Podcasts about optimized geek

Stephan Spencer is an internationally recognized SEO expert, consultant, and bestselling author. He is the co-author of The Art of SEO (now in its third edition), author of Google Power Search, and co-author of Social eCommerce. Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to Covario. He is the host of two popular podcast shows, The Optimized Geek and Marketing Speak.

 Have the potential to be an industry leader by starting to work on your online reputation Achieve business breakthrough and become a thought leader in your industry. Get help improving the SEO of your website and be guided where to start Resources/Links:   www.marketingspeak.com/invisible   5-Day SEO Maximizer Challenge Summary Stephan Spencer is a 3-time author, avid blogger, international speaker, and consultant on all things SEO. He founded his own SEO agency, Netconcepts, and even created a unique pay-for-performance SEO technology. He's also the host of two weekly podcasts, Marketing Speak and Optimized Geek. In this episode of Marketing the Invisible, Shares shares the misconceptions about SEO that could cause you to lose everything. Check out these episode highlights: 00:29 – Stephan’s professional background as an SEO Expert 01:48 – His ideal clients: mid to large sized businesses who wants to improve their rankings in Google 02:32 – common mistakes that his ideal clients are likely to make when trying to fix their ranking problems 02:37 – The symptoms his clients experience when trying to solve their SEO problems 06:35 – Stephan’s Valuable Free Action (VFA): Figure out what words people are searching for. 07:47 – Stephan’s Valuable Free Resource (VFR): https://www.marketingspeak.com/invisible/ 07:57 – How do you avoid getting snookered if you don't know SEO that well and you've got to hire an SEO expert. You can hire me but you probably you're going to hire somebody else. And for that go to my valuable free resource and you'll get the SEO hiring blueprint and the SEO BS detector which has trick questions and it's so that you can slip those into the interview and you have the answers there. And you'll find out who the posers are. Tweetable Takeaways from this Episode: “You don't realize there are tools out there that will help you to compare yourself with competitors in terms of number of organic keywords that you're ranking for and estimated traffic volumes coming from Google for you versus competitors…Click To Tweet “It's like trying to diagnose a disease without even being able to articulate the symptoms.” - sspencerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland:Hello everyone. A very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland I'm joined today by Stephan Spencer. Stephan, where are you hanging out man? Stephan Spencer: Santa Monica, California. Tom Poland:Santa Monica. They've got a boulevard there, right? Stephan Spencer: Hell yeah. Tom Poland:I've seen a song somewhere. Stephan Spencer: And a promenade and pier it's a beautiful place to live. Tom Poland:Fantastic. Well, I'm just delighted you joined us. For those of you who don't know Stephan, he's a bit of a legend really. He's generated millions and millions and millions of dollars of revenue and it's not in his bio. But I wanted to tell you that because I want you to understand that it's a bit of a privilege to hear from him. So well, I mean it's it's well deserved. So the bio which is understated, very modest three times author, avid blogger, international speaker, and consultant on all things S E O . He founded his own SEO agency NetConcepts in terms of marketing. I'm just a lot of this because he created a very unique world first pay per performance SEO technology which meant that you paid for results. As opposed to handing over a fat fee every month to an agency and hope to hell I get it right. So from a marketing point of view, that's just brilliant because it just removes the obstacle for people buying. But I'll get off my little marketing hobbyhorse now and get back to Stephan I promise. He's also the host of the two weekly podcast Marketi...

Hey folks, this is Phil Adair and your listening to my Online Marketing Strategies Show.The right Strategy And Advice For Building Your Online Business. Welcome back to thepodcast. Let’s do this!  On today's show, I’m really excited about our guest. Stephan Spencer. Stephan is an international speaker, entrepreneur, and consultant on all things SEO.He is an internationally recognised SEO expert, internet entrepreneur, consultant, and professional speaker. He has keynoted and spoken at hundreds of conferences including American Marketing Association (AMA), Shop.org, Internet Retailer, IRCE, and PubCon. He contributes to a number of marketing journals and blogs, including Search Engine Land, CNET, and more. He currently hosts the Marketing Speak and The Optimized Geek podcasts, both of which have appeared in the iTunes New and Noteworthy. I think you’re going to get a lot out of it. So here it is, My chat with Stephan Spencer.  As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though?  p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts. As promised, this page is where you’ll find the gifts Stephan and I mentioned in the interview.  https://www.marketingspeak.com/phil/   Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series. Get Instant Access Here >>   7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition    How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE Download The eBook Now:   Download here >> Phil Adair Hot Clicks Pay-Per-Click Online Marketing Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: hotclicks.com.au I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Google+  Facebook YouTube Pinterest Instagram

It was back in the mid ‘90s where I had first heard of the marketing legend, Jay Abraham. I never would have imagined for my life that I would eventually count Jay as a friend and yet here we are. I’m so grateful that he has joined me on this episode of The Optimized Geek. He’s been on Marketing Speak twice. Once where I interviewed him and once where he interviewed me about SEO. Those are definitely great episodes you should definitely check out. Jay is known as the $21.7 billion man because that’s how much he has generated for his clients. He is the quintessential marketing guru and a prolific author. He has authored a dozen books including Getting Everything You Can Out of All You’ve Got, The Sticking Point SolutionandRecession Proofing Your Business, which had a $1,000 price tag when it first came out. It sold out the printing in two weeks. It was, at the time, one of the most expensive books available. Jay also counsels business gurus like Tony Robbins and Daymond John, the Shark from Shark Tank. Here’s episode number 163 with Jay Abraham.

Jason Hartman talks with Stephan Spencer, founder of Netconcepts and host of Marketing Speak and The Optimized Geek podcasts and author of The Art of SEO: Mastering Search Engine Optimization, about how to get to the top of the Google rankings. Stephan discusses how to get quality links in today's online world, how to avoid getting banned by Google (and other search engines), and the main pillars of the SEO community. Key Takeaways: [2:12] Paying a random company who contacts you in a spam sort of way can end up making you worse off than you were before [4:41] You have to be topically relative and authoritative to rank in Google [6:21] Links are not created evenly [9:35] The 3 SEO Pillars: Content, Architecture & Links [12:14] How to find the right company to help you with your SEO [16:12] How to make remarkable content [20:47] Some tools to identify good keywords, Website: www.StephanSpencer.com/Jason www.MarketingSpeak.com www.OptimizedGeek.com www.Moz.com/Explorer www.SEMRush.com www.SearchMetrics.com www.AHrefs.com www.Majestic.com www.LinkResearchTools.com

My guest, Charlie Morley, is the bestselling author of three books, including Dreaming Through Darkness. Charlie is a sought-after teacher on lucid dreaming and shadow work who has run retreats and workshops across two decades and over 20 countries. Today, we’ll take a deep dive into lucid dreaming, exploring what it is and how you can harness its incredible power to improve your life. Find Out More About Charlie Here: Charlie MorleyCharlie Morley on FacebookCharlie Morley on YouTube@charliemorley1 on TwitterCharlie Morley on Instagram In This Episode: [01:40] - Charlie defines lucid dreaming for listeners who may not be familiar with the term. He also talks about the strength of nightmares. [04:16] - We hear about Charlie’s new book, Dreaming Through Darkness, and why acceptance doesn’t mean endorsement. [07:09] - If you’re trying to integrate the shadow into the rest of you, what is a shadow attack? [10:41] - The first step toward lucid dreaming is writing down your dreams, Charlie explains, and dream interpretation is a different thing. [15:26] - Charlie doesn’t think that lucid dreaming is “better” than any of the other ways of getting in touch with the unconscious mind, but it goes to the deepest state of being unconscious. [17:53] - We hear more about Charlie’s experience with tantric meditation. [19:56] - What happens if you fall off the figurative “north face” as you try to take the fast track up the meditation mountain? [24:31] - Has Charlie tried ayahuasca? He answers, and then he and Stephan talk about how and when to use ayahuasca. [29:41] - Charlie talks about Sam Harris, who has interesting views on psychedelics. [34:56] - We go back to neuroscience, with Charlie discussing the neuroscientific aspects of lucid dreaming. [38:31] - Stephan talks about his experience during the 40 Years of Zen week, and relates it to lucid dreaming. [41:44] - How would Charlie recommend accessing more bliss through a lucid dream? [43:34] - Charlie addresses the myth that you’ll die in real life if you die within a dream. [45:52] - We hear about how to learn lucid dreaming, as well as what some of Charlie’s most common lucidity triggers are. [51:00] - Charlie talks about Dr. Clare Johnson, who used lucid dreaming as part of her writing process. [52:53] - Charlie digs deeper into the topic of ecstatic dance and other movement meditations. [58:08] - We hear a quick snapshot of Charlie’s newest book, Dreaming Through Darkness. [59:25] - How can listeners get in touch with Charlie or learn more about him? Links and Resources: Charlie Morley Charlie Morley on Facebook Charlie Morley on YouTube @charliemorley1 on Twitter Charlie Morley on Instagram Dreaming Through Darkness by Charlie Morley Vanilla Sky Inception The Art of Fear by Kristen Ulmer Kristen Ulmer on the Optimized Geek The Red Book by Carl Jung Bill Donius on the Optimized Geek 40 Years of Zen Dave Asprey Chris Keane on the Optimized Geek Sam Harris Douglas Bentley on the Optimized Geek Open Your Eyes (Abre los ojos) Dr. Clare Johnson Deutsche Bank Tony Robbins 5Rhythms School of Movement Medicine Sanjay Sabnani on the Optimized Geek

Mitch Prinstein joins me in this episode to explore why it’s so important to be likable instead of high status. Mitch is the author of Popular: Finding Happiness and Success in a World That Cares Too Much About the Wrong Kinds of Relationships. He’s also board-certified in clinical child and adolescent psychology. Mitch shares his thoughts on how we can increase our likability, online romantic relationships, time spent on social media, and much much more! Find Out More About Mitch Here: Mitch PrinsteinMitch Prinstein at the University of North Carolina at Chapel Hill@mitchprinstein on TwitterMitch Prinstein on WikipediaMitch Prinstein on LinkedInMitch Prinstein on Facebook In This Episode: [01:29] - Mitch talks about his book, and what inspired him to write it. [03:45] - We hear more about the distinguishment between likeability versus status, and where that leads. [06:15] - How do we take specific practical application of this likeability factor of popularity and improve our likeability and influence in our social spheres, and make a bigger impact? [08:39] - Mitch discusses how we can assess whether we’re going down the wrong track, and points out the importance of looking at our relationships to assess our likeability. [12:26] - We go through a few different use cases where likeability trumps status in terms of impact for the person and the community. [16:17] - Stephan talks about an epiphany he had related to his kids. Mitch then responds and elaborates on Stephan’s point. [19:03] - We hear about a powerful framework that Stephan learned from Pia Mellody. [23:25] - Isn’t it important to see that we live in a friendly universe, instead of one that’s cold and dark and desolate? [28:16] - Mitch shares his thoughts about what age he would want his child to start using social media and a smartphone. [31:10] - Stephan points out that whether we like it or not, kids will have access to porn and disturbing images. [34:14] - Mitch explains one of the reasons why he’s been talking to many kids around the country. [37:47] - What does a dysfunctional marital relationship look like for someone who spent way too much time on social media and digital device? [39:47] - Mitch explores one of the limitations of our electronic and media-related communications. [42:47] - One of the problems with the way that popularity is being cultivated today through social media is that it’s about being popular with a group of people you have no intention of ever meeting. [45:24] - Mitch shares his thoughts on online romantic or sexual relationships where there’s no intention of meeting in person. [46:44] - What should we be doing to increase our likeability? [49:00] - We learn about some empathy-building exercises that we can do. [54:51] - Stephan shares some similar approaches to what Mitch has been describing. [57:42] - What next steps would Mitch recommend for listeners? Links and Resources: Mitch Prinstein Mitch Prinstein at the University of North Carolina at Chapel Hill @mitchprinstein on Twitter Mitch Prinstein on Wikipedia Mitch Prinstein on LinkedIn Mitch Prinstein on Facebook Joseph Allen at the University of Virginia Tony Robbins Dr. John Demartini on the Optimized Geek Pew Research Center CaptainSparklez PewDiePie Amy Africa Harville Hendrix and Helen LaKelly Hunt on the Optimized Geek Cognitive Behavioral Therapy (CBT) Byron Katie on the Optimized Geek

Trivinia Barber is the founder of Priority VA, a boutique virtual assistant agency that matches elite-level entrepreneurs with highly skilled assistants. Our conversation is a fresh take on the world of virtual assistants, and we discuss the value that having the right team can make across various aspects of your business. You’ll learn how to effectively work with VAs, ensure they won’t leave you for a different employer, and become a grandmaster at delegation. Find Out More About Trivinia Here: Priority VATrivinia Barber on LinkedIn@Trivinia on TwitterTrivinia Barber on Facebook In This Episode: [02:06] - Trivinia talks us through the journey that brought her to where she is today, as the CEO of Priority VA. [04:32] - One of the things that Trivinia often tells people is that they can outsource outcomes instead of tasks. [08:13] - Trivinia shares her thoughts on how to communicate more effectively with your team. [10:07] - What does Trivinia delegate, and what does she choose to keep for herself? [13:42] - Trivinia talks about some of the things that her assistant Kim does for her, and talks about some of the traits of a good assistant. [15:43] - Compensation is made up of more than just a paycheck, Trivinia points out. [18:33] - Does Trivinia give her assistant, Kim, a financial stake in the business? [20:36] - We hear whether Trivinia’s team has a structure for the content they should create, or whether they have complete freedom as long as it fits her message and her voice. [24:09] - Stephan talks about the evolution of creating a structure or content calendar. [26:28] - Trivinia asks Stephan a question: does it make him nervous not to know what his blog posts are about? [29:09] - Once she has a content calendar, how does Trivinia take this to the next level and create videos? [32:17] - For a long time, Amy Porterfield wouldn’t let go of Trivinia as her VA. Trivinia talks about how she handled this situation. [36:48] - Trivinia talks about how she creates checklists and standard operating procedures within her organization for all the VAs working with other clients. [40:33] - We hear more about the roles of different people in creating and executing a checklist. [42:01] - Stephan talks more about the process of getting stuff out of one’s head and into external structures. [47:28] - Has Trivinia tried non-dominant-hand writing to access additional creativity? [52:51] - Trivinia talks about whether the videos she creates for her team are also visible to clients, or only used internally. [53:55] - Stephan talks to Trivinia about one more area of focus: email. [60:17] - How could an interested listener take the next steps to work with Trivinia’s team? Links and Resources: Priority VA Trivinia Barber on LinkedIn @Trivinia on Twitter Trivinia Barber on Facebook Nick Sonnenberg on the Optimized Geek Ari Meisel on the Optimized Geek Chris Rugh on the Optimized Geek Carolyn Ketchum on the Optimized Geek 90 Day Year Event David Allen on the Optimized Geek Aaron Ross on the Optimized Geek The 5 Love Languages The 5 Languages of Appreciation in the Workplace by Gary Chapman The 5 Love Languages of Children by Gary Chapman The 5 Love Languages of Teenagers by Gary Chapman TripIt HumanCharger Blinkist Intercom Later app Kolbe Test Sally Hogshead on the Optimized Geek Tucker Max on Marketing Speak I Hope They Serve Beer in Hell by Tucker Max Thinkific Amy Porterfield Loom Process Street Dan Martell Michael Hyatt Taki Moore on Marketing Speak Matt Church Notability Bill Donius on the Optimized Geek Pocket Inbox When Ready

My amazing husband, Stephan Spencer, invited me to interview him on his podcast The Optimized Geek for its special 100th episode. We had an incredible conversation in which he shared his wisdom and all the lessons, tips, tricks, tools, and insights he’s learned from the world-class guests on his podcast. In addition to being my wonderful husband and the love of my life, Stephan is a three-time author and a true genius. He’s also an all-around amazing person! The conversation was so interesting and value-packed that I decided to bring it to you here on Stellar Life! Connect With Stephan: Stephan Spencer @sspencer on Twitter Stephan Spencer on LinkedIn The Optimized Geek Marketing Speak The Mission Log: [02:23] - When Stephan looks back to his first episode of the Optimized Geek almost two years ago, what was he thinking in creating that podcast? [04:43] - We learn about Stephan’s purpose on earth, which is to make a difference for millions of people, and his ideal legacy. [05:42] - Stephan talks about the biggest changes in his life since starting the show, one of which is beginning to study the Kabbalah. [07:15] - In the years that they’ve been together, Orion has seen Stephan evolve a lot. We hear about some of the episodes that have helped Stephan along this path. [09:05] - We hear some of Stephan’s praise for Orion’s podcast, Stellar Life. [09:59] - Stephan shares his thoughts on how spirituality and sexuality are related [11:12] - What is Stephan’s definition of spirituality? He and Orion discuss the topic, then move onto talking about sexual blueprints. [13:13] - Stephan thinks that Gary Chapman’s concept of five love languages is a good analogy for sexual blueprints. We learn how these languages function within his relationship with Orion. [15:52] - What are some of the most interesting ideas that Stephan has gotten from relationship experts on his show, and which ideas is he implementing in his own life? [19:29] - Orion talks about a simple way of drawing more goodness into your life and relationship by focusing on the good. [20:10] - We hear more about what Stephan has learned about relationships from the conversations he has had on the Optimized Geek. [23:58] - What has Stephan learned from the fitness experts on his show? In his answer, we learn that Stephan is already seeing results from going back to the gym. [26:26] - Stephan explains what biohacking is and how it can make a difference. Orion then recommends Dave Asprey. [28:22] - Why do we need stem cell injections, and why do we need to bank our stem cells to use in the future? [31:49] - Let’s talk about brain hacking! We start off by talking about mindset and conditioning your mind for success. [36:08] - How does Stephan prioritize and manage his time? [40:46] - Orion moves on to talking about delegating, which is an important aspect of time management and getting things done. [43:38] - Stephan describes some of the most successful people in the world’s most powerful traits. [46:00] - How can you detect if someone is lying? [48:51] - After Stephan has shared a story about overcoming two of his fears, Orion takes a deeper dive into the subject. [51:51] - Orion explains that she and Stephan are seminar junkies, which is why they know so much about the topics they’ve been discussing in this conversation. [54:24] - Stephan shares his three top tips for optimizing your inner geek: 1. Establish new habits (like morning rituals or affirmations) that will set you up for success. 2. Really question your thoughts, because your thoughts often aren’t true, and suffering is optional. 3. Because knowledge is power, always learn, optimize, and uplevel in every aspect of your life. (One way to do this is by listening to every episode of the Optimized Geek!) Links and Resources: Stephan Spencer @sspencer on Twitter Stephan Spencer on LinkedIn The Optimized Geek Marketing Speak Kevin Kelly Byron Katie on the Optimized Geek Kabbalah Yehuda Ashkenazi on the Optimized Geek Karen Hoyos on the Optimized Geek Karen Hoyos on Stellar Life Stellar Life Jaiya on the Optimized Geek Jaiya on Stellar Life Oneness University Gary Chapman Love languages John Gray on the Optimized Geek Alison Armstrong on the Optimized Geek Harville Hendrix on the Optimized Geek Getting the Love You Want Imago therapy Chris Gatchis on the Optimized Geek Anita Chaperon on the Optimized Geek Michael Morelli on the Optimized Geek Mark Sisson on the Optimized Geek Dave Asprey on the Optimized Geek Dave Asprey on Stellar Life The Bulletproof Diet Head Strong Dr. Harry Edelson on the Optimized Geek Hal Elrod on the Optimized Geek Raul Villacis on the Optimized Geek Ephraim Olschewski on the Optimized Geek David Allen on the Optimized Geek GTD methodology Things 3 app Tim Ferriss on the Optimized Geek Carolyn Ketchum on the Optimized Geek James Schramko on the Optimized Geek Brent Charleton on the Optimized Geek NLP Hypnosis Mike Mandel on the Optimized Geek Ken Dubner on the Optimized Geek Bart Baggett on the Optimized Geek Fred Gallo on the Optimized Geek Phil Town on the Optimized Geek    

This is such a special episode that I have two guests instead of just one! Dr. Eric Pearl is a pioneer in the field of energy healing, and the author of The Reconnection: Heal Others, Heal Yourself. The book has become an international bestseller and is now available in 40 languages. Jillian Fleer is Dr. Pearl’s co-instructor for their various programs. Together, they’ll explain how reconnective healing works, why it doesn’t require training or rules, and how much it’s backed by science. Find Out More About Eric and Jillian Here: The Reconnection Dr. Eric Pearl - The Reconnection on Facebook The Reconnection on Instagram @TheReconnection on Twitter About Dr. Eric Pearl About Jillian Fleer Jillian Kalish Fleer on Facebook In This Episode: [02:00] - What is reconnective healing all about, and how does it work? [03:58] - Eric explains what it looks like when someone is getting healed through reconnective healing. [05:38] - Jillian steps in to explain reconnective healing from her perspective, and how the reconnective healing frequencies are distinguishable from what we call “energy” as we know it.” [07:58] - We hear in more depth about the differences between reconnective healing and energy that Jillian just mentioned. [11:41] - What would Eric tell someone who’s skeptical about this kind of healing and is closed off to the possibility? [13:21] - Stephan responds to Eric’s answer about how to reach someone who is skeptical, sharing his own perspective on the topic. [14:10] - Jillian explains why they don’t need to worry about “smiley faces or frowny faces,” as Stephan has just put it. [16:37] - The divine is not a belief, but an experience, Stephan explains. [18:33] - Jillian loves the way Stephan has just explained receiving reconnective healing. [20:12] - With reconnective healing, people get very involved in “how do I do it?”, Eric points out. But there are no how-tos, no steps, no procedures, and no techniques. [22:26] - Eric compares and contrasts other kinds of healing with reconnective healing, explaining where it fits in the spectrum. [25:16] - A lot of it has to do with not directing it, Jillian says, then clarifies what she means by this. [26:44] - If there’s no technique, how does one know they’re going to a good practitioner who can actually deliver results? [30:57] - Some of us may take on our health challenges for the learning and evolution of those close to us, Eric explains. Jillian then points out that there’s a system of oneness that “just is” in reconnective healing. [34:30] - Jillian mentions their course, Reconnective Healing Online Essentials. She and Stephan then take a moment to rave about Thinkific. [35:41] - Eric talks about the book Science Confirms Reconnective Healing by Dr. Konstantin Korotkov. He then talks about the scientific support for reconnective healing. [37:06] - Stephan interrupts for a moment to recommend listening to the episode with Jacob Liberman if you’re interested in light. [38:31] - We hear about how Stephan got a better experience of his own theta brain waves. [40:30] - Eric shares his take on different types of brain waves, and what they mean for healing. [44:29] - Eric lists some of the places and dates where he and Jillian will be teaching throughout this year. [45:17] - We hear more about some of the benefits of taking the online program that Eric and Jillian have previously mentioned. [47:44] - Stephan shares a story of blessing someone who he hadn’t thought about or been in contact with for years. [49:22] - Jillian takes a moment to talk about Eric’s book. [52:26] - We’re perfect the way we are, Jillian says. She then shares a story about the tie between reconnective healing and believing that you are enough. [55:05] - With reconnective healing, once you learn to facilitate it, you find that your most recent healings are always the most exciting ones. [56:57] - Jillian discusses the definition of “healing.” Eric then offers the example of a hypothetical child or adult with cerebral palsy. [62:23] - Where can listeners take the next step to learn more or work with Eric and Jillian? Links and Resources: The Reconnection Dr. Eric Pearl - The Reconnection on Facebook The Reconnection on Instagram @TheReconnection on Twitter About Dr. Eric Pearl About Jillian Fleer Jillian Kalish Fleer on Facebook Conscious Life Expo Donny Epstein’s Transformational Gate Robert Allen on the Optimized Geek Adam Siddiq on the Optimized Geek Dr. Harry Adelson on the Optimized Geek Reconnective Healing Online Essentials Thinkific Jacob Liberman on the Optimized Geek 40 Years of Zen Chris Keane on the Optimized Geek Dr. Joe Dispenza Oneness University Marianne Williamson  

In this transformational conversation with Kristen Ulmer, you’ll learn how to dance with your fears. You’ll learn how to talk to your feelings of fear in a way that honors yourself instead of rejecting part of yourself. Kristen is a true expert on fear. She was recognized as the best female big mountain extreme skier in the world for twelve years and was voted the most fearless woman athlete in North America. As you’ll learn, though, she isn’t fearless. Instead, she knows how to appreciate fear in a healthy, productive way. Find Out More About Kristen Here: Kristenulmer.comKristen Ulmer on FacebookKristen Ulmer on Instagram In This Episode: [02:17] - What was Kristen’s impetus to write about fear? She answers, then addresses how she balances fear and flow. [06:18] - Kristen addresses the question of what unraveled for her after ten years of ignoring fear. [10:33] - “Whatever you won’t look at is the key to freedom,” Kristen explains as she discusses what she did after having her revelation about fear. [11:54] - What’s the process for repairing your relationship with fear? In her answer, she lists four distinctly different ways that people deal with fear. [16:14] - Kristen discusses what she would say to someone who argues that lots of what we fear will never come to pass, so fear is a waste of energy. [18:53] - We hear more about the significance of Kristen’s analogy of fear being locked away in the basement. [21:15] - Whatever fear feels, you feel, Kristen points out. Whatever you feel toward fear, you also feel toward yourself. [24:14] - Kristen gives an example of how she tries to talk to fear now, instead of telling it that she hates it and wants it gone. [25:58] - Stephan takes a moment to share his experience with tapping and how it allowed him to do things that he had previously felt too much fear about. [28:00] - Tapping is great and successful for getting you through a difficult moment, Kristen explains. She then offers a healthier alternative that doesn’t suppress fear or push it off to deal with later. [33:28] - Stephan shares his reactions to the tool or strategy that Kristen has just suggested, comparing it to the concept of letting the tiger devour you. [35:44] - Our language is important in how we look at fear, Kristen explains. [38:48] - Is Susan Jeffers’ message about “feel the fear and do it anyway” is in conflict with what Kristen is saying, or is it part of the same message? [39:50] - Kristen explains why it’s important to feel your fear instead of think about your fear, or even think about feeling your fear. [44:29] - Most people who come across as fearless, or who are doing big things in their lives, are blocking out their fear. Kristen reiterates that this only works for about ten years. [47:03] - Kristen points out that fear lies behind many different shadow voices, such as guilt, unworthiness, and shame. [49:19] - What are some exercises that Kristen would recommend to help people stay meta-aware when it comes to fear? [52:03] - Fear isn’t what holds you back; it’s your resistance to fear, or your unwillingness to feel it, that holds you back. Stephan then shares his own experience with the power of words. [55:09] - In response to Stephan’s story about his stem cell procedure, Kristen shares the only experience with doing the procedure without anesthesia. [58:53] - How can listeners learn more about Kristen or work with her directly? Links and Resources: kristenulmer.com Kristen Ulmer on Facebook Kristen Ulmer on Instagram The Art of Fear by Kristen Ulmer Ravé Mehta on the Optimized Geek Tony Robbins Tapping Oneness University The Tools by Phil Stutz and Barry Michels Feel the Fear… and Do It Anyway by Susan Jeffers Dr. Harry Adelson on the Optimized Geek  

Today's guest is very near and dear to my heart, my sweet husband Stephan Spencer. Professionally, Stephan is a world-renowned SEO, author, and speaker known for his marketing expertise. Until a few years ago, he was a total geek! After the experiences you’ll hear about in this conversation, he transformed so completely that people who knew the “old Stephan” still sometimes don’t recognize him. Tune in to learn about his transformation, and how you can have one of your own! Connect With Stephan: Stephan Spencer The Optimized Geek Marketing Speak Stephan Spencer on LinkedIn Stephan Spencer on Facebook The Mission Log: [01:52] - Stephan kicks things off by sharing a bit about himself, briefly explaining the life path that brought him to where he is today professionally. [03:57] - How did Stephan start his transformation after his 18-year marriage? [06:02] - Orion jumps in to explain how much of Stephan’s demeanor was problematic before his transformation. He then talks about how he ended up going to his first Tony Robbins event. [07:42] - We hear about Stephan’s fire walk, and how it relates to the fears he had lived with for much of his life. He also addresses people’s initial reactions to his transformation. [11:54] - What would Stephan offer as advice to listeners who want to start their own transformation journeys? [14:02] - We sometimes underestimate the power of mentorship, Orion points out. [14:32] - When Stephan changed his external appearance, what else changed for him? He answers, then offers more advice for listeners. [19:04] - Stephan discusses what studies have found about smiling. [19:30] - Stephan’s spiritual transformation is more important to him than his physical transformation. [21:21] - In 2010, after going through a lot of physical and mindset changes, Stephan went on a spirituality intensive in India. He describes the experience. [24:05] - If the old, pre-transformation Stephan were in the room listening to all of this, what would he think? [26:02] - Stephan discusses what it means to find God. [28:28] - After having mentioned it a moment ago, Stephan explains what Kabbalah is for unfamiliar listeners. [32:21] - What profound things has Stephan learned from Kabbalah? [35:53] - Stephan offers a quick test for listeners to see whether you’re falling into the trap of undervaluing money. [37:35] - We hear about how Stephan moved past his addiction to sugar. In his explanation, he clarifies the difference between suppression and restriction. [42:29] - Orion shares a recent story about going out to dinner with Stephan and one of his friends, explaining that she’s still in between restriction and suppression. [44:15] - Stephan offers his recommendation for Orion based on what she has just discussed. [47:24] - It’s important to find an outlet so you don’t feel totally deprived, Stephan explains. His own outlet is having sugar on holidays. [48:25] - What are Stephan’s three top tips for living a stellar life? #1. Find a mentor who embodies the attributes you want in that area of your life. #2. Learn with the intention of teaching that thing to others. #3. Get off of Netflix, because you can waste a lot of time binge-watching things. [50:52] - Stephan offers a fourth tip: appreciate your loved one every night before you go to sleep with three specific appreciations. [51:52] - Orion and Stephan give an example of this by giving some appreciations to the audience. Links and Resources: Stephan Spencer The Optimized Geek Marketing Speak Stephan Spencer on LinkedIn Stephan Spencer on Facebook Traffic and Conversion Summit Rob McCool Apache Netscape Tony Robbins Neil Strauss The Game by Neil Strauss Platinum Partnership Oneness University Date With Destiny Kabbalah Eliyahu Jian on the Optimized Geek

Organic traffic from Google and other search engines remains critical to many merchants. There is no greater authority on search engine optimization than Stephan Spencer. He's the co-author of "The Art of SEO." He founded the pioneering SEO firm of Netconcepts. He's a worldwide speaker, consultant, and host of two popular podcasts, "Marketing Speak" and "The Optimized Geek."

Here to dig into all the nuances of light, color, vision, and consciousness is Dr. Jacob Liberman. He’s a groundbreaking expert in color and light therapy whose work is admired by such luminaries as Deepak Chopra and Eckhart Tolle. Light is inseparable from life..Plants, animals and humans all need light to exist and survive. He and I talk about this and so much more in this illuminating discussion. Find Out More About Jacob Here: Jacob Liberman Jacob Liberman on Wikipedia @DrJacobLiberman on Facebook @DrJacobLiberman on Twitter In This Episode: [01:31] - Jacob talks about light therapy and color therapy so listeners can understand what the two things are and why they’re important. He also dives into the question of what light itself is. [03:54] - Jacob started working with light and light therapy in 1971, when he was an optometrist and vision scientist. [10:21] - We learn that Jacob’s main focus is to bring people into a state where they are more comfortable with more of life, leading to less stress and more contentment. [11:21] - Most of us are allergic to being uncomfortable and want everything our way, Jacob points out. [16:38] - We hear more about how our discomfort with certain colors can reveal blockages in our energy pathways. [20:56] - Stephan shares his experience with light and color as therapeutic healing modalities. [22:08] - Jacob explains the reason that we have two eyes, and how this relates to reading or doing work on the computer. [27:50] - Stephan had pretty severe myopia until he got LASIK several years ago to treat it. Now, he has noticed his myopia returning. Jacob then talks about a dramatic experience with his own vision. [34:20] - In a particular episode of the Optimized Geek, Stephan got the concept that fulfillment comes before desire. [35:08] - If desire is a prerequisite for fulfillment, then we will become habituated or addicted to desire, because we’ll need it in order to feel fulfilled. [37:50] - What’s the one-minute exercise that people can do a few times a day to help with vision? [43:50] - Jacob had panic attacks for six and a half years, but got rid of them using the techniques he has been describing. [46:07] - Stephan works to evolve meta-awareness, or awareness of his awareness. Jacob then digs deeper into this concept, elaborating on what Stephan has said. [53:02] - Jacob uses the example of a TV to explain his point in more detail, clarifying that just as we’re not the TV we’re watching, the observer is not the activity that is being noticed occurring in the mind. [60:46] - What Jacob has been saying about direct experiences rings true for Stephan, who offers an example. [64:13] - Jacob digs into something that Stephan said about “truth without mercy.” [67:30] - Jacob’s next-step advice for listeners is to always say yes to the opportunity to say “thank you” or “I love you.” Links and Resources: Jacob Liberman Jacob Liberman on Wikipedia @DrJacobLiberman on Facebook @DrJacobLiberman on Twitter Luminous Life: How the Science of Light Unlocks the Art of Living by Jacob Liberman David Bohm Dr. Helen Irlen on the Optimized Geek Irlen Syndrome LASIK Yehuda Ashkenazi on the Optimized Geek Sanjay Sabnani on the Optimized Geek ISSSEEM Donny Epstein  

Today, Luke Storey generously joins me for a third time to talk about lots of great new topics that we didn’t get to cover in his first two episodes. We’ll spend quite a bit of time digging into the fascinating strengths of personality assessments, and why you (and just about everyone in your life) should take them. We also cover imposter syndrome, disempowering beliefs, sleep hacks, kinds of light, health gadgets, and so much more! This Week’s Guest: If you’re a faithful Optimized Geek listener, you’ve probably already heard my recent conversation with Luke Storey. Luke, who hosts the Life Stylist Podcast, was already a recurring guest on the show. He originally joined me to talk about fashion in one of my very  first episodes. In our more recent conversation, we discussed extreme biohacking, spirituality, and how this combination can lead to a higher level of consciousness. Today, Luke generously joins me for a third time to talk about lots of great new topics that we didn’t cover in his first two episodes. We’ll spend quite a bit of time digging into the fascinating strengths of personality assessments, and why you (and just about everyone in your life) should take them. We also cover imposter syndrome, disempowering beliefs, sleep hacks, kinds of light, health gadgets, and so much more! Find Out More About Luke Here: Luke Storey @MrLukeStorey on Twitter Luke Storey on Instagram Luke Storey on YouTube @MrLukeStorey on Facebook Luke Storey on LinkedIn In This Episode: [02:44] - Stephan asks about something that Luke touched on in the previous episode: that he had a sordid past. Luke and Stephan then discuss disempowering beliefs, and Luke explains some of how his mind works. [07:07] - Luke jokes about needing friends like Stephan, who is willing to call him out and challenge him. He and Stephan talk about different kinds of memory. [11:39] - We learn about StrengthsFinder, which Luke and Stephan have both mentioned already in this conversation. [14:47] - Luke tells us what his top five strengths are according to StrengthsFinder, and goes into more detail about what some of them mean. [18:50] - Luke’s fifth top strength is being a relater, which is in alignment with what he does professionally. He also talks about the potential benefits of understanding other people’s top five strengths. [22:38] - Stephan suggests that listeners buy the StrengthsFinder 2.0 book to get the StrengthsFinder code and then go take the test. [27:02] - For Stephan, Luke’s mention of getting people in the right seat on the bus reminds him of the book Good to Great by Jim Collins. He and Luke then talk about another kind of assessment. [32:18] - Luke was recently in New York City; he shares a story about something that happened to him there. [34:28] - How did Stephan learn to catch people’s unproductive words about themselves? [38:32] - Luke flips the interview around by asking Stephan what have been the most meaningful tactical things he has applied when learning to observe one’s speech and thoughts? [41:00] - We learn that Luke has an affirmation on the mirror that he reads to himself every morning. [44:13] - Stephan returns to the topic of the DiSC Profile to wrap up that part of the conversation. [46:44] - Luke found the book The Big Leap by Gay Hendricks to be very useful in his journey. [49:04] - What are some of Luke’s favorite sleep hacks? In his answer, he discusses temperature, light, and noise. [53:31] - Luke discusses how he tracks whether he’s sleeping well. [57:14] - We learn that Luke doesn’t take sleep supplements now, but used to make what he called “knockout punch.” He also talks in depth about different kinds of light. [65:52] - Stephan recommends a couple other episodes that listeners should check out. [66:54] - Luke talks about f.lux as opposed to Iris. The consensus, he says, is that f.lux doesn’t do enough and Iris is superior. [71:11] - Stephan offers a couple closing resources to listeners, with suggestions for earlier Optimized Geek episodes to listen to. Links and Resources: Luke Storey @MrLukeStorey on Twitter Luke Storey on Instagram Luke Storey on YouTube @MrLukeStorey on Facebook Luke Storey on LinkedIn Luke Storey on the Optimized Geek (Part 1 of 2) Luke Storey on the Optimized Geek (fashion episode) Life Stylist Podcast Byron Katie Tony Robbins StrengthsFinder Neil Strauss Think and Grow Rich by Napoleon Hill StrengthsFinder 2.0 by Tom Rath Good to Great by Jim Collins DiSC Profile Kolbe Assessment 10x Talk podcast Kathy Kolbe on 10x Talk Unleash the Power Within Date with Destiny Zig Ziglar Un-Limit Yourself: A Powerful Process for Shedding Those Pesky Limiting Beliefs by Stephan Spencer (article about the Dickens Process) Elissa Fisher Harris on the Optimized Geek The Big Leap by Gay Hendricks BedJet Oura ring Sleep Cycle app NeuroOn AmpCoil Clearlight sauna Iris Ra Optics glasses Chris Keane on the Optimized Geek Dave Asprey on the Optimized Geek f.lux Dr. Michael Breus on the Optimized Geek

Would you like to be on TV? If you’re ready to become a celebrity, the next step is to start booking those all-important TV appearances. This is something I learned a few years ago and that I’ve found to have powerful results. Today’s guest, Clint Arthur, is here to talk about how to get on TV and how to make a sizeable income from speaking. He’s the #1 bestselling author of books including What They Teach You at the Wharton Business School and Speaking Game: 7-Figure Speaker Secrets Revealed. Find Out More About Clint Here: Clint Arthur @clintarthur on Twitter Clint Arthur on LinkedIn Celebrity LaunchPad Clint Arthur on YouTube Clint Arthur on Facebook In This Episode: [02:18] - Between Clint’s appearance on Marketing Speak and today, Stephan has done 13 different TV appearances. [03:15] - Clint talks about celebrity status, what it means, and why someone (specifically a geek) would want that. He also discusses his own celebrity status and what this means to him. [07:11] - We learn the difference between a celebrity and everyone else who’s out there marketing themselves on Facebook, YouTube, Instagram, and so on. [08:04] - Stephan clarifies that it’s not good enough to just be an authority in your space. Clint then points out that television has the perception of being the highest-status media. [11:12] - How does Stephan feel that appearing on TV has impacted him on a personal level and changed him? [12:44] - Clint discusses how all of this applies to listeners who may think that this doesn’t apply to them because they’ll never be on TV. [15:09] - We hear about a powerful and transformation experience that Chris had with a shaman telling him that he’s already dead. [16:43] - Clint talks about the importance of mentors, and explains the path that led him from his first mentor to booking TV appearances. [19:49] - Stephan digs deeper into Clint’s guarantee of money back plus $1,000 for people who don’t get at least three TV appearances after his Celebrity LaunchPad. So far, he hasn’t needed to pay that out to anybody. [21:55] - Clint points out that his program is Celebrity LaunchPad, meaning it’s the beginning of your journey as a celebrity. [23:01] - No matter how big an introvert you are, you still have to talk about people. Clint makes this point while talking about speaking and how to become a better speaker. [26:12] - Clint has put together a list of five things you should never say if you want to make more money, and one of five things you should always say if you want to make more money. He launches into these tricks. [29:06] - What Clint has been saying reminds Stephan of how many times J.K. Rowling got rejected before the Harry Potter series found a publisher. [29:20] - The third thing you should never say is “I would’ve/should’ve/could’ve.” Clint then describes why it’s so important not to offer discounts. [34:24] - Bartering is terrible and Clint has only had horrible results from it. [35:18] - Clint discusses talking about these five things you should never say on TV shows. He then launches into the five things you should always say if you want to make more money. [38:47] - Stephan recommends an earlier episode of the Optimized Geek with Ross Jeffries. [39:30] - Another second thing you should always say is “give me the money!” Clint digs into this and other tips, and talks about his butter company. [44:44] - Clint talks about the fourth thing you should always say if you want to make money, which involves how to deal with people who want discounts. Stephan then expands on the larger idea of not compromising your values. [47:16] - The fifth thing you should always say if you want to make more money is that you’re very grateful to have the career that you have. [48:55] - Stephan brings up a roleplay scenario in which Clint is pitching to a TV producer to see how the conversation might go. [52:40] - Clint describes what a proposal should be, and mentions his library of over 300 successful proposals. He and Stephan then discuss some tips for how to propose successfully and keep the attention of producers. [54:40] - Stephan shares a personal experience that he had with cold calling. [57:44] - Every TV appearance that you do is a marketing video that you can use on your website to give your customers and prospects an opportunity to see you stand out from your competition. [59:41] - Clint shares a parting word of wisdom, recommending his book Speaking Game. Links and Resources: Clint Arthur @clintarthur on Twitter Clint Arthur on LinkedIn Celebrity LaunchPad Clint Arthur on YouTube Clint Arthur on Facebook Clint Arthur on Marketing Speak What They Teach You at the Wharton Business School Speaking Game: 7-Figure Speaker Secrets Revealed Rich Dad Poor Dad by Robert Kiyosaki CreateSpace Jack Canfield How J.K. Rowling Turned Rejection Into Success Ross Jeffries on the Optimized Geek Caitlyn Jenner George Ross Five Star Butter Robert Allen on Marketing Speak 3 New Years Resolutions You Should Never Make  

Christian Mickelsen joins me to teach you all about speaking the language of your potential clients. Christian is a #1 bestselling author and self-made multi-millionaire who has shared the stage with luminaries including Tony Robbins. He also manages to charge $100,000 for a full day of coaching. Find Out More About Christian Here: Christian Mickelsen Christian Mickelsen on Facebook Christian Mickelsen on LinkedIn Christian Mickelsen on YouTube @ClientRush on Twitter In This Episode: [01:30] - Christian starts off by talking about his book Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every Day, and explores some of his previous frustration in trying to get clients. [04:20] - We hear more about Christian’s path after the breakthrough and mindset shift that he has previously mentioned. [07:00] - For the last twelve years, Christian has been focusing on helping coaches get clients. He also reveals how quickly he has helped clients go from zero to six figures, and offers listeners a free gift! [08:26] - Christian talks about ways to add more clients and some of the best recommendations in his book. [10:25] - Stephan uses himself as an example to clarify what Christian has been explaining. [13:54] - We return to the example of a dating coach, with Christian offering feedback on an idea that Stephan suggests. [16:33] - After the steps that Christian has already described, what happens next in the process? [20:27] - Christian’s business has now reached a point where he has team members do the intro sessions for potential new members. [22:01] - What was Christian’s conversion rate when he started out, and what is it now that he’s established this process? [24:26] - Stephan takes a moment to clarify what Christian has been explaining about his free sessions. [27:10] - How long should a free session be? As long as it takes to go through the whole process, Christian answers. [31:01] - Christian talks about the next iteration of his business, as he went from month-to-month to 90 days to six months. [33:07] - When he was at the $9,700 price point, how many sessions a month was he offering, and how long were they? [35:54] - Christian talks about how much he spends on Facebook advertising to get people into his funnel. [36:35] - We hear a little bit of what Christian offers in his free coaching session. [40:07] - People do want to hear about what you have to offer, Christian points out. [41:22] - Stephan clarifies for listeners that Christian’s intro session isn’t a regular coaching session sample, and points out what it is instead. [42:09] - Christian and Stephan roleplay a scenario in which a potential customer objects to the price. [44:59] - We hear another roleplayed scenario, this time with the potential customer wanting to talk to his wife before signing up. Christian offers some words of wisdom on how to deal with situations like this. [49:11] - Christian is unattached to the outcome of whether people sign up or not, and emphasizes the importance of wanting it for your clients more than for yourself. [50:07] - Stephan takes a moment to talk about meeting Christian, and recommends listening to an episode featuring Christian on his other podcast, the Optimized Geek. [52:37] - How can listeners who are interested in working with Christian get in touch with him or learn more? Links and Resources: Christian Mickelsen Christian Mickelsen on Facebook Christian Mickelsen on LinkedIn Christian Mickelsen on YouTube @ClientRush on Twitter Tony Robbins Eben Pagan Dan Millman Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every Day by Christian Mickelsen Free copy of Christian’s book Free Sessions That Sell: The Client Sign Up System Tony Robbins Platinum Partnership The Peace Process The Instant Miracle Christian Mickelsen on the Optimized Geek The Optimized Geek  

Adam Markel is a bestselling author, international speaker, entrepreneur, and transformational trainer who understands the value of changing your life. Being a workaholic used to be a badge of honor. Now, it’s becoming clearer and clearer that working 80, 90, or even more hours a week is a problem, not a point of pride. If you’re going through that, or still feel like the path to success is being the first one into the office and the last one out, it’s time that you make a pivot in your life. Find Out More About Adam Here: Adam Markel Adam Markel on Facebook @adammarkel on Twitter Adam Markel on LinkedIn   In This Episode: [01:37] - Adam starts things off by talking about his recent book Pivot: The Art and Science of Reinventing Your Career and Life and explaining what inspired him to write it. [05:41] - Even before the book, Adam had a calling to reach a larger audience. How did he end up speaking to thousands of people on stages? [09:07] - We hear the story of a low point of Adam’s life, when he asked his wife to drive him to the hospital. He then explains how this was his starting point on his current road. [13:03] - Adam talks about what he did after getting out of the hospital. [15:22] - Before going into the hospital, had Adam taken personal development courses or read personal development books? [16:01] - What did Adam start doing differently after he left the hospital and felt he had a new lease on life? [19:11] - Adam discusses whether he got a handle on his workaholism as he started his new venture and got it up and running. [20:51] - How much of Adam’s time does he spend on the road? [24:22] - Stephan mentions telepresence robots and how they can function, then points out that Tony Robbins is doing some holographic speaking these days. [26:15] - Adam goes into more detail about his PIVOT Incubator program. [30:57] - If you’ve had a wakeup call and gone through a catalyst for change, and want to go through a system for managing that change, what are the steps in the process? In his response, Adam relates the process to a line of dominos. [37:26] - In the second half of the process, Adam starts with baby steps and small things that you can take action on. [40:44] - Stephan tells the story of Airbnb’s humble beginnings, relating it to the process Adam has been talking about. Adam then explains that Airbnb’s first night was the birth of what he calls a pivot. [42:54] - Adam talks more about unbelieving and what it means to him. He and Stephan then discuss empowering and disempowering beliefs. [46:13] - Adam reveals that there’s a particular process that he uses in the “letting go” section of his system. [50:10] - Can listeners be involved in the community Adam has been talking about even if they aren’t part of the PIVOT Incubator? [52:33] - Does Adam ever take on private clients?   Links and Resources: Adam Markel Adam Markel on Facebook @adammarkel on Twitter Adam Markel on LinkedIn Pivot: The Art and Science of Reinventing Your Career and Life The Road Less Traveled by Scott Peck Zoom Telepresence robotsTony Robbins PIVOT Incubator Airbnb Byron Katie on the Optimized Geek

Today's guest, Jeffrey Van Dyk, is both an insightful expert in personal development and a powerful, inspiring speaker. We discuss wounding childhood experiences, which are fundamentally confusing and lead to us blame ourselves. As a result, we feel unworthy, unlovable, inferior, and unwanted. If you’re ready to overcome that battle and step into your life’s legacy, this is the episode for you! Find Out More About Jeffrey Here: jeffreyvandyk.com jeffreyvandyklive.com tribalmarketing.biz Jeffrey Van Dyk on LinkedIn @jeffreyvandyk on Twitter In This Episode: [01:29] - Jeffrey mentions the series of breakthroughs that it has taken for him to reach where he is today. [04:06] - We hear more about what Jeffrey means about working from the inside out. He also reveals that he was at battle with himself when he began in the personal development field. [06:57] - How, exactly, does the active imagination journaling that Jeffrey has been talking about work? [12:17] - Jeffrey digs into the topic of feeling unworthy, which can lead people to self-sabotage or fall into a sense of worthlessness. He also discusses wounding experiences and why they lead to us blaming ourselves. [17:43] - Stephan steps in to clarify: your whole life is driven by and patterned around childhood wounds, such as the specific example that Jeffrey mentioned. Jeffrey then points out why siblings with similar experiences may have different responses. [20:34] - In the first half of life, we seek to get confirmation of our own value externally. The spiritual journey, though, reveals that you’ll never get that externally and need to find it within yourself. [21:27] - What’s the opposite of a wound-driven operating system? [23:28] - Stephan relates what Jeffrey has been saying to his own study of Kabbalah. [26:28] - Jeffrey responds to Stephan’s description of Kabbalistic steps. He then offers an image involving finding treasure on a beach to describe his viewpoint. [29:32] - Jeffrey uses a tool called somatic presencing with his clients. He describes how this works and walks us through its steps. [34:17] - Step Four of Jeffrey’s process reminds Stephan of something he learned from monks in India, as he describes here. [34:53] - Jeffrey shares a story of his own related to the concept Stephan mentioned of letting the tiger devour you. [40:14] - Stephan points out that the things you’re pushing away and avoiding can reveal the path forward. [41:52] - We learn about Jeffrey’s event Called to Lead. Stephan then describes what about being on TV feels so different from being on stage. [45:42] - Jeffrey asks Stephan a question about what, specifically, his fear about being on live TV involves. [48:17] - The part of what Jeffrey has been saying that resonates most with Stephan is the part about failure. He explains why this is the case. [52:15] - Where can people find out more about Jeffrey or get in touch with him? Links and Resources: jeffreyvandyk.com jeffreyvandyklive.com tribalmarketing.biz Jeffrey Van Dyk on LinkedIn @jeffreyvandyk on Twitter Carl Jung Active imagination Kabbalah Taki Moore Called to Lead Elissa Fisher Harris on the Optimized Geek  

Wade Lightheart joins me today to talk about vibrant, powerful, tremendous health. After all, health is wealth, right? You’re probably aware that exercise and diet are two important components of health. You might not realize, however, just how important diet is (and not just in terms of how many calories you eat). If you’re ready to truly learn what it means to feel AWESOME, tune in now! Find Out More About Wade Here: Wade Lightheart BiOptimizers @wadelightheart on Twitter Wade Lightheart on LinkedIn Wade Lightheart on Facebook In This Episode: [02:00] - Wade shares the backstory to the life-changing event that happened to him in 2003. When he was 15, he explains, three very distinct things occurred in his life. [04:10] - Wade moves on to talking about the 2003 incident itself. In the 11 weeks after a bodybuilding contest, he gained 42 pounds of fat and water. His doctor explained to him that he had been building his body from the outside in, not the inside out. [07:33] - Stephan steps in to clarify what Wade means about being healthy from the outside in. Wade then points out that it’s not just about what you eat, but also what you digest. [10:13] - Wade talks about two challenges that people are facing in today’s world in terms of diet and nutrition. [11:45] - What would be the first step in making sure that your digestive process is working properly? As he answers, Wade walks listeners through how the digestive system works. [19:52] - Would the process for correcting what you’re doing wrong involve testing your microbiome to see how off it is, and then testing it periodically? [21:26] - Wade has never met anyone who is experiencing truly tremendous, vital health who isn’t taking probiotics. [22:38] - We hear more about how to select a good probiotic among the wide variety now available on the market. Wade talks about the two basic styles of probiotics and explains their differences. [27:41] - Wade returns to the topic of how to find a good probiotic, revealing that he isn’t a fan of refrigerated probiotics. [28:48] - If you’re taking a probiotic on a regular basis, should you also eat fermented foods? [31:08] - Wade talks about which kind of kombucha is his favorite out of the many varieties that he’s tried. [32:58] - Does Wade recommend getting regular colonics? He shares the story of a woman he heard of who had a Barbie slipper sitting in her intestines for over 40 years. [36:14] - Wade usually does a long water fast twice a year, and a one-day water fast once or so a week. He then offers some advice to people who may be interested in beginning to try fasting. [40:24] - Stephan mentions the film Fat Sick and Nearly Dead, which involved a 30-day green juice fast. Wade shares his experience with trying a similar fast. [42:10] - Where does Wade stand on colonoscopies? [44:39] - For listeners who may not be familiar with them, Wade explains the differences between alkaline and acidic diets. [47:06] - Besides what we’ve been talking about, what goes into Wade’s regimen for awesome health? He explains that AWESOME is an acronym for Air, Water, Exercise, Sunlight, Optimizers, Mental beliefs and attitudes, and Education, testing, and coaching. [51:56] - Wade talks about the importance of coaching and offers a free program to Optimized Geek listeners. You can get that course at this link! [53:31] - Stephan asks Wade for a lesser-known example within the Optimizers category, and lists a couple of his own. Wade then mentions several recommendations. [55:59] - What kind of magnesium would Wade recommend? [57:30] - Wade offers information on how interested listeners can reach out to him directly. Links and Resources: Wade Lightheart BiOptimizers @wadelightheart on Twitter Wade Lightheart on LinkedIn Wade Lightheart on Facebook Staying Alive in a Toxic World by Wade T. Lightheart Slow Food movement Intermittent fasting Microbiome What is a colonic? Tony Robbins Life Mastery Udo Erasmus on the Optimized Geek Fat Sick and Nearly Dead Flora Sambu 5 Day Cleansing Kit The Enzyme Factor by Hiromi Shinya The Microbe Factor by Hiromi Shinya Alkaline diets AWESOME Health Course Charles Poliquin Jaiya on the Optimized Geek The Braverman Personality Type Assessment  

Joey Coleman is here to teach you to be a better communicator with audiences and customers alike. We’re all familiar with the concept of a sales funnel, but it has one big problem: the bottom is much smaller than the top. The key to fixing this problem isn’t attracting more people to your funnel. You need to make the bottom opening of your funnel bigger by creating lifelong, enthusiastic customers. Find Out More About Joey Here: joey@joeycoleman.comJoeycoleman.com @thejoeycoleman on TwitterJoey Coleman on LinkedInNever Lose a Customer Again by Joey Coleman In This Episode: [02:10] - How long was Joey a Platinum Partner with Tony Robbins? [05:00] - Stephan shares a story about a time that the universe conspired to allow his life to change for the better. [08:24] - Joey talks about what some of his favorite speaking events are. He then discusses how he knows whether he has succeeded in getting his audiences to act differently. [12:57] - Joey feels fortunate in that people have been very giving with testimonials and case studies praising his work. [14:33] - Does Joey use some sort of action to get people to commit to change in a meaningful, powerful way? [18:13] - Stephan digs deeper into Joey’s mention of sending a handwritten thank-you card or gift box. Joey then elaborates on the importance of thank-you notes and how meaningful they are. [22:42] - Like a thank-you card or letter, another thing that people don’t throw out is a book, Stephan points out. [25:53] - Joey makes a recommendation for listeners who want to learn about strategic gift-giving. [27:29] - Does Joey have any sort of video challenges in place? Not yet, he answers, but is in the process of setting up something along those lines. [31:29] - Joey discusses how he plans to form a community rallied around the video program he’s just been discussing. [34:32] - How many speeches does Joey typically do in a year? He answers, then he and Stephan talk more about speaking organizations and some excellent speakers. [40:45] - Joey digs more deeply into the types of speaking he prefers to do. He then points out the ratio of books written about what happens before someone becomes a customer compared to after someone becomes a customer. [43:00] - Stephan and Joey talk about Tamsen Webster and Michael Port. [46:36] - Joey begins to explain his eight-phase customer service methodology, digging into the first few steps. [49:01] - How could a consultant or coach assuage buyers’ remorse or the tendency to second-guess oneself? [51:53] - We reach the fourth phase: activate. Joey explains what this means, and explores this and the following phase of his program. [55:55] - Phase six is accomplish, which is when the customer accomplishes the goal they had when they decided to start working with you. [57:21] - If you accomplish that goal, you move to stage seven, where the customer adopts you. [57:47] - Only after adoption can we move into stage eight: advocate. This is when the customer raves about you to their friends and family. [60:37] - Joey explains what his goal was in creating this eight-phase methodology. [62:10] - Joey offers his email address: joey@joeycoleman.com. Links and Resources: joey@joeycoleman.com joeycoleman.com @thejoeycoleman on Twitter Joey Coleman on LinkedIn Never Lose a Customer Again by Joey Coleman Tony Robbins Platinum Partnership Unleash the Power Within Giftology by John Ruhlin Stephan Spencer’s 5 Day SEO Maximizer Challenge National Speakers Association Steve Spangler Toastmasters Jay Baer on Marketing Speak Steve Spangler on Marketing Speak Experience This! Tamsen Webster on Marketing Speak Michael Port on the Optimized Geek

Dr. Robert Pope is the creator of the Transperative Method as well as a healer, minister, and transformational coach. We’ll talk about how to access more power and clarity, the difference between deciding and choosing your destiny, and why you shouldn’t struggle to get ahead in life. We tend to struggle and fight against failure, a more productive response  is to meet failure with love and acceptance even as it’s happening, as difficult as that may seem. Find Out More About Robert Here: Dr. Robert Pope on LinkedIn Transperative Coaching and Mentoring Health and Happiness for Humanity In This Episode: [01:22] - Robert starts things off by discussing double binds. He then explains what muscle testing is for listeners who may not be familiar with the term. [04:58] - What is the superconscious? [07:59] - Stephan returns to the subject of a double bind, encouraging Robert to clarify it for listeners. Robert then digs into the topic of people being willing to fail. [11:22] - Robert discusses the muscle tests that come after the first round, which are future-oriented questions such as “I look forward failing/not failing.” [14:02] - Stephan takes a moment to rephrase what Robert has been saying to clarify it for listeners. [14:55] - What’s the solution to the mythology of struggle that Robert and Stephan have been talking about? [18:05] - Robert describes the fascinating phenomenon that occurs when his clients manage to switch on for all of his questions. He then discusses how he helps his clients make corrections to their beliefs. [22:31] - Most people think of themselves as their thoughts and feelings, Stephan points out, and explains why this is problematic. Robert then expands on what Stephan has been saying. [24:16] - Robert talks about why he moves his fingers in a circular pattern. [26:08] - Robert discusses GEOTRAN, in which he was certified as an instructor in 1990. [28:38] - If you were free of the concern for failing, what would be possible? Robert discusses the possibilities, and explains the role that GEOTRAN can play. [31:17] - How many concerns do you need to go through with GEOTRAN? [34:15] - Robert walks us through a mental exercise involving imaginary ice cream cones to illustrate the difference between deciding and choosing. [39:38] - Stephan and Robert discuss the fact that life happens for us, not to us. [42:00] - Our concerns are miscreations by our consciousness, Robert explains, and realizing this can help us see the difference between reality and illusion. [44:36] - Stephan talks about contrary evidence, which is a powerful tool in interviewing. Robert then expands on this and returns to talking about the roles of double binds and concerns for failing in his life. [50:00] - Robert’s job is to see people fully and then speak to that, he explains. He and Stephan point out that when you see someone differently, they show up differently. [51:52] - Robert shares a story about Ephraim Olschewski’s son to illustrate the concept of either creating or complaining. [57:57] - Robert talks about an upcoming event he has with Ephraim, which you can learn more about by contacting Robert through his website. Links and Resources: Dr. Robert Pope on LinkedIn Transperative Coaching and Mentoring Health and Happiness for Humanity Christian Mickelson on the Optimized Geek Bill Donius on the Optimized Geek Gary Vaynerchuk Deepak Chopra Byron Katie on the Optimized Geek Dr. Rupert Sheldrake Gems of Excellence Program GEOTRAN David Hawkins Landmark Ephraim Olschewski on the Optimized Geek  

Troy Dean is the cofounder of WP Elevation, an online program and community designed specifically for WordPress consultants. He’s passionate about helping WordPress consultants build successful businesses and has discovered innovative ways to keep people motivated and engaged. Troy will be sharing his tips and insights into how you can achieve amazing results.   Find Out More About Troy Here: Troydean.com.au WP Elevation Troy Dean on Facebook @troydean on Twitter Troy Dean on LinkedIn In This Episode: [03:12] - Stephan talks about the business he built and explains that the reason he couldn’t sell it was that he was inextricably linked to the businesses and no one wanted to buy it without him. [04:40] - How do you introduce scale into a business that is normally trading time for money? [08:16] - Troy talks about launches for online courses, which he says are bedazzling and blinding for many people. [13:31] - We hear about how Troy’s launch strategy is similar to, and differs from, Jeff Walker’s strategy. [16:10] - Troy offers more details about the length and cost of his course, and what happens after you finish the course. [17:38] - Troy’s intention is to change people’s lives, not just to make passive income, he explains. [19:05] - We learn about the progression of Troy’s business and program. Troy then talks about micro-commitments and offers a specific example of how he uses them. [23:32] - Where do macro-commitments factor into Troy’s strategy? [25:30] - What technology is Troy using to run his learning management system? Troy lists some specific tools, then explains how they interact with each other. [29:44] - At the moment, Troy is experimenting with ManyChat and working on a desktop app, he explains. [32:23] - Why does Troy create a community inside of his membership site when he’s also using Facebook groups? [35:57] - Troy does three intakes a year, he explains, and they’re currently on their seventh intake. [37:25] - We hear more about Troy’s 21-day challenge and what it’s designed to achieve for its participants. [39:44] - Is Troy incentivizing people for taking certain actions during each 21-day challenge? [41:18] - Stephan brings up Taki Moore’s program. He and Troy then talk about the tools and systems that they use for their businesses. [45:57] - Troy talks about how he uses checklists and documentation to ensure everything is done to high standards. [49:34] - What sort of software or system is Troy using for polling? [52:15] - Stephan points out that Troy’s system is potentially cloneable to other types of verticals. Troy then talks about why his focus has been on WordPress consultants, and what his main difficulty in branching out into other verticals is. [57:16] - How can people get in touch with Troy if they want to work with him? Links and Resources Troydean.com.au WP Elevation Troy Dean on Facebook @troydean on Twitter Troy Dean on LinkedIn Michael E. Gerber on Marketing Speak Jeff Walker Brendon Burchard Frank Kern Jeff Walker Launch by Jeff Walker LearnDash InfusionSoft BadgeOS Credly Memberium ManyChat BuddyPress Social Learner Taki Moore Trello Asana Ephraim Olschewski on the Optimized Geek  

Udo Erasmus, acclaimed author of the bestselling book Fats That Heal, Fats That Kill, is here today to explain the roles of carbs, fats, sugar, and more. He’ll break down the various types of fats  and clarify the key differences between them. His research spans 35 years and he’s the man behind the amazing Udo’s Choice health products and Udo’s Oil. Udo will also offer potentially life-changing advice and deeply inspirational words on how to eat right and live a healthy life. Find Out More About Udo Here: Udo’s Choice Total Sexy Health @UdosChoiceOfficial on Facebook Udo Erasmus on Facebook @UdoErasmus on Twitter In This Episode: [01:16] - Udo starts things off by talking about how we should think about fat, and why it has been demonized. He then explains why a fat-free diet is dangerous. [04:51] - We learn about some of the rich sources for essential fatty acids, and why we don’t need to get them from fish. [07:24] - Does Udo recommend getting Omega-3 from fish too, or just from flax? As he answers, he also offers advice on how to use oils and why we should avoid frying foods. [11:11] - There are three different tests to determine whether someone is deficient in fatty acids, Udo explains. [13:40] - Udo returns to explaining the problems with cooking with oils, and explains why frying foods is such a major problem. [16:47] - Stephan points out that the way you feel about the food you’re eating changes how your body processes it. [17:07] - Udo talks about his mindfulness practice, which he calls “self-knowledge.” [19:47] - Stephan recommends an earlier Optimized Geek episode with Harville Hendrix and Helen LaKelly Hunt. [21:06] - If listeners are going to refuse to stop cooking with oil, what’s the best option for them to choose? [24:30] - Udo breaks down various fat-related terms for listeners, explaining what saturated fats and trans fats are and why they’re problematic. [30:00] - Udo makes a distinction about Dave Asprey and his Bulletproof diet. [34:20] - Carbohydrate addiction is eight times stronger than addiction to cocaine, Udo reveals. [36:00] - Udo clarifies a detail about burning sugars versus fats. The problem is when you eat more sugar or carbs than you burn, he explains. [39:57] - We learn more about different kinds of fats, this time monounsaturated and polyunsaturated fats. [41:54] - What are Udo’s feelings about animal fats? [45:15]  - Udo explains that B12 is derived from almost all animal products, and recommends that vegans take it as a supplement. [46:41] - Udo talks about the meat in grocery stores and how it’s treated. [49:55] - We hear an inspirational message from Udo about the importance of life over gold or money. He then explains that what we’re doing to the planet is bad for life in general. [52:27] - Udo describes the long and distasteful process that oils go through before they’re sold in supermarkets. [55:16] - We learn how Udo got started in working on healthful oils, and what he sees as the foundation of being healthy and sexy. He ties this into his recent project: The Book on Total Sexy Health. [59:59] - What did Udo mean by saying that death is very different from the outside than from the inside? [66:40] - We hear more about Udo’s book and how it relates to his mission. [68:44] - Stephan shares a couple of resources related to the idea that you are not your body, and the idea of tapping into the lightning within you. Links and Resources: Fats That Heal, Fats That Kill by Udo Erasmus Udo’s Choice Total Sexy Health @UdosChoiceOfficial on Facebook Udo Erasmus on Facebook @UdoErasmus on Twitter Food pyramid Essential fatty acids Omega-3 Omega-6 Krill oil Socrates Harville Hendrix and Helen LaKelly Hunt on the Optimized Geek IMAGO Relationships Saturated fats Trans fats Walter Willett Dave Asprey on the Optimized Geek Bulletproof Mark Sisson on the Optimized Geek Monounsaturated fats Polyunsaturated fats The Book on Total Sexy Health by Udo Erasmus Sanjay Sabnani on the Optimized Geek Yehuda Ashkenazi on the Optimized Geek  

On today’s Marketing Speak, we are going to workshop PR strategies and processes with world recognized publicity expert Heidi Krupp-Lisiten. She is the Founder of Krupp Kommunications or K2 located in Manhattan. We’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but a huge part of it boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren’t clear on how to answer these questions, or know why they’re so significant, tune into this episode. Find Out More About Heidi Here: Krupp Communications Heidi Krupp on LinkedIn Krupp Communications on Instagram @KruppKomm on Twitter @Heidi_Krupp on Twitter In This Episode: [01:40] - Heidi talks about how to get coverage and appear in the media. She suggests starting by clarifying your story and message. [03:49] - We learn that Heidi considers herself a strategist, not a publicist. [05:56] - Heidi clarifies the three questions she has just mentioned: Who cares? So what? And why you? She then workshops this process with Stephan, offering an example of listeners for how they should go about addressing the questions. [11:09] - Heidi’s advice to Stephan is to be more forthcoming about the great work that he has done, for example by providing data on his books and by being clear about the clients he has helped. [14:22] - Stephan recaps the lessons that Heidi has just covered to make them clear for listeners. [15:36] - We learn about Heidi’s “know me, like me, trust me, buy me” philosophy, and how they tie into what she has been talking about. [17:57] - If your domain is available as a .com, that’s the one you should get, Stephan points out. He explains why this is important. [19:55] - Heidi talks more about taglines, specifically using the example of David Bach, the author of Smart Women Finish Rich. [23:09] - Stephan recommends an earlier episode with Ephraim Olschewski about building relatedness and closing seven-figure deals. [24:42] - Did Heidi come up with the “debt diet” concept and pitch it? How did all that work? [29:05] - Stephan takes a moment to rave about Heidi’s talent and skill in being a strategist based on the story she has just shared. [30:53] - Heidi has known Tony Robbins for over two decades, she reveals. She then talks about her experiences with him. [34:57] - Stephan talks about his personal transformation and the fact that he met his wife thanks to Tony Robbins. He also recommends his other podcast, The Optimized Geek. [35:33] - We hear about Heidi’s determination to connect Oprah with Tony Robbins, and how fulfilled she felt when the two connected. She then talks about being conscious about choosing clients who are the right fit for her. [40:03] - Heidi discusses her role in the Chicken Soup for the Soul 20th Anniversary Edition, and the feeling of seeing her name on the cover of a book. [42:50] - What has that book done to change Heidi’s business and career? [44:40] - Stephan draws out a lesson for listeners, which is that anything is possible. [46:07] - Heidi and Stephan go through another brainstorming exercise, which is figuring out what angle Heidi would pitch to get on Good Morning America for her role with the recent Chicken Soup book. [50:00] - Stephan brings us back to the angle of pitching Good Morning America. [52:00] - How can people get in touch with Heidi if they want to hire her? Links and Resources: Krupp Communications Heidi Krupp on LinkedIn Krupp Communications on Instagram @KruppKomm on Twitter @Heidi_Krupp on Twitter Weight Watchers Tony Robbins Brendon Burchard The Art of SEO by Stephan Spencer BuyDomains.com HugeDomains.com David Bach Smart Women Finish Rich Neil Strauss Ephraim Olschewski on the Optimized Geek Pay It Down! by Jean Chatzky The South Beach Diet by Arthur Agatston Unlimited Power: A Black Choice by Tony Robbins and Joseph McClendon The Optimized Geek About Optimized Geek Chicken Soup for the Soul 20th Anniversary Edition Loren Slocum on Marketing Speak  

Dame DC Cordova is my guest today on Optimized Geek. I took her excellent seminar Money & You a couple years ago. It was so powerful and had such an impact that I just had to bring her on the show to share her perspective and abundant wisdom with you. As you’ll learn in this powerful episode, you have to let go of your attachment to money in order to become financially wealthy. Money is a manifestation of energy and it needs to be treated and respected accordingly. Find Out More About DC Here: DC Cordova Dame DC Cordova on LinkedIn DC Cordova on Facebook Dame DC Cordova on Facebook @DCCordova on Twitter In This Episode: [01:45] - DC clarifies that she is the CEO of her company, but isn’t the one who created all the content and concepts, which comes from the wisdom of many experts. [02:50] - We hear what about Buckminster Fuller is so incredible from DC’s point of view, as she lists some of his remarkable accomplishments. [04:53] - DC discusses another remarkable man: Huang Ming of Solar Valley China. She then explains how he became a billionaire. [07:47] - DC offers a resource for learning more about Buckminster Fuller, then points out how the things Stephan has been saying reveal that he’s a Money & You graduate. [10:19] - Stephan relates DC’s point to a Kabbalistic teaching from Yehuda Ashkenazi, who was a previous guest on the Optimized Geek. DC then brings that concept back to the topic of money. [13:36] - We hear about DC’s thoughts on Bitcoin. [16:00] - Money is an exchange of energy, Stephan points out, then explains why it’s so important to be respectful of it. [19:06] - If you’re listening to this, part of you is taking you down a path that you really need to listen to. DC then explains her link with Tony Robbins. [21:10] - Stephan agrees that Tony Robbins talks regularly about success leaving clues. [24:32] - DC explains that there are two things to pay attention to: how much time are you spending in income-generating activities on a daily basis, and how are you leveraging yourself? [26:41] - We learn about the gift that DC is going to give to listeners. [29:28] - DC clarifies the difference between a mission and a purpose. Missions can be accomplished, while purposes are ongoing. She then talks about synergy and creating results. [34:11] - What does DC mean by “personal clearing”? [36:05] - Stephan mentions an Optimized Geek episode with Jonathan Fields that was dedicated to meditation. [37:24] - DC discusses emotional mastery as it relates to money. She also touches on some of the losses of her young life, and discusses her dark years. [39:53] - We hear about the powerful and transformative event that occurred when DC was 26 and shifted her perspective. [44:14] - Stephan clarifies a couple things that DC has said, then shares a transformative experience of his own. [45:24] - DC mentions conscious breathing, then explores how the kind of experiences that she and Stephan had leads to doing good for humanity. [47:02] - We learn about how DC’s mother reacts to watching the news on TV, and DC’s realization that her reactions apply to all of us. [49:22] - Stephan emphasizes that it’s a lot easier for money to come when you’re not attached to it. [52:39] - DC shares what she believes Buckminster Fuller would say to Stephan about this podcast. She then offers wisdom about not hurting others. [54:51] - Stephan brings us back to something he was trying to remember earlier in the episode, which are externalities. [56:33] - The whole Money & You program is designed to integrate left- and right-brained techniques, DC explains. [59:04] - Stephan describes a powerful exercise that allows you to access your right brain, as he learned from Bill Donius. [61:21] - DC invites listeners to come to Money & You. Links and Resources: DC Cordova Dame DC Cordova on LinkedIn DC Cordova on Facebook Dame DC Cordova on Facebook @DCCordova on Twitter Excellerated Business Schools Money & You Buckminster Fuller Geodesic dome Spaceship Earth Walt Disney Huang Ming Solar Valley China Yehuda Ashkenazi on the Optimized Geek Bitcoin Tony Robbins Marshall Thurber Bobbi DePorter Supercamp.com Jonathan Fields on the Optimized Geek Est Training Werner Erhard Ephraim Olschewski on the Optimized Geek Oneness University Processional Effect Externality Georgi Lozanov Bill Donius on the Optimized Geek Money & You: Access to Cash Free gift: Money & You Business Success Model

Ann Handley, an amazing writer and marketer, joins me today. She knows exactly what it takes to attract, engage, and keep an audience in today’s market.Quality content is more important than ever in the world of marketing. You shouldn’t just be focused on churning out content in an attempt to reach more customers. That’s a surefire way for your content to get lost in the ever-widening sea of information. Instead, you need to specifically identify your audience and create content that addresses their needs.  Ann talks to me about all that and more, so listen in and start making great content today! Find Out More About Ann Here: Ann Handley @MarketingProfs on Twitter @annhandley on Twitter MarketingProfs Ann Handley on LinkedIn Ann Handley on Facebook In This Episode: [01:23] - Ann and Stephan start off the conversation by talking about their recent random run-in with each other. [03:48] - What are some of Ann’s favorite nuggets of wisdom and insight from her book Everybody Writes? [08:04] - Ann shares some of the basic rules of creating content that matters. She discusses viewing communication with your audience as a privilege, and thinking of things from an audience-centric point of view. [09:23] - When Ann thinks about who she’s creating a piece of content for, she thinks about one person who she wants to help. She then explains that she spends a lot of time on Twitter getting to know her audience. [11:51] - Ann talks about how deep her profile of her audience persona goes. [14:21] - We hear Ann’s thoughts on tools that are important for writers, including The Elements of Style. [18:05] - Does Ann recommend that companies or marketing departments come up with style guides to make sure everybody is on the same page? [21:16] - Stephan brings up some wisdom from a previous episode of Marketing Speak. [23:20] - Ann talks about how she handles situations with ghostwriters, in terms of how she gets the best outcome for the company. She emphasizes the importance of having an editor, not just a writer. [27:04] - Every company with writers should have an editor, Ann explains. She then discusses how to figure out whether content is high-quality. [28:56] - Ann shares her thoughts on using video rather than writing as the best way to reach your audience. [31:17] - What does Ann think about repurposing content? [33:10] - Ann talks about her recommendations for what people should do in terms of creating video-based content. [35:22] - Stephan’s membership site is running Memberium, and he’s moving to using LearnDash, he explains. [36:44] - We hear Ann’s thoughts on the ways to use a video transcript. She prefers reading a transcript to watching the video, she explains. [39:29] - Ann points out that quite a few people start their content by dictating, rather than writing, the content. [42:58] - Where would Ann recommend people go to find ghostwriters? [45:45] - Ann thinks there’s an enormous upside to training yourself to think about things from an audience-centric point of view. [46:57] - What would Ann say to someone who is using writers as cogs in a wheel and just churning out content? [48:31] - Stephan talks about the importance of intentionality and approaching everything from this perspective. [52:08] - Ann digs deeper into places to find writers and freelancers. [54:10] - Ann shares her thoughts on focus groups. [55:04] - We learn what Ann means when she talks about telling bolder stories. She gives an example of a company that does an excellent job of telling bold stories. Stephan then shares an example of his own. [58:42] - Being bold doesn’t mean you have to be crazy or wacky, Ann clarifies. Instead, it’s about fully expressing your brand. [61:51] - Ann offers a book recommendation: Between You & Me by Mary Norris. Links and Resources: Ann Handley @MarketingProfs on Twitter @annhandley on Twitter MarketingProfs Ann Handley on LinkedIn Ann Handley on Facebook Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C. C. Chapman World Domination Summit The Elements of Style by William Strunk Jr. and E. B. White Hemingway App Grammarly Searchmetrics Content Experience Uberflip Style Guide MailChimp Style Guide Ephraim Olschewski on Marketing Speak Blue Bottle Coffee From Plant to Cup: Brew an Amazing Cup of Coffee on Skillshare (by Blue Bottle Coffee) Skillshare LearnDash Wistia Vimeo Thinkific Rev.com SpeakWrite Speechpad The One Minute Millionaire by Mark Victor Hansen and Robert Allen Cash in a Flash by Mark Victor Hansen and Robert Allen WriterAccess ClearVoice Textbroker Amazon Mechanical Turk Ephraim Olschewski on the Optimized Geek Meetup ProBlogger Craigslist Don’t Make Me Think by Steve Krug Freaker USA Zappos Greatist Bird by Bird by Anne Lamott Between You & Me by Mary Norris Nick Westergaard Chris Rugh on the Optimized Geek  

My guest today is Jay Fiset. Jay is the founder of Mastermind to Millions and author of the bestselling book Reframe Your Blame, which he’ll give listeners for free in this episode! Many of us go through life feeling like  we’re victims of circumstance and have no control over our world. This feeling of victimization is as natural as breathing, but that doesn’t mean it’s a positive force in our lives. Instead, living a fulfilled life comes from a place of accountability and responsibility. Jay and I go into depth about reframing your blame, the importance of accountability, why it’s so vital to surround yourself with the right people, and how to do so. Find Out More About Jay Here: Jay Fiset Jay Fiset on LinkedIn Jay Fiset on Facebook @jayfiset on Twitter In This Episode: [01:45] - Jay talks about reframing your blame, and explains why he considered the related book to be one of the most important works he has created. [03:09] - How do you reframe your mindset and get out of the trap of thinking you’re the victim of your circumstances? [05:48] - Jay returns to the topic of releasing victimization. He shares a story about a time that he himself fell into the trap of victimhood. [09:58] - How can listeners get Jay’s free gift, which is a copy of his book Reframe Your Blame? You can get your copy at this link! [11:47] - Stephan discusses how to replace this victim mentality with accountability and responsibility. He shares a story of his own to offer an example of being cause in the matter. [13:53] - Jay steps in to pursue a further distinction. [15:10] - The action is important, but the true distinction of whether we’re being accountable versus victimized is how we feel in the action, Jay explains. [19:03] - If Jay were in the position of the woman he has just described as an example of victimhood, how would he behave differently? [21:42] - One of Jay’s parenting ground rules is that complaining and whining eliminate the possibility of support. [22:53] - Jay clarifies the difference between accountability and agreements. [25:22] - We learn about other ways of reframing that Jay uses aside from what he has just discussed. [29:04] - What would be a way to distinguish our stories from the reality, data, or truth? [31:58] - Jay talks more about masterminds and explains how his own mastermind-related company came to exist. He then talks about the upcoming Mastermind to Millions event in Phoenix. [36:33] - Stephan describes the incredible impact that masterminds have had on his life, including allowing him to find his soulmate. [40:19] - Jay talks about Jaiya’s sexual blueprint quiz, which he strongly recommends taking. Stephan then points out that masterminds don’t need to cost a lot of money, and can in fact be free. [42:28] - Why did the free mastermind that Stephan has just been talking about disband? [45:32] - Stephan explains the difference in quality between free and paid masterminds. When you pay, you pay attention, he points out. [49:42] - Jay puts what Stephan has been saying into the context of their earlier conversation. [52:43] - What are some of Jay’s favorite programs that people might not have heard of? [54:34] - Jay discusses his biggest current challenge, which is that his work travel schedule is too intensive. [57:26] - Stephan talks about his recent conversations with Christian Mickelsen and Loral Langemeier, both of whom have masterminds. [59:41] - Jay shares a recent story about a couple he met who were disappointed in the masterminds they tried. He then offers a piece of advice for listeners. [62:11] - Jay lists the websites where you can find him and his free gifts once more. Links and Resources: Jay Fiset Jay Fiset on LinkedIn Jay Fiset on Facebook @jayfiset on Twitter Mastermind to Millions Reframe Your Blame Metacognition Free copy of Reframe Your Blame Ephraim Olschewski on the Optimized Geek NLP The Four Agreements by Don Miguel Ruiz Think and Grow Rich by Napoleon Hill Mastermind to Millions event Change or Die by Alan Deutschman Tony Robbins’ Platinum Partnership Unleash the Power Within Neil Strauss Dov Gordon Vistage The Society Jaiya on the Optimized Geek Jaiya’s sexual blueprint quiz Mastermind Mentors Manual Jeff Walker’s Platinum Plus Justin Livingston Genius Network Singularity University The Big Table Christian Mickelsen on the Optimized Geek Loral Langemeier on the Optimized Geek  

For episode 100, Orion Talmay takes the reins and turns the tables on her husband, Stephan Spencer. In our conversation today, Stephan pulls together some incredible information from past episodes, talking about some of the very best wisdom, tips and tricks, tools, and insights he’s gleaned from these 100 episodes of the Optimized Geek. If you aren’t a regular listener, this is a great place to start, because this episode is something of a snapshot of the very best and most valuable conversations that have taken place throughout the course of this podcast. In This Episode: [02:15] - Looking back to the first episode, what was Stephan thinking in creating this podcast? [04:35] - Stephan reveals what his purpose on earth is, which is ultimately to touch millions of lives. He also discusses what his ideal legacy would look like. [05:33] - One of the biggest changes that has happened in Stephan’s life since starting this show is his study of Kabbalah. [07:07] - Orion has seen Stephan grow and evolve over the four and a half years they’ve been together, she explains. Stephan then talks about some episodes that have influenced him in terms of spirituality or self-development. [08:56] - Stephan takes a moment to plug Orion’s podcast, Stellar Life. [09:51] - How does Stephan think that sexuality and spirituality tie together? After he answers, he and Orion discuss sexual blueprints. [12:33] - Stephan brings up Gary Chapman’s concept of five love languages, and he and Orion describe how these languages function within their relationship. [15:13] - We hear about some ideas that Stephan got about relationships from past guests on the Optimized Geek, and how he’s implementing these. [18:50] - Orion talks about a simple method of appreciation that can improve any relationship, because focusing on the good brings more positivity. [20:10] - Is there anything else about relationships that Stephan learned from his show and wants to share with the audience? [23:20] - Stephan explains that he has recently started going back to the gym and has hired a personal trainer, partly due to the impact of some of his guests. [25:47] - What is biohacking? Stephan and Orion talk about the definition, then discuss Dave Asprey. [27:44] - Stephan and Orion talk about stem cells, what they are, and why we should bank them for potential future use. [31:11] - We move onto the topic of brain hacking, starting out with mindset and morning rituals. [35:30] - Stephan talks about how he manages his time, and he and Orion then discuss recommendations for how to use time powerfully and effectively. [40:03] - Having just explained why most of us shouldn’t feel pressured to accomplish as much in a day as a celebrity, Orion asks Stephan about delegating. [43:00] - What does Stephan think are the most powerful traits of the most successful people in the world? [45:22] - Stephan offers tips on how to recognize that someone is lying. [48:12] - Orion digs deeper into a story that Stephan has just been sharing about how he overcame two of his major fears. [51:13] - Stephan and Orion are seminar junkies, Orion points out, and explains that this is why they know so much about these various topics. [53:46] - What are Stephan’s three top tips for optimizing your inner geek? 1. Establish new habits that will set you up for success. 2. Question your thoughts, because a lot of time they aren’t true. 3. Knowledge is power, so always be learning and optimizing and upleveling in every aspect of your life. Links and Resources: Kevin Kelly Byron Katie on the Optimized Geek Kabbalah Yehuda Ashkenazi on the Optimized Geek Karen Hoyos on the Optimized Geek Karen Hoyos on Stellar Life Stellar Life Jaiya on the Optimized Geek Jaiya on Stellar Life Oneness University Gary Chapman Love languages John Gray on the Optimized Geek Alison Armstrong on the Optimized Geek Harville Hendrix on the Optimized Geek Getting the Love You Want Imago therapy Chris Gatchis on the Optimized Geek Anita Chaperon on the Optimized Geek Michael Morelli on the Optimized Geek Mark Sisson on the Optimized Geek Dave Asprey on the Optimized GeekDave Asprey on Stellar Life The Bulletproof Diet Head Strong Dr. Harry Edelson on the Optimized Geek Hal Elrod on the Optimized Geek Raul Villacis on the Optimized Geek Ephraim Olschewski on the Optimized Geek David Allen on the Optimized Geek GTD methodology Things 3 app Tim Ferriss on the Optimized Geek Carolyn Ketchum on the Optimized Geek James Schramko on the Optimized Geek Brent Charleton on the Optimized Geek NLP Hypnosis Mike Mandel on the Optimized Geek Ken Dubner on the Optimized Geek Bart Baggett on the Optimized Geek Fred Gallo on the Optimized Geek Phil Town on the Optimized Geek    

Attracting the right partner and then building a deep connection with that partner is something that is on everyone’s to-do list. Today’s amazing guest, Jacqualyn Burnson, is here to explore that concept in more detail. Jacqualyn is a former biologist who is now a coach along with her soulmate, Andrew. This kind of soulmate relationship and partnership can sound too good to be true, and Jacqualyn is charmingly relatable as she reveals that she and Andrew have had their share of difficulties. She then offers incredible insight and advice on how to move beyond negative interactions with your partner. Connect With Jacqualyn: andrewandjacqualyn.com Jacqyalyn Burnson on LinkedIn Jacqualyn Burnson on Facebook The Mission Log: [02:59] - Jacqualyn explains what she has been doing professionally since 2010. [04:11] - What brought Jacqualyn into the love business? In her answer, she shares some of the details of her childhood that brought her to where she is today. [06:28] - We learn what the catalyst was for Jacqualyn’s change from thinking she would never be loveable or find a husband to walking down the path she’s on now. [08:12] - Jacqualyn walks us through some of the steps she took once she decided that she was going to find her soulmate. [08:50] - What was Jacqualyn’s first date with her soulmate Andrew like? [10:51] - Jacqualyn defines what “soulmate” means to her, which involves seeing past the body and this life’s accomplishments. Orion then shares a striking quote about soulmates by Elizabeth Gilbert. [13:22] - Orion takes a moment to discuss her own relationship. Jacqualyn then digs deeper into the mirror concept that she and Orion have been discussing. [15:45] - The three things that make you grow the most, explains Orion, are having a business, having kids, and relationships. [16:39] - Jacqualyn talks about the five-star relationship system she and Andrew came up with, and explains how this has applied to their relationship. [18:29] - What sorts of mistakes did Jacqualyn make when she was dating? After answering, she explains what the glue is that held her and Andrew together even when things weren’t going well for them. [20:55] - Jacqualyn explains the actions she and Andrew committed to taking in order to improve their relationship. She explains the important role that New Earth by Eckhart Tolle had in her transformation and growth. [23:35] - We learn some of the things that changed in Jacqualyn’s relationship once she identified the fact that her ego is not herself. [24:43] - What are some relationship tools that Jacqualyn teaches her clients? [27:07] - Orion talks about a powerful communication tool that she and Stephan use to keep their relationship healthy. [29:25] - Jacqualyn responds to the tool Orion has just talked about, discussing why it’s so successful. [31:07] - What does Jacqualyn recommend for overcoming a power struggle in a relationship between two competitive people? [32:58] - Jacqualyn talks more about escaping from the perspective of being in competition with your partner. [33:34] - Meditation actually rewires your brain, Jacqualyn explains. She then talks about other powerful tools and techniques. [37:02] - Jacqualyn lists some of the biggest keys to success in relationships. [39:54] - Jacqualyn offers her definition of happiness, and explains why it’s so important to seek out the joy and beauty of the world. [42:13] - How do you pick the right person for you, or know if someone you’ve found is the right fit for you? [44:38] - We learn what the six factors on Jacqualyn’s ladder of compatibility are, with her explaining each one and why it’s important. She and Orion then discuss the importance of deeply knowing yourself. [48:11] - Jacqualyn offers some words of wisdom for people who are staying with the wrong person for the sake of not being alone. [51:01] - What are Jacqualyn’s three tips for living a stellar life? 1. You don’t have a life; you are life. 2. Recognize that you are an infinite soul with infinite possibility. 3. Live authentically. [53:09} - Jacqualyn offers listeners the free gift of a morning love meditation. To get it, go to andrewandjacqualyn.com/p/morninglovemeditation. Links and Resources: andrewandjacqualyn.com Jacqyalyn Burnson on LinkedIn Jacqualyn Burnson on Facebook 5 Star Relationship System Satori The Mastermind Principle Elizabeth Gilbert Donny Epstein Tony Robbins Eckhart Tolle New Earth by Eckhart Tolle Imago dialogue NLP The Work of Byron Katie Byron Katie on the Optimized Geek andrewandjacqualyn.com/p/morninglovemeditation  

My guest, Ephraim Olschewski, is someone who has had a profound impact on my life -- and I hope he will on yours as well. Ephraim is a high-performance coach for executives and business owners, with his rates starting at $100k a year for individuals and $1 million a year for organizations. Despite these high-value deals, he doesn’t use contracts at all. In this conversation, he explains the compelling reason why, and offers insight into how to show up powerfully in your business and the world. I hope that all of my Marketing Speak episodes offer valuable informative learning, but I truly believe that this one can offer transformative learning as well. Find Out More About Ephraim Here: Ephraim S Olschewski on Facebook@EOlschewski on TwitterEphraim Olschewski on LinkedInephraim@ephraimolschewski.com In This Episode: [02:04] - Ephraim starts things off by addressing the powerful question of how he closes 6- and 7-figure deals. Stephan mentions that the answer has to do with relatedness and the “wall of context.” [04:42] - Stephan brings up an analogy that Ephraim has used before, which is that we’re all living in our own movie theater. Ephraim then takes us a step back. [06:49] - Ephraim talks a bit more about being in someone else’s “movie theater.” This is what’s going on when you feel like someone really gets you, he explains. [08:19] - What if you get someone, but they don’t feel gotten? [10:10] - Despite his extremely high-value deals, Ephraim surprisingly doesn’t use contracts. He explains the incredibly powerful reason why. [12:41] - Ephraim takes a moment to differentiate between an agreement and a contract, as he uses the terms. Despite not using contracts, he does use agreements, he explains. [14:13] - We hear more about how important one’s word is, with Ephraim explaining that “language is the foundation of creation.” He and Stephan talk about the difference between honor and keeping your word. [19:21] - Stephan lists some tactics people use, and then explains that these tactics are just sleight-of-hand tricks compared to the strategy of being authentic. Ephraim then points out that he has never had any actual sales training. [21:36] - Ephraim goes into more depth on why he hasn’t had training on sales. [23:14] - We learn why Ephraim likes Grant Cardone, whose book The Closer’s Survival Guide he gave to Stephan. [26:13] - Ephraim is not a fan of tactics and strategies, he points out, and then talks about working with a client who is in the real estate world. [30:10] - Stephan digs deeper into how, as Ephraim put it, “being a decent human being doesn’t have to be a strategy.” He talks about ways to show you care, offering an example in which he gave someone gourmet hot dogs. [33:02] - Ephraim addresses the topic of whether you can sell something that you don’t actually believe in. [34:58] - Why does one need to have certainty to be effective at selling? [37:13] - Ephraim offers advice for how to get into a state of certainty (which is not the same thing as falsely confident bravado). [39:28] - We return for a moment to the importance of doing what you said you would do and showing up exactly when you said you would. [41:49] - Ephraim takes a moment to talk about how he’s raised his children to assess whether they’re creating or complaining. [44:42] - Stephan explains some of the terminology that he and Ephraim have been using, such as “being a stand.” Ephraim then talks about the ability of each of us to make a difference for the people around us. [47:49] - Ephraim talks about being cause in the matter when someone else is in a bad mood or a negative space. [50:15] - In a situation like this, would Ephraim ask a question to bring the conversation or interactive to a more positive outcome? [52:30] - Ephraim talks about how he would react if someone was being abusive to a colleague or coworker. [55:11] - Ephram offers suggestions for turning workability and relatedness into referrals. [56:44] - After you’ve successfully arrived at a state of workability, how do you get to high performance? After Ephraim answers, he and Stephan talk about deleting social media from their phones. [60:11] - Stephan talks about having reached the point of being okay with keeping the Facebook app on his phone (which he needs for Facebook Live), now that he has broken his addiction to checking it constantly. [63:21] - Ephraim talks about how listeners can get in touch if they want to work with him after hearing this conversation. [64:59] - Ephraim takes a moment to describe the event he has coming up in September 2017, which costs $2,799 to attend. Links and Resources: Ephraim S Olschewski on Facebook@EOlschewski on TwitterEphraim Olschewski on LinkedInephraim@ephraimolschewski.comEphraim Olschewski on the Optimized Geek (#27)Werner ErhardMichael JensenIntegrity - A New Model by Werner Erhard and Michael JensonThe Four Agreements by Don Miguel RuizThe Art of War by Sun TzuPre-Suasion by Robert CialdiniThe Closer’s Survival Guide by Grant CardoneLove Does by Bob GoffStealing Fire by Steven KotlerThe Rise of Superman by Steven KotlerLandmark EducationSocial Media Is the New Nicotine with Bill MaherMessenger.com

Stephan is an internationally recognized SEO expert and bestselling author. His books are The Art of SEO, Google Power Search and Social eCommerce. He founded multinational SEO agency Netconcepts in 1995, selling it in 2010. Clients include Zappos, Sony and Chanel. He hosts the podcasts Optimized Geek and Marketing Speak. Sponsors: Billy Gene is Marketing: ​My friend Billy Gene is hosting a free training where he’s going to build an entire Facebook advertising campaign from scratch - the ad copy, the landing pages, and everything in between!​ ​Why struggle trying to figure out​ Facebook ads on your own when you can just copy Billy Gene? Claim your spot today at INeedThisTraining.com!

My guest today, Cindy Krum, is the CEO and founder of the mobile marketing consultancy MobileMoxie. It’s more and more important every day to have a strong mobile presence, and while building native apps for Android and iOS may sound like the standard choice, it’s not necessarily the way to go. If it comes as a surprise to you that there are other options, or you knew that there are but want to learn more about them from a true expert, this is the perfect episode for you. Find Out More About Cindy Here: Cindy Krum on LinkedInCindy Krum on Facebook@Suzzicks on TwitterMobileMoxie In This Episode: [00:49] - Cindy talks about the main things that you need to be cognizant of in mobile marketing. [01:41] - What does mobile-first indexing for Google mean for marketers? [02:48] - Cindy explains what responsive design is, and explains both its upsides and a downside involving bounce rate. She and Stephan then discuss this. [05:19] - While Google is okay with other options, responsive design is their favorite. [06:19] - Cindy has written a couple articles on her predictions on what mobile-first indexing will mean for the SEO community. She then backs up and explains that right now, there isn’t a great term for all the stuff that’s getting internet enabled, and that many things are getting lumped in the “mobile” category. This is why she thinks that “mobile-first” is a misnomer. [09:32] - Stephan points out that listeners should note that search engines can follow a train of thought. [10:17] - Cindy thinks Google is having a brand identity issue. [11:56] - Cindy explains what the relevance of everything she’s been saying to a mobile marketer is. She then explains that AMP is an interesting side note, but she’s talking more about Firebase. [14:02] - Stephan pulls us back a bit, offering some insight and explanations about Schema, JSON-LD, metadata, microdata, and more. [16:39] - Cindy never expected Stephan to be her “nerd interpreter,” she jokes. He mentions his other podcast, the Optimized Geek. [18:05] - What is AMP, and why do we need to take action on that immediately? [20:01] - Stephan chimes in, explaining other aspects of AMP and responsive design. Cindy continues by talking about another restriction, which is that you’re strongly encouraged to host all of your external content in Google’s cloud hosting. She then emphasizes the importance of engagement. [23:37] - Stephan explains that AMP pages are hosted on Google and also link to Google. Cindy elaborates on this. [25:53] - We go back a bit, with Stephan discussing some actions to take now that we’ve discussed AMP in depth. [26:36] - Cindy talks about moving to responsive design. [28:22] - Stephan talks about the difference between dynamic serving and responsive design. Cindy then explains that dynamic serving is tougher to test and tougher for Google to crawl. [31:54] - Stephan brings up app indexing, which he and Cindy discuss using the example of Yelp. [34:14] - We circle back to a particular point about dynamic serving: having the vary header set in your HTTP headers. [35:48] - Cindy explains what JSON-LD is, and what marketers should know about it from a mobile marketing standpoint. [38:17] - We learn what an API is. [39:06] - Cindy differentiates regular mobile apps from progressive web apps. [41:50] - Stephan offers an old-school equivalent to what Cindy has been saying about progressive web apps. [42:52] - One of the things that slows things down the most when on web pages on the phone, every page has to reload even though much of the content is the same. This is different with PWAs, Cindy explains. [43:53] - What is Firebase in relation to PWAs? Through her answers, Cindy makes clear that she thinks having a PWA is a better choice than making native apps. [46:34] - There are ways to use AMP HTML in your PWA to make it very fast. She and Stephan then discuss the fact that a handful of apps are throwing off stats for apps in general. [48:48] - We learn more about what’s important in terms of ranking in the app stores. [50:29] - Stephan launches into a lightning round of quick questions. Should people check to see what their mobile page speed is? [53:14] - What is deep linking? [55:31] - Listeners can email Cindy at Cindy@mobilemoxie.com. Links and Resources: Cindy Krum on LinkedInCindy Krum on Facebook@Suzzicks on TwitterMobileMoxieMobile Marketing: Finding Your Customers No Matter Where They AreMobile-first indexingPubconResponsive designBounce rateDwell timeDigital assistant searchesInternet of ThingsMobile-first Amazon EchoSiri Cortana Google NowGoogle Now on TapGoogle HomeGoogle AssistantSundar PichaiJSON-LDHTML head tagPWA (progressive web app)SchemaMetadataMicrodataTim Berners-Lee Dynamic servingThe Optimized GeekGoogle Cloud hostingAPIAMP (accelerated mobile page)Android Instant AppsFirebaseCascading style sheetsApp indexingApp indexing APIYelp!Hotel TonightVary headerHTTP headerProgressive web appsApp shellService workerInline JavascriptGoogle AnalyticsWazeSkypePage Speed InsightsGTmetrixPingdomMobile-Friendly TestWebPageTestTest My SiteMobileMoxie Search SimulatorMobileMoxie Device EmulatorDeep linking      

Elissa Epel, today’s guest, is an expert in the field of telomeres. She co-wrote the The Telomere Effect with Dr. Elizabeth Blackburn, who won a Nobel Prize for discovering telomerase. Elissa, an associate professor at UCSF, explains in this conversation how certain behaviors and experiences can impact telomere length. She talks about stress, for example, which affects telomeres differently depending on the kind of stress. She also offers insight into how to protect yourself from premature cellular aging through mindset and lifestyle choices. Find Out More About Elissa Here: Elissa Epel at UCSF@Dr_Epel on TwitterElissa.Epel@ucsf.eduwww.telomereeffect.com In This Episode: [01:51] - Elissa speaks about why we should care about telomeres, and what we need to know about them. She reveals that much of our aging is about our lifestyle. [03:35] - Stephan recaps what telomeres are. Elissa then expands on what he has been saying and offers some insight into how short, worn-out telomeres lead to aging issues. Short telomeres can actually impact young people as well, she reveals. [05;40] - There’s a commercially available test you can take to find out the length of your telomeres (if that’s something you want to know). Elissa explains that in certain cases, people are unhappy to discover their results. [08:42] - How can we get tested? Elissa lists some testing companies (including Life Length, Telomere Diagnostics, and Repeat Diagnostics). She then offers advice on how often to test your telomere length. [10:15] - Elissa clarifies what she meant by a “residential retreat” a moment ago. She then discusses how valuable these can be. [14:29] - We hear about the effects of these residential retreats on telomere length and telomerase. [16:13] - In response to Stephan’s request for things for people who aren’t really into meditating can do instead, Elissa talks about tai chi and qigong. She also talks about the importance of being able to change your perspective and the way you’re thinking when facing stress. [19:52] - Stephan mentions Elissa’s book as it relates to stress. Elissa talks about different types of stress and their different impacts on telomere length. She then emphasizes the possibility of maintaining telomere length even if they’re currently shorter than you might like. [23:17] - Stephan and Elissa talk about positive addictions. Stephan recommends Way of Life, an iPhone app. [25:17] - Elissa talks more about forming habits and what she calls the “golden rules of behavior change.” She recommends asking yourself how confident you are that you’ll maintain your behavior, as the answer reveals a great deal about the likelihood that you’ll follow through. [28:01] - We learn that habits have three components: the cue, the habit itself, and the reward. To break a bad habit, you can change the cue. [29:52] - Where does sleep fit into the equation for Elissa? She reveals that shorter telomeres are associated with various sleep issues. [32:41] - Elissa discusses the weak relationship between BMI and shorter telomeres. [34:52] - Stephan and Elissa discuss abdominal fat. [35:52] - We learn that Elissa’s co-author, Dr. Elizabeth Blackburn, discovered telomerase with her student Carol Greider. Elissa then talks about the slow growth of science, specifically in its response to this discovery. [40:16] - We shift to the topic of nutrition and dieting. Elissa talks in particular about a study by Janet Tomiyama regarding caloric restriction, and reveals that nutrition is more important for telomere length. [44:12] - What would Elissa recommend for supplements when it comes to telomeres? [45:25] - Elissa talks about what a pregnant woman can do to give her baby the best shot at having long telomeres. [47:19] - Stephan brings up the topic of banking stem cells. Elissa explains that stem cells are the cells with the highest levels of telomerase. [49:08] - How can people find Elissa’s book? And does she have any other resources to recommend to listeners? [50:43] - Is there a strong correlation between your sense of purpose in life and the length of your telomeres? Elissa speaks to the perhaps surprisingly deep importance of feeling a sense of purpose. Links and Resources: Elissa Epel at UCSF@Dr_Epel on TwitterElissa.Epel@ucsf.eduwww.telomereeffect.comThe Telomere EffectDr. Elizabeth BlackburnTelomeraseUCSFTelomeresRhinovirusPeter DruckerLife LengthTelomere DiagnosticsRepeat DiagnosticsDeepak ChopraTai chiQigongMind & Body Tips (on The Telomere Effect)Way of LifeJerry SeinfeldGlucoseDr. Michael Breus on the Optimized GeekThe Power of When by Dr. Michael BreusSleep apnea Blue lightMelatonin Growth hormoneBMI AdiposeInsulin Intra-abdominal (or visceral) fatCytokinesEukaryotic organismsTetrahymenaAnemia FolateCaloric restrictionIntermittent fastingCarol GreiderJanet TomiyamaFree radicalsOxidative stressAntioxidants Insulin resistanceWorld Health OrganizationOmega-3 Fatty AcidsStem cellsBanking stem cellsDr. Harry Adelson on the Optimized Geek

Will Henshaw founded the British pop-soul band Londonbeat, which had two Billboard #1 hit records, and also a successful serial entrepreneur. He’s the founder and CEO of Focus at Will, a music app for increasing productivity. In this conversation, he explains in detail how flow states work in relation to sound, and explains why most music is actually a distraction rather than a helpful tool. Find Out More About Will Here: Will Henshall on LinkedIn@willhenshall on TwitterWill Henshall on FacebookFocus at Will In This Episode: [01:51] - Will’s three interests are efficiency/productivity, music, and the brain. He explains why the music we tend to listen to isn’t great for productivity, and discusses how putting headphones on to block out distracting sounds actually makes things worse. [07:22] - Your non-conscious mind doesn’t only notice music with vocals, but also music with instruments that sound like a human voice, or other things related the human voice (such as breath sounds). [09:45] - Some people are more easily distracted than others, Will explains, and reveals that for certain distractibility levels, having more distraction is actually better. [13:00] - Stephan steps in to relate what Will has been saying to what we learned in a previous Optimized Geek episode with Helen Irlen. [14:20] - Will returns to the idea of early humans, and explains how ADD and ADHD would have benefitted us in those days. [17:23] - The distractibility scale is an internal concept at Focus at Will, Will explains. He then offers a simple way to conceptualize it and assess your own distractibility. Next, he explains how habituating to your sound environment reduces productivity. [21:12] - Will talks about using the recommended practice for using the timer on the Focus at Will system, then plays some sound samples from the system. [24:19] - For listeners not familiar with the concept, Will explains what binaural beats are. [27:08] - There have been two main differences between men and women on the Focus at Will system: women tend to listen at a lower volume, and what happens in the brain during a flow state. [29:37] - Stephan talks about the concept of attention residue. [31:55] - Will explains what a stand-up meeting is, and how they function at his company. [34:43] - We hear about how the Pomodoro Technique connects to what Will has been talking about. [37:16] - Will offers a simple trick for getting into a flow state. [40:43] - Stephan talks about classical music, explaining that he finds it so boring that it would put him to sleep if he listened for long. Will explains that he doesn’t like it either, but that it’s one of the most popular stations on the program. [43:13] - The type of music on Focus at Will is called “streamlined music,” Will explains. [44:41] - Focus at Will is based on hard science. Will talks about a study they did last year involving the Big Five personality traits, and explains how this relates to the Focus at Will program. [48:07] - How long of a trial period is enough to figure out whether Focus at Will will work for you? For most people, 48 hours is long enough. It works for about two out of three people, and if it doesn’t work for you, you’ll know it. [48:57] - Will offers some final words of advice for listeners. Get Optimized! Don’t wear headphones if I’m trying to be productive. Trying to block out sounds can actually be more of a distraction. While focusing, avoid music with a human voice, and also music with voice-like qualities (such as breath sounds or instruments that sound similar to the voice). Experiment with different distraction levels to see which is best for me. Depending on how my brain works, having more stimulation around might help my productivity. Links and Resources: Will Henshall on LinkedIn@willhenshall on TwitterWill Henshall on FacebookFocus at WillHelen Irlen on the Optimized GeekAlison Armstrong on the Optimized GeekCal Newport on the Optimized GeekBinaural beatsStand-up meetingPomodoro TechniqueNootropics Shaahin Cheyene on the Optimized GeekSingularity University interview with Will HenshallBig Five personality traits

Today we're talking to Jamie Salvatori, an expert in viral videos. He's the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen. Find Out More About Jamie Here: Jamie Salvatori on LinkedIn In This Episode: [01:02] - Jamie talks about reaching that high level of YouTube success, crediting a lot of it to luck. [02:28] - We hear about Jamie’s background in computer science and engineering. [05:24] - Jamie responds to Stephan’s comment that it seems like they have creating viral videos down to a formula. [07:15] - Jamie walks us through the steps of the ideation process at Vat19.com, and explains how different it used to be from the way it is now. He also explains the benefits of a silent brainstorming session. Stephan responds by talking about how this relates to his conversation with Bill Donius on the Optimized Geek. [12:08] - We hear about Vat19’s party gummy music video. [13:59] - What would be a video that Jamie is particularly proud of, and came up with the idea for? [16:46] - Jamie talks specifically about Vat19’s scripts, describing their format. [18:10] - In the Real Food vs. Gummy Food Challenge, Jamie had to eat a real worm. He and Stephan talk more about the video. [21:23] - Stephan and Jamie talk more about videos, using the metaphor of planning a trip to emphasize the importance of planning your outcome. They then talk about the videos that fell flat instead of going viral. [25:45] - What are some of Jamie’s favorite Vat19 products? He then talks about some of his current favorite products, such as a dual-scented prank candle and prank birthday cards that don’t stop playing until the battery runs out. [30:56] - Jamie talks about the watch time on a four-hour video. He then compares Facebook and YouTube for video content. [34:44] - Stephan talks about some of the primary difference he hears about viewing habits between Facebook and YouTube. Jamie then adds his insight. [37:42] - Jamie’s advice for getting your videos out there is “try everything.” He also talks about the importance of a long-term YouTube strategy. [42:41] - Jamie isn’t convinced that there’s a formula for going viral, and credits much of their success to luck. [44:19] - Stephan returns to the topic of going viral on Facebook rather than YouTube. Jamie then talks about Vat19’s strategy for Facebook, and he and Stephan then talks about techniques (and a couple other Marketing Speak episodes you should listen to: Molly Pittman and Nicholas Kusmich). [49:40] - Jamie talks about his views on marketing, which involve trial and error as well as committing to something long enough to see whether it pays off. [53:06] - Jamie clarifies that he’s speaking from his personal experience with this one business, and isn’t necessarily advocating that these strategies would work for other businesses. Take Your Marketing to the Next Level: Find amazing and interesting products that I love to feature, and then have fun creating the videos for them. Start by deciding how long I think it should take to shoot the video, what the goal of the video should be, and what I want to accomplish with it. Bring my team together for a brainstorming session. Everyone should write in silence for a few minutes, then give what they’ve written to the script writers to use in making a draft. Links and Resources: Jamie Salvatori on LinkedInBill Donius on the Optimized GeekThe 26-Pound Gummy BearReal Food vs. Gummy Food ChallengeOrbeezStank Prank CandleJoker Birthday CardOval Office Cold Open on SNLMolly Pittman on Marketing SpeakNicholas Kusmich on Marketing Speak 6ft inflatable soccer ballPouch CouchBeardo

Today's guest is Tamsen Webster who's a brilliant keynote speaker and change strategist. She’s also an insightful “idea whisperer” who knows how to bring a talk or presentation to life. Her experience with the topic runs deep; she’s the executive director of the oldest (and one of the largest) locally organized TED talk events in the world. She’s particularly noteworthy for her simple yet powerful “red thread” framework, which she’ll explore in depth in this episode. Find Out More About Tamsen Here: @tamadear on Twitter@TamsenWebster on FacebookTamsenWebster.comFind the Red Thread on YouTube   In This Episode:   [01:21] - Tamsen describes her framework, called the “red thread.” [02:43] - The “red thread” is a Scandinavian phase related to the Greek myth of the minotaur and the labyrinth. Tamsen explains the origin, and then explores how it relates to her framework. [06:28] - Tamsen walks us through her framework in more detail, mapping the various steps back to the labyrinth myth and her red thread concept. She explores the process of identifying the goal, the problem, the idea or diagnosis, and the change or solution. [15:32] - We reach the last piece in putting a talk together: actions. [17:04] - Stephan gives Tamsen an example: she’s trying to convince someone who doesn’t believe they have a problem as a speaker that this framework is the change that is required. What would be the goal, problem, idea, change, and actions in that scenario? [20:04] - In response to Tamsen’s answer to his question, Stephan talks about the concept of the “wall of context” he’s been exploring on his other podcast, the Optimized Geek. Tamsen then expands on what Stephan has been saying, explaining that the audience needs to have its goal met on two levels: intellectual and emotional. [23:23] - How could you match Tamsen’s framework with Stephan’s recent talk, “Seven Steps to Hiring an Insanely Great SEO”? [25:11] - Tamsen explains what she means when she says that details obscure meaning. [29:06] - We learn what the most important word in your mind when putting together a talk or a message should be. [33:33] - Stephan expands on what Tamsen has been saying. [34:31] - Stephan returns to the example of redoing his talk to use Tamsen’s framework. He gives an example of one of his steps, and she explains how to fit it into her red thread concept by walking her through her thought process. She asks questions to help get to insightful answers, which serves as a great example of questions to ask yourself about your talks. [43:21] - After hearing Tamsen’s answer, Stephan unfolds what she has been saying and draws out another aspect of it. She then digs deeper into the structure of using her framework for a talk. [46:38] - Tamsen offers some thoughts and insight for people who have been doing how-based talks instead of why-based talks, and wants to get keynote speaking gigs instead of just breakout sessions. [52:48] - How can people reach Tamsen? She recommends going to her site at TamsenWebster.com.   Links and Resources: @tamadear on Twitter@TamsenWebster on FacebookTamsenWebster.comFind the Red Thread on YouTubeThinking, Fast and Slow by Daniel KahnemanThe Optimized GeekAnn HandleyBigger, Braver, Bolder Content Marketing

Rachel Hanfling is an Emmy-nominated TV producer, international keynote speaker, and media and communication consultant who spent two decades producing for some of the nation’s biggest names. She produced at the Oprah Winfrey Show for almost a decade, then became one of the core producers at Anderson Cooper’s show Anderson. During her time producing for these shows, Rachel was known for finding and nurturing highly sensitive guests such as domestic violence survivors. She also excelled at producing power players including Hillary Clinton, Ryan Seacrest, and many more. Most recently, she co-created and co-executive produced a special called 7 Little Johnstons on Oprah Winfrey’s network OWN. Find Out More About Rachel Here: rachelhanfling.comRachel Hanfling on LinkedIn@RachelHanfling on Twitter@RachelHanflingMediaConsultant on Facebook In This Episode: [01:22] - What exactly is media training, and why do you need it? In her answer, she reveals that one should think strategically about media from the beginning, not wait until you already have media attention. [03:39] - Rachel explains more about what media training is exactly. [05:52] - We hear an example of  details that can ruin a whole interview if not there. [08:16] - There are two main dangers to preparing specific answers: 1. You might not prepare for the right questions. 2. It will sound canned and won’t resonate with your process. [09:24] - Rachel talks about what a pre-interview is. [12:46] - When someone in the media calls unexpectedly, should you put off the call (for a few minutes or a few hours) to give yourself time to prepare? Rachel’s answer is that you should only do this if there are factors that would interfere with the call currently. If you’ve done your homework in advance, you should be ready to go at any time. [15:14] - Rachel talks us through the processes of finding potential guests for Oprah’s show. [17:16] - If you aren’t the best fit for what the producer is looking for, should you suggest someone else for them to contact? In her answer, Rachel emphasizes the importance of trust and relationship-building. [19:40] - What should you do with the various pitches that you should have prepared? [21:44] - Rachel discusses the importance of having previous TV clips when trying to get on a big show like Oprah. She reveals that it’s not absolutely necessary, but definitely helpful. [23:20] - How would Rachel suggest somebody should get started in making media appearances? [24:58] - We hear about how relationship-building led to Rachel being on Brendon Burchard’s stage. [26:06] - Rachel talks about the differences in preparing for various kinds of appearances. What’s the same throughout, she explains, is your messaging. [29:20] - Dealing with a remote camera situation is tough, because there’s no human connection, Rachel explains. She shares her thoughts on how to make the best of this situation. [31:20] - What should you wear if you’re sitting versus if you’re standing? [33:03] - Rachel gives some advice on how to sit during an appearance. [34:07] - What are some of the hooks you should offer a journalist or a producer? When you’re trying to get any kind of media attention, you need to pay attention to what’s going on in the world, Rachel answers. She then talks about promoting yourself with hooks. [37:14] - Stephan asks Rachel if she has any horror stories to share about the pre-interview process. She deftly avoids giving a specific answer, while still providing a great tip: don’t confuse talking about your product with delivering something that could be useful to media. Think about the opposite perspective of Toby Keith’s song I Wanna Talk About Me, she advises. [41:19] - Rachel talks about providing value. [42:23] - We hear Rachel’s thoughts on having a book published as it relates to TV appearances and media attention. [43:59] - Stephan starts a mock pre-interview process with Rachel, and they roleplay the parts. [47:02] - With the roleplaying over, Rachel critiques Stephan’s performance and gives insight into how his answers relate to what she’s been saying. Her biggest tip to him is to sound excited and passionate. [49:50] - Stephan responds to Rachel’s critique. She then points out that the more energy and enthusiasm you can show, the better (up to a point!). [51:32] - In relation to having energy in your voice, Stephan talks about having recently interviewed Roger Love on his other podcast, The Optimized Geek. You can hear that conversation here. [52:05] - How could somebody work with Rachel? She has a course on her website, Rachel Hanfling’s Media Power Plan. She also coaches people on various aspects of media attention, public speaking, and communications. Links and Resources: rachelhanfling.comRachel Hanfling on LinkedIn@RachelHanfling on Twitter@RachelHanflingMediaConsultant on Facebook7 Little JohnstonsOWN Brendon BurchardI Wanna Talk About Me by Toby KeithRoger LoveThe Optimized GeekRachel Hanfling’s Media Power Plan

The incredible Sally Hogshead has done it all. She’s a branding expert who founded her own ad agency in her 20s and has worked with prestigious companies like Nike, Godiva, and MINI Cooper. She’s also the author of two New York Times bestselling books, Fascinate and How the World Sees You. In this conversation, it becomes very clear that she also has a deep, nuanced understanding of human nature and communication. She explores how your personality and goals should shape the message you share with the world, and how having all these things in alignment offers the potential for a more powerful message. This conversation previously aired as episode 44 on my other podcast, The Optimized Geek, but it’s so great I had to share it with my Marketing Speak listeners too! With that said, though, I suggest checking out The Optimized Geek if you aren’t already a regular listener. You’ll learn many tips, strategies, and methods to transform your life, body, and health. Find Out More About Sally Here: @SallyHogshead on TwitterHogshead on Facebookhowtofascinate.com In This Episode: [04:06] - Sally starts off by emphasizing the importance of making sure we have the same understanding of words. She then shares her definition of the word “brand” and gives a couple of examples. These days, she says, everything we do is either adding value to or damaging our brand. [07:31] - Next, Sally gives us a look “inside the golden hallways of a high-end ad agency” by discussing the example of MINI Cooper. She then discusses how this relates to smaller companies, entrepreneurs, and solopreneurs. [10:04] - We learn what the term “anthem” means in advertising through several examples. [11:23] - Stephan shares his own example of an anthem. [14:19] - Sally takes a moment to rave about the experience of helping brands find the right words to describe themselves. She then explains that all communication can be put into seven different categories and gives some insight into how this applies to brands. [17:58] - Stephan offers LifeLock as an example of an alert brand. Sally agrees with his assessment, and elaborates on it. She then explains that  these seven categories apply to people too, with each of us having a primary advantage. [21:35] - Does Sally have any processes or tips for stepping into our best selves? She starts her answer by offering an example of needing to balance a trust company with an innovation message. She then offers three recommendations. [27:28] - In response to Sally’s client “Mountain Dew” anecdote, Stephan shares a story of his own on connecting with a client whose internal and external messages were incongruent. [29:47] - Sally talks about the terms “quicksand” and “wellspring.” A wellspring is a situation that allows you to fully apply your natural advantages. For Sally, that’s sitting down and writing headlines or short-form copy. Quicksand, on the other hand, is something that takes a disproportionate amount of energy and doesn’t allow you to show up at your best. [32:37] - Sally applies these concepts to a completely different type of personality: Dan Kennedy. His wellspring is being able to sit and think through concepts intensely. His quicksand is emotional connection in which he has to fake interest or hug strangers. Jay Abraham’s wellspring is coming up with nonlinear ideas very rapidly. His quicksand is micromanaging his own thinking and following a formalized script, or going through details in a way that doesn’t allow creative freedom. [34:23] - Stephan takes a moment to talk about flow and being in a flow state. He then shares his own wellspring and strengths. His quicksand, he reveals, lies in details. He then discusses the finite nature of willpower. [39:05] - This time, Sally asks Stephan a question: when we’re working on something that requires a tremendous amount of willpower, does that lead to unhealthy behaviors? They discuss willpower, the allocation of time, and abstinence versus moderation. [43:43] - We hear Sally’s thoughts about hiring people based on their wellspring and quicksand. She recommends having people take the Fascination Advantage Assessment (free to Marketing Speak listeners with the code “GEEK”), then gives examples of how to use this when managing people. [47:56] - Is Sally a speaker who writes or a writer who speaks? Her answer reveals that you aren’t necessarily wired one way or the other, but something that can change depending on our experiences and what we practice. [50:38] - Sally shares another perspective on this question, framing it in a more conceptual way. [52:41] - Stephan explains how to get Sally’s free gift (howtofascinate.com/you code: geek) [53:17] - We learn more about the Fascination Advantage Assessment, which takes about three minutes and tells you about how the world sees you at your best. [55:21] - Sally has two training programs: one for personal brands and one for businesses. She talks more about the programs she offers. Her Fascination Business System is for people who don’t have the budget to hire an agency, but understand the need to differentiate themselves. [57:12] - To wrap things up, Sally shares a final parting thought: the world isn’t changed by people who sort of care. You have to passionately care and find something that fascinates you and allows you to become fascinating. Links and Resources: @SallyHogshead on TwitterHogshead on Facebookhowtofascinate.comDan KennedyJay AbrahamFlow by Mihaly CsikszentmihalyiThe Rise of Superman by Steven KotlerStrengths Finder TestFascination Advantage AssessmentRobert Allen

John Gray needs little introduction, as he’s the author of the bestselling book of the 1990s and, according to USA Today, one of the top 10 most influential books of the last quarter century. If you haven’t already guessed, this remarkable book is Men Are From Mars, Women Are From Venus. This book is John’s most famous by far, and has been translated into 45 languages in over 100 countries. However, it’s far from his only one; he’s written over 20 books and has a new one, Beyond Mars and Venus, coming out in January 2017. In this episode, he offers a lot of detailed information and advice (particularly for men) about how to best address relationship dynamics, hormone levels, and health. Find Out More About John Here: MarsVenus.com@MarsVenus on TwitterJohn Gray Mars Venus on Facebook In This Episode: [01:57] - What’s the secret sauce to relationship success? In his answer, John illuminates some of the differences between men and women and explores how these can cause problems. He goes on to talk about his forthcoming book Beyond Mars and Venus and explains why he felt it was necessary. [07:42] - In his last answer, John mentioned balance. Here, he discusses how to find balance, with an emphasis on behavioral changes rather than supplements, though he points out that both are necessary. He discusses the role of testosterone and how to keep those levels in balance, as well as exploring the environmental and personal factors that can lead to low testosterone. [16:31] - John talks about how a new relationship can be an exception to general rules about comparative hormone levels. He also talks about how internet sex differs from real, in-person relationships. [18:15] - Stephan and John discuss the concept of “fake it ‘til you make it” in the context of testosterone production and being an alpha male. [19:31] - Body positions can help create testosterone, John tells us. He then explains that getting rid of estrogen in your body is even more important, and offers some methods to do this. [21:01] - John walks us through what often happens in an early relationship and how the difference between men and women can lead to issues in the relationship (as well as a reduction in the man’s testosterone). He also discusses the importance of expending energy on your work, not just your relationship. [25:52] - We hear some more behavioral things that can help men regain the masculinity that many are losing. John also explores the differences between historical anger and today’s anger, as well as how men should cope with negative feelings and defensiveness. He then talks about the importance of maintaining a certain kind of detachment. [34:37] - John discusses the importance of being a rock. He points out that it’s okay for men to cry when big things happen, but points out that small things shouldn’t lead to fear or tears, as those reactions are results of high estrogen. He goes on to emphasize the importance of analysis in strengthening masculinity. [41:19] - In response to what John has been saying, Stephan recommends a past Optimized Geek episode with Byron Katie. [41:54] - John offers his own thoughts on Byron Katie’s work, and gives more advice on how to apply what he’s been saying to create better relationships. He points out the need for women to be sensitive, and explores how this leads to her having better orgasms (which are best when she’s ovulating because that’s when her estrogen levels are highest, he says). [45:02] - John returns to the topic of nutritional supplementation.He then recommends his new book, Beyond Mars and Venus, before going on to suggest taking (small) doses of lithium. [49:03] - John has created two different superfood shakes: one for men and one for women. He talks about what else is in his shake, and why it’s effective. [52:43] - One of John’s daughters, Lauren Gray, offers tips for women and is featured on John’s website at marsvenus.com. [53:17] - John discusses how bad statins are for men’s health, and talks about other prescription medications and their issues. [56:31] - Stephan takes a moment to point out that the content in the show and these associated notes is not medical advice and you should consult with your doctor. [57:10] - We learn more about gut health, with John recommending Bravo Super Probiotic Yogurt. [57:46] - What is a healthy testosterone level for men? John gives his answer, then goes on to explain why women think men are babies when they’re sick, and potentially even get annoyed by it. Get Optimized! Men, get your testosterone levels checked if you’re having relationship problems. When you get close to a woman, your testosterone levels will decrease. If your testosterone levels are low, work out and get exercise. Get plenty of rest and don’t exercise too much, though, as this can actually lower your testosterone. Avoid plastic cooking utensils and food containers. These contain xenoestrogens, which the body interprets as estrogens and can lead to lower testosterone production. Links and Resources: MarsVenus.com@MarsVenus on TwitterJohn Gray Mars Venus on FacebookMen Are From Mars, Women Are From VenusBeyond Mars and VenusXenoestrogens Aromatase Neil StraussConscious MenByron KatieLithiumSuperfood shake for menSuperfood shake for womenLauren GrayGlutathione Statins Bravo Super Probiotic Yogurt

Gregory Kunin, the guest in this week’s episode, is the CEO and founder of Ola Loa Products. This nutritional supplement is designed to support health in important ways that traditional vitamins struggle with, for reasons you’ll hear about during our conversation. In addition, Gregory is Vice President of the National Health Federation and a serial entrepreneur. He’s been exposed to the health and medical field for just about all of his life; his father is a doctor (and Gregory’s partner in creating Ola Loa), and Gregory suffered from lead poisoning as a child, leading to a personal understanding of the importance of health. If by the end of this conversation you’re interested in trying Ola Loa for yourself, listen to the podcast for a 30% discount code on Ola Loa products for Optimized Geek listeners! Find Out More About Gregory Here: Gregory Kunin on LinkedIn@OlaLoaKahuna on TwitterGregory Kunin on Facebook In This Episode: [01:58] - We hear a bit about Gregory’s early life and how his father’s interest in specific aspects of health led to him being tested for lead. [04:05] - Gregory talks about his dad’s involvement in Ola Loa. [05:15] - Methylation is the foundation of life, Gregory explains, and gives the basics of how it works in relatively simple terms. He also explains that the first reason to look at whether you’re methylating properly is your digestion. [08:58] - Are there tests to check whether methylation is functioning properly in your body? [10:25] - Gregory explains what’s unusual about Ola Loa and clarifies that it provides strategic support for the methylation cycle. He tells us that his father, a doctor, started checking his patients for major blood coagulation factors (such as homocysteine, fibrinogen, and lipoprotein(a)). [12:28] - We learn about how to get your coagulation factors checked, and how the healthcare system makes it difficult. [16:04] - SpectraCell Laboratories is Gregory’s recommendation for having these tests performed. [17:29] - Gregory’s biggest piece of advice is to get your blood tested now instead of waiting until you have major problems show up. He also discusses the problems with recommended daily allowances for vitamins. [21:29] - Do you need to take these tests before you decide what vitamins to take? The simplest way to find out is just to try Ola Loa and see how you feel, Gregory answers. [23:25] - We hear how Ola Loa differs from other products, and what it’s giving you that other products don’t. He also goes into depth about specifics regarding the functions of BHMT, cyanocobalamin, and GNMT. [30:13] - There are multiple Ola Loa products, and here Gregory goes into more detail about each one and explains their different purposes and functions. [33:51] - Gregory asks Stephan whether he’s familiar with Burning Man. He then reveals that Ola Loa has been used there to help people suffering from the heat. [34:29] - Stephan and Gregory mention the problems with Gatorade, then Gregory goes on to talk about the importance of physical support when you’re physically active. [36:11] - In reference to Vitamin D, Gregory talks about how people don’t get enough sunlight. He then goes on to talk about the problems with statins using the example of a personal friend. [41:32] - What are chelated minerals? In his answer, Gregory talks about the the dangers of fluoride. [44:14] - Gregory discusses magnesium, as well as the types of chemical bonding that occur in effervescent solutions such as Ola Loa that don’t occur in pill form. He and Stephan then also talk about fat-soluble versus water-soluble vitamins. [48:49] - Stephan asks Gregory about three-a-day vitamins as opposed to one-a-day vitamins. Gregory goes on to talk about the importance of being aware of your body. [53:52] - Gregory further discusses the complexity of genetics and DNA. [55:30] - Stephan baits Gregory a little bit with his final question: “Milk: does it do a body good?” [58:17] - What resources would Gregory recommend? He suggests his site olaloa.com, as well as thenhf.com. Get Optimized! Methylation problems often manifest first as digestive issues. If you suffer from these, have your methylation checked. Get major blood coagulation factors checked to get a sense of your health. As you heard from Gregory, these results can be a good indicator of overall health. Switch to a chemical-free sunscreen; protecting yourself from the sun may not be worth the dangers of slathering yourself in toxic chemicals. Links and Resources: Gregory Kunin on LinkedIn@OlaLoaKahuna on TwitterGregory Kunin on FacebookOla LoaLinus PaulingMethylationGlutathione MTHFR Homocysteine Fibrinogen Lipoprotein(a) SpectraCell LaboratoriesNatural NewsBHMT Cyanocobalamin GNMT Hyla CassBurning ManJim FixxChelated mineralsFluorideThe National Health Federation

Roger Love is the most commercially successful vocal coach of all time, both in the speaking and singing fields. His clients have ranged from actors (including Reese Witherspoon and Jeff Bridges) to singers (including Selena Gomez and John Mayer) to public speakers, including the renowned Tony Robbins as well as John Gray, Brendon Burchard, and Suze Orman . He’s also the voice coach of the stars of the TV show Glee. His introductory video shows even more of the stars who he’s helped achieve vocal success. Fortunately for all of us, Roger isn’t only a consultant to the stars. He’s sold over 100 million CDs and has written three top-selling books, which means he’s been able to reach an incredible number of people worldwide. And in this episode, he coaches Optimized Geek listeners on how to develop a powerful, compelling voice. If you want to continue your vocal training, pre-order his newest book Set Your Voice Free, which is coming out on December 27th. Find Out More About Roger Here: Roger LoveRogerLoveVocals on Facebook@RogerLove1 on TwitterRogerLove on Instagram In This Episode: [02:23] - Roger talks about his new book, Set Your Voice Free. In 1999, he had created a previous edition of this book, and he explains how he got started writing and why he’s creating a revised edition. The new book comes out December 27th, and some customized bonuses are available when you preorder through this link. [05:47] - We learn just how important the speaking voice is in social interactions. What Roger does is help people find their authentic voices. He reveals that he only focused on singers for the first 17 years of his career. He eventually realized that there’s no difference between singing and speaking, and began teaching speakers as well. [10:35] - There are five components in voice, regardless of whether you’re singing or speaking: pitch, pace, tone, melody, and volume. Roger talks more about each of these components in some depth and demonstrates several of them. [18:28] - Roger explains how influence is a major goal of communication. [19:20] - Stephan steps in for a moment to translate what Roger has been saying into metaphysical terms. Roger then expands on the concept. They go on to discuss the role of body language and physiology in communication. [23:45] - Roger tells us how to breathe in an effective way. He provides an exercise: open your mouth and take in a very slow (and airy-sounding) breath through your mouth. It makes the back of your throat dry, right? [25:31] - Half of diaphragmatic breathing is simply breathing through your nose instead of your mouth. The other half is not raising your chest and shoulders when you breathe. This is how babies breathe, Roger explains. [30:29] - Roger points out that we live in a mirror culture, and gives an example. This attempt to connect through imitation or mirroring is why we don’t use diaphragmatic breathing as adults despite doing it as babies. [31:05] - Stephan asks a detailed question about singing between the chest voice and the head voice. Roger talks about the fact that there are actually three voices: the chest voice, middle voice, and head voice. He goes into some depth about the importance of the middle voice for singers and speakers alike. [35:06] - Roger points out that boys and girls have the same vocal range before puberty. Once they reach puberty and boys’ voices change into men’s voices, the voices of men and women are immediately separate and sound very different. The middle voice allows men and women to have overlapping frequencies, which Roger argues allows the genders to communicate more easily. [39:00] - People try to play all the different characters they must be throughout the day in one voice, Roger tells us. He gives an example and explains the importance of different voices. [41:39] - Many people speak in a monotone. Roger talks about his stair-step method, which involves figuratively walking up and down the steps of pitch. [47:29] - Roger talks about the online offerings he has for people who are interested in learning more. He keeps the price relatively low to avoid letting it be a barrier. He particularly recommends his Perfect Voice program. He generously gives Optimized Geek listeners the free gift of this 3 Best Speaking Tips video. [50:10] - Stage fright is an anticipatory fear, Roger explains. It tends to disappear within the first few seconds of actually speaking on stage. [51:20] - Roger wants to help you develop your voice. In addition to the free video he provided, he suggests pre-ordering his forthcoming book Set Your Voice Free. It comes with a private website that has over 50 audio and video samples and a way of communicating with other people learning the same techniques. For a limited time, if you preorder before December 27th, you’ll also get three free gifts! (Note: you’ll need to use the included link when you preorder the book to be eligible to receive these gifts.) [52:15] - Roger is also offering Optimized Geek listeners a special discount on his Complete Perfect Voice Training System. For $50 off, use the promo code TRAINING (in all caps) when you order the program. [55:23] - Roger is fully booked for the next year and therefore unfortunately isn’t generally available to be hired privately. He now spends most of his time creating content to reach (and help) larger audiences. Get Optimized! 1. Most of us speak in descending scales, with the word right before a comma or period being the lowest. Practice reversing that and speaking in ascending scales instead. 2. Focus on developing a stronger, richer sound if your voice is airy or breathy. Roger explains that airy voices tend to sound inconsequential, weak, or less intelligent. 3. Practice increasing your speaking volume. Use the same abdominal muscles as you do when you’re coughing or laughing to increase the air pressure (and volume). Links and Resources: Roger LoveRogerLoveVocals on Facebook@RogerLove1 on TwitterRogerLove on InstagramWho Is Roger Love?Set Your Voice FreeReese WitherspoonJeff BridgesSelena GomezJohn MayerTony RobbinsJohn GrayBrendon BurchardSuze OrmanDiaphragmatic breathingChest voice, middle voice, and head voiceRoger Love’s 3 BEST Speaking TipsComplete Perfect Voice Training System (promo code TRAINING for a $50 discount!)

My guest today is Rich German, who is a bestselling author, speaker, and business/lifestyle coach.  He has conducted over 18,000 individual coaching sessions and co-founded the JV Insider Circle.  With its focus on joint ventures, the JV Insider Circle is a powerful community that helps speakers, authors, and coaches grow their businesses.  Each year they host a live event called JVX, a three-day experience, which helps cultivate relationships geared towards building lasting joint ventures.  Rich’s first two books, Living the Law of Attraction and Monetize Your Passion, are content-rich books that help people improve their lives and financial situations.  Rich has a passion for helping entrepreneurs cultivate a life that allows them to take care of their own mind, body, and spirit, and to enjoy the things they are most passionate about.  Rich teaches what he knows to be true--it is possible to create a lifestyle that you love. Rich has a love for the ocean and the creatures that live in it.  Years ago Rich made spending time on his paddleboard a priority.  He has structured his life in a way that he is able to spend hours a day interacting with the dolphins and whales that call Laguna Beach, California their home.  On a whim he started taking pictures and then video, and posting them on his Facebook page.  (Check out his images here.)  His photos are breathtaking!  His time on the water has given him a mission to restore, protect, and sustain the ocean.  He created Project O, with a short-term goal of raising awareness through art, film, outreach activities, and media coverage.  The long-term goal of Project O is to help change laws in order to protect the oceans.  Rich has compiled 95 of his most amazing images into a beautiful new coffee-table book called Blue Laguna.  The sale of his new book will help fund Project O’s mission of protecting the ocean for our generation and generations to come.   Connect with Rich German: Pre-order Rich’s book here to help support his work through Project O.Rich GermanJV Insider CircleFind Rich on Facebook In this episode: [02:55] - Rich talks about how his new book came to be. [05:30] - Rich describes his love for the water and his amazing connection with the dolphins and whales near Laguna Beach drove him to begin filming his experiences, and then sharing them on his Facebook page. [06:27] - Rich tells us about having one of his videos go viral. Watch it here. [07:18] - We hear about him receiving massive media exposure last year, as well as exposure from top ocean organizations such as PETA, Save the Whales, Black Fish, and The Cove. [08:49] - Rich tells us that he estimates that since 2010 he has been out in the water paddling about 2100 times, has spent over 5000 hours on the water, and paddled over 15,000 miles. [10:40] - Rich talks about 100% of the proceeds from the pre-order of his book going to help fund Project O.  Pre-order Rich’s book here. [11:15] - We discuss the process of creating a non-profit. [13:48] - Rich speaks about creating Project O, with a short-term goal of raising awareness through art, film, outreach activities, and media coverage, and a long-term goal of changing laws in order to protect the ocean. [14:04] - Rich explains the benefits of no-take zones, areas that cannot be fished. [15:33] - He tells us why it is important to him to approach activism from a place of love instead of a place of fear. [16:32] - Rich tells of his determination to set up a lifestyle that gave him time to pursue his passions, particularly his love for the ocean.  He gets into how his focus on collaboration, working together to create a better result, influenced his decision to create his own foundation versus joining one that already existed. [19:37] - Rich tells us why he is not the guy to talk about the pros and cons of setting up a 501(c)(3). [20:30] - We talk about how burnout played a role in Rich leaving the coaching company he was working for and creating the JV Insider Circle and the JVX Experience. [24:26] - Rich reminds us that when he created his company, he looked first at what kind of lifestyle he wanted, then created a business to satisfy those needs. [27:32] - Rich explains why solopreneurs, people who generally work from home and alone, especially need avenues to build relationships, support, and partnerships in their business. [28:13] - We learn how Rich was able to leverage his time by moving from one-on-one coaching to building a community that is six hundred-to-one and in the process taking his income up five to ten times. [30:00] - Rich talks about creating his million-dollar JV Insider Circle by continually niching down until he was only solving one problem, teaching people how to do joint ventures. [32:15] - We chat about the power of being focused.  Stephan gives a great exercise in being focused that comes from Warren Buffett.  Read more about that here. [33:10] - Rich tells us how avoiding “shiny-object syndrome” and following up on great ideas can set you apart from other entrepreneurs. [33:31] - Check out the interview that Rich and Stephan did on the Marketing Speak podcast.  In that episode, Rich gets into details about how to set up a joint-venture partnership, how to leverage friendships and acquaintances to get a better list, and why doing mutually beneficial promotions is a crucial part of growing your business.  You can listen to that here. [34:15] - Rich responds to Frank Kern's idea that “The money is in the list.”  Rich reminds us that it is not about growing a big list; it is about the impact you can make through the list. [36:10] - Rich recommends asking the question, “Who is already talking to the audience that I want to be talking to?” [37:05] - Stephan recommends the book Thousand True Fans by Kevin Kelly, which talks about the benefit of having an audience who is proactively engaging with you and the community instead of passively consuming information. [38:40] - Rich gets into the details of his offer to give a free ticket to the JVX event (November 3-5, 2016) to the listeners of Optimized Geek. [38:48] - Rich talks about the role that training and education play in the JV Insider Circle. [41:59] - We talk about the remarkable things that happen at JVX, including JV Match Cards; top-notch education about joint ventures; “Shark Attack,” which will feature an all-star panel that includes Christian Mickelsen and Loral Langemeier; and opportunities to network that are off the charts!  Do you have your free ticket yet? [44:50] - Rich gives us a key tip about creating informational products, “Your program or product needs to solve just one problem.”  He explains why he thinks this is such a key point. Links and Resources: Pre-order Rich’s book here to help support his work through Project O. Rich German JV Insider Circle Find Rich on Facebook Match.com Living the Law of Attraction Monetize Your Passion Warren Buffett's tips to get focused Shark Tank Marketing Speak - Episode 20 - Guest Rich German Thousand True Fans Christian Mickelsen Loral Langemeier A free gift for Optimized Geek podcast listeners: JVX Ticket Page  

Shanda Sumpter is the founder of HeartCore Business.  She is passionate about helping people build businesses that don’t burn them out.  She is a coach, speaker, and author.  Shanda’s book is called Core Calling: How to Build a Business That Gives You a Freedom Lifestyle in 2 Years or Less!  She is also the creator of the wildly popular Zone Event.   When Shanda started her career in the commercial real-estate business with Coldwell Banker, she used emails to build a 170-million-dollar real-estate empire in just fourteen months.  Five years ago she headed out on her own and started her own business, which she has grown to over five million dollars in sales and 121,000 names on her email list.  Shanda is a self-proclaimed “recovering workaholic” who has bucked the work-till-you-drop mentality, to build a business that gives her the freedom to spend time with her partner, Ash, and her son, Zack; travel the world; and take time to enjoy life.  Shanda has taught thousands of entrepreneurs around the world to build businesses they love and live a freedom lifestyle, working on their own terms.    Connect with Shanda Sumpter at: www.heartcorebusiness.com/about/ or  @HeartCoreWomen on Twitter You'll Learn: 01:52 – Shanda talks with us about what a freedom lifestyle means. 03:48 – She tells us, “Freedom, for me, is truly spending time intimately with people but also making a huge difference in the world and making more than enough money than you could possibly spend.” 07:18 – We hear about Shanda’s use of “flex time” and how that has evolved over time.  She explains how endurance training both changed how she “flexed”  but also helped her become a strong finisher in every part of her life. 09:57 – We discuss how the logistics of flex time work for Shanda every month, including using email autoresponders; specific voice-mail messages; and being unavailable for calls, texts, and emails. 12:20 – Shanda tells us why HeartCore Business offers paid, unlimited vacation to their employees, and why that works so well. 13:35 – We hear how working as a team is the way that everyone, including Shanda, in her company is able to take the time off they need to stay refreshed and at the top of their game. 15:42 – Stephan asked how to answer listeners who think this type of flexibility is impossible for their business and life. 16:51 – Shanda stresses, “My company didn’t grow because I worked harder; my company grew because I actually broke the scarcity in my mindset by changing my schedule like this.” 18:05 – Shanda relates stories of clients who have experienced great changes in their professional and personal lives by adopting flex time. 23:30 – We hear how abundance comes from creating a plan and a schedule that works to serve you. 23:58 – Stephan and Shanda discuss the benefit of doing “tempos,” intense times (90 days) of doing very specific projects several times a year, and why you can actually make more money by doing less overall and doing more in targeted areas. 25:00 - We hear Shanda’s excitement about The Zone Event.   27:42 – Shanda tells us her experience of starting her business, working seven days a week, and only making $2000 profit for the whole year.  She explains how being strategic with her time has grown her company to five million dollars last year in sales, with a 35-37% profit margin. 30:08 – We get into the importance of taking care of our physical and spiritual needs, and being generous with our resources.   31:34 – Shanda tells us how the Bible has become her favorite personal-development book. 33:42 – We get into the technical marketing side of The Zone Event and talk about “swipe files” and “evergreen webinars.” 37:20 – Shanda talks to us about creating a consulting or coaching company and why she believes “the most powerful coaching/consulting business on the planet is the one your life has already taught you.” 42:49 – She tells us about the four coaches she currently has in her life. 43:22 – We hear of the value of finding the areas in your life that you are resistant to and moving toward those areas. 44:33 – Shanda talks about the size of her team at HeartCore Business, how they work together, how they stay motivated, and how they are compensated.   48:38 – She tells us about her company’s process of reviewing their work throughout the year and says, “Wealth is built by retaining clients; it’s not built on just getting them.” 49:22 – Stephan and Shanda begin to talk about insurance as a wealth-building tool. 51:34 – Stephan reminds listeners of the Optimized Geek, Episode #32, with Ray Poteet, about being your own bank and setting up Infinite Banking.  53:53 – Stephan talks about types of insurance, including Key-Man, Errors & Omission, Disability, Travel, Liability, Medical, and Life insurance. Links and Resources: HeartCore Business Core Calling: How to Build a Business That Gives You a Freedom Lifestyle in 2 Years or Less! The Zone Event Optimized Geek, Episode #32, with Ray Poteet  David J. D'arcangelo Thank you for listening! As always, thank you for tuning in. Please feel free to contact me or leave a comment. If you enjoyed this episode, please share it! - Stephan

Stephan Spencer is a three-time author, runs two podcast shows — Optimized Geek and Marketing Speak — and is a frequent conference speaker on the topic of SEO. Stephan attends between 40-50 conferences a year and has gone through an amazing life transformation with the help of Tony Robbins. On this week's episode, Stephan shares the amazing story of how he met his fiance at a Tony Robbins event, his spiritual awakening in India, and the fascinating things he's learned about himself while taking Kabbalah classes. 04:00 - Stephan compares Podcast Movement to other conferences he has attended. 05:00 - Stephan spends $4,000 a month on his three podcast shows. 06:05 - Stephan probably goes to about 40-50 conferences a year. 07:45 - Stephan's whole life was rebooted because he went to a Tony Robbins event. 10:25 - What kind of guests does Stephan look for on his podcast, Optimized Geek? 11:50 - How does Stephan know he's just recorded a fantastic interview? 12:55 - How does Stephan measure who is listening to his podcast and taking action on the advice that's given? 15:45 - Has Stephan ever been starstruck by a guest? 20:10 - Stephan talks about taking Kabbalah classes. 23:00 - How Stephan had a spiritual awakening when he was in India a few years ago. 25:30 - What kind of insights about yourself can you get from a brain scan? 27:00 - We are wired to be spiritual beings. 28:55 - Why did Stephan start the Optimized Geek podcast? 31:40 - Were Stephan's family members surprised by his transformation? 32:35 - Stephan signed up for Tony Robbins' platinum partnership for three years. 33:05 - What happened to Stephan when he was hanging out with Tony Robbins? 37:15 - Where does Stephan's giving nature come from? 42:35 - Stephan dives a little deeper into his spiritual awakening in India. 44:35 - Stephan says, God is not a belief — it's an experience. 46:30 - Stephan shares how he met his soon-to-be wife. 52:05 - Why Stephan is a spiritual junkie. 55:15 - What's next for Stephan? 58:00 - What's the most misunderstood thing about Stephan? 01:00:30 - What has Stephan changed his mind about recently? FULL SHOW NOTES: http://www.podcastjunkies.com/stephan-spencer-interview/★ Support this podcast on Patreon ★

  Margaret Wright is a powerhouse in business and real estate and an expert at flipping houses. Her training program, FlipChick Coaching, teaches women how to successfully flip houses, and her book, Own It: A Girl's Guide to Building Wealth in Real Estate, will come out in the next year or so. You can find Margaret on Twitter @TheFlipChick.   EPISODE Have you ever thought you were destined for more than your current job or career? On this episode of The Optimized Geek, Margaret shares how she went from the IT field with no free time, to flipping houses and living life on her terms. Even if you think that you don’t have the skills or resources to make serious money in real estate, Margaret can change your mind. This episode is a must-listen for anyone who dreams of getting into the flipping game.   We Discuss: The insecurities that don’t have to hold you back anymore. How to dress a house to increase interest. Choosing contractors and vendors. Your role as the owner.   LINKS & RESOURCES MENTIONED FlipChick Coaching Home Depot Angie’s List REI Blackbook   GET OPTIMIZED! 1) Is your career getting in the way of your dreams?  If so, it may be time to consider a change-visualize your ideal life so that you are able to create it. 2) Don’t rule out house flipping just because you aren’t crafty or handy.  In fact, being too involved in the reno/decor can slow the process. 3) Similarly, don't hire one contractor to do everything.  You want an expert plumber, an expert electrician, etc., not a "jack of all trades.”   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED Reboot and Improve Your Life - Free Guide | Twitter | Facebook

  Tony Molina is the co-owner and founder of the Rewire Project, the first practical rejuvenation center in the US. A master teacher of the human mind and body, his wealth of experience includes degrees in high altitude physiology, cognitive neuroscience, biomechanics and exercise science.   EPISODE Many people desperately search for therapies that can relieve chronic pain, improve the function of their body, or improve their athletic performance. The answer may not always be with expensive doctors, surgeries, or long-term prescriptions, but with safer, more natural therapy. Tony Molina works to help people redefine their health, and take back their life.   We Discuss: The benefit of Intermittent Hypoxic Training. How Muscle Activation Therapy can help heal pain and muscle tightness. The success stories of Tony’s clients. The benefits of adding exercise to your daily routine   LINKS & RESOURCES MENTIONED The Rewire Project Power Plate bioDensity John Jaquish on The Optimized Geek   GET OPTIMIZED! 1) Try full-body cryotherapy to improve your  circulatory system, your energy levels, nervous system,  and the lymphatic system-you may even lose some weight and inches! 2) Get moving! Exercise is important to our health, range of motion, and helping to decrease pain. Talk to a professional if you need specific moves to help ease problems with pain. 3) Go to RewireProject.com to learn more about The Rewire Project and Tony’s work.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED Reboot and Improve Your Life - Free Guide | Twitter | Facebook

  Guest Bio: Stephan Spencer is an internationally recognized SEO expert and bestselling author. He is the author of “Google Power Search”, co-author of “Social eCommerce”, and co-author of the “The Art of SEO”, now in its 3rd edition and considered THE bible on SEO. Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to Covario. Stephan continued as a sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quicksilver, Best Buy Canada, Bed Bath & Beyond, and Chanel. Stephan speaks at many Internet marketing events, including SES, SMX, PubCon, Internet Retailer, Shop.org, etc. He’s contributed to Huffington Post, Search Engine Land, DM News and MarketingProfs, among others. Stephan is the creator of Traffic Control, a 3-day seminar on SEO, co-creator of the 3-day professional development seminar Passions into Profits with Kris Jones, and the host of 2 podcasts, The Optimized Geek and Marketing Speak. Interesting Facts and Sound Bites:   He holds an M.S. in Biochemistry from the University of Wisconsin-Madison. Inventor of “The Gravitystream” - an automated pay-for-performance natural search technology platform, re-branded as RIO SEO Website Optimizer.       Show Notes:  Nile:              Hey, welcome back to the social media business hour. We’re talking with Stephan Spencer and Stephan is a true SEO expert. He’s really written the bible on SEO. Go back in the first segment if you’d like and listen to the details regarding that. But without getting into the details we were talking about some SEO strategies and one of the things that we happened to talk about was an SEO audit and in that audit finding duplicate content. Now, one of the questions I get asked a lot Stephan is about duplicate content. What’s considered duplicate content? What’s not? You know, what would get you slapped by Google if you will. And so rather than me speculating on it let me just ask you about that. Stephan:          Yeah, great question. So, let me first dispel a big myth about duplicate content. It doesn’t create a penalty situation. It is a filter. Not a penalty. So, when you get filtered because you have duplicate content that another more authoritative site also has it’s not like you are being slapped. It’s just basically that you’re not being favored over a more authoritative site. And this can happen if you’re even the originator of the content. So, let’s say that you have created unique valuable content about cruises and cruise lines and various, you know, just each cruise line, princess cruises and so forth. And this is an actual real world case. A company, cruises.com created all these different write ups about each cruise and each cruise line and so forth and then they would syndicate it to various sites that -- like airline partners and travel partners like Orbits. And guess who would end up winning the duplicate content filter war in Google. It wasn’t cruises.com. it wasn’t even any of the airlines. It was Orbits. Because when you think about how much authority Orbits has with all of these links and really powerful, important links pointing to their site. So, cruises.orbits.com was the site that would win out and then everything else would get filtered. So, you don’t want to get filtered out. Even if you’re the originator of the content that can happen so there’s some strategies and tactics you can use to ensure that doesn’t happen. Like for example, any partners you’re syndicating to asking them to link back to the -- your original article from their article. Like if you’re syndicating an article to various business sites then you could have in the byline or the bio where you specify, you know, just your company and so forth. You can include a link to the original article on your site. Not just to your home page because we want to link directly to the article in question so that Google can see that oh, this is the originator. And also when you’re the first one to show that article on the web and then later your syndication partners start to show it on their websites that’s also a signal. And then there’s another thing that -- I’ll geek out for just a moment here and then we’ll get back to normal talk. And that’s called a canonical tag. So, you add this into the HTML code. It’s not really difficult to do. It’s just one line of HTML and it just specifies what the definitive source URL of that piece of content is and so if you get permission, you get buy in from this syndicating partner that they’ll put a canonical tag in your HTML on the page that points to your URL, your article on your site then that will be a very definitive signal to Google that you’re the originator of that content.   Nile:                You know, if you happen to share content or get it syndicated and the syndication partner -- obviously, you might want. But they are not going to do anything related to linking back to you or allowing this conical tag. Did I get that right?   Stephan:          Canonical tag.   Nile:                Canonical. See? I told you I’d mispronounce it. What -- or how much of the content do you have to change on your page to make it unique?   Stephan:          Substantial. It would have to be very substantial. Because if you just move your paragraphs around or you add an extra paragraph -- think of it like if you had this imaginary five or six-word long window that you ran across both pages to compare and contrast them and see how many of those -- these are called shingles. These five or six word long windows are in common between the two documents. Shuffling paragraphs around is going to still leave most of those shingles in common between the two documents. Adding an extra paragraph or reducing a paragraph, that’s still going to keep -- leave most of the shingles in common between the two documents. You’d have to do a substantial rewrite. Paraphrase most everything. Or significantly augment the content with tons of like user generated content, lots of customer reviews or discussion forum posts and things like that to really differentiate your content from the other site. And that’s also -- we didn’t even go into the issue of duplicate content that you’re causing to your own site just by misconfiguring all the -- like the URL structure or having superfluous parameters in the URL. And I’m getting geeky again. Sorry. I just -- I’m a geek.   Nile:                That’s okay. Keep getting geeky. You know, we get some technical people on here so we want to know this.   Stephan:          Yeah, yeah. and actually I’m a podcaster as well so -- when I say I’m a geek I actually have a show that has geek in its name. optimized geek.   Nile:                I like it.   Stephan:          So, yeah. I’m a real geek. So, anyways, if you have duplicate content on your own site -- so, you are competing with yourself. Now it’s like you are creating not only duplicate content but you’re creating page rank dilution. So, think of it this way. Like if the leading candidate for president -- whoever that is. I’m not going to get into Trump and all that sort of stuff. But let’s say whoever your favorite candidate is had a twin brother or a sister, whatever. And they both ran and they had similar platforms and they didn’t really have any differentiating, you know, their level of experience was pretty much the same and so forth. You’d have a hard time picking one of them, right? So, it would split the vote and neither would win. So, imagine doing that on your website. You have five different variants of the same exact product page at different URLs. You know, flags or parameters in the URL, tracking parameters and things and they’re all picked up by Google. It’s like having four twin brothers and you both, you know, all of you running for president and none of you are going to win.   Nile:                You know, so people get into article spinners and then they’re looking to change words out in the article and they get the percentage of words and all that type stuff. It sounds like that’s sort of a game that they’re probably not going to win. Is that a fair statement?   Stephan:          Oh, are they not going to win? In fact, they are going to lose very badly because most of Google’s future algorithm is going to be based on machine learning and you can bet that with artificial intelligence they’re going to be able to sniff out any of that nonsense and if it does not read like it was written by a human and it like reads like poetry -- you can't make an article spinner right like Shakespeare or, you know, whatever. Pick your favorite poet or a writer, right. So, you cannot fool the search engines going forward. You might be able to fool them today or a couple of years ago. But even today I’d say you probably aren’t fooling them. Maybe a few years ago possibly. So, you are down a path that is not going to bode well for -- it’s not going to -- you’re not going to win. You are going to in fact lose. Certainly get penalized for it. And when you do something that you think okay. I’m going to kind of skate the edge here and see how far I can get away with this and I know it’s not cool, I know it’s against Google’s guidelines but it works. And other people are having success with it. So, I’m going to keep writing this out until I think it’s too dangerous and then I’ll stop. That’s a terrible idea because what will happen is Google will be able to retroactively look back on all your bad behavior because they’re keeping a rap sheet on you for certain. And they’re going to be able to figure out -- hey, wait a second. You have a pattern of, you know, skating on the edge here, doing stuff that’s against Google’s guidelines until you suddenly think you’re about to get caught and then you stop. We’re sick of that and we’re going to slap you like you’ve never been slapped before. And rightly so. You know, you had it coming to you.   Nile:                Yeah, and that’s what everybody, you know, has heard about the Google slap that happened to a lot of people and they went from respectable or high rankings to being invisible.   Stephan:          Yeah, but they think in terms of like okay. I did this thing and then I got caught or I did this and then I got caught or I do this thing and I don’t -- did I get caught? I’m not sure but suddenly my rankings are not what they used to be and so forth. So, they can't pinpoint it to a particular algorithmic update. What they’re not thinking about is they’ve created a pattern of bad behavior. Google’s been keeping that rap sheet on them and they can retroactively go back and reassess, reanalyze the data, figure out that you were doing something that was not okay and you have this pattern of stuff and something that probably wouldn’t on its own have gotten you in trouble; with that pattern of bad behavior you’re slapped.   Nile:                That makes perfect sense and I know a lot of people won’t like that but let’s go back to where you were talking about duplicate content on your own site. And it’s not there for any other reason than you’re trying to create, you know, different pages on your site that address specific issues and you might have people look at content on those pages.   Stephan:          Yeah. it’s totally inadvertent. It’s not like you said well, let’s create five different copies of every product in my catalogue or, you know, whatever. It’s just that whoever built the site didn’t know what they didn’t know.   Nile:                If you encounter that problem, is there any way to basically say this is my main page, these other pages, you know, ignore because -- it’s something like that if you will.   Stephan:          Yeah, absolutely. That’s what the canonical tag was built for. So that really reduces the duplicate content. The thing is it’s only a hint. It’s not an absolute directive so Google may or may not obey that canonical tag but the -- before the canonical tag was cross domain meaning it covered multiple websites -- you could go, you know, like let’s say you get syndicated onto -- I don’t know. Businessinsider.com or something, right. And they agree to do a canonical tag back to your site, to your original article on your blog. Well, back in the day when canonical tags were brand new that was not supported. You only could use canonical tags within your own site and that was to reduce the duplicate content that was inadvertent created because of tracking parameters and things like that. Because if you have like added to the end of your URLs source=blog to track when people are coming into your home page from your blog or source=email if you’re tracking people coming in from your email newsletter and then you also have that email newsletter archive down the web and, you know, have all these different pathways into the home page and they all are different URLs with that source= whatever tracking parameter. Now you’ve created umpteen number of duplicates of your home page and that’s not -- that creates that duplicate content situation we’ve been talking about.   Nile:                Okay, okay. It makes sense. Well, listen, we’ve got a lot to talk about. I feel like we’ve barely scratched the surface but we’re at the end of another segment. So, join us in the next segment. You definitely don’t want to miss what’s coming up next. And we’ll be right back. Hey, welcome back to the social media business hour. This has been so exciting. We’re in segment three of a three segment interview with Stephan Spencer who is -- I’m going to change your title. I was saying that you wrote the bible on SEO. I’m now going to make you the SEO god so -- you might argue that Google really is in that position because they’re the guys that are making the rules but listen. I’ve learned so much. I appreciate it. Thank so much Stephan.   Stephan:          It’s great being here. Thanks for having me.   Nile:                So, you know, if somebody wants to learn some more about some of the SEO there’s a lot of tools out there. Are there any tools that are really worth your time?   Stephan:          There’s so many. That’s a great question because there are a lot of time wasting tools out there but there are some great tools and it depends on what you’re trying to do. Like some people will buy a big, expensive enterprise level tool and then they don’t have anybody to run the tool which is absolutely ridiculous. It’s like buying a really expensive car and nobody has time to drive it. What a waste of resource. So, if you instead buy lower priced tools and you spend your money on internal resources, staffing and outside consultants and so forth that’s way more effective use of your money. So, my favorite tools -- and I’m using these for all my clients, right. So, every engagement where I’m dealing with the three pillars of SEO which is, you know, every engagement I’m dealing with all three pillars so architecture, content and links if you recall. So, for links I’m using link analysis tools such as AH _____16:28 majestic.com, open site explorer which is part of MOZ. Of course Google has their free tools inside of Google search console. It used to be called Google web master tools. Doing link analysis with those. And linkresearchtools.com. these are all fantastic tools and I recommend having at least a couple of them so that you can compare and contrast the data that’s coming out of them and the reporting because they’re all different. They’re using different algorithms, different data sets, they crawl the web differently and to varying degrees. So, that’s just link analysis to figure out what your competitors are doing, where they’re getting their links from and which links are the most authoritative, important, trusted links so that you can maybe go after some of those same links and -- but again. That’s more tactics than strategy. You’ve got to have a strategy to like go viral with some crazy, amazing content marketing piece and so forth. And so we can circle back to that if you’d like. But so that’s link analysis. And then let’s say we’re doing some competitive intelligence on what keywords and so forth are driving the most traffic and rankings for our competitors. We could look at tools like search metrics. That’s M-E-T-R-I-C-S.com or semrush.com. and if we’re talking about keyword research to figure out which keywords are popular. Not based on looking at our competition and what they’re getting traffic on but just like what’s popular with Google searchers in our niche, our categories and so forth. Then you want to use the Google AdWords keyword planner which is a free tool. You just have to have a Google AdWords account which means you have to sign up with AdWords and give them your credit card but you don’t have to start buying AdWords campaigns. You can just never do that. And then log in and start using this free tool inside of Google AdWords called the keyword planner and this will tell you which keywords are more popular than others, synonyms, verb tenses, plurals versus singulars, all that sort of great stuff. And there’s complication with like -- algorithms have gotten better over time with google so it’s not so much like oh, I’ve got to get the right verb tense or I have to get the singular or the plural right depending on which one’s more popular. It’s more about entities and stuff so we can geek out on that later. But keyword research tools, that’s one of my favorites but there’s also keyworddiscovery.com which is a paid tool. There’s a tool within authority labs that’s great for doing keyword research. Authority labs is knows as being a tool for tracking your rankings. Your search rakings across the engines. It’s like Google and Bing and so forth. And speaking of tracking your rankings if you have never thought of YouTube as a search engine you should because it’s the number two search engine by search volume, number of search queries. So, tracking your rankings on the YouTube search engine is something that’s not on anybody’s radar for the most part but it should be. And there’s a tool called Woot that you probably have never heard of that allows you to track your YouTube search rankings as well as some other YouTube engagement metrics like watch time and number of views and favorites and likes versus dislikes. All that sort of good stuff so that’s --   Nile:                Okay, spell that one for us.   Stephan:          Yeah. Woot, W-O-O-T.net.   Nile:                Okay, great.   Stephan:          Yeah. lots of tools.   Nile:                Well, you know what? That -- listen, that’s worth the price of admission just to the podcast here for getting that listing of tools. And I know that wasn’t a complete list.   Stephan:          Not even close.   Nile:                But, you know, the thing that amazes me is you were just rattling all of that off the top of your head.   Stephan:          Oh, yeah. there’s a lot more up there.   Nile:                I can't remember all three of my names consistently. First, last and middle. I’ve got to stop and think every once and a while so that was impressive.   Stephan:          Oh, thank you.   Nile:                So, listen, what are some of the common or maybe even the most common myth about SEO?   Stephan:          Boy, there’s so many. And I actually created a white paper full of myths to dispel many of them. There were 72 in that document all in so --   Nile:                And I bet you that document’s on your website, isn’t it?   Stephan:          It is. It’s my lead magnet on my home page, on stephanspencer.com. so, yes. You can go ahead and download that if you’re listening -- if you’re driving don’t do that now. Go do that later when you’re in front of a computer.   Nile:                Yeah, we’ll have the links on social media business hour. This is episode 142 so no problem. Just go get the links and in the meantime continue to listen.   Stephan:          Yeah, yeah. so, let me give you a few examples of just myths that need to die but still haven’t. so, I still, to this day in Florida people are talking about meta tags and them having really any value for SEO. And I’ll -- let me get into specifics here because details matter. Like the devil’s in the details. So, the meta keywords tag is a meta tag that never counted in Google. And this is a great screening question by the way. If you’re looking to hire a consultant or an in house SEO person ask them about meta tags and specifically about meta keywords. What’s your process for optimizing meta keywords, how are you going to go about doing that? And if they give you any answer other than meta keywords what -- they never counted. Never. If that’s not their answer you boot them out the door because they never counted in Google. And if they give you some BS line about how, you know, they’re not as important as they used to be. Or yeah, they used to matter and not anymore. None of that is true. They never counted in Google and I can point to concrete evidence of that fact. Google webmaster central blog which is owned by Google and Google engineers write for that blog. They said that -- and back in 2009. We never counted the meta keywords tag. So, that’s one. And there’s another meta tag that’s talked about a lot called -- so, that was the meta keywords tag. Now I’m going to talk about the meta description tag. Do you know the meta description tag doesn't move your rankings at all? It’s not part of the rankings algorithm. It’s only used to influence the snippet that’s displayed on your search listing. So, you can change that snippet from like a copyright statement all rights reserved sort of thing to something more compelling which is great. But if you’re position nine, who cares? Nobody’s going to see that search listing. You’re buried. Yeah, you’re on page one but barely. So, instead do stuff that’s going to improve your rankings in the search results instead of tweaking the snippet that’s displayed. So, meta descriptions, that’s a very much a second order activity if that, right. Focus on the things that really move the needle. So, you could ask another kind of trick question or screening question of your candidate in front of you in the interview. Like tell me about the meta description and how that influences the rankings or how that -- where that plays in Google’s rankings algorithm. And if they give you any answer other than it doesn’t count, it’s not part of the rankings algorithm you boot them out the door.   Nile:                Well, you’ve got a quick boot process. I mean, we’ve got two questions already that we could identify if they know anything and boot them quickly.   Stephan:          Yeah, so just download my white paper and you’ve got 72.   Nile:                And if they don’t get through all 72 you know that you need to be looking for somebody else.   Stephan:          Yeah.   Nile:                I bet that you have some recommendations. Tell us a little bit about your business and how people could engage with you in all seriousness.   Stephan:          Yeah, okay, cool. So, I used to have like dozens of staff. We were in three different countries and it was fun. And I decided after I sold my agency that I was not going to replicate that again. That I was only going to take on a small number of clients that I could work with individually rather than just handing them off because when you run an agency, you’re the thought leader who is writing books and speaking at conferences and so forth you don’t have time to work on individual clients when you’ve got, you know, 30, 40, 50 active clients at any given point in time. So, I take a small number of clients and I work with them directly. I’m the one doing the deep dive SEO audits, I’m the one writing the content marketing strategy and presenting it. I’m the one who’s doing the keyword research and creating keyword strategy and doing the ongoing month by month kind of retainer work for the clients. Now, I don’t do all the like trench work. I’ll recommend, you know, outside people for doing things like optimizing individual title tags across a 10000-page website. I mean, I’m not going to -- I’d rather like -- I’d rather pull my teeth out than do that work. But the more strategic work and the really -- the deep dive forensic analysis and a really creative brainstorming for content marketing to get links and so forth, I love that stuff and so I do that with my clients. So, _____25:59 handful of clients at the beginning. Those are all clients I work with personally since I sold my agency. So, _____26:06 Chanel, Sony, Bed, Bath and Beyond, Bloomberg business week, Best Buy, Canada. Those are all post acquisition clients. So, if you’re interested. If anyone’s wanting to talk more about potentially taking it to a whole other level in terms of Google and driving more traffic just, you know, contact me at my -- go to my website stephanspencer.com. email me directly at stephan@stephanspencer.com and we can talk.   Nile:                And we’ll have all those links as I’d mentioned earlier up on the website. You know, I’ve been blown away. We’ve been through three segments. A lot of information. And I feel like we just haven’t scratched the surface. So, I understand why you’re so revered and have reached the status that you’ve reached. Because really, there’s just a lot of great information and I had so many questions that I wanted to ask we didn’t even get to.   Stephan:          You know, there’s always another level. There’s always deeper that you can go. Your website’s never finished, your SEO is never finished. If somebody is interested in doing more on your own DIY kind of SEO I encourage them to get a copy of my book the art of SEO. You don’t have to buy it in fact. I got permission from my publisher to share a free electronic copy of this 50-dollar book with listeners. If you email my assistant she’ll send the link. I can't -- we can't include the direct link to the O’Riley site because it’s super-secret and O’Riley, my publisher would have a fit if it got out there in the wild but for your listeners we can allow them to download one of my three books for free. So, there’s social ecommerce, art of SEO and Google power search and they could pick any one of those three for free. Just email my assistant admin@stephanspencer.com.   Nile:                And we’ll make sure that that is on the site as well. Actually we won’t put that on the site. You’ve got to listen. If you don’t write it down, go back and listen to it. It’s there. I think there’s value in that. Wouldn’t you agree?   Stephan:          Yeah, yeah. you can allude to it and say somewhere towards the end of the episode there’s instructions about how to get a free copy of a 50-dollar book from Stephan.   Nile:                There you go. That’s what we’ll do. That will be the tease in the site. But you’ve got to go back and listen. You know, Stephan thanks so much for being with us. I can't tell you how much I’ve learned and how much I appreciate it. I know that all the listeners with me do. Again thank you so much.   Stephan:          Thank you Nile. It’s been great being on the show. I love it.   Nile:                You know, and for the listeners, I want to thank you too. You really make the social media business hour. We would be nothing without you. And hopefully you learned a few new ideas or concepts. I’d be surprised if you didn’t. you know that my desire is you take just one of the things that you learned today and you apply it to your business this week. I know those small changes can make a big difference and I’m committed to bringing you at least one new idea each week. So, identify just that one small change you could make from the information that we’ve presented here and find out what a big difference it will make for you. So, until next week, this is Nile Nickel. Now, go make it happen.

  Shaahin Cheyene is an Iran-born American businessman, writer and filmmaker. He wrote and directed the award-winning 2008 documentary film Serpent and the Sun: Tales of an Aztec Apprentice. He is currently the founder and current CEO of the companies Accelerated Intelligence, a maker of nutritional supplements, and Victory Films, a documentary film production company. He was the founder of the now-defunct company Global World Media, a maker of legal intoxicants. Cheyene developed several alternative medicine products, including "Herbal Ecstacy," an ephedra-based alternative to the drug MDMA, commonly known as "ecstasy."   Episode: We've done several shows on The Optimized Geek about enhancing your body, your career, and your lifestyle, but now we investigate how to get the best brain response and the best work out of your brain. Shaahin Cheyenne has worked in nootropics, aka "smart drugs" since he was 15, and believes that people aren't paying enough attention to how they are treating their brain. He gives some massive insight into small hacks that we can do in our daily routines to achieve better focus and protect our brain from future degradation and harm.   We discuss: •the optimal time to have caffeine for the best benefits •how and why to get your genes tested •preventing Alzheimer’s now •forming your routine to get into the flow state •how to avoid adrenal fatigue   For complete shownotes and more, please head over to www.optimizedgeek.com/shaahincheyene Get Optimized! Research the best nootropic for you, and take advantage of Excelerol’s one month free by mentioning The Optimized Geek   Create a solid fitness regime and stick to it daily Test the different times of days you take caffeined to figure out when is most optimal   LINKS & RESOURCES MENTIONED: Excelerol  *go on the site and mention Optimized Geek and get a free 1 month trial of Excelerol, risk and obligation free!* BulletProof VitaGene The Brain that Changes Everything by Shaahin Cheyene (get it for $1 on Amazon) The Brain that Changes Itself by Martin Dodge Spark: The Revolutionary New Science of Exercise and the Brain  by John Ratey Matcha Green Tea Superfood by Shaahin Cheyene (get it free on Amazon!) Brain Maker: The Power of Gut Microbes to Heal and Protect Your Brain–for Lifeby David Perlmutter THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED: Reboot and Improve Your Life - Free Guide | Twitter | Facebook  

  Domingo M. Silvas, III is Domingo is a serial entrepreneur and US veteran. He is the chief executive officer of EscapeArtist. Prior to EscapeArtist,he was the co-founder of 11i Solutions, and the Chief Executive Officer of Aqua Gold International Inc, a publicly traded US company with subsidiaries in Canada and China from July 2009 to March 2010. This week on Optimized Geek, Domingo gives some sage advice on how to get started in international business and investment. If your company has even a small percentage of revenue coming from abroad, it might be time to think about starting an international business corporation to limit your income that is immediately taxable by the US. And once you get started in international business, it becomes easy to see that there is a multitude of opportunities to get on board with and to overall make sure the money you worked hard to earn is secure from threats in the economy and even from the lawsuits.   Some of the insanely valuable tips we cover today: how your assets are not as protected as you think how offshore banking is completely supported by the IRS how Apple is saving billions in taxes with offshore banking which currencies you should be investing in the best countries to host your headquarters in how the 5 flag theory gives you the most possible protection for your assets For complete shownotes and more, please head over to www.optimizedgeek.com  Get Optimized!  look into getting a passport from a different country visit Domingo's website to look into coaching opportunities consult professional legal advice regarding your finances and offshore accounts LINKS & RESOURCES MENTIONED:  Super Affiliate RockStar Summit Escape Artist Apple Google www.domingosilvas.com THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED Reboot and Improve Your Life - Free Guide | Twitter | Facebook 

  Jay and Joy are co-founders of JingSlingers, a bi-coastal SuperFood powered optimum health and nutritional consulting company. Together they Educ8te, Illumin8te and Elev8te their students and clients, with Cutting-Edge Science and the Ancient Wisdom of SuperFoods and SuperHerbs, teaching them how to “Sling Jing” in the heart of their own homes, their kitchen. Their natural approach to SuperHero Health has them working with a number of Red Carpet celebrity clients all over the world in both the film & music industry. Joy and Jay have been sought after speakers for live events, radio and internet media interviews and they have multi-media projects in the works. Episode:  There are easy ways of extending our longevity and maximizing our best life that the average Joe like you or I simply aren't taking advantage of. These are the kind of realities that Jay and Joy, The JingSlingers, want to enlighten us with. They make their living being optimized health counselors to everyday people and some well-known public figures. They understand that living a truly healthy lifestyle is about finding a method that is sustainable and fits with your life. Jay and Joy and I could talk for hundreds of hours on all of the fascinating secrets they know about optimizing health, but in this session, we mostly focus on food. Specifically, how can one eat well, avoid pesticides, not break the bank and easily find time for it. Turns out, it isn't impossible. To find out some amazing health and wellness hacks that Jay and Joy throw down, listen in. You aren't going to want to miss them discussing: the #1 most pesticide-ridden food how to stave off colds naturally what food has the resveratrol levels of 36 glasses of wine where to find the cheapest, best, organic food  For complete shownotes and more, please head over to www.optimizedgeek.com Get Optimized! Ditch the bottled water Go to the EWG website to get the full list of the Dirty Dozen and Clean 15 Find ways to incorporate superfoods into your diet.  LINKS & RESOURCES MENTIONED:  jingslingers.com findaspring.com bulletproofexec.com  Environmental Working Group, ewg.org  THANK YOU FOR LISTENING! Thanks so much for joining us! I had a great time on this episode, certainly a breadth of information to learn about getting the highest value out of the foods you are eating, and also preventing toxic elements from doing damage to your body. It all comes with taking the step to gain control of what is happening to your body so you can live the life you want and have the type of energy that you want. Be sure to check out Jingslingers.com and Jay and Joy's Kickstarter campaign, some amazing stuff coming from them. See you on the next episode of Optimized Geek! STAY CONNECTED Reboot and Improve Your Life - Free Guide | Twitter | Facebook