Podcasts about cms content management system

For years I'd been seeing discussions of “SEO” all over my websites. Every company seemed to want to help me improve this SEO business so I eventually looked it up to try and understand it. In case you don't have six websites the way I do, (I am a maniac. They're here, here, here, here, here and right here) or maybe you've never encountered SEO before or maybe SEO stands for “Sexy Elephant Opera” for you – allow me to explain. In this case SEO is an acronym for Search Engine Optimization. It is what you're supposed to do to make yourself easy to find on the web. People who are concerned about discoverability and visibility on the internet tend to care a lot about SEO. I am, as someone who makes many things in this digital space, very interested in making myself discoverable so I looked into it. Most of the companies that make CMS (Content Management System) templates give their users tools to optimize their searchability. To support this podcast: Give it 5 stars in Apple Podcasts. Write a nice review! Rate it wherever you listen or via: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/strugglingartist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join my mailing list: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.emilyrainbowdavis.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like the blog/show on Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/SongsfortheStrugglingArtist/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/emilyrdavis⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or help me pay off my tickets to and from Crete on Kofi: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://ko-fi.com/emilyrainbowdavis⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or PayPal me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.paypal.me/strugglingartist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join my Substack: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://emilyrainbowdavis.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow me on Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@erainbowd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Me on Mastodon - @erainbowd@podvibes.co Me on Hive - @erainbowd ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Tell a friend! Listen to The Dragoning ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (it's my audio drama) and support via Ko-fi here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ko-fi.com/messengertheatrecompany⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As ever, I am yours, Emily Rainbow Davis

