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Take the Collaborative Selling Scorecard: https://collaborativeselling.scoreapp.com Connect with Fred: https://www.linkedin.com/in/fredcopestake Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers Watch the full mini series playlist here   In this episode of the Sales Today Podcast, Fred Copestake tackles a challenge that many engineering and B2B sales teams face: Why is it so difficult to engage senior stakeholders? The common assumption is that senior decision-makers are simply too busy, too difficult to reach, or unwilling to engage. But what if the real issue isn't access at all? Fred explores why many sales conversations naturally sit at an operational level, while senior leaders are focused on entirely different concerns. The result is a disconnect between what sales teams are talking about and what senior stakeholders are actually thinking about. In this episode: Why access to senior stakeholders is often a relevance problem, not an availability problem How operational conversations limit who engages with them What senior decision-makers are really focused on Why conversations about cost, efficiency, and features rarely gain executive attention How strategic concerns trigger many buying initiatives Why sales teams often become disconnected from where the original thinking started The subtle shift that helps conversations reach higher levels of the organisation Key Insight Senior stakeholders are not avoiding conversations. They are constantly making decisions, evaluating opportunities, assessing risks, and considering the future direction of their organisation. The question is not: "Can we reach them?" The question is: "Are we relevant to them?" Key Takeaway If your team struggles to engage senior decision-makers, don't start by focusing on access. Start by asking: "Are we talking at the right level for the people we want to engage?" Because when conversations align with the priorities, concerns, and outcomes senior leaders care about, access often becomes much less of a barrier. Free Collaborative Selling Scorecard If you would like to assess how your sales approach aligns with today's buying environment, you can take the free Collaborative Selling Scorecard: https://collaborativeselling.scoreapp.com/   Connect with Fred https://www.linkedin.com/in/fredcopestake Subscribe to Sales Today - New episodes every week If you enjoyed the episode, please subscribe and share it with your network.   Watch this episode on YouTube:  https://youtu.be/xLx9AmjYU2Y

Take the Collaborative Selling Scorecard: https://collaborativeselling.scoreapp.com Connect with Fred: https://www.linkedin.com/in/fredcopestake Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers Watch the full mini series playlist here   Most engineering businesses already have strong products, strong expertise, and strong technical capability. So why do so many opportunities still fail to convert? In this 5th episode of the Sales Today Mini Series, Fred explores one of the biggest misunderstandings in modern B2B sales: A strong solution does not automatically create buying confidence. Customers are not simply evaluating products in isolation. They are trying to understand: Does this help us move forward? Does this solve the right problem? Is this the right direction? Can we commit to this confidently? And when those answers are unclear, decision-making slows down - even when the technical solution is excellent. Fred explores the growing gap between: Technical capability and Customer clarity He explains why modern sales conversations are no longer just about presenting products, but helping customers make sense of their situation, their priorities, and the outcomes they actually want to achieve. Fred also introduces the idea of the salesperson as a "sense maker" - someone who helps customers: Understand what is really going on Clarify the real problem Define what a good outcome looks like Connect the solution to meaningful business impact Because understanding how something works is not the same as understanding why it matters. In this episode: Why strong products alone do not guarantee sales success The difference between capability and customer confidence Why technical detail is often overused too early The role of sales conversations in helping customers think clearly Why customers buy clarity as much as capability How engineering businesses can improve conversion without changing the product The importance of communicating value in the customer's context Key Takeaway Customers do not buy technical capability alone. They buy confidence in a direction, confidence in an outcome, and confidence in a decision. And that confidence is created through better conversations. Free Collaborative Selling Scorecard If you would like to assess how your sales approach aligns with today's buying environment, you can take the free Collaborative Selling Scorecard: https://collaborativeselling.scoreapp.com/

Take the Collaborative Selling Scorecard: https://collaborativeselling.scoreapp.com Connect with Fred: https://www.linkedin.com/in/fredcopestake Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers Watch the full mini series playlist here   In this episode of the Sales Today Podcast, Fred Copestake explores one of the most frustrating realities in modern B2B sales: The deals that never actually say "no" - but never really move forward either. The pipeline looks healthy. The conversations seemed positive. The proposal was submitted. And then… nothing. Fred explains why stalled deals are often misunderstood. In many cases, the issue is not rejection, poor timing, or even stronger competition. Instead, the customer is still trying to make sense of their own situation. In this episode: -       Why "stuck" deals are often incomplete rather than lost -       The hidden mismatch between sales momentum and customer clarity -       Why customers delay decisions when their thinking is unresolved -       The danger of applying pressure before clarity exists -       Why chasing harder can sometimes create more friction -       How uncertainty inside the customer organisation slows progress naturally -       The subtle shift that helps conversations move forward again Key Insight Many sales teams assume: "We've presented the solution, so the deal should progress." But customers are often still trying to answer deeper questions internally: -     What exactly is the problem? -     What does a good outcome actually look like? -     Is now the right time to act? Until those questions are resolved, momentum naturally slows down. Key Takeaway Instead of asking: "How do we move this deal forward?" Ask: "What is the customer still trying to work out?" Because clarity - not pressure - is usually what unlocks progress   Mentioned in this episode The Collaborative Selling Scorecard - a free tool to assess how aligned your sales approach is with modern customer buying behaviour. https://collaborativeselling.scoreapp.com/

Take the Collaborative Selling Scorecard: https://collaborativeselling.scoreapp.com In this episode of the Sales Today Podcast, Fred Copestake explores one of the most common frustrations in engineering and B2B sales: Why do so many deals eventually come down to price? While it is easy to blame procurement pressure, competition, or tighter budgets, Fred explains why pricing pressure is often only a symptom - not the real problem. The real issue usually sits in where the sales conversation begins and the level of value being discussed. In this episode: Why cost-focused conversations naturally invite comparison How many sales teams unintentionally commoditise their own offering The hidden danger of leading with efficiency and savings Why "better value" often becomes shorthand for "lower price" The difference between cost saving, efficiency, effectiveness, and competitive advantage How value positioning changes the level of stakeholder engagement Why senior decision-makers think differently about value The Value Pyramid Fred introduces a simple way to think about value in B2B sales: Cost Saving → reducing spend Efficiency → doing things right Effectiveness → doing the right things Competitive Advantage → helping customers perform better in their market The lower the conversation sits, the easier it becomes for customers to compare suppliers directly. The higher the conversation moves, the harder it becomes to compare purely on price. Key Takeaway If your deals regularly end up focused on price, the important question is not: "Why are customers pushing on price?" It is: "Where is our value sitting in the customer's mind?" Because the level of value you create shapes the conversation you ultimately have. Mentioned in this episode The Collaborative Selling Scorecard - a free tool to assess how aligned your sales behaviours are with modern buying environments.. https://collaborativeselling.scoreapp.com/   Connect with Fred https://www.linkedin.com/in/fredcopestake If you enjoyed this episode, subscribe to the Sales Today Podcast and share it with others   Watch this episode on YouTube: https://youtu.be/sk1yE6tH38E   Watch the full mini series playlist here   Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers

In this first short episode of the Sales Today Mini Series,  Fred Copestake explores a challenge many sales teams are currently facing:   Why does it feel like sales teams are doing everything "right" - yet deals still move slowly, margins tighten, and opportunities stall?   Fred explains why the issue often is not capability, effort, or product quality. Instead, the real friction comes from a growing gap between how organisations sell and how customers actually buy.   In this episode: Why traditional sales processes no longer align with modern buying behaviour How customers now begin their buying journey long before speaking to suppliers The impact of internal collaboration and multiple stakeholders on decision-making Why buyers are more informed, cautious, and price-sensitive than ever The hidden reason conversations sometimes fail to land A simple mindset shift that can help sales conversations feel more natural again   Key Takeaway The question is no longer: "How do we move this deal forward?" Instead, modern sales teams should ask: "Where is the customer in their buying journey right now?" That small shift in perspective can dramatically improve relevance, trust, and momentum.   Mentioned in this episode The free Collaborative Selling Scorecard to help assess how aligned your sales approach is with today's buying environment. https://collaborativeselling.scoreapp.com/   Connect with Fred https://linktr.ee/fredcopestake If you enjoyed this episode, subscribe to the Sales Today Podcast and share it with others   Watch this episode on YouTube: https://youtu.be/NkwiULWa05I   Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers

This episode of The Sales Today Podcast is a little different - a live webinar recording where Fred Copestake breaks down a practical approach to closing more sales without compromising how you do business. At the heart of it is a simple idea: ethical selling isn't about being "nice" or "soft"… and it's definitely not about making things complicated. It's about finding the balance - what Fred calls the Goldilocks dilemma. Too hard? People assume ethical selling is expensive, slow, and requires a complete overhaul of processes and training. Too soft? Others worry it means becoming passive, giving everything away, and losing commercial edge. The reality sits in the middle. Done right, ethical selling creates win–win–win outcomes - where the customer benefits, the business benefits, and the salesperson can stand behind what they've done. Fred reframes ethical selling as something practical, not philosophical. Yes, there are principles behind it - honesty, transparency, integrity - but what really matters is how those principles show up in day-to-day sales conversations. That's where tactics come in. This episode introduces the ETHICAL model, a framework designed to make ethical selling usable in the real world. It focuses on seven key areas where small shifts in behaviour can lead to better conversations, stronger relationships, and ultimately more deals closed. A big theme running through the session is clarity - helping customers make sense of their situation. Buyers don't just want information; they want support in making decisions. That's where good salespeople stand out. Fred shares seven practical takeaways you can apply immediately: Asking better questions - not just more questions, but the right types. Open questions, probing prompts, hypotheticals, and even silence all play a role in helping customers think more clearly. Leading with a flaw - being honest about where you might not be the best fit builds trust faster than trying to be perfect. Treating value as something to discover together - not something you present, but something you co-create with the customer. Prioritising buyer safety - making it easy for someone to say "no" creates more honest conversations and better long-term outcomes. Using the "Does it make sense…?" close - a low-pressure way to move things forward while respecting the buyer's process. Thinking like a partner - shifting from "selling to" someone to working alongside them changes the entire dynamic. Negotiating through exchange, not concession - the simple "If you, then I" approach keeps value balanced on both sides. And finally, adopting a growth mindset - recognising that selling is a skill you continuously refine, not something you've "already mastered." What ties all of this together is intent. Ethical selling isn't about tactics alone - it's about using them in a way that genuinely serves the customer while still achieving commercial outcomes. The result? Better conversations, stronger trust, and more sustainable success.   Follow Fred: https://linktr.ee/fredcopestake   Watch this episode on YouTube: https://youtu.be/rW02bZ1i-bU   Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers   Useful resources Take the Collaborative Selling Scorecard – free Check how well your sales approach fits today's buying environment https://collaborativeselling.scoreapp.com/   Listen & Subscribe If you enjoyed this episode, follow The Sales Today Podcast for more practical insights on modern selling and leadership.

The way buyers buy has changed - but most sellers haven't. In this episode, Fred is joined by Steve Knapp (co-founder of PLAN.GROW.DO) to explore what the Buyer Revolution really means for modern sales. From buyers being 83% through their journey before speaking to you… to why most sellers are preparing for the wrong conversation - this episode challenges traditional thinking and offers a more practical, buyer-led approach.   Key Takeaways Buyers are further ahead than you think Your first job is to validate, not qualify Preparation must match the buyer's reality Most value is created before the first conversation Personalised content builds trust - corporate content doesn't It's easier than ever to sell… but harder than ever to stand out   The Big Shift Sales isn't broken. But the timing, approach, and expectations have changed. The sellers who adapt to how buyers actually buy will win.   Chapters 0:00 Welcome and Introductions 01:35 Beyond Sales Training 04:21 Buyer Revolution Research 09:00 Validate Not Qualify 11:37 The Two 83 Percent Stats 14:33 Nurturing Between Orders 19:32 Hybrid Channels and Personalisation 25:57 Leadership and Measurement 28:04 Personal Brand Amplification 31:27 Resources and Wrap Up   Connect with Steve Steve Knapp is co-founder of Plan Grow Do, helping organisations evolve their sales approach through training, coaching, and consultancy.   Website: https://plangrowdo.com LinkedIn: Steve Knapp - https://www.linkedin.com/in/steveknappsales Get Steve's Book - Selling Lubricants Smarter Buy on Amazon Beyond The Blend Podcast - https://plangrowdo.com/beyond-the-blend-podcast     Follow Fred: https://linktr.ee/fredcopestake   Watch this episode on YouTube:  https://youtu.be/BwRzJ2_JS-0   Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers   Useful resources Take the Collaborative Selling Scorecard – free Check how well your sales approach fits today's buying environment https://collaborativeselling.scoreapp.com/   Listen & Subscribe If you enjoyed this episode, follow The Sales Today Podcast for more practical insights on modern selling.

