Podcasts about willys jeep

Join us on the Jeep Talk Show for an exclusive interview with Sal, the passionate owner of VintageJeeper.com, brought to you by Tyree Off-Road—lights for those who get sh*t done (visit TyreeOff-Road.com, T-Y-R-I Off-Road.com).

Discover the rich tapestry of Jeep history with Paul Bruno, a leading expert renowned for his early Jeep books. This video dives deep into WWII Jeep development, exploring Jeep origins, Jeep prototypes, and the fascinating Jeep court case that shaped the vehicle's legacy. Learn about the Jeep naming, Jeep timeline, and Jeep evolution from Jeep manufacturing through to iconic Jeep models like the Jeep MA, Jeep MB, and Jeep GPW. Understand the roles of Bantam Jeep, Willys Jeep, and Ford Jeep in this Jeep design history. Get insights from a Jeep book review and a unique Jeep expert interview tailored for Jeep enthusiasts. This video debunks Jeep myths and showcases the Jeep in pictures from Jeep document archives. Uncover details on Jeep licensing and Jeep standardization, crucial for Jeep in WWII. Explore Jeep project management and the comprehensive Jeep history book by Paul Bruno, fostering a Jeep enthusiast community through Jeep social media platforms like originaljeeps. Tune into the Jeep Talk Show for discussions with a Jeep historian on Jeep vehicle history, Jeep military use, Jeep testing, Jeep production, and the Jeep supply chain. Experience the Jeep innovation, its place in Jeep in pop culture, and the allure of Jeep memorabilia for Jeep collectors.

Goldberg talks about getting his Cobra kit car body back from paint and taking it to Xpel for full PPF. Then he talks about driving his Willys Jeep. Matt reviews the new 2024 Lexus TX 550h+ plug-in hybrid SUV. Presented by DrinkBravago.com

Sacramento political communications expert Roger Salazar has deep roots in Democratic politics: he was the press secretary for Governor Gray Davis and, deputy press secretary for Vice President Al Gore's 2000 presidential campaign, and assistant press secretary in the Office of President Bill Clinton from 1995 to 1999.But Salazar has even deeper roots in the off-roading/Jeeper community: The earliest known photo of his father shows Salazar senior in front of the family's 1946 Willys Jeep. There has been a Jeep in the Salazar family continuously for nearly 75 years.Those who follow Roger on Twitter, Instagram or Threads will be well aware of his off-road exploits: Adrenalin-inducing photos of he and his Wrangler Rubicon “Jeep No 7" in the wilderness are a regular feature of his social media - mixed in with posts about DiFi's health woes, the governor's gun policies, and the Association of American Political Consultants.We asked him about his experiences, and how he navigates the trickiest terrain on the trail: the largely right-leaning politics of many of his pals in the Jeeper community.Plus - Who Had the Worst Week in California Politics!2:15 How did you get into Jeeping?4:57 What does the off-roading community look like?6:24 "Not a lot of Joe Biden bumper stickers out on the trail"7:25 Jeep vs. Toyota9:31 The "Tread Lightly" Philosophy14:15 The Off-Highway Motor Vehicle Recreation Commission15:54 Oceano Dunes Recreation Area19:11 Any electeds on the trail?20:42 Sharing the trail23:00 Breakdowns26:04 Social Media27:37 #WWCAWant to support the Capitol Weekly Podcast? Make your tax deductible donation here: capitolweekly.net/donations/Capitol Weekly Podcast theme is "Pickin' My Way" by Eddie Lang "#WorstWeekCA" Beat provided by freebeats.io

Show notes for the Billy Newman Photo Podcast.Communicate directly with Billy Newman at the link below.  wnp.app Make a sustaining financial donation,  Visit the Support Page here. If you're looking to discuss photography assignment work or a podcast interview, please drop me an email. Send Billy Newman an email here. If you want to see my photography, my current photo portfolio is here. If you want to read a free PDF eBook written by Billy Newman about film photography:  you can download Working With Film here.  If you get value out of the content I produce, consider making a sustainable value-for-value financial contribution, Visit the Support Page here. You can find my latest photo books on Amazon here.  View links at wnp.app Instagram  https://www.instagram.com/billynewman/ Website Billy Newman Photo https://billynewmanphoto.com/ About  https://billynewmanphoto.com/about/ YouTube  https://www.youtube.com/billynewmanphoto Facebook Page  https://www.facebook.com/billynewmanphotos/ Twitter  https://twitter.com/billynewman Communicate directly with Billy Newman at the link below.  wnp.app Make a sustaining financial donation,  Visit the Support Page here. If you're looking to discuss photography assignment work or a podcast interview, please drop me an email. Send Billy Newman an email here. If you want to see my photography, my current photo portfolio is here. If you want to read a free PDF eBook written by Billy Newman about film photography:  you can download Working With Film here.  If you get value out of the content I produce, consider making a sustainable value-for-value financial contribution, Visit the Support Page here. You can find my latest photo books on Amazon here.  View links at wnp.app Instagram  https://www.instagram.com/billynewman/ Website Billy Newman Photo https://billynewmanphoto.com/ About  https://billynewmanphoto.com/about/ YouTube  https://www.youtube.com/billynewmanphoto Facebook Page  https://www.facebook.com/billynewmanphotos/ Twitter  https://twitter.com/billynewman

