MultiFamily Podcast

Welcome to The Multifamily Podcast with Ronn and Martin, powered by Apartment SEO. Today's episode is going to have you thinking differently about the way you look at construction sustainability and the future of multifamily real estate. We are joined by Nate Helbach, the CEO visionary behind Neutral, a Midwest based real estate development firm, that's redefining Multifamily through the use of mass timber construction. Nate and his team are currently building the Edison, a 31-story tower in Milwaukee that will be the tallest mass timber building in North America. And then what's coming next, the Market Center, at 55 stories will become the tallest timber building in the world. Nate's raised over $100 million before turning 30, and his work has been featured in CNN Newsweek and the Milt Larkey Journal Sentinel. Nate Helbach, welcome to The Multifamily Podcast.

Welcome to The Multifamily Podcast powered by ApartmentSEO with Ronn and Martin — and on this show, we explore the intersection of innovation, leadership, and community building within the apartment industry. Today, we're honored to be joined by two incredible leaders from Mark-Taylor Companies, a powerhouse in multifamily development and property management in Arizona and Nevada. First, we have John Carlson, Chief Executive Officer (CEO) of Mark-Taylor, whose 20+ year journey from community manager to CEO is inspiring for anyone in our industry. Alongside him is Alison Russell, Director of Consulting & Communications, who's helping usher in a new era for Mark-Taylor with the launch of their consulting division — bringing strategic insights and tech innovation to clients across the Southwest. John and Alison, Welcome to The Multifamily Podcast! Subscribe to The Multifamily Podcast today!

Welcome to The Multifamily Podcast Powered By Apartment SEO with Ronn and Martin! Bringing you the latest insights from the world of multifamily marketing, technology, and strategy. Today, we have an incredible guest joining us—someone who has lived and breathed multifamily from the corporate side to consulting, helping property management companies improve their customer experience, branding, and SEO. She's a powerhouse in the industry, a Fractional CMO/CXO making waves in how multifamily companies approach occupancy, resident loyalty, and marketing strategies.  Laurel Zacher, Founder at LZ Strategic,  Welcome to The Multifamily Podcast! Subscribe today!

Welcome to The Multifamily Podcast, powered by ApartmentSEO.com! I'm your host, Martin, joined by my co-host, Ronn. Today, we have the privilege of speaking with a visionary leader in multifamily real estate, Zihao Wang, CEO and Principal of Motiva Holdings. Zihao has an incredible journey, from managing his family's real estate assets to running a $0.5 billion multifamily portfolio across the country. His story is not only inspiring but also packed with insights into multifamily investments, risk management, and innovation in real estate. Zihao, welcome to the show!   Subscribe to The Multifamily Podcast today!   Get Your Free Marketing Analysis at ApartmentSEO.com!

Welcome to the Multifamily Podcast, powered by ApartmentSEO.com! I'm Martin, joined by my co-host, Ronn. Today, we're thrilled to explore an innovative and inspiring approach to senior living with our special guests, Leon Grundstein, Founder & CEO, and Danielle Parker, COO, of GenCare Lifestyle. GenCare is redefining senior living with their Whole Life Living™ program, which integrates wellness, community, and purpose into every aspect of their residents' lives. Come join the fun and subscribe today!

Welcome to the Multifamily Podcast with Ronn and Martin, powered by ApartmentSEO.com. Today, we're excited to bring you a very special episode. Joining us are Tina Smothers, a veteran in the multifamily industry and the CEO of Integrated Asset Management-Advisory Solutions, along with her son, Maverick Smothers, a then five-year-old entrepreneur and co-author of "Serious Business – Insights from a 5-year-old." Together, they're here to discuss their unique collaborative approach to business and their brand new book. Subscribe to The Multifamily Podcast today!

Welcome to the Multifamily Podcast with Ronn and Martin (Powered By ApartmentSEO.com)! We're thrilled to have a very special guest today—Vanessa Siebern, the Chief Operating Officer at FPI Management. One of the top property management companies in the U.S., currently ranked #6 by NMHC and  #2 for their Affordable Division — a huge accomplishment!  Welcome to The Multifamily Podcast, Vanessa, we're excited to have you on the show. Make sure to subscribe today!

Welcome to The Multifamily Podcast with Ronn and Martin, brought to you by ApartmentSEO.com. Today, we're exploring innovative transformations in the multifamily industry. We're thrilled to have Dan Norville, Founder and CEO of Vivo Investment Group/Vivo Living, joining us to discuss the revolutionary concept behind Vivo Living. Vivo Living has been turning heads with their unique approach to creating the highest standard in luxury living by converting hotels into vibrant residential communities. Join the fun and subscribe today!

