Shine Online with Ellie Swift

In this episode, I'm opening up about navigating the beautiful complexity of life as a new mother in my mid-thirties while running a business during significant market shifts. If you're feeling the weight of constant flux—whether from macro factors like AI advancements and market changes or personal challenges like caring for children or aging parents—you'll understand why grounding principles have become my anchor. I share how living by design rather than default has transformed my approach to both business and motherhood.I'm taking you through the 7 principles that are most resonant for me right now, starting with the reality of trade-offs as a working mum and why knowing your boundaries is essential for maintaining sanity and energy. We explore the mindset shift that comes with accepting that business isn't meant to be easy, the power of intentional daily habits and how staying connected to your deeper purpose acts as an anchor when life feels chaotic. I also dive into finding beauty in the building process rather than rushing to the finish line, and why your response to challenges matters more than the challenges themselves.We wrap up with a reminder about the power of authenticity and why being yourself is your greatest competitive advantage. I share practical insights on how these principles show up in my daily life, from weekly boundary reviews to simple breathing exercises that set the tone for intentional days. My hope is that you can take what feels true for you and leave the rest, using these insights to help you lead with energy and inspiration while truly loving your life amidst whatever season you're experiencing.Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

We know that things constantly shift in the online space, and it often makes me wonder what I'd do differently in business if I were starting with all the insights I have now. As someone who understands the juggling act of scaling while staying true to what lights your soul on fire, I'm breaking down six game-changing strategies that have transformed not only my own business but the incredible results my clients are achieving. I walk you through the foundational elements that separate six and seven-figure businesses from the rest: nailing your niche and signature framework, creating consistent content across both long-form and short-form platforms and finding the perfect balance between organic relationship-building and paid marketing strategies. We also explore how embracing systems, team support and AI can become your secret weapons for scaling without burning out, plus why cultivating a rock-solid mindset is absolutely crucial for making those big leaps in business.We wrap up with my thoughts on the power of focus in a world designed to distract us, including practical strategies for structuring your days around deep work sessions and protecting your energy from endless trends and shiny objects. If you're hitting that exciting $100K mark or pushing past multi-six figures and ready to soar even higher, I'd love to have you join me in my Scalable Freedom Mastermind, where strategy meets soulful connection with bespoke support every step of the way. Head over to ellieswift.com/mastermind to jump on the waitlist and let's make 2025 your breakthrough year!Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

In this episode, I'm sharing why I've brought a weekly newsletter back into my business strategy and why it deserves the spotlight in your marketing mix. With email being 40 times more likely to convert than social media, newsletters offer something social platforms can't—direct access to your audience without algorithm interference. I share why I've fallen back in love with long-form writing and how newsletters give me the space to dig deeper than social media catchphrases, offering genuine, heartfelt advice that feels like a chat with your bestie over coffee.I walk you through my approach to crafting each newsletter, starting with whatever story or theme has been on my mind that week, then weaving in mindset, marketing and strategy insights alongside personal anecdotes and tried-and-tested strategies. This isn't about mass-production content—it's heartfelt communication that deepens relationships with each email. I also share the early data from our renewed newsletter journey, including solid open rates and one specific trick that's working well: resending emails to unopened recipients 24 hours later with a fresh subject line.If you're thinking about launching or refreshing your newsletter, I share my practical approach: scribble down ideas as they come, draw inspiration from what you love to read, tell your stories authentically and keep your creation process manageable and genuine. I've found such joy in returning to long-form writing, and if you want to join me on this journey, you can sign up at ellieswift.com/ceomoves or just drop me a "moves" on Instagram for fresh content delivered to your inbox every week.Happy writing!LINKS:Newsletter signup: www.ellieswift.com/ceomoves Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

"I am really in awe of how well everything functions within this business. It's not chaotic in any capacity."This was the message I received from my newest team member and I can tell you, that lack of chaos she feels is very, very intentional. Running a business without physical walls comes with its own set of challenges. The absence of spontaneous coffee chats and in-person energy means we need to be even more deliberate about how we create structure and connection. Today, I'm sharing my top leadership and team tips that have transformed Swift Ventures from a potentially chaotic virtual space into what my team member called a "beautifully well-oiled business."Intention Over ChaosEvery Sunday night, I set aside 30 minutes to map out the week ahead. This isn't just about listing tasks – it's about creating mental space to lead from the front foot rather than constantly playing catch-up.A calm business is a regulated business. Think about how you show up as a leader. Are you bringing steady, grounded energy or frantic, reactive vibes? The difference ripples through your entire team. Systems on SystemsHearing someone describe my business as "well-oiled" brings me genuine joy. Not because I'm obsessed with perfection, but because those systems represent freedom – both for me, my team and my clients.Every process in our business lives in Asana, creating a backbone that supports our creativity rather than stifling it. From content creation to client onboarding, we have systems for everything. This doesn't mean we are rigid, but more that our systems provide a framework that allows us to evolve and grow.The Art of Virtual ConnectionAs a leader, everything comes back to me. So when something goes wrong in my business, I don't point the finger and blame. I've been very intentional to create a culture where we ask the question, “ what do we need to do here so that this doesn't happen again?”Our Slack channels have become our virtual hallways – spaces where ideas flow, celebrations happen, and yes, sometimes silly GIFs are shared. With a team working in three different time zones, we rely heavily on really clear communication through Slack so that everyone knows exactly what is happening.Embracing Mistakes With GraceA business that functions well is one where people don't arrive feeling dysregulated or fearful of making mistakes. We hold high standards at Swift Ventures, but we pair them with high support.When someone messes up – including me – we follow a simple approach: apologise, own it, call it out, and move forward. No dramatic reactions, no lingering tension. Just acknowledgment, learning, and progress.What I've learned through building this virtual team is that exceptional leadership often reveals itself in the smallest moments – how you respond to a mistake, how attentively you listen, how clearly you communicate your vision. These seemingly minor interactions create the foundation for everything else.Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Let's chat about 2025. Businesses are feeling the pressure. Launches aren't hitting the way they used to, consumer behaviour is shifting and the tension from international trade disruptions feels like it's in the air we breathe.But here's the thing: I don't want to just graze through 2025 letting circumstances dictate the story. I want to charge in and make this a year where we, at Swift Ventures, don't just weather the storm—we thrive in it. Consider this your personal pep talk from your business bestie: no matter what 2025 throws our way, with the right mindset and some ingenuity, we can turn challenges into our greatest opportunities!So, let's take a look at what Swift Ventures is doing to ensure we remain 'all in' this year, and ready to seize whatever comes our way.Key Takeaways:Experiment with AI tools through hands-on exploration rather than theoretical learningConsider how your core offerings might need a refresh for today's marketEmbrace iteration as a strength, not a weaknessInvest in genuine relationships that support you through market fluctuationsConnect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I've noticed a recurring theme lately when chatting to clients who run mastermind groups. It's this uneasy feeling that your business model, instead of granting freedom, is feeling more like a cage. The fact that this keeps coming up tells me there's some sort of problem in the zeitgeist that we need to solve. So, whether you're running a mastermind or any online business, let's uncover why it might feel stifling right now—and how we can steer it back to the freedom lane.In this episode, we take a look into the freedom zappers that might be affecting your business - from racing against the clock to that persistent emotional exhaustion that keeps you from your creative best. We explore practical solutions, including setting stronger boundaries, moving away from excessive customisation, restructuring your time for better energy flow and ensuring you're working with aligned clients who energise rather than drain you.Freedom within your business is totally achievable with the right strategies in place. And with these actionable tips, you can start to see real change.If you're keen to dive deeper, the Mastermind Model is on its way back with fresh insights to transform your business experience. To be the first in the know, hop onto the waitlist at ellieswift.com/mastermindmodel. Big things are on the horizon!Key Takeaways:• Reassess and reinstate your boundaries - be clear about what you will and won't do• Replace over-customisation with smart systems that maintain quality• Structure your schedule around energy peaks (try the 3-week call cycle)• Align with the right clients - it's okay to be selective• Remember: Every business model can feel confining - the key is adjusting rather than abandoningConnect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Most business success stories start with the wins. The revenue, the growth, the perfectly curated journey to the top. But Sonja Pototzki-Raymond (aka the Search Queen) flips the script entirely as we talk about what it means to be resilient in business. Sonja is the brilliant mind behind The Search Republic, a digital agency that's helped generate over $700 million in client sales.  She is a CEO, Google search expert, author, keynote speaker, and fertility advocate. But there's so much more to her story than her impressive resume.During our conversation, Sonja shared a raw, honest look at what resilience really means. Instead of promoting the usual 'push through at all costs' mentality, she shared a more nuanced perspective that really resonated with me. It's about building sustainable strength through the most challenging times of life, honoring both the darkness and the light.Sonja and I actually met through our IVF journeys. It's these kinds of personal challenges that have shaped both our approaches to resilience in life and business. Sonja's four year journey to bring her first baby girl into the world also birthed her first book, The Search for Resilience, the go-to guidebook to stand strong and awaken the warrior to fight life's toughest battles.What I love about Sonja's approach is how she challenges the perfectly polished version of entrepreneurship we often see on social media. She's not afraid to acknowledge that building a business isn't a straight path to success. Some days flow smoothly, while others test every ounce of your determination and skill.We spent time exploring what true resilience looks like in practice and why Sonja believes business is  the ultimate personal development journey.One of the most refreshing parts of our discussion was about the misconceptions surrounding entrepreneurial success. Social media often shows us the highlight reel – the wins, the celebrations, the perfectly curated moments. But as Sonja emphasises, real business growth happens in those unseen moments of challenge and adaptation. It's about embracing both the victories and the setbacks as equally valuable parts of the journey.If you're looking to develop your own resilience in business, Sonja's book "The Search for Resilience" has officially hit the shelves and offers a wonderfully honest guide to navigating the entrepreneurial journey. I know you're going to love her genuine, heartfelt approach to building strength through authenticity.Connect with Sonja:Book: The Search for Resilience: Awaken the Warrior in Business and LifeInstagram: https://www.instagram.com/sonjathesearchqueen/Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Have you ever stopped to truly consider the value of the relationships you cultivate in your professional life—especially within masterminds? This is a topic I absolutely love to dive into and today we're exploring it through an incredible conversation with the brilliant Selena Soo. Selena is a seven-figure publicity and marketing strategist and author who specialises in helping visionary entrepreneurs, experts and authors reach millions with their message.  She has helped clients get featured in outlets like Oprah Magazine and Forbes and reach six and seven figures in their businesses. Her signature approach comes down to building powerful and long lasting relationships with influencers and the media in a thoughtful, authentic way.In this episode, we're talking about how rich relationships can help you build your business, make you more money and how to leverage those relationships through masterminds.We discuss: How masterminds provide a unique space for building genuine, valuable connections with peers and mentors who can transform your journeySuccess in masterminds coming from intentional vulnerability and sharing both wins and struggles openly, allowing others to support you while creating more meaningful connections.Contributing actively to the mastermind community, whether through offering help or seeking advice, and how forming smaller groups enables more impactful relationships.Carefully curating groups with aligned goals and values while encouraging participants to form meaningful connections that extend beyond surface-level networking.The 6 circles of connection and how they can help you determine where different relationships sit in your lifeAs Selena eloquently puts it, the true essence of a rich relationship is in its capacity to elevate all those involved. By integrating rich relationships into your strategy alongside your business goals, you open yourself up to a network that can move you forward in ways you never imagined.For those interested in digging deeper into mastering these relationships, Selena offers a free gift with the first four chapters of her book and exclusive rich relationship scripts. You can find these incredible resources at RichRelationshipsBook.com/ellie.Connect with Selena:Website: https://www.selenasoo.com/ Instagram: @selena_sooConnect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

There's something so beautiful about running an in-person workshop. Especially if you operate mostly online, like I do. I had been craving some in-person connection with my people and decided to host “The Million Dollar Funnel” workshop in Melbourne. This was my very first in-person workshop which I was so excited to deliver and was super prepared for. Today, I'm sharing with you the lessons I learned from running this workshop to help you avoid some of the pitfalls that I came across and build your own successful workshop for your people too.In a world where we're all too familiar with the glow of our screens, I felt a deep pull towards creating something more tangible. This wasn't just about business strategy; it was about satisfying a fundamental human need for connection. Melbourne became our meeting point, bringing together ambitious entrepreneurs from both Australian coasts, serving as our "test kitchen" before expanding to Perth later in 2025.The magic revealed itself in three distinct ways:Quality Over QuantityInstead of drowning my attendees in information, I distilled the content down to three core messages. Like a well-crafted song, it wasn't about how much we covered - it was about hitting the right notes. Live CoachingHere's what surprised me most: the moments I feared might fall flat became the highlights. Live coaching sessions weren't just participated in - they were celebrated. It was a powerful reminder that sometimes the best teaching happens in these spontaneous, real-world moments.Clear IntentionsBy being crystal clear about our focus - messaging and front-end marketing rather than technical details - we created a space where everyone could dive deep into what truly mattered.Because growth is about honesty, here's what I'd do differently:Strip It Back Even FurtherEven with my intentional content curation, there was room to do less. Sometimes, the most powerful learning happens in the spaces between the content.Energy Management: A Lesson In TimingScheduling the workshop right after a family holiday? Not my smartest move. It created a mental tug-of-war that didn't serve anyone. Note to self: clear space, clear mind.The Power of the CloseWhen it came to the final pitch, fatigue had crept in. It was a reminder that endings deserve their own energy, their own space to breathe and land with impact.These insights aren't just notes in my journal - they're the building blocks for what's next. For those in Perth eager to join this journey of in-person connection and transformation, I'm already envisioning our next gathering.What I know now is this: the magic doesn't just happen in the planning or the perfect execution - it happens in the genuine moments of connection, in the courage to try something new, and in the wisdom to learn from every experience.Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I recently attended a mastermind at a beautiful retreat in New South Wales, where I had the privilege of spending time with a bunch of top-tier online entrepreneurs. I was in awe of these incredible humans whose outlooks on life and business were not only inspiring, but transformative for me. These 7 and 8 figure online entrepreneurs have carved out their niches, successfully designing businesses that serve the lives they truly wish to live. Today, I'm sharing some of the biggest insights and aha moments I gained from my time with them:  - The Power of Choice: Crafting Your Ideal Workday: "How many hours do you want to work each day?" This question really revolutionised my approach. I realised it isn't about what's possible; it's about what I want and simply making that happen - reshaping my work around my ideal life rather than the reverse. - Anchoring in Purpose: The "Why" That Drives Success: What truly sets these successful entrepreneurs apart is their unwavering commitment to something greater than just running a business. They are driven by a deeper mission—a purpose that resonates with others. I was reminded to infuse my “why” into everything I do, ensuring that regardless of changing tides.- Pragmatism Over Analysis: Solving the Right Problems: What does it look like to view your business through a more pragmatic lens, rather than a mindset one? My takeaway with this one is that success and pragmatism are siblings. Instead of mulling over the possibilities, decisions are made, strategies set, movements executed. It's a powerful stance: look at what needs solving and simply do it.I hope these insights spark a new way for you to view your business, encouraging you to live and work with intentionality and clarity. Here's to crafting not just a successful business, but a life that deeply resonates with your core values.Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I first shared this episode back in 2022, which was just after GDP fell in the first two quarters of the year post covid. Now, we've just had JP Morgan share that the chances of a recession have increased to 60% in the wake of Trump's tariffs. This is likely to bring about a lot of fear inducing content about what this all means for your business. So, I'm here to remind you, 2025 gets to be a great year for you in business, even if there is some economic turbulence. This episode is just as relevant now as it was when it was first released so, even if this is your second time listening, I know there will be so many great takeaways for you today.------I wanted to speak about what I'm seeing and what I believe to be the best approach to take in navigating an impending recession.  In this episode, I'm sharing a series of recommendations and considerations to help you look at your business from every angle and solidify what it is you do, why you do it and also speak to the fear that can surround financial uncertainty. I share some questions to ask yourself about your ideal client, becoming crystal clear on your messaging and looking at why your product or service is essential to them. I also discuss how thought leadership becomes so important right now, as your clients will be seeking safety and security and looking to you for clarity on what to do during this time.  Get your pen and paper out for this one as I'm sure you'll want to take some notes and start mapping out a plan or strategy to drive your business forward. I truly believe that your business can continue to thrive, even during times of financial uncertainty.Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I truly believe that we are in the greatest shift in work since the industrial revolution. AI has completely changed the game and as coaches, mentors, and consultants, we have a choice: Stay ahead of the curve or be left behind.That's not at all to bring any sense of fear mongering because my perspective is that as we embrace AI in our businesses, we are saying yes to the opportunity to evolve and expand. In saying that, we do need to be intentional about how we go about it. Here are five key strategies to futureproof your business with AI in 2025 and beyond. 1. Incorporate AI ImperfectlyFor some, the concept of AI is overwhelming but let me assure you, perfection isn't necessary. AI is evolving rapidly and trying to build perfect systems could lead to constant and frustrating updates. Instead, focus on building your AI literacy, experimenting with different prompts and integrations and teaching your clients to do the same. This way, you can continue to adapt alongside advancements without becoming overwhelmed.2. Double Down on Your Uniquely Human EdgeWe all have access to the same information. Therefore, it's now more than ever that your emotional intelligence, intuition, and storytelling are your defining traits. This is where your personal brand gets to shine because humans crave connection with other humans. By honing your unique skills, you'll create meaningful relationships with your audience that AI simply cannot replace.3. Audit and Reinvent Your OffersIf your courses or programs are easily replicated by AI, it's time to reconsider what you have on offer. Double down on the things that AI can't replicate - those high-touch personalised services, community components, and unique insights. People are looking for that human connection within their purchases, so emphasise the human elements to remain indispensable.4. Position Yourself as a Guide, Not Just a GuruAI can dish out answers, sure. But, it can't walk with your clients through the nuances of implementation, mindset shifts, and personal challenges. As a guide, your role is more than just providing solutions; it's about supporting your clients with empathy and personalised insights on their journeys. 5. Get Curious, Not ThreatenedWith AI in the picture, it's easy to feel intimidated—but I encourage you to replace fear with curiosity. Ask how AI can simplify your work instead of fixating on what it might take from you. Futureproofing your business means embracing technology with optimism and recognising its potential to aid in expansion and abundance.The landscape is changing rapidly but instead of being scared of how that might impact your business, I hope this episode inspires you to think about how AI can help you grow and expand in ways that previously weren't possible. I'd love to hear your thoughts and what lands for you. Come connect with me on Instagram and send me a DM.Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

 There are so many things required from us as women in this modern life, that it's possible you need a reminder: the whole point of scalable freedom in your business means that you get to create something incredible in your business alongside having an incredible life. And that means we need to constantly check in and reimagine what it looks like to show up in our business – without tapping into old industrial revolution stories about how we need to work. Today, I'm sharing my insights on how I've successfully integrated a 4 day work week model into my own business through a mastermind framework. Strategies for a Successful Four-Day Work WeekLet's talk strategy. Moving to a 4 day work week wasn't about doing less; it was about doing things more efficiently. I've adopted several strategies that keep me laser-focused and ensure that my productivity remains high:1. Prioritising What Matters: My time has become incredibly precious, especially with my daughter involved. I'm extremely discerning about how I spend each moment. If something doesn't feel worth missing time with Sunny, it doesn't make the cut.2. Embracing Deep Work: Tools like the Opal app have been game-changers. By blocking social media during evenings and mornings, I've carved out space for deep, uninterrupted work. This focus not only improves productivity but also the quality of work I produce.3. Communication and Boundaries: Clear communication with my team is vital. Everyone knows I don't work Fridays, so tasks need to be completed by Thursday afternoon. This clarity ensures that my workweek flows smoothly and that my team can function effectively without my constant availability.Balancing Work and Personal LifeThe beauty of running a mastermind model is its flexibility. Even within my structured workdays, I still find time to show up for my clients, attend to essential tasks and focus on my family. Life calls for us to wear many hats, whether it's being a parent, a business owner, or a friend. This model allows me to honour each of those roles without spreading myself too thin.Reimagining What Success Looks Like for YouAs we move through Q2, I want to encourage you to reflect on what success looks like for your business. Could a 4 day work week enhance your life too? Remember, life and business shouldn't be a relentless hustle. It's about finding that sweet spot where you have the freedom to enjoy your life and the satisfaction of running a flourishing business.I'm excited about the growth this approach can create, should you choose it—not only in your productivity, but in the time and quality you give to your life and loved ones. Connect with Ellie: Previous episode mentioned: How I Structure my days, weeks and months as a CEO of a mastermind business model and mama"Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

I'm re-sharing another one of my most popular episodes today and I know this is going to serve you no matter where you're at in business right now. We all have challenging seasons in business so this episode is all about how to navigate those times and still make decisions from a place of abundance when you're in the thick of it.Whether you've heard this one already or this is your first time, I believe this is really pertinent to anyone in business right now. Enjoy...It's launch season again! If you're like 99% of my clients, you're likely in the thick of a launch or a scale in some way right now. We tend to find that February to May is a busy season in business each year, and so I wanted to address something that every business owner should know more about: making abundant decisions when business isn't going so well. Every entrepreneur faces challenging seasons at some stage in business. There are failed launches, low sales and generally just difficult moments in their business journey. And while it's easy to sink down into the fear, I believe experiencing so-called failures is often the thing that propels you forward most in your business so you can course-correct to your biggest months, growth and biggest scale.Today, I share with you the step-by-step process I use to help navigate these situations and make decisions that support growth, abundance and long-term success. Sitting in the ShitGive yourself the space to sit in the negative feelings for a moment. It's okay to acknowledge and feel the disappointment, frustration or fear that comes with a challenging situation. Toxic positivity would tell us to override those emotions in our body, however that doesn't help us move forward. We need to embrace and process our feelings to make room for growth and abundance.Coming back to GratitudeOnce we've sat with our emotions, it's time to recalibrate back to the frequency of gratitude. Gratitude is the highest frequency we can be in when it comes to decision making and creating abundance. By shifting our focus to gratitude, we tap into our power and gain a fresh perspective that supports making decisions from a place of abundance.Recommit to Your GoalsIt's now time to re-anchor ourselves to our goals. Sometimes, a disappointing situation can make us doubt our capabilities or question the viability of our goals. But by staying focused on our goals and recommitting to them, we reaffirm that we're still in the game. We must remind ourselves of our power and take the necessary steps to show up for what we want to achieve.Taking Aligned ActionFinally, we need to take action based on our goals and the frequency we've recalibrated to, rather than being driven by the negative stories we tell ourselves. Making decisions rooted in scarcity or protection only hinders our growth and expansion. Instead, we need to trust ourselves, take risks and move forward despite the discomfort. I encourage you to bookmark this episode for the next time you're going through any kind of challenge and need something to come back to that feels grounding and stabilising. Remember, when times get tough, stay anchored to your vision and keep going despite the fear - I promise you'll come out the other side stronger and more capable of growing your business than ever!LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I'm heading off to Melbourne for a workshop this week so while I'm travelling, I wanted to share one of my most popular episodes from the archives. In this episode, I share my personal money story with a particular focus on how my money mindset evolved from scarcity to one of abundance and overflow.Whether we're conscious of it or not, we all have money stories that are shaped by our parents, our upbringing and our experiences in the world. If you feel like you are ready to upgrade the way you think about money, I hope this episode inspires you to believe that more is possible.—----------------Money mindset is a topic that has been coming up a lot in discussion with my clients lately so I wanted to share my personal money story with you today. Over the years I have learned so many valuable lessons and have uplevelled in ways that I never thought were possible. I can honestly say from this place of abundance and freedom, that I know this level of expansion is possible for you too. Scarcity and LackGrowing up, my parents were small business owners, and, as is the way with us all, their experiences shaped my earliest lessons about money. While I attribute a lot of entrepreneurial mindset to my dad in particular, I remember there being a lot of scarcity and stress around not having enough money. Shifting Mindsets and Chasing Income GoalsAs I grew older, my mindset around money gradually shifted. I set income goals for myself and worked my way up in corporate to reach my ultimate goal of $100k a year. But deep down, I didn't believe that an abundance of money was possible for someone like me.Discovering the World of CoachingOne of the biggest money mindset shifts I experienced was when I discovered the world of coaching. Seeing other women earn money by helping others create exceptional lives inspired me so much. For me, it wasn't about the money itself, but knowing that I could make a difference in people's lives got me hooked. Feeling unfulfilled in my corporate job, I moved into the coaching space with the initial goal to replace my six-figure corporate income. This is when I started educating myself about money management and investing, and Chay has also played a big role in challenging my mindset in this space. As my business grew and I earned more and more money, I had to shift my mindset to embrace abundance and learn how to hold that level of income. I've taken calculated risks but I also prioritise safety, aligning my financial decisions with the things that are most important to me. I really hope this episode is of value to you. I always appreciate it when other business owners talk openly about their money stories and hope that my story inspires and empowers you to upgrade your own money mindset. Connect with Ellie: DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

