Science Communication Accelerator - scicomX (scicomm, social media, and digital science marketing)

For many of us researchers, communicating science is something that we do in addition to writing papers, teaching, supervising, and acquiring research grants. Sometimes, it can be overwhelming because it comes on top of all the other responsibilities. However, today's guest demonstrates that one doesn't need to be overwhelmed to be successful on social media while maintaining a regular job. Find Sevim on Instagram and on LinkedIN. --- The Science Communication Accelerator Podcast is brought to you by Julius Wesche (PhD). With it Julius aims to empower scientists, universities, and researchorganizations to engage publicly and share more science on social media. To doso, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with expertsin the field of social media and science communication. Please reach outto Julius for workshops and talks via Linkedin or via mail: julius@scicomx.com.

Antje leads a 45 communications team across five countries in probably the most political research organization in Europe, the European Commissions own Joint research centre. Check out this episode to learn how they prioritize content, how they brand the organization and how they help researchers communicate their science. Find Antje on LInkedIN and on Twitter/X. --- The Science Communication Accelerator Podcast is brought to you by Julius Wesche (PhD).With it Julius aims to empower scientists, universities, and researchorganizations to engage publicly and share more science on social media. To doso, the podcast aims to create a knowledge hub for digital sciencecommunication by publishing engaging and inspiring episodes with expertsin the field of social media and science communication. Please reach outfor digital communication support. You find Julius on LinkedIN or via mail: julius@scicomx.com.

How to juggle research work, supervision, and science communication? It can be challenging at times to bring all of it together. In this episode, we learn how Prof. Kimberly Nicholas manages this challenge. Kimberly has a PhD from Stanford (note: fixed typo here), has written dozens of peer-reviewed journal papers, and on the side, she creates climate science content. She runs a newsletter and has cultivated a community of 15 000+ followers on Twitter. Pretty impressive. In this episode, she tells us how she juggles all these things and how she defines the impact of science communication. You find her obviously on Twitter and also on LinkedIn. Resources: Kim's Newsletter on Substack PDF Under the sky we make. PDF seven steps to communicate science (Taking research from idea to impact)  -- The Science Communication Accelerator Podcast by Julius Wesche (PhD). With it Julius aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out for digital communication support. You find Julius on ⁠Linkedin⁠ or via mail: julius@scicomx.com.

In this episode I structure a science communication strategy with PhD student Saad Ahmed. Ahmed researches and develops sustainable business models (SBM) for the battery value chain considering reusing, repurposing, and recycling the batteries. In this episode I sit down with him and we go through the basic questions that help anyone to build his/her first communication strategy. Check it out if you want to build your first science communication strategy. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out for digital communication support. You find Julius on Linkedin or via mail: julius@scicomx.com.

Embark on a captivating journey with Ana Godinho, Head of Education, Communication, and Outreach at CERN, as we explore the evolving landscape of science communication and brand building within the European academic system. Discover CERN's communication development over the years and their current strategies both offline and online. Note, CERN is the first research organization that is about to adopt an influencer strategy. Gain insights into the future of CERN's communication initiatives and the upcoming trends and challenges in science communication on a global scale. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out for digital communication support. You find Julius on LinkedIn or via mail: julius@scicomx.com.

Today we learn from Torill Sommerfelt Ervik on how to start a successful popular science podcast. Torill is a communication advisor at the University of Bergen and she runs the UIB POPVITEN Podcast which has garnered > 66.000 streams. In this episode she tell us how she started the podcast, how they create each episode, how they host it and how the podcast is promoted. Enjoy the session :). -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com).

Where can you (potentially) reach 700 million users to see your research results?

On march 31, Twitter reveals some of its source code, including its recommendation algorithm. In this episode you learn how to optimize your tweets for maximum visibility. Here a hot summary: Optimize for likes, then retweets, then replies Images & videos help Blue badge extends your reach Avoid external links Making up words or misspelling hurts You are clustered - posting outside your cluster will get you little visibility Mutes & unfollows hurt Misinformation ranks you down Follow me for more content on how to do science communication on social media platforms (Twitter: @juliuswesche; Linkedin: Julius Wesche) --- The  Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com).

