Podcasts about Moen

What if you could stretch your media budget without spending more? In this episode of Leader Generation, host Tessa Burg talks with Wandrille Leroy, the brains behind the Scibids AI at DoubleVerify, about how marketers can get more value from their ad spend using smarter, customizable automation.  Wandrille explains how Scibids helps marketers take control of their media-buying strategy, align spending with their specific goals and achieve better outcomes across platforms like DV360, The Trade Desk, Meta and more. You'll hear how Scibids fits into a landscape filled with walled gardens, bot fraud and limited visibility—and how it offers a way forward by boosting transparency and performance.  Whether you're a seasoned media buyer or just trying to make your budget work harder, Wandrille shares insights that can help you measure what matters and make sure every impression counts.   Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Wandrille Leroy: Wandrille Leroy leads revenue for DoubleVerify's Scibids AI, where he plays a central role in advancing the adoption of AI-powered optimization solutions across the digital advertising ecosystem. As a trained engineer, he brings nearly a decade of experience in programmatic media, with a strong focus on delivering greater customization and control to marketers. His career has centered on bridging technical innovation with strategic outcomes, helping brands and agencies navigate an increasingly complex and automated landscape. Since joining Scibids in its very early stages, Wandrille has been instrumental in shaping the company's vision and driving its global growth through impactful, scalable technology partnerships.    About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

What happens when an old-school creative jumps headfirst into AI? In this episode of Leader Generation, Tessa Burg talks with Sergio Cardona for an eye-opening look at how technology is changing the creative process.  Sergio shares his journey from traditional design roots to becoming a leader in AI-driven creativity, showing how curiosity and adaptability can open new doors for any creative professional. You'll hear how tools like Midjourney and ChatGPT help Sergio move faster, break through creative blocks, and tell richer, more engaging stories.  But this conversation goes beyond tools—it's about mindset. Whether you're a designer, marketer, or just AI-curious, you'll walk away with fresh insights on how to partner with technology without losing the human spark that makes great work stand out. Give it a listen—you'll be inspired to rethink what's possible. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Sergio Cardona: Lead AI Designer at Mod Op, Sergio Cardona is a multidisciplinary designer with a focus on packaging design, 3D packaging CGI, modeling and creative technology. He moved to the U.S. at 17 and studied Packaging Design at FIT. Since starting his career in 2007, he's grown his skills by blending traditional design with new tools and technologies. He's now expanding into AI design, bringing intelligent systems into his workflow while staying true to strong design fundamentals. By combining classic design, motion and 3D packaging CGI with the power of AI, Sergio creates work that's both creative and scalable. He's known for balancing sharp visual instincts with a systems-driven mindset—treating design as both a craft and a collaboration between human creativity and technology.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Moen, Denmark Event - June 5, 2016 Afternoon. The soul is shrouded in mystery, yet it can evolve massively while we are in this life. How does that happen, and what is the dark night of the soul? Dialogues with John de Ruiter bring you into your heart, and into the depths of your being, where the meaning of life opens up in awareness.    For more information about John de Ruiter go to www.johnderuiter.com

Ash sits down with Dr Marianne Moen to discuss the importance of taking an intersectional approach to archaeology. Drawing on Dr Moen's research areas of gender archaeology and mortuary practices, the two have an in-depth discussion of the role that gender plays in our understanding of the past, and the narratives we tell ourselves.Support the show: https://buymeacoffee.com/tunefmSee omnystudio.com/listener for privacy information.

The Build Podcast tackles a very timely and top-of-mind topic: tariffs. This episode dives deep into the current (as of April 28, 2025) and forecasted state of the U.S. housing and remodeling industry, with a spotlight on tariffs, economic uncertainty, and demographic trends. Matt is joined by two experts from Zonda (a leading housing data and insights company), Matt & Todd, to discuss how global tariffs are expected to raise material costs by up to 9%, even for companies that don't directly import goods. The conversation covers how these pressures are reshuffling market share among building product brands, highlighting the rise of private labels and the shifting loyalty to names like Kohler and Moen.They explore how an aging, wealthier homeowner demographic is driving demand for higher-quality, longer-lasting products—especially in remodeling. They also emphasize a growing labor shortage, suggesting that skilled contractors will become more valuable, with fewer available by 2030.Zonda's Matt & Todd unpack the revolution in supply chains: contractors are increasingly purchasing materials via e-commerce and direct-from-manufacturer channels. Digital fluency has become an essential in building materials sourcing and distribution.Thank you to episode sponsors Huber & Midea. Learn more at huberwood.com & midea.com.Resources:ZondaHome.com Save the Date for Build Show LIVE 2025 in Dallas, TX: October 16-18, 2025!Don't miss a single episode of Build Show content. Sign up for our newsletter.

I denne episoden av "Suksess med netthandel" inviterer Thomas Moen sin partner in crime både i Moen & co og i livet, Nina Golizade Moen, for å dele verdifull innsikt om hvorfor mange nettbutikker ikke lykkes med sine annonser.Som ansvarlig for innholdstimet i Moen & co deler Nina sin ekspertise fra onboarding-møter med kunder. Hun avslører de vanligste fellene nettbutikker går i når de skaper annonser - som å skrive i en stiv, upersonlig "TV-reklame"-stil istedenfor å beholde den autentiske stemmen de bruker i organiske innlegg.Nina gir konkrete råd om produktutvelgelse for annonser og sammenligner det med et butikkvindu: "De viser ikke frem klærne de helst vil bli kvitt i utstillingsvinduet." Hun understreker viktigheten av å presentere "headlinerne" - de beste produktene - for å trekke kunder inn i butikken.Thomas og Nina diskuterer også den viktige balansen mellom visuelt innhold og tekst, og hvordan begge deler må arbeide sammen for å hjelpe potensielle kunder til å visualisere seg selv med produktet. Nina avslutter med et gullkorn: "Forklar produktet ditt som du ville forklart det til en nabo" - et enkelt, men kraftfullt tips for å skape annonser som føles personlige og overbevisende i stedet for stive og salgspreget.-----Bli med på vår Mastermind for små nettbutikker her: https://www.netthandelsmastermind.no/Sjekk din marketing score for å finne ut hvor bra nettbutikken din gjør det: https://nettbutikk.scoreapp.com/" Gå til https://moenco.no/webinar for å Sjekk ut webinaret vårt, tilpasset små nettbutikker som tjener under 2 mill i året. 

