Podcasts about go pitch yourself

Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. Meh, I don't buy it.In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be holding you back. I'll show you why having multiple ideal client personas isn't just okay—it's actually essential for most businesses. You'll learn how to market effectively to different client types without watering down your message or confusing anyone. Plus, get practical strategies for adapting your content across different marketing channels while keeping your brand voice strong, along with actionable tips for identifying and speaking to your own multiple ideal clients.___________________________________________EPISODE 140.Read the show notes and view the full transcript here: https://erinollila.com/why-your-business-needs-more-than-one-ideal-client-persona/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and value statements that actually guide your business decisions—not just collect dust on your website's about page.We break down Ashlee's three-phase framework for establishing, defining, and applying your values in ways that resonate with both you and your audience. You'll learn practical strategies for uncovering your true brand values, ways to test if they're actually working, and how to evolve them naturally as your business grows.___________________________________________EPISODE 139.Read the show notes and view the full transcript here: https://erinollila.com/mission-vision-and-value-statements-ashlee-sang/______________________________________________Learn more about our guest expert, Ashlee SangAshlee Sang consults overthinking business owners so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose.Before doing brand messaging strategy and marketing consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. The common thread has been sharing messages that matter. Check out her website and grab her elevator pitch guide while you're at it.Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

A brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't be. Think of brand messaging as your business's North Star. It ensures consistent, powerful communication across every platform or marketing action you take. Today, I'm pulling back the curtain to show you exactly what goes into the brand messaging guides I create for my clients, and why they're absolute game-changers for businesses of any size.Want to know the difference between a corporate-level brand messaging kit and what works for small businesses? In this episode, I break down the six essential sections of a professional brand messaging guide, showing you how each piece builds on the next to create a rock-solid foundation for your brand's communication strategy. Plus, I'll share real examples of how different businesses put these guides to work.___________________________________________EPISODE 138.Read the show notes and view the full transcript here: https://erinollila.com/a-sneak-peek-into-the-brand-messaging-kit-i-create-for-my-clients/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to create your own brand messaging guide• Reach out her on Instagram, Threads, and YouTubeWant to keep talking copy? Send me a text message!

Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. We explore how these tools can improve everything in your marketing, help you connect with your audience in a way that feels genuine, and make your brand pop in a sea of — let's face it — sameness.Whether you're flying solo or captaining a growing team, this episode is full of nuggets to improve your brand communication and make you stand out in a way that feels authentic and is easy to replicate over time. No jargon, no fluff – just actionable advice to make your brand shine.___________________________________________EPISODE 137.Read the show notes and view the full transcript here:https://erinollila.com/zoie-callihan-on-brand-messaging-pillars/______________________________________________Learn more about our guest expert, Zoie Callihan of Lexicon Copy Co.Zoie Callihan is the messaging strategist and copywriter behind Lexicon Copy Co., an owner-operated full-service copywriting studio. She designs distinctive voices and writes clever, personality-rich copy for brands who step outside of the genre of their industry. Instead of focusing on a single platform (like a website), her studio crafts copy that appears throughout a brand's entire customer journey — from the converting copy on a sales page, to the nurturing copy of a packaging insert, all the way down to the microcopy of their user experience.When you're done listening to this episode, check out her website, and then find her on Instagram, TikTok, and LinkedIn.Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram,Want to keep talking copy? Send me a text message!

Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone. In this  episode of Talk Copy to Me, I'm tackling the question, "What is brand messaging?" I'll cover why it's important to move from a bland "Ehhhh....We sell stuff?" question-like response to a comfortable, cozy, well-practice narrative. I'll break down common messaging mistakes that might be holding you back and serve up practical tips to craft a brand message that's authentically you. By the end of this episode, I'm hoping you'll feel as if you have the know-how necessary to make your brand's voice impossible to ignore.___________________________________________EPISODE 136.Read the show notes and view the full transcript here:https://erinollila.com/what-is-brand-messaging-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram,Want to keep talking copy? Send me a text message!

Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.Belinda and I will explore some practical strategies for leveraging your existing qualities to become more appealing to your target audience. We'll discuss the myth of needing a perfect USP, share tips for introverts to stand out authentically, and offer insights on balancing professionalism with personality in your marketing.Whether you're a small business owner, freelancer, or marketing professional yourself, this episode provides valuable advice on how to become the obvious choice for your ideal clients without the pressure of defining a unique selling proposition.Key topics include:The concept of "choosability" and its importance in marketingPractical ways to showcase passion, process, and personality in your businessHow to create connection points with potential clientsStrategies for quiet personalities to shine in their marketingBalancing professionalism with authentic personality___________________________________________EPISODE 135.Read the show notes and view the full transcript here:https://erinollila.com/being-choosable-unique-selling-proposition-usp/______________________________________________Learn more about our guest expert, Belinda Weaver Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that's better than the one you left.With 13 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.Find out your copy biz shortcut so you can focus on the actions that will accelerate your business growth. Then, reach out to Belinda on Instagram and LinkedIn.Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Want to keep talking copy? Send me a text message!

