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Why do so many promising pilots fail to scale? In this episode of Leader Generation, Tessa Burg talks with digital transformation leader Kenneth Phua to explore what separates successful pilots from initiatives that never move beyond the testing phase. Drawing on his experience leading digital strategy and transformation programs for global brands, Kenneth shares the common mistakes organizations make when measuring pilot success, why repeatability matters more than one-time wins and how businesses can build the capabilities needed to scale digital and AI initiatives across teams, markets and functions. The conversation also explores the role of leadership in successful transformation. Kenneth explains why empathy, curiosity, trust and a willingness to challenge assumptions are essential for leaders navigating rapid technological change. Whether you're launching a new digital platform, testing an AI-powered solution or leading enterprise transformation, this episode offers practical insights for turning experimentation into sustainable growth. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Kenneth Phua: Kenneth Phua is a global digital transformation, ecommerce, and AI leader with more than 15 years of experience helping organizations turn digital investments into measurable business growth. Most recently, he served as Global Head of Digital Strategy & Innovation at The Coca-Cola Company, where he led enterprise-scale transformation initiatives across 115 markets and delivered approximately USD $900 million in system value. His work has spanned digital strategy, ecommerce, consumer platforms, first-party data, AI and operating model design. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
A surprisingly overlooked problem in water leak prevention takes center stage in this episode: getting smart water devices installed is only half the battle.Paul Vacquier, founder and CEO of Beagle Services Inc., shares his unconventional path from practicing law in California to building the insurance go-to-market strategy for Flo by Moen — and ultimately launching Beagle to address a critical gap he discovered along the way. With an estimated 30 to 50% of installed smart water valves sitting offline at any given time, homeowners and insurers may be operating under a false sense of security. Paul illustrates the stakes with a $900,000 claim that traced back to a single unplugged valve.The conversation covers Beagle's full-stack service model, featuring employed (not contracted) technicians, ongoing device monitoring, and its Watchdog platform, which proactively reaches out to homeowners with offline devices ahead of severe weather events.The episode also explores the broader shift underway in insurance, where carriers are beginning to require smart water devices as a condition of coverage, and where agents are evolving from price-shoppers into genuine risk advisors, helping craft mitigation strategies tailored to a client's specific exposures.Resources:Beagle Services: https://www.beagleservices.com/The Institutes: https://web.theinstitutes.org/Predict & Prevent website: https://www.predictandprevent.org/Sign up for our weekly Predict & Prevent newsletter: https://www.predictandprevent.org/newsletter/
In this episode, Tessa Burg talks with Stephen Trammell, Vice President of New Business Models at Nestlé Purina North America, about what it really takes to build stronger customer relationships in a digital world. Instead of focusing on the point of sale, Stephen explains how brands can create value across the full pet ownership journey by understanding real needs, solving real pain points and showing up in ways that feel natural and helpful. The conversation dives into how teams can decide when to build, buy or partner, what makes a pilot worth scaling and why loyalty is a better goal than short-term conversions. This is the conversation for marketers and business leaders who want to think bigger about growth, innovation and the customer experience. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Stephen Trammell: Stephen Trammell is an experienced marketing leader who bridges traditional marketing with digital innovation. His career in consumer products spans over two decades. He currently serves as Vice President of New Business Models at Nestlé Purina North America, leading Purina's portfolio of digital-first brands. He has worked in marketing research, led billion-dollar brands like Fancy Feast and is currently pioneering digital platforms and apps including myPurina, Petfinder and Petivity's portfolio of IoT-connected pet care devices and health kits. Stephen can be reached on LinkedIn. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Moen is back from the Bremerton woods with Neutralboy's latest Rock Polishing Machine. Vinyl-only. No streaming, no YouTube, no digital. Moen's been living off-grid for a year. No internet, no neighbors, half-mile walk to the end of the driveway. We get into what a year of homesteading has done to his songwriting. Order Rock Polishing Machine at ployrocks.com/neutralboy —— Questions or comments? Leave a voicemail: 1-360-830-6660 Subscribe on YouTube: https://www.youtube.com/channel/UCi1BJ27GDAFodXuDqgYia5g Follow @mikeherreraTD everywhere https://linktr.ee/Mikeherrerapodcast If you like the podcast, subscribe, rate and review on Apple. Produced and edited by Bob McKnight @Producer_Bob Additional production by Christine Hall @shirtsizesmall
Introduction Non-weather water damage costs insurers $13 billion a year. Interior leaks account for 39% of all homeowner claims. And yet most carriers still treat prevention as a brochure recommendation—send the homeowner a discount offer, hope they find a plumber, and call it a program. Paul Vacquier thinks that's why it isn't working. Vacquier is the founder and CEO of Beagle Services, a water security company that solves the last-mile problem carriers and homeowners can't solve on their own: getting leak detection hardware actually installed, monitored, and maintained. A California-barred litigation attorney turned insurtech operator, he built the insurance carrier playbook at Flow Technologies before Moen acquired it. What he learned there—that the technology exists but deployment at scale does not—became the genesis for Beagle. In this conversation, Josh Hollander and Vacquier dig into why the installation gap is where loss prevention falls apart, how the industry is shifting from carrot to stick on water shutoff requirements, and what Beagle's work with carriers like PURE tells us about where prevention programs are actually headed. Guest Bio Paul Vacquier is the Founder and CEO of Beagle Services, a water security company operating across 17 states that installs, monitors, and maintains automatic water shutoff valves and leak detection systems for insurance carriers, brokers, and homeowners. Before founding Beagle, he built the insurance carrier go-to-market at Flow Technologies, which was later acquired by Moen (now Flow by Moen). He is a California-barred litigation attorney who came to insurtech through the startup world. Key Topics • The last-mile problem nobody solved — Leak detection technology has existed for over a decade. The gap isn't the hardware—it's professional installation, ongoing monitoring, and maintenance at scale. Carriers recommend devices; homeowners can't find qualified installers; the device sits in a box. Beagle exists to close that gap. • From carrot to stick — Carriers are shifting from discount incentives ("send us a photo of your installed valve") to hard underwriting requirements at specific coverage thresholds. High-net-worth carriers like PURE have led the way. Standard lines carriers are following. The stick is now backed by data. • The compliance illusion — A photo of an installed device and a paid invoice doesn't mean the system is on and actively protecting the home. The same problem exists with alarm systems: discounts are given, but nobody checks if the alarm was set before you left for vacation. Beagle's Watchdog product monitors device status—online, offline, alert conditions—in real time. • What Beagle does with the data — Watchdog ingests alert data across every installed system: high pressure, small drips, thermal expansion risk, shutoff frequency, device connectivity. When an alert fires, Beagle dispatches a service visit to fix the underlying problem—toilet flappers, angle stops, pressure regulators—before it becomes a claim. • Scaling a physical services business — Unlike SaaS, physical services don't go straight to margin as you grow. The key variable is drive time: how many installs can a technician complete per day in Atlanta, Los Angeles, or Dallas? Beagle grows market-by-market only when carrier partners generate enough demand to support a full-time local team, which drives economies of scale that lower costs for everyone. • AI can't turn a wrench — Beagle uses AI for route optimization and operational efficiency, and is training internal models as a knowledge base for field technicians and customer service. But the core product requires humans on-site at every property. No bot can cut the pipe. Notable Quotes "Most carriers still treat prevention as a brochure recommendation rather than an operational program." "You'd have a picture of the installed device and a paid invoice—but that doesn't necessarily mean the system is on and active protecting the home." "The AI can't turn a wrench. No matter how smart the valves get, you still have to put it on. Until that day comes, we'll be here." "Beagle's intent is to be a proactive, preventative maintenance plumbing company. All we do is referred-in work to help prevent leaks from occurring." Resources Guest: • Beagle Services: https://www.beagleservices.com • Paul Vacquier on LinkedIn: hhttps://www.linkedin.com/in/paulvacquier/ Host & Organization: • Joshua R. Hollander on LinkedIn: https://www.linkedin.com/in/joshuarhollander/ • Horton International (USA): https://www.horton-usa.com/ • Insurtech Leadership Podcast (LinkedIn Showcase): https://www.linkedin.com/showcase/insurtech-leadership-show Subscribe & Review If you enjoyed this episode, subscribe on your favorite platform and leave a review. The Insurtech Leadership Podcast is available on YouTube, Apple Podcasts, and Spotify.
