The Consumer Insights Podcast

As AI becomes more embedded in decision-making, insight teams face the quiet but urgent challenge of keeping up with tech while proving their strategic value across the business.In this episode, Febronia Ruocco, Global Strategic Insights & Analytics Director, returns to the show to share how the role of insight is evolving in the current AI era. She makes the case for decoupling insight from its traditional marketing home and positioning it as an independent, commercially focused function that partners across the organization. We also cover:How to balance AI-enabled speed with strategic depthWhy tailoring your message to each stakeholder makes the differenceThe risks of relying too heavily on generative AIHow bold insight leadership can influence commercial outcomesJoin The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox

What if the voice of the customer mindset is holding you back?In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.We also discuss:Why great research doesn't always equal impactful researchThe importance of starting with the business problemThe value of storytelling and meaningful stakeholder relationshipsHow AI is reshaping insights workJoin The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox

The most valuable research doesn't always come from large sample sizes, but from the ability to surface patterns, stories, and moments of clarity.In this episode, Lisa Payne, Global Director of UX Research at Condé Nast, explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She shares how human stories, when surfaced and scaled effectively, can move beyond anecdote to influence decisions at the highest levels.We also discuss:How to scale human stories using video and verbatim.Strategies for connecting insight teams and unifying research outputs.What “intent-first thinking” looks like in practice.The importance of embedding insights into decision-making at every level, including the C-suite.Join The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

Sound hits the brain faster than sight. Yet most brands focus almost exclusively on their visual identity, neglecting their sonic identity and all its growth potential.In this episode, we are joined by George Holliday and Luke Moseley, founders of Hear Me Out. Together, they explore why sound is one of the most overlooked (and powerful)  tools in brand strategy despite being one of the fastest ways to create emotional connections and boost ROI. We also discuss:How brands boost their ROI by 24% using just two seconds of sound.Why your audience hears your brand before they ever see it.The $150,000 mistake brands make with social media audio.How to make your audience feel something in under three seconds.Join The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

How much of your time goes into doing the research, and how much into communicating it? If driving impact is the goal, the communication side might deserve more of the spotlight.In this episode, Matt Roberts, VP of Business Intelligence at Formula E, shares lessons from 25 years of leading insights at organizations like Formula 1, Sky Sports, and ESPN. He explores why the real work begins after the research itself has ended, and why communication, not complexity, is the key to lasting influence in the insights industry. We also discuss:The importance of tailoring communication for different stakeholder types.Why delivery is just the beginning of the insight lifecycle.What a healthy, high-impact insights culture looks like + how to start building one.Join The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

People remember stories. They share stories. They act on stories. But no one remembers 120 slides of data.In this special unscripted episode, journalist-turned-consultant and Founder at EveryRung, Grant Feller joins Ross to explore how insights teams can adopt a newsroom mindset, build narratives that stick, and make their work not just memorable, but actionable.We also cover:The #1 reason insights fail to influence decisions (hint: it's not the quality of the data).Why shrinking attention spans demand new formats for insight delivery.Practical strategies to make insights consumable, shareable, and impossible to ignore.Join The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

AI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals?In this episode, Alfred Wahlforss, CEO & Co-founder at Listen Labs, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.We explore:The biggest challenges in traditional research and how AI addresses them.How AI can screen participants, detect fraud, and improve qualitative depth.The shift from large, static reports to concise, high-impact insights.How outlier perspectives can unlock unexpected breakthroughs.The future of insight professionals in an AI-driven world.Join The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

Insights are only as powerful as the action they inspire. In this episode, we are joined by Will Osborn, Service and Org Design Director & Head of Service Design at frog, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake.We also discuss:The evergreen challenge of silo syndrome. How great storytelling makes data impossible to ignore.Why research on its own isn't enough.Join The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda.In this episode, Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz International, explains why it's essential to take a more holistic approach to insights in today's market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.We also explore:The risks of siloed insights and how to create a cohesive strategy.Why category-first thinking unlocks growth for brands and retailers alike.How diverse career experiences can help you become a stronger, more adaptive insights leader.Join The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

The future may be uncertain, but your business strategy doesn't have to be. The secret? Stop predicting and start preparing.  In this episode, Jennifer Brace, Chief Futurist at Ford Motor Company, challenges the way insight professionals think about data, foresights, and the future. She explains the importance of broadening the scope of long-term planning to include external signals, consumer reactions, and macro factors like climate change.We also discuss:Why consumers struggle to predict their own behavior.The STEEP framework.How AI adoption hinges more on public acceptance than tech capabilities.Join The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox

Welcome to the Insighter's Club.In this new chapter of the Consumer Insights Podcast, we'll be digging even deeper into the big questions on the minds of insights leaders today. Join host Ross Dempsey as he speaks with a wide range of leaders, innovators and disruptors from across the insights space.Tune in for a sneak peek of what's ahead, and be sure to subscribe to the Insighter's Club newsletter for exclusive content you won't want to miss.

In this special episode, Thor is joined by Ross Dempsey, Director of Insight Engagement Services at Stravito and former head of Burberry's award-winning insights engagement program. They explore the year's standout themes, tapping into the lessons that shaped 2024, as well as the priorities insights professionals need to focus on for the year to come.Listen to the end for an exciting announcement about what the podcast has in-store for 2025.

It's well-known that insights can offer companies competitive advantage – but what about collaborative advantage?In this episode, Maryellen Mantyla, Consumer Insights Manager at Eastman, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company's impact and relevance in the industry.We also discuss: Maryellen's approach to insights, based on a multi-layered analysis.The importance of clear and attractive visualization of insights to compel diverse audiences.Why insights professionals need to resist the urge to soften findings—and present the full story instead.

Insights are nuggets of truth about the world or ourselves.But truth alone doesn't drive change. The real challenge is communicating how and why things can improve based on those findings.In this episode, we're joined by Patrick Alcantara, Strategic Customer Insights Lead (UK & Ireland) at AXA, one of the world's largest insurers. Patrick talks about the importance of communicating insights effectively to influence minds at all levels of business and inspire meaningful change.We also cover:Why the best insights come from combining technical expertise with emotional intelligence.How to tailor insights to your audience's specific needs to overcome resistance and gain buy-in.The importance of blending data-driven analysis with compelling storytelling to engage and persuade stakeholders.

Is data the new oil?In this episode, we welcome Dan Foreman, insights entrepreneur and former president of ESOMAR, who shares his thoughts on what makes data, and by extension insights professionals, so important in today's world.We also discuss: How the insights industry would look if it were built todayWhy data is so valuableThe importance of spending time outside the insights space How to use a data curation approach to build customer affinity

As AI advances, critical questions around ethics, limitations, and capabilities emerge. Can it ever truly replicate human insight? How is it reshaping business cost structures? Who really owns the data?To tackle these pressing issues—and raise even more—we're joined by Febronia Ruocco, Global Strategic Insights & Analytics Director and Executive Coach. Febronia discusses AI's potential, dispels common myths, and reveals how insights professionals can leverage AI to become strategic commercial partners for businesses.We also discuss: Why effective stakeholder management and communication are more essential than everBroader implications of AI in the insights industryThe importance of starting every project with commercial impact in focus

The secret to leveraging real value from AI in qualitative research is thinking like a user, not an investor—and discerning the data. In this episode, we're joined by Aaron Cannon, CEO & Co-Founder at Outset, as he explores how AI can eliminate the trade-offs between depth and speed in qualitative research to gather richer, more actionable insights at scale—without the traditional time and cost limitations.We also discuss: How to avoid common pitfalls in AI adoption by focusing on user needs and real-life applications.The importance of thinking iteratively and adapting as research progresses.How to balance depth and scale when conducting research.The power of mixed-methods research + how AI can enhance both qualitative and quantitative approaches.

By next year, 70 to 80% of all the data we receive will be unstructured. Is your organization prepared?In this episode, we are joined by Victoria Gnatoka, Customer Experience Product Manager at Expedia. Drawing on over 10 years of experience, she digs into how adopting an omnichannel approach can help obtain unstructured data that can be turned into quality, actionable insights through AI, data engineering and other technologies.We also discuss:Strategies to unlock the full potential of unstructured data.How to focus on actionable, high-impact insights rather than getting overwhelmed by data overload.Why integrating data across channels is crucial for comprehensive customer understanding.

The world of insights is continuously expanding. But what does that mean for insights professionals? And what skills do you need to stay ahead as the industry evolves?In this episode, we dive deep into these topics with Bipul Markan, Head of Research and Insights MENA at Assembly Global. He encourages insights leaders to broaden their capabilities, embrace new tools, and foster a culture of learning within their teams to navigate the shifts in consumer behavior and the world of insights.We also discuss: How synthetic data offers valuable opportunities in market research, especially for experimentation and data augmentation.How to supplement traditional research methods with newer methodologies.Why advanced analytics are worth the investment.

Want to elevate your career in insights? Start thinking like a toddler.In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.We also cover:The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions.Why new research isn't always the answer + how to maximize the use of existing resourcesThe power of understanding all consumer demographics to maximize market potential and enhance engagement.

Insights isn't a standalone discipline.The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs. In this episode, we're joined by Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile, as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious.We also discuss:Why it's essential to talk to consumers early and often.How communities can be a powerful resource in your insights toolbox.How to make more time for experimentation in your everyday work.

Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who've joined the podcast this quarter.Stay tuned for the next season of the Consumer Insights Podcast coming in August.

“Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?”In this episode, we are joined by Global Head of Consumer Insights and Customer Experience  Jascina Simeon who firmly believes that consumers do know what they want, as long as insights professionals are asking the right questions and using the precise methodologies. We also discuss: How context and external factors are crucial to understanding changes in consumer behaviorWhy insights professionals need to go beyond demographics and have a grasp of generational differences and the challenges they poseThe importance of being open, curious, and brave in the insights industry

How can you maximize the impact of your insights while working in an imperfect world?Bonnie Chiurazzi, Director of Market Insights at Glassdoor, joins us to share how her transition from CPG to tech has shaped her rigorous approach to market research. She also explores the best practices for leveraging research methodologies in real-world contexts and how this yields deeper insights.We also discuss:The risks of democratizing the research processThe pros and cons of pairing Category Entry Points (CEP) analysis with journey maps and leveraging them to drive engagement.Why businesses should focus product development on early adopters rather than late adopters.

“Insights aren't just for marketing. They're for the whole business”. And that's precisely why it's essential to be a business intelligence expert.In this episode, Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing business talent, and achieving growth. We also discuss: Why it's essential to tailor innovation to brands and portfoliosThe importance of leveraging existing knowledge to drive commission better researchWhy business performance analytics should be priority #1 for insights teams

Uncertainty or opportunity? It's only a matter of perspective.Drawing upon a wealth of experience in leveraging secondary research foresights, Stephanie Hutchison, Principal Divisional Strategy Consultant at Health Care Service Corporation, joins us to explore the opportunities in the future of the insights industry and share how insights professionals can prepare today to exploit these opportunities and reach their full potential within their businesses.We also discuss:Stephanie's step-by-step approach for businesses to build a Future Trends Program How AI can help  insights professionals become thought leaders in their organizationsThe importance of continuous education in the insights industry, whether formal or informal, to upskill and scale. 

In a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this. In this episode, Michael Nevski, Director, Global Insights at Visa, offers tangible strategies for insights leaders to help consumers navigate through economic stressors stemming from our dynamic world. He emphasizes the importance of communication, trust, community, and adaptation in facing next-normal scenarios from both the consumer and company perspectives.We also discuss: How to stop the insights function from being seen as a cost centerPractical strategies for building brand trust with consumersWhat early adopters can teach us about GenAI's impacts on consumer behavior

To work with insights is to drive change. And while driving change is always easier said than done, it's far from impossible.In this episode, Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group, shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy, humility, and technical expertise. Join us as we also discuss: How brand-side insights leaders can adopt a consultant mindsetBest practices + what to watch out for when working with insights from a strategic perspective The potential impacts of generative AI in the Insights world

Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who've joined the podcast this quarter.

A commitment to learning—whether through formal education or experience—opens doors to diverse opportunities and fresh perspectives. It fills gaps in understanding, fosters adaptability to emerging technologies, and is fundamental to uncovering transformative insights.In this episode, Victoria Ng, Director, Consumer Insights at Sodexo, shares how her journey of continuous learning has shaped her ability to conduct thorough research and derive meaningful insights. We also discuss: How combining qualitative and quantitative data helps bring insights to lifeThe importance of being a storyteller rather than just a “data-teller"Methods for leveraging emerging technologies like AI in insights work

“Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact?Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives. In this episode, Matt Thell, Global Strategy and Innovation Leader at General Mills, shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy. We also discuss:The i3 process to achieve innovationHow to differentiate problems from opportunities—and how it drastically changes the approach you should takeThe importance of building empathy inside the organization to create context-sensitive solutions

Who exactly is your customer? More importantly, how do you know? A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge.Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc., helps move the insights function to where it truly belongs — the ‘must-have' category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function.We also discuss:Why insights professionals should be at the forefront of decision-makingThe power of taking a “MythBusters” approach to insights workStrategies to tackle analysis paralysis and unlock powerful insights

“There's never been a better time to be an insights professional.”The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges.In this episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era.We also discuss:Key considerations when approaching GenAIWhy the trend of feedback overload should be on your radar + how to prevent itHow the emerging area of emography can add depth and richness to insights work

Innovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it.The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today's episode, Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight Co., Inc. discusses overcoming the obstacles of insights democratization and how it can contribute to elevating the insights function.Join us as we discuss:The importance of scalability in the democratization of insights process How to agnostically approach consumer research to avoid falling into confirmation bias. Key skills and capabilities from insights professionals in the light of the tech revolution

In Part 2 of our 2023 Year in Review, host Thor Olof Philogène delves into more captivating moments and insights from this year's guests.Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.

2023 has been another year filled with valuable, thought-provoking, and insightful conversations on The Consumer Insights Podcast. Each guest brought their own unique perspective, sharing some of their best stories, advice, and experiences. In this special edition Year in Review episode, host Thor Olof Philogène, revisits some of the brightest gems from the podcast this year. Join us as we recall some of the invaluable insights shared on the podcast this year, and stay tuned for Part 2!

A successful advertising campaign is determined by its impact on consumer behavior. But how can you best measure that impact? Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from.We discuss:The importance of integrating messy human factors into decision-makingThe need to understand the underlying principles of AI and other technologies to avoid blindly relying on themWhy honing communication and soft skills can help you unlock your full potential as an insights professional Check out Dr. Jonathan Stringfield's book, ‘Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies', and join our community of brilliant insights professionals!

Building brand loyalty is a team effort. But how do you get the whole team on board? And how do you make sure that everyone is rowing in the right direction?To achieve this, it's necessary to ask the right questions, dig deeper into the true meaning of loyalty, and pay attention to the post-purchase experience. In this episode, Uzma Rauf, Founder and CEO at Khatanalytics shares her expertise on how to engineer brand loyalty for long-term success.Join us as we discuss: Why customer retention should be a priority for organizationsUnderstanding loyalty as a scientific process that goes beyond repurchaseDo's and don'ts when using ChatGPT as a research toolJoin our community of brilliant insights professionals!

Quantitative data alone is not sufficient for informing successful business decisions. Dr. Daron Sharps, Researcher at Pinterest, says the best research she's seen involves the rigorous integration of multiple methodologies and that great qualitative research can be the catalyst that takes quantitative data to its highest, most useful form. Pulling from her expertise in psychology and human behavior, Daron shares how embracing multi-methodology can be what separates a short-lived insight from an enduring one. Join us as we discuss:How understanding psychology empowers better decision-makingThree vital research principles to optimize your insights strategyCritical components for making up the DNA of a successful insights team

If insights don't translate to action and impact, do they really matter?On this episode, we speak with Rachel Pruitt, Director of Enterprise Insights Capabilities at Target about her passion for transforming data in a way that empowers people and business alike. You probably already have a lot of the skills you need to drive more impact; it's just about applying them in new ways. Join us as we discuss:Why you should stop sharing everything and what to do insteadThe benefits of applying your research skills to your relationships with internal business partnersCritical role of relationships within your organization, and how they lead to actionWhat makes up the DNA of a successful insights team

Personalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful. Jennie Lewis, Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the marketing realm, personalized and segmented. Jennie also illustrates how to take the sea of data available and put it to work for your company and customers.Join us as we discuss:Importance of personalization and tapping into direct customer insights to fuel successBuilding a customer engagement strategy tailored to your business's digital and physical presenceRealistic personalization strategies to deliver the ultimate customer experienceThe building blocks of effective mobile experience personalization

What could you do with live, actionable insights directly from your audience at the very moment they see your content?Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights.We spoke with Steve Mushkin, Founder of Latitude about his decades of experience in audience and content research to learn more about how brands can use cutting-edge technology to deepen customer understanding and increase business impact.Join us as we discuss:The difference between tactical and fundamental insights and how to leverage eachDeveloping a high-level vision to guide team and individual decisions and innovationBuilding a powerful experience for your audience as the attention economy evolvesThe evolution of content research — and what it means for brands today

We're surrounded by insights, both in and outside of work — it's just a matter of knowing where to look for them. But once identified, how do you turn those insights into concrete action? And how can you ensure that those actions fuel growth?In this episode of the Consumer Insights Podcast, Thor is joined by Humayun Rashid, Consumer Insights Director at Microsoft. They cover: Why the ability to fuel growth is what defines insights in a commercial contextThe importance of a holistic understanding of consumer sentimentWhy market researchers need to be streetwiseWhy it's essential to get the right respondentsWhat to consider when implementing a Concept Value Testing ProgramWhat to consider when relocating to a different country for workThe growth opportunities of a global insights careerThe advantages and disadvantage of hybrid insights workHow to cultivate psychological safety on your teamWhy it's important to challenge the power dynamics in market researchThe opportunities on the horizon for insights professionalsIf you're interested in learning more about how insights can fuel commercial, professional, and personal growth, tune into this episode of the Consumer Insights Podcast.Rate & Review The Consumer Insights Podcast:Apple https://apple.co/3tX0VX1Spotify https://spoti.fi/3QhkNNUbCast: https://consumerinsightspodcast.comRSS: https://bit.ly/3NToIPfAnd connect with Humayun here:LinkedIn: https://www.linkedin.com/in/humayunr/Website: https://www.microsoft.com/

Organizations exist because they solve problems for people. And solving those problems requires a deep understanding of the underlying needs, as well as the ability to translate them into business impact. Achieving this outcome requires a multitude of factors working together in harmony – and insights are the bridge that connects everything together. In this episode of The Consumer Insights Podcast, Thor is joined by Märta Eriksson, Senior Manager of Consumer Insights and Analytics at Marshall Group.

True consumer insights are rare. To uncover them, you need a combination of logic, intuition, and expertise, as well as the determination to separate bias from truth. Leveraging multiple techniques and new technologies can help you triangulate to true insights that will lead to better decisions and propel the business forward.

Research is a creative art, but inefficiency can prevent that creativity from blossoming. In order to make time for the brainpower that leads to business impact, it's essential to prioritize efficiency in your approach to insights work. In this first-ever live episode of The Consumer Insights Podcast recorded at IIeX North America 2023, Thor is joined by Miranda Patton, Director of Strategic Insights at AT&T.

You're probably familiar with the idea of a “win-win” outcome, but what about a “win-win-win” outcome? Market and consumer insights play a central role in ensuring that consumers, retailers, and brands all win. In this episode of the Consumer Insights Podcast, Thor is joined by Emilia Simonin, Head of Global Market Intelligence at Moët Hennessy.

What are the differences between B2B and B2C insights? And what can these two areas learn from each other? While group dynamics can add layers of complexity to B2B insights work, it all comes down to people at the end of the day. In this episode of The Consumer Insights Podcast, Thor is joined by Tzachi Ben-Sasson, Head of Global Voice of the Customer at Amdocs.

Strong brands build communities around their products; iconic brands build products for communities. But how do you identify and understand those communities? Social intelligence is a powerful tool to gain an understanding of your consumers that's otherwise difficult to achieve through traditional research methods, and AI can help you make sense of it efficiently. In this episode of The Consumer Insights Podcast, Thor is joined by Andi Govindia, CEO & Co-Founder of Riviter.

Who will your consumers be 10 years from now? How will they change? How will they stay the same? Answering these questions isn't easy, but combining insight, foresight, and empathy can take you a long way – no crystal ball needed. In this episode of The Consumer Insights Podcast, Thor is joined by Kerry-Ellen Schwartz, Director of Consumer Insights - Predictive Intelligence & Platform Innovation at PepsiCo Foods North America.

Are you actually solving your consumers' problems? Or are you just solving the problems you think you should be solving? Impactful insights need context, and in order to create that context, you need to stay close to your consumers. In this episode of The Consumer Insights Podcast, Thor is joined by Hemant Mehta, an author, advisor, mentor, farmer, entrepreneur, and former Managing Director of the Insights division, as well as Chief Strategy Officer for South Asia, at Kantar.