Podcast appearances and mentions of joel erway

Struggling to find your true north? In this episode, I'm sharing a personal story about the time I almost quit entrepreneurship and made a drastic pivot in my life and business. I'll talk about how I went through an "exploring phase," nearly leaving my marketing career for something completely different—cryptocurrency—and what I learned in the process. You'll hear how I almost took a 9-to-5 job in a new industry but realized it wasn't aligned with my values or my mission. I'll explain how walking to the edge of the cliff and almost making a wrong turn was the key to refocusing and rediscovering my true purpose. If you're feeling lost, unmotivated, or unsure of your direction, tune in now to hear how exploring your compass can bring you back to center and ignite your passion for what you're truly meant to do.

Still waiting to launch your offer? That delay might be what's killing your momentum. In this episode, I dive deep into one of the biggest mindset traps entrepreneurs fall into: waiting too long to launch. I share what I've seen firsthand while working with multiple clients—some of whom made their first sales within 48 hours—and why quick action is the key to catching momentum in business. You'll learn why spotting a winning offer isn't about research or overthinking—it's about getting in the water and testing. I break down how you can validate your idea fast, with less than $100 in ad spend, and how fear of judgment might be the real thing holding you back. If you've been sitting on an offer, waiting for the perfect moment—this is your wake-up call. Because the only way to truly fail… is by hiding. Whether you're a marketer, coach, or startup founder, this episode will push you to hit publish, test quickly, and stop letting perfectionism stall your progress. Tune in and learn how to ride the wave of momentum—before it passes you by.

Struggling to gain traction with your offer? In this episode, Joel breaks down the biggest mistake entrepreneurs make: getting too attached to their product instead of focusing on finding a starving market. He shares powerful stories from his clients who shifted to high-demand audiences and saw explosive results—like going from 2–3 sales a day to 30+ sales instantly. You'll learn why serving a starving market is the key to momentum and why trying to sell a product that no one wants is a recipe for burnout. Joel also dives into his Offer Validation Framework and how you can pre-sell your product to gauge market demand without creating it first. If you're tired of feeling stuck and want to make sales feel effortless, tune in now to discover how choosing the right market can completely transform your business!

Struggling to make your next million? In this episode, I'm sharing why your next million starts with testing. I'll break down how real entrepreneurs succeed—not by falling in love with their products but by finding starving markets desperate for a solution. You'll hear about my biggest mistake as an entrepreneur: ignoring a data-driven opportunity that could have made me millions, simply because I was too focused on selling to the wrong market. I'll walk you through how a simple pivot could have transformed my business and how you can avoid making the same costly mistake. If you're ready to stop pushing the boulder uphill and start finding the right pockets of demand, this episode is for you. Tune in now to discover how testing and adapting to market signals can take your business to the next level!

Finding it hard to get traction with your offer? In this episode, I'm sharing the secret to making sales feel effortless—finding a starving market. I'll tell you about one of my private clients who went from barely squeezing out a few sales a day to making 25+ sales daily just by shifting to the right market. You'll hear how he used my Offer Validation Framework to test and pivot quickly—even pre-selling his product before it was fully developed. I'll also explain why sticking to a crowded, competitive market can hold you back and how identifying a hungry audience can completely transform your results. If you're tired of struggling to scale and want to learn how to make your offer irresistible, tune in now!

In this episode of Experts Unleashed, Joel Erway welcomes Mike Mark, a mastermind behind building over 1000 sales teams. They discuss changes in paid advertising and dive into topics such as optimizing sales funnels, running effective VSL-style funnels, and using setters effectively. Mike shares his experience from the early days of building sales teams to today's dynamic digital environment, providing valuable insights on handling different types of advertising challenges. Expect to learn about the rise of social media's impact on customer engagement, the evolution of the sales process, and practical tips for improving your ad spend and sales management.  

In this episode of The Joel Erway Show, I dive into the critical role of education awareness in building effective marketing funnels. I share my approach to choosing the right funnel type, using my own experience launching a new case study funnel for my consultancy. You'll also hear insights from the marketing funnels I've built for my software, Inspired, and why tailoring strategies for different customer avatars is key. I break down how to determine the level of education your customers need to make informed decisions and offer practical guidelines for selecting the right funnel approach. This episode is packed with actionable advice to help you create targeted marketing campaigns that serve both immediate and long-term customer needs.  

In this episode, Joel Erway and Josh Thomas delve into effective strategies for using podcasts as a lead generation tool through the concept of anchor offers. They stress the importance of being vocal about your services and not waiting for opportunities to come to you. The discussion covers the power of crafting compelling offers that are hard to ignore, and how Joel and Josh have successfully used each other's methodologies to generate interest and partnerships. They outline the structure of a conversion podcast, emphasizing the critical components of a powerful offer and the importance of building genuine relationships with guests. With practical tips and real-life examples, this episode serves as a comprehensive guide to leveraging podcasts for business growth.  

In a recent episode of the Seven Figure Agency Podcast, Josh Nelson interviewed webinar expert Joel Erway. They discussed AI's future in copywriting and the evolving role of webinars. Known as "The Webinar Guy," Joel helps agencies leverage webinars to scale their businesses effectively. Now, he's revolutionizing ad and landing page creation through [...] The post How Joel Erway Uses AI to Automate Ad Creatives & Supercharge Webinars appeared first on Seven Figure Agency.

Joel Erway has many unique skills sets but one of the best - Is his ability to frame a blue ocean message and earn income by selling the power of a unique offer. A message so clear, so concise.... everyone gets it. Joel is the godfather of The Power Offer. I sat down with Joel and picked his brain about the entrepreneurial mindset, making money online, standing out in a sea of sameness, the power of AI in your marketing and so much more. I could've kept listening to Joel for hours. You'll feel the same way after hearing all the awesome sauce of our interview.

Reframing Content Marketing and social media is something I have to do occasionally.Otherwise, I'd probably lose my mind a bit.My challenge is that I enjoy doing it, but it can also feel like a chore.Before we get into that, let's do a quick catch-up.This is the first episode of September, and I can't believe we're down to only four months left in 2023. I've been back in California for eight months now, but it still feels a bit like I just got here.This past weekend was Labor Day weekend in the States, and it actually felt like fall! Since I spent the last two fall seasons in Costa Rica, I'm going to soak up every bit of the “fall feels” that I can.And that's with a trip to Costa Rica for almost a month (and I've got another one planned for January… woohoo!).It was a rainy, cool weekend; I enjoyed some pumpkin spice coffee and scents (candles & plugins, what can I say) and made sure to take some downtime to simply enjoy the moment.That was a little fall teaser as the sun is back (which I also love), and it will progressively be getting warmer again, but it doesn't look like we have any heat waves in the near future (working back up to the low 80s).One thing I did for myself this weekend was spend a good chunk of time going through some training I've invested in.It was Laurel Portié's $7 FB Ad Strategy program (I literally cannot believe the value of this…), and then I picked up Joel Erway's “Power Offer Workshop” (which is only $27)- which was recommended by Laurel in her program.I probably spent five hours on Sunday going through the training and taking notes (I retain things much better when I write them down). I had a couple of major takeaways from the training I've gone through that inspired this episode.First, Laurel Portié is a breath of fresh air.The woman is incredibly smart; she's extremely generous with her time and knowledge, and she's made me think of advertising in a whole new light.Not many ad people talk about driving traffic to content for validation (Amanda Bond does as well), so when she started referring to Power Content, I was super intrigued.Subscribe to “the SPARK” for Weekly strategies & inspirationLet's look at Reframing Content Marketing firstI have always been a huge fan of content marketing.It took me a while to find my groove (the podcast really shifted everything for me), but once I did, I fell in love with the process and mastery.It's changed a lot over the years and will continue to with AI, but I'm here for all of it.In a conversation with my friend, Jason Resnick, last week, I told him how frustrated I get...

So In this episode of Interviews with Entrepreneurs Show, we're Interviewing Troy Ericson. Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician and former college baseball player. Troy Ericson's SOCIAL MEDIA: Facebook: https://web.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ FOLLOW RJ SOCIAL MEDIA: Facebook: ⁠⁠https://www.facebook.com/therjahmed⁠⁠ FB Group: ⁠⁠https://www.facebook.com/groups/AMHOE⁠⁠ Instagram: ⁠⁠https://www.instagram.com/itsrjahmed⁠⁠ Get My Free Script that used to Interview Over a Billion $ worth of Entrepreneurs: ⁠⁠https://www.billiondollarscript.com⁠

Joshua Gavin is known as “The Offer Kid” and the founder of Ad Free Funnels.  He was in our HTC program back in the day, and has a very unique skillset. I wanted to bring him on to share how he discovered Power Offers and how he used that to get to where he is today.  Josh developed a funnel agency in 2020, transitioning from local business marketing to working with coaches and consultants. One of his VSL clients asked him to “build him a Mini Webinar like Joel Erway does.” Josh had no idea what a Mini Webinar was, much less knew about this guy Joel Erway…but he didn't tell this to his client, and got to work on his research. He learned about Mini Webinars and Power Offers on the job, and it instantly clicked. While it seemed like everyone else was doing long-form sales processes, Josh figured that selling outcomes through short-form Mini Webinars could be the next big thing. He went all-in on Mini Webinars and Power Offers, and is still going strong today. Obviously, I swear by Power Offers. But if you need some more convincing, this episode will get you there.   You'll Discover What makes Power Offers stand out from other sales processes? [6:40] How to determine whether to use a Power Offer and who should be using it [8:33] Which Power Offers hit, and which ones might miss the mark [10:35] Don't get too caught up in guarantees [12:50] An unexpected demand trigger that worked for Josh [19:10] ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

Thanks for tuning in!Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, which has generated over $100,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is a musician and former college baseball player living in Tampa, Florida.Connect with Troy:https://www.instagram.com/yosoytroy/https://www.facebook.com/troyallenericsonhttps://www.troyericson.comGo out and take action from what you heard, share this with somebody, and continue to elevate your life and business! ❤️Want to outsource your audio and video production to a professional and qualified team? ---> LET'S CHAT

Improving Email Deliverability Troy Ericson, Email Paramedic   – The Sharkpreneur podcast with Seth Greene Episode 904 Troy Ericson Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida.   Listen to this informative Sharkpreneur episode with Troy about how to improve email deliverability. Here are some of the beneficial topics covered on this week's show: - How reinventing yourself is not the end of the world – good things can happen. - Why it's important to make sure the prospects you're reaching out to are receiving your emails. - How doing good things for people will lead to good things for you and your business. - Why doing good work for good people will lead to more good business. - How building your community and being a part of it is important for any business owner.   Connect with Troy: Guest Contact Info Twitter @troy_ericson Instagram @yosoytroy Facebook facebook.com/troyallenericson LinkedIn Linkedin.com/in/troyericson   Links Mentioned: copywriting.org EmailDeliverability.com EmailListManagment.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Get FREE Sales Leadership Resources at go.transformedsales.com/podHighlights[00:56] - From college baseball player in 2018 to become the number 20 copywriter in the world.[06:36] - How he was able to get rid of mental blocks and become the entrepreneur that he is today.[11:41] - Translating focus and diligence into great results for clients.[13:42] - The importance of realizing when there is a problem in your business and finding the best person to solve it.[15:08] - Your Owned Media: The value of a good email list.[20:21] - Growing your sales consistently by selling less and serving more.[22:22] - Tips for starting, growing, and sustaining an email list.In this episode of the Transformed Sales Podcast, I interviewed Troy Ericson, the owner of Email Paramedic, the leading email list management agency that has generated over $50,000,000 for its clients since 2019 by improving email copy and deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida.Email is the new junk mail. Our inboxes are flooded with so many sales emails and pitches, no one wants to open anything anymore. This presents a massive hurdle for entrepreneurs who want to build a healthy list and use it to communicate directly with customers and fans. Troy and I will dive deep into that and he will share strategies to get traction on your email list and how he has grown his business. His insights will be very valuable to you as you work on improving your sales. Tune in for more!Quotes“Even if you don't have an opt-in page you can still have people like message you their email address or something” - Troy Ericson“You can have all these good ideas in your head but if you don't have a real audience, no matter how small it is, it's holding you back” - Troy EricsonLearn More About Troy Ericson in the Links Below:LinkedIn - https://www.linkedin.com/in/troyericson/Facebook - https://www.facebook.com/troyallenericsonInstagram - https://www.instagram.com/yosoytroy/Website - https://www.troyericson.com/Connect with Wesleyne:Wesleyne's Website - https://transformedsales.com/Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/Wesleyne on Facebook - https://web.facebook.com/wesleynegreerWesleyne on Twitter - https://twitter.com/wesleynegreerEmail Her at wesleyne@transformedsales.com

Do you have an irresistible offer that generates leads? What if you had a pipeline full of qualified leads? Webinars can help you get the attention of your ideal prospects. They are a great tool to attract clients and offer value. However, there's a possibility you end up over-educating your audience unless it's done right. Today's guest built a career in webinar coaching and designing high-ticket offers to generate sales. It took him years to identify how he was failing to attract the qualified leads he needed to maximize his sales. But now he shares his script for creating a power offer that will get you tons of sales-qualified leads. Joel Erway is the founder of The Webinar Agency, which helps clients build high-converting sales presentations and webinars. They primarily work with thought leaders, coaches, and consultants, including Russell Brunson, Mike Dillard, and many more. He is also the author of High Ticket Courses and the host of two podcasts: Sold with Webinars and Experts Unleashed. Joel shares how he discovered his marketing was missing a potential pool of clients who had the right urgency and wanted to buy and how he used power offers and mini webinars to harness that potential to great success. In this interview, we'll discuss: Why your agency needs to add mini webinars. Marketing-qualified leads vs Sales-qualified leads. Creating an irresistible power offer to generate more leads.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out Verblio.com/smartagency and get 50% off your first month of content creation. Our team loves using Verblio because of the ease of their process and their large pool of crowd-sourced writers. Podcast Takeover!! Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and bringing a new perspective to the show. Why Your Agency Needs to Add Mini Webinars Joel, the webinar guy, had a bit of a revelation after struggling with getting paid traffic to work for his business. He realized that relying solely on giving out free value to eventually turn into sales wasn't working for him. He wanted to flip that model on its head and make some changes to his process. After doing some research and attending various events, Joel finally stumbled upon a book called How to Create an Irresistible Offer. This book helped him understand what he was doing wrong and how he could fix it. He realized that his long-form webinars of one or two hours were only generating marketing-qualified leads, which weren't enough to convert into sales. He needed to focus on sales-qualified leads to see a significant impact on his business. Differentiating Marketing Qualified Leads vs Sales Qualified Leads To differentiate between marketing-qualified leads and sales-qualified leads, Joel explained this. The former is interested in the topic but not necessarily ready to buy. The latter is in the market, likes the process, and recognizes the problem they need to solve. The challenge for Joel was how to accelerate the process and move more marketing-qualified leads to sales-qualified leads. He found that publishing offer-driven content was the key to getting a lower cost per acquisition. So, he decided to expand his offers to include mini webinars instead of only doing long-form ones. This change helped him generate more sales-qualified leads and ultimately increased his conversions. It was a game-changer for his business, and he became a thought leader in the webinar space.   Creating the Power Offer as a Way to Attract the Right Leads According to Joel, the key to getting more clients is by making power offers instead of constantly marketing yourself. A power offer is a short but compelling statement that offers a solution to a problem your audience is facing. It's all about getting your potential clients to think and engage with the idea you're presenting. If it's good enough, you might even get some hand raisers. Once you have your power offer, the next step is to create a three-step funnel. That will guide your leads from making a promise to closing the sale. The funnel includes a power offer ad, a landing page, and a mini webinar. Power offer ad. This is your sales-qualified offer containing the promise you make on how you can help potential clients get results while avoiding certain hurdles. Landing page. Clicking on that power offer ad will lead them to a landing page with sales-qualified lead messaging. The messaging here will be very similar to the first step, something like “We're looking for clients who need help with this. If you're interested, apply here”. Mini webinar. The mini webinar will contain more detailed information on how you're planning to fulfill the promise. Once they watch the mini webinar, they should be ready to fill out an application and book a call. Who is the Power Offer for? So who's the right candidate for a power offer? It's less about where they are in their business and more about their commitment to entrepreneurship. If they're fully committed and have a course they want to sell or an idea they want to pursue then they're the perfect fit for this offer. Now, it's important to keep in mind that not every power offer will work. Sometimes, you need to be open to pivoting your offer until you find one that resonates with your audience. And most importantly, don't give up! Even if you have to try 60 different versions of your power offer, keep at it until you find the one that works. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Email is the new junk mail - our inboxes are flooded with so many sales emails and pitches, no one wants to open anything anymore. This presents a massive hurdle for entrepreneurs who want to build a healthy list and use it to communicate directly with customers and fans. Email has become a struggle, not because of the channel itself but because we treat it differently to social media, which we shouldn't.  As business owners, how do we send out the kinds of emails people want to open, read and engage with? In this episode, I'm joined by Email Deliverability Expert and founder of Email Paramedic, Troy Ericson. He shares strategies to get traction on your email list and how he has grown his business.  Three Things You'll Learn In This Episode  How to improve your email deliverability What steps can you take to make your emails stand out?  Stop treating email like email Most entrepreneurs are authentic on social media but super formal on email. Why is this the wrong approach?  Grow by solving a problem Troy 10x'd his business in a short time. What strategies does he use to connect with potential clients?     Guest Bio Troy Ericson is the #20 Copywriter in the World & one of the top Email Deliverability Experts who has generated over $50MM since 2019. He is the owner of Copywriting.org, EmailDeliverability.com, MailGenius.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more.   For more information, head to https://faqemail.com and opt in. You can also find Troy on Facebook.   

Troy Ericson is the owner of Email Paramedic, an Email Investment Firm that has generated over $50,000,000 for their clients since 2019 by improving email copy, automation, & deliverability – the 3 key pieces of Email List Management. Troy has served clients like Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Alex Cattoni, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy & his team are based in St. Petersburg, FL. In his free time he enjoys lifting, baseball, and Metallica concerts --- Send in a voice message: https://anchor.fm/yourpodcaster/message Support this podcast: https://anchor.fm/yourpodcaster/support

Welcome once again to The Million Dollar Relationships podcasts. In this episode, our host Kevin Thompson invites Solopreneur Joel Erway to the show to share how he helps experts semi-retire with million-dollar offers through high ticket offers, marketing and selling through Infocasts, power offers, and mini webinars.   He also talks about his experience learning Todd Brown's methodology live which gave him clarity on his hunches and allowed him to revamp his methodologies. His success story includes taking his cost per lead from $450 to $40, making two $25,000 sales within 48 hours by targeting a more specific audience with a shorter sales funnel and helping hundreds of clients develop their own power offer.   He explores the concept of the Promise Awareness Spectrum which is essentially a way to understand how competitive a market is. He then goes on to discuss the Power Offer framework which is a one-sentence question that can be used to create successful offers in any type of market.   This episode is sure to inspire entrepreneurs to focus on creating meaningful and profitable relationships.   [00:00 - 09:18] Semi-Retiring: Achieving Financial Freedom Joel Erway and his business help experts semi-retire with million-dollar offers by developing high ticket offers and marketing and selling them through infocasts, power offers, and mini webinars. Their ideal clients are people in the B2C space with high ticket offers or offer that can be high ticket, currently focusing on startup programs, Amazon, Kindle, and crypto offers. They have been doing this business since 2014. Joel's business focus is to help clients hit their financial freedom number with the fewest number of clients possible   [09:18 - 13:20] The Power of the Promise Awareness Spectrum Joel shares the story of how Todd Brown changed the way he started to do marketing. Joel learned from Todd about the Promise Awareness Spectrum, which is a framework that describes five stages that any offer goes through and helps paint clarity on the marketplace and how the offer is perceived in the market. He explains that on one end of the spectrum, you have a red ocean market with a lot of competition, making it hard to break through with your offer. Joel points out that on the other end of the spectrum, you have a blue ocean market where there is little competition, making it easier to make direct promises with your offer. Joel notes that understanding the Promise Awareness Spectrum has reshaped his approach to marketing and sales, and allowed him to be direct with his promises.    [13:20 - 17:50] Break Through the Competition The power offer framework is a one-sentence question, designed to quickly and directly connect with the target audience. Joel used the power offer to sell webinar creation services and was able to reduce his cost per lead by 90%. The key to the success of the power offer was understanding the Promise Awareness Spectrum, which helped Joel to target people who already knew they wanted a webinar but did not have the time to create one. The power offer is more effective for targeting people who are already aware of the need for a product/service and do not require extensive education in order to convert. Joel has used the power offer framework to help hundreds of people develop their own power offers for various products and services.    [17:50 - 20:38] Closing Statements Follow Joel on Instagram and LinkedIn and check out his website at https://www.joelerway.com/ Final words   Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher   Tweetable Quotes   “Understanding the Promise Awareness Spectrum really reshaped the way that I approach marketing, the way that I approached sales and it gave me permission to just be direct with my promises”. – Joel Erway    

This week's guest is with Troy Ericson who is the owner of Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Value bombs from this weeks episode Learn about the false perceptions of building an email list What's most important when it comes to email copy   Why build an email list What's the fastest way to build an email list One tactic to reignite your email list  ABOUT THE GUEST Facebook: https://www.facebook.com/troyallenericson Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Website: https://www.troyericson.com YouTube: https://www.youtube.com/c/TroyEricson Host Follow Adam on LinkedIn: https://www.linkedin.com/in/adamistrong FREE BOOK GIVEAWAY: Get your copy of the best selling book 'Play the game' all you have to do is leave a review on Apple or Spotify, email me with a screenshot and send me your mailing address to hello@adamstrong.net (UK ONLY) For those outside the UK, will send you the digital version direct to your inbox. Looking for accountability or to be part of an accountability group, apply to the game changers inner circle (limited spaces) click here: https://hello618661.typeform.com/to/YthuhGbc Get the latest tips, tactics and business strategies via telegram, click here to join: https://t.me/adam_strong_official

Troy Ericson is the owner of Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. 00:00 - 00:15 “Just go and push that button!” 00:16 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast 00:36 – 01:39 Troy's Bio 01:40 - 09:27 Marketing Essentials Moment: Driving traffic to your landing pages 09:28 - 10:13 Welcome to the show Troy! 10:14 - 15:02 From a failed baseball career to a multiple six figures business 15:03 - 19:25 How to make sure your email is going to end up on your client's main box 19:26 - 22:01 Building a reading relationship with people 22:02 - 26:03 Success story 26:04 - 28:35 Getting verified on email 28:36 - 30:46 Tips on how to avoid authentication issues 30:47 - 31:17 Schedule Once. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds. 31:18 - 36:43 Getting involved in the community builds a network 36:44 - 39:36 Tools to help on your active campaign 39:37 - 41:11 Troy drops some valuable bits of advice 41:12 - 43:00 How to reach out to Troy 43:01 - 44:10 Give us a review! Enjoy your Marketing journey! 44:11 - 44:56 Join The Marketing Expedition Community today! #emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding #ecommerce #smallbusiness #emailmarketingstrategy

On this episode of The CEO Story, we have Troy Ericson, CEO of Email Paramedic.Troy Ericson is the owner of Email Paramedic, an Email Investment Firm that has generated over $50,000,000 for their clients since 2019 by improving email copy, automation, & deliverability – the 3 key pieces of Email List Management. Troy has served clients like Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Alex Cattoni, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, and hundreds moreHe was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy & his team are based in St. Petersburg, FL. In his free time, he enjoys lifting, baseball, and Metallica concerts.With weekly podcasts released, "The CEO Story" takes a deep dive into the success (and sometimes pitfalls) of being your own boss! We encourage each and every individual to candidly share their stories to help other entrepreneurs understand the highs and lows that come with the journey. As always be sure to check out more of our podcast episodes!You can find Troy atwww.leadparamedic.comTroyericson.comfaqemail.com     *Podcast Website - https://ceostory.buzzsprout.com*Website: https://www.togethercfo.com/*Facebook: https://www.facebook.com/TogetherCFO/*LinkedIn: https://www.linkedin.com/company/together-cfo*Instagram: @Togethercfo

A lot of emails are going into a void. Their destination may be the trash... or the spam folder. Or, in some situations, they may not be getting delivered at all! This, in part, has to do with the fact that many businesses don't take good care of their email lists. In this episode, we hope to help your business fix that. Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. Thank you! To receive Troy's email cheat sheet, please visit faqemail.com

Intro Agencies and clients have done a lot of online training in the past two years. During this time of agencies operating from behind their screens, Joel Erway has been helping agencies deploy webinars for their clients, regularly boosting their revenue to six figures and beyond. In this episode, Joel speaks about his expertise in the space, and why he thinks webinars are so effective in the age of online businesses. What you will learn in this episode: How to determine when a webinar is the right fit for your clients. There are two types of webinars: those for marketing-qualified leads, and those for sales-qualified leads. Learn when to deploy one versus the other. What questions an agency needs to be asking its clients to figure out which type of webinar is right for them. How interviews and “infocasts” can be an effective form of webinar, to help your audience stay engaged. Where webinars are headed over the next 1-2 years, and how you should expect them to evolve. Bio Joel is a master at helping Experts break 7-Figures without being expert marketers. People call Joel Erway “The Webinar Guy” but that's a tiny slice of his expertise. Joel's a master at crafting high-converting offers and helping Experts scale their business with High Ticket Courses. He authored the book, "High Ticket Courses" to help show Experts how to create leveraged offers to scale their business with programs valued at $2,000 or more. Between his own personal sales and his clients, he's helped generate $100+ million over the past few years. He's also a long-time podcaster and the host of Sold With Webinars and Experts Unleashed. Resources: Website: https://www.joelerway.com/ LinkedIn: https://www.linkedin.com/in/joelerway/

The Fractional CMO route is great for marketers looking to serve multiple clients at a high level with each paying $3,000-$15,000 per month. This week, Casey Stanton talks about his Wall Street Journal #1 bestseller, The Fractional CMO Method, and what you can learn from it. You'll learn about how to overcome the three biggest challenges of being a Fractional CMO: having control of your pipeline, getting your clients the results they need, and the length of your contracts.    Takeaways: The problem with being a consultant is the constant revolving door of prospecting for new clients when your contract runs out, whereas a Fractional CMO can serve as the CMO for multiple companies for extended periods, even months or years.  You have to have complete control over your pipeline. That is your key to success as a Fractional CMO. You are the only one that can get you from where you are now to your goal. Many consultants only have a 30-90 day playbook to use and once it's done, so is their contract. By serving your clients more effectively with the Fractional CMO Method, you will extend the length of your contracts. While branding and web design are great and important parts of marketing, if you're more focused on them than the results that they generate, you're going to find yourself out of a job.  You need to generate actual results for your clients that are outsized to your cost. Producing that big impact for them is how you stick around. A marketing agency is not a Fractional CMO. A Fractional CMO is a person who is a stakeholder inside the business whose job it is to build and lead the marketing team. A company doesn't get successful by being well-rounded and doing all of the marketing campaigns, it becomes successful by being deadly at a few of them and building a dynamic marketing team inside the organization.   Quote of the Show: “The only person getting you out of where you are and putting you where you want to be in a place of wealth, in a place of consistency, of confidence is you”  - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ CMOx Website: https://cmox.co/call/ CMOx Toolkit: https://cmox.co/toolkit/  The Fractional CMO Method: https://cmox.co/book/   Shoutouts:  Parris Lampropoulos - https://www.linkedin.com/in/parris-lampropoulos-96531630/  Ryan Levesque - https://www.linkedin.com/in/ryanlevesque/  Josh Nelson - https://www.linkedin.com/in/joshnelsonimc/  Kevin Rogers - https://www.linkedin.com/in/kevin-rogers1/  Joel Erway - https://www.linkedin.com/in/joelerway/  Vinnie Fisher - https://www.linkedin.com/in/vinniefisher/  Mark C. Winters - https://www.linkedin.com/in/markcwinters/  Rory Stern - https://www.linkedin.com/in/rory-f-stern-6b53296/  Ross O'Lochlainn - https://www.linkedin.com/in/ross-o-lochlainn-a3505528/  Trivinia Barber - https://www.linkedin.com/in/trivinia/  Dan Kennedy - https://www.linkedin.com/in/dankennedygkic/    Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/ahNGQTV0IxE 

Joel Erway is the Founder of The Webinar Agency, a company that helps online course creators, coaches, and consultants leverage webinars to sell their products and services, book phone appointments, and generate qualified sales leads.  Joel helps build high-converting sales presentations and webinars for clients, working with people like Russell Brunson of Clickfunnels and many more. Between personal and client sales, he has helped generate over $100 million over the past few years alone.  Joel is also the Author of High Ticket Courses, where he shows experts how to create leveraged offers so that they can scale their business to programs valued at $2,000 or more. He's also the Host of two podcasts, Sold with Webinars and Experts Unleashed. In this episode… You've got 10% of your market ready to buy right now, and they will buy (or consider buying) if you can make a compelling offer. The problem is you've been overeducating your market, underestimating how large your ready-to-buy market is, and you're probably not making a power offer.  You've been trying to make people see why your product or service is what they need, hoping that someday they'll buy. How well has that worked so far, and how much has it cost you in time and resources? To turn your business around and take it to the next level, you must start making power offers. What is a power offer, and how do you start going after sales-qualified leads instead of educating an unaware market?  Listen to the Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring Joel Erway, Founder of The Webinar Agency. They discuss how you can transform your business by changing from an ascension marketing model to a sales-first approach through power offers. Joel also breaks down the power offer concept and why it works. Stay tuned.

  Joel Erway joins Dan today to talk all about his unique IP, the power offer and how this could work for other business owners and deal finders. KEY TAKEAWAYS It was after transitioning into the digital marketing, that Joel took his experiences of sales presentations to aid him in selling online sales and webinars. After gaining many clients and wanting to move into selling coaching courses, Joel began to invest in his own education. He wanted to learn what other sales avenues were available and what could potentially work better for this product. Just 70% of your market are actually likely to buy from you and what many people do is focus on this whole 70%. But this is too much, you need to make your focus smaller to make more effective sales. Joel began to focus on just the top 10% of potential customers, combining this with creating an irresistible offer is how the power offer was created. Simplifying everything down, from content to offer creation, to create a specific targeted outcome has been the key to Joel's success. Joel firstly finds his audience, he asks them if they want the result he is offering. If they say yes then that means they will want to know how to achieve this result and that's where his mini-webinar comes in. This process isn't the most scaleable but it is very clear and it works. When looking for acquisition, you don't want 1000 leads, you just want a few strong ones.   BEST MOMENTS  “[Traditional] Webinars are notoriously heavy, they take a lot of work to build, a lot of market research” “Why can't I just target that top 10%” “Do less marketing, make more offers, the more offers you make the less cost per acquisition” “If they value their time more than their money and their willing to pay more to save time then the last thing they are wanting to do is spend more time going through a sales process” “Tried and failed is the key to finding that avatar that is close to working with you”   ABOUT THE HOST Dan Taylor Dan has completed over 36 transactions with a value in the tens of millions, though more importantly, he has added significant value by combining creative commercial property strategies and business buying strategies. Working with existing property investors and SSAS Pension owners. Dan helps accelerate your income, grow your wealth and reclaim your time to live life on your terms. Dan believes acquisitions are simply the fastest route to create cash flow and generational wealth. Dan loves to help investors create cash flow and grow their wealth by investing with him. Dan and his team do the deals so you don't have to. Do you have a SSAS Pension or cash that's not producing income and simply don't have the time to do it yourself, then get in touch and if you qualify you may be able to invest with us acquiring businesses and commercial property.   CONTACT METHOD Website Linkedin   Facebook  Instagram   SociatapSee omnystudio.com/listener for privacy information.

Petter Erik is interviewing Joel Erway who for the last 6 years, focused on mastering one thing, and one thing only: selling high ticket offers with mini-webinars. His methods have generated over $50,000,000 in revenue for his clients, students, and himself. In the interview, they will talk about his model, the best methods to sell high ticket offers, how to increase the cash flow in the company so you can scale, pricing and much more.

Grab the Power Offer Masterclass Below: https://laurelportie.krtra.com/t/mto5AQK3Faa4

Want to scale your online course business, generate more revenue and reach more people without longer hours or a bigger marketing budget? Course-selling expert Joel Erway explains how to do it in this compelling, can't-miss, mini-masterclass episode.

Have you ever wondered how and what it takes to create "E-courses"? Webinars & Platforms where Entrepreneurs selling courses online has become very popular. "People call Joel Erway “The Webinar Guy” but that's a tiny slice of his expertise. Joel is a local WNY Native who lives in the Lewiston area. Joel's a master at crafting high-converting offers and helping Experts scale their business with High Ticket Courses. He authored the book, "High Ticket Courses" to help show Experts how create leveraged offers to scale their business with programs valued at $2,000 or more. Between his own personal sales and his clients, he's helped generate $50+ million over the past few years. He's also a long-time podcaster and the host of Sold With Webinars and Experts Unleashed. You can get to know him better at joelerway.com

This subject is near and dear to my heart because getting QUALITY discovery calls is my agency's speciality...But it wasn't always that way. I hope this episode will bring you MORE clarity on what may or may not be working in your funnel. In this episode I talk about the most powerful ad script I use for not only my own ads, but for my agency client's ads. It's a script developed by one of my favorite people in the marketing space, Joel Erway. Use this link and grab the same Power Offer script I use: https://laurelportie.krtra.com/t/mto5AQK3Faa4 [[This is an affiliate link, and I will get a little kickback ]] I don't promote ANYTHING that I don't personally use myself. I did a visual and more detailed training of the funnel strategy I outline in this episode... You can watch it for FREE here and there is no opt-in ;) Enjoy:   laurelportie.com/leanonlaurel

We have a great show today with Joel Erway of The Webinar Agency. We're big fans of Joel's selling process and the fact that he simplified the selling process dramatically and put all the obvious pieces out there. His power offer is so simple where he is basically making a no-brainer offer saying he can build this for you, you can have it within 24 hours and it's guaranteed to make you more money than you spend on it. He also discusses his application process to pre-qualify a lead. You don't always want to put the price on the application and set any expectations, because once you get someone on the phone, you might be able to offer them even more. You can use this process with affiliate offers and even a hybrid model, using it with potential rev share deals. With Joel's method, you are getting the hottest prospects and are ready to solve their problems. It's a way to extend that relationship, so it can be a great way to bring your best buyers to you. We also talk about having the MQL and SQL when building your offer, and how identifying folks ahead of time is super powerful. When you are done be sure to listen to our conversations with Jason Fladlien, a webinar and handling sales objections master, and Sam Bell, who discusses high converting webinar audiences and value-based strategies.  “What we are doing is going after the solution aware market.” - Joel Erway   Some Topics We Discussed Include: A big turning point in how Joel structured his offer How the power offer came to fruition and the amazing results that occurred A 90% reduction in cost per acquisition by flipping the offer around The steps that will define your own power offer The #1 mistake when creating a power offer and mini webinar Why you don't always want to include the price in your application process The difference between MQL's and SQL's and which you should focus on How to get a complete mini-webinar done for you in ten days ready to launch Low ticket offers vs. high ticket offers and which to use when Examples of big wins when working with clients Getting as specific as possible to appeal to those who value time currency   Resources From Joel Erway: The Webinar Agency Joel Erway.com Experts Unleashed Podcast Sold WIth Webinars Podcast   References and Links Mentioned: How To Create Irresistible Offers by Bob Bly DSLR Video Shooter on YouTube Peter McKinnon on YouTube Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we've had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Frameworks To Obliterate Sales Objections - Jason Fladlien How To Drive More Sales Using Facebook And Webinars - Sam Bell

As business owners, you will often commit mistakes when trying to scale. A common perspective into scaling means growing up your team and hiring for several job positions. It can be a very expensive decision when job positions become too much for what is really needed in the business.  There is nothing wrong with staying small when it can give you better leverage into profitability. For Joel Erway, this was the biggest and most expensive business decision that caused his company to almost sink. However, if it were not for that mistake, he wouldn't be able to find his true calling. FInd out more on how he was able to pivot and scale his business to something he enjoys at the same time.  In this episode: - Joel Erway's background and how he helps people craft their offers that resonate with their audience. - The big mistake and lessons learned from it.   - How giving up a couple of his projects and allowing for partnership allowed him to take more capacity - How to turn a competitor into a partner - There are other ways to leverage offers vs just giving people a DIY course which ultimately will not do them good in the end. Connect with Joel Erway: - Website: Website: https://www.joelerway.com/ - Sold with Webinars - https://www.joelerway.com/sold-with-webinars-podcast/ - Experts Unleashed - https://www.joelerway.com/experts-unleashed-podcast/ Connect with Luis: - Website- https://www.podcastdomination.co/ - Instagram- https://www.instagram.com/luisryandiaz/ - Facebook- https://www.facebook.com/luisryan4

What You'll Learn From This Episode:How to attract new clients in a simple and effective wayWhen NOT to use the 'essential model' in marketingWhat 'power offer' is all aboutRelated Links and Resources:There's two resources; they can go to www.joelerway.com they can see all my brand-building content, free content, we are on the stage of trying to scale. Second place that you can go, is they can go to www.newwaytolaunch.com and that's going to teach all about this model.Summary:People call Joel Erway “The Webinar Guy” but that's a tiny slice of his expertise. Joel's a master at selling high-ticket products. And, after trying and failing to grow his business using paid traffic, he innovated 3 game-changing concepts: The Power Offer, the Mini Webinar, and the Perfect Expert Model.They've made him and his client's $50+ million over the past few years. He's also a long-time podcaster and the host of Sold with Webinars and Experts Unleashed.Here are the highlights of this episode:1:38 Joel's ideal Client: My client is a coach or a consultant, somebody who considers themselves as an expert. They got a high-ticket offer; they've got a customer-based and they can serve them at a top level. They have tremendous results but they have a hard time packaging their information, and packaging their expertise in a way that attracts new clients consistently.2:19 Problem Joel helps solve: The main problem that they're struggling with is that they are too close to their own business; meaning they just want to serve their customers but they don't know how to attract new clients in a simple and effective way. And so, the main problem that I help them solve is solving that messaging issue, helping them craft their message that attracts new clients consistently without any sort of long, complicated funnels or brand dynamics.3:21 Typical symptoms that clients do before reaching out to Joel: Feelings and emotions are frustration, confusion and overwhelmed; those are the main three. They've been studying marketing for some time, they understand that they need marketing, they're probably relying on networking or referrals. They've probably been told they need to constantly post on social media, maybe direct message people. That's an arduous task, that's the hassle mentality.  Does it work? Yes. Is it scalable? No. As solopreneurs or people who operate with small teams, no more probably an assistant or maybe a couple of subcontractors, they need to be able to fill-up their pipeline without some crazy complex funnel that digital marketers love to sell. I'm not throwing stones at different marketers; I am a digital marketer myself but there is a simple and easy method out there that people can follow without being overwhelmed of the tech or all the complex marketing sequences that are being slang out there by most Internet marketers.4:58 What are some of the common mistakes that folks make before finding Joel and his solution: The biggest mistake that they're trying to do is that they're trying to follow the typical 'essential model' which is put out free content, whether it's a lead market whether it's an E-book, whether it's any number of free types of resources out there. Then, build that relationship with the client or with that prospect then eventually down the road, you'll be able to sell them something. Does that work? Yes, it does but for many people who are stuck in like 'need-clients' now, that's the last thing that you should be doing. Because building your list, building your audience with freebie seekers is going to make you feel warm and fuzzy because you have a large list now, you have a large audience but, they're not going to be paying you. I've seen it happen time and time again. That's called the essential model, you give something for free, down the road, they eventually pay for your stuff. What we do, is that we do the exact opposite. We lead with an offer. meaning like we're just focused on crafting our offer first,

What You’ll Learn From This Episode:How to attract new clients in a simple and effective wayWhen NOT to use the 'essential model' in marketingWhat 'power offer' is all aboutRelated Links and Resources:There's two resources; they can go to www.joelerway.com they can see all my brand-building content, free content, we are on the stage of trying to scale. Second place that you can go, is they can go to www.newwaytolaunch.com and that's going to teach all about this model.Summary:People call Joel Erway “The Webinar Guy” but that’s a tiny slice of his expertise. Joel’s a master at selling high-ticket products. And, after trying and failing to grow his business using paid traffic, he innovated 3 game-changing concepts: The Power Offer, the Mini Webinar, and the Perfect Expert Model.They’ve made him and his client’s $50+ million over the past few years. He’s also a long-time podcaster and the host of Sold with Webinars and Experts Unleashed.Here are the highlights of this episode:1:38 Joel’s ideal Client: My client is a coach or a consultant, somebody who considers themselves as an expert. They got a high-ticket offer; they've got a customer-based and they can serve them at a top level. They have tremendous results but they have a hard time packaging their information, and packaging their expertise in a way that attracts new clients consistently.2:19 Problem Joel helps solve: The main problem that they're struggling with is that they are too close to their own business; meaning they just want to serve their customers but they don't know how to attract new clients in a simple and effective way. And so, the main problem that I help them solve is solving that messaging issue, helping them craft their message that attracts new clients consistently without any sort of long, complicated funnels or brand dynamics.3:21 Typical symptoms that clients do before reaching out to Joel: Feelings and emotions are frustration, confusion and overwhelmed; those are the main three. They've been studying marketing for some time, they understand that they need marketing, they're probably relying on networking or referrals. They've probably been told they need to constantly post on social media, maybe direct message people. That's an arduous task, that's the hassle mentality.  Does it work? Yes. Is it scalable? No. As solopreneurs or people who operate with small teams, no more probably an assistant or maybe a couple of subcontractors, they need to be able to fill-up their pipeline without some crazy complex funnel that digital marketers love to sell. I'm not throwing stones at different marketers; I am a digital marketer myself but there is a simple and easy method out there that people can follow without being overwhelmed of the tech or all the complex marketing sequences that are being slang out there by most Internet marketers.4:58 What are some of the common mistakes that folks make before finding Joel and his solution: The biggest mistake that they're trying to do is that they're trying to follow the typical 'essential model' which is put out free content, whether it's a lead market whether it's an E-book, whether it's any number of free types of resources out there. Then, build that relationship with the client or with that prospect then eventually down the road, you'll be able to sell them something. Does that work? Yes, it does but for many people who are stuck in like 'need-clients' now, that's the last thing that you should be doing. Because building your list, building your audience with freebie seekers is going to make you feel warm and fuzzy because you have a large list now, you have a large audience but, they're not going to be paying you. I've seen it happen time and time again. That's called the essential model, you give something for free, down the road, they eventually pay for your stuff. What we do, is that we do the exact opposite. We lead with an offer. meaning like we're just focused on crafting our offer first,

Today we're excited to welcome Joel Erway from TheWebinarAgency.com to Agency Journey. Joel is a recovering salesperson turned entrepreneur who helps consultants, coaches, and experts grow their businesses. We discussed his journey from a done-for-you webinar agency to a training consultancy. You'll pick up some great tips to help you better communicate with your leads that are already ready to buy, how to begin productizing elements of your service offering, and how to grow a team to match your vision for your business.‍

The world goes around a lot, we don't know what God has written for us, but we must be sure that everything that happens is always for our good and it is up to us to know how to take advantage of opportunities.⁣ ⁣ Our life purposes change over time, as we grow, we learn and evolve. Do not be scared, changes are natural, they help us focus, direct our lives and our purposes to success.⁣ ⁣ The problem that many have is that they try so hard to generate more money, more incomes that they do not realize that the true focus must be on time. It is not about generating more income; it is about generating more time.⁣ ⁣ When we embark on the path to our true purpose, we have no idea what our direction will be and we do not decide what we are going to become. That is why it is very important to know where we want to go to create a strategy for that and achieve our goal.⁣ ⁣ Create a unique mechanism and in case you don't have it, offer a unique and different story that shows the genesis of your path and your purpose.⁣ ⁣ These are the tips that Joel Erway leaves us in this episode of The Resilient Minds Podcast.⁣ ⁣ Joel Erway, founder of The Webinar Agency, which helps Online Course Creators, Coaches, and Consultants leverage Webinars to sell their products and services, book phone appointments, and generate qualified sales leads by building live and automated webinars.⁣ ⁣ If you want to know more about how to differentiate yourself and excel along your path to success, stay until the end of this podcast and remember:⁣ ⁣ It's difficult to stay motivated if you don't have a strong purpose⁣ - Joel Erway⁣ ⁣ In this episode we explore: ⁣ ⁣ -. How to stay motivated in your path to success⁣ -. How to create your work-life balance⁣ -. How to create strategies depending on your goal⁣ -. How to differentiate from the competition⁣ ⁣ Connect with Joel Erway: ⁣ ⁣ Instagram: https://www.instagram.com/joel.erway/⁣ Facebook: https://www.facebook.com/joel.erway⁣ LinkedIn: https://www.linkedin.com/in/joelerway/⁣ Podcast: https://www.joelerway.com/sold-with-webinars-podcast/⁣ Website: https://www.joelerway.com/⁣ ⁣ Hit me up on social media and say hi!⁣ ⁣ Youtube: https://bit.ly/35nJ0uV ⁣ Podcast: https://ericbalance.com/podcast/⁣ Instagram: https://www.instagram.com/ericbalance/⁣ Facebook: https://www.facebook.com/ericbalancecoaching⁣ Website: https://www.ericbalance.com/

How does a sales rep for a commercial HVAC manufacturer create an eight-figure business? Identify the trends, but don't follow them. In this new episode, Tom interviews Joel Erway, otherwise known as the creator of the Mini Webinar. After stressing over his next leads at his 9-5 and how to feed his family, Joel vowed to never listen to “gurus” again, presented webinars in a new way, and now generates 8-figures. The secret? Flip the script and keep things simple.   “Overeducating will drive you nuts and cause a lot of stress in your marketplace.” - Joel Erway   In This Episode: Why seeing this ONE chart was the “lightbulb” moment for Joel that booked him $50,000 and dropped his cost-per-application by 90% overnight If you're concerned about people only wanting free stuff out of you, make THIS small change to get more people to raise their hands and convert faster To get a cold listener to trust you, answer these two questions before they're even asked What people value MUCH more than their money and why knowing this is crucial for building trust and converting more Connect with Joel Erway:   Get Joel's workshop here:  https://www.powerofferworkshop.com/ Website: joelerway.com LinkedIn: https://www.linkedin.com/in/joelerway/ Facebook: https://www.facebook.com/Joel.C.Erway/ Instagram: https://www.instagram.com/joel.erway/ YouTube: https://www.youtube.com/channel/UCWv99s7kpbEkJfYmdOpHaFg Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Joel Erway joins Gary to discuss power offers, mini webinars, and how to significantly decrease your cost per booked call from advertising.

Joel Erway, founder and CEO of The Webinar Agency did $1.3M in the last 12-months helping experts retire with high ticket courses.

After a tough childhood, turning to spirituality by becoming a Hari Krishna monk, then trying to follow his bliss by putting out hip hop music, Jason Fladlien finally found his way to success with webinars. But he’s not just any webinar creator. Jason has a unique way of presenting and has been uber-successful with his tactics, once earning ten million dollars in just eight days. You are going to absolutely love today’s show as Jason is a master at his craft, and gives us a boatload of tactics on how to stand out from the webinar crowd as well as various ways in which he handles the most common objections that arise, to turn people on the fence into buyers. This is definitely a show that’s chock full of tactics as well as different ways to look at what you are presenting so that’s it’s a win-win for you and your customers. When you’re done listening be sure to check out our conversations with Joel Erway and Drew Burks for more lessons on how to give a perfect presentation. “I took the same content that I had sold as a $17 ebook and started using that as educational content on a webinar to fulfill the same training but in a different modality being live online and I found you could charge $97 for the same information if it was fulfilled via webinars.” - Jason Fladlien Some Topics We Discussed Include: How Jason went from being a Hari Krishna monk to become a marketing genius Is Muscatine, Iowa really a hip-hop capital of the world? The beauty of the “One-One-One Product” How Jason pioneered the webinar model and sold $100,000,000 of stuff along the way The result of the “Haley’s Comet” of webinars Using the “Million Dollar Guarantee” The Time Dilation Technique and how to use it both in the future and the past How to reframe your audience’s problem in a different way to make them take action Awesome replies to common objections that you can swipe and use The close Jason uses for the $10,000,000 webinar Getting your customers to purchase courses a second time (even when it costs more) because the bonuses are so good Instead of trying to convince your webinar attendees and simply show them the methodology, what you want to do instead And much, much more! Resources From Jason Fladlien: Get Jason’s book here: One to Many: The Secret to Webinar Success Book  References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Current Tactics To Get Amazing Results With Webinars – Joel Erway How To Automate Sales And Drive Traffic – Drew Burks

Today we are talking to Sam Bell who runs Sam Bell Marketing and PPC Boutique, which is such an awesome conversation as he is a total ninja at ads and webinars. Listen in as Sam breaks down the steps to create a webinar that will perform for you, as well as the Facebook ad strategy where he is using that platform to promote these webinars and convert people. Whether you have never run a webinar before or if you have a bunch under your belt, there’s sure to be some takeaways from today’s show.  You’ll hear Sam break down his tool stack, how he allows Facebook’s AI to make the proper choices in regards to targeting, his method of ad creation and so many other great tactics, and even if you don’t use the webinar portion of it, there are so many golden nuggets in the ad section of this episode as well. When you’re done, get more advice about sharing and monetizing your knowledge with webinars from our conversations with Mike Filsaime and Joel Erway. “When it comes to traffic, and specifically when you are buying and spending to convert high ticket...100% the focus should always be the offer because ultimately it doesn’t matter what your traffic source is - if you have a good offer and the offer converts, you can make traffic work.” - Sam Bell Some Topics We Discussed Include: How long to run ads for if you are holding a live webinar The most important thing to focus on when you start out How much you should expect to spend to get at least 200 attendees on your webinar The beauty of the descension model and how you will be able to break even faster Why you want to create a value-based audience when advertising for a higher quality audience Tips for exactly how long your webinar should be Creating a good psychographic in order to run better ads and get a more dialed-in audience that will convert How to position yourself so that your attendees will grasp the new information presented, even if it’s new techie stuff Webinar strategies and planning if you are just starting out And much, much more! Resources From Sam Bell: Sam Bell Marketing References and Links Mentioned: Facebook Pixel Helper Chrome Extension WordPress with Thrive Themes Cloudflare for faster load time WP Engine or WPX Hosting Thrive Architect for page building Infusionsoft, Active Campaign or Ontraport for CRM’s Stealth for automated webinars or EverWebinar Hyros for attribution Breakthrough Advertising by Eugene Schwartz Influence and Pre-Suasion by Robert Cialdini Manipulation by John Bandler NLP Mastery by Richard Avant Psycho-Cybernetics by Maxwell Maltz Pitch Anything by Oren Klaff Never Split The Difference by Chris Voss The 16-Word Sales Letter by Evaldo Albuquerque Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Load Up Webinars AND How To Build A Software Business - Mike Filsaime Current Tactics To Get Amazing Results With Webinars - Joel Erway

If I offered to show you how to turn a two sentences into a $10,000 plus course, coaching or service, using a backwards funnel, a 2-sentence Power Offer, and 10-minute Mini-Webinar... and spend up to 90 percent less on ads, would you take me up on that offer?If the answer is yes, listen to Joel Erway explain a revolutionary and simple framework to increase your revenues without complexity or overwhelm by focusing on Offer-Based Marketing. Joel Erway helps Experts semi-retire with million dollar courses. Since 2015 he has worked with and served thousands of paying customers, helping them launch and sell their courses using The Perfect Expert model framework. For more links and resources visithttps://baconwrappedbusiness.com/power-offers-joel-erway/

If semi-retirement sounds perfect to you, this episode is a must-listen. Roland Frasier and Joel Erway talk through exactly what he does with his clients, and the strategy that has generated over $50,000,000.  He works 4 hours a day, four days a week, and yet, he's a Solopreneur with a 7-figure business (actually, two companies now). But it wasn't always this way. One night, he was lying in bed, worrying about where his next leads would come from, and he came up with a new strategy for selling offers. They talk about this strategy in the episode today. If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Listen For How to turn a $500 course into a $10,00 course How to use a Mini-Webinar to recruit your dream clients. Why you can't just swipe and deploy someone else's offer. How to make and validate an Irresistible Offer. "You can oversell your promise, and it will push people away. So it has to be that delicate balance of making a promise that's believable and realistic". Joel Erway. When a Sales Funnel is the worst thing you could do (just make the dang offer!) "If people don't want what you have to offer, that's stage one, in my opinion. I'm not trying to rewrite the rule book of marketing. I'm just trying to put it in the right order for people who are struggling to generate leads…So I'm all about sales before marketing in this type of framework". Joel Erway. Which Segment Of Your Market Should You Go After First?  "There's always a segment of your market that has tried something and failed at it, and that's who you need to go after first because they need the least amount of educating to be convinced on whether or not they should work with you."  And more! Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to ConversionFanatics.com for a free proposal today and tell them we sent you – because traffic without conversions is just sad! Books How To Create An Irresistible Offer Joels' Companies The Webinar Agency  High Ticker Courses  Find and Follow Joel Erway Joel Erway  Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter On YouTube  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.

On this episode you're going to discover how to ensure that you never have to worry about where your next client is coming from ever again, by mastering a marketing fundamental that many gloss over or totally misunderstand... Your OFFER. The truth is, even a world class marketer will struggle when the offer sucks. Or isn't clear. Or isn't what the end client truly wants. Because you don't have a business unless you can identify a specific client that wants a specific, tangible result, AND is willing to pay for it. So it's vital that you know exactly how to create and lead with offers in your marketing the RIGHT way to attract buyers, and not just tyre kickers. And there's no better person to learn this from than my guest today, who is THE master of the Power Offer. Joel is a digital marketing consultant to 7, 8, and 9-figure clients, a sales webinar expert and host of both the Experts Unleashed and Sold With Webinars podcasts. Seriously, the power and simplicity of what Joel does is truly mind blowing! On this episode: Why you need to implement your marketing in the RIGHT order. The simple way to reduce your cost per acquisition of every client. Focus on this little known market segment to generate cash flow FAST. What is an Offer and why is it different to what you may think? What Joel would do to launch a brand new business from scratch in just 30 days (absolute gold here!) Why Joel is the first person Russell Brunson recommends if you want a high converting webinar. The value of looking at your business through Green Glasses. Do this one thing, it WILL grow your business. And much more! Resources Mentioned In This Episode: Visit JoelErway.com  Listen to the Experts Unleashed and Sold With Webinars podcasts. See An Example Of One Of Joel's Hugely Successful Mini Webinars Find out about Joel's High Ticket Courses Programme Find out about The Webinar Agency Join Joe's Free Facebook Group Greg Hickman's Interview Get My Free Book! Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners) Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them. I'm literally giving away the exact strategy my clients pay thousands to implement with them! Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in! Get Your Copy On The Client Catching Podcast Listener Gift Page Happy Fishing!

There’s no one correct way to craft an offer that will sell like crazy. And although it’s tempting to follow a method that works for someone else, you know best how to give the most value to your people and get the highest return possible. Joel Erway is the creator of The Webinar Agency and the High Ticket Courses, both of which help coaches, course creators and consultants semi-retire with high-ticket courses. And as a believer in both low ticket and high ticket offers, Joel has some particularly unique insight on what it takes to make low ticket work.  On this episode of the Low Ticket High Impact podcast, Joel and Justin dig into reverse-engineering the low ticket to high ticket flow, practicing what you preach (or, in this case, sell) and why failure shouldn’t mean the end of your low ticket offer. Listen in for a very different perspective on finding the time and place for low ticket products.  You’ll Learn   Why Joel takes inspiration from Tesla in designing the relationship between his offers How the price attached to your offer sets the expectations of the people buying it, and why that’s to your advantage How Joel’s upcoming book came into being and how he’s using it to bring in more and more qualified leads And much more! Favorite Quote “I have a list, right? So, I have that asset already built, which is another main struggle that I see people who are just getting started out... So, I just launched my group and I think I might have sent one email to my list and had a flood of people join it. My audience was ready for something, it had been a while since I made them an offer. They all knew about power offers, they loved them. So, for me to call and say, ‘Let's do a deep dive workshop on power offers,’ it was a no-brainer. I did a very, very quick post in my group and then just a checkout page. There was no sales page. It was just, ‘Here's what I want to do’ in a Facebook post, and then send them straight to the checkout page with no sales copy.”  - Joel Erway  Connect with Joel Erway  The Power Offer Workshop Joelerway.com How to get involved Justin DeMers launched his simple, low ticket workshop, Click Go Live, without a large audience – and sold over $200K in four months. Now, he wants to teach other business owners his method. If you liked this episode, be sure to subscribe to Apple Podcasts and leave a review. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

[NEW PODCAST] I was recently a guest on Sold With Webinars with Joel Erway.Here are the highlights➡️ How women- and minority-owned businesses can get the U.S. Government as a client [02:30]➡️ How much does Uncle Sam pay? Let’s just say you may never need another client [04:15]➡️ How to get your first government contract in 6 weeks or less – if you’re one of the eligible socio-economic groups, Karwanna’s program a MUST HAVE [14:10]➡️ Karwanna’s goal was to sell $100k by the end of the year… here’s why she’s gonna have to set a new goal l [17:20]➡️ The 2 times in the year when government agencies will BEG you to take their money [22:35]...And much more!

How To Sell $8,000 Products Using a MINI-Webinar. This is another great episode with an amazing guest.   Today’s topic - How To Use Mini Webinars To Create Millions of Dollars In Sales of High-Ticket Products.   I have the pleasure of interviewing Jeol Erway, who is known as the Webinar Guy.   He is very sought after as he has helped clients:   ·     Create crazy offers ·     Build funnels ·     And grow their businesses.   This is going to be another consulting session for me..   ..But of course you just pull me out and plug yourself in and use the info for your business.   Get pen and paper ready.   You’re going to need to take plenty of notes because Joel drops of a lot of gold nuggets in this interview.  

How To Sell $8,000 Products Using a MINI-Webinar. This is another great episode with an amazing guest.   Today’s topic - How To Use Mini Webinars To Create Millions of Dollars In Sales of High-Ticket Products.   I have the pleasure of interviewing Jeol Erway, who is known as the Webinar Guy.   He is very sought after as he has helped clients:   ·     Create crazy offers ·     Build funnels ·     And grow their businesses.   This is going to be another consulting session for me..   ..But of course you just pull me out and plug yourself in and use the info for your business.   Get pen and paper ready.   You’re going to need to take plenty of notes because Joel drops of a lot of gold nuggets in this interview.  

There are millions of people who are being forced or inspired to start their own business for the first time right now, and unfortunately, they’re walking into a jungle filled with landmines. The vast majority of them will spend the next 3-5 years trying to figure out what kind of business to start, what products to sell, how to create a marketing funnel, advertise online, and everything in between. The ones who keep going despite the failures and false starts, are the people who will eventually make it, and create a new life of freedom for themselves as a self-employed entrepreneur. With that in mind, what would I do if I had to start all over again? Well there is one business model that provides the best chance at replacing a 6 figure salary, and that is selling your product or service for a premium price of at least $3,000 to $5,000. For example, if you want to make $10,000 per month, then you only need to make two $5,000 sales to make that happen. But if you were trying to hit that same goal by selling a $49 Ebook, you’d have to make 200 sales every single month. And yes, making 2 sales per month at any price, is infinitely easier than making 200. This is a lesson I learned way back in my networking days and it completely changed my life. I went from struggling and trying to build a business selling supplements and health products, to selling access to investing seminars for $10,000 each. Within months I was making 7 figures as a distributor for that business because higher prices provides you with so many advantages… Higher profits, higher end customers, and the bigger margins you need to market, and still have plenty of money left over to pay your bills. So if I had to start all over again, I would build a business that offered a premium product, for a premium price. So how do you do that, well today we’re joined by Joel Erway who is arguably the best in the world at helping people quickly and easily create a high-ticket sales-based business. When I started to really study this business model again over the past few months, he’s the guy I called because he has the simplest, and most elegant business model I’ve found in this space. So let’s dive in, and let Joel teach you how you can build a brand new business from beginning to launch in less than 10 days, that has the potential to produce 6-7 figures per year in revenue with one single product and marketing funnel. Resources: HighTicketCourses.com/Mike How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales Music: Track: Tokyo Machine & Guy Arthur - GET UP [NCS Release] Music provided by NoCopyrightSounds. Watch: youtu.be/HV7mLcsUp5U Free Download / Stream: ncs.io/GetUp

Today on the Geniuses Of Copywriting podcast we have webinar guru Joel Erway, who's one of the biggest names in webinar marketing and copywriting. On this week's show: - Joel's unique 'mini webinar' model that takes many clients to 6 or 7 figures a month without writing a long-ass webinar - The one crucial thing Joel does within the first 5-10 minutes of a webinar (And it's NOT telling his story or showing testimonials) - Joel's 'Tesla' business model that exposes the flawed idea that you gotta sell a low priced book, then a tripwire, and so on Joel's known as 'The Webinar Guy' thanks to these outrageous results and his awesome podcast 'Sold With Webinars', but he does webinars in such a different way from everybody else, you'll be amazed at the results. Joel's site is at https://NewWayToLaunch.com and his podcast is at SoldWithWebinars.com, both highly recommended. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

Andrew Walton is renowned for his ability to produce windfall income, install new profit centers, and maximize the value of client relationships & business systems…without spending any more money.    He does this by identifying and tapping the overlooked opportunities, under-performing activities, and hidden assets that most business owners don’t even realize they have immediately available to them.    Andrew has worked with top names in online marketing - including Neil Patel, Joel Erway, Steven Larsen, and Arne Giske.    Listen in as Andrew shares the strategies for how he's made that all possible without burning out.    Enjoy!    Highlights  How did Andrew come up with the idea of a performance-based agency?  What are the benefits of operating on a performance basis  The challenges he faced at the beginning of his business  Lifestyle business: Is it real or a myth?  How do Andrew uses his experiences and the knowledge he has and use to help clients build their businesses? What is Andrew’s biggest learning experience when he started a performance-based business    Connect With Andrew  Website  Facebook 

Andrew Walton is renowned for his ability to produce windfall income, install new profit centers, and maximize the value of client relationships & business systems…without spending any more money.    He does this by identifying and tapping the overlooked opportunities, under-performing activities, and hidden assets that most business owners don’t even realize they have immediately available to them.    Andrew has worked with top names in online marketing - including Neil Patel, Joel Erway, Steven Larsen, and Arne Giske.    Listen in as Andrew shares the strategies for how he's made that all possible without burning out.    Enjoy!    Highlights  How did Andrew come up with the idea of a performance-based agency?  What are the benefits of operating on a performance basis  The challenges he faced at the beginning of his business  Lifestyle business: Is it real or a myth?  How do Andrew uses his experiences and the knowledge he has and use to help clients build their businesses? What is Andrew’s biggest learning experience when he started a performance-based business    Connect With Andrew  Website  Facebook 

Behind the scene’s access to a late night conversation with the two comma club coaching students. On this special episode Russell rants to his Two Comma Club X members about how to build a list and why it’s so important. Here are some of the super awesome nuggets you’ll be hearing about in this episode; Hear nearly a billion ways Russell has built his list over the years, and how you can use them as well. Find out why email lists are still the most important lists to build. And when creating a product, why listening to the market is key to giving them what they want. So listen here to to all Russell’s creative and genius ways to build your list in the market of your choice. ---Transcript--- Hey everyone, this is Russell Brunson. I hope you guys are doing amazing tonight. I want to welcome you back to the Marketing Secrets podcast. I just finished an hour long Facebook Live with my Two Comma Club X members and it was all about list building and I kind of went off on a rant. And it was a lot of fun. And as much as they all needed to hear it, my guess is that some of you guys need to hear this stuff as well. So with their permission, I’m going to be posting this here one the podcast so you guys can learn from it and hopefully start refocusing all your efforts on building your list. With that said, I’m gonna queue up the theme song, when we come back you guys will be jumping directly into my rant. What’s up everybody? This is Russell. I know it’s a late night. I’m sure I’m not going to get more than one or two of you guys on Live right now. But I’m hoping in the morning that you guys are all going to listen in on this and you’re going to freak out and then you are going to be focusing on one thing and one thing only, for the next year of your life. So there we go. So this whole conversation is starting out because, and I’m going to call him out a little bit because I love him, Nick Fitzgerald, he just did his launch this last week. And it did good, considering the percentage close rate and low in the fact that his list is really, really small. So he sold a ton of product to a really small list, which made not as much money as he wanted. Anyway, I was going back and I was re-listening, because I’ve done two special podcast episodes for him. One- two years ago, one-last year, so this is going to be the updated version for him and for you guys and it’s going to be going deep on list building. So if you haven’t listened to any of those episodes, if you go back to the marketing secrets podcast, I found them today, the first one was episode 18, it was July 19, 2017 and the episode was called, How to Make it Rain. So I highly, highly, highly recommend that you guys go back and watch that one. It’s me driving around Bear Lake telling Nick, this is before Nick knew anything about our world or Funnel Hackers or anything, and I was kind of just laying down the ground work of how people make money in this world, and it was really fun. So go listen to that one, number one. And then a year later he came to Funnel Hacking Live, joined Two Comma Club X and then at the Traffic Secrets event I pulled him onstage and had him tell his story. And then I did a second round, a second round of podcasts with him live, in front of everybody, which is really, really fun. And oh great, Nick’s on here. What’s up Nick? You’re going to have so much fun. Alright, so that one I posted, for some reason I stopped doing episode numbers, but….oh I remember why. ITunes didn’t like that for some reason. Anyway, November 21st there’s a podcast in Marketing Secrets podcast called My Conversation with the Friendly Giant part one of two. And then November 26th is part two of two. So go listen to those because Nick tells a story which is really, really cool. And then the second half is I gave him spot consulting right there, I think it must have been five or six things or whatever. What’s interesting is one of the things I talked about is the same thing I’m talking about tonight. So I must not have said it loud enough, so tonight I’m going to say it really, really loud, because I think my wife and everyone is asleep in the house, so I’m going, we’re going ranting. But it was talking about building a list. So that was a year ago. And now that he went through this experience of this launch and it didn’t do as well as he wanted. My heart broke for him and hurt for him, but then part of me is angry because a year ago I didn’t yell at him loud enough about this thing. So I’m yelling at everybody here inside this coaching program. I’ll probably turn this into a podcast episode as well, so I am yelling this for anyone who can hear the sound of my voice. This is the warning, are you guys ready for this? Until you own traffic, you don’t have a business. Until you own traffic you do not have a business. What does that mean? It doesn’t mean, I think a lot of times us entrepreneurs we think that the business is the product. Like, “I created this amazing product, and business.” The product is not the business. Your customer list is the business. That’s the only thing that actually matters. If you look at companies that are purchased, the only thing that matters in a valuation of company is customer list. Like if somebody was ever to buy Clickfunnels, they are not buying Clickfunnels. They couldn’t care less. They spend a couple million bucks on really good development, they could clone Clickfunnels. They would be buying Clickfunnels because of the customer list. That is the only tangible, valuable asset inside of my business, is my customers who are paying me for something awesome. It’s the customer list, it is the big, big secret. Does that make sense? I remember a few years ago, in fact, I’m writing the Traffic Secrets book and I have like a two chapter rant about this as well in that book. But when EBay bought Skype for, I think it was like 4.2 billion dollars. EBay at the time was the biggest company in the world, why’d they spend that much money for Skype? They literally could have cloned Skype in a weekend. They did it because Skype had 420 million users at the time. That was the asset they bought, the customer list. Why did Zuckerberg buy Instagram? He could have cloned Instagram in 35 seconds right. He did because he wanted the customer list, the subscribers. That is the only valuable, tangible asset in your business. So until you own traffic, until you have your own list, you do not have a business. You can have promotions, you can have some cash here and there, but until you have a list, you don’t have a business. Okay, so knowing that, our entire focus should be building a list, that should be it, that should the focus, that should be the thing we talk about, we think about, we eat, sleep, breath, drink, that should be the number one focal point. I know, somebody told me this a decade ago and I listened to it, and I tattooed it to my brain and I’m going to tell it to you guys all again. I want you all to get out a mental tattoo and tattoo this to your brain. Oh Nick started to repent right now. He’s saying, “I’m recording and creating freebee’s to build my list.” Good, we’re getting deep into that, but I’m going to go a couple of levels deeper than that tonight with you, if you’re okay with that. So list building, my friend told me, he said, “On average you should make one dollar per month, per name on your email list.” That’s what he told me. I remember taking that to heart. I was like, “Okay.” I don’t know what it is, I have this really weird problem where if somebody tells me something I just believe it. So I’m like, ‘Sweet okay, a dollar per person per list. How much money do I want to make. I want to make $100 grand a year.” Because that was my big thinking back then, so I’m like, “I need a list of ten thousand people. A list of 10,000 people is $10 grand a month, $120,000 a year. Boom, I’m in.” So that was goal, and that was the game plan. So I started running and started doing everything I could dream of, I was trying to be as creative as I could, how could I build a list? What can I do to build a list? Who has a list? How can I get that list? What do I need to do? And because that became the focal point, I started thinking about it right. And I remember in a very short period of time I got a list of 217 people, then it grew to a thousand and then to 5 thousand and then 10, and 15 to 20 then to 100 thousand and then to a million, and that became the focus. And it was interesting, it was 2 years before Clickfunnels hit, my business was stagnating and stalling. We were stuck at 2 ½- 3 million dollars a year for 3 or 4 years in a row. I think you guys have heard me tell this story before. I remember we were trying to figure out, what’s the big thing I gotta figure out. And I remember Daegan Smith, he asked me one day, “How many people join your list every single day?” and I was like, ‘What do you mean?” I was like, “Well my list is like ( I can’t remember) 130,000 people.” He’s like, “No, no, no. I didn’t ask how big your list is. How many people per day are joining your list?” And I was like, “I don’t even know.” And he’s like, “Well if you don’t know, that’s why your business is stalling. If you don’t know how many people joined your list today, it means you’re not focusing, which means it’s not happening, which means that’s the root problem of all…like the root of all evil is the fact that you have no idea how many people per day are joining your list.” Notice he said, “per day” wasn’t per week, per month, or per day. It was how many people per day. I remember I was in a mastermind group, this is back, this is going to date me a little bit for those SEO nerds out there. But there was a time when article writing was the secret to getting leads and all this stuff. And I remember this guy was in a mastermind group and he was talking about, he wasn’t getting traffic to his site and all these kind of things. And he was doing article marketing. And I asked him, “How many articles a day are you submitting?” and he’s like, “I can tell by the way you said that, that I’m doing it wrong.” I’m like, “What do you mean?” He’s like, ‘Well, I’ve submitted two articles so far, and you asked me how many per day I was submitting.” I was like, “Yeah, you’re doing it wrong.” So that was like ten years ago when article marketing was this thing. But fast forwarding to now, it’s like, if you’re like, “Oh my list 10,000 or 100,000 people.” That’s not the question. The question is how many people per day are joining your list? So Daegan told me that, and I was like, “I don’t even know.” So I remember logging into my software, and the software had the stats of how many people that day joined your list. So we started writing it on the whiteboard. I think at the time it was like 23 or something. It was like 23 that day and I was like, ugh. And the next day I looked at it and it was 20, and then 19, and these little numbers. But then I started looking at it. As soon as I started looking at that number it started making me so angry because I was like, “It’s so small, I need to make it bigger. How do I make this thing bigger?” So what’s interesting is when you track something it grows. It’s just, except for when you’re losing weight. When you track something it shrinks. But for most things, if you track it, it grows. So a number became the driving force. That was the metric for my business, how many people each day are joining my list? That’s all that mattered. We’re looking and focusing and that became the number. And so every single day we’d come in the office and that was the number. How many people joined the list yesterday? How many people joined the list yesterday? Every single day we came in, that was the number that was on the board. And it was crazy, we went from 20-30 a day to 50 a day, to 100 a day, to 200 a day, to 250, to 500, to a thousand. And I remember when we crossed a thousand a day and it was insane. If you would have asked me a year earlier, “Can you get a thousand a day?” I’m like, “That’s not possible.” But we got to the point where we were doing a thousand a day, new people joining our list. And guess what happened to our business? It all just kept growing. Because it’s the new fresh blood coming into your universe, your business is all about getting that fresh blood, the new people in all the time, consistently, focusing, focusing, focusing. And so I want you guys to understand, until you own the traffic you don’t have a business. So that’s got to be the key focus. Without me teaching the whole Traffic Secrets book right now, there’s three types of traffic. There’s traffic that you control. So Zuckerberg owns it, or Larry and Sergei over at Google, they own the traffic. So that’s why they’re so freaking rich and so powerful. I was talking to my dad today about how if you look at the entire internet, you’ve got Zuckerberg who owns Facebook and Instagram, you’ve got the Google guys who own Google and YouTube, that’s 90% of the internet owned by 3 dudes. It’s insane, they have all the power because why? They have all the customer list. They have everybody. So they own traffic. So if you go and buy ads, you don’t own that traffic. You can control it, so it’s good. And you should do that, controlling traffic is one way to build your list. I’m going to go buy ads to build my list, but I don’t own it. I can control it. I can buy an ad and say, “Point it to this landing page, and go there and give me your email address.” Number two is traffic that you earn. So that’s me going on a podcast, or me doing a FAcebook live on somebody else’s page, or me doing a summit, or me doing all these things trying to earn traffic and get into their mind. And then the third traffic, the third and best and most important, the only thing you should be focusing on is traffic that you own. That’s your list. That’s the big secret. When you have a list this game becomes super, super easy. I always tell people that internet marketing is pushing a boulder up a hill at first. Because you’re pushing and you’re pushing, and it’s hard. And at first you’re making no money. And you’re like, ‘I’m spending 80 hours a day and no money is coming in. No money’s coming.” And you’re pushing and pushing it. But as you’re pushing this boulder up a mountain, that rock is your list and it’s getting bigger…I guess the rock is not the list technically, but it’s picking up the list and the list is getting bigger and bigger. And there comes a point, this tipping point when the boulder gets on top of the hill and starts bouncing down the other side. And as soon as it starts bouncing down the other side, this game becomes really, really easy. For me that started happening about 30,000 people on my list. I was making, I was averaging about $30,000 a month. And it became easy. I could literally wake up in the middle of night and send an email to my list and be like, ‘Hey tomorrow I’m going to do a training on how to wake up happier. If you want to come to this training, pay me $10.” And I would wake up and there’d be $3,000 in my inbox. Insane, right? Any crazy idea I wanted to pull out my “bloop”, pull out of my whatever, I could make money with it because I had a list and it was simple right. So that’s what you gotta get. Like getting from zero to a hundred to a thousand to ten thousand, twenty thousand, thirty, that’s the hard part. As soon as you get over the edge, then it becomes so, so, so easy. So that needs to become the focus point and the goal. How do I build a list? How do I grow this thing? And it’s going to be painful to a certain point. And as soon as I get it over the top, then it becomes easy. Because you have a list, now you have leverage. Now it’s like, you can go to somebody else and say, “Hey, promote my product and I’ll promote yours.” There’s reciprocity, right. When you have no list and you go to somebody like, ‘Hey, promote my product?” They’re like, “No. What’s in it for me?” I guarantee, as cool of a person as I think I am, if I were to call Tony Robbins a decade ago and be like, “Hey Tony, guess what? I’m a super fan. Can I come speak at your event in Fiji? Can I hang out? Do you want to be friends? You want to be business partners in the future? Do you want to promote my book?” He’d be like, “No.’ When I went to Tony, guess what I had? I had something that was of value to him. I had this thing it was called a list. And a list is a platform. I could say, “Hey Tony, man you’re amazing. I want to promote you to my list of 500,000 entrepreneurs, would you be interested?” and he’s like, “Yes, I will listen to you because you have a platform.” Your list opens up doors, it opens up any doors. I don’t think there’s a human being on this planet I couldn’t get to right now because of my customer list. That’s how powerful of a tool it is. It’s the key. And when you have a list, you have power. You can do swaps, you can promote other things, you can sell your products, sell somebody else’s product, you can have an idea, you can brainstorm, it becomes easier because you don’t have to, again, right now we’re creating products where we’re guessing, we’re hoping, we’re putting stuff out there and we try to sell it and it doesn’t buy. And we’re like, “oh, we spent all this money on traffic and it didn’t work.” Whereas if you have a list, you don’t even create the product. You’re like, ‘I’m going to send an email to my list and see if they buy.” They bought, “Sweet, I’m going to go out there and create the thing.” The other powerful thing, I think it was John Lennon, was it John Lennon or Paul McCartney, this was them writing, and I remember the story. They were sitting one day and they wanted a swimming pool. And he said, “I’m going to go write myself a swimming pool.” and he walked inside and he wrote, I think it was Yesterday. Boom, got the royalties and bought the swimming pool. He wrote himself a swimming pool. I remember Dan Kennedy, he, I love Dan. I’m a lot more, he calls his list his herd. Like, “Build a herd of people.” And I remember he used to always say, ‘If you want to buy something in your life, figure out what it is you want to buy,  a new car, a new house, whatever, then send the bill to the herd.’ That was what Kennedy used to always say to us all the time, back in his mastermind group. “Send the bill to the herd.” So it’s like, “I want to buy a new car, what’s it gonna cost? This one costs $150,000 for a new Tesla. Cool. Send the bill to the herd. Write an email, send it out, have them pay for it. Everything is free.” That’s the power of a list. You have to make that the focal point because that is your business. Everything else is good. Having a webinar is good, but the reason why it’s good is because it builds a list profitably. Having a book funnel is good, but why is it good? Because it builds a list profitably. Having a summit funnel is good. Why is it good? Because it builds a list. All those things, the only reason why they ever even matter at all, is because they build a list. That’s it. Every funnel I’ve ever created in the entire history of my life, is about one goal and one goal only, and it’s to build a list profitably. That’s it. If I have a list I can sell whatever I want. I can sell them software, coaching, supplements, underwater scuba lessons, I don’t even know. You can do whatever you want. That’s the magic. The list is the key. Alright, have I drilled that into everybody’s heads enough? I hope I have. If not, I will rant even more. So now you’re all like, “Sweet, I got a list. Now I get the thing, I need a list. But how do we get a list?” So a couple things. Number one, you need to make on your whiteboard a big thing that says, “How many people have joined my list today.” And you look at that number. And if it’s zero, you need to be angry. If it’s one, you gotta be angry. Start being angry because the anger is what’s going to get your mind to be like, “What’s the next thing? What’s the ideal? What’s the thing I gotta create or do to get somebody to get on my list?” Alright, so that’s number one, putting that number and making it front and center of your entire business. Looking at it over and over again so you see it, so you start thinking about it. That’s number one. Number two now, it’s like, “Okay, if I’m going to build a list, I’ve got to…” List building is basically, you’re trading. Like, give me something in exchange for your email address. So it’s like, I need to create something really, really cool. It doesn’t mean it has to be big, doesn’t have to be a book, doesn’t have to be a thing, but something cool that’s unique, that’s fun, that’s interesting that you can, that’s got a really good hook. It could be as simple as, this thing I’m yelling my rant right now, this could be very simple and easy a lead magnet to put on a squeeze page. I could be like, “One night I went to my coaching members and I ranted for 45 minutes on the power of list building and I showed them 5 or 6 of my most powerful ways to build a list. If you want to watch that video right now, go opt in right now.” That could be it, this could be me ranting. You could get on your phone and just rant for 15 minutes on the phone and that could be the lead magnet, that could be it. It doesn’t have to be something that’s huge and hard, it’s got to be something really, really cool. So you create that and then it’s like, you create that, you create a really basic landing page, squeeze page, and a thank you page where you give it away, and that’s phase one. That’s why when we started this round of two comma club x coaching, the very first training I did was a two hour training on lead funnels, how to build a list through lead funnels. And I apparently didn’t rant loud enough in that for everybody to hear. So I’m ranting loud now. If you haven’t gone, go back to that training. I show, I think I show 110 different examples of landing pages and lead funnels and how they work and how people, different opt ins people use, and different bribes and the layout and structure of the pages. So it’s all in there, so go check that out. So a squeeze page is good, but now it’s like, okay how do we get people to opt in. Because it’s like, traditional just Facebook ads, yeah, you can go buy Facebook ads, and you’re looking at anywhere from a buck to 5 bucks per lead. So especially when you start, that’s a heavy pill to swallow. So for me, Facebook ads are awesome and they’re great. I didn’t my very first Facebook, I didn’t buy my first paid ad for over a decade. So for the first decade I was like, ‘I gotta figure out other ways to build a list.” And what’s fascinating, back then we did not have Facebook, we did not have Myspace, Friendster wasn’t selling ads. Google slapped everybody, so it worked for like a week, you know when I got in, it worked for like a week or two and then it stopped working for everybody. So I didn’t have an advertising platform to build a list on. It wasn’t a thing. So I had to be creative. I gotta build a list, “How do you buy a list?” It wasn’t like go buy ads somewhere. It was like, you’ve got to be creative. How do you build a list? So pretend for a moment, I don’t have Facebook, I can’t pay for leads. How am I going to generate leads? I start looking, there’s other people that already have a list. So if they already have a list, how do I get access to…You have a list…. Do you guys remember the Wedding Singer when Adam Sandler goes to the bank with Kevin Nealon there, and he’s interviewing for a job and Kevin Nealon is like, “Why should I hire you?” and he’s like, “Well, you’ve got money. I need money. So I was hoping you could hire me and give me some of that money.” It’s the same thing. “You’ve got a list, I need a list, how do we do something together so that your list can join my list and I have a list too?” As dumb as that sounds, that literally is what went through my head all the time because I didn’t have a list and other people did, so I’m like, “How do I build the list?” A lot of it was going out and like, “Okay, how do I create something with this person? How do we do a partnership?” I did summits like crazy. I’ve been in more summits than you guys would ever believe. If you ever go back in the internet archives you can see a lot of them. But I did a lot of summits. I put on my own summits. Why did I put on my own summits? Because I knew that all the other people I was going to interview in the summit had a list and I didn’t. I didn’t even position myself as an expert initially. I just “okay, I’m going to do a summit. It’s called the Affiliate… in fact, it was Affiliate Boot Camp.” I think I’ve launched affiliate boot camp six times. But my very first one was Affiliate Boot Camp, and I just found six affiliates, excuse me, I think it was 12, I can’t remember it’s been a long time, a decade or so. A whole bunch of affiliates, I put them on a summit, and I was just the interviewer. I wasn’t teaching anything, I just interviewed people. And then I had everybody promote this summit, I interviewed all the people and I got a list. And it wasn’t a ton, I think I got 1500-2000 people to join my list. Now I had a list. And I leveraged that list. I went to someone else and said, “Hey, your product is really cool. I’ve got a list, it’s not huge but I’ll promote your product if you promote mine.” Someone’s like, “cool, I promote your product.” And all the sudden we did exchanges. They promoted mine, I promoted theirs. And what would happen is I’d make a little money, they’d make a little money, but I’d get people joining my list. Then I started thinking, okay, I know all these people that have lists, and a lot of them are affiliates, they promote other people’s products. So what if I created something really, really good and most people are paying them 50% commission on the product, what if I came back and paid them 100% commission? And at the time no one had ever heard of that before. So I go to people, “Hey I created this amazing product. Check it out.” And they’re like, “That product is really cool.” And I was like, “What if I pay you 100% commission to promote it?” and they’re like, “Why would you do that?” “I don’t know. Because I’m a nice guy and I feel like you should get all the money because you’re the one who built the list, and you spent the hard time, energy and effort, and you’re way cooler than me. So I’ll let you sell my product and keep 100% of the money.” And so many people said, “Dude, that’s an awesome deal.” So they would promote my product and they would keep 100% of the money, and guess what I would get? The list, their list would join my list. And all the sudden those people became my people. And the next thing I sold, I kept all the money from. That was the magic. I remember I had one friend, he did a really cool thing. He had these CDs that he used to sell for, I can’t remember, I think it was $300 for these CDs. And he was doing okay with it, but not killing it with these things. And he’s like, “You know what I’m going to do? I’m going to take my $300 things…” and back then he put them on CDs or DVDs, so it doesn’t work as good nowadays because people don’t really have DVD players, but back then it was a thing. And I remember he did this big Christmas promotion and he went to all these big, huge people’s lists and said, “Hey for Christmas, how would you like to give your list my $300 product for free?” and people were like, ‘That would be awesome.” He’s like, “It’s free, so you’re not going to make any money. But they get a cool gift and it’s coming from you and it’ll be awesome.” So he sent these pages for each person, and I didn’t do it, but it would have been like, it was called The Marketing Quickie, so it was like marketingquickies.com/Russell. So you go to Marketing Quickies and you see that the CDs are like $300, if you go to /Russell it was like, “Hey this is, (what was his name? Was it Andrew?) I did this partnership with Russell because you’re on the list, normally when you go to the homepage, you can go see it, it’s $300 for this product, but because you’re Russell’s subscriber, I’m going to ship you out a CD for free, all you gotta do is put your name and address down below and I’ll ship you a CD for free.” So he came to me and I don’t know, like 400 other people, he asked tons of people and most of them said no. But he had 30 or so people say, “Sure that sounds awesome. It would be a great gift for my audience.” They all sent emails to their list, they went to the page, filled out the form with the shipping address everything. He went and burned CDs all Christmas long and sent them out to people. And when all was said and done, he ended up with a list of 18000 people, boom, by giving away his product for free. “But Russell, now I’m not going to make any money.” Again, your business isn’t your product. Your business is your customer list. Now you got a customer list, now make another product, figure out the next thing they want to buy. I remember Tellman Knudsen, Tellman I remember I had just been building my list at the time. I thought I was a hot shot. I think I had, how much was it, I probably had 40-50,000 people on my list at that time. And he messaged me one day, I didn’t know who he was, some of you guys may not know Tellman, he’s not as big in our market as he used to be back in the day, but he’s more in the personal development, hypnosis market now. But he used to be in internet marketing, in fact, he owned listbuilding.com for a long time. But anyway, I digress. He came to me and said, “Hey Russell, I’m doing this really cool summit where everyone’s talking about how they built a list. And I want to see if you’ll promote this summit to my squeeze page, and then you can be on the summit?” And I was like, “No dude, that’s the stupidest thing I’ve ever heard.” And he’s like, “Why?” and I’m like, “I’m not going to email my list to your squeeze page, then half my list will go on your list, and what’s the benefit for me?” anyway, I told him no and hung up the phone. And then like 6 weeks later I see this big launch where every single person on planet earth is emailing their list to this brand new newbie’s squeeze page, Tellman. It was like, in fact, if you go to, I wonder if it’s still there. It used to be listcrusade.com I wonder if it’s still there. Crusade is a hard word to spell. I spelled it wrong. Anyway, I’m sure if you go back to the Wayback machine you can find. But it was just a page that was like, “Hey learn list building secrets from (and it had all the people’s names). Give me your email address and I’ll give you access to all these interviews.” And he did it, and like I said, 6 weeks later I saw all these people emailing. Boom, boom, boom. Person after person after person, all these big names. I was like, “What in the world.” And I remember, I watched his campaign and he built a list, I found out later, of over 100,000 people from this campaign. I remember messaging afterwards. I was like, “Dude, how did you pull that off? Because you asked me, I thought you were insane and I told you no.” and he’s like, “I know. Most people thought I was insane. I asked 70 people and all 70 of them told me no. Then I asked the 71st person,” and his name, I think it was the nitro guys, Matt and Kevin Wilkey, he them and they said yes. And he’s like, “Oh my gosh, I got my first yes.” So then he went to the 72nd person and said, “Hey I’m doing this project, these two guys just said yes. Do you want in on it?” and then that guy’s like, “Yes.” And he went to the next person. “Hey I’m doing this project, that person and that person said yes. Do you want in?” “Yes.” The next 40 people said yes afterwards. But he got 70 no’s in a row before he got his yeses. Is that crazy? And then boom, at the end of the campaign 100,000 subscribers. I think year one in his business he made $760,000 and all he did was email to those lists, all the other people’s products and sold their products. He didn’t even have his own product that first year. He just built a list from everybody else’s list and then sold other people’s products. Do you guys see this? It comes down to this creativity. How do we do this? How do we do it? It’s like how do I create cool things that I can somehow incentivize somebody else to promote? One of the things Nick said, and I’m going to tease him a little bit about this, but he said, “I thought that I had a bunch of friends who I assumed were going to help me promote the product.” Why would they help you promote the product, there’s no reason why someone would help you promote the product. I have to make a better offer to my affiliates than I do to my customers. People always think, “Well Russell, everyone promotes Clickfunnels.” Why do you think everyone promotes Clickfunnels? Number one, we pay 40% recurring commission for the lifetime of the customer. Higher than any other SAAS platform on this planet. Number two, I paid for a dream car for everybody. Number three, I bring them onstage and give them street cred. Number four, a lot of times we have 100% affiliate commissions on books, on offers, OFA. Number seven, book deals when we do the book launches we always do $20 to give away a free book. I work harder to get my affiliates to promote than I get my customers to buy. So you have to understand if you want somebody to promote for you, it’s not just like, “Oh promote me. You should promote me because we’re friends or because we know each other.”  No, don’t ever expect that. My best friends on the planet, I do not ever expect them to promote my stuff. I still go out of my way to sell the crap out of every one of those guys as well. I gotta make an offer for every single one. I don’t care if I’ve been friends with them for a decade and a half, for them to promote me, I still sell them on why they gotta promote me. And we make those offers insane. So when you thinking you want affiliates to promote you it’s like, “What do I give them? Do I give them 50%? Do I give them 100%?” I can’t tell you how many messages I get from people like, “Russell, I have an idea for a product, if you promote it, I’ll give you 50%.” I’m like, “Dude, really good affiliates don’t take 50%.” Especially for info products, they don’t want 70 or 80 or 100. We’ve got deals we’ve done in the past where we’d pay 150-200% commission on things. Why? Because we want the list. One of my very first mentors, his name was Mike Lipman. I remember seeing him onstage one time and he said, he was talking about doing these offers, they make these free DVDs. “We sell these free DVDs, somebody buys the DVD and we call them on the phone and we sell them coaching.” He said, “Guess how much money I spend to sell this free DVD?” And I was like, “I don’t know.” And he said, “$30. I pay an affiliate $30 to give away a free DVD.” I was like, “What? You’re going to be broke in like 13 DVDs. How does that work?” And he stopped and said, “Russell, you have to understand, amateurs focus on the front end. Amateurs focus on the front end. Professionals focus on the back end.” He’s like, ‘I spend $30 to give away a CD, but I average, if every CD I give away I average $200 in sales on the phone within 6 weeks.” So for you guys, start thinking about that.  How do I create something at such a good deal for the affiliates to promote, I give them so much up front….Why do you think we pay 100% on our OFA, One Funnel Away challenge? We pay 100% because right now we got, last month 6500 people joined OFA. 6500 buyers, guess how many leads came from that? A whole lot more than that. I think, yeah, a lot. And it cost me a ton. In fact, I lost money. I think we spent $70 per box, maybe $60. I might be misquoting, 60-70 dollars per box for the One Funnel Away Challenge. Plus 100% commission, so it cost me for every box I sell, I lose $50-60. But what happens? Amateurs focus on the front end. I focus on the backend. I get a customer, I bring them into the value ladder, I bring them to the things and they ascend and they get stuff, and all sorts of stuff like that. That’s what I want you guys to understand. It’s coming back down to how do we create something amazing? And if you’re nervous, again, it comes back to especially at the beginning when money is tighter, paying Facebook a dollar to 5 dollars per lead is scary. But it’s like, what if we come back and what if I took my $300 product and put it on CD and people pay $4…maybe not CD, maybe MP3 player, whatever, and pay $4 for me to ship it out to them. Or maybe it’s a book. Maybe I take my best presentation, my best Facebook live, my best whatever and I get it transcribed where it’s like a book, and I get affiliates to promote it and they give it away for free, and I’ll print it and ship it and send it out to people and they pay $5 for me to print it and ship it to them. And I get the lead and they get whatever. Or maybe it’s co-branding. I used to do this all the time, where I would find somebody who had a list, who was better than me. I’ll tell you if I can think of somebody off the top of my head. Mike Filsaime and I used to do this. We did it a couple of times, where we had both done a pre-launch, in fact, if you go back to the internet archives and you go to prelaunchsecrets.com, go to the wayback machine, you’ll see it. But basically he had done a bunch of pre-launched, I had done a bunch of pre-launches, we came together and created prelaunchsecrets.com and it was basically a telesummit where it was like, ‘hey come listen to the summit and you’ll hear Mike talk about his pre-launch, I’ll talk about my pre-launch. We’ll talk about what we both did and then you get it for free.” So Mike promoted it to his list, I promoted to my list, when leads came in, we both got the leads, so they joined both our lists when they came. So basically, he got some of my leads, I got some of his leads, we both got better. We gave away this really good training for free. And I think we had an upsell where you could buy, I can’t remember, something we put together for an upsell, to try and make a little money off it. But that was it. And then I did another one with Josh Anderson, and with Jeremy Burns, I’m trying to remember some of my old buddies from back in the day. It’s the same kind of thing. I would interview them, interview and we’d put together a thing, where it’s co-branded, we both create something together, we both promote it, we both split the leads, and boom, both of our lists got bigger. So it’s like looking at people who already have lists, looking at people who have a following. Co-branding and going into each of these different markets and doing that. The first part of your business, you guys have to understand, the first part of your business is all about getting land. It’s getting people. In fact, at a recent inner circle meeting, it was interesting, Brandon Poulin was there and he was talking about how the first half of your business is all about gaining ground. And th second half of your business is about protecting it. And hopefully none of you guys have to go through that part of the process, but we get to the spot when now it’s like, you know we have legal crap, and other stuff to protect your land. People throwing lawsuits at you all the sudden. That’s the part of the design that sucks. You guys are in the fun part of the business where you’re like gathering land. This is the great, if I could sit down in this range of how to get more land, it’d be the greatest thing in the world. But it’s thinking about that. This is the part of my business where I gotta gather land, I gotta get people as quick as I can. So it’s doing a little bit of a lot of things consistently, every day. Your full time job, this is your job, this is an 8 hour a day job, to hustle to build an audience. Until you have an audience, you don’t have a business. Until you have a list, you don’t have a business. So it’s going out there and buying ads, doing affiliate deals, you’re doing partnerships, you’re getting people to email, you’re doing summits, you’re doing podcasts, everything you can do to capture land. It’s just not one thing, it’s a whole bunch of things. Just trying thing after thing after thing, and if it doesn’t work, don’t freak out. Do the next thing and the next thing. It’s going to a potential dream partner who has got a list. “Okay, you’ve got a list. What can we create together?’ or coming to them with a plan. “Hey, I’ve got a really cool idea. I can, your audience is good at this, I’m good at this.” Like Noah St. John did this back in the day. At the time he had no, he was a personal development guy and his whole pitch is like, a lot of times he’s like, “Russell, you teach people the most amazing marketing stuff in the world. They’re sitting there, they got their foot on the gas because you gave them all the information, but they’re all freaked out, so the same time their foot is on the gas, the other foot is on the brake. So they’re spinning out and nothing is happening. Your product helps people put their foot on the gas, my product helps them take their foot off the brake. Let’s do a partnership where your people can come in and buy your product, and then they get my training. My training will help them take their foot off the gas.” And if I remember right, this was a decade ago that he first pitched me on this. He didn’t want money for it. He was like, “Just put this on your thank you pages and have people click the link, they go over and fill out a form and then boom, I’ll give them access to my course.” And when they filled out the form, guess what they did? They joined their list. One of my buddies, Joel Marion and Josh Mazoni, they launched biotrust which is a supplement company. If you look at how they did it, they didn’t go and buy a bunch of ads initially. What they did is they went to all the people who already had traffic right, they already had funnels. They went to the thank you page of every single person’s thing, and on the thank you page they’d have a button that said, “Thanks for buying my info product about how to get 6 pack abs. Click here to find out my number one recommended supplement.” They’d click there and go over to a squeeze page and put the name and email address in and then boom, they were put on Josh and Joel’s list, and then those guys emailed the list every single day selling protein and things like that. And as they were selling all those things, all those commissions were going, excuse me, all the commissions would go to the person who referred them over to the squeeze page and they just sold, they’d sell people like crazy and all the commissions went back to that person. Just like in Clickfunnels. When someone sells one of my books and we get them to buy Clickfunnels, that affiliate still gets them money.  So he just put a squeeze page on every one’s thank you page. So it’s looking at that kind of thing. How can I go to other people that I know in my market who maybe have a little bit bigger following than me, and how do we start partnering together and we tag team together and we create cool things together? I’m trying to give you guys as many different tactical ideas to jolt your brain as possible. What else, what else? One thing is I’m thinking more just tactical ideas, I remember when I first got started in this game, Ifirst got the gist of list building, and I remember I started looking who the list builders were. And if you don’t know how the list builders are in your market, that’s your number one homework assignment, that’s even before writing the number on your board of how many people joined today. Who are the list owners in your market? And I’m talking about email lists. There’s so many different types of lists, but emails still to this day, are still the most powerful. Getting on someone’s podcast is good, and it’s awesome, but getting them to send an email for you is better and it’s faster. It just still is. Someday it may not be, but as of today, it’s still the best. So I’m talking about email list builder. So who are the email list owners in your market? So I remember that was the first thing I learned about building a list. I’m like, “Cool, who are the list owners?” and I started listing them out. I remember the ones at the time were like Joe Vitale, Mike Gillespie, who are the other names? All the different names. So I was like, “Okay, I’m going to do a deal.” And I remember Joe Vitale was the first one, I thought he was so cool. And he is cool actually, but I remember at the time I was like, ‘Joe Vitale is the man. I wanna be the like, I want him to promote my thing.” And I built this whole thing up and I remember I built a whole, I remember studying his stuff and going through and learning stuff, and I was like, “okay, I have something I can provide his audience, it’s going to be a huge deal.” And then I emailed him and guess what I heard back? Nothing. Crickets. Crap. So I emailed him again, nothing. I emailed him again, nothing. I’m like, ‘What a punk. He should be responding back to me. Doesn’t he know that I spent all this time and energy learning about him and focusing on him?” I say that because I’m being vulnerable but, I guarantee that happens to me all the time. I get people hitting me on Instagram, on Facebook, all sorts of places and I don’t respond back to them because I can’t. I’m drowning. Looking back now I’m like, “Joe, I get it. So sorry. It totally makes sense why you didn’t.” But he didn’t right. And I was trying all these people that were at this level up here, I’m reaching out to them, and none of them respond back to me, and I was all angry and mad. And then I remember I was just like, “Man, this game sucks. No one’s out here for the little guy. I thought this was, everyone was here to help each other, and apparently not.” All the bitterness that I could possibly have was all there. And then I went to this forum at the time and I met a dozen guys, who were all about my level. We’re all doing that same kind of thing, and no one had a huge list. I think my list was 200 people at the time, Mike Filsaime was one of the guys in there. Mike I think had a list of like 5 or 6000 people. He had just come out with a product called Carbon Copy Marketing and he had them on CDs and he would burn the CDs. I remember that I think he was charging $5 or $10 for them, and it was like a $97 product and it was cheap, and he was using it to list build.  Looking back now it’s like, oh he was doing it to list build. He started building up this huge list. So that’s what he was doing. And I emailed Mike and sent him a copy of my product, he’s like, ‘This is really cool. I’m going to promote it.” He promoted it and then I was like, “Cool man, thanks for promoting it. Who else do you know?” and he’s like, “Oh, you should meet this guy, this guy, this guy.” And he told me two or three other people, who same thing, had a list about the size of mine, maybe a little bit more, kind of the same area. And we got to know each other, and had another one promote me, then another guy promote me, then I promoted this guy. And we started, it was interesting, all these guys were at this level down here. And I remember looking at all these guys up here, like the Joe Vitale, Steven Peirce, all these guys that were untouchable, and we were down here. And we start promoting and cross promoting and helping each other out. And what happened was interesting. At that level we started getting bigger and started getting better and our list started getting bigger, and they started responding more and they started getting more people. And then every single person we brought in knew three or four other people and we’d get them in and we’d get them in. And pretty soon I’d have this network of 30 or 40 people and we’re all helping each other and cross promoting each other and doing deals together and co-branding products together and we’d both promote the product. Do all this stuff, and soon, in about a year, year and a half time our list got to the same size, or bigger, than these people I was looking up to. I remember by that time I was doing a project and I was like, “Oh, it’d be cool to do this thing with Joe Vitale.” But I was like, “I can’t message him. He hasn’t responded to like 6 of my messages.” I’m sure I said something stupid in there. I don’t even know. I probably said something, I don’t know, probably something embarrassing. But I was like, “I’m just going to email him.” And I emailed him and Joe’s like, “Oh man, I see you everywhere right now. I’d love to do something with you.” Emails me back instantly. I was like, “Oh my gosh. I’m in. I’m in the cool kids club.” Then we started doing deals with people at this level. And guess what, all of us grew to the next level and kept growing and growing and growing and that’s how we started growing. So I think it’s a big thing for all of you guys. Look in your market. Start looking around, who are the list owners and then get to know them. Build partnerships, build friendships, take them to dinner, buy them a party. And then actively try to figure out things. A lot of times I see people doing the dream 100 and they send gifts and try to do nice stuff, but they never ask for something. Ask for stuff! You’re both trying to help each other. Get on the call and be like, “How can we help each other? I’m really good at this, this, and this and you’re good at this. What can we do? Can we do a summit together? Can we do a cross promo? Should we create a product together? You promote it to your audience, I promote to my audience, we cross pollinate. What can we do?” And then after that stuff be like, ‘Who else do you know that I can work with?” they introduce you to people and you introduce them to those three people that you knew and worked with in the past. You start building this network of people that becomes super, super powerful. In fact, I’ve actually just written this in my Traffic Secrets book. This is a lot of spoilers for you guys, for when the book comes out in the near future. Do you guys remember the movie, Never Been Kissed with Drew Barrymore in it? It’s one of those cheesy movies, that I don’t know why I watched it but I did. I’m sure my wife made me. But in the movie Drew Barrymore goes to high school, she’s a complete loser, and then she leaves high school and then she gets a job as a reporter. And then her boss wants her to do a story on all the cool kids in high school who are all into drugs and all the stuff. So she’s like, ‘I’m going to go back to high school.’ And she goes back to high school and instantly within 5 seconds she’s back in with the nerds. She’s in the chess club, the music, and all these things like that. And all the stories she’s bringing back to her boss, he’s like, ‘I want a story about the cool kids. I don’t care about chess club and things like that.” So she tried to get into the cool kids club, and just gets rejected every single time. So she goes back home to her brother who is David Arquette and tells him this whole thing. And he was like the cool kid in high school. He was like, “You’re so lucky to be back in high school. I want to be back in high school.” And she’s like, “No, it’s horrible. The kids are so mean.” And he’s like, ‘If I were back in high school, I’d be cool again.” And she makes fun of him like, ‘No, you couldn’t be it.’ So the next day at school, she goes back to school again and all the sudden she sees her brother come in and she’s like, ‘what are you doing?” and he’s like, “I just registered for high school.” And she’s like, “Whatever.” Anyway, he walks into the lunch room the very first day and he grabs a big old tub of coleslaw from the lunch lady, stands up on the table, and starts trying to eat the entire thing of coleslaw. So he eats this whole thing of coleslaw, and all the jocks, all the cool kids around him chanting and cheering and by the time he’s done he’s just covered in coleslaw. And they pick him up and carry him out of the lunchroom. I maybe exaggerated the story. I can’t remember perfectly, it’s been about a decade since I’ve seen it, but you know what I mean. All the sudden he becomes the cool kid. And Josie, who’s Drew Barrymore’s character, goes back to him later and is so mad at him and frustrated. And he said, ‘No, no, I want to show you something.” So he walks over and teaches this principle that’s so, so powerful. Again, I’m slaughtering the story, but conceptually hopefully this makes sense. So he goes over and he starts telling people, “Hey you see that girl Josie over there? We used to date but she broke up with me. She is so cool, she is so blah, blah, blah, whatever.” And the guy’s like, “Really? She’s that cool?” “Oh yeah, she’s amazing.” And then all the sudden he goes and tells someone else and tells three or four people and all the sudden, within a day or two, all these people come over to Drew Barrymore’s character and bring her into their thing, and all the sudden, that quick, she’s one of the cool kids. And David Arquette’s character says something that’s so powerful. He said, “If you want to get into the cool kids club, all you need to do is get one cool kid to think you’re cool.” Boom. Are you guys getting this? So for you, as you’re building your dream 100 looking at this thing and trying to figure out, how do I get in this network of people? You don’t have to get everyone to say yes, you have to find one cool kid to think you’re good and you’re in. That was the moral of Tellman’s story that I told you guys 20 minutes ago. Tellman called 70 people in a row. 70 people told him no, and then one cool kid said yes, and the next 40 said yes. All you need is to get one kid to think you’re cool and you’re in. So who is that in your market? And if you don’t have a list of 10, 20, 30 people that are in your market, these people right here have my customers, they’re on their list right now. If I can figure out a way to work with them, their list will become my list. This is what we’re talking about. I’ve been preaching dream 100 for a decade and for a decade and for some reason the majority of people never do it. And dream 100 does not mean sending out big packages in the mail, it means Facebook messaging someone saying, “Hey, what’s up. What do you do? How can I help you? I’ve got a product, you’ve got a product, let’s do a deal together. What can we figure out?” that’s what dream 100 is at its core essence. It’s getting in there and networking and trying to find out who’s the cool kid. Because you get in with one cool person and that person thinks you’re cool, it opens up all the other doors. Does that make sense? For me, my cool kid was Mike Filsaime. As soon as Mike Filsaime said I was cool. He did my first promo on ZipBrander, one of my very first products ever, he went out and he’s like, “Hey Gary Ambrose, hey so and so, he so and so, this guy’s named Russell, he’s really cool. You should do deals with him.” And I did deals with all three of those guys. And I asked them, “who else do you guys know. You guys are awesome. Do you know any other cool guys like you?” They’re like, “Yeah, you should meet him and him and her and her and that person.” And brought me in, and then within months my network grew very, very big. And then all of us started cross pollinating, cross promoting and all of us as a market grew to the next level, and grew to the next level, and grew to the next level. Alright, does that make sense you guys? There’s a million tactical ways to build a list, but it just comes down to thinking about it differently. Think about it like that is your business, that is the core thing. How do I do it? Who already has my customers on the list? How do I get to know them? How do I become friends with them? What can I create with them to get them to promote my thing and I can promote their thing? How do we do these kind of things? And maybe, let’s say, coming back to Nick specifically on this one. Nicks new course in on Facebook live. And it’s like, okay who are people in your market that have a big, like have a fan page with 30, 40, 50, 100,000 followers right now. And come to that people and say, “Let’s be live together to your fan page, and let’s talk about the power of Facebook live’s and at the end we’ll make a special offer. I’ll pay you 75% commission on every single one.” Boom, that fast you’re in front of their entire audience. There’s a reason why I launched my book I said, “Tony Robbins, can you interview me?’ He’s like, “Sure, I’d love to interview you.” I’m like, “But not on my page. My page has my fans. I want to be interviewed on your page.” He’s like, “What?” I’m like, “Yeah. Let’s do the interview on your page.” And he’s like, “I guess.” So we do the interview on his page and guess what? His 3.2 million fans saw the interview because it was on his page, and I got all his people to come and buy my book. And then I asked Tony, “can my team login to your ad account and buy ads? I’ll pay for the ads, you’ll get affiliate commissions on it.” I’m selling my partners harder than I’m selling my customers. “I will login to your ads, I will pay for the ad cost and I’ll pay you affiliate commission and we’ll keep pushing the interview.” He’s like, “Sure.” So we logged into his ad account for like 3 months after that. I was spending as much money as possible to show every one of Tony’s fans my interview with Tony on his page. And we ended up getting, I think that video had 3 or 4 million views on it during that time. So it’s that thing. Aaron said, “The first step is admitting that we’re not the cool kids yet.” Exactly, exactly. Toby said, “I’m building a list of agency owners and marketing freelance, I have about a thousand so far. DM me if any of you guys want in.” You know as much I think Gary Vaynerchuk’s a…I’ll leave it there because this may be public some day. As much as I love Gary Vaynerchuk, the best thing he said, “You guys know what business development is, business development is getting your phone out, going to instagram and going to your DM’s and DMing each person. Not copying and pasting. Literally DMing each person a personal message. Like, ‘Hey, you’re awesome. Hey, you’re awesome.” By the way, I’m going to geek out for a second because I got really excited about this. My favorite author right now is a guy named Ryan Holladay, he’s written some of the most amazing books ever. So many good ones. Trust Me, I’m Lying is insane. It will change the way you look at the news, Perennial Seller about how to create works of art that last for forever. Super powerful. Then he wrote, Ego is the Enemy, The Obstacle is the Way, a whole bunch of other ones. So I follow him on Instagram and he’s got a new book coming out and posted a manuscript. I commented, “Dude, I love your books. I cannot wait to read that.” And then he DM’s me, my favorite author on the planet DM’s me personally. I’m like, “Ah.” So I DM him back and we’re back and now we’re like friends, that fast. I’m talking about “How can I serve you? Can I help promote your book? Can a do a thing? What can I do to help serve you?” I’m not asking for anything. I’m just trying to legitimately help him and serve him, and I guarantee some day in the future, who knows, a year, 5 years, 10 years something cool will happen from it. But I’m reaching out. So Gary Vaynerchuk, business development is sitting on Instagram DMing the cool people and trying to get in the cool people’s club, and commenting and saying stuff and being active in their lives, so that you’re not just some dude who shows up one day on their news feed, in their DM and they’ve never heard of you. Anyway, just a thought. Anyway, alright. The last thing I’ll say, just within this community you guys, and I’m saying this right now inside the Two Comma Club X community, the same thing if you’re listening on the Clickfunnels community. We create these communities for a reason and obviously there’s a lot of, not in the Two Comma Club Community, but in the Clickfunnels community there’s a lot of people that come in there and try to poach people and try to get customers, but there are amazing people in there as well. It’s like, how do you go in there and start looking around. Who are the people that are legit? Who are the people commenting, giving good value? Those are the people you should get to know. If they are in the forums commenting and posting and stuff like that, they’re trying to create business, they’re trying to do good stuff, they’re trying to help people. Those are the kind of people you want. Go in there and comment on their post. Yeah, that is cool. And go back to their FAcebook page, follow them, send them a message, get to know people. That’s part of this game. Yeah, that’s how this whole game is played. So anyway, I hope that helps all of you guys. I hope that helps you Nick. I hope it helps everyone here in Two Comma Club, and again, if I post this as a podcast, I hope it helps everybody else as well. It’s just shifting your mindset and start focusing on that. Because as much as I love funnels and as much as I love coaching, as much as I love software, as much as I love all that stuff, the only thing that matters at the end of the day is your customer list. Every funnel is built so I can grow my list. That’s it. That’s the purpose and that’s the reason. So I don’t know how long we’ve been going for tonight? Anyone know, anyone timing this? Anyway, I hope this is valuable to all you guys. I hope that it just becomes the focal point. I think within our community here in the forums be posting how many people joined your list today. “We got 10 today. We got 50 today. Got 20.” As soon as you start focusing on it it will keep on growing. I can’t tell you how much, the times that business has stalled, that’s the number to look at. Right now inside of Clickfunnels, it’s interesting. If you look at the Clickfunnels, every morning we do what we call the daily pulse, and it’s all hands on deck Charfin style meeting, we all jump in. It’s a 7 minute long meeting and guess what the meeting is? The meeting is each department sharing their critical numbers. And the critical numbers are like our traffic, how many books did we sell today, how many Clickfunnels trials did we sell, and how many new are on our list. That’s the numbers. And we’re looking at it every single day because whatever you look at grows. If you don’t look at it, it shrinks. Focusing on that, focusing on it, focusing on it. Gene says we’re 46 minutes in. Sweet. That’s almost as long as the first one Nick. So for those that don’t know, this is part three of his podcast coaching episodes. So the first, I’ll re….I talked about this at the very beginning, but for those that jumped on late, the very first one I did July 19, 2017. If you go to the marketing Secrets podcast and go to episode number 18, it’s called How to Make it Rain. And then a year later we did two more on November 21st, it was called My Conversation with a Friendly Giant, part one of two. And then November 26th is My Conversation With a Friendly Giant, part two of two. All of that is in the Marketing Secrets archives, go back and check them out. This will be the third installment. So next year, Nick, the whole, my goal for you is at that point your list is going to be at least 50,000 people big, and money will be flowing like crazy. And the questions are going be like, “so where, how do we invest this money. What’s the next step? I want to make sure I’m protecting my family and my future.” Because that’s the best place to be. And one more thing I want to comment o

Webinar expert Joel Erway shares his insights to leverage joint venture webinars to get new clients and customers. He also talks about how his has been able to use his podcasting platform to connect with influencers,  some of whom have become JV partners and clients. Joel's Insights about Podcasting and JV Webinars During our conversation, Joel shares: How you can use JV webinars as a branding and authority-building tool How he  connected with the first guests on his podcasts The importance his podcast has had in its ability to connect with top influencers His approach to initiate the conversation with a potential JV partner who has been a guest on his show The main strategy to promote JV webinars Special considerations for JV webinars, including compensation, promotion details, and steps after the event has taken place The best technology to host live and evergreen webinars: GoTo Webinar and Everwebinar The right time to switch from live webinars to evergreen webinars More about Joel Erway Joel Erway is an online marketing consultant.  He is the founder of both The Webinar Agency and Experts Unleashed, and host of Sold With Webinars and Experts Unleashed podcasts. Since 2014, Joel’s been committed to helping entrepreneurs transform their passion into 6 and 7-figure expert-based businesses. He has helped coaches, consultants and experts monetize their passion with skillfully crafted sales messages and high-converting sales webinars to generate more customers and clients. With over 200 webinars under his belt, he’s generated 7-figure growth for multiple clients within the past two years alone. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. Joel enjoys traveling, golfing, reading, personal development and spending quality time with his family where they reside in upstate New York. Access Joel's $466,000 Webinar Case Study https://soldwithwebinars.com/free-case-study

Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III… Want to get through Airport and Stadium Security Quickly? Sign-up for two FREE Months of CLEAR Today. Use code “Conscious” and Click Here Now! Joel Erway: Create a Million Dollar Webinar Joel Erway is the founder of both The Webinar Agency; host of Sold With Webinars and Experts Unleashed podcasts. He is committed to helping entrepreneurs transform their passion into 6-and-7-figure expert-based businesses. He has helped coaches, consultants and experts monetize their passion with skillfully crafted sales messages and high-converting sales webinars to generate more customers and clients. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!  

Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III… Want to get through Airport and Stadium Security Quickly? Sign-up for two FREE Months of CLEAR Today. Use code “Conscious” and Click Here Now! Joel Erway: Create a Million Dollar Webinar Joel Erway is the founder of both The Webinar Agency; host of Sold With Webinars and Experts Unleashed podcasts. He is committed to helping entrepreneurs transform their passion into 6-and-7-figure expert-based businesses. He has helped coaches, consultants and experts monetize their passion with skillfully crafted sales messages and high-converting sales webinars to generate more customers and clients. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!  

Would you sell online courses if you could make 8-figures off of them? Tune in to hear Eric Siu talk with marketing expert Joel Erway as he gives an inside scoop into his inspirational business story.  He shares expert advice that outlines how to: launch your startup, promote your course, and approach the market at the right angle. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

In this episode, we meet Joel Erway, Webinar Consultant, CEO of The Webinar Agency, and Host of the Sold With Webinars and Experts Unleashed Podcasts. Joel and his team help Online Course Creators, Coaches, and Consultants leverage Webinars to sell their products and services, book phone appointments and generate qualified sales leads.You can connect with Joel at: https://thewebinaragency.com/ My favorite Joel Erway Quotes (paraphrased) from this episode: "Webinars are NOT dying. That's like saying Selling is dying! Webinars are the cream of the crop for big-ticket sales funnels.""Whatever you do, play the long game. Stick with it.""You need resilience. You need to trust that everything is going to be okay."If you're a business expert, a trainer, a coach, or a consultant, and you want to land Big-Ticket Clients, watch our free training: https://drpele.com/masterclass Big-Ticket Clients™ helps coaches, consultants and companies leverage the narrative psychology and persuasive power of storytelling to attract and enroll their highest-value clients online. This podcast is here to answer only ONE question: "How do you stand out in a noisy marketplace to create the business and life of your dreams while maintaining your own powerful, unique voice?" To get answers, subscribe to Big-Ticket Clients™.Support the show (https://drpele.com)

At his first marketing job, Liam Austin saw that online businesses were the future. But how to start one himself? On a whim, he started a group on LinkedIn for entrepreneurs. When he checked in months later there were over 100,000 members begging him to do something. So he did. Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business. Promoting a summit is barely more work than a webinar, so why not go big? Join Matt and Joe as Liam shows them exactly why virtual summits generate audiences that webinars can only dream of and his simple, foolproof system to launch a summit in just 90 days. When you’re done, turn this episode into a webinar masterclass and follow up with Casey Zeman and Joel Erway. “The biggest benefit of a summit is not the money… the reason you're doing a summit is to build up your network, your email list, and an audience to ultimately take them down a path with you.” -Liam Austin Some Topics We Discussed Include: How to build a 100,000 member group on LinkedIn Why virtual summits are way less work than webinars (and a better value for you and your audience) A system to turn one summit into a year of evergreen content Your 90-day calendar to launch a summit from scratch Ad tactics that get 80% opt-in rate from your audience The 5 boxes that design high-value summits A simple offer to land big-name speakers How to easily manage 30+ speakers and not burn out Timing your summit for the best market impact What gets real revenue out of your summit (it’s not tickets!) An offer that turns customers into loyal advocates The 3 partnerships that drive massive traffic to your summit [adrotate group="3"] Contact Liam Austin: Entrepreneurs HQ Free First Virtual Summit Masterclass Connect on LinkedIn And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Clickfunnels Work Less, Make More by James Schramko The Rookies Guide To Webinars – Casey Zeman Current Tactics To Get Amazing Results With Webinars – Joel Erway

The Power of Webinars to Promote Your Membership Website! This week's guest, Joel Erway, chief strategist for the Webinar Agency and host of the popular “Sold With Webinars Podcast.” We discuss how to us the power of webinars to promote your course and membership website! The goal of The Webinar Agency is to educate its visitors, users, and customers on how to leverage webinars, funnels, sales messaging, and marketing techniques in their business for growth and success. We specialize in sales messaging, funnels, and conversion. We have helped our clients achieve 7-figure growth exclusively with webinars. Let us help you expand your business with our dynamic marketing strategies, unique focus and techniques. https://thewebinaragency.com/ https://soldwithwebinars.libsyn.com/

At the age of 24, Jonathan Levi had just sold is first company and was on a search to make a positive impact in the world. He made a short course on what he’d learned to accelerate his learning before setting off on his travels. That side-hustle was bringing in $10,000/month while he soul searched... Until a friend asked him, “Why aren’t you making more courses?” Now Jonathan is one of the top-performing instructors on the web with over 160,000 students and counting. Most recently, he launched The SuperLearner Academy, a private, online academy where he teaches premium-level masterclasses in accelerated learning and productivity, and Branding You Academy, which teaches entrepreneurs how to create 7-figure multimedia internet empires just like his. Time to step into your memory palace as Jonathan Levi shows the guys how to create courses that are addicting as salted peanuts, the secret to speed reading, and how to become an 8-Ton-Gorilla. When you’re done, learn more about marketing courses with Ankur Nagpal and Joel Erway. “Creating a really engaging online course is just having it be like salted peanuts where people can’t stop because it’s so enveloping.” -Jonathan Levi Some Topics We Discussed Include: The reason side-hustles outperform big business A quick test to see if your business idea is viable (do it with your friends!) How a successful entrepreneur drives in rush-hour Why Udemy could be the right place to grow your brand Tactics to track customers and generate your best leads How to find your unique angle straight into your niche The Law Of Conservation Of Knowledge How to pick the right domino that expands your brand A leveraging path to become an 8-Ton-Gorilla! “Lateraling” your brand into industries for insane growth 3-Steps to make engaging courses and repeat customers How superhumans organize their memories The secret to becoming a speed reader Contact Jonathan Levi: Becoming Superhuman Podcast The Becoming Superhuman Mastermind Branding You Academy Free 5 Day Memory Mastery Course Become a SuperLearner by Jonathan A. Levi Connect on Instagram Or on Facebook References and Links Mentioned: The Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Smartcuts by Shane Snow Current Tactics To Get Amazing Results With Webinars – Joel Erway How To Launch Your Own Profitable Online Course – Ankur Nagpal

Hey everyone! In today’s episode, I share the mic with Joel Erway, founder of The Webinar Agency, where they build six- to seven-figure webinar campaigns for coaches, courses creators, and consultants using cold traffic. He is also the host of two different podcasts: Sold with Webinars and Experts Unleashed.   Tune in to hear Joel explain how he got his start in the webinar world, how he was able to transform a man's business from $1K/week to $14K/week, and how courses can grow your business! Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

“The very best way to grow your business is for the customers of that business to do the growing for you.”   On this week’s episode of Experts Unleashed, Joel Erway sits down with the world-renowned Jay Baer - bestselling author, speaker, and the driving force behind 5 multi-million dollar companies to figure out what makes people talk about you and your business.   Jay begins with the marketing adage “Advertising is a tax paid by the unremarkable”, and dives directly into how vitally important word-of-mouth is for the growth of your business, and the fact that many experts take word-of-mouth for granted instead of cultivating a strategy for it as they would with PR or advertising. In his new book Talk Triggers, Jay posits that every entrepreneur develops a word-of-mouth strategy on accident - and lays out actionable advice for doing it on purpose.   Being “good” isn’t enough to make people talk you up. Your customers expect good, and they can find good somewhere else. You need to go further and conceptualize an individual talk trigger that catches your customer’s attention and keeps hold.   “The talk trigger does not replace your expertise, the talk trigger supports your expertise.”   What exactly is a talk trigger? Jay defines the term as “a strategic operational choice you make that compels conversation”, and insists that every expert ought to have a talk trigger. It should be intentional and carefully thought out. He specifically cites DoubleTree’s warm cookie ritual and Jessica Pettitt’s fitted sheet-folding responder video as golden (and highly effective) examples.   “The most overrated thing in business is praise. Highly overrated. It feels great, but it doesn’t teach you anything. What makes you a better expert is negative feedback and criticism. But we’re so quick to run from that, and we should be running toward that.”   Talk triggers, however, aren’t quite as simple as they sound. Jay outlines his process for coming up with a talk trigger in a few steps:   Map out your customer journey - You need a good handle on your customers’ perspective. Jay recommends conducting 18 interviews: 6 with new customers, 6 with longtime customers, and 6 lost (or former) customers. Find out what they expected at the outset of your work together and what they didn’t. Talk trigger ideas - Come up with 3-5 good ideas and pick one, then test it for “talkability” (find a way to expose the idea to a control group and monitor your feedback). 3 Question survey - This is your perfect feedback tool. Ask customers if they talked about what you’ve done together, how they talked about it, and if they mentioned any of a specific list of attributes (including the talk trigger).   Jay then goes into the origin story for Talk Triggers and how important it is to solve the problem of how to get people to tell a consistent story. He reflects on switching from digital media to written media - and then lets listeners in on his own personal talk triggers, including: His crazy suit game2. His unique business card bottle openers3. Branded Amazon gift cards given to the audio/video crew after every keynote appearance (always appease the audio/video crew)   Jay’s advice on talk triggers is absolute dynamite, and with it ends another episode of Experts Unleashed with Joel Erway. If you’re hungry for more high-value insight from the world’s top experts, take a look at the links below and keep on tuning in!   Some Topics we talk about in this episode:   Introduction - 0:00 Why do talk triggers matter? - 3:00 What is a talk trigger? - 4:40 Examples: 7:05 How to come up with a talk trigger - 17:30 How Talk Triggers came about - 23:00 Jay’s talk triggers - 25:15 Wrap-up and Takeaways - 30:00 How to get involved Visit www.talktriggers.com   Check out www.convinceandconvert.com   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Joel Erway, of The Webinar Agency and Experts Unleashed joins me on the podcast to dissect webinars, what's working, and what you should do first before running a webinar regularly.

Just eight months into his first job as a mechanical engineer, Joel Erway realized he was not doing the kind of analytical work he was born to do. He quit being an engineer and moved into sales, taking a job that was 100% commission. For three years Joel puttered along, doing the same old lunch and learn sessions. Both he and his clients were yawning through the meetings. There just had to be a better way. He read everything there was on how to do a presentation, then rewrote the script. Immediately, Joel’s presentations were raking in millions of dollars in business. It wasn’t long before he jumped right into online entrepreneurship. Now, after years analyzing what makes webinars tick, he is here to share how to make a great presentation and what the future of webinars is going to look like. Get ready to take notes as Joel Erway gives the guys his tactics to make a webinar that has an impact, gets your audience to stick to the end, and convert. When you’re done listening check out our episodes with Mike Filsaime and Casey Zeman for more lessons on how to give a perfect presentation. "You have to be able to make the greatest offer in the world. That takes a lot of study and a lot of time, but people think it’s super easy.” - Joel Erway Some Topics We Discussed Include: How to present yourself to a cold audience The powerful, counter-intuitive approach of leading blind Where webinars work in a funnel and where they don’t How niche you should be targeting your webinars What the right amount of facts can do for your presentation How and when to create the best opportunity to make conversions The thing you need before you can make a webinar The niche where webinars are actually ineffective Why jargon could be hurting your presentation The right follow-ups to Facebook ads Why video sales letters are totally different than webinars What to do if you’re getting stuck writing your webinar script Contact Joel Erway: The Webinar Vault The Webinar Agency Experts Unleashed Podcast Sold With Webinars Podcast Connect with Joel on Facebook References and Links Mentioned: Click Funnels Kartra Convertri Everwebinar Zoom GoToWebinar Brian Page’s BNB Formula Travis Sago The Ultimate Sales Letter by Dan Kennedy No B.S. Guide to Brand-Building by Direct Response by Dan Kennedy Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly How To Load Up Webinars AND How To Build A Software Business – Mike Filsaime The Rookies Guide To Webinars – Casey Zeman

Are you frustrated and running out of ideas to create offers and messages that convert prospects to clients? Joel Erway is an expert at creating webinars and messaging for programs that convert and get results. Joel will share with you his $10-million dollar webinar secrets and offer insights into what it takes to create a webinar that gets more leads. In this powerful interview, Joel shares the common mistakes people make when creating webinars, what you can do to avoid them, and how a simple shift in focus can help you create powerful results in your target market, eliminating breakdowns in your messaging and results, and more.

Webinars are a great way to build brand and connection with your audience. However, if not positioned properly you can create a disaster at the same time. My friend Joel Erway has helped companies use webinars that generated 8 figures in revenue and explains some key strategies with me that will help you leverage webinars very effectively.****************************************************************Henry Kaminski Jr. is the founder of Unique Designz by the HMK Group, a full-service graphic design, branding, and marketing company. He is also author of the best seller “Refuse To Give Up.” As a self-taught graphic designer and brand consultant, he’s overcome all the odds to build a wildly successful multi-million-dollar business over the past decade. He has worked with a diverse range of business owners and professionals, including Jon Bon Jovi and Internet marketing expert Russell Brunson who has named Henry the “Million Dollar Designer.” Ultimately, Henry is dedicated to helping small businesses grow and reach their goals through creative design, brand building which will allow entrepreneurs to design the life of their dreams!Where to find Henry:Grab These Digital Resources:https://uniquedesignz.net/digital-resources/Get Your 7 Point Brand Audit Today! https://uniquedesignz.net/bookyourauditDesigns On Demandhttps://uniquedesignz.net/designs-on-demand-program/Here's a personal look at how Henry got started: https://youtu.be/fI3y1NX57EkRefuse To Give Up Mini Documentary:https://youtu.be/L401mm5neJMGrab his book:https://uniquefunneldesigns.com/refuse-to-give-upInstagram:https://www.instagram.com/thebranddr/Facebook:https://www.facebook.com/HenryKaminskiJr/https://www.facebook.com/groups/TheBrandDoctorsHangout/Subscribe to the Brand Doctor Podcast: https://itunes.apple.com/us/podcast/the%C2%ADbrand%C2%ADdoctor%C2%ADpodcast/id1263945262?mt=2The Brand Doctor Podcast with Henry Kaminski Jrhttps://businessinnovatorsradio.com/the-brand-doctor-podcast/

Webinars are a great way to build brand and connection with your audience. However, if not positioned properly you can create a disaster at the same time. My friend Joel Erway has helped companies use webinars that generated 8 figures in revenue and explains some key strategies with me that will help you leverage webinars very effectively.****************************************************************Henry Kaminski Jr. is the founder of Unique Designz by the HMK Group, a full-service graphic design, branding, and marketing company. He is also author of the best seller “Refuse To Give Up.” As a self-taught graphic designer and brand consultant, he’s overcome all the odds to build a wildly successful multi-million-dollar business over the past decade. He has worked with a diverse range of business owners and professionals, including Jon Bon Jovi and Internet marketing expert Russell Brunson who has named Henry the “Million Dollar Designer.” Ultimately, Henry is dedicated to helping small businesses grow and reach their goals through creative design, brand building which will allow entrepreneurs to design the life of their dreams!Where to find Henry:Grab These Digital Resources:https://uniquedesignz.net/digital-resources/Get Your 7 Point Brand Audit Today! https://uniquedesignz.net/bookyourauditDesigns On Demandhttps://uniquedesignz.net/designs-on-demand-program/Here's a personal look at how Henry got started: https://youtu.be/fI3y1NX57EkRefuse To Give Up Mini Documentary:https://youtu.be/L401mm5neJMGrab his book:https://uniquefunneldesigns.com/refuse-to-give-upInstagram:https://www.instagram.com/thebranddr/Facebook:https://www.facebook.com/HenryKaminskiJr/https://www.facebook.com/groups/TheBrandDoctorsHangout/Subscribe to the Brand Doctor Podcast: https://itunes.apple.com/us/podcast/the%C2%ADbrand%C2%ADdoctor%C2%ADpodcast/id1263945262?mt=2The Brand Doctor Podcast with Henry Kaminski Jrhttps://businessinnovatorsradio.com/the-brand-doctor-podcast/

On this episode of the Healthy Wealthy and Smart Podcast, I welcome Joel Erway onto the show to discuss how to position yourself as an expert. Joel helps coaches, experts, and consultants increase revenue through simple online sales webinars by showing them how to charge what they're actually worth. #WorthIt In this episode, we discuss: -The mindset of an expert -Why you should lead with an offer to solve your audiences’ pain or pleasure point -How to generate noise for a new launch -The importance of authority positioning -And so much more!   To be an expert you have to change your mindset to reflect that you have something of value to offer. Joel reassures, “We are all experts in something.”   Being an expert does not mean you have to know more than everyone on a topic. Joel has found that, “Expertise is relative,” and, “You really just have to be one step ahead of whoever your ideal customer is.”   Content producers build a consistent audience over time where ultimately, “There’s so much pent up demand if you have any sort of good will with your audience.”   There is untapped potential for revenue generation within your audience and Joel stresses, “Make the damn offer.”   For more information on Joel:   Joel Erway is founder of The Webinar Agency, which helps businesses build live and automated webinars. He is also the host of two podcasts, Sold With Webinars and Experts Unleashed. Current small business owner consultant responsible for 7-figure growth in multiple client's businesses. His personal mission is to implement 6-figure growth in every 1-on-1 client he works with through digital marketing and online sales webinars. Former sales engineer for 5 years - grew a brand-new territory to more than $2MM+/year in sales; Responsible for 7-figure growth of multiple online business clients; Exclusive webinar coach for Russell Brunson's private mastermind clients; Converted as many as 30% of attendees into sales from cold traffic   Resources discussed on this show: Sold With Webinars Podcast Experts Unleashed Podcast Joel Erway LinkedIn Joel Erway Facebook Joel Erway Twitter Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen    

Lead generation webinars are a powerful tool for generating high-ticket sales appointments. In recent years, building high-converting sales webinars and sales presentations have become a top priority for coaches, consultants, and solo entrepreneurs looking to sell their courses through specialists. One such company is The Webinar Agency, run by Joel Erway. He’s been in the game for nearly four years, graduating from Rochester Institute of Technology with a degree in mechanical engineering technology in 2009 and lasting about eight months before he decided to make a pivot. Every time Joel’s manufacturer would give a presentation, Joel would look out in the audience and see people just falling asleep. Literally, they'd be falling asleep. You can't buy anything if you're not paying attention, if you can't stay awake. But get this: the first time he gave a presentation, Joel set off a spiral of new business which they had booked over the course of the next year, year and a half, which generated between $1 million and $3 million in revenue. Absolute madness! If that doesn’t convince you of Joel’s legitimacy, I don’t know what will. Aside from running The Webinar Agency, Joel also hosts the Sold with Webinars podcast, and a new podcast called Experts Unleashed, which focuses on coaches and consultants who sell their information for expertise. He interviews all sorts of different experts with the goal of teaching listeners how to spot, create, and seize opportunities to grow your solo expert-based business. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Lead generation webinars are a powerful tool for generating high-ticket sales appointments. In recent years, building high-converting sales webinars and sales presentations have become a top priority for coaches, consultants, and solo entrepreneurs looking to sell their courses through specialists. One such company is The Webinar Agency, run by Joel Erway. He’s been in the game for nearly four years, graduating from Rochester Institute of Technology with a degree in mechanical engineering technology in 2009 and lasting about eight months before he decided to make a pivot. Every time Joel’s manufacturer would give a presentation, Joel would look out in the audience and see people just falling asleep. Literally, they'd be falling asleep. You can't buy anything if you're not paying attention, if you can't stay awake. But get this: the first time he gave a presentation, Joel set off a spiral of new business which they had booked over the course of the next year, year and a half, which generated between $1 million and $3 million in revenue. Absolute madness! If that doesn’t convince you of Joel’s legitimacy, I don’t know what will. Aside from running The Webinar Agency, Joel also hosts the Sold with Webinars podcast, and a new podcast called Experts Unleashed, which focuses on coaches and consultants who sell their information for expertise. He interviews all sorts of different experts with the goal of teaching listeners how to spot, create, and seize opportunities to grow your solo expert-based business. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Lead generation webinars are a powerful tool for generating high-ticket sales appointments. In recent years, building high-converting sales webinars and sales presentations have become a top priority for coaches, consultants, and solo entrepreneurs looking to sell their courses through specialists. One such company is The Webinar Agency, run by Joel Erway. He’s been in the game for nearly four years, graduating from Rochester Institute of Technology with a degree in mechanical engineering technology in 2009 and lasting about eight months before he decided to make a pivot. Every time Joel’s manufacturer would give a presentation, Joel would look out in the audience and see people just falling asleep. Literally, they'd be falling asleep. You can't buy anything if you're not paying attention, if you can't stay awake. But get this: the first time he gave a presentation, Joel set off a spiral of new business which they had booked over the course of the next year, year and a half, which generated between $1 million and $3 million in revenue. Absolute madness! If that doesn’t convince you of Joel’s legitimacy, I don’t know what will. Aside from running The Webinar Agency, Joel also hosts the Sold with Webinars podcast, and a new podcast called Experts Unleashed, which focuses on coaches and consultants who sell their information for expertise. He interviews all sorts of different experts with the goal of teaching listeners how to spot, create, and seize opportunities to grow your solo expert-based business. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

We discuss how to sell more of your online courses through a well done webinar with Joel Erway of The Webinar Agency in this episode of LMScast. Chris Badgett of LifterLMS talks with Joel about what makes a webinar so powerful for selling, and the things you should consider when building an online course and doing content marketing. The experts’ curse or expert syndrome is where a teacher expounds on a topic in such a manner that the students can’t understand. When your students don’t understand your content, they disengage. Joel is an expert with online webinars and student engagement. … How to Sell More of Your Online Courses through a Well Done Webinar with Joel Erway Read More » The post How to Sell More of Your Online Courses through a Well Done Webinar with Joel Erway appeared first on LMScast - LifterLMS Podcast.

For every business, you need to demonstrate why you are the best choice. The question is what is the best model to use for your product or service? While their are many to choose from, one great opportunity is content marketing. The simplicity of infotainment has made household names for many small businesses. The magic comes from touching the decision makers from a distance and not having to educate directly and my guest Joel Erway talks us through the what and the how of becoming the star.

Ever wonder if you could transform your experience into income while making a positive impact on the world? Experts Unleashed proves it’s not only possible— it’s certifiably profitable. Join host Joel Erway as he picks the brains of professionals and entrepreneurs who’ve successfully built 6 and 7-figure businesses using their arsenal of knowledge, experience, and talent.   We could think of no better inaugural guest than the lovely Selena Soo who went from “is my skillset monetizable?” to a rapidly thriving 7-figure business as a PR and publicity expert. She’s making millions by making connections and turning hidden gems into household names. Listen in as Selena shares how to scale self-doubt and uncertainty into $10K months doing what you love.   Get ready to be inspired by entrepreneurial success stories that are sure to unleash the expert in you. Episode Topics: Finding inspiration in a quarter life crisis Turning expertise into leveraged income The inability to see your own potential Productive name dropping with class Lessons in creating and seizing opportunity (like seeing Ramit Sethi on the street) How to invite Pat Flynn to dinner The power of endorsements The perfect ‘Expert’ business model Scaling workshops from $4200 to $10K a month Elements of a Profitable Online Program How to appeal to different learning styles with your online program     [2:14] Starting Line: Selena’s journey rippled from a quarter-life crisis and a serious personal development quest.   [6:25] Realizing potential: A chance encounter with Ramit Sethi on the streets of New York was the catalyst to discovering her entrepreneurial potential.   [10:42] Making connections: Ramit connected Selena to Marie Forleo and Danielle LaPorte, all current ambassadors and endorsers of Selena.   [11:32] Innate talent: Her natural talent was making things happen and being a connector.   [13:08] Taking chances: Selena reached out to Pat Flynn of Smart Passive Income and invited him to a private dinner party (strategic and tactful name-dropping included).   [14:45] Seizing opportunity: "One of the biggest ways to seize that opportunity is, number one, figure out how are you gonna do it that most people aren't willing to do."   [15:48] Key takeaway: Don’t wait for opportunities. Create opportunities.   [16:13] How to stand out: "The only way to stand out is really to go above and beyond and do the kinds of things that nobody else will do."   [16:33] First Clients: Selena landed her first client through a Facebook group. Two months later, her first one-on-one PR client at $4K/month.   [18:50] Serious Sales Success: Promoted her first 2-day work shop to her list of 150 and on Facebook (no ads). Had 7 attendees at $600 each.   [19:46] Scaling to a $10K month: Turned her 2-day workshop into a 2-month program, added two 1-hour calls and doubled the price to $1200.   [22:11] The perfect ‘Expert Model’: Joel explains why Selena’s business model worked and why he teaches his clients the same strategy.   [24:05] Elements of a Profitable Online Program: Impacting Millions was Selena's 3rd online group program. Why it was so successful and what she did to make it stand out.   [26:18] Experts Corner: Selena’s Program Optimization Takeaways   Appeal to different learning styles by… Offering live training via webinar and placing the best content toward the beginning Curate main concepts and create mini posts in the Facebook group to engage with people who don’t open the programs but network in the group Send emails with the same curated content   [27:02] Impacting Millions is for: Experts who are good at what they do and they feel like they're a best-kept secret. Those who are overlooked by people who need their help because no one knows who they are.   [28:57] Getting ahead: Being connected with the right people will get you further faster than anything in the world.   [29:41] Publicity is an elevated form of content marketing.    Connect with Selena Selenasoo.com Selenasoo.com/blog    For exclusive video trainings and content outside of the podcast, subscribe to Experts Unleashed YouTube Channel.   Come hang out with thousands of other fellow experts by joining our Facebook group community where we do hangouts and webinars to help support you in your journey. 

Even in the Internet era, an in-person sales presentation can be a very effective way for certain businesses to market their products or services. This week's guest, Joel Erway, Chief Strategist for the Webinar Agency, has found a way to blend these direct sales methods with digital marketing strategies to create a blockbuster selling tool. He does it with webinars - but unlike any you've seen before. In the process he's helped his clients increase revenues in a big way. One went from one sale a week to 14 - a 1,300% boost! In this episode, Joel reveals what makes his “next generation” webinars - and entire marketing strategy - different… and so powerful. If you're a professional service provider, this is worth a listen. Tune in now and you'll learn… Where most online sales presentations fail… and what to do about it Techniques for appealing to the most skeptical buyers A strategy to bridge the gap between digital marketing and live sales Ways to avoid getting tripped up on metrics that don't matter How to draw on past skills to fuel success now Listen now… TimeLine 00:11 Today Steve speaks with Joel Erway, the chief strategist of The Webinar Agency and webinar guru. 01:08 Joel realized as many of us do that his first job out of college wasn't for him. He tells the story of how he went from engineering to marketing to digital entrepreneurship. 07:10 Steve and Joel talk about why so many engineers end up in digital marketing 09:49 Joel tells us his story of leaving his 6 figure job and dealing with the tough problems that arose and the path he took. 20:12 Joel talks about his early mistakes from FB ads to automation before forming his unique “mini webinar” idea. 26:18Steve breaks down why you should shift your marketing from 1-1 to 1 to many. 28:39 Joel “ People focus on details that don't make them money” 31:00 Steve explains why we should all keep things nice and simple. 32:23 Joel's moto for 2017 “Make the F¢#king offer!” 34:56 Steve goes back to the 60s. 36:17 Joel talks about the marketing pyramid and how building a $5,000 ticket will make you a million a year. 38:13 Joel tells us the best ways of getting his content and getting in contact with him. Mentioned in the show The Webinar Agency Tim Ferris Final Engineering Exams BreakThrough Marketing http://soldwithwebinars.com/live Sold With Webinars Podcast Tell us what you think: Leave a review of podcast

His father was an engineer, so Joel followed in his footsteps. It took him only 8 months to realize he needed to get out of there and find something else. With a sales position available, he jumped at the chance to interview. He knew HVAC… but had no sales experience at all. When they offered […] The post Episode #181 – Joel Erway On 3 Simple Steps To Selling Millions With Webinars appeared first on Drop Dead Copy.

Do You Have the Right Sales Message? Joel is a former engineer who realized he has a passion for sales presentations and started working in online business. He helps businesses create webinar funnels that focus on the best angle and message so they turn cold leads into sales.

Lead conversion. It’s the lifeblood of any business because success isn't possible if you can’t make clients or customers out of those who express interest in your product or service. There are many ways you can go about lead conversion, but one of the best is webinars. On this episode of Just The Tips, Dean and I chat with a guy we’re super impressed with, Joel Erway. Joel is the founder of The Webinar Agency and has perfected his own recipe for successfully converting leads into customers using webinars. On this episode you’re going to hear Joel describe his journey from broke to boom through the use of webinars and how he has leveraged that expertise to help businesses of all types use webinars to increase profits. From broke to business success all on account of webinars. Joel Erway’s story. Joel Erway already had a sales background when he was first introduced to the online space. He invested the money to go through one of the top masterminds available - Russell Brunson’s $10K program - and left the program telling Russell he didn’t know what he was talking about. Fast forward a few years: Joel came back to Russell with his tail between his legs and an eagerness to learn what he needed to know in order to make himself successful in online business. It was during that season he learned about webinars, got his hands dirty building them, and saw immediate success. Joe’s story is fascinating so I hope you take the time to hear him tell it. Do you know what a “lead in” offer is? More importantly, do you know how to use it effectively? It’s very unlikely that anyone can put together a webinar and simply blast it out over social media to great success. You have to understand where your prospects are at in the buying cycle as well as where the market, in general, is at in relation to your product or service. That’s how you develop the ideal “lead in” to get people interested. If you skip this step you’ll be putting on your webinars to the sound of crickets and your bottom line will suffer. In this conversation Dean and I chat with Joel Erway about lead ins for a significant part of the conversation. In his mind, it’s the vital thing you have to nail in order to make your webinar profitable. Listen and learn, my friends. Joel is the man when it comes to webinars. Will webinars work for your business? As we talked about the power of webinars on this episode, Dean asked Joel what he would say to a person who believes that webinars won’t work for their particular business. Joel laughed and said that people who say that are usually the same people who say the internet is dead or that email marketing doesn’t work anymore. His point is that webinars are a proven, effective tool for lead capture and conversion. The principles that make webinars work for one type of business can be applied to any business, large or small - ecommerce or service-based. Find out why Joel is so confident that every business should be using webinars, on this episode. Can a webinar be used to sell this makeup brush kit? Joel Erway weighs in. Dean is in the middle of developing and launching a new product bundle - a makeup brush kit - by means of a webinar. His approach is to create an educational webinar that teaches women how to use all 10 of the brushes provided in the kit he’s selling. He believes that great instructional material coupled with a great product offering should result in big sales. On this episode, Dean asks Joel Erway to weigh in on his approach and Joel has some specific things to say about how the campaign could work. This is as practical as it gets, so be sure you listen. Outline of This Episode [2:10] Why Joel is the webinar king and what he sees as the key to making money with them. [4:40] Where Joel’s passion for webinars came from. [9:14] The Joel Erway Pixie Dust formula for tweaking webinars for success. [17:16] What if you don’t think webinars will work for your business? [20:45] Dean’s current webinar development and Joel’s insights about it. [28:30] Connect with Joel now! Resources & People Mentioned Joel’s podcast: Sold With Webinars www.TheWebinarAgency.com - Joel’s company Russell Brunson BOOK: Great Leads BOOK: Breakthrough Advertising Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/

Joel Erway is the Founder of The Webinar Agency and, after a stint as a mechanical engineer, found himself falling in love with sales. He took a leap of faith and hired Russell Brunson to help him transition into entrepreneurship. He now helps other entrepreneurs development 7-figure webinars. In this episode, we also talk about: What […] The post Joel Erway | How to Crush It with Webinars appeared first on Smart Business Revolution.

Joel Erway discovered that he has an incredible talent to turn a mediocre sales presentation into the gold egg laying masterpieces. Join us as we talk about the importance of having a plan and understanding your market.    Learn more about Joel - www.TheWebinarAgency.com Be more awesome - www.BizNinja.com 

Joel Erway discovered that he has an incredible talent to turn a mediocre sales presentation into the gold egg laying masterpieces. Join us as we talk about the importance of having a plan and understanding your market.    Learn more about Joel - www.TheWebinarAgency.com Be more awesome - www.BizNinja.com 

03:25 Joel’s Story – Engineer to Entrepreneur through Sales Presentations 16:05 Taking a Leap of Paith, Failures and Identifying THE big opportunity 23:45 The Missing link and Most Common Mistakes People do with Webinars 26:11 Pain Points and Key Desires 29:27 Metrics and Benchmarks for Webinars 35:24 Audience Targeting and Market Research 40:48 Marketing Awareness Pyramid and Content Marketing 50:40 Q&A

Interview With Joel Erway Scale your fitness business today! Get a personalize Strategy Session to help create the business you know you deserve here: https://ptfreedom.co/yt-case-study Join Us on Facebook: https://www.facebook.com/AJRiveraOfficial

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, and designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing webinars.  Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Episode Discussions: Why simplicity is best  How too many details can actually hurt your conversions Why webinars are one of the best ways to rapid test your offers The "trifecta" of a webinar  How to avoid triggering objections in your audience The non-sexiest acronym for a sales method (but very effective!)  Examples of “how to hook” in webinars  Joel's #1 rule in sales Why you should only talk about results  Thumbs up or down: How to test your webinar offers   2:34  What got you to this point and what do you do? The rundown on Joel’s background. -Why he decided to specialize in webinars  -2008 graduated college as mechanical engineer -Got into sales engineering  -Went from zero to 2 million dollars in sales per year in 4 years -Majority of growth happened within last 1.5 years-2 years    4:50  How it all began. -Company gave canned sales presentations to engineers aka "Boring technical presentations" -Studied and implemented own sales style into presentations -Saw immediate impact on sales -Sales and commission began "exploding" -Quit and ventured into online business. Joined masterminds and created engineering career development course   6:48  -Taught people how to do interviews – naturally attracted unemployed audience, making it difficult to profit. -Spent 5 figures on venture and ran out of money   Marketing Takeaway  "Pick the segment of your audience that is willing and that is able. You've gotta find the people with the money". -Adam   -Joel's revised sales presentation increased sales by 1400%   9:50   Capping limitations on a webinar "You could sell anything at any price on a webinar within reason. I believe you can sell $25,000 offers from a webinar."-Joel -A webinar is just a conversion mechanism -Give a good warm-up sequence -Your limitation on price point has to be associated with how warm they are before they get on the webinar    10:52  The phases and outline of a webinar: Tips to implement into your business -Strictly cold traffic: simplicity works  -Surveys  -Send "about me" video (no more than 2-3 min long) -Send follow-up emails -After the webinar: "litter" with testimonials. They are the most impactful at getting sales after the webinar.    13:37  How do you convert audiences on the webinar? The Webinar process and the almighty conversion. 3 sections to a webinar: introduction, content, and sales pitch ARE Webinar Sales Method:  establish authority, attraction, and awareness of a common problem that you're there to solve.   "You have to tell them that life is awesome here because ultimately what we're trying to get them is some sort of transformation"-Joel   -Acknowledge the gap and make it as big a possible: where they're at is the beginning and where you are is at the top. A: authority, awareness, attraction R: relationship and rapport building content - an existing belief they have about the topic and how you crush the belief  E: exchange - pre-frame hook at the beginning of the webinar.   -Go through top level overview of the result they're going to get when they go through with the offer -Address the biggest objections and why the reasoning won't work for them -Tell stories: use testimonials or stories that resonate with their position    20:23  Joel's #1 rule in sales and the launch of Convert Pro.   - Only talk about the results. -Launching a membership program called "Convert Pro" that helps people craft presentations in 45 minutes or less.    Joel's key takeaway point: "If people don't believe you and your offer isn't compelling, you'll never monetize your list."-Joel    How to contact Joel com Facebook LinkedIn    Mentioned in this episode: Ted Talk: “The Secret Structure of Great Talks” -Nancy Duarte   Contact Adam: Adam@AdamErhart.com   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts   

Click Above To Listen Or Listen In iTunes Steve: All right everyone. I've got a very special guest on with me today. I'm very excited for this actually. I've been looking forward to this interview for a long time. Guys I want to introduce to you Jaime Smith. He's done amazing things with the ClickFunnels community. Jaime thanks so much for joining. I want to talk a little bit about how you got your start. All the cool things you've done. First of all I want you to know, actually Russell and I were talking about you because you've done so many things for the ClickFunnels community. You remember that video, you may not, but I put a video out and I was like hey Russell and I we're looking for some help for some poor things and things like that and you reached out. We were going through this list of people. Over and over and over again I was like, Jaime's the man. Jaime would be the man, Jaime would be the man. The only reason why, I don't know ... He's so good. I think he'll get bored. Jaime: Ah. Well thanks man I appreciate that. I appreciate that, yeah. Steve: Yeah and Russell's saying, hey he's done so much for the ClickFunnels community himself. It's not like we're asking you to, it's not like we've done anything to do extra promotion for you or anything. It's like everyday I see a new thing that you've done for the ClickFunnels community, for all of us non coders and it just blows our minds. It's like black magic to me man. I have no idea how you do what you do. Jaime: Yeah well lots of years of kind of doing some intense stuff. Honestly my background is as a senior web app developer. I've been working since 2000. Started out, my first project was actually an enterprise level project with Eli Lilly. I've always been the cowboy coder writing enterprise level applications. Always web based. I've done desktop software and stuff like that but that's not as much fun for me. After doing enough of those things you learn how the back ends work. I'm able to take some of that experience and see how the front end works, and get into the ClickFunnels admin area and see okay, I can kind of tell from the URLs and the functions that are available how the backend pieces are pulled together. That allows me to say, okay well if the backend works this way, then if I add this to the front end, then the backend should support it. Just having that visibility into both sides of how things work makes it easy for me to go in and know that if I can customize the front end a little bit it'll work with the backend. Also just being able to inspect the code that's being spit out by the ClickFunnels tools on the front end, and add some java script into them that just adds a little functionality or a little style or whatever. It just kinda comes easy so I figure, hey if I can throw some of that stuff out and help people out then that's, I would love somebody to be able to come in and help with all the things that I am not the greatest at. Steve: Yeah. I cannot even imagine what those topics could be because I mean, you've been in the ClickFunnels community for a long time and I have also. I got in right after beta. I was building stuff and it was fantastic, my buddy and I are making money together. All of a sudden I started seeing, whose Jaime Smith? You keep putting things like, hey anyone want some cool CSS that's going to make, yada yada yada. I was like, holy crap I don't know how to do that. Yeah. Then like the next day it'd be like, hey someone else want some java script I wrote that's going to make you're whole funnel act like an e-commerce store. I was like, what? Oh my gosh. It was like over, and over, and over again. I got to tell you, that's one of my biggest regrets. I went to college for, I finished with a marketing degree but before that I was actually a CIT computer degree. I remember I went through one semester, I was sitting in one of my coding classes. Maybe it was the teacher, but I cannot blame it on that with a clear conscience. I don't know what it was but sitting and coding, I remember getting out of there and going, I'm never going to sit in front of a computer all day.  Jaime: Yeah, and now you're doing it. Steve: It's the one thing that I wish I had learned, was how to actually program. My dad was an executive at IBM. He and I, we ran like a 120 port network inside of our house that we built together, running through the walls. We did so much stuff together and it was awesome. I just have never learned the guts of it. I'm totally jealous of your skills man, it's fantastic. Jaime: Yeah, well. Yeah it's a blessing and a curse sometimes because I see some of these questions come up like, hey can I do this? Then it's like that itch that you just have to scratch. Okay I'm not going to rest until I figure out how to do this thing. It's a lot of fun. I think, my background's kind of weird. I don't know what it is. I feel, I was talking with somebody actually I was just out in Boise here last week for an event there with Russell. The Ignite Inner Circle Program. That was great. While I was there I was talking to somebody and just talking about my background. I just felt like, what I said was I feel like my biggest blessing, and I hate to say my genius because I'm not trying to brag by any stretch of the imagination- Steve: Go for it. We'd love to hear it. Jaime: I feel like my biggest area of genius is my ability to extrapolate and apply a concept I've learned in one area to a completely different area. I started when I was young doing mechanical stuff. My family actually owned a hardware store and my dad did a lot of installations, hot water heaters, central air units, and stuff like that. 10 years old I'm installing furnaces, and air conditioning units, and hot water heaters, and running electricity, and doing all this mechanical stuff. Not really any training it was just, hey your dad needs a hand so I'll just watch what he does, he'll tell me what to do, and I'll go do it. I kind of took that and then when I graduated high school I actually went into the army and I was a helicopter mechanic for 4 years. I was able to take some of those mechanical skills and apply it and look at the engineering of things. I always felt like I could tear stuff down and reverse engineer how it worked. Then I've been able to take some of that reverse engineering skill and apply it to technology. That's what programming has been for me. Honestly I've only had a few actual college level classes in programming. Most everything is all self taught. Steve: You're kidding me? Jaime: No. Steve: Oh my gosh. Jaime: Over 16 years of reverse engineering other stuff that's already working or going in and saying, it's always kind of been on the job. Hey, you need to learn this. Okay great let me go get a reference manual and I'll figure it out. I've just been really blessed to be thrown into just a bunch of different projects in different languages, and different platforms, and used in different frameworks and technologies. Being able to say okay, these things all kind of have similar ways of doing things. If I can take the concept from one and apply it into another then it's going to get me to a solution that much faster- Steve: So, I'm sorry about that. Jaime: Oh no. That's what I've been able to do with ClickFunnels is be able to say, okay I know I can take the concepts I've learned from the backend programming and from the front end programming, I can combine them with this online marketing which I've also been a student of for the last going on 12 years now. Just come up with these creative solutions to these problems that people are having, and problems that I'm having. Steve: It's interesting because I was thinking about that. If you can step back and look at abstractly what you're doing with the funnel. I mean that's got to tie directly into what you did growing up. Jaime: Mm-hmm (affirmative). Yeah, absolutely. Yeah, yeah. I've been extremely blessed to have some fantastic opportunities to get experience that a lot of people just don't get. Sometimes I have to remind myself, or I have people tell me this, that because I see what I do as just really easy, but then I'm like anybody could do it. In fact I've said that many, many times, I could train a monkey to do what I do. It's not that hard, it's just once you know the concept it really is pretty easy. It's just for me I've been exposed. I don't feel like I've got any special genius or any special intelligence ability that other people don't have. It's just I've had the great opportunity to be exposed to experiences where I've had to make a project work. It's just experiences that the majority of people don't get an opportunity for. I feel truly blessed to be able to do what I do. Steve: Well I think it's fantastic. For those of you who are listening and don't know, what Jaime does is he'll look at what everyone's doing in ClickFunnels and watch the community and the Facebook page, see where people who don't know how to code are running into these walls. He'll just come out there and, hey here's a free tool that I just built, or drop this piece of code in and now ClickFunnels totally changes. I mean it's amazing. It's incredible what you do. Jaime: Thanks man, thanks. Steve: I mean you're obviously working on CF Pro Tools. I'd love to hear a little bit more about that. I also want to ask, before we get into that, I don't know. It's a little weird to bring this up. Tell us about your failures you know. I want to know a little bit more, behind every success story there's always like this struggle I feel like. In marketing we tend to take whatever the best case study that we were able to get and market that only. Or whatever the best results are and market that only. The other 90% are like pure crap or it's just this massive, massive struggle. I was just wondering if you could tell us a little bit about, she the struggle that produces CF Pro Tools. What led you to get there? Jaime: Sure. Absolutely. Yeah. Yeah. There's plenty of meat there to chew on. Steve: Sure, there always is. Anytime anyone talks, oh yeah there's lots of that. Jaime: Oh yeah. Yeah. Like I said I've really been studying online marketing for the last 12 years of so. Really I've had this passion for hey, I've always wanted to be an entrepreneur. I guess that's the thing. I never wanted to be the guy that just had a job and just worked my job and just did my thing. Now every once in a while I look back and say, man I worked in a factory building cars for a while. That was kind of mind numbingly nice. It's like hard work, but every once in a while I'd like to go back and just feel like okay I can just do my job and go home and not have to worry about anything afterwards. Steve: Turn the brain off, yeah. Jaime: Yeah switch off and not be constantly on the clock. Then I remember that no, I hated that gig too. It seems like I always do that in the spring time. Be like, oh it'd be awesome to have an outside job putting on roofs or something like that. Then come August in Indiana when it's 95 and 100% humidity I'm like oh yeah now I remember why I don't do that. I wouldn't last very long. Yeah. I've been studying online marketing for a lot of years. Really felt like okay this is my opportunity this is where I can actually make some thing happen and really take a business, I always thought with minimal effort and the right scale I can just make this huge business and live that internet dream, laptop beach lifestyle. It's 12 years later and I'm still not on the beach, and I'm still not working at my laptop. Yeah. I started, and honestly I've looked at so many things, and I'll say probably the biggest failure I've had in, and a lot of people talk about this but it's so easy to get sucked into, is the shiny object syndrome. That's biggest struggle. I'm finally learning after 12 years of doing this that that's been my biggest downfall, is constantly being attracted and constantly jumping ship and moving to the next thing. I've done pretty much everything you can think of in internet marketing, I've tried it. Starting out with running niche ad sense sites and building those up. I had a little bit of success there. I made a few hundred bucks here and there on different sites. Okay that's great. Then you run into a little struggle and you're like oh that doesn't work and you just dump it, you move onto the next thing. In the process of doing that I actually built out, again using my technology background and as a developer I actually built a product around taking PLR content that I was getting in a monthly membership where you'd get 1,000 articles a month or whatever in different niches for free. Go and build your website around these, throw ad sense on it, you'll make money. Great. I did that and I thought okay, I'm going through and doing this and there's got to be a quicker, better way to build out a network of sites. I figured out a way to take word press, and this is back like word press 2 days, to use word press what was called multi user or word press MU, and use that to build a network of these niche sites, just on different sub domains. I figured out how to do that and I actually was in a community similar to the Facebook group, specific to this product, had about 1,000 members or so. Kind of the same thing I've been able to do with CF Pro Tools, just jump into the community, help out as much as I can, show people what I'm doing and how to use the technology to build these sites up more quickly, and actually build a training program. Like 28 videos on how to use word press, and how to use the network, and how to drive traffic, and how to do all this stuff. Put that together and just poured a ton of time into it. That was probably my first little success where I sold like $1,700 worth of this course. I'm like okay awesome, this is going. Then word press came out and changed their version. I'm like I do not want to go back and re-record 28 videos. Steve: 28 videos, yeah. Jaime: It was like 6 hours worth of video training. That's immense, I'm like no. I'm not going to keep up with this. I just kind of dumped it, moved onto the next thing. I probably could have been successful with that if I would have stuck with it. It got hard, there's surely some other shiny object that's easier to do over here, and jumped ship. I just did that repeatedly for the last 10-12 years. Have learned the hard lesson that that just doesn't work. Anyone of the things that you pick you can be successful at online. There's very few things that if you don't ... There's been plenty of plans laid out that will work if you apply the right leverage. I think you just have to pick one and go with it. For me the latest has bee CF Pro Tools and jumping into a community where we've got, what 20,000 plus active members now inside the ClickFunnels Facebook group. We've got ClickFunnels users I think, I heard recently is right around 20,000 active users of ClickFunnels right now. Steve: Yep. Jaime: It's a huge community, so it's a huge opportunity and that's great. That's where my focus has been. I actually enjoy it. I posted on the group not too long ago that ClickFunnels makes what I do easy, the community makes it fun. I do enjoy it. Steve: Yeah. I completely agree with that. I want to go back just real quick to something you mentioned. You just touched on it, and I'm learning this lesson, I don't know I fee like any of us who do anything entrepreneurial we all have learned this less every 6 months. It comes in a wave. The shiny object syndrome. It's huge. What's funny is in college I 100% had shiny object syndrome but I kept telling my wife, no, no I'm just at an age of exploration. I'm going around all over the place like, yeah I'm doing real estate here, writing e-books there, door to door sales here, I was all over the place. It was good for learning, but after a while you have got to drop an anchor and you have to learn to say no. I'm laughing that you brought this up because like 3 days ago I was Voxing Russell and I was like hey man, someone approached and they're like hey got this cool thing, wondering if you want to jump in on it in your free time. Which is kind of a joke. Russell's like, you know what man as a friend, stop. You have so many cool things going on already. He's like don't, just as a friend you cannot say no anymore. By the way, he's like if you have time to focus on 2 things it means you're probably not doing enough in number 1. You know what I mean? Jaime: Right. Steve: I thought that was fantastic that he said that. I have not really ever had success in something until I became a mono maniac. You really have to obsess over it. It's the only thing you think about. All your time is put towards it. You don't go home and just like veg out on the couch. After a couple months then something will blow up. Anyways. I thought that was really key and wanted to just point that out. I remember when Russell said that I laid on my bed like for a long time. Just was like, man he just defined the last 4 years of my life. Why was I so close to it, I couldn't see it. It's so obvious when you hear it but you look at it you're like man, what can I simplify and cut it. That's usually not the mentality everyone's taking on. It's more of a, what can I be a beast at and take on more, and more, and more. It's actually very much the opposite of how you do things. Jaime: Yeah. Yeah. Absolutely, yeah. You know when somebody starts a conversation with, hey, as a friend. You know that's probably not going to be what you want to hear sometimes. Steve: No, no, no.  Jaime: That's what you got to like about guys like Russell that can jump in and tell you what you really need to hear, whether it's what you want to hear or not. That's awesome. It's great advice as well. Yeah. Steve: Do you mind bringing us to a little bit of CF Pro Tools? Jaime: Sure. Steve: I'd like to, feel free to go through it. I was wondering also, I probably should have asked you this before but, I mean everyone here obviously we like to hear the numbers. If you wouldn't mind a few things on that or take us through your funnel and kind of how it works. Jaime: Sure. Steve: If that's all right with you. Jaime: Yeah. Absolutely, absolutely. Yeah it really started out, CF Pro Tools was just, as a I thought through, you know I built out a couple of these custom java scripts. The first one somebody had asked for was the ability to add a checkbox directly onto the buy button. Normally we see this check boxes to say hey I agree to the terms and conditions. What somebody was saying was hey, I added this to my page and it's kind of cutting down on my conversion rate. I'd really like to be able to put this checkbox directly on the buy button, that way they're at least looking at the buy button when they have to check it. Maybe that will help with conversions. Maybe it will be a way to fill the bill of requirement for, you know some processors require that hey if you're going to sign somebody up for a trial subscription you need to have somewhere on the page that identifies that they agree that they're signing up for a trial subscription and they're going to be charged again in 30 days. That really was where the need came from. I thought you know [inaudible 00:19:48] they posted in the Facebook group and said, hey is it possible to do this? I just posted back and said hey it's not possible to do it out of the box but I can certainly add some java script that adds a check box to your button. I dug in the easiest way to do that and make it still flexible with the ClickFunnels editor. You can still edit the button text, you can still edit the subtext which is actually what I used for the checkbox agreement. Basically I just said hey we've got this subtext, I can just pre-pen a checkbox to that event. Or to that text. Then you've got a check box. It's like okay cool that works. It just kind of started there. Then a couple of other things come along. I'm like okay now I've got 2 or 3 of these things. To me, if you've ever used AWeber, and you've heard of Jack Born there's AW pro tools which is AWeber pro tools. I thought you know hey, I kind of like that name. I like the product. I've used AWeber and AW pro tools for a long time. I thought you know that's kind of what I'm working on here, is little pieces that I can add to ClickFunnels that don't come out of the box. When I'm registered, CF Pro Tools. I thought well I'll just throw them in a free membership area and give people access. That way I can kind of keep up to date, add new scripts, I can send out emails, and do all that. Now it's a library of 16 different scripts that are in there for free. I've had over the, well I think I was actually just recording a video early this morning, I think I registered my own account in that membership area March 13th. Just prior to funnel hacking live at the end of March this year. I threw it all together and since then I've had a ton of people say, dude why aren't you charging for this? How much can I pay you for this? All kinds of other things. It was just like, no it's always been my goal, I've heard many, many times. I always attribute this to Frank Kern is probably the person that sticks out the most in my mind as saying, "If you want to help somebody you need to show them how you can help them by actually helping them." I take that as kind of, lead with value. Which complete side note, I was able to register the domain name a couple of days ago, leadwithvalue.com. I thought okay that's what I try and live by. Lead with value, show somebody that I can help them by actually helping them. I thought the best way to do that was to get in front of the community. The best way to get in front of the community is by actually helping them do things. The best way I can do that is just throw some stuff out for free and say, hey I'm going to throw this value out there and there's no strings attached. Just jump in and grab it. It's been hugely successful for me. I always feel like if you go into something and you provide value without any expectation of return, that value is actually going to return to you probably 10 times more than you put into it. Steve: 100%. Jaime: Yeah. That's truly been how this has gone for me. It's been great. After doing this for quite a few months now, just providing as much value as I can. I've finally come up with a few scripts like wow this really is like a major game changer. After building up a pretty good sized library I felt like okay now I actually want to make something work with this, make something happen. I've had enough people say hey I want to pay you, I want to pay you, I want to pay you for this. I fell like you've given me all this value I need to pay you. Please make something available to us as a paid product. I thought well I'll just add on a section to my membership that is a VIP club. Basically where I throw these kind of high value scripts in there. People can sign up and I'll just throw monthly scripts of these high value nature into this membership and let people join in. I rolled out the CF Pro Tools VIP club. Through, the first script I threw in there was my CF cart mode script which basically takes ClickFunnels which as you know out of the box, the order form just supports adding 1 product at a time to your order. You can have 3-4 products listed on your order form, but you have a radio button so you can only select 1 of those products to purchase. I thought well hey again looking at the structure of the code on the front end and seeing that hey I notice how some of these variables are named, and just from my experience on the backend I know that okay if it's named this way it probably means we can send multiple values into it. Steve: At the same time, yeah. Jaime: At the same time. I determined that hey I could probably send multiple products into the cart and have them process the order just fine. I tweaked the front end a little bit to change those radio buttons to check boxes. That was the first iteration. I tested my order and hey, guess what it all worked. I was able to send in multiple products to the cart and have them process in a single order, as a single transaction in ClickFunnel. I was like, awesome. Then I had people ask hey is there any way that I can have a quantity selector? I thought, hmm. I wonder if I could combine the 2. I made the CF cart mode which is the combination of, it works probably best for say you're selling t-shirts. You have 4 different sizes, small, medium, large, extra large, and you want people to be able to order more than 1 at a time. The cart mode gives you the ability to have a drop down selector for quantity. The ability to add each of the products individually. You could say, hey I want 2 smalls, 3 larges, and 4 mediums and ClickFunnels will process that on the back end all perfectly. It adds up totals, sends everything across to your payment processor as your total amount and then your order confirmation page shows each of the shirts that were ordered. It works pretty awesome. Steve: I'm blown away that, I mean I have an account with CF Pro Tools. I logged in there and I just could not believe all the stuff that was in there. When you look at what, you know ClickFunnels is what people want as far as like the structure and the ease and stuff like that. Then there's all these little tweaks and features, and customizations people need based on what their business is, or what industry they're in. Yours is like, it's the other side of that man. It's like if you've got CF Pro Tools and you've got ClickFunnels, there's is literally no other product on the planet that is like it. It's pretty amazing. I like that you said that though about the bait. You decided for a long time to give tremendous value up front for free for a long time. I kind of came to that realization, I don't know it was like 6 months ago also. It was like man, everyone wants me to build these funnels constantly. It's like the thing that everyone asks me to do. I was like, well I may as well toss all the ones that I've built and make them free and put them in a site. That's what salesfunnelbroker.com is. You go in there and you can download the entire website, salesfunnelbroker.com just for free. The amount of doors that's opened up is amazing. It's counterintuitive because people are like, whoa I don't know man. I could charge 5 grand for that easily, and it's true. It's like ugh. That's kind of the realization I've had recently. What people would normally pay for, go ahead and make that free and you become this rock star in their life and [inaudible 00:27:27] like crazy. I'll get all these personal messages. I'm sure that you get them too, like man thanks so much, this is helping me, I've sold more because of this, or whatever it is. Anyways. I'm just saying I completely agree with that. That's fantastic. At what point did you decide to start charging for all of that? Jaime: Yeah that really was just in the last few weeks that I opened up the doors on the VIP club. Really what it came down to is okay, I'm still working I hate to say a full time job but I had kind of committed to a 25 hour a week job. That was, you know it's what I've always done so it's what I knew. It's always kind of that foundation, that safety net but I thought, this is only going to get me so far. I really need to ramp up and scale up my income potential. People are asking for this, let me just throw it out there and see what works. Finally I just flipped a switch in my head and said okay I need to make something out there. I just need to do it. This is the other one of my big failures, and that has been perfection. Always worrying about, well I'm not quite ready to put it out yet because it's not perfect. I really need to perfect my message, my sales letter, my report, my whatever. I'm working on a book here and I need to make sure it's perfect before I can roll it out. One motto that I keep reinforcing in myself and I try and share with everybody that I see having the same problem is, in my opinion perfection is the enemy of progress. Steve: Love it. Jaime: When I'm trying to make things perfect it keeps me from actually putting anything out there that could be successful. I really just, I had written several of these scripts, I had tested several things. CF cart mode was one of them that I built and I tested for myself. I thought okay it's not quite 1,000% ready so I'm just going to hold on to it. I thought, you know what, no. I'm just going to throw it out there. I'm going to put a separate section of my membership up and I'm going to put a sales page up and I'm going to put a buy button on it and I'm going to let people go and buy it. With my goal, within a 24 hour period to go from concept to completion. I did that and I turned on, flipped the switch, and 5 days later I was 5 figures. I was like okay. Now we're onto something. Yeah it was very cool. Very cool. Steve: That. Do you mind sharing with us the funnel a little bit? Or at least the way you bring people through? I mean I've been through it it's fantastic but, squeeze page, order form, whatever. Jaime: Sure. Sure. Absolutely, yeah. Really the first iteration was just to kind of capture the traffic that I already had. I had about 700 members inside the free version of CF Pro Tools. My thought was okay I just need to get in front of those people that already know and love me. I hate to say that in a boastful way but- Steve: It's true though, you're a brand, it's fantastic. Jaime: Yeah. I just kind of want to get in front of those people that are already hot prospects, that already know who I am and already know the value of the scripts. It's a pretty simple process. It's just a video that says, hey I'm Jaime I'm with CF Pro Tools. I'm the creator, this is what I've got for you. I've got a membership area where I'm going to be throwing these high value scripts in a monthly basis. I'm also going to be doing monthly share funnels. I'm also going to be doing some video training. If you want to jump in there's a monthly membership or there's a yearly membership. The funnel is basically that. You're signing up to either pay by the month or pay by the year. I kind of really just throw some spaghetti at the wall as far as price. I put a normal price, in my mind I thought o normal price should be around 67 bucks a month. Then my thought on the yearly price actually came from a guy name Rory Mcnally I did a mastermind session with Trey Lowell and Harold a while back and Rory was there. He shared just this absolutely golden nugget that I will share with you. I give 1,000% credit to Rory because this is just brilliant. He said, in fact he won the prize. Trey did a little contest and there were 16 people or so in the room. Everybody got to give their number 1 tip. The prize was one of those new 360 degree cameras. Steve: Oh sweet. Jaime: Just see people doing all these videos. It's like a $500 camera. He said okay the person gets the number 1 tip gets this $500 camera. Rory won that and his tip was this, if you've got a membership area and you can figure out what your average stick rate is. Say your average stick rate is 4 months. People come in, they sign up, they stay for 4 months in your membership and then they bail. Then really what you want to do is offer a yearly plan at just 1 month more than what their monthly was cost wise. Steve: Oh man. Jaime: You just got an extra month of income out of them that you weren't going to get if you just kept charging monthly and to them when they sign up that seems like a huge bargain. You're getting all the money up front that you can now turn around and reinvest in even more advertising to drive even more traffic to that great deal. It's just the quickest way to scale your business dramatically. I thought, that is absolutely brilliant. Steve: That is brilliant. Jaime: Of course I'm just starting this so I have no idea what my average stick rate is but I thought you know what, I'm going to go on the 4 month premise. I'll just say okay if people were to stick for 4 months then lets charge 5. I just did a hey get 12 months for the price of 5 on my yearly plan. I basically wanted to do right around a 50% discount for the launch. For those people who have been around I want to give them the most value and the most love I can by being huge promoters and supporters of CF Pro Tools. I went with at $37 a month initial price that will go up probably around the first of September. Then $197 which is roughly 5 times the monthly to sign up for the year. I just put it all on a single order form, here's you're 2 payment options. I got a couple of buttons, I actually modeled the funnel university- Steve: Oh sweet. Jaime: The funnel [inaudible 00:33:43] .com funnel. That's what I used there. It worked perfectly. I threw that out there and right away had people start signing up, which was great. The one thing is that I did figure out is that, and I actually have changed the price now a little bit for the yearly plan, was because I was getting everybody into the 197 a year. Which was great to come up with a big launch, but as you're running a membership you kind of want to have a little monthly recurring, right? Steve: Yeah you want the continuity there, yeah. Jaime: Exactly. I thought I'm not getting any continuity here. I literally had like 95% of my sales were for the 197 for the year. I thought, well I've got to be able to support admin stuff in each month so I probably ought to make it a little less enticing to go with the yearly. I bumped that price up to 247. That's kind of balanced things out a little bit more. Whereas I'm getting new sign ups no, I'm getting a little better mix of the monthly versus the yearly. Steve: Man that's amazing. Okay. That's fantastic. I've been thinking of that, we have this thing above the door. Actually I can basically see it right now. The ready, fire, aim you know? Jaime: Yeah. Steve: I think that's so cool. You've just done that. You just put it out there, see what happens, and then tweak as you go. People get so stuck doing the other way around, just waiting, and waiting, waiting. Jaime: Yeah. That's huge. I need to get one of those and put it above my door, above my desk as I'm looking at the wall each day with the computer and everything. Yeah. It makes such a huge difference. I mean you're going to get a result. Tony Robbins talks about this, and I've learned over the years that there are no mistakes. There are no failures. There's only results. That result may not be what you want, but it's giving you a result. It's a lesson you can learn from it. Throw it out there and see what you're result is. You just have to have that sensory acuity, to use one of Tony Robbins' words, that sensory acuity to know is this a result I was looking for? If not, what kind of difference can I take out of this that I can make a tweak and maybe move in the right direction. A little 2 degree changes, expand it out and make a huge difference. Just making little shifts, and make little changes, and keep at it. Eventually you'll find the success you just have to get started. Yeah. It's been very cool and I back into that, just to jump back into the funnel a little bit. I did [inaudible 00:36:05] I got the VIP club. Which a lot of people have been signing up for, I was converting about 10%. Which is really what I was looking for. My goal was to get 10% of my existing free members signed up into the paid membership. That's about where we ended up at. I fell like, okay I hit that target. Really that's just a number that I pulled out that I said I feel like I'll bee successful if I could get 10% of people that took something for free to actually pay for a little bit more. Steve: Now are you currently driving traffic as well? Are you buying adds for this? Jaime: I am not. I have not done any traffic generation other than sending emails out to the existing list. Steve: That's amazing. 5 figures, internal launch, and you just crafted it as you went. Jaime: Yeah. Steve: That's awesome. That's awesome. Jaime: Yeah. I was very happy with it. Then the other layer of it is I thought okay, I've got the monthly membership on the front end. I need to have something to offer on the backend. I want to be able to work with people on a little more personal level. What I did was I'm going to create the Platinum club. Everybody wants to be a VIP and everybody wants to feel important. The Platinum club is again another level of exclusivity. I learned this from Russell, everybody wants, well people will pay extra just to feel a little more special. My goal is always to provide more value. The way I can do that is with the Platinum club we offer monthly group coaching calls. Where I'll get on the phone I'm guessing, we haven't actually done the first one yet. It'll be probably coming up in the next week or so. 2, 3, 4 hours. However long it takes to go through, address the training. I'll be doing training on technical topics, and how to use ClickFunnels, and how to integrate different things. We'll be doing these on a monthly basis and go through all that. Answer any questions that come up during that process, and then also do some coaching. Then also do hot seats where if I've got a member that has a funnel that they're working on that they want to review, we'll pick somebody from the group and we'll go through their funnel and help from a technical perspective as well as just a conversion and just strategy perspective so that everybody can benefit. Everybody always learns from seeing somebody else going through the process. Steve: Oh yeah. Jaime: That's a great way to provide some value. Then I'll also be doing some much more in depth training videos on how I work. I've been completely blessed to work with some of the biggest names in the ClickFunnels world at least. I've worked with Liz Benny, I've worked with Trey Lowell, I've worked with Dean Holland, I've worked with Joel Erway. I've worked with all these people so to be able to see what all they're working on, and kind of be involved in that process, and to help them with different aspects of their funnels. It brings great experience. If I can take and share some of that experience with other people, then I would love to be able to do that. This is, the Platinum club's kind of my way to be able to do that. Steve: That's fantastic. I mean that's exciting. It's fun too like when ... I don't know I just feel like there's energy and movement and momentum is such a huge part of this. Cannot wait to launch forever. That's fantastic. Well hey. Okay. I take notes like crazy. I've got a full page of notes going. Jaime: Awesome. Steve: Just to kind of recap. You said some cool stuff. Perfection is the enemy of progress. Jaime: Mm-hmm (affirmative). Steve: That's huge. There's not failures, only results which is so big. Oh that's such a huge lesson. I mean you think about the mental I don't know, I call it mental shelf space. It's like how much your brain can kind of handle at once. I mean think about how much mental shelf space these people dedicate towards making sure they don't fail. Jaime: Right. Steve: It's very, very freeing to realize there aren't any. Anyways people will pay more just to feel special. I 100% see that all the time. Yeah. I'm pretty sure, because I sell my own funnels also like in the ClickFunnels marketplace, and all over. I think a lot of people don't even use the things that they're buying. They just want to feel like they've made progress. Anyways. Jaime: Yep. Steve: That's fantastic. Jaime: Yeah, that's the other thing too. This honestly, I'm guilty of this myself. I definitely know that people do this, a lot of people do this. It's probably the majority of people do this is, they go into something and they have an itch. They need to scratch that itch. As soon as somebody buys your product, they have scratched that itch. A lot of people will never consume your product because just the fact of purchasing it made them progress towards scratching that itch. That was just all they needed. That's what, get that shiny object syndrome because if we don't actually completely get rid of the itch, we just scratch it for a little bit, it's going to come back. Then we figure well this thing that I just kind of scratched the surface with, it kind of got rid of the irritation for a little bit. Now it's back. I'm going to have to try something else and maybe that will finally get rid of the problem. It usually doesn't because we didn't fully scratch it. People will do that. They'll buy your product and not consume it. It's just part of human nature. Steve: Yeah, yeah. Which isn't always a bad thing. Jaime: No. I mean absolutely not. It served well. As long as you do a good job and do it ethically and actually deliver something that could fulfill their need if they actually followed it, then you've done your job. That's another reason why you don't have to worry about being perfect with everything. You just have to get it out there. You've got a lot more chance of helping people actually be successful if you release something versus sitting and working on it constantly. Steve: Well I'm looking at this huge page of notes. I know you just kind of gave it, but I guess what kind of advice would you give here as we end? As you get started, I mean I'm looking at, you have quite the journey. You have quite the story going on here. This is awesome. Jaime: Yeah. yeah. Honestly the biggest advice is just, stick with it. Here's a little story I've shared before. I love this story. This story actually, I heard originally from Joel Osteen. I just thought it was brilliant and just a huge indicator. To me it attaches perfectly to internet marketing. That is, that there was a psychology study done with some apes. These scientists build this enclosed facility and in the center of this enclosed facility they've got this pole. At the top of this pole they've got this big bunch of bananas. Then they put in these 3 monkeys I think. They put in these 3 monkeys into this enclosure and of course monkeys love bananas. This first monkey runs and scurries up the top of the pole to grab this bunch of bananas. As soon as he got to the top the scientist, through the top of the enclosure, squirted him with a hose. He got doused with this bunch of water. Man he shoots back down the pole, never got the bananas. Gets to the bottom, then he's afraid to go back up the pole. Then the next monkey does the same thing. He's like hey I'm going to go up and get these bananas. He runs up to the top of the pole to grab these bananas and they dump this bucket of water on him. Again he gets doused with the water and back down the pole he goes. He's like, I'm not going back up, scared to even get near the pole now. The third monkey starts to make his way up the pole and the other 2 monkeys grab him and pull him down. Steve: Interesting. Jaime: They do this and they think, okay well let's take one of the monkeys out and we'll put a new monkey in. Now they've got a new third monkey. Again this monkey sees this pole, sees the bananas, goes and tries to go up. The other 2 monkeys grab him and pull him down. Then they thought well okay. Let's pull one of the monkeys out, put a new one back in. They do the same thing and this happens again. They do this again, and again, and again to the point where now none of the monkeys that are in the enclosure have ever been doused with the water. For whatever reason it's become inherent that you cannot be successful at getting these bananas and they all will pull each other down. Now nobody will even try to go up and get the bananas. I see that as kind of internet marketing. You get in it sometimes and you will get excited and jazzed about something. You'll go and talk to your friends, or you'll talk to your family, or talk to somebody else online. They'll say ah, that's never going to work. You don't even need to try. I knew a guy that got into that and he failed. You need to just stay down. People are going to pull you down when you think you've got something, you're going to be successful at. You're always going to have people around you that will pull you down, but if you persist, don't let the doubters, don't let the haters pull you down and keep you from being successful. I did that for a long, long time. You talked to people and they said, oh yeah that's crazy. That's a scam. You cannot make money online. It's just not possible. We see all over the world people that are being successful on the things we want to be successful with it. It's absolutely possible. You just have to stick to it. You have to pick the thin, the vehicle you think that's going to give you the success, and stick to it, and do that. You can be successful. That's one of the big things. Don't let the haters drag you down. You can make it to the top and you can grab your banana too. Steve: That's fantastic man, what a great story. I appreciate that. Jaime: No problem. Steve: Man I don't even want to say anything else because I don't want to ruin it. There's a glow right now. The room I'm in is actually a little brighter. Jaime: Awesome. Steve: Hey where should people go to check out your stuff? Jaime: CFProTools.com is just the quickest way, you can get signed up, get into the free membership area there. Once you're inside there's great buttons if you want to get upgraded. If you're not already in the ClickFunnels Facebook group, jump in there. I'm in there all the time so jump in and connect with me there. I'd love to connect with everybody. Steve: Mr. Jaime Smith you have dropped tons of gold and I appreciate that so much. Thank you so much for taking the time to do this. Jaime: Awesome man I appreciate it Stephen. Steve: Awesome. Okay I'll talk to you later. Jaime: Take care. Steve: Bye. Jaime: Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answer on the show? Get your free t-shirt when your question gets answered on the live "HeySteve!" show. Visit salesfunnelbroker.com now to submit your question.

Joel Erway has mastered the "Perfect Webinar". Joel takes you by the hand teaching you step by step exactly how to make money selling on a webinar. He reveals how to get traffic to your webinar, what to say and more importantly what not to say on your webinar. He also uncovers the secrets of increasing your stick rate - keeping people on the webinar. If you have a product or want to create a product between $500 and $50,000 Joel's webinar secrets are a must.

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Buffalo, NY * Keeps things simple * January 2017 at 12:30 AM he couldn't stop thinking about his business and he simplified everything * Archived his old website and kept his same offer * Reduced his lead cost by 10x * He's all in on Facebook now * Created 17 Twitter accounts...but doesn't use them * Recommendations * Great Leads: The Six Easiest Ways to Start Any Sales Message ( http://amzn.to/2tpDh4y ) by AWAI * Was building webinar funnels but they were expensive * Why not just make the offer right up front and let people decide? * Made a longform Facebook Newsfeed ad (few hundred words) * Builds a bond without a bunch of email follow-ups that aren't read * Tells his story * Provides social proof * Says he's looking for clients * Now the website doesn't matter * Had a phone sales team that was doing pre-qualification but since his funnel was so wide they got a lot of people who didn't qualify for his $25,000 minimum spend * Had to cut his ad spend because he had too many leads * Now he qualifies everyone via email and Pipedrive * Sends one personalized email with additional questions * Tells them up front what his prices start at along with the guarantee * Everyone who says "yes" ends up becoming a client * You need to make 5x on your ads for your service business or you're doing it wrong * Engineering background...because that's what his father did * About 8 years ago he had a design job after 8 months and was pulling his hair out doing CAD work * Sales reps would come in and discuss the work they needed and one of them was hiring and he was brought on to grow the Buffalo territory (with no sales experience) at 22 on 100% commission * Started out slow...making a lot of cold calls * After three years they just weren't progressing * Saw a huge opportunity in the sales presentations * Reps flew around the country to give a presentation and they weren't that effective * This limited their growth * He was reading as he was flying around the country and found some similarities in the books and the gaps in his own methods * He started delivering his own presentations * Went from $500k to $2 million in annual sales * Hired a coach (Russell Brunson) and went out on his own * Learned "The Perfect Webinar" * Had a few failures then found the opportunity when he was running out of cash and asked Russell if he could do phone sales for him...but he was turned down but he was referred to Jason who had stagnant sales from his webinar business * They were doing a live webinar once per week and spending $1,000 per week * Joel revised it and they went from $1,000 per week to $14,000 in sales * "The Hook" is the single most important thing * What not to do: Don't focus on the close so much * Sell them up front so they know what is about to happen and then give them the information * Introduction: Who am I? * Content: What will you teach me? * The Close: The offer * Your audience has to be sold on what you're selling them before you ever offer it to them * In the info-marketing world they present their offer up front then remove any objections they may have * This must follow the correct flow * Often we are too close to our business * When you're showing them intangible things it can be tougher * It may take 5-6 internal edits to perfect it * Cold traffic needs a longer close in your presentation but it's a delicate balance * "The textbook syndrome" is when you read the slides and give too much information * You'll confuse vs inspire your audience * You teach too much or too little * Use more slides * Use more analogies Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy