Podcasts about ghia

OSI – otte års relativ ligegyldig italiensk industrihistorieDen måtte komme. Bilsnobbernes måske mest kedelige podcast. Den du ikke behøver lytte til.Med mindre, altså, du vil høre Stefan Kaas og Adam Estrup bevæge sig ind i den let triste italienske automotive industrifortælling om Officine Stampaggi Industriali, OSI.Etableret i 1960 i Torino af en tidligere Ghia-chef for at bygge mindre serier for de store – Fiat, Ford & Alfa – får OSI en levetid på cirka otte år. I dem laver de lidt åbne Innocentier, et par sjove Alfaer, der hedder skarabæ, og cirka 10.000 underlige Michelotti-designede Ford Anglia.Den lille bilsmedie ender med at blive pænt berømmet for deres Ford OSI 20 M TS, der er en mindre kedelig tysk Taunus. Bilen er meget pæn i tre dele.Designeren var Sergio Sartorelli, der siden tegnede Fiat 126.OSIs medstifter var ud af Olivetti-familien, men det redder ikke OSI fra at gå konkurs i 1968. Og det var så det. Finito.

CardioNerds (Drs. Rawan Amir, Tripti Gupta, and Alysha Joseph) discuss the fundamentals of adult congenital heart disease (ACHD) surgery with Dr. Elizabeth Stephens.  Audio editing by CardioNerds academy intern, Grace Qiu.  Using a case of a young adult undergoing a Ross procedure, the episode walks through what happens in the operating room—from induction and intraoperative transesophageal echocardiography (TEE) to cardiopulmonary bypass (CPB), myocardial protection, and surgical repair. The discussion highlights key concepts including cardioplegia, cross-clamp and bypass times, hypothermic circulatory arrest, and the complexity of redo sternotomy. This episode provides learners with a practical framework to interpret operative reports, anticipate postoperative physiology, and better collaborate with surgical teams. This episode was produced by the CardioNerds ACHD Council and planned by Dr. Rawan Amir.  CardioNerds Adult Congenital Heart Disease PageCardioNerds Episode Page Pearls “LV distension kills patients.”Preventing left ventricular distension with appropriate venting and awareness of aortic insufficiency is critical to intraoperative safety.  TEE can change the surgical plan in real time.Findings such as underestimated aortic regurgitation, mitral pathology, or a PFO may directly alter cannulation and cardioplegia strategy.  Cross-clamp time = myocardial ischemic time; bypass time = systemic stress.Both are key predictors of postoperative complications including renal injury, bleeding, and ventricular dysfunction.  Redo sternotomy risk is driven by anatomy, not just number.Aorta adherent to the sternum, conduit position, and chamber pressurization define risk more than the number of prior surgeries.  Think longitudinally—ACHD surgery is lifetime planning.Surgical materials and strategies must account for future interventions, especially in younger patients. Notes: Notes drafted by Dr. Alysha Joseph, aided by generative artificial intelligence. What are the key steps in congenital cardiac surgery from incision to closure? Preoperative planning is multidisciplinary, involving surgeon, anesthesia, cardiology, and ICU teams; high-risk inductions (e.g., critical AS, Williams syndrome) are identified early TEE is performed immediately after induction to reassess anatomy and may reveal new findings (e.g., underestimated AI, mitral disease, PFO) Median sternotomy is performed, followed by creation of a pericardial well to optimize exposure Heparin is administered prior to cannulation; arterial and venous cannulas are placed for initiation of CPB Cross-clamp is applied and cardioplegia delivered to arrest the heart, allowing a still and protected operative field Surgical repair (e.g., Ross procedure) is performed, followed by de-airing, cross-clamp removal, and reperfusion Patient is weaned from bypass with TEE reassessment, hemostasis achieved, and chest closed What is cardioplegia and how is it delivered? Cardioplegia is a potassium-rich solution that arrests myocardial activity and reduces metabolic demand Most commonly used solution in the U.S. is Del Nido cardioplegia, originally developed for pediatric myocardium Delivery strategies include: Antegrade (via aortic root) – standard approach  Ostial (direct coronary delivery) – used when aortic root cannot be relied upon  Retrograde (via coronary sinus) – useful in severe AI or coronary disease NOTE: Severe aortic regurgitation can impair antegrade delivery and requires alternative strategies and LV venting  What do cross-clamp time and bypass time represent clinically? Cross-clamp time = duration of myocardial ischemia while the heart is arrested Bypass time = total duration on CPB, reflecting systemic exposure to non-physiologic circulation Prolonged cross-clamp time (>2–3 hours) increases risk of myocardial dysfunction, especially with poor baseline function Longer bypass time is associated with increased risk of renal injury, coagulopathy, and bleeding These metrics often reflect both case complexity and intraoperative challenges What is hypothermic circulatory arrest (HCA) and when is it used? HCA involves complete cessation of blood flow to allow a bloodless surgical field Typically used in complex aortic arch repairs Patients are cooled to ~18°C to reduce metabolic demand and protect organs Duration is ideally limited to

“Ma a cosa serve davvero la cultura?”: è una domanda che, in modi diversi, ci siamo posti un po' tutti. Nella puntata di oggi, Carlotta e Damiano provano a darci una risposta convincente, partendo dall'approccio pragmatico di John Dewey, filosofo e pedagogista statunitense, fino ad arrivare a cosa significa divulgare la cultura oggi e, soprattutto, coinvolgere la nostra generazione. È con noi la dottoressa Giulia Silvia Ghia, dal 2021 assessora alla cultura, alla scuola, allo sporte e alle politiche giovanili del Municipio I di Roma, cuore pulsante della cultura e dell'eredità storica della Capitale.

Mélanie Masarin is founder and CEO of Ghia, the Mediterranean-inspired nonalcoholic aperitif. Mélanie returns to talk about her debut cookbook, Riviera: Recipes from the Coast of France and Italy. In this episode, we talk about how the book is anchored by the handwritten recipes and philosophy of her grandmother Mymo. We also talk about working in the surging NA category and what is exciting in the land of Ghia. We have a lot of respect for Mélanie's career, and I really enjoyed going over it. Also on the show we have a great conversation with Nichole Accettola, author of Scandinavian Everyday: Vibrant, Simple Meals from Northern Europe. Listen to Mélanie's first appearance on This Is TASTE. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Obsessed Podcast discuss Mariah's use of samples in her iconic music!.In this episode, The Obsessed Podcast explore Mariah Carey's iconic and innovative use of samples—from hip-hop classics to R&B deep cuts—and how she transformed familiar sounds into chart-topping hits. .Gareth & Ghia break down the craft, the production choices, unrecognisable use of songs (Ghia cannot get enough of Bone Thugs' ‘Crossroads') and the creative genius behind her ability to redefine elements of already existing songs and reinvent storytelling through sampling..Don't forget to rate, review, and subscribe to The Obsessed Podcast wherever you get your podcasts, and follow along on social media @the_obsessed_podcast for updates and more Lambily discussions..