How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:Identifying your unique area of expertiseCreating content that addresses your audience's pain points and desiresIncorporating data and real-world examples to boost credibilityMaximizing your content's reach through repurposing and collaborationMeasuring the impact of your brand authority effortsWhether you're a solopreneur or running a small business, you'll gain valuable insights on using content to set yourself apart in a crowded market. Discover how to transform your content strategy to build lasting brand authority and drive business growth.___________________________________________EPISODE 134.Read the show notes and view the full transcript here: https://erinollila.com/building-brand-authority-with-content ______________________________________________Want to join me and other small business owners to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!Want to keep talking copy? Send me a text message!

What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effective content organization isn't just about tidiness – it's the key to strategic marketing, consistent messaging, and maximizing the impact of every piece you create.In this episode of Talk Copy to Me, former guest expert Colie James joins us to talk all things content ideation, creation, and organization. Colie shares her expertise on using Airtable to create a powerful content marketing hub so you can streamline your workflow, repurpose content effectively, and ensure your marketing efforts align with your business goals. ___________________________________________EPISODE 133.Read the show notes and view the full transcript here:  https://erinollila.com/creating-an-airtable-content-marketing-hub/ ______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend....Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories.  Whether you're a seasoned marketer or just starting out, this episode on case study interviews offers valuable insights on gathering client data, conducting engaging interviews, and leveraging case studies to overcome objections and attract ideal clients. Guest expert Jocelyn Montemarano shares her expertise on integrating case studies into your business process and maximizing their impact across various marketing channels. Tune in for actionable advice to elevate your marketing strategy and connect with your target audience through the art of storytelling.___________________________________________EPISODE 132.Read the show notes and view the full transcript here: https://erinollila.com/case-study-interviews-and-capturing-data-with-jocelyn-montemarano/______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Are your testimonials gathering dust?We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it.And now? Now it's time to use those testimonials. In this episode of Talk Copy to Me, I'm going to talk about how to use testimonials to build trust and credibility. You'll learn how to  strategically place them on your website, use them on social media and in your emails, and ways to use testimonials that you may not have even considered before. Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights to help you use the testimonials you've collected as powerful marketing tools for your business.___________________________________________EPISODE 131.Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-testimonials/______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts?Social proof is often a deciding factor when it comes to making sales, but there's never really urgency built into asking for testimonials, which means you need to put in the effort yourself to build systems and processes that do this all for you.If you're not sure how to go about asking for testimonials and editing them once you have them, this episode of Talk Copy to Me is for you.___________________________________________EPISODE 130.Read the show notes and view the full transcript here: https://erinollila.com/asking-for-testimonials-and-how-to-edit-them______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on your website and sales assets?Well, look no further! This episode of Talk Copy to Me breaks down the 4 types of testimonials and shares examples of how and why you should be using them. You'll also learn the advantages and disadvantages of each testimonial type. It doesn't matter if you're a small business owner, entrepreneur, or creative professional, this episode will equip share strategies to supercharge your social proof game. ___________________________________________EPISODE 129.Read the show notes and view the full transcript here: https://erinollila.com/testimonial-types-and-why-you-need-them-all______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up: https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Are you struggling with closing sales and navigating client interactions? In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch breaks down the art of preparing for discovery calls, asking permission of your leads to guide the conversation, and most importantly, asking the right discovery call questions to maintain momentum and get the best information you need from your leads to turn them into clients and customers.With valuable advice on the importance of discovery calls and post-click actions, this episode will lead to a more successful sales process. Tune in now to gain powerful insights and elevate your sales game!___________________________________________EPISODE 128.Read the show notes and view the full transcript here: https://erinollila.com/discovery-call-questions-and-processes-for-smooth-conversions/ ______________________________________________Want more conversions from your website?For a limited time, and at a fraction of the cost, I'll review your main website pages and create a report (shared via video and in written format) reviewing the conversion-specific updates you can make to see improved sales and lead generation.​I'm testing out this offer with temporary pricing for the month of July 2024. Book for only $300 now, and you'll get a complete UX review within 7 days!Book your Conversion Clarity Checkup now!______________________________________________Learn more about our guest expert, Nikki RauschCEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.Learn more about her via her website and connect with her on LinkedIn, Facebook, and Instagram.Enjoyed today's conversation? You can get Nikki's ebook Closing the Sale just for tuning in today. Simply go to https://yoursalesmaven.com/talkcopy and you can grab it at no cost!Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Want to keep talking copy? Send me a text message!