What if data wasn't just something you measured, but a powerful spark for your most creative marketing ideas? In this episode, Tessa Burg talks with Boobesh Ramadurai to explore how artificial intelligence is changing the game for marketers—especially when it comes to blending data, creativity, and speed.  With over two decades of experience working with Fortune 500 companies, Boobesh shares real-world stories, helpful trends, and smart strategies to help you move faster, work smarter, and create content that truly connects. You'll hear how brands are using AI to understand their audiences on a deeper level, make real-time campaign decisions, and even rethink what “good content” really means.  Grab your headphones—this one's packed with insight and inspiration you don't want to miss. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Boobesh Ramadurai: Boobesh Ramadurai comes with two decades of extensive hands-on experience in analytics, digital marketing, and data visualization. He specializes in building high-performing customer-facing teams that drive revenue growth and ensure customer success. At LatentView Analytics, Boobesh acts as a strategic consulting partner for chief marketing officers (CMOs), helping organizations accelerate their AI-driven marketing maturity. With expertise in building AI-first marketing data solutions for Fortune 500 clients across various industries, Boobesh focuses on developing internal capabilities in marketing analytics and LLM operations. He manages a large global analytics team comprising high-performing talent in data engineering, data analytics, and data science. Boobesh has a proven track record in establishing multiple onsite and offshore teams by implementing industry-standard best practices and guidelines for effective collaboration. He is currently heading the Centre of Excellence for Marketing Analytics for LatentView Analytics.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Moen, Denmark Event - June 5, 2016 Evening. John chooses a surfing metaphor to explain how strong feelings of love can become a distraction from the golden thread of connectivity we really are, just a little deeper. Dialogues with John de Ruiter bring you into your heart, and into the depths of your being, where the meaning of life opens up in awareness.    For more information about John de Ruiter go to www.johnderuiter.com

Dex Dutton brews up stories of coffee and community, plus a preview of the high-energy Fargo Marathon with Dr. Andrew Moen, celebrating 21 years this May.

Skip the banter: 00:05:19 In the quiet of a West Fargo morning, a 911 call shattered the stillness—a husband's voice, trembling, claiming his wife lay lifeless in their bathtub. Sonja Moen, a vibrant nurse, mother of three, and the spark of every gathering, was gone at 30, her face marred by brutal bruises, her spirit snuffed out. What began as a night of drinks and laughter twisted into a chilling mystery, with bloodstains trailing through their home and a husband's story unraveling under scrutiny. Dive into this haunting tale of love turned lethal on the podcast, where secrets lurk behind closed doors and the truth claws its way free. Listen now—Sonja's story demands to be heard. Sonja Moen GoFundMe: https://www.gofundme.com/f/supporting-the-family-of-sonja-moen Support us and become a Patron! Over 100 bonus episodes: https://www.patreon.com/crimeandcoffeecouple Our Amazon Shop: https://www.amazon.com/shop/crimeandcoffee2 All our links (YouTube, Instagram, TikTok, Merch, etc): https://linktr.ee/crimeandcoffee Facebook Group to discuss episodes: www.facebook.com/groups/crimeandcoffeecouplepodcast/ References available at https://www.crimeandcoffeecouple.com a few days after this podcast airs. Case Suggestions Form: https://forms.gle/RQbthyDvd98SGpVq8 Remember to subscribe to our podcast in your favorite podcast player. Do it before you forget! If you're listening on Spotify please leave us a 5-star review, and leave a comment on today's episode! If you're on an iPhone, review us on Apple Podcasts please! Scroll to the bottom of the page and hit the stars ;) We appreciate you more than you know. Reminder: Support us and become a Patron! Over 100 bonus episodes: https://www.patreon.com/crimeandcoffeecouple Podcast Intro and Outro music: Seductress Dubstep or TrippinCoffee by Audionautix http://audionautix.com Creative Commons Music by Jason Shaw on Audionautix.com

We love our dogs and hate it when they suffer ailments and old age. When our dogs become blind, they learn to adapt and trust us in new ways. In what ways can our blind dogs teach us to see? Host: Meg Grier - Stories@GodAndOurDogs.com Website: www.facebook.com/profile.php?id=100072683640098 God and Our Dogs airs every Saturday at 11:15am on Boerne Radio 103.9FM - www.boerneradio.com. Original Air Date: 04/19/25See omnystudio.com/listener for privacy information.

In this episode of Leader Generation, host Tessa Burg speaks with Aaron Grando, VP of Creative Innovation at Mod Op, about how the agency is using AI to enhance creative work and improve client experiences.  Aaron shares the story behind Brand Agent, Mod Op's AI-powered assistant designed to align capabilities similar to ChatGPT with each client's unique voice, values and goals. Aaron and Tessa discuss how Brand Agent not only enhances internal efficiencies—such as content writing, data summarization and brainstorming ideas—but also transforms how brands connect with their audiences. From personalized emails to AI-enhanced search and content recommendations, Aaron shows how AI goes beyond just being a productivity tool; it becomes a creative partner.  Whether you're leading marketing for a brand or working at an agency, this episode showcases the potential when innovation and brand integrity come together. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Aaron Grando: Aaron Grando, VP, Creative Innovation on Mod Op's Innovation team, is a seasoned technologist with over 15 years of experience at creative agencies. With a background in strategy, design, engineering, and marketing, Aaron has worked extensively in industries like media, entertainment, gaming, food & beverage, fashion, and technology. At Mod Op, Aaron leads efforts to integrate AI into creative processes, creating tools that connect creatives and clients with insights, spark ideas, and enable new brand experiences. Projects include collaborations with companies like NBCUniversal, Bethesda Softworks, Under Armour, Planet Fitness, Dietz & Watson, and more, focusing on infusing creative strategies with innovative technology to create cutting-edge brand experiences.    About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

“Change, change, change—that's what we're hearing from customers. AI is exciting, but it's also overwhelming. Sentinel helps cut through the noise.” — Phil Moen, President & CEO, Unimax At Enterprise Connect, Unimax unveiled Sentinel, a new cloud-based call analytics application built to bring clarity to even the most complex enterprise communications environments. For large enterprises and IT teams already navigating a maze of platforms like Microsoft Teams, Cisco UCM, direct routing systems, and SBCs, Sentinel offers what Unimax calls “event-level visibility”—a way to track every call leg as a single, unified call experience. In a live Technology Reseller News podcast, Moen walked us through how Sentinel not only answers the long-standing demand for native call visibility but does it in a way that makes millions of data points actionable, thanks to natural language processing and AI. “If you want to know how many calls Doug Green made to his wife last week, we can tell you. Just press a button.” From CDR Chaos to Contextual Clarity Unimax's customers—many of them Fortune 500 companies—have been asking for this kind of solution for years. Traditional CDR (call detail record) logs were difficult to read and even harder to stitch together, often requiring teams to manually connect disjointed call legs across systems. Sentinel changes that. It treats each multi-leg, multi-device, multi-platform interaction as a single event, unifying what previously felt like call “hieroglyphics” into searchable, intelligent data. “It's not just about showing you what happened—it's about telling you what matters,” said Moen. “If a number hits your network 100 times in a row, that's probably a problem. Sentinel tells you where, when, and what to do about it.” AI That Surfaces the Signal, Not Just the Noise Sentinel is AI-enabled, but Moen is quick to differentiate it from the hype. What makes Sentinel stand out is how AI is applied: it simplifies user experience through natural language, flags anomalies and outages, and supports real-time decisions on capacity planning, license usage, and more. “Our customers generate millions of calls per month. Now, we can finally put that data to work—not just collect it.” Partner and Coexistence Opportunities While Sentinel was launched at an enterprise-focused show, it also opens up opportunities for partners and integrators. Moen noted that the platform was designed to coexist with other analytics and monitoring tools, creating richer datasets and deeper insights. “Some apps collect this data, others collect that. When you stitch them together, that's where the magic happens.” Unimax's deep presence in North America and within the Fortune 500 makes this release especially relevant for channel partners working with complex, hybrid UC environments. Learn More To explore Sentinel or Unimax's broader call management solutions, visit Unimax.com. #Unimax #Sentinel #CallAnalytics #EnterpriseConnect2025 #UCManagement #AI #CDR #EventDrivenAnalytics #MicrosoftTeams #CiscoUCM #EnterpriseTelecom #ChannelPartners #DigitalTransformation

To celebrate Women in Tech Day, Tessa Burg is joined by Elli Dimitroulakos, Head of Ad Product and Innovation at Media.net. As a trailblazer in the ad tech industry, Elli shares her journey through transformative roles in media, TV, DSPs, broadcasting, publishing and podcasting.  She discusses how embracing change and fostering cultures of innovation have fueled her success, even when faced with resistance. Elli's insights into balancing human-driven innovation with data-backed decisions offer practical strategies for leaders navigating today's fast-evolving tech landscape. Listen in as Elli explains how Media.net is revolutionizing ad tech by bridging the gap between publishers and advertisers, using search intent data to deliver more efficient and personalized targeting.  From overcoming resistance to change to fostering diverse thinking and leveraging AI for better collaboration, this episode is packed with actionable insights for anyone looking to lead through innovation.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Elli Dimitroulakos: Elli Dimitroulakos, based in New York, NY, is currently the Head of Ad Product Strategy and Innovation at Media.net. Elli Dimitroulakos brings experience from previous roles at Delphi Global Media, IAB, Acast Ab and Chief. Elli holds a Bachelor of Science in Business Administration, Management, Business Administration and Management at American College of Greece. She has a robust skillset that includes Microsoft Office, Project Management, Marketing, Accounting, Advertising and more.  About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

The series is called KBIS Confidential - Creative Conversations LIVE from KBIS 2025. This 7-week series will be published every Wednesday. Many of the worlds most innovative brands began with an “aha” moment. Moen's “aha” moment came in 1937, Seattle when Al Moen's old fashioned handle broke off in his hand. That moment led to the inspiration for the single-handed faucet, a revolutionary moment in plumbing and the beginning of a story that continues to evolve. It's been said that industrial designers are a combination of engineer, therapist, artisan and sales professional. Where does the next big idea come from, how is it ideated, modeled, rendered and selected for production? How are aesthetic, functionality and materiality selected. And how do these ideas relate to trends and market data? This is the story of brand evolution through product development. Where science and engineering collide with the playful mindset. The anatomy of brand attraction and the importance of design while respecting the products that deliver our most valuable resource, water. featuring; Sam Cahill, Lead Industrial Designer, Moen and House of Rohl Alisha Snyder, Sr. Industrial Designer, Moen. Concepts discussed include: Anatomy of the Moen brand The value of Trends and market data Selling an idea How designs are ideated, modeled, rendered and selected Market data sets Geographic influence From draft to showroom. The process. Working with the design community Generating a reaction Brand evolution. What's next? Thank you KBIS for allowing me the opportunity to host the KBIS Podcast Studio presented by AJ Madison! Loved this experience. -CXD

Change is hard—especially in big organizations with deeply ingrained processes. But what if you could lead transformation in a way that not only gets buy-in but also generates real business growth?  In this episode of Leader Generation, Alan Wizemann, Chief Digital Officer at Southern Glazer's, shares how he has built a career helping companies like Target, Lululemon and Dollar Shave Club evolve in the face of digital disruption. Alan walks us through the challenges of leading change, the importance of transparency and why fostering innovation from within can lead to breakthrough success. He also discusses how AI is reshaping sales and marketing—and why it's not about replacing people, but empowering them.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Alan Wizemann: Alan Wizemann is Chief Digital Officer for Southern Glazer's Wine & Spirits (Southern Glazer's), the world's pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned Company. Wizemann leads the Company's Digital Acceleration group, overseeing Southern Glazer's digital transformation, and is responsible for enterprise-wide digital initiatives—including the industry-leading B2B eCommerce Proof® platform. With decades of experience in digital product development, omni-channel experiences, technology, and entrepreneurship, Wizemann has been instrumental in shaping and transforming the digital landscape for some of the world's most well-known consumer companies. At Target Corporation, he launched and led key digital initiatives across Target.com, Target Mobile, and Cartwheel, which became an industry-leading mobile platform. Wizemann also held digital leadership roles driving transformation at Lululemon Athletica Inc., Goop, WebMD, Dollar Shave Club, quip, and most recently, Munchkin Inc. His visionary approach to product strategy, user-centric design and building agile teams at scale has consistently delivered results.  Wizemann is an engineer at heart who has delivered effective solutions in complex environments, and he is a proven entrepreneur who has built and scaled digital capabilities and fostered a culture of innovation. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

Navigating the Power Core: A Strategic Approach to Customer Experience Join us as we dive deep into the world of customer experience with Shelly Chandler, a seasoned CX strategist with 25 years of experience across B2B and B2C industries. In this eye-opening episode, Shelly shares her journey from banking to diverse sectors, offering unique perspectives on leading CX transformation from within the product realm. Discover why aligning with your organization's "Power Core" is crucial for CX success, and learn how to navigate C-suite expectations by connecting CX initiatives to business objectives. Shelly also addresses common pitfalls in the CX profession and provides invaluable advice for practitioners looking to make a lasting impact. Shelly answers these questions: What is considered "product" in different industries, and why is it important? How has the role of customer experience within organizations changed in recent years, particularly in relation to the "Power Core"? What advice does Shelly give to CX professionals when starting in a new role or trying to drive change? Whether you're a CX novice or a seasoned professional, this episode is packed with actionable insights to help you elevate your CX game and drive meaningful change in your organization. Don't miss this opportunity to learn from one of the industry's most versatile experts!   Meet Shelly Shelly Chandler is a senior customer experience strategist and leader delivering proven results that increase revenue, reduce costs and solidify customer loyalty. In the specialized profession of Customer Experience that that spans all organizational functions, her career as a customer catalyst has helped companies to drive action within organizations that are ready for customer growth. Shelly especially enjoys transforming blue-sky visions into tangible, executable programs, creating strategic change with others to enhance customer experience. Shelly has worked in many different industries, adding strategic value and broad understanding of the CX profession over the past 25 years. Key verticals include B2B and B2C, Hospitality, Retail, Automotive, Transportation, Manufacturing, SaaS, and Financial Services, with brands such as PNC Bank, Wells Fargo, Moen, Penske, Walmart, Forsta, and American Tire. Specialized Skills: CX Strategy, Insights Development and Metrics, Customer Journey Mapping/Orchestration, and Experience Design are Shelly's areas of expertise, along with public speaking, coaching and volunteering. https://www.linkedin.com/in/shelly-chandler-cxleader/ shelly@evolvecxconsulting.com 704-995-7939

Todd Moen is a celebrated filmmaker and angler, best known for his stunning fly-fishing cinematography. As the co-founder of Catch Magazine, Todd has spent decades capturing the beauty and essence of fly fishing through breathtaking visuals and immersive storytelling. His films transport viewers to some of the world's most remote and pristine fishing destinations, showcasing both the adventure and artistry of the sport. In this episode of Anchored we discuss how he got his start and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Experiential events are booming, and Liz Holden joins Tessa Burg to explain why.  In this episode, Liz shares how AI and emerging technologies are revolutionizing how brands engage with audiences in physical spaces. From personalized event experiences to interactive tech like AR, VR and voice-enabled AI, the future of events is more dynamic than ever. You'll also hear about the lasting impact of the pandemic on events, the rising demand for in-person connection and the evolving role of data in measuring success.  Don't miss this conversation about marketing, events and where the industry is headed. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Liz Holden: Liz Holden is the EVP of Mod Op's Experiential and Events business unit, leading the development and production of the agency's experiential services. She collaborates with leaders and cross-functional teams to create innovative, integrated marketing solutions that drive client success. As a Mod Op leader, Liz contributes to the agency's continued growth as one of the fastest-growing independent marketing agencies in the U.S., harnessing technology, innovation and human creativity to fuel growth.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

A call home, bruised knuckles, and two small witnesses. On the morning of August 10th, 2023, 32-year-old Spencer Moen called to report that his 30-year-old wife, Sonja Moen, was unresponsive and not breathing. When officers arrived on scene, Spencer suggested that his wife had fallen up the stairs and in the bathtub. But Sonja's injuries were extensive and soon Spencer told a whole different story.  It wasn't long before investigators uncovered a horrifying truth. If you or someone you know is a victim of domestic violence in the US, visit the Domestic Violence Support | National Domestic Violence Hotline or text the word START to 88788. Resources are free and available 24/7. Sponsor: Beam Beam is giving my listeners their best off yet of up to 40% off. Try their best-selling Dream Powder and get up to 40% off for a limited time. Go to shopbeam.com/LEAST and use code LEAST at checkout. Solve the case of your bad sleep by trying Beam today! Least of These on Facebook: https://m.facebook.com/leastofthesepodcast/LeastofThese  Discussion Group: https://m.facebook.com/groups/288046119723080/?ref=pages_profile_groups_tab&paipv=1 Least of These on Instagram:  www.instagram.com/least_ofthese/ Support the show and get your episodes ad free at: https://www.patreon.com/leastofthesepodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices

Is your performance marketing strategy keeping up with the rapid changes in data, AI and media attribution?  In this episode of Leader Generation, Tessa Burg talks with Jeremy Haft, Chief Revenue Officer at Digital Remedy, about how brands can navigate these shifts to drive real business results. Jeremy shares insights on how marketers can connect the dots between upper-funnel awareness channels and performance-driven outcomes, proving the value of every marketing dollar spent.  He also dives into the role of AI in creative personalization, the deprecation of third-party cookies, and how brands can future-proof their strategies.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Jeremy Haft: Jeremy Haft serves as Chief Revenue Officer at Digital Remedy and is a proven strategic, revenue and team leader with over 20 years of experience scaling revenue in the competitive ad tech landscape. Before joining the team in October 2022, Haft served as CRO at Channel Factory, where he reorganized the revenue team for sustainable growth and increased the sales team by 3X to drive predictable and more accountable revenue. Prior to that, he served in a decade of leadership positions, including SVP of Sales at Amobee and VP of North America Sales at Viant/Adelphic. At both organizations, Haft successfully built platforms and business solutions from infancy to drive their desired corporate goals.    About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Retail marketing is changing fast, and AI is at the center of it all. John Gomez, CEO of RPM Labs, breaks down how AI-driven retail media is transforming the in-store shopping experience.  John shares insights from his journey in the retail industry to pioneering AI-powered intent engines that make in-store media more relevant and effective. He reveals why traditional retail media has struggled, how AI is solving the biggest challenges and what the future holds for digital wallets and customer engagement.  Tune in for a candid conversation on where retail media is headed next, along with John's take on how to make every media dollar count while creating a seamless shopping experience. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About John Gomez: John Gomez is a seasoned executive with a track record of leadership at world-class brands. Currently leading RPM Labs, he brings deep expertise in operations, marketing and strategic growth. Prior to this role, John served as President and CEO of KKR-owned Cardenas Markets, where he spearheaded the effort to build the largest Hispanic grocery chain in the U.S. His leadership journey also includes roles as EVP of Operations, Marketing and Merchandising at Trader Joe's, as well as Chief Operating Officer at Argo Tea.     About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

In this AI Playground episode of Leader Generation, the Mod Op team explores DeepSeek, a new open-source AI model making waves in the industry.  Tessa Burg, Aaron Grando, Patty Parobek, and Sasha Dookhoo break down what makes DeepSeek different, how it stacks up against other AI models like ChatGPT, and why businesses must be cautious before jumping in. You'll hear firsthand insights on DeepSeek's potential advantages—including improved reasoning and cost efficiency—as well as serious security and privacy concerns. Should marketers and business leaders start using it? What risks come with its data storage policies? And how does this model shape the future of AI adoption?  Tune in to hear expert opinions, real-world testing insights, and key takeaways to help you make informed AI decisions. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    Contributors: Tessa Burg, CTO at Mod Op Aaron Grando, VP of Creative Innovation at Mod Op Patty Parobek, VP of AI Transformation at Mod Op Sasha Dookhoo, VP of PR at Mod Op   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Tessa Burg welcomes Tal Jacobson, CEO of Perion, for a conversation about the fast-moving world of digital media.  Tal shares insights from his nearly 30-year career in digital marketing. With a deep understanding of both technology and media, Tal explains why marketers need to shift their focus from channels and formats to audience behavior—and how AI can help cut waste and drive real results. Tal explains how to navigate a complex media landscape, optimize ad spend without relying on outdated methods like cookies, and gain real clarity on what's working. He also breaks down how AI-powered solutions can unify campaign strategies across platforms, eliminate inefficiencies, and make marketing smarter—not just automated.  Everyone from CMOs to marketing strategists will hear fresh ideas on how to make data-driven decisions without getting lost in the noise. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Tal Jacobson: Tal Jacobson has been a leader and executive in the ad-tech industry for more than two decades. Prior to his appointment as Perion's CEO in 2023, Tal served as General Manager of CodeFuel, Perion's Search Advertising unit, since 2018. During his tenure, he turned CodeFuel into a significant driver of Perion's market share and valuation. He also cemented a strategic relationship with Microsoft, for which the company won the Microsoft Advertising Global Supply Partner Award. Prior positions included: Chief Revenue Officer of SimilarWeb, VP of Business at McCann Erickson, CEO at Watchitoo and Director of Business Development at AOL.    About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Navigating change in today's fast-moving marketing landscape isn't easy—especially with the constant pressure to adopt new technologies, evolve strategies and meet ambitious goals.  In this episode of Leader Generation, host Tessa Burg talks with Anna Jankowska, Author and EVP of Adlook and RTB House, to discuss how leaders can bring their teams along through transformation while maintaining clarity, confidence and connection. Anna shares her expertise on building strong, trusting relationships in business, reducing noise in decision-making and creating an environment where people feel safe to grow and innovate. She also offers insights into managing fear, embracing failure as a learning tool and fostering an adaptive mindset in uncertain times.  This is a great episode for those looking for real-world leadership strategies that balance emotional intelligence with high performance. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Anna Jankowska: Anna is the EVP of Global Partnerships at RTB House and Adlook, and the author of the ebook The Power of Personal: Unlocking Your Authentic Self to Build Business Relationships and Achieve Success. It is a collection of her articles, offering insights on overcoming self-doubt, embracing personal limits, and building trust in uncertain times. Rooted in real experiences, this ebook encourages professionals to leverage their unique stories to form meaningful connections and navigate their careers with authenticity. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

Before introducing Aaron Grando to review the AI-powered coding assistant Cursor, Tessa Burg explores the key trends shaping the future of AI in 2025. From the explosion of new technologies to the rise of real-time personalization, Tessa lays out a roadmap for how businesses can strategically adopt AI. She also highlights the shift towards smaller, more senior teams and how collaboration will become critical for maximizing AI's potential. Aaron Grando, VP of Creative Innovation at Mod Op, shares his hands-on experience with Cursor. Aaron explains how this powerful app streamlines workflows, enhances context, and even integrates non-coding tasks like notes and project insights. Curious about how AI can make your team more productive and creative? This episode shares relatable examples to help you get started. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  Contributor Aaron Grando: Aaron Grando, VP, Creative Innovation on Mod Op's Innovation team, is a seasoned technologist with over 15 years of experience at creative agencies. With a background in strategy, design, engineering, and marketing, Aaron has worked extensively in industries like media, entertainment, gaming, food & beverage, fashion, and technology. At Mod Op, Aaron leads efforts to integrate AI into creative processes, creating tools that connect creatives and clients with insights, spark ideas, and enable new brand experiences. Projects include collaborations with companies like NBCUniversal, Bethesda Softworks, Under Armour, Planet Fitness, Dietz & Watson, and more, focusing on infusing creative strategies with innovative technology to create cutting-edge brand experiences. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

In this episode of Leader Generation, Tessa Burg welcomes Kevin Purvis, managing partner at Cothrom Risk and Insurance Services, to discuss the growing risks marketers face in today's fast-evolving digital landscape.  From data privacy laws like CCPA and GDPR to the increasing use of AI tools in marketing, Kevin sheds light on the vulnerabilities these innovations bring and how marketers can address them proactively. Listeners will gain valuable insights into safeguarding their marketing strategies, building cross-departmental collaboration, and using insurance as a safety net for emerging risks.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Kevin Purvis: Kevin Purvis is the Managing Partner of Cothrom Risk & Insurance Services, an insurance brokerage focused on innovation businesses such as technology, med-tech, life sciences and advanced manufacturing. An 18-year insurance veteran, he is a Chartered Property Casualty Underwriter (CPCU) and prior Chair of TechAssure (techassure.org). He, his wife, and four kids live in Fort Lauderdale, Florida, and are all avid mountain bikers. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council, and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

Mod Op's AI Playground makes exploring emerging AI technologies safe and effective. It gives people quick access to cutting-edge technology while making sure everything stays secure, compliant, and ethical. By testing real-world use cases and tracking results, the AI Playground turns ideas into solutions that bring real value to clients. In this episode, Alyssa Curci and Jonathan Murray focus on practical ways businesses can use AI to improve workflows, manage data, and empower teams. They share their firsthand experiences with Microsoft Copilot and Google NotebookLM, highlighting how these applications can save time and enhance productivity. Tune in for real-life use cases, practical tips, and expert opinions that can help you make decisions about AI adoption in your workplace. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    Contributors: Alyssa Curci, Senior Vice President of Customer Delivery at Mod Op Jonathan Murray, Chief Strategy Officer at Mod Op   Host: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode of the AlchemistX Innovators Inside Podcast, Ian Bergman sits down with Moisés Noreña, a seasoned innovation leader with an extraordinary career spanning Whirlpool, Allstate, Moen, and now MiTek. Moisés shares his unconventional journey—from architecture and computer science to leading transformative corporate innovation—and the principles that have shaped his success.  Throughout the conversation, Moisés breaks down his "Ten Commandments of Innovation," a framework for aligning purpose, strategy, and innovation execution within any organization. He reveals how to tie innovation to the enterprise agenda, navigate the challenges of driving change, and unlock meaningful growth. Drawing on examples like Whirlpool's surprising pivot to the Gladiator brand and MiTek's mission to transform the construction industry, Moisés emphasizes the power of observation, experimentation, and collaboration to fuel sustainable innovation. This episode delivers insights into balancing purpose-led strategy with pragmatic execution, proving that innovation thrives when anchored in solving real human needs. Whether you're an aspiring innovator, a corporate change agent, or simply fascinated by stories of transformation, Moisés' lessons on humility, collaboration, and trust will inspire you to rethink how you approach innovation in your organization. Tune in and learn how to align purpose, process, and persistence to build a sustainable innovation culture. Moisés' book: Arquitectura de la Innovación: Un enfoque universal (Spanish Edition) For more episodes and resources, visit https://www.alchemistaccelerator.com/podcasts.

Ordet diktator sender kanskje tankene til historiske skikkelser som ene og alene styrte fjerne stater med jernhånd. I dag er bildet et annet: Verdens autokrater spiller på samme lag, og inngår pakter i hemmelighet for å beholde makten og rikdommene. De deler trollfabrikker og andre ressurser på tvers av politisk ståsted, enten de er kommunister, nasjonalister eller sjia-radikalister, og skjuler penger i skatteparadis over hele kloden. Og vestlige stater spiller med.Dette er bildet Anne Applebaum tegner opp i Diktatorklubben (til norsk ved Rune R. Moen), hennes nye bok om det skjulte nettverket av autokrater og autokratiske stater som har vokst frem siden årtusenskiftet. I boken beskriver Applebaum diktatorenes gullalder, og kartlegger de politiske og især økonomiske båndene de knytter – ofte med demokratiske stater som nyttig idiot eller tilrettelegger.Anne Applebaum er en av verdens fremste forfattere av historiske dokumentarer, blant annet Jernteppet og den banebrytende Rød sult. Stalins krig mot Ukraina. Som forfatter og journalist har hun vært en tydelig stemme i samfunnsdebatten i USA og Øst-Europa og en skarp kritiker av vestlige staters tendering bort fra demokratiske verdier og prinsipper.Nils August Andresen er historiker og ansvarlig redaktør i Minerva. Han har tidligere studert i Russland, og er særlig opptatt av Putins fremvekst og truslene mot den internasjonale orden.Applebaum og Andresen møttes til samtale om den nye verdenseliten – og hvordan de kommer unna med det. Hosted on Acast. See acast.com/privacy for more information.

Art Bell - Bruce Moen - Afterlife Knowledge. Steve Quayle - Nuclear India and Pakistan

Paul Kelly, Chief Revenue Officer of A Million Ads (AMA), joins us to explore the rapidly evolving world of personalized audio advertising.  Paul shares how AI is revolutionizing audio marketing, turning what was once a branding channel into a performance-driven powerhouse. He also talks about AMA's Studio.AI tool that allows marketers to deliver hyper-personalized, dynamic audio ads at scale. Hear why podcasting, streaming audio and even audiobooks are becoming critical components of a media mix. Plus, discover how AI-driven tools can unlock new opportunities to reach diverse, fragmented audiences with messages tailored to location, time and behavior. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Paul Kelly: Paul Kelly is the Chief Revenue Officer of A Million Ads (AMA). AMA is the leader in Dynamic Creative for audio, delivering customized, data-driven, dynamic ads on the world's largest audio platforms. Using any combination of contextual and audience-level data, AMA dynamically serves the most relevant and actionable ad to each listener.    About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode, Cheryl Boehm and Tessa Burg discuss the potential of AI agents in marketing.  Tessa Burg explains the concept of AI agents and how they differ from GPTs. They talk about how these tools go beyond traditional apps, automating complex tasks, providing predictive insights and enabling marketers to focus on strategic problem-solving.  Tessa shares real-world examples from Mod Op's AI journey, starting in 2016, and how their new Mod Engine platform is creating a connected ecosystem for innovation. Listeners will learn how AI agents are reshaping roles, fostering creativity, and providing scalable solutions for marketers and clients alike. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.   About Cheryl Boehm: Cheryl Boehm is a digital content writer with 25+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there's no single messaging approach that's right for everyone. Period. So, in her role as Director of Copywriting at Mod Op, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Building on part one of the Responsible Use series, Tessa Burg and Patty Parobek explore how organizations can assess AI tools, minimize risks and scale AI-driven innovations effectively.  They share a framework—covering everything from understanding data privacy and compliance to evaluating ROI—designed to empower businesses to adopt AI responsibly while driving measurable value. Listeners will also hear about the "AI Playground," a fast-track approach to testing AI tools.  This episode is packed with actionable insights and real-world examples to help you confidently navigate the world of AI. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.   About Patty Parobek: As Vice President of AI Transformation, Patty leads Mod Op's AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op's AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In part one of a two-part series, Tessa Burg focuses on a critical topic for businesses today: the responsible use of AI. With ChatGPT and other AI tools rapidly reshaping marketing and business, this episode offers a thoughtful exploration of why every organization needs a Responsible Use Policy.  Tessa outlines practical steps for creating frameworks that safeguard data, inspire confidence in AI experimentation and scale innovation. Listeners will learn how to address the tension between early adopters and skeptics, assess the impact of AI tools on marketing processes and implement policies that protect clients and brands.  Whether you're just beginning your AI journey or looking to refine your approach, this episode is packed with actionable insights to help you harness AI responsibly and effectively. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon. About Patty Parobek: As Vice President of AI Transformation, Patty leads Mod Op's AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op's AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Matt teams up with master plumber Eric Aune, aka @mechanicalhub, to explore the “art” of value engineering plumbing systems. They dive right into cost-effective strategies that don't compromise quality.Matt and Eric cover the shift from traditional materials like copper to modern solutions such as PEX and PERT, highlighting their affordability, durability, and ease of installation. They also discuss the evolution from cast iron to PVC for drainage, weighing the pros and cons of each.For homeowners and builders, they stress the importance of investing in high-quality fixtures from trusted brands like Kohler, Moen, and Delta, to avoid costly replacements. They also explore the long-term benefits of durable options like cast iron tubs versus fiberglass alternatives.They wrap-up with practical tips for designing plumbing systems with maintenance and accessibility in mind, such as using removable walls behind washers and adding floor drains to prevent water damage.Whether you're a builder, plumber, or homeowner, this episode offers practical advice on creating efficient, reliable plumbing systems. Don't miss this engaging discussion with two industry pros!Find Eric on the web:Build Show Videos: https://buildshownetwork.com/go/ericauneInstagram: @mechanicalhubFacebook: https://www.facebook.com/mechanicalhubYouTube: https://www.tiktok.com/@mechanicalhub_ericWebsite: https://mechanical-hub.com/Find Matt and The Build Show on the web:Build Show Videos: https://buildshownetwork.com/go/mattrisingerInstagram: @risingerbuild and @thebuildshowTikTok: @thebuildshowYouTube channel: https://www.youtube.com/@buildshowWebsite: https://risingerbuild.com/ and https://buildshownetwork.com/Save the Date for Build Show LIVE 2025 in Dallax, TX: October 16-18, 2025! Don't miss a single episode of Build Show content. Sign up for our newsletter.

In this episode of Leader Generation, Tessa Burg and Cheryl Boehm take listeners on a journey through the podcast's past, present and future.  Reflecting on its beginnings in 2019, they share how the series evolved from a biweekly exploration of rapid testing to its current role as a hub for insights, innovation and client-driven learning. Cheryl recounts how the podcast has grown beyond its initial vision, now touching on cutting-edge topics like artificial intelligence and its transformative impact on businesses. The episode also introduces the exciting launch of the AI Playground, a new initiative designed to demystify AI tools and applications. Through candid conversations, Cheryl and Tessa explore the benefits of testing AI in controlled environments, the importance of responsible use and how this initiative empowers clients and teams to work smarter.  Whether you're new to the series or a long-time listener, this episode delivers practical takeaways, a fresh perspective on innovation and a behind-the-scenes look at how Leader Generation continues to grow. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.   About Cheryl Boehm: Cheryl Boehm is a digital content writer with 25+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there's no single messaging approach that's right for everyone. Period. So, in her role as Director of Copywriting at Mod Op, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

How can AI improve your team's productivity and creativity? In this episode of the Leader Generation podcast, host Tessa Burg welcomes Colleen Malloy, CMO of Brunswick Companies. Together, they explore how AI agents are reshaping the future of marketing and empowering teams to work smarter. Colleen shares her journey of building an agentic workforce, where AI agents streamline tasks, boost productivity and unlock new levels of creativity.  Listeners will gain practical ways to introduce AI into their organization, overcome fears of new technology and maximize AI's potential in marketing. It's perfect for leaders ready to innovate and increase their teams' performance. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon. About Colleen Malloy: Colleen Malloy is the Chief Marketing Officer at Brunswick Companies, where she leads AI adoption initiatives and drives strategic growth through data-driven marketing. With more than 20 years of experience in technology optimization, SEO, content marketing and brand strategy, Colleen has a proven track record of using innovative tools to create impactful strategies. Prior to Brunswick Companies, Colleen held leadership roles at Fathom, StackSource and Design Milk Co., where she was known for championing high-performing teams and optimizing marketing tech stacks. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Responsible AI use isn't just an option—it's a necessity. In this episode of Leader Generation, Monica Richter, Mod Op's strategic advisor and former Chief Data Officer, talks about how a strong AI policy helps protect brands, builds client trust and encourages innovation.  Monica uses real-world insights to explain why responsible AI matters, how to define ethical standards for your organization and the steps every leader should take to ensure AI is used wisely.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon. About Monica Richter: Monica Richter is an Executive in Residence at Mod Op Strategic Consulting, a corporate and nonprofit Board Advisor, Trustee and transformation consultant. With over 25 years of leadership experience, she now specializes in advising on strategy, business pivots, data-driven growth, analytical excellence, and innovation via technology and collaboration. She thrives on change, learning and inclusive leadership. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

Curious about how AI will shape the future of marketing? In this milestone 100th episode of the Leader Generation podcast, Eric Bertrand and Tessa Burg take a look at what's next for AI-driven marketing. Eric shares his vision for harnessing AI to boost efficiency, elevate creativity and deliver real value to clients. From streamlining repetitive tasks to using data for smarter decision-making, Eric talks about how marketers can adapt to rapidly changing technology. Whether you're considering AI adoption or already working on it, Eric shares ideas on how to maximize ROI and add AI into existing workflows. His outlook on the role of data, client-focused innovation and self-governance is great for marketers looking to drive AI transformation.   Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.   About Eric Bertrand: Eric Bertrand is the CEO of Mod Op, with experience in operating and managing start-ups, growth-stage businesses and publicly traded companies. Prior to Mod Op, Eric was a venture capital fund manager, where he invested $400 million in 60+ companies for over 25 years. He has served on over 30 boards, including several non-profit organizations, and brings industry expertise in media and entertainment, retail, consumer products, business services and information technology. Get in touch with Eric at eric@modop.com or follow him on LinkedIn.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Very excited to welcome Elizabeth Moen to the show! Originally from Iowa, she now calls Chicago home. Her self-titled first album was released in 2016 and her latest, Live at Lincoln Hall came out earlier this year. She's working on a new one with Spencer Tweedy producing. We talk about that, as well as her story about meeting Eddie Vedder, her current tour with Jeff Tweedy and her love for Bruce Springsteen's music. She also has a new single out in advance of her big show at the Empty Bottle on 11/16. As always, we talk about her thoughts on Chicago!Tickets for the Empty Bottle show on 11/16 --https://www.ticketweb.com/event/elizabeth-moen-family-junket-empty-bottle-tickets/13606304Time stamps:2: Elizabeth is in Woodstock6:18: What was the first song that you felt like you mastered?9:22: Was your amazing voice evident early on?15: Please share your story about meeting Eddie Vedder!18:30: Tell us about the first open mic in Iowa City. Is there a scene in IC?20: Was Chicago always on your radar in terms of where you wanted to move?23: Spencer Tweedy is producing Elizabeth's next album28:21: How close is the band to who appeared on your live album?30:45: How do you balance going out alone versus having the band together?34: Are you more collaborative in the music process or do you drive what is created?38: Do you want to do it all, or do you think you'd be more successful if you stuck to one type of music?41:17: Are you playing any of the new songs on tour, how has tour been going so far?43: Do you feel like you are learning anything watching Jeff Tweedy perform every night?48: What is it about Bruce that you like, and what's your favorite Springsteen album?55:21: Thin crust or deep dish?58: What is your favorite show to see a show at, and what is your favorite venue to play in Chicago?67:45: What makes Chicago such a unique music city?72:20: What is your go to cheap drink?78:18: What else do you want to plug on your way out?

What does it take for a brand to stand out in a world dominated by automation and AI? Tessa Burg finds out from Jeni Gardner, a seasoned marketing and media executive. With over 30 years of experience working with major global brands, Jeni shares how established companies can leverage their legacy strengths while adopting the agility of challenger brands. She explains why, even in a data-driven age, creativity and authenticity remain essential for building strong, lasting connections with customers. Jeni also discusses how brands can harness new technologies to elevate the customer experience, streamline operations and stay relevant in a fast-changing market.  Whether you're a CMO, marketer or simply curious about the future of branding, check out this episode to learn how to keep your brand story consistent while adapting to the latest technological trends. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.   About Jeni Gardner: Jeni Gardner is an Executive Leader in Marketing and Media. She has extensive experience fostering strategic media partnerships and spearheading innovation in both traditional and digital media campaigns. Additionally, she is passionate about advancing the industry in key areas, specifically digital accountability and measurement. To learn more, connect with Jeni on LinkedIn.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

What if the key to future-proofing your digital marketing strategy lies in human connection? In this episode, Phil Schraeder, CEO of GumGum, talks about a contextual-first approach to marketing. He shares how this AI-powered strategy allows brands to connect with consumers by focusing on their real-time experiences rather than relying on personal data. Phil explains how understanding a consumer's environment helps brands deliver ads that resonate more authentically. He introduces the idea of the "mindset era," where technology helps marketers match the right message with the right moment, driving stronger engagement. Listeners will also hear about the challenges of modern marketing, including the need for immediate results and the limitations of identity-based targeting. Phil offers insights into how brands can stay relevant by anticipating cultural moments and building meaningful, lasting connections. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.   About Phil Schraeder: Phil Schraeder is an executive and recognized thought leader in digital advertising and contextual technologies…who loves fashion and EDM music. As Chief Executive Officer of GumGum, the leading contextual intelligence company, Phil Schraeder believes that we don't need to know who people are in order to deliver relevant, engaging and effective digital advertising. As the CEO, he is responsible for GumGum's success in leading the industry in privacy-first, contextual intelligence technologies based on a consumer's mindset, and not their personal data. Phil is passionate about making advertising experiences better for consumers by ushering the industry into mindset-first, privacy-forward solutions in an exciting and fast-moving digital ecosystem. Be sure to follow Phil on LinkedIn. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

For Todd Moen, a lifetime of chasing anglers around the globe with a camera on his back and a passion for editing, created a library of the best fly fishing films available.  He's committed to this lifestyle. His success is proof of his talents.  In this episode of Fin And Fire With Jeff Mishler, I sit with Todd in his Oregon home and talk fly fishing, best trips, worst trips and share our thoughts on movie making techniques.  I love this podcast. 

2024.10.14 NCU Chapel Moen Chair Kyle Jorris

How can businesses use AI while maintaining trust?  In this episode of Leader Generation, Tessa Burg and Patty Parobek talk about developing AI policies that strike a balance between innovation and responsibility. They discuss how companies can move beyond inconsistent AI adoption and fully integrate AI solutions to enhance efficiency, creativity and growth. Patty also explains how setting clear policies and governance can actually accelerate AI adoption rather than hold it back.  This episode offers practical steps for marketers working through AI challenges to help them build policies that promote responsibility, inspire trust and encourage innovative use of AI across teams and customer interactions. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Patty Parobek: As Vice President of AI Transformation, Patty leads Mod Op's AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op's AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

In this week's episode, Dan and Margrethe talk with Marianne Moen to discuss the rather morbid subject of human sacrifices.------------------------------------------------Follow Margrethe on Instagram:@arkeomagsFollow the Podcast on Instagram:@nordicmythologypodcastIf you like what we do, and would like to be in the audience for live streams of new episodes to ask questions please consider supporting us on Patreon: https://www.patreon.com/NordicMythologypodcastCheck out Dan's company, Horns of Odin, and the wide range of handmade items inspired by Nordic Mythology and the Viking Age. Visit: https://www.hornsofodin.com Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

How can businesses use the power of AI while keeping their human expertise front and center? In this episode of Leader Generation, Tessa Burg chats with Shaheen Samavati to explore how AI is changing global content creation.  Shaheen shares her experiences with integrating AI tools—like ChatGPT and custom GPTs—into workflows without sacrificing creativity or cultural relevance. Whether you're curious about using AI to enhance your content or balancing automation and human touch, this episode is for you. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done. About Shaheen Samavati: Shaheen Samavati is the Co-Founder and CEO of VeraContent, an agency that manages localized content marketing channels for international brands across key European markets. After starting her career as a journalist in the US, she moved to Spain in 2010, where she completed an MBA at IE Business School, worked in corporate communication, and formed part of the founding team of real estate startup Spotahome before launching VeraContent in 2016. Today, she oversees a talented team that creates and localizes content for blogs, social media pages, and other marketing channels in Europe and beyond. Get in touch at shaheen@veracontent.com or LinkedIn.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council, and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this value-packed episode, Bob Houchin sits down with Chris Vance, a marketing expert and coach at CertainPath, to discuss the key strategies every home service contractor needs to scale their business. Chris dives deep into actionable marketing insights for the HVAC, plumbing, electrical, and roofing trades, covering everything from branding basics to advanced digital marketing tactics. Whether you're a two-truck operation or looking to grow TO A $100MM home services business, Chris shares practical advice on optimizing your marketing budget, leveraging your brand, and staying ahead of the competition. Plus, they explore how to weather the shoulder season and highlight the importance of maintaining customer relationships. Tune in for expert tips and real-world strategies that will take your business to the next level!  Show Notes The Successful Contractor Podcast is a part of the CertainPath family.  CertainPath builds successful home service businesses—and has for 25 years.  We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible.  Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.   FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath Linkedin: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/  Thank you to our sponsors: Moen.  As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen, bath, and smart water security products, each delivering the best possible combination of meaningful innovation, useful features, and lasting value. Moen strives to be the most durable, reliable, and easy to install brand of faucets. Moen leans on Pros to help continue to drive consumer innovation needs and influence Moen's engagement with consumers in a meaningful way. For More information, visit https://plumber.moen.com/    HD Supply. At HD Supply, our job is helping you do yours. We are uniquely positioned to help drive your business through unrivaled access to professional-grade Plumbing, Electrical and HVAC products and innovative business solutions such as our Stockwise Inventory Management program fully customizable to meet your needs and improve productivity. Our national network of distribution centers and more than 2200 store locations provide national reach with a local focus, providing unmatched convenience and product availability. We Power Pros to Do More.   Staples- Staples is the leading provider in office supplies offering a vast selection of products and services. Over the last 2 years, Staples has also become one of the US largest janitorial suppliers as well. From your everyday business essentials to your office furniture, printing, facilities and breakroom, Staples can do it all. Staples offers benefits to help create efficacies in procurement and consolidate vendors to streamline internal processes. Visit wwww.staplesadvantage.com for learn more.    Amana. Amana® brand is a premium brand from Daikin, the world's #1 indoor comfort solutions company with over 20,000 employees in just North America!   Originating eight decades ago, the Amana brand is synonymous with long-lasting, premium-quality products. Chances are, you and generations before you have enjoyed the dependable performance and longevity that the Amana brand continues to deliver. Today, Amana brand systems, like the new S-Series side discharge system with inverter technology, are manufactured with high-quality materials and innovative technologies. The unique design and excellent energy-efficient performance of the S-Series is a fraction of the size of other Amana brand systems. Because of its slim design, it is easy to transport and install. The Amana brand S-series system is available in AC, heat pump, and dual fuel configurations. Every Amana brand indoor comfort product is built to our highest standards. The S-series is no different. Take comfort with its 10-year parts and Lifetime Unit Replacement limited warranties*. For more information on the Amana S-Series, “Follow” the Amana brand on LinkedIn, Facebook, Instagram and YouTube.   Shubee- ShuBee makes it easy to take your customer service to the next level. Show your clients you care with their full line of extra-large, extra durable products made specifically to protect their home or business. ShuBee products were made by service professionals for service professionals. None of those cheap, thin shoe covers that tear on the job. Their booties are made tough. They have surface protection products for every floor type to make sure you don't leave behind scuffs or scrapes. And don't forget their coveralls. Made with an extra long torso for ease of motion, while keeping your uniform clean all day. Let ShuBee prevent the hassle of clean up by preventing the mess in the first place. Put your best foot forward with ShuBee today. Visit their website at www.shubee.com or give them a call today and mention coupon code CPPOD10 to receive 10% off your next order.  

2024.09.18 NCU Chapel Moen Chair Terry Parkman Python