While navigating the very narrow habitrail of daily living, it's very easy to forget there's an amazing, alluring and mysterious universe all around us that we simply cannot completely quantify (but take very much for granted). Over time, this daily dulling of our imagination can kill our heart, mind and soul, but only if we let it…If you've misplaced your sense of wonder and want to reclaim it, join Paul and his very special guest Fred Provenza on an exploration of the cosmos through the world of dreams this week on Spirit Gym.Download Fred's recent paper, Cosmic Dreaming: Memories of a Moment on Earth, for FREE at this link. Check out Fred's earlier work on Acres USA at this link.Watch Fred's recent discussion, Cosmic Dreaming: The Ecology of Food Systems and Human and Environmental Health, with the Academy of Integrative Health and Medicine on YouTube.Learn more about the Behavioral Education for Human Animal Vegetation and Ecosystem Management (BEHAVE) program co-founded by Fred at Utah State University at this link.Timestamps 2:21 The conversation begins with prayers.4:59 What happens when God become an idea instead of a mystery?14:25 The one lesson all of us need to learn during our time on the planet.25:38 The book that saved Fred from a life of depression.31:16 What is consciousness?37:58 How Fred developed a course on Myth and The Management of Natural Resources.44:19 The danger of dogmas.56:57 “You depart from nature when the death you produce no longer feeds or supports life.”1:08:09 Has the human race become doers at the expense of losing out on feeling alive?1:11:35 How much do you want to be owned?1:33:13 The inherent creativity of human beings.1:38:08 Challenges, opportunities, living in an evolutionary spirit and transcending boundaries.1:51:36 The importance of studying principles that transcend time and space.ResourcesThe Power of Myth by Joseph Campbell and Bill MoyersLucid Dying: The New Science of Revolutionizing How We Understand Life and Death by Sam ParniaFind more resources for this episode on our website.Music Credit: Meet Your Heroes (444Hz), Composed, mixed, mastered and produced by Michael RB Schwartz of Brave Bear MusicThanks to our awesome sponsors:PaleovalleyBIOptimizers US and BIOptimizers UK PAUL15Organifi CHEK20Wild PasturesKorrect SPIRITGYMPique LifeCHEK Institute We may earn commissions from qualifying purchases using affiliate links.

In this episode of the Sales Today Podcast, Fred Copestake speaks with Alex Nicholls-Gray, founder of The Prospect Experience Company, about why the prospect experience has never been worse and what salespeople can do to fix it.   With automation tools and AI making it easier than ever to send thousands of messages, buyers are overwhelmed with generic outreach across email and LinkedIn. The result? Lower response rates, more spam complaints, and prospects who ignore most messages.   Alex argues that the solution isn't sending more outreach it's improving the experience of being prospected.   Why Prospecting Is Getting Harder   Two key changes are shaping modern prospecting: Automation at scale: Sales tools allow thousands of messages to be sent instantly, often replacing thoughtful messaging with volume. AI-generated outreach: AI can produce polished emails quickly, but because everyone uses the same tools, many messages now sound identical. The result is more noise and less impact.   Three Ways to Improve Prospecting Alex suggests focusing on three simple principles: 1. Show effort: Prospects notice when real time and thought have gone into outreach. 2. Be creative: Memorable outreach stands out. If a prospect remembers your message months later, it worked. 3. Show personality: Human communication beats automated scripts every time.   Why Direct Mail Works   One overlooked approach is sending something through the post. Because inboxes are crowded but physical mailboxes are not, a simple handwritten card or small item can capture attention quickly. Alex often sends a card with a short handwritten note and a small item such as a tea bag - something simple but memorable.   A Simple Prospecting Metric   Alex suggests sales teams track one question: When you follow up, does the prospect remember your outreach? If they do, you've cut through the noise.   Connect with Alex Nicholls-Gray LinkedIn: https://www.linkedin.com/in/alexnichollsgray Website: https://thepxc.com/   Follow Fred: https://linktr.ee/fredcopestake   Watch this episode on YouTube: https://youtu.be/QDArjg6vjVI   Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers   Useful resources Take the Collaborative Selling Scorecard – free Check how well your sales approach fits today's buying environment https://collaborativeselling.scoreapp.com/

Fred is joined by Mark Young, whose LinkedIn headline says it all: "A cat person helping technical AI founders earn trust before the first call."   This episode is a lively (and refreshingly sceptical) conversation about why so much LinkedIn advice is formulaic, outdated, or simply irrelevant - especially for technical founders and specialists who need trust, not vanity metrics.   What you'll learn Why a lot of LinkedIn "best practice" is recycled templates and pseudoscience The danger of chasing quick wins like "20,000 followers in 90 days" claims (and what's actually behind them) What LinkedIn's algorithm shift has changed (and why "do every format every week" can hurt reach) Why the people who "do best" on LinkedIn are often… the ones selling LinkedIn How to build trust with the right audience without trying to game the platform   The LinkedIn Audit: what Mark looks at Mark explains the simple profile elements that matter most if LinkedIn is going to work as a sales tool: Banner (top real estate): quickly signals "you're in the right place" Headline: follows you everywhere—comments, search, connection requests should clearly show who you help + how you help and can include a small "human hook" (yes, like cats or Mary Poppins) About section: should read more like a landing page than a CV clear ICP, clear outcomes, easy to contact you Credibility signals: proof, continuity, trust markers (without making it all about you) ICP clarity: pick a focus for your campaign (even if you can sell wider) Call-to-action strength: what you want people to do next, made simple   Trust on LinkedIn: what actually works Engage properly (not spam comments, not "AI parroting") Use LinkedIn like a real-world networking event: show up, contribute, be relevant Build familiarity and credibility before you ask for time or a call Avoid "potato-style" engagement hacks that create noise, not trust   Connect with Mark Young LinkedIn: https://www.linkedin.com/in/markyoungsocial Email: Mark.young@lovesocialmedia.com Want an audit? Comment POTATO