Episode 192 contains the Digital Marketing News and Updates from the week of Dec 18-22, 2023.1. Site Structure Strategy - Understanding the basics of SEO (Search Engine Optimization) can significantly enhance your online presence. Gary Illyes from Google has recently shed light on the importance of using a hierarchical site structure for SEO, a strategy crucial for making your website more accessible and understandable to both users and search engines.Illyes explains two types of site structures: hierarchical and flat. A flat site structure links every page directly from the home page, making each page just one click away. This approach was popular when sites relied heavily on web directories and reciprocal linking. However, as Google reduced the influence of PageRank as a ranking factor, the flat structure became less relevant.In contrast, a hierarchical site structure organizes content from general to specific. The home page covers the most general topic, with links to categories, subcategories, and individual pages that delve into more specific topics. This structure not only makes it easier for users to navigate your site but also helps search engines understand and categorize your content effectively.A hierarchical structure offers several advantages: Improved User Experience: It makes it easier for visitors to find what they're looking for, enhancing their overall experience on your site. Better SEO: By clearly categorizing your content, search engines can more easily index and rank your pages. Flexibility: It allows you to create distinct sections on your site, like a news section, which can be crawled and indexed differently by search engines. The choice between a hierarchical and a flat structure depends on your site's size and complexity. For larger sites with diverse content, a hierarchical structure is more beneficial. It allows for better organization and easier management of different content sections. He explained, "hierarchical structure will allow you to do funky stuff on just one section and will also allow search engines to potentially treat different sections differently. Especially when it comes to crawling. For example, having news section for newsy content and archives for old content would allow search engines to crawl news faster than the other directory. If you put everything in one directory that's not really possible."For small business owners, adopting a hierarchical site structure, as suggested by Gary Illyes from Google, can significantly improve your website's SEO performance. It's not just about organizing content; it's about making your site more accessible and relevant to both your audience and search engines. By implementing this structure, you can enhance user experience, improve search rankings, and ultimately drive more traffic to your site.2. Decoding the Dec 21 Spam Attack: Key Lessons to Elevate Your SEO Strategy! - On December 21, 2023, Google's search results were overwhelmed by a massive spam attack. This event highlights the vulnerability of search engines to spam tactics and the potential impact on businesses relying on online visibility.The attack involved numerous domains ranking for hundreds of thousands of keywords, indicating a large-scale operation. The spam was first noticed when almost all top search results for specific queries, like "Craigslist used auto parts," turned out to be spam, except for a few legitimate listings.The spam sites exploited three main opportunities within Google's ranking system: Local Search Algorithm: This algorithm is more permissive, allowing local businesses to rank without many links. Spammers used this to their advantage, targeting local search queries. Longtail Keywords: These are low-volume, specific phrases. Due to their low competition, it's easier for spammers to rank in these areas. New Domain Advantage: Google gives new sites a short period of 'benefit of the doubt' to rank in search results. Many spam domains were newly registered, exploiting this window. The effectiveness of this technique lies in the different algorithms Google uses for local and non-local searches. Local search algorithms are more lenient, allowing these spam sites to rank with minimal effort. he December 21, 2023, spam attack on Google's search results offers valuable insights for business owners looking to enhance their SEO strategies. This incident, where numerous domains ranked for an unusually high number of keywords, sheds light on the vulnerabilities and opportunities within Google's ranking system.Key Learnings from the Spam Attack Exploiting Low-Competition Areas: The spam attack targeted low-competition keywords, particularly in local search and longtail queries. For legitimate businesses, this highlights the potential of focusing on niche, specific keywords where competition is lower, increasing the chances of ranking higher. Understanding Google's Algorithms: The spammers took advantage of the local search algorithm's leniency and the initial ranking boost given to new domains. This underscores the importance of understanding how different SEO factors work, including the impact of new content and the specific requirements of local SEO. The Power of Longtail Keywords: The attack successfully utilized longtail keywords, which are specific and often less targeted by major competitors. For businesses, incorporating longtail keywords into their SEO strategy can capture niche markets and attract highly targeted traffic. Applying These Insights to Your SEO Strategy Focus on Local SEO: If you're a local business, optimize for local search queries. Ensure your business is listed accurately on Google My Business, and use local keywords in your website's content. Leverage Long Tail Keywords: Conduct thorough keyword research to identify longtail keywords relevant to your business. These keywords can drive targeted traffic and are generally easier to rank for. Monitor New Trends and Updates: Stay informed about the latest SEO trends and Google algorithm updates. Understanding these changes can help you adapt your strategies effectively. Diversify Your Online Presence: Don't rely solely on organic search rankings. Utilize social media, email marketing, and other channels to build a robust online presence. 3. Is Your Company Blog Google News Worthy? - Google's John Mueller addressed a crucial question: Can company blogs be eligible for Google News? This is particularly relevant for small business owners seeking to expand their reach and visibility online.Mueller clarified that while he works on search, which is somewhat separate from Google News, there's nothing in Google News content policies specifically excluding company blogs. This opens up an opportunity for business blogs to be featured, provided they meet certain criteria.To be considered for Google News, your blog content must adhere to specific guidelines. These include: Clear Dates and Bylines: Each article should have a visible publication date and author byline. Author, Publication, and Publisher Information: Details about the authors, the publication, and the company or network behind the content are essential. Contact Information: Providing contact details adds credibility and transparency to your content. While Google can automatically discover news content, being proactive can increase your chances. You can submit your blog URL for consideration through Google's Publisher Center. This step is crucial for small business owners looking to leverage their company blog for greater visibility.FYI: Google News does feature content from company blogs. For instance, GridinSoft company's blog and Adobe's company webpage have been shown in Google News. This demonstrates that while dedicated news sites are more common, company blogs that publish news are also considered.For small business owners, this information is a game-changer. It means that your company blog has the potential to be featured in Google News, provided it meets Google's content policies. This can lead to increased exposure, traffic, and potentially, a steady stream of advertising income. It's an opportunity to elevate your content strategy and expand your digital footprint in a meaningful way.4. Perfect SEO Isn't a Reality for Your Business - Google's John Mueller in his last SEO office hours of December 2023, where he stated, "no SEO is perfect." This insight is particularly relevant for business owners who may feel overwhelmed by the constantly evolving landscape of SEO.SEO is an ever-changing field, influenced by the continuous evolution of the internet, search engines, and user behavior. This fluidity means that what works today in SEO might not be as effective tomorrow. The technical elements like structured data and quality considerations are always in flux, making the idea of achieving 'perfect' SEO unattainable.Despite the impossibility of perfect SEO, Mueller emphasizes the importance of engaging in SEO practices. The goal isn't to achieve perfection but to adapt and evolve with the changes. SEO remains a crucial element in enhancing online visibility, driving traffic, and improving user engagement.Key Takeaways for Business Owners Adaptability is Key: Stay informed about the latest SEO trends and algorithm updates. Being adaptable in your SEO strategy is more valuable than striving for perfection. Focus on Quality and Relevance: Instead of chasing perfection, concentrate on creating high-quality, relevant content that resonates with your audience and adheres to SEO best practices. Continuous Learning and Improvement: SEO is a journey, not a destination. Regularly review and update your SEO strategies to align with current best practices and user preferences. Don't Be Discouraged: The complexity of SEO can be daunting, but don't let the pursuit of perfection discourage you. Even small, consistent efforts in SEO can yield significant benefits over time. For small business owners, understanding that 'no SEO is perfect' can be liberating. It shifts the focus from chasing an unattainable goal to developing a flexible, quality-focused approach that grows with your business and the digital landscape. Embracing this mindset allows you to navigate the complexities of SEO with more confidence and less stress, ultimately leading to a more robust and effective online presence.5. Does a Double Slash in URLs Affect Your SEO? - Google's Gary Illyes addressed a common query: does a double forward slash in a URL affect a website's SEO? Double forward slashes in URLs often result from coding issues in the CMS (Content Management System) or the .htaccess file. This can lead to the creation of duplicate webpages that differ only in their URL structure. Resolving this issue isn't as simple as rewriting the URL to remove the extra slash; the root cause must be identified and corrected.Gary Illyes clarified that from a technical SEO perspective, having double slashes in a URL is not problematic. According to RFC 3986, section 3, a forward slash is a standard separator in URLs and can appear multiple times, even consecutively. However, from a usability standpoint, double slashes are not ideal. They could potentially confuse users and some web crawlers.The usability of a website is crucial because it can affect user satisfaction and, indirectly, the site's popularity and visibility. If a site is difficult to navigate or understand, it may deter users and reduce the likelihood of being recommended or linked to by other sites. Similarly, anything that causes confusion for web crawlers can directly impact SEO. It's essential for a site to be easily crawlable and understandable.To avoid potential issues: Regularly check your website for double slashes and other URL anomalies. Consult with an htaccess expert or a developer to identify and fix the source of the problem. Use tools like Screaming Frog to pinpoint where the double forward slash issue starts, providing clues to the underlying technical issue. For small business owners, understanding and addressing these seemingly minor details can make a significant difference in SEO performance. While Google may be able to navigate through such issues, relying on this is not a best practice. Proactively managing your site's technical health ensures a better user experience and optimizes your site for search engines.6. DBAs Now Accepted for Advertiser Verification! - Google Ads has made a change to its Advertiser Verification Program and now accepts DBAs (Doing Business As) or trade names for verification. This development is particularly important for small business owners who often operate under trade names or DBAs.Previously, the Google Ads Advertiser Verification Program required advertisers to use their legal business names for verification. This posed a challenge for many businesses that operate under a DBA or a trade name different from their legal name. With this update, Google Ads acknowledges the common practice of using DBAs and adapts its verification process accordingly.Implications for Business Owners Broader Accessibility: This change makes the verification process more accessible to a wider range of businesses, especially small and medium-sized enterprises that commonly use DBAs. Brand Consistency: Businesses can now maintain brand consistency across their advertising and legal documentation. This is crucial for brand recognition and trust among consumers. Simplified Verification Process: The inclusion of DBAs simplifies the verification process for many businesses, reducing the administrative burden and potential confusion. To be verified under a DBA or trade name, the legal document submitted for verification must include both the legal name and the DBA/trade name. This ensures that Google can accurately associate the trade name with the legal entity behind it.7. Reservation Campaigns in YouTube Ads - YouTube/Google Ads has simplified the process of setting up reservation video campaigns, a type of advertising that offers fixed-rate impressions, ideal for brand awareness and product promotions.Reservation campaigns are a form of advertising where ad placements are purchased in advance at a fixed rate, typically on a cost-per-thousand impressions (CPM) basis. Unlike auction-based ads, where placements are bid on in real-time, reservation campaigns guarantee ad placement, making them ideal for high-impact advertising and ensuring visibility for crucial campaigns.Key Features of the New System Self-Service Options: Advertisers can now easily set up reservation video campaigns through Google Ads, streamlining the process of buying high-visibility ad placements like YouTube Select lineups and Masthead. Enhanced Targeting Options: The update includes advanced targeting capabilities, such as YouTube Select topic and interest-based targeting, along with demographic targeting, allowing advertisers to reach their desired audience more precisely. Access to Premier Content: Advertisers gain access to prominent placements like the YouTube Masthead and premier content via YouTube Select, ensuring a broader audience reach. Diverse Ad Formats: The system offers various ad formats, including non-skippable in-stream ads and bumper ads, catering to different campaign needs and audience preferences. Benefits for Business Owners Greater Control and Visibility: With fixed-rate impressions and guaranteed placements, reservation campaigns offer more control over ad impressions and higher visibility for your brand. Targeted Reach: The expanded targeting options enable businesses to tailor their campaigns more effectively, reaching the right audience with relevant content. Efficiency and Flexibility: The streamlined process saves time and effort, allowing businesses to focus more on the creative aspects and strategy of their campaigns. For small business owners, Google's update to reservation video campaigns on YouTube simplifies the process of creating impactful brand awareness and product promotion campaigns, leveraging YouTube's vast audience. Familiarizing yourself with this new system and aligning your campaigns with Google's policies will be key to maximizing your brand's exposure on one of the world's most popular video platforms.