If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it.In this episode, I'm going to continue the momentum from last week's conversation about website UX and dive into everything website conversions. You'll learn about the different types of conversions your website can drive, as well as the different strategies for moving viewers closer to a conversion.___________________________________________EPISODE 127.Read the show notes and view the full transcript here: ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Have you ever visited a website in search of  information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be.As a user, you're not alone in your hope for seamless and intuitive interactions online. In fact, they should be common place! However, as a business owner, you do have the responsibility to provide these types of experiences to your audience.In today's episode, we explore the role of UX in small businesses, and we'll talk about creating a website that not only meets, but exceeds user expectations. So, let's talk UX!___________________________________________EPISODE 126.Read the show notes and view the full transcript here: ______________________________________________Learn more about our guest expert, Annie MaguireAnnie Maguire is a Conversion Copywriter who helps small & mid-sized businesses build websites that convert.Learn more about her via her website, connect with her on LinkedIn, and grab her Customer Interview Template for free.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks.Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and connect.In this season finale of our thought leadership series, Regina Anaejionu joins me to talk about crafting powerful frameworks. We'll dive into practical tips and real-life examples to make you feel confident in building frameworks that showcase your expertise and leave a lasting impression.___________________________________________EPISODE 125.Read the show notes and view the full transcript here: https://erinollila.com/developing-frameworks-for-your-thought-leadership-with-regina-anaejionu/ ______________________________________________Learn more about our guest expert, Regina AnaejionuRegina Anaejionu is a full-time author and strategist who helps thought leaders plan, publish, and share their life's work. She loves to partner with those who have been “othered” or underrecognized in society, as she believes their ideas should be the gold standard in their industries. Regina has been interviewed about "infopreneurship" and intellectual property creation for publications such as Fast Company, after building online schools with over 20,000 students and generating more than $100,000 in profit coming from a single book. Regina offers programs and resources on her site byRegina.com for thought leaders who want to publish fewer things that depreciate (like social media) and more assets that grow in value over time (like books, essays, etc.).Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print.Good thing we have Jodi Brandon, a book coach and editor, on the podcast today. We'll help you navigate the long-term strategy of book publishing, and we'll make sure to explore the art of balancing intellect and creativity in crafting a impactful business book.Buckle up, this is a great episode, friends.___________________________________________EPISODE 124.Read the show notes and view the full transcript here:https://erinollila.com/writing-a-book-to-share-thought-leadership-with-jodi-brandon/______________________________________________Learn more about our guest expert, Jodi BrandonJodi Brandon is a book coach, editor, and publishing educator for business owners and entrepreneurs. Jodi has partnered with more than 500 business owners around the world to write, publish, and market a book to grow their business via self, hybrid, and traditional publishing. Jodi is the author of Write.Publish.Market., 2nd edition, the host of the Write Publish Market podcast, and the founder and host of the Author-Entrepreneurs Lab.There's a few ways you can get to know Jodi better. First, visit her website and listen to her podcast. Then, connect with her on LinkedIn and Instagram. And finally, check out her resource Book Brain Dump to organize your thoughts if you're considering writing a book of your own!Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time.And one way to do that: to practice your thought leadership and strengthen it is to offer workshops and roundtables to an interested audience. When you're in front of a live audience, you'll be better able to determine what hits, what falters, and then make changes to adjust and improve your thought leadership in ways you can't do with other mediums.Today, I'm joined by Jessica Lackey, and we're going to talk all about using roundtables and workshops as a way to benefit your audience and also to create, adjust, and build upon your thought leadership. This is a must listen episode of Talk Copy to Me, and I hope you'll listen in.___________________________________________EPISODE 123.Read the show notes and view the full transcript here:https://erinollila.com/developing-thought-leadership-using-roundtables-and-workshops/______________________________________________Learn more about our guest expert, Jessica LackeyJessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Have you ever thought about having a course for your business? Or,  maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or that you already have fill the role of thought leadership for your business.In today's episode, Christina Rava joins me on Talk Copy to Me to talk all about course creation. We'll talk about how it's a sustainable form of thought leadership and how to go about developing a curriculum and improving on your course to hone your thought leadership and provide for a larger audience.___________________________________________EPISODE 121.Read the show notes and view the full transcript here: https://erinollila.com/course-creation-as-a-form-of-thought-leadership/ ______________________________________________Learn more about our guest expert, Christina RavaChristina Rava is a launch strategist and Kajabi expert dedicated to helping coaches and consultants to free up their time, magnify their impact, and create scalable revenue through online courses.As a former meditation instructor, Christina has a mission to help her clients to grow their businesses with as little stress and hustle as possible.  Her signature program, The Coach to Course Creator Accelerator, focuses on how to create, market, and sell a course that adds at least $5k of automated revenue to your bottom line each month so that you can step off the trading-time-for-money hamster wheel and scale your business in a more sustainable way.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word.What sets them apart? It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leadership. They have taken the chance on themselves to develop what could be a body of work, what could be intellectual property, and they're positioning themselves as the go to experts. And what they're doing is they're inspiring others to follow their lead. Today's episode kicks off a brand new series all about thought leadership on Talk Copy to ME. And we're going to explore what it really means to be a thought leader and how you can develop and cultivate your thought leadership in a way that's best for you.___________________________________________EPISODE 120.Read the show notes and view the full transcript here: https://erinollila.com/what-does-thought-leadership-mean/______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age runs rampant. Business owners, course creators, and creatives of any kind often have their intellectual property stolen from them. It's often discussed, and people definitely feel strongly about this, but I don't think you really GET how awful it feels to be plagiarized until someone does it to you.And my friends, someone just did this to me. My website copy, podcast content, and likely even my course content was stolen by another online business owner for use on two (TWO!) of their business websites and their new podcast.In this episode, I'll share real-world instances of plagiarism that online businesses' face and the consequences of plagiarism in general, but especially in marketing. I'll unpack the legal and ethical implications of plagiarism, share real-world examples of intellectual property theft, and explore strategies for ways you can protect your intellectual property and make sure that you don't accidentally use someone else's IP in your own work.And yes, if you stay for the end you'll get ALLLL the deets about how another creator — an artist, if you can believe it — stole my work and what I had to do to reclaim my copy, content, and concepts.It's been a doozy of the past couple of weeks, friends. A doozy!___________________________________________EPISODE 119.Read the show notes and view the full transcript here: https://erinollila.com/plagiarism-in-the-digital-age-practical-advice-and-a-personal-story/ ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI?Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested in a website copy project with me, I realized that there was a lot to be said about getting some data to know if the messaging choices, the design choices — and everything really — came together gave you a return on investment for your website.___________________________________________EPISODE 118.Read the show notes and view the full transcript here: COMING SOON ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedIn

Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in. I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work together.  If you haven't listened to part one of this case study yet, I highly recommend going back to the previous episode and giving it a listen first. Since these two episodes were recorded during one conversation we may reference the previous episode in what is discussed today. Today, you'll hear part two. Tony and I talk about Whether Tony had difficulty feeling as if he could trust me with his brand (since he's used to being the service provider, not the client)What Tony learned from working with me that he'll take into future client projects and in his own copywriting for his businessHow Erin had to check herself throughout the process to determine whether the advice she was giving was strategic or just preference-relatedHow Tony and Erin had to completely give up their normal processes and figure out how to work together and in tandem in writing and designWhat website wireframing looks like when a copywriter creates it, and how a wireframe can influence the design process as wellAnd I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together. Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.______________________________________________EPISODE 117.Read the show notes and view the full transcript here: COMING SOON!______________________________________________Learn more about your guest, Tony HowellTony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.Learn more about Tony and team via his NEW website

Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions.I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so long!) that I had to split it into two different episodes! Today, you'll hear part one. Tony and I talk about Tony's strategic launch plans to drive traffic to his new website (you definitely won't be able to guess this one!)Why now was the right time for Tony to hire a website copywriterWays you can work with a copywriting coach even if you're not ready to hire them for a complete done-for-you projectWhat influenced his services page and how we made the decisions we did about the messaging and the conversion copywriting neededTony's reaction to getting the first complete draftWhat Tony learned about copywriting and SEO from working with Erinand more!And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together. Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.______________________________________________EPISODE 116.Read the show notes and view the full transcript here: COMING SOON!______________________________________________Learn more about your guest, Tony HowellTony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.Learn more about Tony and team via his NEW website

Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring cleaning as well—especially in your marketing.In this episode, we'll cover what you could focus on as you do a complete website audit, a review of your social media marketing and email marketing, as well an audit of the written, audio, and video content you're creating. Grab a pen and take some notes,  because these are tasks that you definitely want to complete!______________________________________________EPISODE 115.Read the show notes and view the full transcript here: https://erinollila.com/spring-cleaning-marketing-ideas/ ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedIn

Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes.From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a few seconds on social media without seeing marketing "experts" preach about what online entrepreneurs must do in order to attract a new audience and convert leads into paying customers.And this is exactly why I invited Maggie Patterson onto the show so we could have an honest conversation about how to read between the lines of what's being said online and run a business in a way that feels good and true to who you are. ______________________________________________EPISODE 114. Read the show notes and view the full transcript here: ______________________________________________Get to know our guest expert, Maggie PattersonMaggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business. Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin's VIP intensives if you'd like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

I've heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing.But does anyone actually know how to go about and do it?I invited Tara Newman on the podcast to help me have an in-depth conversation about money in our businesses. From setting income goals to understanding the emotional complexity of money, we cover it all.______________________________________________EPISODE 113.Read the show notes and view the full transcript here: https://erinollila.com/setting-income-goals-pricing-decisions/______________________________________________Get to know our guest expert, Tara NewmanTara is a business growth strategist that specializes in turning chaotic, low-profit small businesses into mighty money-making machines.Want better quality leads, predictable revenue, and more than enough money left at the end of the month? Tara utilizes her background in sales training, organizational psychology, and Profit First to make sure small business owners are paying themselves their dream salary so they provide the needed financial stability for their families.She's the host of The Bold Money Revolution Podcast and can often be found in her local coffee shop scribbling road maps on the back of napkins for her local small business community.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses.I invited email marketing strategist Cheryl Rerick to join me on Talk Copy to Me because these email changes are so important for anyone who uses email in their business. Ignore what you've heard about email list size and emailing thresholds...if you email as part of your business marketing strategy, you need to understand what's happening. And this episode will give you all the details you need to know.______________________________________________EPISODE 112.Read the show notes and view the full transcript here: https://erinollila.com/email-changes-email-authentication-cheryl-rerick/______________________________________________Get to know our guest expert, Cheryl RerickCheryl is an email marketing strategist, automation engineer, and deliverability expert who brings the magic of automation to coaches and course creators so they can live their lives away from the tyranny of tiny screens.As the creator of the Automate and Chill™ method, Cheryl's long-term conversion system will have you making more passive sales, free up hours each week, and create a life-proof business… all with your emails.To learn more about what we talked about in this episode, here's a free on-demand webinar about the Google and Yahoo updates, and the training I bought and mentioned in this episode to help get it done. I also here here group program Automate & Chill is reopening in April 2024, so get on the waitlist now while you can. (Proud affiliate links!)Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predictions came in.But, as an overachiever at heart, I knew I couldn't just share one set of marketing predictions. Oh, no. I wanted to call in the big wigs to help make looking into the future of marketing into a mini series.I'm so grateful to Liz Wilcox, Lindsay Padilla, and Andréa Jones for joining me on the show to talk about email, podcasting, and social media marketing. But now the big day is here, and it's my job to pull out the crystal ball and cover all the other marketing-specific bases that we didn't talk about yet on the show.The pressure, y'all!After a moment of panic—and a ton of research—I came up with a few key things I wanted to delve into on the podcast. This episode explores the uncertainty of SEO, predictions for changes in marketing copy and content, shifts in social media advertising, the role of AI in marketing, and why we need to start paying attention to the stricter privacy regulations coming our way.______________________________________________EPISODE 111.Read the show notes and view the full transcript here: https://erinollila.com/celebrating-leap-year-with-marketing-predictions-for-the-next-four-years/______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions?I certainly wasn't sure, so I asked email marketing expert Liz Wilcox to weigh in and share her thoughts as to what we can all expect from email marketing over the next four years. Her insight here is invaluable, and it certainly gave me a lot to think about in regards to how I connect with my list...and how I will into the future. So tune in as we talk copy, and see you back here in four years to find out if Liz's predictions are wrong or right!______________________________________________EPISODE 110.Read the show notes and view the full transcript here: https://erinollila.com/email-marketing-predictions-with-liz-wilcox______________________________________________Get to know your guest expert, Liz WilcoxThe Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.She's best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she's taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The truth is...I don't really know.If recent history is an indicator as to what we can expect over the next four years, listenership is going to grow and private podcasting — which is still baby in the podcast world — is going to evolve.But what else can we expect from podcasting besides just growth? I asked Lindsay Padilla, podcasting expert and the co-founder of HelloAudio, to weigh in and share her predictions for the next four years of podcasting. We'll check back in 2028...but I'm sure Lindsay's thoughts about the future of podcasting are going to ring true.______________________________________________EPISODE 109.Read the show notes and view the full transcript here: https://erinollila.com/the-future-of-podcasting-lindsay-padilla/______________________________________________Learn more about our guest, Lindsay PadillaDr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much  easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

What do you think will happen with social media over the next 4 years? I certainly wasn't sure, so I asked social media expert Andréa Jones to weigh in and share her predictions for the next four years on social media. Her insight here covers all social media platforms, and it certainly gave me a lot to think about in regards to how I communicate on social media now...and how I will into the future.We'll check back in 2028 to see if Andréa is right. (And I think she will be!)  _______________________________________________________Listen in and learn more here or copy and paste this link into your browser:https://erinollila.com/social-media-leap-year-predictions-with-andrea-jones/_______________________________________________________Meet our guest expert, Andréa JonesAndréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.She's guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build social media savvy overtime.”Digital business owners around the world flock to her award-winning agency; as well as her online programs – Thrive Mentorship Program & Savvy Social School; and top-100-rated marketing podcast by the same name, Savvy Social Podcast — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms.When she's not teaching the power and positivity of social media, you can find Andréa at home with her growing family in picturesque Niagara Falls, Canada.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the world.  But wait...do you know how to promote a website launch? Promoting your website isn't simply about getting the word out that you have a new digital home. It's about creating a lasting impression, building meaningful connections, and nurturing relationships with your audience. Each aspect of website promotion plays a vital role in shaping your online presence. And website promotion isn't a one-time task; it's a process that begins way before the site is ready to launch and ends after the site launch is complete. On this episode of Talk Copy to Me, we're going to talk about how to promote a website launch. We'll cover everything from social media and email strategies to paid ads, peer collaborations, and more. Listen in because it's time to talk copy._______________________________________________________Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/how-to-promote-a-website-launch _______________________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

EPISODE 106.How do you know that your site has all the website pages that it needs?If the home, about, services, shop, and contact page came to mind, think again. Those are some of the most popular website pages. Let's dive deeper to think about some of the website pages that often go overlooked. There are quite a few pages that do some heavy lifting for your business, and if you don't have them on your site, you're likely sharing a lot of repetitive information over and over again to leads and customers.Which is exactly why I focused on ten overlooked, but quite important website pages for this episode of Talk Copy to Me.If you tune in, you'll learn why often overlooked pages like thank you pages, opt-out pages, and shipping pages could be the missing link in your user experience strategy. Sure, you might not need all the pages on your site, but if you pay attention and determine you do need one or some of the pages, this episode will also help you craft effective content to boost customer engagement on your site. It doesn't matter whether you're in e-commerce or service industry, this episode could potentially a game-changer for your online presence._______________________________________________________Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/overlooked-website-pages-you-may-need/ _______________________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

