Podcasts about Lior

In this episode of the Lights On Data Show, host George Firican discusses effective KPI management with veteran tech entrepreneur and product leader Lior Gerson, co-founder and CEO of Target Board. Lior shares his insights on overcoming common data challenges facing executives, the importance of a cohesive data strategy, and how Target Board simplifies KPI tracking and improves operational efficiency. Drawing from his experiences at Vroom, Placer.ai, and MySupermarket, Lior elaborates on how automation and AI can drastically reduce data friction and enhance decision-making processes for managers across various industries.

As a property manager, have you ever worked with foreign investors? If not, what is stopping you? Is it because you don't know another language or because you don't know where to find foreign investors? What if there were a service that handled that piece for you? In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with the founder of HomeAbroad and Ziffy to talk about how property managers can connect with investors living outside of the United States.  You'll Learn [01:49] Building a Platform that Helps Foreign Investors Find Properties  [08:21] Helping Investors in the U.S. Find Investment Properties  [14:46] How HomeAbroad and Ziffy Can Benefit Property Managers  [25:23] Using Real Estate Investing and Property Management to Move to the U.S.  Quotables “No one wants to be a landlord… They're looking for a good way to maximize return on their investment or return on their cash.” “If you are a smart investor, if you are running this as a business, right, you got to have property management.” “You can't build a portfolio of a hundred properties by managing each property yourself.” “You grow together. It's a small industry, you know, we got to help each other and we grow as a business together.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Client finds the property through a platform. We do the mortgage financing, so we will introduce the property manager at the right time and say, "Hey, by the way, you can find the right property manager to help you manage this property, so, we'll kind of introduce you in the right point in that journey to make sure that you have a high conversion as well.  [00:00:20] All right, I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like Bar Rescue for property managers. We have rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. [00:01:06] And if you are wanting help with any of that stuff, then reach out to us at DoorGrow. So we believe at DoorGrow that good property managers can change the world, and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. [00:01:28] We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win.  [00:01:38] Now let's get into the show. All right, so my guest today, I am hanging out with Amresh Singh, welcome to the DoorGrow Show.  [00:01:46] Thanks, Jason. Thanks for having me. Appreciate it.  [00:01:49] It's good to have you. So I would love to get into your background so people understand, like who are they listening to or viewing on this, and tell us a little bit about your journey into entrepreneurism and how you kind of got started and that will lead us into your business. [00:02:04] Awesome. So my background has been at the intersection of mortgages and technology. I used to work for a leading international bank before I started HomeAbroad. And originally I'm from India, so I moved to the US 10 years back, working for this big bank who moved me from India to the US to work closer to the headquarters over here. [00:02:25] I managed their international customer acquisition. And you know, in that journey, you know, I realized that two things that we have. Or I should say two really fascinating things about the US real estate market, which is, you know, 30 year fixed state mortgages, which we, in the US you know, we tend to ignore and we take it for granted. [00:02:45] It does not exist in most places around the world. It's a superpower, 30 year fixed state mortgages. Right? Yeah. Plus combine that with, you know, higher rental leads in the US market. You know, you're really looking at a true wealth building too. Right? So that realization coming from, you know, an international market into the US market, seeing the superpower of the, you know, how real estate in the US can really help you build generational wealth. You know, gave me the idea to start HomeAbroad, you know, which was a company that was focused on global investors investing in USD asset market, right? You know, and taking the advantages of, you know, some of these superpowers, I will speak later in your podcast. [00:03:24] Right? But that's how the journey started. And then, you know, as part of that journey, we realized, you know, some similar gaps exist in the domestic market as well that led to formation of Ziffy, which I'll talk about as well as we progress in the podcast. So that's kind of in nutshell, my know, my entrepreneur journey, my background, so.  [00:03:40] Very cool. I've noticed, you know, every now and then I get clients that they've got some special connection to an international market. You know, I've got a client from Israel and he's able to pull in Israeli investors and they're wanting to get into the US market, and he helps them handle all of that. [00:03:56] I had a client that same thing with China you know, and other different foreign countries, you know, and so that's a competitive advantage that each of these property management business owners have, but it's not one that every property manager can just create because they don't know a different language. [00:04:14] They don't have a network or connections overseas, and so that could be a challenge. But I see how that could be a competitive advantage for building up your own portfolio if you could access international investors. And I didn't really realize that, but I just grew up in this bubble of the US but 30 year fixed rate mortgages sounds so normal. You know? Yes. So, okay. So cool. So, so tell us a little bit about what you've got going on.  [00:04:40] Yeah, so, you know, as I mentioned, you know, we operate two brands. HomeAbroad is where we started, right? And that's a shop, that's a PropTech and FinTech shop that's focused on helping global investors invest in the US real estate market. [00:04:52] Right? If you think about, you know, real estate, right? It's kind of, you know, wealth building tool or is a mode of, you know, building generational wealth around the world. People invest in real estate for stability, right? For, you know, that that ease of mind, okay my investment is going to grow, right? [00:05:08] But you know, in most places around the world when you're investing in real estate, you're not doing that with leverage. You know, you are buying that in cash and you are, you know, mode for return on that investment is really banking on the capital appreciation on that property, right? What changes in the US market is because of 30 year fixed rate mortgages, there's no payment shock. [00:05:28] The rate is fixed for the term of the loan. That's 30 years. Since it's amortized for a 30 year period, your monthly payments are lower, right? Rental liens are higher. So what ends up happening in the US market is rent covers mortgage in majority of the scenario. [00:05:44] Yeah. It cash flows day one. Absolutely right. And that is something. So think about it, right? So you are generating cash flow from day one with leverage. I'll repeat that with leverage, right? So 20-25% of your money is able to help you buy a hundred percent of the property with cash flow or passive income from day one. [00:06:05] It just does not happen in most places around the world. Now imagine this: you explain this to someone who has no idea about the US state market, right? And then you tell them, Hey, not only you know the value prop, but as a company HomeAbroad, we are going to give you mortgage financing with no US state history. [00:06:25] Right. And we are going to underwrite you not based on your personal income or assets from your home country. We are going to look at the property's income, right? And we're going to underwrite based on that, right? Suddenly someone who has no affiliation with the US, you know, market or financial market is able to invest or buy US real estate for the obvious benefits I mentioned, right? [00:06:49] Cash flow with leverage, but also you're putting your money in the largest economy in the world. USD is still the reserve currency, right? So you're shielding yourself from currency risk that's might exist in your home country, right? And suddenly when you explain this to a global investor, it's an aha moment for them, right? [00:07:04] Because this is something that does not exist in their home market. You know, they want to, you know, kind of diversify their assets and dip into what US has to offer this kind of opening American dream to the world. Yeah. Without them having to live or work in the US. You can live and work in your home country and dip into what America or American dream has to offer, you know, while you sit in your home country. Right. And that's kind of what was a game changing phenomena for us. Great traction, great, you know, reserves. But what we saw, Jason, you know, these people were coming in and we're like, okay, great. I want to invest in USA asset market. But I don't know where to invest. [00:07:40] Right. I don't know the US market, I don't know which city to invest in. Right. And my team, you know, we found ourselves going onto Zillow doing investment analysis and coming back to them and saying, "okay, this is a good place to invest." And then we said, "okay, wait a minute. Let's just build a tech platform, and that's what led the evolution of Ziffy, which is kind of, you know, Zillow for investment properties, ziffy.ai, where you know, as an investor you can kind of just say, okay, this is my investment objective. [00:08:05] I want to generate X dollar cash flow every month. I want to generate Y percent in rental. I want to find all the rent properties. And the algorithm mines everything that is listed on MLS right now from an investment perspective gives you detailed investment analysis and helps you take the data driven recommendation. [00:08:21] And then we realized only 8% of Americans own investment properties. If it's such a good thing that global investors want to put their money in the USA market, why Americans are not building generational wealth by investing in real estate. Right? Because people don't want to be a landlord, right? [00:08:37] Right. But once you put this data in front of them, suddenly the perspective changes. And that's what we are right now. We are launching ziffy.ai where it's going to be the Zillow for investment properties to really help more Americans buy and invest in US real estate.  [00:08:50] Okay, great. And what's that tool called? [00:08:52] It's Ziffy, Z-I-F-F-Y, dot A-I.  [00:08:56] ziffy.ai. Okay. And you mentioned the big other z name Zillow, you're like, you're trying to take their lunch, I guess. Right? We'll see how...  [00:09:06] not really. Thing about it, zillow is focused on primary market, right? Yeah. It's a much bigger market. Right. And, you know, investment, of course, 16% of the transactions are investment properties. [00:09:17] Right. But having said that, it's a huge market and there's lot of, you know, scope for growth because a lot of Americans still, you know, what they don't know about is there are specialized loan products that exist, you know, that can underwrite based on the rental income of the property. [00:09:32] So if I have a mortgage, I have a car loan, I think, okay, there's no way I can buy investment property. No one's going to give me a loan. I'm going to walk in my local bank or my local branch, and they're going to say, "okay, Jason, you know, what's your current mortgage? What's your car loan? Oh, you don't qualify based on your debt to income ratio." [00:09:49] They don't know that this specialized loan product called DSCR loan, which is debt service coverage ratio loan, where I'm qualifying you for the mortgage based on the rental income of that property versus your personal income. Right. So suddenly now you can build portfolio of hundred of investment properties because each property qualifies based on its own merit. [00:10:11] You buy one investment property, right? Rent covers mortgage from day one generates you cash flow. You wait three, four years, you gain equity in the property, do a cash out refinance, take that money to put down payment on other property. That property is cash positive from day one and the cycle repeats. [00:10:27] So if you're a smart investor can really help that first investment property, help you build a portfolio of investment property over 10 to 15 year period and build that generational wealth for you and your family. And people just don't know about it. And that's what we're trying to democratize.  [00:10:41] All right. [00:10:41] I love the idea. You know, we've leveraged a DSCR loan and it's nice because you don't have to give them all your personal info. You know, it doesn't matter how much debt you already have leveraged with properties you already have. So the rates are a little bit higher. [00:10:55] Right. But if you're able to cash flow it effectively, then I guess it doesn't matter.  [00:11:01] It doesn't matter. But also, I'll tell you, Jason, it's not that much higher either. No. If you think about an investment property loan from Freddie Mac or Fannie Mae conventional loans the rates are going to be higher than what you're going to pay for a 30 year fix it mortgage for a primary home. [00:11:14] Right. If you compare an investment property loan from an, from the jcs versus a DSCR loan, the rate difference you're talking about is 0.25%, or, you know, like, so it's not, it's very competitive.  [00:11:28] So. A lot of the people listening run property management companies. They've got a pool of investors. [00:11:33] These are their clients. How do they leverage  [00:11:37] HomeAbroad or Ziffy? That's a great question. Right? So we are also opening a marketplace for property managers, right? Because think about these foreign clients that are coming over to us, right? Think about domestic clients, right? A lot of these clients, you know, no one wants to be a landlord, as I mentioned earlier, right? [00:11:52] They're looking for a good way to maximize return on their investment or return on their cash. Right. And they don't want to take the day-to-day hassle of being a landlord. Right. Right. That's where property management comes in. Right. And if you are a smart investor, if you are running this as a business, right, you got to have property management. That's what we tell our clients. You can't build a portfolio of a hundred properties by managing each property yourself. You got to get property management in, right? Yeah. And what we are doing is we are trying to, you know, open up a marketplace where, you know, foreign investors, of course, they have no idea about whom to work at in the US so they can connect to property managers in the US through a platform. [00:12:31] Right. But in addition. If you're a property manager and if you have clients who are looking for next investment and so forth, you can white label our Ziffy platform for your clients. Right, okay. To give them as your own tool. And if they come back to us, you know, for a mortgage, we give you a referral fee. [00:12:50] You know X, we give up to 40 to 50 basis point on the loan amount as their referral fee. So that could be not only you're servicing your clients, you're giving them tools to help them find their next investment, which by the way, you will end up managing as well. But you're also increasing your value prop by helping your client find the next investment and adding additional revenue stream to your overall portfolio, right? [00:13:12] So it's a win-win situation for everyone.  [00:13:15] So becomes absolutely profit center. Okay, so. And they can white label Ziffy. What about is the Ziffy and HomeAbroad databases, are these linked? Like, are these properties, because you know, I think a lot of property managers listening are like, "how can I get access to these foreign investors because I don't have that capability?" [00:13:32] They're linked. It's just the branding, right? Because for foreign investors, you know, we go with the brand name HomeAbroad, okay? And for domestic, of course, you know, HomeAbroad will not resonate with the US based customers, right? So that's where Ziffy comes in. And we are kind of actually actively going through a rebranding exercise where HomeAbroad will become powered by ziffy.ai. [00:13:52] You know, so at the end of the day, Ziffy is the overall umbrella brand, right? Ziffy.ai is our AI powered investment property search platform and HomeAbroad is the portion of Ziffy that's focused exclusively on foreign investors. But if you're part of our network, you get access to both clients, you get access to foreign investors, you get access to local investors. [00:14:13] Okay, perfect. So it sounds like property managers, if they're listed in this marketplace, it sounds like 1. You might be feeding them some free business from. Absolutely. HomeAbroad brand. Yep. They wouldn't be able to access otherwise. And they're able to support boots on the ground helping with the property locally. [00:14:32] Yep.  [00:14:33] And then they can also leverage Ziffy and do a white label thing for their existing clients and help get them and facilitate getting them into more property.  [00:14:41] Absolutely. Yep.  [00:14:42] Awesome. Okay, cool. Yeah that's very cool. So how does a property manager get into this marketplace?  [00:14:49] What are your qualifications? [00:14:51] So we of course, want to make sure that our clients are taken care of, you know, so we do initial vetting, just to understand, you know, you have the I would say capabilities and infrastructure to help service our clients. So everyone has a good positive experience, right? And then once we kind of have that initial meeting to vet you out, you will become part of our network. [00:15:10] We'll sign a good partnership agreement. You'll be part of the network and then, you know, you'll be listed prominently. If the customer is looking in that particular area, you know, you'll be listed prominently within that ecosystem. Now, good news is we are vertically integrated shop, right? [00:15:24] So client finds the property through a platform. We do the mortgage financing, right? And you know, we know exactly when the customer, you know, is closing that transaction, right? So we will introduce the property manager at the right time. There's no point introducing a property manager right when they're starting their journey to find an investment property, right? [00:15:42] But as soon as they close on that transaction, we'll introduce the property manager. We will expose our, you know, marketplace to them and say, "Hey, by the way, you can find the right property manager to help you manage this property from our vacant property management, based in say, Phoenix, Arizona, or say, you know, Dallas, Texas, like wherever the client is, you know, closing that transaction. [00:16:03] Right. So, we'll kind of introduce you in the right you know, point in that journey to make sure that, you know, you have a high conversion as well.  [00:16:11] So how do you, at Ziffy and HomeAbroad, how do you determine which markets you want to be in and focus on?  [00:16:21] So the cool thing, Jason, you know, like as the customer decides for us, right? [00:16:24] We are operating in 43 states, right out of 50 states in the US right now, right there are of course hot markets, right? But you know, we let our algorithm, because now, it's data, right? We know the data. We know what's the expected rent, which is our for algorithm to calculate the expected rent across every plus property listed on the MLS right now for sale. What's your monthly mortgage payment is going to be? We are the mortgage shop. So we know what the monthly mortgage payment is going to be. Yeah. Rent minus mortgage is your cashflow. Right? So you can basically punch in those numbers and you say, okay, I want to generate $500 in cashflow every month. [00:16:59] Show me properties in entire us. Show me properties in Midwest us. Show me properties in California. Show me properties in Texas. Right? Whatever is your appetite, right? But you can kind of, you know, find that right investment property with right investment objective, you know, and I would say market agnostic. [00:17:16] Right? Yeah. Find that property and then say, okay, yeah, this makes sense, this doesn't make sense. And what we are adding to our AI layer. You can ask AI question, show me population growth trend in this area in the last five years. Show me rent you know, growth in this area in the last five years. [00:17:30] Show me you know, is this a landlord friendly state? You know, like our AI will help you basically California, evaluate that property.  [00:17:36] So basically, California's out. Florida and Texas are in, or?  [00:17:40] Yep. Yep. And that's what we see. That's what we see. You know, Florida and Texas are two hot markets. Yeah. [00:17:45] Midwest is really picking up, you know, because the property prices are lower, taxes are lower, rents are higher, right? So Midwest US is the new hot market from a rental standpoint Okay. Is what we are seeing a lot of fixed and player opportunities as well. But Florida and Texas continue to be two hot states, you know, from a rental property standpoint. [00:18:03] Got it. Okay. Now, these people that are, you know that they're global investors. They're around, you know, around the world. They're watching the news, they're seeing all this stuff that's going on in the us. I don't know what their perception is, but when they're watching all this, I'm sure that factors into their decision making in which states they want to be in. [00:18:23] Absolutely a hundred percent.  [00:18:25] So they're like, it does, I don't want to be in California. They look like they're crazy there and they're watching the news and they're seeing these, you know, sanctuary cities with homeless people everywhere. And then they're like looking at like areas where it's more conservative and there's like more freedom and more options. [00:18:41] Then they're like, maybe, maybe there. So perception, I would imagine affects where they're choosing to invest as well.  [00:18:49] Yeah, it totally does. Right? And what we tell our clients, you know, you got to think of real estate as a long-term investment game, right? For example, you know, the rhetoric around current administration, right? [00:19:00] From global investor standpoint, you know, like, do I really want to put my money in the US at this point? You know, what happens if like X happens? Y happens, right? And what we tell our investor, right? The basics why US, you know, is a good market for real estate investment has not changed, will not change, right? [00:19:15] It's going to be still remain a good market for US estate investment. The question is, where do you invest, right? And what are your objectives, right? You want to invest in a landlord friendly state, right? You want to invest in, in states with, you know, job growth, population growth, right? And you want to invest in state you know, in a market where you're getting good ROI on your cash investor, right? [00:19:36] And that's a function of, you know, appreciation and function of cash flow, right? That you're generating. Right. So until you have those data points figured out, right, you know, in long term it's going to be a viable investment. Right. And you're going to make money, right? Is what we tell our investors, right? [00:19:51] And when we explain them from that perspective, from that lens, you know, I have not seen someone that has said, okay, USDS investment is off my list. Right? Is something that just still motivates and drives them.  [00:20:04] Very cool. All right. I like it. And the best property managers, they're DoorGrow clients, like we help them figure out how to actually do a good job. [00:20:10] Most property managers suck in most markets. This is... absolutely, yeah. The admission of property managers, they're like, I get a room of property managers. I'm like, how many of you believe all your competitors suck or most of them do? And everyone's hands go up. And everybody that comes to me and says, "Hey, I'm thinking of starting a property management business." [00:20:27] I say, cool. And they tell me their story. It's they have investment properties and they tried property managers and most of them were terrible and they decided to finally start a good company. And so there's this issue. So yeah, maybe we should get all the DoorGrow clients getting into your marketplace. [00:20:43] So  [00:20:43] A hundred percent, you know. Let's talk about that a hundred percent.  [00:20:46] Alright, cool. Have you heard a Blanket, have you heard of these guys? Not really. So I think I should connect you to Lior over at Blanket. They've got a really cool platform as well, and I think there's some synergy. [00:20:59] They're basically like a retention platform. Okay. For property managers. They were one of our sponsors at DoorGrow live. And they've created a platform that allows their clients to see all of... they're basically a white label portal for all their clients to have their portfolios. And it allows them to keep the properties in their portfolio by helping them find and access other owners when that owner wants to sell. [00:21:25] Awesome. Okay. I think there'd be some awesome synergy between these two tools. Yeah. And I'm always making connections. You guys don't see this, those that are watching the podcast behind the scenes, I'm always trying to connect different vendors to each other when I see some synergy. So, but I think that might be a cool connection. [00:21:40] So, because I think what you're doing would work really nicely with that and it'd be a really cool synergistic thing. So we'll just get HomeAbroad, Ziffy, Blanket, DoorGrow, and then some other vendors, we'll just start stacking, we'll create Voltron. Yep. This ultimate, you know, superpower to help.  [00:21:57] This very exciting. [00:21:58] Hey you grow together. You know, that's how I've always believed. You know, you grow together. It's a small industry, you know, we got to help each other and we grow as a business together.  [00:22:06] Yeah, absolutely. So, well, I like what you're doing. What's the easiest way for a property manager to reach out? [00:22:14] Which of the websites should they go to? How do they start getting vetted so they can get into this marketplace? And is this like a free thing because they're providing value or do they pay to become part of the marketplace or how does that work?  [00:22:27] It's a free thing, right? They will be listed on a platform for free. [00:22:31] So it's a two way street, as I mentioned here, right? So we are going to pay a referral fee to our property manager partners, when they refer clients over to us, we're going to give them free tools to help facilitate that process and vice versa. You know, we'll collect a referral fee if our existing client signs up with them as well. [00:22:47] You know, it's a revenue stream for us too.  [00:22:48] So if let's say I have one of those clients that has, a bunch of connections in a particular country like Israel or China or something like this, would there be an advantage to them to leveraging HomeAbroad to facilitate that rather than having to figure out all this work themselves? [00:23:05] Absolutely. Absolutely. Because we are, as I said, you know, we are one stop shop, right? So say for example, you have an Israeli client that is just thinking about investing in US real estate, right? So what we do, we start. From setting up the LLC, right? If you are US based, you know, setting up an LLC, receiving an EIN is pretty easy, straightforward process, right? [00:23:23] If you're a foreign national who has doesn't have an SSN or an IT number, just getting an EIN number from a IRS, you know, you're talking about faxing, you're talking about mailing, you're talking about six months, six to eight weeks to get, you know, your number in mail. Now, you know, we kind of have developed that expertise in this segment so we can get an EIN and with an analysis set for a foreign national not living in the US within a week. Right. Wow. We can help them open a US bank account while they're in their home country. Right. Of course, you know, we'll need the US Bank account as part of the mortgage process, but also they will need a US bank account to manage their property, right. [00:23:58] When they invest in the US market, right? We can, of course, financing for Foreign National, which is our bread and butter, right? So we help them with 75% LTV or 75% leverage to purchase an investment property in the US. So they only need to put 25% down payment on that investment property, as I mentioned, we don't look for any US history. [00:24:18] We don't look for trade lines or create history from their home country as well. It's a pretty straightforward process for foreign nationals. You know, all we are looking for is, you know, they have enough assets to close, which is 25% down payment plus closing costs. Right? And if the appraisal comes in right where we want it to be, right. [00:24:36] So whether they meet the ratio or the DSCR ratio where rent covers mortgage, right? Even if it does not, we have a sub ratio DSCR program for them. So one way or the other. You know, we'll be able to do the loan just based on the property's income versus considering their personal income or assets in their home country. [00:24:52] Right? So we covered them right from helping setting up an LLC you know, opening US bank account mortgage financing, connecting them with a local realtor, which is not just any realtor, but a realtor with CIPS, which is certified International Property Specialty Designation by now. Right. So they have gone through specialized training to work with foreign national, global investors, right? [00:25:13] And then property management connections, you know, through a marketplace, right? So we are kind of one stop shop for everything that foreign national would need to do to invest in the US real estate.  [00:25:23] Interesting. So here's another random idea that comes up. And I don't know if this even relates, maybe this is just completely out of left field, but occasionally I get clients that they've come from a foreign country to the US. [00:25:36] And in order to, you know, to immigrate and to become integrated in the US, they have to start a business. And so they will buy a franchise sometimes, which usually in this industry, buying a property major franchise, I'm pretty outspoken about that. I think it's generally a bad idea. I get a lot of franchisees coming to me that have struggled like, you know, a gal that came, bought into a franchise, she's already invested $100k into this and the franchise gave her poor strategy and she only has one unit under management and she's $100k in and over half a year in invested into this. And she's like, you know, concerned and freaking out. I've got another client, he's immigrated from the uk. [00:26:16] He's built a property management business. They both built their business in Florida, by the way. Nice. So the land of freedom and humidity. So is there some sort of advantage for some of these people that are overseas also? They're like, "you know what? I like the idea of investing in, you know, the US but I want to be in the US." [00:26:37] Is there a way that they could build a business leveraging this and could that be something that is facilitated as well?  [00:26:45] Yeah, that's a great question, Jason. You know, and something like a lot of, you know, foreign clients ask us, right? So I'll give you a two part answer to this question, right? [00:26:52] One, if you are part of E3D countries, right? So US has a E3D, you know, with I think UK, Japan you know, Australia, Canada, and the few other countries on that list, right? Yeah. So if you're part of one of these countries where the, where you have a E3D you know, with the US you get a visa called E2 Visa. [00:27:12] E2 Visa, where, you know, where you can start a business in the us, get that visa to come manage the business. And a lot of our clients in from these countries would start up LLC to manage two to three properties. Show that okay, they're managing a real estate business. Right. To kind of get that E2 visa, right? [00:27:29] And so it's a great way for them to not only build you know, a profitable business in the US right? And kind of benefit from the US estate investment, but then also, you know, try get a residency visa, you know, based on this business. Property management kind of falls under the same aspect as well. [00:27:46] Okay? Then other countries which are not part of the E3D, where you have something called an EV5 Visa, which is you know, which were one of the key differences is that you have to show that you generate 10 employments and invested at least around a million dollars in the US to generate those employments. [00:28:03] Now that is where, you know, it becomes a little bit trickier, right? Because you know, you have to show that you brought that money in, you putting that money in real estate qualifies. Right. But the the important aspect is creation of 10 jobs. You have to show that you've created 10 jobs through that investment, you know, for that purposes. [00:28:21] If you buy, you know, like 10 properties or buy a multifamily unit and you know, you have a property management around it that employs 10 people to take care of it, technically it qualifies. Right. You can also you know, buy a hotel, you know, buy 2 commercial property that employs, you know, 10 people to kind of, you know, to qualify on the, that, that visa rule. [00:28:44] Right? But again, you know, you're talking about a million dollar investment. You know, from your end, you know, which is not, you know, applicable for everyone, right? Yeah. So there are a couple of ways, right? But for E2 Visa, you know, it becomes really easy, right? Because that job requirement criteria is not there. [00:28:59] You have to show that it's a functional business. It's an active business, which could be a real estate business, right? And it becomes, the qualification becomes a little bit easier on from that perspective.  [00:29:09] Got it. Okay. Interesting. If you run into these people, we should totally be homies and... [00:29:15] absolutely. [00:29:15] If you run these people one of the things we're really brilliant at DoorGrow is helping people avoid all the mistakes they make when they get their business started. We help them clean. We're like bar rescue for property managers, as I said in the intro. And for startups, we're ideal. [00:29:29] We help them avoid all the pitfalls of the franchises. We help them come up with their own brand, their own website. We help them build out their hiring process. We help them make sure they get good people, like we help optimize the business and get the right systems and installed. And so we really are like the ultimate franchise alternative. [00:29:46] And I've just gotten tired of seeing the franchises hurting people. And so my mission. Is to get people to sign up with DoorGrow instead of going to these franchises and set ourselves up as a franchise alternative because we can help them get going with a lot less cash involved and a lot more help. [00:30:05] And and then we can help them give them real strategies for growing their portfolios. And it sounds like this might be a really nice addition to any of my client's strategies for growth is to leverage HomeAbroad because they would love to have people that are hands off. Yeah. In another country trusting you to just take care of stuff that, that's a easy, no-brainer type of client they would love to have. [00:30:25] Yeah, absolutely. Jason, and we should talk after this podcast. We'll talk, you know, this. I think there's a lot of synergies.  [00:30:31] Okay. Very cool. So, well, what else should property managers or investors listen to the show know about HomeAbroad or Ziffy that we haven't covered? Or what questions do people tend to ask that they're concerned about? [00:30:45] Yeah, I think, you know, one of the things, you know, that we also advise our clients, right? You know, it's not about, you know, property management eating into my cash flow, right? Because that's something that we see, you know, people concerned about, or people you know, like want to kind of, you know, want to do it by themselves because they want to make sure they maximize their cash flow, right? [00:31:05] But what we tell our clients, you know, at the end of the day, you got to think of it as a business, right? And what's your net return and how do you value your time? Right. What's the hourly rate that you assign to yourself, right? And what would else you'd be doing if you're not managing five properties on your own? [00:31:21] Right? That's an opportunity cost, right? So think about this more from an opportunity cost standpoint versus, you know, okay, it's eating into my cashflow because that opportunity cost can help you buy five more properties, right? That can, you know, overall amplify your return on your cash invested versus nickel and diming, you know, the money that you're trying to save, right? [00:31:42] And you know, when we kind of, you know, talk to them about your, their ROI return cash, we want them to kind of consider this as an expense that goes into it. Because at the end of the day, even though we are not the property management providers, right, we partner with your clients, so to speak, Jason, right? [00:31:58] We are trying to do what's in best interest of that client in order to build that real estate investment portfolio. Right. So that's something that, you know, just want to reiterate to you, to the listeners of your podcast. Right. Why partner with us? You know, because that's something that we inherently, you know, advise our clients, you know, and we position property management as one of the pillars, they need to really succeed to build a successful real estate investment portfolio. [00:32:22] So you kind of insulate, because I know there's some property managers listening and they're like, man, some of these foreign investors are such cheapos. They're like so cheap and they complain about everything and they're really difficult. You kind of insulate them from that. Yep. With your organization and you know, and property management really, yeah. It is a no brainer. I mean, there's a lot of properties that a lot of these investors on their own probably wouldn't even accurately raise rent. And so if they didn't raise rent over the last two to three years, for example, they're probably 10% below market rate anyway. And so if the property manager just kept rent where it actually is in the marketplace, the property management basically is free. [00:33:01] Yeah, it pays for itself. Hundred percent. It's a no brainer. And so, yeah, I think the biggest mistake investors can make period, if you're an investor listening to the show, is to not use a property manager, a good one. Because there are bad ones. But if you can find a good one, that is the biggest game changer because it takes all the work off your plate and you make just as much money. [00:33:22] Absolutely. And another thing for your listeners, Jason, right. You'd be surprised how few people know about the specialized loan products for DSCA investor, right? So if your client is with you managing one property and is thinking in my head, oh, I already have a mortgage in my primary, I have another investment property here. [00:33:38] No way in the world I can buy another investment property. It's an education gap. It's a knowledge gap, right? Yeah. So they can help educate and that's where like and HomeAbroad comes in. because we will educate them on your behalf. You know, you retain the relationship, you retain your brand, right? We'll white label it, but like not only show them properties that will give them their next cashflow investment. [00:33:58] But also educating them, okay, for this loan to qualify, I don't need to see your debt to income ratio. I'm going to qualify based on that property's income. And you know, the only upfront cost is an appraisal cost, right? But us being the mortgage shop, you know, vetting that, okay, this property gives you cash flow, or from a conservative standpoint, it's good for you at the end of the day because you know, you won't invest if the property is not cashflow policy from day one, right? [00:34:24] So something that people don't know, you know, and there's a gap there.  [00:34:27] Yeah, we've had some lenders on talking about DSCR loans in the past, and yeah, a lot of people just aren't aware of it as an option. Yeah. So property managers, if they can have a partner like yourself to, you know, educate them on these alternate sources of funding and methods of getting cash to invest in real estate. [00:34:46] Yeah, it's going to open up the door. Not only that, but I like the idea of those because it kind of creates this veil of protection. So it's not an asset in your name if there ever is a liability with the rental property. Absolutely. They don't even know who the owner is. It's an entity and there's kind of a shield there of protection. [00:35:05] And so there's some additional advantages to going that route as well.  [00:35:09] So, absolutely. And like majority of our clients request the title in an LLC. What's the reason that you just mentioned you always need to have that, you know, protection around you in a litigation rich country, so. [00:35:21] Got it. Cool.  [00:35:22] Well, hey, I think this is a really awesome idea Amresh. It's great to have you on the DoorGrow Show. Any parting words or how can people get in touch and how can they find out more?  [00:35:32] Sure. You know, so if you're a property management company, you can get them in touch with us at partner@homeabroadinc.com or partner@ziffy.ai. [00:35:42] You know, my personal email address is amresh.singh@homeabroadinc.com. You can shoot me an email as well. Website is HomeAbroadinc.com for HomeAbroad and Ziffy.ai for our Ziffy brand. Okay.  [00:35:56] Awesome. Alright, thanks so much for coming to the show. So those of you listening, if you've ever felt stuck or stagnant, you want to take your property management business to the next level, reach out to us at doorgrow.com. [00:36:07] Also, be sure to join our free community just for property management business owners at doorgrowclub.com. We reject 60 to 70% of the people that apply to join that group. And if you found this even a little bit helpful, don't forget to subscribe. Leave us a review. We'd really appreciate it. Until next time, remember, the slowest path to growth is to do it all alone, so let's grow together. [00:36:30] Bye everyone.