Why does diversity matter in science and science communication? And how can organizations empower individual scientists to do good science communication independent of their gender, religious beliefs, race, martial status, ethnicity, parental status, age, education, physical and mental ability, or sexual orientation? Answers to these questions will you get when in this episode with Lachlan Smith and Jakob Feldtfos Christensen - the makers of the Diversity in Research Podcast. Let me know what you think about this episode and please send me suggestions of people whom you would like to listen to on the podcast. --- The  Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of   social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com). You find me also on ⁠Twitter⁠, on ⁠LinkedIn⁠, and on ⁠Instagram⁠.

How is science communication facilitated at two of the best universities globally? In this episode you learn how. Today's guest is Gian-Andri Casutt. Gian is the head of communications at the ETH board which is the governing body that oversees ETH Zurich, EPFL Lausanne and a number of other Swiss federal research organizations. Next to that he is also the president of EUPRIO, which is European Association of Communication Professionals in Higher Education. In this episode you learn what trends Gian sees currently in the science communication sphere, and how they managed to empower their researchers to communicate science and the institutional structures their have build to build a supportive environment. Interested to connect with Gian on social media? Find him on Twitter, and on LinkedIN. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

This episode is only for organizational communicators and how they can use AI to create content and build brand for their organizations. The episode was part of a network meeting were I was invited by Senior Adviser Jan Kaarø from the NTNU communications department to talk about AI and how it can be used for creating content to build brand for universities. I hope it provides you value. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

In this episode of the Science Communication Accelerator Podcast, host Julius Wesche speaks with Dr. Julie Bayley about her book "Creating Meaningful Impact." Dr. Bayley discusses the importance of research impact and the need for researchers to focus on what truly counts, rather than just counting publications and citations. She introduces the concept of "Impact Literacy," the ability to understand and evaluate the impact of research, and provides eight points for building an impact literacy mindset. These points include chasing meaning over unicorns, working out what your research powers up, and thinking directionally, among others. Listen to the episode to gain a deeper understanding of research impact and how to make a meaningful impact with your work. And if you did not know who the Jessica Fletcher and who Goldilocks are then you will know it after this episode. You can find Julie on LinkedIN and Twitter or on her university page at Lincoln university. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

In this podcast, we typically focus on digital science communication, specifically for content creation strategies. However, today we're going offline and discussing a different form of science communication: writing academic books. Books are a great way to make scientific knowledge more accessible and easier to understand, beyond just publishing papers. You will learn what you need to think about when writing an academic book, what different types of academic books exist, how the publishing landscape looks like today and how different authors design their writing process. As someone who has not yet written a scientific book apart from my PhD, I am excited to have Roger A. Søraa on the podcast. Roger is an associate professor at the Norwegian University of Science and Technology (NTNU) - and studies robotization of society and its ethical, gendered and epistemological consequences. Find Rogers new book called "AI for Diversity" at https://www.routledge.com/AI-for-Diversity/Soraa/p/book/9781032073569. In the first ca. 10 min we talk quite a bit about Roger and his new book. So if you want to skip that part please feel free to jump right to minute 10. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

Who will use Artificial Intelligence (AI) for content creation in the future? Everyone will. In this episode, we'll be introducing ChatGPT3, a powerful AI chat bot that can assist you with your social media content creation. ChatGPT3 came out in early December and within five days it had five million users. No other platform or app had achieved that to date. Hence, let's see how ChatGPT can become part of your content creation toolkit and support you in making your content creation process more efficient. I will show you how to sign up and give you six hands on ideas on how it can be used. 1. Generation content ideas 2. Help writing blog posts 3. Creating twitter threads 4. Writing show notes for your podcast episodes 5. Prewrite press releases 6. Helps writings scripts for YouTube videos --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

In this keynote you learn why social media is key for the science communication of the future. You also learn how to develop your own science communication strategy and which platforms to use. I hope this episode provides you value. If it does, I'd be happy for you to subscribe to the podcast. Have a good slide into the next year. See you on the other side :). --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

Once you decided on the why and with whom you want to communicate your science, you will need a system that helps you create content efficiently over time. One system that you can use is the CCM systems introduced and championed by Emilia Miller (aka. Emilia.Loves.Science). Emilia suggest that first one need to conceptualize content, then it needs to be created and then the output needs to be monitored. In this episode Emilia introduces us to the intricacies of the content creating process and how her system can help us overcoming them.    --- The  Science Communication Accelerator Podcast aims to empower  scientists,  universities, and research organizations to engage publicly  and share more science on social media. To do so, the podcast aims to  create a knowledge hub for digital science communication by publishing  engaging  and inspiring episodes with experts in the field of  social media and  science communication. Please reach out if you are  looking for a  sparring partner to create your organizational  communication or branding  strategy (julius@scicomx.com). You find me  also on Twitter, on LinkedIn, and on Instagram.

