Podcasts about shine talent group

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Best podcasts about shine talent group

Latest podcast episodes about shine talent group

YouTube Creators Hub
Mastering YouTube Growth: Insights from Shine Talent Group's Joanna Fowler

YouTube Creators Hub

Play Episode Listen Later May 16, 2025 37:12 Transcription Available


In this episode of the YouTube Creators Hub Podcast, we dive deep into the world of content creation with Joanna Fowler, Head of Talent at Shine Talent Group. Joanna shares her journey from being a YouTube creator to becoming an expert strategist at one of the leading influencer talent agencies. We discuss the importance of using both long-form and short-form content, strategies for building a strong community, and effective monetization techniques. Joanna also provides practical insights on storytelling, engagement, and the role of AI in content creation. Whether you're a budding YouTuber or an established creator, this episode is packed with invaluable advice to help you take your channel to the next level. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

#GenZ
The Gen Z Content Creator Industry

#GenZ

Play Episode Listen Later Apr 10, 2025 47:13


Influencer marketing and content creation has grown from the early days of mommy blogs to an estimated $24B global industry—and Gen Z is leading the charge. This episode features a conversation with Jess Hunichen, co-founder of Shine Talent Group, to break down how content creation became a career path, why it resonates with Gen Z, and what's next for the space. You'll hear about: The rise and evolution of influencer marketing What most people get wrong about creators Why Gen Z is uniquely built for this industry What the future holds—from newsletters to investor-creators Whether you're a marketer, creator, or just influencer-curious, this conversation brings insight into the state of the industry and a glimpse at where this digital economy is headed. Learn more about Shine Talent Group.

Build Your Digital Community
Jess Hunichen (Pt. 1): Nurturing Your Audience To Build Your Influence

Build Your Digital Community

Play Episode Listen Later Feb 3, 2025 30:07


Send me a text!Hey Community family, in today's episode Kristina is joined by Jess Hunichen, entrepreneur and Co-founder of Shine Talent Group: An Influencer Management Agency, Love x Money Ventures, and The Thread Talent Management Platform. In part 1 of this interview, Jess shares her journey to Co-founding Shine Talent Group, as well as where she is seeing the influencer industry heading in the coming years, what makes a great influencer, and the importance of community in creating and maintaining a following online.They also discuss the challenges influencers face in the public eye, why chasing quick spikes in community growth can hurt your long-term goals, and how to identify your niche.This episode is for anyone that has ever wanted to be an influencer or wants to better understand how to nurture the influence you already have in your community!If this episode resonates with you, share it with a friend or tag us on social media! Your support means the world!Connect with Jess!InstagramLinkedInTikTokShine Talent Group InstagramShine Talent Group WebsiteLove x Money Ventures InstagramThe Thread InstagramMentioned In Episode: Connect with Thrive Accounting for all your small business finance needs! InstagramWebsiteFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Inspire + Move
Reshaping Talent and Influencer Marketing with Jess Hunichen (Part 2)

Inspire + Move

Play Episode Listen Later Dec 19, 2024 25:09


Join me for part 2 of my conversation with Jess Hunichen, live from sunny California! If you missed part 1 (here), Jess is the co-founder of the multi-faceted talent management agency, Shine Talent Group. After launching Shine PR in January 2015, Jess and her partner quickly saw the opportunity to fill a void in the influencer landscape and Shine Talent Group was born! Serving as a resource for brands and marketing/PR agencies with one-on-one talent management across their Los Angeles, Toronto, and London offices. In this episode, we'll continue to chat about what her company looks for in creators when it comes to types of engagement, the power of a small following and we'll ease into my favourite topic of daytime routines as an entrepreneur and how we mark small milestones and wins! Listen for more on:• Particular metrics of engagement Jess looks for when considering content creators/talent.• Do creators need to have more than one account or go viral to be considered?• How having a small audience means you can connect with them on a deeper level, share value and have impact. • Morning routines and celebrating wins as a high achiever entrepreneur.Loved having Jess in-person to chat all things business, content creating and entrepreneurship- I want to know what you connected with most, especially if you've ever considered expanding your brand for partnerships via a talent group! Let me know in my DM's @InspireAndMove!Jess' Links:Jess' Instagram: https://www.instagram.com/jesshunichen/Shine Talent Group Instagram: https://www.instagram.com/shinetalentgroup/Shine Talent Group Website: https://www.shinetalentgroup.com/Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok

Inspire + Move
Reshaping Talent and Influencer Marketing with Jess Hunichen (Part 1)

