Authentic Conversion For Online Health and Fitness Coaches

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Join Nicole Spencer, Founder of Authentic Conversion, who as a fitness pro herself, has started, built, and sold her own fitness coaching business, and now helps other health and fitness coaches do the same. The key differentiator… Nicole helps you grow and scale your online coaching business organically - using completely authentic marketing systems including powerful content creation and proven online marketing strategies that don’t rely on ads to get that content in front of your soulmate client. Whether you’re a seasoned online coach looking to scale, or a newer online coach looking to grow your online coaching business, you’ll want to tune in weekly as Nicole shares what she’s learned on how to create Brand Authority Online, and generate targeted leads online without expensive ads. Tune in weekly for new episodes about what works in building, growing, and scaling your online coaching business all organically! Ready for a head start? Get Nicole’s FREE “Fast Content Creation Formula for Fit Pros” guide at https://www.authenticconversion.com/fast-content-creation-formula_ and get started learning how to create engaging content quickly plus how to amplify your engagement online.

Nicole Spencer


    • Nov 14, 2024 LATEST EPISODE
    • weekly NEW EPISODES
    • 23m AVG DURATION
    • 197 EPISODES


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    Latest episodes from Authentic Conversion For Online Health and Fitness Coaches

    EP 197: Rebroadcast: Running a Holiday Promotion for Your Online Coaching Business

    Play Episode Listen Later Nov 14, 2024 20:42


    Ready to make the most of the holiday season in your online coaching business? In this rebroadcast episode, Nicole is sharing her tried-and-true strategies for running effective holiday promotions that attract clients and set your business up for a strong start to the new year. Drawing on her years of experience, Nicole will walk you through the exact steps for creating and launching a holiday offer that can be used any time of year, not just during the holidays.

    EP 196: Building a Coaching Business That Thrives in the New Economy

    Play Episode Listen Later Nov 7, 2024 26:35


    Today's topic should feel very relevant, whether you are new to navigating an online business or you have been around as a coach for a while and are experiencing all the changes. In this episode, Nicole shares helpful and actionable tips that will get your business to a place where it can last. You will learn about buyer needs, personal branding, qualities that are required from coaching, and more.

    EP 195: The Psychology of Today's Buyers: What You Must Understand to Stand Out

    Play Episode Listen Later Oct 31, 2024 26:11


    How do you thrive in today's competitive online market? In this episode, Nicole dives into the psychology of modern buyers and what it takes to stand out in the rapidly shifting online business space. You'll learn how to make the most of trusted strategies while adapting to new marketing trends that enhance conversions and drive engagement.  

    EP 194: How to Show Up for Your Business During Challenging Times

    Play Episode Listen Later Oct 24, 2024 25:17


    How do you keep your business running when disaster strikes? In this episode, Nicole shares her personal experience navigating the aftermath of Hurricane Helene while managing her business. She opens up about the emotional and operational challenges that come with running a company during a natural disaster and emphasizes the importance of staying committed to your goals even in the most difficult times. Nicole reminds us that we can still pursue success without taking away from others and that we shouldn't feel guilty for continuing to push forward.   

    EP 193: My Hurricane Helene Experience

    Play Episode Listen Later Oct 17, 2024 35:18


    In this episode, Nicole shares her harrowing experience surviving Hurricane Helene, which hit her community just weeks ago. She opens up about the chaos, fear, and uncertainty that followed. From losing access to the internet and data to witnessing acts of kindness that brought hope amidst the devastation, Nicole's story is one of resilience, gratitude, and the power of community.  

    EP 192: Rebroadcast - The Power of Leverage and Wrong Thoughts About Money

    Play Episode Listen Later Oct 10, 2024 24:24


    Is debt holding you back from starting or growing your dream business? In this episode, Nicole tackles one of the most controversial and often uncomfortable topics for entrepreneurs: leveraging short-term debt to create abundance. Sharing her personal journey, Nicole reveals how she built her successful online coaching business by changing her mindset around debt and overcoming self-limiting beliefs.