Fluent Fiction - Hebrew: Unity in the Ruins: A Quest to Save the World Find the full episode transcript, vocabulary words, and more:fluentfiction.com/he/episode/2025-06-07-22-34-02-he Story Transcript:He: בימי שוויון, כאשר השמש זרחה על חורבות ירושלים העתיקה, שלושה חברים ניצבו מול בית כנסת נטוש.En: In times of equality, as the sun rose over the ruins of ancient Yerushalayim, three friends stood before an abandoned synagogue.He: על דלת הכניסה הכבדה נראתה מנורת הזהב, דהויה אך עדיין מזהרת בזיכרון של ימים עברו.En: On the heavy entrance door, the golden menorah appeared, faded but still glowing with the memory of days gone by.He: אריאלה, בעלת העיניים הנחושות, הביטה בה בעומק מחשבותיה.En: Ariella, with determined eyes, gazed at it deep in thought.He: היא ידעה שאי שם בפנים מסתתר חפץ שיכול לשנות הכל.En: She knew that somewhere inside was an object that could change everything.He: "אני חייבת למצוא אותו," לחשה אריאלה בתקיפות לעצמה.En: "I have to find it," Ariella whispered resolutely to herself.He: לצדה עמד נועם, שומר הסודות של בית הכנסת.En: Beside her stood Noam, the synagogue's secret keeper.He: הוא הביט בה בעיניו החודרניות.En: He looked at her with penetrating eyes.He: "אני מקווה שאת מבינה, אריאלה, שזה מסוכן," אמר בקול ספקני.En: "I hope you understand, Ariella, that it's dangerous," he said skeptically.He: הוא חשש שמא תשמתש בארטיפקט ללא אחראיות.En: He feared she might use the artifact irresponsibly.He: מאחוריהם, ליאור צעד באי-שקט, מלא התלהבות ולחוץ.En: Behind them, Lior paced restlessly, full of enthusiasm and anxiety.He: "אז מתי נתחיל?En: "So when do we start?"He: " שאל בקוצר רוח, משתוקק להוכיח את ערכו בעולם ההרוס.En: he asked impatiently, eager to prove his worth in the ruined world.He: ביחד הם נכנסו לאולם המרכזי.En: Together, they entered the main hall.He: הריח החזק של אבק ועץ יבקש סיפר את סיפור המקום.En: The strong scent of dust and dry wood told the story of the place.He: הדפנות המוזהבות של המקום היו עדים לשנים של תפילות ותקווה.En: The golden walls bore witness to years of prayers and hope.He: אריאלה, נועם וליאור הילכו בזהירות.En: Ariella, Noam, and Lior walked cautiously.He: מעל לוחות האבן התפזר אור רך מהשמש שבחוץ, והזכיר להם שגם לאחר האפלה, תמיד יש תקווה בזריחה חדשה.En: The soft light from the sun outside spread over the stone slabs, reminding them that even after darkness, there's always hope in a new sunrise.He: ענייני האמון היו קשים, אך אריאלה הבינה שעליה להשיג את האמון של נועם.En: Trust issues were difficult, but Ariella understood she had to gain Noam's trust.He: "אני כאן כדי להציל את מה שנותר מאיתנו, נועם.En: "I am here to save what's left of us, Noam.He: לא כדי להרוס," היא פנתה אליו בכנות.En: Not to destroy," she addressed him sincerely.He: נועם נראה מהסס, אך לבסוף הינהן בהסכמה.En: Noam appeared hesitant, but eventually nodded in agreement.He: בינתיים, ליאור הרגיש בעומס ובשקיקה.En: Meanwhile, Lior felt the pressure and eagerness.He: הוא רצה למהר, לשים ידיו על החפץ המסתורי, אך הבין שיש להקשיב לאריאלה ולנועם שלימדו אותו להמתין.En: He wanted to hurry, to lay his hands on the mysterious object, but he understood he had to listen to Ariella and Noam, who taught him to wait.He: כשעמדו מול דלת קטנה ומוסתרת, נדרש שיתוף פעולה.En: When they stood in front of a small, hidden door, cooperation was required.He: נועם הכיר את המנגנון הסודי לפתיחתה.En: Noam knew the secret mechanism to open it.He: בפנים, כמו בחלום רחוק, היה החפץ.En: Inside, like a distant dream, was the object.He: אבל הם לא היו לבד.En: But they were not alone.He: דמות אפילה עמדה שם, ידועה לרוע, חפצה להשתמש בכוח למטרות אפלות.En: A dark figure stood there, known for evil, wanting to use the power for wicked purposes.He: ברגע האחרון, אריאלה נעמדה, בעיני בטה מעלייה והחזיקה את עיניי היריב.En: At the last moment, Ariella stood firm, with pure eyes, and held the gaze of the adversary.He: "אנחנו כאן בשלום, ואת לא תצליחי," היא קבעה בקול חזק.En: "We are here in peace, and you will not succeed," she declared in a strong voice.He: בעזרתו של נועם שהשיג את הקוד, וליאור שפעל בחוכמה, הם הצליחו להבטיח את החפץ ולהבטיח את ניצחון האור על החושך.En: With Noam's help, who retrieved the code, and Lior acting wisely, they managed to secure the object and ensure the triumph of light over darkness.He: ברגע שסיימו, התפשט אור זוהר ברחבי המקום.En: As they finished, a radiant light spread throughout the place.He: השדות מחוץ לבית הכנסת החלו לפרוח, כאילו כל העולם השיג חיים חדשים.En: The fields outside the synagogue began to bloom, as if the whole world gained new life.He: האופטימיות שבה לחיי השניים, וליאור הבין שהסבלנות היא נשק גדול.En: Optimism returned to their lives, and Lior understood that patience is a great weapon.He: כך, בזכות צוות משולב של נחישות ורצון טוב, לא הצליח יריב תוקפני להטיל מכשול.En: Thus, thanks to a joint team of determination and goodwill, an aggressive adversary failed to set an obstacle.He: אריאלה הבינה שלשיתוף פעולה כוח מחזק, ונועם למד להפוך לסמל של תקווה.En: Ariella realized that cooperation has strengthening power, and Noam learned to become a symbol of hope.He: יחד, הם החזירו משמעות לעולם.En: Together, they restored meaning to the world.He: הייתה זו תחילתה של תקומה חדשה.En: It was the beginning of a new resurrection. Vocabulary Words:equality: שוויוןruins: חורבותabandoned: נטושgazed: הביטהdetermined: נחושותwhispered: לחשהresolutely: בתקיפותsecret keeper: שומר הסודותpenetrating: חודרניותskeptically: ספקניrestlessly: אי-שקטcautiously: בזהירותslabs: לוחותtrust: אמוןhesitant: מהססeagerness: שקיקהcooperation: שיתוף פעולהmechanism: מנגנוןadversary: יריבpure: טהורtriumph: ניצחוןradiant: זוהרbloom: לפרוחoptimism: אופטימיותresurrection: תקומהartifact: חפץretrieve: להשיגobstacle: מכשולpatience: סבלנותaggressive: תוקפניBecome a supporter of this podcast: https://www.spreaker.com/podcast/fluent-fiction-hebrew--5818690/support.

