Podcast appearances and mentions of ellie swift

In this episode, I'm opening up about navigating the beautiful complexity of life as a new mother in my mid-thirties while running a business during significant market shifts. If you're feeling the weight of constant flux—whether from macro factors like AI advancements and market changes or personal challenges like caring for children or aging parents—you'll understand why grounding principles have become my anchor. I share how living by design rather than default has transformed my approach to both business and motherhood.I'm taking you through the 7 principles that are most resonant for me right now, starting with the reality of trade-offs as a working mum and why knowing your boundaries is essential for maintaining sanity and energy. We explore the mindset shift that comes with accepting that business isn't meant to be easy, the power of intentional daily habits and how staying connected to your deeper purpose acts as an anchor when life feels chaotic. I also dive into finding beauty in the building process rather than rushing to the finish line, and why your response to challenges matters more than the challenges themselves.We wrap up with a reminder about the power of authenticity and why being yourself is your greatest competitive advantage. I share practical insights on how these principles show up in my daily life, from weekly boundary reviews to simple breathing exercises that set the tone for intentional days. My hope is that you can take what feels true for you and leave the rest, using these insights to help you lead with energy and inspiration while truly loving your life amidst whatever season you're experiencing.Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

We know that things constantly shift in the online space, and it often makes me wonder what I'd do differently in business if I were starting with all the insights I have now. As someone who understands the juggling act of scaling while staying true to what lights your soul on fire, I'm breaking down six game-changing strategies that have transformed not only my own business but the incredible results my clients are achieving. I walk you through the foundational elements that separate six and seven-figure businesses from the rest: nailing your niche and signature framework, creating consistent content across both long-form and short-form platforms and finding the perfect balance between organic relationship-building and paid marketing strategies. We also explore how embracing systems, team support and AI can become your secret weapons for scaling without burning out, plus why cultivating a rock-solid mindset is absolutely crucial for making those big leaps in business.We wrap up with my thoughts on the power of focus in a world designed to distract us, including practical strategies for structuring your days around deep work sessions and protecting your energy from endless trends and shiny objects. If you're hitting that exciting $100K mark or pushing past multi-six figures and ready to soar even higher, I'd love to have you join me in my Scalable Freedom Mastermind, where strategy meets soulful connection with bespoke support every step of the way. Head over to ellieswift.com/mastermind to jump on the waitlist and let's make 2025 your breakthrough year!Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

In this episode, I'm sharing why I've brought a weekly newsletter back into my business strategy and why it deserves the spotlight in your marketing mix. With email being 40 times more likely to convert than social media, newsletters offer something social platforms can't—direct access to your audience without algorithm interference. I share why I've fallen back in love with long-form writing and how newsletters give me the space to dig deeper than social media catchphrases, offering genuine, heartfelt advice that feels like a chat with your bestie over coffee.I walk you through my approach to crafting each newsletter, starting with whatever story or theme has been on my mind that week, then weaving in mindset, marketing and strategy insights alongside personal anecdotes and tried-and-tested strategies. This isn't about mass-production content—it's heartfelt communication that deepens relationships with each email. I also share the early data from our renewed newsletter journey, including solid open rates and one specific trick that's working well: resending emails to unopened recipients 24 hours later with a fresh subject line.If you're thinking about launching or refreshing your newsletter, I share my practical approach: scribble down ideas as they come, draw inspiration from what you love to read, tell your stories authentically and keep your creation process manageable and genuine. I've found such joy in returning to long-form writing, and if you want to join me on this journey, you can sign up at ellieswift.com/ceomoves or just drop me a "moves" on Instagram for fresh content delivered to your inbox every week.Happy writing!LINKS:Newsletter signup: www.ellieswift.com/ceomoves Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Let's chat about 2025. Businesses are feeling the pressure. Launches aren't hitting the way they used to, consumer behaviour is shifting and the tension from international trade disruptions feels like it's in the air we breathe.But here's the thing: I don't want to just graze through 2025 letting circumstances dictate the story. I want to charge in and make this a year where we, at Swift Ventures, don't just weather the storm—we thrive in it. Consider this your personal pep talk from your business bestie: no matter what 2025 throws our way, with the right mindset and some ingenuity, we can turn challenges into our greatest opportunities!So, let's take a look at what Swift Ventures is doing to ensure we remain 'all in' this year, and ready to seize whatever comes our way.Key Takeaways:Experiment with AI tools through hands-on exploration rather than theoretical learningConsider how your core offerings might need a refresh for today's marketEmbrace iteration as a strength, not a weaknessInvest in genuine relationships that support you through market fluctuationsConnect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I've noticed a recurring theme lately when chatting to clients who run mastermind groups. It's this uneasy feeling that your business model, instead of granting freedom, is feeling more like a cage. The fact that this keeps coming up tells me there's some sort of problem in the zeitgeist that we need to solve. So, whether you're running a mastermind or any online business, let's uncover why it might feel stifling right now—and how we can steer it back to the freedom lane.In this episode, we take a look into the freedom zappers that might be affecting your business - from racing against the clock to that persistent emotional exhaustion that keeps you from your creative best. We explore practical solutions, including setting stronger boundaries, moving away from excessive customisation, restructuring your time for better energy flow and ensuring you're working with aligned clients who energise rather than drain you.Freedom within your business is totally achievable with the right strategies in place. And with these actionable tips, you can start to see real change.If you're keen to dive deeper, the Mastermind Model is on its way back with fresh insights to transform your business experience. To be the first in the know, hop onto the waitlist at ellieswift.com/mastermindmodel. Big things are on the horizon!Key Takeaways:• Reassess and reinstate your boundaries - be clear about what you will and won't do• Replace over-customisation with smart systems that maintain quality• Structure your schedule around energy peaks (try the 3-week call cycle)• Align with the right clients - it's okay to be selective• Remember: Every business model can feel confining - the key is adjusting rather than abandoningConnect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Have you ever stopped to truly consider the value of the relationships you cultivate in your professional life—especially within masterminds? This is a topic I absolutely love to dive into and today we're exploring it through an incredible conversation with the brilliant Selena Soo. Selena is a seven-figure publicity and marketing strategist and author who specialises in helping visionary entrepreneurs, experts and authors reach millions with their message.  She has helped clients get featured in outlets like Oprah Magazine and Forbes and reach six and seven figures in their businesses. Her signature approach comes down to building powerful and long lasting relationships with influencers and the media in a thoughtful, authentic way.In this episode, we're talking about how rich relationships can help you build your business, make you more money and how to leverage those relationships through masterminds.We discuss: How masterminds provide a unique space for building genuine, valuable connections with peers and mentors who can transform your journeySuccess in masterminds coming from intentional vulnerability and sharing both wins and struggles openly, allowing others to support you while creating more meaningful connections.Contributing actively to the mastermind community, whether through offering help or seeking advice, and how forming smaller groups enables more impactful relationships.Carefully curating groups with aligned goals and values while encouraging participants to form meaningful connections that extend beyond surface-level networking.The 6 circles of connection and how they can help you determine where different relationships sit in your lifeAs Selena eloquently puts it, the true essence of a rich relationship is in its capacity to elevate all those involved. By integrating rich relationships into your strategy alongside your business goals, you open yourself up to a network that can move you forward in ways you never imagined.For those interested in digging deeper into mastering these relationships, Selena offers a free gift with the first four chapters of her book and exclusive rich relationship scripts. You can find these incredible resources at RichRelationshipsBook.com/ellie.Connect with Selena:Website: https://www.selenasoo.com/ Instagram: @selena_sooConnect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I recently attended a mastermind at a beautiful retreat in New South Wales, where I had the privilege of spending time with a bunch of top-tier online entrepreneurs. I was in awe of these incredible humans whose outlooks on life and business were not only inspiring, but transformative for me. These 7 and 8 figure online entrepreneurs have carved out their niches, successfully designing businesses that serve the lives they truly wish to live. Today, I'm sharing some of the biggest insights and aha moments I gained from my time with them:  - The Power of Choice: Crafting Your Ideal Workday: "How many hours do you want to work each day?" This question really revolutionised my approach. I realised it isn't about what's possible; it's about what I want and simply making that happen - reshaping my work around my ideal life rather than the reverse. - Anchoring in Purpose: The "Why" That Drives Success: What truly sets these successful entrepreneurs apart is their unwavering commitment to something greater than just running a business. They are driven by a deeper mission—a purpose that resonates with others. I was reminded to infuse my “why” into everything I do, ensuring that regardless of changing tides.- Pragmatism Over Analysis: Solving the Right Problems: What does it look like to view your business through a more pragmatic lens, rather than a mindset one? My takeaway with this one is that success and pragmatism are siblings. Instead of mulling over the possibilities, decisions are made, strategies set, movements executed. It's a powerful stance: look at what needs solving and simply do it.I hope these insights spark a new way for you to view your business, encouraging you to live and work with intentionality and clarity. Here's to crafting not just a successful business, but a life that deeply resonates with your core values.Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