    EP 191: Why It's Harder to Get Seen Online and How Coaches Can Overcome It

    Play Episode Listen Later Oct 3, 2024 27:36


    Feeling lost in the crowded digital landscape? In this episode, Nicole tackles the growing challenge of getting noticed online and why it's harder than ever for coaches to stand out. But don't worry – there's still a way to create a thriving coaching business, even in a noisy space. Nicole explains why the online environment has become more competitive and shares how to weather the storm so that you emerge as a leader while others fall behind.

    EP 190: Utilizing Webinars & Workshops to Acquire Online Coaching Clients

    Play Episode Listen Later Sep 26, 2024 24:30


    Are webinars still relevant for acquiring online coaching clients? In this episode, Nicole shares why webinars and workshops are not only alive but thriving in the world of online coaching. She explains how this engaging format allows you to showcase your expertise, build trust, and humanize your brand. Nicole walks you through every step of creating a successful webinar, from developing impactful content to structuring the flow, marketing, and follow-up.

    EP 189: Email Marketing Strategy for Online Coaches

    Play Episode Listen Later Sep 19, 2024 23:52


    Are you struggling to build an effective email list or wondering if email marketing is truly dead? Spoiler: It's not. In this episode, Nicole dives deep into the power of email marketing and why it remains the most effective tool for driving strong results. Whether you're an online coach with underperforming emails or unsure where to start, this episode is packed with actionable tips to help you turn things around.  

    EP 188: Strategically Scaling Your Online Coaching Business

    Play Episode Listen Later Sep 12, 2024 24:47


    When is the right time to scale your coaching business? In this episode, Nicole dives into the strategic phases of business growth, from the initial launch to building, and eventually scaling. You'll learn how to determine when it's time to shift your focus from growth to scaling and why bigger isn't always better when it comes to the size of your business.

    EP 187: Solving the Right Problem in Your Coaching Business

    Play Episode Listen Later Sep 5, 2024 21:37


    Are you struggling to make progress in your business despite working hard? In this episode, Nicole dives into the crucial concept of solving the right problems—the key to real success. She shares insights on how business success is all about identifying and addressing the actual issues your clients face. Listen in to discover how focusing on the right problems can transform your business journey.

    EP 186: Becoming an Attractive Character in Your Marketing

    Play Episode Listen Later Aug 29, 2024 22:21


    Are you standing out in today's crowded online coaching space? In this episode, Nicole dives into the power of becoming the most attractive character in your business—the key to thriving in a competitive market. Your authentic persona as the CEO, coach and mentor is what will resonate with your soulmate clients. Listen in as Nicole breaks down how to establish yourself as an authentic and relatable figure in your marketing, helping you connect deeply with your audience, grow your business and achieve your dreams. 

    EP 185: Troubleshooting Online Coaching Client Compliance & Results with Hannah Mirwald

    Play Episode Listen Later Aug 22, 2024 30:06


    Are you struggling to ensure your clients' success and compliance in your online coaching programs? In this episode, Nicole sits down with Hannah Mirwald, Director of Operations at Authentic Conversion, to explore how we, as online coaches, can guarantee that our clients stay on track and achieve their goals. 

    EP 184: How to Take Action to Overcome Challenges

    Play Episode Listen Later Aug 15, 2024 20:38


    Keeping momentum up in the face of challenges is so important—especially now. The market has been on a wild ride over the last 12 months, and it has prompted a lot of conversations with clients about taking action and overcoming challenges. So, in this episode, Nicole will break down why being familiar with how you react to challenges is crucial, as well as what it takes to overcome fear and manage your mind. 

    EP 183: Your Online Coaching Business Magic Bullet

    Play Episode Listen Later Aug 8, 2024 17:36


    What Nicole will be talking about today is something we all need to know about: your online coaching magic bullet. That's the one thing that you can do to create any result, to make any amount of money you desire in your business. The truth? There is, in fact, no magic bullet and you—especially as a coach—need to be hyper-aware of this mythical entity and its presence in and around marketing, coaching, and the fitness world.

    EP 182: Copywriting Frameworks to Sell Online Coaching with Hector Gutierrez Jr.

    Play Episode Listen Later Aug 1, 2024 38:27


    Are you ready to elevate your content creation and stand out in a crowded market? Join us in this episode with Hector Gutierrez Jr., a businessman, instructor, and seasoned copywriting and content strategy expert. Hector brings a wealth of knowledge and practical advice, sharing his passion for storytelling. He reveals how to craft compelling narratives and the importance of starting with the problem.