In this interview, Heidrick & Struggles' Scott Bae and Alexis Hennessy sit down with Lior Susan, the founder and managing partner of Eclipse Ventures, a venture capital firm dedicated to partnering with entrepreneurs, transforming industries that are critical to people's lives and national economies, such as manufacturing, supply chain, transportation, healthcare, and defense. Susan shares the leadership traits that he believes are uniquely critical to success in start-ups in the physical industries, as well as how leaders can seamlessly adapt between start-ups and large companies, how he thinks about investing in highly regulated industries, and his perspective on AI's evolution and impact on the space. Hosted on Acast. See acast.com/privacy for more information.

On this episode, we're thrilled to host renowned chef and spice connoisseur Chef Lior Lev Sercarz, aka the Spice King and founder of the spice emporium, La Boite. Lior takes us across the globe — from his childhood on a kibbutz in Israel just miles from Lebanon, where he learned the importance of communal eating, to his culinary adventures in France that sparked his love for spices. After his family eventually left the kibbutz and his parents worked later, Chef Lior often found himself in the kitchen reading cook books while getting dinner ready for his family. As a young man, Lior served in the Israeli military, where he discovered his passion for cooking when he saw how much comfort a warm meal could bring to those he was feeding. This passion led him to attend culinary school in France, where his fascination with spices blossomed. Over a 30-year career, he has traveled the globe in search of the finest, most premium spices. Today, he shares his curated selections with everyone—from home cooks to Michelin-starred restaurants and celebrity chefs. Lior also shares the magic behind some of his signature blends, discusses his beloved cookbook A Middle Eastern Pantry, and explains how spices can transform everyday cooking into extraordinary experiences. He offers an inside look into sourcing his top-tier spices from around the world, revealing how climate and demand can influence the ingredients that go into your spice rack. Whether you're a home cook, a professional chef, or simply a spice lover, this episode will inspire you to elevate your dishes and embrace the joy of flavorful, intentional cooking. Tune in to find out whose spicy Bloody Mary reigns supreme! Get inspired, and let's eat this! Everything Chef Lior Lev Sercarz La Boite Spices La Boite on Instagram: @laboiteny Lior on Instagram: @cheflior A Middle Eastern Pantry Cookbook What you'll hear: What we've been cookin', who we've been entertainin', and any kitchen conundrums of the week... often in our Momma's Texas accent Chatting with siblings about what it was like around their dinner table growing up, favorite family recipes and stories that celebrate moms Interviews with celebrity chefs, restaurateurs, and culinary entrepreneurs about the influence and inspiration from their moms Weekly recipes from us and our guests posted out the Hey Sis, Eat This website - Website: https://www.heysiseatthis.com   - Recipes from our Us and Our Guests: https://www.heysiseatthis.com/our-recipes  - Call into the Hey Sis Hotline: 1-866-4 HEY SIS or 1-866-443-9747 - Email: hello@heysiseatthis.com   - Instagram: https://www.instagram.com/heysiseatthis/  - Facebook: https://www.facebook.com/heysiseatthis  - YouTube: https://www.youtube.com/@heysiseatthis

In this episode of SaaS Fuel, we dive deep with Lior Weinstein, a rare combination of fractional CTO and CRO, who helps $20M–$100M founder-led companies break through bottlenecks with simplicity, speed, and systems that scale.We cover the future of fractional leadership, why “how” is often the wrong first question, how MVP thinkers often miss the real “V,” and how AI, no-code tools, and customer insight are rewriting the playbook for SaaS growth.