In this episode of The Sales Today Podcast, Fred Copestake is joined by sales thought leader, author, and one of the kindest people in the profession, David Brock.   Together, they explore David's new book "Is Good Enough, Good Enough?"  and why it's not another "do this, do that" sales methodology book. Instead, it focuses on the mindsets and behaviours that separate high performers from those who are simply checking the boxes.   With win rates often accepted at 15–20% in many SaaS environments, David challenges the idea that "making the number" should be the benchmark. The conversation asks a bigger question: what becomes possible when we stop settling for good enough?   In this episode, they explore: Why David wrote Is Good Enough, Good Enough? and what triggered his frustration The hidden cost of "acceptable" win rates and how much time teams spend losing Why sales improvement isn't just about tools, process, tech, or methodology What really separates high performers: mindsets and behaviours Why customer centricity is still misunderstood (and often too seller-focused) How to build trust by leading with what the customer cares about - not your product Why buyers increasingly want rep-free journeys (and what that really means) How questioning needs to evolve from "agenda-driven" to "sense-making" The role of curiosity and continuous learning in modern, complex sales How insight works in the real world - and why it doesn't need to be revolutionary AI as an amplifier: how it boosts good thinking (and scales bad thinking fast) Why curiosity may be the most important starting point for sellers and leaders   Key insight The biggest performance gap in sales isn't caused by a lack of methodology. It's caused by settling. When salespeople stop being curious, stop learning, and start focusing on themselves instead of the customer, "good enough" becomes the standard - even when far better is possible.   Practical takeaways Lead with the customer's world, not your product story Ask questions to understand, not to "set up" your pitch Use insights to start conversations - you don't have to be perfect, just thoughtful Let AI support deeper research and better preparation, not lazy automation Build your foundation: curiosity, customer focus, discipline, accountability, and care   About David Brock David Brock is a respected sales leader, writer, and author of Sales Manager Survival Guide and Is Good Enough, Good Enough? His work focuses on helping sales professionals and leaders perform at a higher level by strengthening the behaviours and thinking that drive real results.   Where to find David Brock LinkedIn: https://www.linkedin.com/in/davebrock Blog: https://partnersinexcellenceblog.com/ Book: Is Good Enough, Good Enough? available on Amazon - https://a.co/d/8qcWKx9   Connect with Fred: https://linktr.ee/fredcopestake   Free resources Collaborative Selling Scorecard Check how your sales approach fits today's environment https://collaborativeselling.scoreapp.com/   Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers    Watch this episode on YouTube

In this episode of The Sales Today Podcast, Fred Copestake is joined by communications and speech coach Susie Ashfield, author of Just F**king Say It and a third-time guest on the show.   This is an "emergency podcast" sparked by a moment on LinkedIn: Susie posted a video where she stumbled and left it in. No polishing. No AI. No pretending.   Because as AI-generated content gets smoother, faster, and more convincing, the thing that makes us stand out is increasingly simple:- being human.   Together, Fred and Susie explore what we risk losing when we outsource too much of our thinking, speaking, and creativity and how sales and communication can stay authentic in a world racing towards perfection.   In this episode, they explore:   Why Susie kept the mistake in her LinkedIn video and why it mattered The "volcano project" problem: what happens when the parent (or AI) does the work Where AI is genuinely useful (time-saving, editing, polishing) vs where it flattens originality Why "give me 10 creative ideas" isn't actually creative The difference between amplifying your thinking and outsourcing your thinking Why micro-mistakes, humour, and real reactions build trust and relatability The Pratfall Effect and why small imperfections can increase likability Why AI scripts often sound "political" - and why humans respond more to "comedian energy" How to make better videos without becoming artificial Why quality beats quantity in sales outreach - and why AI-driven scale can backfire A powerful story about effort, authenticity, and why "rubbish" sometimes wins   Key insights AI can make your content look perfect. But perfection isn't what creates connection. The future belongs to people who can think, speak, and show up with enough courage to be real - including the pauses, the stumbles, the humour, and the moments that don't land perfectly. Because that's where trust lives.   Practical takeaways for salespeople and creators Use AI for the practical work (drafting, editing, formatting, speeding up execution) Keep the creative work human (insight, point of view, story, judgement, humour) Don't fear mistakes - small imperfections can increase engagement and relatability Ditch the "social script" of long intros and credibility lists: lead with the audience's problem Prioritise quality connections over mass automated outreach   About Susie Ashfield Susie Ashfield is a communications and speech coach and the author of Just F**king Say It. She helps people speak with confidence and impact  without sounding scripted, robotic, or artificial. The book is also available as an audiobook, read by Susie herself (of course).   Get in touch with Susie ·        Search Susie Ashfield online to find her work and the book:  https://amzn.eu/d/aIZJK6N   ·        LinkedIn: message Susie Ashfield directly - she replies - https://www.linkedin.com/in/susannahashfield/   Connect with Fred: https://linktr.ee/fredcopestake   Free resources Collaborative Selling Scorecard Check how your sales approach fits today's environment https://collaborativeselling.scoreapp.com/   Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers   Watch this episode on YouTube https://youtu.be/R6iKggd27NA

In this opening episode of a 5 part mini series of Sales Today, we do things a little differently.   Instead of the usual host-led interview, Fred Copestake is in the hot seat as James Michael turns the tables and leads the conversation. Chatting from opposite sides of the world – Fred in the UK and James in Australia – the discussion reflects a wider theme of this episode: sales has been turned upside down.   Together, they explore how selling has evolved from persuasion, pressure, and performance theatre into something far more human, ethical, and buyer-led.   In this episode, they cover: Why traditional, manipulative sales tactics no longer work in modern B2B selling How sales used to be treated as a "dark art" – and why that thinking causes problems today Fred's accidental route into sales and what 25 years across 38 countries has taught him The shift from "telling and pitching" to sense-making and clarity-building Why today's buyers often know more than the salesperson before the first meeting What it really means to sell collaboratively rather than persuasively How ethics, integrity, and conscience now play a critical role in long-term sales success   Key takeaway Modern sales is no longer about control, clever techniques, or forcing outcomes.  It's about helping buyers make sense of complexity, supporting better decisions, and creating value through conversation – not pressure. When selling is done well today, everyone wins: the buyer, the business, and the salesperson themselves.   About the guests Fred Copestake is the founder of Brindis, a sales training consultancy. With over 25 years' experience, he has worked in 38 countries, supported more than 10,000 salespeople, and authored three books: Selling Through Partnering Skills Hybrid Selling Ethical Selling James Michael is the founder of Justified Talent, a recruitment business specialising in helping small businesses make their first sales hire. With a background in behavioural psychology, James takes a radically different approach to recruitment – focusing on assessment and behaviour rather than CVs and interviews. Connect with James Michael ·         LinkedIn: James Michael (Australia) -    https://www.linkedin.com/in/smesalesrecruiter/ ·         Website: www.justifiedtalent.com   This is Episode 1 of a 5-part CEMMT Sales Series, exploring how selling must adapt to modern buyers, ethical expectations, and changing decision-making behaviours. Subscribe to make sure you don't miss the next episode.   Follow Fred: https://linktr.ee/fredcopestake   Watch this episode on YouTube:  https://youtu.be/vNdGEyZLeLE   Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers   Useful resources Take the Collaborative Selling Scorecard – free Check how well your sales approach fits today's buying environment https://collaborativeselling.scoreapp.com/    

