Fitness Business Freedom

Who Is FRWhether you are brand new or a seasoned vet in the fitness industry, having a mentor will accelerate your growth. But, how do you know who to trust? Great question and we can not speak for others, but we will highlight a bit of our journey and how we consistently help fitness business owners win.Join us on today's episode to learn more about who Fitness Revolution is and how we became a driving force behind successful fitness businesses today.Thanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover:Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram

In this episode, Kelly talks to Joel Zayas and Derek Saffold, the founders and minds behind R3VIVE Fitness in Boston. This conversation dives into the innovative strategies they've implemented to grow their fitness business and get their clients better results.Joel and Derek combine their unique perspectives and experiences (they are a combo of a break dancer and combat marine!) to create a dynamic and effective introduction to their gym. This conversation focuses on their  "Foundations" program, a tailor-made solution designed to cater to the unique needs of their clients. This program not only enhances client satisfaction but also boosts business performance and coach earning potential.Episode Highlights:Customizable Client Levels: Foundations program categorizes clients into three levels based on their experience and needs, ensuring a personalized approach to fitness and training.Focused on Client Results: The program emphasizes accountability and value addition to ensure clients achieve their fitness goals effectively.Check-in System: Clients receive regular check-ins to monitor progress, address challenges, and offer personalized guidance, with frequency varying based on their assigned level.Monetization and Business Growth: This structured approach has led to increased per-member revenue and retention, enhancing the gym's overall business health.Coach Engagement and Compensation: Coaches are incentivized to conduct check-in sessions, ensuring consistent and quality engagement with clients.Flexibility in Scaling Training: The program allows for adjustments in training intensity and focus, based on client progress and movement assessments.Continuous Improvement and Iteration: The founders are committed to refining and enhancing the program based on ongoing experience and client feedback.As gym owners, you'll discover valuable insights into client engagement, program structuring, and the art of balancing personal training with group dynamics. Watch to uncover the secrets behind R3VIVE Fitness's success and learn how you can apply these strategies to elevate your fitness business.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.

In this insightful episode, host Kelly Berry talks with Jared Markiewicz, the owner of Functional Integrated Training in Fitchburg, WI. They discuss all things relating to internships, showcasing how internship programs shape the future of the interns, the facility and fitness industry itself.This episode is an invaluable resource for gym owners and anyone interested in the relationship between education and business in fitness. Listen in for a comprehensive view of how well-structured internships can revolutionize both personal development and your business's growth.Episode Highlights: 5:41 - What Jared's intern program looks like and how he got started7:53 - Jared's goal for the interns that come through F.I.T.9:07 - How Jared got connected with Universities and how he nurtures those relationships 11:30 - Jared explains how 80 % of his coaching staff over the years has come from his internship program13:22 - One of the most important factors in building an internship program in your gym17:18 - The responsibilities of the interns at F.I.T.25:14 - An important perspective on having an internship program in your gym26:19 - What Jared wished he knew when he started his internship program31:59 -  The impact of the internship program on the clients at F.I.T.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.

In this episode of What's Working Now!, Izzy Libmann-McCauley, owner of IzzyFit and TruFit Personal Training, shares her unique approach to personal training, which breaks away from traditional one-on-one sessions. By training two clients simultaneously, she not only maximizes her time but also brings an added layer of community and accountability to her sessions. This model allows her to maintain high-quality service without the need to discount her rates, challenging the common belief that personal training must be exclusively one-on-one.This episode is a must-watch for fitness professionals seeking to elevate their business and for anyone interested in the evolving dynamics of personal training. Izzy's story showcases how innovation and a willingness to challenge industry norms can lead to a thriving, balanced, and fulfilling career in personal training.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/If you are ready to scale your business, we're ready to help. To see if we're the right fit for you, take one of these next steps...

Is this episode, Javy Caraballo, owner of EastieFit in East Boston, shares his journey from a young fitness enthusiast to a thriving gym owner of over a decade. Be sure to take notes on how Javy has perfected his unique apprenticeship program, so you too can revolutionize the way you hire, train and nurture your fitness staff. You'll learn the art of building a high-performing team that not only keeps your gym running smoothly but also fuels its growth. Plus, you'll gain insights into creating a sustainable pipeline for future coaches, reducing the headache of hiring, and empowering your existing team to mentor new talent.Episode Highlights:3:45 - Why it's so important to create a great staff for your gym6:04 - Javy explains how his apprenticeship program got started and how he's capitalized on talent in his community8:21 - How Javy's apprenticeship program is structure and what's required9:54 - How evaluation of apprentices work (and how existing coaches are evaluated in the process!)10:59 - From start to finish, how long the apprenticeship program takes to complete11:41 - How to create a pipeline for apprentices just like you do for your marketing13:35 - Not having to run the entire program yourself: How to get existing coaches to be apprentice mentors!17:18 - How this apprenticeship program can help reduce the headache of hiring and onboarding22:09 - Javy talks about his personal coaching schedule and his best investment in his business to dateAbout Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/If you are ready to scale your business, we're ready to help. To see if we're the right fit for you, take one of these next steps...

