/Naarm for 5 years now, whilst also curating parties of her own under the name ‘Lush'. Fittingly, now based in the lush town of Halls Gap in The Grampians where this mix was recorded, her preferred selection varies across the realms of deep and melodic, to minimal and progressive house and techno, however, not restricted to any specific genres. This particular mix is a reflection of life in the past few months, with the serene calmness of country living, along with time spent in the high-energy city of Melbourne. @rrruuubyy ====================================================== ALWAYS LIVE & Novel Present Caribou (Live) - Forum Melbourne Sun 11th Dec, 7PM - 10:30PM Forum Melbourne Lineup: Caribou (Live) + Marli www.facebook.com/events/470204424972581/ ALWAYS LIVE & Novel Present Caribou (Live) - Forum Melbourne - 2nd Show Mon 12th Dec, 7PM - 10:30PM Forum Melbourne Lineup: Caribou (Live) + Marli www.facebook.com/events/1247529916025405/ Novel & ATET Present Cassettes For Kids Sat 17th Dec, 1:00PM - 1:00AM ATET Lineup: Cassettes For Kids, Baby Monet, Bella Claxton, Black Dave, JARV!S + Marli www.facebook.com/events/1235736520335258/ Let Them Eat Cake NYD 2023 Sun 1st Jan 2023, 12PM - 10:30PM Werribee Mansion Lineup: ANNA . Bonobo (DJ) . DJ Koze . Elkka . Gerd Janson . KiNK (Live) . Kornél Kovács . Moxie . Papa Smurf . PARIS . Shanti Celeste . Skin On Skin . Stephan Bodzin (Live) . X CLUB. www.facebook.com/events/1218107515591386/ Novel & Nights Like This Presents ANNA, Luna Semara + Stephan Bodzin (Live) Sat 7th Jan, 1PM - 9PM ivy Courtyard, Sydney Lineup: ANNA, Luna Semara, Stephan Bodzin (Live), Gumm + more www.facebook.com/events/435204102149184/ Novel & Nights Like This Presents DJ Koze + Gerd Janson Sat 7th Jan, 9PM - 2AM Roundhouse, Sydney Lineup: DJ Koze, Gerd Janson, BRIA + Marli www.facebook.com/events/561042209150230/ Novel & Nights Like This Presents Sven Väth (3hrs) Fri 17th Feb, 9PM - 2AM Liberty Hall, Sydney Lineup: Sven Väth + Maurizio Schmitz www.facebook.com/events/796862878088453/ Smalltown with Sven Vath, Adana Twins + PARIS Sun 19th Feb, 3:00PM - 11:00PM PICA Lineup: Sven Väth, Adana Twins, PARIS, Emma Renée b2b Clare Choveaux, Fosters, Fraser & Kyle, Gumm, Nick Young & Rob Anthony, Ricky Nord b2b Willem + SNAXX www.facebook.com/events/5413212928802230/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
Disc Pig is a producer and DJ from Naarm, aswell as a resident at the local oolstay collective. Leaning into rave inspired sounds of techno, a set from Disc Pig distinguishes itself as fast and energetic, but also holds groove-heavy rhythms incorporating an array of lighter, house oriented genres. With releases on Naarm-based label Backpocket Slammers, his most recent self-released project ‘Return 2 Naz' is a stunning example of his signature sound - one with hard-hitting percussive breaks, and ethereal pads. Lean into this expert mix from Disc Pig, featuring more than a few unreleased tracks. @disc-pig ====================================================== ALWAYS LIVE & Novel Present Caribou (Live) - Forum Melbourne Sun 11th Dec, 7PM - 10:30PM Forum Melbourne Lineup: Caribou (Live) + Marli www.facebook.com/events/470204424972581/ ALWAYS LIVE & Novel Present Caribou (Live) - Forum Melbourne - 2nd Show Mon 12th Dec, 7PM - 10:30PM Forum Melbourne Lineup: Caribou (Live) + Marli www.facebook.com/events/1247529916025405/ Novel & ATET present Cassettes For Kids Sat 17th Dec, 1PM - 1AM ATET Lineup: Cassettes For Kids, Baby Monet, Bella Claxton, Black Dave, JARV!S + Marli https://www.facebook.com/events/1235736520335258/ Let Them Eat Cake NYD 2023 Sun 1st Jan 2023, 12PM - 10:30PM Werribee Mansion Lineup: ANNA . Bonobo (DJ) . DJ Koze . Elkka . Gerd Janson . KiNK (Live) . Kornél Kovács . Moxie . Papa Smurf . PARIS . Shanti Celeste . Skin On Skin . Stephan Bodzin (Live) . X CLUB. www.facebook.com/events/1218107515591386/ Novel & Nights Like This Presents DJ Koze + Gerd Janson Sat 7th Jan, 9PM - 2AM Roundhouse, Sydney Lineup: DJ Koze, Gerd Janson, BRIA + Marli www.facebook.com/events/561042209150230/ Novel & Nights Like This Presents Sven Väth (3hrs) Fri 17th Feb, 9PM - 2AM Liberty Hall, Sydney Lineup: Sven Väth + Maurizio Schmitz www.facebook.com/events/796862878088453/ smalltown with Sven Väth, Adana Twins + PARIS Sun 19th Feb, 3PM - 11PM PICA Lineup: Sven Väth, Adana Twins, PARIS, Emma Renée b2b Clare Choveaux, Fosters, Fraser & Kyle, Gumm, Nick Young & Rob Anthony, Ricky Nord b2b Willem + SNAXX https://www.facebook.com/events/5413212928802230/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
Corners is a New Zealand based producer, deejay, and the head honcho of twominds records. He has a diverse style; drawing on ambient, electro, and 90s house, which he has been showcasing at clubs and festivals throughout Aotearoa for a number of years. In August, he released his debut EP; ‘Retrovision', the inaugural effort on twominds records. This mix is an ode to house music. Corners showcases his love for chunky percussion and the unpolished sound of 90's house, featuring two of his own unreleased originals. @liam-cullen-3 ====================================================== Novel & ATET present Paris Sun 13th November, 1PM - 11PM ATET, 1 N Wharf Rd, Docklands Lineup: PARIS, Gumm, Mode B, Nick Young & Rob Anthony + SNAXX www.facebook.com/events/5255779094532838 Goodroom with Nick Young & Rob Anthony Sun 13th Nov, 7:30PM - 3:00AM Electric Lineup: Nick Young & Rob Anthony, Bosco, Jimmy Danger + SNAXX www.facebook.com/events/486390553453525/ Nights Like This with Dusky, Marcel Dettmann + SPFDJ Fri 18th Nov, 10PM - 5AM Home The Venue Lineup: Dusky, Marcel Dettmann, SPFDJ, Bella Claxton, James Pepper, Willem + more www.facebook.com/events/1246917529456614/ smalltown Street Rave with Dusky, Marcel Dettmann + SPFDJ Sat 19th Nov, 12PM - 10PM Graham St, Port Melbourne Lineup: Dusky, Marcel Dettmann, SPFDJ, X-Coast, Emma Renée + Yarra www.facebook.com/events/1024871358159337 Goodroom with YokoO Sun 20th Nov, 7:30PM - 3:00AM Electric Lineup: YokoO, Mordi, Nick Young & Rob Anthony + Nicole Kots www.facebook.com/events/678554366973064/ ALWAYS LIVE & Novel Present Caribou (Live) - Forum Melbourne Sun 11th Dec, 7PM - 10:30PM Forum Melbourne Lineup: Caribou (Live) + Marli www.facebook.com/events/470204424972581/ ALWAYS LIVE & Novel Present Caribou (Live) - Forum Melbourne - 2nd Show Mon 12th Dec, 7PM - 10:30PM Forum Melbourne Lineup: Caribou (Live) + Marli www.facebook.com/events/1247529916025405/ Let Them Eat Cake NYD 2023 Sun 1st Jan 2023, 12PM - 10:30PM Werribee Mansion Lineup: ANNA . Bonobo (DJ) . DJ Koze . Elkka . Gerd Janson . KiNK (Live) . Kornél Kovács . Moxie . Papa Smurf . PARIS . Shanti Celeste . Skin On Skin . Stephan Bodzin (Live) . X CLUB. www.facebook.com/events/1218107515591386/ Novel & Nights Like This Presents DJ Koze + Gerd Janson Sat 7th Jan, 9PM - 2AM Roundhouse, Sydney Lineup: DJ Koze, Gerd Janson, BRIA + Marli www.facebook.com/events/561042209150230/ Novel & Nights Like This Presents Sven Väth (3hrs) Fri 17th Feb, 9PM - 2AM Liberty Hall, Sydney Lineup: Sven Väth + Maurizio Schmitz www.facebook.com/events/796862878088453/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
This week, we are unmasking the journey of Dr. Rob Anthony. God continues to put such encouraging people in my path on this journey I'm on and Rob is certainly no exception. He recently published his first book, Finite Obstacles Infinite Truth. This book is made up of 31 different life lessons that Rob uses to demonstrate God's infinite truth is still an answer to every question or trial we have. Rob and I also talk about overcoming idols, divorce and his recovery from cancer. And he convicted me by talking about how he answered God's call to become a writer. I hope you get as much encouragement from this conversation as I did. You can learn more about Rob and his book here. This week also marks two years since I gave my life over to Jesus. And it's been an incredible two years – I sort of equate it to running a marathon. This anniversary has inspired me to write again so I put together a blog for the occasion. Visit neilgetzlow.com to learn about my journey and purchase a copy of UNMASKED. Use code RTSI at check out through the end of Octobr and 100% of proceeds will benefit Run To Stop It.
