Conversion Tracking Playbook

Today's episode explores the reasons behind the hesitation brands might feel when considering switching their implementation of Meta pixels (e.g. Native Shopify => Elevar), we discuss the architecture and implementation of effective split tests, and we outline the key metrics and strategies for evaluating pixel performance.

Today, we're diving deep into the world of checkout extensibility, a hot topic that's been reshaping Shopify's checkout process for increased security. We'll explore how these changes impact tracking and what's necessary for a seamless transition. We will walk you through three critical takeaways: understanding the differences between checkout and thank-you page extensibility, the implications of Shopify's removal of checkout liquid, and moving your tracking scripts into Shopify's new web pixel system.

Enriching customer data is becoming more critical for retail and eCommerce brands to help better personalize marketing messaging. Learn how personas are creating using a variety of data sources matching to customer keys, how millions of customers are analyzed across thousands of dimensions, and the benefits to key marketing channels.  

Every platform, like Meta, Google, and Klaviyo, want (need) a way to identify new and returning users to help maximize the ROI on your campaign performance. Historically this was primarily done through cookies. But over the last several years there have been solutions, like Elevar and others, that have focused on helping these platforms extend their lookback window. Learn the nuances of how User IDs work and their impact on performance.

In this new series, listen to Brad and Jon share 3 critical things to know about Meta's Event Match Quality score. What's their purpose, how they are scored, and most importantly what is their impact on your campaign performance. You might be surprised at what you learn on this episode!

In today's episode, Brad Redding and Jon Cairo are joined by Jonathan Snow of The Snow Agency / Avenue Z. We dove into the future of advertising, critiqued Apple's privacy stance, and highlighted the power of TikTok Shop for affiliate marketing. Jonathan shared insights on leveraging user-generated content over high-budget videos and emphasized the importance of strong commission offers to attract affiliates. We also discussed the rise of social commerce, third-party attribution tools, and the potential impact of Apple's ad strategies. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Connect with Jonathan on LinkedIn and his newsletterAvenue Z-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo are joined by Mikko Rekola from Woolman to discuss whats new with Shopify Markets, how brands in Europe are doing that have removed all Meta and Google tracking, Shopify's enterprise move, and where brands are moving on to from Google Analytics. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:WoolmanEllisConnect with Mikko-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo are joined Scott Zakrajsek from Power Digital to talk about blended approaches to attribution with MMM/MTA, geo-testing holdout strategies, demand creation channel measurement (ex. Youtube), customer LTV analysis and actions to take, and the current state of CDPs for eComm brands. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Connect with Scott on LinkedInConnect with Ben on LinkedInPower DigitalRockerboxPrescient AI-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