Kelly talks with Phil Howard and Zach Adams from 97 Display to help make the confusing world of online advertising easier to understand. They discuss why digital advertising is the furthest thing from a cookie-cutter approach and how creating a unique strategy that is suited for the business leads to success. They talk about how to choose the best placement for ads, how to know if they're working well, and how to write and design them to grab people's attention. In this interview, you'll get clear, easy-to-use tips and advice to improve your digital advertising and attract more customers.Episode Highlights: 5:44 - The go-to digital platforms for online lead generation7:33 - How to know where to start when you're ready for digital marketing8:44 - When you should start with ads on Facebook vs Google11:04 - Why your business goals matter to your lead generation strategy13:30 - A good digital marketing company is similar to a good car mechanic14:22 - What's working right now in digital marketing for fitness businesses15:47 - How to use AI to amplify your content creation16:58 - How to best connect with and relate to your audience on social media19:47 - What you need to make sure you have BEFORE you start running ads24:59 - The first thing you should ask your lead to do27:44 - The Metrics that matter: Cost per Lead and Relevancy32:26 - The single biggest reason paid ads failAbout Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/If you are ready to scale your business, we're ready to help. To see if we're the right fit for you, take one of these next steps...

Tired of the hustle? Longing for your dream fitness business? In this episode of What's Working Now, Anna Woods, the powerhouse behind sheSTRENGTH, explains her journey from perpetually saying “YES” to learning the power of “NO.” She reveals the game-changing magic of uttering that simple two-letter word. Join us as Anna takes us through her story of shifting gears, focusing on what she's truly passionate about, achieving a healthy work/life balance, and making more money.Episode Highlights:3:39 - Why you can't say yes to everything and reach your vision4:17 - How serving everyone you CAN may actually be holding you back6:41 - How to choose what to say No to and what it looks like8:49 - The 3 awesome things that happened for Anna when she started saying No12:10 - A narrower focus has led to a clearer vision13:37 - More focus = More revenue15:05 - The mindset shift. Busy does not equal better15:49 - Being able to take advantage of big, new opportunities 19:39 - How nothing changes if nothing changes20:07 - How coaching and accountability allowed Anna to reach her potentialAbout Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/If you are ready to scale your business, we're ready to help. To see if we're the right fit for you, take one of these next steps...

Looking for a game-changer for your group training programs? Want to make programming not only fun again but something you can delegate?  In this podcast episode, fitness business owner and FR Coaching Partner, Cory Cripe (the mastermind behind Fitness Lying Down in LaCrosse, WI) shares his experience with the incredible DVRT system that has supercharged his group training experience and brought his clients unparalleled results. Episode Highlights:3:59 - How Cory got started using DVRT and The Ultimate Sandbag in his business7:40 - Why and how to start using the DVRT method and sandbags to improve your programming and training experience 9:27 - How the ‘variable' in DVRT is an ideal system for group training sessions11:40 - The great thing about using a sandbag as a training implement12:49 - Who benefits the most from training with The Ultimate Sandbag14:12 - How to progress and regress in a group training session with DVRTUse code ‘revolution' to save 15% on all Ultimate Sandbag.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/If you are ready to scale your business, we're ready to help. To see if we're the right fit for you, take one of these next steps...

By reframing networking as an opportunity for meaningful connections rather than a series of transactional exchanges, you can unlock a world of possibilities for your fitness business growth. In this podcast episode, we talk to Pamela MacElree, the owner of Urban Athlete and an FR Success Coach about networking as a marketing strategy — but not in the way you might expect.Episode Highlights:4:53 - Pamela goes back in time 10 years to talk about how she used to approach networking6:02 - Pamela describes what inspired the shift in her approach to networking6:58 - This is Pamela's new networking strategy8:00 - Networking as an extension of your branding9:40 - Using the question "How Can I" to find a way to network even when you're busy13:40 - How Pamela, an introvert, motivates herself to have conversations and develop relationships with strangers17:44 - Positive outcomes for the business when networking is a part of the strategy20:55 - Using social media to network and build awareness in the communityAbout Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/If you are ready to scale your business, we're ready to help. To see if we're the right fit for you, take one of these next steps...

