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In this episode of BRAVE COMMERCE, Oshiya Savur, Chief Brand and Marketing Officer at Maesa, joins hosts Sarah Hofstetter and Rachel Tipograph for a deep dive into the evolving beauty industry. Oshiya shares Maesa's unique approach as a beauty incubator, shedding light on how they disrupt declining categories by identifying unmet consumer needs and revitalizing them with scalable, beautifully designed brands.Oshiya explains Maesa's dual focus on brand incubation and scaling, detailing their strategy of forging exclusive retail partnerships to drive growth while maintaining brand authenticity. By balancing organic marketing efforts with influencer-led content, Maesa navigates the fine line between mass distribution and direct-to-consumer models. This dynamic approach helps them consistently deliver innovative products to market while fostering deep relationships with retailers and consumers alike.In a personal reflection, Oshiya discusses her professional journey from global corporations like Unilever to leading at Maesa. She emphasizes the importance of hands-on leadership, innovation, and embracing a nimble mindset in a fast-paced industry. Tune in to hear Oshiya's insights on building brand heat, the future of D2C, and her advice for staying brave in a rapidly changing marketplace.Key Takeaways:Disrupting Declining Categories: How Maesa targets overlooked markets to create innovative, scalable brands.Retail Partnerships & Exclusivity: The importance of strong retailer relationships in building successful beauty brands.The Role of Influencer Marketing: How Maesa leverages authentic influencer content to drive brand growth and visibility. Hosted on Acast. See acast.com/privacy for more information.
Héliogabale, devenu empereur à 14 ans grâce à un complot familial mené par sa grand-mère Maesa, impose à Rome le culte du dieu solaire Elagabal, symbolisé par une météorite sacrée ramenée de Syrie. Son règne est marqué par des excentricités, des fêtes somptueuses et une débauche qui choquent la société romaine. Sa conduite extravagante et ses affronts aux traditions religieuses romaines provoquent la colère des élites et des soldats. La rivalité entre sa mère Soaemias et sa tante Mammaea affaiblit son pouvoir, et ses tentatives pour éliminer son cousin Alexianus le rendent encore plus impopulaire. En 222, Héliogabale est assassiné par la garde prétorienne et subit la damnatio memoriae, effaçant son nom de l'histoire. Merci pour votre écoute Retrouvez l'ensemble des épisodes de l'Heure H sur notre plateforme Auvio.be : https://auvio.rtbf.be/emission/22750 Et si vous avez apprécié ce podcast, n'hésitez pas à nous donner des étoiles ou des commentaires, cela nous aide à le faire connaître plus largement.
As TikTok gears up for an uncertain, yet ambitious, few months ahead, one thing is clear – TikTok Shop has become a critical player in the Social Commerce landscape. Still aiming to grow its US business tenfold to $17.5 billion before the year is through, the platform shows no signs of slowing down. From the explosive growth in Live Shopping events (where half of all TikTok users have now purchased something) to its impact on brand discovery and consumer conversion, TikTok continues to reshape online retail and what this means for Fashion & Beauty brands. Making the best before potential bans begin is at the forefront of every marketer's mind, too. So, here's how to do it. Join Paul & Verity LIVE from the Social Commerce Summit: New York 2024, as they talk to Bri Kennedy (Director of Integrated Marketing @ Maesa) and Broghan Smith (Fashion Key Accounts Lead @ TikTok Shop) on the topic. You'll learn all about… Launching Influencer-Founded Brands: Starting out as an influencer-founded brand on TikTok Shop requires strategic considerations. There's order management, warehousing, and stock inventory to consider – especially for brands who don't yet sell D2C. This is how you do it right. Mastering In-App Affiliate Marketing: Affiliates play a significant role in driving sales and engagement on TikTok Shop, with creators driving higher conversion rates than brand channels. Driving interest for in-app discounts, bundles, offers, and events through your affiliates on the platform is key to coming across authentically; while reserving your brand channels for entertainment and education. The Potential of Live Shopping: Live shopping is an exciting and evolving aspect of TikTok Shop – one that continues to offer unique opportunities for product communication and sales in the UK and US. We need only look to Douyin's example for where this has the potential to go. Fashion & Beauty brand builders, here's your TikTok Shop blueprint. Tune into Broghan's previous episode on ‘How To Win On TikTok Shop', recorded at the Social Commerce Summit: London earlier this year. Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Bri & Broghan: Bri's LinkedIn Broghan's LinkedIn
Every brand has superfans; better known as your best Brand Advocates. They come in all sizes of influence – macro, micro, and nano – and often in the shape of your everyday customers. If you're not yet tapping into them to drive Social Commerce, especially in beauty, you risk falling behind the industry curve. Join Paul & Verity LIVE from the Social Commerce Summit: New York 2024, at this dynamic intersection of influencer marketing, commerce, and community. They're joined by marketing experts, Haley Schluter (Head of Consumer Engagement @ LVMH Perfumes & Cosmetics), Hannah Sheahan (Head of Social Content @ ELEMIS), and Bri Kennedy (Director of Integrated Marketing @ Maesa). Together, they dive into the insider strategies and obstacles of maintaining an engaged community; and how to compliment this work with creator & Advocate partnerships that increase reach, revenue, and the depth of meaningful relationships. Tune in to learn the tactics behind… Navigating Brand Community & Advocacy Aesthetics: Influencer-founded brands can significantly enhance brand community building; however, it's not essential for every brand to have an influencer founder. Growth can be catapulted, with or without a popular face behind a brand. The real challenge lies in balancing luxury brand aesthetics with embracing Brand Advocacy, particularly when catering to wider markets and demographics than beauty's heritage brands typically have. Always-On Influencer & Organic Strategies: Organic and paid efforts should work hand-in-hand to build a credible, trustworthy, and – the word of the last years – authentic brand presence. With metrics like EMV (Earned Media Value) helping to measure overall success and win over reluctant CFOs, the earned freedom here allows the necessary resource to experiment with a wider variety of influencers and content styles; uncovering surprising and successful partnerships. Test & Learning with Emerging Trends: Continuing this experimentation is crucial to uncover points of community connection. The social platforms have almost unlimited Social Commerce potential, but TikTok is emerging the most powerful; particularly with TikTok Shop's keen impact on brand sales. Dig into more of the platform's emerging trends across the US and UK, including lower funnel campaign placements and leveraging Live content to reach more consumers. Listen. Learn. Nourish your brand's superfans to supercharge your Social Commerce. Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Haley, Hannah & Bri: Haley's LinkedIn Hannah's LinkedIn Bri's LinkedIn
In this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the "Wh-The-Tech" podcast.Subscribe to the "Wh-The-Tech" podcast: Apple SpotifyFollow Padma on LinkedIn at: https://www.linkedin.com/in/padma-hari/ Follow Oshiya on LinkedIn at: https://www.linkedin.com/in/oshiya-savur/Padma & Oshiya answered these questions:Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Maesa?What's the inspiration for the podcast. Tell us all about it and what our listeners can expect from it?Its an omnichannel world with omnichannel marketing. How do you manage this everyday for the brands you support. What does that word mean to you?What is the role of tech in modern retail and modern brand equity development. AI - buzzword or real?Give us the real real, you are a senior executive up top in a large publicly traded fortune 500 company. This is not your first rodeo. How does it feel to be up top and what challenges exist for women to get here. You have made it up top - what glass ceilings did you have to break?What are your thoughts on brands building Direct-to-Consumer business channels? Is it right for all brands and what would be reasons to consider or not consider this alternative?How have mentors contributed to your career advancement, have have you gone about building these relationships and how do you seek to mentor professionals earlier in their professional journey? How are you taking other women up the career ladder with you?What are some of the industry trends you are watching in terms of how omnichannel consumer engagement will impact your business?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comKavita's podcast: Spotify AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
In this episode, Meagan sits down with Maesa who shares her powerful story of struggling with addiction, her experiences in RPF, and her journey through drug court. She reflects on the importance of finding the root cause of her addiction and how it has impacted her life.Topics Covered:Personal struggles with addictionExperiences in RPFDrug court and the legal systemFinding the root cause of addictionPersonal growth and transformation
Oshiya Savur is the CMO at Maesa, the Bain Capital owned Beauty Accelarator. With a wealth of experience in beauty at the likes of Unilever and Revlon, she joins us to speak about her journey and how she's bringing new, exciting brands to market. Ah! And she's also a podcast host: https://www.wh-the-tech.com/ This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this podcast, you'll hear about: The similarities and differences between leading Marketing for big and small brands How Digital Transformation and AI have impacted Marketing Creativity and Innovation Influencer Marketing How a fast company like Maesa approaches hiring for leadership positions More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Maesa is the daughter or Mike Whitaker, one of the founding members of Building Utah Youth and one of our board members. Her journey is an inspiring one. Come along as we sit down to discuss her life growing up, her family's influence and how BUY has changed her life!
Brooklyn and Bailey McKnight, the 23-year-old identical twins and co-founders of ITK Skin, got their start on YouTube in 2013, where they now have over 7 million subscribers. They also have 9.3 million followers on Instagram and 6.6 million on TikTok. Together, in partnership with the beauty incubator Maesa, the sisters launched ITK in August 2022. The brand started at Walmart, with 15 products priced at $7-$15. But, by the time they launched ITK, the McKnight sisters were already veteran founders, having launched their first business venture, clothing and mascara brand Lash Next Door, when they were just 16. On this week's episode of the Glossy Beauty Podcast, Brooklyn and Bailey McKnight discuss how they got their start on their mom's YouTube channel, why Brooklyn got her esthetician's license, why they think TikTok Shop will level the playing field for brands and what it was like to pitch their brand to Walmart.
Earned: Strategies and Success Stories From the Best in Beauty + Fashion
In Ep. 99 of Earned, we sit down with Oshiya Savur, Chief Brand Officer at No. 1 mass beauty incubator Maesa. To start, we discuss how Maesa began as a private label for fragrances before transforming into the successful incubator behind brands like Kristin Ess, Flower Beauty (Drew Barrymore), and Being Frenshe (Ashley Tisdale). We then switch gears and dive into Oshiya's unexpected career journey, from getting her MBA at India's No. 1 business school to spending nearly a decade at powerhouse conglomerate Unilever, before continuing on to Revlon, Charlotte Tilbury, and now Maesa. Oshiya explains the pros and cons of working at established corporations compared to nimble startups, and emphasizes the importance of having a company-aligned “rallying cry,” as well as failing fast—but learning faster. To close the show, Oshiya reveals how influencer marketing drove hypergrowth at Charlotte Tilbury, before revealing Maesa's future plans to disrupt the beauty industry with creativity and innovation.In this episode, you will learn: How Oshiya strategically incorporated influencer marketing into Charlotte Tilbury's strategy, which helped create viral products and increased "talkability."How Maesa stays ahead of the market by making investments in talent and technology, and redefining innovation to drive continued success.The importance of having a company-aligned “rallying cry,” and failing fast—but learning faster. Resources:MaesaConnect with the Guest(s):Oshiya Savur's LinkedIn - @OshiyaSavurConnect with Conor Begley & CreatorIQ:Conor's LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ
Maesa Cleveringa was nominated as a Beck's Player with Heart for her commitment and passion on and off the field. Her favorite thing about high school sports is being able to play with her friends and making memories. To Maesa, agriculture means we are called to take care of the crops and animals that God blesses us with. Agriculture gives us reason to care more about this earth and take care of it. Maesa is involved in softball, volleyball, basketball, and choir, and helps with summer Bible Camp and the nursery at church. Maesa has not decided what she plans to do after high school yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Maesa Whitaker follows in some very big footsteps. Her dad, Mike Whitaker not only took on the family construction business and built it into the empire it is today, but also sits on the BUY board alongside his daughter. She is an integral part of this charity and of the day-to-day at Whitaker Construction. Sit down with us to hear about her journey up to now and what's ahead.
Nicolaes Maes (1634-1693) uczył się malarstwa w amsterdamskiej pracowni Rembrandta. Jednak w swojej samodzielnej karierze malarskiej szybko odszedł od stylistyki swojego mistrza i wypracował własną receptę na sukces. Jego majątek po śmierci obejmował znaczną kwotę w gotówce oraz trzy domy w Amsterdamie i dwa w Dordrechcie. Opowiadam o przebiegu kariery artystycznej Maesa, o jego ulubionych tematach i o tym dlaczego niektórzy badacze myśleli, że było dwóch malarzy o tym nazwisku. A przede wszystkim opowiadam o tym czemu ważne jest dla mnie Wasze wsparcie jako Patronek i Patronów oraz jak wszyscy na nim zyskujemy :) Jeśli macie ochotę dołączyć do grona wspierających mnie słuchaczek i słuchaczy, na przykład kwotą mniejszą niż cena za średnią kawę, to zajrzyjcie na https://patronite.pl/otulina_o_sztuce Dziękuję, że jesteście i słuchacie! ... Nagrań możecie posłuchać na: Spotify: https://spoti.fi/3bS7qEa Anchor: https://anchor.fm/otulina-otulina Apple Podcasts: https://apple.co/3lgoqoS You Tube: https://www.youtube.com/@otulinaosztuce Możecie znaleźć moje wpisy na profilu na Facebooku: https://www.facebook.com/otulinablogpl lub na Instagramie: https://www.instagram.com/otulina_o_sztuce Oraz na stronie www.otulinaosztuce.pl
ENTREVISTA: Matheus Neres da Rocha, secretário de Parcerias Estratégicas. Assunto: resultado da consulta pública online da Maesa.