Welcome to The Multifamily Podcast with Ronn and Martin! Today's episode is definitely going to be a special one for all of us. Not only do we have Robert Watson back on the show, our Director of Digital Marketing for iZone Marketing, Apartment SEO's sister company but we will also be talking about our latest Product innovation Websites w/ SmartSEO. On today's episode we will share what inspired us to create this new product, cover key features, and how it will prepare your communities for the future of local search. Welcome back to The Multifamily Podcast, Robert! Make sure to subscribe!

Welcome to The Multifamily Podcast with Ronn and Martin. Today, we're thrilled to have Marcie Williams, CEO of RKW Residential, where she oversees all aspects of property management operations, new business development and strategy. Join us as we dive into her story from leasing to CEO, reflecting on the past and what's in RKW's future, and also covering the BTR (Build to Rent) sector. Make sure to subscribe!

Welcome to The Multifamily Podcast with Ronn and Martin! I am super excited about today's episode because we have two heavy hitters in the apartment marketing space joining us for this jam packed episode.  We will be diving into how to market your new construction when building your community from the ground up with zero domain authority and also covering best practices for SEO on established communities.  Then wrapping up we will be sharing more about our upcoming session at AIM in Huntington Beach, CA in early May.  Titled: From Zero to Apartment Marketing Hero: How to Supercharge Your Lease-Up with SEO Brilliance!  Where we will be speaking about these two communities in our AIM Session: District at Riverside Apartments in Chattanooga, TN Located: 601 Indian St. Savannah, GA 31401 Phone: 912-331-4937 Olmsted Savannah Apartments in Savannah, GA Located: 1322 District Lane Suite 102 Chattanooga, TN 37406 Phone: 423-556-4680 Joining us today is Brooke Atsalis, Director of Marketing and Leadership at The Management Group and Kyle Shipp, Director of Digital Marketing at RPM Living. Welcome to The Multifamily Podcast, Brooke and Kyle!

We have a true entrepreneurial tech founder joining us today. We met 3  years ago for the first time at Multifamily Social Media in Napa, CA. I knew from our first conversation, he was going to do big things in the multifamily industry. It's my great pleasure to introduce Amulya Parmar, Founder/CEO of LeaseMagnets.com. Welcome to The Multifamily Podcast, Amulya! Subscribe today!

Welcome to The Multifamily Podcast with Ronn and Martin. We are excited to have back on the one and only Robert Watson, Digital Marketing Manager for iZone Marketing/Apartment SEO. In today's episode we will be covering a hot topic around the new cookieless world upon us and what that means for us as digital marketers. We will also get into some other Generative AI updates, so buckle up and let's dive right in. Remember to subscribe!

Join Ronn Ruiz and Martin Canchola as they close out 2023 with a bang. We talk about 2023 highlights and what 2024 has in store for the new age of search! Happy New Year everyone!

Get ready for an AI infused episode of The Multifamily Podcast with Ronn and Martin. Join us as we talk to our very own Google Account Manager to demystify the top questions we had around AI Powered Google Ads for our audience.  Not only has she been working closely with ApartmentSEO and our clients, but really providing that next level support for us as an agency. She's a wealth of knowledge on all things Google Ads and we can't wait to dive right into the show today! It's my great pleasure to introduce Riva Akolawala, our dedicated Account Manager at Google.  Welcome to The Multifamily Podcast, Riva! Subscribe today!

All right, so today is going to be an off the Charts episode of the multifamily podcast with Ronn and Martin. We are so lucky to have on the one and only Sheri Killingsworth, Vice President of Marketing and Communications at Willow Bridge Property Company. You probably know them formally as Lincoln Property Companies Residential Division. We're going to be talking about her early days in multifamily, pivotal moments in her career. Learn more about "The Story of Willow Bridge" and how it actually all came to be, and also dive in the process of rebranding from Lincoln to Willow Bridge. It is our pleasure to introduce Sheri Killingsworth, VP of Marketing and Communications, for the Willow Bridge Property Company. Welcome to The Multifamily Podcast, Sheri. Subscribe today!

