The Produce Industry Podcast w/ Patrick Kelly

California, 1853. Henderson Lewelling sets off to sell apples and ends up sparking a revolution.In this fourth episode of our multi-part series, John and Patrick trace the astonishing rise of the Lewelling family in California's fruit frontier. They follow Henderson's ambitious leap from Oregon to Alameda, where he builds the legendary Fruit Vale estate, and his brother John's transformation of a Spanish mission orchard into a commercial powerhouse of cherries, currants, and citrus.But as fortunes bloom, tensions mount. Henderson becomes entangled in free love, clairvoyants, and a failed utopian voyage to Honduras aboard a doomed schooner called The Santiago. Meanwhile, Seth Lewelling and William Meek battle shifting markets, falling prices, and the rise of California's orchard empire.Join John and Patrick as they explore an era of extraordinary agricultural innovation - and personal implosion. From Osage orange hedges to egg-fueled mutinies, this is the wild, weird, and deeply fruitful story of how the West was really grown.----------In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business-----------Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Support us!Share this episode with your friendsGive a 5-star ratingWrite a review -----------Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.-----------Step into history - literally! Now is your chance to own a pair of The History of Fresh Produce sneakers. Fill out the form here and get ready to walk through the past in style.-----------Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

In this special episode of The Produce Industry Podcast, host Patrick Kelly kicks things off before handing the mic over to Dan and Juanita, reporting live from the show floor at the 2025 IFPA Foodservice Conference!Powered by ZAG Technical Services, this episode highlights the critical role of cybersecurity in keeping the fresh supply chain protected, connected, and efficient.Tune in as Dan and Juanita dive into the energy, insights, and innovation driving this year's event—from fresh product trends to foodservice solutions, and the people shaping the future of produce on the plate. It's boots-on-the-ground coverage you won't want to miss!

This week on Fresh from the Field Fridays from The Produce Industry Network and AgLife Media—Dan the Produce Man and Ross the Produce Boss are live in Monterey at the IFPA Foodservice Summit!Ross is just back from Europe with great photos and stories from produce markets abroad. Dan's got summer treats like Angelcots, Japanese honeydew, and more, plus the latest from this year's IFPA Food Show.It's all happening on Fresh from the Field Fridays—so tune in and turn on!

Join us on this episode of the Global Fresh Series as we follow the journey of the Import Promotion Desk (IPD) — a dynamic organization connecting small and medium-sized suppliers from emerging markets to the European Union. With the support of Germany's Federal Ministry for Economic Cooperation and Development, IPD helps pave the way for long-term trade relationships that benefit both sides of the global value chain.Our guest, sourcing specialist Dorra Zairi, shares how IPD is constantly on the go — from farm visits to trade show floors — identifying opportunities, vetting partners, and building trust across borders. Curious where Dorra is headed next? So are we. Tune in to find out!First Class Sponsorship: Peak of the Market: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peakofthemarket.com/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

It's 1848, and amid the towering firs and scorched stumps of Oregon's Willamette Valley, a revolution in American agriculture quietly takes root. In this third installment of our epic Lewelling saga, John and Patrick trace the extraordinary efforts of Henderson Lewelling as he establishes one of the Pacific Northwest's first grafted fruit orchards - alongside his ambitious partner William Meek.As they plant the seeds of what would become a booming nursery industry, the nurserymen face a harsh frontier, personal loss, and complex moral questions - navigating everything from spiritual awakenings to land disputes with the U.S. government. Along the way, they're joined by Henderson's brothers, John and Seth, fresh from the gold fields of California and ready to graft their own legacy into Oregon soil.Join John and Patrick as they explore scorched forests, fruit grafting experiments, metaphysical revelations, and the bittersweet human stories at the heart of America's horticultural westward expansion. This is not just the tale of an orchard - it's the story of how ambition, adversity, and apples helped shape the American West.----------In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business-----------Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Support us!Share this episode with your friendsGive a 5-star ratingWrite a review -----------Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.-----------Step into history - literally! Now is your chance to own a pair of The History of Fresh Produce sneakers. Fill out the form here and get ready to walk through the past in style.-----------Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

This week on Fresh from the Field Fridays from The Produce Industry Network and AgLife Media...Ross is away, traveling through Europe—so Dan is flying solo!But don't worry, the produce is still piling high. Dan's got a table full of summer stunners from Bay Area produce markets, farmers markets, and his own backyard garden.Fresh on the table: Sharlyn melon Yellow donut peaches and yellow donut nectarinesNectarplumsDry-farmed Early Girl tomatoesAdriatic figsPiel de Sapo melonFlavor King pluotsArmenian cucumbersThat's right—it's your produce market in the podosphere, So tune in and turn on!