    EP 181: Marketing + Business Lessons from Selling $25M in Coaching with Carl Allen

    Play Episode Listen Later Jul 25, 2024 38:37


    In this episode, we are thrilled to have Carl Allen, a renowned business acquisition expert whose expertise has helped countless entrepreneurs achieve their goals. He taps into the mindset required for business success, the importance of finding the right partners and mentors, and the value of investing in coaching and community.  

    EP 180: What to Expect When Assessing Results in Marketing and Selling Online Coaching

    Play Episode Listen Later Jul 18, 2024 19:04


    Setting expectations and measuring success are crucial for growing your online coaching business. Today's topic is a bit more advanced but incredibly important, no matter what stage your business is in. In this episode, Nicole discusses the significance of addressing the right problems, the value of external perspectives on your business, the power of consistency, understanding the buying cycle, and more.   

    EP 179: Brand Energy, Creating Impactful Content, & What Happens When You Do the Inner Work with Chloe Puff

    Play Episode Listen Later Jul 11, 2024 40:41


    What does it take to truly succeed in your business? Today, we're joined by Chloe Puff, who will be sharing insights on everything from mindset and inner work to client success and content creation. In this episode, Chloe emphasizes the importance of believing in your ability to make it work, why having a plan B can hold you back and the necessity of inner work for achieving success.

    EP 178: How the Inner Work Shifts the Outer Results with Monique Salazar

    Play Episode Listen Later Jul 4, 2024 35:28


    How can deep inner work transform your coaching journey? In this episode, Monique Salazar, a long-time student and now team member at Authentic Conversion, shares her inspiring story of growth and impact. Monique offers her thoughts on the power of aligning your work with your true self and the significant changes it can bring. You'll learn the importance of removing toxic influences, asking for support, and surrounding yourself with a supportive community.  

    EP 177: A Key Piece of the Winning Formula for Online Coaching Success

    Play Episode Listen Later Jun 27, 2024 21:13


    Today Nicole tackles a crucial topic: self-trust. Why is it so pivotal for online coaches and business owners alike? Because success isn't just about knowing what to do—it's about being aligned internally with your goals. In this episode, you'll learn why internal work is as critical as external actions. Nicole explores how cultivating self-trust can transform your mindset and empower you to take decisive actions toward your goals, without waiting for external validation.

    EP 176: Finding and Leveraging Your Super Power as an Online Coach

    Play Episode Listen Later Jun 20, 2024 19:36


    Do you know your super power? In today's episode, Nicole is going to share what it means to find your own super power and why it's so important. You will also get tips and insight on how to harness it for the good of both your personal and professional life.

    EP 175: Building Long-Lasting Client Relationships

    Play Episode Listen Later Jun 13, 2024 26:47


    How do you nurture and build long-lasting relationships with your clients? In this episode, Nicole is diving into why developing strong connections with your clients, team members, and business partners is so crucial. Every relationship in your business has a huge impact on your overall success. She'll share why taking care of these relationships should be your top priority, how to create trust and rapport, and why being a great communicator is essential for any business owner.

    EP 174: Developing Your Unique Coaching Methodology

    Play Episode Listen Later Jun 6, 2024 16:31


    Today's topic is something we spend a lot of time on with our clients—and it's a big deal! In this episode, Nicole will be giving you all kinds of awesome tools and tricks that will help you really understand what you need to do to develop your unique coaching methodology. From what it means to how to create it and carry it out effectively, she's laying it all out for you, so make sure to tune in.

    EP 173: Taking Calculated Risks to Build Your Online Coaching Business

    Play Episode Listen Later May 30, 2024 20:25


    Are you ready to take calculated risks to build your online coaching business? In this episode, Nicole emphasizes that taking calculated risks is essential for growth in any area, especially in business. However, she doesn't advocate for quitting your job and diving in without a plan. Instead, Nicole shares strategies for planning ahead, setting targets, and understanding opportunity costs to ensure you're ready to fully commit to your business.