0:14 Hello, and thank you very much for listening to this episode of The Billy Newman photo podcast. Today I wanted to talk to you about something, maybe important, but do you use a VPN? I don't use a VPN, and I probably rarely do. But I'm kind of figuring out now like how many pieces of information routers pick up and your ISP picks up about your traffic. And I'm trying to finally figure out what HTTPS is good for, like HTTP exists, like what we remember in the 90s, typing that into Netscape trying to get to our first web domain. Or we have HTTPS now, which is the secure hypertext transport protocol. And I guess that encrypts the data that's transmitted across that protocol before that HTTP had just an open protocol where you could still read the contents of data that was being routed to that page. So at least, I guess with HTTPS, that data is encrypted, like your banking data is encrypted, or your payment data is encrypted, and it can't be siphoned off in some man-in-the-middle attack, I guess, apparently, or unless that didn't work that time. That's sort of how hacks always work. Oh, yeah, it's protected. But except for that thing that it didn't work for. We weren't protected by that. Okay, well, so if you are interested, I think a VPN is sort of an interesting way where you can create a virtual private network is what it stands for. Many of them are paid, and many of them seem to be free. I think the probably the best one to jump into if you're interested in something like Tor or the Tor Browser, the Tor router when they talk about that, I think it's like a virtual private network system that kind of jumps you around to different IP addresses before it finally spits it out somewhere. And what that allows you to do is sort of anonymizing the the registry information that would be tracked about your connection to the Internet. At that router, is interesting. I've been learning all sorts of stuff about all the things that attract and sort of where it logs the router information. Wild to know about but man, it's it makes you think a little bit about all the different things that you're tracked on over the internet, everywhere. Crazy stuff. It's a weird world that we're gonna live the weird world we will live in over the next 15 to 20 years like the last 15 to 20 haven't been so 2:39 you can see more of my work at Billy Newman photo comm you can check out some of my photo books on Amazon. I think you can look at Billy Newman under the author's section there and see some of the photo books on film on the desert, on surrealism on camping, and cool stuff over there. But this week, I want to talk about some of the past truck travel stuff that we've done, and I think you're the guy who inspired me to get a truck at the first man I got a truck gotta have a truck. Strangely, though, most of my road trip travel has been stolen camera and the cameraman. 3:22 But that camera was legendary. 3:24 It was legit. It was absolutely legendary. But for today's episode we're thinking about doing was kind of breaking down a couple of the stories in the past we had about doing some overland stuff, some overland, like travel, if you can call it overland. I don't know that's like a heavy word. I think that's a modern word, right? Like this term. I've seen that around like overland where people have seen a lot of that. Yeah, it seems to be kind of the trendy sort of rich guy word to say for Whelan. I'm going Madden. Landrover Madden or four, four wheeling or something. You take that overlanding overland 3:58 excursion? 3:59 Oh yeah, it's always that but i think that's kind of a funny part of it. But I see like a ton of that stuff. I got into that, like, I got into that stuff back in 2011. Like the overland travel Have you ever seen like the magazine overland journal? 4:12 Is that inactive? 4:14 I think so. Yeah, I don't know. It's like sort of a niche. It's a niche category. Like this whole thing. So it's where it's like that thing. You'd never find it unless you looked for it. But it's kind of it's interesting. There's tons of stuff out there like that, but that's one of the first ones that I ran into. And that's like, that's when I had like the Camry and I was back in college and stuff. And you know, that's when I first really wanted to get because I couldn't get a Landrover from the 70s I really wanted to get like a roof rack and a top box. I was I was like set on that because if I could get that, that was like that was like my that was my version of making like a Camry into an overland vehicle, you know, because I'm going to get into this but I'm 20 and I've got 138 bucks, so we're going with that. Yeah. Without as a part of it so yeah I remember setting up like like setting up the car that the roof the roof top or the top box you know man those are those are like super handy like and that was great on the on the camera when I had it but that was all kind of what was yours 5:12 you had like that that top box 5:15 yeah it was a I forget what it is now I think there's like the excursion that I had at a time and then there was like the summit model that 5:24 we didn't have the overland model didn't 5:26 I missed out on both of these were like oh man they were like you know I don't know the early 90s maybe late night early mid 90s or something that's like when the plastic was produced that's when that thing was called New and now it was just sitting on my my equally old aged car gonna go around and grab those things hold their value like crazy I picked mine up both of mine I think now three of them in total I picked three of those top boxes up oh on Craigslist was for different cars and stuff I got a little fat one for the for the Camry I've had one for the truck and we got one from Marina CRV or what do you say the truck I mean the old foreigner let's get into that later too but that long one on the old foreigner so I bought like a few of them and I always bought them on us like on Craigslist or something right like yeah it's like new they're like five or 600 bucks to get into this cheap man yeah it's yeah super frustrating so even when they're used they're they're still floating in like for good ones or for like stuff from the 2000s that sort of the more modern clamping systems or you know when they actually made it they made it better you know where you can put it off take it on and off your car without putting together like a bunch of plates wing brackets made out 6:38 to spend the whole afternoon doing yeah it's 6:39 great because he would always like you know mess up you get stuck in some situation like that when you like I think one time we had to move we'd like it was you and I Robert and Scott and we had to like move that that that top box we're talking about to the oh yeah to the raft right and we were going on that snowboard trip so we had to like pack we had to put it on and like put like a bunch of snowboards on or something. And it was just like it was just like snow and slash and it's kind of raining you got like you don't even have a headlamp you've just got like a light kind of crimped on your shoulder and neck. As you're kind of trying to twist this wing that back and forth to make sure that this thing's tight in the right spot. It was such a pain man, it was so awful. So after that they made like more simple clamp systems that work better. But man those are like still like 300 250 like the low end range. Like the second like us. Yeah, the stuff broken. I just sold one for like, 85 that was that like a big chunk missing out of it? Oh, geez. Yeah, it's not Yeah, it's like it's a gold. At least I don't know, it seems like in Eugene May. In Southern Oregon, it was a lot harder. I think I had one and never sold. But it seemed like in Eugene and in Corvallis and Portland, or, like, you know, where that that that string of Hebrews and topsoccer Yeah, right. exists all those all those overlanders out there. Mm hmm. But that was my foray into into understanding what overlanding was because I was interested in like that overland journal and so I'd like watch or watch the stuff that was coming out in that and it was just really all stuff all equipment that was unattainable that you look at like the sweet trucks and there's so many cool like land or the length that the Toyota Land Cruisers but they Yeah, they said that they never built in America. Have you seen those? Oh, yeah, they're awesome. They're so cool. Yeah, like all the other ones that Australia got and like South Africa got those are like the coolest cars ever like 8:34 that you see out there. Yeah, they're so great. I would love to have Yeah, just this sweet 8:38 diesel. Left hand drive. Right hand drive. Like Yeah, Land Cruiser track. Like there's the the Toyota trooper, if anybody's listening and they Google that it's like this, this crazy track that they made for the military that Toyota made for the military. That's like a troop carrier. But it's a Land Cruiser, but it's just got like a long back end. And it's kind of squared off so you can you can fit two benches in there to load 12 guys, or whatever, whatever. psyllium is in the back, but it just looks like Oh, man, that'd be the coolest like camper. Yeah, you take that thing. It's like, so like the F j 40. c like the old ones that look like the the Willys Jeep. Have you seen that? Oh, yeah. That and that was kind of like the one of the Jeep models that they look Yeah, Toyota's Japanese right. Yeah, of course they are but I don't know where else they they sold like their equipment to for like military use. But it seemed like the F j and the Land Cruiser line is used like with them as a military vehicle all over the world. Have you seen that? Like it's the I'm not really familiar with that? No, or not like a military vehicle, but like, like, we have a jeep. And then we have a tank but we have the Jeep? Like they have they have the Toyota they have a Land Cruiser. Or like a Ilex, right, like your old truck, your old pickup truck. 9:58 Yeah, okay. I know what you're talking about. Yeah. 10:00 The old pickup truck. Yes. 10:04 It was the best part about my old one. Yeah. Oh yeah. And so but it won't get rid of it. I still have. 10:09 It's the coolest truck but I remember learning about like, Oh, it was just weird when I found out like about American nations were in america that's called a pickup. Like that's that's a pickup truck. But out of the country, the truck is called a Hi Alex. I'd seen that. Yeah, the international version. The International name for the pickup was the Toyota Hilux. And it's like, it's got that like emblem in it. Yeah. So they'd sell these Toyota pickup trucks like Saudi Arabia or like ISIS, man, like okay, so yeah, like all the ice like the footage from ISIS. That's like, why are they all in these like us Toyota's bassinet across the section of Syria, it's because the military had bought Toyota's as helixes like new ones they're like it's just like I'm sweet Tacoma or something you know it's just like rigged up to ride around out in the desert it's probably a great Chuck for it but that's 11:02 why we should be ISIS is to get all 11:05 we need all those sweet Toyota's back now it was a big land that was like a gag in the news for a while because like all the footage from from whatever was going on which show these people but they were like next to these like old like old pickups like yours with with a with like a gun mounted mounted in the back like 11:26 that yeah 11:29 but yeah you think about like all that all that crazy stuff that I think that was like the highlight stuff that Toyota was like for runners out of the country they're called serfs. Really yeah way cooler name to kind of call a foreigner. a serf I'm not gonna 11:44 run it it's kind of redundant like I mean no matter what you have it's got 11:47 Yeah, it's like well, I mean we expected it would it would have four wheels or it's a big truck I guess it should have four wheel drive or whatever whatever it's insinuating but but yeah, out of the country was called the surf I've seen a few of them pass by like you'd see him out there you'd be driving around and people are real proud of it especially in the overland scene or that like that backwoods see man people get real proud of their their rigs that they have set up but but we saw one that was like this diesel surf that this guy had imported I don't know what the rules are on that either. Yeah, if it's I think if the if the guy's a US citizen, I think it couldn't happen but I think if you're in Canada you can you can have you can have one registered and then drive it into the united states i think is where we see a lot of those vehicles. 12:33 Well we need to make some buddies in Canada 12:36 if we need that man I need I need a diesel 90s foreigner I don't know like 12:42 commuting 12:45 Have you seen like the Mitsubishi Delica that's another that's another sought after it yeah 12:51 it's low in my mind here 12:53 yeah that Miss it's a it's another kind of wasn't that wasn't built in the United States right but it's for well it's become really popular and like that van life van life culture where people you know, like I pretty much like what we were doing the Camry six years ago. But But finding it relatively decently and they get like a van. And like it's become really popular to get this Mitsubishi Delica. They made it through the 80s. It was sort of a competitor to the to the Volkswagen line of vans that were out at that time that were kind of camping focused, but it was cool. The Delica was cool, because it was a diesel van but it was four wheel drive. It was like it was timing like Mitsubishi was just making a bunch of four wheel drive stuff probably like the Colt Vista. 13:36 That's exactly what was just kind of you don't know what to call this is you're listening to this podcast go go look it up. And that was that was your first car Billy. 13:46 And it was the best car. It was the best. It was the best car it was the worst guy but it was really though it was the worst car 13:54 I bet if you had that now and just put a little bit of money into it somebody Yeah, somebody would pick that up. Yeah, in the Portland area. 14:03 I put some studded tires on that a roof right? Oh, yeah. an LED bar. 14:08 You want to talk about led bar. CV 14:14 Yeah, man. You remember that hatchback. If you can fit 10 people in that car. I think eight people I think I did. 14:21 I don't think that's what they approved it for. No, 14:25 I just where it was. I think it was seven people. It was what it was like rated for seven. Yeah, it was it was three rows of seats. Robert, in a compact soccer 14:35 balls are driving around in 1983. 14:38 Yeah, it was It's nuts. Yeah, there was the front two seats. The back two seats that were like bucket seats two. And then behind that there was another bench seat for three. So you had 1234567 man? Yeah, yeah, it was crazy. What a silly. 14:56 Hey, it wasn't aesthetically great, but it was a You know economy friendly that's that's for sure 15:07 the worst guy so not not an overland vehicle there I guess you could say and even still like man it was had like 14 inch tires yeah no clearance to get over anything What have 15:18 you you made it You made it happen with the camera though 15:22 I yeah I did man and I was gonna mention that too because that I had a couple experiences in the Camry you've always had a truck I guess outside of like the short time you had you had a sedan for to commute and stuff but you had like had a rig that could get some places which I always appreciated and I really noticed running into a few limitations when I was in the Camry. I wanted to talk about those It was great with the Camry because you really benefit from the gas mileage which man I would say yeah because I mean the most of a road trip in some ways like is highway miles you know you're out you got to drive from here oh yeah Wyoming so put a lot of distance in between you and where you're going yeah it man it works great having kind of a light easy car to like just bomb out to somewhere that works really well. So I appreciate some of those parts but man we ran into a few spots where we just couldn't get through and the one of the most upsetting ones to me was the sailing stones have you heard of those 16:17 before? Is that in Utah 16:19 it's in it's in the southwest it's it's Near Death Valley in California and the sailing stones is a really cool spot it was in Death Valley it's like it's in the park area but the park area is just so immense but it's it's all desolate almost nothing out there you know but you take this road it cuts back for a really long way and man we were on that gravel road for ever going back there you have to go it's it's the kind of deep wilderness you would almost call it but it's like deep in desolate country out there it's sort of well traveled because there's there's people kind of moving in and out of the park system. But we were traveling there in December I think you know when we were moving moving that direction like early December of 2012 I think is when we were there and when we were we were driving up just just on the gravel road as it was said it was a it was a gravel road the whole way there. And this part of it it just kind of went up a little bit of a grade you know just the hill the slope of the road just kind of went up maybe 1215 feet or so and then kind of rounded off leveled off and then kept going it seemed like almost nothing at all. But my car was knee high centering on it basically like you could feel like did you feel like the body like start scraping because the roll off of it was like it was just it was deeper than than my car like the angle the car and the clearance I could handle I like I couldn't get there and I'd wanted to go there all my life. Oh, so frustrated. We were like two miles or so it was like two three miles or something like well, we didn't know that because you're like in backwoods stuff and it's like, like I'm not gonna park there and hike it or something. 17:53 Yeah, and then somebody else rolls up in a vehicle that can handle it. This Camry parked in the middle of the road 17:59 there was a there was like a group of kids or like teenagers on little dirt bikes like little to hundreds and they were just like bouncing they just zoomed right past us. Like a little, a little bike. And they cruise. Right. It was nothing but yeah, it's it was not it was you would it would be totally everything could get over that except for my cars. Except the camera. So yeah, no overland that day is what it is what it was, but that story really is what ended up inspiring me to sell that Camry that winter. And then like come back in and get a foreigner like when I got that that 89 foreigner that I 18:40 thought was good. That was a good truck. I liked that route 18:42 is a good track. I bet it was a better truck earlier but man it was a great truck for me. And I really had a great time doing stuff with it was super fun. Like Yeah, and do more camping stuff. And that was really cool. But that that was the first time that I had like that truck clearance you know? 18:56 Yeah, it means just like a whole new world of opportunities opened up to you when you when you have that clearance. It's like okay, and you got four wheel drive so you can get a little more daring with where you're going. And even with that though, I found that now with my current truck, I don't have the winch on it yet. And and even that kind of dictates to what I will and will not do up in the hills. Especially if there's not another rig with me. Sure. Yeah. I really enjoyed having that. That kind of that Lifeline and that security, I guess and having that winch that I can get out of trouble if I really got myself into it. 19:39 I think that's pretty interesting. Yeah, I've never had I have had a rig with a winch on it. But I really liked it. The you always did. It was cool. I don't think we've ever used it together 19:48 when we were out. I've used it on Tyler. 19:50 Oh yeah. Yeah. Pull him out of that sandbank. Is that what it was? 19:53 Yeah. I used it on a couple times. Yeah, yeah. Yeah. Yeah you just get into a rough spot you got a tree or something you can tether off of and get yourself out 20:06 of it but i think that's pretty cool I remember you telling me a little bit about that in the past and it seems like it'd be pretty necessary if you wanted to do something more serious or more long term if you're doing like an overland trip or if you're doing some subtraction four by four stuff 20:22 oh that's a big like you know off road or it's you know but it's well I mean off road in the sense of like let's go mud and rock climbing right yeah not I'm not that but I do like to get into places where typically the you know the road kind of ends or you know, somebody hasn't been back then 30 years and there's still roadway going I think it's really cool floor 20:46 yeah I really like that part of it I really like getting to those different areas and any you really get to get through so much more land you know that way it's I found it to be really cool. 20:55 You do especially Oregon in the wintertime you know this area gets so much rain and stuff. It's hard to like you know when you after the winter you get to the end of the road you know, back back this is I don't want to beg begging I want to stay in the rig as long as I can. 21:13 Yeah, yeah it's it's definitely it's a huge part of it for me too and I care about Well yeah, you should tell me about Tell me about your pickup truck your first one that you got in high school did you that was like an ad with a straight axle right? 21:29 It was a 1980s straight axle Toyota four by four long bed and that was a great truck it still has a great track it's currently sitting under a canopy right now it hasn't run in three or four years but no, I love that truck man I drove that from the time I was 15 years until four years ago 21:49 yeah I mean that was a blast i was i was the coolest drug 21:52 yeah no I have always loved that truck and that truck would go anywhere I mean the really the only reason I got out of it was just I needed something more reliable yeah fact it's last trip was the trip that amber and I took down to Joshua Tree and I put like you know 4000 miles on it 22:12 No way I remember that trip that was yeah that was pretty cool man. 22:16 Yeah and so that was a great trip take it out on the harsh reality was you know at the time gas in California was around $5 a gallon is yeah insane I was getting about 12 miles to the gallon and you know that was rough you know it didn't have AC you know that's just little stuff like people didn't get along with that forever but 22:39 now it makes me different so I've learned a little bit too I mean like like what we both learned a little bit in this last year like having a newer truck it just solves a lot of those stresses about transportation man 22:51 well it does and that's the thing is when you're committing to a trip like that you need to know that rigs gonna be reliable it's been a huge part you need to know it's gonna start back up when you're ready to go yeah 2000 miles away from home 23:04 kill the battery i 23:05 gotta tell my truck or so yeah and the battery is not the proper oh no yeah like it's just like oh you know yeah my transmission went out or like you know I blew a head gasket or something you know, I mean that truck when I took it it had over 400,000 miles on it and and so you're just going wow, this is fun but really I just need to make sure I get it home. Yeah, you know that that's what it came down to. Yeah, I 23:35 feel like sometimes it's like driving a classic car around doesn't run as well it's maybe basil 23:41 Yeah, yeah so yeah, and then I got out from that and I bought myself a little 93 I guess it was that's our five Toyota v six pickup with little extended cab I liked having the extra room that was a great little pickup to have that nice canopy with the roof racks on it I really enjoyed that. Yeah, I like that canopy sad to see it go Yeah, it 24:10 was too bad. It's too soon you know, but too soon but I understand to think that Daddy's gonna move on or you know it's good he use it you can see it 24:21 around town every now and then. Nice. Yeah but yeah and so since I've gotten into a full size truck which I I just wonder why I didn't do so much earlier. 24:33 Oh yeah. 24:34 You know it's just just having the room the reliability you know, just all the difference in the world. 24:42 Yeah, I think so too. I was in your track like we were on when we were on that last Japanese podcast out of it yeah super clean like I dig been in there it's cool. 24:51 Yeah, it's a it's far more comfortable than it used to be, you know, cramming into the little single cab and yeah, manual transmission, and trying to You know 25:01 I remember that first trip we did in your in your old trailer your your yeah cap when we were what 16 are we going to camp up at Union Creek? Yeah What is like what is that? I've been I guess it's Central Oregon I don't know what do you call that? 25:18 I don't know what you would call that it's 25:19 a Crater Lake Area yeah it's not really central National Forest 25:24 almost right yeah 25:26 it's row River National Forest because it's the rug that runs through that is yeah yeah I think yeah, it's that that area up there man that was such a cool trip and I had a great time but man like you're saying that we just there was like the three of us right? 25:39 Yeah just packed in tight Yeah. And 25:41 I was the one that had a ride bitch in the center. You throw in the third gear then was it four years? Three years? 25:51 Yeah, it was four I ended up putting a five speed transmission I remember that at the end Yeah, yeah. But yeah, it was just that for speed you know you get it out. It was great in town stuff then he gets onto the freeway and you're just tapped out at like 65 and just you know semis are trying to pass you 26:09 is not built to go that fast I guess Yeah, exactly. Yeah. Yeah, that was a sweet track though. Man I really had a good time in that but I remember that back in high school it was fun like making that road trip up to go camping thrown everything in the back and everybody's just crammed crammed into the bench seat. Now used to work I guess it's a little more luxurious now with the with the space I suppose. 26:39 You can check out more information at Billy Newman photo comm you can go to Billy Newman photo comm Ford slash support. If you want to help me out and participate in the value for value model that we're running this podcast with. If you receive some value out of some of the stuff that I was talking about, you're welcome to help me out and send some value my way through the portal at Billy Newman photo comm forward slash support you can also find more information there about Patreon and the way that I use it if you're interested or feel more comfortable using Patreon that's patreon.com forward slash Billy Newman photo wanted to talk today about some stuff that I've been doing this last week for the last few weeks I've been talking about some outdoor stuff and some things kind of related to the the lockdown pandemic stuff but I kind of change change what I was talking about a little bit for this podcast but I wanted to get into was some of the training stuff I've been looking into around Logic Pro 10.5 that has just come out recently and I thought it'd be kind of kind of cool to go over a little bit of an overview of some of the new features and stuff that are there and some of the stuff that you can do with a digital audio workstation and and why why bother talking about it but I think it was about about a year ago or so. I was talking about setting up the studio in the house that I met here and how I was getting the PC computer ready to go is an older one. I think like something from some desktop I had around from from 2010 or 11 or so. Yeah, yeah, by that time. And I remember getting that computer set up with a I think it was like Windows 10 on it. And then I was using I think the same audio interface USB out into the computer and then I had downloaded I had downloaded sonar, the new version of sonar that you can get for free. I think it had been owned by both cakewalk sonar. And then I think Gibson had bought out cakewalk. And so it became Gibson sonar, and then I think Gibson decided that wasn't going to be part of their business anymore. So I think they just kind of shut it down, essentially, but then sold that off to band lab comm band labs, I think my Internet's another internet company they have kind of a simplified digital audio workstation app that you can use to kind of create a demo or something like that but what they've done is they've gone through I guess and had purchased probably for a relatively inexpensive price or I don't know I assume since they're just they're just keeping it and kind of partly maintaining or going to doing a bit to maintain it. But they took the the sonar Platinum program the full digital audio workstation, multi tracking tool, and they made it free for people to use and for people to get but I think it's only a Windows only program so you got to have got windows 10 to to run it. So I did that. Yeah, and and Sona was a program that I'd worked with before for doing some some studio multitrack and stuff I think years ago probably around like 2012 2013 when I was when I was working with some friends to set up. Some studio equipment stuff was cool. We had like a big soundcraft ghost that was laid out and then we had a bunch of a bunch of channels, kind of running into that from from the microphones that we're using to track this band, and then that all went into a pretty old computer was amazing what it could do, you know, for just a, you know, it's probably like a two gigabyte of RAM, you know, smaller hard drive 2004 or five, six era PC computer, probably would even be that much, right. Something about that time, but that's what we use. Yeah, that's like all we had all we had with us, we had a, I think it was like a PreSonus audio interface. And then we got like, like an eight channel audio interface. That was really cool. You know, we had like eight digital audio channels coming into the interface, which means we could track the live channels into sonar at a time. And it didn't even pick up, you know, even on that old machine. And so it was interesting how that that architecture work to do some editing stuff, but sonar is what I had been using before. For some stuff, really audition, Adobe Audition is what I'd use most for some of this kind of more simple radio broadcast style stuff. And that's what I had learned to use when I was at when I was at a radio station, doing an internship years and years ago, back in 2008, right, Summer 2008, they did that. And they use the Adobe Audition version 1.52 to do all their radio production edits. And yeah, I remember, I remember going in taking calls with the production guy, or somebody calling him to do like a, 31:29 I think they would do like a water level report is really interesting radio station, now you can figure that they would have like this, suddenly, you know, it's it's 1245. And here's your local water level report for July 28, or something. And then it would be some lady that would call in from a department that would measure this stuff, and she would give her water report and the production guy, you'd record it, and then produce that and then it'd be prepped to go out on air later. You know, it's like a spot that a DJ would trigger upstairs. And so we kind of walk through using audition to do those steps. And so learning that as a program was probably the first one that I'd done. We should prior probably goes back to high school before that when I was doing editing stuff but but sonar, back to sonar was some of the stuff that I've used. Probably a good bit more for the for the music, you know, like trying to like track a band or do like multi tracking projects. But so yeah, that's what it used to be. That's why I thrown on this windows 10 PC to do some audio production stuff for this podcast workflow that I was trying to get into. And it's cool, it works really well. But But I stopped using that computer A while ago, I think the the the windows 10 computer that I'm talking about had a power supply go bad, which could be replaced pretty easily and is on a to do list of mine. But since then I've really just been relying on kind of like I'd mentioned, just recording recording onto the device. And then using Adobe Audition to do the post production work on my Mac Book, which is kind of interesting. It's just a more, it's just a better workflow and stuff for the for the most part. So I've been kind of sticking with that. But recently to get to the point, as you are all excited. Logic Pro 10.5 has come out no logic, as yet to be mentioned in this podcast Logic Pro is the program that was produced by Apple as their professional digital audio workstation. And so there's GarageBand, which probably a lot of people have some experience with. And GarageBand is sort of the trimmed down simplified home user version of a program like, like Logic Pro, and they've done that intentionally, I think it's the same team that generates the two programs. And if you if you look at them, or you look at their interfaces, and you look at their the types of access, you have to things, you really do see a familiar similarity to it. Which is cool. So if you've used something like GarageBand in the past for home projects, you won't really have as big of a difficulty moving into a more professional digital audio workstation environment, like Logic Pro 10. So I think it was Logic Pro 10 just you know, 10, zero, came out wine or product 2013 or so I think that was that was sold for 200 bucks. So it was like a purchase price of 199. And then since then you get the point updates for free, or you know, as included with your original purchase. So just recently, I think they've been like 10.4 before this. And then now they've moved on to 10.5. And 10.5, I think is probably the biggest, as noted by plenty of new sources. As noted as as one of the most significant feature updates that logic has had probably in years and years. I mean, I think this is the first time that they've gone through and removed and updated some of those legacy items that have been in there since 2003 or four or five, you know, it was just some of these legacy products that were there. Were originally put in there as including their interfaces to it looks like a 2002 interface for for like there's these synthesizer interfaces where these these weird knobs that you have to do these weird just rotating features of the interface it looks like it looks ridiculous I don't know other any other way to explain it it's a it's pretty wild for some of the some of the stuff that's just remained in computer computer systems for a long time but for 10.5 to try to go through an update a lot of that stuff and it's really interesting there's a lot of cool new features in logic 10.5 so logic is real similar to sonar which is I guess kind of why I mentioned it at least through my experiences similar you guys are probably think it's similar to I know what people that are listening probably actually some well no one's listening What am I saying if someone were to bother to try to find some information out about logic and they ended up listening to this podcast they probably have had some information about it or they would be coming from from an experience with avonds Pro Tools and Pro Tools is like the industry standard for multitrack and DAW software and I've never used it I've never opened Pro Tools I've never seen Pro Tools you know in in this process at all 36:13 i don't know i did a couple videos or something but yeah I have no I have no experience working in Pro Tools and i don't know i'm not a fan of avid software overall you know for Pro Tools or for or for the avid system of video editing stuff either I've just i'm not i'm not really that interested in that kind of stuff that they put together really for price and stuff too It just seems kind of kind of over over done a little bit so so I'm pretty happy with with some of the other the other more available tools that are in the consumer computer market I mean I think it's like 800 bucks or something still to get to get abbotts Pro Tools and I think that in the past that was you know insanely more than that even with you know kind of proprietary back in the past it was more difficult now I think m audio is a partner with Pro Tools and so in the past if you had Pro Tools, you have a lot of proprietary Pro Tools, audio interfaces that you had to use if you wanted to set up your studio to work seamlessly with the Pro Tools software now I think they've made a deal with M audio which is a sort of like a less expensive audio interface manufacturer they've had like interfaces and microphones and you know they got like an array of I think they've got like some studio monitors they've got some interfaces they've got like keyboards is a big one that they've got I've got a keyboard over here from them audio and what did it yeah Mr. Yeah, they're less expensive they make Pro Tools interfaces which is cool now so they've got a partnership with Pro Tools and I think that they've been trying to make that more accessible to musicians probably because it's become a more competitive market with really with like logic Logic Pro i think i think the industry standard stuff is I mean it always seems like more secure that it should be it doesn't it doesn't seem like an absolute that Pro Tools should be the digital audio workstation of engineers across the world but for whatever reason it's just kind of taken over and and as those people you know are still still in those positions. I think that's that's just what's taught in audio recording school is like a standard even though there's a lot of other good other good services and choices out there. I think I've seen sonar and logic taught a lot too so I don't know they're they're definitely competitive and as I've been hearing more this there's there's produced music producers that are coming out saying oh yeah, I do a lot of a lot of my work and in logic and there's you know, there's a whole class of music producers that are logic based producers or sonar based producers or I seems to kind of rotate around every couple of years for for who's doing water, you know, who wants to look cool. people that use Pro Tools one of the cool probably a lot of them so back to back to old Logic Pro 10.5 here's the good stuff. So thanks a lot for checking out this episode of The Billy Newman photo podcast. Hope you guys check out some stuff on Billy Newman photo calm, few new things up there some stuff on the homepage, some good links to other other outbound sources. some links to books and links to some podcasts. Like this blog posts are pretty cool. Yeah, check it out at Billy new minnesota.com. Thanks for listening to this episode and the back end