In today's episode, Elizabeth sits down with Melanie Masarin, founder of Ghia and author of the new cookbook Riviera. They get into Melanie's twenty year road to an endometriosis and PCOS diagnosis, the medical gaslighting she had to push through, and what it taught her about trusting her own body over the loudest voice in the room.The conversation moves into manifestation, why Melanie refused to settle in love or in work, and how she built a life and a brand from the same place of intention. They talk about working smart instead of grinding, protecting your energy from the pull of hustle culture, and what it actually looks like to live with care, taste, and presence. Because how you do anything really is how you do everything.If you want to go DEEPER with me, my Substack is where I share even more behind-the-scenes, personal reflections, and wellness experiments, with new posts dropping every Thursday: https://substack.com/@thewellnessprocessFollow Melanie Masarin:Instagram: https://www.instagram.com/melaniemasarinSubstack: https://melaniemasarin.substack.comGhia: https://www.drinkghia.comFollow us:Instagram: https://www.instagram.com/thewellnessprocesspodTikTok: https://www.tiktok.com/@thewellnessprocessYouTube: https://www.youtube.com/@TheWellnessProcessSponsors:Join CrowdHealth to get started today for $99 a month for your first three months using code WELLNESS at joincrowdhealth.comSecure 10% off for life and begin your intentional wind-down journey today at piquelife.com/wellnessVisit drinkspindrift.com and use code wellness at checkout for 15% off your sitewide purchase.Use code TW for an extra 30% off at blissy.com/TWUse code WELLNESS at monarch.com for half off your first year. If you're struggling with OCD or unrelenting intrusive thoughts, NOCD can help. Book a free 15 minute call to get started: https://learn.nocd.com/TWPProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For episode two of “The New Home,” our miniseries in partnership with Fisher & Paykel, we're spotlighting Mélanie Masarin. Founder of the nonalcoholic apéritif brand Ghia and author of the new cookbook “Riviera: Recipes from the Coast of France and Italy,” Mélanie is known for her distinct point of view—whether she's building a category-defining beverage brand or creating a cookbook inspired by her French and Italian roots.  She joins host Kerry Diamond to talk about the inspiration behind “Riviera,” from her grandmother's kitchen notebook to summers in the south of France, and how she translated an intuitive, no-measure cooking style into an approachable cookbook. They also discuss Mélanie's journey building Ghia, the realities of launching a beverage brand, and her philosophy around simple, joyful cooking and hosting. Plus, she shares a few of her go-to “unf*ckable” recipes and tips for effortless entertaining. For Mélanie's Soupe Au Pistou recipe from “Riviera,” visit cherrybombe.substack.com. Thank you to Fisher & Paykel for supporting our show.  Sign up for our free Radio Cherry Bombe newsletters at cherrybombe.substack.com More on Mélanie: Instagram, Ghia, “Riviera” cookbook More on Kerry: Instagram, “So You Want To Open A Restaurant” Substack series

This week I sat down with my long-time friend Melanie Masarin, the French-born founder of Ghia, the non-alcoholic aperitif that quietly changed the way we think about drinking. Melanie is someone I've turned to for advice over the years, and getting to finally sit down and go deep with her on how she built one of the most aesthetically singular brands of our time was something I've wanted to do for a long time.Melanie grew up around the ritual of the aperitivo, summers near the Mediterranean where a drink before dinner was never really about alcohol. It was about slowing down, gathering, being present. When she stopped drinking, she couldn't find anything worth holding in her hand. So she made it herself.We talked about what it actually takes to build something from scratch, the 55 formulations before she landed on the one, the $900k she raised from her own network before anyone else believed in it, and how she turned sobriety into something genuinely aspirational rather than a compromise. Ghia was never a mocktail brand. It was always a worldview.This is a conversation about taste, restraint, obsession, and what happens when you build something that didn't exist yet.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode of The Obsessed Podcast, Gareth and Ghia dive into the news that Mariah Carey has listed her iconic New York City penthouse for sale..The legendary status of the apartment, especially after THE unforgettable appearance on MTV Cribs in 2002Mariah's over-the-top luxury aesthetic, from the famous candlelit bathtub moment to her glamorous closet..The emotional significance of the home, which she bought in 1999 and lived in for decades but now selling the property—reportedly for around $27 million G&G also reflect on how the penthouse became part of Mariah's mythology as the “elusive chanteuse,” symbolising her rise, success, and unapologetic extravagance.Beyond just the real estate news, expect:-Nostalgia (revisiting iconic Mariah moments tied to the home)-Cultural analysis of why this specific apartment still resonates with fans today-Humour and downright delusion!.Don't forget to rate, review, and subscribe to The Obsessed Podcast wherever you get your podcasts, and follow along on social media @the_obsessed_podcast for updates and more Lambily discussions..

In this powerful teaching, Dr. Ghia Kelly challenges believers to move beyond "mouth worship" and into total devotion. Drawing from the book of Ezekiel, she explains that God is not looking for perfection, but He is demanding exclusivity. If you have felt stuck in your spiritual walk or find yourself constantly seeking signs rather than hearing God's voice, it may be time for a spiritual "medical procedure" to remove the idols you have internalized. -- Dr. Ghia Kelly defines the "heart" (Hebrew: lebab) as the seat of your appetites, emotions, and conscience, representing the "real you" that God wants to occupy. -- Idolatry is not just bowing to statues; it is any excessive devotion to things like image, ambition, people-pleasing, or digital distractions that threaten God's position. -- There are four primary types of idols: physical (money/objects), spiritual (legalism/seeking signs), emotional (soul ties/addictions), and mental (prideful mindsets/worry). -- True repentance requires a change of mind and heart, but renunciation is the formal act of cutting ties and forsaking the things that previously bound you. -- God is a "jealous God" not out of insecurity, but because He knows that any divided loyalty will eventually lead to neglect and spiritual adultery. Scriptures for Further Study -- Ezekiel 14:1-6 +++++++ Pastors Joseph and Robbin Davis Follow Us https://www.facebook.com/truthgatherers/ Ways to Give Cash App: $truthgatherers www.easytithe.com/TGDC Text to Give - Text the amount to (850) 898-9848

This week on The Obsessed Podcast, Gareth and Ghia dive into one of the most unexpected and magical moments of the MC16/MI era—Mariah Carey's anniversary release of “Volare / Nothing Is Impossible".Fresh off her show-stopping performance at the 2026 Winter Olympics, where she stunned the world with her Italian, Mariah reimagines the classic “Volare” alongside her deeply personal ballad “Nothing Is Impossible” from latest album Here For It All. The hosts unpack the significance of this release—why this pairing works so beautifully, how the live Olympic moment elevated the song's emotional impact, and what this orchestral, celebratory version says about where Mariah is artistically in 2026.Is this her most heartfelt release in years? Does “Nothing Is Impossible” stand among her great inspirational anthems? How does this Italian crossover moment fit into the legacy of the Mi era?It's elegance, vocals, symbolism—and just a little bit of diva glamour. Ciao, Lambs!

Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the natural air freshener space. With a background in staffing, technology, and several entrepreneurial ventures, Scott started Azuna in Buffalo in 2019, scaling the business from hand-packaging orders to becoming the world's largest purchaser of tea tree oil and achieving significant success in both DTC and Amazon channels. In this episode of DTC Pod, Scott shares his journey of launching Azuna, from navigating supply chain challenges and product R&D to unlocking consistent growth and managing cash flow as order volumes soared. He covers the pivotal product decisions, strategies for boosting AOV, lessons from high-profile partnerships, and Azuna's approach to retail expansion. Scott also offers practical advice for founders on knowing their numbers, avoiding expensive mistakes, and building a team that's invested in the brand's success. Episode brought to you by Stord - 3PL for Commerce Episode brought to you by EMF Radar - Health Starts with EMF Safety in mind Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack. On this episode of DTC Pod, we cover: 1. Scott Dancy's entrepreneurial background and Azuna's origin story 2. Early-stage bootstrapping: packaging, fulfillment, and ad writing 3. Scaling operations: manufacturing, 3PLs, and hiring expert talent 4. Product and packaging strategy: sustainable materials, bundling, and raising AOV 5. Building a brand moat with proprietary tea tree oil sourcing 6. Subscription economics and customer retention strategies 7. Navigating cash flow, funding growth, and working with MCAs 8. Knowing key metrics: revenue, gross profit, AOV, and cash allocation 9. D2C vs Amazon vs retail channel strategy 10. In-house vs agency operations and pitfalls 11. Brand marketing and influencer partnerships 12. Lessons learned from sports and celebrity partnerships 13. Timing retail entry and optimizing product mix for channels 14. Importance of customer service and product quality 15. Entrepreneurial learnings: failures, details, and staying data-driven Timestamps 00:00 Scott Dancy's background and founding Azuna 03:05 The “aha moment”—tea tree oil product discovery 04:10 Early days of hand-packaging, first sales, COVID impact 05:36 Scaling up: building the team, manufacturing, growth in Buffalo 07:14 Transition to 3PL and challenges of scaling past $10M 08:10 Product development, bundling, and packaging strategy 10:05 Target audience and tea tree oil sourcing 13:41 Growth channels: Meta, Google, and influencer seeding 15:53 Subscription model economics and retention 19:03 Funding growth: inventory buys, cash flow, using Clearco 22:24 Data-driven decisions and knowing your numbers 26:25 Channel mix: Amazon, DTC, retail launch, pricing strategy 32:00 Learning from agency mistakes and shiny object syndrome 35:06 Retail timing, product mix, and learnings from entering stores 42:02 Brand partnerships: AKC, NFL, influencer marketing 46:44 Final lessons and what Scott would have done differently 47:50 Where to find Azuna and connect with Scott Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.   Additional episodes you might like: • #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth • #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content • #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views • #219 JT Barnett: The TikTok Masterclass For Brands • #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook • ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands ----- Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox? Check out our newsletter here. Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for Content Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Scott Dancy - CEO & Founder of AzunaBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Jeff Smith sits down with Type One Restorations owner/builder Buddy Hale and Dennis, owner of the 2026 Slonaker Award winning VW Karma Ghia, dubbed Karma.See more from Type One Restorations @typeonerestorations and https://www.t1resto.com/.Visit ARP Bolts at https://www.arp-bolts.com for all of your engine fastener and hardware needs.Recorded at the Grand National Roadster Show. Checkout Rod Shows at @grandnationalroadstershow and https://www.rodshows.com/.Checkout OBS Truck Parts for your 88-98 at https://www.obsclash.com/For more automotive podcasts, videos and TV shows, visit Auto Revolution at https://www.autorevolutiononline.com/

  "Karma" is the latest ground-breaking creation from Type 1 Restoration — Dennis Troggio's 1955 Lowlight Karmann Ghia that just captured the coveted Al Slonaker Award at the Grand National Roadster Show, the highest honor for non-roadster vehicles at the most prestigious indoor custom car show in the world. This wasn't their first shot at Slonaker glory. We get into the second attempt — and how lessons learned from the legendary "Turmoil" split-window Beetle (a build that redefined what was possible in the VW and hot rod world) shaped the philosophy behind Karma. Turmoil raised the bar. Karma shattered it. The 1955 Lowlight Karmann Ghia is already one of the rarest early production Volkswagens ever built — the very first year of Ghia production. Owner Dennis Troggio was also hands on with this build. But this car goes far beyond restoration. Nearly everything on Karma has been re-engineered, re-imagined, or custom-machined from scratch. The list of untouched parts is shorter than the list of one-off components. From custom-machined brake rotors carved out of solid cast iron, to intricate mechanical detailing throughout, no surface was overlooked. The interior, crafted by the world-renowned Recovery Room, is a masterclass in craftsmanship and restraint. Power comes from a 300 horsepower, full-race engine built by Doug Gonzales of RevMaster — a monster Type 1 powerplant that proves air-cooled performance belongs on the biggest stage. Competing against multi-million-dollar customs and elite coach-built machines, Karma didn't just show up — it changed the conversation. This win is proof that when precision engineering meets vision, a Volkswagen can stand toe-to-toe with the best custom cars in the world. We also talk about the evolution of Type 1 Restoration, the misunderstood builds, the favorites, the setbacks, and the relentless drive to keep pushing the envelope. If history has shown us anything, it's this: the next build coming from their shop will redefine expectations all over again. This episode is about craftsmanship, competition, redemption — and changing the game for Volkswagens on the biggest stage in custom car culture.

Le président de Tixeo dénonce une stratégie qu'il juge incohérente de la part de l'État. Selon lui, le développement de logiciels publics en interne fragilise l'écosystème numérique français et pose de vraies questions sur la souveraineté.Interview : Renaud Ghia, président de TixeoPunchlinesL'État se met en concurrence avec son propre écosystème numérique.On ne peut pas lutter contre une solution gratuite imposée par l'État.Open source ne veut pas dire souveraineté.La stratégie actuelle coupe le marché intérieur aux éditeurs français.L'État doit être un catalyseur, pas un concurrent.Pourquoi cette situation vous met-elle en colère aujourd'hui ?Dans la visioconférence, mes concurrents sont Teams, Cisco, Google ou Zoom, donc des géants. On est déjà dans un rapport David contre Goliath. Et maintenant, on se retrouve avec un autre concurrent qui est l'État lui-même. Forcément, on trouve la situation très difficile et pas normale.Vous parlez d'une incohérence dans la stratégie de l'État, à quoi faites-vous référence ?D'un côté, l'État soutient l'écosystème numérique avec des dispositifs comme France 2030, dont nous avons bénéficié. Et de l'autre, il ferme du jour au lendemain le marché des administrations publiques en développant ses propres logiciels. Ce marché est essentiel pour permettre aux entreprises françaises de progresser et de s'exporter. Couper le marché intérieur, ce n'est pas une bonne stratégie.L'argument avancé est celui de la souveraineté numérique, est-il fondé selon vous ?La cause est bonne, mais la solution ne l'est pas. Pour la brique visio, la solution de l'État repose sur LiveKit, une technologie américaine open source. Je me pose donc la question de la maîtrise technologique réelle. Open source ne garantit pas la souveraineté. Avoir accès au code ne veut pas dire savoir maintenir, faire évoluer et maîtriser la technologie dans le temps.-----------♥️ Soutien : https://mondenumerique.info/don