The So Fly Crew records a very special episode live on location in Toronto at the Filson store. Mitch and Aldo sit down with the founder of Hooké, Fred Campbell. They chat about Fred's inspiration in starting the brand, what it took to get it to where it is now, and his passion for fishing. They also chat about his latest film "Tunulik". A big thanks to Muskoka Brewery, Redington, and of course the whole team at the Filson Toronto store on making this event happen. We also helped raise money for the Ontario River alliance. Learn more about that here: https://www.ontarioriversalliance.ca/ Shop and Learn about Hooké: https://hooke.ca/ Watch Fred's films: https://hooke.ca/blogs/hooke-present LEARN MORE: https://www.sofly.ca/podcast  Thank you to our sponsors: Redington: https://farbank.com/pages/redington Chums: https://chums.com/en-ca Costa: https://www.costadelmar.com/wcs/shop/AjaxLogonForm?myAcctMain=1&catalogId=10501&langId=-24&storeId=13501 Podcast Intro Theme Song Music: “Favela Beat“ by Birocratic (www.birocratic.com) The song used in our podcast was licensed via Birocratic License v05.2016. For info on how you can use this music in your project, check out http://www.birocratic.com/license-app. To download Birocratic's 60+ song discography, visit http:// birocratic.bandcamp.com.

Catch RSR's Best of 2023 Bloopers!  Watch Fred & Doug, and occasional guest host Ryan Williams, flub some lines or just having fun behind the scenes during show production. This show is available on YouTube only.  Be sure to watch until the end credits for a tribute to the RSR staff.     This week Fred and Doug welcome scientist and creation researcher Sal Cordova, a bio-molecular physics researcher. He has published with the Federation of American Societies for Experimental Biology, Springer/Nature, Oxford University Press, and Creation Research Society Quarterly. His Christian testimony, life story, and advocacy of Intelligent Design (ID) appeared in the journal Nature. He was featured on national TV, radio, magazines and in the 2008 motion picture "Expelled". He presently holds five degrees: an MS in Applied Physics from Johns Hopkins, a BS in Computer Science, BS Electrical Engineering with a minor in Music, BS in Mathematics with a minor in Physics, an unaccredited MS equivalent in Biology. Sal is presently preparing to enter a doctoral program in Engineering, and graduated Dulles Aviation flight school.  He was a senior engineer and scientist in the aerospace and defense industry at MITRE (Massachusetts Institute of Technology, Research and Engineering) and Army Night Vision Labs. He worked for Cornell genetic engineer John C. Sanford in areas of population genetics and protein biology.   Debatable Evolutionary Biology: Watch Sal Debate the lowest order of all "scientists", (and we're sure he's a fine and decent man, Dan, the  evolutionary biologist)!   Keeping Up with the Joneses: Hear the breaking news regarding the implosion of evolutionary theory because of gene loss, (from the world of population genetics)!   Pick Up a Fellow Worker's Book: Be sure to pick up a copy of John Sanford's ground breaking book "Genetic Entropy!."   High End Reading List: Pick up a copy, (or two!) of the $1,000.00 book for which William Basener, Salvador Cordova, Ola Hössjer, and John Sanford contributed the chapter: Dynamical Systems and Fitness Maximization in Evolutionary Biology!  

Catch RSR's Best of 2023 Bloopers!  Watch Fred & Doug, and occasional guest host Ryan Williams, flub some lines or just having fun behind the scenes during show production. This show is only available on RSR's YouTube Channel.  Be sure to watch until the end credits for a tribute to the RSR staff.     This week Fred and Doug welcome scientist and creation researcher Sal Cordova, a bio-molecular physics researcher. He has published with the Federation of American Societies for Experimental Biology, Springer/Nature, Oxford University Press, and Creation Research Society Quarterly. His Christian testimony, life story, and advocacy of Intelligent Design (ID) appeared in the journal Nature. He was featured on national TV, radio, magazines and in the 2008 motion picture "Expelled". He presently holds five degrees: an MS in Applied Physics from Johns Hopkins, a BS in Computer Science, BS Electrical Engineering with a minor in Music, BS in Mathematics with a minor in Physics, an unaccredited MS equivalent in Biology. Sal is presently preparing to enter a doctoral program in Engineering, and graduated Dulles Aviation flight school.  He was a senior engineer and scientist in the aerospace and defense industry at MITRE (Massachusetts Institute of Technology, Research and Engineering) and Army Night Vision Labs. He worked for Cornell genetic engineer John C. Sanford in areas of population genetics and protein biology.   Debatable Evolutionary Biology: Watch Sal Debate the lowest order of all "scientists", (and we're sure he's a fine and decent man, Dan, the  evolutionary biologist)!   Keeping Up with the Joneses: Hear the breaking news regarding the implosion of evolutionary theory because of gene loss, (from the world of population genetics)!   Pick Up a Fellow Worker's Book: Be sure to pick up a copy of John Sanford's ground breaking book "Genetic Entropy!."   High End Reading List: Pick up a copy, (or two!) of the $1,000.00 book for which William Basener, Salvador Cordova, Ola Hössjer, and John Sanford contributed the chapter: Dynamical Systems and Fitness Maximization in Evolutionary Biology!  