Welcome to The Multifamily Podcast with Ronn and Martin. In today's episode we are going to be talking all about Revenue Management. Get ready to dive into the world of revenue management 101, revenue management software, how marketing can create demand and really put to bed if there's actually cartel price fixing in the multifamily industry.  Also stay tuned towards the end of the show to see how you can get your own copy of this brand new paper just released by Dom and his team! It's my pleasure to welcome Dom Beveridge, Principal, 20for20. Welcome to The Multifamily Podcast. Don't forget to subscribe!

Get ready for a deep conversation with Tony Sousa , VP, RPM Living. Join Ronn Ruiz, Paris Granger and Martin Canchola, CPACC as we discuss topics around: How he got into multifamily, Being and finding a mentor, Brand evangelizing, Work/life balance and How to be a change agent for your company. Join The Multifamily Podcast, Powered by Apartment SEO and make sure to Subscribe today on all major podcast platforms!

Welcome to The Multifamily Podcast with Ronn and Martin. Today's episode is going to be a little different because we have discovered a brand new multifamily start-up Revyse and wanted to bring these new founders to the forefront in today's episode. Join us as we interview Ben Steward and Bobbi Steward, 2 of the 3 amazing founders of Revyse.com, a multifamily software and product review platform. Enjoy and don't forget to subscribe!    

Welcome to The Multifamily Podcast with Ronn and Martin. In today's episode we are bringing someone very special onto the show today. She has also worked with the entire Apartment SEO team teaching us all about Emotional Intelligence - otherwise known as EQ or EI - and worked with many of our team members as a Team Strategist and Coach. Join us as we talk all about Emotional Intelligence with Valerie M. Sargent, Inc. and how Valerie worked with the Apartment SEO team. We also dive into other EQ topics and how her work in mental health and EQ Coaching intertwine. Learn how you or your company can utilize her valuable Emotional Intelligence Coaching as well! 

Get ready to dive into major Google Updates you can't afford to miss! Learn more about Google Ad's latest campaign type "Performance Max" taking advantage of all of Google's assets. We will also cover Google's latest algorithm update "Google's Fresh Content Update" so you can make sure your content strategy stays evergreen and then we will look at the latest Google Business Profile/Google Maps enhancements like "Neighborhood Vibes", where users can get an instant understanding of a specific neighborhood right in their Google Maps App. Learn How Google Ads Performance Max Campaigns Can Get You More Supplemental Traffic Utilize EAT: Expertise, Authoritativeness and Trustworthiness to Rank Higher in Google Google Maps Latest Updates and Newest Upcoming Feature "Neighborhood Vibes" Enjoy this episode of The Multifamily with Ronn and Martin!

Welcome to The Multifamily Podcast with Ronn and Martin. Your source for all of the latest multifamily trends happening right now. Today's topic on Build to Rent Communities is one Ronn and I have been wanting to do for quite some time now, so we are happy to finally bring the BTR Strategy front and center with a company who's been doing this since 2016. We are thrilled to have today's guest Rachael Kish who oversees the Direction of Strategic Initiatives and National Expansion for Christopher Todd Communities, a build to rent company starting the Rental Community Revolution. Let's dive in!

Welcome back to The Multifamily Podcast with Ronn and Martin. Time to get pumped because today's episode is going to be all about The Future of Social Apartment Marketing. Covering future potential social media trends Apartment Marketers don't want to miss!.  I'm happy to introduce one of Apartment SEO's very own Rockstar's, Charlotte Cocker aka “Charlie”, ASEO's Social Media Manager.  Welcome to The Multifamily Podcast, Charlie!

Welcome to The Multifamily Podcast with Ronn and Martin! I am excited for today's guest as he has been involved with Apartment SEO since the very inception. Not only did he develop the first version of the Apartment SEO website but has also been a vital part of evolving our website product into what it is today.  It's my pleasure to introduce Robert Watson, Director of Digital Marketing for iZone Marketing sister company of Apartment SEO. This should be a fun, entertaining and informative podcast talking about ChatGPT and other Emerging Technologies the Multifamily needs to know about, so buckle up and let's get right into it!

We are back and ready to get 2023 off with a bang! The Multifamily Podcast with Ronn and Martin is ready for a New Year with some of the top professionals in the multifamily industry.  Today's guest however has a very special place in our hearts for both Ronn and I as she has been a part of the Apartment SEO journey since the very inception!  We will be interviewing the beloved, Carrie Polonsky Senior Vice President of TI Communities and very first client of Apartment SEO! We will get into Carrie's career path in the multifamily industry, her experience being Apartment SEO's very first client that sent us on the path we see ourselves today and The Multifamily Social Media Conference in Napa, CA and what to expect for 2023's big event! Give a listen and don't forget to subscribe and share!