This week is a jam packed episode with privacy compliance experts to help you understand and navigate the nuances of privacy law around data tracking in the US and Europe. You'll learn about gotchas getting brands in legal trouble today, when you need to get serious about compliance for your brand, the steps to take to get and remain compliant, and what is changing in the US in 2024.Plus you'll hear Q&A from Elevar's Vishal Gor and Felipe Maté with questions we receive daily from Elevar customers on consent setup. If you'd like to chat more with our experts, connect with Peter Kosmala on LinkedIn and William Catling from LevelUP Consulting. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.----------And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo are joined by Jacob Cook, Founder of Tadpull, to get into the weeds on data warehousing, ML and AI use cases within your data warehouse, how to sell data executives, how quality data can drive better personalization and journeys, plus much more in this jam packed episode.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:TadpullSean from Tydo Puma PostPuma GCP Announcement Jupyter NotepadCustomer Base Audit Book-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding has Ben Zitney (Product Manager at Daasity) on to talk about how to provide value from your data analysis to your internal stakeholders. We discuss prioritizing taking action, forecasting, why 100% of a/b tests are educational, where you will waste time and opportunity costs, and why thinking like a Product Manager will help you crush every presentation and meeting.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:DaasityBen on LinkedinPrescient AI-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo have Elevar Alum and now CRO lead at Cotopaxi, Kirby Crook, to talk all things CRO. We talk CRO brand vs agency differences, how Cotopaxi leverages 3 core customer feedback mechanisms throughout the year to drive insights across the business, tools and personalization, and we go through 2 Guess The Test examples from experiments that Kirby has executed with Cotopaxi. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar SummitDynamic YieldMouseflowQualtrics-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Phillip Crow share 10 use cases of how to enrich and score your customer list to extract more incremental profit from your marketing efforts. Examples include finding hidden gems that appear like your best customers, identifying what retail locations have the highest density of customers that look like your best customers, calculating your TAM compared to your competition, identifying what channels are most likely to convert customers and when, when your best customers are competitor shopping, and more. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar SummitBuxton-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding shares 9 trends that he's seeing to start the year. These trends are from customer conversations, support tickets, what's being talked about at various events, etc. Trends discussed include: Shopify's AI future, Meta segmented conversions, segmented zero party data collection, TikTok Shops (and whats next), and more Consent updates.  -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar SummitBen Zettler DigitalConsent Q&AShopify AI Podcast Scott ZakrajsekJon Ivanco-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding talks about the concept of Propensity Scoring -- what it is, how these models are built, the benefits to improving marketing ROI for brands, and a few real life examples. You already see flavors of this in your marketing tools today -- like Klaviyo's expected next order date on user profiles. Expect to see more of this in 2024. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar ChangelogCheckout Extensibility Thank You Page SetupInfotrust Webinar w/GoogleConsent Mode v2 Setup-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding, Founder & CEO of Elevar and Jim Swift, CEO of Buxton, discuss the acquisition and what this means for the world of D2C and Retail brands. You'll learn a bit about Buxton's history, the technology behind Buxton, and what it brings to Elevar's customers. Elevar + Buxton coming together creates an omnichannel powerhouse empowering brands to create exceptional customer journeys and implement true personalized 1:1 marketing strategies -- tune into this episode to hear Brad and Jim get into the weeds on how this future looks!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:FAQ on Acquisition for Elevar CustomersOfficial AnnouncementElevarBuxton-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo have John Tucker, a Senior Data Analyst at CQL, to share segmentation tips for your Q4 purchasers that should be considered in email and SMS flows, how to leverage these segments in your 2024 larger marketing campaigns, gotchas of Q4 year over year data analysis, and how to think about maximizing audiences across your marketing stack. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:CQL WebsiteConnect with John on LinkedIn-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this special episode Brad Redding, our Founder & CEO, shares 4 frameworks that you can use in your own 2024 forecasting. You'll learn about the L4 forecasting model and how this grounds reality, a 10 year -> 3 year -> 1 year strategic plan process, pre-loading your calendar for all of 2024 with your big rocks (including personal initiatives, too!), and a trick learned from David Cancel (Founder of Drift). -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:DriftJesse Itzler CalendarDan Martell SaaS Academy - Pre Loaded Year-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding will share recent updates from the last month in the world of privacy and compliance. The big announcement was Google Consent Mode v2 which has major implications for EEA/EU advertisers that you need to be aware of and make plans to update to. You'll also learn about the Firefox test in Germany that is auto-blocking all cookie consent banners auto-magically and what this may mean for future. Never a dull day in the world of tracking!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Shopify ChangelogFirefox Cookie BlockingGTM Consent Mode v2 ReplayBasic vs Advanced Definition and Visual-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad is joined by Drew Marconi, Co-Founder & CEO of Intelligems, to talk price optimization. You'll learn about some of the data and experiments that brands have run with Intelligems, why 95% have found better pricing packages, some creative BFCM campaign testing Drew is seeing brands perform, and how to continue pricing optimization through the end of year and into January. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:IntelligemsElevar Summit session with Drew and Dylan (from Heatmap)Ash Melwani's talk from Elevar Summit -----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad and Jon catch up on a variety of topics including GA4 reporting quirks to be aware during holiday analysis, views on our analysis done on iOS17 traffic so far, what we think big platforms really care about customer data wise, the YouTube Ad Blocker legal fight going on in Europe, and data pipelines. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Purchase Event Grouping from ElevarYoutube AdBlocker EU PrivacyDaasityTydoSourceMedium-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Today's episode features Brad Redding and Mohammed Hedadji talking about the crossroads of privacy and performance marketing. In this episode you'll learn about anonymized data modeling & accessibility, the direction of SmartBidding and campaign consolidation in Paid Platforms, how marketing organizations should weigh their options when it comes to building the data infrastructure to support at-scale paid marketing, and how a walled garden future may look for eCommerce and media brands.Connect with Mohammed and Brad on LinkedIn. Get in touch with Mohammed at Nodus.io-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Nodus.io-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Today's episode features Brad Redding and Ben Zettler retrospecting on last year Q4 and how to pull insights into 2023. You'll learn about enriching Klaviyo profiles for better flow segmentation, what brands crushed holiday last year and how, what types of promotions Ben sees fall flat, and some last minute tips that anyone could implement in a few minutes to maximize holiday.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Dylan Ander's talk from Elevar SummitBen Zettler websiteElevar + Klaviyo Tracking + Session Enrichment-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