One of the key ways I'm supporting my clients to scale their masterminds this year is by creating scalable success plans. My clients love this level of bespoke support and over the last month, I've created 10 plans for 10 unique businesses.Do you know what I've noticed? No matter how different the businesses are, the same patterns show up for most business owners. Whether they're just starting out or running multiple programs, the core challenges to scaling don't really change. So if you're looking to scale this year, these are my top 5 recommendations:1. Embrace Niche and Specific MessagingHere's the thing about messaging - most people make this way harder than it needs to be. The moment you get super specific about who you help and how you help them, everything else falls into place. And I mean everything - your content, your offers, your whole program structure.2. Tighten Up Your Systems to Support ImplementationThis is where so many business owners get stuck. A common theme coming up for my clients is that they feel time poor when it comes to creating and implementing their content creation. My recommendation here is to create really clear systems so that it feels far more easeful. This is relevant for any area of your business where implementation is lacking. 3. Develop or Refine Your Scalable Freedom FunnelFor some clients, their success plan included recommendations around tweaking their existing funnel and for others, it was creating a brand new funnel for their launch or evergreen content. Whatever your offers look like, when you know what your funnel looks like, you know exactly what lever you can pull to bring clients into your business consistently.4. Realise the Power of Small TweaksSometimes the biggest breakthroughs come from the smallest changes. I've watched entire programs transform just by tweaking one part of their delivery or adjusting how they onboard clients. One of my clients made a small tweak in her funnel and got 25 replies to a particular email, which so far has converted to several people on calls with her. Don't overlook the small details and the big impact they can make.5. Streamline Your Offer SuiteScaling doesn't mean adding more to your offer suite. Actually, it's the opposite. Gone are the days of creating offer after offer - that just leads to burnout. Instead, look at doubling down on your one or two offers that you can go all in on and make them the best of the best in your industry.At the end of the day, scaling your mastermind program isn't about making everything bigger or more complicated. It's about honing in on your niche, getting really good at the basics, and letting your systems do the heavy lifting.LINKSResources mentioned: FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

The marketing world never stands still, does it? For years, we've relied on the classic marketing funnel: awareness at the top, nurturing in the middle and conversion at the bottom. But that's evolving. In 2025, there's a twist – the nurturing phase is becoming more significant. People are taking their time, exploring their options more thoroughly before committing. It's all about choice and being discerning about where they spend their money.Today, I want to chat about some exciting changes coming to marketing funnels in 2025 – changes that could really impact how you connect with clients as personal brand coaches, mentors and consultants. Adapting to the 7-11-4 RuleYou might be wondering how to adapt. Google researchers have highlighted something called the 7-11-4 rule: people need around 7 hours of engagement across 11 touchpoints in 4 different places before they're ready to trust and buy. Sounds a bit complex, but it means we should be visible in various places – think podcasts, social media and emails.So, how do we handle this shift? I'm breaking it down with a few straightforward strategies:1. Boost Your Credibility with Case Studies2. Embrace Your Unique Perspective3. Create a Sense of UrgencyWith these changes, adjusting your content strategy is key. Focus on building trust, highlighting your expertise and encouraging timely decisions. It's all about helping potential clients move through their journey with you comfortably.LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Having the right team of people alongside you is fundamental to the success of your business. From the very beginning of Swift Ventures, I've been intentional and strategic about who I have supporting me, both in the business and at home now that I'm a mama.  I've been really fortunate to have a team who have been with me for a number of years - something I value very highly. As the business has evolved, the structure of my team has shifted so today I'm sharing my exact team as a 7 figure mastermind model business. I'm a big fan of keeping my team  as lean as possible and the business as automated and systemised as possible so that I can spend the majority of my time doing what I love - coaching and creating.I've always run my business this way so whether you're bringing in 50k or 150k months, you could absolutely use the same structure in your business.Behind the ScenesAt the heart of my business is Nivek, my business manager and co-coach for the Scalable Freedom Mastermind. Nivek has been an integral part of Swift Ventures for six amazing years and has come alongside as a contractor for very intentional reasons. A lot of people ask me why I have a contractor in such a key role and the reason is because Nivek thrives in her role as a business owner and entrepreneur. It shapes the way she thinks about my business and also the way she thinks about our client's businesses in her role of co-coach. The main factor here is that I found the right person for the role. Another key person on the team is Tammy, our brilliant customer service manager and marketing assistant. Tammy joined us just before my maternity leave and her efficiency and dedication to handling our support inbox and virtual assistance are unparalleled, making her a pivotal member of our lean team.Outsourcing Beyond the core team, our operations are significantly bolstered by outsourcing to professionals like Jackie Norton and her design team at White Deer, who have been with us for nearly four years, bringing grace and consistency to our design needs. We also have our accountant Diana Todd along with the bookkeeping expertise of Susannah Piek at Santosha and of course our podcast producers, Bamby Media.CoachingClient support is front and centre, with Niv extending her support as an incredible co-coach. We also have Taryn, a marketing strategist and messaging maven, who adds immense value with her copywriting expertise.  I am so fortunate to have this incredible longterm team that supports Swift Ventures in the most amazing way.Late last year, I formed a strategic partnership with Jane Day from Webinize so that all my  Scalable Freedom Mastermind clients gain access to her  Abundant Ads Academy membership. This provides incredible value to my mastermind clients in addition to my legacy clients in the Inner Circle.Home Front SupportOn the home front, I have Lauren, my wonderful nanny who is with Sunnie two days a week plus my mum supporting one day each week. My husband Chey also has one day a week with Sunnie and although he doesn't have a direct role in Swift Ventures, he  is a key part of my advisory board, being  an expert around all things leadership, strategy, marketing, and sales.I also have my coach, Lacey,  who I personally have worked with for the last six years. Lacey is not only a key advisor in the business with her incredible strategic guidance but has also been an incredible personal support and mentor to me over the years. Having team members who've journeyed with me for the long haul is no accident. It's rooted in a leadership style where mutual respect and support are paramount. By prioritising the needs of my team—be it through financial incentives, growth opportunities, or leadership mentoring—my business fosters a nurturing environment conducive to longevity and excellence.  I've always treated my team as co-collaborators where people can take ownership of parts of the business as though it's their own.The Lean Team AdvantageKeeping our team lean isn't just strategic; it's about ensuring our business remains nimble. By automating processes and retaining a selective team, we maintain high profitability and focus on coaching and creating—areas I truly love. A lean team also allows us to pivot really easily,  giving me the opportunity to do things like taking maternity leave like I did last year.So, no matter where you're at with your team right now, I hope this sneak peek into behind-the-scenes of Swift Ventures has inspired you to think about how you might like to structure your team moving forward.LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Is your life a whirlwind of meetings, nappies, and occasional spilled coffee? Mine too! As a CEO and mama to a 7 month old, it can be overwhelming to balance all of my responsibilities. But, through trial and error, I've managed to create a schedule that works brilliantly for us.Today, I'm excited to share a behind-the-scenes look at how I've structured my days, weeks, and months to keep both my business and family thriving. My Monthly Routine: About two years ago, I realised I was on a non-stop treadmill of back-to-back calls. The only break was during my Christmas hiatus. So, I asked myself, “Why should every week be the same?” My solution was to allow for a “no-call week,” every fourth week. It serves as a breathing space that rejuvenates me, whether it's for deep work, family travel, or simply self-care. My Weekly Routine: My weeks follow a specific rhythm that aligns with the needs of my family and my clients:- Mondays: Every Monday is reserved for deep work so I can start the week on the right foot. I've got not calls scheduled and my mum looks after Sunnie, so I can focus on strategic planning and content creation.- Tuesdays and Thursdays: With our amazing nanny Lauren taking care of Sunnie, these are my main call days. I maximise my call time, ensuring no more than three hours a day to still engage in team communication and creative tasks. - Wednesdays: This is my husband Che's day at home with Sunnie, and my day to immerse in creative work and content creation. It not only helps balance the childcare but helps to create a varied rhythm in my weeks. - Fridays: This is my dedicated Sunnie day. I step away from the desk to spend time with her, only dipping into work while she's napping and if necessary. My Daily RoutineOur mornings vary depending on when Sunnie wakes up. If we're up early, we might go for a walk, and if not, we enjoy some playtime together. I start my workday once Sunnie is settled with her nanny or caregiver.In the evenings, we follow our family routine with Sunnie's dinner, bath, and bedtime. I often find the time after Sunnie sleeps to be productive, allowing me to wrap up the day's work tasks. I wouldn't manage this without my incredible support system. From invaluable childcare by my mum and our nanny to fortnightly help from a cleaner and Che's role as the head cook in our house—these contributions are indispensable.Next week I'll be sharing more about this amazing team that helps me achieve the balance between business and family, so make sure you come back for that. But for now, I hope this glimpse into my life provides some inspiration, comfort, or even a few ideas to try!LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

“A huge part of my success is that I'm somebody who tries and I'm not afraid to try and I'm not afraid of how I look when I'm trying.”This quote from influencer Valeria Lipovetsky has really stuck with me, and it inspired me to share more of myself with you.Today that means my plans for my business over the next 12 months.No highlight real, no glamorised version of reality. Just the honest truth of what I'm changing and why.  And we're not talking little changes, this year I'm turning our traditional model (focused on live launches) on its head. Why? Because it no longer aligns with my life and business priorities. Live launches, though thrilling, are less appealing now that I'm a mum. They're unlikely to go away completely, but we're shifting our focus to evergreen strategies. It allows us to manage business growth in a consistent, sustainable way, rather than being at the mercy of the launching cycle. To support this shift, I'm adopting three key habits:Batching Content: I've been pretty good with content-batching around my launches, but honestly pretty lax outside of that. This year, I'm setting up a robust scheduling process to streamline content production and delivery!Consistent Writing Practice: Writing fuels my creativity and thought leadership, but I haven't made it the priority it deserves to be, until now. In 2025, I'm dedicating time to maintain a strong, regular writing practice.Structured Schedule: With a set schedule tailored to my roles as both a mother and CEO, I aim to reduce decision fatigue and maintain productivity without sacrificing personal time.My word for this year is 'overflow' – being able to hold more without doing more. For me, this means embracing my expanded role as a mother and CEO, equipped to handle increased attention, potential criticism, and ever-present industry changes.I hope sharing these insights inspires you to consider what leadership means for you and your business this year.Here's to a year of authenticity, boldness, and scalable freedom for all of us!LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

 What do buyers really want from masterminds in 2025?I believe there are key decisions as to why people choose certain masterminds over others, and that it's important to upgrade your mastermind to give your ideal clients what they're most looking for. If you are creating a mastermind this year, or already running one that you're looking at upgrading for 2025, I have a pocket-sized guide for you to use as a reference point as you map out your offer for the year. I'm taking you through three key pieces that you can take and run through your own filter for your own 2025 mastermind:The Importance of CommunityIn 2025, the community element is more crucial than ever. With the digital expanse creating endless seas of information, our clients crave that sense of belonging and interaction. Whether through active channels like Slack or encouraging supportive interactions during calls, creating an inclusive space is quintessential.Embracing IndividualisationOn the flip side of community, individualisation stands as a spotlight for personal attention. Clients today are wary of cookie-cutter experiences. They desire bespoke approaches that cater directly to their unique needs—an expectation that will only grow with time.Stepping Forward as LeadersIn your role as a facilitator or coach, showcase your dedication to learning and transparency about your progress. The courage to try, fail, and try again is not something to shy from; instead, it embodies the grace of true leadership. As we face the future filled with rapid changes together, demonstrate your commitment to evolving alongside your clients and share these experiences to inspire them. I hope these tips inspire you to not only keep up to date with trends and consumer behaviour, but embody the person who continues to evolve based on the true desires of your ideal clients. Happy planning!LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

$360k in seven days. It might sound too good to be true, but with the right sales strategy, it's entirely possible.I recently achieved this for myself, and today I want to share some of the powerful steps that made it possible. My number one tip? Build a waitlist. Even though my mastermind is evergreen, having a waitlist ensured that when spots opened up, we had a pool of eager clients ready to fill them.It's not just about collecting names but nurturing those leads until they become raving fans. If you're not already using a waitlist strategy, I highly recommend implementing one.My next instrumental move was using the same reliable funnel strategy that has served me well since I started my business. That means generating leads through a lead magnet, and then hosting a live event to seal the deal.For this launch, I promoted a lead magnet detailing my biggest income streams and schedule. Over 600 webinar registrations rolled in, but live attendance is difficult to secure so I didn't stop there.I included special incentives for attendees, like a potential one-on-one session and exclusive resources. This boosted the attendance and engagement rates, and in turn my conversion rate. My final tip is to take an application-based approach to your selling.  Particularly for high-ticket offerings, this approach empowers potential clients to self-assess their compatibility with your program. No more selling focus, no more pushy tactics, just meaningful conversations leading to meaningful, long-term client relationships.So if you're heading into a launch soon, I hope these tips will help you feel motivated and confident to make it the best it can be.  Here's to an incredible 2025 ahead. As always, thank you for being part of this journey!LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Welcome to the first episode of 2025! I hope you've had a restful break and are recharged for this exciting new year. I fully anticipate that you've done a lot of planning already, but what you might not have done yet is created a detailed plan for your vision that is rooted in action, getting things done and essentially mapping out your projects.So today, I'm taking you through the plan that I use with my clients. The reason it works so well is because it allows the opportunity to do really big visioning around what it is that you want. We're going to look at things like your revenue goals and getting really clear on your overall objectives for your business for the new year. We'll explore:Mapping Your Financial AspirationsThe Art of Sales Mapping and Launch CalendarsConducting a S.W.O.T AnalysisCrafting Your Six-Month StrategyAligning Your Marketing StrategyMindset: The Key to Achieving Your PlanImplementing and Budgeting SuccessfullyFinding Balance as a Business LeaderIf you'd like access to my planning document,  come over to my Instagram and DM me the word ‘plan'. I'll send you a copy! You might want to begin filling it out as you listen to this episode, or utilise it later on when you're ready to plan. As you know, my word for this year is peace, and doing things like planning in this way really supports that process for me. I hope it does the same for you.Here's to creating an incredible year ahead!LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

As the year comes to a close, I find myself in a reflective mood, looking back at the highs and lows that shaped my business journey in 2024. It's a tradition I hold dear, taking stock of what went well, what didn't, and how I plan to make improvements in the year ahead. I love planning for a new year and hope that my experiences might offer some valuable insights for you too.The Best of 20241. Three Glorious Months of Maternity LeaveThis year, one of the best things that happened for me personally and professionally was taking three full months of completely unplugged maternity leave. Seven years into my business, I reached a milestone where I could step away entirely, knowing my team would keep everything running smoothly and profitably. It was a profoundly emotional experience. The overwhelmingly positive feedback from our clients during this time was the icing on the cake. They praised how well the team, especially Niv, handled everything, ensuring our standards remained high. If you're considering taking a similar break, know that it is possible. With intentionality and robust systems in place, you can enjoy this kind of freedom too.2. The Success of Our Scalable Freedom MastermindThe Scalable Freedom Mastermind continued to outperform expectations. We started the year with a phenomenal 93% retention rate, which was truly inspiring. Even after downsizing, we maintained an impressive 60-70% retention rate. Our systems have tightened up, and our clients are achieving incredible results. I'm endlessly grateful for the opportunity to work with such sophisticated and committed women. They constantly remind me why I started this journey.3. A Record-Breaking LaunchUpon returning from maternity leave, I braced myself for a rebuilding phase, but to my pleasant surprise, our Scalable Freedom Mastermind launch exceeded all expectations. We sold out in just seven days—the fastest we've ever accomplished a launch. This accomplishment reaffirmed my position and boosted my confidence as a business owner and new Mum. It showed me once again the power of credibility and trust built over time in this industry.The Worst of 20241. Lower Revenue YearWhile it's been an incredible year in many ways, 2024 was not a million-dollar year for us, mainly due to my maternity leave. Despite reducing client contracts by half during that period, the decision felt right. Our focus wasn't revenue this year but on profitability and sustainability, ensuring both my family time and business needs were met. It was a conscious choice that I believe was pivotal to our success and peace of mind.2. Working Late HoursI underestimated how much time would be needed to plan for maternity leave and subsequently reintegrate into the business. Although setting things up more efficiently could have been possible, I wanted to ensure everything ran smoothly for my team and clients. Balancing work demands with being a present Mum to Sunny took extra hours, but knowing I can rely on newly established systems in the future is a relief.3. Challenges with Ad CostsAt the beginning of the year, we faced increased ad costs during a launch, which required us to adjust our messaging multiple times. At the end of the day, it led us to bring in Jane Day to manage our ads, laying the foundation for even more strategic growth in 2025.I truly hope sharing these this with you from my year resonated. Understanding what worked and what didn't has been instrumental in shaping how I plan to tackle future challenges. Thank you for being a part of this journey with me. Here's to a prosperous and balanced 2025! LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Curious where the digital business realm is heading in 2025? Well, I've got some predictions for you! I've been doing business forecasting for the last 15 years, and I'm going to own it and say that rarely have I made a prediction that I haven't seen come into fruition in some way. Now, these predictions don't come from looking into a magic crystal ball - they're always based on trends that I'm seeing online, things I'm seeing move in a certain direction, statistics and data. And my predictions for 2025 are no different.So, let's dive into the 5 major predictions that I believe will shape online business in 2025:1. AI is Going MainstreamWhile AI has been in the picture for some time now, its integration will be deeper and more transformative. I believe that the businesses adopting AI by the beginning of 2025 are going to see the most growth. AI isn't just for optimising our marketing; we can use it to streamline our operations, revolutionising our workflows and core systems.2. The Human Factor in an AI WorldWhile AI will revolutionise information access, it won't replace the unique value of human interaction. The future will see people seeking more than just data; they'll crave connection. The insights and personal touch provided in a mentoring relationship cannot be replicated by even the most advanced AI.3. The Rise of OmnipresenceOmnipresence will be key across digital platforms in 2025. Unlike past advice to focus deeply on a few select channels, the future demands a broadening of presence. With AI's ability to facilitate content repurposing, being consistently visible across multiple platforms will be crucial. It's all about leveraging AI's efficiency to construct a more pervasive digital presence.4. Specialists Over GeneralistsAs we move forward, there'll be a distinct preference for specialists over generalists. The demand for coaches or consultants with verified expertise and specific skills will rise. Consumers will become more discerning, prioritising substantial experience and concrete results over trend-based popularity. 5. Revaluing Community ConnectionsLastly, we'll witness a renaissance of community-driven business models. More than ever, people will long for community and authentic interaction to counterbalance the impersonal nature of technology. As digital communication grows, so too does a sense of isolation. Businesses that embed genuine community engagement in their strategies, such as small, intimate groups or masterminds, will thrive. I encourage you to consider how your business strategy for 2025 stands up against these predicted trends. Are you equipped to adapt and innovate? This isn't about a radical overhaul but ensuring your business is robust and prepared for these shifts. Lean into a steady commitment to your core strategies while remaining aware of evolving trends, and I know you'll see the needle move forward in an incredible way in 2025.LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

My word for 2025 is Peace. After honing in on Discernment in 2024, I'm reflecting on how that played out for me and am also keen to share how I'm choosing to value peace at all costs next year. This year was a pivotal year as I became a mother and I spent a lot of time evaluating what truly matters to me. Journeying into motherhood while running a seven-figure business meant I had to make a lot of decisions about my time and energy. It was about letting go of things that no longer served me and embracing those that did. Of course there have been challenges, but focusing on discernment truly allowed me to make room for meaningful moments, especially those precious first months with Sunny.Now as we're about to launch into 2025, my focus has shifted towards peace and simplification. For me, it's about deliberately protecting the beautiful life I've worked so hard to cultivate. This means boundaries and systems within my business and family life and guarding this peace when modern life says it should be otherwise.Practically in the business, my main priority will be growing and scaling the mastermind through strategic collaborations and an evergreen model. I've done live launches for a long time and love it but it's just not the season for it now and it feels really good to know this. I'm also choosing to stay in my lane. Nothing good comes out of comparing myself to someone else because I trust and know that my path is unique to me. Just because I work in the online space doesn't mean I need to scroll endlessly to see what's working. This season is about confidently knowing my lane and protecting my peace at all costs.Don't get me wrong. Peace doesn't mean boring. I've got so much travel and fun things planned for next year but I plan to embrace every moment fully. Peace is a state of mind and in 2025, I'm choosing for peace to infiltrate every decision I make for my life and my business. So, what about you? What's your word or theme for 2025? LINKSFREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

If you're selling a mastermind, either starting now or in 2025, you might be experiencing some resistance from potential clients. “I've got too much on. I'm too busy to make a decision.”“I'll think about that once Christmas is over.”“I'm too exhausted to think about next year right now.”Sound familiar? At this time of year, it's easy for people to fall into the trap of feeling too busy, tapped out, and unsure of what to do for the year ahead, which is why you need to make sure your sales and marketing address these exact problems.Here are three common objections you might be hearing from potential clients right now and what you can do to help your clients understand why they should join your mastermind right now. If you don't have a mastermind, these strategies will also be very applicable to you if you're selling one-to-one or any mid to high-ticket item.“I'm Tapped Out”By the end of the year, we're all pretty ready for a holiday, let's be real. You might have potential clients expressing feelings of exhaustion or hesitation to commit, saying they'll decide on something next year when they're less exhausted. But, we know that waiting till a fresh calendar year to pursue growth isn't a good strategy.The key here is to address the fears underlying these objections. Many people are scared of next year being the same as this year, feeling disappointed that they haven't seen the results they were hoping for. We need to help clients see that meaningful change can happen and offer them a different perspective that NOW is the time to start working toward those goals. “I'm Too Busy Right Now"The festive season overload is real: juggling family, events, and holiday preparations leaves many people feeling overwhelmed by things that may not even matter to them. If that's how your potential clients are feeling, you need to remind them of their personal goals and priorities and introduce a sense of urgency.What are their big goals for next year? What do they want to see happen in their business and their life?Remind them of their priorities and set clear deadlines and incentives that spur action because let's face it, we all need a deadline to get moving sometimes!"There are Too Many Options"The online space is really noisy, especially now with sales everywhere. If you're finding some resistance because of this, it's possible you're not addressing your dream clients' core problems with enough precision. Your messaging needs to be sharply aligned with their deepest needs. What differentiates you from others offering similar services? Your unique touch—be it a specific strategy, personal experience, or specialised focus—needs to shine brightly in your communication.I hope these insights fuel your strategies and bring you closer to your ideal clients. Whether it's creating compelling content or refining your sales process, this season is full of potential to innovate and connect. Embrace it, navigate your sales conversations with empathy, and harness the vibrant energy this time of year brings. LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I've been looking back on some of my previous content lately and taking a look at episodes that have resonated with you over the years. While I'm soaking up the holiday vibes with my fam in Noosa, I thought it would be a great opportunity to release this episode from January 2023, which was a particular favourite and just as relevant today as it was back then.Enjoy!!—-----I've been getting a lot of questions from my clients lately around the topic of creating free content. It can be hard to know what to share, how much to share and where to share it. Today, my aim is to help you feel confident in sharing your knowledge and expertise with a spirit of generosity. I talk through the mindset of abundance, and share a very specific strategy to build trust and ultimately draw people in. While there can be resistance in giving your knowledge away for free, sharing valuable content from a place of service will cause you to stand out from the crowd and really showcase what you have to offer.Sharing in this way will never replace the bespoke support provided by paid programs. Rather, it gives people a taste of what they can expect to receive if they decide to work with you.I encourage you to reject the mentality of scarcity and embrace expansiveness, knowing that this mindset will support you in attracting your ideal clients. LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I know you love getting a peek of what happens behind the scenes at Swift Ventures and today I'm excited - and I'll be honest, a little nervous - to share my wins and challenges from the first 2 months back from maternity leave.3 of my biggest winsAbove all, I'm so incredibly grateful to have a healthy thriving baby and a healthy thriving business. To me, that's the biggest win. It's an amazing feeling to know I am showing up in both areas, being present as a mum and in my business and it's something I'm really proud of.Another win I'm celebrating is the success of my brand new masterclass which had over 750 sign-ups and a 20% show-up rate. I was thrilled with this result given the current season and it was honestly the best masterclass I've ever done. We had an incredible launch and at this point, we're about 95% sold out. All of that with a four-month-old baby is, I think, a massive win.This season has been very full and I am so grateful for the support system I have around me. Between my mum, my incredible nanny and Chey, who is such a wonderful father, I feel so supported to focus on the business when Sunnie is in their care. The day to day structure we have in place is working so beautifully and I'm so grateful. 3 of my biggest challengesI knew that motherhood would present me with challenges that I hadn't experienced before but I must admit, some challenges have taken me by surprise. One particular challenge has been the lack of flexibility in finding extra time. Those spontaneous late-night and early-morning work sessions aren't always possible now, which means I'm having to adjust to a much more structured work routine and have some really strong boundaries in place. During the already big season of my mastermind launch, there were a few nights when Sunnie wasn't sleeping as well and I found myself going into time scarcity in a big way. I experienced anxious thoughts in a way I hadn't in a long time. It made me realise that I need to acknowledge my limitations and also prioritise my wellbeing so I don't burn out. Looking ahead to planning next year with big business and personal goals in mind is both exciting and daunting. For the first time in my career, I'm planning the year ahead while also trying to factor in the practicalities of life with a baby - who will quickly grow into a toddler. I really don't have any idea what that will look like, so it's been a challenge to know how to make space for that. While my wins and challenges are specific to my season of life with a new baby, I hope this episode feels supportive to you in your unique life situation. Whether you're navigating life with teenage kids, taking care of ageing parents or juggling career goals amidst personal changes, the main message I want to share is that it is absolutely possible to rise and thrive, no matter what you're facing. LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

When it comes to sales, the devil is in the details.Unlike marketing, which often involves large-scale messaging, easeful selling is about those micro considerations we make throughout the customer journey to help people feel seen. Whether you're selling high, mid or low ticket items, through personal conversations or chatting in DMs, I'm seeing a few strategies that are working really well for my clients right now.Here are some practical sales strategies you can apply to your business right away to help you generate more clients in less time.Reduce Customer FrictionYour sales process needs to be as easy as possible for your potential clients. While intentional customer friction can be part of filtering out non-ideal clients, the rest of the process should be seamless.The people who are interested in your offerings need to know exactly what the next steps are. Make it effortless for them to say yes. If there are too many roadblocks or uncertainties, you might find people drift away because it's just too hard.Invite Behind-the-Scenes AccessThe second strategy involves giving potential clients a glimpse of what they'll get when they choose you. Regardless of whether your offerings are low, mid, or high-ticket, showing a sneak peek into the experience can build trust and alleviate fears. This might mean displaying the curriculum on a sales page or offering a video walkthrough for higher-ticket items. Whether it's a short video or a full open house experience, showcasing what happens behind the scenes helps potential clients feel more assured about their investment.Highlight Success Stories and Case StudiesWhen I'm on a sales call or chatting in DM's, I often share stories about how I've helped others achieve similar goals. Real-life examples help potential clients see their own success and having those tangible examples can reinforce their trust and confidence in deciding to work with you.The overarching theme of these strategies is about building trust. You already know that you can provide amazing support to people through your courses and programs. Now it's about reducing any unnecessary friction, being transparent with your offerings and providing real life examples of how you've helped solve the same problem for others.Let me know how you go with these strategies. I'd love to know what's working for you in your business. LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

It's safe to say it's the wild west out here in the online space right now.So how can you best thrive and succeed right now during Q4 selling season?Today I'm sharing with you five things I recommend you do right now if you are really wanting to show up in the best possible way during this season. These tips are centred around mindset, habit motivation and momentum so you can feel really energised and excited to succeed over the next 60 days ahead of Christmas.So, grab your notes and join me as we explore:1. Cultivating Good Habits2. Short-Term Trade-Offs for Long-Term Gains3. Messaging with Precision in a Noisy World4. Having an Omnipresent Marketing Approach5. Adapting and Pivoting SmartlyThis Q4, let's embrace the chaos and convert it into opportunities for growth. Here's to smashing your sales targets and sharing your unique magic with the world. You've got this!If you're eager to deep-dive into strategic planning and marketing to stack recurring revenue, join me for a complimentary masterclass (click the link below!) This session is designed to provide you with the insight and strategies to scale your business sustainably, not just through Q4 but well into 2025. LINKSResources mentioned:  FREE MasterclassDM me the word "Video" on Instagram to receive my FREE video sales letter scriptThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Scaling a business requires you to sacrifice more of your time and effort. It's an unfortunate reality that all entrepreneurs need to accept. Or is it? I argue that this widely held belief is just a trap that holds us back from achieving our goals. Many of my clients initially expressed concerns like, "I don't have the time to take on more people," or "How will I market effectively?" They're already pouring every ounce of energy into client delivery. It leads to a vicious cycle, where scaling seems synonymous with burnout or failure. But here's a vital truth: scaling smarter, not harder, is entirely within reach. Let me share some pivotal strategies that have transformed not just my work, but also the businesses of so many women I admire.1. Crafting the Right Offer Strategy: Rather than haphazardly casting an offer into the market, engage in meaningful conversations with current clients to refine what you can provide. I vividly remember spending numerous hours in one-to-one consultancy, feeling drained. It was market research and a clear offer refinement that transitioned me into a thriving mastermind model. Your offer should feel enticing both to you and your clients — a win-win. 2. Keep it Clear and Concise: Effective, strategic marketing needn't monopolise your time. Clear scheduling and messaging are your allies here. Take clients who've successfully used a mix of paid and organic marketing, like Facebook ads paired with robust email strategies. The key is not simply creating more content, but ensuring each piece you make works hard across multiple platforms. By doing so, your messaging reaches further without demanding additional labour from you. 3. Smart Pricing Strategy: Lastly, revisit your pricing strategy to guide clients towards your new, scalable offer. Often, the allure of one-to-one services persists due to perceived value, meaning your model will remain labour-intensive unless adjusted. Either remove non-scalable services or adjust their pricing to encourage clients towards your scalable offerings. This strategy not only aligns pricing with business growth but also preserves your time. Ultimately, smart scaling frees up your time, allowing for more growth and increased revenue. It's not about working harder but working with precision. I've used these strategies to scale with confidence and spaciousness—and I want the same for you.LINKSDM me the word "Video" on Instagram to receive my FREE video sales letter scriptThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I've got a super practical episode for you today, talking all things marketing tactics and what I'm seeing work for my clients right now. If you're ready to generate more dream clients in less time, make sure you take notes so you can implement these 4 strategies in your business right away.9-Word EmailOne standout strategy is the 9-word email, a brainchild of Dean Jackson from the real estate world. This is a great tactic to re-engage any warm leads you might have with a quick question that speaks to their problem. You send a really brief email, only one sentence long that might look something like this:Subject: Sarah, quick question for you Email: Are you still interested in finding new ways to boost engagement?A client of mine recently used this strategy and from the three people who replied, two of those leads converted into 1:1 clients. Try it out this week and see what happens!Video Sales LetterThe next strategy that I see really working is the video sales letter. Imagine putting together a short, snappy five to seven-minute video that's essentially your sales pitch on camera. It's perfect for offering a more personal touch while walking potential clients through who you are and what you can do for them. I had a client try it out, and she literally doubled her sales calls. If you're stressing over the script, I've got you covered—just DM me the word "video" on Instagram, and I'll hook you up with a script I created.Messaging that Hits HomeI see a lot of people attracting clients who aren't quite their vibe. The solution here is to focus on the quality problems that your ideal clients experience. For example, if you're a business coach, aim for those motivated to grow and thrive rather than those just coasting along. This approach has helped me attract the most amazing women who are ready to tackle big challenges. So, focus your messaging on targeting the problems that matter to the clients you dream of working with.Quickie Lead MagnetsThe quickie lead magnet is all about using tools you already have and turning them into quick wins for your audience. Maybe it's something you're using with a client right now or perhaps something you use all the time in your own business. A quickie lead magnet is easy to create because you already have it on hand and you just need to pop your logo on it. I'd love to hear how you go in implementing some or even all of these strategies into your marketing. Sometimes a simple tweak can lead to incredible results.LINKSDM me the word "Video" on Instagram to receive my FREE Video Sales Letter scriptThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

One of the major narratives circulating these days is about taking risks and going all in with no backup plan. While that might be exciting and motivating for some entrepreneurs, from my experience coaching hundreds of women, creating a sense of safety in your business is completely underrated. Safety might not sound sexy, but it's the one feeling that has helped me make the most money. Creating safety doesn't mean sacrificing ambition—it means anchoring yourself with a foundation that allows you to attract even more abundance. It empowers you to pursue more from a place of confidence rather than fear and to think long-term instead of being stuck in the immediate needs of your business.Here are three practical ways I cultivate safety within my business:1. Long-term Planning and Strategy: Rather than chasing monthly targets, I draft year-long plans. This allows for a much broader vision and room for unexpected growth. Planning like this creates stability because it involves projecting future income and strategically allowing for the ‘margin for magic'—that space for surprises and opportunities.2. Recurring Revenue and High-ticket Offers: Having high-ticket offers, like masterminds with long-term clients, means that I can forecast revenue. That consistency and predictability in my business means that I have the mental and energetic capacity to dream bigger and flow where my creativity takes me.3. Cashflow Forecasting: I know what cash I have coming in and going out. Understanding and mapping out my cash flow means that I'm never left with that feeling of dread from not being able to pay a bill. Because I know I have substantial cash in reserve, I know my business is safe in any season, which means I can make bold decisions. I hope this episode is the permission slip you need to create a sense of safety in your business. You don't have to follow every bro marketing tip out there and risk it all to prove you're a savvy entrepreneur. Being smart, thinking long-term and creating that sense of nurture and safety in your life can set the foundation for some really big dreams.LINKSDownload Behind the Scenes of My Business Income Streams & ScheduleThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Stepping back into the business world after maternity leave felt like I was re-entering from another dimension. These last few months have been an unexpected masterclass on life and business, and I'm thrilled to share these transformative lessons with you today!But first, let me give you a bit of a personal update: Sunny, my lovely daughter, is now over three months old, and adjusting to motherhood has been both challenging and rewarding, more so than I ever imagined. The natural trepidation about balancing my role as a CEO and a mother has now settled, and I'm confident in my ability to juggle both roles magnificently.Less Worry, More Focus: One of the most striking lessons I've learned is how my perspective on worries and challenges has shifted. Before Sunny arrived, I often found myself preoccupied with aspects of my business that I couldn't control, like client retention or the precise implementation of strategies. Now, those concerns seem trivial. My focus has realigned towards things that genuinely matter and that I have control over, like ensuring my clients have the best strategies and experiences. This shift has made me a more effective coach and strategist.The Power of Stepping Back: Initially, I worried that stepping back from the business for three months would leave me feeling behind. Surprisingly, the opposite proved true. Distance from the daily grind allowed me to assess the industry with a fresh, clear lens. It has shown me the importance of not being overly immersed, as it can often stifle creativity. By stepping back, I could see where I had been giving away my creative power, and it rejuvenated my approach to business strategy.Value-Driven Business: During my time away, I became acutely aware of how deeply I respect and align with my clients' values. I work with women whose opinions I value, who operate at high levels of intelligence, and who live intentionally. This break helped me reaffirm my desire to work with clients who share my values of family focus, impact, and a discerning approach to business. It's about finding clients whose principles resonate deeply with mine.From Scarcity to Abundance: For the past few years, especially while trying to conceive Sunny, I had slipped into the mindset of ensuring 'just enough' – just enough money, just enough clients, just enough time. I didn't realise how much this scarcity thinking weighed me down. Maternity leave was a revelation; it became clear that I can thrive genuinely and fully in both my roles as a mother and a CEO. The belief that becoming a mother would limit my capacity was entirely unfounded. Today, I embrace an abundance mindset, recognising that I can do more, be more, and hold more than ever before.Balancing Work and Motherhood: Returning to work presented its challenges and triumphs. My schedule now includes dedicated days for work and family, supported by my partner, Che, my mother, and an incredible nanny. Despite the chaos and adjustments, this balance allows me to be present for Sunny while continuing to grow and nurture my business.I'm immensely grateful to be back, sharing this space with you. Whether you're in a similar season of life or a completely different phase, I hope these reflections provide some inspiration. Let's continue to grow, learn, and support each other through every chapter.Love,EllieLINKSThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Picture this: You're an incredibly talented entrepreneur with unique insights and valuable expertise, but no one knows your name. Frustrating, isn't it? That's where today's guest host Kerry Rowett found herself—until she decided to change the game.Kerry is an Intuitive Business Energetics Mentor who works with highly successful entrepreneurs. In her Mastermind and 1:1 sessions Kerry helps her clients to clarify what they want and their aligned pathway to creating that. Kerry provides the Business energetics, healing & psychology support they require to get out of their own way so they can achieve their goals and then dream bigger.Are you curious how Kerry broke out of obscurity and cemented herself as a thought leader in her industry? Don't worry! Today she's sharing her journey and breaking it down into three actionable steps you can take to do the same.1. Know Your Clients More Intimately Than Their Best FriendThe first step to standing out in your industry is to understand your clients better than anyone else, even their best friend! Kerry's method involves in-depth target market research, which includes surveys, polls, and analysing client calls to identify key themes and issues. This deep understanding allows you to refine your signature framework and tailor your services to meet your clients' specific needs 2. Find Your Secret Ingredient That Gets You Known and PaidCreating a distinct identity in your industry involves finding your unique ingredients. For Kerry this meant evolving her business, which originally centred around the concept of alignment, to better match her clients' needs by integrating business energetics, healing, and psychology.  She recommends creating distinctive processes, tools, and models that make your work recognisable, and consistently innovating your approach to stay relevant. 3. Amplify Beyond Your Own NetworksFinally, to establish yourself as a thought leader, you need to reach beyond your bubble and engage with the broader industry. Have conversations with other experts, publish influential content, and become part of larger discussions. The more you put yourself out there, the more people will recognise and respect you.So, if you're feeling invisible and undervalued, take Kerry's story to heart. By following the steps she shared, you can increase your rates, increase demand, and ultimately become one of the leaders in your industryLINKSThe FREE Mastermind Launch PlaybookConnect with KerryInstagram: http://instagram.com/kerryrowettWebsite: http://alignandattract.comPodcast: https://podcasts.apple.com/au/podcast/align-attract/id1547065734Previous Episode from Ellie's podcast: The 'Secret' Ingredient to Standing Out Online: https://podcasts.apple.com/au/podcast/the-secret-ingredient-to-standing-out-online/id1526779357?i=1000569694236Connect with Ellie: Website:  https://www.ellieswift.com/Instagram:  @elliehswiftFacebook Group:  www.facebook.com/groups/shineonsocialellieswift/

What's your relationship with money?If someone were to take a look at your credit card or bank statement, would they be able to tell what your true priorities in life are?Perhaps they'd find money is being spent by default in a way that doesn't put an emphasis on what you say truly matters. That would no doubt be true for a lot of us. This week on the podcast, we welcome guest host Katy Almstrom, a leading money mentor and wealth coach, teacher and speaker who helps ambitious women achieve financial freedom. With over a decade of experience in teaching and coaching combined with her own debt-free and simplified life, Katy provides a unique service for her clients to help them slow down, map out their own joyful wealth-building journey, and create a life that has WAY less stress around money.Katy is an expert on how to refocus in order to gain control over your finances, run your business in a way that's true to you and make the most revenue in the least amount of time. Today, she shares three specific lessons she learnt about managing money from building her own successful mastermind:Be More YouLong-Term Vision with Short-Term FocusQuestion EverythingIf you're feeling stuck, tired or overwhelmed right with your money or your business, take these insights from Katy to heart and know that there are simple steps you can take to achieve the time and financial freedom you're dreaming of. LINKSThe FREE Mastermind Launch PlaybookConnect with KatyInstagram: @katy_almstrom Website: https://www.katyalmstrom.com/ Connect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

When life as an entrepreneur feels like juggling a million different tasks, how do you successfully maintain harmony between work and personal life - all while continuing to see growth in your business?Our guest host today, Karen Aird, has not only mastered this balance but has actually doubled her business revenue along the way. She describes co-founding urban retreat Clear Mind Studio with her husband Craig in 2008 as a personal quest to help others reduce stress and find peace and balance in a fast paced, constantly evolving world.Whether it's unwinding after a hectic week or seeking time out from life's challenges, Karen's journey towards peace in her business has been incredible - and just like for many of us, filled with lots of challenges, triumphs and failures along the way.In this episode, Karen shares her learnings from the five strategic changes she made to free up time and take her business to new heights:1. Implementing AI for Client Management2. Utilising Asana for Team Communication3. Planning Marketing Campaigns in Advance4. Overstaffing, Outsourcing and Clear Role Allocation5. Implementing a Customer Loyalty ProgramBy implementing these strategic changes, Karen and Craig have drastically transformed Clear Mind Studio. These modifications freed up their time, allowing them to seize opportune moments for growth—such as opening their second studio in Fremantle, WA. Their ability to focus on strategic growth rather than getting bogged down in daily operations has been instrumental, and shows how the right strategies can make all the difference in transforming your business dreams into reality.LINKSThe FREE Mastermind Launch PlaybookConnect with KarenInstagram: @clearmindstudio Website: https://www.clearmindstudio.com/ Connect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Have you ever felt the strain of balancing your business ambitions with your personal well-being? Imagine if you could have both—success and freedom. Well, it's not an easy task, but today's guest host Mia Poklepovich has made it her reality.As a mental health occupational therapist, she knows how difficult it can be to prioritise your own needs in a service-based business. Struggling with burnout, Mia knew she needed a change and went on a journey to create a thriving, impactful business without sacrificing her well-being. She's here today to share the strategies and mindset shifts that made it possible. Ready to be inspired? You're in the right place! Lesson 1: Permission to Create a Freedom-Based BusinessMia's first lesson is that you need to give yourself permission to build a freedom-based business. This was challenging for Mia at the beginning and she still falls into old habits from time to time, but she has a secret weapon!Look at what your end goal is, and work backward from there. This way, every opportunity and decision can be checked against your overarching goal, ensuring it aligns with your freedom-based strategy.Mia shares her experience of moving away from the traditional one-to-one therapy model towards creating a practice that reflects her values and offers more personal freedom. It wasn't easy initially. Guilt often overshadowed her efforts, but she learned to give herself permission to run a business that supports her needs as well as provides an exceptional client service. Lesson 2: Protecting Your Energy as a CEOMia's second lesson is the importance of protecting your energy, a lesson that rings especially true in the demanding field of health and wellness. As business owners, we often put ourselves last, looking after our clients, team, and community first. However, Mia stresses that to help others effectively, you must take care of yourself first. This might mean saying no, delegating tasks, or taking the necessary rest time.Setting boundaries is crucial. Frustration often stems from allowing these boundaries to blur, leading to fatigue and decreased productivity. Recognising the importance of your energy and protecting it is one of the most selfless things you can do. Mia has seen first-hand how prioritising rest and tailoring her day to suit her energy levels has helped her become a more effective leader and business owner. Lesson 3: Trusting YourselfMia's final and maybe most important lesson Mia is that we need to trust ourselves. Scaling a business brings on lots of uncertainties and new challenges. If you can't trust yourself, you won't be able to make hard decisions when it matters. Mia advises gathering all necessary data and knowledge to understand where the fear is coming from, whether it's an old core belief or the natural anxiety of trying something new.By breaking down your fears and understanding their origins, you empower yourself to move past them. Embracing imperfections, being raw, and showing up authentically is what makes each of us unique and brings magic into our businesses. In one of my earliest conversations with Mia, she told me she needed something to help her mindset that week – a quick mindset boost. My advice to her was that there's no quick fix or magical remedy - the key is consistency and showing up every day.So, if you're looking to transform your therapy practice or any business into a freedom-based model, take a leaf out of Mia's book. Give yourself permission to live and work freely, protect your energy, and trust yourself. The journey won't get easier, but you will become stronger, wiser, and more resilient. LINKSThe FREE Mastermind Launch PlaybookConnect with MiaThe Freedom Therapist HubInstagram: @ot_inspire_therapy Instagram: @miapoko Website: https://www.otinspire.com.au/Connect with Ellie: Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Building a successful business is no small feat, especially when juggling family responsibilities and personal aspirations.Just ask this week's guest host, Jacqui Naunton who went from graphic design freelancer to running a six-figure business with multiple revenue streams, all while juggling the demands of motherhood. Today she's sharing her remarkable journey, and the strategies and mindset shifts that fuelled her success. Ready to be inspired?Jacqui began her career as a graphic designer and was just swapping time for money. This strategy worked well for her, until she started considering motherhood and realised she needed a more scalable, flexible approach. This is where I came in and encouraged her to create an online course.Now the leap from graphic designer to course creator wasn't seamless. She struggled with imposter syndrome, and the idea of upsetting other graphic designers but she knew that the gap in the market needed to be filled.Business owners were already attempting to DIY their graphics using tools like Canva, often with mediocre results. Jacqui's course offered them a chance to create professional designs without the hefty price tag of hiring a designer.One powerful lesson from Jacqui's journey is the importance of setting high goals. Early in her coaching journey with me, she had modest expectations for her first online course. With some encouragement, she stretched her target to 55 students—and astonishingly, she hit that exact number.So, if you're setting goals for your business, I encourage you to ask yourself, "Is this the goal, or can I aim higher?" The objective isn't to tie your self-worth to these targets but to give yourself something tangible to strive for.Something else that has really helped Jacqui's journey was building a supportive team for herself. She realised that to grow her business sustainably, she couldn't do it all herself. She hired a virtual assistant, video editor, and multiple designers. Although this meant a smaller profit margin, it allowed her to focus on her priorities, ensuring her business ran smoothly while she spent valuable time with her family. The Power of BrandingAs a graphic designer, Jacqui knows the importance of strong branding, that goes beyond just the aesthetics. Branding is a powerful tool for connecting with your ideal audience and conveying your business's values. For Jacqui, her brand as the girl in the purple jacket reflects her values of fun, inspiration, and empowerment. This consistency in branding has made her business recognisable and trustworthy, enhancing her professional image and attracting ideal clients.Whether you're just starting or looking to take your business to the next level,  consider how Jacqui's lessons can apply to your business. What goals will you set higher today? How will you adapt your business to fit your life? I can't wait to see what you'll achieve.LINKSThe FREE Mastermind Launch PlaybookConnect with Jacqui:Instagram: @whitedeerGDWebsite: https://whitedeer.com.au/Podcast: The Seriously in Business PodcastConnect with Ellie: Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

In the wild ride that is entrepreneurship, the ability to pivot when necessary is an absolute game-changer.However, the idea of shaking things up can feel much too risky - especially when it comes to continuing to generate revenue.  But is it possible to shift gears without losing your hard-earned momentum?Today's guest host is here to answer that question for you! Robyn Birkin is an online business strategist who helps female service providers and course creators create a six and multi-six-figure business in part-time hours with just one front-facing signature program.Once a well-recognised life coach for women navigating infertility, Robyn made a gutsy decision to flip her business focus on its head. Now, as a thriving online business strategist, she's sharing her secrets on how to keep the money rolling in—even when you're making a radical shift in your business. Embracing the PivotRobyn believes that pivoting shouldn't just be about chasing more money—it's about aligning your work with your values and long-term goals. She encourages us as entrepreneurs to get real with ourselves. Ask yourself the question: Does my current business align with what I want my legacy to be? Am I genuinely passionate about it? If the answers are no, it might be time for a big change.The Decision-Making FrameworkTo help others navigate this challenging territory, Robyn developed an effective decision-making framework. At its core, it's all about ensuring your business aligns with your goals and values. She believes the key is in being honest with yourself about what excites you and what doesn't.One of the hardest but most crucial steps is being willing to ‘slingshot'—taking a step back temporarily to make a more significant leap forward. This might mean letting go of a part of your business that no longer fits, even if it's currently bringing in revenue. 5 Key Strategies for Generating Revenue During a PivotSo what are some practical ways to continue to make money during a radical change in your business? Robyn shares the strategies that worked for her that will give you the confidence to brave a pivot:1. Double Down on What's Worked  2. Create Growth, Nurture and Conversion Content 3. Rely on Data 4. Balance Marketing and Sales Efforts 5. Constantly Refine Messaging Being a CEO sometimes means making hard decisions and pushing through the discomfort to get to your true purpose. But waiting for you on the other side is that deeply fulfilling life and career you set out to create in the first place. LINKSThe FREE Mastermind Launch PlaybookConnect with Robyn: Instagram: @robynbirkin Website: https://robynbirkin.com/ Podcast: Signature Online Course SecretsConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Running a business can feel like a juggling act, especially when you're managing the demands of work and family life.Today's guest host, Bec Cuzzillo knows this struggle all too well, but, through strategic planning and intentional decision-making, she was able to find the balance.Bec is a Spiritual Business Coach for spiritual women ready to scale their impact, create confident cash, and step into the highest vision for their life and business. Her approach combines soulful business strategy with mindset, energetics, and fully embodied feminine spirituality to ensure you walk away with the practical and intuitive tools and strategies to build a life and business that you love.As a fiery Aries mama of 2, Bec built a scalable business model that thrives alongside her busy family life. Join us as we unpack her strategies and learn how to build a business that adapts to your unique needs. Simplify, Simplify, SimplifyBec's first step towards building a scalable business model is simplification. Years ago, when she became a new mother, she realised her business was spread too thin across multiple areas. Recognising the need for change, she narrowed her focus to the things that truly brought in revenue or value. Here is her advice for other business owners:Assess What's Selling Well: Identify which of your offers are your major income earners. Focus your energy on these.Evaluate Energetically: What excites you? Where do you feel the most drained? Align your business activities with what lights you up.Trim the Fat: Use data and gut instinct to cut back on offers that aren't serving you effectively.Strategy MattersAfter you've simplified, the next step is focusing on strategy! To do this you need a good understanding of who your client is and exactly how you serve them. Bec recommends leveraging what's already in place before creating anything new, focusing on strategic tweaks to the existing business model to ensure its geared towards growth and scalability. She also suggests some questions to consider:How are people currently coming into your world, and where are they going next?How scalable is your business right now, and how can you optimise it for more scalability?What tweaks can you make in your current business model to improve it before creating something new? Designing a Self-Centric Business ModelBec's final pillar for creating a scalable business model is to align your business with your needs and desires. You didn't start your business to feel trapped in another 9-to-5 grind, so take the time and set it up to serve you. If you're not sure how to do this, reflecting on these questions is a good place to start:  What's Important to You? Identify your core values in life and ensure your business decisions honour these.What are your current responsibilities and commitments? Design your business around them to maintain a healthy work-life balance.What aspects of your business make you genuinely happy? Prioritise these to maintain your passion and drive. Building a scalable, adaptable business model is not just a dream – it's entirely possible with intentional decisions and consistent effort. So, take a leaf out of Bec's book and start rethinking your business model today. What can you simplify? Where can you get more strategic? And most importantly, how can you design a business that truly works for you?If you want to hear more from Bec, check out her podcast Feminine Fire, where she dives deeper into soulful business strategies, mindset, and energy practices to scale your business.LINKSConnect with Bec CuzzilloWebsite: https://www.beccuzzillo.comPodcast: Feminine FireConnect with Ellie: Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