Inspire + Move

Play Episode Listen Later Dec 16, 2024 24:47


Coming to you live from Newport Beach, California with my next amazing guest, Jess Hunichen! Jess is the co-founder of the multi-faceted talent management agency, Shine Talent Group. After launching Shine PR in January 2015, Jess and her partner quickly saw the opportunity to fill a void in the influencer landscape and Shine Talent Group was born! Built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting, they represent talent globally at their Los Angeles, Toronto, and London offices. In today's part one of our conversation, I'm excited to chat with Jess all about her business journey, what her team looks for in value-adding influencers and the secret to strong partnerships and decision making in your business. Tune in for more on:• How Jess' entrepreneurial start was not her initial plan.• Jess' unique business partner relationship and why they work so successfully together.• A fresh perspective on how to approach challenges and decision making in your own business.• Why Jess and her team decided to create their own project management tool.• The longtime strategy behind influencer marketing.• A powerful mindset to have as a creator or influencer that goes beyond follower counts.Stay tuned for part two and let me know what you liked most about this episode over on my instagram @InspireAndMove!Jess' Links:Jess' Instagram: https://www.instagram.com/jesshunichen/Shine Talent Group Instagram: https://www.instagram.com/shinetalentgroup/Shine Talent Group Website: https://www.shinetalentgroup.com/Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok

Female VC Lab
E091: Jess Hunichen: Shine Ventures

Female VC Lab

Play Episode Listen Later Mar 7, 2024 9:15


Jess Hunichen and Emily Ward are the Co-Founders of the global Talent Management Agency, Shine Talent Group, founded in 2015 with offices in Los Angeles, Toronto and London. Built on the premise of collaboration over competition, Shine has grown a reputation for being an ally to both talent and brands bringing impactful campaigns and creative solutions. In 2023 Jess and Emily launched Shine Ventures as a vehicle to share their experience and invest in bold founders with potential for global reach and market disruption.

Female VC Lab
E091: Jess Hunichen: Shine Ventures

Female VC Lab

Play Episode Listen Later Mar 7, 2024 9:15


Jess Hunichen and Emily Ward are the Co-Founders of the global Talent Management Agency, Shine Talent Group, founded in 2015 with offices in Los Angeles, Toronto and London. Built on the premise of collaboration over competition, Shine has grown a reputation for being an ally to both talent and brands bringing impactful campaigns and creative solutions. In 2023 Jess and Emily launched Shine Ventures as a vehicle to share their experience and invest in bold founders with potential for global reach and market disruption.

Marketing Made Simple
#143: Can Teaming Up with Influencers Really Transform Your Brand?

Marketing Made Simple

Play Episode Listen Later Feb 14, 2024 32:41


Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impact. If you have a brand or business, you might be wondering: What are the best practices for collaborating with influencers to drive mutual growth?   In this week's episode, hosts J.J and April call upon the experts! Emily Ward and Jess Hunichen from the global talent agency Shine Talent Group are here to share their secrets about how to make successful partnerships between companies and social media stars. They offer practical strategies and considerations that are necessary for working together effectively. Tune in and learn how to crush your social media marketing through mutually beneficial partnerships!    Follow on Instagram @shineventures and @shinetalentgroup Follow on TikTok @shinetalentgroup   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  

Canada's Podcast
Advice from the co-founder of a leading global influencer talent management agency - Toronto - Canada's Podcast

Canada's Podcast

Play Episode Listen Later Dec 26, 2023 29:50


Emily Ward is the co-founder of Canada's leading global influencer talent management agency Shine Talent Group. Emily transformed her PR agency (which she had for 10+ years) into a full influencer talent management agency. In this session we discuss, knowing when to make a change, knowing when it's time to bring on a business partner, and how to find the right person. Entrepreneurs are the backbone of Canada's economy. To support Canada's businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter. Want to stay up-to-date on the latest #entrepreneur podcasts and news? Subscribe to our bi-weekly newsletter

DTC POD: A Podcast for eCommerce and DTC Brands
#287 - Jess Hunichen - Talent Agencies, Massive Creators, & Brand Deals

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Aug 10, 2023 53:41


On this episode of DTC pod, Jess joins Blaine & Ramon to discuss everything about building a top tier talent agency, and what it takes to be successful for brands to collaborate with top tier talent.We cover:1. Connecting creators, brands, and agencies for successful collaborations.2. Focusing on sustained partnerships for effectiveness.3. Creating special products/services with influencers to address audience needs.4. Utilizing traditional platforms to amplify influencer reach.5. Addressing the industry's lack of creator tools6. Strategies to handle delays and maintain communication with talent and brands.7. Building long-term relationships based on transparency and audience knowledge.Timestamps:03:08 PR agency rebranded to Shine Talent Group; problem-solving focus.08:16 Evolution and creativity in influencer marketing.12:14 Mindset change leads to startup success.16:19 Importance of balancing work and creativity.18:11 Support for talent in workload, contracts management.21:20 Autonomy and diversity in talent representation.25:08 Working with consumer brands in influencer relations.27:48 Trust and collaboration as success keys.31:31 Accepting initial brand push; testing audience crucial.38:38 Content challenges; importance of communication, organization.41:13 Advantages of working with talent agency.44:43 Preference for long-term campaigns with multiple influencers.49:59 Industry needs CRM, project management tools.52:36 Shine's extensive presence on social media.Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Shownotes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jess Hunichen - Co-founder of Shine Talent GroupRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

Land A Job You Love
5. What is a Talent Manager? With Samantha Hicks

Land A Job You Love

Play Episode Listen Later Aug 9, 2023 37:14


This week I sit down with Samantha Hicks - Managing Director at Shine Talent Group. Samantha and her team represent some of the world's biggest influencer talent, including the one we all know and love - the bird's papaya, Sarah Nicole Landry! We talk about what it means to be a Talent Manager, what it takes to succeed in this role and how to get started in this career path. There are a ton of great career takeaways in this episode, I hope you enjoy it as much as I did!