We're back after a 2 week hiatus as we prepped for our Elevar Summit 2023! In this episode you'll hear 10 tips to ensure your conversion tracking is accurate throughout the Q4 holiday season + some quick suggestions to maximize site speed performance. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar Summit Full ReplayPost Purchase Upsell TrackingCheckout Extensibility UpgradeKlaviyo Server-Side Tracking SetupGA4Realtime ReportTydo Free Analytics Audit-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Learn about the step by step tracking nuances of Shopify's new One Step Checkout with Brad Redding (Founder & CEO @ Elevar). He talks through how each step is tracked via native GA4 Channel, Web Pixel API, Webhooks, and nuances of post-purchase upsells, accelerated payment methods, etc. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar Summit Shopify One Page CheckoutCheckout Extensibility -----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad Redding is joined by Alex Romac of Tydo to talk through a short list of last minute adjustments that Alex might make for BFCM strategy. The core of this is building what Alex calls Opportunity Segments from your historical customer data, marketing around these segments, and prioritization. Alex used to own and operate a 3PL so you'll also learn how Alex handles inventory management during peak holiday....what happens when your best seller is sold out? What if it's under-performing? How to shift messaging to other categories?-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:TydoConnect with Alex on LinkedIn-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

A special video podcast training! Brad Redding and Jon Cairo are joined by Stockton Fisher of Better Than Data and Mediauthentic to conduct walkthrough of building Looker Studio reports, including real-time metrics, from your GA4 data. Before getting into the training, we also discuss nuances and "gotchas" of GA4's UI reporting that causes confusion and leads to incomplete analysis.To watch the Youtube version with screenshare go here: https://youtu.be/FHj9Bs8vvGY-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:ga4realtime.com -- get your real time report createdTydoMediaauthentic-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad Redding is joined by Jacob Hagberg, CDO of Sky Diamond Elite, to share his unique experiences working with Fashion and Luxury brands such as Prive Revaux and Mother. You'll learn about brand vs direct marketing and measures taken to protect brand equity; how Jacob's team likes to seed influencers to maintain brand vision when you don't have full control, and Jacob's page by page CRO tips.  -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Sky Diamond Website-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead to profitable new customer acquisition channel, Adam's take on platform metrics vs MER, where personalized automations in SMS are going, and GA4 analysis. Elephant Room is based out of Australia but serves brands worldwide. Adam brings a unique perspective and vast experience that we're excited for you to learn from.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elephant RoomGift Note-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from NorthbeamSignal Loss -- what it is and how it impacts marketers

Brad Redding, Founder & CEO @ Elevar, is joined by Laura Stude, Co-Founder @ Surefoot, to talk all things conversion optimization and user testing. You'll here Laura's go-to BFCM conversion rate optimization hacks, how to implement a usability scorecard, how to conduct your own user research, and overall trends in CRO.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Neilsen Norman Group (UX research)The Mom Test BookSurefoot websiteConnect with Laura on LinkedIn-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from NorthbeamSignal Loss -- what it is and how it impacts marketers

Brad Redding, Founder & CEO @ Elevar, and Jon Cairo, Lead Solutions Engineer, discuss their takeaways from an interview with Johan van de Werken, who is widely regarded as one of the top thought leaders in the Big Query and GA4 landscape. You'll learn about how to compare Big Query to a Google Sheet, how to build realtime streaming reports that work for GA4, whats the ROI for a brand owner investing into Big Query.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:GA4BigQuery.comGA4BigQuery on TwitterConnect with Johan on LinkedInUpgrade to Checkout Extensibility with Elevar Tracking-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the term signal and specifically what signal loss refers to. You'll learn the definition of signals when it comes to marketing pixels, why signal is important, the types of data that make up a signal, where this data that encompasses signals comes from, explicit vs implicit signal data, and headwinds that are impacting signal. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:FingerprintWebkit-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 7 of the most common questions and known issues that Elevar customers are facing with their transition to GA4 reporting. Hear about options for real-time reporting, data thresholding, reporting scopes, behavior event tracking and more.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Reporting Scopes ExplainedTop 7 Most Common Questions ExplainedElevar's GA4 Integration and Training Options-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Host of The Unofficial Shopify Podcast, Kurt Elster, joins Brad Redding to share his insights on how D2C brands & marketers can get started in the booming world of podcasting to build a loyal audience. You'll learn tactical tips that save hours in production time, the mental battle through the first 100 episodes, how to measure the impact of podcasts, and a few of Kurt's hidden gems of his favorite Shopify apps and native features.Connect with Brad on LinkedInConnect with Kurt here-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Kurt's WebsiteUnofficial Shopify PodcastChat GPT Splitter ToolCastmagicMatrixify App-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

In this new and unique episode format, one of our regular listeners and Elevar partner, Nevin Jethmalani of The Bondchain Group, asks Elevar Founder, Brad Redding, questions on all things related to tracking, cookies, Elevar features, server-side tracking, etc. There was no sharing of questions before the recording so these answers are raw uncut!Prior to recording Nevin shared regular feedback on episodes and suggested a great topic that might be good for non-technical marketers: "Have you thought about having a customer just ask you questions that they have and you answer them live?". So that's what we did. Connect with Brad on LinkedIn Connect with Nevin over email -- nevin@datadish.io-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

We have a special 2-time guest, Ben Zettler (LinkedIn and Twitter), join the show to discuss new skills his top performing partner brands share today, what tactics are still being used today that have gone stale and no longer work, tips to maximize potential for success on Facebook Ads, and other successful tactics Ben is seeing work across his client-base.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/Ben Zettler Digital

Brad Redding (Founder & CEO of Elevar) is joined by Nigel Thomas (CEO of Alpha Inbound) to talk about the intersection of tracking & marketing. Nigel shares their process of executing outsized results through media buying + content creation + CRO, myths they've learned are simply not true from large daily spends, and what to look out for when scaling from small to medium to large spends. Connect with Brad on LinkedInConnect with Nigel on LinkedIn-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:iOS17 PodcastAlpha Inbound-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding and Jon Cario discuss the new iOS17 announcement around Link Tracking Protection and the impact this has on your conversion tracking. During this episode they discuss what this change actually means to your tracking (i.e. what might break), how it impacts link trackers like Facebook, Google, UTMs, Klaviyo & others, and what changes or workarounds may come about to mitigate issues.Connect with Brad on LinkedInConnect with Jon on LinkedIn-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:cunderwood.dev -- Link Tracking OverviewPrivate click measurement from Apple-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding and Jon Cairo are joined by Simo Ahava to discuss GA4. Just kidding -- no GA4 talk on this episode. Instead you'll learn about what skills Simo thinks are critical for technical marketers today and how to apply within a D2C org. Plus you'll hear thoughts on where Webkit and the potential future of server-set cookies, identity management, and where this intersects with digital marketers on Shopify today. Simo also answered a few listener questions from Jenna @ Daasity, Mikko @ Woolman, Kayle Larkin, and Mani @ Digital Dames!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Team SimmerSimmer GTM SS CoursePodcast Episode -- 1st vs 3rd Party CookiesPodcast Episode -- Safari 16.4Connect with Simo on LinkedIn and Twitter-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out (including our new Klaviyo integration boost abandoned cart ROI!).

The Elevar Product Crew -- Brad Redding, Jon Cairo, and Jerica Krakowski -- answer 101 questions about client vs server-side set cookies, what the difference means for performance marketers, what User IDs are and how they compare to cookies, and how conversion tracking pixels rely on both to sync user behavior with marketing activities such as clicking ads, emails, or text messages.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Session Enrichment by ElevarFacebook Performance by ElevarKlaviyo server-side tracking by ElevarSafari 16.4 Episode-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