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Pamela MacElreePamela MacElree is owner and co-founder of Urban Athlete in Philadelphia, PA. Urban Athlete is staple in its community and has created a community culture that supports both its clients and coaches while also lending as much as they are able with a charitable hand in philanthropy through various activities. Pamela holds an M.S. in Injury Prevention and Sports Performance from California University of PA, along with a B.S. in Photography and Graphic Design from Pennsylvania State University. In addition to her role as a business owner she has been a success coach with Fitness Revolution since 2011. She is a Certified Business Coaching Specialist from the Business Training Institute with coaching and business strengths in philanthropy, community involvement with strategic partnerships, time management, meeting facilitation, finances, and issue mining.Pamela is also a proud mom of two adorable and hilarious littles who keep her and her husband on their toes. Their rescue dog tries to mind his own space but is often defeated. Outside of work you can find Pamela spending time with family, gardening, exploring flavors in the kitchen, and volunteering her time.  To engage with Pamela visit her site below:WebsiteThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Marshall RayMarshall has been a coach for over 17 years and has a passion for helping people transform their lives through training and nutrition.Marshall has earned the credentials of CSCS (Certified Strength and Conditioning Specialist), PICP (Poliquin International Certification Program Level 2) and Pn1 (Precision Nutrition Certified Level 1).In the conversation with Marshall we went into the different areas of his business from marketing, sales, and retention to share what didn't work for him and what did.  One particular thing he shared was how he operates with the bottleneck theory.  He focuses on the one issue that will unlock the flow.  Going from marketing, sales, fulfillment what is the kink in the chain to address and attacking issues in that order.  I'm excited for you to hear this conversation so let's bring Marshall on.To engage with Marshall visit his site below:WebsiteThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Alicia StregerAlicia Streger is a business coach and content creator who specializes in helping fitness and wellness professionals around the world systematize, streamline and scale their businesses. She is the founder of The Content & Social Media Club which provides social content, email nurture sequences, and marketing strategies to help health pros save time and expand their impact. She is also the creator of Fit Pro Accelerator, a 16-week coaching program designed to help fitness pros systematize and scale their business. She loves dogs and dolphins ... and is also a total foodie. When she isn't working, you'll find her swinging her kettlebells, meditating, or traveling!  Her website is www.FitProEssentials.comIn our conversation we dove into one of Alicia's many strengths: content marketing.  This is such a huge part of being in business today so we walked through exactly what it is, what you need to know before starting, and how to make sure you never run out of the right content again.  Be sure to check out the show notes where we will have a link to Alicia's content creation strategy we discuss within the conversation.  Now let's bring Alicia on. To engage with Alicia visit her sites below:WebsiteContent ClubThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Jonathan PriceJonathan began his personal training career at the Pelham, AL YMCA at age 19 and has since held positions as personal trainer and Personal Training Director at both national “chain” gyms and local gyms. He currently holds the Certified Strength and Conditioning Specialist (CSCS) certification from the NSCA, the Corrective Exercise Certification (CES) from NASM, and the Functional Range Conditioning Mobility Specialist from FAS.Jonathan has been with Fitness Revolution since 5 months into his business.  Now since working with us he has increased his yearly revenue 8 times and is not showing any sign of slowing down.  He shares the foundations of what is working in his business.  He doesn't focus on flashy tactics but truly building a culture of growth for himself, his team and his clients.  To engage with Jonathan visit his site below:WebsiteThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Asa IversAsa has been in the fitness industry for over 15 years.  Her professional experience includes growing her own fitness business to over 350 clients with 11 staff members and selling for a 200% ROI.  She also has professional and educational experience in business development and marketing. Her BA is in Business with a Minor in Marketing and is also a Certified Business Coaching Specialist through the Business Training Institute.  Over the past few years she has coached over 40 Fitness Revolution clients to numerous business PR's spanning from Dec.2017 until present.  Asa also coaches FR's High Performance Mastermind Group composed of 12 Fitness Business entrepreneurs.This was a special episode to have one of our Success coaches come on and literally share with you all the insights she has gathered through her own business journey and now coaching others.  We went through the top categories in business from marketing, sales, and fulfillment outlining the most common mistakes and what is working for Asa's clients right now.  This is an episode you will want to be taking notes on for sure! To engage with Asa visit her site below:WebsiteThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Roger BielickeRoger's experience includes 24 years with Enterprise Rent-A-Car where he led business intelligence for their Used Car Sales division. Like he did for Enterprise, Roger created Unleash Insight so small to mid-size companies can play “Moneyball” too by adding science to the art of decision-making that results in cutting wasting and unlocking opportunities.Unleash Insight's primary niche is supporting multi-location companies. Their services include market research, location planning, marketing optimization, talent studies, and leadership scorecards.Playing “Moneyball” serves two of Roger's values in community and fairness. Community in that teamwork rules and the data insights can help coach the team to more winning outcomes. Fairness by ensuring performance evaluations consider the opportunity each team or person is provided.Are you giving your business the best possible shot to succeed?  