#929 Show Notes: https://wetflyswing.com/929 Presented By: Gallatin River Lodge, Drifthook Fly Fishing, TroutRoutes, Jackson Hole Fly Company Sponsors: https://wetflyswing.com/sponsors What does it really take to film fly fishing at the highest level? In this episode, Todd Moen of Catch Magazine joins us to share the story behind some of the most iconic fly fishing films ever created—from steelhead rivers in the Pacific Northwest to remote destinations across the globe. We dig into Todd's early production days filming for Fly Fishing the World, surviving a plane crash in the Bahamas, and how he eventually built Catch Magazine into one of the most respected visual storytelling brands in fly fishing. Todd also explains why steelhead may be the hardest species to film, how music shapes his editing process, and what most people never realize about the amount of work required to capture a single unforgettable fish on camera. #929 Show Notes: https://wetflyswing.com/929
In this episode of Leader Generation, Tessa Burg talks with Tariq Hassan about what it really takes to modernize a business for the AI era. Drawing from leadership roles at agencies, Hewlett-Packard (HP), Petco and McDonald's, Tariq shares lessons from leading transformation at some of the world's biggest brands. They explore why success with AI is not chasing the newest tools. Instead, it starts with understanding the problem you're trying to solve, organizing your business around customer needs and using data in ways that build trust—not just transactions. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Guest: Tariq is a transformational, global business leader whose career sits at the intersection of culture, sports, commerce, and technology. With more than 25 years of experience spanning Fortune 50 companies to fast growth startups across a wide range of categories. He's recognized for modernizing organizations through digital transformation and harnessing culture to drive relevance required to grow in a digital economy. Tariq has served as U.S. Chief Marketing and Customer Experience Office at McDonald's and Petco and has held global leadership roles at Bank of America and HP. Today, Tariq is Founder and CEO of Light21, an advisory firm helping startups and Fortune-scale companies modernize marketing through AI and data platforms to create digitally enabled customer ecosystems. He also serves as a Google CMO-in-Residence while advising emerging technology and sports ventures. He can be reached on LinkedIn. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
In this episode, Tessa Burg talks with Fabio Ranieri, Head of AI Content Transformation at HP, about what it really takes to create content at scale without losing relevance. Fabio explains why better content doesn't come from simply making more of it. But rather it comes from better inputs, better audience understanding, and better systems that help marketers create content that fits the product, the customer, and the moment. Fabio makes a strong case for why AI should free marketers up to focus on bigger ideas, sharper insights, and stronger customer experiences. It's a smart, grounded conversation for anyone trying to move past the hype and use AI in a more meaningful way. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Fabio Ranieri: Fabio is a growth and innovation leader with 18 years of global experience in product marketing, partner marketing, category management, and go-to-market strategy across B2B, B2C, e-commerce, SaaS, Telco, and consumer product sectors. Known for turning ambiguity into opportunity, he specializes in launching and scaling new experiences and products, driving digital transformation, and orchestrating high-impact GTM strategies across highly complex organizations. He's led end-to-end initiatives that delivered real business outcomes—from redesigning HP's global e-commerce channel experience, launching and leading new product lines and categories, to introducing Intuit QuickBooks' new mid-market offering. Always action-oriented, analytical, and creative, Fabio bridges the gap between product, marketing, and sales to maximize impact. He can be reached on LinkedIn. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
"Naturspektakel im Norden". Die Aurora Borealis fasziniert seit jeher die Menscheit. Doch was passiert da eigentlich genau?In dieser Folge von „Darf's ein bisschen Chemie sein?“ geht es um Sonnenwinde, Magnetfelder und leuchtende Atmosphärenchemie. Du erfährst, warum Polarlichter entstehen, wieso sie unterschiedliche Farben haben, was der Kp-Index bedeutet und welche Rolle Polarlichter in der aktuellen Forschung rund um Space Weather spielen.Außerdem gibt's persönliche Aurora-Hunting-Storys aus Nordschweden, inklusive Nachtzug, Wolkenfrust und Polarlicht-Apps!Bock auf Aurora-Feeling daheim? Mit dieser Lampe kannst du dir, wie ich, die Aurora an die Zimmerdecke projizieren (Affiliate-Link).Quellenhttps://physikerinnen.de/wie-entstehen-polarlichter/ (letzter Aufruf 14.05.2026)Liou, K. (2013). Global Auroral Response to Interplanetary Media with Emphasis on Solar Wind Dynamic Pressure Enhancements. Geophysical monograph, 167, 197-212.Hwang, K., Nishimura, Y., Coster, A., Gillies, R., Fear, R., Fuselier, S., Petrinec, S., Burch, J., Dokgo, K., Sibeck, D., Giles, B., Russell, C., Strangeway, R., Gershman, D., Pollock, C., Khotyaintsev, Y., Torbert, R., Ergun, R., Moen, J., & Clausen, L. (2020). Sequential Observations of Flux Transfer Events, Poleward‐Moving Auroral Forms, and Polar Cap Patches. Journal of Geophysical Research: Space Physics, 125. Bhaskar, A., Pradeep, J., Narendranath, S., Nandy, D., Vaidya, B., Hari, P., Thampi, S., Yadav, V., Vichare, G., Raghav, A., Chakrabarty, D., Thampi, R., & Pant, T. (2024). AuroraMag: Twin Explorer of Asymmetry in Aurora and Solar Wind-Magnetosphere Coupling. Advances in Space Research.Wang, C., Branduardi‐Raymont, G., Escoubet, C., & Forsyth, C. (2025). Solar Wind Magnetosphere Ionosphere Link Explorer (SMILE): Science and Mission Overview. Space Science Reviews, 221. Thakur, S. "Atomic emission spectroscopy." Laser-Induced Breakdown Spectroscopy, 2020.
What if the biggest problem in digital advertising isn't creativity or budget—but waste? In this episode of Leader Generation, Tessa Burg talks with Zach Rosen of Multilocal to unpack the growing shift happening in programmatic media and why brands are rethinking how they buy and optimize advertising. Zach explains how AI-powered curation and sell-side decisioning are helping marketers reduce waste, improve performance and reach audiences in more meaningful moments. The conversation goes into why “cheap CPMs” are no longer the goal, how brands can focus more on outcomes instead of impressions and why better targeting doesn't have to come at the expense of inclusivity or sustainability. If you're trying to make sense of AI's impact on media, personalization and advertising performance, this episode offers practical insights without the hype. You'll walk away with a better understanding of how smarter media buying can improve ROI, uncover overlooked audiences and help brands adapt to the rapid pace of change happening across marketing today. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Guest: Zach Rosen is SVP, Business Development and Partnerships at Multilocal, where he leads global partnerships and drives the company's expansion in the US market. Over the past 15 years, he has built his career across ad tech and media, with leadership roles in revenue, strategy, and commercial partnerships. His experience includes launching Index Exchange's US headquarters and expanding its presence across North America, EMEA, and APAC offices; serving as SVP of Global Supply and Partnerships at Yieldmo; and leading addressability strategy as VP, Head of North American Publishers at LiveRamp. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
å historikere har samme status som britiske Antony Beevor. Med sine 13 historiebøker om nyere europeisk historie har han etablert seg som en av våre mest leste og anerkjente historieforfattere. Særlig bøkene hans om andre verdenskrig, blant dem Stalingrad og storverket Den andre verdenskrig regnes som moderne klassikere.I sin seneste bok dykker Beevor ned i de siste dagene til et av verdenshistoriens største imperier: Det russiske Romanov-dynastiet. Rasputin og Romanov-familiens undergang (til norsk ved Rune R. Moen) gir et portrett av den «gale munken» Rasputin og undersøker hvordan én mann tilsynelatende kan ha veltet et dynasti. Gjennom detaljerte portretter av keiserparet, deres rådgivere og folkemassens voksende revolusjonshunger, viser Beevor hvordan en kombinasjon av politisk udugelighet, religiøs fanatisme og sosial uro førte til dynastiets katastrofale fall.En som har reist det russiske imperiet på kryss og tvers, er norske Erika Fatland. I sine kritikerroste og prisvinnende bøker Sovjetistan og Grensen har hun vist hvordan historien påvirker nåtiden og former regionen slik den er i dag. Hun møtte Beevor til samtale om Rasputin, Romanovene og imperiers fall. Hosted on Acast. See acast.com/privacy for more information.
AI is changing everything, but not in the way most leaders think. In this episode, Rishad Tobaccowala breaks down how we got here, from the early days of broadcast marketing to today's fast-moving, AI-powered world. He explains why the current moment is different, what's actually changing and what still matters more than ever. If you've been hearing about AI strategy and wondering where to start, this conversation will shift your perspective. Rishad makes the case that focusing on AI alone is a trap and instead challenges leaders to rethink their entire organization, their role and how they create value. He also shares a powerful framework for moving from control to inspiration and why imagination is becoming one of the most important leadership skills. You'll walk away with practical ways to think about talent, structure your team and stay competitive in a world that's evolving faster than ever. Whether you're leading a team or just trying to keep up, this episode will give you a clearer way forward. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Rishad Tobaccowala: Rishad Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation, and TIME magazine dubbed him one of five “Marketing Innovators”. He is one of only 300 people elected to the Advertising Hall of Fame since 1948. Rishad is the author of Restoring the Soul of Business: Staying Human in The Age of Data which helps people think, feel, and see differently about how to grow their companies, their teams, and themselves to remain relevant in transformational time, and Rethinking Work which helps people thrive amidst the seismic changes that will occur at work due a combination of changing demographics, new mindsets, the rise of distributed work, and the spread of AI. Rishad Tobaccowala remains a Senior Advisor to the Publicis Groupe where he has spent his entire career, most recently serving as the Chief Growth Officer and Chief Strategist of the 100,000+ person firm. Prior to those roles Rishad was the Chairman of Digitas and Razorfish. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Technology doesn't have to be scary or steal jobs. In this episode of Leader Generation, Katya Lobynko shares a fresh perspective on digital transformation—one that puts people at the center. From her “people-priorities-process" approach to getting user feedback in hours instead of months, Katya breaks down practical frameworks for leading change that actually work. If you're tired of hearing about AI taking over and want to learn how technology can make work more meaningful, this episode is for you. Katya offers real strategies for building change from both the bottom up and top down, plus her lean startup approach to testing new technologies before making big investments. You'll walk away with actionable tools for becoming the kind of change leader who creates transformation that people want to be a part of. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Katya Lobynko: Katya Lobynko is a digital transformation leader with 15+ years across FMCG and pharma in EMEA and Asia. Her expertise spans commercial operations, data & analytics, conversational AI, and innovation with emerging technologies. She has held roles from global strategy and operating model evolution to local program leadership at P&G, Sanofi, and Danone, where she currently serves as IT & Data Director. Katya brings structure to complexity and delivers business results through a pragmatic, people-centered approach with a strong focus on stakeholder alignment, business value, and sustainable change. She serves on the global P&G Alumni Network Board. Connect with Katya on LinkedIn. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Tessa Burg talks for a second time with Mariano Bosaz, Global VP of Consumer Data and Strategy at Coca-Cola and the author of “Digital Mindset.” This time, they dive deeper into practical applications of digital thinking, moving beyond theory to give you actionable strategies you can implement right away. Mariano shares real-world examples of how the shift from analog to digital thinking transforms problem-solving, particularly around the "last mile challenge" that affects so many industries. You'll discover what teams of the future look like and get concrete use cases from recent headlines that make these concepts accessible and immediately applicable. Whether you're a business leader looking to stay ahead or someone curious about how AI-era marketing really works, this conversation offers valuable insights from someone operating at the highest levels of global business. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. Listen to the previous episode with Mariano here. About Mariano Bosaz: Mariano Bosaz is the author of Digital Mindset and an experienced digital leader serving as the Global VP of Data and Digital Head of China at The Coca-Cola Company. With a career spanning over two decades, his background includes founding and selling a digital business during his student exchange the University of Richmond in 1999 and holding key leadership roles such as Group Digital Director for Eurasia and Africa—overseeing 92 countries—and Vice President of Digital in Asia. In addition to his corporate experience, Mariano has served as an assistant professor at London Business School since 2015. His current work focuses on the intersection of emerging technologies and strategy, underpinned by research into blockchain and cryptocurrencies since 2020 and his role on the advisory boards of several AI startups. Mariano can be reached on LinkedIn or at marianobosaz.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
In dieser Folge geht es nicht um maximalen Muskelaufbau, sondern um maximalen Kraftaufbau. Wir klären, warum stärker werden und muskulöser werden nicht dasselbe sind, welche neuronalen und strukturellen Faktoren unsere Kraft bestimmen und wie effektives Krafttraining in der Praxis aussieht. Mit Blick auf Last, Wiederholungen, Frequenz, Satzpausen, ROM und Technik ordnen wir die aktuelle Evidenz so ein, dass du direkt etwas für dein eigenes Training mitnehmen kannst. ------------------------------------------------------------------------ Dominiks Buch zur pflanzenbasierten Sporternährung im UTB-Verlag: https://www.utb.de/doi/book/10.36198/9783838560328 Dominiks Gesundheitscommunity: www.gsundes-hannover.de Dominiks Online-Knie-Kurs: https://gsundes-hannover.de/knieschmerzen/ Dominiks Online-Rücken-Kurs: https://copecart.com/products/34bd5abb/checkout Marcs veganes Online-Fitness-Coaching: https://vegainer-academy.com/ Marcs Online-Kurs: https://www.copecart.com/products/a50f88f2/checkout ------------------------------------------------------------------------ Dieser Podcast wird unterstützt von der Firma Watson Nutrition. Die Firma bietet als einzige umfassend laborgeprüfte Nahrungsergänzungsmittel für eine optimierte Nährstoffversorgung. Zum Angebot zählen Multi-Supplemente, Mono-Supplemente, Sportsupplemente wie Kreatin oder auch Proteinriegel, Shakes und essenzielle Aminosäuren Mit dem Code veganperformance erhältst du 5 % Rabatt auf deine Bestellung. Zur Firmenwebseite: Watson Nutrition ------------------------------------------------------------------------ Quellen: Aagaard, P., Simonsen, E. B., Andersen, J. L., Magnusson, P., & Dyhre-Poulsen, P. (2002). Increased rate of force development and neural drive of human skeletal muscle following resistance training. Journal of Applied Physiology, 93(4), 1318–1326. doi:10.1152/japplphysiol.00283.2002. Bazyler, C. D., Sato, K., Wassinger, C. A., Lamont, H. S., Stone, M. H., & others. (2014). The efficacy of incorporating partial squats in maximal strength training. Journal of Strength and Conditioning Research, 28(11), 3024–3032. doi:10.1519/JSC.0000000000000465. Bloomquist, K., Langberg, H., Karlsen, S., Madsgaard, S., Boesen, M., & Raastad, T. (2013). Effect of range of motion in heavy load squatting on muscle and tendon adaptations. European Journal of Applied Physiology, 113(8), 2133–2142. doi:10.1007/s00421-013-2642-7. Brigatto, F. A., Braz, T. V., Zanini, T. C. da C., Germano, M. D., Aoki, M. S., Schoenfeld, B. J., Marchetti, P. H., & Lopes, C. R. (2019). Effect of resistance training frequency on neuromuscular performance and muscle morphology after 8 weeks in trained men. Journal of Strength and Conditioning Research, 33(8), 2104–2116. doi:10.1519/JSC.0000000000002563. Campos, G. E. R., Luecke, T. J., Wendeln, H. K., Toma, K., Hagerman, F. C., Murray, T. F., Ragg, K. E., Ratamess, N. A., Kraemer, W. J., & Staron, R. S. (2002). Muscular adaptations in response to three different resistance-training regimens: Specificity of repetition maximum training zones. European Journal of Applied Physiology, 88(1–2), 50–60. doi:10.1007/s00421-002-0681-6. Carvalho, L., Moriggi Junior, R., Truffi, G., Serra, A., Sander, R., de Souza, E. O., & Barroso, R. (2021). Is stronger better? Influence of a strength phase followed by a hypertrophy phase on muscular adaptations in resistance-trained men. Research in Sports Medicine, 29(6), 536–546. doi:10.1080/15438627.2020.1853546. Deiwert, D. D., Ma, S., Carey, C., Greenwell, D., Gordish-Dressman, H., Thompson, P. D., Price, T., Angelopoulos, T. J., Clarkson, P. M., Gordon, P. M., Moyna, N. M., Pescatello, L. S., Visich, P. S., Zoeller, R. F., Seip, R. L., Hoffman, E. P., & Hubal, M. J. (2025). Muscle strength and size relationships with unilateral progressive resistance training. bioRxiv. doi:10.1101/2025.01.13.632853. de Salles, B. F., Simao, R., Miranda, H., da Silva Novaes, J., Lemos, A., & Willardson, J. M. (2010). Strength increases in upper and lower body are larger with longer inter-set rest intervals in trained men. Journal of Science and Medicine in Sport, 13(4), 429–433. Hamarsland, H., Moen, H., Skaar, O. J., Jorang, P. W., Rødahl, H. S., & Rønnestad, B. R. (2022). 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Higher training frequency is important for gaining muscular strength under volume-matched training. Frontiers in Physiology, 9, 744. doi:10.3389/fphys.2018.00744. Rhea, M. R., Ball, S. D., Phillips, W. T., & Burkett, L. N. (2002). A comparison of linear and daily undulating periodized programs with equated volume and intensity for strength. Journal of Strength and Conditioning Research, 16(2), 250–255. Ruple, B. A., Plotkin, D. L., Smith, M. A., Godwin, J. S., Sexton, C. L., McIntosh, M. C., Kontos, N. J., Beausejour, J. P., Pagan, J. I., Rodriguez, J. P., Sheldon, D., Knowles, K. S., Libardi, C. A., Young, K. C., Stock, M. S., & Roberts, M. D. (2023). The effects of resistance training to near failure on strength, hypertrophy, and motor unit adaptations in previously trained adults. Physiological Reports, 11(9), e15679. doi:10.14814/phy2.15679. Santanielo, N., Nóbrega, S. R., Scarpelli, M. C., Alvarez, I. F., Otoboni, G. B., Pintanel, L., & Libardi, C. A. (2020). Effect of resistance training to muscle failure vs non-failure on strength, hypertrophy and muscle architecture in trained individuals. Biology of Sport, 37(4), 333–341. doi:10.5114/biolsport.2020.96317. Schoenfeld, B. J., Contreras, B., Vigotsky, A. D., & Peterson, M. (2016). Differential effects of heavy versus moderate loads on measures of strength and hypertrophy in resistance-trained men. Journal of Sports Science & Medicine, 15(4), 715–722. Schoenfeld, B. J., Pope, Z. K., Benik, F. M., Hester, G. M., Sellers, J., Nooner, J. L., Schnaiter, J. A., Bond-Williams, K. E., Carter, A. S., Ross, C. L., & others. (2016). Longer inter-set rest periods enhance muscle strength and hypertrophy in resistance-trained men. Journal of Strength and Conditioning Research, 30(7), 1805–1812. doi:10.1519/JSC.0000000000001272. Wilk, M., Golas, A., Zmijewski, P., Krzysztofik, M., Filip, A., Del Coso, J., & Tufano, J. J. (2020). 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AI is moving fast, and for a lot of leaders that creates both pressure and possibility. In this episode of Leader Generation, Tessa Burg talks with Rohit Prabhakar, Global Head of Digital Experiences and Capabilities at Visa, about what it really takes to lead transformation when the rules keep changing. They dig into why strong foundations still matter, why connected data is more important than ever and why leaders need to balance quick wins with bigger reimagining. If you're trying to make sense of AI beyond the hype, this conversation is worth your time. Rohit shares practical ways to think about adoption, experimentation and change management without getting stuck in overplanning or unrealistic ROI expectations. It's a thoughtful listen for anyone leading teams, modernizing operations or figuring out how to move forward while bringing people along with them. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Rohit Prabhakar: Rohit Prabhakar is a Fortune 50 CMO and Chief Digital Officer who has generated $1.7B+ in business value by turning customer obsession into revenue growth. Currently leading global digital experiences at Visa, he has transformed marketing, data, AI, and CX across McKesson, Thomson Reuters, and FIS. Rohit's superpower: making customers love the most powerful growth engine. You can reach him at Rohitprabharkar.com or on LinkedIn. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
During National Women's History Month, Leader Generation welcomes Nicole Purcell for a conversation about creative leadership. While so many conversations right now are focused on AI, this episode shifts the spotlight to something just as powerful: hospitality, intuition and the kind of human-centered thinking that makes teams thrive and people feel seen. Nicole shares how her career journey shaped her leadership style and how she built The Clios into a bigger, more connected brand by listening closely, trusting her vision and creating space for others to grow. She talks openly about resilience, communication and what it really means to lead with both strength and heart. You'll also hear how creativity shows up far beyond design—in problem-solving, team building and making great decisions under pressure. If you're leading a team, growing in your career or just looking for a fresh perspective on what strong leadership can look like, this episode is worth your time. It's an inspiring listen for anyone who wants to build with more intention, lead with more empathy and stay connected to the human side of work. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Nicole Purcell: Nicole Purcell is CEO of the Clios, a global awards platform celebrating creative excellence in advertising. With a bold, culture-forward approach to business, creativity, and leadership, she has reinvented the Clios, transforming it from a traditional awards show into a dynamic, year-round ecosystem that inspires, celebrates, and connects creators and brands across industries and continents. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
I denne episoden snakker Heidi med Kjersti Synneva Moen om «Mummitrollets nye liv» og «Mummitrollets gyldne hale», fra 1956 og 1958. I den første dukker to profeter med motstridende lære opp i Mummidalen, med katastrofale konsekvenser. I den andre får Mummitrollet oppleve kjendislivets gleder og ulemper. Kjersti er illustratør og tegneserieskaper. Kjersti og Heidi snakker om Mummidalens sladrepresse og trekker paralleller mellom Mummitrollet og Taylor Swift, drøfter Snorkfrøkens interesse for bad boys og bondage, og finner ut at hippietiden kom til Mummidalen allerede på 50-tallet. Dessuten stilles spørsmålet: Er ikke det å være guru ganske belastende og slitsomt?OPPDAG: Tove Jansson er produsert av Heidi Sævareid. Musikk ved Andreas Opstad Larsen.Følg gjerne @oppdagtovejansson på Instagram for oppdateringer og annet innhold!
Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation, Tessa Burg talks with Scott Sutton about one of marketing's biggest challenges: figuring out what's actually worth measuring. Scott shares real-world insights from his experience managing media for major restaurant brands like Hardee's and Carl's Jr. You'll discover why measuring everything can actually hurt your marketing efforts, how to identify the metrics that truly matter to your business and practical strategies for getting leadership buy-in on your measurement approach. This conversation is packed with actionable advice for anyone trying to cut through the noise and focus on outcomes that drive real business growth. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Scott Sutton: Scott Sutton helps brands cut through complexity and focus on what truly moves the needle. With a deep belief in practical measurement and cross-channel accountability, he ensures media decisions are grounded in business impact—not just impressions or trends. Scott's career spans iconic brands including Bridgestone, Nissan, Mars Petcare and AT&T. He is known for building integrated measurement frameworks that align media investments with real business outcomes—whether that's driving app downloads, loyalty sign-ups or in-store traffic. His recent work includes orchestrating the Alix Earle “Hangover Burger” campaign, which generated over 4 billion paid and earned media impressions—without a Super Bowl buy. At Mars Petcare, he helped establish Pedigree as a founding partner of Animal Planet's Puppy Bowl, creating breakthrough engagement through content-led partnerships. Scott brings practical, tested insights on driving results in today's fragmented media environment—where focus, flexibility, and accountability matter more than ever. Scott can be reached at s.sutton@ckr.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
AI isn't just changing marketing tools—it's changing how leaders think about strategy, value and growth. In this episode, Tessa Burg talks with Mariano Bosaz, author of Digital Mindset: Marketing Strategies for the AI Era, about what it really takes to lead through transformation without losing what already works. You'll hear a practical way to think about “digital mindset” as a bridge, not a replacement, for how businesses operate today. Mariano explains why companies need both analog and digital approaches, how AI is accelerating productivity (and making prioritization harder) and what leaders can do to support teams through the shift. He also breaks down the difference between engagement and involvement—and why involvement is where brands build real equity. If you're trying to make sense of AI's impact on work, marketing, and competitive advantage, this conversation provides a clearer framework. It's full of real examples and down-to-earth guidance on how to move faster, make smarter choices and create value that's difficult for competitors to copy. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Mariano Bosaz: Mariano Bosaz is the author of Digital Mindset and an experienced digital leader serving as the Global VP of Data and Digital Head of China at The Coca-Cola Company. With a career spanning over two decades, his background includes founding and selling a digital business during his student exchange the University of Richmond in 1999 and holding key leadership roles such as Group Digital Director for Eurasia and Africa—overseeing 92 countries—and Vice President of Digital in Asia. In addition to his corporate experience, Mariano has served as an assistant professor at London Business School since 2015. His current work focuses on the intersection of emerging technologies and strategy, underpinned by research into blockchain and cryptocurrencies since 2020 and his role on the advisory boards of several AI startups. Mariano can be reached on LinkedIn or at marianobosaz.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Marketing used to feel more predictable. You picked your channels, launched a campaign and tracked performance in a fairly linear way. Today? Consumers are bouncing between social, search, streaming, AI tools, connected devices and more—all before making a decision. In this episode, Matt Fanelli joins Tessa Burg to unpack what's actually broken in marketing measurement and how leaders can rethink performance in a fragmented world. Matt breaks down why platform-led measurement often misses the mark, how attribution gets messy when multiple touchpoints influence a purchase and why defining “what success really looks like” is the first step most marketers skip. The conversation explores real-world examples—from healthcare to retail—and explains how better attribution, smarter use of AI and stronger human oversight can help teams build trust in their numbers again. If you're responsible for performance, budget allocation or defending marketing results to leadership, this episode will give you a clearer framework for measuring what matters. It's a practical conversation about cutting through the noise, focusing on quality over volume and building measurement strategies that actually reflect how people buy today. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Matt Fanelli: Matthew Fanelli is Chief Revenue Officer at Digital Remedy, where he leads commercial strategy, revenue operations, and go-to-market execution as the company scales its performance-driven media platform. With more than 20 years of experience in digital advertising, Matt brings deep expertise across programmatic media, data strategy, and performance marketing. Prior to Digital Remedy, he served as SVP of Sales at Media Now Interactive, leading data-driven revenue initiatives. Matt focuses on helping brands and agencies drive measurable outcomes through unified, cross-channel performance intelligence. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
CAS 2-23-1-2026 Nick Moen-SD Special Olympics CEO by Calling All Sports
Today I'm joined by David Parker, Tim Moen and Chuck Prodonick where we discuss all things Alberta Independence. David Parker is a prominent conservative political activist and founder of Take Back Alberta (TBA), a grassroots organization he established in 2022 that played a key role in ousting former United Conservative Party (UCP) leader and Premier Jason KenneyTim Moen is a Canadian libertarian politician, former leader of the Libertarian Party of Canada, and he hosts "The Tim Moen Show" podcast discussing fitness, politics, and related topics.Chuck Prodonick spent 20+ years in the Canadian military. He is a retired sergeant who served as a member of the Princess Patricia's Canadian Light Infantry and served in 4 tours overseas. Tickets to Cornerstone Forum 26': https://www.showpass.com/cornerstone26/Silver Gold Bull Links:Website: https://silvergoldbull.ca/Email: SNP@silvergoldbull.comText Grahame: (587) 441-9100Bow Valley Credit UnionBitcoin: www.bowvalleycu.com/en/personal/investing-wealth/bitcoin-gatewayEmail: welcome@BowValleycu.com Get your voice heard: Text Shaun 587-217-8500
Join the Discord and Partner with us via Patreon: https://www.patreon.com/purehustlepodcast MY RESLLER GENIE - USE OUR CODE “PUREHUSTLE” all in caps: https://www.myresellergenie.com/?ref=purehustle In this update episode of Pure Hustle Podcast, Mike and Orlando discuss building discipline through early mornings and workouts to boost reselling productivity, networking for free inventory hauls, and the shift in garage sale pricing amid inflation. They share random stories from Whatnot live selling adventures (shoutout to K-Way Shop) and the infamous "Popcorn Bucket Guy" at Disney. Reselling news covers Estee Lauder's lawsuit against Walmart over counterfeits, eBay's auto price reduction testing, and the 2026 Recommerce Report highlighting 89% of consumers planning to spend the same or more on pre-loved goods (with Gen Z leading at 59%). BOLOs include Moen shower heads for hospitality/home improvement and low-megapixel Elf digital cameras reselling strong. Plus, excitement for nearing episode 500 and spring garage sales. 00:00 - Intro and Episode Number 01:09 - Orlando's Update: Discipline, Early Mornings, and Reselling Grind 04:58 - Four Burner Theory and Balancing Life 07:05 - Networking for Free Inventory Hauls 09:24 - Garage Sale Pricing Shifts and High Demands 11:49 - Economy, Inflation, and Buyer/Seller Dynamics 19:24 - My Reseller Genie Promo and Bookkeeping Course 22:46 - Random Story: Whatnot Live Selling Experiences 27:43 - Random Story: Disney Popcorn Bucket Guy Drama 31:31 - Reselling News: Estee Lauder Sues Walmart Over Counterfeits 35:14 - eBay Vero Listings and Brand Restrictions 38:34 - eBay Auto Price Reduction Testing Debate 46:22 - eBay 2026 Recommerce Report Stats and Insights 50:34 - BOLOs: Moen Shower Heads (Hospitality/Home Improvement) 55:46 - BOLOs: Elf Digital Cameras (Low-Megapixel Resurgence) 57:24 - Looking Forward: Spring Garage Sales and Organizing Space 57:42 - Closing and Social Media Shoutouts
AI is evolving fast—and so are the risks that come with it. In this episode of Leader Generation, Tessa Burg talks with Mod Op's EVP of PR, Chris Harihar, to unpack a growing issue most brands aren't fully prepared for: AI-driven brand misrepresentation. From deepfakes to manipulated logos and inappropriate brand placements, the conversation explores how generative AI tools are creating new reputational threats in ways that feel chaotic, fast-moving and hard to control. Chris introduces Mod Op's new AI Risk Intelligence capability, designed to help brands proactively identify and address harmful AI-generated content before it spirals. They dig into real examples—including manipulated executive deepfakes and brand misuse across platforms like Sora and Grok—and explain why this isn't just a cybersecurity issue, but a reputational one that belongs squarely in the PR and communications world. If you're a CMO, brand leader, or marketer wondering how exposed your company might be—or how to get ahead of risks that didn't exist a year ago—this episode offers clarity, practical thinking, and a smart path forward. It's a timely conversation about protecting your brand while still embracing the power of AI. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Chris Harihar: Chris Harihar is the EVP of Public Relations at Mod Op. With deep expertise in business and tech media relations, Chris counsels clients at a high level while maintaining hands-on involvement in media relations and content strategy. He has developed and run highly successful programs for leading B2B and tech brands, from Verizon Media/Yahoo and DoubleVerify to Signal AI, IDG (now Foundry) and WeTransfer. Chris can be reached on LinkedIn or at Chris.Harihar@ModOp.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Helle Moen deler sin erfaring som investor og styreleder i tidligfaseselskaper, med et særlig fokus på kompleks havteknologi og helseteknologi. Hun understreker viktigheten av et tydelig verdiforslag og mener at gründere må bruke design-drevet metodikk for å forstå brukernes behov før de går internasjonalt. Moen er bekymret for politiske kutt i støtteordninger til startups, da hun mener statlig kapital er avgjørende for å avlaste risiko og sikre fremtidens arbeidsplasser.
Bible prophecy often has many layers and can be intimidating. Revelation 13 reveals a lot about a major figure in end-time prophecy called "the beast". What is it talking about? Is it a man? For further study, see Who Is the Beast? and Who Is the Beast of Revelation? (video).