TikTok: The platform has changed tremendously over the last years. It is not the dancing girls anymore, but you find everything on it. Justin Cottle was one of the first - if not the first - creator(s) on the platform to create scientific content. By telling his story you learn what TikTok is today, how it works differently than other social platforms and what the four ingredients are that you need to build up your TikTok account successfully. Enjoy the show :) You find Justin on TikTok under the handle @instituteofhumananatomy and here you find him on LinkedIN. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

If you like rather slow episodes, then please don't listen to this one. Crazy, last week I was invited to give a talk about why I think social media is the greatest opportunity for science communication. The talk was part of an event that was called Science Communication beyond tomorrow, and we sat in one of these fancy conference rooms at the European Commission in Brussels. Check out the recorded live stream by clicking here. I hope you enjoy the episode :). Thanks for inviting me goes out to Antje Collowald and Darren McGarry from the Joint Research Centre at the European Commission. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

The Stockholm Resilience Center (SRC) is probably among the best communicated and hence also branded research institutions on the planet. In this episode, I am joined by Sturle Simonsen - the humble mastermind behind the SRCs communicative success. In the episode we talk about, how Sturle steered the communicative efforts at the SRC, but since he is leaving his job after more then a decade we also get to know what he is proud of and what he would have liked to spend more time on. Dear Sturle, good luck with your new adventure at KTH Royal Institute of Technology. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

The goal of the Science Communication Accelerator Podcast is to increase the visibility of science, so that societies are empowered to make smart decisions. One approach to make it visible is social media. For that reason, I talk a lot about it on this podcast. However, there is one other topic that created and continues to create friction when it comes to sharing scientific knowledge: The practices of publishing scientific content. Often decision makers, policy makers, other researchers, and the open public, have no access to the newest research findings, because these are hidden behind paywalls. To remedy this handed down publishing model, a new model emerged. It is called open science, and within open science open access to scientific result has had a major winning streak in the last years. One of the key people pushing for open science and open access is Robert-Jan Smits. Robert-Jan is the former Director-General of Research and Innovation at the European Commission where he was the architect of major funding programs such as Horizon 2020 and he helped shaping its successor the Horizon Europe program. Furthermore, he was the Open Access Envoy of the European Commission and with plan S, he launched a concrete policy proposal intended to ensure that all publicly financed academic publications are publicly available. Today Robert-Jan is the president of the Technical University of Eindhoven. I am a psyched to have him on the podcast

How can we future proof our science communication? And the whole science communication ecosystem as a whole? I get to discuss these topics in this episode with Stephan van Duin who is the co-chair of the Dutch Science Communication Association, founder of The Online Scientist and a Senior Advisor Science Communication at UMC Utrecht. More specifically, the episode we discuss six thesis which you can find below. Theses Stephan · We're not reaching a diverse enough audience. · Scicomm suffers from the induced competition between academic institutions. · The scicomm field is too fragmented. Theses Julius · Most organizations have not understood that brand is everything. · The key to brand building is to create quality content at scale and it takes longer than you think. · Researchers think that they neutral analysts, while they misjudge their potential as change makers. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

How to build your reach and brand on social media. These are probably the two questions that I get asked the most. Hence, find in this episode eleven tried and true approaches. I hope they provide you value. Please check out the new webpage of the Science Communication Accelerator under www.scicomx.com. Yes scixomX is developing into a media agency that serves academia, yay. Here comes the link to the blog post on how to build a content creation machine, that is also mentioned in the episode. Overview over the eleven approaches introduced and discussed in this episode: Be clear about your target group (05:40) Post on social media networks where your target group is active (07:00) Create content that provides value to your target group (09:50) Be self-aware: Written, Audio, Video, Graphics (11:10) Speed is way more important than perfection (12:35) Optimize content for each platform (14:27) Be consistent and reliable (16:39) Engage with followers (18:45) Include CTAs – Call to actions (20:40) Empower your employees to build reach by themselves (22:04) Pay to promote your posts (23:03) --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

How do science communication departments in universities and research organizations need to look like in order to embrace the fast changing communication environments? In this episodes, Dr. Patrick Honecker the Chief Communication Officer at TU Darmstadt gives insights on how this question can be answered. As one answer to this question, Patrick helped implementing four communication measures. These include heavy investment into online and offline trainings for researchers, a social media hub that informs researchers about social media offerings at the university, and a dedicated communicator that jointly with researchers develops their communication strategies. Check out the episode for more insights :-). Reach out to Patrick on LinkedIN or Twitter. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter (@juliuswesche), on LinkedIn, and on Instagram.

In this episode I chat with Charlotte Ballard about how to support researchers in their communication activities who have a message on how we can save the planet from processes like climate change and biodiversity loss. Charlotte is a biology major turned science communicator and she can draw from broad experiences not only from Utrecht University but also the Stockholm Resilience Center. Next to this, Charlotte also gives extensive insights on how to find valuable content and how to empower women researchers. Enjoy the episode :-). --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter (@juliuswesche), on LinkedIn, and on Instagram.

The most important asset is positive attention. The most straight forward way to gain positive attention is probably to create content at scale that provides value to your target group. This applies to every individual researcher as well as university and research organization. However, creating content at scale can be quite daunting. In this episode, I show you, how you can build what I call a content creation machine*, which is an approach that uses repurposed pillar content to create large quantities of derived content that is native to the social media networks that it is distributed on. You don't really know what that all means? No, worries. After this episode you will :-). (02:15) Why is social media crucial for communicating science? (06:15) Why is it key to creating content at scale on social media? (11:30) What is a content marketing strategy? (13:00) Repurposing - An introduction (15:28) Setting up the content creation machine In the episode I mention the App Annie the "State of Mobile 2021" report. App Annie is now called "data.ai", but apart from that the report is still very insightful. You will find it here. *The concept of a content creation machine is based on the content marketing model championed by @garyvee. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter (@juliuswesche), on LinkedIn, and on Instagram.

What works and what does not work in science communication? In this episode Prof. Baruch Fischhoff joins the scicomX Podcast. Baruch is Professor at Carnegie Mellon University in Pittsburgh and widely considered as one of the god fathers of the science of science communication. We talked about what types of science communication exist, and what the science tells us what we should strive for if we want to make knowledge to be heard and understood. Spoiler: It is not about sending information only, but to understand the groups we want to communicate with and to create partnerships with them. In the episode we refer several times to two of Baruch's publications. Find them here: Fischhoff (2012): The sciences of science communication, Proceedings of the National Academy of Sciences of the United States of America, vol. 110. Fischhoff (2015): The realities of risk-cost-benefit analysis, Science Magazin, Vol 350, Issue 6260. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

With the rise of social media, universities and research organizations have immense potential at their fingertips to build visibility and brand. However, too often the vast potential that new social media channels offer is not taken advantage of and hence lost. To harness the potential of social media, communication departments need to become scientific media agencies. What does that mean? While acting within the university's boundaries, they drive attention for scientific output and help building brand identity for the organization. In this episode you will get to know the concept of the scientific media agency, how it differs from a standard communications team in a university or research department, and you will be introduced to the five characteristics that will guide you in turning your communication department into a scientific media agency. These five characteristics are: 1. A content driven mindset 2. Putting researchers center stage 3. A balanced yet comprehensive skill set 4. Clearly defined processes and responsibilities 5. Sufficient resources --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me also on Twitter, on Linkedin, and on Instagram.

Universities and research organizations are content gold mines, because they are filled with intelligent people who create knowledge that may help tackle our societal challenges. In this episode I will introduce you to the five steps of efficient content creation (Drilling, Accessing, loading, processing, delivery) and you will be introduced to what skills are needed in the communication department to implement such processes. Enjoy the show :-).  --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a  knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me also on Twitter, on Linkedin, and on Instagram.

This episode is the recording of a Fireside chat organized by the European Research Council. Special thanks to Tony Lockett and his team for having me. We covered quite some topics during the discussion. Please find the topics below. Thanks for tuning in :-). - Podcasting (05:00) - Are research and science good topics for social media (07:37) - How to build well functioning science communication departments (11:00) - How to communicate despite having scarce resources (14:22) - Future trends of science communication (18:54) --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me also on Twitter, on Linkedin, and on Instagram.

Dr. Kiki is an American neurophysiologist and the go to science communicator when it comes to video making. Originally starting out with a PhD in "bird brains" she soon moved to be a science communicator hosting the "This week in science" live and podcast format, running her own boutique video production company as well as serving as vice President of Public Relations at for the non-for-profit Science Talk. In this episode Dr. Kiki and I talked about what different video formats exist and how researchers and research institutions can decide which type is the best for their purpose and their target group. The types of videos that we covered are: Live videos Produced videos Long form videos Short form videos Informational videos Explainer/ Educational videos Entertainment videos If you want to go into easy animation here come three suggestions from Kiki: Videoscribe, Toonboom, and BioRender. Enjoy the show with Dr. Kiki. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me also on Twitter, on Linkedin, and on Instagram.

Think about your message, goal, and audience. You're not building it for you, but for your audience! This is the first tip that you will get from Liesbeth Smit – the godmother of researcher websites – when you listen to this podcast episode. Furthermore, you will learn what questions you should answer when thinking about creating your webpage, and there will be a substantial number of value bombs flying your way concerning further tips and tricks. Enjoy

In this podcast I talk often how social media can be used to communicate science. But there is another very prominent way to get your research out there and that are the traditional news media. In this podcast I talk to journalist Andrea Tiltnes how you can get newspapers to take up your research. This section is divided into two parts. In the first paper we talk about what makes a good article in a newspaper, and in the second we talk about what you can do in order to make the work of the journalists easier and hereby increase the probability to get your research some visibility. You can find Andrea on Linkedin, or you can send her an email to andrea.tiltnes@adresseavisen.no. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me also on Twitter, on Linkedin, and on Instagram.

In this episode I try something new. It is called “ask scicomX”. This podcast is for you and to empower the science communication space, by providing meaningful insights on how to do science communication with digital media. I think the best thinks I can make content about is your specific questions. So I asked some people in the scicomX audience to send in audio files with science communication related questions. And in this episode I get to ask them. If you also want to be on the scicomX podcast, then please send me your question to julius@scicomx.com, and you will be on it in some weeks. I hope this provides value to you. The people who asked questions were Heba, Lukas, Simon, and Gianluigi. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius@scicomx.com). You find me also on Twitter, on Linkedin, and on Instagram.

In most cases, research organizations have a lot of potential for science communication that they do not utilize a lot. In this podcast I tackle this issue with my guest Johanna Kollmann, who works at ZEIT Verlag in Hamburg, Germany where she frequently consults universities and research organizations on how to level up their communication. We talk about how small and large organizations can use their resources in a sensible way and we suggest nine ideas how organizations can leverage their science communication activities and how they can empower the willing and the capable to do better science communication. You can find Johanna on Twitter and on Linkedin. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me also on Twitter, on Linkedin, and on Instagram.

Instagram is one of the largest social media networks of our time. While Twitter is known to be one of the prime networks used by researchers, more and more are migrating to or also starting to creating content on Instagram. Hence, I took the time to sit down with Hannah Oldenburg who runs an organizational Instagram Account for the Öko Institute in Berlin and walk me through how they set it up and how they get their researchers to participate and to provide content for the Instagram account. If you want to set up an Instagram account for your institute, then this episode is for you. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me also on Twitter, on Linkedin, and on Instagram.

Making design sexy. That is the mission of today`s guest. Liesbeth Smith dropped out of her PhD program to start her own design company and to make science sexy. On the web our science content competes with all other beautifully designed content. So, in order to stand a chance, Liesbeth brings seven hands-on tips to this episode on how you can increase the quality and attractiveness of your design – be it a presentation, a graphic or a report. You can find Liesbeth through her webpage, on Twitter or LinkedIN. Links to our free templates from Liesbeth: Poster design article with a downloadable template. E-book presentation design with a free basic template (to download a bit down on the page): In this episode we also talk about an episode of a podcast with Austin Kleon, who wrote a quite famous design book, called “Steal like an Artist”. Find the episode with him on “the futur” podcast here. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me on Twitter, on Linkedin, and on Instagram.

In this episode I am joined by Amy Aines. Amy supports researchers to be more effective when talking about their science and she co-wrote the known scicomm book “Championing Science”. If you listen to this episode, you will get to hear seven practical tips on how to get your points across and on the way to that also become a better public speaker. The seven points are: Before you speak Forget to smile and show warmth Take a technical talk and reuse it/start with existing slides When You Speak Try to sound smart Put too much on one slide/too much detail Explain all the work you did Value precision over impact Ramble on without a clear message and call to action You can find Amy on Linkedin, Twitter and on her company website. Scroll further down for more resources. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me on Twitter, on Linkedin, and on Instagram. Resources: Championing Science Amy Aines, Dr. Roger Aines Principles for Effective Communications Compelling People John Neffinger and Matthew Kohut - The Importance of Warmth Brain Rules Dr. John Medina Brain science on Attention and Memory

Do you have a question on how to do science communication? If yes, this is your chance to get it answered. Please record it (for example with your smartphone) and send it to julius@scicomx.com, if you want to have it answered in the podcast. I am already psyched to receive it

The European Research Council (ERC) is one of the largest funders of scientific research in Europe - reason enough to sit down with it's head of communications Tony Locket. In this episode you will learn what the ERC is, how it operates and how it supports grantees and beyond to do science communication. Furthermore, Tony shared his insights on current trends in science communication and how it is likely to evolve in the future. You can find Tony on Linkedin and Twitter. Links: Public Engagement with Research Award https://erc.europa.eu/managing-your-project/public-engagement-research-award EuroScience Open Forum: https://www.esof.eu/ -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me on Twitter, on Linkedin, and on Instagram.

For today's episode I talked to Rebecca Winkels - the Director of Communications and Strategy at Wissenschaft im Dialog. What are current social media trends in science communication and academia? By the end of the episode, you will know about them

Don't Look Up made waves. A lot of waves. While Leonardo DiCaprio states that “In a nutshell, (the film is) an analogy of modern-day culture and our inability to hear and listen to scientific truth”, it also showcases a lot of challenges that scientists are exposed to in modern day culture when it comes to science communication. Together with Mark Bayer, I unpack what went wrong with science communication in Don't Look Up and we draw seven lessons for good science communication. These are: (1) Show the Preview, Not the Movie (2) Create emotion, because they spur action (3) Don't de-prioritize your delivery (4) Know listeners' ‘Native Language' (5) Connect before You communicate (6) Understanding reaction to your talk from stakeholders beyond room/virtual platform can help you shape way your talk is viewed (7) Combatting Misinformation is key. It can be done by determining your goal before engaging with the person/group, listen with empathy and ask questions without judgment, and by focusing on "the persuadables". Mark I helps scientists, engineers, and organizations get funding, gain influence and build relationships with their most important stakeholders, including members of parliaments, investors, and the public. And apart from that he is a very kind, and clever guy. You find him on Linkedin or on his webpage. If you are up to check out his 11 key to reduce complexity that we mention in the episode, then click here. Thanks for tuning in and I hope that this episode brings you value. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me on Twitter, on Linkedin, and on Instagram.

Be among the first ones to join the scicomX Discord Server: https://discord.gg/BVNCXXTScZ  A great way to provide in depth value to your audience is podcasting. Podcasts allow you to go deep and to really empower your audience with details, knowledge, and arguments in a way that tweets and Instagram posts can't. If you want to start a podcast yourself, then this episode is four you. In this episode, my podcast partner Markus and I talk about what makes a great podcast and we give you in-depth insights how to produce a podcast that creates value for your audience and helps you building your brand. We derive this knowledge from our experience with enPower which has so far amassed about 150.000 streams.  Check the detailed line out below to directly jump to the topics that you are interested the most, or just begin right from the start to get the whole package :-). Thanks for listening and good luck podcasting.  - Get comfortable with making mistakes (min 9.00)  - Why podcast are a good format for science communication (min 10.00)  - Finding the topic (12.30 min)  - Defining your target group (min 15.30)  - Formats (min 19.00)  - Structuring an episode (min 23.30)  - Recording equipment & technology (min 27.00) - Post production (min 31.30)  - Podcast Hosting (min 36.30)  - Building visibility and community for you podcast (min 40).  --  The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a  knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me on Twitter, on Linkedin, and on Instagram.

During the pandemic a lot of things changed. Also a lot of formats that were offline were moved online and now as the the pandemic will (hopefully) be soon over, often the question arises what to do with these formats. Moving them back to offline? But how to do this without loosing the following built up online? In this episode of the scicomX Podcast I talked to Franziska Sattler who as been working with Pint of Science and SoapboxScience and who also runs "Kaffeklatsch mit Wissenschaft". "Kaffeeklatsch mit Wissenschaft" which roughly translates to "Coffetime with Science" is created together with the Berlin Natural History Museum and is one of these formats that were moved online and is now created as a hybrid event. We had a really nice chat and when you listen to it you will learn the pros and cons of running a science show offline and online and what to think about if you want to run it as a hybrid between online and offline. During the session I mention a video of Seth Godin. You find it here at min 34:21: Seth Godin - How to Get Your Ideas to Spread - Nordic Business Forum If you are interested in finding out more about Franzi, you can connect with her on Twitter, LinkedIn, or through her webpage. --  The Science Communication Accelerator Podcast aims to empower  scientists, universities, and research organizations to engage publicly  and share more science on social media. To do so, the podcast aims to  create a  knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for  a sparring partner to create your organizational communication or  branding strategy (julius.wesche@scicomx.com). You find me on Twitter, on Linkedin, and on Instagram.

Who are you? This question I was asked by Amber O'Brien about two months ago. She said: "It's really helpful to listen to your podcast episodes, and the energy you bring to it, but I feel I don't even know who you are and why you do this podcast". And since I am not really good at overthinking things a lot, I just invited Amber to be the host of this episode and interview me about what drives me, how I see the future of science communication, and what I envision scicomX to become in the future. I hope this episode brings you value and let me know what you think.  You can reach me under julius@scicomx.com or on Twitter, Linkedin and Instagram (always @JuliusWesche). --  The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a  knowledge hub for digital science communication by publishing engaging  and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me on Twitter, on Linkedin, and on Instagram.

Science communication is severely hampered because the incentive system in research organizations and universities is too often based solely on the number of published papers and citations. A key to encourage science communication could therefore be to increase appreciation for science communication and anchor it in the academic incentive system. In this episode, I discuss how this can be done with Markus Weißkopf. Markus is the managing director of Wissenschaft im Dialog (ca. 60 employees), which is a key promoter of science communication in the German higher education system. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me on Twitter, on Linkedin, and on Instagram.

From tomorrow on the scicomX Podcast will publish new episodes every OTHER Tuesday. Look below for finding out why. For this episode I try something new. I took 10 of my YouTube videos and merged them into one podcast episode that now contains hot takes on being judged, the imposter syndrome, but also that attention is key and how you craft your first digital science communication strategy. Do you like this format? If yes, please tell me about it, and I may produce another episode soon with more hands on details on how to build up a following online

„When engaging the disengaged, what I mean is engaging the majority“. This is how today's guest Haydon describes his work as a science communicator in the earth sciences field. Who are the disengaged and how can we catch their attention? If you are interested in answers to these questions, then this episode is for you. You can find Haydon on Instagram, Linkedin, and through his webpage. In the episode we come across a video in which that Haydon describes what famous actor and wrestler Dwayne (the Rock) Johnson has to do with geology. You can find the video by clicking here. -- The Science Communication Accelerator Podcast aims to empower      scientists, universities, and research organizations to engage    publicly   and share  more science on social media. To do so, the    podcast aims to   create a knowledge hub for digital science    communication by publishing engaging and inspiring episodes with   experts  in the field of social   media and  science communication. Please reach out if you are  looking for a sparring partner to create  your organizational communication or  branding strategy  (Julius.wesche@scicomx.com). You  find me on Twitter, on Linkedin, and on Instagram.

Storytelling is an ancient art form and can be described as the social an cultural activity of sharing stories to audiences. Using storytelling elements in presenting the research process and research results can make research more accessible and give a human face to science. In order to learn more about science communication storytelling I invited Josh Ettinger to the scicomX Podcast. Josh is a PhD student at the University of Oxford where he analyses the communication around strong weather events. Next to his work as a PhD he also gives storytelling workshops to researchers, research organizations and firms. He caught my attention, because he has co-authored a correspondence in Nature on how science communication and storytelling can be great allies and how they can support each other. Klick here for being redirected to the Nature correspondence. Please reach out to Josh on Twitter or on Linkedin, or check out his webpage. Scroll down for more resources to storytelling provided by Josh -- The Science Communication Accelerator Podcast aims to empower     scientists, universities, and research organizations to engage   publicly   and share  more science on social media. To do so, the   podcast aims to   create a knowledge hub for digital science   communication by publishing engaging and inspiring episodes with  experts  in the field of social   media and  science communication. Please   reach out if you are  looking  for a sparring partner to create your   organizational  communication or  branding strategy (Julius.wesche@scicomx.com). You  find me on Twitter, on Linkedin, and on Instagram. -- https://gizmodo.com/the-22-rules-of-storytelling-according-to-pixar-5916970 https://www.nature.com/articles/d41586-020-01731-9 (one of my articles) https://www.amazon.co.uk/Narrative-Everything-ABT-Framework-Evolution-ebook/dp/B07SHKZMNY https://masterclasses.nature.com/online-course-in-narrative-tools/18498356 https://www.pnas.org/content/118/15/e1914085117 https://www.amazon.co.uk/Storytelling-Animal-Stories-Make-Human/dp/0544002342 https://www.amazon.co.uk/Story-Structure-Substance-Principles-Screenwriting-ebook/dp/B0042FZVOY