Eat Capture Share - a podcast for food bloggers
Influencer marketing for food content creators

Eat Capture Share - a podcast for food bloggers

Play Episode Listen Later Jun 7, 2023 52:41


In today's episode (114) of the EAT, CAPTURE, SHARE podcast, I'm talking all things content marketing with Senior Talent Manager at Shine Talent Group, Paulynne Ebron. We chat about the app EVERY food creative should be on, what type of content is resonating most right now and what agencies like Shine look for in food content creators. This episode answers all the questions you ever had about finding success as a full time food content creator.   Here's what else you can expect from today's episode... Join the FREE Instagram food photography challenge today (link below!) I share my past experience working with brands as an influencer and why I didn't enjoy it. Paulynne introduces herself. Paulynne talks about what she does at Shine to grow content creators' brands. Paulynne gives her very best strategies for content creators to stand out right now. Paulynne reveals how agencies like Shine choose their talent (and it's not all about followers!). Paulynne gives her best advice for food content creators building their brands and communities. Paulynne shares what the most successful influencer campaigns all have in common. Paulynne explains why every creative should embrace TikTok and why it's different from Instagram.   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography The #eatcaptureshare food photography challenge is back! Read more about it in this blog post HERE Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE The Shine Talent Group's website, TikTok and Instagram Paulynne on Shine website Paulynne's Instagram and TikTok Raw vegan Tenderstem® pesto. Read more about it in this blog post HERE Find the full show notes HERE Find my Instagram HERE

The Classy Career Girl Podcast
Influencer Marketing and Growing Your Online Brand

The Classy Career Girl Podcast

Play Episode Listen Later Dec 19, 2022 32:55


Emily Ward & Jess Hunichen are the coveted influencer marketing experts and co-founders of Shine Talent Group, the leading, buzzed-about influencer talent management agency.  Shine Talent Group represents a powerful cross-section of social superstars including the “Coastal Grandmother” creator Lex Nicoleta (@lexnicoleta), body confidence-focused creators Sarah Nicole Landry (@thebirdspapaya), Alicia McCarvell (@aliciamccarvell), and Mik Zazon (@mikzazon), TikTok's skincare bae Koosha (@kooshaaa), and mental health advocate meets fashionista, Mary Skinner (@mary_skinner). On the podcast, Emily and Jess can discuss how to best utilize influencer marketing to scale a business, the ins and outs of working with influencer talent agents, influencer trends such as body confidence, and more. Shine Talent Group has worked with brands such as Amazon, REVOLVE, Unilever, and L'Oréal on influencer campaigns, leveraging their company's robust talent roster, with 150 exclusive talent. Emily and Jess have also been featured in media outlets such as WWD, Business Insider, and Entrepreneur.  Emily & Jess can also bring their vast knowledge, experiences, and stories of working in the influencer marketing industry to the table, including how Shine Talent Group impressively acquired Fourth Floor Management agency during the pandemic and created The BodCon, the first & only annual virtual conference focused on body confidence and radical self-acceptance.

Soulcial Scoop
2023 Trends: What's Up and Coming in the Creator Space for 2023 with Shine Talent Group

Soulcial Scoop

Play Episode Listen Later Nov 22, 2022 48:37


It's no secret that the creator industry is changing every single day. There are new technologies and innovations that change the way we use social media and build our businesses as creators. That's one of the most fun (and the most stressful) parts of our job. We always have to stay in the know and be willing to pivot our strategies and our content given what's up and coming in the industry. With the end of 2022 approaching, there are some new trends on the horizon for the creator economy that we're predicting for 2023. From social platforms turning into search engines (and learning how to capitalize on that as creators) to brands looking for UGC creators regardless of their following (AND how to capitalize on that), there's a lot you need to know now to prepare for what's to come in the new year. This week, we're here with Hess Hunichen and Emily Ward, the co-founders of Shine Talent Group, North America's leading talent management and brand partnerships agency. They specialize in the online and social space and work with brands and agencies to create campaigns that are memorable and inspire consumers to take action. We're giving you the scoop on everything you need to know about the upcoming year as a creator. This my Biz BFFs is Soulcial Scoop.

BiggerTalks's podcast
Emily & Jess Shine Talent Group Founders - The Life Of Running An Influencer Agency

BiggerTalks's podcast

Play Episode Listen Later Nov 17, 2022 55:07


A great discussion about how Emily and Jess scaled their influencer agency. We talked about.. - The process of picking talent for brand deals - Visible Influence - How to attract top level clients and talent and how that works - The ups and downs of expanding a talent agency in different countries - The ebbs and flows of being in business for 8 years Follow Shine Talent Group on instagram @ShineTalentGroup.