Do you know if you should expand in your area or not?  Powerful questions that you can answer when you know how to properly do market research and let the numbers guide you.  If you are thinking about opening up your first location, a second location or possibly moving your current location then knowing your market is vital and that is exactly what we dive into in today's conversation with Roger.  To engage with Roger visit his sites below:WebsiteLinkedInThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Anthony MiliaAnthony Milia owns Milia Marketing, a successful, award-winning marketing firm based in Cleveland, OH. Anthony helps Small and Medium-sized businesses get the best ROI for their marketing dollars by shedding light on their sales and marketing challenges.Anthony was the recent recipient of the Crain's Cleveland 2021 20 in their Twenties Award. With a goal of helping people, he's offering advice any business can follow to grow their customer base and their revenue by asking simple, and often overlooked, questions. He hopes to educate people on marketing and demystify the common misconceptions that so many businesses fall prey to as well as offer advice and assistance to those who need it most. Anthony currently resides in Cleveland, OH. When he's not working, he enjoys decompressing through travel, going on adventures, hiking in the great outdoors, reading, and gaming. He's proud to have helped many companies increase their traffic, revenue, build solid customer foundations, and take their business to the next level.Marketing is a huge topic and pain point for most business owners but as I discussed with Anthony today it is usually due to misconceptions as to what marketing is and how to actually implement marketing strategies that do work.  So, if you are looking to build your marketing awareness and be able to guide your business effectively then this is a conversation you want to be listening to.To engage with Anthony visit his sites below:WebsiteSchedule A Discovery CallLinkedInThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Dan RitchieDr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor's degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master's degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute.In our conversation Dan hit on some powerful points on serving the baby boomer generation. If serving the demographic with the largest buying power and time availability matters to you then you will find amazing value in this episode.  We got into marketing and understanding what to put out there to attract this demographic to the types of offers that work.  Then if you aren't already serving this demographic Dan shares his functional aging certification and how it will ultimately allow you to serve this population and grow your business.To engage with Dan visit his sites below:WebsiteFacebookThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Joe RouseJoe was born in New Bern, NC and moved to Wilmington when I was 5 years old. The most important aspects of his life are God and his family. He has a beautiful wife Melody and they have 2 sons and a daughter. Aiden, Noah, and Bella. Outside of God and his family, he has devoted his life to learning about health, fitness, and the human body. All education aside, He loves what he does! His main focus at this point in his career is to create careers for those who are a part of the BFP Family staff. If he  can create an amazing experience for them, systems, accountability, and leadership in place, they will be bought in and create an awesome experience for the clients!In my conversation with Joe he held nothing back and shared the good and the bad through his journey till now.  He has achieved what most desire by opening up a second location and doing it successfully.  We break down how he knew he was ready for this next step to the marketing tactics that allowed him to get up to 100 new clients in under 6 months for the second location.  This will for sure be a conversation you will receive so much value in.To engage with Joe visit his sites below:BFP Hampstead InstagramBFP Sneads Ferry InstagramThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Anna IvesonAnna is a competitive figure skater…turned banker…turned Facebook ads expert - with a passion for helping entrepreneurs-on-a-mission to rapidly and sustainably scale their reach, impact and profits through social media advertising. She started her advertising career at Tier 11 - a leading global Facebook Ad Agency, before breaking out as an independent ads expert.Nowadays she partners with businesses across a wide range of niches including fitness and health, SaaS, personal development, and online education. Safe to say most gym owners would say that their biggest pain point revolves around lead generation and sales.  Well we tackled that head on with Anna breaking down how to go about creating a lead generation campaign that works.  Along with what not to do and how to avoid common mistakes when it comes to running lead generation campaigns.  We also took it a step further and she shared insights on how to handle leads as they come in even if they don't buy right away.To engage with Anna visit her sites below:WebsiteLinkedInThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Mitch MaladrinoMitch is an Enterprise Strategic Account Manager for Trainerize, one of the world's leading fitness engagement platforms making fitness accessible to millions of people all over the world.   In addition, Mitch is also Strategic Fitness Advisor with the TUT Fitness Group, a high-performance portable home gym using Time Under Tension technology that can be assembled and stored almost anywhere.   Mitch is a former Personal Trainer, Manager, and General Manager for Canada's largest network of personal training studios. During this time, managed 3 locations with 30 employees.Within our conversation Mitch shared the power of Trainerize and how it can massively shift how you operate your business from multiple viewpoints.  We talked about how Trainerize creates an omnichannel experience and if you are not sure what that is then you are in for a treat.  So if you have been holding back with bringing your business into the year 2022 then this episode might just be enough to give you that little extra kick.To engage with Mitch visit his sites below:WebsiteInstagramFacebookYouTubeLinkedInThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Cory CripeCory graduated from UW - La Crosse in 2001 with a B.S. in Exercise & Sport Science and an emphasis in Fitness with a concentration in Strength & Conditioning. He has accumulated over 20 years of professional experience in the fitness industry from managing gyms, being a fitness coach, training people with disabilities, and a pretty sweet internship with the Chicago Bulls' strength & conditioning staff! It has been his dream and vision to provide a more accessible and less intimidating means for people to become stronger and more resilient for life outside the gym! And he has been living that dream at Fitness Lying Down since 2014, being able to offer those opportunities of growing stronger and moving better for our clients and watching their successes as a result!In this episode Cory hit on a major hot topic for gym owners.  Chasing the shiny object and going after quick money.  He explains how by doing that you lose your identity and it ultimately crumbles what foundation you had.  Learn the power of patience with this talk with CoryTo engage with Cory visit his sites below:WebsiteInstagramFacebookPodcastThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Dylan MartinsenDylan is a modern renaissance man and The Genuine Copywriter. Growing up he struggled to find his own voice and what he wanted to be. He explored theater, martial arts, then creative writing. Through the process of finding his genuine self he developed a method that helps brands find their true voice. He focuses on helping bold brands who give a damn create genuine marketing campaigns through authentic messaging.In this episode Dylan broke down effective copy writing and how it drives your business.  Doesn't matter how good your service is if you can't get the right message out to the right people.  If copy writing is an area you are looking to improve then you found the right episode.To engage with Dylan visit his site below:WebsiteThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Nick WinkelmanNick Winkelman is the head of athletic performance & science for the Irish Rugby Football Union. His primary role is to oversee the delivery and development of strength & conditioning and sports science across all national and provincial teams. Prior to working for Irish Rugby, Nick was the director of education and training systems for EXOS. Nick completed his PhD with a dissertation focus on motor skill learning and sprinting. Nick is an internationally recognized speaker on human performance and coaching science and has multiple peer reviewed publications and book chapters alongside his own book, The Language of Coaching: The Art & Science of Teaching Movement.We all have had those coaches that just knew how to get the best out of us.  It was something about them that unlocked a different way of thinking and brought higher levels of performance.  How do you think it would affect your business if you fully understood how to apply that consistently to your team and clients?  It would have a massive effect on your business.  That is exactly what Nick dives into within our conversation.  You will end this podcast episode understanding the power you have when you utilize the language of coaching.To engage with Nick visit his sites below:WebsiteInstagramFacebookThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Debbie OsterDebbie Oster is a marketing and brand consultant, and fractional CMO with 10+ years experience providing integrated marketing, communication, and brand strategies for B2B and B2C clients from established corporations to small start-ups. With a specialty in strategic planning and problem-solving, Debbie offers expertise in Marketing, Communications, and Lead Generation strategy. She has executed and managed programs that include product launch planning, digital marketing campaigns, content strategy, messaging and positioning, thought leadership, customer/partner programs, social media, events, as well as market/competitive analysis.In addition to her background in marketing, Debbie also has related experience in building effective teams, mentoring and training staff, identifying inefficiencies and implementing new operational processes.As you grow and scale your fitness business it becomes more important to identify roles and putting the right people in those roles.  Which is why in my conversation with Debbie she broke down exactly what a fractional CMO is and how to leverage a position like this to keep advancing your business forward without losing sight of the future vision.  Debbie answers all your questions while providing tactical advice, and even if you are not ready for a role like this she lays out how you as the owner should be looking at your marketing.To engage with Debbie visit her sites below:InstagramThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Sumit SethSumit is a strong believer in the power of human connections and has the ability to bring people of differing skills together to achieve a common purpose. He was a partner at a staffing firm that he contributed to scale from ~$15M to $100M+ in under 10 years, earning it the recognition of one of the fastest growing and largest staffing firms. He exited that venture to focus on his health, reconnect with his family and found solace in fitness. In my conversation with Sumit it led us down the path of some major bottlenecks for most gym owners, around communication and system inefficiencies.  Sumit traveled the country meeting with different gym owners and he shared the biggest challenges they all had in our talk.  We didn't stop there. He also addresses how his software Naamly fixes those challenges and makes owning a gym easier, more profitable, and personal.  Let's go ahead and get this conversation with Sumit started.To engage with Sumit visit his sites below:WebsiteInstagramThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Adam LuckeyA little background on Adam.  Adam was a gym owner for 9 years in Southern California.  He really enjoyed the marketing aspect of the business and discovering ways to keep improving it.  He was able to build a solid team where for the last year of owning his gym all he had to focus on was the marketing. He  got "lucky" and sold my gym in 2019.  Now his main passion is to  help fit pro's solve one problem. Generating quality leads.In my conversation with Adam I really picked his brain to find out the major areas gym owners need to be aware of when it comes to advertising.  Things like the biggest mistakes he consistently sees most making, how advertising has changed over the past year, and how his solution Fitlio removes the bottlenecks and makes it even easier to get high converting ads out faster with 3 clicks.  To engage with Adam visit his sites below:WebsiteThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Andrew FrezzaAndrew is the co-owner and operator of FitTown Jupiter (along with his brother), a 400-member micro-gym that does over seven-figures per year in revenue.  He opened the gym in 2012 under the brand CrossFit Palm Beach, and then decided to re-brand and de-affiliate the gym from CrossFit back in 2020.  He is also the creator and host of the Care-Coach-Lead podcast and YouTube channel, where he helps gym owners and coaches have a deeper impact on their clients.He  would describe himself as a lifelong athlete, student, and entrepreneur.  He loves fitness and playing sports, learning and teaching others, and starting and building businesses.  He and his wife started and sold a nut butter business back in 2012 called Nikki's Coconut Butter, that was sold in major retailers across the nation like Whole Foods and Wegmans.  He is married, and has 2 amazing boys (5 and 2 years old).  His focus now is on becoming the best possible husband and Dad he can be, while continuing to help fitness coaches across the world create a career doing what they love.This was an energy packed conversation where Andrew brought amazing value around developing rockstar coaches.  This applies to the independent trainer listening and the gym owner.  Andrew has this dialed in to the different levels of coaching and the skill set needed for each level, and of course he shares what those levels are.  He even shares with us how to get access to his next 12 week coaching program.  To engage with Andrew visit his sites below:InstagramRockstar 12 Week Coaching ProgramCoupon Code To Save $250 = REVOLUTIONThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Trevor WittwerIn order of least importance, Trevor is an ex-professional athlete, boutique fitness facility creator, software founder, coach, dad to 2, and husband to 1.He got his feet wet in the fitness industry training himself for peak athletic performance. After a pro contract fell through, he started his professional fitness career. Over the next four years he grew a client base from 0 (training his mom doesn't count) to over 220 in a rural farming community of 5000 people. Scaling a client base past just a handful of clients brings certain limitations to the surface. One of those is providing an exceptional experience and maintaining a high level of accountability for each individual. Since launching the software in 2016 he has been fortunate to bring two awesome boys, Asher and Ezra, into the world with his incredible wife Erin.  In my conversation with Trevor we really hit on the technology side of the fitness industry.  Given that is software Coach Catalyst is designed to not only bring more personal touch, but to allow your business to run efficiently.  If you have still been trying to do everything through multiple platforms and spread sheets then this would be the perfect conversation to listen in on.  You will even hear where Trevor sees the technology in the fitness space going and how Coach Catalyst is staying on top of it.    To engage with Trevor visit his sites below:WebsiteThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Anna WoodsAnna is truly dedicated to her clients and pushing this industry forward.  She started this journey back in 2007 with SheStrength. Through her time it has taken her from being recognized as the 2017 Personal Fitness Professional Personal Trainer of the Month to speaking at the Chicago Down Syndrome Society Event.  When she is not working in her Barn gym with her clients or coaching softball she will be taking in life and creating memories with her beautiful family.In this episode Anna talks about how she created her business to fit what she needed from a business.  She built a business that best supported her lifestyle.  She wasn't interested in following trends or what worked for someone else.  A huge lesson a lot more need to hear and learn.  To engage with Anna visit her sites below:WebsiteInstagramThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Lisa LewisDr. Lisa Lewis is a licensed psychologist and certified addictions counselor. She holds a master's degree in clinical counseling psychology and a doctorate in counseling and sport psychology. Lisa has worked in college mental health, community mental health, inpatient and intensive outpatient psychiatric and substance abuse treatment centers since her career began in 2003. She currently provides psychotherapy and consultation services at her private practice in Brookline, MA, and online. She is also the head of behavioral sciences at gWell Health. Dr. Lewis specializes in working with athletes and athletically minded clients who struggle with mental health problems or addictions, as well as high-achieving professionals who come to her practice to pursue goals, enhance motivation, or change behaviors. She also provides workshops, continuing education and consultations to fitness professionals and athletes. Communication is essential to being a business owner and even more vital for a gym owner.  It's not just talking to talk either, it's about effective communication.  How are you leading? Bringing your team together? And keeping your members bought into the journey?  If you want a thriving business than this is a skillset you simply cannot delegate to anyone else.  Lisa breaks this down for us along with providing tactics to apply right away.  Then she goes into her program she created to allow you to fully develop this skillset along with a special bonus for our listeners to save $75 on the Psych Skills For Fit pros program.  There will be a link and coupon code in the show notes.  To engage with Lisa visit her sites below:WebsiteInstagramPsych Skills For Fit Pros Course  (Coupon Code = PODCAST75)Thanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Javy CaraballoJavy was originally born in Puerto Rico, and was driven from the start.  