What if you could retain the doors you manage even when your owners decide to sell? What would that mean for you and your property management business? In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Lior from Blanket to talk about how property managers can retain doors while also helping investors grow and add more to their portfolios. You'll Learn [02:59] Property Managers Can Become Asset Managers [11:13] Valuable Lessons Learned from Tough Situations [25:40] How to Move into More of an Asset Manager Role [37:25] Reducing Client and Retaining Clients [47:51] Helping Your Investors Grow Their Portfolios Quotables “You have to be very robotic, very technical, and that is one of the most important skills that really allows me to face difficult, you know, decisions in life, especially in business, without taking them personally.” “When you are rational and you're not driven by emotions, that actually allows you to be a lot more, you know, empathetic and kind and caring.” “There are no failures in life. There are only challenges, and every challenge is an opportunity for success.” ”Why be so focused on the failure if you can be focused on the lesson that you're going to learn, even before you even know it?” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Lior: The combination of these two, this is what allows you to be that ultimate asset manager to your clients. That can help your clients, optimize their portfolio and generate more cash flow, but on the other hand, help them make more money by expanding their portfolio, buying more properties, and growing it. [00:00:18] Jason: Welcome everybody to the DoorGrow Show. I'm Jason Hull, the founder and CEO of DoorGrow. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. [00:00:31] Jason: For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. [00:00:52] Jason: We are like Bar Rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world, and that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. [00:01:17] Jason: At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, so today I'm hanging out with Lior. [00:01:37] Jason: How do you say your last name? Abramovich?  [00:01:42] Jason: Abramovich.  [00:01:43] Jason: Abramovich. Man. I butchered that one. All right. So with Blanket, he's repping it on a t-shirt, if you're seeing the video version of this. And so, Lior, we've had several calls, hanging out and you're just a really cool guy and we've really enjoyed hanging out. [00:02:01] Jason: Yeah. We've really enjoyed hanging out. He's given me a heart shape with his hand for those listening. But I haven't had you on the podcast yet, have I?  [00:02:09] Lior: True. This is the first time.  [00:02:11] Jason: Yeah. That's so odd to me. Usually people start by doing the podcast with me and so we're doing the reverse. [00:02:17] Jason: And you're a sponsor at DoorGrow Live, our conference coming up. Thank you. And we're really excited to have you there. One of our vendors said it's the only conference he still attends now. That's it. He's like, "it's the one I get the most value from learning, and the other ones just aren't worth the, you know, paying to go be a vendor there." [00:02:36] Jason: And I'm like, okay, cool. So hopefully you get some benefit from doing that as well. So I'm excited Lior to expose people to Blanket because I think it's very complimentary to our vision and what we do at DoorGrow in helping grow property managers. And I would call it like a client retention platform, but maybe you describe it differently. [00:02:57] Jason: But before we get into that, why don't we give some background on you and why don't you tell everybody how you kind of got into entrepreneurism, then got into property management and give us some backstory. We need the origin story of Lior.  [00:03:11] Lior: Will do. I'll try to make it exciting and interesting. [00:03:13] Jason: Okay.  [00:03:14] Lior: I started from real estate. I didn't start from the tech side or from, you know, the startup world. I started as an investor. I bought my first rental property in Atlanta, Georgia when I was about 18 years old. So started quite early with a lot of inspiration from my mom, which is my role model in life for pretty much everything. [00:03:33] Lior: And at that point in time, I actually was doing that investment from Israel, thousands of miles away. This is where I was born and raised. I actually moved here to the States just about a year, yeah, exactly a year ago. Moved to Miami, Florida. After just, you know, living on the line, flying back and forth almost every month for multiple years, but in that first stage of like my, you know, real estate, I would say career, at that point I also started my active duty service in the Israeli Navy. [00:04:05] Lior: So I'm a graduate of the Israeli Naval Academy, then served for almost nine years as a naval commander commanding hundreds of soldiers, officers, and combat soldiers in quite intense and interesting situations I would say. That's a whole topic that we can talk about for hours in another podcast. [00:04:25] Lior: Yeah. Episode.  [00:04:26] Jason: Interesting. I didn't know that about you.  [00:04:28] Lior: Yeah. That was quite an intense nine years and definitely shaped me as a person and as an entrepreneur as well. Most of what I know, most of what I do, most of what I act upon is pretty much majority, you know, of what I learned and implemented in myself as a person in my qualities, in my values, in my worldviews through that time in the Navy. [00:04:52] Lior: And, you know, before that, before like that step of buying that first rental property, it's not like it came from out of nowhere. You know, probably I started as most of our listeners today by reading the book Rich Dad, Poor Dad by Robert Kiyosaki when I was about 13 years old. Again, my mom gave me that as a birthday gift at 13 years old. [00:05:14] Lior: And to me it was fascinating, this whole concept that you can, you know, like make money from like a property that you actually took money from the bank to pay for it, and it pays for itself and it makes some extra money. So this whole like very, you know, conceptualized plan was very interesting to me. [00:05:35] Lior: And I said like, this is something I would like to do at some capacity in my life. Especially because the fact that I was born for a family of immigrants, my entire family came from Ukraine to Israel. So we didn't have, you know, very good financial you know, let's say position in life as most immigrants do. [00:05:54] Lior: And my grandparents don't have, you know, today also a pension plan that, or that's how we call it in Israel. And here we call it 401k. So they don't have that. And to me, real estate was always a way to take care of my loved ones, to take care of my grandparents, to be able to at least give them one rental property that can enable them stable, and I would say secure financial retirement, and just really retire with dignity, retire safely. And that was like the big why behind everything I'm doing. So. Quick, you know, fast forward nine years in the Navy, kept doing real estate throughout that time. Helped a lot of my fellow naval officers to buy properties in the United States. [00:06:38] Lior: Okay. And then started working for a big investment firm in the United States that was doing build to rent before build to rent was a thing. You know, today, you know, people are talking about build to rent is with this cool name, but back then we just called it new construction you know, for investors. [00:06:52] Lior: So we were one of the largest operators in the Southeast. We were one of the largest operators, specifically in Georgia and Alabama. And I started there as their head of acquisitions quickly promoted to vice president of business development, overseeing our entire operation from due diligence, meaning land acquisition development, and then, you know, disposition and sales and marketing. [00:07:14] Lior: So, really had the opportunity to experience every part of the value chain of real estate investments from start to finish, seeing all the good, seeing all the bad, I had, you know, contractors that went bankrupt in the middle of a 300 property community. And I had very good stories as well. But that whole period of time of me working there for almost three years was the best school I ever got to really, you know, operate as an operator and manage an operation of hundreds of millions of dollars because in that time alone, I personally oversaw about $200 million worth of acquisitions and worked directly with over a thousand individual investors, mainly mom and pop investors, like most of you know, the clients of most of our listeners today. And the unique thing about it, and this is where Blanket sort of like starts to form up as an idea, the unique thing about my position in that company was that it had a very interesting model where. [00:08:16] Lior: All the clients that we sold properties to, which were clients, by the way, all over the world. We worked with buyers from Israel, Canada, Russia, China, Australia, like everywhere. You know, that was one of our, you know, major, I would say efficiencies, which we were working with a lot of foreign investors and we are one of the biggest drivers of that. [00:08:38] Lior: So we've seen pretty much everything in every one of those clients that we actually sell the property to we kept managing the relationship with them instead of the property manager. So think of that company as like an investor relations arm, right? Where you refer that client after we sell a property to a property manager partner that we worked with and we worked with a lot of folks and then that property manager is not talking with that owner. [00:09:05] Lior: No headaches, no nothing. We are managing that owner. So every time the owner has a question, he sends that to us and if we need, we escalate that to the property manager. If the property manager wants to convey something, he escalates that. So like he gives it to us and we pass it on to the owner. But the whole notion was that we will be their asset manager and this whole thing enabled me to see all the things that work and all the things that don't work when it comes to owner relationships and how property managers manage their owner relationships, especially with the things that are missing, which is what owners expect and what property managers don't provide, which leads in many cases to churn. [00:09:48] Lior: And that churn problem that today is pretty much the same as it has been 10 years ago, which is almost 25 to 30% annually. That's the average in the industry today in terms of how many properties we're losing today as property managers. So in that aspect, like you think to yourself, okay, what's causing that? [00:10:09] Lior: And that was the question that always led me to ask all my property management partners. Why are you losing so many clients? Like, we know we're doing an awesome job as your asset manager and you know, but like why is this a big problem in your business today? Yeah, and a lot of it was always due to owner sales or to owner experience, which we were solving a lot for because we were taking care of those owners. [00:10:33] Lior: So every time they wanted to sell a property, they told us and we were able to sell it inside the other, you know, the network of property owners and clients. And also when they... [00:10:43] Jason: if somebody wanted to sell property that was a client, you would be able to turn around and sell to one of your other clients so that you continued to keep the property, which is exactly awesome, which is a no brainer. [00:10:55] Jason: And I'm sure a lot of property managers like say that would be the ideal. That'd be great if I can do the sales, get those commissions, and still be able to keep the property in my portfolio. That would be really great. Exactly. Blanket helps do this, right?  [00:11:11] Lior: Yeah. We'll get to Blanket in a second.  [00:11:13] Jason: I have a question before we continue. You mentioned being in the military and being in the Navy and being Navy commander. I didn't know this about you. So what do you feel like that did to change you? How do you feel like you would be different if you hadn't have gone through that?  [00:11:30] Lior: It will be pretty much everything that I know and everything that I do. [00:11:33] Lior: But if I were to pick a few, I would say main things that were changed in how I view the world and how I operate, number one is being more rational than emotional, pretty much about everything. My mom even jokes all the time. She says, I'm like a robot, like you know, I'm not driven by emotions at all. [00:11:54] Lior: And that is one of the things that you have to sort of develop yourself into, when you're dealing with life threatening, you know, situations, you have to be rational. You have to be very robotic, very technical, and that is one of the most important skills that really allows me to face difficult, you know, decisions in life, especially in business, without taking them personally. [00:12:16] Lior: And, you know, it's business.  [00:12:17] Jason: I love, I love that idea. One of my favorite books lately is this book by a guy named Jerr, this philosopher, and it's called, The Wall Speaks and it's all about building a masculine frame. And it's being less emotional, displaying less emotion, and how that earns you respect and how that makes people around you, especially women, feel safer and everything else. [00:12:40] Jason: And this is something that just, if you are in very challenging situations. Like war, you know, military, whatever, like you learn this naturally. It's just, it hardwires it into you and. Yeah, exactly. Over emotionality is going to make a lot more sense. It's much more rational. So yeah, I think that's a great principle. [00:13:03] Lior: I would say even more than that, because probably, you know. The first thing that comes to mind when you hear that is like, oh, I don't want to be, you know, a cold person or a very, you know, apethetic person, like someone who doesn't, you know, acknowledge other people's feelings, et cetera. Sure. I say on the contrary, when you are very rational and you're not clouded by emotions, you are emotionally available to express emotion, to express care, to express, you know, concern about the other person in front of you, because you're not all centered in what you are feeling right now because something is, you know, bothering you and you're like all into that. [00:13:42] Lior: Instead, you are able to look at the other person in front of you and think how they're feeling. Think what, you know, what can help them feel better. So like when you are rational and you're not driven by emotions, that actually allows you to be a lot more, you know, empathetic and kind and caring. [00:14:00] Lior: Because you're not centered on what you're feeling and what you're experiencing, then you can really be thinking about the other person.  [00:14:07] Jason: Yeah. I love that. I think in order to reach that space, like it talks about in the wall speaks, we have to get out of this mode of trying to please everybody and trying to please others. [00:14:17] Jason: And so when we're so concerned about how everyone feels about us and we're too concerned about emotion, then we're trying to please everybody. So I love this idea this first point of rationale over emotion. This is super important in business. [00:14:31] Jason: And I love the idea that it actually enables you to be a better leader, to be able to take in and take into account other people's emotions and to see things from their perspective, because that's a more rational viewpoint than getting overly, you know, steeped in your own emotion and which blinds you to what others are feeling and what others are experiencing. [00:14:53] Jason: So you said that's number one. So I'm guessing there's a number two.  [00:14:55] Lior: There are, there are a lot. There are a lot more, but we'll keep to the I would say to the big ones. Yeah. The second thing is this very strong belief. I would say almost religious belief that there are no failures in life. [00:15:12] Lior: There are only challenges, and every challenge is an opportunity for success. Love it. That whole perspective. Well, it takes time to really live by it, but once you live by it, you don't have stress, you don't have, you don't worry about stuff. On the contrary you're getting excited about things that don't work. [00:15:33] Lior: You're getting excited about, you know, things that you would normally call failures because you're excited about what's on the other end of that. What's the lesson to be learned and what's the improvement that you're going to bring? So instead of. Being concerned about this thing right now, that it's not working. [00:15:50] Lior: You are excited, positively about what is going to happen after that because it's going to make you better. It's going to make your business better. So like this whole notion of understanding that at the end of every problem, challenge, failure, that some people might call, on the other side of that, there's always a good side. [00:16:13] Lior: Like think of it as like a coin, right? Like that's how I try to see, you know, failures in life. On one side you see the failure, you know, as some people would call it. But on the other side is the lesson, and every failure has that lesson. So why be so focused on the failure if you can be focused on the lesson that you're going to learn, even before you even know it? But you know there will be something there. You know you will be better. You know your business will be better. So let's get excited about that.  [00:16:40] Jason: Yeah, I love this idea so much. I often say I either win or I learn.  [00:16:46] Lior: Exactly.  [00:16:47] Jason: There's the only way you lose is if you quit or you give up. That's it. Like, so I either win or I learn. And I love this idea that, you know, after every struggle or failure or uncomfortable emotional experience or challenging, you know, thing in life, if we don't learn from it, then yeah, it's just trauma. It's just a problem. But if you learn from it, it becomes the bricks by which you build your character, by which you build a whole new life and a whole new self image. And if you learn from it, you're destined to not repeat it as well, which is nice. So you learn the lesson. Exactly. [00:17:23] Jason: And I think, you know, God and the universe keeps giving us the same lessons over and over again, maybe in stronger and stronger fashion until we finally learn the lesson. And I think going along with these two points, which relates heavily is being open and willing to take feedback from others, you know? [00:17:42] Jason: And so one of the things that I've, realized is that feedback a lot of people think is painful, and it can be really uncomfortable, but I've noticed that when I go to my mentors and I'm open and vulnerable to getting feedback. Sometimes, you know, it can cut pretty deeply, but it's good medicine and that's where I have the most growth and learning. [00:18:00] Jason: And so I've learned to actually love and enjoy the discomfort of feedback. And so I seek it now. Then I collapsing time on my learning. Yeah, and I'm experiencing the discomfort in that and, but I know that there's benefits to that because now I can see something that I was blind to or I'm experiencing something that I didn't realize. The reason I hire these mentors is because they're at a vantage point in some sort of area that they're ahead of me. And so being willing to get feedback takes somebody that's willing to be really rational and it takes somebody that's willing to see that there's no failure. You are not bad, sick, and wrong because somebody pointed out something that you're doing that's bad, sick, and wrong. Like that means now you have an opportunity to change or improve, which is good news. [00:18:43] Jason: It's like the best news ever. Yeah. Love this  [00:18:46] Lior: 100%.  [00:18:47] Jason: That's why we get along, Lior. You and I have just been through enough shit to learn some lessons, so. Hell yeah. So cool. Do you have a third one for us?  [00:18:55] Lior: Yeah, let's do a quick one. Leading by example. Okay. Is number one. And I'll actually give a quick story here just to explain how powerful that is. [00:19:06] Lior: And I think that's also really important for, you know, all of our listeners for property managers. Because in my first assignment in the Navy as a commander, I was assigned as a chief engineer, meaning I was in charge of the mechanics department. These are all the folks that are working the hardest. Like, think of them as like your maintenance, you know, contractors. [00:19:26] Lior: These are the folks who are going in fixing plumbing, fixing AC systems and like heating systems, like getting really dirty, you know, and like crawling underneath engines filled with like gasoline and stuff. It's like the hardest job in, you're doing the worst,  [00:19:44] Jason: worst job. It's like Mike Rowe's show Dirty Jobs. [00:19:48] Lior: Yeah. I don't want to be too explicit and vivid. But you're dealing with like pipes of like things that you know Sure. We use for other things stuff and who knows.  [00:19:56] Jason: Yeah. Okay.  [00:19:57] Lior: Exactly. It's bad. It's bad. Yeah. So anyways, so on when I was first assigned as the chief engineer, so the chief engineer in the ship is like the second to the commander. [00:20:07] Lior: Like if the, something happens to the commander of the ship. I'm taking command. So, you know, you have your respect and your sort of like, honor just with the title, you know? Yeah. It comes with it and you can walk around like, you know, like a peacock. Very proud of yourself and, you know, I'm like, I'm the boss. [00:20:25] Lior: I'm the big man or whatever.  [00:20:27] Jason: Yeah.  [00:20:27] Lior: Or you can do some other things. And for example, what I did on the first day of me getting, you know, onboard the ship and, you know, getting the role and getting command of the ship. So the first thing that I did was like every day we have like an hour at the end of the day that we're cleaning the entire ship. [00:20:46] Lior: And part of cleaning the ship is also for the mechanics department. Is getting below the engines that run the ship and cleaning all the oil residue that builds up there. So you have to literally, you know, take a lot of like cloths and sheets and just like, dive into the oil and just push it out. [00:21:04] Lior: Wow. So like you get out black, like completely black. And normally the ones who are doing it are the youngest, you know, mechanics and the youngest soldiers on the ship because it's like, you know, it's a newbie. Don't have seniority.  [00:21:16] Jason: And they're new and you give them the worst job. They get the shit job. [00:21:19] Lior: Exactly. So what I did, I went and got beneath the engines myself. Yeah. And it, it became a show. All the soldiers came to watch. Oh man, the chief got beneath the engines. He's crazy. What is he doing? It was a shock, but nobody forgot that. Like my soldiers up until today, were like best friends or like my little brothers, they remember this until today, this little thing that I never done after that again, by the way, I did it once. [00:21:48] Lior: Yeah. But they never forget it. And that sets so many examples in terms of what I expect from them in terms of ownership, you know, and values and teamwork and not being afraid to take on, you know, jobs that, that are like beneath me or whatever. That was such a powerful message without me even saying a word. [00:22:08] Lior: Yeah. So think of yourself as a property manager. Like what things you can do like that, that you need to do only once maybe in your life, you know, and show your employees that you're not afraid to get dirty and do the hard work and really show them that nobody should be feeling that something is beneath them or like it's not, you know, to their level or whatever. [00:22:31] Lior: Like if you are doing that, like who am I to, you know, raise any objections of doing something? Like I'm not the company owner and if the company owner is doing that, I better do that. Right? So  [00:22:44] Jason: yeah, that's a great story. Great example. I. You know, it's a great display of leadership. There's a really good book kind of about this principle called The Motive by Patrick Lencioni. [00:22:54] Jason: And in he talks about how there's two types of CEOs and there's the CEOs that think because of their position, everybody owes them everything. They're king, they deserve everything. And they end up having organizations that have a lack of ownership, a lack of accountability, and a lot of problems. [00:23:10] Jason: Because they think they're superior to everybody else. And then there's the CEOs that have the right motive and they understand that they have the worst job in the company because their job is to do anything that's not working and to step in anywhere that there's a problem and they need to be willing to, like you talked about, get dirty and start, like help out at the bottom if that's what the business needs to get clarity or to fix things or to figure it out. [00:23:38] Jason: And so being able to display that is a powerful thing. Like it reminds me the other day, I'm training some setters right now to do some cold calls for us, do some outreach to property managers. because we're like. The best kept secret in property management. Not all our people have heard of DoorGrow still, and so we're having them do some outreach and they're like, oh, it's really hard. [00:23:56] Jason: I don't know how to deal with gatekeepers and all this. And you like the subtext says, Jason, you don't understand. This is difficult. So I'm like, cool, let me do it right now. And I picked up the phone and they were watching me on Zoom and I'm cold calling and doing it. And the second call I got first was a voicemail. [00:24:11] Jason: I'm like, here's how to leave a voicemail to get them to call you back. And then the second call was a receptionist. And I connected with her. I made her laugh. I got info from her about the business owners, what their challenges are. Oh, there's two business owners. Okay, cool. And I got all this information about how many doors they have, everything about the business because I was nice to the receptionist and treated her like a person. [00:24:34] Jason: And and she was helping me out. She wouldn't give me their cell phone numbers, but I got everything else I needed so we could call back. And I'm like, cool. Did you see how that went? And they were like, well, it's really cool. So yeah, when we're willing to step in and show them how to do something, it can break some of their preconceived ideas, their perceptions, and so yeah, they see a leader and they're like, oh, well the leader can do this and the leader can do this well. Be cause if everybody underneath you is like, yeah, but he's never done this hard stuff, or he hasn't done this, and they're like. There's always that story. Well, he did that worst job, like he was pushing, they're like, what? Yeah, first day? I mean, it speaks volumes of character and it, yeah, it makes your leadership much easier. [00:25:19] Jason: That's kind of the equivalent of people say, if you get thrown in prison, go fight the biggest guy there, or something like this. Right? And that was the most challenging thing that nobody thought you would do, and you went and did it. And so, yeah, you earned respect. And you know, leadership has to be born out of respect. [00:25:35] Jason: So these are great principles. This was valuable in the podcast alone. So let's move on to getting into Blanket. And I think this is a game changer. I think every property management business owner should be using Blanket every single one. It's an absolute no brainer. It helps them retain their clients, well retain the properties. [00:25:58] Jason: So basically keeping their portfolio, even if the owners are leaving and it gives them access to a network of investors. And there's just so many benefits. So I'll let you tell everybody about it because you probably know a little bit more than I do, so.  [00:26:12] Lior: Sure. Thanks. Sure thing. I'll actually do I normally have, you know, the whole spiel and the features and what we provide and whatever, but I think if we already started on such a inspiring, I would say, note to the, to this episode. [00:26:25] Lior: I'll start with the why. With why we're doing what we're doing, because I think it's important and we, and I think we're not doing a good job maybe at explaining the why enough in pretty much everywhere we go about, yeah.  [00:26:36] Jason: People don't buy what you do. Simon Sinek says they buy why you do it. [00:26:39] Jason: So, exactly. Let's into the why behind Blanket. Why does Blanket exist? Yeah.  [00:26:44] Lior: So the overarching premise is that. Today there is a very big, I would say, failure or gap in the market in our single family rental market. When you look at other asset classes, when you look at commercial, when you look at, you know, multifamily, industrial office, any investors in those asset classes have an investment manager, a professional investment manager. [00:27:13] Lior: That provides them, you know, quarterly, you know, reports provides them with strategy sessions about their next capital, you know, allocation about their disposition. Yes, they have someone to guide them in a very professional way to their goals and to and to match their needs. The only asset class, the only asset class that does not have the function of an investment manager is single family. [00:27:40] Lior: Yeah. And that's especially the asset class that needs it the most because 99% of all single family rental owners are mom and pop investors. Institutional players own, roughly, depending on which source you're reading, but roughly between one to 2% of all the single family rental properties across the country. [00:28:02] Lior: The most is owned by mom and pop investors. The people who need that guidance the most. And they don't have that, which is why they're making mistakes, which is why they have maybe sometimes, and I bet all the listeners can agree some unrealistic expectations of what a property manager should do. And that creates a big gap that the only one losing or not the only one, but like the two people that are losing from the situation is that mom and pop owner and us, the property manager, because we then lose a lot of clients. [00:28:36] Lior: And it's sort of like this identity crisis where we as property managers are perceived as service providers, as rent collectors, as toilet fixers, but we are held accountable as if we're the investment managers. Like, you know, why am I losing so much money on this property? [00:28:57] Lior: It's all you. It's all about you. You didn't, you know, collect the rent. You didn't rent it on time. Yeah. Why it's vacant. Like with all due respect, you are the one who bought this property. You know, you bought it in this problematic area. You bought a very old property that never replaced the roof, never replaced the ac, and it is a very bad shape in a very bad neighborhood. [00:29:17] Lior: Like there is a limit to what I can do for you at the end of the day. But the problem is that we as property managers, we're stuck in this middle where we are held accountable. As if we're their investment manager, but we're perceived as just a service provider, which is the most difficult position to be at. [00:29:34] Lior: Now, how does that connect to our why? When I started doing real estate again, remember that like my personal why my grandparents, right? I wanted to build a real estate portfolio that will allow me to give them at least one property from which they can live off. To act as their pension. Sort of like plan. [00:29:53] Lior: And as, as more as I grew up in this industry as an operator, as sort of like a property manager without all the headaches of operation, you know, just acting as the owner relationship manager. I understood that if there was a platform, you know, back then when I was just dreaming about it, if there was a platform that will empower the property managers to become investment managers for their clients. I know that my parents and my loved ones can be in good hands because if those property managers that manage my grandparents' homes can tell them what to do based on, you know, what's happening with the property, when should they renovate, maybe, when should they sell, when maybe when should they refinance and cash out? [00:30:40] Lior: Or maybe when should they buy another property or any other question that is sort of like surrounding the investment life cycle or the investment journey, right? I know that their sort of like goal of retiring financially safe can be handled because there is no one else who will take care of that. The agent who maybe, you know, sold them that property, he has no vested interest in the long term. [00:31:05] Lior: He's doing a transaction and he's done. Out. The lender, same thing. He got the origination fees, he secured the loan, he's out the window and they're out. Nobody besides the property manager has a long-term vested interest in the wellbeing of the property owner. So for us, this is what motivates our entire team. We understand that if we'll be able to empower our partners, our property managers into investment managers, we will take care of our loved ones. [00:31:36] Lior: We will make sure that they will be in good hands and this is the why, because there is a gap that only property managers can fill. And this is that the gap of a missing investment manager for the investors that are the least experienced, that need the guidance the most, this is what we wake up for, this is what we work for. [00:32:00] Lior: This is everything that, you know, leads in every decision making intersection or like point in our company's life cycle. Yeah, I love it.  [00:32:08] Jason: This is why we come to leaders. This is why people come to a property manager. They're looking for leadership, they're looking for guidance. And when you're at that peak of customer satisfaction, customer service, that's where you are an advice giver, where you're giving advice, not just like the title of this episode is from Rent Collector to Asset Manager, and the idea is: [00:32:32] Jason: if you can go from just being somebody that keeps the rent coming to helping them manage the asset, you are already head and shoulders above other management companies. So if you can present yourself as an asset manager, and I've had a podcast episode with a client who's very good at doing this, he is able to assess their property. [00:32:51] Jason: We have this really cool tool called the ROI calculator. He'll help show them whether it's performing properly, what the long-term benefits are. What the tax benefits are, and so he can help them assess the property and they already just view him as an expert instead of wanting to work with any other management company. [00:33:08] Jason: So a lot of you feel like you're competing with other management companies because you're doing cold lead marketing stuff that probably doesn't work very well. And if you're doing that, reach out to DoorGrow, we'll help you fix that problem. But there's plenty of business out there. There's no scarcity. [00:33:20] Jason: But if you do feel like you're competing with other companies, one way to set yourself head and shoulders above the rest is to no longer be a property manager that just collects rent and coordinates maintenance, but to be an asset or portfolio manager for this investor. So, how does Blanket help with this? [00:33:37] Lior: I think we nailed it. We are right on point. And I love,  [00:33:40] Jason: I love it. I mean, everyone needs to realize this is the motivator. This is the reason. Because property managers, if you want to have an easier time closing deals, you want to retain clients, keep clients trusting you, and if clients trust you as an asset manager, they're way more hands off. [00:33:56] Jason: They don't try to manage the manager, they stop trying to micromanage you because they look at you as the advice giver and as the advisor instead of thinking, this is just somebody that works for me that I now need to manage and make sure they're not stealing from me and they do it my way.  [00:34:11] Lior: Exactly. [00:34:11] Lior: So we are really tackling this mission from two angles and the understanding here is that. As you said, if you are acting as a trusted advisor, if you're acting as an asset manager and your clients appreciate you as one, you will have less churn and you will grow a lot faster. So when we're thinking about these two, you know, functions of your business, on the one hand churn and on the other hand, growth, these two things always go together in property management. [00:34:47] Lior: Why? Because if we're looking at the average,  [00:34:49] Jason: and let's explain churn real quick for, because some people, this is a new term for them, they're like, what does this mean? Churning? So churn means you're losing business, you're losing clients, they're churning out. So this is the rate at which you're losing clients every year. [00:35:03] Lior: Exactly. Exactly. It's how many doors you lost technically, again, no matter what the reason, but like you lost the door, you know that's churn. So in property management there is a very unique and frustrating thing is that you'll always have churn. You can never lower to zero. Why? Because life happens. You might have a client that's super, super happy with what you're providing. [00:35:27] Lior: He loves you. He loves the relationship, he loves the service. He's getting everything from you, but suddenly life happens and he needs the money, he needs to sell that property, unfortunately. It has nothing to do with your performance, it's just his life. So that property is going to be sold and you're going to lose that, so you'll have churn. [00:35:46] Lior: So in property management there always be churn and it's something we have to accept. So that means if you can't, you know, really lower churn to zero, that means you always have to have a growth strategy to offset the doors that you're still going to lose. Yeah. So growth and churn, and. Or the opposite of churn, which is retention. [00:36:10] Lior: Okay. Growth and retention and property management have to work together always at all times. On the one hand, if we're like, imagine a bucket of water and your task is to keep in full and you have a hole at the bottom so it's leaking. Okay? Yeah. So you always have to work on closing that leak. [00:36:31] Lior: But you always have to keep pouring more water to keep it at the same level. That's pretty much the secret. That's how Blanket is built. We have two packages, one called Retain and the other called Grow. Very simple not too complicated on that front. And each one has various features and various products to help you achieve that goal. [00:36:53] Lior: So, for example. And by the way the combination of these two, this is what allows you to be that ultimate asset manager to your clients, right? That can help your clients, first of all, optimize their portfolio and generate more cash flow, and forget about a lot of headaches that come with property investing, but on the other hand, help them make more money by expanding their portfolio, buying more properties, and growing it. [00:37:20] Lior: So the combination of these two packages, that's what helps you allow, you know, what helps you be an ultimate asset manager. Now, what do each one of those packages do? So the Retain package gives your clients a branded investor dashboard. So it has your logo, it has your face, nobody knows who Blanket is, and that investor dashboard gives your clients real time performance metrics. [00:37:42] Lior: It allows them to see how their properties are really doing. Through an integration with their property management software and through pulling a lot of data from title companies, public county records, and national data providers that allow them to really see every property related transaction in real time from their mortgage payments, their property taxes, their insurance, their HOA and everything that you're tracking as well in your property management software. [00:38:07] Lior: So that way they can see exactly what's their net cash flow every month. They can see their property's value and how much it appreciated this month. And they can also see how much equity they have in their homes so that whenever it's time for them to take the next step, they can quickly press on the cash out button and refinance and extract the equity that they have in those proceeds and buy another property with that. [00:38:30] Lior: So that's part of the retained package that is owner facing. All the rest of the features are property manager facing, meaning your team is going to use them. But one thing I forgot to mention on that front, on the sort of like investor dashboard that your clients are getting, we also are doing what we call white labeled email communications. [00:38:52] Lior: So remember that story of me handling owner communications for property managers? This is where it comes from, and the understanding that your clients are used to a very bad, sort of like foundation of communication, which is I'm either getting an email about me having to pay for something I need to fix right now, and you're asking, you know, my money, or I'm getting an email with the owner statement, with that accounting view that I can't really understand and I'm getting just more confused instead of actually getting value from it. [00:39:24] Lior: Plus, it never shows me the full picture because it only shows me, you know the fees that you're charging, maintenance and like the rent, I don't see exactly how my property is doing. So it's really not a value. So like this is the foundation of the relationship. So if you are not providing your clients with additional positive touch points, how can they appreciate what you're doing for them? [00:39:45] Lior: because that's what they get. It's like, it's very the energetic I would say, you know, frequency of, from all these emails and touch points, getting them is negative. Like that's what they get. So what we're also doing, we're doing white labeled email communications as well. Again, it's your logo, it's your profile, it's your name that sends them, for example, a monthly report or update on how much their property is appreciated in value. [00:40:08] Lior: It sends them, you know, some like tips on how to utilize the platform and how to really be on top of things and always be in control of how your properties are really doing. A lot of these things that are just, yeah, just like, it's automated. You don't have to do anything. So like, it just gives them more transparency and feeling of, I'm in control, right? [00:40:28] Lior: Like I'm in control. I know how things are doing, like, and if there's something I need to do,  [00:40:32] Jason: which reduces their anxiety. The number one reason owners are constantly calling you, being interruptive, trying to micromanage you, is because they are anxious. Exactly. If you can reduce their anxiety. By increasing their awareness and their trust in you, it's a no brainer. [00:40:47] Jason: It's going to lower your operational costs dramatically.  [00:40:51] Lior: Exactly. So that's on the owner facing side of things. In the retain package, the team facing sort of like tools, they provide you two main things. There are two products within the retain package that your team is going to use. One is our portfolio manager. [00:41:06] Lior: Think of it as like an asset management dashboard. And the other one is our AI risk manager. So this one, you know, think of it as like your churn, you know, mitigator, and each one of them provides you two aspects of the same owner. The asset management dashboard shows you the health of every owner's property. [00:41:29] Lior: The churn manager or the risk manager shows you the risk of every property of churning. So the asset management dashboard will show you. Right.  [00:41:39] Jason: So the risk of them that like how likely they are to maybe start paying attention to maybe selling it, things like that.  [00:41:45] Lior: Just leaving, yeah. The risk of them leaving. [00:41:47] Lior: So, okay, let's maybe start with that because that's really, you know, one of the coolest products that we have. So the AI Churn Manager technically shows you the churn risk of every owner. Okay. Pretty much the risk of every owner from leaving you with ai, which takes in a lot of data. A lot of data from the communications with that owner to the property performance of that owner, everything that goes into whatever is related to that owner is taken into account and then it shows you the risk, but it also shows you the client value of that owner, meaning how much revenue this owner is generating your company. [00:42:25] Lior: Because we're integrated into a property management software, we know that revenue per unit of every property, so we can tell you how much every owner is worth for you. So the combination of these two elements of the churn risk and the client's value can really give you the ability to prioritize on whole, on who you are going to focus on first, and then you can really focus on the ones who are at high risk and high value. [00:42:50] Lior: And now what are you going to do next? Next, what that AI Retention Manager does for you is it also tells you exactly what to do to retain this owner. For example, let's say you have an owner that has a property that's currently undergoing a renovation, and he also has a mortgage in place, so he's losing money every month. [00:43:10] Lior: He's stressed. He might be thinking to himself, you know, why did I get into this whole thing? You know, I'm just losing money. I'm taking money outta my pocket every month. It's painful. So the AI will notice that and tell you something like, Hey, Jason, because A, B, C, D, what he should do is send this owner a link to his performance, which is one of like the features we have in that investor dashboard is like the forward looking performance of this property, right? [00:43:35] Lior: Send him a link to his performance so he can see that he should hold onto this property and not sell it right, because he's going to make a lot of money and waive two months of management fees. And again, those fees wouldn't cover for the losses, right? But it would show the owner how committed you are to his financial wellbeing. [00:43:54] Lior: So those are the things that the AI can tell you to do based on the retention policy that you will set in the beginning by answering questions that the AI will ask you to understand how you're thinking, what's your approach to retention. And lastly, when you'll see that recommendation, it will also draft you an email or a phone call script with your tone of voice. [00:44:15] Lior: So all you have to do is like literally hit send or just call them and read the script. So that's what the ai retention manager does for you. Okay, cool. And the asset management, you know, dashboard, which is that portfolio manager, that shows you just the overall performance of all your properties. And it can show you, for example, which properties are underperforming, meaning which properties are in negative cash flow position, so that you can reach out to these owners and tell them something like, Hey Jason, I see that this property is really not doing well. [00:44:42] Lior: We tried this, we tried that. We tried this. Why not think of 10 31, exchanging this property. Let's change it to a better property, one that wouldn't have all these headaches that we're going through. Two, it will be able to yield higher cashflow for you because we'll be able to charge a higher rent, you know, property in a better condition, so less expenses, and three, maybe even this will be a property in a better location, so more appreciation, potential, right? So like three wins for you, Mr. Owner, and to me, two wins because I'm getting the commissions maybe from both sides, right? Plus I'm getting a new door that might have a higher revenue per unit. [00:45:21] Lior: Or maybe there's enough faculty or which just more operational  [00:45:24] Jason: cost. Yeah, just easier to deal with. So like it's a winner. Also, maybe you could convert all the shitty properties in your portfolio and the easier properties to deal with.  [00:45:34] Lior: And that's the thing I always tell to all of our clients, think of this as like your blueprint to building the portfolio of your dreams. [00:45:42] Lior: Because it shows you which properties are underperforming. It shows you which properties have a high maintenance income ratio. So you can see which owners are really spending a lot of money on maintenance compared to how much money they're making in rent. And by the way, if, for example, if you have a maintenance division or you're charging markups on renovation, those properties are an additional revenue stream that you cannot reach out to all those owners and tell them. [00:46:05] Lior: Hey, Jason, like we're spending a lot of money on maintenance in the past couple of years. Let's think about, you know, reinvesting some of that cash flow and, you know, improving the property's condition, which is, you know, revenue for your company as well. So that what that, you know, asset management dashboard allows you to do is to see which properties are performing well, which properties are performing, you know, bad. [00:46:25] Lior: And for those that are performing well, you'll see things like, you know, which owners have a lot of equity trapped in their home? So that maybe when interest rates go down a little, you can reach out to them and say, Jason, like, look at this. Remember you said you want to build, you know, to grow your portfolio? [00:46:40] Lior: Interest rates have gone down right now and you have like $300,000 in equity. Let's step into that equity refinance, take the proceeds and buy another property in our area, which we have access to a lot of off market inventory here, which leads us to the grow package now. So that's the retain  [00:46:57] Jason: package that grow package. [00:46:58] Jason: I'll run through it quickly. I want all of my clients listening to this to be using Blanket like I want they all should be. This just is an absolute no brainer.  [00:47:08] Lior: Yeah. We definitely, by the way, it's not like I want to also give a shout out to all of our clients and all the folks that were with us from the start. [00:47:15] Lior: It's not like we are, you know, so smart and we had the solution for everything. This is a lot of hard work and sweat. By listening to all of our client's feedback and what they need the solutions to their like day-to-day problems and needs that they always experience and just never have the opportunity to really do it at scale. [00:47:33] Lior: Right? So, yeah. Back to the growth package. So that was the retained package, just as a summary. Two owner facing, you know, propositions, which is the investor dashboard and the branded owner communications, and two propositions for your team, which is the asset management dashboard and the AI retention manager.  [00:47:51] Lior: On the growth package, you also have two owner facing tools. One is the investment property marketplace, which is also white labeled with your logo. And this marketplace technically shows all your clients because it's closed only to your clients or anybody you invite to it. And we'll cover that in a second. But your clients who are in that marketplace see all the properties, all the off market properties that are for sale in your area. [00:48:16] Lior: So that way whenever they decide to buy another property, that will be a property that you're going to manage for them. So the marketplace. Acts as like this, you know, main tool for number one, capturing owners who want to sell. Remember what we started, we, you know, we want to capture the owners who are selling so we can at least, you know, get that commission or better get that commission and sell it to one of our other clients and retain the management of that unit. [00:48:41] Lior: But it also allows your clients to buy more properties. Now you're probably asking, you know, okay, where do those properties come from? So we source inventory on a national level from the largest wholesalers, turnkey providers, home builders for sale by owner feeds, anything that's off market, we are pretty much sourcing it across the country  [00:49:03] Jason: Is Blanket using investors that they can list their properties in this as well?  [00:49:09] Lior: So your clients, whenever they list their property, they will be at the top. They are what we call the exclusive properties category. So they are at the top. [00:49:17] Lior: We are pushing them always front face and center. They're the first ones for all your other clients to see, to increase the chances of them buying that from your clients and retaining the management of the unit. So all those properties that we have are all off market and. Yeah. Then this allows you not only to give it to your clients, but you can also invite anybody you want to it. [00:49:37] Lior: So maybe you have a list of leads that you bought in the past, you know, some cold leads or whatever. Or maybe you have friends and family that are interested in buying a property and working with you, or maybe you're going to like a BiggerPockets, you know, meetup or conference with investors or whatever. [00:49:51] Lior: They're always on the hunt for off market properties. So what you can do, you can invite them to the marketplace as a prospect. So like as a visitor, and once you invite them. And they log in, it appears as a prospect lead that you can then call them and say, Hey, Jason just saw you logged into our marketplace. [00:50:07] Lior: Hope that you liked it. By the way, if you have other properties in our area, I would love to send you some, you know, special friend, you know, discount for our property management services. And now you have a different conversation that is based on, you know, what your brand can offer them. So that's the marketplace. [00:50:24] Lior: And as you can see, the marketplace, technically what it does, it generates you leads, buyer leads, seller leads, prospect leads, et cetera. And what we provide is also sort of like a CRM feature that allows you just to keep track of all those leads, engage with them, or integrate with your existing CRM. [00:50:40] Lior: So folks might be using different systems we can integrate and push all those leads to your system. And lastly, the last feature that is also used by your team, by your BDM, or by yourself if you're starting out, is what we call our referral management system. So this system takes in all the agents in your area and pulls in information about them from the MLS and many other sources, and shows you, for every agent in your market, how many transactions they sold in the past two years, how many years in business, what's the average price of the properties they're selling, their contact details, their website, everything you need to actually start increasing or expanding your referral network that you have already in Blanket. [00:51:21] Lior: So what you do then. You could start reaching out to them, sending them emails from the Blanket system. And whenever they respond, you get on a call, you offer them, you know, to partner up and pay them referral fees for any client they're sending. And then you are giving them also a user in the system. And that's one of the interesting things. Today, agents are struggling, especially buyer's agents, which are normally, you know, the younger ones in every brokerage because the listing agents are normally the brokers and the most experienced ones. [00:51:48] Lior: So like buyers agents are having a hard time today with interest rates and with everything that's happening. So you can position yourself as their exclusive off market inventory partner, which they can leverage to be winning with their potential clients. So that way whenever you invite them as a partner, you're giving them access to off market inventory that they can't find anywhere else. [00:52:13] Lior: And that way whenever they bring on clients, they're sending them through the system and with a click of a button directly to you, you get those leads. They get paid through the system with that referral fee that you've set and agreed to with them, whether it's $500, 250, whatever. And the cool thing about it is that it has also automated updates to the agent every time one of the referrals inquired about a property they want to buy or to sell, assuming you promise them, you know, to return that lead back to them when it's selling. So that way you are making them happy. Those referrals are happy and you are able to really grow, you know, your referral network with everything within your ecosystem. [00:52:51] Lior: And be that center of the ecosystem, be that asset manager. Nice. So that's the goal package as well.  [00:52:57] Jason: That's super awesome. So cool. This Blanket sounds like an awesome tool. You've shown it to me. I think it's really a brilliant idea. I think every property manager should be using it. It's a no-brainer. [00:53:08] Jason: How do people get started with you? How do people get in touch?  [00:53:12] Lior: So you can either visit our website: Blankethomes.com and just schedule a quick, you know, 15 minute discovery call. You know, just listen to what we can offer so we wouldn't waste your time. And just understand if it's the right thing for you. [00:53:26] Lior: And then you can either just, you know, send me a LinkedIn message, send me a dm, pretty much on every social media platform. I'm not really responding very fast. And we could just get on a call. And I also invite anybody that wants you to just, you know, even if they're not interested in Blanket, right? [00:53:41] Lior: Like if you're thinking to yourself maybe it's too much for me. Maybe it's too expensive, I don't have the bandwidth right now, but you want to brainstorm about, you know, how to be more investor, you know, investment manager mindset as like guided property manager, how to be more of an asset manager. [00:53:56] Lior: This is my passion, this is what I've been doing my entire life. Like, if you want to just brainstorm, shoot me a message. Like I can talk about this for hours, so, you know, I'll be happy to help anybody that needs that. Even if you're not a Blanket client, again, you don't have to be a partner of ours to really just, you know, get inspired and, you know, learn from other people's mistakes. [00:54:14] Lior: And we've done quite a few.  [00:54:16] Jason: Awesome Lior, thanks for being a guest here on the DoorGrow Show podcast appreciate you hanging out with us. So, if you are watching this and you felt stuck or stagnant and want to take your property management business to the next level, reach out to us at DoorGrow, also join our free Facebook community. [00:54:33] Jason: It's just for property management business owners at doorgrowclub.com. And if you've found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time, remember, the slowest path to growth is to do it alone, so let's grow together. Bye everyone. 