You're Not Getting Any Younger
EP 244: How Anyone Can Be an Influencer (Emily Ward, Co-Founder of Shine Talent Group)

You're Not Getting Any Younger

Play Episode Listen Later Oct 28, 2022 19:56


In today's episode, Jen Glantz chats with Emily Ward, the co-founder of Shine Talent Agency about how anyone can become an influencer, trends for 2023, and how to neogitate deals with brands. Tips for those who want to make money from their personal brand, stand out on social media, and so much more.   The Monday Pick-Me-Up Newsletter

She Had A Vision
Los Angeles, CA: Shine Talent Group - Jess Hunichen and Emily Ward

She Had A Vision

Play Episode Listen Later Sep 6, 2022 67:44


Jess Hunichen and Emily Ward are the co-founders of Shine Talent Group, an influencer talent management agency located in Los Angeles, Toronto and now London! With the rise in influencer marketing, Jess and Emily saw the opportunity to represent influencer talent to better serve brands and the influencer profile. Their team of talent agents has grown to over 50 and they continue to seek opportunities in brand and marketing especially since social platforms are ever changing. Jess and Emily will give a behind the scenes look of what it means to be an agent for an influencer, but will also provide insights around influencer marketing. They will also share ways they have grown their company through innovation and strong leadership. 

CEO-ish Podcast
75. How Creators and Brands Can Successfully Leverage Influencer Marketing with Shine Talent Group Cofounder Jess Hunichen

CEO-ish Podcast

Play Episode Listen Later Jul 27, 2022 66:19


In episode #75 your favorite CEOs Taylor Graham and Chloe Willemsen are sitting down with Jess Hunichen. She is a well-known influencer marketing expert and one of the co-founders of Shine Talent Group, the leading influencer talent management agency. Shine has been featured in outlets such as WWD, Business Insider, and The Daily Front Row. Shine Talent Group represents 90+ notable influencers & social talent between its LA and Toronto offices. It has worked with brands such as Amazon, REVOLVE, Unilever and L'Oréal on influencer campaigns, leveraging their company's robust talent roster. Jess and her cofounder Emily, who couldn't be with us for this interview because she was taking a much needed and well deserved vacation, also created the award-winning BodCon, the first & only virtual conference focused on body confidence and radical self-acceptance, and has since turned into a virtual body confidence community with a podcast and event series. We chatted with Jess about: Her entrepreneurial journey What talent agencies are looking for when scouting creators How creators can better position themselves for management representation How brands can best utilize influencer marketing Jess's mental health journey working in the social and PR world And more To continue hyping up Chloe's Yung Gravy thirst trap click HERE To get 30% off your Zencastr Professional account click HERE Feel free to stalk your hosts a little further: Chloe: @chloeelizabethcreative Taylor: @taygrahambiz and @sociallytaylored To check out the official CEOish website click HERE To ask us a question or request a guest, connect with us on Instagram and Twitter @ceoishpodcast or email us at ceoishpodcast@gmail.com

Save Her Seat | Females Who Side Hustle
Turning Tragedy and Trauma into Activism with Resilience and Using Your Voice

Save Her Seat | Females Who Side Hustle

Play Episode Play 59 sec Highlight Listen Later Jun 30, 2022 68:30


We saved a seat for Fallon Farinacci — a proud Red River Métis, Fallon is a Speaker, Survivor, & Advocate for MMIWG (Missing and Murdered Indigenous Women and Girls). Fallon has cultivated an incredible community and uses her platform to share her story, give back to the Indigenous community, and raise awareness for causes and organizations close to her heart. She is the very definition of what it means to be resilient and continues to be a source of light both IRL and on the ‘gram.We also speak with Fallon about breaking into the influencer space. She is one many amazing influencer talents with the Shine Talent Group and she gives her advice for other wanting to get recognized online. FOLLOW @fallonfarinacci______Save the DateFWSH x LiveWell Beauty EventJuly 7th Open House 5-7pmREGISTER HERE______VISIT femaleswhosidehustle.comJOIN the directoryPOWERED by @femaleswhosidehustleCONNECT on our Facebook Group PS. Start your own podcast with Buzzsprout HERE