Since he was 16 owning a gym was on his mind, and he got that opportunity  in September of 2012. At that time, he had a partner and they opened CrossFit on the Hill in Roxbury, MA. About a year later, through their success they  opened a second location which is CrossFit Jeffries Point/EastieFit. After navigating  a couple of years with both locations as a partnership it was decided to separate the business and in May 2016 he became sole owner of CrossFit Jeffries Point/EastieFit.  Javy is driven to lead and to raise those up around himJavy shared his journey within our conversation and opened up on the difficulties he was experiencing when it came to marketing.  Until an idea clicked with him after looking at his data.  He decided to focus his efforts towards the Spanish speaking demographic and he experienced a positive shift.  This is a great story to open your mind up to thinking differently with how you market.  How are you breaking through the noise?  To engage with Javy visit his site below:WebsiteInstagramThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Tony GentilcoreTony has been a personal trainer and strength coach since 2002. He is one of the co-founders of Cressey Sports Performance where he served as coach from 2007-2015. He now owns and operates his own personal training studio in Boston, MA called CORE. He's also a prolific writer with his work routinely featured in publications such as T-Nation.com, Men's Health, Women's Health and the Personal Trainer Development Center. In addition he's also the co-author of the Complete Shoulder & Hip Blueprint.This was just a great conversation with someone that not only has done well in his career but is having an impact within the fitness industry.  We dove into his business and he broke down how he structures his service and operates his facility in a way that best fits his lifestyle.  Then we tackled the writing side where he shared tactics around improving your writing and how to better utilize this approach within your business.  To engage with Tony visit his site below:WebsiteInstagramComplete Shoulder and Hip Blueprint Thanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Greg JusticeGreg Justice is a bestselling author, speaker and fitness entrepreneur. He opened AYC Health & Fitness, Kansas City's Original Personal Training Center in 1986. Greg is the co-founder and CEO of Scriptor Publishing Group, and the Chief Fitness Officer of EndlessRope. He was inducted into the National Fitness Hall of Fame in 2017. Greg writes feature articles for many industry publications including Club Industry magazine, IDEA Fitness Journal and Personal Fitness Professional magazine and on the Advisory Board of Personal Fitness Professional magazine. He has authored or co-authored more than 30 books.This was such a special conversation to be able to talk with a veteran in the industry that has helped shape how a lot of fitness businesses operate today.  His story is eye opening and one I know you will find insightful.  Greg uncovered his path to where he is now, and how his mindset has shifted from just starting out to where he is now.  He also discussed how he processed the opportunities that presented themselves to him along the way and how he knew which ones to pursue.  Often an area that can send most down the wrong path.  To engage with Greg visit his site below:Fitness Facility WebsiteScriptor Publishing WebsiteEndlessRope Thanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Garrett McLaughlinGarrett McLaughlin is a healthcare licensed athletic trainer, strength & conditioning coach, and certified active release techniques provider who loves helping others achieve their desired health and fitness goals. He currently operates inside of Motiv8 Fitness in West Bloomfield, Michigan as well as online. Garrett received a BS in Athletic Training/Sports Medicine from Quinnipiac University and a MS in Physical Education: Sport and Fitness from Florida International University.Aside from his strong educational background, Garrett credits much of his knowledge and skills from many great mentors throughout the years. He has spent significant time applying his knowledge in the field by completing internships with the University Maryland Sports Medicine Department, North Carolina State University Sports Medicine Department, Graduate Assistantship with Florida International University Sports Medicine, and provided sports medicine coverage at the United States Olympic Training Center (Chula Vista), Boston Marathon, USTA Dunlop Orange Bowl, amongst other things.Within our conversation he really opened up and shared what has been working and what hasn't been working.  He operates his business out of an existing training facility which allows him to keep his overhead low and change up his work environment.  His focus is in the running community and has found success through webinars to drive new leads and members.  Which of course we dive into.  So let's jump in and bring Garrett on.To engage with Garrett McLaughlin visit the links below:http://garrettmclaughlin.comhttps://www.facebook.com/gmclaughlin922https://www.instagram.com/gmhealthfit/Thanks for listening!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Jay CroftJay Croft is a veteran communicator with more than three decades of experience. Jay is a former newspaper journalist who also worked in marketing and communications for some of the country's biggest corporations. He created Prime Fit Content in 2018 to show fitness professionals how to reach more people over 50, who represent a powerful, lucrative demographic that is largely overlooked by the fitness industry. He also hosts his own podcast, Optimal Aging, writes for fitness organizations and publications, and contributes to CNN and WebMD.Within our conversation we dove into marketing strategy especially around attracting the over 50 demographic.  He hit on the importance of creating clear communication channels that easily portrays your values and process on how you serve.  A direct quote from Jay “ If you are not making time to tell your story then you are missing the boat on other areas within your business.  So get ready for a great conversation around a marketing perspective that sets you up for long term success. So let's jump in and bring Jay on the show.To engage with Jay Croft visit the links below:PrimeFitContent.comhttps://www.facebook.com/jaycroftinstagram/primefitcontentThanks for listening!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking Dani AlmeydaDani Almeyda is passionately driven to make the world a better place through introducing people to movement and hope.   