MAIS VOZES A ocupação da Maesa, em Caxias do Sul, será tema de grandes debates nesta semana. Estão marcadas duas reuniões entre associações, entidades e órgãos públicos para apresentar ideias e levar este projeto adiante, após mais de oito anos desde que o espaço foi doado à prefeitura do município. Hoje, a União das Associações de Bairros (UAB) e a Associação Amigos da Maesa (AMaesa) irão se reunir para reforçar a posição frente à proposta de concessão da prefeitura, que será apresentada às entidades e aos vereadores de Caxias no dia seguinte, quinta-feira (23). Após esses encontros, a prefeitura deve abrir o período de consulta pública sobre o projeto durante 60 dias, e marcar duas audiências públicas para tratar do assunto com a comunidade. E por isso vamos ouvir a posição dos envolvidos.
Mengguyur kobar kenangan dengan bergelas-gelas bir. Atau justru itu upaya menjaga nyalanya agar tetap ada? Bara asmara masa SMA memang luar biasa. Walau tak jarang redup karena satu dan lain hal, namun mampu segel kesan mendalam. (Kredit Foto: Jr Korpa, Unsplash) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Hosts Jessica Quick and Denise Dente of Buzz Beaute sit down with Maesa CEO, Gianni Pieraccioni, to discuss his nearly four decades of experience in the CPG and beauty industries. Gianni also talks about the dramatic changes to the market, and the skillset needed to be an effective executive in the beauty industry. Instagram: https://www.instagram.com/beautybizshow/ See omnystudio.com/listener for privacy information.
Sebenarnya saya tidak menyukai penulis satu ini karena karya-karyanya terlalu vulgar dan dangkal (mohon maaf, ini memang subjektif). Tulisannya kebanyakan seputar selangkangan. Orang menyebut karya seperti miliknya adalah sastra wangi, yang menurut sebagian sastrawan bahkan bukanlah sastra. Tapi tentu tidak semua tulisannya begitu, ada pula yang bisa saya apresiasi contohnya yang satu ini. Berkisah tentang seorang perempuan naif (kalau tidak bodoh) yang mengharap cinta dan status dari kekasihnya. Ia pun menunggu dan menunggu.
What do Drew Barrymore, Mindy McKnight, Taraji P. Henson, and Priyanka Chopra Jonas all have in common, besides being famous, talented, and beautiful? They are building successful brands with beauty brand incubator Maesa. They also all work with Rich Simpson Senior Vice President, Customer Development, North America & International at Maesa. Rich is charged with building a repeatable, scalable, sustainable process to grow Maesa's brands in a digital-first omnichannel world. It's challenging, innovative, fun work, and Rich brings the discipline of his big brand experience with General Mills and JnJ and merges that with the agility and creativity demanded by brands built on personal connections and storytelling.
What do Drew Barrymore, Kristen Ess, Mindy McKnight, Taraji P. Henson, and Priyanka Chopra Jonas all have in common, besides being famous, talented, and beautiful? They are building successful brands with beauty brand incubator Maesa. They also all work with Rich Simpson Senior Vice President, Customer Development, North America & International at Maesa. Rich is charged with building a repeatable, scalable, sustainable process to grow Maesa's brands in a digital-first omnichannel world. It's challenging, innovative, fun work, and Rich brings the discipline of his big brand experience with General Mills and JnJ and merges that with the agility and creativity demanded by brands built on personal connections and storytelling.
A behind-the-scenes trend has emerged in beauty and wellness: brand incubators.These turnkey operations are uniquely equipped with the infrastructure and know how to fast track made-for-retail lines often done in collaboration with an influencer or entrepreneurial celebrity. For big box retailers, their beauty aisles have been reinvigorated with brands that are not only relevant but exclusive. Kelly talks with Scott Oshry, Chief Marketing Officer at Maesa, about how his team are pioneers of the incubator model, and how this business model is one that is far more complicated than it appears. See omnystudio.com/listener for privacy information.
Pembacaan cerpen Gerhana Mata karya Djenar Maesa Ayu yang menceritakan tentang seorang perempuan yang dibutakan oleh cintanya pada laki-laki beristri dan berharap sang kekasih juga akan mengalami gerhana mata sama sepertinya. #uny #universitasnegeriyogyakarta #podcastsiniar #cartesion
Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.
Great conversation with Natalie Heim, where she is the VP of People at Domio. Prior to Domio, Natalie led Human Resources at Maesa. She has over a decade of experience in recruiting and human resource management in both startups, large corporations and recruiting agencies. She has worked in this capacity at JP Morgan, Google, NewsCred, WorkMarket, Morgan Stanley, Liberty Mutual, and Robert Half. Natalie earned her MBA and B.S at Mount Saint Mary College and her HR certification from Cornell University. We talk about: Growing your toolkit as you progress in your career Building 30, 60, 90 day plans when you first start What to do when things don’t go right To get in touch with Natalie, connect with her: LinkedIn: https://www.linkedin.com/in/nataliepheim/
Asian American entrepreneur Maesa Koeber is the founder of a unique cosmetics line Gorjue and expo of all things cute The Cutie Con. This business pioneer graduated from Arizona State University with a doctorate degree in nursing and worked in the field of oncology for over 13 years. She cared for and treated many patients with cancer, lead clinical trials at Memorial Sloan Kettering Cancer Center, and published two papers as first and third author. She eventually transformed her love for art, beauty, and fashion into her businesses and utilized her learned humility, leadership, research, and business knowledge as leverage to strategically build growth within her companies. Although her educational background is unassociated with her current entrepreneurial journey, she remains living proof that unconventional methods to success are possible. 1297: Makeup Inspired by Food and Travel with Maesa Koeber Founder and Owner of Gorge International Inc Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-78B
Host: ANDRAS JONES Musical Guest: MIRANDA LEE RICHARDS w/ SAMANTHA SMITH & AMY RAASCH Featuring: MAESA PULLMAN R8B Theme Song performed by: MIRANDA LEE RICHARDS w/ SAMANTHA SMITH & AMY RAASCH "Whoa Honey" by MAESA PULLMAN Engineered by Travis Clark at Starburns Industries in Burbank, CA Mixed by Tony Householder Digital Media: Carlo Velasquez Produced and Edited by Andras Jones LINKS: RADIO8BLOG - http://www.radio8ball.com/2018/08/16/maesa-pullman-miranda-lee-richards/ MIRANDA LEE RICHARDS - http://www.mirandaleerichards.com/ MAESA PULLMAN - http://www.maesamusic.com/ RADIO8BALL APP - http://www.radio8ball.com/the-r8b-app/ RADIO8BALL PATREON - https://www.patreon.com/radio8ball RADIO8BALL FACEBOOK - https://www.facebook.com/radio8ball/ RADIO8BALL TWITTER - @radio8ball RADIO8BALL INSTAGRAM - @radio8ball_ Support the show. Support the show: https://www.patreon.com/radio8ball See omnystudio.com/listener for privacy information.
UCSfm - Café com Notícias 24/03/2017 - Tum Tum Instrumental (Ocupa Maesa)
Meet an amazing team of prayer warriors who will soon be celebrating their best answer to prayer yet.
You're gonna dig this chick. This is Maesa, Front of House
Host Robin Milling introduces singer/songwriter Maesa Pullman. Maesa started playing piano and writing songs when she was seven. She grew up in an artistic family whose roots go back to her grandfather who also played piano and sang. Her dad is an actor who's family sang folk songs, her mom is a dancer, and her brothers both play music. In fact her brother Louis plays drums with Maesa's band so when things get going in the Pullman household, she describes it as a 'soul jive.' On occasion her older brother Jack who plays banjo joins the family band, which Maesa cleverly christened, The Pull. On her own Maesa's music is haunting with reflective lyrics; a poetic combination of folk, rock and soul steeped in Americana roots. When listening to some of her songs you can just imagine a horse and rider drifting on the plains. She's an old soul singing about the mysteries of life but her youthfulness shines through some of the darker themes. Maesa performs her songs The Fall, Bells co-written with her cousin Rosa, and Nobody Can Tell joined by Jason Hiller on bass. The Fall has a music video in the works so stay tuned. You can get Maesa's music @ www.maesa.bandcamp.com For more information visit: www.maesamusic.comwww.facebook.com/maesa.rae
Shy, Ben, Aaron. Mark and Maesa go adventuring in a Londis mine.
Shy, Ben, Aaron and Maesa play Burning Wheel.