Many years championing the Melbourne scene has seen long time mates Nick Young and Rob Anthony build a mutual musical respect for one another as they've carved out their individual careers in the nations music Mecca. Their shared passion for Electronica, and all things European, united their vision to drive the local dance scene forward. Drawing upon years of touring experience and residencies in Mykonos for many summers, Nick's ear for the unexpected, combined with Rob's unrivalled technical prowess, has seen the duo soar to great heights in a short period of time. @robanthony ====================================================== Upcoming Novel events: Bella Claxton Presents Hyper Hype Fri 5th Aug, 9 PM - 3 AM 524 Flinders Lineup: Bella Claxton, DJ Belle, Bones, Mistrdean + Sam Alfred b2b Ricky Nord www.facebook.com/events/1177707269691300/ Darklove pres. Gumm b2b Luke Alessi (CBD Warehouse) Sat 6th Jul, 9 PM - 3 AM 524 Flinders Lineup: Gumm b2b Luke Alessi, Amber Ferraro, Huey Madden b2b MINA + Mode B www.facebook.com/events/1060956854511282/ Novel Takeover - Bourke Street Courtyard Fri 16th Aug, 10 PM - 5 AM Bourke Street Courtyard Lineup: Bella Claxton, Clare Choveaux b2b Emma Renée, Gumm, Hamslice, Marli, Mode B, Lucas Boston, Sami + Turbo Thot https://www.facebook.com/events/813968959967691 Let Them Eat Cake NYD 2023 Sun 1st Jan 2023, 12 PM - 10:30 PM Werribee Mansion Lineup: TBA https://www.facebook.com/events/1218107515591386? ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
Turbo Thot encapsulates all things up-beat, driving, and high-NRG. Swerving between an array of genres, her creative beginnings came in the form of her passion for hip-hop, and Southern trap. Her style has evolved into one that's optimal for the club, influenced by Seth Troxler, The Martinez Brothers, and Loco Dice, traversing tech-house, disco, indie-dance, and tribal textures. As a long-standing resident at Section 8, Glamorama and Melbourne's Music Room, Turbo Thot's output is one that pulls listeners onto the dance-floor, daring them not to lose themself. @twerkshopmelbourne ====================================================== Upcoming Novel events: Goodroom with Made in Paris Sun 10th Jul, 3 PM - 3 AM Electric Bar Lineup: Made in Paris, Emma Renée, Gumm, Miss Farina, Nick Young & Rob Anthony, Scotty Pesticide, Shanti + Spargo www.facebook.com/events/601325171209153/ Novel Takeover - Bloom Sat 16th Jul, 10 PM - 5 AM Bloom Geelong Lineup: Bella Claxton, Daddy Cool, Gumm, Luke Hovey, Marli + Willem www.facebook.com/events/733103737891458/ Bella Claxton Presents Hyper Hype Fri 5th Aug, 9 PM - 3 AM 524 Flinders Lineup: Bella Claxton, DJ Belle, Bones, Mistrdean + Sam Alfred b2b Ricky Nord www.facebook.com/events/1177707269691300/ Darklove pres. Gumm b2b Luke Alessi (CBD Warehouse) Sat 6th Jul, 9 PM - 3 AM 524 Flinders Lineup: Gumm b2b Luke Alessi, Amber Ferraro, Huey Madden b2b MINA + Mode B www.facebook.com/events/1060956854511282/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
Tokyo-born, Naarm-based DJ Genki Tanaka has become one of the most present names on the local circuit in recent years. Influenced by a broad spectrum of genres, his music is heavily inspired by the characteristics of his hometown Shinjuku Kabuki-Cho, infused with his passion for uncovering local music, seen through his event series Translate/Tokyo Love Hotel. Recently returning from a tour in Japan where he played at various venues including world-renowned WOMB nightclub, his Naarm rotation sees him playing from Colour, Angel Bar, Dr Morse, Hope Street Radio, Music Room and Skydiver, supporting names Chaos In The CBD, Byron The Aquarius, CC:Disco!, DJ Nobu, Escape Artist + Harvey Sutherland. This mix exhibits Genki's unique stylings beautifully. Through 90 mins of ambient, downtempo, jungle, breakbeat, and experimental, Genki transports you through a multitude of listening environments, seamlessly blended with expert ease. @genkitanaka ====================================================== Upcoming Novel events: Goodroom with Made in Paris Sun 10th Jul, 3 PM - 3 AM Electric Bar Lineup: Made in Paris, Emma Renée, Gumm, Miss Farina, Nick Young & Rob Anthony, Scotty Pesticide, Shanti + Spargo www.facebook.com/events/601325171209153/ Novel Takeover - Bloom Sat 16th Jul, 10 PM - 5 AM Bloom Geelong Lineup: Bella Claxton, Daddy Cool, Gumm, Luke Hovey, Marli + Willem www.facebook.com/events/733103737891458/ Bella Claxton Presents Hyper Hype Fri 5th Aug, 9 PM - 3 AM 524 Flinders Lineup: Bella Claxton, DJ Belle, Bones, Mistrdean + Sam Alfred b2b Ricky Nord www.facebook.com/events/1177707269691300/ Darklove pres. Gumm b2b Luke Alessi (CBD Warehouse) Sat 6th Jul, 9 PM - 3 AM 524 Flinders Lineup: Gumm b2b Luke Alessi, Amber Ferraro, Huey Madden b2b MINA + Mode B www.facebook.com/events/1060956854511282/ ==================================================== Stay in touch: www.facebook.com/weareNovel/ Follow Novelcast on Apple Podcasts: apple.co/3iRvGEC
Konfidence in the Klutch's Donald Nelson discusses his thoughts on (2:40) RIP Black Rob. Rise in Power (6:00) Anthony Thompson, (7:30) along with Adam Toledo who lost their lives at the hands of Police officers in Knoxville and Chicago. Then Deezy talks about the South Carolina white guy who harassed Deandre and (10:40) Chauvin is convicted on all three charges. (13:25) Then Deezy talks about the J&J vaccine being on pause, (20:20) Meth and Red Verzus, and (22:00) Saweetie's and Doja Cat performance at the fight last Saturday. (12:45) NBA Week 18 notes and power rankings. (19:45) Konfident Take | Something to grow on - Movement, Moment, or Momentum. This podcast was recorded at 1:45 p.m. CT on Wednesday, April 21st. Subscribe Podbean | Apple Podcasts | Google Podcasts | Spotify | YouTube | RSS
Anthony Sarandrea is the founder of Siteflood, a high-revenue agency offering website design, search engine optimization, paid social, paid search management, and analytics and tracking to select clients. Siteflood's primary focus is on paid media, fast results, and a trackable ROI. Originally, a boutique agency with select clients paying a monthly retainer, Siteflood has added a “partnership model,” where Siteflood's income from a client is tied directly the number of leads it generates or the client's sales numbers. As these clients grow, the agency's incentivization grows. This model has enabled Siteflood to scale quickly without needing to add huge numbers of staff or hundreds of clients. The agency garners a daily gross revenue in the six figures – with a staff of around 30 people. Does incentivization always work? Anthony relates the story where one of two client companies, with identical, copy-pasted Google AdWords, made $3 for every $1 net margin spend and the other company claimed they had not “made a dollar of revenue” in 4 months. The difference in results had nothing to do with the generated lead flow. It came from differences in the companies' internal sales processes, products, and how each company closed deals. Anthony emphasizes that incentivization only works when you are “aligned with the right people.” In this interview, Anthony recommends finding clients that work . . . and then finding more of the same kind of clients. He describes the process Siteflood uses to select “the right clients”: Does the company measure up on an in-depth “vetting process” of its processes, culture, and growth-readiness? Does this relationship look like it will be successful? Is the company at an inflection point where it is large enough to quickly scale to putting six figures a month into marketing and small enough that it can be coached to improve its internal, customer relationship, and sales processes? Does the company have the infrastructure to support a ten-fold increase in sales? At the beginning, Anthony did it all. He explains how growing his company was an iterative process of replacing himself. He recommends a book, The E-Myth, Why Most Businesses Don't Work and What to Do About It, available on Amazon at: https://www.amazon.com/Myth-Most-Businesses-Dont-About/dp/0887303625. The book discusses the growth journey in terms of learning new skill sets. Anthony feels the key to sustainable long term growth is to invest in his people – to serve as a facilitator and cheerleader, to provide the right tools and training, to continuously invest in his employees' wellbeing, and to set them up for success. Growth also requires hiring . . . the right people for the right reasons: Hire quickly to replace yourself in jobs you don't like to do. For fast results, hire people who can do things better than you can. If you cannot afford someone full time, hire part time. Anthony recommends a site called Clarity.fm https://clarity.fm/ where experts are paid by the minute. Hire for jobs at which you excel, but expect that the person replacing you will only be 70% as good at it as you are. Here, Anthony explains his training process. He says a company owner absolutely has to replace him- or herself if the company is to grow. Anthony's interview is rich with ideas. His favorite way to be contacted is through Instagram at: @anthonysarandrea. Or google his name and reach out to him on one of his sites. He loves answering questions. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Anthony Sarandrea, Founder of Siteflood in Scottsdale, Arizona. Welcome to the podcast, Anthony. ANTHONY: Hey, Rob. Thanks for having me, brother. ROB: Fantastic to have you here. Why don't you start off by telling us about Siteflood and the specialties that you work in? ANTHONY: We started as a boutique agency that took on select clients. Really the paid media space is where we've always sharpened our teeth. A lot of that is the speed of results to be able to have a trackable ROI on a lot we've done. We started taking on select clients in a traditional agency format where they paid us a retainer per month, and a lot of clients still are on that format. Over the years, we started performing well for clients and realized, why don't we productize our service? Why don't we sell leads or sell on a per sale or something like that where essentially, instead of getting paid a flat fee each month, we were tied to incentives that aligned with the actual company itself – or our partner, I should say. That allowed us to very rapidly scale without having to add hundreds of people or hundreds of clients or anything like that. When our clients grew, we grew and the incentivization grew and we made more money. Today, we've scaled up to a little over six figures a day that the company makes in gross revenue. I think a lot of people are surprised the team is only 30-something people. Most agencies in order to scale need to hire on dozens and dozens of people to get anywhere near that level, where because of the model and incentivization ad structure, and we've been able to do it in a win-win format. ROB: The productization you came up with, did you get to leads? Or was there another metric? Does it vary by client a little bit? ANTHONY: It varies by client. Most of what we focus on today is in the lead space, so each customer we send. But a lot of times it was structured initially on profit sharing or rev sharing or a bounty per new customer we drove. I think a lot of agencies and brands – we talked a little bit before this on where I see the future of advertising agencies – I think brands are going to demand more, as they should, out of their agencies, where it's not just a “write a check and forget it” and pay it each month. When essentially the incentivization is in alignment, both the agency and the company grow and everybody feels good about it versus writing a 10 grand a month check about SEO and saying you might see something in the next 2 years. ROB: Right. It seems like there's always tension in pricing, and you want to drive to value for sure. It seems like when you talk about leads, there's a tension because if you price towards closed business, then you are linking your business to their sales effectiveness. But if you are not pricing to their closed business, then it leaves room for conversations about lead quality. How did you figure out which side you wanted to land on, if you have? ANTHONY: Great question. That thought process – I'll start with this, too, to asterisk the whole thing – it forced us to realize that we bring a lot more – a lot of times companies or even vendors look at themselves as vendors and they're like, “These are the guys that write the checks for me.” It's like, hold on, when we're doing good services, we're actually helping write the checks for them. We're helping them pay their employees because we're driving customers. So it put us a lot more in the driver's seat than I think a lot of agencies or even brands look at vendors or agencies. They look at them as a commodity or it's just another person, where now it forced us to be infinitely more selective on who we worked with. To your point, I remember at one point we had two companies that were the exact same. We literally copy and pasted the campaigns in Google AdWords, and one company was making $3 to every $1 net dollar margin that they were spending, and the other one said in 4 months, they hadn't made a dollar in revenue. What was the difference there? It was their sales process internally. It was their product. It was how they closed deals. It had nothing to do with the lead flow we were driving. I think a lot of agencies and brands, it's easy to point and say the leads suck or the traffic sucks or they're not good at what they do. We had to really look at, who are we aligning ourselves with? That is equally if not infinitely more important, to be aligned with the right people. I guess to answer your initial question, we focused at the beginning, and we do today, on driving the best customers, really helping our clients make the most money, because we know in order for us to get paid more and put more dollars in our pocket, we need to help them put more dollars in their pocket. Otherwise they can't pay us. If the company is not making money, they can't continue to justify paying us. So by focusing on really the bottom line of our clients or for agency owners to do that, you're able to essentially justify your fees coming back tenfold. They'd be silly to not want to pay you more if you're making them that money and you're able to trackably show that. ROB: As you've dialed in on these right customers for you, have there been certain categories, certain types of companies for certain product lines that have emerged? And how do you get close enough to really, really vet and evaluate whether they're a good customer? ANTHONY: The vetting, we'll do everything. When they come in and they're asking to work with us, we'll buy the product or we'll call in and even walk through the sales process of enrolling the client and stuff like that and just see, how is their follow-up sequence? How is their upsell sequence? How do they do it? A lot of that, we don't necessarily have enough hours in the day or resources and/or bandwidth that we want to point towards helping them tune up their sales process. If a lot of that is not already in place, we know it's probably going to be a failing campaign. Simple things that you forget, but most companies don't even pick up the phone when it rings. It's so funny. They have a $12 an hour college guy or gal answering the phone, and it's like, you're spending 10 grand a month on Google AdWords and then you have a $12 an hour girl or guy answering the phones? How does that make sense? So even just little quick things like that. Just saying, “Hey, is this going to be successful? Have they invested in their sales process?” That's number one. Number two, we're at a really interesting inflection point where we need a big enough company that can scale so they can put six figures a month into marketing dollars, but also small enough where we can grab their ear when we need to say, “Hey, answer the phone in a certain way” or “Hey, you should work on your upsell sequence.” We had Fortune 500 companies where it took months to move anything, and it was hindering us, especially if we're tied to performance. If we know something is going to work, or at least we want to test it, and it takes 3 months of approvals to get through middle management to upper management to senior – that's not a partner for us either. So we've really landed on companies that probably do anywhere from $10 million to $50 million a year that are heavily focused on direct response advertising. Things like that are really our bread and butter. ROB: Any particular categories of direct response product? ANTHONY: On our own website, a lot of the lead focus are a lot in the financial space, but healthcare has also been very big for us. Very easily, though, you can apply the same model to ecommerce. The same challenges work there, and now the conversation is on the phone with the brand. “How is your supply chain pipeline? Are you guys able to scale up quickly? Do you guys have investments? How's your cash flow?” Asking those types of questions where if you're signing up 100 sales and you go to 1,000 sales a day, do they have the infrastructure to support that? I guarantee you, if you're an agency owner or if you're a brand listening, that conversation sticks out infinitely further than every other agency that's like “I charge 10% of spend. We're going to get you impressions and clicks and SEO.” The brand owner is almost like, “I don't understand half this stuff. It feels like brain surgery. Everyone is having the same conversations with me.” “Here's my past work.” It's like, how about getting on the phone and being like, “Logistically, how would it work if you tripled it? Do you guys have the infrastructure to support that?” Have that conversation. See the response you get if you're an agency owner to a brand. Or if you're a brand, think about how good that would feel to have that agency partner having those conversations with you as a partner. I keep saying partner, too. I don't say a vendor. I don't say a company. It really becomes a partnership in a lot of ways because the whole train falls off the tracks if both sides aren't keeping up their end of the bargain. If the engine isn't moving, if they're not putting the right gasoline and oil into the engine, you're just the wheels, really. You could be the best wheels on the planet; if that engine is not fine-tuned, which is the client, or vice versa, there's a problem. So there really needs to be an alignment on both. ROB: Anthony, you said you're around 30 people in the company now, but obviously everybody starts somewhere, and it usually starts pretty small. How did you end up starting Siteflood, and what led to that beginning? ANTHONY: It really started with me doing a lot of essentially consultation or consulting work, it felt like, or side hustle, where you've got a couple clients. I was the technician. I'm the one running the AdWords accounts and things like that and having the conversations. At least me – I'll just tell my story – you start doing everything, really. I'm the bookkeeper, I'm the accountant. I'm wearing all the hats. Then, at least my journey, I got busy enough where I was able to hire on – at the time, the first hire was a bookkeeper part-time, and then the second hire was actually my brother, someone to run the ads where then I enjoyed and was good at the conversations with the clients. Then started building out essentially people doing the work, so the technicians. I was the manager/point of contact for the clients to liaison, I'll say. Then eventually replacing myself as that, and then last step is and was replacing myself in sales. That's the progression. I find a lot of agency owners move through a similar progression. They go from the technician to manager to learning how to be an entrepreneur. There's a great book called The E-Myth that I recommend to anybody listening. It essentially walks through that journey and how you're really each time learning new skillsets. I was a badass sales guy, and then I was a badass internet marketer, and then I had to learn how to be a good manager. Then I had to learn to be a good entrepreneur. You really start at ground zero, almost on each one. I think the quicker you wrap your head around this is a totally new skillset, even though it's the same industry or type of business – I think a lot of people fall into the fallacy that it's like “I'm really good at Google AdWords. I'll be a really good manager or a really good entrepreneur.” It's not always the case. It's very difficult to start from ground zero and really humble yourself each time you move that progression from technician to manager to entrepreneur. ROB: Those last couple of steps that you mentioned can often be the most challenging. That switching out from being the lead salesperson, in particular, because in a services firm, so often the client wants some facetime with you as the founder, as the leader. How have you navigated that transition? Is it more that people who are taking the role and leading on sales are leading in that function and you're still brought in sometimes because that's part of the brand of the firm? Or have you found some tactics that you've been able to move it even further? ANTHONY: I think there's one thing that really stuck with me. I think especially a lot of A type entrepreneurs are very controlling, and nobody's going to ever have the same level of care you do for your business because your name is on it. You're taking the risk, so you get the downfall and the upside. When the company is making good money, you're making good money. When the company is struggling or failing, it's really your ass. Where was I going with that? Oh, I had a great mentor tell me one time, “If you can hire someone to do the job 70% as good as you, that's what you should aim for.” It was tough because at first I had someone come in and would run the AdWords accounts, and I was like, I can do this better. The reality is, you probably can. If you're telling yourself that, it's probably true. But you will never grow with that mindset. The company will not grow. Unless you find a way to get more hours in the day – which Bill Gates hasn't been able to figure that out yet – unless you find a way to be able to extend the length of the day, it's impossible for you to ever break that. Wrapping my head around that was like, got it, cool, put your ego down, understand that yes, nobody can do this as good as you – and that's okay. Now it's become a function of, can I hire someone to do it 70% as good as me. I really lead with “I do, you watch, then you do, I watch, and then I manage.” Essentially, I'm doing it and showing it; they're watching. Then I'm hands off and I'm watching and I'm saying, “Now you're doing it.” Then when it feels good, it's putting checks and balances in place. It's “Hey, let's track the CPA you're driving for this campaign. Let's track how many conversations you had with a client.” I'll poke in time to time and just listen on mute to a sales call, little things like that. But really, at least for me, it's a function of again, I'm doing and you're watching, you're taking notes. And it's not a one-time thing. It's consistently – it's funny. Now I joke I'm really a cheerleader, at the end of the day, today. I work for my team more than they work for me. My job all day long is like, “What can I get you? How can I help you?” They're like, “Go get me this.” I'm running to go get coffee for everybody. That's my job now: to continuously invest in their wellbeing, to make sure they have the right tools, they have the right training, set them up to have consultations with people that might be better. That's in personal and business life. That continuous grooming of individuals is really, at least in my opinion, the key to sustainable long-term growth. But again, that was a little tactical there. I think that same progression applies to whether you're hiring someone around an AdWords account, someone to talk to clients, or someone to sell. But short answer, yeah. The other portion of my time is putting out fires. I'm not going to say I'm sitting on a beach all day and the machine runs itself. I am there to put our fires. I am there when there's a difficult conversation or a new challenge that comes up for a sales guy or within the accounts. I am there to help strategize or to jump in or anything like that. Yeah, I'd say I handle the top 10% of fires as well that roll up to me. ROB: Very good. Anthony, you mentioned that one of your early hires was your brother, and it sounded like he came in in this operational structuring role. How have you thought about, as you grow, handling this balance of needing process to scale while also needing creativity and the entrepreneurial spirit to continue growth and avoid stagnating? ANTHONY: That's an awesome question, dude. I think first you've got to understand where your strength is. Is it operationally or is that continued vision? Ultimately, I think I'd be lying if I didn't say you have to learn and work on both. That's where that challenge of the 24 hours comes in. But it's hiring people that can do things better than yourself. For instance, I remember when we were at a much, much, much smaller size, I hired an operational consultant who came in for a week. It was a ton of money at the time for him to come in, and I was like, this is a necessary investment. He put together project management systems and he put together processes. It was all stuff that I had been probably a year too late. We really needed it a year earlier and I just kept being like, “I'll do it” or “We should” or “We're good, the train's not falling off.” Making those investments back into the business is extremely key because if I hadn't done that, we would've never unlocked the next level in the video game. We would've been stuck on that same level. That process is extremely important and it is something that I am not blessed with. I was not born to be very checklist, A, B, C, D, E. I always joke it's a “fire, ready, aim” mentality. Essentially, finding people, whether it's consultants, it's a part-time person – whoever gets that ball moving, because a lot of times it's hard, depending on the size of an agency, to be like “Let me go hire a full-time operations guy or project management.” You might not have the cash flow to be able to justify that. But what can you afford and what kind of steps – there's a great site called Clarity.fm where you can pay people per minute for their time. Go find someone who ran a good-sized company operationally and have them come in and help put this together. Spend a day with someone on your team that can help do it. Because ultimately, you do need to be watching out for icebergs as an entrepreneur. If that is the role you're going to take and you are going to be the visionary, you do need to be looking out for the future and say, “Hey, we need to productize our service” or “Hey, we need to focus here.” Some of the most successful people in the world stare out of a window for hours throughout the day. Everyone's like, “Are they daydreaming? What are they doing?” You get paid as an entrepreneur to think. The quicker you can free up your time from – I'll have days where I have 200 emails, and I'll shut it down. I'll just sit outside and just think. It sounds funny. It's like, “Dude, you've got to knock those out.” Some of my highest ROI time is just sitting on a bench somewhere and thinking. It sounds funny and it sounds silly, but it really is true. Eventually, if you are the visionary, you're paid to think. You make money when you're thinking. The quicker you get out of the day-to-day rut and the more time you have free to just express yourself and think, the quicker the business is going to grow. If you're not the visionary, if you're not there, can you find a business partner that is? Can you find someone, again, a consultant or a mentor, someone who has been there, done that, grown to that level? How can you get around them and incentivize them again to help you? Maybe they make a percentage of growth. Maybe you're paying them high hourly to get that. Maybe that's a skill you're going to work on. “How do I study some of the best visionaries and thinkers in the world?” So I don't want you to get stuck if someone is really good operationally on stuff to be like “That's not me, I'm screwed.” It's like, no, find someone who – essentially, understand what you're good at, double down on that, and then surround yourself with people that can pick up the slack on the other level, is really the key. I think the reason I'm so good at what I do is because I know what I'm really bad at and I'm okay with that. So I don't need to wear 50 hats. I don't need my ego to be stroked. I don't need to be right. In fact, I want to be wrong. How can you find people that will tell you you're wrong and can help get that to the next level? And it doesn't have to be hiring someone full-time. You don't need to have a $100,000 a month payroll to do that. I'm telling you, there are shortcuts. There are people that want a mentee in their life because they get a ton of value out of mentoring someone at any stage of a business. Are you reaching out to those people on LinkedIn? Are you direct messaging them on Instagram for a conversation? Again, are you hiring a consultant? Are you paying someone an hourly rate to come in? Are you finding a part-time CFO that can at least get the ball rolling so you can start seeing the value or start making somewhat of your investment back? Understand the value of a CFO or something like that at a limited facet before jumping in and hiring someone at $100,000 salary, $60,000 salary. ROB: A lot of gold there, Anthony. We will get Clarity.fm into the show notes as well. You've been looking back a little bit on some really good lessons along the way. What are some things you might do in building Siteflood that you would do differently that you've learned? If you said, “If I were doing this all over again, I would change…” ANTHONY: I had a few key moments for me. One was I remember I sat in this all-day learning thing, and they go, “If you can't sit here all day without having to go – if you can't step away from your business for a full day on a workday, there's a problem.” I think that pain point really hit with me. I felt successful, I felt good enough, I was making good money, and I felt kind of like an idiot. I was like, damn. I got four or five calls throughout that thing. I had to literally go outside. I was like, “Holy crap, I have not created a business. I've created a job for myself.” The second I woke up to that, I started really understanding, again, some of my pain points. Some of the things that I would do differently is niche down in the specific industry and focus on that. I hear it over and over again; it did not ring with me, and now I can say, thank God, it finally did. In hindsight I can look back, and like I said, healthcare and financial industries – it's not I just focus on plumbers or something like that, so I'm not even there yet, although I'd like to be one day. Even just this focus around finance and healthcare – we don't work with ecommerce clients. Even just cutting that off, it sounds funny and it felt funny at the beginning because you don't want to turn away business. There's ways to do it. Refer someone and get a referral fee to an agency that does work on ecommerce clients. Then it doesn't feel like you're turning away money. Stuff like that. But niching on one industry I think allows you to not just think about – if you're an advertising agency, not just advertising all day, but really helping you read on the financial industry or read on the healthcare industry, whatever it is. If it's legal, law firms, read on that. You start learning the conversations. You start seeing trends in what's working and not working, even as osmosis, even outside of running ads. It also allows your team to focus. Now they know how to run a law firm's account versus they're working with a car guy and then a plumber. They're learning new industries all day long. There's a compounding effect to just focusing on the same industry. So that's number one. I heard it, but I wasn't listening for probably 2 years. I heard niche down specific on one, and I was like, “Yep, sounds good, but I've got this auto guy who's about to sign up, and then I've got this DUI lawyer that's about to sign. That's money. I want money.” I'm not necessarily telling you turn away money. Find ways to monetize that or do it at a limited facet, but start gravitating towards which client are you performing the best for? Who do you have the best results for? Then go find more of those people. Go find more of those to essentially enroll more in your program or bring on as a client. That niching is the number one change that I would make. Can't stress that enough. I didn't listen. Number two, again, is find what I disliked the most, like what didn't I like in my day-to-day the most, and hire for that immediately. There is a massive cost that people don't see to their brainpower, to you spending time on things that you're not good at and you don't like doing. It drains your energy. Looking at your energy as a currency is a really big deal. People don't look at their energy and time as a currency. Is something energizing you and getting you excited, or is it draining you? If it's draining you, find someone who it does excite. I remember my bookkeeper, I kept apologizing when I needed her to do stuff because I hated it. One day she goes, “Anthony, why do you keep apologizing? I love doing this stuff.” That clicked with me. Just because I don't like to do it, doesn't mean other people dislike to do it. So that was a really big learning point for me too. Really, those two go a long way, the focusing, doubling down on a specific thing, and then essentially – there's a theme here – hiring around things you're not good at or you don't like doing. ROB: That's a great takeaway to get rid of those things. Really, it takes your mental energy to think about doing it, then to not do it, and then to do it. It's a bad, bad thing. Anthony, as you're looking ahead, what is coming up for Siteflood or the industry in general, marketing world, that you're pumped about? ANTHONY: I think marketing world in general I'll touch on – because I think it'll apply the best to everybody – I really do see a shift in the market where brands are not going to put up with just writing a $5,000 or $10,000 a month check and be okay with it. I think the companies and the agencies that are good at what they do are going to move to more and more performance-based. I think that's very healthy for the space. I'm sure I'm preaching to the choir here with both brands and agencies. They've gotten burnt by the people overseas that said, “I'll get you to Google No. 1 for $500 a month” or “I'll do this.” The overpromise, underdeliveries I think are keeping a lot of brands from working with the right agencies. That's challenging, and I think we're moving that friction point of tying in performance bonuses or becoming more performance/CPA driven agencies versus, again, these big agencies that come in and get big contracts and say “Look how many eyeballs you're bringing out!”, which some people are excited by, but most brands are ROI focused, CPA driven. At some point they are focused on revenue. I see that as a shift over the next few years. It will become more and more prevalent for marketing agencies, and I think it's going to squeeze out the low-performing ones, and I think it's going to put the high-performing ones on a rocket ship to the moon because brands are going to be a lot more excited to work with agencies. There's not this dirty feeling around it. I look at it as like buying a car. I hate going to buy a car because I feel dirty about it. Even when I need a car or even if I want one, I'm like, “Nah, I don't really want to go deal with that process.” I think brands probably feel that way to an extent. They're like, “I know I need a marketing agency, I know there's good ones, I know I can use it, but man, I don't really want to get jerked around for another 6 months and thousands of dollars and this and that.” I'm hoping the overall viewpoint and feeling around marketing agencies increases in a positive light versus “I've been burnt 50 times” or “I've just given up.” They're too jaded. So I'm really hoping for that. The other thing that's interesting is we're in a great market right now. Everybody is a little bit more lenient with spending money and things like that, and as we head towards, eventually, the economy correcting itself – I don't know when it'll be, but that's something interesting to focus on, too, for a lot of agencies. Are you working with recession-proof businesses? That's interesting to think about on the horizon. Are you working with want-to-haves or need-to-haves? Are you working with people that sell trinkets? Are they going to be the first to get cut when it comes to a recession, or are you aligning yourself with businesses that are recession-proof? That's not everything, but it is an interesting thought that I think a lot of agencies may not be looking at. Because things are good, people forget the '08s or '06s of times. Or may not have been in business or around then. I fall into that too, being younger and not really being mature in business when the recession was low. So I'm really preaching to myself. Just look out for the horizon. I don't know what that exactly means to you listening, but it is an important thing that I think when times are good, everybody forgets and doesn't necessarily prep for. So apply that however you want. ROB: That's real solid, Anthony. When people want to find you and they want to find Siteflood, where should they go to track you down? ANTHONY: I'm most active probably on Instagram. It's just my first and last name, @anthonysarandrea. Just google me and reach out on one of my sites. I'm happy to answer any questions for anybody, too. Any way I can help. If you're an agency looking to grow, I'd be more than happy to help point you in the right direction or give any feedback. Or if you're a brand that's struggling to decide which agency to work with, I can help, give you some pointers as you're going through that process on some of the best people or best things to look out for or questions to ask, things like that. It does feel a little bit like brain surgery. Really, on either respect, if you're the agency or you're the brand, having third party clarity, I'm happy to jump in that facet. ROB: That's great. Thank you, Anthony Sarandrea, Founder of Siteflood. It has been great to hear your own story and journey. Congratulations on everything that y'all are doing. ANTHONY: Thanks, brother. Thank you guys for having me. I really appreciate it. I had a blast. ROB: All right. Be well. ANTHONY: Thanks, bro. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.
Doug Palmieri and Rob Anthony of iHeartMedia are here to put our radio voices to shame and discuss how digital media has influenced the radio broadcast industry. Besides their co-hosting duties on 94 HJY and Coast 93.3, Doug and Rob manage the programming and marketing duties at their family of channels. Hear how they turned them into some of the most listened to radio stations in the Southern New England market and the productions we put together for their latest online video series. www.animusstudios.com
Rob Anthony O’Rourke’s success story continues to inspire digital nomads worldwide. In this podcast, he takes us through his journey, beginning in Ireland, and continuing through Canada and Columbia, and shares his best advice for the aspiring nomads.
Rob is leading Hoffman Southwest through a Digital Transformation and making exciting technology changes. We dive into the thought process behind where to start making changings, quantifying those changes in cost savings and realizing the benefits of change in the organization. We go a bit deep on this one so hold on tight and give it a listen.
Today we spun the wheel and reviewed music by Rob Anthony | Flat Teeth | Resistance. Enjoy! Become a supporter of this podcast:https://anchor.fm/music-review-roulette/support
Today we spun the wheel and reviewed music by Rob Anthony | Flat Teeth | Resistance. Enjoy! --- Support this podcast: https://anchor.fm/music-review-roulette/support
Lion …Lamb…? Pfft! How ‘bout BADGER!WAPL Home Brewed Radio's bringin' in March Like a BOSS!Featuring WI Brewed Badger Trax from... Kieran Grogan, Scarlet Curve, Gabe Burdulis, Rob Anthony, Keith Pulvermacher, Wild Adriatic, Grim Waters, Michael Saint, FMDown, Christopher Gold, Jamie Kent and Horace Greene.*STREAM 24/7 at waplhomebrewed.comCHEERS to Your Ears!
Lion …Lamb…? Pfft! How ‘bout BADGER!WAPL Home Brewed Radio's bringin' in March Like a BOSS!Featuring WI Brewed Badger Trax from... Kieran Grogan, Scarlet Curve, Gabe Burdulis, Rob Anthony, Keith Pulvermacher, Wild Adriatic, Grim Waters, Michael Saint, FMDown, Christopher Gold, Jamie Kent and Horace Greene.*STREAM 24/7 at waplhomebrewed.comCHEERS to Your Ears!
Let's Hoist One to New Brews & Debuts This Week on WAPL Home Brewed Radio!Featuring WISCO ♫ from ... Responsible Math, Michael Saint, Adriel Denae, Made Of Blocks, The Raglanders, Mike Mangione, Erin Krebs Music, The Racing Pulses, Rob Anthony, The Lately and David Fitzpatrick.*Stream WISCO ♫usic 24/7 at waplhomebrewed.com CHEERS to Your Ears!
Let's Hoist One to New Brews & Debuts This Week on WAPL Home Brewed Radio!Featuring WISCO ♫ from ... Responsible Math, Michael Saint, Adriel Denae, Made Of Blocks, The Raglanders, Mike Mangione, Erin Krebs Music, The Racing Pulses, Rob Anthony, The Lately and David Fitzpatrick.*Stream WISCO ♫usic 24/7 at waplhomebrewed.com CHEERS to Your Ears!
Listen now: Anthony Shore is one of the most experienced namers out there. He has over 25 years of experience in naming and has introduced more than 200 product and company names to the world. Some of the names he’s created include Lytro, Yum! Brands, Fitbit Ionic, Qualcomm Snapdragon, and Photoshop Lightroom. In 2015, he was featured in a New York Times Magazine article titled “The Weird Science of Naming New Products,” which tells the story of Jaunt, a VR company he named. And a BBC News article called him "one of the world’s most sought after people when it comes to naming new businesses and products." Anthony has led naming at Landor Associates. He worked at the naming firm, Lexicon, and now he runs his own agency, Operative Words, which you can find at operativewords.com. I had a great time talking to Anthony. He shares a bunch of knowledge, some great tips and examples, and we even got to nerd out a bit talking about recurrent neural networks. Anthony's using artificial intelligence to supplement his own name generation; it's fascinating to think about how tools like these might be used in the future. Anthony also gave a great overview of his naming process and provided a list of tools and resources he uses when generating names. Some namers I've talked to seem to prefer analog resources (i.e., books). In contrast, Anthony almost exclusively uses software and online tools*, including the following: Wordnik ("a great resource for lists of words") OneLook Rhymezone Sketch Engine (a corpus linguistics database) TextWrangler (a plain ASCII text editor) BBEdit Microsoft Excel Anthony and I rounded out the conversation talking some of his least favorite naming trends, as well as what he likes most about being a namer. I highly recommend you check out Anthony’s website and blog at operativewords.com, where he has a bunch of amazing content that goes into way more detail on some of the topics we discussed. Below, you'll find the full transcript of the episode (may contain typos and/or transcription errors). Click above to listen to the episode, and subscribe on iTunes to hear every episode of How Brands Are Built. * To see a complete list of online resources listed by namers in episodes of How Brands Are Built, see our Useful List: Online/software resources used by professional namers. Rob: Anthony, thank you for joining me. Anthony: Thanks so much for having me, Rob. Rob: One of the first things I wanted to ask you about is something I don’t talk to namers about that much. It’s artificial intelligence. So, I saw that you’ve written and talked about the potential for using neural networks and brand naming. Can you tell me a little bit about what made you start down that path and then maybe how it works today? Anthony: Sure. I love talking about this. Artificial intelligence, and really using computers in general as an adjunct to what I do, has always been near and dear to my heart. Way back in college, I created a self-defined AI major. And so, when recurrent neural networks started becoming available and accessible over the last few years, I took an interest. And a woman named Janelle Shane, who is a nanoscientist and a neural network hobbyist, started publishing name generation by neural network. And this really caught my interest. And she was doing it just as a hobby and for fun, but I could see that neural networks offered a great deal of promise. And so, I engaged with her and asked her to teach me what she knew, so that I could also use neural networks to help me create brand names, in addition to using the other tools that I use, like my brain and other bits of software and resources. Rob: And is there...how technical is it now in your use of it? Is it something that anyone could do or does it really require a lot of programming knowledge? Anthony: Well, right now I’d say it’s not for the faint of heart. The only interface that really helpful is through command line, really using a terminal. So it’s all ASCII. It’s done in Linux and there’s various and sundry languages that have to be brought into play like Python and Lua and Torche. Rob: So you’ve got to know what you’re doing a little bit. Anthony: Yeah yeah. It’s not something that’s just a web interface that you plug ideas in and it’s going to work like a charm. Now, that is right now and it’s changing constantly. I mean, even in just the few months, six months that I’ve been doing this, I’ve been seeing more and more neural networks front ends on the web pop up. But their results aren’t very good at all. But it’s clear that that’s going to change. Rob: And I saw that Janelle has named a beer I think using her neural network it’s called The Fine Stranger which is a cool name for an indie beer. Have you had any success using it yet for some of your naming projects? Anthony: I’ll say this: that neural networks have, in my use of them, have illustrated to me some really interesting words and ideas, and clients are interested in AI and neural networks as part of the creative process. But there haven’t been any names yet that a neural network I’ve trained has generated and the client said, "Yes, that’s going to be our name." But it’s only a matter of time before that happens. But I’m bullish on AI and neural networks. Rob: Well, it’s funny because, I know this isn’t the same thing, but every now and then, I’m sure you see this too, there are these doomsday proclamations of naming...the human aspect of naming dying out because computers will be able to do it themselves. What are your thoughts in terms of how people and computers will interact in the future to do this job? Anthony: Oh, without a doubt, accessible AI tools for name generation will increase everyone’s access to interesting names. But just because you are shown a word or a list of words doesn’t mean that you’re going to know, as someone in the company for instance, is this really going to be the right word? Does this have the potential to become a brand? And there’s other aspects of naming such as understanding and ascertaining what the right naming strategy should be. What should the right inputs that an AI should be trained on? You know, what kinds of words should the AI be trained on? Helping a client see how each word in a list of words could become their future could become their brand, and helping them to see the the assets and potential of each of these names. That’s not something AI is going to do. So there’s still a place for professional name developers. Rob: I want to back up a little bit and just talk more generally about about name generation. Can you just give me a 30,000-foot view of the entire naming process before we dive into some of the specific steps within it? Anthony: Yeah, sure, I’ll be happy to Rob. So, I’ll be briefed by the clients, and maybe they’ll provide me with an actual creative brief, or not, but from that, I’ll develop name objectives that succinctly capture what the name needs to accomplish; what it needs to support or connote. And once we agree on those marching orders, I’ll get into creative. Now the first wave of creative is a mile wide and an inch deep, where I explore many different perspectives of the brand, different tonalities, different styles of names, different executions. And that process takes about two weeks of creative development. At the end, there’s probably a thousand or several thousand words that have been developed. I’ll cull the best 150 names and run those through preliminary global trademark screening with my trademark partner, Steve Price. And from that, there’ll be 50 to 70 names, and I’ll present those names to the client. And I present them in a real-world context so they look less like hypothetical candidates and more like de facto, existing brands. And I present each name in the exact same visual context to really keep the focus on the name and not confound variables by changing up the color or the font. I present each name individually, talk about their implications and what they bring. And at the end the client gets feedback—what they like, what they don’t like, what they’re neutral about—and that informs the second round of creative work, which is an inch wide and a mile deep, where I delve into what was really working for them. And, it’s important to have a couple of rounds of creative because it’s one thing to agree in an abstract brief, but what clients really react to are real words, and that’s where you can really find out what’s going on, because it’s difficult for people to really understand what they like and don’t like in a name until they see them. And so that second round of work focuses on what’s working for them. And that process again is about two weeks, thousands of names developed, 100, 150 go into screening for trademark and domains, and then 50 names plus are presented to the client. And the client chooses from all of the names that’ve been presented across both rounds—typically over 100 names. They bring a handful of names into their full legal screening. Maybe there is cultural and linguistic checks that have to happen, and their full legal checks and then they choose one final name to run with. Rob: What steps do you take when you just start generating names? Anthony: All right, so once we all agree on what the marching orders are. The process looks like this: I’ll first bring up my go-to set of software and applications and resources that I use pretty much in parallel, and I bounce between them as I go through development. So, I’ll bring up I’ll bring up Wordnik, which is an important piece of software online, a great resource for lists of words. I use OneLook, Rhymezone, an engine called Sketch Engine, and various other applications. And I will use those to identify words, word parts, that are interesting to me. And so over the course of that development I will use different techniques in order to unearth every possible idea I can find. I will also go through prior projects that I’ve done through Operative Words, and if I find a good word for this project, I’ll search on my computer for all files that I’ve worked on that also contain that word, and so I’ll be able to mine from my prior work. And so, that creative process happens for about two weeks. At the end of two weeks I will have amassed thousands of ideas, and if I bring neural networks and software-based combinations and permutations there are literally tens-of-thousands of ideas in the picture. Rob: You mentioned Sketch Engine awhile ago as one of the online resources that you use. I’ve seen that you’ve written quite a bit about it and how you use it. But can you just briefly explain what it is and why you recommend it so highly? Anthony: Yes, Sketch Engine is a corpus linguistics database. So, let me explain that. Corpus linguistics is using a very large body of real-world language. That’s a corpus, and it’s plural is corpora. And using computers to sort of analyze and tag and organize what’s in there. So a corpus might be, for instance, the one I use is all of the news articles that have been published between 2014 and 2017. All of that real-world text—that’s 28 billion words—all of which have been tagged by part of speech, and it’s recorded all of the words that live next to all of the other words. In other words, it records what are called "colocations." Now, colocations are useful because you can learn a lot about a word by the company it keeps. So if there’s an attribute that a client is interested in, let’s say ‘fast’ or ‘smart,’ I can look up a word like "fast" or "smart" or any other related word, and discover all of the words that have been modified by it. So, therefore I can find an exhaustive list of things that are fast, things that are smart, or verbs related to things that are fast and things that are smart. And so, the benefit is, one, is exhaustiveness, two, is also linguistic naturalness. That is, you’re finding how words are used in a real-world context, and I believe that linguistic naturalness in names is very important for names being credible, for names being relatable, and for names feeling very adaptable. You’re not foisting ideas on people that make no sense. Rob: It rolls off the tongue, to use kind of the layman’s term. Anthony: Yes, that’s right. Rob: You’ve mentioned so many online tools, I’m just curious, is there anything offline that you frequent? Anthony: I’m typically watching some kind of movie or TV show or some other sort of visual stimulus while I’m doing my creative development. Rob: Interesting. Anthony: And those things provide visual stimulation and there is dialogue and other ideas that come up that provide an extra input to my creative process. Rob: Do you choose what you’re watching based on the project, or is it just whatever you happen to be watching anyway? Anthony: No, no, I do. Absolutely. So, with projects that are very technologically driven or scientifically driven, I’ll watch something that’s sort of technological or scientific. Rob: That’s fun. Do you ever just, you know, there’s been a movie that you’ve been wanting to see anyway, and you feel like, "Oh, that fits this project," and you put that on? Anthony: Yeah, absolutely. Rob: Another technique that I saw that you wrote about, it’s called an "excursion." Can you can explain what that is? Is that related to the idea of watching a movie while you’re doing naming? Anthony: In an excursion, you identify a completely unrelated product category. Sometimes the less related the better. And you look for examples of a desired attribute or quality from that category. For instance, if you’re naming a new intelligent form of AI, let’s go ahead and consider examples of intelligence from the world of kitchens. Let’s look for ideas of intelligence in the world of sports. By thinking through an attribute as it appears somewhere else, you are able to find ideas that are differentiated but relevant, because when you take a word from a different category and drop it into a relevant category, it immediately becomes relevant to that new category. People are very comfortable with this technique. Rob: I have a couple of tactical, logistics questions that I’m curious how you would respond to. What about the actual medium that you use when you’re writing down or documenting your name ideas? Do you do this in Excel or do you have a pad of paper with you while you’re doing all these other exercises, and you’re just furiously jotting down ideas? Anthony: I’m using Microsoft Word, by and large, for this. I also use another text application called TextWrangler. I use Excel when I’m charged with developing a generic descriptor for a new product. Rob: And what is TextWrangler? Is there an important difference between that and Word, or just, you happen to use both? Anthony: TextWrangler is a text editor. So, there’s no formatting whatsoever. It’s plain ASCII text. It has another sister application called BBEdit, and these applications are very useful when you’re working with pure text, and it has some terrific tools like the ability to eliminate duplicates, the ability to use pattern recognition, something called Grep, in order to find words that include certain patterns. So, very useful tool and an adjunct to the toolset that I use. Rob: And then the other logistical question is just about timing. You mentioned usually a two-week period of time for your first run at name generation, but I’ve heard other namers say they like to have a four-hour window to really immerse themselves in a project anytime they sit down to do name generation. Do you have any rules of thumb that you adhere to in terms of timing? Anthony: Over the course of two weeks, the process is, I will immerse myself completely in a project maybe for four hours, maybe for a day, maybe for two days, or three days even. And then I put it away. And then I forget about it, and I work on something else for a day or two, and then I come back to it. And so, I have this repeated process of immersion and then incubation and I repeat that in order to do creative work. That’s a process that’s been demonstrated and proven to help maximize creative output. Those "aha" moments—those Eureka moments you have in the shower—happen because you’ve been thinking about something and then stop thinking about it, consciously anyway. But meanwhile there’s something bubbling up under the surface that comes out when you least expect it. Rob: You’ve mentioned a lot of things that you could use if you get stuck on a project. Do you ever get writer’s block so to speak, and if so, is there anything that you haven’t already mentioned that you would use to kick yourself back into naming gear? Anthony: Sure. You know, the writer’s block happens when a client is looking for something that isn’t different. If their if their product or their brand doesn’t really have something new to offer, that’s a more difficult nut to crack. And so, in those cases, I will look at projects that are utterly unrelated in any way, or other kinds of lists. And in this way, I expose myself to words that have nothing to do with the project whatsoever. But, because of how I see words and how I think, I can look at a list and look at a word and go, "Oh, wait a minute. There’s a story there." I can see what would be related or that would be interesting. So, really, it’s a process of compelling me to look at words just in order to see what happens. It’s a little bit stochastic. It’s a little bit random, but it’s actually very useful and interesting and new ideas can come out of it, even for projects where there isn’t something wildly different under the surface. Rob: I like to ask whether there are any names or naming tropes that you see that you’re getting sick of. You know, like any other creative process, there are trends in the industry—startups ending with with "-ly," for example. Are there any specific name ideas or trends like that that you want to call out or that you wish would discontinue? Anthony: Well, Rob, there’re always trends that I wish would go away. In fact, any trends, by and large, I wish would go away, because they’re unoriginal and they don’t serve the brands that they represent. They look derivative. They look unoriginal. And what does that say about their company or their products? So, yes, I’m not crazy about the "-ly" trend that’s been going on, just as I wasn’t crazy about the "oo" trend that was happening after Google and Yahoo found success, just like I wasn’t crazy about the "i-" or "e-" prefix trend back when that was happening. You know, I’m just fundamentally opposed to these ideas because they don’t they don’t serve their clients and they, I think, reflect a company that isn’t truly original. I’m also not crazy about the trend to randomly drop consonants or vowels, or double them, because it’s clear that it was done just in order to secure a dotcom domain, and it feels like domain desperation. Rob: Right, it feels forced. Anthony: Exactly. And linguistic unnaturalness, where you do these things in order to shoehorn words in order to get a free dotcom, I don’t think serves a brand well either, because they’re immediately off-putting, they look unnatural, and they’re difficult to relate to. Rob: The last question I like to ask namers is just what your favorite thing is about being a namer or coming up with name ideas. Anthony: Well, I really love the process of identifying, exhaustively, every possible perspective of a new brand. If I’m looking at a list of a thousand potential names, those are a thousand different perspectives, a thousand different ways of framing you looking at this company. And those are a thousand potential futures. And then seeing when a company finally adopts a name that I’ve helped them with—to see how they adopted the name, breathe life into it, and then run with it, and do their own, get their own inspiration from the name. So, as an example, a while ago I worked with an architectural and design firm called Pollack Architecture, who needed a new name. And eventually, I worked with them and developed the name "Rapt Studio" for them, R-A-P-T, "Rapt Studio" for them. And they do brilliant interior and architecture work and branding work as well. Really brilliant and wonderful people. And so once I gave them "Rapt Studio," they ran with it and they called their employees "Raptors." I didn’t give them that idea. They have meetings once a week, which are called "Monday Rapture" meetings. All right. So, I love when a name can inspire a client with great ideas. That makes me very happy. Rob: That’s great. Well let’s leave it there. And I just want to say thank you again for your willingness to share some of your thinking and how you do what you do. Anthony: Well, thank you so much, Rob. You know, I really do this for selfish reasons because I hate ugly words, and names are an unavoidable part of our environment and our habitat, and wouldn’t you much rather be surrounded by beauty and gardens than blight? I feel that way about names and so I give away what I know, because I want other namers, even my direct competitors, to come up with with great names so that they can also populate the world with words that are interesting and creative imaginative, and words we like to have around. Rob: Well, you call it selfish but it seems selfless to me. I really appreciate it and thanks again. Let’s go make some more beautiful words out there. Anthony: Yeah, let’s do that. Thanks, Rob. Rob: Thank you.
Today we spun the wheel and reviewed music by Liv Mueller | Rob Anthony | Dave Tamkin. Enoy!
Today we spun the wheel and reviewed music by Liv Mueller | Rob Anthony | Dave Tamkin. Enoy! --- Support this podcast: https://anchor.fm/music-review-roulette/support
The trip is almost complete as we are in the final stretch to Mile of Music. In this final Yield im showcasing the great music and artist you can most surely find me checking out. So if your not sure where to go or who to see during Mile 5 let me be your MOM liaison. New tips and tricks for 2017 will make this ep a worth while listen. Take a Listen FREE. Available here and iTunes and the Google Play store. ;)
The Spooky Pinball crew headed south and made the 16 hour journey to the Texas Pinball Festival, and this month, we take you along for the ride! You’ll hear from Rob Anthony and his pinball famous pooch, Taro. In addition,
It’s off to the Midwest Gaming Classic once again for team Spooky! Lots of interviews with everyone from pinball dignitaries like Nate from Coast to Coast Pinball, to Taro the dog (really… KT interviewed Rob Anthony‘s dog). Hear all about the show,
Sarlece & Rob Anthony hand select their party starter tunes to get you in the mood.
Rob Anthony Dire knew music was in his soul when he began playing piano at age 5. He wrote his first song at age 16 and almost won a record deal in 2000 with "Come to Life."His debut album, "Grandeur Of Delusions" is a culmination of singer/songwriter/musician body of work over the last several years. Rob Anthony Dire is a singer/songwriter/musician/producer who also hosts a podcast/BlogTalkRadio show, RAD-Radio. While his sound is eclectic, he was heavily influenced by classic rock from the 60's, 70's and 90's. Join Mary E. as she talks to Rob Anthony Dire about his life, music and goals as a writer, producer and outstanding contributor to the music world!
Due to technical difficulties last week Tess is back again this week to try again. Tess Whitehurst, author and feng shui expert, writes and teaches about the connection between form and spirit, seen and unseen, known and unknown. Her message is that we are completely empowered to heal ourselves and others, to live bravely, and to experience the life of our dreams. In addition to authoring the mega-popular Magical Housekeeping, the IPPY award-winning Good Energy Book, the brand new Magic of Flowers, which we are talking about tonightâ¦. and the forthcoming Magical Fashionista, Tess has authored three other books/e-books, as well as numerous articles about living a magical, joyful, and empowered life. Her books have been translated into nine languages and her articles have appeared such places as Llewellynâs Annuals, Law of Attraction Magazine, Whole Life Times, and Writerâs Digest. Sheâs also appeared on morning news shows on both Fox and NBC, as well as on the Bravo TV show Flipping Out. Sheâs a graduate of the Western School of Feng Shui, and lives in Los Angeles. Live in the Fox Valley Area of WISCONSIN? FREE COUNTRY USA TICKETS in Oshkosh, WI Looks like Rob Anthony will be performing a few times at COUNTRY USA in Oshkosh WI this year on the Y100 VIP STAGE. He has 8 FREE 5 DAY TICKETS to the fest this year & they can be yours with the purchase of his latest offer of this 2GB Coby 1.4 inch Video MP3 player w/FM/AM radio. Includes pre-loaded music from his latest two-disc album release 'Is This The Plan' (over 40 songs). All for the low price of $20.00 (plus shipping & handling). The money raised goes to the Wounded Warrior Project. If interested reply to rob@robanthonymusic.com for details on how to obtain the MP3 player & FREE TICKETS.
Due to technical difficulties last week Tess is back again this week to try again. Tess Whitehurst, author and feng shui expert, writes and teaches about the connection between form and spirit, seen and unseen, known and unknown. Her message is that we are completely empowered to heal ourselves and others, to live bravely, and to experience the life of our dreams. In addition to authoring the mega-popular Magical Housekeeping, the IPPY award-winning Good Energy Book, the brand new Magic of Flowers, which we are talking about tonightâ¦. and the forthcoming Magical Fashionista, Tess has authored three other books/e-books, as well as numerous articles about living a magical, joyful, and empowered life. Her books have been translated into nine languages and her articles have appeared such places as Llewellynâs Annuals, Law of Attraction Magazine, Whole Life Times, and Writerâs Digest. Sheâs also appeared on morning news shows on both Fox and NBC, as well as on the Bravo TV show Flipping Out. Sheâs a graduate of the Western School of Feng Shui, and lives in Los Angeles. Live in the Fox Valley Area of WISCONSIN? FREE COUNTRY USA TICKETS in Oshkosh, WI Looks like Rob Anthony will be performing a few times at COUNTRY USA in Oshkosh WI this year on the Y100 VIP STAGE. He has 8 FREE 5 DAY TICKETS to the fest this year & they can be yours with the purchase of his latest offer of this 2GB Coby 1.4 inch Video MP3 player w/FM/AM radio. Includes pre-loaded music from his latest two-disc album release 'Is This The Plan' (over 40 songs). All for the low price of $20.00 (plus shipping & handling). The money raised goes to the Wounded Warrior Project. If interested reply to rob@robanthonymusic.com for details on how to obtain the MP3 player & FREE TICKETS.
Professional CMV drivers were earning more money in 1980 than they are today and they have seen truck driver wages fall by 40% during the past 33 years. With no adjustment for inflation or other such economic factors, and by figuring in total number of hours worked per week, the majority of drivers end up earning an hourly wage that is far below the minimum wage. Jeff Barker is an 18 year OTR veteran with over two million miles. A former heavy truck and transport refrigeration mechanic and truck owner-operator, he began writing for Land Line Magazine in 2005 and is founder of the Ride and Roll Program, a driver health and wellness plan. Joining us as our guest, Jeff will discuss the post 1980 deregulation effects, the public image of the American trucker, why truck driver pay has not significantly increased over the past three decades and what he sees as the root causes and solutions to these problems. Closing song: "Down the Road" by Rob Anthony.
Tonight's guest is singer songwriter Rob Anthony. many of you listen to Rob's songs as the music between the shows here on Achieve Radio and now you get to meet the man behind some of your favorite tunes. You can get more tunes by going to Rob's website at www.RobAnthonyMusic.com The Book of Shadows tonight will feature great potions and lotions for Valentine's day and the Psychic Toolbox will help you draw in the love you are searching for. Follow me on www.facebook.com/ToeReader to get the latest Reading Specials.
Tonight's guest is singer songwriter Rob Anthony. many of you listen to Rob's songs as the music between the shows here on Achieve Radio and now you get to meet the man behind some of your favorite tunes. You can get more tunes by going to Rob's website at www.RobAnthonyMusic.com The Book of Shadows tonight will feature great potions and lotions for Valentine's day and the Psychic Toolbox will help you draw in the love you are searching for. Follow me on www.facebook.com/ToeReader to get the latest Reading Specials.
The top 4 competitors from The Search DJ Competition Round 2 Final. Syme Tollens, Sarlece, Rob Anthony and Jayden James. For more Podcasts and HD videos of DJs competing go to www.thesearchison.com.au or www.facebook.com/The.Search.DJ.Comp
The top 12 competitors from The Search DJ Competition Round 2 Semi Final. Chadwick, Sebastien C-Bas [Dollarz N Dymez], Rueben Heenan [PressPlay], Jayden James [The SleepOver], Sarlece, Rob Anthony, Syme Tollens, Stevie Flo, Tony P, Dirty Gypsy, Rhys Bull & Cenek. For more Podcasts and HD videos of DJs competing go to www.thesearchison.com.au or www.facebook.com/The.Search.DJ.Comp
The top 3 DJ sets from Rob Anthony, Stevie Flo and Syme Tollens for The Search DJ Competition - Heat 1, Round 2. We're still taking DJ entries. Visit wwwthesearchison.com.au for details.
Michael Cramer is an actor, a teacher, a writer and a filmmaker. He has a Ph.D. in Theatre from the city University of New York. He currently teaches in the Media and Communication Arts department at City College of New York and in the Speech and Theatre department of the Borough of Manhattan Community College. For the last thirty years, on weekends, he been known as Valgard Stonecleaver, a knight errant in the Society for Creative Anachronism. The SCA is a medieval re-creation group. They dress in medieval garb and hold tournaments and feasts as part of a big medieval fantasy. In the SCA Valgard is a count and a viscount, a bard, and a herald. He has been a king and a prince, which in the SCA are temporary positions which one wins in a tournament. Michael has written a book about the SCA titled "Medieval Fantasy as Performance: The Society for Creative Anachronism and the Current Middle Ages." **************************** Follow me on Facebook for great Reading Specials, updates, and fun conversations www.Facebook.com/ToeReader **************************** Rob Anthony's music is played often here on Achieve Radio and I hope that if you like his music you will take a minute and vote for him. Here is a note from Rob: "If you think I'm worthy of a vote for "People's Choice Artist Award" for the WAMI awards show being held at the PAC in Appleton WI Monday April 12th I'd truly appreciate it. Please vote for Rob Anthony of the Northeast Quadrant of Wisconsin. I'd be honored to get your vote and truly grateful if you passed this along". People's Choice www.wamimusic.com Voting for the People's Choice Awards will take place until March 22nd. On March 24th, the top 3 finalists in each quadrant will be posted on the website. The winners for each quadrant will be announced at the Award Show on April 12th. *************************** www.IntuitiveEyes.com To get a great Intuitive Psychic Phone Reading, Class Schedules for upcoming classes now up. www.GypsyToeReadings.com To find more info on Toe Readings, Classes or the new workbook coming out soon. www.PsyArk.com For Great leather crafted items made by us. Also herbs, altar supplies, jewelry, classes & more.
Michael Cramer is an actor, a teacher, a writer and a filmmaker. He has a Ph.D. in Theatre from the city University of New York. He currently teaches in the Media and Communication Arts department at City College of New York and in the Speech and Theatre department of the Borough of Manhattan Community College. For the last thirty years, on weekends, he been known as Valgard Stonecleaver, a knight errant in the Society for Creative Anachronism. The SCA is a medieval re-creation group. They dress in medieval garb and hold tournaments and feasts as part of a big medieval fantasy. In the SCA Valgard is a count and a viscount, a bard, and a herald. He has been a king and a prince, which in the SCA are temporary positions which one wins in a tournament. Michael has written a book about the SCA titled "Medieval Fantasy as Performance: The Society for Creative Anachronism and the Current Middle Ages." **************************** Follow me on Facebook for great Reading Specials, updates, and fun conversations www.Facebook.com/ToeReader **************************** Rob Anthony's music is played often here on Achieve Radio and I hope that if you like his music you will take a minute and vote for him. Here is a note from Rob: "If you think I'm worthy of a vote for "People's Choice Artist Award" for the WAMI awards show being held at the PAC in Appleton WI Monday April 12th I'd truly appreciate it. Please vote for Rob Anthony of the Northeast Quadrant of Wisconsin. I'd be honored to get your vote and truly grateful if you passed this along". People's Choice www.wamimusic.com Voting for the People's Choice Awards will take place until March 22nd. On March 24th, the top 3 finalists in each quadrant will be posted on the website. The winners for each quadrant will be announced at the Award Show on April 12th. *************************** www.IntuitiveEyes.com To get a great Intuitive Psychic Phone Reading, Class Schedules for upcoming classes now up. www.GypsyToeReadings.com To find more info on Toe Readings, Classes or the new workbook coming out soon. www.PsyArk.com For Great leather crafted items made by us. Also herbs, altar supplies, jewelry, classes & more.
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