She believes everyone was made to move and that movement is the ultimate prescription to health and happiness.  Dani and her business partner, Tim Anderson, have run a gym in Fuquay-Varina, NC for the past 10 years and have seen continued growth and opportunities.  Dani and Tim are also owners of Original Strength, a continuing education company that works with healthcare and fitness providers, as well as a book publishing company.  Together Dani and Tim both travel around teaching workshops and speaking at events.  She is a proud  mother of 2,  the wife of a firefighter, and heavily involved in her community.Within our conversation we hit on everything from marketing, retention, major challenges and expanding into the online world.  So I just wanted to highlight one of the major takeaways  that she brought up and it was around the strong referral culture they created within her facility.  If you are not bringing in regular referrals this will be one for you to take in.To engage with Dani Almeyda visit her links below:@daninicolea@original_strength Thanks for listening!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking Lindsay VastolaBlending her extensive service industry experience in both corporate management and fitness entrepreneurship, Lindsay Vastola energizes success-driven professionals with her out-of-the-box presentations, creative workshops and courses, and by curating conversation on issues that impact all facets of business and life…all grounded in the proven principles of Emotional Intelligence (EQ). Lindsay is the founder of VastPotential and Body Project, served as the editor-in-chief of Personal Fitness Professional (PFP) magazine, serves on industry advisory boards, and is a speaker and educator across industries. Basically if you care about performing at a higher level in life and in business this conversation with Lindsay will deliver.  Our focus was around emotional intelligence and how that affects your decisions as a leader.  She also shares some valuable tactics to boost your emotional intelligence.To engage with Lindsay Vastola visit her links below:Website: www.lindsayvastola.comFacebook: https://www.facebook.com/lindsay.vastolaInstagram: https://www.instagram.com/lindsayvastolaThanks for listening!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with David Crump and Joe DrakeDavid Crump is a personal trainer, industry-recognized speaker, fitness business strategist, and the COO of Axiom Fitness Academy, one of the premier personal training schools in the United States. He is also the former training and content manager for Fitness Revolution, where he oversaw continuing education and all things start-up related.Joe Drake, MS, is an experienced educator, coach, and entrepreneur with over 15 years of experience in the industry getting results. As the CEO of the Axiom Fitness Academy, a hands-on fitness education company in South Florida, Joe helps aspiring fitness professionals go from getting certified to finding success in a competitive industry.Within our conversation we dove into the major issues in the training space for new people coming in and how they are developed.  This is so important for gym owners because the quality of your service and business comes down to your team.  Axiom is making it easier for gym owners by making sure the training knowledge is solid as well as the business side.  If you have a team then you will want to pay attention during this conversation.To engage with David and Joe visit their sites below:Website:  http://axiomfitnessacademy.comInstagram: https://www.instagram.com/axiomfitnessacademy/email: david@axiomfitnessacademy.com / joe@axiomfitnessacademy.comThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode, I'm your host Justin Hanover, Success Coach with Fitness Revolution. Before we dive in and bring on today's guest, I wanted to share a little about what you can expect to hear and who we have joining us today.On this episode, I spoke with Mark Greenwood who is the owner of Ultimate Wellness. Mark is recognized as one of the leading medical fitness professionals in the Philadelphia area. His mission is to make the world a better place one healthy lifestyle at a time. He is a dedicated husband to his wife Kristin and father to his three children Emma, Molly, and Jack.Now within this episode, Mark shares some amazing insights around what we personally go through on the business journey. From getting married and starting a family to deciding when to leave his full-time job and bet on himself. These are huge decisions that we all struggle with in some form. Mark does an excellent job breaking those down along with providing actionable advice for you to apply to your business.To engage with Mark Greenwood visit his sites below:Website:  www.ultimatewellnesslifestyle.com Facebook:  Ultimate WellnessInstagram: ultimatewellnesslabemail: mark@ultimatewellnesslifestyle.comThanks for listening!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.On this episode, I spoke with  Dean Carlson.  Dean believes that health & fitness professionals and gym owners do some of the most important work in the world, and deserve to make a great living doing what they love. Having scaled and sold one training gym in a seven-figure deal, he is still an active co-owner with his wife Nancy of another training gym, Cr8 Fitness, which keeps his knowledge of the fitness space current and practical.  His mission is to help health and fitness entrepreneurs and gym owners create businesses that are wildly profitable and easier to run.Now within this episode Dean talks all about financial fitness.  And How life changing it is for you the owner when this area is on point.  If you want to learn how to make every dollar you have coming into your business work for you then this is a must episode to listen to.To engage with Dean Carlson visit his sites below:Website:  http://FitForProfit.comThanks for listening!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Hey there!Welcome to the Fitness Business Freedom show! I am your host, Justin Hanover.  I recorded this quick but important episode to give you some insight as to what you can expect to be coming your way.We have tons of value packed episodes coming out weekly discussing what is working now as well as specific topics from guest experts.  So, be sure to hit subscribe and get ready to finally learn the answers to your biggest questions.Dedicated to your success!