Welcome to The Multifamily Podcast with Ronn and Martin! I can't believe how fast 2022 went by, so today we will be doing an overall review of 2022 and what 2023 has in store for The Multifamily Podcast and Apartment SEO! Then we will share some of the latest Apartment Marketing Strategies and Trends from SMX Next. Let's go!

Welcome to The Multifamily Podcast with Ronn and Martin! In today's episode we will be talking about, “Why your community's online reputation matters more than ever and how you can win more positive reviews!”. Today we will be speaking with Apartment SEO's, Reputation Manager - Art Gonzales who has been with ASEO for over 6+ years now. Art really helped shape the Reputation Department into the well oiled machine it is today. He continues to drive the department to new heights by bringing new strategies and ideas to keep our clients' reputation in the best light possible. Join us as we dive deep into Reputation Management for Apartments and how your communities can get more positive reviews and how to respond to negative reviews too!

Welcome back to “The Multifamily Podcast” with Ronn and Martin! It feels good to be back and keep the momentum going with more powerhouse guests for the show.  In today's episode we will be speaking with our good friend and fellow Podcaster from Renter Obsessed Podcast, Sydney Webber, Marketing Lead at Updater/Move HQ (Previously at Knock CRM). We will get into her experience in the multifamily industry as a B2B Marketer. We will also dive into what it takes to launch a successful podcast, life in the multifamily industry, and also covering apartment marketing insights, you don't want to miss.

I hope everyone is ready for another jam packed session of The Multifamily Podcast with Ronn and Martin! Today's episode is going to cover “The Power of Video Marketing for Apartments” with special guests and co-founders of Show My Property TV.  These two sisters came together to start one of the most sought after Digital Marketing Agency's in the multifamily industry. The Yin to the Yang of all things video marketing and immersive content.  Christina Singleton has traveled the globe, backpacking and teaching Yoga. Now she develops bad ass video products for the multifamily industry. Anna Singleton brings 10+ years experience in TV production, hosting and journalism in the London, UK area.  It's my great pleasure to introduce the Co-Founders of Show My Property TV (Christina Singleton and Anna Singleton).  Enjoy the latest episode of The Multifamily Podcast!

Welcome back to The Multifamily Podcast with Ronn and Martin.  Today's interview is going to be quite a treat for our audience! We have with us the one and only Jennifer Staciokas, Executive Managing Director of Western Wealth Capital.  She is an industry recognized Property Management Professional, Guest Speaker at National Conferences, Advisory Board Member for multiple companies and brands. She also really understands what it takes to build high performance teams and specializes in training and business development.  Get ready for an insightful podcast on how you can build high performance teams!

It's that time again! The Multifamily Podcast with Ronn and Martin and today's episode is going to be a very informative one.  We have a very analytical guest for today's show. It's my pleasure to introduce to our audience Cynthia Zamudio, Marketing Analyst at Apartment SEO.  Today we will be covering attribution and the different types of attribution and all things Google.  She is one of Apartment SEO's shining stars with a specialty in apartment marketing, Google Analytics and Attribution.

For today's inspiring show on The Multifamily Podcast with Ronn and Martin, we are here today with a dear friend of ours and a legend in the multifamily industry, Lynn Owen, Executive VP at Avenue 5 Residential.  Today we will be discussing with her, what life was like at one of the fastest growing multifamily start-ups, tips from a true multifamily executive as well as dealing with adversity and finding balance as a woman professional in the multifamily industry!

Today on The Multifamily Podcast, Ronn and Martin are covering an article posted by PropModo.com. "The multifamily sector needing 4.3 million apartments by 2035", source Propmodo.com. Then we will be getting into some big Google updates the multifamily industry needs to know about! Speaking on Google's Fresh Content Update and Google Ads new Performance (PMAX) Campaign type. Things are always shifting in Google Land, so it's important to stay in the know! So, Let's get into it!

Get ready for another great episode of The Multifamily Podcast with Ronn and Martin. Today we are going to be talking to Wojciech Kalembasa - CEO at LCP Media, previously known as LCP 360. We will be diving into Wojciech‘s entrepreneurial journey, how LCP creates digital content for the multifamily industry, and highlighting their newest product TourBuilder Go (Unit Level Tours)! Let's dive in!

Today Ronn and I are speaking with Nathan Poth on The Multifamily Podcast, who is an established real estate investor and broker, property manager and owner at LoCali Management Group and land investor at LoCali Ranch and has been In the multifamily industry since 2004. We will get into each topic today to leave our community with some thoughts into where Nathan believes the real estate market is headed, breaking into the property management industry and how anyone can find a nice piece of land to monetize, no matter their budget. 

In today's episode of The Multifamily Podcast, we speak with Robert Turnbull, (President/COO/Founder) of BetterBot.com, Your Digital Leasing Solution! We hear more about how he got into the multifamily industry, dig into BetterBot and the technology behind it, learn more about lead nurturing and guided conversational chatbots. Join us as we talk about all things automation and how your community can take advantage of this cutting edge software to help your communities scale using this technology. 

Welcome back to The Multifamily Podcast with Ronn and Martin, we have a very exciting episode planned for everyone! Today we will be speaking with our first guest on the show, Frankie Valle-Meier of Apartment SEO, our National Sales Manager, who is also a TikTok Influencer with over 640,000 followers. We will be discussing how he went viral with one particular TikTok, his rise to TikTok Stardom, TikTok best practices for apartments and how your community can ride the wave of this widely popular immersive video platform to help bring more qualified traffic into your communities.

Join Multifamily Podcast as we recap our time at The Apartment and Innovation Conference in Huntington Beach, CA. We talk about all things Apartment Marketing around SEO Strategies, Google Business Profile, Google Ads/Youtube Ads and TikTok. We also review some great stats around how the multifamily industry gets the majority of their leads and qualified calls. 

Join Ronn and Martin of Apartment SEO to Recap The Multifamily Social Media Summit in Napa, California. Get all the details about this amazing event. Sit back and relax, as we cover some hot topics from this Napa Digital Marketing Conference. This includes talking about Youtube, Google Business Profile, Google Ads, TikTok and much more!

Welcome to The Multifamily Podcast Reboot with Ronn Ruiz and Martin Canchola, Co-Founders of ApartmentSEO.com! Join us as we talk about what's new with us, Apartment SEO, Google Updates and our plans for The Multifamily Podcast Reboot!

In this episode of The Multifamily Podcast Ronn Ruiz and Rommel Anacan welcome a special guest in studio, Nicholas Dunlap

In part 2 of a 2-part series, Ronn Ruiz and Rommel Anacan continue their conversation with Nicholas Dunlap.

Gallup released a study that said that 70% of employees are disengaged today. 70%! In part two of a two part series, Ronn Ruiz and RommelAnacan continue their conversation about the importance of employee engagementin the workplace, and provide valuable insight into how to increase theengagement level of the employees you lead and manage. 

Gallup released a study that said that 70% of employees are disengaged today. 70%! In part two of a two part series, Ronn Ruiz and Rommel Anacan continue their conversation about the importance of employee engagement in the workplace, and provide valuable insight into how to increase the engagement level of the employees you lead and manage. 

In this episode of The Multifamily Podcast Ronn and Rommel's special guest Andrew Greenhalgh, the Search Marketing Manager of Apartment SEO, continues answering the question "Is SEO Really Dead?"

Many online experts have publicly proclaimed that "SEO is Dead!" so in this week's episode of The Multifamily Podcast Ronn and Rommel have invited special guest Andrew Greenhalgh, the Search Marketing Manager of Apartment SEO, to answer the question, "Is SEO really dead?" and what you need to know so customers can find you online!

In this week’s episode Ronn Ruiz and Rommel Anacan talk about customer service-which was inspired by a terrible customer service experience Rommel had recently while attending a wedding.

In this episode of The Multifamily Podcast, Rommel Anacan and Ronn Ruiz continue their "Dollars and Rents" conversation about the historic rents we're seeing nationwide and things you can do to keep your residents satisfied and happy with your community, even in the midst of rising rental rates.

Rental rates across the nation are at historic highs-which is great if you're a multifamily housing professional. Higher rents mean greater profits, increased income, rising property values and more opportunities for growth. Yet, higher rents also has a challenging side to it as well. In this episode of The Multifamily Podcast, Ronn Ruiz and Rommel Anacan discuss the hot rental market nationwide, along with things you should know to help your residents accept higher rents. 

Learn more about how to follow up with potential clients while at your next multifamily conference. Also learn how to be an educated client by knowing what you want to get out of the trade show. 

Get the most out of NAA 2015 by listening to 1st Episode of the Multifamily Podcast with Ronn Ruiz and Rommel Anacin. Learn how to maximize your NAA 2015 experience with these useful tips and tricks.