 There are so many things required from us as women in this modern life, that it's possible you need a reminder: the whole point of scalable freedom in your business means that you get to create something incredible in your business alongside having an incredible life. And that means we need to constantly check in and reimagine what it looks like to show up in our business – without tapping into old industrial revolution stories about how we need to work. Today, I'm sharing my insights on how I've successfully integrated a 4 day work week model into my own business through a mastermind framework. Strategies for a Successful Four-Day Work WeekLet's talk strategy. Moving to a 4 day work week wasn't about doing less; it was about doing things more efficiently. I've adopted several strategies that keep me laser-focused and ensure that my productivity remains high:1. Prioritising What Matters: My time has become incredibly precious, especially with my daughter involved. I'm extremely discerning about how I spend each moment. If something doesn't feel worth missing time with Sunny, it doesn't make the cut.2. Embracing Deep Work: Tools like the Opal app have been game-changers. By blocking social media during evenings and mornings, I've carved out space for deep, uninterrupted work. This focus not only improves productivity but also the quality of work I produce.3. Communication and Boundaries: Clear communication with my team is vital. Everyone knows I don't work Fridays, so tasks need to be completed by Thursday afternoon. This clarity ensures that my workweek flows smoothly and that my team can function effectively without my constant availability.Balancing Work and Personal LifeThe beauty of running a mastermind model is its flexibility. Even within my structured workdays, I still find time to show up for my clients, attend to essential tasks and focus on my family. Life calls for us to wear many hats, whether it's being a parent, a business owner, or a friend. This model allows me to honour each of those roles without spreading myself too thin.Reimagining What Success Looks Like for YouAs we move through Q2, I want to encourage you to reflect on what success looks like for your business. Could a 4 day work week enhance your life too? Remember, life and business shouldn't be a relentless hustle. It's about finding that sweet spot where you have the freedom to enjoy your life and the satisfaction of running a flourishing business.I'm excited about the growth this approach can create, should you choose it—not only in your productivity, but in the time and quality you give to your life and loved ones. Connect with Ellie: Previous episode mentioned: How I Structure my days, weeks and months as a CEO of a mastermind business model and mama"Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Send us a textWelcome to Baby Proof Biz, the series were I interview inspiring and successful women in business who are balancing motherhood and business.We are bringing you all the hacks, the secrets, and the biggest lessons on scaling and sustaining your business alongside your growing family.On this week's episode, I sit down with past mentor and friend Ellie Swift. We chat about her journey into motherhood, and the things she did / is doing to thrive in both business and motherhood.We dive in to : Ellie's IVF journey, and how her business has supported her in challenging seasonsHer expectations of Trimester 4, and what the reality was.What her and her team did to set up for a smoother transition into motherhoodHow she actually started the process of 'preparing' for this season, long before she was pregnantPractical things Ellie and her team set up to allow her to take time off post bubHow getting clear, and manifesting this next season helps you get clear on the support you need.Her hacks to navigating in this season, and why asking for support is KEY and calling that inHow motherhood has pealed back the layers, and bought about next level authenticity.About Ellie: Alongside being a beautiful mamma to her daugther Sunny. Ellie Swift is a Business Coach & Mastermind Mentor for 6 and 7 figure coaches, creatives and consultants creating scalable freedom™️...Ellie's mission is to support coaches, creatives and consultants off the hamster wheel of time and stress, by building scalable businesses that generate results for their clients and create the freedom they most want.She has been featured in a range of media, including Success Magazine, Medium, Mamamia, Thrive Global, Smart Company, The West Australian and as a guest on more than 100 podcasts.Connect With Ellie:Website:https://www.ellieswift.com/Podcast:The Scalable Freedom Show: http://ellieswift.com/podcast/ Instagram: @elliehswift Loved the show? I would LOVE for you to click 'follow' & keep up to date with all things BIZ SHIZ.Also while you're at it - if you feel like leaving a review it would mean the world to me and it helps this podcast get in more ears.Or over at @shani_timms for all things podcast, business & life.Want to start your brand for $99 - check out the BRAND:IT bundle HERE.OR Check out my FREE Business Blueprint Workshop + Worksheet HERE.

The marketing world never stands still, does it? For years, we've relied on the classic marketing funnel: awareness at the top, nurturing in the middle and conversion at the bottom. But that's evolving. In 2025, there's a twist – the nurturing phase is becoming more significant. People are taking their time, exploring their options more thoroughly before committing. It's all about choice and being discerning about where they spend their money.Today, I want to chat about some exciting changes coming to marketing funnels in 2025 – changes that could really impact how you connect with clients as personal brand coaches, mentors and consultants. Adapting to the 7-11-4 RuleYou might be wondering how to adapt. Google researchers have highlighted something called the 7-11-4 rule: people need around 7 hours of engagement across 11 touchpoints in 4 different places before they're ready to trust and buy. Sounds a bit complex, but it means we should be visible in various places – think podcasts, social media and emails.So, how do we handle this shift? I'm breaking it down with a few straightforward strategies:1. Boost Your Credibility with Case Studies2. Embrace Your Unique Perspective3. Create a Sense of UrgencyWith these changes, adjusting your content strategy is key. Focus on building trust, highlighting your expertise and encouraging timely decisions. It's all about helping potential clients move through their journey with you comfortably.LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Cue the confetti because we've hit 200 episodes of Seriously in Business! From launching as Design Hacks for DIYers to evolving into Seriously in Business, this podcast has been an incredible journey. Today, I'm celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours.This special episode, I'm joined by Ellie Swift, Erika Cramer, Sarah Greener, Cat Dunn, and Julie Parker as they dive into: ✔️ Biggest business challenges—from navigating motherhood to overcoming health setbacks ✔️ Branding breakthroughs—decisions that doubled their business success ✔️ Avoiding shiny object syndrome—how to stay focused and create lasting impact ✔️ Scaling with purpose—using branding and strategy to stand out and growThis episode is packed with real stories, and practical tips to help you elevate your brand, refine your strategy, and build a business that truly works for you. ABOUT OUR INCREDIBLE GUESTS: JULIE PARKERFounder of The Beautiful You Coaching Academy, Julie is a mentor, counsellor, and breathwork facilitator with over two decades of experience. She has trained thousands of life coaches, authored award-winning books, and spoken for brands like Apple and Telstra. Website: www.juliesuzanneparker.com Instagram: www.instagram.com/julesyparker Beautiful You Coaching Academy: www.beautifulyoucoachingacademy.com ERIKA CRAMERKnown as The Queen of Confidence, Erika is a TEDx speaker, bestselling author, and host of The Confidence Chronicles podcast with millions of downloads. She empowers women to step into confidence and own their lives.  Grab her book: https://thequeenofconfidence.com/becomingmagneticbook/Instagram: https://www.instagram.com/thequeenofconfidence CAT DUNNAward-winning Online Business Manager (OBM), Cat helps coaches and creatives streamline and scale. She also mentors Virtual Assistants stepping into OBM roles and leads The OBM Motley Crew community.  Instagram - https://www.instagram.com/catlouisedunnWebsite - https://catlouisedunn.comUpcoming Event: Life After I Left Melbourne - Feb 2025 - https://www.eventbrite.com.au/e/life-after-i-left-tickets-1100255667319 ELLIE SWIFT7-figure Business Coach & Mastermind Mentor, Ellie helps coaches, creatives, and consultants scale with ease. Featured in Success Magazine, Thrive Global, and more, she's built a thriving business with her Scalable Freedom Method®️  Website: https://www.ellieswift.com/Podcast: http://ellieswift.com/podcast/Instagram: https://instagram.com/elliehswift SARAH GREENERSarah coaches women and mums to build sustainable, burnout-free businesses. With experience running multiple businesses while balancing family life, she now teaches others how to reframe, systemize, and scale their success.  Instagram: https://www.instagram.com/sarahgreenercoach/Website: https://themoxiemovement.com/------------------------------------------------------------------------------------------------------------------------------WATCH, READ & CONNECTWatch on YouTube: www.youtube.com/@jacquinauntonRead the Blog: https://whitedeer.com.au/ep200 WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

 What do buyers really want from masterminds in 2025?I believe there are key decisions as to why people choose certain masterminds over others, and that it's important to upgrade your mastermind to give your ideal clients what they're most looking for. If you are creating a mastermind this year, or already running one that you're looking at upgrading for 2025, I have a pocket-sized guide for you to use as a reference point as you map out your offer for the year. I'm taking you through three key pieces that you can take and run through your own filter for your own 2025 mastermind:The Importance of CommunityIn 2025, the community element is more crucial than ever. With the digital expanse creating endless seas of information, our clients crave that sense of belonging and interaction. Whether through active channels like Slack or encouraging supportive interactions during calls, creating an inclusive space is quintessential.Embracing IndividualisationOn the flip side of community, individualisation stands as a spotlight for personal attention. Clients today are wary of cookie-cutter experiences. They desire bespoke approaches that cater directly to their unique needs—an expectation that will only grow with time.Stepping Forward as LeadersIn your role as a facilitator or coach, showcase your dedication to learning and transparency about your progress. The courage to try, fail, and try again is not something to shy from; instead, it embodies the grace of true leadership. As we face the future filled with rapid changes together, demonstrate your commitment to evolving alongside your clients and share these experiences to inspire them. I hope these tips inspire you to not only keep up to date with trends and consumer behaviour, but embody the person who continues to evolve based on the true desires of your ideal clients. Happy planning!LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Welcome to the first episode of 2025! I hope you've had a restful break and are recharged for this exciting new year. I fully anticipate that you've done a lot of planning already, but what you might not have done yet is created a detailed plan for your vision that is rooted in action, getting things done and essentially mapping out your projects.So today, I'm taking you through the plan that I use with my clients. The reason it works so well is because it allows the opportunity to do really big visioning around what it is that you want. We're going to look at things like your revenue goals and getting really clear on your overall objectives for your business for the new year. We'll explore:Mapping Your Financial AspirationsThe Art of Sales Mapping and Launch CalendarsConducting a S.W.O.T AnalysisCrafting Your Six-Month StrategyAligning Your Marketing StrategyMindset: The Key to Achieving Your PlanImplementing and Budgeting SuccessfullyFinding Balance as a Business LeaderIf you'd like access to my planning document,  come over to my Instagram and DM me the word ‘plan'. I'll send you a copy! You might want to begin filling it out as you listen to this episode, or utilise it later on when you're ready to plan. As you know, my word for this year is peace, and doing things like planning in this way really supports that process for me. I hope it does the same for you.Here's to creating an incredible year ahead!LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Curious where the digital business realm is heading in 2025? Well, I've got some predictions for you! I've been doing business forecasting for the last 15 years, and I'm going to own it and say that rarely have I made a prediction that I haven't seen come into fruition in some way. Now, these predictions don't come from looking into a magic crystal ball - they're always based on trends that I'm seeing online, things I'm seeing move in a certain direction, statistics and data. And my predictions for 2025 are no different.So, let's dive into the 5 major predictions that I believe will shape online business in 2025:1. AI is Going MainstreamWhile AI has been in the picture for some time now, its integration will be deeper and more transformative. I believe that the businesses adopting AI by the beginning of 2025 are going to see the most growth. AI isn't just for optimising our marketing; we can use it to streamline our operations, revolutionising our workflows and core systems.2. The Human Factor in an AI WorldWhile AI will revolutionise information access, it won't replace the unique value of human interaction. The future will see people seeking more than just data; they'll crave connection. The insights and personal touch provided in a mentoring relationship cannot be replicated by even the most advanced AI.3. The Rise of OmnipresenceOmnipresence will be key across digital platforms in 2025. Unlike past advice to focus deeply on a few select channels, the future demands a broadening of presence. With AI's ability to facilitate content repurposing, being consistently visible across multiple platforms will be crucial. It's all about leveraging AI's efficiency to construct a more pervasive digital presence.4. Specialists Over GeneralistsAs we move forward, there'll be a distinct preference for specialists over generalists. The demand for coaches or consultants with verified expertise and specific skills will rise. Consumers will become more discerning, prioritising substantial experience and concrete results over trend-based popularity. 5. Revaluing Community ConnectionsLastly, we'll witness a renaissance of community-driven business models. More than ever, people will long for community and authentic interaction to counterbalance the impersonal nature of technology. As digital communication grows, so too does a sense of isolation. Businesses that embed genuine community engagement in their strategies, such as small, intimate groups or masterminds, will thrive. I encourage you to consider how your business strategy for 2025 stands up against these predicted trends. Are you equipped to adapt and innovate? This isn't about a radical overhaul but ensuring your business is robust and prepared for these shifts. Lean into a steady commitment to your core strategies while remaining aware of evolving trends, and I know you'll see the needle move forward in an incredible way in 2025.LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

It's safe to say it's the wild west out here in the online space right now.So how can you best thrive and succeed right now during Q4 selling season?Today I'm sharing with you five things I recommend you do right now if you are really wanting to show up in the best possible way during this season. These tips are centred around mindset, habit motivation and momentum so you can feel really energised and excited to succeed over the next 60 days ahead of Christmas.So, grab your notes and join me as we explore:1. Cultivating Good Habits2. Short-Term Trade-Offs for Long-Term Gains3. Messaging with Precision in a Noisy World4. Having an Omnipresent Marketing Approach5. Adapting and Pivoting SmartlyThis Q4, let's embrace the chaos and convert it into opportunities for growth. Here's to smashing your sales targets and sharing your unique magic with the world. You've got this!If you're eager to deep-dive into strategic planning and marketing to stack recurring revenue, join me for a complimentary masterclass (click the link below!) This session is designed to provide you with the insight and strategies to scale your business sustainably, not just through Q4 but well into 2025. LINKSResources mentioned:  FREE MasterclassDM me the word "Video" on Instagram to receive my FREE video sales letter scriptThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Today we celebrate World IVF Day and the birth of over 12 million IVF babies! In honour of this, Ellie Swift and I chatted about our shared experiences with infertility, IVF and the miracle, magic and magnificence of unexpected journeys. This is a hopeful take on a difficult topic and we hope it meets those of you who need it the most. To connect with Ellie:Website: https://ellieswift.com/Podcast: The Scalable Freedom ShowInstagram: @elliehswiftWith love,Robyn xoP.S. If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood. If you would like to learn more about The Mothered Business Mastermind, click here. Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.comClick here to book your call anytime!

By the time you listen to this episode, I'll officially be on maternity leave - perhaps with a baby, perhaps not - who knows? But I am very excited to share this final episode with you before we dive into a series that I have coined “Biz Insights from the Inside”. Over the next approximately 10 weeks, I'll have my clients take you through the tools, tips, strategies, wins and incredible examples of what they've created and achieved in their business.But before that, today we'll be exploring the top three essential steps I've taken over the past several months to ensure my business remains functional and thriving, even in my three-month absence.Team ManagementThe first vital component of preparing your business for an extended absence is ensuring you have a reliable team. For my lean business model, having one key person I can trust to manage the backend is crucial. I talk about who and what I've set up to support my business manager, and explain the different approach I took in hiring a new team member to support our upcoming season. I also discuss the importance of clear communication and expectations, ensuring the team knows their priorities during my absence.System SetupIf you are preparing your business so it can run without you, you need to have great systems in place. This includes a clear handover and processes for everyone to be able to succeed. For my business, we use a lot of automation with different project management and scheduling tools. This means things like emails going out automatically and payments being followed up on. So, what can you automate in your business? How can you make it really simple? Once you've figured out what to automate, pop that into an automation in your project management software and rinse and repeat again and again. This will give you so much peace of mind and support your team to thrive in their roles while you're away.Cashflow ManagementOne of the most critical aspects of preparing your business for your absence is cashflow management. Knowing your revenue streams and understanding your financials allows you to maintain business operations fluidly. I planned for cashflow management long before my maternity leave, ensuring that even with reduced revenue, the business can support its team and operations. By focusing on forecasting and front-loading revenues, we avoided the necessity of drastic changes during my absence. If you're planning an extended leave or just want your business to function smoothly without your constant oversight, this episode is for you. Implementing these strategies has given me the peace of mind that my business will run efficiently during my leave.Now these strategies are yours to take away, should you find yourself in a season where you need to step away for a moment or two. Happy planning!LINKSConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Over the last six months, I've shared the exciting news of my pregnancy and the approaching maternity leave period. And I'm sure you've been wondering: how do you keep the business running smoothly - and profitably - while having three whole months off?The truth is: with a lot of intention and meticulous planning! Today, I'm sharing three innovative ways I've prepped my business for maternity leave. I walk you through the key strategies that have significantly supported me, allowing me to navigate this time with creativity. 1. Serving Clients and Maintaining QualityThe first challenge I've tackled is ensuring my SwiftMind Scaled clients continue to receive meaningful support while I'm away. Along with introducing some amazing trainers and mentors to step in during this time, we've also made adjustments to things like contract lengths and payment schedules. The intention behind these additions was to enhance the client experience and maintain the high standards of my mastermind.2. Keeping the Podcast's Momentum GoingNext, I faced the question of how to keep the podcast running smoothly. I'll share with you the exciting new series I'll be creating, where I've asked some of my clients to host their own episodes and share their most valuable strategies and tips in business. This approach not only keeps the podcast active but also provides an opportunity for my clients to add value to the community.3. Sustaining Marketing EffortsFor the challenge of growing and generating leads while I'm on leave, I've decided to focus on providing purely value-based content for the next three months, minimising the selling aspect. This strategy allows my team and me to concentrate on serving clients and building community without the pressure of sales targets. With this plan in place, we can maintain engagement and continue supporting our clients, knowing that we've set up the business for continued growth and longevity. I hope this episode inspires you to think creatively about any challenges you face in your business. Whether it's planning for an extended leave or dealing with other obstacles, approaching these situations with innovation can lead to solutions that are even better than your usual operations. By prioritising clients, team member and the long-term health of your business, you can create a thriving environment that withstands any period of absence. Connect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

You may not know this yet about me, but something that's really important to me is knowing the numbers. Now, I know what you might be thinking: talking numbers is boring! But before you press the skip button, I promise you - you're going to get so much out of this episode as we dive into some really interesting facts on the power of data in business. Today, I'm joined by the amazing Lacey Sites. Lacey is not only my incredible business coach, but co-CEO of Datable, a company that helps business owners get this invaluable information of their data in a real-time, automated way.In my business, we use Datable's free tools for all of our launches, to extract all the data and help us continue to up level. Knowing our numbers helps us make smarter decisions, save time and increase our profitability.In this conversation, we're exploring the biggest mindset hack that supports me and my business strategy. Lacey will also share some epic client examples of how analysing data and tweaking things accordingly can help boost numbers and leverage sales in a fast, efficient way. Conversion Rates vs TrafficWe're told again and again that increasing traffic is the key to success. However, Lacey assures us that traffic is not the most impactful factor in a business's success. Instead, she suggests focusing on conversion rates and ensuring that potential customers are converting at a decent percentage. By analysing the data and identifying areas for improvement, entrepreneurs can optimise their sales processes and increase their profitability without solely relying on increasing traffic.Data as an Antidote to a Negative MindsetWhile it can sound rather dry, data can actually provide us with a powerful tool to combat negative mindset patterns. By having access to accurate and up-to-date data, business owners can make decisions based on facts rather than emotions or any limiting beliefs they might have. Lacey shares a powerful story about one of her clients who broke through her self-doubt simply by understanding and working with her numbers. Using Data to Guide Your DecisionsAs business owners, it's important that we're strongly connected to our intuition. Lacey and I discuss how intuition can often be tied to logic, and how recognising this can support us to make the right decisions in our businesses. Lacey emphasises that knowing all the information - which includes the data - is where our power lies, and a place we can make good, logical choices from. The process Lacey and her team have created to track and analyse data has completely revolutionised the way I run my business, and I encourage you to click the links below so that you can get on your way to scaling your business and in turn, creating the most time and financial freedom possible.Enjoy!LINKSDatable Workshop SlidesConnect with Lacey:Instagram: @getdatableWebsite: https://getdatable.com/ Connect with Ellie: Join the 3 Day Free challenge to Create Your 6 Figure MastermindWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Today, I'm bringing you this episode from the launch of The Mastermind Model! It's perfect timing, as I've been having so many conversations with my community on the different beliefs around masterminds. You may have been told certain things about masterminds or heard them online, and unfortunately a lot of ideas that get around aren't necessarily true. So, today I'm going to debunk some common myths surrounding masterminds. Myth #1: A Mastermind is All About the Peer Experience with No Curriculum or LearningContrary to popular belief, a best practice mastermind incorporates both a peer experience and a curriculum or learning component. We'll explore why relying solely on the peer experience is risky, and why they make our clients' ROI's hard to track. I also talk through just how crucial it is to be crystal clear about your ideal clients' outcome and offer a hybrid experience, where your role is as facilitator AND coach or mentor. Myth #2: A Mastermind Can Only Be Business-to-Business (B2B)While there is a blurred line between what constitutes a mastermind and a group program, it is possible to have a business-to-consumer (B2C) mastermind. The key distinction lies in the focus and structure of the program. I talk through the differences between the two, and explain how to define your program to align with the expectations of your target audience.Myth #3: A Mastermind Can't Provide the Same Level of Service or Results as One-to-One CoachingI truly used to believe that one of the reasons I couldn't transition from one-to-one to a mastermind was that I couldn't possibly help my clients get as good results. However, I quickly found that to be completely untrue. Not only did the mastermind actually reduce the amount of time I spent providing information to clients, I actually saw my clients achieve better results than in the one-to-one coaching setting. I give you the insights on how you can reach more people without spending more time or sacrificing the quality of your service through masterminds. Myth #4: Holding Space for More People in a Mastermind Means More WorkNow, I have a real-life example for you to debunk this prevalent myth. While brainstorming with my husband on ideas for this episode, he immediately said, “People need to know that you can work with more people, but it's less work.” How was he so sure of this? Well, he saw it happen for me! When you have this container that is set for scale, you have the opportunity to utilise the power of the group and the systems that you create - something we teach you all about throughout The Mastermind Model.Myth #5: It's Hard to Sell a Mastermind in 2024Given the current economic and market conditions, so many people believe that selling a mastermind in 2024 is challenging. While it's true that the landscape is evolving, it is still possible to sell and thrive with a mastermind. The key lies in having an exceptional offer that addresses your ideal clients' specific challenges and desires. We'll explore different strategies you can implement to ensure that you have clearly identified the problem you are solving for your ideal clients and that your offer aligns with their needs. A mastermind is an amazing way to support and scale your business, and I encourage you to explore how you can incorporate this model to not only get better results for your clients, but to achieve more time and freedom in your every day!Note: If you're listening to this episode on release day, it's your last day to join The Mastermind Model, so click the link below and join us today. Or, if you're tuning in after today during May 2024, make sure to send me a DM on Instagram and I will let you in late! Happy listening!LINKSThe Mastermind ModelConnect with Ellie: Join the 3 Day Free challenge to Create Your 6 Figure MastermindWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

We're back with an amazing guest episode today! My aim for these episodes is to bring people on the show who can provide insights that support you to build out your masterminds and group programs. In this episode, I'm joined by Chloe and Vickie from The Movement Perspective, who are incredible examples of what it looks like to create a mastermind or a group program when you have a smaller audience. We also hear about how to prioritise building a larger one really quickly.After eight epic years in business together, Chloe and Vickie not only transformed their Perth-based Breathe Pilates into a seven-figure success, they did so without losing their sense of self. Through a few tears, plenty of champagne and an espresso martini or two, they've honed the art of work-life balance.In this conversation, they share their approach to finding success, which helps bring clarity to their business strategy, empower their clients to prioritise the things they love, and allows them to have fun whilst doing it!The Decision to Start a MastermindInitially, Chloe and Vicki were focused on instructor professional development, but soon realised they had more to offer - as well as a desire to make a bigger impact. Through participating in my Mastermind Model program, they were inspired to launch their own mastermind. Within three months, they achieved a five-figure launch. We hear about their strategies and mindset that saw a 155% increase in revenue for their second mastermind round.The Importance of Clarity and Self-BeliefOne of the key factors that contributed to Chloe and Vickie's success was their clarity on who they wanted to help and what problem they wanted to solve. They were unwavering in their belief that their offer could make a significant impact on the lives of studio owners. They share how this clarity allowed them to attract their ideal clients, and we discuss the importance of having a clear framework to follow that will fast-track your launch.A Well-Defined Sales ProcessChloe and Vickie's belief in their offer and commitment to helping their clients achieve results were evident in their sales process. They approached sales conversations with the mindset of opening the door to allow people to come through and receive the support they needed. We talk about the need to build trust and understand the needs of our potential clients, rather than using a pushy or ‘salesy' approach. Whether you're an instructor, business owner or entrepreneur, this conversation is packed with amazing insights and inspiration on smashing self-imposed limits, challenging the norm and finding success on your own terms. So, let's dive in and discover the secrets to these powerful women's incredible transformation and success!LINKSConnect with The Movement Perspective:Instagram: @the.movement.perspectiveWebsite: https://www.themovementperspective.com.au/ Connect with Ellie: Join the 3 Day Free challenge to Create Your 6 Figure MastermindWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In this episode, we sit down with Katy Almstrom, a seasoned entrepreneur and the founder of MoneyWise, to delve into the world of mastermind models. With years of experience in coaching and entrepreneurship, Katy brings a wealth of knowledge and expertise to the discussion.Katy and I have been working together for about 12 months now. In that time, she's transitioned her business to a mastermind model and that's what we'll be discussing today. She provides insights into her sales process secrets, the key elements of delivering a kick-ass mastermind, and how the mastermind model has transformed her business.Transitioning to the Mastermind ModelBefore embracing the mastermind model, Katy's business operated in a one-on-one coaching model. She enjoyed this work greatly but eventually realised the group setting of a mastermind would be better aligned with her mission of normalising conversations around money with women.The mastermind model can offer far greater scalability and ease than individual coaching can, but it does come with some different things to consider. For one, the longer sales process gives you more time to nurture leads and build strong client relationships. We share our sales process secrets so that you can take full advantage of the mastermind model.Delivering a Kick-Ass MastermindMoving on to the delivery of masterminds, Katy shares insights into refining the process for optimal client experience. Initially, she believed she needed things to be drastically different but wasn't able to enjoy working that way. Eventually, she found the perfect fit by embracing a more personalised approach, emphasising clear communication, one-on-one onboarding, and goal setting with clients.Leveraging the Mastermind ModelThen we talk about how Katy uses the mastermind model to create exceptional offers and experiences. She stresses the importance of intentional offer creation and obsession with details for client success. Learning from experts and using all the resources available to her has ensured Katy gets maximum results from the mastermind model.Katy has so much experience and wisdom to share in this episode! I know it'll leave you feeling confident and informed about the mastermind model. So, sit back and enjoy!Connect with KatyInstagram @katy_almstromFacebook: www.facebook.com/groups/networthwomanMessy to Magnetic Podcast: https://podcasts.apple.com/us/podcast/messy-to-magnetic-money-mindset-and-money-management/id1594671912Connect with Ellie: Join the 3 Day Free challenge to Create Your 6 Figure MastermindWebsite:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Join Nat as she interviews client, friend, and business mentor Ellie Swift. Who is courageously sharing the emotional and mental journey that comes with Fertility challenges and extended conception.In this episode, we discuss topics relating to the above, as well as pregnancy loss, grief, and IVF. So please be discerning with what you're in the headspace to listen to. Ellie's story, insights, attitude, and journey are nothing short of inspiring despite the heartbreak that she has had to endure. I know and trust that her words will be of comfort for those who have walked or are walking this path, as well as the people who support women along the journey.You can find Ellie below:Website Podcast (her own fertility episodes were recorded as a 3 part series in December 2023, scroll back through the episodes to listen) Instagram SEND US A QUESTION:https://www.speakpipe.com/theholistichealthpodcastFIND NAT BELOW:Website - https://nataliekdouglas.com/Instagram - https://www.instagram.com/natalie.k.douglasBook a Free Assessment Call - https://NatalieKDouglas.as.me/?appointmentType=50255874EndoNourish - Endometriosis and Adenomyosis Guide - https://nataliekdouglas.com/endonourish-holistic-endometriosis-adenomyoisis-care-guide/ SacredSeeds - Preconception Care Guidehttps://nataliekdouglas.com/preconception-care-guide/PCOS Wellness Guidehttps://nataliekdouglas.com/pcos-holistic-guide/Thyroid Rescue - Self guided programhttps://nataliekdouglas.com/thyroid-rescue/Coming Off The Pill/IUD Holistic Guidehttps://nataliekdouglas.com/coming-off-the-pill-mini-course/Become a one-to-one clienthttps://nataliekdouglas.com/1-1-naturopathic-nutrition-consultations/FIND AMIE BELOW:Website - https://whatthenaturopathsaid.comInstagram - https://www.instagram.com/thatnaturopathBook a Free Discovery Call: https://p.bttr.to/3yBdmu3Book Yourself In: https://l.bttr.to/ZDxWOFree eBook 'Is mould making you sick?' - https://www.amieskilton.com/MPYHeBookFree webinar 'The 9 subtle signs your home has a mould problem' - https://www.amieskilton.com/MPYHwebinarMouldProof Your Home eCourse - https://www.amieskilton.com/mouldproofMould Prevention 101 mini-course - https://p.bttr.to/3Cp5

“Is a mastermind right for my business?” Today's episode is inspired by the fact that this is a question I get asked a lot by my clients. They're often unsure as to whether this model will work for them if they're not fully booked yet, don't have a big list or aren't participating in a mastermind themselves.In my opinion, you don't need to wait for any of these factors before you start. You may have heard me say before that when I started my mastermind, I had never seen or experienced one that I wanted to be in personally. So I went ahead and created the experience that I had been searching for, for other people. In this episode, I'm taking you through 5 specific ways to know whether a mastermind is right for your business. It doesn't need to be that you tick all of them off, but if you resonate with any of these 5, you're going to recognise whether a mastermind is for you or not.1. You Work One-on-One with Clients and Have a Proven MethodologyIf you are currently working one-on-one with clients and have a proven methodology or process, a mastermind could be a great addition to your business. Instead of repeating the same information on individual calls, you can teach it once to the entire group, allowing them to learn from each other's experiences. 2. You Have Enough Community to Convert into a MastermindDespite what you might think, you don't need a large email list or to be fully booked with one-on-one clients to start a mastermind. I personally had less than 1,000 people on my email list when I ran my first mastermind, with 20 sign-ups. The key is to focus on building relationships and mastering the art of sales, rather than solely relying on the size of your list.3. You Believe in the Power of GroupsHolding space for a group can be intimidating, especially if you haven't done it before. However, you don't need to be a Jedi-level expert in group facilitation from the start. As you run your mastermind, you will learn and grow in your ability to hold space for the group. What matters most is having the confidence to kick off the process and a genuine belief in the power of groups to support and uplift each other.4. A Mastermind Fits Your ModelIf you currently run a membership or low-ticket offers, or if you exclusively offer premium one-on-one services, incorporating a mastermind into your business model can be a really great, strategic move. For those working one-on-one, a mastermind can be a prerequisite for clients before they enter into individual coaching. 5. You Want to Make Recurring Revenue while Spending Less of Your TimeMany entrepreneurs rely on one-on-one services for their monthly recurring revenue, which can lead to burnout and limited scalability. A mastermind offers a way to generate monthly recurring revenue without solely depending on your time. By leveraging the power of groups, you can serve multiple clients simultaneously, without it taking up all your focus and energy! I hope this episode serves as a helpful guide for you to discover whether or not it's the right time to venture into the world of masterminds. Remember, at the end of the day, it's your business and therefore 100% your choice as to how you run it! Connect with Ellie: Join the 3 Day Free challenge to Create Your 6 Figure MastermindWebsite:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

It's launch season again! If you're like 99% of my clients, you're likely in the thick of a launch or or a scale in some way right now. We tend to find that February to May is a busy season in business each year, and so I wanted to address something that every business owner should know more about: making abundant decisions when business isn't going so well.Every entrepreneur faces challenging seasons at some stage in business. There are failed launches, low sales and generally just difficult moments in their business journey. And while it's easy to sink down into the fear, I believe experiencing so-called failures is often the thing that propels you forward most in your business so you can course-correct to your biggest months, growth and biggest scale.Today, I share with you the step-by-step process I use to help navigate these situations and make decisions that support growth, abundance and long-term success. Sitting in the ShitGive yourself the space to sit in the negative feelings for a moment. It's okay to acknowledge and feel the disappointment, frustration or fear that comes with a challenging situation. Toxic positivity would tell us to override those emotions in our body, however that doesn't help us move forward. We need to embrace and process our feelings to make room for growth and abundance.Coming back to GratitudeOnce we've sat with our emotions, it's time to recalibrate back to the frequency of gratitude. Gratitude is the highest frequency we can be in when it comes to decision making and creating abundance. By shifting our focus to gratitude, we tap into our power and gain a fresh perspective that supports making decisions from a place of abundance.Recommit to Your GoalsIt's now time to re-anchor ourselves to our goals. Sometimes, a disappointing situation can make us doubt our capabilities or question the viability of our goals. But by staying focused on our goals and recommitting to them, we reaffirm that we're still in the game. We must remind ourselves of our power and take the necessary steps to show up for what we want to achieve.Taking Aligned ActionFinally, we need to take action based on our goals and the frequency we've recalibrated to, rather than being driven by the negative stories we tell ourselves. Making decisions rooted in scarcity or protection only hinders our growth and expansion. Instead, we need to trust ourselves, take risks and move forward despite the discomfort. I encourage you to bookmark this episode for the next time you're going through any kind of challenge and need something to come back to that feels grounding and stabilising. Remember, when times get tough, stay anchored to your vision and keep going despite the fear - I promise you'll come out the other side stronger and more capable of growing your business than ever!Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

This episode is inspired by a conversation I was having with someone in my DMs who wanted to know how my clients generate multi five figure months. So, today I'm sharing with you the top three strategies my clients are currently using that have proven to be highly effective in attracting leads, converting them into paying customers and ultimately increasing revenue. There is so much advice out there on how to level up in the online space, however I believe if you implement these three practical strategies in your business, you'll start to see the growth you really want:1. A Clear Sales FunnelThe first strategy that my successful clients implement is having a clear sales funnel. What do I mean by that? Firstly, they not only know how to generate leads, but they understand where those leads come from. They're brilliant at using multiple traffic sources, including their own platforms like email and social media, as well as paid advertising and borrowed traffic. I talk about how to warm up those leads, such as building relationships, delivering value through a signature framework and creating the Know Like Trust factor that will continue to draw in your ideal clients.2. Organic & Paid Marketing CombinationWhile organic reach has been declining, my clients understand the power of paid marketing and its ability to save time and effectively reach new audiences. Running paid ads through platforms like Facebook and Instagram have proven to be amazing for my clients to amplify their brand presence and attract quality leads. The good news is that you absolutely can still create incredible organic success by sharing valuable content consistently and engaging with your audience authentically - the key is to strike a balance and find the right mix that works for your specific target audience3. Running Conversion EventsConversion events include challenges, masterclasses and webinars, which give you the ability to engage with your audience, share valuable insights and pitch your offers. To make these conversion events successful, my clients follow a few key principles. First, they choose topics that offer a unique perspective or present information in a new and exciting way. Second, they focus on delivering high-quality value during these events, ensuring that attendees walk away with actionable takeaways. Finally, they seamlessly transition from delivering value to offering their products or services as the next step.While I highly recommend incorporating these three strategies into your business, I also encourage you to take time to understand your ideal clients and customise the steps to fit your unique brand and audience. I hope this episode gives you the clarity you need so you can go into Q2 focused and ready to have your best quarter yet! Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In this episode I am sitting down with amazing Ellie Swift. Ellie Swift is a Business Mentor for high-performing women who are ready to build soul-led, intentional and profitable online businesses.Using her signature Swift Marketing Method, Ellie helps coaches, creatives & consultants connect with their customers, shine online, and create life-changing results (for both themselves & their clients).Ellie spent a decade working in marketing in London, Sydney, and Perth, becoming Head of Marketing Strategy by the age of 28 before making the transition into her business. She has built a 7-figure business in 3 years and has supported her clients as they've built 6, multi 6 and 7-figure businesses, created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) through both mindset and marketing.We discuss: 1) How to use Mastermind scalable model to grow your business 2) What is working right now in online marketing space3) How can you work part time hours, but achieve full time multiple 6 and 7 figures success 4) How to optimise your life and business 5) How to attract top high performing clients 6) Five top Ingridients all success online businesses that last must have in 2024 Join Ellie's upcoming masterclass, by registering here: https://ellieswift.com/strategy_secrets_freedom/Connect with Ellie here https://ellieswift.comLeave us a review for this episode, it would mean the world!

If you're new here or missed the update, I'm having my first baby due in June of this year. And as I've been getting so many questions about my birth plan and my approach to maternity leave, I recently took to Instagram to do a Q&A. Today, I'm answering the questions I received to give you a behind-the-scenes of my plans, and to help you feel empowered to navigate your season of life on your own terms. The questions I'm addressing include: Q: What are you manifesting for your birth? While I have preferences for birth and have made very considered decisions around it, I also have a mindset of co-creation and trust in the universe. I take you through the medical team I've chosen, my thoughts on being flexible and why I'm going private.Q: Do you wish you could just surrender into motherhood and not work?Though it appears simple, this question is actually somewhat complex. Every person is unique, and there is no one right way to approach motherhood. For me, what I believe will enhance my ability to be present and provide support to my child will be different for someone else. I discuss my intentions for motherhood and work and how it aligns with who I am as an individual. Q: What are your plans for maternity leave and for the business? I've definitely made plans for the length of my maternity leave and how the business will run after baby's arrival, which I share all about with you. I talk about how I imagine I'll use my personal time and the projects I may feel inspired to work on, while acknowledging that as someone who is not yet a mother, I cannot precisely predict how I'm going to feel from one day to the next! Q: Will it be harder to work with you once you have a baby?Over the last couple of years, I've been intentional about structuring the business so that the model won't change when I step into motherhood. I take you through the plans I've put in place to ensure the same spaces in my programs are available, however am honest about the possibility of things shifting in relation to my client load should my situation call for it. I share everything about my plans through the lens of this being my decision. Every woman should feel really empowered to go through this season of life in the way that they want to. I hope this episode helps give you permission to make the choices that support you the most and not how anyone else tells you it should be.Happy listening!Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind Website:       https://www.ellieswift.com/Instagram:    @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Today's episode is a special one, being the very first of the newly rebranded podcast. I'm so excited to dive a little deeper into the purpose of rebranding to Scalable Freedom, and share a bit of a personal update for where I'm at in 2024. In line with the new direction of the show, I'm also taking you through the REAL way to create freedom as a coach, creative or consultant. The biggest problem I hear from people is that while they want to scale their business, they also want to create the freedom to spend time enjoying life. As a business owner, I'm sure you can relate. So, what do you want your next five or ten years to look like? And how do you find the balance to have both growth and freedom? In this episode, I'll take you through the three key lenses you can use to create scalable, sustainable freedom:1. MindsetAsking yourself good questions about what you actually want is so useful. Freedom is a personal and unique thing, and it can look different for everyone. It could involve travelling first class, feeling financially secure or buying that Chanel bag you've been dreaming of. Whatever it is, take the time to identify and define what freedom means to you. I promise it will be so much easier to create a business that supports your specific desires once you know what the dream looks like. 2. StrategyDo you have the business model right now that truly supports the freedom you want to create? Every business is unique, as are its requirements to deliver exceptional services to your clients. For example, a mastermind model may require a balance between delivery and marketing, while with a consultancy, you'll spend more time on operations and building out a team. I encourage you to sit down and consider how you could switch gears if necessary, to ensure your everyday actions align with the type of business you want to create.3. MarketingWhere people tend to go wrong with marketing is buying heavily into trends and not thinking enough about how to create systems that work for them on repeat. Think of your marketing as an engine in your business, where you focus on repurposing content, establishing good processes and delegating tasks to help save you time and energy. Is your marketing taking up more of your time than it should? How could things improve so that not only are you supported, but you're consistently attracting clients to your business?Remember, the decisions you make today are going to support that long term freedom in your business for years to come. So join me today and learn all about how you can create a business that builds a reputation, builds a brand and scales itself!Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind Website:       https://www.ellieswift.com/Instagram:    @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

A few changes are happening around here and I'm so excited to bring you the next iteration of the podcast, Scalable Freedom. My mission is to support you to get off the hamster wheel of time and stress by building a scalable business that generates results for your clients AND creates the freedom you desire. You truly can have both.In each weekly episode, I'll be sharing proven strategies, tools, and stories from my own business and the businesses of my clients plus inspirational stories from other multi-six and seven-figure coaches, creatives, and consultants about how they've created their own success. To really hone in on the practicalities of how to create scalable results, I'll also be sprinkling in some shorter episodes that provide tangible strategies which you can implement in your business right away. If you want to scale your business to multi six or seven figures and do it in a way that supports the lifestyle you want, this is the podcast for you. In this episode, I share some backstory of how I got to be where I am today and the unique way I teach my clients to grow and scale their businesses through profitable and scalable masterminds. The entire reason this podcast exists is to support you in breaking free from the constant stress and time constraints that often come with running a business. It's absolutely possible to create a profitable and scalable business that not only delivers results for your clients but also gives you the freedom you desire. I can't wait to share what I have in store for you. Stay tuned for the next episode. Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

If you haven't already noticed, I just love this time of year where we get to do wrap-up episodes and reflect on the year that's been. So today I am here with my best and worst of 2023, where I get a little personal and share the highs and lows of my year.One of the standout moments of this year was the launch of our mastermind model. At the start of the year, I knew it was time to create a program centred around running a mastermind. The feedback and results from this program have been truly phenomenal, and I couldn't be prouder of the content and the calibre of clients it has attracted. Incredibly, the business has also achieved its best revenue year yet. It's an amazing feeling to see the business continue to grow and generate more income while consciously scaling down. We made intentional decisions to focus on what truly mattered, and the results speak for themselves.Client results have always been a top priority for us, and 2023 was no exception. As a coach, there's nothing more fulfilling than witnessing the growth and success of those I work with. The confidence and clarity I've gained over the years have allowed me to provide exceptional guidance and recommendations, making it a truly joyful experience.While 2023 brought many successes, it also presented its fair share of challenges. Balancing personal struggles with the demands of a business is hard, but I'm proud of how I've shown up and persevered. While I haven't been able to share these personal challenges with you yet, I'm excited to finally do so over the next few episodes. Making difficult decisions is an unavoidable part of business growth. From closing down our first mastermind program to letting go of valued team members, this year was full of hard choices. Making them was emotionally challenging, yet necessary to keep moving forward.My aim is that by sharing my own triumphs and struggles, you'll be encouraged as you look ahead to your business journey in 2024. So, let's celebrate the wins, embrace the lessons and create a future filled with infinite possibilities.Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

It's that time of year when I start serving you the planning episodes for 2024 - and this is one of them! Today, I'm sharing my 7-part planning process for the year ahead. With 7 years of experience in the industry, I've honed a clear, concise and strategic planning process that ensures success in both personal and business goals. This episode will give you insights into the key areas that need to be addressed and is a must-listen for anyone looking to start the new year with a solid roadmap to success.The 7-Part Planning Process:1. Financials and Business Goals:I can't stress enough how crucial it is to start with a clear revenue goal for the year ahead. By carefully considering your financials, you can align your business goals and ensure that everything else falls into place. Additionally, defining a profit goal and considering any additional business goals will provide a holistic approach to your planning process.2. Sales Mapping and Launch Calendar:Next, let's dive into mapping out our sales and launch calendar for 2024. By strategically planning when and how you will sell your offers, you can optimise your business model and ensure maximum profitability. Whether you have a rolling mastermind model or a launch-based model, I'll provide valuable insights into creating a well-structured calendar.3. Strategy and SWOT Analysis:In this section, I'll introduce you to the concept of a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). By identifying these key areas of your business, you can make informed decisions about where to focus your efforts and address any obstacles. Let's adapt this analysis to your style, reframing weaknesses as obstacles to overcome and threats as areas to strengthen.4. Project Plan for the First Six Months:Taking a more granular approach, I recommend breaking down your projects into six-month increments. By solidifying your project plan for the first half of the year, you can ensure that you and your team are aligned and clear on the tasks, resources, and timelines required for success. This allows for ongoing assessment and adjustment as needed.Whether you are a solopreneur or running a team, this process will be your best bet to hit the ground running in 2024. So grab a pen and paper and get ready to learn some actionable tips to kickstart your most incredible year yet.LINKS:Connect with Ellie: Doors are now open for The Mastermind Model. Join here Website:       https://www.ellieswift.com/Instagram:    @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Welcome back to another episode! This is a really fun one that you might come back and listen to multiple times. We're talking about the specific visualisation tool that I use to manifest everything in life and career. It is the exact tool that I use to create everything across my work, my health and every area of my business. I shared this a while back in my broadcast channel on Instagram, and it got so much love and amazing results for people in a short period of time. So as you get ready to plan your 2024, I wanted to step you through the five-part process of creating your own manifestation meditation to open up to your next level of expansion. Manifestation loves clarity. To help you really define your goals, I take you through the categories I think about to call in everything I want across the different aspects of life. I also share some questions you can ask yourself so that you really get clear on your aspirations. While I discuss the different concepts and science behind manifestation, I wanted to help you to apply it all practically. So, as my early Christmas gift to you, I've recorded a free, ungated video tutorial on recording your own manifestation meditation. Just click the link in the show notes below and it will take you straight there!  By following the steps that I share, you'll have the tools to gain clarity, rewire your mindset and create a daily ritual that propels you towards your desired goals. It's time to start manifesting your best life today!LINKS:How to record your own manifestation meditationPrevious episode mentioned: Life update Post Launch + How We Manifested Our New Dream HomeConnect with Ellie: Doors are now open for The Mastermind Model. Join here Website:       https://www.ellieswift.com/Instagram:    @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

As we approach the end of the year, it's a perfect time to reflect, strategise and set the stage for a successful year ahead. Today, I want to share five unique questions I've been personally simmering on as I consider the year that's been, and map out 2024 in my business. Question #1: Which trends will I leverage and which will I not buy into? In the past, I've fallen into the trap of wanting to jump on every exciting trend in my business. However, I've learned that simplicity often leads to success. Instead of spreading myself too thin, I ask myself which trends I plan to leverage and which ones I'll skip.Question #2: What excites me for 2024?As a manifesting generator, I know I have to lead with what feels exciting and enjoyable. And when something gets me going, it's a sure sign that it's truly in alignment for me. I'm currently asking myself how I can incorporate new and exciting things for my clients, such as upgrades or additions to existing programs.Question #3: How can I shorten the buying cycle?While I thankfully haven't had issues with clients' purchasing decisions this year, I'm looking ahead to preempt it occurring in the coming year. While this year's trends show that the buying cycle has been lengthened, I want to ensure I keep it as short as possible. I talk through some strategies I'm playing with to achieve this goal. Question #4: What conversations do I want to lead in 2024? Thought leadership and storytelling are becoming increasingly essential in a world where AI is becoming so widespread. As AI continues to evolve, our humanity and unique perspectives will be what set us apart. I'm pondering what conversations I want to spearhead, and encourage you to also lean into what will differentiate you. Question #5: How will I incorporate AI into my business? I think next year, we're going to see AI on steroids! It offers such exciting opportunities for productivity and efficiency, and I'm very keen to explore its potential. I know that I have a lot of learning to do, and so I'm open to experimenting and testing AI in various aspects of our operations. While I don't have all the answers to these questions yet, I hope they spark your thinking around planning for the new year. Use this episode as a valuable guide to grow, scale and exceed your revenue goals in 2024. LINKS:Connect with Ellie: Doors are now open for The Mastermind Model. Join here Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Join me in Ellie's Mastermind Model --> www.ellieswift.com/model This week I have the absolute pleasure of sitting down with my friend and coach, Ellie Swift. Ellie is a business coach and mastermind mentor and today she shares her entrepreneurial journey ranging from her transition from a salaried position, living on $40,000 a year, to becoming a wildly successful businesswoman running her own mastermind programs. We delve deep into her perspective on:personal and professional investmentsfinancial prioritiesthe importance of embracing a CEO mindsetEllie also discusses the innate desire for safety and impact of scarcity on women in the business world. With Ellie's personal stories, investing insights, and practical advice about becoming more abundant and successful, this episode is packed with invaluable lessons for coaches, creatives, and consultants alike. Stay tuned to the end for a surprise where Ellie shares her unique manifestation process, inspired by Joe Dispenza's principles, and why it has been so effective. Whether you're an entrepreneur or dreaming of becoming one, this episode is a treasure trove of inspiration, real-life wisdom, and practical business strategies.Ellie Swift is a Business Coach & Mastermind Mentor for high-performing women who are ready to build soul-led, intentional and profitable online businesses.Using her signature Swift Marketing Method®, Ellie helps coaches, creatives & consultants connect with their customers, shine online, and create life-changing results (for both themselves & their clients) across her mastermind programs. She also teaches how to create scalable and valuable masterminds through her program, The Mastermind Model™.Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She has built a 7-figure business in 5 years and has supported her clients as they've built 6, multi 6 and 7-figure businesses, created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) using mindset, marketing & strategy.Ellie's mission is to support soul-led women to experience the lives they dream of through entrepreneurship. She has been featured in various print and digital publications, including Success Magazine, Medium, Mamamia, Thrive Global, Smart Company and The West Australian.Mastermind Model --> www.ellieswift.com/model10 Proven Ways to Upgrade Your Relationship with Money [in 10 minutes or less!] www.katyalmstrom.com/10-ways Connect with Katy: IG: www.instagram.com/katy_almstromFB: www.facebook.com/groups/networthwoman

Today's episode is a bit of a game-changer. I'm going to take you through a start-to-end sales letter for the Mastermind Model. If you're listening to this episode on its release day, this is your final opportunity to know everything about the program before cart closes tomorrow for the year!Now, you might be thinking that masterminds aren't really your style. Don't worry; this episode is for you too. I encourage you to listen in, as I'll not only pitch the Mastermind Model but also show you how to create your own compelling sales letter.The Mastermind Model is a powerhouse program designed to guide you in creating, selling and delivering a transformative mastermind experience. It's perfect for two types of people: those ready to add a mastermind to their offerings in 2023 or 2024 to scale their business and those already running a mastermind but looking for better results.So why choose the Mastermind Model? Masterminds are your key to financial growth, premium client experiences and more time freedom. Inside the program, we have three phases to guide you:1. Crafting Your Mastermind Experience: Learn how to create a unique and standout mastermind.2. Selling Your Mastermind: Master the art of selling your masterminds consistently.3. Delivery: Deliver an exceptional mastermind with expert guidance, templates and tech resources.What You GetWhen you join, you gain access to me and my co-pilot, Nivek Harrison, along with a treasure trove of templates, systems and processes. We've got you covered from mindset to tech setups.Amazing Bonuses-  Mindset to Start a Mastermind: Get the right mindset with five bonus videos.- Three-Day Training: A comprehensive training on running a successful mastermind.- Three Bonus Calls: Including a kickstart Q&A and more.- 4 Months of Support: Ask questions anytime in our Kajabi portal.Pricing OptionsWe offer payment plans in both AUD and USD to suit your needs and I take you through the different pricing and payment options available.If you're ready to dive in, visit www.ellieswift.com/model to explore the sales page and get started. Remember, you are capable and powerful, and this program is your roadmap to success.

I'm sure you've heard plenty of stories about less-than-desirable mastermind experiences. Unfortunately, these poorly delivered masterminds have given our industry a bad rap, and while I'm not one to gossip, I've got a personal story to share that I believe holds some crucial lessons. In this episode, I'm talking about the time I signed up to a terrible mastermind and share with you the valuable lessons I learnt from the experience.Around two years ago, I decided to join a mastermind that turned out to be the worst financial investment I've ever made - and somehow also NOT the worst. While I had been running my own masterminds for a couple of years, I decided to join another program to gain a fresh perspective and continue improving my own offerings. And boy, did I learn a thing or two!From basically being ghosted by the person running the mastermind to being incorrectly charged hundreds of dollars, this mastermind came with a significant number of red flags. The overall lack of engagement and support left me feeling invisible and disheartened. I weighed up whether or not to request a refund, but eventually decided to stick with it. And I can honestly say I'm glad I did. My experience in this mastermind was far from ideal, but it had a silver lining. It reinforced my belief in the importance of delivering exceptional value and support to my own mastermind participants. It also drove home the significance of effective communication and genuine care for clients. After a truly disappointing experience, I was proud of the systems and processes in my own mastermind model and became even more confident in what I had to offer to my valued clients. I take you through the lessons I learnt and encourage you to take them on board for yourself, whether you're running a mastermind, looking to start one or interested in becoming a participant. If you've had a bad mastermind experience, I absolutely feel you. However, if we can take our negative experiences and turn them into good, our industry and the lives of those we serve will only become better for it. LINKS:Connect with Ellie: Doors are now open for The Mastermind Model. Join here Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Today, I'm thrilled to introduce you to Jess Miller and Sam Dhu, the dynamic duo behind the Slow Mastermind. Together, Sam and Jess created a program for the woman who desires richness and riches in her life and business. Unlike most masterminds that either support your heart or your head, Slow is a space where both are held, and one that encourages you to lead bravely for results in a way you never knew were possible. In our conversation, we delve into the creation process of the Slow Mastermind, the power of the Slow movement and the impressive results Jess and Sam achieved with their first-time launch.Jess and Sam are no strangers to the world of business. After walking away from a multi-award-winning seven-figure business, Jess realised that success shouldn't come at the cost of her health, relationships and happiness. She redefined her definition of success, rooted in safety, simplicity and self-trust. Sam, a psychotherapist and advocate for being radically kind and compassionate to oneself, also identified the need for a different approach to business success.Together, they created a method that challenges the fast-paced, instant gratification mindset prevalent in the industry and offers a more intentional and sustainable approach to business growth. With an extensive creation process, Jess and Sam take us through the steps of working on the foundations of their program, including the deep understanding they gained of their ideal clients through thorough market research. Not only did Sam and Jess approach the creation process with intentionality and vulnerability, they played to their strengths, leveraging their unique perspectives and expertise. For instance, while Sam excelled at Instagram and content creation, Jess brought her strategic mindset and writing skills to the table. We hear about how their ability to be deeply honest with each other created a safe space for collaboration and growth.We hear about their unique approach to selling the mastermind, which included creating their podcast The Slow Down. In these conversations, Jess and Sam were able to share honestly and allowed listeners to get to know who they were and what they were all about. They share how the gentle approach was key in engaging potential customers, and how resisting pressuring people nurtured important connections with their ideal clients. Sam and Jess's unique method to creating masterminds is truly inspiring, and I hope that you're as encouraged as I was to embrace your own authenticity in creating an offering that resonates with your audience in the most soulful way. LINKS:Connect with Sam and Jess:Website: theslowmastermind.com/applyPodcast: https://theslowmastermind.com/theslowdown  Connect with Ellie: Join the Waitlist for The Mastermind Model here Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Today I'm joined by special guest, Pandora Paloma, a brilliant visibility and business mastery coach who uses a unique blend of strategy and spirituality. Drawing on her 20-plus years of experience in communication, Pandora has built her own successful multi six-figure business and is on a mission to help female entrepreneurs create next-level success. In this episode, we dive into how Pandora has leveraged the power of masterminds to transform her business and live a life of abundance.Starting out in the entrepreneurial space as an intuitive eating and living coach, Pandora sensed a shift in her own path after publishing a book whilst on maternity leave. She sensed that this signalled the end of a chapter for her business, and soon became regularly approached for her business advice. This led Pandora to combine her many years' experience in marketing and strong desire to help women build wealth, and saw her transition into business coaching. With a strong focus on visibility and conscious leadership, Pandora works to bring energetics to the business space and support women to access their own magnetism. What makes Pandora's mastermind model remarkable is its simplicity. She breaks down her approach into three distinct masterminds—the Magnetic Business Method, The Expansion Accelerator, and Expand to Seven Figures. These masterminds serve as strategic touchpoints, designed to guide entrepreneurs at different stages of their journeys.Pandora shares with us her mantra "everything leads to the masterminds", a simple yet powerful principle ensuring a steady baseline of revenue. She shares how this mindset supports her to scale her business up or down, providing her with the the freedom to travel, co-parent and curate her life while serving her clients at various stages.We talk through the practical strategies Pandora implements in her masterminds, including her approach to adjusting enrollments, using targeted ads and simplifying the conversion process. We learn about how her masterminds are not just about business growth; they are about life transformation, empowerment, and the creation of a more inclusive and diverse business landscape.So, if you're looking for guidance on scaling your business while also creating a life of freedom and flexibility, this episode is for you. I know Pandora's incredible insight will add so much value as you embark on your own entrepreneurial journey to success .LINKS:Connect with Pandora:Instagram: @pandorapalomaWebsite: www.pandorapaloma.com Masterminds: www.pandorapaloma.com/masterminds  Connect with Ellie: Join the Waitlist for The Mastermind Model here Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

When it comes to the mastermind industry, we see far too many disgruntled purchases or people disappointed in the experience they've paid for. They simply aren't getting the value they hoped for or worse, aren't even sure what exactly they're getting when they sign up. Today, I'm taking you through the process of creating a best practice mastermind or group program so that you can offer an incredible mastermind experience to your ideal clients. Firstly, I delve into the nuances of group programs versus masterminds. Group programs are all about structured learning, with a defined curriculum guiding your clients from start to finish. On the flip side, masterminds encompass that curriculum aspect but go beyond—it's about fostering peer-to-peer relationships and community support, all with your guidance as the facilitator. So, what exactly constitutes a best practice mastermind, and how can you create one? It all starts with having a crystal-clear outcome for your ideal clients. You want them to know precisely what they'll achieve by joining your mastermind. I share examples of successful masterminds that boast specific outcomes and demonstrate how clarity in your messaging can attract the right people who align with your program.To help you get clear on the best way to approach best practice, I start with sharing my tips on what NOT to do - things I have been guilty of doing in the past myself! Emulating someone else's program or creating a mastermind that's based on its marketing but has no substance is where we can often go wrong. I share with you the best possible ways to create or evolve a mastermind experience so that your clients get the most out of your offering and keep them coming back for more. I also take you through the "Five C's" that I teach in the mastermind model and break down each one so you can get clear on what a best practice mastermind experience truly comprises.I also share the details of my upcoming FREE masterclass, Sold Out Masterminds, so be sure to click on the link below and secure your spot! The secrets I share have not only helped me sell out my masterminds every time but have also enabled me to build a business I'm truly passionate about. This really is possible for you, too! Happy listening!LINKS:Sold Out Masterminds masterclassConnect with Ellie: Join the Waitlist for The Mastermind Model here Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I know that many entrepreneurs are in pursuit of the time and financial freedom a flourishing business can bring. But how do you build something that allows you the space to live a life you truly desire? In today's episode, I take you through the key areas of business that I spend time on, and the ones I definitely DON'T, as a CEO of a mastermind business. Becoming mindful of where you spend your time is crucial. As we work to generate more freedom in our business, we first need to have an understanding of what it is we truly need to give our attention to, and the areas in which we should be spending less time. Not only will this be the best way to support you in retaining clients, but it will give you the tools to ensure your business continues to operate successfully year on year. Today I take you through the four key areas in my business that help me to continue delivering the highest-quality support to my clients: Module content creationHands-on coachingBespoke strategy developmentProduct refinement and feedbackI elaborate on each of these four points and the reasons I prioritise them over everything else to do with my business. As a CEO, knowing your strengths and where your responsibilities truly lie are crucial to maintain the high level of service you provide to your clients, as well as your team. Getting bogged down in areas of your business where your attention doesn't belong is not only a catalyst for burnout, but can give your team a sense that you don't fully believe in their capabilities. I run through the three areas where I purposefully don't spend my time, and where I allow trust to flow throughout my business instead:Administration within the mastermindsMicromanaging my support coachesWorrying about the client experience Now, it's not to say that I don't think deeply and strategise about the above areas in my business. It's that having the right structures, systems and processes in place to begin with means I can let go of the things which shouldn't beg for my attention as CEO. Finding the right balance in where to invest your time and where to let go is a process, but I promise that once you find it, you'll never look back! I hope that this episode really supports you to build the systems that will not only sustain your business, but help you shine on as you lead others on the path to success. Enjoy!LINKS:Connect with Ellie: Join the Waitlist for The Mastermind Model here Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

GCHS DECA officers Ellie Swift, Jenna Shupe and Ryan Beth Goodman talk about how their experiences are preparing them for leadership roles in the future.

As a business owner and coach, there is a lot of problem-solving to be done throughout my work day. Whether it's helping my clients navigate unexpected situations in their business or maintaining the wellbeing of my own team, I'm generally offering a lot of support. So today I wanted to share the three very specific mindsets I swear by as I move through my day with confidence and success as a CEO. When it comes to facing unplanned challenges or navigating tricky situations, it's natural for us to operate out of reactivity. We tend to catastrophise things, which can cause negative energy to transfer to our clients or team and cause unnecessary stress. I take you through each of the three mindsets I've adopted to help minimise panic and stress, to maintain health within my business and to operate as the best possible version of myself as a leader:Neutrality: This mindset revolves around the idea that nothing is ever a problem, and there's nothing that can't be fixed. Instead of becoming reactive when faced with challenges, neutrality allows me to approach them as opportunities to find solutions. This allows me to slow down, stay calm, prioritise and make rational decisions in an objective manner. When we stay neutral, it not only benefits our own nervous system, but creates a ripple effect on those in our proximity. Simplicity: Now, I'll admit that I'm definitely not a natural when it comes to keeping things simple. However, it's a mindset I've cultivated over time, and simplifying my business model and strategies has been an absolute game-changer. By focusing on clear goals, eliminating distractions and streamlining processes, we create more opportunity to scale, to see revenue to grow and enhance our clients' experience with us. Self-Responsibility: I firmly believe that as a CEO, I'm responsible for everything that happens within my company. This mindset extends to all my actions and decisions, and while it sounds like this might add a whole lot of pressure, it in fact does quite the opposite. By knowing what I AM responsible for, I've become aware of what I am NOT. This means taking on less of my clients' issues, their decisions, and even the responsibilities of my own team members. Not only does this release me from taking on board others' stress, it empowers my team and clients to take ownership of their own actions. I hope this episode gives you some valuable insight into how I operate in my business, and that it empowers you to adopt your own strategies that will see your business move forward sustainably and with success. Enjoy!LINKS:Connect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I'm thrilled to introduce you to today's wonderful guest, Suzie Agelopoulos, an expert in the Airbnb business and wealth expansion. In our conversation, we delve into Suzie's journey from working as a waitress to becoming a seven-figure entrepreneur in less than five years. We discuss changing belief systems around money, growing your wealth and how to manifest the life of your dreams.  Suzie's story is an incredibly inspiring one, where she went from making less than $60K a year in hospitality to building a six-figure Airbnb business in under two years. She talks about the low point in her life at age 34, triggered by feeling unfulfilled in her work, and the path she took to upturning her life to find her true calling. Quitting her waitressing job and embarking on a time of travel and soul-searching, Suzie had a chance encounter with a couple who were funding their own travels through a successful Airbnb rental. Their advice sparked her interest in the business model, which was fairly unheard of a decade ago. Suzie's intuition drew her to spring into action and list her own rented apartment on the platform, which was an instant and surprising success. Suzie quickly replaced her income with her new business venture, and today she shares how her beliefs around money soon began to change. We discuss how our upbringing can often influence the way we think about our finances, and Suzie talks about eventually trusting her own inner knowing over the nay-saying advice of her family. We discuss rejecting our own limiting self-beliefs in order to unlock the potential that lies within each of us. Suzie's success with her first Airbnb venture eventually led her to create multiple income streams, which now sees her living a life of limitless possibilities and financial freedom. She attributes her incredible accomplishments to the power of manifestation, and her consistent practice of calling her desires into being. We discuss the role astrology plays in both our lives, and how approaching it through a playful lens brings so much joy and inspiration to our business endeavours. The transformation Suzie has experienced in her business and personal life is such an awe-inspiring testament to the power of intuition, unwavering belief and the practice of manifestation. If you're looking to break free from your own limitations and embrace new possibilities for your life and business, then you won't want to miss this episode!Enjoy!LINKS:CHANI astrology appPersonal branding and marketing summitConnect with Suzie:Website: https://suzieagelopoulos.com/ Instagram: @suzieaofficialConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

What a Success Story we have for you today with Beautiful You Alumni and Trainer Ellie Swift. Ellie gives it ALL up in this interview about how she went from full time marketing professional to full time coach and business owner, how she came to work for the Beautiful You Coaching Academy and her now thriving 7+ figure business. Get ready to be inspired on what is truly possible as a coach who trains with us - including becoming a part of Team Beautiful! Website: https://www.ellieswift.com/ Instagram:  https://www.instagram.com/elliehswift  Facebook: https://www.facebook.com/elliehswift 

Today I'm joined by the incredible Jill Stanton, creator of Millionaire Girls Club, to chat all about finding alignment, knowing your unique design and the key to creating sustainability in your online business. As co-creator of the hugely successful coaching platform Screw The Nine To Five, Jill was very much someone I looked up to when I was starting my own business. Her accomplishments as a leader in the early days of the online coaching world were incredibly inspiring, and she continues to impress with her numerous achievements in her current coaching business. With Millionaire Girls Club, Jill curates and hosts lavish retreats for women entrepreneurs, who are making over one million and look to surround themselves with others who match their energy and ambition for life. We hear about Jill's decision to transition out of the business she founded with her husband and embark on the journey of building a platform that supports passionate, growth-minded women to achieve their dreams. While the idea for Millionaire Girls Club hit her like lightning, Jill's path to bringing it into reality wasn't a smooth one. She shares how damaging relationships and encounters with women in the past had her doubting whether she was the one to execute the vision. Jill initially shied away from following through with her dream, shrouded in fear around showing up and holding space for powerful women. However, when she could no longer ignore the call of her vision, Jill stepped out in faith and took action to bring it to life. She shares how the first retreat she hosted opened her up to effortless healing and an instant alignment in her being. We discuss the importance of finding true connection to ourselves in our work, and how our strengths will be catered to when we find that true alignment. Jill shares her insight on the changing online coaching landscape, and the key to staying on your game in order to rise above the noise. We discuss the idea of being agile in order to continue showing up and succeeding during the hardships we inevitably face in business. We discuss the daunting process of making decisions that are in line with our values, even when it fails to make sense to others or causes them upset. Jill shares her own experiences of closing down programs in her former business, and how staying true to her own intuition helped her push through the guilt. Our conversation is incredibly enlightening for anyone wanting to learn the key to expansion in business, cultivating the resilience to keep pushing forward and leading in a way that is aligned with their true self. Enjoy!LINKS:Connect with Jill: Instagram: @themillionairegirlsclubWebsite: https://www.millionairegirlsclub.com/ Swiftmind Scaled WaitlistCheck out The Launch Files here!Connect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In this episode, I'm making a big announcement that holds mixed feelings for me. While I'm confident in the decision I've made for my business, it's one that is bittersweet and may come as a surprise. Today I'm sharing why I've decided to close one of my masterminds for the foreseeable future. This decision definitely wasn't planned for this year, and while it felt like a big (and not to mention crazy) move, I knew as soon as the idea crossed my mind that there was no turning back. I've always been incredibly decisive and known to follow my intuition, and it was no different this time around. I share my reasoning behind closing down this specific mastermind, which centres around creating space to expand my teaching within the business. I also talk about how reducing the number of masterminds I oversee allows me to engage more deeply with each coaching client. Making this decision wasn't easy, and there were of course a few tears when it came to first saying it out loud. However, I run through the different pros and cons that helped me follow through on my conclusion, and talk about taking risks to allow further growth and support the longevity of my business. I explain the restructure and renaming of my other mastermind programs, and if you've been hoping to work with me, I encourage you to sign up to the waitlist for my final coaching spots. Otherwise, you can DM me on Instagram to find out more about what I've discussed in this episode. I operate as a teacher and coach who is very much in the arena, and I hope that as I lead by example, you'll be reminded that you too get to choose what you do with your business in any given season. Closing out one era isn't the end; it's all about paving the way for a new and better one ahead. So here's to embracing change, doing things your way and continuing to shine on!LINKS:Swiftmind Scaled WaitlistCheck out The Launch Files here!Connect with Ellie: Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Live launching is a powerful strategy that has the potential to bring in substantial client revenue, as well as create a wildly successful outcome for your launch. However, it can also be a source of stress and overwhelm, if not approached in the right way for you. In this episode, I share with you my approach to live launching that creates sustainability and avoids unnecessary stress.Firstly, I talk about what I don't do when it comes to live launching. Following the traditional live launch methodology of short, intense periods can be really dysregulating. This is especially true for those of us with priorities like parenting and attempting a healthy work-life balance. I run through the longer launch period that I personally opt for and how it gives me more time to connect with my audience, provide value and make sales without feeling rushed or overwhelmed.In addition to the longer launch period, I also follow a three-phased approach to selling my programs, and break it down to explain how I:Pre-sell outside of cart open periodsSell to existing clients prior to the publicSell to new clients through the official cart open periodWe're living in a time of uncertainty, and people tend to need more time to make purchasing decisions. I encourage you not to be put off by this, but rather embrace the extended launch period. You'll find that clients can engage with your content, ask questions and overcome any hesitations they may have with investing in you.At the end of the day, launching is not a one-size-fits-all process. It's crucial that you find an approach that feels authentic and aligned with your values. This will create the sustainability that is vital for not only the long-term success of your business, but will ultimately lead to better outcomes for your launch. It's time to let go of what doesn't serve you and do things on your own terms. So join me today to learn the steps you can take towards a better launch experience for both you and your clients, and get the results you truly desire. LINKS:Join the waitlist for Swiftmind and 6 Figure Circle here! Connect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In a time where there are more people in the online space than ever before, the biggest thing making a difference for people who are creating epic success is that they're messaging themselves really clearly. And while strategy is vital, mindset is just as important. In this episode, I share with you the key mindset secrets that will help you write the kind of client-attracting copy that makes people want to work with you.I often see people regurgitating online what they hear others speaking on. And while I do recommend speaking to things that are topical so that you're a part of the conversation, I also believe it should be done in your own unique voice. The key to this is first getting sold on yourself. Once you believe that your offer is the best, it carries through in absolutely everything you do. That kind of conviction shows people they can trust you, and that you're someone safe for them to invest in. I talk about the importance of embracing your uniqueness and recognising the skills and expertise that makes you stand out. I encourage you to ask yourself questions to help you get clear on your own value. Why am I the person my clients need to work with? What do I specifically have to offer? When you focus on how you're able to serve your clients, you'll understand what you want people to know about you. This helps you create the kind of unwavering messaging that attracts people aligned with you and your vision. Creating powerful copy that truly conveys who are you are and what you offer can be a daunting task. However, once you discover your core values and recognise your own distinct strengths, this task can become an effortless way to promote what you do. I hope today's episode really supports you in finding your own unique voice and in turn, creating the messaging that will attract your ideal clients to your business.LINKS:Join the waitlist for Swiftmind and 6 Figure Circle here! Connect with Ellie: Join me in The Mastermind Model hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Creating a successful business that generates a consistent income is a dream for many business owners, but one that requires a lot of hard work, commitment and strategy. Today I'm taking you behind the scenes in my business to look at the ins and outs of how I create consistent $100K cash months.I believe that success does not have to look a certain way, and having a 7 figure business won't suit everyone in terms of what they want in life. However, for those looking to achieve this level of success, I share the mindset of generating consistent monthly revenue in my own business. I talk through expenses, profit distribution and the different strategies I adopt to achieve my goals and create the life that I desire. I discuss the importance of big picture consistency, and how being organised, having a plan and showing up for your business as a leader is key in seeing the results you're aiming for. Having the type of business that generates a 100K-a-month income means that we must learn how to hold the responsibility that comes with it. Understanding the privilege of serving others and how we are required to level up means we're able to follow through on what we commit to delivering.I take you through my marketing method, comprised of mindset, marketing and strategy. I believe when implemented everyday in your business, these three key components will drive you to execute the vision for your business and set you on the trajectory of success.While I absolutely love my business and the life it allows me to lead, I know what's important to me outside of the work I do. I share my motives around creating financial security in my personal life, and how my outlook on the business has changed from focusing on profit, to striving for sustainability. My aim for today's episode is to be really transparent with you, so that you can hopefully take away some key principles and strategies that will help you achieve whatever goals you have for your own business and life.LINKS:Previous episode mentioned: A Current Day In The Life As A 7 Figure Business OwnerLaunch secrets: https://ellieswift.com/launchsecretscoming Join the waitlist for Swiftmind and 6 Figure Circle here! Connect with Ellie: Join me in The Mastermind Model hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/