We are officially in new website launch season! In this week's pod, Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Adrien Levinger, Founder & CEO @ FAV Solution (Connect on LinkedIn), talk about top learning lessons when launching a new storefront on Shopify. You'll learn about gotchas that have gone wrong, performance improvements within 2.0 theme building, SEO, pre and post launch analysis, and building ahead of Q4. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Chrome Site Speed Crux ReportCheckout ExtensibilityFAV Solution-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the impact of Facebook's new Dataset UI in Events Manager and talks through the nuts and bolts of Facebook event tracking and user data collection, why it's important to Facebook, and how it impacts the $$ you spend with Facebook. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Facebook Dataset DocsElevar's Facebook Performance Overview w/Video-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Dr. Augustine Fou (Founder of Fou Analytics) who has spent a large part of his career researching Ad Fraud and the impact this has on advertising. You'll learn how ad fraud still impacts advertisers on platforms like Meta, TikTok, and Google, how to measure ad fraud, and steps you can take to mitigate the wasted spend with your own budget.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Dr. Augustine Fou LinkedInFou Analytics-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Ravi Yada (Product Lead @ Microsoft Clarity) to discuss how ChatGPT and AI is going to disrupt day to day data analysis for eCommerce brands in 2023. Ravi shares how Clarity has been building AI-powered Copilot into Clarity to make the process of data analysis => insights => recommendations nearly instantaneous. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:ClarityCopilot by ClarityChatGPTConnect with Brad on LinkedIn and Twitter Connect with Jon on LinkedInConnect with Ravi on LinkedInMicrosoft Clarity Twitter-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares what Elevar customers are seeing when comparing Google Ads conversions from direct tags vs GA4 linked conversions, why marketing platforms that manage display campaigns don't want to move all server-side, and some stats on Safari 16.4 usage to date.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Impact of Safari 16.4 on Tracking Google Ads vs GA4 linked conversion comparisonGA4 Audit ReplayGA4 conversion import into Google Ads doc-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares thoughts on Safari 16.4 and the impact from the latest Webkit rollout that targets solutions extending cookie expiration. How does it impact Meta advertising? Is it worse than iOS14? Will it impact your own tracking? Listen in to hear Brad's thoughts. Plus read our quick guide referenced below on Cookie Expiry overview!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar's overview on Cookie Expiry and how it worksSimo Ahava PostWebkit -----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding has three-time guest Jon Cairo on to talk about Microsoft's potential plans for Clarity automated data analysis, how to handle GTM in Shopify's web pixel manager, UA vs GA4 report comparison, tracking on headless sites, and improvements to email marketing flows.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Microsoft ClarityGA4 Shopify Slack Group (for report examples, etc)Elevar Headless docShopify GTM Pixel DocElevar's GTM Pixel Details-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks through 7 ChatGPT prompts he used to test out results from a data analytics and CRO strategist perspective (including copy/pasting loads of data into prompt to analyze). Plus he shares news about Shopify's Google Tag Manager Web Pixel integration and what to look out for before diving in headfirst. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Shopify GTM Pixel DocElevar's GTM Pixel Details-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 specific examples of onsite conversion optimization improvements and the underlying data behind them. Brad also shares how to calculate the data behind a UX issue we found that could make a customer an extra $50K/month. Plus you'll learn about Elevar's new public Benchmark that charts key metrics like conversion rate, RPV, and others by revenue band, vertical, and date range. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar Index BenchmarkPlus Stores -- How to maintain tracking when upgrading to checkout extensibilityGA4 event tracking setup tipsTrue Classic TeesElevar Changelog-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn), share the details on what they are seeing on the data collection side of GA4 and the data reporting differences when comparing to Universal Analytics. It was a live Q&A with customers and partners of both companies -- so you can hear what others are thinking about as well. Bonus -- you'll hear Brad's breakdown on the new native GA4 integration that Google just released for Shopify. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. -----Links Referenced:ElevarDaasityGA4 Channel for Shopify-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), shares a tip on ensuring Attentive signups and Klaviyo activity is connected, Elevar's new support for non-Shopify sites like headless and custom landing pages, TikTok post-purchase survey data reporting, the latest news and updates related to GA4, and what we're seeing with Shopify's Checkout Extensibility rollout.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links from episode:- Attentive + Klaviyo tip- Slack invite for GA4 group- Fairing and Kno for TikTok integration- Elevar's server-side tracking support for headless sites- Checkout Extensibility upgrade process for Shopify Plus stores -----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!