Fluent Fiction - Hebrew: A Festival Fusion: Tradition Meets Tech at Shavuot Find the full episode transcript, vocabulary words, and more:fluentfiction.com/he/episode/2025-05-19-22-34-02-he Story Transcript:He: השמש של האביב זרחה על השוק המואר.En: The spring sun shone on the illuminated market.He: צבעים זרחו בכל פינה, והריחות של פירות טריים ופרחים מילאו את האוויר.En: Colors gleamed in every corner, and the scents of fresh fruits and flowers filled the air.He: היה זה בוקר חג שבועות, והשוק היה מלא באנשים שמחים שקנו מצרכים לחג.En: It was the morning of the festival of Shavuot, and the market was full of happy people buying provisions for the holiday.He: אריאל, תלמיד חרוץ ושקדן, עמד מול דוכן קטן שהקים.En: Ariel, a diligent and studious student, stood in front of a small booth he had set up.He: הוא הסתכל על הפרויקט הסופי שלו. שתי קומות של דגם קטן - חצי מודרני, חצי מסורתי.En: He looked at his final project: a small two-story model - half modern, half traditional.He: רעיון פשוט, אך מאוד שאפתני.En: A simple concept, yet very ambitious.He: הוא שאף לשלב את מנהגי שבועות עם טכנולוגיה מודרנית.En: He aspired to integrate the customs of Shavuot with modern technology.He: "זה יצליח," אמר אריאל לעצמו בשקט.En: "This will work," Ariel said quietly to himself.He: נועה, חברתו הטובה ביותר, עמדה לצידו.En: Noa, his best friend, stood beside him.He: "זה רעיון מבריק," היא אמרה בעודה מסתכלת על הדגם.En: "It's a brilliant idea," she said while looking at the model.He: אך בעיניה היה ניצוץ של ספק.En: But there was a spark of doubt in her eyes.He: "אבל זה מסוכן," אמרה.En: "But it's risky," she said.He: "לשלב דברים חיים מהשוק?"En: "To incorporate live elements from the market?"He: ליאור, תלמיד נוסף ומתחרה של אריאל, עבר והתבונן.En: Lior, another student and Ariel's competitor, passed by and looked on.He: "מעניין אם תצליח לעשות את זה בזמן," הוא צחקק.En: "I wonder if you can pull it off in time," he chuckled.He: ליאור היה ידוע בחדשנות שלו ובנטייה להתחרות בכל מצב.En: Lior was known for his innovation and tendency to compete in every situation.He: הפרויקט של אריאל כלל מצלמות חיות שיתעדו את השוק במהלך האירוע, ושילוב סרטונים על מסכי הדגם.En: Ariel's project included live cameras to document the market during the event, along with video integration on the model's screens.He: היה לו מעט זמן ומשאבים מוגבלים, אבל הוא לא ויתר.En: He had limited time and resources, but he didn't give up.He: "אני אראה לכולם שזה אפשרי," חשב.En: "I'll show everyone that it's possible," he thought.He: כשעלה הזמן להציג את הפרויקט, האריאל נרגש אך גם היה מעט לחוץ.En: When the time came to present the project, Ariel was excited but also a bit nervous.He: נועה הביטה בו בעידוד, למרות שאין ידעה מה יקרה.En: Noa looked at him encouragingly, even though she didn't know what would happen.He: ליאור עמד בצד וחכה לראות איך הדברים יתפתחו.En: Lior stood on the side, waiting to see how things would unfold.He: בהתחלה, הכול הלך כשורה עד שהחלה תקלה בשידור החי.En: Initially, everything went smoothly until there was a glitch in the live broadcast.He: תלחץ בלחיצות מבולבלות, אריאל כמעט איבד תקווה.En: Fiddling with confused clicks, Ariel almost lost hope.He: אבל אז, כשראה את הקהל מתבונן בו בציפייה, הוא החליט לשנות אסטרטגיה.En: But then, seeing the audience watching him with anticipation, he decided to change strategy.He: "זה הזמן ללמוד משהו חדש," אמר בקול רם.En: "It's time to learn something new," he said aloud.He: בגלוי הוא החל לשלב סיפורים קטנים מהחיים, מקומות שונים בשוק והאווירה של חג.En: He openly began to weave in little stories from life, different places in the market, and the festival atmosphere.He: הצופים צחקו, נהנו והרגישו את ההתרגשות.En: The viewers laughed, enjoyed, and felt the excitement.He: למרות שהפן הטכנולוגי לא היה מושלם, הרוח של פרויקט שבועות הועברה בהצלחה.En: Although the technological aspect wasn't perfect, the spirit of the Shavuot project was successfully conveyed.He: בסופו של דבר, אריאל קיבל שבחים על היצירתיות והיכולת להתמודד עם אתגרים מנקודת מבט חדשה.En: In the end, Ariel received praise for his creativity and ability to tackle challenges from a new perspective.He: למד להעריך את התהליך והגמישות יותר מהשלמות עצמה.En: He learned to appreciate the process and flexibility more than the perfection itself.He: @Noa חייכה אליו, מלאה גאווה, וליאור ניגש ואמר: "הפתעת אותי. זה היה נהדר."En: Noa smiled at him, full of pride, and Lior approached and said, "You surprised me. That was great."He: אריאל למד שלהתמודד עם אי ודאות וללמוד ממנה זה לא פחות חשוב מהתוצאה הסופית.En: Ariel learned that dealing with uncertainty and learning from it is no less important than the final result.He: השוק המואר המשיך להתמלא צחוק ושיחות בזמן שאריאל, נועה וליאור יצאו לחגוג את שבועות. ✨En: The illuminated market continued to fill with laughter and conversations as Ariel, Noa, and Lior went out to celebrate Shavuot. ✨ Vocabulary Words:illuminated: מוארgleamed: זרחוscents: ריחותdiligent: חרוץstudious: שקדןbooth: דוכןaspired: שאפincorporate: לשלבprovisions: מצרכיםspark: ניצוץglitch: תקלהbroadcast: שידורfiddling: תלחץanticipation: ציפייהweave: לשלבperspective: נקודת מבטappreciate: להעריךflexibility: גמישותstunned: הופתעinnovation: חדשנותuncertainty: אי ודאותdocument: לתעדintegration: שילובambitious: שאפתניstrategy: אסטרטגיהexcitement: התרגשותpraise: שבחיםcompetitor: מתחרהresources: משאביםglow: זְהַרBecome a supporter of this podcast: https://www.spreaker.com/podcast/fluent-fiction-hebrew--5818690/support.

About Guest: Growing up, Lior Cohen struggled with self-trust and often felt inadequate, constantly seeking validation and battling social anxiety. His time in the corporate world only intensified these feelings. Everything changed when he discovered meditation and breathwork seven years ago. Lior delved into the connection between body, mind, and spirit, learning how our emotions shape our energy and state of being. As a Guided Meditation and Breathwork Facilitator, Wellness Coach, and Qi Gong Instructor Lior is dedicated to empowering individuals and groups to lead a purposeful life with passion and confidence.Connect with Guest: Website: https://www.liorcohen.coach/Instagram: https://www.instagram.com/the_liorcohen/Free Resource: https://www.liorcohen.coach/free-guided-meditation-stress-relifeConnect with Host Brenda Staat-Tomlinson:

Altina Schinasi is known as the inventor of cat-eye glasses, but she was also an artist, a documentarian, and an activist. And she was very frank about her own faults and bad decisions. Research: “Altina Schinasi 1924 (1907-1999).” Helen Temple Cook Library. Dana Hall School. https://library.danahall.org/archives/danapedia/alumnae/altina-schinasi-1924-1907-1999/ “Altina Schinasi's 116th Birthday.” Google Doodle. https://doodles.google/doodle/altina-schinasis-116th-birthday/ “Altina Schinasi, The Harlem Girl Who Knew Martin Luther King, Rosa Parks, Salvador Dali And Invented Cat-Eye Glasses.” Harlem World. June 21, 2023. https://www.harlemworldmagazine.com/altina-schinasi-the-harlem-girl-who-knew-martin-luther-king-rosa-parks-salvador-dali-and-invented-cat-eye-glasses/ “Artist Altina Schinasi Miranda Dies at 92.” Ventura County Star. Aug. 17, 1999. https://www.newspapers.com/image/935509837/?match=1&terms=Altina%20Schinasi Bachz, Betty. “From Audrey Hepburn to Hailey Bieber: How cat-eye frames became a timeless look.” Vogue Scandinavia. Oct. 8, 2021. https://www.voguescandinavia.com/articles/history-of-the-cat-eye-sunglasses “Heiress Asks Divorce.” The Cleveland Press. June 21, 1933. https://www.newspapers.com/image/1164656661/?match=1&terms=Altina%20Schinasi “The League’s Legacy.” Art Students League of New York. https://www.artstudentsleague.org/timeline#timeline “Mengel Module Furniture - Morris B. Sanders.” Modernism 101. https://modernism101.com/products-page/industrial-design/mengel-module-furniture-promotionalsales-ephemera-for-morris-b-sanders-furniture-designed-in-1946-produced-by-the-mengel-furniture-company-of-louisville-ky/ “Morris Schinasi.” The Daily Times. Sept. 13, 1928. https://www.newspapers.com/image/724032205/?match=1&terms=Morris%20Schinasi “Morris Schinasi Leaves $1,300,000 to Institutions.” The Daily Times. Sept. 28, 1928. https://www.newspapers.com/image/724032801/ Ravo, Nick. “Altina Schinasi Miranda, 92, Designer of Harlequin Glasses.” The New York Times. Aug. 21, 1999. https://www.nytimes.com/1999/08/21/arts/altina-schinasi-miranda-92-designer-of-harlequin-glasses.html “Rose-Colored Glasses.” Pittsburgh Post Gazette. Sept. 12, 1939. https://www.newspapers.com/image/88914623/?match=1&terms=%22harlequin%20eyeglasses%20%22 Sander, Peter. “Altina.” 2014. Schinasi Estate Put at $8,014,962.” The Springfield Morning Union. May 2, 1930. https://www.newspapers.com/image/1067224117/?match=1&terms=Altina%20Schinasi Peabody, Pam. “Visions: sculptor Altina interviewed by Pam Peabody.” American Women Making History and Culture. WFPW. 1978. https://archive.org/details/pacifica_radio_archives-WZ0295.01 Zaltzman, Lior. “The Pioneering Sephardic Jewish Mother Invented the Cat-Eye Glasses.” Kveller. Aug. 4, 2023. https://www.kveller.com/this-pioneering-sephardic-jewish-mother-invented-the-cat-eye-glasses/ See omnystudio.com/listener for privacy information.

How do you develop, decide, execute a new idea, new business model, or new product? Do you have a clearly defined process or is it more of a ‘gut' feeling? Our guest today is Lior Weinstein, and he shares with us some mental models and frameworks to help you take control of your implementing new business solutions. TODAY'S WIN-WIN:“Entrepreneurs don't go crazy because of their goals, but because of their deadlines.”LINKS FROM THE EPISODE:You can visit our guest's website at: https://ctox.com/Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Connect with our guest on social:https://www.linkedin.com/in/liorweinstein/https://www.linkedin.com/company/ctox-fractional-cto/You can here Tom's interview on his podcast: https://podcasts.apple.com/us/podcast/path-2-freedom/id1505372686ABOUT OUR GUEST:Lior is a trailblazing tech visionary and serial entrepreneur, whose latest venture CTOx helps 8 and 9-figure CEOs transition to fractional leadership roles so they can gain better control over their time, money, happiness, and purpose while continuing to drive positive business impact. Some of the companies he has founded include: Poplar, Fortunian, Mapp, and Ginipic.  ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

"By authoring the story of your life, you make a choice to become a victor even in the face of helplessness. You develop your journey to a life story you get to write while training the muscle of resilience. Authoring your life story is taking charge of every aspect of it no matter what the original plan was or the factors in it that were out of your control."One of the world's leading authorities on customer satisfaction, experience, and engagement, founder of the Strativity Group, and author of several books including his newest release, Dare to Author!, Lior Arussy is back on the program for his second go around on The Culture Matters Podcast.  Today, Lior and Jay are digging into whether or not you're waking up excited to do your job, the desire for authenticity in conversation, and what it means to fear that you are missing your own life.  Just like last time, Lior is bringing the culture goods on this episode of The Culture Matters Podcast.

In this episode, we speak with Lior Segal, Co-founder and Managing Partner at Horizon Capital Horizon Capital is an Israeli venture capital fund backing founders at the Pre-Seed and Seed stages. It's sector-agnostic by design, built to support early-stage startups wherever opportunity strikes. Lior's path to venture wasn't linear. Before launching the fund, he led Data Matching Solutions as CEO until its acquisition by SafeCharge. He stayed on as VP of Gaming Innovation and later helped shape global payment strategies at Nasdaq-listed TSG. His operator-first lens gives him a practical, grounded perspective that shapes how he evaluates and supports startups. Together with his co-founder - Yani Jacobi, who also happens to be his childhood friend - he built Horizon Capital from the ground up, without a traditional investing background. And while their portfolio includes headline names like Verbit, OwnBackup, and Blue Ribbon, this conversation doesn't focus on the wins. It focuses on the how. “We are trying to master uncertainty.” In this conversation, we dive into what it really takes to run a VC fund like a startup, the importance of founder dynamics, and the discipline required to stay focused in a market defined by noise. We explore: Self-fulfillment and leaving law behind to build in tech. Lior began his career as a lawyer but quickly realized it wasn't the right path. He shifted into the tech and fintech world, trading legal frameworks for hands-on company building. What it means to build a venture fund from scratch. Lior and his partner launched Horizon without prior investing experience - treating it as a startup in its own right, complete with its own pitch process, learning curve, and pressure to prove value fast. How friendship can work in business - if boundaries are clear. They set ground rules from day one: friendship comes first, business second. Professional disagreements are dealt with directly, and personal trust stays intact. The dynamic between co-founders - and what Horizon pays close attention to From subtle looks in meetings to how roles are divided, Horizon places a strong emphasis on how startup founders interact, not just the business model. Why focus matters more than vision at the early stage. Lior urges founders to avoid distractions, skip the five-year plans, and build a short, focused path to the next funding round. “it's very nice to think you know, 5 or 10 years ahead, but in this world, when everything can blow up one morning, you can't really do it. You need to have a great vision, but you need to be very focused." The challenge of monetizing AI products in a crowded market. AI may be everywhere, but few founders know how to turn it into revenue. Lior breaks down the importance of testing pricing early and identifying real user value. The current noise in the AI space - and how to think through it. With so many startups riding the AI wave, it's harder than ever to stand out. Horizon looks for teams that go beyond tech wrappers and hype, and build something defensible. How staying calm is a strategic advantage. In a market that shifts by the day, Lior shares how he makes decisions without panicking - staying anchored in strategy, even when conditions are unpredictable. If you're looking for practical insights on founder dynamics, business focus, and building in uncertain times - this one's for you. Tune in, take notes, and share it with someone who's building something bold.

Fluent Fiction - Hebrew: Pitching Green Dreams: How Passion Overcame Tech Glitches Find the full episode transcript, vocabulary words, and more:fluentfiction.com/he/episode/2025-04-29-22-34-01-he Story Transcript:He: התפתחות טכנולוגית מול כל הנופים הצבעוניים של תל אביב, שם קיימת מעבדה חדשנית מוקפת בניינים ירוקים ושטחי עבודה פתוחים מלאי צבע.En: Technological development against the colorful landscapes of Tel Aviv, where there exists an innovative lab surrounded by green buildings and open, vibrant workspaces.He: בפנים, אווירת יצירתיות ושיתוף פעולה מורגשת בכל פינה.En: Inside, an atmosphere of creativity and collaboration is felt in every corner.He: בצהריים של יום אביבי, נכנסו שלושה דמויות עיקריות אל המקום.En: On an early spring day, three main characters entered the place.He: נעם, בחור נרגש ונלהב, לוחץ את יד ידידיו העסקיים, ליאור ואבי, ומוכן להציג את רעיון הסטארטאפ שלהם מול משקיעים פוטנציאליים.En: Noam, an excited and enthusiastic young man, shook hands with his business friends, Lior and Avi, ready to present their startup idea to potential investors.He: נעם, יזם מלא תשוקה, בחר לספר על הפתרון החדשני שלהם, שפותר בעיות סביבתיות חשובות בעזרת טכנולוגיה ירוקה ונקייה.En: Noam, a passionate entrepreneur, chose to talk about their innovative solution, which addresses significant environmental issues with clean, green technology.He: אולם בלבו, נעם חש בלחץ והספקות החלו לנקר בו.En: However, in his heart, Noam felt pressure, and doubts began to nag at him.He: האם יוכל לשכנע את המשקיעים בטוהר כוונותיו וברעיון?En: Could he convince the investors of his pure intentions and the idea?He: ליאור ואבי, שני קציני הנדסה יצירתיים ומקוריים, ניצבים ככתף תומכת מאחוריו.En: Lior and Avi, two creative and original engineering officers, stood as supportive shoulders behind him.He: ברגע השיא, התחיל נעם את מצגת השקפים שלו, בדיוק כשהם נתפסים לחוסר נגינה קל.En: At the climax of the presentation, Noam began his slide show just as they experienced a minor technical glitch.He: המקרן כבה לפתע והאורות במתחם דלקו וכבו לסירוגין.En: The projector suddenly turned off, and the lights in the complex flickered on and off.He: בתוך כל הבלאגן והתקלות, עמד נעם מול הקהל, ותחושת הפחד החלה לחלחל בו.En: Amidst all the chaos and malfunctions, Noam stood before the audience, and a sense of fear began to seep into him.He: אך אז, חייך לעצמו בעצבנות קלוהרג את הלחץ ובחר לדבר מהלב.En: But then, he nervously smiled to himself, suppressed the pressure, and chose to speak from the heart.He: "אנחנו כאן כי אנחנו מאמינים שהפתרון שלנו יכול לשנות את העולם לטובה," אמר נעם בביטחון, כשהוא מסתכל הישר בעיני המשקיעים.En: "We are here because we believe our solution can change the world for the better," said Noam confidently, looking directly into the investors' eyes.He: בלי המצע הטכנולוגי לעמוד מאחוריו, השתמש רק בקולו ובאמונתו.En: Without the technological backing of the presentation, he used only his voice and belief.He: הוא סיפר על כוונתם לשפר את הסביבה, על הצורך בפיתוח מתמשך, ועל החזון הירוק שלהם.En: He spoke about their intention to improve the environment, the need for ongoing development, and their green vision.He: לאחר הסיום, התקהלות המשקיעים החרישית הפכה לתשואות קלות.En: After the conclusion, the silent gathering of investors turned to light applause.He: אחד מהמשקיעים התעניין ושאל עוד.En: One investor expressed interest and asked for more information.He: נאום האימפרוביזציה של נעם נגע ללבם, והם הביעו עניין ללמוד עוד על המיזם בהמשך.En: Noam's improvised speech touched their hearts, and they showed interest in learning more about the venture.He: נעם הרגיש כאילו נפתח דף חדש עבורו — הבין שאותנטיות ואמונה במטרה יכולים דווקא לגבור על ביצוע מושלם.En: Noam felt as though a new chapter had opened for him — realizing that authenticity and belief in a cause could actually triumph over a perfect performance.He: הוא, ליאור ואבי יצאו מהאולם כאשר הם יודעים שעתיד מזהיר מחכה להם.En: He, Lior, and Avi left the hall knowing that a bright future awaited them. Vocabulary Words:technological: טכנולוגיתlandscapes: נופיםvibrant: מלאי צבעcollaboration: שיתוף פעולהentrepreneur: יזםenthusiastic: נלהבinnovative: חדשניsolution: פתרוןenvironmental: סביבתיותsignificant: חשובותpure: טוהרintentions: כוונותoriginal: מקורייםsupportive: תומכתflickered: דלקו וכבו לסירוגיןchaos: בלאגןmalfunctions: תקלותseep: לחלחלauthenticity: אותנטיותbelief: אמונהimprovised: אימפרוביזציהventure: מיזםtriumph: לגבורpotential: פוטנציאלייםcomplex: מתחםglitch: חוסר נגינהconference: כנסconfidence: ביטחוןconclusion: סיוםvision: חזוןBecome a supporter of this podcast: https://www.spreaker.com/podcast/fluent-fiction-hebrew--5818690/support.

“If you don't author your life, someone else will.” – Lior Arussy   In this mind-expanding episode of Get Unstuck Podcast, we're joined by Lior Arussy, one of the world's leading voices on customer experience, transformation, and intentional living.   Through heartfelt stories and proven strategies from his new book Dare to Author, Lior helps us understand why we resist change—and how to shift from victimhood to authorship.   What You'll Learn:  ✔️ How to transform your past into future resilience  ✔️ The real reason employees stay loyal (hint: it's not free pizza)  ✔️ The power of storytelling in leadership and customer engagement  ✔️ How to recognize and release impostor syndrome  ✔️ Why saying “no” to the wrong client may be the best business move you ever make   Lior blends business insight with emotional intelligence to help you stop surviving and start authoring the life and work you want.

In this episode of The Social Dentist, Dr. Desiree Yazdan interviews Dr. Lior Tamir, founder of The Dental App, and they talk about how to use the resources inside The Dental app to increase revenue and give a better patient experience Dr. Tamir has an extremely successful practice and the PMS he has created to help dentists is incredibly instrumental in practice growth. We dive into why data-driven decisions are essential for practice growth, how to leverage analytics to increase profitability, how to use pipelines to get more patients scheduled for treatment, and the most overlooked metrics that can transform your business. The Dental App is the industry's first cloud based practice software that combines dental EMR + a sales and marketing CRM. This combination makes it the platform for running a data driven modern dental practice. Learn more by scheduling a demo here: https://www.thedentalapp.com/book-a-demo-rh Million Dollar Mentorship waitlist- www.dryazdancoaching.com/waitlist Schedule a Free Consult with Dr. Yazdan - www.dryazdancoaching.com/consult Follow Dr. Yazdan on Instagram - www.instagram.com/dryazdan/ www.instagram.com/dryazdancoaching/

À Madagascar, plus de 90% de la population utilise le charbon de bois comme principale source d'énergie domestique. Pour lutter contre la déforestation, une ONG suisse, ADES, a créé en 2010 un modèle de cuiseur, en métal et argile, plus économe en charbon. Aujourd'hui, ce foyer amélioré a fleuri partout sur le territoire. Mais d'autres produits innovants, comme les cuiseurs solaires, n'ont jamais conquis le cœur des Malgaches. De notre correspondante à Antananarivo,C'est un joyeux vacarme qui règne dans la salle de production des cuiseurs portatifs ADES. « Ça, c'est le seau métallique pour contenir l'argile des foyers améliorés, expliqueAlain Wasserfallen, le directeur d'ADES. Ces seaux sont produits de façon conique pour pouvoir les empiler, parce qu'il faut les transporter. »Ici, tout est fait à la main, de façon mécanique, pour parer aux délestages extrêmement fréquents. L'usine de Tuléar est l'un des trois sites de production du pays et alimente l'essentiel de l'île en « fatapera » amélioré – le nom malgache pour désigner le réchaud.Moitié moins de combustibleReconnaissables entre mille grâce à leur couleur verte, ils sont vendus partout, même dans les zones les plus reculées. Aussi loin qu'il s'en souvient, Bruel, chauffeur de taxi à Tuléar, a toujours vécu avec ce foyer amélioré chez lui. « Ça nous aide à moins gaspiller de charbon, explique-t-il. Avec le fatapera en fer, on ajoute du combustible à chaque fois qu'on veut cuire quelque chose. Mais avec le fatapera ADES, l'argile garde la chaleur, et donc, pas besoin de mettre de combustible à chaque cuisson. À l'achat, c'est trois ou quatre fois plus cher que le fatapera en fer, mais c'est rentable. »Le fatapera ADES est rentable sur la durée parce qu'il nécessite moitié moins de combustible pour fonctionner que le fatapera ordinaire. Et dans une île où les forêts ont diminué de 40% ces 20 dernières années, selon le Global Watch Forest, faire baisser la consommation de charbon est une vraie bataille.Réchaud solaire trop lourdMais tous les produits ADES, aussi efficaces soient-ils, n'ont pas obtenu le même succès. À commencer par les cuiseurs solaires, pourtant très adaptés au climat de Madagascar. « Le faible volume des ventes des cuiseurs solaires, par rapport au foyer amélioré à charbon de bois, nous montre que ça ne prendra pas sous la forme actuelle, reconnaît Alain Wasserfallen. Si les parents vont tous les deux travailler aux champs, ils ne vont pas emporter un four solaire ou une parabole solaire, avec eux : c'est lourd ! Donc, il faut se remettre en question. Faire de l'aide au développement, ça ne veut pas simplement dire prendre une idée géniale dans un pays développé et essayer de la faire accepter dans un pays en développement. Il faut pouvoir s'adapter aussi aux habitudes locales, au contexte culturel. »Le défi est encore énorme pour offrir une solution adoptable par tous et qui réduise drastiquement la coupe de bois sur le territoire. Aujourd'hui, on estime qu'un ménage malgache consomme 90 kilos de charbon par mois.

April 16, 2025 In this episode, host Pete Neubig sits down with

For information anytime, please call 1-855-821-5900 or visit pocketemploymentlawyer.ca

What makes your practice special? What makes patients rave about your business? And how can we as dentists, pull on the ideas stolen from other industries?In this episode with Dr. Lior Tamir, he and Dr. Killeen discuss the ideas formed throughout their times in different industries, focusing on fantastic cues experience and how we can create more special moments our dental practices. For more information about Dr. Addison Killeen, visit: www.addisonkilleen.com or interact with him on a daily basis at www.DentalSuccessNetwork.com

Recording of an NJN webinar on April 3, 2025. The conversation, anchored by NJN President & CEO Hadar Susskind, features Hagit Ofran and Lior Amihai from Peace Now. Our guests are on the ground, leading the push against settlements and the fight for for peace.  Lior Amihai is the current Executive Director of Peace Now as well as a previous Executive Director of Yesh Din, an Israeli human rights group. He also previously served as co-director of Settlement Watch. Hagit Ofran is the co-director of Peace Now's Settlement Watch program. With two decades of experience tracking developments in the West Bank and East Jerusalem, she is widely recognized as Israel's foremost expert on Israeli settlements.  Hadar Susskind is New Jewish Narrative's President and CEO. He is one of the American Jewish community's leading progressive advocacy voices with more than 25 years of experience working in Washington DC on both foreign and domestic policy.  To make a (matched!!) donation to Peace Now, click here: https://www.newjewishnarrative.org/give?comments=2025%20Donor%20Match

In this episode of the Security Matters podcast, host David Puner sits down with Lior Yaari, CEO and co-founder of Grip Security, for a discussion that covers the concept of identity debt and its implications for modern cybersecurity. Lior shares insights from his experience in Israel's elite Unit 8200 and explains why identity is now the new security perimeter. They delve into the challenges organizations face in managing SaaS applications, the impact of generative AI on cybersecurity and the importance of proactive identity governance. Tune in for tips on how to protect your organization from within and stay ahead of evolving threats.

Guillaume Pley et CYRILmp4 ont passé 24 heures à Auschwitz pour comprendre la vie et l'enfer vécus par deux survivantes de la Shoah : Ginette Kolinka et Esther Sénot.Les deux rescapées sont venues nous raconter leur histoire en plateau, la douleur de la séparation, la déshumanisation, la mort de leurs proches, les conditions atroces de leur détention, et le dur retour à la vie à leur retour des camps de la mort.Remerciements particuliers au Mémorial de la Shoah pour leur aide dans la fabrication du documentaire. À Jacques Fredj, le directeur du Mémorial de Paris, à Rémy l'historien qui nous a accompagnés, à Flavie pour l'organisation du voyage, à Lior, Ingrid et toute l'équipe des archives photo du Mémorial de la Shoah.Retrouvez le Mémorial de la Shoah sur instagram juste ici ➡️ https://www.instagram.com/memorialshoahofficielEt également sur YouTube ➡️ https://www.youtube.com/@memorialdelashoahLa BD « Adieu Birkenau » de Ginette Kolinka est disponible juste ici ➡️ https://amzn.to/3HJRYXfPour toutes demandes de partenariats : legend@influxcrew.comRetrouvez-nous sur tous les réseaux LEGEND !Facebook : https://www.facebook.com/legendmediafrInstagram : https://www.instagram.com/legendmediaTikTok : https://www.tiktok.com/@legendTwitter : https://twitter.com/legendmediafrSnapchat : https://www.snapchat.com/p/79feb744-104e-4e38-a441-0da77257333d/337862388963328 Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Innovate without needing to update your legacy tech stack. FinovateEurope Best of Show winner Tweezr explains how. Detailed episode description: In this episode, Greg sits down with FinovateEurope Best of Show winner Tweezr to learn more about their innovative approach to maintaining and modifying complex legacy systems. Co-founders Ohad Kotler and Lior Vernia created Tweezr to help financial institutions modernize without replacing their core systems. By enabling developers to make precise code changes without breaking critical functionality, Tweezr saves time and makes legacy systems more maintainable. The co-founders share their experiences working with banks and the significant challenges posed by outdated technology, emphasizing that the inability to swiftly update core systems hinders digital transformation efforts. The discussion also highlights the severe bottlenecks legacy systems create for banks, making even simple modifications a lengthy and costly process. Tweezr acts as a guiding tool (rather than an automated coding system), helping developers navigate millions of lines of code efficiently. It identifies necessary modifications, warns of potential breakages, and significantly reduces the time required to implement changes. By doing so, Tweezr empowers financial institutions to innovate without being bogged down by their outdated infrastructure. Tweezr's AI-driven approach focuses on bridging the maintainability gap, allowing banks to continue using their legacy systems without full-scale modernization. Instead of replacing core banking software—a process that can take years—banks can use Tweezrr to optimize and maintain their existing technology stack. The AI functions as a senior engineer, analyzing dependencies and guiding developers to implement safe, effective changes. This ability to enhance legacy systems without a full overhaul is what resonated strongly with FinovateEurope's audience. More info: Tweezr's Demo: https://finovate.com/videos/finovateeurope-2025-tweezr/ FinovateEurope: https://informaconnect.com/finovateeurope/ Tweezr: www.tweezr.io, https://www.linkedin.com/company/tweezr/ Ohad Kotler: https://www.linkedin.com/in/ohad-kotler-949b4941 Lior Vernia: https://www.linkedin.com/in/liorvernia Greg Palmer: https://www.linkedin.com/in/gregbpalmer/ Finovate: https://www.finovate.com ; https://www.linkedin.com/company/finovate-conference-series/ #fintech #digitaltransformation #modernization #AI #legacytech #corebanking #finovate #finovateeurope

Lior Dolinski is the co-founder of Agora, a technology company specializing in AI-driven marketing solutions for the real estate industry. His expertise lies in leveraging technology and AI to create automations that enhance the investor experience.      Get ready for REWBCON 2025, happening from April 10th to 12th! Use my code JOHN at checkout for 10% off your ticket. Key Takeaways: AI-driven marketing is revolutionizing lead generation and conversion in real estate. Automation helps businesses optimize marketing spend and improve efficiency. Understanding data analytics is crucial for effective digital marketing strategies. Personalization and segmentation increase engagement and conversion rates. The right AI tools can simplify complex marketing processes and improve ROI.     Topics: The Role of AI in Marketing How AI is transforming digital marketing strategies. The importance of automation in streamlining marketing efforts. Benefits of AI-driven lead generation and conversion optimization. Data-Driven Decision Making Why data analytics is essential for effective marketing campaigns. How to leverage data for better targeting and audience segmentation. Real-world examples of businesses succeeding with AI-powered marketing. Personalization and Customer Engagement The impact of personalized marketing on customer experience. How AI enables businesses to tailor messaging for different audience segments. Strategies to improve customer engagement and retention through automation. Scaling Marketing Efforts with AI The role of AI in scaling marketing campaigns efficiently. How automation reduces marketing costs while improving results. Key AI tools and technologies for optimizing marketing performance.    

CTOx addresses the challenges faced by technology leaders wanting to transition into fractional roles. In this episode, Adam Torres and Lior Weinstein, Fractional CTO and Founder of CTOx, explore Lior's background and what inspired him to start CTOx. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

CTOx addresses the challenges faced by technology leaders wanting to transition into fractional roles. In this episode, Adam Torres and Lior Weinstein, Fractional CTO and Founder of CTOx, explore Lior's background and what inspired him to start CTOx. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of The Tech Leader's Playbook, Lior Weinstein shares his journey into the world of AI, discussing the evolution of technology, the significance of hardware advancements, and the emergence of new AI models. He emphasizes the limitations of current AI intelligence, clarifying misconceptions about its capabilities and the future of AI technology. The discussion also touches on the rapid growth of AI investments and the implications for various industries. In this conversation, Avetis Antaplyan and Lior Weinstein explore the evolving landscape of employment in the age of AI, discussing how traditional professions like plumbing and electrical work are thriving while software engineers face challenges. They dive into the potential of AI to enhance business operations, the importance of customer discovery for startups, and the optimistic outlook for entrepreneurship. The discussion also touches on the role of the elderly in the workforce and the significance of integrating AI effectively into business strategies.TakeawaysLior's first experience with AI was at age 14.The hardware advancements, particularly from companies like NVIDIA, have accelerated AI's utility.AI's recent progress is due to both hardware and software innovations.Emerging models are combining different technologies for improved efficiency.AI is fundamentally about probabilities and statistics, not true intelligence.Misconceptions about AI often lead to overestimating its capabilities.The future of AI is driven by significant financial investments and attention.AI's ability to generate content is based on statistical likelihoods, not factual accuracy.The concept of 'hallucination' in AI refers to its tendency to generate plausible but incorrect information.AI can enhance traditional professions and business operations.Customer discovery is crucial for minimizing startup risks.The future of entrepreneurship is bright with AI tools.AI will create more self-employed individuals rather than increase unemployment.CTOX helps businesses access technology leadership affordably.Integrating AI requires understanding specific business needs.AI should enhance human capabilities, not replace them.Chapters00:00 The Genesis of AI Passion02:57 The Evolution of AI Technology05:55 The Hardware Revolution in AI09:01 Emerging AI Models and Innovations11:56 Understanding AI Intelligence and Limitations23:55 The Future of AI: Myths and Realities29:25 The Changing Landscape of Employment31:42 AI's Role in Enhancing Traditional Professions34:43 The Launch First Method for Startups39:25 The Future of Entrepreneurship in the AI Era43:15 Optimism vs. Pessimism in Technological Advancement51:11 The Renaissance of the Elderly in the Workforce52:26 CTOX: Bridging Technology Leadership and Business Needs54:50 Integrating AI Effectively in BusinessLior Weinstein's Social Media Links:https://www.linkedin.com/in/liorweinstein/Lior Weinstein's Website:https://ctox.com/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright

In this episode, we sit down with Lior Div and Nate Burke of 7AI to discuss Agentic AI, Service-as-Software, and the future of Cybersecurity. Lior is the CEO/Co-Founder of 7AI and a former CEO/Co-Founder of Cybereason, while Nate brings a background as a CMO with firms such as Axonius, Nagomi, and now 7AI.Lior and Nate bring a wealth of experience and expertise from various startups and industry-leading firms, which made for an excellent conversation.We discussed:The rise of AI and Agentic AI and its implications for cybersecurity.Why the 7AI team chose to focus on SecOps in particular and the importance of tackling toil work to reduce cognitive overload, address workforce challenges, and improve security outcomes.The importance of distinguishing between Human and Non-Human work, and why the idea of eliminating analysts is the wrong approach.Being reactive and leveraging Agentic AI for threat hunting and proactive security activities.The unique culture that comes from having the 7AI team in-person on-site together, allowing them to go from idea to production in a single day while responding quickly to design partners and customer requests.Challenges of building with Agentic AI and how the space is quickly evolving and growing.Key perspectives from Nate as a CMO regarding messaging around AI and getting security to be an early adopter rather than a laggard when it comes to this emerging technology.Insights from Lior on building 7AI compared to his previous role, founding Cybereason, which went on to become an industry giant and leader in the EDR space.

Dans cette conversation, Lior Bibas, cardiologue et président de l'Association des Médecins Juifs du Québec, partage son expérience et ses réflexions sur l'antisémitisme croissant au Québec, en particulier après les événements tragiques du 7 octobre 2023. Il évoque l'histoire de la communauté juive au Québec, les défis actuels auxquels elle fait face, et l'importance de la solidarité et de la fierté juive dans un contexte de tension. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

The Power of Fractional Leadership: Lior's Entrepreneurial and Technological Journey In this episode of the Breakfast Leadership Show, I sit down with Lior, a self-taught technologist and growth expert who has been building and scaling businesses since he was 14. Originally from Israel, Lior moved to the U.S. 14 years ago and has successfully built and sold multiple companies. Now, as a fractional Chief Technology Officer (CTO) and Chief Growth Officer (CGO), he helps businesses navigate technology and growth strategies without the need for full-time executive hires. Lior shares invaluable insights on problem-solving, attention to detail, and understanding cause and effect—critical skills for success in any industry. He also challenges the misconception that only certain people can excel in technology, encouraging more professionals to explore coding and tech-driven solutions. Why Businesses Need a Fractional CTO Technology is a game-changer for modern businesses, but navigating it can be complex and expensive. Lior and I discuss the growing need for experienced technology leaders and how companies can benefit from a fractional CTO. Rather than hiring a full-time executive, companies can leverage a senior tech expert part-time, gaining high-level strategic guidance without the hefty price tag. We also explore a fascinating market shift: Companies are shifting away from relying solely on external tech providers and returning to in-house technology solutions. A fractional CTO helps businesses stay agile and competitive in this evolving landscape. The Rise of Fractional Executives: A Smarter Way to Scale Beyond technology, fractional leadership is transforming executive roles across industries. Whether it's a CTO, CMO, or CFO, businesses are realizing the benefits of bringing in high-caliber talent as needed. I highlight how fractional leaders drive performance, eliminate organizational silos, and provide specialized expertise—an especially crucial advantage in today's remote-first world. Lior and I also discuss how fractional executives bring expertise and a vast network of connections, helping companies access opportunities they wouldn't otherwise have. He compares hiring a fractional executive to working with a law or CPA firm—tapping into top-tier professionals without the full-time overhead. Leveraging Fractional Leadership for Business Growth Fractional leadership isn't just about cutting costs but elevating business strategy. Lior breaks down how fractional CTOs support leadership teams by providing strategic insights, keeping companies ahead of tech trends, and ensuring businesses adapt to the ever-changing digital landscape. I liken it to having a fractional cleaning crew—you get expert-level service without the commitment of a full-time hire. If your business wants to level up its technology and leadership without the constraints of full-time executive salaries, this episode is packed with actionable takeaways. Connect with Lior to explore how fractional expertise can transform your company's growth. Serial entrepreneur specializing in digital transformation - mobile, web, and desktop. Founded his first company at 14, Lior built over three technology companies and exited two while still in his 20s. He's worked on anything from promoting DIY Chicken Coups to extensive scale marketing automation systems. Lior specializes in simplifying complex concepts into actionable steps that drive effective results in digital products, traffic generation, conversion, and software engineering solutions. He's worked on over 30 mobile apps used by hundreds of millions of people worldwide and hundreds of websites, both B2C and B2B. His apps were featured in publications by Microsoft, showcasing the best UI, and also featured on the Apple US App Store. Currently, Lior spends his time building new technology-oriented joint ventures with other entrepreneurs and companies or as a fractional CTO and CRO to founder-led companies with $20M-100M revenue looking to grow and supporting nonprofits with the same roles. Website:  https://ctox.com/our-team/ LinkedIn:  https://www.linkedin.com/in/liorweinstein/  

To describe Lior Geller's THE WORLD WILL TREMBLE as a rough watch seems an understatement.This tells the story of two Jewish prisoners, played by Oliver Jackson-Cohen & Jeremy Neumark Jones, who escape a Polish Nazi death camp and end up providing the world's first eyewitness account of the Holocaust.And god, what an account. This movie's less than two hours and for half of it, we're in the camp with these men, watching every indecency stack on top of each other. Humiliation, torture, extortion, you name it. Prisoners are forced to bear witness to the extermination of fellow Jews, walking in forced silence, listening to the shrieks of men, women and children rattle their skulls (and by proxy, us at home) like a hurricane howling against windows. They bury their brethren in mass graves, shoveling lime on top of the bodies to hide the stench.This isn't spearheaded by the Nazis of Auschwitz or Dachau. This precedes the Final Solution. Watching these monsters fumble their way through genocide exposes the severity of their cruelty. They don't know how to efficiently kill, but by Satan's hand, they're determined.And it's against this backdrop that these two escapees sprint and swim and drive their way to the closest town to get this message out to a local rabbi. Less than 30 minutes away from civilization, unspeakable atrocities are being committed; this might as well be taking place on a separate planet, the whiplash is so fierce.Geller's movie serves as a devastatingly beautiful warning to the rest of us, living in times of ICE raids and political disappearances. If left unchecked, this can and will be us. Act accordingly.THE WORLD WILL TREMBLE premieres in select theaters nationwide (including the Angelika in Dallas) on March 14.---Please rate, review & subscribe to The Movies wherever you listen to your podcasts!Follow The Movies on Instagram & Bluesky: linktr.ee/themovies_pod

On this episode, director Lior Geller and actor Jeremy Neumark Jones join me to discuss their new film, THE WORLD WILL TREMBLE. Based on a true story, the film centers on two men, played by Jones and Oliver Jackson-Cohen, who escape a Polish Nazi death camp, delivering the world's first eyewitness account of the Holocaust.This movie's a devastating, beautiful work, revitalizing the importance of defying tyranny and the need to, at the very fucking least, call it out for its abhorrence. In a time where Mahmoud Khalil is arrested for leading protests and the government tears parents from their wailing children for the crime of...not undergoing the designated process to enter and live in this country, stories like this ring clearer than ever: a warning to all that a cage is never built for just one use. There are no sides in genocide.We discuss the weight telling this story left on the cast and crew, the meaning behind the movie's title, an actor's need to maintain a full emotional tank and much more.THE WORLD WILL TREMBLE releases in select U.S. theaters (including Angelika Dallas, hell yes) on March 14th.---Please rate, review & subscribe to The Movies wherever you listen to your podcasts!Follow The Movies on Instagram & Bluesky: linktr.ee/themovies_pod

Lior Lieberman is a software engineer lead at Google Cloud focusing on GCE, Kubernetes, and Service Mesh. He is a leading contributor to Gateway API and the maintainer of Ingress2gateway.   Do you have something cool to share? Some questions? Let us know: - web: kubernetespodcast.com - mail: kubernetespodcast@google.com - twitter: @kubernetespod - bluesky: @kubernetespodcast.com   News of the week NFTables mode for kube-proxy | Kubernetes   Kubescape becomes a CNCF incubating project Announcing the Beta Release of OpenTelemetry Go Auto-Instrumentation using eBPF | CNCF  New Phippy Book Guidelines: Enhancing Community Access & Engagement | CNCF Links from the interview Lightning Talk: Why Service Is the Worst API in Kubernetes, & What We're Doing About It - Tim Hockin GitHub - kubernetes-sigs/ingress2gateway: Convert Ingress resources to Gateway API resources Migrating from Ingress Gateway API Inference Extension 0.1.0 release README on GitHub kubernetes-sigs/ingate - an Ingress & Gateway API Controller GAMMA - https://gateway-api.sigs.k8s.io/mesh/  

Lior Gantz believes it's a no-brainer to revalue the U.S. gold reserves to the current trading value of the metal, and he thinks this is one of the main catalysts for pushing more attention from both retail and institutional investors into the market. Lior also discusses how the global order is transforming under Trump and why the methods beneath his apparent madness will become clear as America emerges as a solid world leader.Subscribe to the TRENDS Journal: https://trendsjournal.com/subscribe (Use coupon code COMMODITY for 10% off)Wealth Research Group: https://www.wealthresearchgroup.comLior's Portfolio: https://www.wealthresearchgroup.com/portfolioFollow Jesse Day on X: https://x.com/jessebdayCommodity Culture on Youtube: https://youtube.com/c/CommodityCulture

In this episode of the Know Your Shit podcast, Josh Cadillac sits down with Lior Arussy, a globally recognized expert in customer experience, business transformation, and leadership. Lior shares insights on how organizations can break free from outdated mindsets and embrace innovation to drive meaningful growth. Together, they discuss the power of adaptability, the role of self-awareness in leadership, and strategies for creating extraordinary customer experiences. This episode is packed with valuable lessons for professionals looking to transform their businesses and careers.

In this special weekend episode of The Daily Dental podcast, Dr. Killeen sits down with his good friend, Dr. Lior Tamir to discuss his unique path from dentistry to tech innovation. His experiences led him to create The Dental App—a cloud-based software designed to help dentists streamline operations and enhance the patient experience. They also explore how running a practice like a CEO can set you apart. Tune in for an insightful conversation!

Otages israéliens à Gaza : mort des enfants Bibas et de leur mère. Entrevue avec le Dr. Lior Bibas, président de l’Association des Médecins Juifs du Québec.Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

Lior Abramovich is the Co-Founder & CEO of Blanket, a platform transforming the single-family rental market backed by RE Angels. With over a decade of experience, he's overseen $200 million in acquisitions for more than 1,000 investors. Beyond real estate, Lior is dedicated to impact-driven initiatives—he co-founded Golden, a nonprofit renovating homes for senior citizens in need, and a foundation committed to providing clean drinking water to children worldwide. A graduate of the University of Haifa with a degree in Political Science, Lior also served eight years in the Israeli Navy, holding leadership roles as Executive Officer of the Naval Academy and Chief Engineer of a Navy warship.(03:10) - Lior's & Blanket's Origin Story(06:03) - SFR Property Management Landscape(10:20) - Blanket's Business Model & Growth(17:57) - Challenges & Opportunities in SFR Property Management(24:11) - Feature: Pacaso - Luxury vacation home ownership, elevated. Join Pacaso's growth and become an investor of the venture-backed company at Pacaso.com/invest25:59 Challenges and Insights in Property Management(26:40) - Expanding Across Markets(32:48) - Feature: Blueprint - The Future of Real Estate 2025(35:53) - Leveraging AI in Property Management(40:40) - Blanket's Media Strategy & Industry Impact(44:08) - Collaboration Superpower - Winston Churchill & Giovanni di Bicci de' Medici (Wiki)

Ever feel like you're the only thing standing in your own way? You're not alone. Today's guest, Lior Weinstein, knows this struggle firsthand—and he's here to share how to break through it. Lior started his entrepreneurial journey at just 14 years old and has since built and scaled multiple tech companies, including two successful exits before hitting 30. He's worked on everything from mobile apps used by millions to large-scale marketing systems. Now, as a fractional CTO and CRO, he helps businesses grow without getting lost in complexity. But beyond tech and strategy, Lior is deeply passionate about helping people break free from self-imposed barriers—because no amount of strategy works if your mindset is holding you back. In this episode, we dive into how to recognize and dismantle limiting beliefs, the power of experimentation in business, and why most entrepreneurs overcomplicate success. If you've ever felt stuck, overwhelmed, or unsure of your next step, this conversation is for you. Let's get into it!   Chapter Stamps: 01:37 Overcoming Self-Limiting Beliefs 02:28 The Power of Mindset in Entrepreneurship 06:03 Breaking Down Complex Business Problems 06:46 The Kaizen Approach to Continuous Improvement 08:45 Understanding Basic Economics in Business 10:56 Common Pitfalls in Growth Experiments 12:44 The Importance of Feedback Loops 16:11 Delegation and Leadership in Founder-Led Companies 18:45 The Role of a CTO in Business Growth 20:52 The Future of Digital Transformation and AI 24:53 Empowering the Next Generation with Technology 28:29 The Impact of AI on Human Creativity   Pullout Quotes:   “Self-limiting beliefs are something that I have and everyone I know has—we just develop new ones all the time.” “It's not a capability question—it's really just your mindset, the stuff between your ears.” “The biggest breakthroughs happen when you change how you think, not just what you do.” “We create an environment where growth is inevitable—it's about testing, iterating, and refining.” “We're moving from ‘buying' software to ‘building' it—AI is making custom solutions more accessible than ever.”     Social: Website: www.cto.com, www.ctox.com Linkedin: https://www.linkedin.com/in/liorweinstein/   Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts. Notice to the Super Entrepreneurs community: Before we part, remember to join our Private Facebook group, 'Mindset for Business Success' Here we share mindset wisdom to elevate your life and business LIVE every Tuesday morning(EST), ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don't miss out on this incredible free resource. Join us in 'Mindset for Business Success' Today! https://www.facebook.com/groups/mindsetforbusinesssuccess/ The only limits in our life are those we impose on ourselves. Bob Proctor  ▬▬▬ Free Clarity Call with Shahid▬▬▬  https://calendly.com/shahiddurrani/free-clarity-call-with-shahid-durrani ________________________________________________________________________ OFFERS: https://zez.am/officialshahiddurrani  ▬▬▬ Get my Free Webinar▬▬▬ How to super scale your business to the next level without chasing strategies and feeling stuck https://shahiddurrani.com/registration/  ▬▬▬ Business Funding▬▬▬  https://www.7figurescredit.com/superfunding  ▬▬▬ Fund Your Clients▬▬▬  https://join.7figurespartners.com/?a_aid=superfunding  ▬▬▬ The TEDx Talk Program▬▬▬ https://info.shahiddurrani.com/tedx ▬▬▬ Professional Investment Ideas Delivered to your Inbox▬▬▬ https://capexinsider.com/insider-newsletter/?orid=90906&opid=94 ▬▬▬ FREE DOWNLOAD Reveals Recession Proof Business▬▬▬ https://www.b2bfundingpartner.com/b2bfree100?a_aid=superfunding&a_bid=1f1eb0a5 ▬▬▬ START-UP INVESTOR READY TO HELP▬▬▬ https://info.shahiddurrani.com/ideas ▬▬▬ How to make $3,493 commissions without doing any selling▬▬▬ https://hop.clickbank.net/?affiliate=superentre&vendor=ambsador ▬▬▬ Stock/Options Trading Academy That Works▬▬▬ https://lddy.no/1gqxb  ▬▬▬ Real Estate Investing on Terms! No Credit | No Down payment▬▬▬ https://smartrealestatecoach.com/?sld=super Affiliate Disclaimer: If you buy through one of the links provided, I may receive a commission (without any additional charge to you).  @SuperEntrepreneursPodcast   @officialshahiddurrani 

Early in his career, Lior Maza chose to immerse himself in smaller, venture-backed startups instead of large enterprises—a move that exposed him to an array of responsibilities, from fundraising, recruiting to crisis management. “When you're in a small team,” Maza tells us, “you end up doing everything, and that's where the agility mindset really takes root.”Years later, after honing his skills in larger organizations, he joined Priority Software, an established yet agile cloud ERP firm. Under his guidance, the finance function embraced new performance measurements—focusing on recurring revenue, net retention, and churn—to manage a transition from traditional licensing to a SaaS model. “Agile finance leadership,” Maza tells us, “is about looking beyond immediate metrics and creating frameworks that drive long-term value.”

What if the story you've been telling yourself is holding you back? Join us for an eye-opening conversation with Lior Arussy, a dynamic author and speaker, as he shares how rewriting the narrative of your life can unlock doors you never imagined. Lior takes us through his personal journey, from being underestimated by his teachers to becoming an influential author. He provides insights on transforming past struggles into stepping stones for growth and highlights the pivotal switch from a problem-solving mindset to one that seeks out opportunities. Discover how embracing your own story can empower you to overcome self-doubt and imposter syndrome.Ever wondered how vulnerability can be your greatest ally? Lior discusses his shift from business-centric writing to the more personal and vulnerable realm of sharing his own stories. He unpacks the barriers of self-doubt and the fear of being perceived as a fraud, showing how confronting these challenges can lead to personal and professional breakthroughs. This episode is an invitation to shift your perspective, to see beyond current problems and focus on the potential for future opportunities. We explore the power of internalizing positive feedback and using it to fuel resilience and strength, moving beyond a victim mentality to one of victory.Gratitude is more than just a buzzword—it's a tool for transformation. Lior shares practical strategies to internalize positive feedback, such as maintaining a "thank you" folder filled with uplifting comments and emails. These reminders serve as a beacon of strength during difficult times. We explore the concept of personal superpowers, those unique gifts that can lead to positive impacts on others. Lior encourages us to focus on serving others, suggesting a path to happiness through a selfless approach. With his empowering mantra, "Living a life of victory over victimhood is a choice," Lior leaves us inspired to take charge of our narratives and rise to our best selves.Thanks for listening in to the Uncommon Leader Podcast. Please take just a minute to share this podcast with that someone you know that you thought of when you heard this episode. One of the most valuable things you can do is to rate the podcast and leave a review. You can do that on Apple podcasts, or rate the podcast on Spotify or any other platform you listen. Did you know that many of the things that I discuss on the Uncommon Leader Podcast are subjects that I coach other leaders and organizations ? If you would be interested in having me discuss 1:1 or group coaching with you, or know someone who is looking to move from Underperforming to Uncommon in their business or life, I would love to chat with you. Click this link to set up a FREE CALL to discuss how coaching might benefit you and your team) Until next time, Go and Grow Champions!!Connect with me

Lior Weinstein is an entrepreneur and fractional CTO/CRO based in Atlanta, Georgia. Born and raised in Israel in an entrepreneurial family, Lior developed an early passion for business and finance, launching his first company at 14 and trading stocks as a child. After serving in the Israeli special forces and intelligence, he transitioned into affiliate marketing and technology, founding one of Israel's first mobile app development companies. This venture led to the creation of successful apps like Baby First Mobile and the founding of Epoxy, a mobile marketing automation company that sold in 2014. ⁣ Lior's entrepreneurial journey also includes buying and selling businesses, focusing on optimizing operations to drive growth. He now helps companies scale by identifying growth opportunities and streamlining processes as a fractional CTOx or Chief Revenue Officer for companies with revenues between $20 million to $100 million. Additionally, he mentors CTOx through his venture CTOx and supports anti-human trafficking initiatives. ⁣ A father and passionate about education, Lior homeschools his three children while traveling globally, spending seven to eight months per year on the road.  Lior is also deeply connected to his roots in Israel, using his platform to foster understanding amidst the region's complex political landscape.

This week Mike is excited to welcome Lior Arussy, a leading authority on customer experience. In this chat Mike and Lior dive into the critical importance of prioritizing customers over technology, sharing how companies can adapt to rapidly changing markets to stay relevant. Lior discusses his journey from startup entrepreneur to esteemed consultant, offering a wealth of insights on retaining and serving customers well. He emphasizes the need for businesses to adapt and innovate to meet evolving customer expectations continually. The episode also includes practical advice for aspiring entrepreneurs on leveraging their unique skills and understanding market needs to build successful ventures.   Resources Mentioned in This Episode: Books   Connect with Lior: Website Books LinkedIn   Connect with Mike: Linktree   SPONSORS: Social Chameleon | Transform Your Podcast  Navigator Bookkeeping | Understand the full financial story of your practice Libsyn: First Month FREE with Promo Code BEGREAT Riverside | This interview was recorded on Riverside   Want to become a show sponsor? Email mike@socialchameleon.us Copyright © 2025 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us

Are you the author of your own story, or is someone else holding the pen? ✍️

In this episode of The Real Build, I sat down with Lior Arussy. Lior is one of the world's leading authorities on customer experience, business strategy, and organizational transformation. Lior is a sought-after speaker, consultant, and the founder of Strativity Group, where he's helped Fortune 500 companies shift their mindset and strategy to achieve breakthrough results. He's authored several influential books, including Next is Now and Exceptionalize It! Most recently, Lior has released his latest book, Dare to Author!: Take Charge of the Narrative of Your Life, which encourages individuals to own their life stories and transform challenges into opportunities for growth. Lior's insights aren't just theories. They are proven methods that inspire leaders to embrace change, drive exceptional customer experiences, and build thriving businesses. In this episode, we talked about: Businesses are not willing to be held accountable for the outcome. Culture is what happens when you leave the room. Do you have a plan to rise up when a mistake happens? The right customer is right. The wrong customer belongs to the competition. How do you assess the right customer? You don't need to set aggressive goals. You need to create aggressive value. Tell more stories and give more numbers. Guest Info: Lior Arussy Website: ⁠LiorArussy.com  Otentu.com (Company) ImprintCX.com (Company) Linkedin: ⁠linkedin.com/in/liorarussy Host Info: Email: Bill@rkreiman.com CONNECT WITH ME ON SOCIAL MEDIA: ▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ▶︎ INSTAGRAM | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/imbillreiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ▶︎FACEBOOK| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/billy.reiman ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ▶︎ LINKEDIN | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/bill-reim...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ▶︎ TWITTER | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ImBillReiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠

In this episode of Partnering Leadership, Mahan Tavakoli engages in a powerful conversation with Lior Arussy, renowned author, speaker, and expert in organizational transformation and customer experience. Lior is the author of the thought-provoking book Dare to Author: Take Charge of the Narrative of Your Life. In this episode, he brings his compelling insights to life, challenging leaders to rethink how they approach storytelling, organizational change, and leadership in an era of rapid disruption.Lior shares his journey of discovering the power of stories—not just in shaping customer experiences but in transforming individual and organizational mindsets. Drawing on decades of working with global companies, he unpacks why so many people resist change, how leaders can overcome that resistance, and why the ability to craft and evolve personal and organizational narratives is critical for thriving in uncertainty.Listeners will be inspired by Lior's insights on how leaders can empower their teams to embrace change without feeling judged, how to separate purpose from tools to drive transformation, and why storytelling is no longer a nice-to-have skill but a necessity for effective leadership. His approach combines practical frameworks with deeply human insights, making it a must-listen for anyone seeking to unlock their team's potential and elevate their leadership impact.From redefining leadership as navigating the unknown to exploring how gratitude fuels resilience and innovation, this conversation is rich with actionable ideas. Actionable Takeaways:You'll learn why storytelling is not just a communication tool but a leadership necessity in driving transformation and engagement.Hear how to overcome resistance to change by reframing it as evolution rather than judgment of past efforts.Discover why separating purpose from tools can help you and your team embrace innovation with less fear and more confidence.Gain insights into why victimhood is a choice—and how to rise to the higher version of yourself as a leader.Learn the surprising connection between gratitude and resilience, and how embracing gratitude can fuel your team's energy for change.Understand why the leadership practices you inherited 30 years ago may no longer serve you in today's fast-paced, dynamic workplace.Explore the concept of cultural readiness and why leaders must take responsibility for their organization's capacity to adapt and thrive.Find out why perfectionism paralyzes teams—and how to give your people permission to experiment and innovate.Hear why the biggest companies miss the biggest trends and how to avoid the ‘best practices trap.'Learn how to author your own leadership story and turn past successes and failures into tools for future growth.Connect with the Lior ArussyLior Arussy Website Lior Arussy LinkedIn Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Lior Tibon is the CEO and co-founder of Duetti, a revolutionary platform transforming how independent artists monetize their music. With a background in finance and a passion for empowering creators, Lior brings a fresh perspective to the music industry. By bridging the gap between artists and investors, Duetti provides a streamlined way for musicians to access catalog sales, helping them achieve financial freedom and creative independence.In this episode, Michael Walker and Lior Tibon explore the dynamic intersection of music, finance, and technology. Learn how Duetti is redefining music financing, giving independent artists the tools to thrive in a competitive industry.Key Takeaways:Discover how Duetti empowers artists to leverage catalog sales for financial growth.Understand why building a niche audience is critical for independent success.Explore the balance between human artistry and AI in music creation and discovery.-----Learn more about Duetti: https://duetti.co/Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast