Podcasts about triple win

Do you approach property management with an investor mindset? In this episode, Andrew Smallwood is joined by RentSmart CEO Justin Anderson to discuss what an investor mindset means, and how it can help you create a Triple Win with investors and residents. Justin lends his expertise in single- and multi-family rentals and leans on his experience as an investor and property manager. Listen now to learn about his unique approach to resident onboarding and how it saves countless hours for his team further down the road.

Do you approach property management with an investor mindset? In this episode, Andrew Smallwood is joined by RentSmart CEO Justin Anderson to discuss what an investor mindset means, and how it can help you create a Triple Win with investors and residents. Justin lends his expertise in single- and multi-family rentals and leans on his experience as an investor and property manager. Listen now to learn about his unique approach to resident onboarding and how it saves countless hours for his team further down the road.

Sept. 18, 2024 In this episode, host Pete Neubig sits down with Landon Cooley, co-founder of Pest Share, to discuss how creating unique experiences, like the orange shoes movement, fosters community in the property management industry. They explore how Pest Share's innovative solutions enhance resident and property owner satisfaction and increase operational efficiency for managers. Landon shares personal insights into starting and scaling a business, emphasizing the importance of vision, delegation, and the use of remote team members. Whether you're just starting or looking to grow, this conversation offers valuable strategies for achieving a triple win — where property managers, residents and owners all benefit.

This episode is a bit different. I recorded this as an episode for the Triple Win Podcast with Andrew Smallwood, VP of Revenue at Second Nature. So today, I'll be playing the role of guest and Andrew is host. Enjoy this fun discussion on where proptech is headed.--From the Triple Win Podcast:Few things have changed the property management industry more in the last five years than a growing proptech industry, but that industry continues to go through changes of its own. Nate Smoyer, host of the Tech Nest Podcast, joins Andrew Smallwood to cover the state of the proptech industry, where things could be headed, and how it's all likely to affect you as a property manager. More about Andrew and Second NatureSecond Nature has created a new category with its resident experience platform for professional property managers. They work with 1,200 management companies and are the only 3-time NARPM (National Association of Residential Property Managers) national vendor of the year. Their industry-leading suite of resident rewards, credit building, ID protection, filter delivery, utility connection concierge, insurance, and more are helping professional property managers make resident experience their competitive advantage.Follow Andrew on TwitterConnect with Andrew on LinkedInFollow Second Nature on TwitterCheck out Second Nature

Ann talks with one of Waco's leading entrepreneurs and the Founder and Owner of Rogue Capital Corey Dickman about Triple Win Waco Learn more about your ad choices. Visit megaphone.fm/adchoices

The previous episode of the Triple Win podcast featured Cameron Herold, creator of the Vivid Vision. In today's episode, Peter Lohmann, CEO of RL Property Management, takes center stage to break down how he wrote and applied his Vivid Vision to grow his company.    Hear from Lohmann on how he went about actually writing a Vivid Vision, how he manages to stick to it on a daily basis, and how it has helped RL Property Management grow.    Ready to talk to an RBP expert in your area? Fill out the form on our website https://www.secondnature.com/request-demo   Questions or thoughts on the topics we covered? Email us at triplewin@secondnature.com    Join our private Facebook group - only for professional property managers at https://facebook.com/groups/triplewinpropertymanagers   Stay up to date on events and resources on our website https://www.secondnature.com/events   Follow the Triple Win Property Management podcast by Second Nature and never miss an episode!   Season 3 Episode 21 features Peter Lohmann   The Triple Win Property Management podcast is produced and distributed by Second Nature

The previous episode of the Triple Win podcast featured Cameron Herold, creator of the Vivid Vision. In today's episode, Peter Lohmann, CEO of RL Property Management, takes center stage to break down how he wrote and applied his Vivid Vision to grow his company.    Hear from Lohmann on how he went about actually writing a Vivid Vision, how he manages to stick to it on a daily basis, and how it has helped RL Property Management grow.    Ready to talk to an RBP expert in your area? Fill out the form on our website https://www.secondnature.com/request-demo   Questions or thoughts on the topics we covered? Email us at triplewin@secondnature.com    Join our private Facebook group - only for professional property managers at https://facebook.com/groups/triplewinpropertymanagers   Stay up to date on events and resources on our website https://www.secondnature.com/events   Follow the Triple Win Property Management podcast by Second Nature and never miss an episode!   Season 3 Episode 21 features Peter Lohmann   The Triple Win Property Management podcast is produced and distributed by Second Nature

The Vivid Vision is a concept pioneered by Cameron Herold as a way to connect the vision of the entrepreneur with his or her team, and he breaks down the whole thing down in an interview with Mark Brower of Mark Brower properties on the Triple Win podcast.    Herold and Brower dive deep into how the Vivid Vision can align your employees, improve hiring hit rates, give a sense of purpose to your team, and help with the overall organization of work in your business. The former COO of 1-800-GOT-JUNK? Has immense knowledge to share about the relationships between the visionaries and the doers that make up a company. You won't want to miss what he has to share.    Ready to talk to an RBP expert in your area? Fill out the form on our website https://www.secondnature.com/request-demo   Questions or thoughts on the topics we covered? Email us at triplewin@secondnature.com    Join our private Facebook group - only for professional property managers at https://facebook.com/groups/triplewinpropertymanagers   Stay up to date on events and resources on our website https://www.secondnature.com/events   Follow the Triple Win Property Management podcast by Second Nature and never miss an episode!   Season 3 Episode 20 features Mark Brower and Cameron Herold The Triple Win Property Management podcast is produced and distributed by Second Nature

The Vivid Vision is a concept pioneered by Cameron Herold as a way to connect the vision of the entrepreneur with his or her team, and he breaks down the whole thing down in an interview with Mark Brower of Mark Brower properties on the Triple Win podcast.    Herold and Brower dive deep into how the Vivid Vision can align your employees, improve hiring hit rates, give a sense of purpose to your team, and help with the overall organization of work in your business. The former COO of 1-800-GOT-JUNK? Has immense knowledge to share about the relationships between the visionaries and the doers that make up a company. You won't want to miss what he has to share.    Ready to talk to an RBP expert in your area? Fill out the form on our website https://www.secondnature.com/request-demo   Questions or thoughts on the topics we covered? Email us at triplewin@secondnature.com    Join our private Facebook group - only for professional property managers at https://facebook.com/groups/triplewinpropertymanagers   Stay up to date on events and resources on our website https://www.secondnature.com/events   Follow the Triple Win Property Management podcast by Second Nature and never miss an episode!   Season 3 Episode 20 features Mark Brower and Cameron Herold The Triple Win Property Management podcast is produced and distributed by Second Nature

This week we take a look at The Bull, a simple bullish biased trading strategy designed for the Russell 2000 index. It's pretty amazing that this strategy is up over 50% on the year and has won 3 months in a row! This is just one example of the many high probability options strategies that John has developed where they utilize the passage of time rather than price movement. 00:00 Introduction 00:52 Required Disclaimer 02:00 Option trading Description 02:45 Parameters of this trade 04:35 Risk Parameters 05:45 Put Options Entered 07:20 Trade Monitoring 08:00 Price chart analysis 09:20 Trade #2 Entry 11:35 Trade #3 Entry 13:20 Profit target exceeded! Join Us! - https://www.lockeinyoursuccess.com/memberships/ Register for a BONUS video: https://www.lockeinyoursuccess.com/free-training/ See all the WINNING TRADE episodes - https://www.thewinningtrade.com John Locke has been working with options for 20+ years and has built himself up as a leader in the stock options trading industry. Having trained now hundreds of traders, his natural ability to teach complex topics with clarity and passion has made him invaluable to the trading community. *The result shown is from real-time, hypothetical trades such as those shown in the Options Trading for Income weekly webinar or Trading With The PROS biweekly webinars. Simulated trades are believed to be represented as accurately as possible, however, live results may have been different. The result is shared as an example for educational purposes ONLY.

With a growing population and climate change, it's more important than ever for farmers to be able to grow as much food as possible as efficiently as possible. Fortunately, there are startups like Hydrosat that are trying to make that job a little easier for them. As its name implies, Hydrosat uses satellite data to help farmers, agribusinesses, and government agencies with important insights that can lead to more food being produced with less water while also cutting down on electricity and climate change contributors. Hydrosat CEO and co-founder Pieter Fossel recently joined startup coach Roland Siebelink on the Midstage Startup Momentum Podcast. Pieter explained the positive impact Hydrosat can potentially have on the world and a variety of other topics about Hydrosat's startup journey: How Hydrosat is able to address food security and climate change at the same time. The importance of solving a customer's problem while building a product over time. Being able to find short-term success while maintaining a long-term vision. How to work with big distributors without giving up leverage. How Hydrosat has given both distributors and end users something new.

“Anytime is your time; make it your time." —Lady JB Owen   We all have them— ignite moments. Times when everything changes and we are never the same again. They shape us, mold us, and leave their mark on us forever.    For some, these moments come early in life. A chance encounter. A life-changing event. A new opportunity that opens up a world of possibility. Others have their moments later on. A career-defining project. A major success. A life-altering experience.    Whatever the case may be, these moments have the power to ignite our passions, transform our lives, and lead us to exceptional success. The key is knowing what to do during those moments.    In this episode, Daniel sits with Lady JB Owen, a world-class speaker, international bestselling author, mentor, entrepreneur, and philanthropist, among her myriads of achievements.    Listen in as Daniel and Lady Owen discuss why we should take responsibility for ourselves and our own results, why we should stop tolerating the comfort of unhappiness, the power of a triple win, the secret to business longevity, how to overcome ego, and much more!   Be Inspired! with Daniel:  Website (Makings of a Millionaire Mindset) Website (Daniel Gomez Global) Facebook Facebook Group Twitter Instagram LinkedIn Pinterest YouTube Episode Highlights: 02:12 Go After the Dream 07:37 Be Your Own Hero 13:28 The Triple Win 17:02 Igniting Humanity  20:19 Be Invested in Your Customers 26:39 Anytime Is Your Time 30:49 How to Overcome Ego  34:45 Know Thyself 37:01 Ignite Moments  

When patients follow instructions in the days after dental surgery, they have fewer complications. And that's a win for your practice and the patient. But how do you make sure surgical patients know how to take care of their teeth post-op? On this episode of Dentist Brian Candy, I explain why I provide all my surgical patients with a virtual coach and walk you through the series of automated emails they receive post-op. I discuss how my post-op infection rate and incidence of dry sockets decreased dramatically when I started using a virtual coach. Listen in to understand why it's not necessary to see routine extraction cases for a post-op follow-up and learn how a virtual coach can create efficiencies for you, your staff and surgical patients! Key Takeaways   Why I recommend providing surgical patients with a virtual coach What's included in the series of automated emails surgical patients receive post-op The average infection rate after the extraction of wisdom teeth How my post-op infection rate after the extraction of wisdom teeth dropped by 500% with the use a virtual coach How the virtual coach creates efficiencies for patients and staff The most helpful video on irrigating third molar extraction sites How the virtual coach dramatically reduced the incidence of dry sockets at my practice Why it's not necessary to see routine extraction and third molar cases for a post-op follow-up Connect with Dr. Bryan McLelland Dentist Brain Candy Dentist Brain Candy on Facebook Dentist Brain Candy on YouTube Dentist Brain Candy Podcast Dentist Brain Candy App Dentist Brain Candy Continuing Education About Dr. Bryan McLelland Dr. Jawbreaker on YouTube Email bryanmclelland@hotmail.com Call (509) 922-2273 Resources   Jet Virtual Consults

Dan Taylor uses emotional intelligence (EQ) as a platform to understand why organizations struggle to meet their gross profit goals. He emphasizes the importance of understanding and managing emotions in order to build trust with clients and achieve GP goals. He also emphasizes the importance of balancing empathy with financial responsibility in the automotive industry. Dan Taylor, Senior Business Advisor, Transformers Institute Show Notes Watch Full Video Episode Protecting Gross Profit [00:00:43] Dan Taylor discusses how emotional intelligence can be used to understand why organizations struggle to meet their GP goals. The Importance of EQ [00:01:23] Identifying the Problem [00:03:02] The Three Players [00:03:41] Dan Taylor explains the three players involved in protecting GP: the individual, the client, and the organization. Triple Win [00:04:18] Dan Taylor discusses the importance of achieving a triple win for the client, the organization, and the individual. Emotional Intelligence and the Five Major Emotions [00:07:18] Dan Taylor explains how emotional intelligence plays a role in protecting gross profit margins and discusses the five major emotions: mad, sad, glad, guilt, and fear. The Role of Shame and Perfectionism [00:09:04] Dan Taylor talks about the role of shame and perfectionism in high performers and how it relates to interactions with clients. Assessing Emotions [00:11:08] Dan Taylor discusses the appropriateness, accuracy, amplitude, and longevity of emotions and how to evaluate and understand them. Different Emotions [00:13:19] Dan Taylor discusses different emotions that can arise in the automotive industry, including sadness, happiness, fear, and guilt. Client Needs [00:15:31] Dan Taylor talks about the importance of understanding client needs, including the desire to be heard, valued, and cared for, and how empathy plays a role in building trust and engagement. Competing on Trust [00:17:03] Dan Taylor emphasizes the importance of competing on trust, relationship, and experience rather than price. Customer Needs [00:20:19] Dan Taylor lists the different needs that customers have, such as feeling heard, valued, safe, and educated. Transactional vs. Consultative Selling [00:21:28] Gross Profit and Self-Value [00:22:14] Dan Taylor emphasizes the importance of gross profit for the financial health of the organization, and how it relates to self-value and self-worth. Cognitive Dissonance and Pricing [00:24:30] Dan Taylor talks about cognitive dissonance and how it affects service advisors' beliefs about pricing, and how it can be bridged to focus on the relationship with the customer instead of the price. Intersecting Factors [00:27:40] Dan Taylor explains the three factors that intersect to create a healthy environment for protecting gross profit: understanding and controlling emotions, authentic expression of empathy, and balancing workflow. Sabotaging Gross Profit [00:27:40] Dan Taylor discusses common ways that businesses sabotage their own gross profit, including talking too much, failing to adjust the game plan, and not setting expectations with clients. Charge a Fair Rate [00:28:50] Dan Taylor emphasizes the importance of feeling worthy of charging a fair and equitable rate for services provided to clients. Consultative Mindset [00:30:02] Dan Taylor discusses the importance of a consultative mindset in sales and the benefits of relationship selling. Thanks to our Partner, NAPA AUTO CARE

Getting sued is a horrible emotional experience. But it's also financially devastating. And that's why it's absolutely crucial to protect your dental practice through informed consent videos. On this episode of Dentist Brian Candy, I explain how I use software to automate and document the process of providing patients with informed consent videos for our most common procedures. I discuss the benefits of having patients fill out their health history forms online prior to a consult and describe how Jet Virtual Consults sends reminders to that end and reschedules appointments as necessary. Listen in for insight on what to include in a practice promotion video and learn how the Jet Virtual Consults app decreases your likelihood of getting sued by automating the process of securing informed consent. Key Takeaways   Why it's crucial to protect your dental practice with informed consent videos The benefit of having patients fill out their health history forms, medication and allergy lists online prior to the appointment Why I provide patients with informed consent videos for the most common procedures, e.g.: wisdom teeth, dental implants, etc. How software automates and documents the process of showing patients informed consent videos What to include in your practice promotion video (and why it's important) How Jet Virtual Consults offers a secure, HIPAA-compliant portal for screening informed consent videos online How JVC reminds patients to complete their paperwork prior to the virtual consult and reschedules the appointment when necessary How the Jet Virtual Consults app decreases your likelihood of getting sued Connect with Dr. Bryan McLelland Dentist Brain Candy Dentist Brain Candy on Facebook Dentist Brain Candy on YouTube Dentist Brain Candy Podcast Dentist Brain Candy App Dentist Brain Candy Continuing Education About Dr. Bryan McLelland Dr. Jawbreaker on YouTube Email bryanmclelland@hotmail.com Call (509) 922-2273 Resources   Jet Virtual Consults

Patient engagement and retention hinges on effective communication. But it can be challenging for a busy dental practice to keep in touch with patients between appointments. So, what if you could automate the process? On this episode of Dentist Brian Candy, I discuss why it's important to have a HIPAA-compliant text message system for your dental practice. I walk you through the benefits of communicating with patients via text, describing its potential to increase practice efficiency, decrease no-show rates and help patients follow important post-op instructions. Listen in for insight on safeguarding protected patient information in text messages and learn how Jet Virtual Consults automates the process of communicating with your patients for the TRIPLE WIN. Key Takeaways   Why it's crucial for a dental practice to have a HIPAA-compliant SMS system How Jet Virtual Consults warns you if you try to send a text message containing protected patient information The benefits of communicating with patients via text re: post-op instructions How Jet Virtual Consults increases practice efficiency through automated patient reminders How to decrease no-show rates with a text message system for your practice Connect with Dr. Bryan McLelland Dentist Brain Candy Dentist Brain Candy on Facebook Dentist Brain Candy on YouTube Dentist Brain Candy Podcast Dentist Brain Candy App Dentist Brain Candy Continuing Education About Dr. Bryan McLelland Dr. Jawbreaker on YouTube Email bryanmclelland@hotmail.com Call (509) 922-2273 Resources   Jet Virtual Consults

We know a dental practice attracts business through positive online reviews. But do you have a system for building your reputation online? How do you encourage patients to leave a good review on Google, Yelp, Healthgrades, or one of the many other review sites? On this episode of Dentist Brian Candy, I explain why it's crucial to have an automated way of obtaining patient reviews. I discuss how to encourage patients who had a positive experience at your practice to leave a review and describe how to build up your reviews on one site before moving on to the next. Listen in for insight on the best review sites for building the reputation of your dental practice and learn how Jet Virtual Consults automates the process of obtaining positive online reviews. Key Takeaways   Why it's crucial for a dental practice to have positive online reviews The importance of having a system for obtaining patient reviews How to encourage patients who had a positive experience to leave a review Why I suggest building up your reviews on one site and then moving on to the next The best review sites for building the reputation of your dental practice How JVC automates the process of obtaining positive online reviews Connect with Dr. Bryan McLelland Dentist Brain Candy Dentist Brain Candy on Facebook Dentist Brain Candy on YouTube Dentist Brain Candy Podcast Dentist Brain Candy App Dentist Brain Candy Continuing Education About Dr. Bryan McLelland Dr. Jawbreaker on YouTube Email bryanmclelland@hotmail.com Call (509) 922-2273 Resources   Jet Virtual Consults

One way to survive and thrive through a recession is to increase the efficiency of your dental practice. And I leverage the Jet Virtual Consults app to do just that. Virtual consults provide yet another TRIPLE WIN for your team, your patients and your bottom line by saving time for all involved. So, what are the benefits of virtual consults? How do they save your practice both time and money? On this episode of Dentist Brian Candy, I walk you through my third TRIPLE WIN tip, explaining how Jet Virtual Consults saves my dental practice eight hours of staff time and one hour of surgeon time per day. I discuss how the app makes the process of doing consults more efficient and what my team and I do with the extra hour it affords us. Listen in to understand how much we save on turning over rooms through teledentistry software and find out if the Jet Virtual Consults app is right for your practice! Key Takeaways   What you need to know about the Jet Virtual Consults teledentistry app How Jet Virtual Consults saves my practice 8 hours of staff time and 1 hour of surgeon time per day How the app makes the process of doing consults more efficient How Jet Virtual Consults saves me the equivalent of one full-time staff member or $50,000 per year What my team and I do with the extra time afforded by virtual consults How we save at least $300 a day on turning over rooms with virtual consults Connect with Dr. Bryan McLelland Dentist Brain Candy Dentist Brain Candy on Facebook Dentist Brain Candy on YouTube Dentist Brain Candy Podcast Dentist Brain Candy App Dentist Brain Candy Continuing Education About Dr. Bryan McLelland Dr. Jawbreaker on YouTube Email bryanmclelland@hotmail.com Call (509) 922-2273 Resources  Jet Virtual Consults

My TRIPLE WIN approach to growing your dental practice involves increasing the bottom line in a way that serves your patients and team members. So, what if you could add a revenue stream to your business and give your dental implant patients peace of mind at the same time? On this episode of Dentist Brian Candy, I share my second TRIPLE WIN tip, explaining why I offer Dental Warranty as a kind of extended warranty for my dental implant patients. I discuss how Dental Warranty pays you 90% of the cost to replace dental implants that fail within five years of purchase and placement, provided the patient commits to biannual checkups. Listen in for insight on providing a safety net for your dental implant patients and learn how to make Dental Warranty an additional profit center for your practice. Key Takeaways   How Dental Warranty serves as a kind of extended warranty for dental implants Why I offer Dental Warranty to my patients who receive dental implants How Dental Warranty pays you 90% of the cost to replace dental implants that fail within 5 years of purchase and placement Why Dental Warranty patients must commit to biannual checkups and cleanings How Dental Warranty gives dental implant patients peace of mind How Dental Warranty provides a unique profit center for your practice Connect with Dr. Bryan McLelland Dentist Brain Candy Dentist Brain Candy on Facebook Dentist Brain Candy on YouTube Dentist Brain Candy Podcast Dentist Brain Candy App Dentist Brain Candy Continuing Education About Dr. Bryan McLelland Dr. Jawbreaker on YouTube Email bryanmclelland@hotmail.com Call (509) 922-2273 Resources Dental Warranty

Are you concerned about your dental practice surviving the recession? What if I told you that your practice could grow and thrive through an economic downturn, provided you adopt what I call a TRIPLE WIN mindset? The TRIPLE WIN is about identifying strategies that support your patients and team members while increasing the bottom line for your business. On this episode of Dentist Brian Candy, I walk you through my first TRIPLE WIN tip, sharing the workflow I developed for using encapsulated bupivacaine or EXPAREL on every patient in your practice. I explain what makes EXPAREL the best answer to the opioid epidemic and why I rarely have patients refuse to pay out-of-pocket for the anesthetic. Listen in for insight on making EXPAREL a revenue source for your dental practice and learn how to access my masterclass on incorporating encapsulated bupivacaine in your business. Key Takeaways   The steps I took in 2008 to not only survive the recession but grow my practice How I define the TRIPLE WIN as increasing your bottom line while helping patients and staff The workflow I developed for using EXPAREL on every patent in your practice What makes EXPAREL the best answer to the opioid epidemic (without making patients suffer) How to make encapsulated bupivacaine a revenue source for your practice Why I rarely have patients refuse to pay out-of-pocket for encapsulated bupivacaine How EXPAREL turns patients into raving fans who leave positive Google reviews How to access my masterclass on incorporating EXPAREL in your dental practice Connect with Dr. Bryan McLelland Dentist Brain Candy Dentist Brain Candy on Facebook Dentist Brain Candy on YouTube Dentist Brain Candy Podcast Dentist Brain Candy App Dentist Brain Candy Continuing Education About Dr. Bryan McLelland Dr. Jawbreaker on YouTube Email bryanmclelland@hotmail.com Call (509) 922-2273 Resources EXPAREL  

Do you sacrifice time with paying clients in order to spend time with people who just might become clients that you are comfortable with? My goal isn't to be someones friend. Its not even to make a sale. Its to help them solve their problems and reach their goals. In that process a lot can develop, friendship, respect, and of course the sale... I've been guilty of choosing to work with people and spend more time with them just because it was comfortable. I quickly learned that the people that wanted the most of my time, were not my ideal client. They just had a lot of spare time on their hands... But my time is $$$ Who is your ideal client? My ideal client is someone in pain or with a problem I can help them fix. They are not there for the 60 minutes, but there to fix a problem (which can take 15mins or 90mins)... So when it comes to business and skincare treatment. My goals are: 1. Not to offer "relaxing facials"... sure people may come for them, but I am not targeting them and they will be paying TOP dollar 2. The Profit is in the Pain. I am looking for people with a problem to solve: Acne, Rosacea, Bumpy Skin, etc 3. The more people I can see, the more people I can help, the more money I can make... its a Triple Win... So can you create a skincare maintenance treatment that takes less time so you can book more people? What would it look like? What could you do or add so you can attract clients that value their time? For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

On The Property Management Show today, we're speaking with Andrew Smallwood, who is the Chief Customer Officer (CCO) at Second Nature and the host of the Triple Win podcast. We're diving into the difference between lifetime value and transactional value and how understanding that difference will help you have a successful property management business. Building […] The post Lifetime Value vs. Transactional Value appeared first on Fourandhalf Marketing Agency for Property Managers.

In this Triple Win LIVE recording we bring you a panel discussion on the current state of AI in property management. Our panel of experts, Wolfgang Croskey (The Perfect Tenant), Tom McGarry (Second Nature), and Ray Hespen (Property Meld) share their insights on how you can leverage AI to improve your property management business. Throughout this episode, you'll learn what's working right now, what's next, and what might be tougher to implement. We also dive into real-world use cases including listings, content marketing, screening, recommendation engines, leasing, maintenance, and more.  If you're a property manager looking to stay ahead of the game and maximize your business's potential, this is the podcast for you.  Join us on March 15, 2023, for a live event: The Modern Property Management Tech Stack Register for TWLX on May 16, 2023, specifically for Broker Owners.   Got questions? Email us at triplewin@secondnature.com To see what other professional property managers are doing in your area, schedule a call at https://rbp.secondnature.com/triplewin Join our private Facebook group just for professional property managers at https://bit.ly/3jezcLp Stay up to date on events and resources at https://bit.ly/rbp-home Be sure to follow the Triple Win Property Management podcast by Second Nature and never miss an episode! Hosted by Andrew Smallwood and Laura Mac  Featuring Wolfgang Croskey, Tom McGarry, Ray Hespen Produced by Andrew Smallwood, Laura Mac, and Carol Housel Edited by Isaac Balachandran

Have you ever uncovered something on a move-in/out that completely changed the way you do business? Do you have the proper processes in place to achieve property awareness triple wins? This recording of the final TWL of 2022 is all about property awareness and features celebrity guest host Phil Owen (OnSight PROS) as he talks with Bess Wozniak (McCreary Realty Management), Brad Randall (Welch Randall Real Estate), and Joni Wolfswinkel (Real Property Management Preferred). Listen as they share real examples of strategies and practices that create new experiences for residents, investors, and management teams. Like what you've heard and want more content? Sign up for our newsletter https://rbp.secondnature.com/community#signup Got questions? Email us at triplewin@secondnature.com To see what other professional property managers are doing in your area, schedule a call at https://rbp.secondnature.com/triplewin Join our private Facebook group just for professional property managers at https://bit.ly/3jezcLp Stay up to date on events and resources at https://bit.ly/rbp-home Follow the Triple Win Property Management podcast by Second Nature and never miss an episode! Hosted by Laura MacMinn and Phil Owen  Featuring Bess Wozniak, Brad Randall, and Joni Wolfswinkel Produced by Andrew Smallwood, Laura Mac, and Carol Housel Edited by Isaac Balachandran

Why was Mae in Vegas? What did she do there that I would care about as an entrepreneur? What is Mae offering that will help me love my work life again? All this and more in this week's podcast episode. The opportunity for YOU is to listen and see what you think about my vibe: the Triple Win, the Queen of your Queendom, and IRL Impact. --- Send in a voice message: https://podcasters.spotify.com/pod/show/discopowerup/message

As 2022 comes to a close, annual planning is at the top of every successful property manager's to-do list. But do you know how to truly set goals that will lead to long-term success?  In this Triple Win LIVE recording, Andrew talks to Julie Mullinax of CRM Properties, Paul Kankowski of PURE Property Management, and Matt Tringali of BetterWho as they share their strategies and insights on how to successfully plan for the coming year and beyond. Books recommended in this episode:  What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS Great Leaders Make Sure Monday Morning Doesn't Suck: How To Get, Keep & Grow Talent If You Want It Done Right, You Don't Have to Do It Yourself!: The Power of Effective Delegation Like what you've heard and want more content? Sign up for our newsletter https://rbp.secondnature.com/community#signup Got questions? Email us at triplewin@secondnature.com To see what other professional property managers are doing in your area, schedule a call at https://rbp.secondnature.com/triplewin Join our private Facebook group just for professional property managers at https://bit.ly/3jezcLp Stay up to date on events and resources at https://bit.ly/rbp-home Follow the Triple Win Property Management podcast by Second Nature and never miss an episode! Hosted by Andrew Smallwood and Laura Mac  Featuring Julie Mullinax, Paul Kankowski, and Matt Tringali  Produced by Andrew Smallwood, Laura Mac, and Carol Housel Edited by Isaac Balachandran

Hey guys, In this quick episode, I wanted to explore the REAL reason behind why most team members end up leaving a job and how you can fix it by applying a simple framework that I call "The Triple Win". Hope this helps, and until next time, here's to your success and freedom! -Tim PS, whenever you're ready to make your business more profitable, fun and frustration-free, join me over at timyewchuk.com to get started.

We hope you enjoy this replay from Not Your Average Investor Show hosted by Pablo Gonzalez and Gregg Cohen.  Subscribe here: https://podcasts.apple.com/us/podcast/not-your-average-investor-show/id1511631649   There's property managers, and there are PROFESSIONAL property managers.  The difference between the two is what will make your rental property portfolio perform as it should or make you wish you never owned it. BUT there are few people that really have a national perspective of what makes professional property managers great across the country. That's why when we found one, we HAD to have him on the show! Andrew Smallwood is the VP of Revenue for Second Nature, a company that is championing the resident experience by enabling the best property managers in America to create triple-win situations for their residents, investors, and themselves.   Register for Triple Win Leadership Xchange here: https://rbp.secondnature.com/twlx2022  Got questions? Email us at triplewin@secondnature.com To see what other professional property managers are doing in your area, schedule a call at https://rbp.secondnature.com/triplewin Join our private Facebook group just for professional property managers at https://bit.ly/3jezcLp Stay up to date on events and resources at https://bit.ly/rbp-home Be sure to follow the Triple Win Property Management podcast by Second Nature and never miss an episode! Hosted by Pablo Gonzalez and Gregg Cohen Featuring Andrew Smallwood and Laura Mac  Produced by Andrew Smallwood, Laura Mac, and Carol Housel Edited by Isaac Balachandran  

In this week's episode, I talk to Janene Liston about the P of Pricing. We talked about understanding how to price your offers. Janene is a highly trusted Pricing Consultant & Business Coach working with small businesses, startups and entrepreneurs across industries and the globe. She's also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years. Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver. She's the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought-after podcast and radio show guest. Watch out, her passion for pricing is contagious In this episode, you'll learn about understanding how to price your offers as well as... why pricing is so darn difficult Value Pricing and what the heck that means anyways Pricing psychology and when pricing gets icky How to apply fair and humane Pricing if we want a Triple Win: win for ourselves, win for our clients and win for the planet What confidence has to do with Pricing Discounting our prices And much more… Janene's Resources   Janene's Website Live with the Pricing Lady Check out Janene's free resources Connect with Janene on: Twitter Facebook YouTube LinkedIn Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes We use Descript to edit our episodes and it's fantastic! Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link. Sarah: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] Hi, Janine. So happy to have this conversation with you. Yay. I'm so glad Malita introduced  Janene: the two of us. Yeah, me too. Great to  Janene: be  Sarah: here. So Janine, we're gonna be talking about pricing. It's kind of one of the, I'd say it's definitely a hard topic. You know how I have the humane marketing mandala and one of the pieces. Pricing. And so I always have in each kind of season, I [00:08:00] have one of the episodes about pricing and it's definitely one that a lot of people listen to cuz let's face it. It's not easy for us business owners. So I wanna ask you that question, why it's not easy, but maybe for before that tell us a little bit about you and how you got into pricing. They call you the pricing lady. So , so tell us how that all came about. Yeah. And yeah. Share a little bit of your  Janene: story with us. Okay. Yeah. So thank you. First of all, for having me here and welcome to all those of you who are watching and listening. I started my career. I'm a us born. I grew up in California. I started my career as a structural engineer and after a few years of practicing, I decided it wasn't what I wanted and ended up. Long story short ended up in product management. And the first thing that they handed me was a price list and it was 20 years old and without any commercial background or any real marketing knowhow, I knew [00:09:00] something was wrong with that and took it upon myself to not just redo my price list, but all the price lists and really. Gave everything a refresh. And that was really my first foray or my first experience in pricing. I can honestly say I had no real background in it. But I just knew that was wrong and that we needed to at least fix that. After it was with that company, I came to Switzerland in 2001. And when I decided to stay here, then I was hired as a global pricing manager for Siemens building technologies. And that was in 2004. And it's been all pricing all the time. Since then. So it's been nearly 20 years of just pricing. I worked in also in another industry in the agricultural industry agrichemicals and seeds industry for a while. And then in 2015 started my own business. And at the time I didn't know what to call myself. A coach, a consultant. And I, you know, I didn't really care for either of the terms. [00:10:00] And one day I was explaining to someone that when I would do projects in the corporate world, I was traveling all over the place and I'd walk into a new location with a new group of people to kick off a pricing project and, you know, walk up to them and start introducing myself. Hey, I'm Janine, I'm here for the pricing project and they go, yeah, I know you, you're the pricing lady. . And she goes, well, why didn't you call yourself that? I was like, I dunno, , let's do it. And so now I use it, I leaned into it fully and, and use it. And I, I find it very easy. It's a nice way to, first of all, introduce myself because it always puts a smile. Either people are confused at first if they're not native English speakers, they're like, what, what is that? But usually people smile. It's easy to remember. Right. And it sort of breaks the ice. So it, it, for me, it fits the bill of not saying I'm a coach or I'm a consultant. Which makes me a little bit more general, but it puts me in [00:11:00] a very different position. It's very clear what what I work with and what I do. Yeah. And it kind of has this  Sarah: familiar tone to it. It's not like, oh, I'm the pricing expert. You know, it's like, I'm the pricing lady. I, I know a thing or two  Janene: about pricing. it's approachable. That was one of the things that when I worked on my brand. I kept using the word fun. And of course the people who are with the branding experts were like, no, don't use the F word . Yeah. You know, cause a lot of people try to do that and it's very general. And I, I understood that. And then one day I realized it's it was about being approachable. Most small businesses may feel that, you know, consultants are out of reach for them. You know that it's not something that's really available to them. And I really wanted to work with small businesses and I am approachable. And you know, I work a little bit differently than you might with a typical consultant. Although I can work in that way. I, I prefer to work with people in, [00:12:00] in a more approachable way. End fun pricing can be fun. And I've actually had people tell me specifically that, you know, they really dreaded going to that workshop, that pricing workshop or course, or whatever it was, but it was actually really a lot of fun for them. And to me that was, you know, high praise .  Sarah: Yeah. Yeah, totally. It's funny because for me as well, I think about pricing and, and it's like, you know, math. And numbers and that kind of stuff comes up and, and, and that's only a very small part of it. I'm sure. But we'll dig into that a little bit today. So, so yeah. Why don't we go back to my initial question that I thought, you know, why is it so hard for us to price? As small business owners to put a price on our services, what have you found out over the last 20 years? Janene: Great question, Sarah. So in my experience, there's really two reasons. [00:13:00] One is that nobody ever taught you how Hmm. Yeah, right. It's like, you know, if nobody ever taught you how to ride a bike, you'd figure it out possibly by yourself. But you'd have quite a bit of scrapes and bruises and bumps and maybe some mild trauma depending on, on, you know, how quickly you were able to do it. And it's the same with anything else. As well as with pricing, if nobody's ever showed you, how then, why would you expect for it to be just something that you would know how to do? And it would be easy and without any struggle, it's a little bit illogical to think that it would be nobody's ever pulled us aside in school and said, okay, Sarah, 30 years from now, when you start your own business, this is how you're gonna set the price of your, your packages. Right. They don't do that. And funnily enough, most people don't realize. While they do teach about pricing in MBAs. They don't actually teach you how to go about setting your prices. [00:14:00] Mm, they talk about, well, there's, you know, penetration strategies and skimming strategies and there's price elasticity. They use all these big fancy words, but they don't actually tell you how to go about setting those prices. So yeah, most people don't know how that's the first reason. Right.  Sarah: The second reason. Can I just go in there as sure. Because also what came to mind is for the MBAs probably cause I've worked at an international management school here in Loza and they have a big MBA program. And so I think when they teach about pricing, they look at big companies. They don't necessarily look at the small business owner and the small entrepreneur as an example. Right. And that, I think also probably leads to the, I don't know what you're gonna say for the second reason, but I have a feeling it has to do more with the, the personal aspect as well.  Janene: Yes, it does. Mm-hmm it does you're right. I would say those programs are geared towards more corporates. Yeah. Uh, [00:15:00] Yet again I would say. A lot of corporates are not very good at setting and managing their prices either. Mm. Yeah. I mean, even the corporates are not good at it. How are we gonna figure it? They do. They do struggle with it. They struggle with different aspects of it. Mm-hmm but if you think about in the larger company, who's usually responsible for setting the prices. A lot of times it's the product manager, right. And the product manager's background is not a marketing one. Right. They're an engineer or they're an agronomist or they're a scientist, you know, or a chemist. Right? They have no commercial background. No. Yeah, it's true. Yeah. So it it's, it's. It's a very important aspect and a larger company. A lot of people are responsible for it. Of course, in a smaller company, you gotta wear all the hats, the finance hat and the marking hat and the sales hat, so on and so forth. And that comes to, like you said, the second aspect of it, which is very personal and it has to do with [00:16:00] your core beliefs around money, success and worthiness mm-hmm . Yeah. And that is, you know, that is really something. Comes in full force for most small business owners because it becomes it shouldn't. But for many people it feels like that price that they're setting is somehow a reflection of them personally. Right. And being able to make. You know that disconnect, you know, you're not, I, I used to have a program called speak, believe in charge your worth. And I always had a real problem with charge your worth being in that phrase. I couldn't find a better way to say it. So I stuck with it for a while, but because it's really, it's not your worth. It's the value of what your products are, services or. Bring the customer and yeah, being specific with your language in that way can be very important. Most of us have hangups with money, success, and worthiness that play a sabotage role in the [00:17:00] background of our decision. So I was just got off the call with a client who is Dutch. And I've had several clients who are Dutch and they always think that the price has to be the lowest price in the market. Mm. But that is, you know, something that comes from in large part, the Dutch culture from their families, from their upbringing that, you know, it always has to be the lowest price. Now, many of those clients are operating in Switzerland where people are. Generally willing to pay a bit more. They're not always looking for the cheapest solution and yet they're operating with this completely other mindset in a market that doesn't match that mindset. And it really makes it hard for them. To feel like they can charge more. So that's just one example. Yeah. Yeah. I mean, we  Sarah: could do an hour just on  Janene: this topic alone. Right.  Sarah: And, and, and that's yeah, you work with clients on that. It's part of my marketing, like we're human program, because it, it is like, if you don't get. [00:18:00]  Janene: Like, if you don't do the deep work right there, mm-hmm , I, I honestly  Sarah: think you can never figure out the pricing and, and, and it's so interesting. You're bringing up different cultures so that matters, but then also, you know, how you grew up and, and, and all of these. Influences that obviously by the time we are ready to launch our business while we've been influenced by all of this. So we come with this baggage that is just like, yeah. And it's, it's so different from. You know, being an employee in a corporate where it has nothing to do with you, even if you are the one setting the price, it has nothing  Janene: to do with you where here it has everything to do with you, or you think it has everything to feel it. Yeah. Yeah. It's. Even, I mean, in the corporate world. So to me, there's two sides to pricing. There's, you know, the, the more concrete side, which is the numbers and the figures, which generally are [00:19:00] feel more concrete. And then there's the psychological side. I always tell people. Somewhat jokingly, but I actually mean in all seriousness is that pricing is all about the psychology baby. And you have to wiggle your eyebrows. When you say that , I don't think I'm asking. You're not doing it very well today. I'm out of practice because whether it's a small company or a big company, the psychology. Your personal psychology, the psychology of your organization. And this I've seen in large companies, the sales team thinks that price is the most important factor. From the customer's perspective. I will tell you nine times outta 10, when we did the research, we found it was maybe in the top five, usually within the top 10 mm-hmm . But if your sales team thinks it's number one, That is going to impact how they behave when they're having sales discussions with your customers. Yeah, so it, it's not just a small business [00:20:00] thing. It, it happens in both sides. And when it comes to psychology, you have the psychology internal to your business for a small business, your psychology usually and not of your employees, but then you also have the external psychology towards the market, towards the customer. So it has many different facets to.  Sarah: Yeah, I wanna talk about, so we addressed the, you know, the internal psychology a little bit, because it has to do with, you know, who you are, what you believe, whether you believe that you are worthy net, whether you ever sell anything anymore or not. Right. You have  Janene: to really, truly believe that you're worthy without ever  Sarah: getting a client again. right. And then there's the external psychology. And, and I talk about that also in my marketing, like we're human book, that's kind of. Cheeky psychology that we're taught in, in marketing and kind of this online sales world. Mm-hmm so I'm really curious to, to hear more about that and your points of view, and what's true. [00:21:00] What's not, and mm-hmm and how to deal with it when we want to. You know, apply this humane approach to running a business with ethics and not cheat people into buying your stuff just by using some kind of psychology hack mm-hmm . So talk to us about that.  Janene: Okay. Before I get into that, let me just make one more comment. So one of the things that I've learned in having my own business is I thought this was a career development journey. Mm. When in fact it's been a perfect per a personal development journey from day minus two until the day I stop, it will continue to be a personal development journey. And that's also one of the reasons that this personal psychology. Placed it such a big role. So you're constantly being pushed outside of your comfort zone. Pricing is certainly one of those areas. The value of what you offer is certainly one of those areas and, and being able to have the [00:22:00] strength and the courage. To step outside your comfort zone to tackle these things is what's going to enable you to keep pushing forward in your business and be there to deliver the great things that you wanna deliver to your clients. I truly believe that. And I'm sure that people told me that before I started. I'm sure I did not understand it. I know, but it is 100%. My reality. Yeah, yeah, yeah,  Sarah: yeah. That's a good preface for, for what's coming up next.  Janene: okay. So now you wanted to talk about the psychology. So the external psychology, there are a lot of things. A lot of studies out there. A lot of tricks of the trade, if you will. I'm not sure I like that terminology. But when it comes to, you know, having a humane business and I, I I'm, I'm not going to say that using them is inhumane or humane. I'm not making any judgment. What I really [00:23:00] feel is that as a business owner, you should understand the psychology side of it because. Even if you're not using it actively, you wanna make sure that accidentally you're not doing things that are hurting your business. . Yeah. And, and that's very possible to do. For example, I had a client a few weeks ago, we had CR gone through and created her price list. And she was getting her website ready and she had two offers, one for a very high priced. Group high net worth individuals. And the second offer, there were two completely different offers, but one was targeted towards young adults who were just starting out in their careers. Mm-hmm . And so she had one offer on one webpage and the other offer on another, and then she had a pricing page and she had the prices for both offers side by side mm-hmm which from a psychology perspective [00:24:00] meant that all the good work we had done was actually now working against her because it felt like cuz the prices were on the same page. Like they were competing with each other mm-hmm whereas if she just removed the pricing page and put the price for the young adult offer here and the price for the high net worth individuals here, that comparison would not be made in the same way. That's what I mean by you have to understand, you know, These things are communicating so that you can make sure you're not doing things in a way that is actually hurting your business or your customer's experience. Mm. Yeah. Now one of the things you and I had spoken about was the endings of prices. Right? Right. You might have that conversation. yeah. Should it be 95 or 97 or 99 or zero? So I can't answer that question. For everybody that is going to be a very individual decision in each business. Here's what I can tell you. And then you can decide for [00:25:00] yourselves what is going to be best suited for your company prices that end in zero, tend to be associated with more luxury goods. Prices. It ends in nines and sevens and fives tend to be associated, especially when they put, you know, 95 cents. Yeah. Or 99 cents at the end, those tend to be associated with more. Companies that are playing towards the low price leader side of things. How, how do I know this? If you go into Louis Viton you will never see 1,999 and 99 cents, right? You just won't see it. No, yeah. You'll see. 2000, you'll see, 2,500, 8,000, right. It's just, and, and the prices will be tiny on a little teeny, tiny price tech. Yeah, you go to Miro or you go to Kmart or somewhere like that. They have big price tags with great big [00:26:00] prices on them. And there's 90 nines and 90 fives at the bottom. Right. So you have to, you know, what sort of, you know, how does this align with the value or with your purpose or brand? What's gonna make more sense for you. Yeah. And, and, and,  Sarah: and how is it gonna resonate with your clients? You know, who are you trying to attract? If you have a big ticket and, you know, service and you price it with the 99 cents at the end, they probably  Janene: won't like it well, it depends. And it also depends. So here's another example. If you're say you're a consultant, you're offering projects. If you offer a price of 25,000 versus 24,495, right then from the customer's perspective, 25,000 looks like a number that you kind of just pulled outta your back pocket. Whereas [00:27:00] 24,495 looks like a number that you've actually spent some time considering. does that make one better than the other? You have to be the judge about yeah. What per what you want or how you want to be perceived by your customers. What's going to make more sense right now, if you're in an, in an industry or in a part of the world where you're gonna be doing a lot of negotiation, then 25,000, maybe. Just the easiest place to start. Right. But if you're looking not to do a whole lot of negotiation, you may start with a number that's more precise because then it reflects that that number is precise. Right.  Sarah: And if you're in Morocco, because I just came back from two weeks in Morocco I learned that you, you know, negotiate the price down to 30% of. They tell you, and then you go back up. So yeah, that's something that we're completely not used to doing the whole bargaining. Right. So I don't recommend that. no, no. And  Janene: I think you are, you're [00:28:00] absolutely right. Think about who you're targeting, what they expect, what works exposed for you now, the 90 nines and the 90 sevens. You know, those work with target groups that are more price sensitive. Yeah. They do, I mean, studies have shown time and again, that 1499 people see the 14, they don't think 15. Yeah. So if they were to see 15 and 1499 next to each other, they would perceive the 1 14 99 as being 14. Now that doesn't mean you have to use that in your business. You need to do what's right for you and for your clients. So understand why those things are things, if you will and then decide, okay. What feels right for my business and for my audience and lead with that, because that's most important to me is that you believe in the number that you use. Yeah.  Sarah: I think that permission piece is so important [00:29:00] because yeah. I've had people ask me, so do I need to do the 2 97? Can I not just, you know, say 300 just because everybody else is doing it. And I'm like, no, you just like, you it's like, whatever you feel is right. And because when you priced the way you feel is right. then if you've done your, you know, intense client work and know who your client is, well, then they will also resonate with that more than the 2 97. Janene: So, and if you're really, really not sure, create two landing pages, change one to have a price of 2 97, 1 to have a price of 300 and AB test. Yeah. Yeah. See what works better. Exactly. Yeah. I mean, okay. You'll make $3 or three Franks, less on each sale for the 2 97, depending on how on your margins. That could be that could make a difference or not, hopefully not. You know, but that's test it out. Yeah. Who says you can't. No  Sarah: one, I have a [00:30:00] follow up question on the comparison because that's another example that I share in the book and we see a lot where we have one same offer mm-hmm , but we have three different prices, you know, like one is the V I P offer the other one the sec, the one in the middle, and then the, the, the, the third one. And you know, where you use that anchor system. So talk to  Janene: us about that. Yeah. So anchoring is actually really important. I always tell PE, ask people what's the best way to sell a 500 Frank product, put it next to a 1500 Frank product. Right. And it's, it's, it's actually true. Yeah, you may never sell the 1500 Frank product, but if it's there, cause what, what you're doing. So the anchoring, the concept here is that people are going to want to compare it to something, right. And if you give them something else on the page to compare it to, they don't necessarily have to go elsewhere to look for a comparison. Right. Right. So that can be [00:31:00] really helpful. Now. Also not just the price, but what's included in each package. So you said the same offer, but there should be three different offers. Sorry. Yeah. Say same sales page, but same sales page, but three different offers. Yeah. What's included in those offers can steer behavior as well as the price. So let's say that, you know, the middle offer is the one that you think is the best for most of your clients. Right? Then you can set it up to kind of steer most of them towards that. Right. Or if you don't wanna use that, you need to make sure that you're not accidentally steering them in the wrong direction. Right. So based on what's included and the price levels, you can, you can. Help them navigate through the decision  Sarah: gently influence them or, or, yeah,  Janene: well navigate. Well, let's, let's face it. I mean, if I worked with a tool called [00:32:00] apathy and it is a tool that allows you to take an Excel. Like I, my pricing tools that I have on my website, they're Excel based. Mm-hmm it take, it takes the Excel tool and makes it into a web-based tool. Okay. So just converse it mm-hmm magic. I love it. and when I wanted to use it, they had three offers. Right. And the first offer was you have access for one, one month or three months. I forget which and then the next level up, it meant that you got a WordPress integration. And it was almost double the price. And I thought, well, okay, mm-hmm but where did press integration is really helpful? It can really solve a lot of problems. So I thought, okay, fine. And then the premium one came with phone support and I thought, well, I don't know anything about web based tools. I have no idea what I'm getting into and it was only 10 bucks more. So I think it went from like 30 to 60 to 70. Dollars. Okay. And the middle one was six months [00:33:00] and the last one was a one year access. Okay. So. My logic was okay. I want the WordPress integration. So I'm willing to pay double right and have six months access. Right. And then in the next step, my logic was, I want the phone support or the, the priority support. I didn't really care about the 12 months. I just, and it's only 10 bucks more. Okay. That's interesting. So they,  Sarah: they actually wanted you to get the, the third  Janene: offer. Right? Did, but that's where they put their focus. They absolutely did. Mm-hmm they absolutely did. And you know, if you start looking at, as you're buying things online, look, look at how they structure the offers and you'll see very clearly. Usually you can tell which one are the most profitable or at least which one they're steering you towards. Yeah. Wine lists at a gross at a grocery store at a restaurant mm-hmm . The most profitable will wine for most restaurants will be the second, most expensive. On like [00:34:00] buy the glass Uhhuh glass. Why? Well, they know that most people don't know a lot about wine mm-hmm so they're trying to, you know, make a good choice, but they don't wanna buy the, they don't wanna embarrass themselves by no, they're not gonna buy the cheapest and they're not gonna buy the most expensive mm-hmm so they buy the second most expensive,  Sarah: right. yeah. Yeah. And that's kind of the traditional thing. So I was surprised that with this tool, They actually wanted you to get the, you know, the highest one, even though it wasn't that much higher, because usually you see the third offer to be some kind of V I P you know, 10 times the middle of it depends. So it was interesting to, yeah, I've never  Janene: seen it really depends. So sometimes. You're right. Sometimes they use the, the premium offer as the main anchor. Yeah. Which means they make it so high price to make everything look cheaper. Yeah. But other times it's actually the it's better for ACY. It was better to have someone in there [00:35:00] for full year mm-hmm Because they had just started and they were working out some of the kinks right. In this web-based con web-based tool converter, if you will, for lack of a better phrase. And so, and to have me on the phone with them, so actually, Benefit more to have people all the way over there. Yeah. Yeah. That feels like  Sarah: an honest offer. You know, it feels like, okay, I see what you're doing, but it's a win-win situation and, and yeah. You know, that's what we want. So I'm gonna share with you an example of one of my programs. So the, the marketing, like we're human program, I ran it in January and I had those three offers. The first one was. Online only mm-hmm I think they went for 500 bucks and then the group program 950 mm-hmm cause I run it live only twice per year  Janene: mm-hmm  Sarah: and then the V I P program for 4,800 mm-hmm where they also got coaching besides the [00:36:00] group program. And so I thought like, you know, the, the cur the common advices, just put that V I P offer on there. You might sell one, but you might not. And to my surprise, I actually sold three and only four group programs. So I was like, what's going on here? Like how, yeah. Can you share some insights of what might have been happening there? Did I not put enough value maybe or perceived value in the group offer? What do you think  Janene: was happening? Yeah, there's a lot of things that could be going on there. The price difference between 509 50 is not very big. Did you get anybody at the 500 or was it no, not for this one. Exactly. So you made, you made the barrier very low for them to go to the middle package. Okay. Yeah,  Sarah: so which I wanted, I wanted to, which was good,  Track 3: right?  Janene: Yeah. Yeah. Which is, which is good. I wanted,  Sarah: You know, [00:37:00] probably, I mean, it was great that I had the three V I P I would've wanted more for the  Janene: middle one for the middle, right? Yeah. Yeah. Hmm. I think, I think here it's, it's just a matter of people wanting that one to one support. Yeah. So the big difference between the two packages, the middle and the top was getting your one to one time. Right. Is that correct? Am I correct in that?  Sarah: Yeah. Yeah. That's the difference. Yeah. Between the two. So,  Janene: And I think for, you know, for some things, you know, I, I I've had group programs as well and I, I will continue to do but I've found most of my clients prefer to work one on one. Because , this is gonna sound funny when I say it, you know, but most people will assume that. Their pricing is special. Right. And that it has to be done in a special way. It's unique and, yeah. Right. And, and yes, every business is unique. Don't get me wrong. I use the same [00:38:00] process with everyone, but as we go through that process, different. Different businesses will require we focus on different areas with different levels of intensity. Right? Right. So it's, it's same but different. And I would guess that, you know, the, the people who went for your, your V IP package, it was really because they wanted that one to one. FaceTime with you. Yeah. And they didn't think that the group would give them what they needed.  Sarah: Yeah. It's interesting. You get so much insights from, you know, just this example and, and, and then you're like, oh, what does that mean for me? Do I want to lower the V I P do I want to increase it? Because I actually want more people in the, in the group or, yeah. How do I play with that? And it's yeah. Yeah. It's just  Janene: so, I mean, I think, I think in your case you could play. Increasing the one to one package mm-hmm , but may, maybe also bringing your, your group program over a thousand. Yeah. Yeah. Yeah. It'll, [00:39:00] it'll be interesting how  Sarah: it plays out for the next. Yeah. I thought I'd bring it up and, you know, because these, yeah. These examples are, are real and we're like, how do we do this? And it's basically just like, well, you, you try and, and then you figure out, okay, this work, that didn't work. How do I improve it now? Right. But obviously  Janene: it could also be that. I mean, cuz they are. They are, I would guess the same, but different , which is so, so specific Janine in that, you know, one is a group, two of them are group program, and one is individual. So having it in this tiered structure, you know, it's. If you had say a VIP option, that was part of the group, it was really a VIP experience of the group, as opposed to a straight up one to one package, then you might see different results. Right, right. Yeah.  Sarah: Yeah. Again, what, what this tells me that is that pricing.[00:40:00]  It's not just about a number that you put on the thing it's also  Janene: about your offering, right? Offering pricing,  Sarah: same, same thing. Really. It's like, well, how much value are you going to put into that price? And, and I think that's kind of what went wrong the last few years. And that's why I, I kind of attack some of these pricing strategies where they use these psychology hacks to, you know, sell a program for a hundred thousand and that, and the actual value. It's just very questionable often. And, and so that's why, what we need to understand is like, well, what is the value that people actually get out  Janene: from that offer? Right. Well, I guess, you know, if, if the business is, you know, half a million dollar business and they're looking to grow to be a million dollar business than investing a hundred thousand dollars to grow your business to a million is, is a reasonable. Investment to expect to make, right? Yeah, of course. But if you're a [00:41:00] $80,000 business and you are investing a hundred thousand to try and get to  Sarah: 200,000, then you  Janene: know, it's, you can, the pace be made probably would most people buy into it? Probably not. Right? Yeah. So it's, it's all contextual and this is why. I cannot emphasize enough when it comes to pricing. You always, always, always have to go back to who are you targeting? Mm. Yeah, because if you're targeting businesses that are $80,000 businesses looking to get to 200, then a hundred thousand dollars offer or Frank offer is probably. Suitable for that target group. Yeah. That's true. And you can really make life difficult for you if you try to create, if you create an offer and then try to force that offer on the wrong target group, right? Yeah. And let's face it. Most businesses start with, this is what I offer. Now. Let me figure out who I [00:42:00] can sell it to . Yeah. As opposed to starting with, I wanna do something for this group of people, with what I have, let me figure out how I can best serve. Sarah: So it feels like there's like two big problems. Either you price too low because you have all this baggage or you grew up in a culture where the lowest price is the best idea or you price too high to the wrong target audience. And I'm sure there's a ton, tons of other problems, but these are kind of the two that stand out from our conversation. Janene: Would you agree with that? Well, yeah. I mean, it's much, if you. Regardless of whether or not, you know what you're no, let me, let me think about how I wanna say this. So. Probability that you will over under price is relatively high. The more you understand about pricing, the more you can reduce that likelihood, right? Yeah. Of being under overpriced doesn't mean it doesn't happen, but even, even if, and here's another interesting part of the [00:43:00] psychology. So even if your price is a little bit high, Yeah. If you're really good at communicating the value, you'll sell it anyhow. Yeah. No. Now you don't want it to be icky sales, but let's say I, you always use this example. So let me just use it again. There are two lemonade stands. You're walking down the street, you run across two lemonade stands. One says lemonade, 25 cents. The other says lemonade, 50 cents. Which one do you buy? okay. In most parts of the world, you might buy one from each kid. If they're two cute little kids selling lemonade, and just give the other one, a 25 cent tip, call it a day. But what if the one that is 50 cents also says clean water included? Hmm. Yeah. And that's the marketing  Sarah: piece. ,  Janene: that's the pricing psychology piece from the communication standpoint. Yeah. That child is communicating the value of what they deliver better. Now it may be that they are brother and sister [00:44:00] and mom is in the kitchen making the lemonade, but because one of them communicated the value differently. People are more willing to pay the 50 cents. Right. And let's say you're in a country where clean water isn't assumed. Then they have an even bigger advantage. So the better that you can communicate the value of your offer. To some degree, not big, not on a big scale, but to some degree, the more wiggle room you have in terms of, you know, O overpricing let's say yeah. Over underpricing. And that's exactly  Sarah: why. And what we said at the beginning, it's not just about the, the number. In fact, the number you can change it, however you want almost with, with boundaries, but it's about communicating that value. That's absolutely so key.  Janene: And I was saying most people struggle. To really understand. I see this in my clients all the time. This is where they struggle the most. When we get to the value [00:45:00] piece, consistently, I mean, there are struggles in different areas, but there's something about that. That attaching a number. Cuz when we do the value work, we don't just talk about benefits. Benefits are not value. It's what people get from those benefits that creates value. And you need to be able to understand the benefits so that you can understand how those create value and then quantify that value mm-hmm . And when it comes to quantifying value and know, it makes people feel really uncomfortable. but it's hard because  Sarah: again, your worth, your worst kind of gets  Janene: in there. It's like, really? Yeah. And they're like, well, what if you know, what if. I can't guarantee it. I'm like, I'm not asking you to guarantee it. I'm asking you to tell a story about the value that people can get. Mm-hmm you can choose to share that with clients or not. It's up to you, but if you don't understand what it is, [00:46:00] then how can you believe in any price that you put out there? Yeah. Yeah. You can't. Mm. And if you don't this ,  Sarah: I, I look at the hour and I'm like, oh no, we have to wrap up. But I'm so glad we brought up the, the value pricing. Cause that was kind of in the questions I, I had prepared and we just kind of jumped over it. But the, yeah, this idea of pricing for value and not like your Dutch  Janene: client just for time  Sarah: exchanged or, you know, let me get the cheapest offer out there so that I get the most clients. It is so important and I think it cannot be repeated enough and, and you're right. It's, it's difficult. I mean, it's,  Janene: you have to believe in the value that you bring. Yeah. Yeah. And if you don't look at it and, and put number to it, Then you'll really struggle to believe in it. And like I said, if you don't, they won't there's always a few gem clients out there who believe in spite that you [00:47:00] don't , but those, you know, those are, are often few and far between and the best thing for you and for your clients is that you understand and believe in the value that you bring. Sarah: Ah, this has been so good. Thanks so much, Janine. This you're welcome has been really valuable. I wish we could. Maybe we will do a second round round. hard to, yeah. But do you share with our listeners where they can find out more about you and how you work with clients and, and all of that? Yeah.  Janene: I encourage people to head on over to the pricing lady.com. Very easy to remember. I have a podcast you'll find some great Information on there as well and regular guests and also solo cast episodes, which are a little bit more instructional. And of course, if you'd like to book a call, you can find that there as well.  Sarah: Wonderful. And I have one last question and that is what are you grateful for today or this  Janene: week? This one? Yep. I'm grateful for opportunities like this. I [00:48:00] really enjoy sharing this topic with people and, and helping people to think differently about it so that they can gain momentum towards having a more sustainably profitable business. So thank you very much, Sarah. Thanks for everyone for listening. Thank  Sarah: you, Janine. Take  Janene: care.[00:49:00] [00:50:00] [00:51:00] [00:52:00] 

In this special edition episode, I speak with Jason Olson, Founder and CEO of IMAGE Studios. Without fanfare, we jumped right into the nitty gritty success story that is now a mature brand with more than 100 units purchased, and over 50 open or under construction.    Year over year, including the last 2 during the pandemic, IMAGE has delivered on their promises of franchisee support, unit growth and profitability.  As a brand, Jason is building a value proposition for future franchisees that is the Triple Win: no labor issues unending consumer demand no threats from economic, pandemic, or Amazon attacks.

Register for TWLX here: https://rbp.secondnature.com/twlx2022  What if a resident's credit score doesn't matter nearly as much as you think? What if you could actually increase profit by creating “shared housing”? And what if you were helping to create affordable housing in the process? In this episode, we're joined by Atticus Leblanc, the founder of PadSplit. Atticus has been an affordable housing advocate and investor since 2008 when he began acquiring distressed single-family homes in Southwest Atlanta. He founded PadSplit in 2017 based on the concept that shared housing in a single-family setting could provide attractive, accountable, & affordable housing without the need for public subsidy. Listen as Atticus talks about this innovative new concept in SFR and answers your questions in this Triple Win LIVE recording.      Learn more about PadSplit here: https://www.padsplit.com/ Got questions? Email us at triplewin@secondnature.com To see what other professional property managers are doing in your area, schedule a call at https://rbp.secondnature.com/triplewin Join our private Facebook group just for professional property managers at https://bit.ly/3jezcLp Stay up to date on events and resources at https://bit.ly/rbp-home Be sure to follow the Triple Win Property Management podcast by Second Nature and never miss an episode!   Hosted by Andrew Smallwood and Laura Mac  Featuring Atticus LeBlanc Produced by Andrew Smallwood, Laura Mac, and Carol Housel Edited by Carol Housel and Isaac Balachandran

Did you miss out on the NRHC conference? In this episode, Thad and Andrew recap just as the National Rental Home Council (NRHC) conference wraps up. They share insights about what's going on in the market, critical trends and KPIs, and discuss how to change the narrative about rising home prices. Learn why Thad feels inspired and excited by the SFR industry as they take questions from the audience.  Got questions? Email us at triplewin@secondnature.com To see what other professional property managers are doing in your area, schedule a call at https://rbp.secondnature.com/triplewin Join our private Facebook group just for professional property managers at https://bit.ly/3jezcLp Stay up to date on events and resources at https://bit.ly/rbp-home Be sure to follow the Triple Win Property Management podcast by Second Nature and never miss an episode! Hosted by Andrew Smallwood and Laura Mac  Featuring Thad Tarkington Produced by Andrew Smallwood, Laura Mac, and Carol Housel Edited by Carol Housel and Isaac Balachandran

Win $10,000 cash toward a legendary team experience! Learn more and enter here: https://rbp.secondnature.com/rbpwizard The future success of your property management company hinges on the ability to grow in a sustainable and profitable way, but how do you actually do it?  In this triple Win LIVE recording, Michael Krause about growing Atrium Management Company from 200 to 3,000+ doors. Michael shares openly and honestly about mistakes made along the way, what it really takes to build a winning team culture, ​how to thoughtfully differentiate by building relationships, and why it's important to learn from other peoples' experiences. While he may have started out as a maintenance technician, he and his partner Adam are now focused on building a team of great leaders and team members to help Atrium Management Company become the best property management company in the state of Florida.  Got questions? Email us at triplewin@secondnature.com To see what other professional property managers are doing in your area, schedule a call at https://rbp.secondnature.com/triplewin Join our private Facebook just for professional property managers at https://bit.ly/3jezcLp Stay up to date on events and resources at https://bit.ly/rbp-home Be sure to follow the Triple Win Property Management podcast by Second Nature and never miss an episode! Hosted by Andrew Smallwood and Laura Mac  Featuring Michael Krause Produced by Andrew Smallwood, Laura Mac, and Carol Housel Edited by Isaac Balachandran

In the interview, Melissa Gopnik, SVP at Commonwealth, explains how inclusive product design is a triple win: For Fintech and financial services providers that can access a broader market For consumers who can access financial products that suit them better For society, as a way to increase financial inclusion Listen on your favourite podcast player https://pod.link/the-fintech-files Download the guide: Actionable Insights for Inclusive Product Design https://hubs.li/Q019CrkM0 We discuss design principles, such as agency, aspirations The business opportunity embedded design How startups can get started and what are the requirements and costs The Fintech opportunity And more... ABOUT MELISSA GOPNIK Melissa leads the Innovation Lab at Commonwealth, where she and her team work directly with financially vulnerable consumers and translate the insights from their research into innovations that serve to close the race and gender wealth gap. ABOUT COMMONWEALTH Commonwealth is a national nonprofit building financial security and opportunity for financially vulnerable people through innovation and partnerships. Our vision is to make it possible for all people to build wealth.

Unlocking the key to a Win-Win creates the opportunity for a Triple-Win. Be Magnificent.

How can you effectively grow your Property Management Company if you're already overworked, short-handed, and doing everything possible just to stay afloat?  In this episode, Andrew and Thad are joined by Kevin Hommel as he shares his personal insights on leading finance and operations at a C-suite level and​ growing his PMC to 7000+! Listen as he answers YOUR property management questions about culture, finance, efficiency, employee retention, and all things operations.  We hope you enjoy this recording of our Triple Win LIVE event! Got questions? Email us at triplewin@secondnature.com To see what other professional property managers are doing in your area, schedule a call at https://rbp.secondnature.com/triplewin Join our private Facebook just for professional property managers at https://bit.ly/3jezcLp Stay up to date on events and resources at https://bit.ly/rbp-home Be sure to follow the Triple Win Property Management podcast by Second Nature and never miss an episode! Hosted by Andrew Smallwood and Laura Mac  Featuring Kevin Hommel and Thad Tarkington Produced by Andrew Smallwood, Laura Mac, and Carol Housel Edited by Isaac Balachandran

What's your Niche? Where does your Property Management company truly fit? The riches are in the niches. During this Triple Win LIVE recording, we talk to Bob Preston, CEO of North County Property Group, CRMC. Throughout the last 20 years, he's discovered the best way to differentiate his PMC.  Hear how Bob Preston and team decided they weren't for everyone and niched down on... asset type investor profile resident profile And instead of shrinking their business, they have $550+ monthly revenue per home, expanded their services to include in-home maintenance, and have had zero evictions. We hope you enjoy this recording of our latest Triple Win LIVE! You can catch Bob's podcast, Property Management Brainstorm, here: https://apple.co/3uf6S1P Got questions? Email us at triplewin@secondnature.com To see what other professional property managers are doing in your area, schedule a call at https://rbp.secondnature.com/triplewin Join our private Facebook just for professional property managers at https://bit.ly/3jezcLp Stay up to date on events and resources at https://bit.ly/rbp-home Be sure to follow the Triple Win Property Management podcast by Second Nature and never miss an episode! Hosted by Andrew Smallwood and Laura Mac  Featuring Bob Preston Produced by Andrew Smallwood, Laura Mac, and Carol Housel Edited by Isaac Balachandran

​How many PMCs do you know that manage 4,300 SFRs in just one market? Gregg Cohen, Co-Founder of JWB Real Estate Companies, is a triple win-driven property manager who does things DIFFERENTLY. Gregg and JWB has a podcast, a 3,500 person Facebook group, they don't use PM accounting software, they collect and payout over 99% of rent to investors, and about 47 other unconventional results and processes that produce results. Listen as Gregg shares lessons he's learned along the way, and  Learn more about Gregg and JWB at jwbpropertymanagement.com Listen to Gregg Cohen's podcast, Not Your Average Investor,  Got questions? Email us at triplewin@secondnature.com To see what other professional property managers are doing in your area, schedule a call at rbp.secondnature.com/triplewin Join our private Facebook group just for professional property managers.  Be sure to follow the Triple Win Property Management podcast by Second Nature and never miss an episode! Hosted by Andrew Smallwood and Laura Mac  Featuring Gregg Cohen  Produced by Andrew Smallwood, Laura Mac, and Carol Housel Edited by Isaac Balachandran

In this Triple Win LIVE, Todd Ortscheid, CEO of Revolution Rental Management, talks with Second Nature's Bob Hansen and Laura Mac. Listen to the way Todd breaks down security deposit alternatives and why a professional property manager should consider moving away from traditional security deposits (hint, it's all about creating a triple win). We hope you enjoy this “lobby bar” discussion featuring your peers in the PM industry! Got questions? Email us at triplewin@secondnature.com To see what other professional property managers are doing in your area, schedule a call at https://rbp.secondnature.com/triplewin Join our private Facebook just for professional property managers at https://bit.ly/pmlx-fb Stay up to date on events and resources at https://bit.ly/rbp-home Be sure to follow the Triple Win Property Management podcast by Second Nature and never miss an episode! Hosted by Bob Hansen and Laura Mac  Featuring Todd Ortscheid  Produced by Andrew Smallwood, Laura Mac, and Carol Housel Edited by Isaac Balachandran

Let's kick off Season 2 of the Triple Win Property Management podcast! Andrew, Thad, and Laura talk about some new changes to the podcast and what to expect as we tackle the best ways to help triple win-driven property managers stack up those wins in our season premiere! Got questions? Email us at triplewin@secondnature.com Sign up for our February Triple Win LIVE events at https://lu.ma/TWL-Feb2022 To see what other professional property managers are doing book a profit map call at https://rbp.secondnature.com/triplewin Follow the conversation PMs are having about this and more at https://bit.ly/pmlx-fb Stay up to date on events and resources at https://bit.ly/rbp-home Be sure to follow The Triple Win by Second Nature and never miss an episode! Hosted by Andrew Smallwood Featuring Thad Tarkington and Laura Mac  Produced by Andrew Smallwood, Laura Mac, and Carol Housel Edited by Isaac Balachandran

What is the #1 differentiator in the growth and success of your company? In the recording of this live debate, industry leaders Todd Ortscheid and Alex Osenenko take questions from the audience as they talk about the best way to get team buy-in, getting the right people in the right seats, and why it's so important to defend your team.    Andrew Smallwood moderates as you decide the winner in these debates in our first ever The Triple Win LIVE.    To see what other professional property managers are doing book a profit map call at https://bit.ly/podcast-pmc   Follow the conversation PMs are having about this and more at https://bit.ly/pmlx-fb   Stay up to date on events and resources at https://bit.ly/rbp-home   Be sure to follow The Triple Win by Second Nature and never miss an episode!

In this episode, Andrew Smallwood asks how YOU think about property management. Do you consider it a profit-based business or is it something more? Listen as Andrew talks about what it means to build lifetime value versus treating everything like a transaction, and learn the inspiration for the saying, “what's the most I can do?” on this episode of The Triple Win podcast.   To see what other professional property managers are doing book a profit map call at https://bit.ly/podcast-pmc   Follow the conversation PMs are having about this and more at https://bit.ly/pmlx-fb   Stay up to date on events and resources at https://bit.ly/rbp-home   Be sure to follow The Triple Win by Second Nature and never miss an episode!  

We are so grateful at Second Nature for each and every one of you in the SFR industry. We hope you enjoy this special message from Andrew Smallwood, host of the Triple Win Podcast.   Follow the conversation PMs are having about this and more at https://bit.ly/pmlx-fb   Stay up to date on events and resources at https://bit.ly/rbp-home   Be sure to follow The Triple Win by Second Nature and never miss an episode!

Property managers want to create freedom and autonomy in their lives, but it can be hard because they are always on the clock and always on call.   In this PM XChange Masterclass recording, Andrew talks with the bestselling author Justin Donald to bring you his strategies and proven approach to lifestyle investing.    Entrepreneur Magazine calls Justin Donald the “Warren Buffett of Lifestyle Investing.” He's a master of low-risk cash flow investing, specializing in simplifying complex financial strategies, structuring deals, and disciplined investment systems that consistently produce profitable results. His ethos is to “create wealth without creating a job.” Listen as he shares how you can create passive wealth while you run your business and not a business that runs you!   To learn more about Justin Donald, visit his website at https://bit.ly/jdonald   To learn more about Love Justice International and how you can help, visit their website.   To see what other professional property managers are doing, book a profit map call at https://bit.ly/podcast-pmc   Follow the conversation PMs are having about this and more at https://bit.ly/pmlx-fb   Stay up to date on events and resources at https://bit.ly/rbp-home   Be sure to follow The Triple Win by Second Nature and never miss an episode!

Ancillary income is a growing trend but many property managers worry about the additional workload and pushback. In this episode, Andrew talks with an all-star panel during a 2020 IMN conference event as they cover ways how to add value through resident experience. We hope this episode helps you think big about what you can do with resident experience in the coming year.    To see what other professional property managers are doing book a profit map call at https://bit.ly/podcast-pmc   Follow the conversation PMs are having about this and more at https://bit.ly/pmlx-fb   Stay up to date on events and resources at https://bit.ly/rbp-home   Be sure to follow The Triple Win by Second Nature and never miss an episode!

The snowball effect of new innovation in prop-tech has changed the landscape of traditional property management. Resident relationships have transformed with the changing industry, but how do we continue to provide the best experience for residents and owners?  Vincent Deorio of Atlas Real Estate shares a new take on elevating the resident experience with their innovative resident programs. Listen to see how you can also make a positive impact in the lives of your residents.    To see what other professional property managers are doing book a profit map call at https://bit.ly/podcast-pmc   Follow the conversation PMs are having about this and more at https://bit.ly/pmlx-fb   Stay up to date on events and resources at https://bit.ly/rbp-home   Be sure to follow The Triple Win by Second Nature and never miss an episode!  

How can you shift the conversation with investors to be a more positive experience while also highlighting the effort and strategy that goes into your property management style?   In this recording from PMLX 2021, Deb Newell (Executive Real Estate Consultant at Real-Time Consulting Services), Bryan Jenkins (Master Property Manager, Principal Broker at AHI Properties), and Karen Jordan (Property Manager & Realtor at HBR Rental) share their experiences on how they “talk about the WHY” with their investors on a regular basis on quarterly zoom calls. Listen and gain insight into how something so simple can easily shift your professional PMC from reactive to proactive.    To see what other professional property managers are doing book a profit map call at https://bit.ly/podcast-pmc   Follow the conversation PMs are having about this and more at https://bit.ly/pmlx-fb   Stay up to date on events and resources at https://bit.ly/rbp-home   Be sure to follow The Triple Win by Second Nature and never miss an episode!

With all the talk of new tech and innovation in the professional property management world, it can feel a little overwhelming. With so much changing at such a rapid pace, you might be wondering where best to focus your efforts in order to achieve the greatest results. In this recording from PMLX 2021, Thad Tarkington, CEO and Co-Founder of Second Nature, and host Andrew Smallwood talk about The Future of Resident Experience. Listen as they share some exciting visions they have of the future of professional SFR property management and why the word “experience” is so intentional when creating a triple win.    To see what other professional property managers are doing book a profit map call at https://bit.ly/podcast-pmc Follow the conversation PMs are having about this and more at https://bit.ly/pmlx-fb  Stay up to date on events and resources at https://bit.ly/rbp-home Be sure to follow The Triple Win by Second Nature and never miss an episode!

“I don't think there's anything more meaningful than trying to mitigate climate change.” Kate Gaertner is a Corporate Sustainability Consultant who works with name brands, like Nike and L'Oréal, to help reduce the impact their business practices and products create on the planet. Tangentially, Kate is helping to make the processes and manufacturing systems businesses use today more green. From her start in building a sustainable women's athletic-clothing company in Brooklyn to living abroad in the Netherlands, Kate sparked with inspiration to pursue a career that would help her change entire systems in global manufacturing through her company TripleWin Advisory. EU Extended Producer Responsibility (EPR) Laws Tier Emissions Standards Just for listeners of Trash Talking, use code TrashTalking50 for a 50% discount on a digital version of Kate's DIY Sustainability Box Set with purchase of her book "Planting a Seed." Books and box sets must be purchased directly through Kate's website. This week, we're running a giveaway on our Instagram account to win a physical copy of the DIY Sustainable Box Set so head over to our Instagram to win. -- If the content we make on the Eco-Warriors Podcast makes an impact on you, become a sponsor! Visit anchor.fm/trashtalking and click on the link to "Support This Podcast." For as little as $2.99, the cost of a cup of coffee, you can help support the stories we share and help spur more eco-warriors into action. Join the conversation on Facebook and follow us on Instagram. Support us by subscribing, reviewing, and sharing this podcast with others. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ecowarriorspodcast/support