Siempre nos ha llamado la atención el icónico taxi amarillo de Nueva York, el coprotagonista de tantas películas. Pero esta imagen oculta una historia fascinante de violencia, sastres rusos, mafia y experimentos mecánicos locos. Con este vídeo inauguramos en Garaje Hermético la serie “Marcas desconocidas con historias sorprendentes”. Y empezamos fuerte con Checker Motors Corporation. De la aguja a las bombas de Chicago El origen de la marca no está en los despachos de Detroit, sino en la Rusia zarista. Morris Markin, un sastre que llegó a Chicago con menos de dos dólares en el bolsillo, acabó fortuitamente como dueño de una fábrica de carrocerías. Pero el Chicago de los años 20 era territorio de Al Capone, y el negocio del taxi era un campo de batalla. Checker nació en una guerra abierta contra su rival, Yellow Cab (propiedad de John Hertz). La competencia no era por precios, era a golpes: hubo tiroteos entre chóferes, se incendiaron flotas enteras y el punto culminante llegó en 1923, cuando la propia casa de Morris Markin fue bombardeada con dinamita. Checker tuvo que huir a Kalamazoo, Michigan, para sobrevivir y blindar su leyenda. Ingeniería de la supervivencia Ya a salvo, Markin impuso una filosofía contraria a la "obsolescencia programada" de los grandes fabricantes americanos. El Checker debía ser una herramienta eterna. Crearon coches con características sagradas: suelo plano, techos altos (para que un caballero entrara con sombrero de copa) y un chasis de escalera con refuerzos en X masivo, pesado pero indestructible. El diseño definitivo, con su famosa parrilla, llegó en 1956 y apenas cambiaría durante los siguientes 26 años. Los Monstruos de Kalamazoo y el corazón ajeno En su búsqueda de nichos de mercado, Checker perdió la cabeza maravillosamente en los años 60. Crearon el Checker Aerobus, una aberración mecánica de casi 7 metros de largo y hasta 9 puertas para llevar gente a los aeropuertos, que necesitaba motores V8 industriales y ruedas de camión. Hay que destacar que Checker nunca fabricó sus propios propulsores; fueron maestros del "trasplante". Usaron motores Continental, coquetearon con Chrysler y finalmente firmaron un acuerdo con General Motors, montando los legendarios motores Chevrolet, lo que hoy es una bendición para los coleccionistas por la facilidad de recambios. El fantasma de VW y el final Los años 70 fueron críticos. La empresa intentó modernizarse con prototipos italianos de Ghia que no pudieron pagar, pero la historia más increíble fue el "Plan Volkswagen". En 1977, Ed Cole (expresidente de GM) compró parte de Checker con un plan revolucionario: comprar Volkswagen Rabbits (Golf mk1), cortarlos, ensancharlos y montarlos sobre chasis Checker. Tenían los prototipos listos, pero Cole murió en un accidente de avioneta y el proyecto se estrelló con él. Finalmente, la crisis del petróleo, los desastrosos motores diésel de GM que intentaron usar y las nuevas normas de seguridad (que paradójicamente hacían peligroso su chasis demasiado rígido) acabaron con el coche. El último Checker salió de la línea de montaje el 12 de julio de 1982. La empresa, curiosamente, sobrevivió hasta 2009 fabricando piezas para sus antiguos rivales de Detroit. Checker fue una anomalía maravillosa. Una apuesta por la honestidad mecánica por encima de la moda que patrulló las calles de América durante décadas.

Graham Rigby is the President and CEO of the American Herbal Products Association (AHPA), the leading trade association for the herbal products industry. With 20 years of experience across startups and industry leadership—including serving as Chief Innovation Officer at Care/of—Graham has helped shape how modern supplement brands navigate regulation, formulation, and go-to-market strategy.In this episode of DTC Pod, Graham shares what it actually takes to launch and scale a supplement brand without getting burned by regulators. He breaks down exactly where the line is between claims that sell and claims that get you in trouble, why so many founders get blindsided by FDA and FTC enforcement, and how to work with contract manufacturers when you're just starting out. Graham also gets into the real opportunity in supplements right now—why clinical trials cost 90% less than they did two decades ago, how AI is changing the formulation game, and why a $70 billion market growing at 6.5% still has plenty of room for new entrants. Plus, his take on the brands that are doing it right, from AG1 to Ritual, and what founders can learn from their playbooks.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The evolution and growth of the herbal supplement industry2. Key regulatory milestones: DSHEA, GMPs, and FDA compliance for supplements3. What founders must do to stay compliant when launching a supplement brand4. The distinction between pharmaceuticals, dietary supplements, and nutraceuticals5. Marketing, claims, and the importance of substantiation6. Emerging opportunities with clinical trials and claim innovation7. DTC, Amazon, TikTok, and brick-and-mortar distribution channels for wellness brands8. The practicalities and risks of supplement retail (and when to scale beyond DTC)9. Practitioner and non-traditional channels for supplement sales10. How Ingredient AI, Infinite Garden, and other platforms are applying AI to supplements11. Content creators, credentialed doctors, and the new face of trusted health advice12. The role of diagnostics, wearables, and personalization in driving supplement trends13. Growth outlook: Why the supplement market is just getting startedTimestamps00:00 Intro to DTC POD and Graham Rigby02:25 20 years of supplements: Startup vs. regulatory side03:00 The exponential growth of the herbal products market04:44 Regulatory basics: DSHEA, FDA oversight, and GMPs explained07:14 How AHPA helps brands navigate compliance and education08:03 Launching a supplement brand: Key compliance steps and best practices10:00 FDA's post-market regulatory process and founder responsibilities13:04 Supplements vs. pharmaceuticals: Safety, claims, and approvals17:32 Telling stories and using clinical research for marketing claims20:00 What marketers can and cannot say: Health vs. disease claims22:04 Substantiating claims and the importance of compliance for growth24:31 Label vs. online claims: How rules apply to different channels27:02 DTC vs. Amazon, TikTok, and expanding to retail and practitioner channels30:19 The risks and rewards of brick-and-mortar expansion35:14 AI and technology's role in supplement industry efficiency and safety40:47 The rise of content creators and doctors shaping supplement education46:34 Diagnostics, wearables, and the future of personalized wellness51:13 Supplement industry outlook and advice for emerging brands52:25 How to connect with Graham and AHPA, and upcoming founder programsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokGraham Rigby - President & CEO of American Herbal Products Association (AHPA)Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode of the Let's Talk Dubs podcast, we dive into a big development in the VW drag racing world — the ROC Cory Mack Race cancellation and what it means for racers, fans, and the upcoming season. We also celebrate a major milestone as Zorba the Ghia finally appears in VW Trends Magazine after a year of waiting. Bill shares his unfiltered thoughts on seeing a go-kart featured on the cover of a major Volkswagen magazine and what that means for the direction of the hobby. From there we shift gears to the SEMA Show, breaking down the MST booth, the best Volkswagens at SEMA, standout builds, and trends shaping the air-cooled VW community for 2025. Plus, we get into updates on Bill's projects including new upgrades for #WhiteFlash, installing an Alpine audio system, tackling a new wiring harness, chasing down oil leaks, and dealing with powder-coating issues that every builder can relate to. If you're passionate about classic air-cooled Volkswagens, VW magazines, SEMA show coverage, Las Vegas VW culture, and real-world project car updates, this episode packs in a ton of great conversation. www.vwtrendsmagazine.com www.rosswulf.com use code LTD10 for 10% off ICON pistons here VWs of SEMA 1 John Ludwicks SP1000 Randy W/ Phat fabs car at SEMA

Martin Forde is the co-founder and partner at Highline Brands, a retail brokerage built for modern CPG and emerging brands. As the first sales hire at Dr. Squatch, he helped lead the brand's Walmart launch—which did over $50M in year one and set the foundation for a $1.5B exit to Unilever.In this episode of DTC Pod, Martin shares the full playbook for making the leap from DTC to retail. He breaks down how to evaluate which channels make sense, what buyers actually care about (hint: it's not your brand), how to pitch them, and how to choose the right brokerage partner. He also gets into the operational side: how deals are structured, why retail timelines take longer than most founders expect, and what actually drives velocity on shelf.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. When to consider retail (and when you're not ready)2. Independent retail vs. major retailers: where to start3. The old DTC-first playbook vs. the new hybrid approach4. Understanding your consumer and choosing the right retailer5. What buyers actually care about (hint: category growth, not your brand)6. Three ways to reach buyers: cold outreach, inbound, or through a broker7. Why and when to say no to a retailer8. How brokers work: deal structures, retainers vs. commission, red flags9. The 9-12 month timeline from first conversation to shelf10. Merchandising and digital tactics that drive velocity on shelfTimestamps00:00 Martin Forde's background and experience in CPG03:14 Launching and scaling brands into retail04:20 Key lessons from Dr. Squatch retail rollout07:30 Dr. Squatch's early days and pent-up retail demand09:39 Defining “why retail” and evaluating retail opportunities10:38 Understanding independent retail channels and platforms15:14 Retail supply chain basics: MOQs, case packs, and 3PLs17:46 Testing and iterating supply chain through small-scale channels18:56 Leveraging online marketplaces (Faire, Thrive, Bubble)23:33 Deciding when to break into retail; timing and strategy24:44 Comparing DTC-first and direct-to-retail playbooks29:28 Raising capital, prepping for retail, and first retail sale process30:57 How to approach retail buyers and pitch34:03 Different ways to reach retail buyers: direct outreach, inbound, brokerages39:51 Working with brokers: models, deal structures, and choosing a partner50:29 Preparing retail pitch materials and buyer presentations51:39 Identifying category white space and incremental value54:53 Merchandising and digital tactics for retail success57:06 Where to connect with Martin Forde and closing thoughtsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMartin Forde - Co-Founder of Highline BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

It's Tiiiiiiime!.As the clock strikes 12 on Halloween night, the Queen of Christmas is in plain sight!.Welcome back!This has been a hot topic on this podcast over the past 5 years and now… Gareth & Ghia unpack their thoughts on the announcement from The Queen Of Christmas' to kick off the holiday season! and what Mariah could have up her sleeve for this Christmas season!.What did you think to the new Mariah ‘It's Time' holiday announcement?.What do you think Mariah has up her sleeve for Christmas 2025?.Don't forget to rate, review & subscribe to The Obsessed Podcast, available on all streaming platforms. Follow us on all our social media platforms @the_obsessed_podcast

Brett Hawkbee is a name that's known throughout the UK for creating a legendary bug jam. The largest show in the UK and it's third year it broke all records for any show that was happening in the UK car show specific. Going to other shows and feeling like he could do better, he decided to put something together with an idea and a couple opportunities. The doubters were stacked against him thinking it would be a flop instead 38 years later it still, pushing right along. He's also the builder of the legendary Targa Ghia that was at One crazy weekend. That's now owned by Russell Ritchie. That car has a place in Volkswagen history of one of the most iconic 80s cars ever produced in the UK. This is a story of what happens when you have the desire, determination and a love for the hobby. Brett has gone on to do skateboard shows. Music festivals and other events. He was also the founder of the UK's VWDRC .  www.letstalkdubs www.vwtrendsmagazine.com www.rosswulf.com use LTD10 doe 10% off ICON Pistons here      

Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.In this episode of DTC Pod, Oisin pulls back the curtain on what it really takes to win with subscriptions in today's DTC landscape. He shares insider strategies for subscriber growth, optimizing retention, and leveraging Recharge's newest AI-powered tools to minimize churn. Oisin also shares specific benchmarks every brand should measure, real-world examples of subscription funnels that convert, and actionable experiments operators can run to unlock long-term profitability and scale.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Evolution of subscriptions in physical product e-commerce2. How to spot and create product-market fit 3. Differentiators that set Recharge apart from early competitors4. The compounding power of subscriptions for long-term growth5. Unit economics, LTV vs CAC, and why retention is king6. What best-in-class subscription brands do differently7. Optimizing conversion funnels for subscriber growth8. Subscription benchmarks: churn rates, retention, and second order metrics9. Reducing churn with data, cancellation flows, loyalty, and rewards10. Automations and integrating Recharge with supply chain and 3PL operations11. Leveraging AI Concierge for customer retention and support12. Evolving customer experience and the need for seamless subscription management13. How Recharge guides merchants with data, support, and innovation14. Experiments and mistakes founders make launching subscription brandsTimestamps00:00 Oisin's background, founding story, and early agency experiments04:06 The rise of Shopify and the breakthrough with Recharge05:19 The subscription model: initial skepticism and quirky early adopters06:47 Technical challenges in enabling subscriptions on Shopify09:00 First major subscription brand success story10:15 Compounding growth through subscriptions11:36 Legacy brands and decades-long customer retention13:06 Building DTC businesses with sustainable unit economics14:37 Lessons from TV advertising history and the narrowing of scalable models16:29 Key traits of successful subscription businesses17:09 Product, recurring need, and conversion strategy18:27 Understanding subscriber value and optimizing acquisition19:26 Retention: keeping customers post-acquisition  19:52 High-performing brands and funnel design20:05 Subscription by default, offers, upsells, and cross-sells21:39 Conversion tactics from PDP to post-checkout22:38 Benchmarks for healthy churn and retention23:06 How top brands reduce churn and track performance24:58 Recharge tools: analytics, cancellation flows, Klaviyo integration26:41 Rewards and automations to boost retention27:33 Automate flows for backend fulfillment and logistics28:20 Launching AI SMS concierge for subscriber experience29:40 Reducing customer service friction and delighting shoppers32:15 Customer experience as a core differentiator34:04 The competitive subscription landscape: Recharge's position35:41 Product innovation, support, and actionable guidance37:16 Data-driven product innovation and merchant success38:04 The future of subscription, retention, and platform innovation40:38 Biggest mistakes founders make with subscriptions41:58 Experiments founders should run with Recharge42:58 Where to connect with Oisin for advice and mentorshipShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokOisin O'Connor - Co-Founder and CEO of RechargeBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/EBAH/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NMX865. CME/MOC/EBAH/AAPA/IPCE credit will be available until October 13, 2026.The Clock Strikes Innovation in CLL: Upfront Care With Newer, Time-Limited BTKi Combinations In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent educational grant from AstraZeneca.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/EBAH/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NMX865. CME/MOC/EBAH/AAPA/IPCE credit will be available until October 13, 2026.The Clock Strikes Innovation in CLL: Upfront Care With Newer, Time-Limited BTKi Combinations In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent educational grant from AstraZeneca.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/EBAH/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NMX865. CME/MOC/EBAH/AAPA/IPCE credit will be available until October 13, 2026.The Clock Strikes Innovation in CLL: Upfront Care With Newer, Time-Limited BTKi Combinations In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent educational grant from AstraZeneca.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/EBAH/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NMX865. CME/MOC/EBAH/AAPA/IPCE credit will be available until October 13, 2026.The Clock Strikes Innovation in CLL: Upfront Care With Newer, Time-Limited BTKi Combinations In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent educational grant from AstraZeneca.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/EBAH/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NMX865. CME/MOC/EBAH/AAPA/IPCE credit will be available until October 13, 2026.The Clock Strikes Innovation in CLL: Upfront Care With Newer, Time-Limited BTKi Combinations In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent educational grant from AstraZeneca.Disclosure information is available at the beginning of the video presentation.

What better way to celebrate the 30th Anniversary of Mariah Carey's 5th Studio album 'Daydream' than but unpacking and giving you another album review?!This week on The Obsessed Podcast, Gareth & Ghia dive deep into Mariah Carey's landmark 1995 album Daydream. Unwrapping the era that changed the game—when Mimi effortlessly bridged pop, R&B and hip-hop and handed us anthems that still glow today..From the unforgettable hook of “Fantasy” to the heartfelt balladry of “Always Be My Baby”, and the record-shattering collaboration “One Sweet Day” with Boyz II Men, to the album's lush production and fearless vocal runs — we cover it all. We'll explore how Daydream marked a turning point for Mariah as a songwriter and producer, how it expanded her sound palette, and why its impact still reverberates in today's music scene..Whether you've been a Lamb from day one or you're just discovering the magic, this episode is packed with nostalgic feels, passionate takes and deep-cuts seen through two very different Lamb perspectives. Lambs! Grab your butterfly wings, press play, and let's revisit the classic that dared Mariah to fly before she got her wings....Don't forget to rate, review & subscribe to The Obsessed Podcast, available on all streaming platformsFollow us on all social media platforms for constant updates all at @the_obsessed_podcast

Zeke Bronfman is the co-founder and CEO of The Absorption Company, a brand pioneering highly bioavailable supplements engineered for optimal nutrient absorption. With a background in health and wellness entrepreneurship—including a previous successful beverage exit—Zeke leads a team on a mission to address a major gap in supplement efficacy by focusing on real, measurable impact for consumers.In this episode of DTC Pod, Zeke details the journey of building The Absorption Company from inception to rapid retail success in outlets like Erewhon. He talks about the science behind absorption, launching with a powerful community-driven strategy, and the importance of brand-led product innovation. Zeke also offers practical advice on supply chain management, leveraging celebrity co-founders, and lessons learned about optimizing e-commerce for long-term growth.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The founding story of The Absorption Company2. Why most supplements fail—and how absorption is the next frontier3. Creating a viral pre-launch private Instagram community4. Setting a brand apart with science-backed, lifestyle-driven design5. Early product development and MVP lessons6. Direct-to-consumer subscription as a growth engine7. Amazon, TikTok Shop, and the online channel mix8. The strategic approach to selective retail partnerships9. Managing the supply chain: co-packers, fulfillment, and scaling ops10. How to keep operations simple, resilient, and cost-effective11. Lessons in traffic acquisition: organic, paid, and influencer mix12. Celebrity founder advantages, limits, and effective deployment13. Funding, initial capital requirements, and brand investment14. Biggest founder learnings and operational takeaways15. What's ahead: innovation pipeline and future growthTimestamps00:00 Intro to Zeke Bronfman and The Absorption Company02:44 The absorption problem in supplements04:40 Why bioavailability is the future of wellness supplements06:11 Bringing the brand to life: Team, tech, and community-building07:47 The private Instagram launch strategy and viral pre-sale09:27 The power of exclusivity and early consumer engagement11:12 Product MVP and standout branding decisions13:26 Early sales strategy: DTC, Amazon, retail mix15:04 Why big-box retail isn't always the right move17:57 Scaling DTC: Subscription, platform choices, and LTV19:04 Driving traffic: Paid, organic, influencer, and celebrity co-founder impact20:38 TikTok Shop: Affiliate, Live, and what works (and doesn't)22:36 Capital, startup costs, and launching with impact25:32 Building a scalable supply chain and minimizing complexity27:25 Fulfillment operations and splitting inventory29:00 Entering boutique/strategic retail as a marketing lever30:52 Biggest learnings and missteps scaling Absorption Company33:13 Lessons using celebrity/influencer as a brand amplifier36:10 What's next: Upcoming innovations and business growth36:50 Where to follow Absorption CompanyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokEzekiel Bronfman - Co-Founder and CEO of The Absorption CompanyBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Lambs, assemble!

This week on The Obsessed Podcast Gareth & Ghia discuss Mariah Carey's 16th studio album….‘Here For It All'.After 7 years of waiting, lambs across the land have enjoyed celebratory moments in the forms of accolades & anniversaries but now… we have a whole brand new era!.What are your fave tracks on Mariah's new album?.What were your favourite moments?.  Don't forget to rate, review & subscribe to The Obsessed Podcast, available on all streaming platformsFollow us on all social media platforms for constant updates all at @the_obsessed_podcast.

Danielle Kidney is the founder of The Creative Pack, a Los Angeles-based agency specializing in packaging design for CPG and DTC brands. With over two decades of experience in the industry—including work with Tesco and a diverse portfolio of well-known consumer brands—Danielle brings a wealth of expertise in every aspect of packaging, from strategy and brand storytelling to materials and production.In this episode of DTC Pod, Danielle breaks down the behind-the-scenes process of creating packaging that not only looks great but also delivers on function, compliance, and scalability. She covers everything from the earliest stages of design and competitor audits, to the nuances of materials, regulatory requirements, and print production. Danielle shares practical advice on how brands can avoid costly mistakes, streamline their supply chain, and create packaging that stands out both online and on the shelf.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The importance of packaging in brand perception and sales2. Process: From initial idea to production-ready design3. Building a design brief and establishing project scope4. Competitive reviews and designing for hierarchy and function5. Balancing creative innovation with must-have regulatory details6. Collaborating with clients, manufacturers, and printers7. Prototyping, mockups, and unboxing experience8. Print technology, material choices, and cost management9. Regulatory review, legal claims, and compliance essentials10. Lead times, timeline planning, and pitfalls of rushing production11. Early-stage packaging vs. scaling up for retail and DTC12. Lessons learned: common mistakes and strategic tips13. Pricing, form factor, and packaging design as sales leversTimestamps00:00 Introducing Danielle Kidney & The Creative Pack05:42 The Creative Pack's client process: from idea to brief10:50 Balancing branding vs. functionality for sales and conversion18:03 Manufacturing realities: materials, dielines, and cost constraints24:39 Colors, mockups, and bringing digital designs to life26:22 Real-world costs of packaging mistakes and risk mitigation29:27 Regulatory musts: nutrition facts, barcodes, legal pitfalls35:10 Realistic timelines for packaging launches and scale40:33 Strategies for startups vs. brands scaling up43:23 Lessons learned and tips for optimizing packaging decisions50:20 Where to connect with Danielle and The Creative PackShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDanielle Kidney - Founder of The Creative PackBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Meenakshi Lala is the CEO of UrbanStems, an online floral gifting company that designs, sources, and delivers high-quality, curated bouquets and gifts across the U.S. She brings over two decades of operational experience from leading brands in fashion and retail such as Alice + Olivia, Juicy Couture, and Elie Tahari. Her expertise in scaling complex businesses and building operational excellence now fuels UrbanStems' growth as a leader in the industry.In this episode of DTC Pod, Blaine and Meenakshi explore the complex world of DTC flower delivery: from sourcing stems globally, managing cold chain logistics, forecasting inventory, and reducing spoilage, to ensuring the end customer receives a high-quality bouquet every time. Meenakshi candidly discusses the challenges of seasonality, tariffs, international shipping, and why a robust brand and customer-centric approach are keys to thriving in today's fast-moving e-commerce landscape.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The complexities of the floral industry and perishability2. The evolution of e-commerce in the flower business3. Building a robust and agile international supply chain4. Cold chain logistics and fulfillment center operations5. Planning, forecasting, and reducing spoilage in inventory6. Unique challenges: tariffs, customs, and unpredictable events7. Customer experience: packaging, instructions, and communications8. Curation, personalization, and expanding gifting moments9. Driving growth through brand, loyalty, and education10. Lessons learned in leadership and staying agileTimestamps00:00 Meenakshi's career journey and joining UrbanStems04:49 Key learnings from legacy brands and focus on brand ethos07:21 Operational challenges unique to the floral industry11:00 The evolution of flowers in e-commerce and UrbanStems' role14:28 How Urban Stems' supply chain is structured for freshness16:37 International sourcing, design, and bouquet assembly process18:27 Managing supply chain risks: tariffs and customs21:45 Inventory planning, spoilage, and matching supply to demand24:45 Supply chain as a business moat and high-precision operation25:36 Customer fulfillment: hydration, packaging, and experience28:34 Packaging complexities and spec sheets per SKU30:08 Lessons from moving from COO to CEO32:19 How operational expertise shapes strategic leadership34:17 Customer feedback and new initiatives at UrbanStems38:02 Growth channels: brand loyalty, curation, and gifting moments41:58 Biggest CEO learnings and future outlook43:51 Where to find Meenakshi and UrbanStems onlineShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMeenakshi Lala - CEO at UrbanStemsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Natan Bershtel is the Director of Business Development at Pelagic, a fractional supply chain partner for growing brands and CPG companies. Before Pelagic, Natan spent nearly 20 years as a public school teacher before joining and eventually running his family's contract packaging business—where he worked with iconic names like Seed, Liquid IV, Celsius, and Element. After his company's exit, Natan teamed up with John Morgan to help brands avoid common operational pitfalls and build supply chains that scale.In this episode of DTC Pod, Natan breaks down what it takes to build a resilient supply chain at every stage of brand growth. He shares practical strategies to avoid common pitfalls, tips on sourcing the right partners, and insights on how successful brands approach manufacturing, fulfillment, and logistics. Natan also highlights why supply chain is core to a brand's success and how founders can create real competitive advantages by making supply chain decisions based on quality, relationships, and flexibility.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Importance of supply chain in DTC and omnichannel brands2. Key players: sourcing, manufacturing, co-packers, 3PLs, and fulfillment3. Differences in supply chain needs for emerging vs. established brands4. Supply chain pitfalls and how to avoid them5. Vetting, relationship-building, and collaboration with your supply chain partners6. Overlooked areas of supply chain where founders lose time/money7. How to approach minimum order quantities and negotiations8. When to outsource fulfillment vs. doing it yourself9. Logistics of manufacturing, packaging, and distribution10. The impact of scale on supply chain decisions11. Using data and timelines to make faster, smarter choices12. Leveraging agency and partner networks for supply chain speed13. Why in-person vendor relationships are crucial14. How truly great supply chains build brand moatsTimestamps00:00 Intro and the state of supply chain in DTC01:40 Natan Bershtel's background and path to Pelagic02:24 Lessons from growing a contract packaging family business04:11 Why supply chain is the backbone of every brand05:28 The role of execution vs. creative vision in CPG07:09 How to find and vet the best manufacturing/packaging partners11:15 The agency advantage: getting reps and sharing supply chain intel12:41 Core players in bringing a product to market15:04 Aligning supply chain strategy with brand vision and goals16:56 Two playbooks for scaling: bootstrap profit vs. capital-intensive growth19:48 Timelines—how to ask supply partners the right questions21:41 How and when to ask for what you need from partners26:32 End-to-end product launch: manufacturing, packaging, and fulfillment28:42 When to move fulfillment to a 3PL (and when to keep it in-house)33:15 Tech and process innovation at leading 3PLs35:14 Strategic decisions: packaging, location, and unit economics38:58 Challenging assumptions and reviewing supply chain regularly42:08 Supply chain as brand moat and advantage44:13 Final tips: Always go in-person and build real relationshipsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatan Bershtel - Director of Business Development at PelagicBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

IT'S BEEN A. LONG TIME LAMBS! . Brace yourselves because this week's episode on The Obsessed Podcast… Gareth & Ghia sit down with Treacle of the ‘Hey Lamb Podcast' who guided the Lambily through Lockdown with his YouTube channel on all things Mariah! . After a 4 year hiatus, Matte sits down with G&G to go through the Tracklist of the anticipated album from Mariah Carey! . What are your thoughts on the tracklisting? . What are your thoughts on the MI roll out? . Don't forget to rate, review & subscribe to The Obsessed Podcast, available on all streaming platforms Follow us on all social media platforms for constant updates all at @the_obsessed_podcast

Meet Robin Cummiskey of Wallace Dry Goods and let's talk about special social drinking without alcohol!

What a LAMBILY Summer!.This week on The Obsessed Podcast... Gareth & Ghia run through Mariah's epic stay in London as she continues to promote her upcoming MC16 album 'Here For It All'.Mariah is also set to perform at the Royal Sandringham Estate in Norfolk, UK as one of the headline acts for the Heritage Live summer concert series. .But in the build up to Mariah's last UK show of the summer, she travels to UK upscale department store Selfridges for an exclusive discussion on her stay in the UK and her musical endeavours for the rest of 2025... including a snippet of title track from her upcoming new album 'Here For It All'. . With Gareth only located around the corner... it is a race against time to fit everything in that he can when he catches up with Mariah... .Will he get that selfie? Will he get to discuss The Obsessed Podcast? Will he get his vinyl AND Ghia's Harper' Bazaar magazine signed?Will She remember who he even is?. Listen to this week's episode to find out.... Don't forget to rate, review & subscribe to The Obsessed Podcast, available on all streaming platformsFollow us on all social media platforms for constant updates all at @the_obsessed_podcast

Ghia is a drink brand that isn't trying to be beer, wine, or spirits — and definitely not a “mocktail.” It's bitter, bold, and built for people who want a drink that doesn't play it safe.Today, Eli talks with Ghia founder Mélanie Masarin about building a culinary inspired non-alcoholic option that's not about sobriety, but about choice, occasion, and great flavors. They get into what makes Ghia different, how Mélanie's multinational upbringing shaped the philosophy of the brand, and why she walked away from a Shark Tank deal without blinking. We Want to Hear from You!Have a topic, craft category, or craft company you'd like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberGhiaRecipe GuideBLISTER NEWSLETTER:Get It & Our Weekly Gear GiveawaysTOPICS & TIMES:Introduction and Background (1:48)The Birth of Gia: A Personal Journey (2:43)Crafting the First Iteration of Gia (6:14)Understanding the Non-Alcoholic Movement (11:04)The Importance of Context in Enjoying Gia (17:12)Elusiveness and Brand Identity (21:43)Paving a New Path in the Beverage Industry (28:00)Defining Success in the Non-Alcoholic Space (29:24)Cultural Perspectives on Drinking: Europe vs. America (30:44)The Evolution of Non-Alcoholic Menus (32:42)The Unique Approach to Non-Alcoholic Beverages (36:21)Cultural Influences on Drinking Habits (37:48)Marketing Non-Alcoholic Drinks to Children (39:55)The Impact of Shark Tank on Business Growth (47:16)Transitioning from Bottles to Cans: A Strategic Move (51:14)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

Welcome back Lambs to The Obsessed Podcast!.What a weekend! What a summer!.Mariah Carey is in London for her Brighton Pride & Sandringham Estate shows so naturally Gareth & Ghia sit down to discuss..Brighton Pride was the talk of the town as Mariah lived out her ultimate promise and returned to perform at the iconic Brighton Pride in Preston Park… 5 years after Miss Rona swept up all opportunity and banished up to lockdown..So grab a splash and join us as we unpack our reality of the much anticipated weekend - meeting Mariah, meeting lambs, and an iconic performance from the Queen herself!.Do you get to go to see Mariah in Brighton?.Did you enjoy the iconic setlist?.Don't forget to rate, review & subscribe to The Obsessed Podcast, available on all streaming platformsFollow us on all social media platforms for constant updates all at @the_obsessed_podcast

On The Obsessed Podcast this week… Gareth & Ghia unpack their feelings on Mariah Carey's 2nd single from her MC16 album ‘Here For It All'… “Sugar Sweet” following the gritty lead track “Type Dangerous,” this new release reveals a sunnier, more melodic facet of Carey's evolving sound..What did you think to Mariah's latest single?.Is it constantly on repeat?.Is it a 20th no.1?.Don't forget to rate, review & subscribe to The Obsessed Podcast, available on all streaming platformsFollow us on all social media platforms for constant updates all at @the_obsessed_podcast.

Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Apoorva Govind is the founder and CEO of Bestever, a platform focused on helping brands and marketers generate ad creatives powered by real performance data and advanced AI models. With a background spanning technical roles at Apple, Uber, and Nvidia, Apoorva brings unique insights into the intersection of technology and growth marketing.In this DTC POD episode, Apoorva and Blaine discuss how the AI toolkit for advertisers is evolving, the reality behind AI-generated ads, and why strategic inputs—not just rapid content production—drive sustainable brand results. Apoorva outlines how Bestever AI analyzes existing ad data to identify winning creative elements, then automates the production of new assets using the latest AI models. The episode also covers practical advice for early-stage brands on managing creative ops, what workflows will look like as AI video matures, and the future role of platforms like Meta in creative automation.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Apoorva's background at Apple, Uber, and Nvidia2. The early vision and pivot of Bestever AI3. The role of AI in modern creative production4. Ad creative strategy vs. pure output volume5. Measuring ad performance with data-driven insights6. Practical workflow tips for early-stage brands7. When and how to leverage agencies8. How to analyze competitors and learn from top-performing brands9. Demystifying AI video: state of the tech in 202510. Building workflows to leverage multiple AI models11. How Meta and other platforms are automating creative12. The importance of creative analysis and transparent reporting13. Future trends for agency and brand marketersTimestamps00:00 Intro and Apoorva's technical background01:19 Apoorva's early career at Apple, Nvidia, and Uber03:04 Apoorva's take on Apple's iOS 26 glassmorphic UI and focus on AI06:09 Security, future, and mass adoption of self-driving cars13:30 Transition into ad creative, Bestever AI's founding, and early pivots18:31 How Bestever AI analyzes ad data to inform new creative20:49 Current state and skepticism around fully AI-generated ad content23:44 Meta's push toward creative automation26:56 Ad creative strategy for early and scaling brands35:24 How Bestever AI helps brands diagnose and double down on winning ads43:07 The reality of AI video: what's possible now and what's coming next46:18 Investing in workflows and abstraction layers for future-proof creative ops50:14 Where to connect with Apoorva and learn more about Bestever AIShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokApporva Govind - CEO and Founder of BesteverBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Chris Koch is the founder and CEO of VO/D, a venture studio that partners with massive talent celebrities to build enduring CPG brands across DTC, e-commerce, and retail. With a background in sports, investment banking, and talent management, Chris brings deep experience in identifying consumer needs, pairing them with the right creators, and executing product-first brand launches.In this episode of DTC Pod, Chris walks through Void's venture model, emphasizing the importance of strong products over mere celebrity endorsement. He shares the inside story of 1Up Candy's rapid national retail rollout and outlines key frameworks for structuring talent partnerships, screening for true product-market fit, and ensuring long-term profitability in the saturated creator-led brand space.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. VO/D's Venture Studio Model  2. Partnering with Celebrities and Creators  3. Product-First Versus Talent-First Approach  4. Identifying Consumer Problems 5. Selecting The Right Talent  6. Talent as a Marketing Utility  7. Challenges in Sourcing and Engaging Talent  8. Social Following vs Purchase Influence  9. Structuring Talent Partnerships  10. Brand Launch Funding and Operations  11. 1Up Candy Launch Story  12. Retail Distribution Partnerships  13. Inventory Financing and Cash Flow  14. Creator-Led Marketing Strategies  15. Legal and Contractual Safeguards  16. Tips for Talent-Led Brands  17. VO/D's Future Direction Timestamps00:00 Chris's background & intro to VO/D03:35 Why Void is product-first, not just talent-powered05:04 An inside look at VO/D's venture studio model06:55 Talent as a utility & making brands that stand alone10:31 Challenges matching creators to authentic product opportunities11:28 Assessing conversion, reach, and fit in creator partners13:40 How 1Up Candy with FaZe Rug came together17:31 Disrupting candy with innovation and viral challenges20:33 Breaking into 4,000 Walmart stores & key retail strategy23:30 Operational realities of scaling fast (financing, supply chain, DTC vs. retail)29:18 How to structure talent deals: equity, vesting, and incentives35:17 Red flags and protective provisions in creator agreements40:08 What's next for VO/D: new categories, creator partners, and acquisition opportunitiesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokChris Koch - Founder of VO/DBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Melanie Masarin once pitched Glossier's founder to do a pop-up at a former fried chicken shop. Her response? “I don't get it, but I trust you.” It was a career-defining moment for her. Because getting approval from the founder meant she couldn't afford to mess it up. Listen as Melanie shares why being given major responsibilities in her mid-twenties shaped her career. Plus, how it prepared her to start Ghia, the non-alcoholic apéritif that's now a millennial bar-cart staple.  In this episode of 9 to 5ish, Melanie also shares:  Her food-centered core memories growing up in the French Riviera  The money-shock she experienced attending Brown University  The once-in-a-lifetime chance she had to design the Glossier flagship store Her journey shifting from founder-to-CEO mode, and the difficulties that come with it How pivoting Ghia's launch strategy actually paid off  Learn more about your ad choices. Visit megaphone.fm/adchoices

Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Justin Sherlock is the co-founder and CEO of Caspian, an AI-native duty drawback platform designed to help brands navigate complex global trade and tariff environments. Prior to Caspian, Justin gained deep experience in finance and logistics at Flexport, where he led Flexport Capital, and previously had several years experience in private equity.In this episode, Justin breaks down the rapidly changing landscape of tariffs, duties, and global supply chains—especially relevant amid recent policy moves and volatile trade relations. He explains what customs brokers, tariffs, and duty drawbacks are, why these concepts matter for brands importing and exporting goods, and how most businesses are missing out on significant duty refund opportunities. Justin also offers real-world insights for DTC operators facing escalating tariffs, discusses strategies for mitigating increased costs, and shares how AI is making advanced trade advisory accessible beyond just Fortune 500 companies.Join us as a Guest on DTC POD: SUBMIT GUEST FORM HEREApply to join our DTC Pod Slack.On this episode we coverRising tariffs and global trade dynamicsSupply chain challenges for DTC brandsRole and importance of customs brokersDuty drawback: process and benefitsImpact of US-China tariff escalationTechnology and AI in trade complianceStrategies for brands to navigate tariffsTimestamps03:59 From Flexport to Caspian09:31 Customs Compliance11:11 Understanding Tariff and Duty Classification15:54 Trump's Tariff Strategy: A Provocative Move18:26 Debate Over Section 321 Provision22:46 "Supply Chain Opportunities and Challenges"25:03 Reshoring Critical Industries Strategy28:04 10% Tariff Impact on US Businesses32:53 Optimizing Supply Chain and Vendor Management36:22 Trade Predictions: Japan, Taiwan, India, Vietnam37:52 Geopolitical Isolationism and China's Rise41:41 "Navigating Duty Drawback Challenges"45:07 International Pricing and Tax Strategies48:07 Future of Supply Chain OptimizationPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokJustin Sherlock - Founder of CaspianBlaine Bolus - Co-Founder of Castmagic

Nicole Johnson has a lot of Motorsports experience and she's got an excellent YouTube channel called Nicole Johnson's detour. You probably have seen one of the videos her most popular is a 500 horse powered Subaru sleeper Bug. That video, her first one has over 10 million views. Since then she's built a Youtube channel where she seeks out unique cars to feature on her show, her motto is "I wanna drive everything". Last week (if you subscribed her channel parentheses which you should), you would've seen Zorba the Ghia featured on Nicole Johnson's Detour. My 1964 type 34 Karmann Ghia. This week we talked to Nicole and get all of her history. She actually raced 1600cc cars at one time. We talk about the process it takes to film the videos the way she looks for cars and trying to build a unique channel on YouTube. Lots of cool talk and if you're interested automotive shows this is a great one to listen to. Nicole also is known for her racing monster trucks for monster jam. She was a driver for the Scooby Doo monster truck. With a long history and rock, crawling, and offloading how she got selected to do that was pretty awesome.  Go subscribe to her YouTube channel today it's worth it. Nicole Johnson, Monster Truck Pilot, King of the hammers winner, Car lover & youtuber   https://www.youtube.com/watch?v=a7UWVupqQ_U https://vwtrendsmagazine.com https://rosswulf.com ICON pistons here My Youtube Georges Hot to VW Videos

Thanks to Hankook for sponsoring today's video! Click here http://bit.ly/DynaproTires to learn more about Dynapro tires! Join us as we dive into the second part of our three part history on Volvo. This time around, the company steps up their style with the help of Italian design house, Ghia before finding the boxy styling that would become iconic in the 80's and 90's. Learn more about your ad choices. Visit podcastchoices.com/adchoices