Seth Hensler embarked on a mission many years ago to save old vehicles from the junkyard one day at a time.  He is successfully accomplishing that mission through a couple of Willys Jeeps, a crew cab dually GMC square body and several other interesting modes of transportation.  His days as a teacher are long gone and his life is now dedicated to his family and sharing his passion and projects in the Red Eye Garage with the world on TikTok, YouTube and Instagram @redeye_garage.  Whether performing a VW diesel engine swap on a Willys Jeep, just tinkering in the garage or travelling the long way home in the backcountry, there is always something to learn from Seth.On this episode, Chris and Seth discuss how Red Eye Garage started and eventually became a social media titan, his classic 4x4 collection and all the wild projects revolving around that collection.      Follow the podcast on Instagram and Facebook @classic4x4_trucks, check out our website at classic4x4.com and reach out if we can help you sell your classic, custom and modified truck or 4x4. Thanks for listening!

It's always a great time when gangs back together. 4Cast Byke and we discuss clown school, could Steve really fight an alligator, what the gang has been up to outside the podcast realm, and maybe we into doing 4Cast Holiday Specials. Who knows! Soundtrack:Dom Kennedy - Platinum ChanelVarnish La Piscine - Adios, Tornado's EffectYoung Nudy - ReadySublime - Garden GroveGym Class Heroes - Viva La White GirlMobb Deep - Pearly Gates (feat. 50 Cent)The LOX - Bitches from Eastwick

The Willys Jeep, very common in Baracoa, Cuba, is something Quintero has represented many times in his work through his sociocultural project titled Transportarte a Baracoa (transport yourself to Baracoa). When Quintero started this project, he wanted to reflect the reality that surrounds those in Cuba. The Willys has been used to carry packages and help with moves. During World War II, it was employed by the military on the Guantánamo naval base, where the strong and brave vehicle proved its value more than once. American Craft Podcast thanks our guest, Leandro Gómez Quintero. View Quintero's object here. See more of his work here. Read about Leandro in the New York Times.    American Craft Podcast also thanks our host and producer Sarah Rachel Brown from perceivedvaluepodcast.com. Follow @sarahrachelbrown. Music is produced by Hamilton Boyce. Find him at hamiltonboyce.com and follow @hamiltonboyce. This project is supported in part by an award from the National Endowment for the Arts. To find out more about how National Endowment for the Arts grants impact individuals and communities, visit www.arts.gov. American Craft Podcast is property of the American Craft Council at craftcouncil.org. Your support through membership and contributions is appreciated. Subscribe, rate, and review the American Craft Podcast wherever you listen.

Ross and Chris welcome Caleb Wallace to the show. Caleb works at Adventure Imports and has a rad, Mitsubishi Montero. He grew up in the Pacific Northwest, and his family has a WW2-era Willys Jeep. Ross experienced the Land Rover Defender V8; Chris is fully immersed in van life and little league.