The Balanced Lady Boss
BLB103: How To Allow Your True Self To Shine

The Balanced Lady Boss

Play Episode Listen Later Mar 31, 2022 58:36


“Let's give it a whirl! If it works, great. If it doesn't, we'll do something else.” That's the boss woman attitude that helped my guests Jess Hunichen and Emily Ward to achieve massive success since they joined forces in 2015. Today's epic with the co-founders of the Shine Talent Group is a special conversation that focuses on authenticity, standing in your truth, finding your voice, and using that voice to influence the world. In a society that's overly focused on physical attributes and vanity metrics, Jess and Emily focus on impact versus impressions and they're passionate about letting your truth shine through. In this episode we talk about centering your business around your values, why we need to celebrate our role in our success, embracing your unique approach in the boardroom, evolutions in love, and so much more. There were so many gems in this conversation and I'm excited to hear your thoughts. Find me on Instagram @iamstaceyhines (https://www.instagram.com/iamstaceyhines/) and let me know what you think. Enjoy this epic!   About Jess Hunichen & Emily Ward Jess Hunichen and Emily Ward are the co-founders of the multi-faceted influencer and PR agency, Shine. After launching Shine PR in January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting. Building on the rapid success, the team has expanded to represent celebrities, athletes, and social talent with offices in Toronto, Los Angeles, and Montreal. Shine continues to strengthen its offerings by bringing on team members who are fully immersed in all things social, and both established and emerging talent to deliver impactful campaigns on and offline. North America's leading Talent Management and Brand Partnerships agency, Shine specializes in the online and social space. Working with brands and agencies, they create campaigns that are memorable and inspire consumers to take action. Highlights The early days of Jess and Emily's partnership and what led them to take it to the next level and start Shine PR How Jess and Emily leveraged Instagram to attract amazing employees and clients when they were just starting out The natural transition from PR to talent management Emily and Jess' decision to build Shine in alignment with their values and go against the grain of traditional PR firms Kindness as a cornerstone of success Jess and Emily's “go for it” attitude and how it's helped them do big things in their business Why Shine was uniquely positioned to create The Bod Con How Emily and Jess found their flow in working together The top three characteristics of a Shine influencer The massive shifts around relationships and love that Emily experienced parallel to the founding and building of Shine Jess' move across the world for love that ended up taking her life in a totally unexpected direction How Jess and Emily's self-care and bliss journeys have influenced The Body Con Acknowledging our active part in our success Tuning in to the excitement in everything you do   Resources & Recommendations Shine Talent Group https://shinetalentgroup.com/ Shine Talent Group on Instagram https://www.instagram.com/shinetalentgroup/ The Bod Con https://thebodcon.com/ Epic Intention Cards https://www.amazon.com/Epic-Intentions-Daily-Intention-Affirmation/dp/B082368RFK/   Want more insights about living an intentionally balanced life? Balanced Lady Boss Website http://www.balancedladyboss.com/ Stacey Hines on Instagram https://www.instagram.com/iamstaceyhines/ Balanced Lady Boss Community on LinkedIn https://www.linkedin.com/company/balanced-lady-boss/ Stacey Hines on YouTube https://www.youtube.com/channel/UCn8qEvzMHlDR9SuROLfRAAw

Thrive Blogger Podcast
Episode 133 | Working with an Influencer Talent Agent

Thrive Blogger Podcast

Play Episode Listen Later Mar 10, 2022 39:37


More and more we are seeing bloggers and influencers work with talent agents to help them negotiate and secure brand partnerships. Tune in to learn what the benefits of working with an agent are, how to find an agent and so much more—from the founders behind Shine Talent Group, Emily Ward + Jess Hunichen. Head to thrivetogether.blog/podcast for the show notes! If you're looking for a blogging community, then join us over on Facebook, the Thrive Blogging Community! 

What Day Is It?
Shine Talent Group Founder Jess Hunichen — How To Value Yourself As A Creator, Brand Collab Agreement Red Flags And Why Not Every Collab Needs To Be Paid

What Day Is It?

Play Episode Listen Later Mar 9, 2022 64:52


Whether you're an influencer, creator or just someone who wants to learn more about the industry that isn't going anywhere... this episode of WDII is for you! Bailey and Jacci ask Jess Hunichen, founder of leading Canadian talent agency Shine Talent Group, the questions you want to know that aren't talked about as candidly as we'd all hope. Grab your notepad and get ready because Influencer University is in SESSION! WE'RE DISCUSSING: + how to pitch yourself for brand collabs + how to determine your rates as a creator + a tangible number on what micro influencers should be charging + why you don't need to charge for every single collaboration + why likes and comments aren't an accurate indication of engagement + social blade and if it's valuable/accurate + red flags to look out for when signing any agreement or contract + why more influencers and a saturated industry is a good thing + so much more ——— Follow along at @whatdayisitpodcast SHOP OUR MERCH Join our Facebook Group Checkout our Amazon Shop Don't forget to follow the hosts @baileyjst and @jaccirai Questions, comments, feedback? Email us whatdayisitpodcast@gmail.com Dooney & Bourke — Go to dooney.com/DAY and use code DAY for 20% off your first order Betterhelp – Go to betterhelp.com/whatdayisit for 10% off your first month Learn more about your ad choices. Visit megaphone.fm/adchoices

Wellness Lately
A Chat with The BodCon Founders, Emily Ward and Jess Hunichen

Wellness Lately

Play Episode Listen Later Feb 15, 2022 58:05


Why We Love the BodCon: The BodCon launched in February 2021 as a virtual conference series centered around all things body confidence, body positivity and self love. Their aim is simple: They want people to feel worthy in their bodies. After witnessing the incredible conversations taking place in the social space around body confidence, Founders of Shine Talent Group, Jess Hunichen and Emily Ward wanted to build a platform that would help amplify these voices and allow this community to share in an experience that would bring people together and help further the impact of this movement. The BodCon now includes a weekly podcast and mini events throughout the year leading up to our annual conference. Through these initiatives we bring our network together and delve deeper into topics that surround the body confidence journey. On the Pod, We Discuss: Why Emily and Jess started the BodCon and how their work in the influencer space impacted its creation The importance of representation in media and events related to body image What to expect from the virtual event, topics that will be covered, and some of the speakers And more Helpful Links: Get your ticket for The BodCon happening on February 27, 2022! To enter the ticket giveaway, all you have to do is: go to our show on your podcast app, leave us a review, and send a screenshot over to hello@wellnesslately.com. You'll be entered to win tickets for you and 1 friend to attend The BodCon on us! You must be following @TheBodCon on Instagram to win. Follow The BodCon on Instagram Watch our free masterclass to learn 5 Simple Shifts to End Binge Eating Join our private Facebook group Set up a free Breakthrough Session to see if our coaching program is a good fit for you Learn more about Food Freedom Academy, our personalized Intuitive Eating Coaching Program

Dear FoundHer...
Everything You Want to Know About Influencer Marketing with Emily Ward and Jess Hunichen, Co-Founders of Shine Talent Group

Dear FoundHer...

Play Episode Listen Later Feb 3, 2022 57:35


In today's episode, host Lindsay Pinchuk is joined in conversation with entrepreneurial duo Jess Hunichen and Emily Ward, Co-Founders of Shine Talent Group, to dive into everything you need to know about influencer marketing. Deciding who you want to represent your brand can be an overwhelming process. But as you look to work with influencers, make sure to consider three things: content, numbers, and message. While it is important to work with someone who already has a well-established presence online, it is not the only factor. According to Emily and Jess, the most important part of influencer marketing is your message, so it is crucial that you partner with influencers who directly align with your company values. When you can represent your brand while being true to yourself, you will naturally attract the right consumers. Whether you are a brand or an influencer, you won't want to miss this week's episode of Dear FoundHer... Tune in to learn more about the three most important characteristics of an influencer, the pull of authenticity, and how to better leverage influencer marketing to reach more consumers and create the brand of your dreams. Quotes • “95% of success is the match between the brand and the talent. That can only be done if you know who you are as a brand.” (35:28-35:38 | Emily) • “Having trust in influencers and the talent that you're working with is a big part of your success.” (36:30-36:34 | Jess) • “Consumers can sniff out inauthenticity. The only currency you have as a content creator is the trust with your audience. Once that's done, you're shit out of luck.” (42:56-43:14 | Jess) • “Don't feel like you have to have everything sorted out and that you have to know everything. You will figure it out as you go. You don't know the things that you don't know yet.” (47:27-47:47 | Jess) • “Developing a network of other entrepreneurs who can appreciate what you're going through, even if they are at different stages of their development is important.” (49:05-49:19 | Emily) • “Try and build a company where you'll give your team the opportunity to flex their entrepreneurial muscle within your environment.” (52:19-52:27 | Jess) • “When it comes to influencers, what's important is content, numbers, and the message. Followers are important, but metrics and engagement are even more important. But the most important is the message. Does the influencer add value to a really cluttered social space?” (54:07-54:23 | Lindsay) Connect with Emily Ward & Jess Hunichens: Instagram | https://www.instagram.com/shinetalentgroup/ LinkedIn | https://www.linkedin.com/company/shinetalentgroup/ Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts! Don't forget, there is still time to sign up for Lindsay's Small Business Marketing Bootcamp. For more from Lindsay Pinchuk: • Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/ • Follow her on Instagram: https://www.instagram.com/lindsaypinchuk/ Podcast production and show notes provided by HiveCast.fm

Save Her Seat | Females Who Side Hustle
Biggest Misconceptions of Influencer Marketing And The Behind The Scenes of Working With Brands ft. Jess (PART TWO)

Save Her Seat | Females Who Side Hustle

Play Episode Play 50 sec Highlight Listen Later Dec 9, 2021 57:34


We're back with Jess of Shine Talent Group with PART TWO of her episodes where she gets into the nitty gritty of Influencer Marketing. She shares the biggest misconceptions about influencers and creators and how it is *actually* their biggest strength. If you haven't listened to PART ONE on Learning to Shine with Influencer Marketing ft. Jess Hunichen Co-Founder of Shine Talent Group, be sure to check that episode out too! FOLLOW JessCONNECT with Shine Talent GroupHave a listen, send to a friend and #saveherseatPOWERED by @femaleswhosidehustleCONNECT on our Facebook Group PS. Start your own podcast with Buzzsprout HEREFWSH Business Strategy & Support Pilot Program APPLY HERE

Save Her Seat | Females Who Side Hustle
Learning to Shine with Influencer Marketing ft. Jess Hunichen Co-Founder of Shine Talent Group (Part One)

Save Her Seat | Females Who Side Hustle

Play Episode Play 40 sec Highlight Listen Later Dec 2, 2021 65:36


Join us for this two part episode with Jess Hunichen co-founder of the multi-faceted influencer and PR agency, Shine. After launching Shine PR January 2015, Jess and her co-founder Emily, quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting.In this part one - Jess shares her strategies and tactics used to land the roles in her career that she looked to *shine* in. She gives some great insight into what went into building a business within the unchartered waters of the influencer space and how to *just start* when you have an idea.FOLLOW JessCONNECT with Shine Talent GroupHave a listen, send to a friend and #saveherseatPOWERED by @femaleswhosidehustleCONNECT on our Facebook Group PS. Start your own podcast with Buzzsprout HERE