Fred Eichler is a well-known bowhunter, outdoorsman, and the first person to take all 29 North American big game animals with a recurve bow and complete the Super Slam. He has had many incredible and dangerous experiences in the wilderness. Eichler has been bitten by an alligator while hunting, had a near-death experience with a bear in Alaska, and had a leopard charge him while on a predator hunt in Africa. Despite these close encounters, he continues to pursue his passion for hunting and sharing his stories with others. His experiences serve as a testament to the dangers that come with being in the wilderness and the importance of being prepared and cautious at all times. WATCH Fred's NEAR DEATH Bear Charge HERE WATCH an INJURED Leopard Charge Fred HERE Check out Fred Eichler HERE Check out everything Huntstand HERE Learn more about your ad choices. Visit megaphone.fm/adchoices

An exclusive extended conversation with Pride of the Jaguars running back Fred Taylor on “Countdown to Kickoff” on the Jaguars Radio Network ahead of the Preseason Week 3 game. Taylor shares the mental challenges of returning to the field following a hamstring injury, plus the possibilities for the offensive line after the competition at right tackle with senior reporter J.P. Shadrick.See omnystudio.com/listener for privacy information.

December 2020 marks the ninth month of a full-on global pandemic, but today's episode is about light at the end of the tunnel — and we mean that very literally! In fact, we mean precisely 222 nanometers of Far-UVC Light.  This isn't the scary UVC light that used to be found in tanning beds; these are shorter light waves that don't have the energy to penetrate the surface of human skin or the outermost layer of our eyes, but that still effectively neutralize pathogens in the air and on surfaces. To learn more about how we can use Far-UVC Light to make our environments safer and ourselves healthier, we sat down with Fred Maxik, Chief Scientific Officer of Healthē Inc, which is a global leader in developing high-tech lighting solutions that protect people in indoor spaces. Fred will explain a layered approach to protection that can apply beyond a vaccine and onto combating the next possible pandemic. It's a heady episode. You'll hear terms like ganglion cells, non mutagenic, spot phenomenology, and even diurnal animals. But you'll also hear the story of a young boy who was fascinated by holding a flashlight up to his hand — a little boy who grew up to be a biophysicist who spent 15 years working as a NASA scientist. To learn more, visit https://healtheinc.com/ (Healthē at healtheinc.com) Resources: https://healtheinc.com/ (healtheinc.com) Watch Fred’s Wellness Master Class: https://www.globalwellnesssummit.com/wellness-master-class/power-of-light/ (“The Power of Light: Fighting COVID-19 and Future Pandemics with Far UV”) https://www.globalwellnesssummit.com/2020-global-wellness-summit/summit-on-demand-anytime-anywhere/ (Global Wellness Summit On Demand) https://globalwellnessinstitute.org/industry-research/research-in-progress/ (GWI's 2020 Research In Progress) Hosted by https://www.swellpublicrelations.com (Kim Marshall) Produced by http://crate.media (Crate Media)

"We are born boys, responsibilities make us men, choices make us kings. As iron sharpens iron, so does one [king] sharpen another." Quarantine be damned, The Launchcast is back in studio with an incredible interview. In Episode 123, George dives deep into the purpose of intentional men with the incomparable Fred Banny, keynote speaker and thought-leader behind Conversations With Kings. Fred is a survivor and a thriver: whether it was COVID-19, civil war in Liberia, or car accidents, this TEDx speaker discusses his incredible journey and is a shining example of a new kind of P.T.SD.: Post Traumatic Success Destiny.  Hosted by entrepreneur and keynote/TEDx speaker George Andriopoulos. Follow @launchpadceo on Facebook, Twitter, and Instagram. Visit http://thelaunchcast.com or more show info and to download/stream the podcast Follow Fred Banny at: Facebook @fpbanny Instagram @fpbanny Check out FredPBanny.com, to follow Fred and make sure to join the next Conversations With Kings event! Watch Fred's TEDx talk at TEDxDeerPark "How I Turned My Adversities Into Advantage" here: https://www.ted.com/talks/fred_p_banny_how_i_turned_my_adversities_into_advantage This episode is sponsored by Ladder. Ladder was founded by LeBron James and Arnold Schwarzenegger to change the way supplements are made. They worked with the top scientists to formulate a line of clean performance products. Unlike other supplements, every batch is tested by a third-party to verify the highest standards for quality and safety. Ladder's goal is to help you unlock your best in any situation. Right now, that mean access to special offers and expert advice from their community. Use code BETTEREVERYDAY for 30% everything sitewide at https://ladder.sport. This episode is also sponsored by The Leadership Experience - a coaching masterclass by the Launchdad himself, George Andriopoulos. More details: http://theleadershipexp.com Subscribe to The Launchcast on Apple Podcasts and get notified of new episodes, every Monday! https://podcasts.apple.com/us/podcast/the-launchcast/id1491622136 Or find us on every other platform (as well as all of our links) here: https://linktr.ee/thelaunchcastshow  

This interview with **Fred Armisen** mixes music, comedy, games, and karaoke! Hosted by world-famous rock photographer Dana Distortion, Episode Two of **SuperUnknown** finds special guest Fred Armisen discussing his punk rock roots, and playing a hilarious lyrics game that we like to call ‘Weapon of Choice'. Plus, Fred even performs a very special karaoke version of a classic **Blur** song!Featuring fresh original music by:[Flesh Tetris](https://www.facebook.com/fleshtetris/) - 'For Fun'[Trouble's Afoot](https://troublesafoot.bandcamp.com/track/a-boy-my-age) - 'A Boy My Age'[Listen on our YouTube Channel too!](https://www.youtube.com/watch?v=K1tNZkQ8ZEc)Episode Two ResourcesCheers, thanks for listening! If you enjoyed this episode of SuperUnknown, please subscribe, share, and leave a review! Need more? Explore these show notes featuring some of the topics discussed during Dana's interview with Fred Armisen:[Listen to “Hitmen Will Suffocate the City”](https://www.youtube.com/watch?v=XiGZg131YSc) by Trench Mouth, Fred's punk band from the 90's [5:31][Explore Valley Stream, New York](https://www.vsvny.org/), where Fred spent his formative years. It was voted ‘The Best Place to Live in New York State' by Money Magazine! [9:17][Check out ‘I Am The Walrus' by The Beatles](https://www.youtube.com/watch?v=t1Jm5epJr10), a song that inspired young Fred to play drums [10:14]Hear SuperUnknown's exclusive track of the day, an original recording of the closing music to Late Night with Seth Meyers, a song that Fred recorded in his apartment in 2007!! [11:21]Learn more about, and connect with some of Fred's musical influences, including[Mark Mothersbaugh](https://twitter.com/mmothersbaugh) - founder of Devo[David Byrne](http://davidbyrne.com/) - founder of Talking Heads[Beck](https://www.beck.com/) - alt-rock icon[23:31]Watch a clip of Fred performing as his all-time favorite character, [the goth 'weirdo' from Portlandia](https://www.youtube.com/watch?v=1eKd2U3cbwk) [28:04]Browse the Instagram account of [Electric Lady](https://www.instagram.com/electricladystudios/), the legendary NYC studio where Episode Two of the SuperUnknown podcast was recorded! Also watch Fred and his heroes, The Clash, on [Funny or Die](https://www.youtube.com/watch?v=B0E_vFeDbNE), in a clip that was recorded at Electric Lady in 2013 [28:37]Fred also mentions working with another hero of his, Bob Mould, who is best known for his work in Hüsker Dü and Sugar. [Watch Fred perform (as Ian Rubbish) with Bob](https://www.youtube.com/watch?v=qxQ7oS18vCw) in San Francisco back in 2015 [29:58]During the show, Fred performs 'Maggie Thatcher', a song Seth Meyers wrote for a comedy sketch. [Watch the SNL skit](https://www.youtube.com/watch?v=EEmIIl96zk0) that brought Ian Rubbish and the Bizzaros (Fred Armisen, Bill Hader, Taran Killam) to life back in 2013 [34:20]On this episode, Fred talks about his experience performing with Blur, and then he sings a karaoke version of the Blur song, 'Park Life', for us in the studio. Nostalgic for the 90s? [Watch the original video from 1994](https://www.youtube.com/watch?v=YSuHrTfcikU) [44:58]Discover (or re-discover) the arists that Fred has been listening to lately:[Parquet Courts](https://www.youtube.com/channel/UC6WohUYtpq5oYqX4MDxuOrA)[Frankie Rose](http://www.frankierose.info/)[Kate Teague](https://kateteague.bandcamp.com/)[DIIV](https://diiv.net/)[Real Estate](https://www.realestatetheband.com/)[51:14]Watch the trailer for ['Stand Up For Drummers'](https://www.youtube.com/watch?v=GAhvJMcLShU), Fred's Netflix comedy special that was nominated for a Grammy [55:25]To close out this episode, Fred performs 'Catalina Breeze', taken from a skit on Documentary Now!, a show on iFC. [See the official video](https://www.youtube.com/watch?v=PfrHCNo2I3M) from The Blue Jean Committee, starring Fred and Bill Hader [58:39]About Fred Armisen:You know him from **SNL** and **Portlandia**, and so many films and TV shows. He was nominated for a **Grammy** for his HBO special, **Stand Up for Drummers**, and we can't even keep up with all his projects. He's funny, he's different, he's super smart, and he's the busiest man we know. **Connect with SuperUnknown:**[Instagram](https://www.instagram.com/superunknown_podcast/)[Facebook](https://www.facebook.com/superunknownteevee)[Twitter](https://twitter.com/superunknown_tv)[YouTube](https://www.youtube.com/channel/UCFVFR6vQClS63Ikq66r0q-w)[Browse All Episodes](https://www.superunknownpodcast.com/episodes)

This interview with Fred Armisen mixes music, comedy, games, and karaoke! Hosted by world-famous rock photographer Dana Distortion, Episode Two of SuperUnknown finds special guest Fred Armisen discussing his punk rock roots, and playing a hilarious lyrics game that we like to call ‘Weapon of Choice’. Plus, Fred even performs a very special karaoke version of a classic Blur song! Featuring fresh original music by: Flesh Tetris (https://www.facebook.com/fleshtetris/) - 'For Fun' Trouble's Afoot (https://troublesafoot.bandcamp.com/track/a-boy-my-age) - 'A Boy My Age' Listen on our YouTube Channel too! (https://www.youtube.com/watch?v=K1tNZkQ8ZEc) Episode Two Resources Cheers, thanks for listening! If you enjoyed this episode of SuperUnknown, please subscribe, share, and leave a review! Need more? Explore these show notes featuring some of the topics discussed during Dana's interview with Fred Armisen: Listen to “Hitmen Will Suffocate the City” (https://www.youtube.com/watch?v=XiGZg131YSc) by Trench Mouth, Fred’s punk band from the 90’s [5:31] Explore Valley Stream, New York (https://www.vsvny.org/), where Fred spent his formative years. It was voted ‘The Best Place to Live in New York State’ by Money Magazine! [9:17] Check out ‘I Am The Walrus’ by The Beatles (https://www.youtube.com/watch?v=t1Jm5epJr10), a song that inspired young Fred to play drums [10:14] Hear SuperUnknown’s exclusive track of the day, an original recording of the closing music to Late Night with Seth Meyers, a song that Fred recorded in his apartment in 2007!! [11:21] Learn more about, and connect with some of Fred’s musical influences, including Mark Mothersbaugh (https://twitter.com/mmothersbaugh) - founder of Devo David Byrne (http://davidbyrne.com/) - founder of Talking Heads Beck (https://www.beck.com/) - alt-rock icon [23:31] Watch a clip of Fred performing as his all-time favorite character, the goth 'weirdo' from Portlandia (https://www.youtube.com/watch?v=1eKd2U3cbwk) [28:04] Browse the Instagram account of Electric Lady (https://www.instagram.com/electricladystudios/), the legendary NYC studio where Episode Two of the SuperUnknown podcast was recorded! Also watch Fred and his heroes, The Clash, on Funny or Die (https://www.youtube.com/watch?v=B0E_vFeDbNE), in a clip that was recorded at Electric Lady in 2013 [28:37] Fred also mentions working with another hero of his, Bob Mould, who is best known for his work in Hüsker Dü and Sugar. Watch Fred perform (as Ian Rubbish) with Bob (https://www.youtube.com/watch?v=qxQ7oS18vCw) in San Francisco back in 2015 [29:58] During the show, Fred performs 'Maggie Thatcher', a song Seth Meyers wrote for a comedy sketch. Watch the SNL skit (https://www.youtube.com/watch?v=EEmIIl96zk0) that brought Ian Rubbish and the Bizzaros (Fred Armisen, Bill Hader, Taran Killam) to life back in 2013 [34:20] On this episode, Fred talks about his experience performing with Blur, and then he sings a karaoke version of the Blur song, 'Park Life', for us in the studio. Nostalgic for the 90s? Watch the original video from 1994 (https://www.youtube.com/watch?v=YSuHrTfcikU) [44:58] Discover (or re-discover) the arists that Fred has been listening to lately: Parquet Courts (https://www.youtube.com/channel/UC6WohUYtpq5oYqX4MDxuOrA) Frankie Rose (http://www.frankierose.info/) Kate Teague (https://kateteague.bandcamp.com/) DIIV (https://diiv.net/) Real Estate (https://www.realestatetheband.com/) [51:14] Watch the trailer for 'Stand Up For Drummers' (https://www.youtube.com/watch?v=GAhvJMcLShU), Fred's Netflix comedy special that was nominated for a Grammy [55:25] To close out this episode, Fred performs 'Catalina Breeze', taken from a skit on Documentary Now!, a show on iFC. See the official video (https://www.youtube.com/watch?v=PfrHCNo2I3M) from The Blue Jean Committee, starring Fred and Bill Hader [58:39] About Fred Armisen: You know him from SNL and Portlandia, and so many films and TV shows. He was nominated for a Grammy for his HBO special, Stand Up for Drummers, and we can’t even keep up with all his projects. He’s funny, he’s different, he’s super smart, and he’s the busiest man we know. Connect with SuperUnknown: Instagram (https://www.instagram.com/superunknown_podcast/) Facebook (https://www.facebook.com/superunknownteevee) Twitter (https://twitter.com/superunknown_tv) YouTube (https://www.youtube.com/channel/UCFVFR6vQClS63Ikq66r0q-w) Browse All Episodes (https://www.superunknownpodcast.com/episodes)

697: Zach Allen, PGA learned while playing D1 College Golf at USC that trying to make the perfect golf swing was a disaster for his game and competitive edge. Then he fell in love with teaching, and lately has been on the minds and lips of many golfers because of his clear and concise instruction on YouTube (Zach Allen Golf). Host Fred Greene watched just one video and increased his distance by making one simple tweak. Zach’s three part video series called Ball Striking Blueprint .  Make sure to register to win a Glovelast! We’re giving away 5 of these simple tools to increase the life of your golf gloves by 40%! Each winner will get a Glovelast with the Golf Smarter logo courtesy of glovelast.com. Here's a short video intro to Glovelast at GolfSmarterTV. Enter at GolfSmarter.com/giveaway2019. Deadline for entry is July 14, 2019 Midnight PDT.  How would you like a free online copy of Tony Manzoni's video "The Lost Fundamental"? Just submit an honest review of Golf Smarter or Golf Smarter Mulligans at the place where you subscribe to either show. Send your review and where it can be found to GolfSmarterPodcast@gmail.com and once publication is confirmed, we'll send you the private link to the video. Thanks for your support!! This week Golf Smarter Mulligans we talk to the guru of Puttingzone.com, Geoff Mangum. Geoff's knowledge and understanding of better putting is remarkable, which is why he has teachers around the world using his methods. Golf Smarter Mulligans is published on Fridays, subscribe for free wherever you listen to your favorite podcasts or at YouTube.com/GolfSmarterTV.Golf Smarter Mulligans is brought to you by TwoGuysWithGolfBalls.com where you can buy premium used golf balls, with little to no discernible difference, and at a fraction of the cost of new balls. Use “golfsmarter” at checkout to get an additional 10% off every order, every time! Some restrictions apply. Golf Smarter Mulligans is also supported by autoslash.com who can help you find the lowest rate possible for your next car rental.Congratulations to Bernd D of Germany who wrote in to share that he finally broke 80! Watch Fred's introduction to Bernd when they played together in Northern California . Are you coming to San Francisco and want to play golf? Send Fred and email and see if we coordinate our schedules.

Maître d'hôtel and star of First Dates Fred Sirieix invites the lads to his restaurant to chat boxing, being a giver and the art of love.Watch Fred’s Million Pound Menu: https://www.bbc.co.uk/programmes/b0b3pt5hEat at Fred’s restaurant: https://www.galvinatwindows.com/Private Parts is Presented by Jamie Laing & Francis BoulleCreated by Spirit MediaProduced by Pete StraussSay hello & see Behind the Scenes on Twitter, Facebook & Instagram: @PrivatePodcastHosted By AcastSubscribe today so you don't miss an episode: https://itunes.apple.com/gb/podcast/private-parts/id1208435573?mt=2 See acast.com/privacy for privacy and opt-out information.

Maître d'hôtel and star of First Dates Fred Sirieix invites the lads to his restaurant to chat boxing, being a giver and the art of love.Watch Fred’s Million Pound Menu: https://www.bbc.co.uk/programmes/b0b3pt5hEat at Fred’s restaurant: https://www.galvinatwindows.com/Private Parts is Presented by Jamie Laing & Francis BoulleCreated by Spirit MediaProduced by Pete StraussSay hello & see Behind the Scenes on Twitter, Facebook & Instagram: @PrivatePodcastHosted By AcastSubscribe today so you don't miss an episode: https://itunes.apple.com/gb/podcast/private-parts/id1208435573?mt=2 See acast.com/privacy for privacy and opt-out information.

The Sports Courier's Fred Richani discusses the controversial decision of Canelo Alvarez vs. Gennady “GGG” Golovkin, which was deemed a draw by judges with scorecards all over the place. Was GGG robbed? Should we get an immediate rematch, Canelo vs. GGG 2? Watch Fred's take on Canelo vs. GGG and let us know!

In this episode, the SmokinGuitarPlayer (Fred Bernardo) shows us how a NEW, NOMEX gasket is replaced on a Big Green Egg. Watch Fred and his helpers scrape away the old gasket and gunk, spray on the new glue and finally stick on the new, NOMEX gasket. When done correctly, this gasket will fix one of the fatal flaws inherent with the Big Green Egg , the sealing surfaces are not machined and are not perfectly flat so they don't mate perfectly so you gotta have a good gasket to use the "Egg" correctly. This video is brought to you by Fred's Music & BBQ Supply in Shillington, Pennsylvania and by Tasty Licks BBQ Rubs and Spices (www.fredsmusicandbbq.com www.tastylicksbbq.com )