There are four formats how to communicate information: written, audio, video, and visualizations. In this episode I look together with Martins Zaumanis at how researchers and organizations can create appealing visualizations that are easy to understand and that attract attention. Check out the second part of the podcast to get some hands-on tips. Here Martins shares 8 steps for you to step up your visualization game. Please check out Martins' book “Research Data Visualization and Scientific Graphics” if our are up for a deep dive. You find it under the following link: “https://peerrecognized.com/visualization/. You also find Martins on Twitter and on LinkedIn. --- The Science Communication Accelerator Podcast aims to empower    scientists, universities, and research organizations to engage  publicly   and share  more science on social media. To do so, the  podcast aims to   create a knowledge hub for digital science  communication by publishing engaging and inspiring episodes with experts  in the field of social   media and  science communication. Please  reach out if you are  looking  for a sparring partner to create your  organizational  communication or  branding strategy  (Julius.wesche@scicomx.com). You  find me on Twitter   (@juliuswesche), on  Linkedin (https://www.linkedin.com/in/juliuswesche/), and on Instagram   (@juliuswesche).

While TIKTOK still has a reputation of being a teenage dancing app it has evolved substantially over the last couple of years. In 2020 it surpassed two billion downloads and it also recently surpassed YouTube in viewing time per user. It is high time to look at TIKTOK. In order to learn about TIKTOK, I invited Prof. Andy Miah to the podcast. Andy has a chair in Science Communication and Future Media at Salford University (UK). And he is an avid TIKTOK user. We recorded this session in between other meetings. For this reason, it got shorter than the previous episodes of the podcast. However, this might actually be quite fitting for a social network that actually revolutionized short content. You find Andy pretty much on all social networks. However you could start by checking him out on Twitter (@andymiah) or have a look at his webpage: https://andymiah.net/ --- The Science Communication Accelerator Podcast aims to empower   scientists, universities, and research organizations to engage publicly   and share  more science on social media. To do so, the podcast aims to   create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social   media and  science communication. Please reach out if you are  looking  for a sparring partner to create your organizational  communication or  branding strategy (Julius.wesche@scicomx.com). You  find me on Twitter  (@juliuswesche), on Linkedin (https://www.linkedin.com/in/juliuswesche/), and on Instagram  (@juliuswesche).

Not even a year ago a new audio only smart phone app made big waves. Its name was clubhouse and suddenly every entrepreneur and political actor who had an iPhone had to have an account. Social Audio had taken the stage. Now a year later, clubhouse has gotten a lot of competition for example Twitter Spaces, Spotify Greenroom, and Facebook Live Audio Rooms to only name a few. While the first big wave has passed, social audio is still a great way to build up relationships with a following online at a low threshold. In this episode I am joined by science communicator and scicomm PhD student Stephanie Castillo, who was among the first ones to actually use Clubhouse for doing and talking about science communication.  When you listen to this episode you will learn what social audio is and how it can be used for science communication. Furthermore, Stephanie and I share a number of tips of how to get started and excel your use of this new type of digital science communication tools. You find Stephanie on Twitter and Instagram under @PhutureDoctors and on her website: https://phuturedoctors.com/ Names that we also mention in the episode are Samantha Yammine (Instagram: @science.sam) Amanda Colleti (Twitter: @amandacoletti5) Susianna Harris (Twitter: @susannaLharris) We also talked about Otter AI, which is a speech to text transcription software: https://otter.ai/  --- The Science Communication Accelerator Podcast aims to empower  scientists, universities, and research organizations to engage publicly  and share  more science on social media. To do so, the podcast aims to  create a knowledge hub for digital science communication by publishing  engaging and inspiring episodes with experts in the field of social  media and  science communication. Please reach out if you are looking  for a sparring partner to create your organizational communication or  branding strategy (Julius.wesche@scicomx.com). You find me on Twitter  (@juliuswesche), on Linkedin  (https://www.linkedin.com/in/juliuswesche/), and on Instagram (@juliuswesche).