Nella decima puntata della seconda stagione del nostro podcast "Digital Roadmaps for Ambitious Brands", Claudio Tonti, Head of Strategy, Products, R&D e Nicola Bonora, Digital e UX Strategy di Websolute, trattano di come scegliere il CMS più adatto. Nell'episodio gli host parlano dell'importanza dei sistemi CMS (Content Management System) nella pubblicazione online di contenuti, della connessione tra il contenuto di un progetto e la sua esecuzione e fruizione. La scelta di un CMS dipende dalle esigenze specifiche del progetto, dalla complessità dell'azienda, dal catalogo prodotti e dalle lingue. E' opportuno distinguere tra due obiettivi: Permettere a chi non sa maneggiare la tecnologia di realizzare un sito Gestire contenuti complessi in modo efficiente Nel dialogo a tre tra l'azienda, l'agenzia o chi realizza il sito e il mercato, lo strumento (il CMS) diventa essenziale per creare il legame tra design, comunicazione e sviluppo tecnologico, fornendo un oggetto digitale fruibile dal mercato. L'importanza di scegliere il giusto CMS è per evitare di utilizzare uno strumento con limiti, soprattutto in caso di progetti più complessi, come ad esempio un'azienda con un catalogo prodotti in più paesi e lingue. C'è molta confusione sulla scelta del CMS e per i progetti complessi, è necessario fare una scelta mirata e ben ponderata. In base alla complessità del progetto e dalle esigenze di personalizzazione, manutenzione e sicurezza la scelta può essere tra open source e closed source. Entrambe hanno pro e contro. Per i progetti semplici, l'open source può rappresentare una scelta vantaggiosa, in quanto garantisce una maggiore flessibilità e possibilità di personalizzazione. Tuttavia, per progetti più complessi, la scelta diventa meno significativa rispetto all'importanza dell'implementazione e della gestione del progetto stesso. Inoltre, l'uso di plugin e estensioni può aumentare la vulnerabilità del sito dal punto di vista della sicurezza e della manutenzione, e pertanto è importante scegliere con cura le estensioni da utilizzare. In conclusione la scelta tra open source e closed source può essere influenzata anche dal contesto in cui il sito verrà utilizzato. Se la puntata ti è piaciuta, lasciaci un commento oppure scrivici a podcast@websolute.it. Ti aspettiamo!

Website CMS im Vergleich ist eine spannende Folge für dich, wenn Du Deine Firmenhomepage überarbeiten lassen willst, oder selbst deine Unternehmenswebsite überarbeitest. Das richtige CMS - Content-Management-System - ist nämlich entscheidend dafür - ob du gut bei Google gefunden wirst. - wie einfach es ist, selbst Änderungen an der Website vorzunehmen - welche und wie viele Funktionen deine Website hat. Im CMS Vergleich stelle ich dir die großen Content Management Systeme WordPress, Typo3, Joomla und Drupal kurz vor und verrate dir auch meinen Favoriten.

¡Nuevo episodio de Marketers Club! Esta semana Pau Llambí habla con Albert Ramírez, senior web and app developer de Marketers Group, sobre cómo elegir el mejor gestor de contenidos o CMS (Content Management System) para crear y administrar la página web de tu empresa o negocio. Hoy en día tener una página web es imprescindible. Un punto clave para desarrollarla con éxito es la elección del CMS. Por eso, esta semana en Marketers Club queremos hablarte sobre las características de los CMS, la instalación de plugins, la seguridad del sistema y los pros y contras de los CMS más populares.

We know a solid website is important (easy to navigate, loads quickly, etc.) but how can you best optimize your digital presence to connect to those who need you in the new year? Marketing expert, Peter Cartier of STL Marketing Department, illuminates where you can start improving your practice marketing for maximum reach. Your Google profile, social media, SEO (Search Engine Optimization) and the right CMS (Content Management System ex. Squarespace) are just the beginning. People are searching for solutions, so learn how to join the digital conversations that your patients are having!  

Some of you may remember back when business owners and entrepreneurs had to go lockdown a developer just to make minor changes to their websites and content. That all changed with the introduction of WordPress, making the management of websites far simpler and easier. It was a total game-changer for everyone involved, especially small business owners! You have probably already heard about WordPress before, as it is the perfect blogging tool, but did you know that the more accurate term for it is CMS (Content Management System)? By using this platform, you have the potential to build a fully interactive website. WordPress is used all over the globe by millions of people as their preferred platform for web development. There are a variety of reasons that detail why it's so popular, but in this article, we're going to go over why WordPress is an ideal option for your small businesses. WordPress is a Free Open Source Platform Let's come out of the gate strong and tell you arguably the number one reason why this platform is so widely used and so powerful. It is free open source platform! Once you finish up the free download, all you need to do is install it on your website or a local sandbox environment with simplicity and then you're free to do whatever you want with it. Since WordPress has emerged, small business owners have been able to get great looking, professional websites at an affordable rate. It's Safe, Secure and Reliable You may be thinking that since it's free and open source, it may not be the safest or most reliable platform available on the market, but the truth is, it's practically the best. Because WordPress is a strong CMS and web development platform that has a constant flow of consistent ongoing work, it was designed to be as secure as possible. Some people are downright shocked to learn that regarding security provided, WordPress ranks at the top of the charts. How do they stay on top? By rolling out regular updates and security patches the platform stays up to date thus creating a safer website environment for users. If that's not enough, there are various ways of improving your website's security by implementing plugins or other basic precautions that are also available right on the platform. Read more hidden text Recent Website Designs by Herd Marketing It's incredible User Friendly WordPress was created to be a powerful tool that technically savvy people could use to achieve the precise results they want, while also providing a simple and smooth experience for average users. At its core, the platform is very powerful and allows for a great user experience. Overall the layout is very interactive and user-friendly regardless of your technical skill level, which allows users to effortlessly create web pages, menus, posts, and forms, plus more. You can manage media such as videos and pictures with zero hassle and little to no experience. Plugins Galore To add some more functionality to your website, you can take advantage of the thousands of available WordPress plugins. Many of them are free, but there are a few that come with a small cost. There are legitimately tens of thousands of pre-developed plugins stored in the WordPress plugin directory and if that's not enough for you, there are plenty more premium ones available from marketplaces such as Pippin's Plugins, CodeCanyon, ThemeIsle, and more. Plugins are typically very easy to use and even easier to install, plus they help to add layers of additional functionality to your website. SEO Optimised If you have a website and you're not using search engine optimization, you might as well have no website at all. For those who develop websites, or know their way around website development, they'll tell you how important it is to take the SEO perspective into mind when starting the website building process. Thankfully, this issue has been resolved with WordPress as websites developed on this platform are SE...

Rob shares the back story of why he chose WordPress to be the CMS (Content Management System) for all of the funeral home marketing websites and cremation arrangement websites that he and his team have created. He also gives a brief history of WordPress and how its features can help funeral homes create a powerful online marketing tool for their firms. Fact Check: Rob referred to the creator of WordPress, Matt Mullenweg as a billionaire but at the time of the recording, his net worth is estimated at $450 Million and he is from Houston, Texas, not Austin, Texas. See the complete transcript here: Rob Heppell: Welcome back to the Funeral X Podcast. I'm Robin Heppell and I'm joined with my Funeral Results Marketing business partner, Jake Johnson. Hey there, Jake. Jake Johnson: Hey Rob. Rob Heppell: Hey, that was a fun little walk down memory lane there about the beginnings of Funeral Results Marketing and where it kind of all started. A number of times we kept talking about WordPress and I think it's a good topic to just dive into a little bit more for folks who haven't heard of WordPress or what it is and how it can be used for funeral homes and cemeteries and cremation providers. Jake Johnson: Yep, I agree. I learned a lot, just things that I... There are things that we discussed that I had known in connection with our relationship and the things that you do, and then I learned a lot about the other things that filled in to make Funeral Results Marketing what it is. Yes, you're right. We talked about WordPress and I've got a little experience in WordPress but I'm pretty sure you've got a lot more. So I'd love to hear you dive into that more. I think it's a valuable topic for people here. Rob Heppell: Sure. Well, yes. Looking back at the last time we chatted, I had got into the funeral home websites early, like in '96 with McCalls. And then in the early 2000s, met up with Todd Abrams from Aldor Solutions in Texas. So I started to really get into how websites were getting developed and that tenure lasted to 2006. And then I took a bit of a break from website development and I reached out to a local marketer guy, his name's Tris Hussey. He was the one that introduced me to WordPress. I said that we had the three options, Joomla, Drupal and WordPress, and he nudged me towards WordPress, and thankfully he did. But it was more of the marketing platform compared to the other two content management systems. Rob Heppell: At that time, I realized that, hey, this is really search engine friendly and Google friendly right out of the box. I thought that it would be a great platform for funeral homes. But at that time, it was still just a blogging platform. It didn't look like a website. And right at that time, there was this little bit of movement of going from a blogging platform to a CMS, a content management system. And really there wasn't anything inside the software of WordPress. It was just how it was applied basically through the themes. I was working with a developer and he introduced me to a couple of theme developers, one guy named Cory Miller from iThemes and Brian Gardner from StudioPress and Genesis. Rob Heppell: These guys are quite well known in the theme development space. I was having conversations, direct conversations with them because I'd be kind of pushing the limits on them like, hey, can't we make it look like a website, can't we create a navigation bar, and working through these little things. So it was kind of neat to be working with these guys. They've gone on to create lots of high-performance WordPress themes, and we'll get into themes in a little bit. And as I mentioned before, my strategy is I don't want to have to learn it but I'd like to be able to connect the dots to funeral service. So if this is out there in the big world and other companies are using it, how does it apply to funeral service? Rob Heppell: What we did,

In dieser Folge geht es um Tipps für Anfänger, die gerne mit WordPress oder einem anderen CMS (Content Management System) durchstarten wollen. Mehr erfährst du hier: https://www.agentur-consulting.de/ ★☆★ ÜBER ALEXANDER HEEG: ★☆★ Alexander Heeg hilft selbständigen Dienstleistern im Webdesign, Social-Media & Marketing Bereich dabei, mit einem einfachen Online-Verkaufsprozess über die eigene Webseite mehr Anfragen, und somit mehr Kunden zu bekommen. Für seine Kunden setzt er Prozesse auf, die dafür sorgen, dass sich genau die richtigen Interessenten melden, bei denen ein Verkauf leicht ist & die Zusammenarbeit Spaß macht. Seine Mission ist es, selbständigen Dienstleistern dabei zu helfen, ihr Geschäft auf die nächste Entwicklungsstufe zu bringen, durch planbare Online-Akquise & Prozess-Automatisierung. Firmensitz in Berlin und bekannt aus "Die Welt", Startup Valley und dem rbb-Fernsehen Wenn du jemanden kennst, dem es helfen könnte, teile es.

Episode 76: I want to continue to make this podcast even better for all of you! So, going forward, in week’s where we don’t have a scheduled guest I’ll be answering questions from listeners or talking about topics near and dear to me. Today I’m answering a question from Doug, who wants to know which CMS (Content Management System) is best? If you would like to submit a question to be answered on an episode, please email jeff@besttechie.com. Jeff's Links: https://twitter.com/jeffweisbein https://twitter.com/besttechie https://www.besttechie.com Other Links mentioned: CMS: https://wordpress.org https://ghost.org https://squarespace.com https://wix.com Hosting: https://rocket.net/?ref=besttechie https://wpengine.com https://ongloat.com --- Support this podcast: https://anchor.fm/besttechie/support

WordPress is the most popular CMS (Content Management System) in the World, powering up to 1/3 of the whole Internet. There are over 75 million websites that use WordPress! That's why I'm incredibly excited to have Alex Kravchenko on todays show. He is going to TEACH YOU the basics to STOP your WordPress site from being hacked. Alex Kravchenko is not your “typical” coder. He is a Top-Rated software developer, speaks 4 languages, has a Master's degrees in banking and finance, owns his own company that employs over 10 people, and has extensive operational business experience OUTSIDE of computer science. Basically he is the perfect blend of understanding the technical complexities of site security, along with the non-technical operational challenges business owners face when hacked. Alex is also the creator of Wordpress Mission Control, a 24/7 remote monitoring system that regularly checks your website's vital signs like fatal errors, site access problems or malware contamination. Because WordPress is the world's most popular site builder, sites can be vulnerable to things like Malware, malicious plugins and weak logins. That gives hackers all the reasons to find less-secure sites and exploit them...a potentially costly mistake in both time and money. Tune in and listen to Alex's advice. If you've got a business or a life built on WordPress, he is going to show you the basics that EVERYONE should know about site security. Simple things you can do to make your site less vulnerable and help you sleep better at night! Want more of Alex? You can find him here: http://wpmissioncontrol.com/

Register for your FREE GroovePages and GrooveFunnel for LIFE - limited time offer, will be $99/month soon! http://BralynnNewby.com/groovedigital FREE account includes: - Unlimited custom domains - Website with unlimited hosting and bandwidth, - CMS (Content Management System), - Free Marketing training with Groove Academy - Funnel building platform to sell digital products, and - You will automatically get an affiliate account with your own unique links to share with people to earn 20% when they upgrade. If you upgrade, you'll earn 40%!!! You can even use THIS VIDEO to help spread the word. Just be sure to use YOUR unique registration links you'll be given. Upgrade for the CRAZY-GOOD deal! Right now just 3 payments of $497 and the entire suite is yours FOR LIFE - no additional monthly payments, with the exception of incremental charges for big emails lists. Even if you’re reading this months or years from now, the $299/month offer is still a terrific deal. Check it out for yourself! https://groovepages.groovesell.com/a/DFdejj4L8Aho TOPICS: - Free really means free - they don’t even ask for your credit card - All-in-one suite of software apps we currently have to buy piece by piece and cobble together - Jonathan has been internet marketing for 5 years - Paying $300/month for Clickfunnels - Ran a software company - Worked for Microsoft starting in 1988 - Founder of Groove Digital, Mike Filsaime is a software guy - Mike was 2nd person on the planet to do a $1M product launch - Pre-funding the launch - 80,000 members before it’s even out to the public - Futureproof way forward because of the new platform and software prowess - Free marketing training with Groove Academy *NOTE: Jonathan & I (Bralynn) are affiliates, so we do make a commission on sales, as discussed on the show...just like you will when you sign up!

Register for your FREE GroovePages and GrooveFunnel for LIFE - limited time offer, will be $99/month soon! http://BralynnNewby.com/groovedigitalFREE account includes:- Unlimited custom domains- Website with unlimited hosting and bandwidth, - CMS (Content Management System), - Free Marketing training with Groove Academy- Funnel building platform to sell digital products, and - You will automatically get an affiliate account with your own unique links to share with people to earn 20% when they upgrade. If you upgrade, you'll earn 40%!!! You can even use THIS VIDEO to help spread the word. Just be sure to use YOUR unique registration links you'll be given.Upgrade for the CRAZY-GOOD deal! Right now just 3 payments of $497 and the entire suite is yours FOR LIFE - no additional monthly payments, with the exception of incremental charges for big emails lists. Even if you’re reading this months or years from now, the $299/month offer is still a terrific deal. Check it out for yourself! https://groovepages.groovesell.com/a/DFdejj4L8AhoTOPICS:- Free really means free - they don’t even ask for your credit card- All-in-one suite of software apps we currently have to buy piece by piece and cobble together- Jonathan has been internet marketing for 5 years- Paying $300/month for Clickfunnels- Ran a software company- Worked for Microsoft starting in 1988- Founder of Groove Digital, Mike Filsaime is a software guy- Mike was 2nd person on the planet to do a $1M product launch- Pre-funding the launch- 80,000 members before it’s even out to the public- Futureproof way forward because of the new platform and software prowess- Free marketing training with Groove Academy*NOTE: Jonathan & I (Bralynn) are affiliates, so we do make a commission on sales, as discussed on the show...just like you will when you sign up!

If we had a dollar for every time an enrollment marketer has complained to us about their school's website, Enrollify would be a Fortune 500 company

Wenn Content King ist: Ist dann auch das CMS (Content Management System) wichtig? Ist es für den späteren SEO-Erfolg wichtig, welches CMS man am Anfang aussucht? In dieser Episode geht es daher um Themen wie „Frontend“ und „Backend“ – und darum, ob Wordpress wirklich so gut ist… Episode/Transcript/Shownotes: https://bloo.link/aas2 Themenvorschläge für Alles auf Start: https://bloo.link/scthemen

Definition and functions, Purpose and main principles, Structure and Components, Types, Pros and Cons of CMS. :)

Choosing the right CMS (Content Management System) is a pretty easy choice. Wordpress powers a majority of the internet. In this episode we talk about why Wordpress is right for your project, regardless of your website needs. Wordpress Resources Wordpress.com vs Wordpress.org (they are wildly different - hint** choose wordpress.org) Divi Resources (awesome education on the best framework available) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Markus Heimbach, Team Lead of the Infrastructure and Service Team at Dynatrace, explains the continuous delivery process of www.dynatrace.com really works behind the scenes. 2 years ago the web site team used a traditional CMS (Content Management System) which was slow, error prone, and didn’t deliver the expected end user experience for visitors of our website. 2 years later Markus and his team built a fully automated “Content Delivery Pipeline”. The team decided to leverage Git, static generated web content, immutable infrastructure, and Dynatrace OneAgent monitoring. Production deployments happen twice a day but staging and development deployments – using the same deployment pipelines – happen much more frequently. The result is a very flexible delivery pipeline, fully version controlled content, a very secure and fast website and everything monitored with Dynatrace. Thanks Markus for letting us look behind the scene of www.dynatrace.com

Markus Heimbach, Team Lead of the Infrastructure and Service Team at Dynatrace, explains the continuous delivery process of www.dynatrace.com really works behind the scenes. 2 years ago the web site team used a traditional CMS (Content Management System) which was slow, error prone, and didn’t deliver the expected end user experience for visitors of our website. 2 years later Markus and his team built a fully automated “Content Delivery Pipeline”. The team decided to leverage Git, static generated web content, immutable infrastructure, and Dynatrace OneAgent monitoring. Production deployments happen twice a day but staging and development deployments – using the same deployment pipelines – happen much more frequently. The result is a very flexible delivery pipeline, fully version controlled content, a very secure and fast website and everything monitored with Dynatrace. Thanks Markus for letting us look behind the scene of www.dynatrace.com

Oggi parliamo di CMS (Content Management System) e quindi la possibilità di avere un sito web e gestirne autonomamente i contenuti. Joomla e Wordpress sono quelli più utilizzati ma Wordpress sembra avere preso il sopravvento, svisceriamone alcune caratteristiche.Continua a seguire tutti i miei podcast. Tratteremo insieme tantissime tematiche inerenti il Web marketing e l'ottimizzazione del tuo lavoro attraverso gli strumenti che offre la rete Web. Inizia un lungo percorso dove condividerò tutta la mia esperienza nel settore Web Marketing e Soluzione Web per il Business dal 2008.Seguimi sui Canali:Facebook: https://www.facebook.com/pasmieleTwitter: https://twitter.com/pasqualemieleYoutube: https://www.youtube.com/user/infoprodotti/LinkedIn: https://www.linkedin.com/in/pasquale-miele-8253259/Google+: https://plus.google.com/u/0/+pasqualemielePer info aggiuntive: http://pasqualemiele.info

Oggi parliamo di CMS (Content Management System) e quindi la possibilità di avere un sito web e gestirne autonomamente i contenuti. Joomla e Wordpress sono quelli più utilizzati ma Wordpress sembra avere preso il sopravvento, svisceriamone alcune caratteristiche.Continua a seguire tutti i miei podcast. Tratteremo insieme tantissime tematiche inerenti il Web marketing e l'ottimizzazione del tuo lavoro attraverso gli strumenti che offre la rete Web. Inizia un lungo percorso dove condividerò tutta la mia esperienza nel settore Web Marketing e Soluzione Web per il Business dal 2008.Seguimi sui Canali:Facebook: https://www.facebook.com/pasmieleTwitter: https://twitter.com/pasqualemieleYoutube: https://www.youtube.com/user/infoprodotti/LinkedIn: https://www.linkedin.com/in/pasquale-miele-8253259/Google+: https://plus.google.com/u/0/+pasqualemielePer info aggiuntive: http://pasqualemiele.info

Tocobaga Consulting's Law Smith and Eric Readinger record the 1st trial run of mini Sweat Equity podcast episodes to focus on one nerd agency thought.  Why is Squarespace the best CMS - Content Management System? Why are developers attached to Wordpress?

WordPress ist mittlerweile ein CMS (Content Management System). Früher wurde WordPress lediglich als Bloggingsystem wahrgenommen und als CMS müde belächelt. Diesen Ruf hat WordPress mittlerweile abschütteln können. Doch was ist mit mehr? Gast Guido Brand kam auf die Idee, WordPress einfach mal als CRM (Customer Relationship Management) System einzusetzen und hat festgestellt: Es gibt Lösungen für Wordpress!

If you are operating a website that needs to publish and manage content on a regular basis, a CMS (Content Management System) becomes the obvious choice for reducing your workload. There are a plethora of options available, but if you are looking for a solution that leverages the power of Python and exposes its flexibility then you should take a serious look at Wagtail. In this episode Tom Dyson explains how Wagtail came to be created, what sets it apart from other options, and when you should implement it for your projects.

Brad Ahrens - GetSocial.io Brad Ahrens is the marketing director for Getsocial.io. Brad made the transition from fast moving consumer goods which focused on outbound marketing to SaaS which works best with inbound marketing. Brad lived in the Caribbean where he was fortunate enough to work there for a while. This is where he worked with fast moving consumer goods. Basically, he was responsible for placing products like chewing gum in the stores and make sure that he was moving as much product as fast as he could. Brad started working with focus groups to find out various buying habits so that he could develop a survey. This survey was used to identify whether or not the feedback he received from the focus groups did indeed compliment the true feeling of the local environment. Once he verified the community was in line with the focus groups, he went back to the focus groups, created additional designs for certain products, and then propose the products to the focus groups. Based on this research, Brad was instrumental in developing the product via feedback from focus groups. This is a great way to discovering your target market to the next level. https://www.youtube.com/watch?v=TuTqCMPhsMI Brad speaks seven languages. - Fun Fact What is GetSocial? GetSocial is a software as a service that helps websites owners understand how social sharing drives their traffic and conversions. This services provides a social media app store for all your needs, from awareness to conversion. GetSocial is a SaaS solution for social sharing and analytics. GetSocial is a service for WordPress, Shopify and many more CMS (Content Management System) solutions as well. This software will track who has clicked on their buttons, what the visitors have done as a result of clicking on the buttons, how many people have clicked on them and how many of their friends have come back to the page based on the original share. One of the coolest analytic features this software is providing the capability of tracking the address bar. This is called "Dark Social Sharing". The software can tell users if someone were to copy the url (the link in the address bar) and shares it with their friend in an email, the user can track this as well. This is an incredible way of tracking your social signature. How Can a User Track Social Media with GetSocial? There are several ways of tracking and displaying your social media with GetSocial. Here is a list of features GetSocial offers: Click to enlarge the GetSocial Apps Horizontal Share Bar: Use one of our templates or design your own social sharing bar. Customize size, shape and colour and pick from 15 social networks. Copy and Paste Share Tracking: In some customers, 80% of shares are made by copy and paste a URL into email, chats or social networks. Start measuring it now. Custom Facebook Shares: Customized Facebook shares that give a new meaning to sharing. Love, dislike or approve your content and products. Floating Social Share Bar: Use one of our templates or design your own floating sharing bar. Customize size, shape and placement and pick from 15 social networks. Floating Total Shares: Increase engagement by showing the total number of shares in a big counter on top of your floating share bar. Google Analytics Integration: Integrate your GetSocial sharing activity with Google Analytics and have all of your analytics in one place. No code required. Horizontal Total Shares: Increase engagement by showing the total number of shares in a big counter on the left of your horizontal share bar. Mobile Share Bar: 30% of shares in GetSocial are made through mobile devices. Don't miss out on this opportunity to increase traffic. Original Share Bar: Use each network's original share buttons without losing track of how many shares are made in each one of them . Price Alert: Notify your visitors when a price changes on a product they want to purchase.

Nesse vídeo você vai saber o que é um Gerenciador de Conteúdo para sites e blogs e quais as ferramentas de web 2.0 mais comuns para se construir e gerenciar páginas on-line. Content Management System - CMS são muito comuns, facilitam a vida de quem constrói websites, e permite que qualquer pessoa com pouco conhecimento em web seja um produtor de conteúdo.

Mo Mastafa is an internet marketing consultant from Cardiff, Wales and the author of the book "Getting found Fast". He specializes in SEO and helps business owners and web masters to get to the top of Google. In this interview Mo reveals step by step how we can can climb the rankings and make our way to the top of Google, Bing, Yahoo or another search engine for our chosen keywords so that we can get huge amounts of qualified traffic Click the play button below to listen to the "How to get to the top of Google" interview... Click here to get your hands on Mo's Free SEO report "The 7 Deadly SEO Mistakes" Below is a little taste of what was covered in our "How to get to the top of Google" interview. For the full interview, click the play button above right now... Q. What is SEO and why is so important? A. SEO is the process of optimising your pages to help them get found in the major search engines, it's how to get to the top of Google, Yahoo & Bing. SEO also involves things that take place off your website, such as building quality backlinks that will further push your web pages up in the rankings and allow you to get free search engine traffic. Q. How do we go about finding the right keywords to use? A. This process is known as keyword research. To get to the top of Google, you have to decide which keywords you want to get to the top of Google for, right? There are a range of tools that you can use to help find great keywords for your website. One such tool is the Google Keyword Tool. It's a free tool and it'll show you exactly how many people search for a particular keyword to do with your business each month. A more advanced SEO tool that you can use is Market Samurai. This is a paid tool that will let you see a lot more data relating to your keywords, such as how many competitors they have. This is really important because one of the biggest reasons businesses fail to get traffic from the search engines is that they optimise their web sites for keywords that are just too competitive. Market Samurai will also allow you to track your rankings in the search results, which is another reason why you may want to invest in a paid SEO tool. Q. How do we optimise our web pages for a particular keyword? There are many places that search engines will look, when they try to figure out what keyword you are trying to rank for. One of the most important places to put your keyword is your page title. This is what shows up in the search engine results and is also the part that shows up at the top of your website browser window. Another great place to put your keyword is in your page URL. For example, if you are looking to rank for the keyword “internet marketing consultant”, you may want to name your page www.yourwebsite.com/internet-marketing-consultant.html Also try to use LSI keywords (Latent Semantic Indexing). LSI basically means keywords that relate to your main keyword, such as “internet marketing expert” or “online mentor”. A great way to find LSI keywords is to do a search in Google for your main keyword, and then scroll down to the bottom of the page and look for “related keywords”. You'll find them there. Using LSI keywords as part of your page content will also allow you to get to the top of Google for keywords besides your main keyword meaning even more traffic. And you'll be able to see this happening when you look at your Google Analytics stats. Also, getting other people to put your keyword in the link text (aka anchor text) back to your website can improve your rankings. Q. What are long tail keywords? Most people think long tail means the length of the keyword phrase, when in reality it has a lot more to do with the volume of searches a keyword gets. Basically, long tail keywords are keywords that get very low search volumes, but they are often a lot easier to rank for in the search engines simply because there aren't as many people trying to optimise their websites for them. If you want to learn more about the long tail, I recommend you read the book “The long Tail” by Chris Anderson. Q. How do we optimise our website without needing technical skills? There are many ways to optimise your website. If you've had your website built by a third party, you can usually ask your web designer to do the SEO changes for you. Alternatively you can outsource it to a web developer or programmer on websites like elance.com or freelancer.com. If you have a CMS (Content Management System) built into your website, you should be able to optimise your web pages yourself, simply by filling in the SEO related tabs. And if you happen to be using a Wordpress.org blog, there are many great free plug-ins that you can use to help you get to the top of Google by optimising your pages, such as the “All in One SEO” plug-in or the “Yoast SEO” plug-in. What else Do We Discuss? There's lots more that we discuss in our content packed "How to get to the top of Google" interview... We also talk about importance of backlinks and whether quality or quantity is more important. We also discuss a ton of different ways for you to get backlinks from different websites, and even how to get others to build backlinks for you! You'll also learn the difference of nofollow & dofollow backlinks, what they mean and how they work. Mo Mastafa will also give you a simplified definition of what PageRank is and how to go about getting backlinks from high PageRank websites. He also shares a simple, but clever little backlink strategy to get links from websites that will likely have high PageRank in the future! He also gives his take on bounce rates and how they affect your website... especially your conversions rates. Finally we give our take on what Google thinks about “the bounce” and some simple ways to lower your bounce rates and increase conversions! There's over 30 minutes of SEO goodness packed into this interview, so to hear the full interview and learn lots of cools SEO strategies to help boost your search engine rankings fast, I recommend you listen to the interview now by pressing the play button.

If you are a website owner it is very important to understand what a CMS really is. It is very often confused with other things and it is very applicable to the success for any competitive online business. It applies to all types of businesses.

Ben Cope, "The Internet Genuis" will be re-joining me on BlogTalkRadio tomorrow as we continue to delve into WordPress and the business benefits of using Wordpress as a CMS (Content Management System) to power your static html website. Ben will explain why you don't have to have web development or html experience to use Wordpress as your website or blog. These days most hosting companies provide the ability to install Wordpress on your website with a single click of the mouse and we will furnish you with a link to a step-by-step Godaddy installation video after the interview. WordPress is an Open Source software which allows it to be used free of cost and you can use it on any kind of personal or commercial website. We will also discuss the top five essential WordPress plugins that you must have running on your blog. Do you know what permalinks are and why they are important? Ben will tell you about them. We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com