Global Impact, Local Voice with Ruth Villalonga on Passion and PurposeJoin Global Women Fresh hosts Julie Escobar and Carmell Clark for a dynamic conversation with this week's special guest: • Ruth Villalonga – global marketing leader, brand strategist, and passionate advocate for storytelling in fresh produce.Ruth brings a powerful voice to the industry, with deep roots in brand building, international trade, and consumer engagement. Her passion? Helping produce brands find their unique identity and connect with people in meaningful ways. With her multicultural background and bold creativity, Ruth is on a mission to elevate the voices of women and innovators in agriculture.

In today's episode of the Global Fresh Series, we head south to the heart of Mexican avocado country for our first-ever conversation with a Mexican avocado company. Discover the unique advantages of Mexico's diverse growing regions and how a strong commitment to sustainability is helping these growers stay competitive in the global marketplace. Join us in the avocado fields and find out what's cooking in the world of Mexico's most beloved green fruit!First Class Sponsorship: Peak of the Market: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peakofthemarket.com/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What kind of person looks at the treacherous Oregon Trail and says, “You know what would make this even harder? Let's drag 700 fruit trees with us”?In this episode, John and Patrick continue the epic tale of the Lewelling family - radical Quakers, abolitionists, and horticultural pioneers - as they pack up their Iowa homestead and begin one of the most improbable journeys in American history: a rolling orchard bound for Oregon.From oxen-dragged nursery wagons to the disease-ridden banks of the Platte River, from frostbitten saplings near South Pass to a hand-built boat on the Columbia, this is the incredible true story of how Henderson Lewelling hauled an entire orchard across 2,000 miles of wilderness. Along the way, he'd test the limits of family, faith, and physical endurance - with a pregnant wife, eight children, and a dream of planting fruit trees at the edge of a continent.Join John and Patrick as they follow the Lewellings from Salem, Iowa, to Fort Vancouver, through disease, death, divine protection - and, finally, rebirth. ----------In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business-----------Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Support us!Share this episode with your friendsGive a 5-star ratingWrite a review -----------Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.-----------Step into history - literally! Now is your chance to own a pair of The History of Fresh Produce sneakers. Fill out the form here and get ready to walk through the past in style.-----------Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

From produce as medicine to banana trade trends, we're breaking down the biggest stories shaking up fresh produce:IFPA's National Health Campaign – Can fruit and veg become part of your healthcare plan?Global Heatwaves – What extreme weather means for your supply chain.Pest Victory – California eradicates the Tau fruit fly in Orange County.Tech Meets Policy – Cold chain innovation meets produce prescriptions.Banana Markets – Why prices are swinging and trade lanes are shifting.Whether you're in the field, on the dock, or behind the desk—this episode connects policy, climate, innovation, and global trade in under 30 minutes

This week on Fresh from the Field Fridays From The Produce Industry Network and AgLife Media…Ross is getting ready to hit the road again—this time, he's heading to Europe! And he's promised to check in with us live from some of the fresh produce markets and street stands he discovers along the way.Before that, we'll recap his visits with growers across California, right before he met up with Dan at OPS. We'll talk Summer Punch, Apriums, and a whole bunch of other cool goodies.Dan shares California grown Suncrest Peaches, NectaPlums and Italian Sweet Red Onions… and from The Produce Man's very own vegetable garden: Lemon Cucumbers, Shady Lady Tomatoes, San Marzano Tomatoes.And The finishing touch - a visit to the Rowdy Rabbit Organics booth at OPS! It's all right here on Fresh from the Field Fridays - Good for your body, good for your mind, So tune in and turn on!

This week's episode is rooted in the rich, dark soil of Southern Manitoba—the kind that's so soft and crumbly it won't even stick to your feet, but grows picture-perfect potatoes and farm-fresh produce like it's magic.

How did a quiet Quaker family from North Carolina - devout, disciplined, and disinclined to dance - go on to revolutionize the fruit industry of the American West? Who were the Lewellings, and how did their deep-rooted values, obsession with grafting, and fierce opposition to slavery shape the orchards of Oregon, the nurseries of Iowa, and the future of American agriculture?Join John and Patrick as they peel back the layers of one of the most extraordinary and overlooked sagas in American history. From humble beginnings in the red clay of the Carolinas to pioneering nurseries on the frontier, the Lewellings weren't just planting trees - they were planting legacy. But what made Henderson Lewelling leave it all behind, again and again, to chase something even bigger?In this opening episode of a sweeping multi-part series, we hear about the early years of a family whose grafting knives and moral convictions cut through the American frontier and helped grow an empire of apples, pears, peaches, and cherries.----------In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business-----------Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Support us!Share this episode with your friendsGive a 5-star ratingWrite a review -----------Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.-----------Step into history - literally! Now is your chance to own a pair of The History of Fresh Produce sneakers. Fill out the form here and get ready to walk through the past in style.-----------Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

In this episode of The Produce Industry Podcast, host Patrick Kelly welcomes Amanda Nigg, founder of Farm Fit, for an inspiring conversation on the powerful link between nutrition, fitness, and everyday life.Amanda shares her personal journey and how she's helping farmers, ag professionals, and everyday folks take control of their health—starting with what's on their plate. From the role of fresh produce in building strength and endurance to how diet impacts mindset and energy levels, this episode dives into why what you eat truly matters.

This week on Fresh From The Field Fridays Ross and Dan are reportin live from the Organic Produce Summit 2025 in Monterey California! - A short and fresh look at what's happening in organics this week and a recap of the Lakeside Organic Gardens Farm Tour in Watsonville.

This week on the Global Fresh Series, we're diving into the dynamic world of private label programs—and we're taking you straight to the heart of Tuscany, Italy. Our guest is a seasoned global affairs executive and passionate good food ambassador with over 15 years of international experience connecting the dots between retailers, olive oil suppliers, and third-party certifiers.Tune in as we explore what makes private labels thrive, the behind-the-scenes standards that matter, and why the future of fresh, certified products might just begin in an olive grove.First Class Sponsorship: Peak of the Market: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peakofthemarket.com/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In the shadow of revolution, a campaign of quiet devastation unfolded. While Washington's Continental Army fought British redcoats along the eastern seaboard, a very different war was being waged in the lush valleys of upstate New York. It was not a war for cities or forts—but for orchards, granaries, and the very soil beneath Seneca feet.Join John and Patrick as they unearth the harrowing truth behind the Sullivan Expedition—a scorched-earth campaign ordered by George Washington to annihilate the agricultural heartland of the Iroquois Confederacy. With orders to destroy not only villages, but entire food systems, Washington's army marched north to break the back of Indigenous resistance. What followed was less a battle than a deliberate erasure: orchards axed, cornfields torched, entire towns razed in cheerful efficiency.From the diplomatic genius and agricultural brilliance of the Seneca people to the haunting final stand at Genesee Castle, this is the story of America's first total war—a war not just against a people, but against their ability to survive.----------In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business-----------Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Support us!Share this episode with your friendsGive a 5-star ratingWrite a review -----------Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.-----------Step into history - literally! Now is your chance to own a pair of The History of Fresh Produce sneakers. Fill out the form here and get ready to walk through the past in style.-----------Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

In this episode of The Produce Industry Podcast, host Patrick Kelly welcomes two industry powerhouses — Ross "The Produce Boss" Nelson and Tony Nuovo from Grower Stock — for a dynamic conversation about innovation in produce sourcing.Together, they explore what sets Grower Stock apart as a game-changing platform in the produce supply chain. From streamlining procurement to increasing transparency and efficiency for buyers and sellers alike, Patrick, Ross, and Tony break down how this digital marketplace is reshaping the way the produce industry does business.

In this episode, Juanita Gaglio connects with Michael Grunwald to explore the topics within his compelling new book. They reflect on the powerful intersection of food, ecosystems, and human ingenuity—discovering how thoughtful approaches in agriculture can help nourish both people and the planet.Michael brings insight about the next frontier in sustainable food systems. They discuss a range of initiatives—from breakthrough crops to emerging technologies—that hint at a future where we can feed the world responsibly and with care for our natural world.

The rise of the organic movement is often remembered as a peaceful revolution - a return to the earth, to purity, to harmony with nature. But its true origins tell a far darker tale. Born not in the flower-strewn fields of 1960s counterculture, but in the grim laboratories of fascist ideology, the organic movement was shaped by the poisonous ideal of Blut und Boden - blood and soil - Hitler's vision of racial purity rooted in sacred, cultivated land.In the shadow of the First World War, as modernity fractured Europe, a coalition of aristocrats, ideologues, and agrarian radicals began to turn away from industrial farming and toward a mystical belief in soil as the lifeblood of the nation. Sir Albert Howard's composting theories were seized upon by those who dreamed not of sustainability, but of supremacy. Lord Lymington, a British peer and passionate fascist, declared modern agriculture a threat to the racial soul of Britain. And Lady Eve Balfour, often lauded as a pioneering environmentalist, helped found the Soil Association not just to heal the earth but to preserve a vanishing, hierarchical vision of Englishness under threat.As fascism spread through Europe in the 1920s and 30s, so too did the organic ideal - not as liberation, but as control. And even after Hitler's fall, those same roots crept into post-war Britain's environmental movements, disguised under new names.So how did a movement forged in the crucible of authoritarianism become the darling of the left? How did fascist soil science transform into the ideology of hippies, Whole Foods, and farmer's markets?Join John and Patrick as they descend into the murky, forgotten history of the organic movement and discover that the soil is far darker than it first appears.----------In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business-----------Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Support us!Share this episode with your friendsGive a 5-star ratingWrite a review -----------Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.-----------Step into history - literally! Now is your chance to own a pair of The History of Fresh Produce sneakers. Fill out the form here and get ready to walk through the past in style.-----------Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

In this episode of The Produce Industry Podcast, host Patrick Kelly is joined by Ross Nelson, known as “The Produce Boss.” The conversation delves into the upcoming OPS Show in Monterey, California, offering insights into what attendees can anticipate. Additionally, the episode touches on Stemilt's dark-sweet cherries, highlighting their appeal in the fresh produce market with a small taste test. We also dive into a brief lesson with Ross sharing his perspective on what it takes to be a "Produce Boss," reflecting on leadership and passion in the industry.

This week on Fresh from the Field Fridays from The Produce Industry Network and AgLife Media, it's summertime—and that means stone fruit is on fire!Ross and Dan welcome Kevin Steiner from Mountain View Fruit to talk all things peaches, nectarines, peachcots, plumcots, and plums—yellow, white, and everything in between. The season's hitting its stride, and the fruit is everywhere.It's the time of year when warm weather and fresh fruit come together to revitalize us.Plus, we've got a garden update from Ross's backyard and Dan's backyard—because you know we've got our hands in the dirt too.It's all happening this week on Fresh from the Field Fridays—so tune in and turn on!

Join host Patrick Kelly and guest Manuel Michel, Managing Director of the Colombia Avocado Board, to explore how Avocados from Colombia is redefining consumer perception and building a standout brand in the global produce aisle. They dive into how the nation's powerful country-branding—highlighting Colombia's lush biodiversity, sustainability ethos, and rich cultural story—is fueling awareness and retail momentumThis episode offers a compelling story for growers, marketers, and avocado lovers alike—a behind-the-scenes look at how Colombia is leveraging brand strategy, consumer education, and retail partnerships to position its avocados as a premium, sustainable choice on shelves worldwide.

From the sun-soaked pineapple fields of Puerto Rico to the grapevines that shaped Puritan Connecticut, from Madrid's legendary El Oso y el Madroño to Grenada's fragrant nutmeg empire, symbols of fresh produce have found their way onto flags, seals, and coats of arms across the world. But behind these charming emblems lie stories of indigenous resilience, colonial ambition, revolutionary struggle, and ecological peril. Join John and Patrick in this month's livestream episode as they reveal how fruits, trees, and spices became powerful icons of identity, survival, and national pride. What seems quaint today was once fiercely contested and in some cases, remains precariously at risk.----------In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business-----------Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Support us!Share this episode with your friendsGive a 5-star ratingWrite a review -----------Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.-----------Step into history - literally! Now is your chance to own a pair of The History of Fresh Produce sneakers. Fill out the form here and get ready to walk through the past in style.-----------Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

This week on The Produce Industry Podcast, we're recapping all the energy, insights, and fresh ideas from the NGA Fresh Summit in Milwaukee, Wisconsin — and who better to join us than Mary Heslepp, the official MC of the event!Mary shares her behind-the-scenes perspective, favorite moments, and the meaningful conversations that made this year's show stand out. From panels that challenged the status quo to unforgettable networking moments and produce showcases that wowed the crowd, we break it all down for you.Tune in as we discuss: Standout sessions and speakers Fun takeaways and backstage stories Actionable follow-ups to keep your business momentum going The power of community and connection in the independent grocery spaceWhether you were in Milwaukee or missed the show, this episode will catch you up and fire you up for what's next. Let's keep the conversation—and the industry—moving forward.

This week on Fresh from the Field Fridays, Ross the Produce Boss and Dan the Produce Man welcome Joel Hewitt from CMI Orchards.We're diving deep into the Northwest Cherry season—talking timing, trends, and taste. Joel gives us the lowdown on the American Dream label—what it stands for, what's behind it, and why it matters. We'll also dig into some exciting newer varieties, like the Skylar Rae and the Strawberry Cherry, plus what's happening in the world of organic cherries and the unique challenges of cherry packaging and presentation.So tune in, turn on!

Join us for a dynamic session hosted by Global Women Fresh, where we shine a spotlight on bold beginnings, fearless leadership, and the power of community. In this episode features with Julie Escobar and Carmell Clark brings an inspiring Powercircle conversation with trailblazing women across the global fresh produce industry—and a special spotlight on Casey Kio, a leader whose story exemplifies resilience, innovation, and transformation.Visit Global Women Fresh: www.globalwomenfresh.com

This week, we're taking you to new heights as we peel back the story behind the U.K.'s latest innovation to extend the shelf life of one of the world's most beloved—and wasted—fruits: the banana.We'll also dive into a spicy global face-off: Egyptian vs. Chinese garlic—where do your tastebuds land in this flavorful showdown? Plus, get the inside scoop on who's shaking up the fresh apple scene (hint: Superman might be involved) and where growth is booming across Spain's retail aisles.Grab your shopping cart—we're going global!

The pineapple may have begun as a rare curiosity from the tropics, but by the 18th century, it had become a symbol of imperial power, elite refinement, and national rivalry. In this second and final part of their journey into the history of the world's most flamboyant fruit, John and Patrick explore the height of pineapple mania in Georgian Britain, where aristocrats competed to grow the perfect specimen in lavish “pineries,” often at extraordinary cost. Possessing a pineapple was no longer just a sign of wealth - it was a performance of dominance, control, and taste.But the fruit's story didn't end in the hothouses of Surrey. As tensions simmered between Britain and its American colonies, the pineapple -by now appearing in colonial door frames, tableware, and rebellion-fueled satire - played an unexpected supporting role in the growing transatlantic divide. By the 19th century, technological innovations transformed the fruit from rarefied luxury to household staple, while industrial canning and the rise of plantation production brought pineapples into the homes of an emerging American middle class.From the lush fields of Florida to the imperial fantasies projected onto Hawaii, the pineapple was reshaped, rebranded, and ultimately reborn as a golden icon of tropical abundance. But behind its sunny image lay a legacy of labor, land seizure, and corporate control. And just when it seemed the fresh pineapple had been lost to a syrupy tin, it made a glittering comeback with the launch of the Gold Pineapple, engineered for sweetness, shelf life, and spectacle.Join John and Patrick for the extraordinary conclusion of the pineapple's global odyssey - one of science, scandal, colonial ambition, and the enduring power of fruit to shape empires.----------In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business-----------Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Support us!Share this episode with your friendsGive a 5-star ratingWrite a review -----------Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.-----------Step into history - literally! Now is your chance to own a pair of The History of Fresh Produce sneakers. Fill out the form here and get ready to walk through the past in style.-----------Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

In this episode, we head to Bonita Springs, Florida, for an inside look at the Florida Citrus Mutual Annual Conference, where the heart of the Sunshine State's citrus community gathered last week. From growers and packers to scientists, shippers, marketers, and environmental advocates—this event brought together the brightest minds and the most passionate people working to secure the future of Florida citrus.Host Patrick Kelly recaps the biggest moments from the conference, including groundbreaking discussions on new citrus varietals, innovative HLB (citrus greening) research, and the marketing strategies poised to keep Florida citrus strong and competitive.

This Friday the 13th, there's no superstition—just produce ambition!Ross and Dan are talking summer veg with Henry Dill of D'Arrigo Produce.What's going down in Salinas? What should be going on your plate?We're serving up fresh updates and seasonal goodies—So tune in and turn on—it's Fresh From the Field Fridays!

What does it really take to succeed in China's booming fresh produce market? In this eye-opening episode, we sit down with Annette Partida, a seasoned industry expert who spent twelve years living, working, and thriving in China. From mastering Mandarin to navigating complex cultural dynamics, Annette shares insider tips for anyone looking to export avocados, cherries, or other commodities into the world's fastest-growing import market. If you're serious about doing business in China, this is the episode you can't afford to miss.First Class Sponsorship: Peak of the Market: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peakofthemarket.com/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Standard Sponsor: Zag Technological Services, Inc.: https://www.zagtech.com/ , Global Women Fresh: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://globalwomenfresh.com/⁠⁠⁠⁠⁠⁠⁠

The pineapple - today a familiar tropical fruit, boxed in lunch kits and blended in cocktails - was once the most exotic and awe-inspiring delicacy known to Europeans. Its journey from the hands of Indigenous cultivators in the rainforests of South America to the hothouses of Georgian England is a tale of exploration, obsession, imperial rivalry, and horticultural espionage.In this first episode of a two-part series, John and Patrick trace the pineapple's origins to the Tupi-Guarani people, for whom the nana was a cherished crop. Then came Columbus, who encountered the fruit on the island of Guadeloupe and, dazzled by its flavour, brought it back to Spain as a trophy of the New World - presenting it to King Ferdinand as evidence of the riches ripe for conquest. From there, the pineapple set off on an extraordinary global voyage, becoming an object of fascination in courts and colonies alike.Within decades, the fruit had spread to Asia and Africa, and it wasn't long before European elites became obsessed. In England, King Charles II embraced the pineapple as a symbol of royal magnificence, commissioning portraits to cement its mythic status. Meanwhile, the Dutch, ever resourceful, mastered the art of growing pineapples using rotting tanners bark in heated greenhouses, setting off a botanical arms race. The English soon caught up thanks, ironically, to a Dutchman of their own.Join John and Patrick as they uncover the tropical fruit that ignited imperial rivalries, captured royal imaginations, and reshaped global agriculture. The humble pineapple was never just a fruit - it was power, prestige, and paradise incarnate.----------In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business-----------Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Support us!Share this episode with your friendsGive a 5-star ratingWrite a review -----------Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.-----------Step into history - literally! Now is your chance to own a pair of The History of Fresh Produce sneakers. Fill out the form here and get ready to walk through the past in style.-----------Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

In this special episode of The Produce Industry Podcast, host Patrick Kelly welcomes longtime friend and co-author Dr. Hans Finzel—renowned leadership expert and co-author of Millennial BOOM. Broadcasting live from Tampa, the two dive into Dr. Finzel's iconic leadership book, Top 10 Mistakes Leaders Make, and explore what timeless leadership looks like in today's fast-paced, generationally diverse world.From navigating the workplace gap between Boomers and Millennials to avoiding the pitfalls that sink even the most well-meaning leaders, this conversation is packed with insight, humor, and practical wisdom. Whether you're leading a team in agriculture, business, or beyond—this is an episode you don't want to miss!These two share great memories with each other and their journey is a one to remember!

Tariffs might seem like dusty matters for economists, but their effects on fresh produce have been anything but dry. In this episode, John and Patrick trace the surprising - and at times surreal - impact of American trade policy on fruits and vegetables. First, they dive into the Mongrel Tariff Act of 1883, where a tomato's very identity was put on trial to decide whether it was a fruit or vegetable. Next it's on to the chaos of the Smoot-Hawley Tariff Act, a protectionist gamble that backfired spectacularly on American farmers during the Great Depression. Then, they move on to more recent history to discuss the so-called "Banana Wars" - a bitter trade dispute between the United States and Europe that saw fresh produce caught in the crossfire. Finally, John and Patrick turn to the present day, asking what Trump's tariff wars have meant for modern growers, and whether history offers any guidance for navigating the uncertain future of fresh produce.----------In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business-----------Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Support us!Share this episode with your friendsGive a 5-star ratingWrite a review -----------Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.-----------Step into history - literally! Now is your chance to own a pair of The History of Fresh Produce sneakers. Fill out the form here and get ready to walk through the past in style.-----------Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

Join host Patrick Kelly for a special milestone episode of The Produce Industry Podcast as he welcomes Caitlin Gerstenberger of Jac. Vandenberg, Inc. for her very first in-studio podcast appearance! Recorded live from the Produce Industry Podcast Studio in Tampa, Florida , this episode dives into the story behind SUNRAYS® – the snack that gives back, Jac. Vandenberg's leadership in sustainability, and hot topics like tariffs, trade, and what's ahead for the industry. It's authentic, insightful, and full of fresh energy—don't miss it!www.aglifemedia.com www.sunrays.com

This week's episode is coming to you straight from the desert heat and produce sweet! With Dan taking a well-deserved week off, Ross “The Produce Boss” is joined by a very special (and slightly mischievous) guest — Patrick Kelly, who's officially hijacked the mic and taken over the show!Join Ross and Patrick as they dive into:

In this flavorful episode of the Global Fresh Series, Patrick Kelly joins the conversation to talk all things fresh—from trade show trends to air-fried tacos during Memorial Day. We also explore the rising international audience of the Global Fresh Series and celebrate a milestone moment for Marlene, the beloved "Daughter of the Alps," as she marks 30 years with VOG. Don't miss the laughs, insights, and a few tasty surprises!First Class Sponsorship: Peak of the Market: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peakofthemarket.com/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Standard Sponsor: Zag Technological Services, Inc.: https://www.zagtech.com/ , Global Women Fresh: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://globalwomenfresh.com/⁠⁠⁠⁠⁠⁠⁠

A new Pope has been chosen! And that got us thinking: have Popes of the past shaped the history of fruits and vegetables?In this month's livestream, John and Patrick explore the surprising connections between the Papacy and produce. From Popes with a passion for fresh fruits to the hidden stories of the Vatican gardens, this episode offers a fresh perspective on the role of produce in the lives of history's holiest leaders.----------In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business-----------Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Support us!Share this episode with your friendsGive a 5-star ratingWrite a review -----------Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.-----------Step into history - literally! Now is your chance to own a pair of The History of Fresh Produce sneakers. Fill out the form here and get ready to walk through the past in style.-----------Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

In this powerful episode of The Produce Industry Podcast, host Patrick Kelly welcomes Paul Rice, former CEO of Fairtrade North America and a global leader in ethical trade, to discuss the role of Fairtrade in the fresh produce supply chain. With decades of experience fighting for fairness in farming, Paul shares the challenges and triumphs behind the global Fairtrade movement—and how it's shaping the future of agriculture.Paul also introduces his compelling new book, “Every Purchase Matters,” which dives deep into the intersection of commerce and conscience. He shares insights from the book on how companies can thrive while prioritizing people and the planet, and what this means for the produce industry moving forward.From empowering smallholder farmers to meeting the demands of today's conscious consumer, this episode explores how doing the right thing is not just good ethics—it's smart business.

This week on Fresh From The Field Fridays from The Produce Industry Network and AgLife Media, Ross and Dan welcome the arrival of stone fruit season and spotlight fresh Memorial Day offerings. Special guest Chef Jeffery Schissel joins the guys to share some top-notch grilling tips and seasonal recipes. Then, it's off to Sigona's Produce to sample a perfectly ripe Cherimoya and grab one last taste of citrus with a juicy Gold Nugget Tangerine. The season's changing—and we're lovin' it! So tune in and turn on!

Join us for a historic first as Global Women Fresh presents its first-ever Café Virtual in Spanish, bringing together voices that empower, uplift, and lead across the global produce industry. Hosted by the incredible Julie Escobar, Co-Founder of Global Women Fresh, and the inspiring Coach Jen Monterroso, this live segment highlights Latina leadership, connection, and community within the fresh produce space. Get ready for powerful insights, real stories, and an inclusive conversation focused on empowering women around the world—now en Español!Tune in, connect, and be part of this groundbreaking moment for Global Women Leaders!www.globalwomenfresh.com

In this episode of the Global Fresh Series, we take you on a tour of the international trade show circuit, diving into the key takeaways from Freshfel Europe's sustainability-focused events and the innovation-packed Macfrut 2025 in Rimini.We also explore the booming global demand for fresh cherries, their emergence as a premium fruit, and how they're shaping sourcing and strategy in key markets. Finally, we zoom in on China's growing influence in the produce space — from skyrocketing cherry imports to evolving consumer expectations.Tune in for a fresh look at the global produce pulse — where trade, taste, and trends meet.First Class Sponsorship: Peak of the Market: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peakofthemarket.com/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Standard Sponsor: Zag Technological Services, Inc.: https://www.zagtech.com/ , Global Women Fresh: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://globalwomenfresh.com/⁠⁠⁠⁠⁠⁠⁠

We're back with Part 2 of our special coverage from the ROFDA Conference, and co-host Dan Avakian joins Patrick Kelly as we dive deeper into the innovation, collaboration, and leadership shaping the retail and wholesale produce space.In this episode, we sit down with a phenomenal lineup of guests including:

In this episode of The Global Fresh Series, we sit down with industry strategist Peter Tasgal to unpack the complex world of tariffs and their ripple effects on global produce trade. From shifting trade routes to rising costs and strategic pivots, Peter shares invaluable insights on how companies can stay resilient in a volatile trade environment. Whether you're navigating global markets or watching policy changes unfold, this is a must-listen for staying ahead in the produce industry.First Class Sponsorship: Peak of the Market: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peakofthemarket.com/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Standard Sponsor: Zag Technological Services, Inc.: https://www.zagtech.com/ , Global Women Fresh: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://globalwomenfresh.com/⁠⁠⁠⁠⁠⁠⁠

The rise of Carthage is one of the most dazzling stories of the ancient world. A tale of cunning queens, glittering harbors, and empires built not just by sword and sail, but by soil.In this episode, John and Patrick trace the astonishing birth of Carthage - from Queen Elyssa's legendary ox-hide bargain to the booming agricultural empire that threatened Rome itself. Far from a mere city of merchants, Carthage was a powerhouse of farming innovation: with iron plows, vine-laced terraces, and sweet wines that made even the Romans jealous.At its heart was a rich and fertile land, one so abundant that Homer himself sang its praises. From pomegranates to elephants, from olive groves to slave-worked estates, Carthage was an empire rooted in the earth. And behind it all loomed a mysterious figure: Mago of Carthage, the so-called "father of agriculture," whose lost treatise would echo across centuries.Join John and Patrick as they unearth the agricultural engine behind Carthage's meteoric rise. A story of invention, ambition, and the fields that fed an empire on the brink of war with Rome.----------In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business-----------Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Support us!Share this episode with your friendsGive a 5-star ratingWrite a review -----------Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.-----------Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

In Part 1 of our ROFDA Conference Series, host Patrick Kelly and co-host Dan Avakian take you behind the scenes at one of the most dynamic gatherings in the retail and wholesale food industry. We kick things off with a powerful conversation featuring Chris Greco, accomplished Tech CEO, published author, and the keynote speaker of the event. Chris shares his vision on technology's role in driving innovation, leadership in a rapidly evolving marketplace, and how we can future-proof the food supply chain. Get ready to be inspired, informed, and energized as we launch this exciting series from the ROFDA floor!Stay Tuned for Part two next week!

Dan the Produce Man and Ross the Produce Boss are back from the road and back in the garden.Ross shares his visit to Natural Grocers in Colorado, Dan reports in from Arizona, and both give quick updates from their own backyards.On the table this week:

In this exciting episode of The Global Fresh Series, we sit down with Josep Estiarte, Managing Director of Bloom Fresh, to explore how innovation, flavor, and sustainability are driving a new era in fresh produce. Josep dives into Bloom Fresh's mission to create varieties that not only taste better but last longer, reduce waste, and captivate global consumers. From game-changing table grape varieties to bold branding strategies, this episode uncovers how Bloom Fresh is reshaping the produce landscape one juicy bite at a time.First Class Sponsorship: Peak of the Market: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peakofthemarket.com/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Standard Sponsor: Zag Technological Services, Inc.: https://www.zagtech.com/ , Global Women Fresh: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://globalwomenfresh.com/⁠⁠⁠⁠⁠⁠⁠