Quotable: a Female Millennial Entrepreneur Podcast
Ep 90: Jess & Emily Behind the Scenes at a Major Influencer Management Agency

Quotable: a Female Millennial Entrepreneur Podcast

Play Episode Listen Later Nov 17, 2021 56:31


Jess Hunichen and Emily Ward are the co-founders of the multi-faceted influencer and PR agency, Shine. After launching Shine PR January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting. Listen in to hear the story of how they built their business into one of the most reputable influencer talent agencies and learn about the power of influencer marketing for your brand.   In this episode you will hear: -How they launched an influencer talent agency  -How they work as collaborative business partners -How they have scaled their business -Why they value employees soft skills -What it's like to manage talent -How to utilize influencer marketing for your business -Ways to measure success of a social marketing campaign -Reasons brands should trust influencers with collaborations -Tips for influencers looking for representation Connect with Shine Talent Group:   https://shinetalentgroup.com https://instagram.com/shine_influencers https://www.facebook.com/ShineTalentGroup https://shinetalentgroup.com/resources If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

The Moral Hangover
67. Shine Talent Group: Jess Hunichen & Emily Ward On How to Influence, Build Your Social Brand, and Inspire Others Through Content

The Moral Hangover

Play Episode Listen Later Nov 15, 2021 59:28


On this week's episode, Katie & Vic discuss the dreaded wedding season and go through the dos and don't of finding a plus one and what to do if you're asked to go to a wedding, when you would rather do anything but that. Then (16:57), we are joined by Jess Hunichen & Emily Ward, the founders of the influencer and PR agency, Shine Talent Group. We start from the beginning, when Jess moved from Australia to Canada, and met her now business partner, Emily, at an infamous Christmas Party. This infamous Christmas part led them to creating their empire, which represents some of the biggest brand names in the online and social space, and has grown into becoming North America's leading Talent Management and Brand Partnerships agency. Throughout this episode, we discuss the start of influencer marketing, best practices for your social growth strategy, finding your niche and unique selling point, and so much more. If you're interested in getting your start in influencer marketing or are a creator yourself, this is the episode for you! Follow Shine Talent group @shinetalentgroup and visit their website: https://shinetalentgroup.com Follow us on Instagram & TikTok @themoralhangoverpodcast and subscribe to the podcast, we have new episodes every Monday! https://www.moralhangoverpodcast.com

Made it Happen
Turning Challenges Into Opportunities & Taking Over the Influencer Industry With Shine Talent Group and The BodCon

Made it Happen

Play Episode Listen Later Nov 10, 2021 46:55


This week's episode is featuring Jess Hunichen and Emily Ward, co-founders of the multi-faceted influencer and PR agency, Shine & founders of The BodCon. Jess Hunichen and Emily Ward are the co-founders of the multi-faceted influencer and PR agency, Shine. After launching Shine PR January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting.Building on the rapid success, the team has expanded to represent celebrities, athletes, and social talent with offices in Toronto, Los Angeles, and Montreal.After witnessing the incredible conversations taking place in the social space around body confidence, Founders of Shine Talent Group, Jess Hunichen and Emily Ward wanted to build a platform that would help amplify these voices and allow this community to share in an experience that would bring people together and help further the impact of this movement.The BodCon now includes a weekly podcast and mini events throughout the year leading up to our annual conference. Through these initiatives we bring our network together and delve deeper into topics that surround the body confidence journey.We talk about:- Transitioning from Public Relations focus to the influencer space- Changes in the influencer industry over the past 6 years - Key elements to making it in the influencer space as a creator & an agency- The two sides of social media & finding your positive community - How the BodCon got started and the impact it has- Breaking into the influencer space & their unique tactic of finding key partnersResources:Shine: shinetalentgroup.com/BodCon: thebodcon.com/Sponsored by:Three Ships Beauty Code MADEITHAPPEN20Shop SheKind Code MADEIT20Podcast Brought to you by:Elevatepodcastco.comPowered by:www.buzzsprout.com/Connect With Us:Website: www.madeithappenpod.com/Instagram: www.instagram.com/madeithappenpodcast/LinkedIn: www.linkedin.com/company/made-it-happen-podcast

The Influence Podcast
How Much Do Influencers Actually Make? w/ Shine Influencers

The Influence Podcast

Play Episode Listen Later Nov 9, 2021 26:51


Here is a question you may have pondered. How much do influencers actually make? It's a question that our agency receives all the time from rising creatives in the influencer marketing space, and brands who are trying to plan their media budgets. According to entrepreneur.com, the influencer marketing industry is expected to reach a value of 13.8 billion dollars by the end of 2021. But what makes this avenue such a successful one in marketing as a whole? Joining us today to explore these very questions and the rise of influencer marketing across digital channels - the founders of Shine Talent Group, Jess Hunichen and Emily Ward! This is the TIA podcast. Support the show: https://www.instagram.com/nfluenceagency/ See omnystudio.com/listener for privacy information.

influencers shine tia shine talent group
Unstrictly Business
The Importance of PR as a Business Owner with Co-Founder of Shine Talent Group

Unstrictly Business

Play Episode Listen Later Nov 3, 2021 51:20


Welcome to Unstrictly Business, a podcast where we interview business owners about everything that helps them succeed, from business advice to self-care and everything in between. I'm your host, Calli! I'm the Founder of 'Do Well Dept,' an inclusive online community that helps passionate work-from-home entrepreneurs & remote businesses achieve overall wellbeing for themselves, their employees, and their business.    In today's episode, we meet Emily Ward, the co-founder of Shine Talent Group, a global talent and influencer relations agency. Today, we start out by talking a little bit about Emily's experience working as a freelancer in PR as well why she decided to start an influencer relations agency. From there, Emily takes us through what set Shine Talent Group apart from their competitors and how they grew to the successful agency they are today with over 30 employees, two offices, and over 80 clients. Emily also shares some of the more difficult times as a business owner and how she was able to push through. Finally, Emily shares what she would do to grow her business if she was starting over today!   In this episode, you'll discover...     Getting your business in front of a larger audience  How being a freelancer is different from running your own business  Most important PR tactics as an entrepreneur  The importance of perseverance as a business owner      Thanks for listening to this week's episode of Unstrictly Business! If you want to learn more about how you can create a successful business of your own. Visit our website dowelldept.com.    Resources and links:   Calli's Instagram: @callizar Do Well Dept Instagram: @dowelldept Do Well Dept Website: dowelldept.com   Shine Talent Group Website: shinetalentgroup.com Shine Talent Group Instagram: @shinetalentgroup

Inside The Moms Club
Learning How To Shine in Social Media With Shine Talent Group Creator Emily Ward

Inside The Moms Club

Play Episode Listen Later Aug 16, 2021 50:30


Ever wonder how social media influencers are born and thrive? Meet Emily Ward, single mom and creator of Shine Talent Group. Emily shares her entrepreneurial social media story with tips on how to conquer the social media world. Think you can be the next Influencer Mom? LIsten and find out how it's done.

Ace The Gram
#88: Inside Shine Talent Group and their work with Amazon, REVOLVE, Unilever and L'Oréal

Ace The Gram

Play Episode Listen Later Jun 2, 2021 35:07


Today on the podcast: Emily Ward & Jess Hunichen - co-founders of leading influencer talent management agency - Shine Talent Group! Emily and Jess are well-known influencer marketing experts and their agency represents 90+ notable influencers & social talent between its LA and Toronto offices. Shine has worked with brands such as Amazon, REVOLVE, Unilever and L'Oréal on influencer campaigns. On today's podcast, Emily and Jess discuss - how to best utilize influencer marketing to scale a business - the ins and outs of working with an influencer talent agent - influencer marketing trends and what converts - influencer marketing in the age of COVID - BodCon and their work with Jameela Jamil, Sarah Nicole Landry, and Hunter McGrady For more on Shine check out their website at shinetalentgroup.com or find them on Instagram at @Shine_influencers For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash

WIIM Radio
#91 Everything Influencer Management

WIIM Radio

Play Episode Listen Later May 11, 2021 98:41


Today we’re speaking with Emily Ward and Jess Hunichen of Shine Talent Group (@shine_influencers)You can find them at:www.shinetalentgroup.comwww.thebodcon.comwww.instagram.com/shine_influencerswww.instagram.com/thebodcon Want to join WIIM's Collective?www.iamwiim.com/become-a-member(For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership)Join our Creator Only Private Facebook Group:www.facebook.com/groups/wiimcreators/Follow us on Instagram:www.instagram.com/iamwiim

The Real Reel
Ep. 98: The Future of Influencer Marketing, Starting an Influencer Talent Agency, and Why Company Culture Matters SO Much ft. Shine Talent Group Co-Founder, Jess Hunichen

The Real Reel

Play Episode Listen Later Mar 1, 2021 73:19


I interviewed Jess Hunichen, co-founder of Shine Talent Group. Shine is a talent management agency for social influencers with offices in Canada and the USA. In this episode, Jess and I talk about being on the other side of influencer marketing, when it's time to look for management, and what goes into contracts and negotiations with brands. We also talk about how Shine got started, how they pick talent, and upcoming influencer trends. This is one of my favorite episodes and I know you'll love it just as much as I do! Jess's IG: https://www.instagram.com/jess_hunichen/ Shine Website: https://shinetalentgroup.com Shine IG: https://www.instagram.com/shine_influencers/ The BodCon IG: https://www.instagram.com/thebodcon/ Check out Podcorn for podcast sponsorships: https://podcorn.com/ Where can you find us? Natalie's IG: @nataliebarbu IG: @therealreelpodcast --- Support this podcast: https://anchor.fm/natalie-barbu4/support Learn more about your ad choices. Visit megaphone.fm/adchoices