Donate to the podcast directly with the links below. ⚡️Donate any amount from a Bitcoin Lightning wallet ( including Cash.App ) to Billy Newman https://strike.me/billynewman ⚡️Donate $5 from a Bitcoin Lightning wallet to Billy Newman https://yr.link/lightningpay5 ⚡️Donate $11.11 from a Bitcoin Lightning wallet to Billy Newman https://yr.link/lightningpay11 ⚡️Donate $50 from a Bitcoin Lightning wallet to Billy Newman https://yr.link/lightningpay50 Relax With Rain has decided to be a listener supported production. This means the listeners contribute to Relax With Rain and Billy Newman both financially and through volunteerism. If you feel you are getting value from this, please help by becoming a supporter and send some sats. *New* You can send a Bitcoin Lightning payment direct from the Cash.app Get a Bitcoin Lightning wallet for free instant transfers https://breez.technology https://muun.com https://bluewallet.io Value streaming payments system enables listeners to send Bitcoin micropayments to podcasters as they listen, in real-time. Start streaming value! It's easy to remember: http://value4value.io/ newpodcastapps.com I use https://fountain.fm If you're looking to discuss photography assignment work, or a podcast interview, please drop me an email. Drop Billy Newman an email here. If you want to book a wedding photography package, or a family portrait session, please visit GoldenHourWedding.com or you can email the Golden Hour Wedding booking manager here. If you want to look at my photography, my current portfolio is here. If you want to purchase stock images by Billy Newman, my current Stock photo library is here. If you want to learn more about the work Billy is doing as an Oregon outdoor travel guide, you can find resources on GoldenHourExperience.com. If you want to listen to the Archeoastronomy research podcast created by Billy Newman, you can listen to the Night Sky Podcast here. If you want to read a free PDF eBook written by Billy Newman about film photography: you can download Working With Film here. Yours free. Want to hear from me more often?Subscribe to the Billy Newman Photo Podcast on Apple Podcasts here. If you get value out of the photography content I produce, consider making a sustaining value for value financial contribution, Visit the Support Page here. You can find my latest photo books all on Amazon here. Website Billy Newman Photo https://billynewmanphoto.com/ YouTube https://www.youtube.com/billynewmanphoto Facebook Page https://www.facebook.com/billynewmanphotos/ Twitter https://twitter.com/billynewman Instagram https://www.instagram.com/billynewman/ About   https://billynewmanphoto.com/about/ 0:14 Hello, and thank you very much for listening to this episode of The Billy Newman photo podcast. I wanted to talk to you for a couple seconds today about the new igtv and the new HGTV app that's Instagram television, I suppose I suppose you break it out to all of that. But it's kind of it's a trip. It's, it's weird. I'm not used to it yet. It's vertical video first. I know Snapchat did that. I know stories does that. But this is sort of calling it out a little bit to edit video to produce a video in this vertical format, sort of naming itself as a competitor to YouTube at the moment. But I'm sort of interested to see how that plays out. I think it's maybe a little bit more of a competitor to a snapchat system, it seems like that or it seems like or maybe even Patreon, it seems like it's trying to pull creators and, and sort of insert some monetization system that you can throw in there. But I'm interested to see how it all turned out. I've been trying to mess around with it. I'm always excited for new systems of you know, kind of publishing content and media. And so I was trying to use my Instagram account at Billy Newman, if you're interested to put up a handful of vertical videos that I'm editing, editing together. So what I've been doing is I've been throwing it together and Final Cut, and I made a special project or let's see, I went to Final Cut new project. And then I set the pixel layout to custom. So instead of 1920 by 1080, you know, a horizontal layout of an HD video, I went in and I set it to custom and I made it 1080 to 1920, which throws that to an HD vertical video. And so once I did that the frame of the video is vertical. Now what I did is I had all these horizontal videos that I had in my browser, I dropped those onto the the project timeline, and it shows them what would that be there's pillar box and sandbox are crap title box, I don't know what it is it's like title box or so it was you know, just big things over the top. But again, it's vertical with like a little band in the middle of it. So what I have to do is you have to, you have to, you have to conform that video, you have to transform it, stretch it out, so that it fills the screen in a way. So there's you use a transform tool, you stretch the video out by holding the Command key so that it scales the video out nicely. And then it shows it vertically, then you have to clip it and orient it so that so that kind of like pan and scan back in the 50s. You know, when they're trying to transition widescreen movies to TV, you had a pan and scan. And so that means you have to reorient that the position of focus on the subject, right. So that makes sense. So once I switch it to vertical video, it pans out the subject of the video that I was pointed out in a way, let's say there was something really cool in the left hand corner of the video and something really cool on the right hand corner of the video. And that was the frame that you had well now, in this vertical video just showing you nothing that's in the center of it, it's not showing you the cool thing on the right or the left. So you have to choose, you have to get to clip it, you know, cut it with the blade, and then you have to transform what's shown to one of those cool points of interest that you were shown in the video. And then you have to kind of manipulate a clip clip around it a little bit. It's still sort of a clergy thing. But it was fun to get through. I made a couple of clips of videos and stuff. I made a clip of a podcast and threw it up there. There's like a 10 minute limit right now. And then I think there's about maybe a 60 minute limit. Once you're over, say like 10,000 followers and you have a business account. I don't know. That's the thing. Not is anybody really using Instagram to watch 60 minutes of video? Maybe not me. But here's the thing I've learned is I underestimate how much people are on Instagram, it turns out, so maybe that's why Instagram has enough data to try and put together a whole app as a vision to compete with YouTube and Snapchat. Something kind of interesting, but definitely check out some Instagram TV, bits and pieces. I guess there's cons out there probably something cool to see. 4:10 You can see more of my work at Billy Newman photo comm you can check out some of my photo books on Amazon. I think you can look at Billy Newman under the authors section there and see some of the photo books on film on the desert, on surrealism on camping, and cool stuff over there. But this week, I want to talk about some of the past truck travel stuff that we've done, and I think you're the guy who's inspired me to get a truck at first man I got a truck gotta have a truck. Strangely, though, most most of my road trip travel has been a Camry, the old Camry man. 4:52 But that camera was legendary. 4:54 It was legit. It was absolutely legendary. But for today's episode, we're thinking about doing what's kind of great Come down a couple of stories in the past we had about doing some overland stuff some overland, like travel. If you can call it overland I don't know that's like a heavy word. I think that's a modern word, right? Like this term. I've seen that around like overland where people have seen a lot of that. Yeah, it seems to be kind of the trendy sort of rich guy word to say for Whelan. Go Madden. Landrover Madden, or for four wheel or something. You take that overlanding overland 5:29 excursion? 5:30 Oh yeah, it's always that but i think that's kind of a funny part of it. But I see like a ton of that stuff I got into that, like, I got into that stuff back in 2011. Like the overland travel Have you ever seen like the magazine overland journal? 5:42 Is that inactive? 5:45 I think so. Yeah, I don't know. It's like sort of a niche. It's a niche category. Like this whole thing so it's where it's like that thing you'd never find it unless you looked for it. But it's kind of it's interesting. There's tons of stuff out there like that but that's one of the first ones that I ran into. And that's that's when I had like the Camry and I was back in college and stuff and you know, that's when I first really wanted to get because I couldn't get a Landrover from the 70s I really wanted to get like a roof rack and a top box i was i was like set on that because if I could get that that was like that was like my that was my version of making like a Camry into an overland vehicle you know because I was like yeah I'm gonna get into this but I'm 20 and I've got 138 bucks so 6:28 with that Yeah, but that 6:31 was a part of it so yeah, I remember setting up like like setting up the car that the roof the roof top or the top box you know man those are those are like super handy like and that was great on the on the camera when I had it but that was all kind of 6:43 what was yours you had like that that top box? 6:46 Yeah, it was a I forget what it is now I think there was like the excursion that I had at a time and then there was like the summit model that 6:55 we didn't have the overland model didn't I missed 6:57 out on both of these were like oh man they were like you know I don't know the early 90s maybe late night early mid 90s or something that's like when the plastic was produced that's when that thing was called New and now it was just sitting on my my equally old aged car gonna go around and grab those things hold their value like crazy I picked mine up both of mine I think now three of them in total I picked three of those top boxes up oh on Craigslist was for different cars and stuff I got a little fat one for the for the Camry I've had one for the truck and we got one from Marina CRV or what do you say the truck I mean the old foreigner let's get into that later too but that long one on the old foreigners I bought like a few of them and I always bought them on us like on Craigslist or something right like yeah and it's like new they're like five or 600 bucks to get into this yeah man yeah it's yeah super frustrating so even when they're used they're they're still floating in like for good ones or for like stuff from the 2000s that's sort of the more modern clamping systems or you know when they actually made it they made it better you know where you can put it on take it on and off your car without putting together like a bunch of plates brackets made out to spend the whole afternoon doing yeah it's great because he would always like you know mess up you get stuck in some situation like that when you like I think one time we had to move we'd like it was you and I Robert and Scott and we had to like move that that that top box we're talking about to the oh yeah to the raft right and we were going on that snowboard trip so we had to like pack we had to put it on and like put like a bunch of snowboards on or something. And it was just like it was just like snow and slash and it's kind of raining you got like you don't even have a headlamp you've just got like a light kind of crimped on your shoulder and neck. As you're kind of trying to twist this wing that back and forth to make sure that this thing's tight in the right spot. It was such a pain man, it was so awful. So after that they made like more simple clamp systems that work better. But man those are like still like 300 250 like the low end range. Like the sticker like us. Yeah, the stuff broken. I just sold one for like, 85 that was that like a big chunk missing out of it? Oh, geez. Yeah, it's not Yeah, it's like it's a goal. At least I don't know, it seems like in Eugene May. In Southern Oregon, it was a lot harder. I think I had one and never sold. But it seemed like in Eugene and in Corvallis and Portland, or like, you know, where that that string of 9:23 Subarus and 9:24 topsoccer? Yeah, right? 9:27 exists 9:28 all those, all those overlanders out there. But that was my foray into into understanding what overlanding was because I was interested in like that overland journal. So I'd like watch or watch the stuff that was coming out in that and it was just really all stuff, all equipment that was unattainable. But you look at like the sweet trucks. And there's so many cool, like land or the land that the Toyota Land Cruisers, but they now have this set that they never built in America. Have you seen those? Oh, yeah, they're awesome. They're so cool. Yeah, like all the other ones. Australia got and like South Africa. Those are like the coolest cars ever like 10:05 you see all over out there. Yeah, they're so great. I would love to have Yeah, just this sweet diesel 10:10 left hand drive. Right hand drive. Like Yeah, Land Cruiser track. Like there's the the Toyota trooper, if anybody's listening and they Google that it's like this, this crazy truck that they made for the military that Toyota made for the military. That's like a troop carrier. But it's a Land Cruiser, but it's just got like a long back end. And it's kind of squared off so you can you can fit two benches in there to load 12 guys, or whatever, whatever. psyllium is in the back, but it just looks like Oh, man, that'd be the coolest like camper. Yeah, you take that thing. It's like, so like the F j 40. See, like the old ones that look like the the Willys Jeep, have you seen that? Oh, yeah. That and that was kind of like the, one of the Jeep models that they look Yeah, Toyota's Japanese right. Yeah, of course they are. But I don't know where else they they sold like their equipment to for like military use. But it seemed like the F j and the Land Cruiser line is used like with them as a military vehicle all over the world. Have you seen that? Like, it's the I'm not really familiar with that? No, we're not like a military vehicle. But like, like, we have a jeep. And then we have a tank but we have the jeep. Like they have they have the Toyota they have a Land Cruiser. Or like a Ilex, right, like your old truck. Your old pickup truck. Yeah, okay, 11:29 I know what you're talking about. Yeah, that old pickup truck. Yes. Our 1980 it was the best talking about my old one. Yeah. Oh, yeah. And so but it won't get rid of it. I still have 11:40 the coolest truck, but I remember learning about like, Oh, it was just weird when I found out like about American nations. Were in america that's called a pickup. Like that's, that's a pickup truck. But out of the country. The truck is called a Hi Alex. I'd seen that. Yeah, the international version. The International name for the pickup was the Toyota Hilux. And it's like, it's got that like emblem in it. Yeah. So they'd sell these Toyota pickup trucks like Saudi Arabia or like ISIS, man, like okay, so yeah, like all the ice like the footage from ISIS. That's like, why are they all in these like us Toyota's bassinet across this section of Syria? It's because the military had bought Toyota's as helixes like new ones they're like it's just like I'm sweet Tacoma or something you know it's just like rigged up to ride around out in the desert it's probably a great shock for it but that's 12:33 why we should be ISIS is to get all 12:36 we need all those sweet Toyota's back now it was a big land that was like a gag in the news for a while because like all the footage from from whatever was going on which show these people but they were like next to these like old like old pickups like yours with with a with like a gun mounted mounted in the back like 12:57 that yeah 13:00 but yeah you think about all that all that crazy stuff that I think that was like the highlight stuff that Toyota was like for runners out of the country they're called serfs. Really yeah way cooler name to kind of call a foreigner a serf I'm not gonna 13:15 run it it's kind of redundant like I mean no matter what you have it's got 13:18 Yeah, it's like well, I mean we expected it would it would have four wheels or big truck I guess it should have four wheel drive or whatever whatever it's insinuating but but yeah, out of the country was called the surf I've seen a few of them pass by like you'd see him out there you'd be driving around and people are real proud of it especially in the overland scene or that like that backward CMM people get real proud of their their rigs that they have set up but but we saw one that was like this diesel surf that this guy had imported I don't know what the rules are on that either. 13:49 Yeah, 13:50 it's I think if the if the guy's a US citizen, I think it couldn't happen but I think if you're in Canada, you can you can have you can have one registered and then drive it into the united states i think is where we see a lot of those vehicles. 14:04 Well we need to make some buddies in Canada 14:07 if we need that man I need I need a diesel 90s foreigner I don't know like 14:13 commuting 14:16 Have you seen like the Mitsubishi Delica that's another that's another sought after it yeah 14:22 it's low in my mind here 14:24 yeah that MIT's it's a it's another kind of wasn't that wasn't built in the United States right but it's for well it's become really popular and like that van life van life culture where people you know, like I pretty much like what we were doing the Camry six years ago, but but finding it relatively decently and they get like a van. And like it's become really popular to get this Mitsubishi Delica. They made it through the 80s. It was sort of a competitor to the to the Volkswagen line of vans that were out at that time that were kind of camping focused, but it was cool. The Delica was cool because it was a diesel van but it was four wheel Drive is I get this it was time when like Mitsubishi was just making a bunch of four wheel drive stuff probably like the Colt VISTA that was yeah 15:07 that's exactly what was just you don't know what to call this is you're listening to this podcast go go look it up and that was that was your first car Billy 15:17 oh man it was the best car it was the best it was the best car it was the worst guy but it was really though it was the worst car 15:25 there I bet if you had that now and just put a little bit of money into it somebody yeah somebody would pick that up yeah in the Portland area 15:33 I put some studded tires on that a roof rat oh yeah an LED bar. 15:38 You want to talk about led bar CV 15:45 yeah man you remember that hatchback if you could fit 10 people in that car I think eight people I think I 15:51 did I don't think that's what they approved it for. 15:55 No I just where it was I think it was seven people 15:58 it was what it was like rated for 16:01 seven Yeah, it was it was three roses seats Robert in a compact soccer 16:06 balls are driving around in 1983 16:09 yeah it was It's nuts yeah there was the front two seats the back two seats that were like bucket seats to and then behind that there was another bench seat for three so you had 1234567 man Yeah, yeah, it was crazy. What a silly 16:27 hey it wasn't aesthetically great but it was uh you know economy friendly that's that's for sure. 16:38 The worst guy so not not an overland vehicle there I guess you could say and even still like man it was had like 14 inch tires so yeah no clearance to get over anything What have you 16:50 you made it You made it happen with the camera though? I yeah, 16:53 I did man and I was gonna mention that too because that I had a couple experiences in the Camry you've always had a truck I guess outside of like the short time you had you had a sedan for to commute and stuff but you had like had I rigged that could get some places which I always appreciated and I really noticed running into a few limitations when I was in the Camry. I wanted to talk about those It was great with the Camry because he really benefit from the gas mileage which man I would say yeah because I mean the most of a road trip in some ways like is highway miles you know you're out you got to drive from here oh yeah Wyoming so yeah put a lot of distance in between you and where you're going yeah it man it worked great having kind of a light easy car to like just bomb out to somewhere that works really well. So I appreciated some of those parts but man we ran into a few spots where we just couldn't get through and the one of the most upsetting ones to me was the sailing stones have you heard of those before? 17:49 Is that in Utah 17:50 it's in it's in the southwest it's it's Near Death Valley in California and the sailing stones is a really cool spot it was in Death Valley it's like it's in the park area but the park area is just so immense but it's it's all desolate almost nothing out there you know but you take this road it cuts back for a really long way and man we were on that gravel road for ever going back there you have to go it's it's the kind of deep wilderness you would almost call it but it's like deep in desolate country out there it's sort of well traveled because there's there's people kind of moving in and out of the park system. But we were traveling there in December I think you know when we were moving moving that direction, like early December of 2012, I think is when we were there and when we were we were driving up just just on the gravel road as it was it said it was a it was a gravel road the whole way there. And this part of it, it just kind of went up a little bit of a grade you know just the hill the slope of the road just kind of went up maybe 1215 feet or so and then kind of rounded off leveled off and then kept going it seemed like almost nothing at all. But my car was knee high centering on it basically like you could feel like you could feel like the body like start scraping because the roll off of it was like it was just it was deeper than than my car like the angle the car and the clearance I could handle I like I couldn't get there and I'd wanted to go there all my life. Oh so frustrated. We were like two miles or so I was like two three miles or something like well, we didn't know that because you're like in backwoods stuff and it's like, like I'm not gonna park there and hike it or something. 19:24 Yeah, and then somebody else rolls up in a vehicle that can handle it. This Camry parked in the middle of the road 19:30 there was a there was like a group of kids or like teenagers on little dirt bikes like little to hundreds and they were just like bouncing they just zoomed right past us. They sound like a little, a little bike. And they cruise. Right. It was nothing but yeah, it's it was not it was you would it would be totally everything could get over that except for my cars, except the camera. So yeah, no overland that day is what it is what it was, but that's story really is what ended up inspiring me to sell that Camry that winter. And then like come back in and get a foreigner like when I got that that 89 foreigner that I 20:11 thought was good that was a good truck I liked that route is a good track. 20:15 I bet it was a better truck earlier but man it was a great truck for me and I really had a great time doing stuff with it was super fun. Like Yeah, do more candy seven that was really cool. But that that was the first time that I had like that truck clearance you know? 20:27 Yeah, it means just like a whole new world of opportunities opened up to you when you when you have that clearance. It's like okay, and you got four wheel drive so you can get a little more daring with where you're going. And even with that though, I found that now with my current truck, I don't have the winch on it yet. And and even that kind of dictates to what I will and will not do up in the hills. Especially if there's not another rig with me. Sure. Yeah. I really enjoyed having that. That kind of that lifeline. And that security, I guess and having that winch that I can get out of trouble if I really got myself into it. 21:10 I think it's pretty interesting. Yeah, I've never had I haven't had a rig with a winch on it. But I really liked that you always did. That was cool. I don't think we've ever used it together when we were 21:19 out. I've used it on Tyler. Oh yeah. 21:22 Yeah. Pull him out of that sandbank. Is that what it was? 21:24 Yeah. I use it on a couple times. Yeah, yeah. Yeah. You just get into a rough spot you got a tree or something you can tether off of and get yourself out of it. But 21:38 I think that's pretty cool. I remember you telling me a little bit about that in the past and it seems like it'd be pretty necessary if you wanted to do something more serious or more long term if you're doing like an overland trip or if you're doing some some trucks yes four by four stuff 21:53 well that's not a big like you know off road or it's you know, but it's well I mean off road in the sense of like let's go mud and rock climbing right yeah not I'm not that but I do like trying to get into places where typically the you know, the road kind of ends or you know, somebody hasn't been back then 30 years and there's still roadway going I think it's really explore 22:17 Yeah, I really like that part of it I really like getting to those different areas and you really get to get through so much more land you know, that way it's I found it to be really cool. 22:26 You do especially Oregon in the wintertime you know this area gets so much rain and stuff. It's hard to like you know when you after the winter you get to the end of the road you know, back back this is I don't want to beg begging I want to stay in the rig as long as I can. Yeah, 22:45 yeah, it's it's definitely that's a huge part of it for me too. And I care about Well yeah, you should tell me about Tell me about your pickup truck your first one that you got in high school did you that was like an ad with a straight axle right? 23:00 It was a 1980 straight axle Toyota four by four long and that was a great truck it still has a great track it's currently sitting under a canopy right now it hasn't run in three or four years but no, I love that truck man I drove that from the time I was 15 years until oh four years ago 23:20 yeah I mean that was that was a blast i was i was the coolest drug 23:23 Yeah no, I have always loved that truck and that truck would go anywhere I mean the really the only reason I got out of it was just I needed something more reliable yeah fact it's last trip was the trip that amber and I took down to Joshua Tree and I put like you know like 4000 miles on it 23:42 No way I remember that trip that was yeah that was pretty cool man. 23:47 Yeah and so that was a great trip to take it out on the harsh reality was you know at the time gas in California was around $5 a gallon is yeah insane I was getting about 12 miles a gallon and you know that was rough you know it didn't have AC you know that's just little stuff like people didn't get along with that forever but 24:10 now it makes me different so I've learned a little bit too I mean like like what we both learned a little bit in this last year like having a newer truck. It just solves a lot of those stresses about transportation man 24:21 well it does and that's the thing is when you're committing to a trip like that you need to know that it's gonna be reliable it's been a huge part you need to know it's gonna start back up when you're ready to go yeah 2000 miles away from home 24:35 I kill the battery I 24:36 gotta Oh my truck or so. Yeah. And the battery is not the proper Oh, no. Yeah, like, it's just like, Oh, you know, yeah, my transmission went out or like, you know, blew a head gasket or something. You know, I mean, that truck when I took it, it had over 400,000 miles on it. And, and so you're just going Wow, this is awesome. But really I just need to make sure I get it home yeah you know that that's what it came down to. 25:05 Yeah I feel like sometimes it's like driving a classic car around doesn't run as well it's maybe basil 25:12 yeah yeah yeah and then I got out from that I bought myself a little 93 I guess it was that's our five Toyota v six pickup with little extended cab I liked having the extra room that was a great little pickup to have that nice canopy with the roof racks on it I really enjoyed that. 25:37 Yeah, I like that to see 25:39 it go Yeah, it 25:41 was too bad it's too soon you know but too soon but I understand to think that Daddy's gonna move on or you know it's good he use it you 25:51 can see it around town every now and then Nice. Yeah, but but yeah and so since I've gotten into a full size track which I I just wonder why I didn't do so much earlier. Oh yeah. You know it's just just having the room the reliability you know just all the difference in the world 26:13 Yeah, I think so too. I was in your track like we were on when we were on that last Japanese podcast out of it yeah super clean like a dig been in there it's cool 26:22 Yeah, it's uh it's far more comfortable than it used to be you know cramming into the little single cab and yeah manual transmission and trying to 26:32 remember that first trip we did in your in your old trailer your your yeah cap. When we were what 16 are you going to camp up at Union Creek? 26:41 Yeah. 26:42 What is like what is that? I've been I guess it's Central Oregon. I don't know what do you call that? I don't know what you would call that Crater Lake Area Yeah, it's not really central National Forest 26:55 almost right yeah, it's 26:57 row River National Forest because it's the rug that runs through that is yeah yeah, I think yeah, it's that that area up there man that was such a cool trip and add a great type of minute like you're saying that we just there was like the three of us right? Yeah, just packed in tight. Yeah. And I was the one that had a ride bitch in the center. Throwing the third gear then it was it four years. Three years. 27:22 Yeah, it was four I ended up putting the five speed transmission. I remember that at the end. Yeah, yeah. But yeah, it was just that for speed you know, you get it out. It was great in town stuff. Then he gets onto the freeway and you're just tapped out at like 65 and just, you know, semis are trying to pass you 27:43 to go that fast I guess. Yeah, exactly. Yeah. Yeah, that was a sweet track though. Man. I really had a good time in that but I remember that back in high school it was fun like making that road trip up to go camping thrown everything in the back. And everybody's just crammed crammed into the bench seat. Just now used to work I guess. But yes, a little little more luxurious. Now with the with the space I suppose. 28:10 You can check out more information at Billy Newman photo comm you can go to Billy Newman photo comm forward slash support. If you want to help me out and participate in the value for value model that we're running this podcast with. If you receive some value out of some of the stuff that I was talking about, you're welcome to help me out and send some value my way through the portal at Billy Newman photo comm forward slash support, you can also find more information there about Patreon and the way that I use it if you're interested or feel more comfortable using Patreon that's patreon.com forward slash Billy Newman photo. I've been I've been really interested in the Alexa. Well, I guess just the Alexa platform and then some of the stuff that I might be able to do trying to produce flash briefings for the the echo system. I think there's a there's a an echo behind me that just woke up when I said that. But using echo to develop a flash briefing, I think is kind of an interesting way to produce some audio content, I think that's something that I might be able to do in an easy way. Or you know, I have a lot of the equipment and in a higher order working way that maybe a lot of people do. So there's an opportunity for me to just make a whole rundown of different themes of content that I need to produce for the channel. And then there's probably be a significant amount of attraction that I could get with with trying to put something out there early on. You know, I wonder if you guys think about this, right? Then think about, you know, a little silly ways to make money and I never actually do any of them. So I'm on the right path, I suppose. But I was thinking about while I was looking at the Amazon Alexa developer portal. I was going through there today and there's a lot that you can get into and especially if you're like a skilled developer, you have you have Background and some of the programming languages, languages that, that you can use in the command line that Amazon has available for you, there's, there's really a lot that you can do especially a lot that you can do outside of even the echo platform. So I'm sure that there's, you know, there's just like an endless amount of virtualizations that you can do, once you get involved with that. But for the Alexa platform, it's kinda interesting what I was trying to do. And you know, since I don't really have like a ton of coding Well, I don't, because I don't have a ton of coding skill, I'm most interested in trying to put together some of the flash briefing systems, which really seems like you just you kind of go through the system one time, which was almost really just filling out a form if you haven't done it before, but beyond that many people have. But if you haven't developed a flash briefing, it was really just like filling out a form, it wasn't really significant, or there was no code, there was no open a command line or build a file or have any kind of assets available for something in advance of, you know, what you would need to develop, there really isn't any of that it's just on, you know, on the website, or wherever I'm developing my feed there's has to be like a handful of stipulations met but but that's not really much more than what you'd have for any other kind of, you know, system where you're hosting and processing and serving as an audio feed. And for my circumstances, and not collecting any information or any payment processing. So I think it's a lot simpler, just kind of having the audio feed from RSS go into something that's, you know, pre selected to serve that from the alexus system. And that's kind of an interesting method of using it, I don't use the flash briefing system really, as much as I thought I would, I guess kind of day to day, it's because maybe it's like the type of content that I seem to be able to run into, it's just sort of a lot of street stuff from Wall Street Journal. And it doesn't really seem to be very relevant, or really, truly what like the headline news would be, if I really needed to hear something in audio this hour, would it be that I don't really know. So it doesn't quite seem like it. But that's probably some kind of level of content issue I'm going to run into also, and maybe this is just my personal situation of it, maybe not being like a time kind of thing that that I'm able to do. But But what I'm interested in trying to do, I guess is take advantage of all the people that might be trying to use their echo system a little bit more. And yeah, kind of participate in that and try and be one of the voices that is served on the echo system, I was impressed A while back when we were doing some testing with the Alexa platform. And when we were we're checking out with like the, we're putting together an astronomy based, like skywatching Alexa flash briefing, and it was kind of interesting, trying to put that together. I liked it a lot. See that goes, Alexa stop. So when I was trying to put together this flash briefings, it was interesting to see the real spike in traffic that was there. And so you know, I don't really have a draw of traffic as it is at all. I'm not sure if it was all just spam or some kind of weird artificial server track traffic I was getting once I submitted it to Amazon, but there was hundreds of, 33:12 I don't know markers of activity on that on that file. And that feed, it was far more like multiples of anything that I had seen from from the iTunes podcast system in in my time setting up podcasts and the time passed. So it was interesting to see just that kind of like rush in of things or ask people or I guess, I guess echo systems that have queued or triggered the feed that I had. So it was kind of interesting, seeing some of the analytics behind that. But that's a part of what makes me want to get into this type of content a lot more. The other part is that I'm trying to get more into podcasting, I have some other some other kind of podcasting, things that I have to be working on in the next couple of weeks and months. And so I'm really trying to get into kind of the audio side of stuff and do a little bit more of the audio editing. And, you know, I've been thinking about it a little bit too, in terms of, I guess, I don't know what you produce in a podcast. I think this is fine, fine. And this probably fulfills a lot of the stuff that I would listen to a podcast for. And you know, so yeah, thanks, guys. Thanks for listening to this. I understand. I get it. But to talk to that point, I guess a little bit of what I mean is that you need a podcast to be useful you want some of the information that you're here for a bit of time to be to be useful or to be you know, entertaining or somewhat informative or some kind of level of a hang. I don't know that's what I listen to podcast for I guess we're not really like hyper, hyper informational, or, you know, there's not like a ton of specific data points to get to a lot I've learned a lot you know, it's a type of communication platform that seems to service my learning a lot better than whatever type of articulation seems to happen more clearly in an audio book that's a little bit harder for me to wrap into than what it is with the more natural flow pause and then pacing of a conversation Or just have a person, you know, talking or trying to try to talk off the top of their head. I guess like professors to do that, or you know, teachers would do that when someone's lecturing, which I hope this is not quite a lecture. I have nothing to teach you or nothing. There's nothing you can learn from me. That's probably that's probably the truth. I'd try though. But, but yeah, I guess for for photo stuff that's going on? Well, I don't know. What was it talking about? That was Alexis stuff, right? I haven't even gotten the photo stuff. For the Alexa stuff. What I've done is I've produced a billy Newman photo flash briefing to go on to the Amazon Echo platform, watching my words more carefully now. And I'm also trying to put together some of the other podcasts ideas that I'd had in the past something around media and technology I'm trying to put something together around astronomy and sky watching I'm trying to put something together to there also. And I'm also trying to figure out some stuff around I guess photography specifically and then outdoor camping travel adventure stuff specifically so I'm gonna try and find some names that that might be useful for that kind of thing. And I'm going to see if if I could try and put that together but but yeah, be kind of fun. I'm I'm looking forward to trying to try and get some traction on building out some content on the Alexa platform stuff. Thanks a lot for checking out this episode of The Billy Newman photo podcast. Hope you guys check out some stuff on Billy Newman photo.com a few new things up there some stuff on the homepage, some good links to other other outbound sources, some links to books and links to some podcasts like this a blog posts are pretty cool. Yeah, check it out at Billy numina photo deco. Thanks for listening to this episode and the back end like your next

Join Car Specialist Greg Stanley to find out which cars changed the world and why from 1930 through 1959.  This is a series that will cover over 100 years of automotive history.  You can listen to the previous episode here: 175: 100 Cars That Changed The World (1880s - 1920s) Cars mentioned in this episode: 1930 Cadillac Sixteen 1932 Ford V-8 1933 Pierce-Arrow Silver Arrow 1934 Chrysler Airflow 1935 Auburn 851 Speedster 1936 Bugatti Type 57SC Atlantic 1936 Cord 810 1938 Buick Y-Job 1939 Volkswagen Beetle 1940 Willys Jeep 1946 MG TC 1947 Studebaker 1948 Citroen 2CV 1948 Ford F-Series 1948 Hudson 1948 Jaguar XK120 1948 Land Rover 1949 Cadillac 1949 Ford Please support our sponsors: RM Sotheby's, Hagerty, Metron Garage, Euro Classics and Pioneer Electronics. Follow The Collector Car Podcast: Website, Instagram, Facebook, YouTube or communicate with Greg directly via Email.  Support this channel by supporting us at Patreon. Join RM Sotheby's Car Specialist Consultant Greg Stanley as he applies over 25 years of insight and analytical experience to the collector car market. Greg interviews the experts, reviews market trends and even has some fun. Podcasts are posted every Thursday and available on Apple Podcast, GooglePlay, Spotify and wherever podcasts are found. See more at www.TheCollectorCarPodcast.com or contact Greg directly at Greg@TheCollectorCarPodcast.com. Are you looking to consign at one of RM Sotheby's auctions? Email Greg at GStanley@RMSothebys.com. Greg uses Hagerty Valuation Guide for sourcing automotive insights, trends and data points.

Nico "Beastie" Boyce and Passenger Rosie have opinions on the AFK Goliath and the Willys Jeep. We applaud Lewis Hamilton and Sebastian Vettel for their protests. We look ahead to the Qatar Grand Prix and speculate about the longevity of Forza Horizon 5. Nico is dangerously ill with a slight sniffle and Rosie is in the squeaky desk chair today.

Today we'll be talking about IGN's interview with Todd Howard about Starfield, Elder Scrolls 6, and Fallout 5, a Forza Horizon 5 exploit has already been discovered, and it involves old Jeeps from World World 2, Ubisoft will be giving away a game for their anniversary celebration, and Verizon wants to sell you a line of […]

Talking to MAGNUS WALKER about his new coloring book & NIKE sneaker launch before Tedward calls in to discuss the rusty Willys Jeep and the original Porsche 550 Spyder he drove today. Thanks for hanging! #talkgear #latenightcarshow #goodvibes #grouphang #jointheconversation #liveatfive #thankyouthankyouthankyou

Tom Munch, who first summited Baldy at age six, (with the help of his grandfather's army surplus Willys Jeep) has familial ties to New Mexico. In 1977 at the age of sixteen, Tom was challenged and grew as a Rayado participant. In 1978 and 1979 as a Ranger, Tom hiked with a guitar strapped to the back of his Kelty backpack, and immersed himself in the solitude of hike-in days and the can-do spirit of the Philmont community. In 1980 as a Program Counselor at Beaubien, Tom learned great music from his peers and via the music scenes of Red River and Taos, NM. In this episode, Tom shares stories of gumption and spirituality, as he encounters momentary blindness and hustles to help a hypothermic participant off of Mt. Phillips. Today Tom is a professional musician, playing gigs, recording albums, and continuing to give back to the Philmont community in numerous ways. Tom, thank you so much for sharing your stories and your insights, it was a pleasure. Join Tom on Saturday, March 13th at 7pm Mountain, 8pm Central for his Spring Philmont Songs Concert. You can listen and participate live on Facebook, or via Tom’s website: tommunch.com/online-concerts.In this episode Tom mentions:Solano’s Boot and Western Wear store in Raton, NM The song that Tom recites at the end is Mist Covered Mountains, by Mark Knopfler.

Can something good be passed on? I am a believer, yes it can. This is a memory of my father and his 1941 Willys Jeep. I had a harrowing experience when I was a small child with my dad, the Jeep and a pair of red canvas sneakers. Wow, the details I can remember from being a small boy, but I can’t remember to close the toilet seat lid. Just ask Alice.

In unserer Mini Serie zu den Ur-Vätern der Geländewagen sprechen Ron, Frank & Oli nach dem Willys Jeep in Folge 25, heute über den Landrover der ersten Serie. Dieser robuste Brite, den Rover speziell für die Landwirtschaft nach dem zweiten Weltkrieg entwickelte ist der Begründer des AWD Erfolgs von Rover, der erst vor ein paar jahren mit dem Auslaufen der Defender Produktion ein (vorläufiges) Ende fand. Wie immer findet ihr weiter Inforamtion auf unserer Webseite, unerern Social MEdia Kanälen auf instagram, Faceboo und Tiktok unter @classicpodcars

Ron is back. Nicht nur nach seiner Kreuzband OP, sondern auch mit seinem Wunschthema, dem Willys Jeep! Der robuste Allrad-Klassiker ist die Großmutter aller heutigen Geländewagen. Als "Weckwerfartikel" im 2. Weltkrieg von der US Army entwickelt, hat der "Schuhkarton" (O-Ton Frank)viele Generationen von Geländewagen nach ihm inspiriert. . Frank, Oli & Ron diskutieren in der 25. Folge ihres Oldtimer-Magazins wieder in der Classicpodcars Stammbesetzung bei einem Glas Silvaner über diesen selten gewordenen Oldtimer, den viele eher aus der Fernsehserie "M*A*S*H" kennen, als von der Straße her. Und, wir wollen nicht spoilern, aber Ron hat die kleine künstlerische Pause sichtlich gut getan, denn er sprüt vor Elan und brennt ein wahres Feuerwerk der Wertschätzung für diesen kleinen AWD ab! Doch, überzeugt euch selbst. Das sieht man allein schon an der Akribie, mit der er den Willys als Modellauto insziniert hat (vgl. Foto). Wir freuen uns über euer Feedback, besonderns über konstruktive Kritik oder, besser noch, Lob! Gebt uns ein Like ❤, 5 Sterne bei itunes und teilt den Link in eurem Freundeskreis! Ihr findet uns nicht nur auf https://www.classicpodcars.de sondern auch auf Instagram und Tiktok unter @classicpodcars ...

Aaron Robinson is the Editor-at-Large of Hagerty Magazine, the beautiful bi-monthly publication available to Hagerty 'Drive Club' members. Lyn Woodward is a journalist and presenter for Kelley Blue Book. These two went to the 75th Anniversary of the Normandy invasion and brought home a Willys Jeep! We also talk about the "original" Safari cars, and Matt reviews the Amazon Prime movie "Framing John Delorean" This podcast is available as a video! Get it at: https://youtu.be/VfLg-MhJn-kFollow us! @TheSmokingTire; @ZackKlapmanFollow Them! @AirRobinson; @Lyn__Woodward

Aaron Robinson is the Editor-at-Large of Hagerty Magazine, the beautiful bi-monthly publication available to Hagerty 'Drive Club' members. Lyn Woodward is a journalist and presenter for Kelley Blue Book. These two went to the 75th Anniversary of the Normandy invasion and brought home a Willys Jeep! We also talk about the "original" Safari cars, and Matt reviews the Amazon Prime movie "Framing John Delorean" This podcast is available as a video! Get it at: https://youtu.be/8CVbIcGbMzgFollow us! @TheSmokingTire; @ZackKlapmanFollow Them! @AirRobinson; @Lyn__Woodward

There's been lots of talk lately about why brands should think like, and even become, media companies. But how do you actually build a media company? This week on The Inbound Success Podcast, Frank Gruber shares the story of how he created Tech Cocktail and eventually transformed it into TechCo, a startup-focused media company that was recently acquired. From how to develop and grow and events business to the best way to build a robust content engine and strategies for building an audience, Frank covers in detail the strategies and tactics he used to transform TechCo from a scrappy grass roots network of startup founders into a thriving media business. Listen to the podcast to learn more about Frank's journey with TechCo and what he advised the big brands that he consults with today on when it comes to thinking like a media company. Transcript Kathleen Booth (Host): Welcome back to The Inbound Success podcast. I'm your host, Kathleen Booth, and today my guest is Frank Gruber, the founder of Established as well as the founder of TechCo. Welcome Frank.  Frank Gruber (guest): Thank you, thanks for having me. Appreciate it.  Frank and Kathleen recording this episode Kathleen: Yeah. For those people who are listening, I have been chasing Frank down for weeks if not months to get him on this podcast- Frank: Sorry. Kathleen: -because, selfishly ... No, no, no. It's worth the wait. Selfishly, I have been wanting to pick your brain because you are somebody I met several years back in a networking group and in the time since, you grew TechCo quite a bit as a media platform, exited, and now you have a new company. But the reason I was excited to interview you is that I'm at IMPACT, and really, my main focus is transitioning us from an agency-first brand and business model, to a publisher or media company-first model. There's so much I want to learn from you and I'm super excited to dig in, but before I do that, tell our audience a little bit about yourself and your background and how you came to be where you are right now. Frank: Sure. Yeah, sure. I have kind of a product background to begin with. Years ago, I was doing product development for bigger brands like AOL and Tribune - a lot of it very content driven. I got into content and was one of the really early bloggers out there and had a site called Somewhat Frank and was a first contributor for Tech Crunch and then started a company called Tech Cocktail. The whole idea behind Tech Cocktail was to better connect and amplify the local communities that were out there. As you saw a rise of these different communities where there were startups happening and not a lot happening to kind of tell the story. So more or less, I started doing events, which turned into an online component, where we started TechCo and we grew that audience over the last decade from zero to millions of readers all around the world. Then, just recently, this last January, it was acquired by an international publisher. So, it's been quite a journey. A decade "instant success" or whatever you want to call it. Kathleen: Right. Frank: Along the way there was a lot of ups and downs and, obviously, we learned a ton because we were really pulled into the direction that we went, because it really started as very much a grassroots thing, and side hustle for me, because I was doing website development for AOL and Tribune, at the time. So yeah, here we are now, and I've kind of transitioned out of TechCo, and that's kind of running, and continuing to grow, and I've got a new company called Established, which is more or less helping brands with innovation slash startup programs. Helping them to better connect and create that innovation which is tough to do internally at big companies, and so we're helping kind of take some of the tools that we learned ... tools, and kind of lessons learned from building a media company, and taking those things, and now putting them onto a bigger stage with some of these larger brands, and helping them along the way, too. So, that's what we've been up to. Kathleen: That's great, and what I was particularly struck by, when you and I spoke about doing this interview, was that we're kind of navigating two different sides of the same coin. So in my case IMPACT has a long history as an agency, and we're trying to build this media company, and now you're really transitioning into an agency model. I think if we met in the middle, we would have the Wonder Twin powers. Frank: That's so true. And it's funny, I mean it's such a convergence right now, and that's what we started to see when we were at TechCo, we were actually behind the scenes, doing more or less agency type work, for brands. And some of those clients we were able to continue to work with, with Established, you know, the folks that acquired TechCo wanted to continue to grow that media component, not so much muddy the water with the different components of creating a, more or less a consultancy, plus running and growing a media company. It's interesting. We're seeing that across the board. You're seeing agencies acquire, or grow, media arms and vice versa. So I think it's really interesting to see, and now we're trying to help some of those bigger guys, now, with the different tactics we learned along the way. Kathleen: Yeah, in our case, we were very much inspired by the two Joe Pulizzi books, Content Inc. and Killing Marketing. Joe was the founder of the Content Marketing Institute, and he's written these books and Killing Marketing is about why you should actually start as a media brand, kind of like you did, and build an audience, and then you're audience will essentially tell you what your product should be through the feedback you're getting. Frank: Yeah. Kathleen: Yeah, and if you create products that come out of that feedback, you're almost guaranteed to succeed. As opposed to the other way around, which is the way most of us do it, where we build the products, and then we're like, "Well geez, now I need to build an audience," so I thought that was pretty interesting. Frank: No, it's so true, it's more or less ... that's how we believe, too. So we started by hosting events to showcase startups all around the country. And we, at one point, were doing 100 events. It's very much a grassroots movement, where we gathered hundreds of thousands of people together, over the course of a year, and more or less we were building this groundswell. And that was our Petri dish of people that we could just send and say, "Okay what is our next thing?" That's how it kind of turned into a media company, is we started producing content, and going that direction, and so I can totally see that. It's all about building that audience, and once you have an audience, you're able to do a lot. You can build a media company, or you could build a product, or you could offer other services, or whatever it is you're trying to do. That's the thing. Bottom line, we all had the opportunity to do that. Whether it be through this, or through a podcast, or through an online blog, or whatever. Kathleen: That's so true, and that's what we're telling all of our clients, is that you need to think like a media company to really be successful at marketing. It's kind of table stakes now. Frank: Right. From Tech Cocktail to TechCo Kathleen: What I would love to do is rewind the clock back to the very, very early days of Tech Cocktail, and I want to start just by asking how did you get people to these events? If you're starting with events, the holy grail is butts in seats, whether those are real seats, or virtual seats, or what have you. But, especially because you did events in different cities, how did you get that word out, and what was your grassroots engine? Frank: Right, yeah. So I think to begin with, it started very simply as a local thing. It was Chicago, and D.C., and then a couple other cities, and that was it, and it was really focused on getting that local word out. For that, we were leveraging our own networks. This is 2006, 2007 timeframe, so if you think about it, there wasn't the social movement. That was just the beginning, right? Of Web 2.0, and the social movement, so ... haven't heard Web 2.0 in a while. So more or less, we were leveraging that wave to be able to get the audience to come out, and so, yes it was a lot of little things, like blocking and tackling, or whatever, but also it was the opportunity now, that there were only a few people on Twitter, and there were only a few people using LinkedIn, and there were only a few people using YouTube, and some of those other technologies, and we leveraged those to grow an audience organically. And so I think that's how we started. Once we started getting into the situation where we were actually doing events all over the country, there weren't those advantages ... 'cause at that time, I think that was an advantage, to use those tools, and obviously time's moved, and things change, and so we had to continue to be flexible, and change as well, and so we started leveraging email as well. We started a big push towards notifying people via email newsletters and things like that in their local area. So, very hyper local about the next event that's coming to Detroit, or Denver, or whatever. I think that was a big part of our success as well, was we were able to get to people's inboxes, and I still feel like that's one of the number one places that you connect with people. Even with all the Snapchats and the Instagrams, or whatever, out there, I think that email's still pretty powerful. And so I think that's what we were able to leverage. And then also, just connecting with our networks, and being able to do the, "Hey, we're coming to town," every time we did it, and kind of connect with the right people.  I think where it got really difficult was when we started to do back to back to back. We were literally at one point doing events every single week, maybe sometimes in different cities. Kathleen: Wow. Frank: And that got to be tougher, because it's harder to duplicate the efforts, even if you create systems or whatever, you miss things, right? You can't do the same kind of VIP treatment that you would on every single event, and that's where it got really difficult. And we learned from that, so obviously scaled it back, and continued on our efforts on the online side. But, we also learned that as that was happening, everyone was creating spaces. Like there was now hubs in every market, like the 1871s in the world popping up, and accelerators in every single market, which didn't exist 10 years ago. And so all these different places were already converging people, and so the point of bringing the events together, and bringing people together was to create that convergence, and create the collisionable moments that happen and there's still a need for certain kind of events that connect people, but it was becoming table stakes, in that there was stuff happening everywhere, so we started to scale back the events, and really push towards the online component, when we saw that happening. And I think it was the right move for us, and ultimately, we were able to move all our offline events into an online program called Startup of the Year, which we're actually still running, to better showcase startups from all around the country. Kathleen: Now is that, that's an awards program? Frank: Yeah, it's a program that tries to find the most interesting companies all over. It's very inclusive. We look for really diverse startup founders, as well as teams, and geographically diverse as well. So yeah, it was basically our kind of community slash events program, that we were doing forever as Tech Cocktail, and we rebranded as Startup of the Year, and we're continuing to push ahead with that. It's about a ten month program. Kathleen: And how do you identify those startups? Do you have a network, or are they applying? Frank: Yeah, so they're applying. It's a little bit of everything again. So similar tactics, in that we were leveraging emails before, we're still now leveraging emails. We were able to continue the email focus from Startup of the Years past, as well as our personal networks, as well as reaching out to different local community leaders. We're part of something called the Startup Champions Network, which is basically ecosystem builders in every market, and we partnered with them, as well, and more or less, trying to find those local community leaders that can help spread the word is a big part of it, but also, we're still leveraging social. There's certain components of social that work really well. Some that we used in the past that worked great don't work as well anymore. It's interesting to see that trend. We even saw a trend in things like Facebook, which for a long time was driving a significant amount of interest, and whatnot, and engagement, and now it's gone to pay. You can't really get anything found unless you pay, and so that's totally different. Think about when we first started using Facebook. It wasn't that way. Things bubbled up and you were able to find things. Now the first thing they offer you is, "Oh, would you like to boost this?" You know? And you're like, "Well, no! I posted it, I thought that was all I needed to do!" So now you're seeing more people throw more money towards that effort, in a really strategic way, too, there's even companies that do it. I don't know if this is a thing you want to talk about or not, but there are literally companies that are paying for the demographics that they want, by leveraging companies that will get it for them via paid advertising on Facebook. So, you're a media company, and you wanna connect with the millennials of the world, you can literally pay your XYZ company, I'm not gonna name names, to get that exact traffic, and pay them thirty grand a month to do that. So, very eye opening. To me, I started to realize, there is just nothing pure in this world anymore. Literally. Kathleen: So true. Frank: Everything's pay, so it's funny to see that, and it was kind of a big lesson for us to learn, 'cause we were very organic in our growth and promotions and everything, and started to realize that, "Wow, there's a lot of people paying for this." Kathleen: No, we always say marketers ruin everything, and I think it's really true. So, going back one more time, you mentioned you had all these events in different cities, and you were leveraging your personal network. So did you actually have either team members, or brand ambassadors in these different locations? How did you handle covering all that territory? Frank: We didn't. We didn't have people in each market At first, we would literally go around the country, almost like touring, to each city, and as before we did, we'd reach out to anybody we knew in that local market, and connect with them ahead of it. And that worked for a while. Then once we started get the point where we were doing events in a ton of cities, that didn't scale anymore, so we basically created an ambassador network, right? We created a group of people, locally, that were our eyes and ears on the ground, carrying the, at the time, the Tech Cocktail, then TechCo flag, and continued to basically help create the events, get the excitement around them, and get people, obviously, to attend. And so we had some great brand champions in Albuquerque, and Boise, and all these different, Detroit, all these different cities along the way, and that really helped us a ton. At this point, to be able to scale to every market, and have people locally, I mean you need ... first off, you need a Groupon or LivingSocial sized sales force, when they were at their peak, right? When they were literally selling locally to be able to host these events to get them to be covered. And then you also need the other side of it, which is the marketing side, to get people to know about it. So, I think that wasn't, for us, scalable. We hadn't raised any funding to do that, and we didn't raise funding for quite some time, actually. We boot strapped for six years, and eventually took funding, and that's when we were able to scale it a little bit more, but we felt like that approach of having local people on the ground that were full time people, was just not a scalable thing for us. It's just too capital intensive. So we started with, okay, we've got a head of marketing slash events that then would manage of an army, more or less, of our ambassador network. And then that's kind of the approach we took. Some markets worked great, others didn't. I mentioned some of the high, like shining stars, and already some of the cities that did great work, and some, they did great for a while, then they got kind of pulled in, because of life, and work, and everything else, and so we had to continue to try to find their backups, right? And continue to refresh that network, which ultimately was a full time job, because you were constantly trying to find and refresh, people are changing roles, and having babies, and moving, and doing all these things all the time, and so it was difficult to keep a hold of, unless you had one person, or two people, working on that continuously. More or less community development, right? And continue to manage it. Kathleen: Right. And how did you structure that brand ambassador program? Because I would imagine that there has to be something in it for them, otherwise you can't really rely on them. Frank: Well. Kathleen: Any advice there? Frank: No, we tried everything. Every kind of setup you could. Because we didn't know. We were going into it blind, like, "How do we scale this? How do we get people on board, and continue to maintain the heart, right? And in it for the right reasons, right? So we struggled a little bit, to try to figure that out, and we tried a number of different attempts, and ultimately ones that worked the best were ones that just wanted to do it because of the good of the community or whatever. It's hard to find those people all the time. Especially in every market. And the ones that were doing that were now ... things started to be created, new things. So all of a sudden there was startup weeks, and there were startup weekends, and there were XYZ, whatever, meetups. So people that were those doers started to get consumed with all these things, and so we were, in some markets, we were really early, and others we weren't, so more or less we had to figure out, "Okay, what's the carrot that gets these people motivated and want to be a part of it?" And in many cases, the ones that were our best were just in it for the love of their local community and wanted to do the best thing they could. We actually started a pay model, where we literally were paying. "Okay, you go raise the money for it, and keep it. We don't care." We just wanted to do the event. So there was all these different challenges with that program, because we iterated and iterated and iterated, and interestingly, we ultimately, at the end of the day, said, "Okay, do you want to continue to do this kind of thing? We're not doing events anywhere all around the country, like we were, anymore, so if you want to continue to do it, do it, if you don't, that's okay." And it's funny, the ones that were in it for the love of the game, continued, and the rest were like, "We're done," kind of thing. And that was okay. We turned everything to an online competition, with a big culmination event at the end of the year, called Innovate Celebrate, which is coming up here in Boston in October. So things change, we had to continue being flexible. We did this for over a decade. So, if you think about what has happened- Kathleen: Yeah. Frank: There's no iPhone when we started. Like, think about that. Like ... it's nuts. And so, it wasn't that long ago- Kathleen: It's amazing. It's amazing how much it's changed. Frank: Right. Exactly. So- Kathleen: Yeah. Frank: This was like, at the beginning, a place of convening people, and then ultimately, that got created by a lot of different things, you know, with the different social networks, and different mobile apps, and everything else. So, we kind of continue to evolve, and we had to as we continue to grow. Kathleen: Now, let's just talk a little bit about the online media platform because you really built out a publisher site, or at least that's what it looked like from the outside, 'cause I spent some time on the site. There's a lot of great content on there. Can you talk me through ... You mentioned how you started. You started recognizing that people were creating spaces online all the way through to what it became. Frank: We had our own team to begin with, right? To begin with, we were writing all the content. At one point early on, 2010, up to ... we started in '06. So up to 2010, I was even writing up to five articles a day, which ... That was right when we first started doing it full-time. It took a while to be a full-time thing, and then we started ... remember hiring our first editor because I was like, "I need help managing all this." And then that turned into, "Okay, we need more writers." And at a certain point we had 10 or so writers and editors doing their thing and covering a lot of content and producing a ton. But then we realized like, in the media space, it's never enough. Even if you're a very niche publication, you still ... We got kind of pulled into from the offline events piece where it was very sponsorship driven, we got pulled into, "Okay. Now how do we generate revenue online?" Right? Because we're now doing most of our stuff online. And so, yes there's Google advertising, and there's all these different components out there that you can do to kind of generate revenue, affiliate is one of them. All that stuff is very driven by numbers. You need to have an audience - a huge audience to be able to make it work right. Or a very niche audience that is looking for exactly what you're offering. And so our content was so spread across startups, and innovation, and across cities, right? So it was very broad as far as that goes, but very much focused on innovation and tech. And there's a lot of that kind of content. And so, we were trying to really differentiate in the local space, and so, in the local space we were trying to continue to cover these things as the heartbeat in a lot of the local communities. Anyway, long story short, we got pulled into content and content marketing. And so we started to work with different larger brands that we were working on, on the offline stuff in the events, and they were like, "What else do you have? What else can you offer? And how could we reach a bigger audience?" And so we started working with them on some of our first content-marketing pieces, and didn't even know what it was at first ourselves. We were just like, "Well, we're going to just start writing the content, and it'll be brought to you by you, and it's gonna be similar content, but it'll be about this topic or whatever topic we decide, and we can do a whole series." And I still remember some of the first meetings with our team like, "What are we gonna do? How much are we charging?" But we figured it out, right? So we figured out what we should do, what's kind of the going rate, and ultimately, we were able to work with a number of bigger advertisers that we already worked with on events, and continue to extend that relationship online. And it turned into yearly contracts. In some cases it started as like, "Okay, here's a 10-article series for X amount." And now it's like, "Okay, now we're going to do a full year of content about this." We'll kind of space it out. And at one point, I think we had one that was like 54 articles. I'm like, "Wow. That's amazing. That's a really long deal." So, it was exciting and that's kind of the direction we ended up and ended up going, and we learned a lot about that along the way. But what we learned also is that, even with that, you're continually under this gun of how do we show metrics? So we had to find a metrics tools that showed not just like page views, engagement, and a lot more ... the answer if you're not CNN.com or something like that, right? Like we were trying to compete in so much space with them, as well as even some of the social networks are doing similar things than ... Basically, we were competing with everyone for attention, right? And so, but this was very niche kind of content. So more or less, it was a game where we always had to get bigger and grow and grow and grow, and we leveraged a lot of tools. Facebook was one of them. Twitter was one of them to begin with. I think one of the hidden gems out there is Flipboard. I don't know if you're familiar with it. If you're doing content, you should be on Flipboard because it can really engage a lot more users that don't even ... you may not even realize they're out there. Everyone's on their phone all the time and they offer really great interface to flip almost like an RSS reader, but a beautiful interface. Kathleen: Yeah. Frank: There's a lot of tools like that, that are out there that we kind of continue had to evolve and find because as you continue to grow, you always are trying to find more eyeballs, more or less, and as you try to compete with the larger folks out there. Kathleen: So you talked about how you were going to be able to demonstrate value to your sponsors and your advertisers. Frank: Yes. Kathleen: And kind of the different metrics that are out there to measure that, and I'm curious, when you would enter into conversations with prospective sponsor advertisers, what did those conversations revolve around in terms of, hey, this will be a successful partnership if what, for them? Is it if we get X number of leads, or was it engagement, or was it page views? What were those companies looking for from you? Frank: It was a mix, and that's we, we worked kind of backwards. So based on goals. So a brand may want to just have a great series of content out there about personal branding, right? And they wanted that because it was in line with the campaign that the were doing. Right? And so we worked backwards, like how do we create great content that fits our audience, that resonates well, is going to get great engagement? And we created a whole content calendar around how that would work. And then that's what we would present. Like, "Okay. This is what we're gonna do. This is what we think's gonna work. And it's gonna tie back to your campaign which is all about personal branding because that's your latest campaign or whatever." And that's just an example, but you get the idea. So then in the bottom of it, we would say, "Okay. This is brought to you by XYZ personal branding, blah, blah, blah, and link back if you want more information." So obviously those links were important to the brands, but at the end of the day in many ways, the minute that they're reading the content, and if there's some way that ... Sometimes we would incorporate the brand that were actually the sponsor of that content, and a lot of times you wouldn't, though. It just felt like we didn't need to, right, because they were already included in this brought-to-you-by kind of capacity. So, it just depended on what they were trying to do. We didn't love doing the content marketing that was to drive leads to a lead-gen form kind of thing like that as much. It was harder to do. Harder to measure. The audience that we were getting weren't sure if they were going to do that or not. It depended, you know. And we didn't want to be held to like, "Okay. We need to get XYZ brand to get this many signups," right? Or whatever. That made my heart race just even talking about it, like, I don't want to. Because ultimately, the minute we put that out there, we wrote that content for them about that specific thing or about that whatever it was, we already wrote the kind of the advertisement content for them in some ways. It wasn't. I mean, it was great content regardless, but we wrote almost like the advertisement piece if you were looking at it in line with like, "We're going to create a commercial," right? Well, the commercial is the content at this point. And we already created that for them which has value. So that's where, as a smaller, you know when I say smaller, we still had millions of readers, but smaller compared to the TechCrunches of the world or maybe CNN Money, or I don't know what their traffic is, but ... or Box. That's a good example, right? Verge. But they've also raised millions of dollars, like hundreds of millions of dollars. We did not. We raised two and a half. And so more or less, we were trying to compete in that same space, and the way to work in that space was more or less to add as much value. So we were trying to create the content, and then offer them the content to use. Like, if they wanted to use the content on their own site, they could feel free. We don't care. It's great. So we were almost like, in some ways, a content agency for them, and doing that allowed them to then use it in other ways. It tied in with the campaign that they had. They were getting online traffic and awareness from just being out there on Tech.co at the time, and then more or less, it was a better offering than a lot of the other folks were offering. Kathleen: Now that's really interesting. So, you had these partnerships, and it sounds like what you were selling is you creating the content for them and then publishing it, but also giving it to them to do what they wanted. Were there cases where you had sponsors or advertisers who came and said, "We want to do a five article series, but we want to create the content and give it to you for publication?" Frank: We have, and we worked with them on that. And we would actually have obviously final editorial approval on everything on what it would look like, but in that situation, that was even difficult to us, if they were good writers, and had great content. A lot of them did. Frank: So, the tough part of that was when they didn't have great content. And that- Kathleen: That's why I'm asking. Frank: Now we had an awkward conversation to have, because you're like, "Well, this isn't gonna necessarily fit for our audience because the ... you know." So you kind of have to be up front and say, "Okay. We're going to have to rework this." And we did, and that was the only way we could get it published on our site 'cause it wouldn't make sense ... Not to mention, we were really focused on making sure everything that was on Tech.co was very authentic in voice, and didn't rub our audience the wrong way, because our audience was our gold, right? That was what we had, and had to offer. And so, yes they were paying for the content, but they also were paying for this very engaged audience globally. So it was a mix, right? So they were getting a little bit of, almost like a value-add for being able to leverage the content in other ways as well. Kathleen: Now did you have, for the non-sponsored content portion of your site, did you have outside contributors who wrote for you, or was it all staff writers? Frank: Yeah. When we started with a paid staff, we realized that that was really hard to scale faster and grow. We got to the point where like, okay, now we've got to like ... How do we grow from here to here? How do we do that quickly? And so what we did, we started our contributor network which is similar to our ambassador network, but it was online, and it was writers. And so, we ... I don't know if you want to call it a mistake or whatever, we opened it up very quickly, and said, okay. We're going to put it out there, and got thousands of people to apply. We had so many writers, we didn't know what to do with them. And so then we had to reign it back in, and I think at the end of it, they don't have a contributor network anymore at TechCo because this is a lot to manage. Like now you've got a whole group of people that you're managing, and they're constantly asking about, "When is this going to get published," and "How is that going to go?" And you're going back and forth. So we had a whole team that managed that component of it. We had about a hundred and something writers at the end which were really solid and we could kind of depend on. And it would also go in spurts, kind of similar to what I was saying with the ambassador program. Some would write for a long time, and then all of a sudden, life happens. You know? And now they're like, "Well. I gotta take a break for a second." But these were all unpaid writers. They were doing it for the love of the game, to have bylines out there, and to be able to contribute. Some were local focused, some were national focused, some were focused on just the thing that they're really good at, and some were even about brand marketing and things like that. It just depended on what they were interested or excited about. And so, we accept a lot of contributors, but one of the things we had to watch out for is fake people, actually. We had a fake people problem, and I think the Internet does. It's still, in this day and age there are ... I don't know how many times you get these, but I get some random Facebook friends lately, and they're not real. You can go back and trace it. They're using someone else's picture. We've had people use other peoples' pictures. We've had people ... You know there was a lot of that kind of stuff happening, and we basically had to really hone that network into, "Okay. We're going to get on a Skype call with you, and find out if you're real." And we're going to have to pass that test, and then work with them to make sure that these are all real. And that was a lesson learned, and obviously we quickly removed any of the content that we found was not real. Kathleen: Yeah. It's interesting. We're in the early days of creating a contributor program, and definitely learning as we go. We have some contributors who are just rock stars. They're great writers. They're super reliable. And then we have others who are really smart but maybe take more handholding to get their articles to the point where they're ready for publication. And so, I've been working with my head of editorial content on how do we ... Let's look at the value we're getting vs. the time we're putting in, because in some cases it's just not worth it. Frank: Right. So the company that acquired TechCo, they did that analysis. The company's called MBF Global. Great company out in the UK. If you haven't heard of them, they're growing like crazy. And more or less, they were trying to build this media arm, and that's why they acquired TechCo. But they did that analysis, and they're like, well, it doesn't make sense. Right? We're going to be going in this direction, and we know what direction we're going to go in. It was a staff of people managing that from our side. We looked at it, as a funded company, and our goal is growth, right? Continued growth. And the best way to do that in the most capital-sensitive way, was to do it this way, right, and have these unpaid contributors that we're managing vs. having ... If we had to pay 100 contributors to write for us, that was just not the move to do. And so, it just made sense. And so I think, it just depends on your situation. If you have the time and effort, and you want to be able to do that, manage that group, then it makes sense. And if your goals are growth. But if it's a specific voice ... 'cause you're going to have now a lot of different voices, and a lot of different opinions about what should be going out and what shouldn't. And we even had some that we had to kind of pull back because they were too critical about certain companies we liked, or brands that we ... These are not all op eds. Now in this day and age, with political stuff, we're like, "Whoa. We can't, we're gonna have to keep an eye on that stuff as well." So it does open up just a Pandora's box of things you need to watch, watch out for, man. Kathleen: Yeah. Now you mentioned that your kind of North Star was growth, and as a media company, I know I'm not telling you anything you don't know. Obviously growth is synonymous with audience size, subscriber base, like especially owned audience. Can you talk a little bit about what some of the most effective levers were for subscriber growth for you guys? Frank: Yeah. To begin with events, right? We were able to get folks coming to something and they were super engaged in their local community. They were super engaged with our brand. They were an army of people locally that loved, at the time, Tech Cocktail, and then TechCo, and they would come out anytime we shined the Tech Cocktail symbol up there like the bat symbol, right, whatever, right? We started offering a number of different things that would grow us that subscriber base. Everything from reports ... We had some of the first ever reports about accelerators, we ranked the startup accelerators out there, and that was kind of first-to-market thing. Now you'll see like Forbes, and some of these others, already doing that. It's been almost six, seven years now, or maybe even longer since we first put our first one out there. And so you're seeing a lot more folks do that, so that doesn't necessarily make for a great report anymore. But as we started seeing folks do that, we started saying, "Okay, what other resources can we offer?" And so we started really trying to focus on online resources that offered value outside of just the regular articles that we were putting out. And then obviously, we traded the resource for their email address, and grew our audience. So we did a lot. That was kind of our growth strategy after the events, because the events became really capital intensive and time intensive, and not able to scale. There's only 365 days a year. We can only do 365 events and keep our sanity. Yes, you could do multiple events on multiple days. We did it. It was insane. But I wouldn't recommend that, especially if you only have a core team of ... a smaller core team. So I just think that, in this day and age, if you do the online kind of resource play and offer something of value, you can actually grow an audience that way. I would even, today, say with the platforms that are out there, things like Instagram are a great place to start. In some cases, you don't even need a website. It's crazy these days. You could literally start with an Instagram account with a "subscribe" link in your bio, or something like that, and grow that way. You may not get as much traction. It depends on how good you are at Instagram. But ultimately ... 'Cause it's not like you're off every photo. You're like, "Oh! That's resource." No, it's not. It's just a picture. So, it may be hard to get people to go back. So, that's where it's like at the end of the day, if we could create something that was valuable to someone, so the exchange is a one-to-one? You know, information for your email? That's the best way to do it, in my opinion. Some other things? Events. Obviously, if you can do them in a larger scale. We did some large things in DC with ... I don't know if you remember Digital Capital Week. We did that festival for three years with iStrategy Labs. And that grew ... You know, we had 10,000 attendees. So, that grew an audience locally of support, that knew about us, and what we were up to, and follow ... Some of them, you know, joined in the file, the content that we were putting out after that? So, that was another kind of strategy. And then, I think, just in general it was a ... We were focused on doing things that would create a sharable moment, or a way that we could engage somebody later with some kind of a resource. I mean, really, that's what we were focused on at the end. And that the strategy, obviously, I'm not with TechCo anymore. I should mention that early. I've transitioned out. So, their strategy now, I don't know what it is, but it's different. And that's totally fine. So, more or less, I'm speaking from when I was with TechCo up until we sold the company in December of 2017. So. From TechCo to Established Kathleen: Now, you mentioned earlier that these days you might not even need a website to be successful. So, you've sold TechCo. You've now started Established, where you're advising bigger brands on how to leverage this media, or publishing approach, in order to grow. If you were to try to start this all over again today, in the world we live in right now, which is really different- Frank: Critical. Kathleen: ... how would you do it? And like, what do you tell your clients? I'm curious. 'Cause it is, it's a completely different game these days. Frank: It is! I mean, it's a lot harder, in my opinion. It's harder and easier, if that makes sense. It's harder because there's ... Back when we started, there wasn't as much noise. Now, there's so much. Like, there is so much content. I mean, not just talking about our kind of content, I'm talking about like you have to choose between Netflix and Amazon, and all these different producers. HBO has ... I mean, there's so much content. And we only have the ... We have the same amount of time. So, it's just really ... That's, I think, the struggle that we have now is, from 10 to 12 years ago, there wasn't as much. You couldn't get things streamed to your phone. And so, you're competing with everything now. And so, I think, that's the challenge. The benefit is, from now, is that there are tools that can help. There's a lot more tools that can help you connect with people. Everything from ... Like I mentioned, Instagram's a big one. I mean, I just started a Podcast as well. It's called, Somewhat Frank. I brought back my old blog, which was called, Somewhat Frank, and repurposed it as now the Podcast, Somewhere Frank, because my name's Frank. And I thought it was clever. Kathleen: I like it. Frank: And I can be somewhat Frank on that, right? So, anyway, long story short, you know, without it, I didn't start a site right away. I just started Instagram, starting growing an Instagram account, leveraged that Instagram for a while. And then now, I've got a site. It's kind of that one-two punch after you've got a little bit of an audience. And then, the other thing is we're working with different groups. Like we're working with a group down in Tampa that has an innovation hub, and we helped them with a launch recently. And it's called, Embark Collective. And we're helping them with content strategy and growth, and whatnot. And kind of what we started talking about at the beginning is you need an audience. So, you need to build your own audience, because you can't rely on the local media, or the national media, or whatever, to tell your story for you. You have to tell it yourself. I mean, that's the whole thing. If you create an audience, you can talk, you don't worry about what The New York Time is covering, right? 'Cause you've got this really engaged audience that is already following along for the journey. And so, that's what ... You know, that's the approach we kind of take. That's the approach we're taking with Embark Collective, and we're doing it in a way that's the voice that they wanted to get out there, which is very founder led, versus talking about ourselves, right? So, it's a little bit- Kathleen: Mm-hmm (affirmative). Frank: ... a trickier thing with that kind of a lead. Especially with a new thing, right? When you have a new thing, you kind of need to tell people what it is. I mean, we're doing it in a way that's like through others can be more challenging. So, I think that is the challenge now. It's doing it in the right way, and kind of sharing that message. Frank: So, to tell ... You know, I guess the bottom line is there's still these great platforms that allow you to grow, and we're continuing to watch that. There are ... I mean, if you really wanted to jumpstart it ... And I've even heard some of the great marketers out there tell people to do this ... You can buy an audience. It's nothing that we did at TechCo, but you can. You can get a jumpstart with buying ... whether it be Twitter handles, or Instagrams, or Facebook, or even websites, right? 'Cause now you've got an audience that's already going to a website. So, those are other options. Like I said, TechCo was very organic. We just grew it from the ground up with events, and then online. So, that's where I'm more comfortable with, and understand better. Frank: Another example would be ... Here, I'm in Las Vegas. It looks like I'm in a locker room. I'm not. I have little lockers here with our secret things. No, we don't have anything over here. Kathleen: I know I'm dying to know what's in those lockers now. Frank: Yeah. So, basically, it's just where we put like things we used to do at events and stuff. But that's not really locker. Anyway, yeah. In Las Vegas, there ... we moved out here because of the Downtown Project. And so, one of the things that we start working on with them, Downtown Project, was this project by the CEO of Zappos Tony Hsieh. He started this 40-million-dollar project, Invest in Downtown. And, more or less, we started bringing people out every month. And it was more or less like a little summit. And we'd bring people out, and show them around, as the backdrop being downtown, but the ultimate payoff was that you were actually meeting great people. And so, as an opportunity to kind of connect, but that turned into, well, you also learned about the downtown. So, that is one kind of ... If you're doing things locally, and you're trying to get people excited about what's happening in your local area, that's one example of the way to do it. It's expensive and very timely, or time intensive. Kathleen: Consuming? Frank: Yeah, consuming. Consuming because you're now doing, you know, you're doing VIP kind of treatment for a lot of different folks that are coming in from all over, and you're the tie touch. So, I wouldn't recommend that to everyone, unless you ... Or they wanna do a lot of that. So, I think it just depends on what your goals are, and what you're trying to do. But I do think ... I guess you asked me would I start a media company today? I don't think so. There's just so much right now. I think there's so many other things you could do that would ultimately have to do similar things to a media company, and you'd still get that ... But you actually have a little bit different product, right? So, I love media. I've been doing it for a long time. I used to build the media sites at Tribune, so I've got a huge background in media, and as well at AOL, personalized news, and whatnot. So, I love media and news. I just think it's ... There's so much of it right now, I think that it's hard ... It's a lot harder to break in. Kathleen: Yeah. Well, so many interesting insights, and I feel like you've been in the media industry during a fascinating time, because it really has changed so much over these years. You know, here on this podcast, we talk a lot about inbound marketing, which at its heart is really just about using content to organically draw your audience in, which is kind of what you talked about in the beginning between events and some of the original content you were creating. Kathleen's Two Questions Kathleen: As somebody who's been in the space for a while, I'm curious ... Company or individual, I always like to ask this question: Who do you think is doing inbound marketing really well right now? Frank: Yeah. And I ... While you were saying that, I was thinking about other media brands that have done it really well recently. So, I'm gonna answer that question, and then I'm gonna answer your question. So, one of the brands that has done an amazing job, and has gotten a lot of traction through influencers, and is doing content marketing well, is Cheddar? So, if you're familiar with Cheddar. They went kind of a online component, but now they're on like Sling and other places. So they worked on distribution. And I think that's still really ... Any company, whether it be a start-up in the media space or any space, distribution is still like the most under-appreciated/thought of thing. Really. I mean, distribution is such a big deal. And so, the founder came from kind of a background of HuffPost and some others ... media sites, and had relationships. So, built great relationships, and leveraged them to build, what is now Cheddar. I think a lot of folks look at that and like, "Wow! That's just magic." It's not. It's relationships. At the end of the day, everything we do is relationship-based, and so I think a lot of that, he's done a really great job with platform, and then ultimately turned to relations. So, they're doing a great job, and they're on your television set, they're on your phone, they're on all the different social channels, and they're able to leverage media. So, if I was to start a media company, I'd wanna start something more like what he did, which is video-based, and then like growing it versus typing content and all that kind of thing. So, that's that whole answer to that question. But to your question about who's doing a good job? I may get a lot of newsletters. Obviously, Gary Vee is a leader in the space. I'm a big fan of his, for a long time. Brian Solis. I like his stuff as well. But, ultimately, I think I only ... I mean, everybody gets so many newsletters. One of the newsletters that I say and believe continuously is this Fortune Term Sheet? I just couldn't think of the name of it recently. I was like, "What's the name of that? The Fortune one." It's basically startup news and updates about investments, things that are ... I'm kind of looking towards, "Okay, how do I continue to invest in startups? How do I continue to grow our investor community to grow into our startup of the year stuff that we're doing to continue to invest in those great companies all over? 'Cause there are great companies all over the country and world, that aren't finding the funding that they need. So, because of that, I'm more focused on that kind of content lately. And so, I've been really focused on this Fortune Term Sheet email that goes around every day, actually. So it's a daily email which, I mean, we all get a lot of emails. That's the one that I continue to read continuously? Kathleen: And what makes it so great? What is it about that that you like? Frank: It takes time. It's got a great roundup. It used to be ... It's kind of a space that, like a TechCrunch, Crunchbase should be in, or I don't know if they do have a newsletter. I should probably look. But it's that, more or less, updates about things that have happened in the space. So like, "This company just got funded by this," or, "This just happened here," or that, you know, so it's kind of that quick rundown, and it's bulleted, so it's not like I have to read like a ton. And it saves me time about everything that's happened in the kind of venture space. And, in some ways, not just venture space, 'cause it is Fortune. They're looking at bigger companies as well. So, see. So, that's one that I read a lot. I'm trying to think if there's any others that do a really good job. Mine are so focused more on startup piece stuff. Oh, one of- Kathleen: Yeah, but that's great. I love hearing about examples outside of marketing. Frank: Well, here's one that's not. And it's kind of just my own ... Like I guess it would be called like just ... I don't consider myself an auto enthusiast. I just like looking at cool things. I used to love Jetsetter. So, I used to love the newsletter they sent out? 'Cause it was like a vacation. You'd like see this amazing resort, and the pictures. And it was in this beautiful place, and you could take a second, look at that. And I would save those. It's just changed to a different model, slightly. They don't have the same beautiful emails anymore. And they were, I think, acquired as well, right? So, they kind of changed a little bit. But they, for a long time, were like, "Wow! This is my daily vacation from whatever I'm doing. I'm gonna look at this Jetsetter email, and think about, "Wow! Wouldn't it be great if I went to this, you know, Bora Bora- Kathleen: Right. Frank: ... this beautiful place?"" Kathleen: If I was sitting on the beach with a piña colada right there, right now. Frank: Right, right. And they were offering affordable ways to do that, right? They were selling the dream. Frank: One that's similar to that, and I'm not a car enthusiast, but I get this new one called, Bring a Trailer. And it's basically an auction site for automobiles. Like I love looking at old like FJ Cruisers, which are like the Toyota big trucks and whatever. And like they have Porches. You know, like they have tons of stuff on there. It's my daily escape from everything that's like the chaos that's happening in my world. And I just take a look at those pretty daily to see what's going on. Frank: So, those are the ... I don't- Kathleen: Oh, I'm gonna have to tell my husband about that, because he loves looking for old Willys Jeep, and- Frank: There you go! Kathleen: ... old, like classic pick-up trucks. Frank: Right. Kathleen: So. Frank: Right, yeah. So, you could find that on that site. You can set a little alert, and they'll send you an email when that happens. So, it's a little bit more on the product side but, at the same time, it's kind of a guilty pleasure, if I have one. Kathleen: Yeah, yeah. Frank: So, you know, you're living in Las Vegas- Kathleen: No, that's great. Frank: You really can't have any vices if you live here, so that's mine. I look at, I guess they'd be auto porn. I don't know what that is, but I get right into it. Yeah. Yeah. Kathleen: That's awesome. Well, I'm definitely gonna check that out. Kathleen: Now, the second question is, you know, you're somebody who's in the world of marketing. With digital changing so much all the time, how do you stay up-to-date? How do you educate yourself? Frank: Yeah. Well, I read a ton. So, I mentioned Flipboard. I have that on my phone, and I'm on there a lot. And to the point of like ... I mean you're just ... Like I just flip, flip, flip, and try to keep up with everything. And I have different channels set up about different components of marketing or technology, or business, or whatever. And sports even, 'cause I'm the biggest sports fan. Go, Cubs. But the other thing I do is I've a friend that worked in ... to try to keep up to speed there as well. I used to attend a lot of events. Once I started hosting a ton of events, you started finding yourself not going to as many events. But then you become like, "Well, I'm disconnected from all the events. Why is that?" So, I started more recently going to more things. Like we were in our group together. Mindshare, right? So, that was me getting out and trying to do more event-related things to meet other folks in the industry, or we would never connect like this, if I hadn't been in that. So, I think that's my new approach for that. There's other events that are kind of more intimate that I've been trying to kind of get to. But again, I'm not doing as much of that, and so it's more or less, you know ... Daily, it's just like keeping up with the updates that are happening. And, obviously, the more high-test stuff is actually getting out and connecting with people. Kathleen: Yeah. It's definitely like drinking from a fire hose, right? Frank: It is, but like you know HubSpot does their big conference INBOUND every year. It just happened a little bit ago. That's a great opportunity for trying to connect with folks that are doing it, doing inbound marketing, and things like that. There's others, right? And there's niches too. So like, I just came back from Denver Startup Week. I gave a fireside chat with somebody out there, but also there was a summit for this group we're part of called, The Startup Champion Network, so SCN. And so, they kind of piggy-backed on each other, and that was an opportunity to connect with more people that were there, and vice versa. So, I try to make those kind of more strategic opportunities, right, that make sense. And you can continue to really refresh and re-up what your learnings are from those different opportunities. Kathleen: Great. Frank: Okay. Kathleen: Well, I have like a million more questions I could ask, but I know you have a life, and so I'll let you get back to it. But if somebody wants to learn more about what you're doing, or has a question about what you talked about here today, what's the best place for them to find you online? Frank: Yeah, sure. I'm just at Frank Gruber. So, Frank rhymes ... Or Gruber rhymes with Uber, dot me. And you can actually just ... I think it has my email on there, but frank@ ... Can I say that on this? Or is this gonna get- Kathleen: Sure, yeah. Go for it. Frank: All right. So, yeah, just ... My email address is pretty easy. It's frank@est.us so- Kathleen: E-S-T dot us? Frank: Yeah. US. Kathleen: Okay, great. I'll put- Frank: You're gonna get E-S-T dot us. Kathleen: ... all those things in the show notes. Frank: Yeah, that's great. So, yeah. I'm just gonna get a flood of emails now, right? Kathleen: Awesome. Well, you'll probably get a few from me, asking all the other questions- Frank: Okay. Kathleen: ... I didn't get a chanced to ask today. Frank: Good. Kathleen: But no, this was great, and really informative, and- Frank: Great. Kathleen: ... I think for any brand that's thinking of becoming a media company, there were so many good tidbits in there about, you know, good ways to grow, and maybe not such good ways to grow? Frank: Right. Kathleen: So, I really appreciate the time you spent. Frank: Well, thank you so much for having me. I appreciate it. Kathleen: Yeah. And if you're listening, and you found value in this interview, please, please consider leaving a review on Apple Podcasts or the platform of your choice. Kathleen: And if you know somebody who's doing kick-ass inbound marketing, tweet me at WorkMommyWork because I would love to interview them. Frank: Great. Thanks so much, Kathleen. Kathleen: That's it for this week. Thanks, Frank.

It may be hard to believe but the historic Willys Jeep wasn’t created by an automaker but rather an independent manufacturer, that today goes by the name of AM General. As the only full-scale contract assembly facility in the U.S., the company currently produces everything from the military’s HUMVEE to the Mercedes-Benz R Class Crossover. Joining host John McElroy and his panel in studio to discuss his company and what it creates today is Chief Executive Officer Andy Hove.

It may be hard to believe but the historic Willys Jeep wasn’t created by an automaker but rather an independent manufacturer, that today goes by the name of AM General. As the only full-scale contract assembly facility in the U.S., the company currently produces everything from the military’s HUMVEE to the Mercedes-Benz R Class Crossover. Joining host John McElroy and his panel in studio to discuss his company and what it creates today is Chief Executive Officer Andy Hove.

I avsnittet "Spökpatrullen" träffar Lars Gyllenhaal äventyraren och författern Karl-Gunnar Nordin som rest genom Nordafrika i specialförbanden SAS och LRDG:s (Long Range Desert Group) fotspår. Karl-Gunnar berättar inte bara om de mytomspunna specialförbandens födelse och uppgift utan förklarar också hur man ska agera i en sandstorm och inte minst hur man kör en över 70 år gammal Willys Jeep hundratals mil genom Saharas öken (!).