    EP 172: Building Confidence in Yourself as an Online Coach

    Play Episode Listen Later May 23, 2024 23:57


    With so many coaches out there, it's easy to fall into the trap of comparison and imposter syndrome. In this episode, Nicole will share strategies to build confidence in yourself and your coaching programs. Listen to hear how knowledge and experience boost confidence, impacting every area of your business.

    EP 171: My Secret Weapon for Online Coaching Business Success

    Play Episode Listen Later May 16, 2024 18:58


    How can the power of visualization help in achieving your goals? In this episode, Nicole shares her insights on how visualization can be your secret weapon for online coaching business success. She explains the science behind visualization, explaining how the brain interprets imagined experiences similarly to real ones and how this technique can enhance your performance and motor skills. You will learn how athletes and high performers harness this technique to excel in their fields, as well as how incorporating visualization into your daily routine can positively impact your business and personal life.

    EP 170: Managing Finances as a Solopreneur

    Play Episode Listen Later May 9, 2024 18:59


    How hard is it to navigate the financial landscape as a solopreneur? In this episode, Nicole shares the essential strategies for managing your finances effectively as a one-person business owner. From understanding the practicalities of solopreneurship to the theoretical aspects of building a strong financial foundation, Nicole breaks down the importance of investing in your business and viewing money as its lifeblood.  You can find show notes and more information by clicking here: https://tinyurl.com/56tze2sw 

    EP 169: The Energies of Success

    Play Episode Listen Later May 2, 2024 18:05


    What does it really take to achieve success in business? Regardless of your goals, there are certain energies required for success, and Nicole is breaking them down for you today. It's not just about tactics and plans—it's also about mastering the energetic and mental aspects necessary for business growth. 

    EP 168: The 5 Things I Did to Get to $1 Million in Revenue

    Play Episode Listen Later Apr 25, 2024 16:13


    How did Nicole transform her business from zero to a million dollars in just 21 months? In this episode, she shares her timeless strategies for sustainable growth, emphasizing the importance of diversifying your tactics. Nicole's approach rejects relying solely on one tactic, advocating instead for a comprehensive toolkit of strategies. From attracting and nurturing clients to converting leads, she highlights the importance of building a strong foundation for long-term success. 

    EP 167: Using Video Content to Create Visibility Online

    Play Episode Listen Later Apr 18, 2024 23:12


    Today Nicole dives into the realities of building a successful online coaching business through video content. She challenges the belief that viral videos are the key to success, instead advocating for a balanced approach to marketing. With a focus on innovation and perseverance, Nicole provides strategies for aspiring coaches looking to make their mark in the digital space.

    EP 166: BECOMING: The 5 Potent Pillars of Aligning Who You Are So You Can Create & Receive Everything You Desire

    Play Episode Listen Later Apr 11, 2024 64:41


    Today Nicole is diving into a pressing topic: the journey to success and the transformative power of aligning who you are with your goals. She introduces the 5 potent pillars of aligning who you are so you can create and receive whatever you desire, offering insights into unlocking your true potential. Discover why taking action now is crucial for manifesting your dreams and the significance of authenticity in shaping your path to success.  You can find show notes and more information by clicking here: https://tinyurl.com/2dyvm5xp 

    EP 165: How to Think Like an Entrepreneur to Ensure Your Success as an Online Coach

    Play Episode Listen Later Apr 4, 2024 26:46


    Can having the wrong mindset derail the success of your online coaching business? Nicole thinks so. Today she explains why many entrepreneurs fail and examines the essential thought processes and actions necessary for success. She will share the common pitfalls that often hinder coaches and the importance of commitment, strategic planning, and a healthy relationship with money in overcoming these challenges. You can find show notes and more information by clicking here: https://tinyurl.com/mt5udfeb 

    EP 164: 7-Figure Online Coaching Business Blueprint with Under 10k Followers with Bre Miller

    Play Episode Listen Later Mar 28, 2024 63:48


    Joining the podcast today is someone who, after getting close to 6-figure months for a while, finally hit that 6-figure mark! Bre Miller is here to share her journey into coaching and how she got out of her head and into effective and decisive action. You can find show notes and more information by clicking here: https://tinyurl.com/wj3ek22x

    EP 163: Automation and Delegation in Your Online Coaching Business

    Play Episode Listen Later Mar 21, 2024 18:18


    When it comes to being an online coach, strategic alignment and timing are everything. Many coaches falter due to a lack of clarity on where to focus their efforts, leading to wasted time and energy. So, in this episode, Nicole stresses the importance of tailored mentorship (specific to each business's stage of development) and advocates for a sequential approach to business building. You can find show notes and more information by clicking here: https://tinyurl.com/mvv4wphk  

    EP 162: What to Expect on Your Entrepreneurial Journey As a Coach

    Play Episode Listen Later Mar 14, 2024 17:26


    What makes or breaks your success as an entrepreneur? In this episode, Nicole is breaking down the key elements you need to create a successful coaching business. It's time to get serious about learning, growing, evolving, and taking the right kind of action.  You can find show notes and more information by clicking here: https://tinyurl.com/5k9npkxz

    EP 161: Client Interview: Amy's Journey Toward $20k Months in Her Coaching Business!

    Play Episode Listen Later Mar 7, 2024 25:42


    Today you'll get to hear the extraordinary story of a coach who has recently reached new heights in her business. Amy has been on this journey for a while, facing lots of ups and downs along the way. In this episode, she shares her story and the lessons learned as she built her business to $20k months. You can find show notes and more information by clicking here: https://tinyurl.com/ye298sk7

    EP 160: Client Interview: How Inner Peace Consultant Dillyn Hoffman Created $20k Months in His Online Coaching Business!

    Play Episode Listen Later Feb 29, 2024 23:31


    Channeling your own struggles and triumphs into what you do can be an incredible blessing. Today, we're diving into how Dillyn Hoffman did just that, harnessing his personal healing process as a valuable tool that now helps others. He joins the podcast to share his inspiring story and what he did to succeed as an entrepreneur. You can find show notes and more information by clicking here: http://tinyurl.com/y524s9wh

    EP 159: Online Business Trends I'm Passing On in 2024

    Play Episode Listen Later Feb 22, 2024 26:53


    In a world where trends dominate the online space, Nicole challenges the notion of chasing short-term wins. Instead of the endless pursuit of mastering every trend, why not focus on building a sustainable online business? In this episode, she explains the value of timeless strategies focused on building genuine relationships and adding value, sharing why these are the keys to long-term success.  You can find show notes and more information by clicking here: http://tinyurl.com/vuw56fx8 

    EP 158: 2 Critical Qualities for Success as an Online Coach

    Play Episode Listen Later Feb 15, 2024 18:10


    Since the pandemic, we are seeing more and more people flooding the online space. So what can you do to ensure you succeed? Today, Nicole is going to share the two major (and rare!) qualities that are necessary to create success as an online coach. You can find show notes and more information by clicking here: https://bit.ly/3UFDQGd 

    EP 157: Dealing with "Market Saturation" to Succeed as an Online Coach

    Play Episode Listen Later Feb 8, 2024 24:09


    The coaching industry space is loud and crowded right now, so how do you stand out amidst a very saturated market? Today Nicole is re-broadcasting an important episode where she talks about how to deal with market saturation and succeed using some key stand-out methods. If you're feeling overwhelmed by all the competition out there and not sure how you can find your unique way to reach and serve the right clients, this episode is for you! You can find show notes and more information by clicking here: https://bit.ly/48SGtJ7

    EP 156: What You Don't Need to Be Successful as an Online Coach

    Play Episode Listen Later Feb 1, 2024 22:47


    What does it take to be a successful online coach? In this episode, Nicole is cutting through the clutter of misinformation and unnecessary trends and sharing her insights on what is truly needed to build and scale a successful online coaching business. You can find show notes and more information by clicking here: https://bit.ly/3SzFIz4

    EP 155: The Revised 2% Rule

    Play Episode Listen Later Jan 25, 2024 30:31


    Are you ready to embrace audacity and be unapologetically bold? If the answer is yes, then what's holding you back? In today's episode, Nicole delves into why she believes not just 5%, but less than 2% of the population possesses the courage to take the calculated risks necessary for achieving their aspirations. Embrace curiosity and venture into the unknown. Dare to be different—this is the key to realizing your dreams. You can find show notes and more information by clicking here: http://tinyurl.com/5f7tf5jd 