While most enterprises are still celebrating their AI pilots, a quiet revolution is happening: Organizations that stopped collecting tools and started building capabilities. In this episode, Tessa Burg and Michael Ditter, Director of AI Strategy and Emerging Technology at Diageo, dismantle the playbook many thought they needed. Discover why empathy matters more than efficiency in capability building, how your organization's hardest problem is the most fertile training ground and why it's ok to completely fail. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Michael Ditter: Michael Ditter is an AI strategist and innovation leader who operates at the frontier of how organizations think, build and compete. With more than 15 years at the intersection of consumer goods, commercial strategy and emerging technologies, he specializes in translating complex shifts in AI, culture and behavior into scalable systems that deliver measurable business impact. Michael's work blends strategy, organizational design and hands-on prototyping. He architected AI and machine-learning initiatives across sales operations, brand engagement, predictive analytics and product innovation, consistently reducing time-to-value and enabling teams to move from idea to working solution at unprecedented speed. He is known for building bridges between C-suite leaders, marketing and commercial teams and technical builders—creating alignment around bold ideas and the operating models required to bring them to life. In 2025, Michael won 1st place at the SCSP AI+ Expo Hackathon, one of the most competitive AI and national-security innovation challenges in the country. There, he built SentinelAI, a multi-agent crisis-response system that demonstrated how frontier models can augment human judgment in high-stakes environments. The experience reinforced his philosophy that the barrier between imagination and implementation is collapsing—and that responsible, human-centered deployment will define the next era of advantage. Michael has also been an early mover in spatial computing, AR/VR, computer vision and conversational AI, creating new modalities for brand storytelling and consumer interaction. He focuses on helping organizations build AI-enabled cultures where creativity, speed and thoughtful governance coexist. You can find Michael on X, LinkedIn or at Michael.Ditter@diageo.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
What does it really mean to be consumer-obsessed, and how is AI changing the face of the beauty industry? In this episode, Tessa Burg and Irina Kulikova—VP, Strategic Development & Integration at The Estée Lauder Companies Inc.—explore the intersection of consumer insights, brand experience and emerging technology. The two discuss how store beauty advisors must now compete with AI, the magic of “small data” and Gen Z's AI shopping revolution. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Irina Kulikova: Irina Kulikova is the Vice President of Strategic Development and Integration and Chief of Staff to the President of the EUKEM region (Europe, UK & Ireland, and Emerging Markets) at The Estée Lauder Companies. As a member of the regional management team, she shapes the strategic direction of more than 85 markets and over 20 iconic brands. In her role, Irina leads regional strategy development and execution, market intelligence, consumer insights, strategic pricing, and large-scale transformation initiatives. She also drives key corporate development priorities, including operating model evolution, new market and channel entry, brand integration, and expansion into emerging geographies. Before joining The Estée Lauder Companies, Irina spent more than a decade at Bain & Company across the UK, Middle East, and Russia, advising leading global players in luxury, beauty, jewelry, fashion, and retail. Her experience at the intersection of strategy, brand building, and transformation has given her a deep understanding of how to unlock growth and resilience in the luxury and beauty industries both in developed and emerging markets. Irina holds an MBA from INSEAD. She can be reached on LinkedIn. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Allison on DTNS 5179 from CES Three Happy AppleCare Stories Manage Water Leaks with Moen Flo Smart Water Monitor — Bruce from Tennessee iMazing Saves Memories Support the Show CES 2026: Donut Lab Solid State Battery and Motor Integrated into Verge Motorcycle Transcript of NC_2026_01_11 Join the Conversation: allison@podfeet.com podfeet.com/slack Support the Show: Patreon Donation Apple Pay or Credit Card one-time donation PayPal one-time donation Podfeet Podcasts Mugs at Zazzle NosillaCast 20th Anniversary Shirts Referral Links: Setapp - 1 month free for you and me PETLIBRO - 30% off for you and me Parallels Toolbox - 3 months free for you and me Learn through MacSparky Field Guides - 15% off for you and me Backblaze - One free month for me and you Eufy - $40 for me if you spend $200. Sadly nothing in it for you. PIA VPN - One month added to Paid Accounts for both of us CleanShot X - Earns me $25%, sorry nothing in it for you but my gratitude
Today, on the Two Mikes, we welcomed our great friend Chad Stewart, of Britfield. Chad Robert Stewart has twenty years of experience as a global strategist, marketing consultant, creativity specialist, financial analyst, and prolific writer. Chad's areas of expertise are global strategy, film and media production, innovative education, and international marketing. Chad has worked at Bank of America, Morgan Stanley, and Merrill Lynch. A few of the companies he has consulted with include Cisco Systems, Disney, Moen, PepsiCo, Pratt & Whitney and Royal Bank of Scotland. He received a Bachelor of Arts in British Literature and European History from Brown University; did post-graduate work at Harvard University; earned an M.B.A. from Boston College; and is pursuing a Master of Science in Advanced Management and a PhD in Strategy at Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University. Now based in San Diego, he is a strong supporter of education and the arts; an adjunct professor at Fermanian School of Business, Point Loma Nazarene University; and Past President of the Board of Directors of the San Diego Ballet. Chad enjoys world travel, reading, riding, swimming, sailing, tennis, and the Arts. SPONSORS Our Gold Guy: https://www.mygoldguy.com/twomikes www.TwoMikes.us
Vikingtidshistorie fortelles ofte ovenfra og ned, gjennom mektige skikkelser som høvdinger, hærførere og kongelige, der hærtokt, plyndring og krig utgjør kjernen i fortellingen. Men hva med alle andre? Hvordan var det egentlig å leve et vanlig liv som bonde, kjøpmann, kone eller barn?Dette spørsmålet står i sentrum i britiske Eleanor Barracloughs bok Historiens glør (til norsk ved Rune R. Moen). Her tar hun utgangspunkt i arkeologiske funn for å fortelle om vanlige folks liv under vikingtiden, og viser at det under overflaten finnes historier som er like dramatiske som i de store heltefortellingene.På scenen møter hun sin norske forfatter-kollega Tore Skeie. Med bøker som Jomfruen fra nord, Hvitekrist og den kommende Hardråde, skildrer Skeie en levende og brutal vikingtid full av utslagsgivende hendelser. Skeies metode er oftest å tilnærme seg historien gjennom overklassen, som Olav den hellige og adelsmannen Alv Erlingsson.Skeie og Barraclough skriver vikingtidshistorie fra hvert sitt perspektiv – nedenfra og opp og ovenfra og ned. Hva kan disse måtene å lese historien på lære av hverandre?Samtalen ble ledet av forfatter, kritiker og norrønfilolog Carline Tromp.Arrangementet fant sted på Norsk sakprosafestival 2025. Hosted on Acast. See acast.com/privacy for more information.
The marketing landscape is changing faster than ever—and the marketers who treat their work like product and embrace AI will win. This week, Leader Generation host Tessa Burg talks with Alan Kipust, Mod Op's Executive in Residence and a leader in product management, to discuss how AI is fundamentally reshaping what marketing teams can accomplish and how they should think about their work. You'll learn which AI applications actually move the needle, the power of a good hackathon and the skills every marketer needs to master. Wherever you are in your career, this episode will change how you approach your work tomorrow. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Alan Kipust: Alan Kipust is a senior product management executive with a distinguished track record building and scaling digital, logistics, and customer-centric businesses for some of the world's most recognizable brands. Over a fifteen-year career at Amazon, Uber, Chewy and Ford Motor Company, he has led transformative initiatives across e-commerce, mobility, customer operations, and subscription ecosystems. Most recently, as Senior Director of Product Management for Ford's Digital Experience organization, Kipust oversaw the company's subscription commerce and advanced Ford's global data privacy and commitments. Prior to Ford, he served as Senior Director of Customer Experience at Chewy, driving enterprise-wide customer experience strategy, deploying proprietary CRM systems, and helping maintain the brand's industry-leading satisfaction rating. With deep expertise in scaled operations, platform design, and technology-driven transformation, Kipust has shaped the digital and operational backbone behind major global businesses. At Uber, he served as Global Head of Vehicle Product Management, directing the product and fleet strategy for a 60,000-vehicle program that supplied a significant share of global driver availability. Earlier in his career, he spent seven years at Amazon, where he launched Amazon Flex and built Amazon Logistics' first integrated customer-and-driver support operation. A holder of multiple U.S. patents and an advisor to several high-growth companies, Kipust is known for his product vision, operational rigor, and ability to build high-performing teams in complex, rapidly evolving environments. He can be reached on LinkedIn or at Alan.Kipust@modop.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
It's impossible to tell the story of modern worship music without Don Moen. And the impact he's had on the church and Christian musicians is immeasurable, but we'll do our best to peel back the layers of his six-decade journey.
Five years ago, we started Leader Generation with a simple premise: clients learning from clients. This year proved why that matters. In 2025, CEOs and their leadership teams stopped debating whether to adopt AI and began wrestling with harder questions: How do we bring our people along? How do we measure what matters instead of what's easy to measure? How do we maintain the relationships that built our business while transforming how we operate? Excerpts from these ten conversations capture what worked. Not theory—actual results from CDOs, COOs, and VPs leading change at companies like Southern Glazer's Wine & Spirits, DoubleVerify, and Digital Remedy. The full episodes are linked in this post. Stuart Goldstein explains why technology is the easy part, and people are where transformations actually stall. Alan Wizemann describes how his team measures success by the time freed up for employees to do valuable work, not headcount reduction. Anna Jankowska walks through preparing teams for scenarios they don't expect, because that's where you see who's ready to lead. These aren't polished case studies. They're candid conversations about the messy reality of leading change when your board wants results, your team is exhausted, and the playbook keeps changing. If you're heading into 2026 with aggressive goals and limited patience for more consultants telling you what you already know, these episodes cut through the noise. They're built for leaders who need to make decisions Monday morning, not attend another conference about the future of work. Links to the full episodes from this top 10 list: #10: https://tenloradio.com/e/ep129-building-your-army-of-ai-agents-what-marketers-need-to-know/ - Fabio Fiss, Aaron Grando, and Javier Lopez #9: https://tenloradio.com/e/ep109-ai-data-marketing-how-to-manage-risks/ - Kevin Purvis #8: https://tenloradio.com/e/ep116-future-of-performance-marketing-data-ai-personalization/ - Jeremy Haft #7: https://tenloradio.com/e/ep126-how-scibids-ai-is-redefining-media-buying-at-doubleverify/ - Wadrille Leroy #6: https://tenloradio.com/e/ep112-leading-through-change-the-human-side-of-marketing-leadership/ - Anna Jankowska #5: https://tenloradio.com/e/ep108-ai-playground-microsoft-copilot-google-notebooklm/ - Alyssa Curci and Jonathan Murray #4: https://tenloradio.com/e/ep140-leading-change-that-sticks-people-processes-platforms-with-stuart-goldstein/ - Stuart Goldstein #3: https://tenloradio.com/e/ep143-time-to-value-innovation-that-puts-customers-first-with-alan-wizemann/ * Alan Wizemann #2: https://tenloradio.com/e/ep119-leading-change-transforming-companies-with-alan-wizemann/ - Alan Wizemann #1: https://tenloradio.com/e/ep121-say-hello-to-brand-agent-ai-that-speaks-your-brand-s-language/ - Aaron Grando About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Today, on the Two Mikes, we welcomed our great friend Chad Stewart, of Britfield. Chad Robert Stewart has twenty years of experience as a global strategist, marketing consultant, creativity specialist, financial analyst, and prolific writer. Chad's areas of expertise are global strategy, film and media production, innovative education, and international marketing. Chad has worked at Bank of America, Morgan Stanley, and Merrill Lynch. A few of the companies he has consulted with include Cisco Systems, Disney, Moen, PepsiCo, Pratt & Whitney and Royal Bank of Scotland. He received a Bachelor of Arts in British Literature and European History from Brown University; did post-graduate work at Harvard University; earned an M.B.A. from Boston College; and is pursuing a Master of Science in Advanced Management and a PhD in Strategy at Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University. Now based in San Diego, he is a strong supporter of education and the arts; an adjunct professor at Fermanian School of Business, Point Loma Nazarene University; and Past President of the Board of Directors of the San Diego Ballet. Chad enjoys world travel, reading, riding, swimming, sailing, tennis, and the Arts. SPONSORS Our Gold Guy: https://www.mygoldguy.com www.TwoMikes.us
Is it possible to build community within AI? Can we challenge search engines to put humanity and the truth at the forefront of their outputs? According to Troy Snyder, astrology student turned entrepreneur, the answer is ... maybe. In this episode, Tessa Burg and Troy examine the balance between technology and humanity. They discuss the challenges of having AI determine what is “true,” how brands can stay authentic and build trust in an increasingly automated world, and even how to view AI through an astrology lens. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Troy Snyder: For more than three decades, Troy has operated at the frontier of digital innovation—helping to guide the evolution of streaming from early SD pipelines to HD, 4K, the first waves of VR, and early AI efforts—while studying the timeless frameworks that have shaped human understanding for thousands of years. Troy has led the creation of authentication systems, video CMS architectures, large-scale distribution networks and multiband rural wireless. He has also contributed to emerging AI-driven digital identity tools with Mebot.ai where “Human AI” and how we create true lifelike representations of self in the AI age is explored. Beyond his work in digital innovation, Troy is committed to long-term social impact. He serves as founder and chairman for Wonderful Foundations, a charity that owns and supports 27 schools serving more than 15,000 kids. This effort reflects Troy's belief that technology and infrastructure should exist in service of human potential. In addition to being a technologist, Troy is also a practicing Vedic astrologer whose work spans invention, executive leadership, creative production, fundraising and systems engineering, always with an eye toward the deeper patterns that connect technology, people and purpose. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
When an advertising behemoth announces major restructuring plans and impending layoffs, you tend to sit up and listen. In our latest episode of Lead(er) Generation, Host Tessa Burg talks with Patty Parobek, Mod Op's Senior Vice President of AI Transformation, to discuss the latest Omnicom news and what this means for marketers and marketing technologists. No strangers to change, Tessa and Patty discuss the truths we must all face during difficult times, the opportunities that any change can bring and the skills that will win out in the end. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Patty Parobek: As Senior Vice President of AI Transformation, Patty leads Mod Op's AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op's AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Every marketer has asked themselves the same question: Is AI coming for my job? In this episode of Leader Generation, Host Tessa Burg and David Berkowitz, Founder of High Caliber AI and the AI Marketers Guild, explore how marketers can start viewing AI as a collaborative tool instead of a threat to their careers. David talks about his latest work, The Non-Obvious Guide to Using AI for Marketing, and some of the unconventional ways companies are using AI to their advantage. He and Tessa delve into how AI can unlock opportunities that are unique to a company and brand, the role of AI results in reputation management and the value of experiential knowledge. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About David Berkowitz: David Berkowitz is the Founder of High Caliber AI and AI Marketers Guild, and the author of The Non-Obvious Guide to Using AI for Marketing (Ideapress, 2025). A longtime marketing strategist, David has led marketing and innovation for companies including Mediaocean, Storyhunter, Sysomos, MRY (Publicis), and 360i (Dentsu). He has contributed 600+ columns to outlets like Advertising Age, MediaPost, and VentureBeat, and spoken at 400+ events worldwide. He helps marketers harness AI to work smarter, stay creative, and strengthen customer connections. You can reach him on LinkedIn or at aimarketersguild.com and highcaliberai.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
The Bible instructs us to be joyful. What can we do achieve and maintain joy? For more on this topic, check out "Fruit of the Spirit: Joy" and "Thanksgiving Prayer."