For those of you who may not know, I've just welcomed my beautiful baby girl, Sunnie Marg Robinson, into the world. From unexpected challenges to moments of pure joy, this experience has reshaped my perspective on life and business. So, I'm taking a quick break from my maternity leave to share with you my birth story and the incredible mindset lessons it taught me.Our journey began months before Sunnie arrived. At around 25 to 30 weeks, we discovered she was breech. Though I tried everything from inversions and acupuncture to chiropractics and moxibustion to flip her, Sunnie was steadfast in her position. This initial phase tested my mindset significantly, especially my preparation for a C-section, scheduled for the 11th of July—interestingly at 11:11 AM. Yet, just four days before the planned C-section, Sunnie miraculously flipped!While I had mentally prepared for a c-section, I was overjoyed that I could return to my original plan of a vaginal birth. This experience reminded me of the immense power of mindset flexibility, where embracing uncertainty and adapting to changes became paramount.The next two weeks were an excruciating yet exhilarating waiting game for natural labour to kick in. My heart was set on avoiding induction, so every waking moment was spent walking, eating dates, and doing stretches, all while hoping to trigger spontaneous labour. Just one day before my scheduled induction, labour finally began with a stretch and sweep, igniting contractions almost immediately.Affirmations and breathing techniques were my lifelines. I was deeply rooted in calmness, thanks to hypnobirthing preparations. As contractions intensified, my partner Chay's whispered affirmations anchored me: "You're so powerful," "Your body was made to do this," and "You've got this." These affirmations were soothing and reinforced my belief in my capabilities. They also reflected the mindset strategies I have long applied in business.Arriving at the hospital at 2 AM, I was prepared for the next phase. Asking for an epidural became a saga of its own, extending over two grueling hours due to an emergency C-section elsewhere. This unexpected delay pushed my mindset to its limits. I found myself physically and mentally shaken, but Chay's unwavering support helped me re-anchor into my strength.The key lesson here is knowing you can go further than you think possible. In business and life, we set boundaries for ourselves, but often, we are capable of much more when pushed to our edges.During the final stages of labour involving pushing and crowning, I realised the importance of support. Surrounded by an amazing medical team and listening to our birthing playlist, I felt an overwhelming sense of empowerment. Even when a final push required additional assistance with a vacuum because of Sunnie's large head size, I didn't feel defeated. Instead, I felt an immense gratitude for the support that ensured a safe delivery.As I looked into Sunnie's eyes for the first time, I felt an immense wave of gratitude and growth. Each step of labour taught me lessons about strength, patience, and the importance of mental preparedness. I hope that my experiences resonate with you and provide some insights into the incredible power of the human mind during life's most challenging moments.LINKSConnect with Ellie: Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Are you ready to elevate your launch to the next level? You're in the right place because that's what we're talking about on this episode of Scalable Freedom! Today's guest host Ana Lilia shares what it takes to have a successful and fun launch for your upcoming program. Spoiler alert: it involves both data and energetics.Ana is a celebrated manifestation, mindset coach, and healer. She is passionate about helping people tap into their full potential by using their breath as a powerful transformative tool. Ana's expertise lies in assisting individuals to break free from limiting beliefs and aligning themselves with their deepest goals and desires. Her unique approach to healing and transformation has made her a sought-after coach and mentor in the wellness community. She is also the host of the podcast Breathe More.During a launch period, our doubts and insecurities will often bubble to the surface. This can be difficult and its why Ana believes energetics – our emotional and vibrational state – is a key ingredient for a successful launch. Everything in this world carries an energetic imprint, including how we show up in our sales copy and Instagram posts. With the right tools, we can manage our energy and maintain a confident mindset throughout a launch.In Ana's recent launch for the Soulful Entrepreneur Mentorship, she combined her energetic practices with data analysis. By keeping track of everything, she was able to make informed decisions and fine-tune her strategy in real-time. For instance, tweaking the headline of an opt-in page based on data insights led to higher conversion rates. Another big factor in Ana's success was conducting market research before the launch. This meant reaching out to ten ideal clients and asking them about the challenges they were facing. With this feedback, Ana was able to create a lead generator perfectly tailored to her dream client.  Ana provides several actionable tips for having a successful launch:1. Set Clear Intentions: Before you start, make sure you're clear about your goals, from how you want to feel, to how much you want to make, to what clients you want. Visualise and immerse yourself in the success of your launch.2. Incorporate Healing and Somatic Tools: Launching can be stressful and it's easy to fall into catastrophic thoughts or dysregulation. Tools like breathwork or visualisation exercises can help us stay regulated, confident, and on track. It's also important to include fun activities in your schedule to stay grounded and positive.3. Analyse Data Regularly: Check your analytics daily. This helps you make real-time adjustments and keeps your strategy on track.4. Engage with Your Audience: Just posting on social media isn't enough, you need to engage personally with your audience. Reach out through private DMs or emails to build a connection. In my launch, I found that personalised voice memos made a huge impact.5. Reflect and Adjust: Continuously reflect on your energy and data and make adjustments to keep yourself on track. Stay grounded, manage self-doubt, and remember your past successes to keep moving forward.Energetics and data are both powerful tools on their own, but combining them is where the magic happens. By following Ana's approach—setting clear intentions, using somatic tools, analysing data, engaging actively with the audience, and maintaining a reflective practice—entrepreneurs can navigate their launch with confidence and achieve their desired outcomes.LINKSResources Mentioned: The FREE Mastermind Launch PlaybookConnect with Ana LiliaInstagram: https://www.instagram.com/_ana_liliaPodcast: https://www.analilia.net/podcastConnect with Ellie: Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

There are so many sales strategies out there - it's easy to get distracted by everything you see online! But there's one really simple strategy that, in my view, is one of the most powerful and it often gets overlooked… The art of personal reach out. Our fabulous guest host today is Fi Mims, a personal branding photographer, mentor and coach who specialises in elevating personal brands and business visibility, supporting her clients to look and feel their best.Fi's photographs capture her clients as authentic, beautiful, and powerful and her coaching supports them to find self-belief, confidence, and purpose. With 20 years of experience behind her, Fi has navigated the many challenges that modern women face and managed to build and maintain a multi-six figure business through it all.   I have known Fi for many years through her photography work and in October last year, she joined the Scalable Mastermind. Since joining the program, Fi has been honing in on personal reach out and has seen amazing results. In this episode, Fi shares why business owners often avoid personal reach out as a sales strategy and the many reasons why you should start doing it. 3 Obstacles to Personal Reach Outs1. Lack of Confidence: Many women in business grapple with self-doubt, questioning their expertise and worth. Fi suggests a mindset shift, focusing on past successes and positive feedback to build confidence.2. It's Too Salesy: No one wants to be seen as a pushy saleswoman. But instead of seeing all personal reach out as aggressive, reframe it as being a genuine attempt to help someone. You are offering them a solution to a problem they have and what you have to offer will help them in their business. 3. Fear of Rejection: Rejection will inevitably happen. Sometimes people won't respond to your reach out and that's okay. We need to normalise rejection as par for the course in sales and stay focused on the value that we offer. Crafting Effective Personal Reach Outs1. Target the Right People: If you reach out to people you don't know, that's when it can feel pushy and salesy. Only reach out to people who already know you and would genuinely benefit from your offer. 2. Use Familiar Platforms: Make sure you approach potential clients on a platform where you both feel comfortable communicating. Instagram is Fi's preferred platform and for an even more personal touch, she sends voice messages. 3. Communicate Clearly: Prepare your words carefully to come across as genuine and sincere and not in any way pushy. The right message will effectively convey your offer and invite further conversation and relationship. In an era where people crave genuine connections, a personal note stands out and fast-tracks the relationship-building process. With so much information coming at us on the daily, a personal reach out cuts through the noise and has the ability to clarify any confusion or hesitation that might have been holding someone back from making the decision to work with you.  Another incredible benefit of using this strategy is that it's free! The time you invest into reaching out to potential clients with thoughtful and genuine messages will be well worth it in the long run. LINKSResources Mentioned: The FREE Mastermind Launch PlaybookConnect with Fi Mims:Instagram: https://www.instagram.com/fimims/?hl=enConnect with Ellie: Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Our special guest on the podcast today is the one and only Nivek Harrison, the Online Business Manager here at Swift Ventures and owner of The Virtual Chapter, a support agency for online coaches & service providers who want to scale their operations with ease.Nivek has been a member of Team Swift for almost 5 years, coming on board to kick off of our very first mastermind, so it's fair to say she has been integral to the process and knows The Mastermind Model™ inside out. Since then, Nivek has gone on to become a co-coach in Swiftmind Scaled.Through her combined skills and unique approach to project management and team leadership, Nivek helps service-based business owners create systems and structure in their business so they can show up and serve their clients in a deeper way (and get back a whole bunch of time while doing it).The Virtual Chapter is now a multi-six figure agency with a team of 12 and serves clients globally. Through their team model, Nivek and The Virtual Chapter have supported countless clients from business launch through to 7-figures. Her in-depth knowledge of systems, tech and operations means she is able to guide business owners to create an easeful and scalable business model.Needless to say, Nivek knows a thing or two about systems and in this episode, she's taking you behind the scenes to share the top 3 systems we use and love at Swift Ventures. 1. Project Management SystemOur project management tool of choice is Asana. It contains every single thing that we do each day and quite frankly, without it, we'd be lost!Why do we use Asana?Centralised Tasks: Every task, from the smallest to the most significant, is documented in Asana. This keeps the entire team on the same page and ensures that nothing falls through the cracks. It also means that we can see what everyone else is working on so we can collaborate and get a full understanding of the workload.Process Documentation: Our tasks in Asana often include links to Loom videos for how a task is to be completed. This consistency is vital for training new team members and maintaining high-quality work.2. Client Onboarding SystemClient onboarding is one of the crucial touch points in a client journey with you, but it's often overlooked. Over the years, Nivek and I have spent a lot of time honing and crafting our onboarding system, particularly around our masterminds, because we understand how vital this process is for client success. Task Management & Automation: At Swift Ventures we use Asana to manage our client onboarding tasks, ensuring key steps like contract sending, payment setup, and course access are systematically handled. We also do manual checks for certain tasks to ensure each client gets the attention they deserve. Educational Resources: New clients receive detailed instructions and Loom videos on using our preferred tools and platforms (like Slack and Kajabi) and we know from client feedback that this makes them feel comfortable and supported right away. 3. Data and Analytics SystemLast year, we committed to getting even better with our data and analytics to set ourselves up for making the most informed decisions in the business.Google Analytics and Looker Studio: These free tools provide comprehensive insights into website traffic, user behaviour, and other critical metrics. At the time, we were repurposing our podcast episodes as pins on Pinterest but when we looked at the data, it became clear that this strategy wasn't effective. Understanding the analytics helped us pivot to a more effective strategy. Revenue and Conversion Tracking: By monitoring monthly revenue, recurring income, and conversion rates, we've been able to make strategic decisions to optimise our marketing and product offerings. As a whole, data analytics helps us understand what's working and where adjustments are needed.I hope you love this episode and find the behind the scenes business insights from Nivek really helpful. With the right systems and tools, you can really transform the way you operate your business and, ultimately, see amazing results for your clients. LINKSResources Mentioned: The FREE Mastermind Launch PlaybookConnect with Nivek Harrison:Instagram: https://www.instagram.com/thevirtualchapter/Podcast: Effortless Online SystemsConnect with Ellie: Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Today on the podcast, we're joined by guest host Tahryn Bolt, a marketing and messaging wizard here to share how she skyrocketed her offer to multi-six-figure heights. Her secret? Micro messaging!Tahryn is the wizard behind six-figure coaching business The Social Bolt, where she helps clients embrace their unique blend of magic and do business in a way that works for them. She supports her clients to grow in-demand businesses and call in Beyonce-level clients on repeat using the magic of a simplified strategy, magical marketing and micro-messaging.In this episode, Tahryn takes us through the tweaks she made in her own micro messaging that supported her to scale, and shares practical strategies we can all implement to connect with our dream clients and stand out in the bustling online arena. What is Micro Messaging?First up, Tahryn defines micro messaging and why it's the key to everything we do in our businesses. Despite what the online space might have you thinking, you don't just copy and paste the same messaging across every element in your business. Your messaging should change depending on your brand strategy, offers and marketing strategy. This then informs the lead magnets you create, how you write your copy, nurture your community, which offer you sell and how and when you sell them. The Bolt 3D FrameworkTahryn takes us through the framework she has developed, which centres on the three essentials elements every business owner should focus on:1. Desire: Understanding Your Ideal ClientUnderstanding your ideal client's desires is where effective micro messaging really starts. Tahryn advises getting to know your dream clients as if they're your best friends, understanding both their current struggles and their aspirations. By relating personally to their journey, you can craft messaging that hits home. 2. Demand: Positioning Your Offer as Essential:According to Tahryn, the trick to creating an irresistible demand for your offer is speaking about it more than once. Consistently highlighting how your offer can transform your clients' businesses and lives is key, and Tahryn explains her approach to marketing and launching her own in-demand offer to ensure it always sells. 3. Differentiation: Standing Out From the Crowd:Your ultimate point of differentiation is you. Without putting your unique spin on things, your content, offers and business will blend into the sea of AI-generated and boring content out there. Tahryn shares how she approaches showcasing her own unique blend of skills and personality, distinguishing herself from many other business coaches in the online space. She encourages us to loudly and proudly share what makes us unique—because that's what will truly set us apart.Tahryn's take on micro messaging is a treasure trove of insights for anyone looking to refine their communication and scale up their offers. And if you want even more nuggets of gold on all things messaging, check out Tahryn's podcast How I Do Content via the link below! LINKSResources Mentioned: The FREE Mastermind Launch PlaybookConnect with Tahryn:Instagram: @thesocialbolt Website: https://thesocialbolt.com.au/ Podcast: How I Do ContentConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Want the inside scoop on what's actually working on Facebook Ads right now? Today on the podcast, our guest host Jayne Day is sharing her expert advice on how to approach paid ads and the top three strategies you can implement to have them perform at their best for your business.Jayne is an online marketing consultant and the go-to specialist for Facebook and Instagram advertising. With her business Webonize, she's a funnel strategist for coaches, consultants and online experts, passionate about helping them build profitable businesses while creating the lifestyle and freedom they most desire.The strategies she shares with us today are a super helpful guide for anyone looking to optimise their ad campaigns using Meta Ads Manager. Holistic Marketing StrategyFirstly, your ads aren't a standalone solution for your marketing - they should be a part of a complete holistic strategy. While ads won't fix a strategy that isn't working, they will enhance and elevate the results of a strategy that does. For most businesses, a holistic strategy could include lead generation, email marketing and social media marketing along with their ads. Jayne takes us through the four stages that are ideal to take your audience through: attraction, engagement, nurturing and converting. She also takes us through the framework she has formulated that will help reach potential clients who don't yet know about you or your offer. Perfecting Your MessagingGiven the noisy online environment and the plethora of competitors, businesses need to craft messages that cut through the clutter and connect with their target audience. Whether in ad copy or on landing pages, your messaging should clearly communicate the benefits and address the problems or desires of potential clients. Jayne takes us through creating well-crafted messaging to not only attract the right audience, but also aid Facebook's AI in targeting the ads more effectively.Testing and Ad TypesThe third strategy Jayne highlights is the importance of continuously testing different types of ads to see what works best. Factors like ad format—be it videos, images or Reels— and copy length should be regularly tested and tweaked. She shares which types of videos and images are performing best right now, and gives us ideas on creating the most effective sales copy to capture our audience's attention. Bonus Tips for Facebook Ad OptimisationBonus round! We hear some great tips on giving Facebook some control over ad display and allowing it to mix and match ad elements that yield better conversion results. Jayne also takes us through some handy settings inside Meta that will help optimise our ads' performance. This episode is jam-packed with some really practical insights that bring clarity to an often confusing advertising platform. So, tune in and get your ads up and running at their most effective today! LINKSResources Mentioned: The FREE Mastermind Launch PlaybookConnect with Jayne:Instagram: @webonize Website: https://webonize.com.au/ Connect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

With the rise of AI in 2024, breaking through the volume of content online and standing out authentically can feel impossible. So how do you produce engaging content that is unique to you, sets you apart and has the impact you want to create through your work?On today's episode, our guest host Hazal Ozturk is here to talk about just that, sharing how she has learnt to engage with her audience in a meaningful way and reach multi-six figures in her business. Hazal is a corporate marketer of 10 years turned marketing and business coach for ambitious entrepreneurs looking to scale to multi 6-figures without feeling like they're faking it, using her “Self, Strategy, Systems” framework. Her coaching company, Hey Hazal, has helped her clients achieve results like multi-6 figure quarters, 13x their profit, leave their 9-5's, go viral and create a thriving, easeful and authentic online business. She's also host of her own top charting podcast, The Self-Makers Podcast. She takes us through her proven strategies for honing in on authentic messaging, sharing vulnerably and the power of embracing a CEO mindset when fears set in: Authentic MarketingThe concept of authenticity in marketing has evolved and is now more crucial than ever. Hazal defines authentic marketing not as sharing every aspect of one's life, but as sharing content that feels genuine and meaningful. She encourages us to look within to know what to share and how to remain true to ourselves in not crossing our own boundaries.Effective Messaging and StorytellingHazal introduces a four-step process to help businesses fine-tune their messaging: identifying the client's biggest problems, understanding how these issues manifest in their lives, recognizing unproductive attempts at resolution and offering unique solutions. She shares practical storytelling prompts to help business owners create engaging and authentic content that drives results.The Importance of Thought LeadershipOwning your thought leadership is pivotal for personal and professional growth. As we grow larger and more influential, it becomes increasingly likely that we will encounter disagreements and even dislike from others. It's essential to understand that having divisive opinions is okay and part of being a thought leader. By accepting this reality, coaches can better prepare themselves for the inevitable challenges that come with expanding their influence.Building a Resilient MindsetCultivating a solid relationship with oneself is crucial in order to withstand the many challenges that come with entrepreneurship. Hazal highlights that having a grounded and secure sense of self allows us to navigate mindset wobbles, which everyone experiences at every stage of business. By developing resources and support systems, we can hold and understand our feelings better and create the tools to build that resilient mindset.This is an amazing episode that will help you recalibrate and find fresh ideas to enhance the impact you create with your marketing. If you're looking for more ideas on how to show up in business as your most magnetic, authentic self, click the link below to check out Hazal's amazing podcast, The Self-Makers Podcast.LINKSResources Mentioned: The FREE Mastermind Launch PlaybookConnect with Hazal:Instagram: @hey.hazal Website: https://heyhazal.com/ Podcast: The Self-Makers PodcastConnect with Ellie:  Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Welcome to the very first ‘Business Insights from the Inside' episode! While our host Ellie is on maternity leave, we're bringing you some incredible episodes led by her clients over the next 10 weeks. They'll be sharing their insights, strategies, tips and processes that have created the amazing results generated in their businesses.Today, we have guest host Sofia Bernardi, a mindset and business coach who is sharing with us how she built a million-dollar business organically in less than four years - all by the age of 26! Sofia is a master NLP Practitioner and Hypnotherapist, having been trained under Tony Robbins Life Coaching certification and John Gottman's Couples Therapy Certification. Her love and energy is contagious, leaving people feeling empowered and inspired to create the life they deserve and desire.  In this episode, we hear all about what Sofia prioritises in order to create sustainability, and the exact steps she has taken to scale to over a million dollars in her business. Key Strategies for SuccessSofia takes us through five key areas crucial for building a successful business: 1. Mindset: A strong CEO mindset enables you to show up consistently, even when challenges arise. Sofia breaks down mindset mastery into clarity, confidence and consistency—each a critical component in ensuring you're taking effective, aligned action.2. Marketing: Effective marketing is essential for connecting with your target audience. Sofia shares her strategies for getting your messaging clear, attracting and engaging your audience and developing a robust content plan. The better you know your audience, the better the results in your business will be. 3. Energy: Energetics play a vital role in alignment and staying motivated. Sofia discusses various tools like meditation, hypnotherapy and embodiment practices that help in maintaining high energy levels and alignment with your business goals. She explains the concept of mend, move and manifest to describe her approach to energy management.4. Events: Running impactful events can create a sustainable business model, by lessening the need for things like back-to-back sales calls and numerous conversations per day. Sofia talks about her experience with online events and how they've been pivotal in her business growth. She stresses the importance of having well-planned and promoted events that can serve a lot of people at once, and allowing you to sign multiple clients at a time. 5. Sales: A seamless sales process is essential for scaling your business. Sofia shares tips on creating no-brainer programs, leveraging conversations in a soulful way, and focusing on client retention to ensure long-term success and sustainability.If you're a budding entrepreneur or coach, this episode is a treasure trove of actionable strategies and personal reflections on what it takes to grow a sustainable and scalable business. If you want further nuggets of gold from Sofia, make sure to check out her podcast via the link below!LINKSThe FREE Mastermind Launch PlaybookConnect with Sofia:Website: https://sofiarosebernardi.com/ Instagram: @sofiarosebernardiPodcast: Rising CoachesConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:  www.facebook.com/groups/shineonsocialellieswift/

By the time you listen to this episode, I'll officially be on maternity leave - perhaps with a baby, perhaps not - who knows? But I am very excited to share this final episode with you before we dive into a series that I have coined “Biz Insights from the Inside”. Over the next approximately 10 weeks, I'll have my clients take you through the tools, tips, strategies, wins and incredible examples of what they've created and achieved in their business.But before that, today we'll be exploring the top three essential steps I've taken over the past several months to ensure my business remains functional and thriving, even in my three-month absence.Team ManagementThe first vital component of preparing your business for an extended absence is ensuring you have a reliable team. For my lean business model, having one key person I can trust to manage the backend is crucial. I talk about who and what I've set up to support my business manager, and explain the different approach I took in hiring a new team member to support our upcoming season. I also discuss the importance of clear communication and expectations, ensuring the team knows their priorities during my absence.System SetupIf you are preparing your business so it can run without you, you need to have great systems in place. This includes a clear handover and processes for everyone to be able to succeed. For my business, we use a lot of automation with different project management and scheduling tools. This means things like emails going out automatically and payments being followed up on. So, what can you automate in your business? How can you make it really simple? Once you've figured out what to automate, pop that into an automation in your project management software and rinse and repeat again and again. This will give you so much peace of mind and support your team to thrive in their roles while you're away.Cashflow ManagementOne of the most critical aspects of preparing your business for your absence is cashflow management. Knowing your revenue streams and understanding your financials allows you to maintain business operations fluidly. I planned for cashflow management long before my maternity leave, ensuring that even with reduced revenue, the business can support its team and operations. By focusing on forecasting and front-loading revenues, we avoided the necessity of drastic changes during my absence. If you're planning an extended leave or just want your business to function smoothly without your constant oversight, this episode is for you. Implementing these strategies has given me the peace of mind that my business will run efficiently during my leave.Now these strategies are yours to take away, should you find yourself in a season where you need to step away for a moment or two. Happy planning!LINKSConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/