    EP 154: What Is Resistance + How to Overcome It So You Can Succeed in Your Online Coaching Business

    Play Episode Listen Later Jan 18, 2024 20:10


    Today Nicole dives deep into the concept of resistance, exposing it as the subtle saboteur of progress. In this episode, she explains the psychological and emotional barriers we unknowingly construct, hindering our journey to success. Listen in to discover the invaluable tools, routines, and strategies to push through resistance and unlock the path to your desired outcomes. You can find show notes and more information by clicking here: http://tinyurl.com/534bt6c2 

    EP 153: Establishing Your Coach Identity

    Play Episode Listen Later Jan 11, 2024 25:16


    Despite the loudness of the coaching industry, there is plenty of room for you and your business. In this episode, Nicole shares the secret to thriving in your coaching business—by doing it differently. Join her in exploring the crucial art of differentiation, carving out your unique identity, and clarifying the profound impact you want to create. You can find show notes and more information by clicking here: http://tinyurl.com/dybhafjh 

    EP 152: Client Interview: How Life Coach Alena Generated $43K in 4 Months in Her Online Coaching Business!

    Play Episode Listen Later Jan 4, 2024 28:29


    Alena, a seasoned Life Coach, shares her unique journey from mental health therapy to coaching, exploring the impact it has had on her and her clients. In this episode, she shares the creative dynamics coaching introduced to her life, emphasizing the importance of networking and clarity in communication. Listen in as she explains the role of consistency and trust-building when building your online coaching business, how she navigates the complexities of running a business while raising children, and more. You can find show notes and more information by clicking here: http://tinyurl.com/mr2n29u2 

    EP 151: Client Interview: Allison's Career Change, $18k Launch While Raising 2 Young Kids

    Play Episode Listen Later Dec 28, 2023 24:39


    Today Nicole talks to Allison, a former middle school teacher who, after 9 years in education, courageously transitioned to coaching. In this episode, she shares the challenges she faced, overcoming the fear of taking the plunge while balancing the demands of motherhood.  You can find show notes and more information by clicking here: http://tinyurl.com/bde42aew 

    EP 150: Disengage With This Phenomenon to Ensure Long Term Growth + Results

    Play Episode Listen Later Dec 21, 2023 21:10


    What is the biggest roadblock for coaches searching for sustainable and long-term success? In this episode, Nicole shares the reasons she believes momentum stops and success fades away, even when it seems you were on the right track initially. She describes the common tendency to halt practices that yield positive results, and the critical role of our thoughts and decisions in this process. You can find show notes and more information by clicking here: https://tinyurl.com/2rv3hfae 

    EP 149: Shift *This* To Change Your Business Results

    Play Episode Listen Later Dec 14, 2023 16:43


    In the pursuit of online business success, do you find yourself caught in a loop of effort without results? If your attention is solely fixated on problems, they're likely to proliferate. Nicole has a revelation that could be a game-changer: what we focus on tends to multiply. In this episode, Nicole explores the crucial balance between the law of attraction and actionable steps in entrepreneurship. You can find show notes and more information by clicking here: http://tinyurl.com/y2ajymb9 

    EP 148: The Right Way to Do Goal Setting for Online Coaching Success

    Play Episode Listen Later Dec 7, 2023 17:58


    With the year drawing to a close and aspirations for the future taking center stage, Nicole unveils a game-changing perspective on goal setting for online coaching businesses. Rather than delving into the intricacies of methodologies, Nicole shifts the narrative by focusing on a crucial aspect: timelines. In this episode, she challenges the conventional emphasis on long-term goals, contending that short-term objectives hold the key to success.  You can find show notes and more information by clicking here: https://tinyurl.com/322y38kn 

    EP 147: The Ideal Speed for Growing Your Online Coaching Business

    Play Episode Listen Later Nov 30, 2023 23:21


    What is the ideal speed for sustainable and long-term success? In this episode, Nicole highlights the importance of portraying a realistic yet aspirational perspective on online business growth. While rapid growth is achievable, Nicole shares that sustained, lucrative success requires playing the long game at every stage of your entrepreneurial journey. Building a business with enduring success requires establishing a strong foundation.  You can find show notes and more information by clicking here: https://tinyurl.com/2nbuu2uj 

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