If you've been watching AI tools race into marketing and tech, but aren't sure what's hype and what's actually useful, this episode is for you. Mod Op's Head of Technology in Calgary, Derek McBurney, unpacks how generative AI, code assistants and “vibe coding” are really changing the way digital experiences get built. He explains in plain language what AI code assistants actually do, when they genuinely speed teams up and when they quietly introduce bugs, tech debt or just plain slop. You'll hear concrete examples of using AI to handle tedious work—like transforming messy spreadsheets—so developers can spend more time on the creative, pixel-perfect experiences that matter most to customers. Derek also digs into how no-code and vibe-code tools are empowering marketers, designers and non-dev teammates to prototype real concepts quickly, without replacing the need for strong engineering fundamentals. Throughout the conversation, Derek keeps coming back to two big themes: ambition and responsibility. He shares practical guidance for CMOs and marketing leaders on setting guardrails, protecting proprietary code, avoiding skill erosion and deciding when to build vs buy in an AI-driven world. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Derek McBurney: Derek is the Head of Technology at Evans Hunt, focusing on delivering meaningful digital experiences and sharing his knowledge about building the web for humans. He's been building websites ever since he first got online. At the age of 12, it was a fan site for the game Quake, with nothing more than a text editor to create some HTML. Now? Clients like Travel Alberta, Calgary Stampede, and Brookfield Residential, which compose builds using best-in-class technologies for performance, accessibility, and intuitive authoring to power beautiful and rich experiences. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Mid-market leaders are facing a once-in-a-generation opportunity with AI, and this episode shows how to capitalize on it. John Powers, former CIO and Chief Transformation Officer at Deloitte and now Executive in Residence at Mod Op, shares practical ways to turn AI, data strategy and governance into real competitive advantage. He explains why smaller, more nimble companies can finally “punch above their weight,” how to spot the fastest wins and where custom, company-specific AI beats off-the-shelf tools. You'll hear how John partnered with Mod Op to stand up data leadership, why engineering the way you communicate makes AI dramatically more effective and how to rethink work so teams spend less time on administrative tasks and more time on growth. If you're done “checking the AI box” and ready to drive measurable outcomes, this conversation gives you a clear path forward. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About John Powers: John is an accomplished senior advisor with decades of success driving transformation for global multi-nationals, now bringing that experience and expertise to Mod Op Strategic Consulting clients. As Deloitte's Global Chief Transformation and Chief Information Officer he led enterprise-wide IT cloud migrations, modernized cybersecurity governance and implemented zero-trust principles to bolster resilience, while reducing cost, and improving service delivery. His experience in strategy, digital transformation, inorganic growth and organizational effectiveness is now dedicated to leveraging AI and Big Data to drive growth and profitability. John can be reached on LinkedIn or at John.Powers@ModOp.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Moen, Denmark Event - May 29, 2019 Evening. Years of inner work, and a pattern of irritation and anger can still get out of control. Where does it come from, and what can change it? Dialogues with John de Ruiter bring you into your heart, and into the depths of your being, where the meaning of life opens up in awareness. For more information about John de Ruiter go to www.johnderuiter.com
Here at The Vergecast, we get a lot of questions. Questions from you, which we love! Questions that, for some reason, often tend to be about the smart home and why it's often not so very smart. So on this episode, the first in a two-part series, The Verge's Jennifer Pattison Tuohy helps us answer a whole bunch of your questions. Questions like: what's Apple's deal with the smart home? Are there any good smart faucets? And what's about to happen to my robot vacuum cleaner? Jen helps us wade through all that and more. We also go on a long diversion about smart smoke detectors, which are pretty awesome. Further reading: My smart kitchen: the good, the bad, and the future Moen's Smart Faucet with Motion Control is totally hands free, and works with Amazon Alexa and Google Assistant The future of the Roomba, and the best robot vacuums This smart smoke alarm could be a worthy Nest Protect replacement Home Assistant's next era begins now Apple's plan for AI could make Siri the animated center of your smart home What's in a smart home reviewer's backyard How Matter works, where it's headed, and why it matters The problems with AI in the smart home and how Amazon and Google plan to fix them Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed.We love hearing from you! Email your questions and thoughts to vergecast@theverge.com or call us at 866-VERGE11. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What happens when AI and people work side by side instead of in competition? In this episode of Leader Generation, Tessa Burg talks with John Arnold, Head of Strategic CRM Advisory at Creatio. They discuss the company's new global study on AI agents and no-code platforms, and what it reveals about the future of work. John shares insights from more than 500 business and technology leaders who are redefining what it means to innovate. You'll learn why AI is now a boardroom-level priority, how leading organizations are using it to grow—not replace—their teams and how no-code platforms are giving everyone, not just developers, the power to build solutions fast. Whether you're a marketer, salesperson or service leader, you'll come away with a clear picture of how AI and no-code tools can help free up time, unlock creativity, and accelerate transformation without losing the human element. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About John Arnold: John Arnold is the Head of Strategic CRM Advisory at Creatio, a global vendor of an agentic CRM and workflow automation platform with no-code and AI at its core. A recognized expert in CRM strategy and digital transformation, John brings enterprise-level experience helping global organizations turn emerging technology into a driver of measurable business outcomes. Before joining Creatio, John held principal advisory and analyst roles at Adobe and Forrester, where he worked with executive teams to develop customer-centric technology strategies. At Creatio, he helps organizations shift from feature-led CRM systems to outcome-driven, AI-powered growth platforms that are agile, adaptive, and built around customer experiences. John is currently leading the development of Creatio's AI-first CRM maturity models and best practices to guide enterprises in defining, customizing, and scaling their transformation journeys. His mission is to help leaders reimagine agentic CRM and no-code composability as a competitive advantage. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Feeling buried under too many marketing tools and platforms? You're not alone. In this episode of Leader Generation, Tessa Burg talks with John Arnold of Creatio about how AI and no-code technology are cutting through the clutter to help marketers get things done. John shares what he's seeing in the real world—from his days at Forrester researching B2B growth strategies to now helping teams at Creatio build custom solutions without waiting on developers. Together, he and Tessa unpack how marketing and IT can finally work in sync, using AI to automate the busywork and free people up for strategy, creativity and innovation. If you've ever wished your tech stack worked for you instead of the other way around, this conversation will change how you think about the future of marketing technology. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About John Arnold: John Arnold is the Head of Strategic CRM Advisory at Creatio, a global vendor of an agentic CRM and workflow automation platform with no-code and AI at its core. A recognized expert in CRM strategy and digital transformation, John brings enterprise-level experience helping global organizations turn emerging technology into a driver of measurable business outcomes. Before joining Creatio, John held principal advisory and analyst roles at Adobe and Forrester, where he worked with executive teams to develop customer-centric technology strategies. At Creatio, he helps organizations shift from feature-led CRM systems to outcome-driven, AI-powered growth platforms that are agile, adaptive, and built around customer experiences. John is currently leading the development of Creatio's AI-first CRM maturity models and best practices to guide enterprises in defining, customizing, and scaling their transformation journeys. His mission is to help leaders reimagine agentic CRM and no-code composability as a competitive advantage. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Elizabeth Moen creates music that strikes a perfect balance between humor and raw emotion. Her voice is a powerhouse, but it’s in the quiet moments - when she whispers - that her true strength shines. Blending American folk music with an indie-rock edge, her sound is raw and real, drawing from personal experiences to craft lyrics that are both deeply relatable and emotionally honest. Since her debut in 2016, Elizabeth’s music has resonated with listeners, earning her a place in the hearts of fans and critical praise from outlets like American Songwriter and No Depression. In 2022, her independent release Wherever You Aren’t was praised for its authenticity and a voice that manages to be both vulnerable and commanding. Looking to the future, Elizabeth Moen is preparing to release her highly anticipated new album, produced by Spencer Tweedy (Waxahatchee). As she continues to grow as an artist, this upcoming project is set to capture even more of the complexity and honesty that have defined her music and her life. IG: elizabethmoenmusic Linktree: linktr.ee/elizabethmoenmusic The First Time is hosted by Jenn Sodini. Directed by Bobby Evers. Podcast produced by Jim Mulvaney. Recorded by Tony Baker.
In this Leader Generation episode, CEO Gabe Lullo shares the playbook Alleyoop uses to turn “more pipeline” into real revenue. You'll hear how to fix unqualified pipeline syndrome by aligning on a clear ICP, catching buyers at the right time and using the BDR function as the bridge between marketing and sales. Gabe breaks down simple rules of engagement for MQL-SQL handoffs and the feedback loops that keep everyone moving in the same direction. We also dig into what actually works right now: human-first outreach, SDRs who think like marketers and LinkedIn content that warms leads before a sales call ever happens. Gabe shows how empowering employee voices on social can fuel 40% of new business, while cutting recruiting spend and improving pipeline quality. If you want practical ideas to get better leads, better teamwork, and better outcomes, this one's for you. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Gabe Lullo: Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe. He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs. With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop's growth and shaped its corporate culture. Beyond his career accomplishments, Gabe graduated from the Barney School of Business at the University of Hartford and his leadership ethos is rooted in cultivating environments that prioritize both professional development and individual success. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Send us a textCaleb Moen hangs out and interacts while we talk about Rain outs, Mississippi Thunder Speedway, North Central Speedway and many other topics from the weekend. Support the show