EPISODE 105How strategic are your website pages? If you published a few pages because you thought they'd be good holding spaces for some extra information, you're likely wasting prime real estate. It's time to fix these common mistakes once and for all.In this episode you'll learn:•About five website pages that most often need improvements• How to incorporate SEO keywords onto pages that don't feel too SEO friendly• The importance of segmenting and categorizing information when there are a lot of words on the page• How visual design plays a role in strategically presenting the message you're trying to share • Why you should make any actions easy to convert website viewers into leads or customersThese five pages are very common, so whether you're writing your site for the first time or updating the pages you have now, this episode is for you.What are you waiting for? It's time to talk copy!_______________________________________________________Listen in and learn more here or copy and paste this link into your browser: _______________________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

EPISODE 104Today we're here to talk about the most common website pages and what they need to turn a lead into a confident buyer. In this episode you'll learn:About the six most common website pages, regardless of the business typeHow to plan your copy and content to engage website visitorsThe importance of design, and why headings and subheadings are needed on all pagesUsing calls to action as navigation tools to move website viewers through your siteBalancing personal and professional information on a website about pageWhether you need a shop page, services page, or bothHow transparency in pricing and clear calls to action lead to conversionsWhy blog posts are better for SEO than website pages (yep, I said it.)Why the contract page is so valuable (and what you need on it)These pages are found on almost all websites, so whether you're writing your site for the first time or updating the one you have now, this episode is for you.What are you waiting for? It's time to talk copy!_______________________________________________________Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/what-the-most-common-website-pages-need-for-conversions/_______________________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.Have you joined New Year Cheer yet? This ten-day celebration is a completely free giveaway done via email. Sign up here to win products from myself and other generous business owners, as well as the opportunity to get a few services that I offer at no cost to you.New Year Cheer takes place from 1/1/2024 to 1/10/2024 only, so sign up now to qualify for today's prize!Here's the link to copy and paste: https://erinollila.com/new-year-cheer-2023/

THIS IS AN EDITED REPLAY OF EPISODES 043, 044, and 045We've been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don't worry, that conversation will continue in 2024 when season three kicks off. Until then, you'll have two weeks of replays as we take some holiday downtime.In today's episode, we're covering everything about year end reviews, planning, and updates. I want you to understand how to review your marketing efforts over the past twelve months, how to use that information to prepare to set new goals for the year ahead, and the easy website updates you can do right now to set your site up for security and success in 2024. Don't forget to tune back in on Thursday, January 4, 2024 to kickoff the third season of Talk Copy to Me._______________________________________________________Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/reviewing-marketing-goals-easy-website-updates/_______________________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Facebook or on LinkedIn to talk moreHave you joined New Year Cheer yet? This ten-day celebration is a completely free giveaway done via email. Sign up here to win products from myself and other generous business owners, as well as the opportunity to get a few services that I offer at no cost to you.New Year Cheer takes place from 1/1/2024 to 1/10/2024 only, so sign up now to qualify for today's prize!Here's the link to copy and paste: https://erinollila.com/new-year-cheer-2023/

THIS IS AN EDITED REPLAY OF EPISODE 004We've been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don't worry, that conversation will continue in 2024 when season three kicks off. Until then, you'll have two week's of replays as we take some holiday downtime.In today's episode, we're revisiting the fundamentals of crafting engaging website copy, focusing on one critical component for the most part: the homepage. But don't worry, we'll cover some elements to consider for your other pages too.This episode is great if you're considering drafting your own website copy or copy updates in the next couple weeks. But don't forget to tune back in on Thursday January 4, 2024 to hear an episode all about writing and editing the most common website pages._______________________________________________________Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/writing-copy-for-your-homepage/_______________________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk moreHave you joined New Year Cheer yet? This ten-day celebration is a completely free giveaway done via email. Sign up here to win products from myself and other generous business owners, as well as the opportunity to get a few services that I offer at no cost to you.New Year Cheer takes place from 1/1/2024 to 1/10/2024 only, so sign up now to qualify for today's prize!Here's the link to copy and paste: https://erinollila.com/new-year-cheer-2023/

EPISODE 103Listen in and learn more here: https://erinollila.com/organizing-and-wireframing-website-pages-before-writing/Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk moreHave you joined New Year Cheer yet? This ten-day celebration is a completely free giveaway done via email. Sign up here to win products from myself and other generous business owners, as well as the opportunity to get a few services that I offer at no cost to you.New Year Cheer takes place from 1/1/2024 to 1/10/2024 only, so sign up now to qualify for today's prize!Here's the link to copy and paste: https://erinollila.com/new-year-cheer-2023/

EPISODE 102.Have you scoped out your competitors yet? Do you even know who your competitors are right now? In this episode, you'll learn how to identify your direct and indirect customers and what to look at when you review their site as you start to make decisions about your own. Listen in and learn more here: https://erinollila.com/website-competitor-research/Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk moreHave you joined New Year Cheer yet? This ten-day celebration is a completely free giveaway done via email. Sign up here to win products from myself and other generous business owners, as well as the opportunity to get a few services that I offer at no cost to you.New Year Cheer takes place from 1/1/2024 to 1/10/2024 only, so sign up now to qualify for today's prize!Here's the link to copy and paste: https://erinollila.com/new-year-cheer-2023/

EPISODE 099. Ready to get started on the website updates? Quick question for you: How many pages should a website have? Don't know the answer to that question? The truth is, the answer depends completely on the business. In this episode of Talk Copy to Me, you'll learn how to determine what website pages you'll need, but more importantly, how those pages factor in to your site structure and site navigation. _______________________________________________________________ Listen to the episode and read the complete show notes here: https://erinollila.com/what-pages-should-a-website-have-site-navigation/ _______________________________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It's time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

EPISODE 097. How do you know when it's time to rewrite the copy on your website? I can't even begin to tell you how many leads and clients come to me seeking that answer. Do they need to fully write all new web copy? Can they do just a light update? I'm going to answer those questions in this episode so you know exactly when it's time to update your website copy. _______________________________________________________________ Listen to the episode and read the complete show notes here: https://erinollila.com/time-for-website-rewrite _______________________________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It's time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

EPISODE 095. Are you having a Black Friday sale for your business? Haven't thought about it yet? If so, you're already behind! On this episode of Talk Copy to Me, fellow copywriter and friend Sara Gillis joins me to talk all things Black Friday copy and strategy planning and preparation. We'll talk about both marketing and mindet to help you figure out what to offer, how to position it, how hands on you'll be during the launch, and what to do if the Black Friday sale is a big hit or a sad flop. _______________________________________________________________ Listen to the episode and read the complete show notes here: https://erinollila.com/black-friday-sales-copy-sara-gillis _______________________________________________________________ Learn more about our guest expert, Sara Gillis As a copywriter at What Sara Said, business coach, and host of the Copywriter on Call podcast, Sara Gillis helps female creative business owners, especially photographers, stand out through words. After teaching writing for nearly a decade, Sara left education to help business owners show up authentically online by crafting website copy that's word-magic for their ideal clients. She shares practical advice to infuse creative businesses with storytelling and heart. Sara coaches her clients to do the work to show up confidently in business and being fearless in pursuing passions and communicating value. Sara serves clients nationwide but calls South Dakota home. She loves her life with her husband, Jordan, their two hockey-obsessed sons, Lionel (11) and Quincy (8), and their two doodles, Nellie and Mookie. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It's time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

EPISODE 094. If you're a podcaster, SEO should be one of your highest priorities. Investing in search engine optimization allows you to attract more leads both in a podcasting platform AND to via the good ol' world wide web. Not sure how to approach on-site and off-site SEO for your podcast? Don't worry. We'll cover that and more in this episode. _______________________________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It's time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

In the last episode, I talked about how podcast guesting has evolved since I began working in the podcasting space. In this episode, I'm talking about another evolution - the evolution of the Go Pitch Yourself podcast. When we launched the show in September 2019, we focused on giving you the tools to pitch yourself (the clue's in the title!) for podcast guesting opportunities. However, during the summer hiatus, I realized that Go Pitch Yourself no longer aligns with our company's direction. And as our focus at the Podwize Group has shifted, the time has come to widen the topics we cover here.  Introducing... "Pitched: Real Stories of Pitching Bold Ideas."  It's all about behind-the-scenes conversations, getting into the details of life and business with fascinating people. We're stepping away from generic business owner interviews and diving deep into specific, juicy topics. All of our past episodes will remain in this feed, but starting October 10th, you'll see new artwork, and be the first to experience our fresh format and focus. We'll continue offering podcast guesting insights through segmented Spotify playlists of past episodes, as well as updates on developments in the podcast guesting space specifically. Stay tuned wherever you're listening right now, and we'll see you next time for the first episode of Pitched! I can't wait for you to hear where we're going next. Topics covered include: How the summer hiatus led me to re-examine what I want to achieve with my business and the podcast The exciting topics we'll be covering in our new show, Pitched: Real Stories of Pitching Bold Ideas What is new and what is staying the same My plans for organizing past and future episodes into playlists How to follow and listen to Pitched   Full show notes and resources: https://thepodwizegroup.com/pitched-pitching-bold-ideas

Episode 093. Have a podcast and find yourself wingin' it more often than planning ahead and being strategic? Thinking about starting a podcast and know you need workflows in place before you begin? If you answered yes to either of those questions, this episode of Talk Copy to Me is perfect for you. Alesia Galati, host of Listeners to Leads and founder of Galati Media joins me to talk about all things podcast workflows: the key phases of all podcast workflows, how to adjust podcasts to work for you (not so you're working for them!), and why every podcast can approach workflows differently. And yes, of course, we explain the many different approaches you can take. Read the show notes and view the full transcript here: COMING ASAP ______________________________________________ Learn more about our guest, Alesia Galati Alesia Galati has been listening to podcasts since 2015 and knows what goes into creating a standout podcast that captures your audience's attention even before they press “play”. Alesia's helped coaches and thought leaders launch and maintain over 50 podcasts and has developed a signature, thorough system to launching and managing podcasts so you don't have to stress about anything falling through the cracks! Alesia lives in sunny North Carolina with her two kiddos and husband. When not helping her clients, Alesia can be found reading over 200 books a year, hiking, and exploring the zoo with her boys. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more Blogging Foundations just got an upgrade! Grab it for only $147 and you'll not only get the course delivered immediately, but you'll also be invited to a live workshop on building a content strategy — at absolutely no additional cost to you! https://erinollila.thrivecart.com/blogging-foundations/ And once you've grabbed that, don't forget to download my free SEO Website Checklist to guide you through always following SEO best practices! https://erinollila.com/seo-website-checklist

Episode 092. Want to grow your audience and your network at the same time? Want to have fun while doing so? Then you need to consider hosting an audio summit. Whether you approach it as a private podcast summit or a public audio summit, the best approach is finding a way to make it sustainable and repeatable for the future. In this episode, Deanna Seymour joins me to talk about all things audio summits: how to use them as a marketing asset, the very many different ways you can set them up, what's worked (and not worked!) for her in the past, and how the relationships you build with your summit guests can be the biggest business benefit of all Read the show notes and view the full transcript here: COMING ASAP ______________________________________________ Learn more about our guest, Deanna Seymour Deanna Seymour is your right hand ma'am when it comes to bold graphic design and lively content creation. She understands the power of creativity, fun, and lettin' your freak flag fly when it comes to growing your business. Through a mix of humor, empathy, and strategy, Deanna helps her clients feel more comfortable in their own skin so they can actually have fun with their content and connect with their perfect-fit clients. When she's not recording a new podcast episode or working with clients, she's probably callin' out sleazy marketing, hangin' with her fam, or sneaking in some crappy reality tv! Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more Blogging Foundations just got an upgrade! Grab it for only $97 before October 1, 2023 and you'll be invited to a live workshop on building a content strategy — at absolutely no additional cost to you! (Plus, the entire course increases in price once September turns to October!) https://erinollila.thrivecart.com/blogging-foundations/ And once you've grabbed that, don't forget to download my free SEO Website Checklist to guide you through always following SEO best practices! https://erinollila.com/seo-website-checklist

Episode 091. Want to grow your audience, nurture your leads, and improve your customer experience? Then you need premium content. And there's one marketing medium that's perfect for business owners: private podcasts. In this episode, Dr. Lindsay Padilla, co-founder of HelloAudio, joins me to talk about all things private podcasts: how to use them as a marketing asset, the very many different ways you can utilize them in your business (and stay to the end for a great tip on how to use them personally!), and why podcasts are perfect learning tools if you want to teach your audience anything. Read the show notes and view the full transcript here: https://erinollila.com/should-i-start-a-podcast-for-my-business/ ______________________________________________ Learn more about our guest, Dr. Lindsay Padilla Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more Blogging Foundations just got an upgrade! Grab it for only $97 before October 1, 2023 and you'll be invited to a live workshop on building a content strategy — at absolutely no additional cost to you! (Plus, the entire course increases in price once September turns to October!) https://erinollila.thrivecart.com/blogging-foundations/ And once you've grabbed that, don't forget to download my free SEO Website Checklist to guide you through always following SEO best practices! https://erinollila.com/seo-website-checklist

Whether or not podcast guests share their interviews is a common topic of conversation in the podcast community, with hosts frequently expressing frustration and seeking solutions. In this episode of "Go Pitch Yourself," I share the reasons some guests may be less likely to share their interviews and offer up strategies hosts can take to better support them in sharing their episodes. In addition to sharing what hosts can do to encourage sharing, I also share several actions that podcast guests can take to help ease the perceived 'pain' of helping promote the host's podcast. Topics covered include: The common practice of podcast hosts using guest interviews as a growth strategy rather than a content strategy The importance of and how to make it easier for guests to share their interviews Why guests not sharing their interviews may be an indicator that you and your guest aren't 'connecting' in a way that maximizes collaboration The impact that exploring unique topics with your guests can have on their willingness to share your podcast with their audience How guests can be proactive in knowing when episodes go live The role that a template can play in repurposing your guest interviews    Full show notes and resources: https://thepodwizegroup.com/guests-sharing-interviews

…or How I Spent My Summer Vacation. For the last five episodes of the podcast, we've been sharing new versions of some of our most-downloaded episodes from the past four years. As we come to the end of our Summer Lovin' series, I am reflecting on what I've learned over the past few months. This summer, I took some time to think about the future direction of the Go Pitch Yourself podcast, so I also share my thoughts around that, alongside some of the trends I've been noticing in the podcasting space. However, if you have a topic around podcast guesting or hosting (or both) that you would like me to cover, reach out to me on LinkedIn @angietrueblood.   Topics covered include: How I tend to overcomplicate things - can you relate?! What I noticed about podcast listening and production over the summer months Should it be the podcast guest's job to grow the host's show? A personal example about the power and value of connections made through guesting on podcasts Hints of some of our upcoming topics, and how you can get involved    Full show notes and resources: https://www.thepodwizegroup.com/summer-recap