Podcasts about service design show

Linn is a leading advocate for service design in Canada and co-founded Service Design Toronto in 2013. She runs Made Manifest, a boutique consultancy, leading transformational projects for clients like Mejuri, TELUS, Shopify, and the City of Toronto. She writes the Ask a Service Designer newsletter and has spoken at global conferences like Service Design Network, CanUX, and Service Design in Government. Linn has also appeared on podcasts such as the Service Design Show and Power of Ten. She loves glitter, dancing, cats, lifting heavy things, baking, and making themed playlists.Sign up for the Ask a Service Designer Newsletter: https://tinyurl.com/askaservicedesigner

Ever feel like you're pushing a boulder uphill with journey management... Yeah, we've all been there. But guess what? There's a smarter way! That's why we're launching a brand new deep dive series on the Service Design Show. In this series, we're pulling back the curtain on how you can get tangible business results faster through journey management.Helping to grow trust with stakeholders, and finally getting the green light to do (more of) the work that truly matters. For this series, I've brought in Tingting Lin from the TheyDo team. Tingting has pretty much seen it all. The wins, the stumbles, and everything in between. She's guided countless teams and knows precisely what separates the journey management champions from the rest. And over the coming weeks, she's sharing all the secrets with us.In episode one, we're tackling a step that's often overlooked - a step that can derail your whole project later on. So, if you want to set yourself up for long-term success, this episode shows you the first key step on that journey.P.S. Got questions? Share them in the comments on YouTube or Spotify and we might just answer yours in a future episode.[ RESOURCES ]LinkedIn - https://www.linkedin.com/in/tingting-lin Slides - https://go.servicedesignshow.com/journey-management-playbookTheyDo - https://www.theydo.com/[ EPISODE GUIDE ]00:00 TheyDo Ep 01: Tingting01:30 Tingting's Background02:30 Introducing Theydo Platform04:15 Journey Management Struggles08:15 Marc's Business Case09:00 Episode Content Preview10:00 Defining Effective Challenges15:30 6-Month Challenge Example16:30 Challenges vs. Goals18:30 "Why" Before "How"20:00 Quarterly Challenge Example21:00 Marc's Target Example23:30 Community Experience Challenge26:30 Debit Card Focus32:00 Bridging Journey Gaps35:00 Setting Goals & Targets36:00 Challenge Impact Analysis38:15 Journey Achievement Goals41:00 Reviewing Key Slides43:00 Defining Good Challenges45:00 Proving Contribution Value47:30 Challenge Important Notes48:30 Episode Content Recap49:00 Audience Q&A Session50:00 Next Episode Preview

Sure, everyone's talking about Journey Management, but few are actually doing it well... It's one thing to map out customer journeys, but quite another to truly manage them. The frameworks and models look great on paper, but reality is often far messier. Most organizations struggle to get a handle on even one journey, let alone a dozen! So I'm excited that Florian Vollmer, a true pioneer in this field, returns to the Service Design Show to share his hard-won wisdom. You might remember him from his previous appearance on the Show where he talked about managing 100+ journeys at NCR. What's fascinating is that Florian got a rare opportunity when starting his new role at Autodesk – a chance to rebuild a Journey Management practice from the ground up, applying all the lessons from his previous experience. This is your classic "I wish I knew everything I know now at the start of this project. It would have been completed twice as fast and at half the cost."This time, we dive deep into the nitty-gritty of Journey Management, tackling tough questions like: Who really owns the journey? Are dedicated tools essential or just a distraction? Why getting granular at the touchpoint level is essential? What are the biggest challenges to launching Journey Management inside an organization? And the million-dollar question: how do you get buy-in and funding when you're just starting out? So if you're already knee-deep in Journey Management or just starting to explore it, I'm sure you'll appreciate Florian's honest perspective from the trenches. One of my biggest takeaways from this conversation was that, as Florian explains in detail, this is really hard work. So you have to have patience and be kind to yourself. Amen to that! Enjoy the conversation and keep making a positive impact. Take care, ~ Marc --- [ 1. GUIDE ] --- 00:00 Welcome to Episode 213 04:00 Looking back EP 168 05:15 Who is Florian 07:00 What is Journey Management 08:30 the momentum of journey management right now 13:00 How to manage customers 17:00 Balancing context switching 21:00 Evolving Role Perceptions 23:30 good quality vs great quality 26:00 Organic conversations vs Priorities 35:30 Who owns the journey? 39:30 Building momentum for change 42:30 Biggest key lessons 46:00 Journey management vs collaborations 48:30 Understanding journey management 55:15 Stay tuned for another episode with Florian 56:30 Resources --- [ 2. LINKS ] --- https://www.linkedin.com/in/florianvollmer/ Journey Management Alliance https://journeymanagement.substack.com --- [ 3. CIRCLE ] --- Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle

Recently, I turned 43... I don't really celebrate my birthdays anymore. Don't worry; I have an amazing wife who makes sure there's always cake. But I do always try to take a moment and reflect on my past year because “The only time you should ever look back, is to see how far you've come.” Well, today, it's not just about my journey; it's about ours. We've hit a massive Service Design Show milestone: 200 episodes! That's a new interview every two weeks for over 8 years. And by now, we've clocked in over 500.000 listens to our conversations. Truly mind-boggling. Especially when you consider how niche our field is (still). It tells me what I do matters to people like you. Honestly, if I had to, I'd still do this show just for my own learning... but knowing you're out there makes it so much better. To celebrate, I'm flipping the script. For this episode, it's me answering YOUR questions. Some are about service design, some get a bit personal... Here's a sneak peek: Is Journey Management the next big thing? Will service design disappear? How does the Show make money? How do I keep sane working solo? You might be surprised by some of the answers. Guess, there's only one way to find out... This episode was a lot of fun and quite a challenge to produce. Let me know if you like this format – maybe we'll do a follow up... Take care, ~ Marc --- [ 1. GUIDE ] --- 00:00 Welcome to episode 200 01:50 Why Service Design 04:30 Lessons learned from 200+ conversations 10:15 The business model 16:15 How to stay healthy and sane 25:00 Communicating service design 31:00 Designing timeless services 36:00 Is Journey Management the next big thing 40:00 Where are things going --- [ 2. LINKS ] --- https://www.linkedin.com/in/marcfonteijn/ https://www.servicedesignshow.com/circle/ --- [ 3. CIRCLE ] --- Join our private community with smart and generous in-house service design professionals. ⁠https://servicedesignshow.com/circle

Marc Fonteijn is a veteran service designer who co-founded the first service design studio in the Netherlands. His passion for all things service design inspired him to start his own podcast, the Service Design Show. The podcast has quickly grown into a community and resource hub for those who are looking for careers in service design. In this episode, Nadia and Marc chat about what service design is and how to articulate the value of service design to your organization's leadership, your team, and more.    Here's a look at our discussion: 0:01 : A little bit about Marc and what service design is 8:30 : Making a case for the value of service design 15:30 : How to learn more about service design and get your team to engage with the concept of service design  21:00 : Understanding the financial value of the design work you're doing 31:00 : Getting your team to adopt a more service-oriented mindset 34:00 : How to get in touch with Marc   Links mentioned in this episode: Marc's LinkedIn Profile The Service Design Show The Circle Professional Learning Community Marc's YouTube Channel ServiceDesignJobs.com

Here's a question you might not think about daily... How is service design practiced in China? I'm always eager to learn about the (subtle) differences in how our field is perceived within different cultures. Why? Because seeing that there are other ways to approach things enriches my perspective and keeps me grounded about my way of working. The goal isn't to copy what's being done in other places but rather to understand its reasoning and philosophy. That's why I was excited to have a conversation with Zichian Xiong recently on the Show. He currently lives and works in the USA, but Zichuan was also at the forefront when service design started to emerge in China. As he's seen both worlds, Zichuan is in a great position to articulate the relevant similarities and differences. To get a good understanding of these similarities and differences, you'll hear about: Who is driving the design movement? (it's not consultancies) Which kinds of services are being designed in China and which ones aren't? What is the state of design education? Investing the time to listen and learn from stories like this, which give you a broader understanding of our field, is good practice for any professional. They help you to get out of your comfort zone and might hold the clue to connect the dots or spark a completely new insight. I found this an eye-opening conversation, with much more to be explored. So it's exciting to think about where design could be heading in the next 5 years. --- [ 1. GUIDE ] --- 00:00 Welcome to episode 158 03:00 Who is Zichuan 04:15 Lightning round 07:45 Zichuans backstory 11:45 The context of service design in China 18:00 Perception of services 24:45 Design in China 27:15 The implications 32:00 Only two industries 37:00 State of design education 41:30 The next frontier 47:45 The one thing you need to know 52:30 Final thoughts --- [ 2. LINKS ] --- * https://www.linkedin.com/in/zichuan-xiong-94aa3b13/ --- [ 3. NEXT STEP ] --- Looking for more? We've got you covered. Click the link below to join the Service Design Show community. https://servicedesignshow.com/subscribe/ You'll get access to inspiring stories and practical advice that helps to level up your service design career!

Save 30% on Visualisation for Change-Makers course Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. Before we jump in, I have a favour to ask. Ive been creating content for This is HCD for over 5-years or so, all for the love of sharing knowledge to the global design community. One thing you could do is leave a review (preferably a 5-star one!), as it helps us grow our community - every little helps.  Even if you don't review, you can go one better by telling people you work with about the podcast.  We launched a space on ThisisHCD.com where you can take courses now on visualisation, design research and more. In this episode I speak with Marc Fonteijn of the Service Design Show. I appeared many years ago on Marc's own show and we have been chatting ever since. I caught up with Marc to hear about what he's been working on, and also about selling service design. We even do a fun role-playing activity where I get to play the boss or decision maker in a business. It's a good one. I think you're going to enjoy it!Here are some of the links from the show; servicedesignshow.com servicedesignshow.com/circle youtube.com/servicedesignshow anchor.fm/servicedesignshow servicedesignjobs.com  See omnystudio.com/listener for privacy information.

Save 30% on Visualisation for Change-Makers course Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. Before we jump in, I have a favour to ask. Ive been creating content for This is HCD for over 5-years or so, all for the love of sharing knowledge to the global design community. One thing you could do is leave a review (preferably a 5-star one!), as it helps us grow our community - every little helps.  Even if you don't review, you can go one better by telling people you work with about the podcast.  We launched a space on ThisisHCD.com where you can take courses now on visualisation, design research and more. In this episode I speak with Marc Fonteijn of the Service Design Show. I appeared many years ago on Marc's own show and we have been chatting ever since. I caught up with Marc to hear about what he's been working on, and also about selling service design. We even do a fun role-playing activity where I get to play the boss or decision maker in a business. It's a good one. I think you're going to enjoy it!Here are some of the links from the show; servicedesignshow.com servicedesignshow.com/circle youtube.com/servicedesignshow anchor.fm/servicedesignshow servicedesignjobs.com  See omnystudio.com/listener for privacy information.

[EN] The NOIS3 about Design journey continues and in this podcast episode we meet again with a guest who has already been a speaker at WUDRome in the 2019 edition. It is with great pleasure that I introduce you to Marc Fonteijn, founder of Service Design Show, which has been connecting a global community since 2016, inspiring people through interviews, practical tips, and in-depth courses to level up Service Design skills. Marc helps us understand the importance of a sense of community, telling us about campfire and also reminding us that it is essential to show interest in the people we work for and with, only then can effective synergies be created. Together we delve into the meaning of Service Design, starting from researching the problem and then arriving at the solution. Above all, it is worth remembering that Service Design has value only when applied, by clicking play we will find out why together. Enjoy listening. [IT] Il viaggio di NOIS3 about Design prosegue e in questo episodio del podcast incontro di nuovo un ospite che è già stato speaker di WUDRome nell'edizione del 2019. Con molto piacere introduco Marc Fonteijn, founder di Service Design Show che sin dal 2016 connette una community globale, ispirando le persone attraverso interviste, consigli pratici e corsi di approfondimento. Marc ci aiuta a comprendere l'importanza del senso della community, dell'incontro e dello scambio, parlandoci del campfire e sottolineando che è essenziale mostrare interesse verso le persone per cui e con cui lavoriamo, solo così si possono creare effettive sinergie. Insieme approfondiamo il significato di Service Design, partendo dalla ricerca del problema per arrivare poi alla soluzione. Soprattutto vale la pena ricordare che il service design “ha valore solo se applicato”, cliccando play scopriremo insieme perché. Buon ascolto. --- Send in a voice message: https://anchor.fm/nois3/message

There's an intriguing mystery to the backstage... Think about it for a moment. People love to see what happens inside the kitchen of a Gordon Ramsey restaurant. Or to follow a sports team into the locker room before and after a game. We want to look over the shoulder and get an inside glimpse. See things that are usually hidden from the general public. We want to see beyond the frontstage. Well, I've got exciting news, because today we're going to do just that. Not for a restaurant or your favorite sports team but for a leading service design consultancy. To celebrate their 4th anniversary with the community, the team from Harmonic Design agreed to sit down with me for an uncensored ask-me-anything episode. In this episode, you'll hear the team react to questions like: What is your strategy for finding new clients? What is the most challenging part of your work? What does it take to get hired at a service design consultancy? What is the biggest failure you made in a project? What is the most important thing you look for in a client? What is the future of agencies? And many more... The team promised me the truth and nothing but the truth. I would say listen to the episode and find out if the team managed to live up to their promise. As you'll see and hear, this is a format we haven't done on the Show before. So let me know if this is something that you enjoy and we should do it more often! My first encounter with Harmonic Design founder Patrick Quattlebaum was for an interview on the Service Design Show back in episode #115. Ever since our first interaction, Harmonic Design has been a great partner of the Show. I want to use this opportunity to send out my appreciation and gratitude for how they are contributing to the service design community and helping it mature. [ 1. EPISODE GUIDE ] 00:00 Welcome to Show 04:30 Meet Shreya 05:15 Meet Stephen 05:45 Meet Kerri 06:45 Meet Tucker 07:45 Finish the sentence: communicating the value 11:30 Lightning round: Shreya 13:45 Deep dive: what skill does some need to demonstrate 19:30 Finish the sentence: misconceptions 22:00 Lightning round: Stephen 24:00 Deep dive: how do you get to know the full problem space 32:00 Finish the sentence: our strategy to find new clients is 34:15 Lightning round: Kerri 36:15 Deep dive: how do you scope a project 44:00 Finish the sentence: the most fun part of your work 47:00 Lightning round: Tucker 49:15 Deep dive: the future of agencies 54:00 Finish the sentence: recommendations 59:00 Closing thoughts [ 2. LINKS ] https://thisisharmonic.com https://www.linkedin.com/in/kerrimdesignpro/ https://www.linkedin.com/in/shreya-dhawan/ https://www.linkedin.com/in/tuckerwitter/ https://www.linkedin.com/in/stephen-taylor-3847aa4/ [ 3. BOOKS ] Orchestrating Experiences - https://amzn.to/3MK5oU5 The Experience-Centric Organization - https://amzn.to/3PGyntK The Structure of Scientific Revolutions - https://amzn.to/3Nt2KSE Brave New Work - https://amzn.to/3NAcTgz The Design Philosophy Reader - https://amzn.to/3NOJteP

There's a really interesting new podcast on the block. It's called Designing the Robot Revolution. And the first episode is titled: Why Every Service Designers' Dream Should Be To Work In Manufacturing. Yeah, I know what you're thinking :) So obviously I had to get these fellow podcasters on the Service Design Show to hear more about their story. In this episode you'll hear Jacob Magnell and David Griffith-Jones share what inspired them to start a podcast about this somewhat surprising angle on service design. I would say that if you want to stretch your perspective on service design then make sure you tune into this conversation. And who knows maybe it will inspire you to start working in manufacturing after all ;) It's great how Jacob & David are exploring uncharted territory within our field. Stories like these really help us to build more and stronger bridges. Enjoy the conversation and keep making a positive impact. --- [ GUIDE ] -— 00:00 Welcome to episode 145 02:45 Who is Jacob 03:30 Who is David 04:00 60 second rapid fire 08:45 How did the podcast start 13:00 What is it all about 20:00 Service design in a industrial environment 24:30 Favorite topics 29:45 It's about the blind spots 33:00 Learnings from creating a podcast 36:45 The wishlist 38:15 How can we help 41:45 Recommended resources --- [ LINKS ] --- Designing the Robot Revolution Why every service designers dream should be to work in manufacturing David (LinkedIn) Jacob (LinkedIn) The wisdom of listening (book) Nudge (book) The power of ten (podcast) Industrial IoT spotlight (podcast) Freakonomics Radio (podcast) --- [ HOW TO EXPLAIN SERVICE DESIGN ] --- Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are. https://servicedesignshow.com/free-course

Service design isn't enough... This sentiment has been expressed on the Show many times before. And I agree. The challenges organizations face these days are too complex to be solved by (service) design alone. But here's the strange thing. Although we pride ourselves on bringing a holistic user perspective to the table, this holistic perspective is often missing when it comes to our own field. We still have many blind spots when it comes to collaborating with other business disciplines. Just think about what your relationship is to HR, IT, operations, marketing, sales, support, strategy, etc. This lack of alignment and integration with other parts of the business is unnecessarily limiting the good you can do. In this episode of the Show I talk to Clara Llamas about how we can break free from these limitations... without turning service design into a Frankenstein monster. I guess the point is that we as a community often carry a very heavy (and unhealthy) responsibility of having to deliver great services, almost by ourselves. Well, we really need to stop that way of thinking and find better ways to share the workload. If you're interested to learn how, click the link below and find out. Be prepared. There are some very thought provoking questions in this episode :) Enjoy and keep making a positive impact! [ 1. GUIDE

What's it like to be an in-house Service Designer the Swedish Tax office or the fashion giant Zalando? In this episode of the Service Design Show you're going to get a sneak peak behind the curtains. You'll hear about the challenges in-house service designers face. And of course get some practical tips on how to navigate around them! Even if you're currently not working in-house I think you'll find these stories very useful. [ Join the Campfire ] https://servicedesignshow.com/campfire/

Have you heard about design systems? It's a catchy concept that's been getting quite some attention lately from our friends at the digital UX community. And I think we as a service design community can get a lot of value out of it as well! Here's my simple understanding of a design system... The main idea is that a design system provides you with a standardised set of components and patterns. This standardised set allows you to deliver results more efficiently and with more consistency. In an online environment a component might be a button and a pattern might be the steps in the ordering process. Now I hear you thinking... I don't work with buttons and checkout flows. So how can I as a service designer benefit from a design system? That exactly the question I had as well! Fortunately, good friend of the Show and design systems ninja, Dan Mall was willing to come on and lay it all out for us. --- [ GUIDE ] -— 00:00 Welcome to episode 116 02:05 Who is Dan 03:45 Getting started with design systems 07:30 The use case for design systems 11:00 Where does a design system live 14:30 Design systems for services 18:30 Where to start 26:30 Patterns and components 31:15 Finding the right balance 33:45 Design sytems are culture 36:30 Systems as word 39:00 Who's job is it 41:30 Reasons why design systems don't get adopted 44:30 How to sell a design system 47:00 It's an ongoing journey 49:00 Recommended resources 50:50 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/danmall/ * https://superfriendlydesign.systems/ * https://superfriendlydesign.systems/classes/make-design-systems-people-want-to-use/ * https://bigmedium.com/ideas/boring-design-systems.html * https://shop.smashingmagazine.com/products/design-systems-by-alla-kholmatova * https://abookapart.com/products/expressive-design-systems * Thinking in Systems: A Primer - https://amzn.to/2WITxgx --- [ ENJOYED THE SHOW ] --- Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify --- [ YOUTUBE ] --- Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

How much does a service designer earn? That's what you can find out in the first global service design salary report. The report contains salary data from over 1000 participants across 53 countries. In this podcast exclusive episode you'll hear Linn Vizard and Marc Fonteijn talk about how and why the report came to be. You'll learn about some of the most interesting findings and patterns that emerged from the data. And of course how you can use the report to find the answers to the questions that are most relevant to you! --- [ LINKS ] --- https://www.servicedesignjobs.com/salary-report/ --- [ ENJOYED THE SHOW ] --- Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify --- [ YOUTUBE ] --- Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Is it possible? Can you win a game of checkers while playing chess at the same time? What on earth do you mean Marc? Okay, let me rephrase the question. Can you deliver short term results through service design projects while at the same time helping your client to build the capabilities that will benefit them in the long term? I do strongly belief that you have to bring service design in-house. Otherwise you will get stuck at running superficial projects that don't really change the system. An external agency might be the fire starter at first but eventually the design and delivery of great services needs to be a core competence of every company. I know what you're thinking. Learning service design on the job through projects is a great idea in theory. In practice its a lot easier said then done though. For one, you will have to deal with the middle layer of the organisation which in most situations has quite a short term mindset. So when you advocate to build internal capabilities that will benefit the organisation in the long term there's a conflict of interests. But as I mentioned I don't think we really have a choice. We have to find a way to get this done. Someone who has been trying to solve this wicked design challenge for a long time is Patrick Quattlebaum. Together with his team at Harmonic design Patrick helps organisations to design great services, while at the same time helping them to adopt the service design way of working. This episode of the Show is packed with valuable lessons from someone who has been on the front line for a long time. So if part of your job is to help (internal) clients build service design capabilities... the insights you get from this episode will make your life a lot easier. --- [ GUIDE ] -— 00:00 Welcome to episode 115 04:15 Who is Patrick 05:00 60 second rapid fire 09:15 Why is building capabilities important? 12:30 Going into the operating model 16:00 Service and capabilities outcomes 18:15 Where do I start? 24:45 Can you teach this? 29:00 Demonstrating value 34:30 Can you be strategic and practical 40:15 Change hurts 46:00 Navigating the middle 48:30 Give it away 53:30 Practical advice 59:45 Set up for success 1:03:00 Get in touch with Patrick 1:03:45 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/ptquattlebaum/ * https://twitter.com/ptquattlebaum * https://www.thisisharmonic.com/ Books * Orchestrating Experiences - https://amzn.to/37RpOrf * The Searcher - https://amzn.to/3m8eqwh * The Trusted Advisor - https://amzn.to/2VUjQ3h --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Here's a challenge I think you'll recognize... How do you move design up the maturity ladder in an organisation? Back in the day when I would get called in for a project I knew the client wouldn't get a lot of value out of the design approach when we would just apply it on the superficial layers of a service. No surprise here. To have any meaningful impact on business and customers we needed to use design from strategy to implementation. The truth is that I often got quite frustrated about this process. Many clients weren't ready for this. And navigating through the organisational layers and the internal politics isn't what I signed up for (or at least I thought). But I also didn't want to get stuck doing work on the margins. Especially when you know which value you can contribute. This seems to be a common channel for many service designers out there. If this sounds familiar than this week's episode is just for you! I sat down with Homaxi Irani to discuss what you can do to successfully grow the influence of and appreciation for design within an organisation. Usually the conversations about this topic tend to stay quite abstract and high level. But as you'll hear Homaxi shares some very practical advice on things you can do tomorrow. So if you want to take design to the next level within your organisation make sure you don't miss this episode. --- [ GUIDE ] -— 00:00 Welcome to episode 114 02:40 Who is Homaxi 03:20 60 second rapid fire question round 05:30 Bringing design in to the broardroom 08:00 Why should we want to bring design into the boardroom 17:30 How to gain more influence 24:00 What is the secret sauce 28:30 Navigating the middle management swamp 34:00 Showcasing the value of design 42:00 Is design a risk? 50:00 How to move forward 59:00 The power of pragmatism 1:02:30 Get in touch with Homaxi 1:03:30 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/homaxi/ * Battle Scars by Dinaaz Lentin (book) - https://amzn.to/3fq5mkw * Religion for Atheists by Alain de Botton (book) - https://amzn.to/35ZyUCv --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Most service designers will say that their goal is to design solutions that have a natural fit in people's lives. Because those are the solutions that will be embraced by the users and thus make the impact we're seeking to create. One challenge you probably already have faced is that as a service designer you always come in as an outsider. Usually at the start of a project you know very little about the local context, culture or environment. Even if you're designing something which is close by like a service for the internal department next door. So designing a solution that fits is not easy. Of course doing good design research helps. But that's not enough. You need something else to make sure your solution fits into the context. In this episode Priyam Sharda shares what that is. I invite you to listen to the stories Priyam shares and think about how the lessons translate to your world. Think you'll be surprised how many parallels you'll be able to find. --- [ GUIDE ] -— 00:00 Welcome to episode 113 02:10 Who is Priyam 03:10 60 second rapid fire 05:30 Designing better health care 09:00 Partnerships are the secret 15:00 Challenging the narrative 18:00 The response to design 20:30 Enabling the enablers 26:00 Scaling services 33:15 Be part of the transformation 36:30 Just do what works 43:15 Redefining results 47:00 Get in touch with Priyam 47:30 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/priyamsharda/ * https://scopeimpact.fi/ * https://www.theoryofchange.org/what-is-theory-of-change/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Okay, here’s a thought experiment. Let’s move away for a moment from thinking about designing the next service that’s delivered through a fancy mobile app… What if you had to design service that literally help to save children's lives? And you have to do it in a low tech environment with very limited resources. While at the same time managing traditional stakeholders with their own perspective on the desired solution. Sounds impossible? Well that’s what Gonzalo Rodion and Phearak Mak are up against every day. In this episode you’ll learn how they do it. How they successfully design solutions that are embraced by the end users in this challenging context. I know that at first this might sound like a very distant world from your reality. Especially if you’re in a corporate environment. But trust me at the end of the episode you’ll be surprised by just how many similarities there are. If anything the stories Gonzalo and Phearak share helped me to get out of the design bubble we sometimes tend to get caught in. --- [ GUIDE ] -— 00:00 Welcome to episode 112 02:00 Who are Gonzalo & Phearak 04:00 What is IDE 05:45 60 seconds question rapid fire 08:30 The Innovation Lab 11:00 The challenges around social innovation 14:30 Designing social behaviour change 27:00 Obvious solutions 29:15 Finding the real problem 40:20 Making a meaningful impact 43:15 The lessons learned 46:00 Showing the value 49:20 Get in touch with Gonzalo & Phearak 50:50 Final thoughts --- [ LINKS ] --- * https://www.instagram.com/ideinnovationlab/ * https://www.facebook.com/ideinnovationlab * http://linkedin.com/company/ideinnovationlab * https://www.linkedin.com/in/gonzalo-rodino/ * https://www.linkedin.com/in/phearak-maksay-7a073b87/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Embedding design in an organisation isn't easy. Especially if that organisation is quite traditional, heavily regulated and not very open to change. But the guest in this episode still found a way to do that. The secret to success? Take people by the hand and gently guide them through the process in small steps. This might sound obvious but we tend to forget that the things that come natural to us feel very distant to others. But giving too much guidance means that people won't take ownership of the process. Give too little guidance and you'll lose people along the way. In this episode we're going to explore how you can find that perfect balance. After listening you will be better equipped to facilitate the transition to a more designerly way of working. Even when your organisation is traditional, heavily regulated or not open to change. --- [ GUIDE ] -— 00:00 Welcome to episode 111 02:10 Who is Angela 03:00 60 second rapid fire 05:40 The need for better services 12:25 This is holding us back 19:10 Helping people cross the chasm 32:10 Give guidance 37:40 Training your design muscle 45:00 Biggest advice 48:00 Get in touch with Angela 49:30 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/angelaobias/ * https://www.twitter.com/yellowicepick * https://www.facebook.com/uxresearchfilipina/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

I'm deeply fascinated with the topic of organisational design. Why? I've often said that the organisation is the design material of service designers. Our job really is about shaping the environment from which great services can be delivered. The guest in this weeks episode (Peter Merholz) even wrote an entire book about it titled: Org Design for Design Orgs. Now I know what you're thinking... "The people around me haven't even grasped the concept of service design. And now you want me to start telling them about organisational design? Give me a break!" I totally get it. But there's a very simple reason why it's designers who need to and are driving this. I'll give you a clue. The answer lies in the shift that happens when you move from value creation through products to value creation through services. I promise that after watching the episode it will make complete sense why you need to be thinking about organisational design as well. And how that makes your work easier, not harder! At the end of the episode we're doing a contest where you can win a signed copy of Peter's book. So make sure you don't miss that! --- [ GUIDE ] -— 00:00 Welcome to episode 110 02:30 Who is Peter 03:30 60 second rapid fire 06:20 When did the journey start 11:50 How Adaptive Path started 16:00 Going in-house to Groupon 21:00 Making the design happen 27:30 The role of design leadership 33:30 Why designer needs to drive this change 36:00 Every business is a service business 40:40 Revisiting org design for design orgs 46:00 The wave of Customer Experience 48:15 Don't be a service design purist 50:15 Book give away contest 51:00 Get in touch with Peter 52:00 Final thoughts --- [ LINKS ] --- * https://www.peterme.com/ * https://www.petermerholz.com/ * https://twitter.com/peterme * https://www.linkedin.com/in/petermerholz/ --- [ BOOKS ] --- Org Design for Design Orgs * https://amzn.to/3igFB67 Information Anxiety * https://amzn.to/3kT5kD8 The Design of Everyday Thing * https://amzn.to/2Gr5Zg3 --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

What is ultimate goal of service design? One could say that it's about making a positive impact on people, business and the planet. If this is the case then you'll need to make sure that the solutions you design actually get into the world. Design isn't just a research practice. It's a practice where creation and delivery is equally important. But often the challenges you face as a service designer are too big to be solved through design alone. You need a team! So what kind of team exactly is the most effective one at succesfully "shipping" services? Well, that's what this episode of the Show is about where I'm joined by Lauren Serota. In her last role as the head of service design at a major bank in Myanmar Lauren worked on developing and delivering microfinances services. We talk about Laurens experience forming a team that was able to succesfully pull this off and the lessons she took away from that. I feel that if you're facing challenges which are too big to be solved through design alone... You'll definitely find the stories Lauren helpful! --- [ GUIDE ] -— 00:00 Welcome to episode 109 02:20 Who is Lauren 03:00 60 second rapid fire 05:50 How your choices influence the world 07:25 Designing the breakdown points 09:20 The risks for design 13:00 Dealing with the God complex 14:40 The role of customer experience 18:30 Designing banking for the majority 21:35 Involving the organisation 25:00 The most convicing argument 26:15 Overcoming the biggest hurdle 28:50 Running organisations on spreadsheets 29:50 Creating artifacts that inspire change 33:20 What made it work 36:20 Clarity around the objective 37:50 What value are you adding 38:50 Evaluating success 41:10 Who are the best designers 43:20 The moral of the story 45:00 Recommended resources 45:45 Get in touch with Lauren 46:15 Final thoughts --- [ LINKS ] --- * twitter.com/serota * linkedin.com/in/serota/ * goodreads.com/book/show/39863330-broken-stars * www.instagram.com/serota/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify --- [ YOUTUBE ] --- Every episode of the Service Design Show (and more) is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn how to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Your work as a service designer is not just about successfully finishing a single project. The goal is to contribute to long lasting change and influence the way of thinking within organisations. Ben Reason makes the argument in this episode that "service design makes things more humane". If this is the case it's far too important to be driven you all the time. So there is a lot at stake to change organisations through your work. Otherwise an organisation will quickly revert to their old ways of working once you're going. But as you've probably experienced, creating long lasting change is not an easy task by any means. On your journey you have to deal with a lot of organisational legacy which is fighting against this new approach called service design. What this means is that as a modern service designer you need to be playing chess on 3 boards at the same time! Just focussing on successfully delivering a project isn't enough anymore. In this episode you're going to learn from Ben Reason what these 3 chess boards of service design are. --- [ GUIDE ] -— 00:00 Welcome to episode 108 02:35 Who is Ben Reason 02:55 60 second rapid fire 05:15 How do you bring service design into organisations 09:05 Making things more humane 10:30 Tackling scary challenges 11:55 What is keeping us back 14:15 A rollercoaster ride 19:50 The real challenge in service design 22:25 The legacy of design 25:25 When things don't work out 27:55 Know what you're getting into 29:40 You need a mix of 3 things 32:40 Training clients on the job 36:20 Changes in service design 40:20 What if enterprise software was more like service design 41:10 The qualities of service design 42:10 Sustainability and service design 44:40 Get in touch with Ben 45:55 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/breasy/ * https://twitter.com/breasy * https://www.liveworkstudio.com/ * https://www.liveworkstudio.com/articles/designing-in-the-anthropocene/ * Braiding Sweetgrass (book) - https://amzn.to/3jzX1vm --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

When it comes to putting a price tag on service design many people struggle. It can be hard to articulate the value that you create through your work. Therefor many service designers just avoid the topic in general. What if you would treat the pricing of service design as a design challenge in itself where the goal is to come up with a solution where all parties benefit? The conversation about value, price and money becomes much less uncomfortable! In this episode. Dan Mall explains how you can do that through an approached called value based pricing. The things you're going to learn in this episode will not only help you to charge more for your work while at the same time delivering more value for your clients. --- [ GUIDE ] -— 00:00 Welcome to episode 107 01:40 Who is Dan 03:20 60 second rapid fire 05:40 Why talking about value matters 08:30 Feeling valued 09:30 The stigma around business 11:00 Object value pricing 13:15 The basis of value pricing 15:00 Creating alignment around a goal 18:10 What is important to you 19:10 The dangerous separation between business and design 21:00 Challenger sales 24:10 Setting a benchmark 27:00 Prototyping with numbers 29:45 Giving guarantees 31:40 Pricing experiments 35:20 When do you start charging 38:00 Do this in every sales conversation 40:45 Look for win-wins 42:30 Recommended resources 43:30 Get in touch with Dan 43:55 Final thoughts --- [ LINKS ] --- * http://danmall.me/ * https://twitter.com/danmall * https://www.linkedin.com/in/danmall/ * https://superfriendlydesign.systems/ * https://www.relay.fm/presentable/59 * https://jonathanstark.com/ --- [ BOOKS ] --- * https://abookapart.com/products/pricing-design * https://www.winwithoutpitching.com/pricing-creativity/ * Implementing Value Pricing - https://amzn.to/3amGurq * The Challenger Sale - https://amzn.to/2Dy35W4 * Shark Tales - https://amzn.to/2XRkLmd --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

As a customer you've probably already experienced that most services don't fail because of bad intentions. Often services fail because they run on top of systems that don't support a different outcome. The classics "The computer says..." statement is just one of the many example. This isn't just a major frustration for us as ordinary customers but also for us as professionals trying to make things better. Let me ask you a question: How often have you been in a project where you had the mandate and budget to address these deeper systemic issues To my experience this almost never happens. So we keep working on projects with a limited scope that only have a chance of delivering a temporary fix at best. If you really want to address the bigger challenges in our organisations (and society) you have to shift your thinking from programs and projects to a more systemic mindset. You need to work on changing the underlaying and supporting structures. Which is by no means is an easy thing to do. Someone who has been pioneering this field for the last decade is Penny Hagen. In this weeks episode Penny shares the lessons she learned around: How to budget for systemic change? How to measure progress? And how to keep people motivated when they don't see tangible change right away? I feel that this episode is especially valuable if your work currently has narrow scope and you feel like you're not getting the opportunity to address the root causes of challenges. After listening the conversation with Penny you'll definitely have some ideas about how you can start making impact on a more fundamental level through your work. --- [ GUIDE ] -— 00:00 Welcome to episode 106 02:45 Who is Penny 04:20 60 second question round 06:40 Adopting a more systemic and holistic view 12:50 Are we brave enough? 14:20 What we track is what we value 17:30 Helping people to see the value of our work 26:00 Showing results on different levels 30:45 We have to look inward for solutions 38:10 Don't keep it open 43:05 Did you make change 44:20 Nothing is out of scope 47:50 Scaling isn't about the what 50:20 Ways of working for complex challenges 52:50 Get in touch with Penny 53:35 Final thoughts --- [ LINKS ] --- * http://twitter.com/pennyhagen * https://twitter.com/codesignlab_akl * https://www.linkedin.com/in/pennyhagen/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Taking risks is an inherit part of design. Trying things you haven't done before. Doing experiments. Exploring uncharted territory. It's exactly these things that give us fulfilment and that we're frankly just very good at. But doing this type of work has its price. And that price can be high. When you're in the business of putting new things into the world you never know what the response will be. The response might be praise but it also might be total rejection. We just don't know until it's out in the open. And here lies a major problem... Many designers tend to identify themselves with the things they design. Which means that they take any type of response as an judgement about them rather than about the thing that you've put into the world. This causes completely unnecessary stress, anxiety and mental suffering. And ultimately prevents you from giving everything you've got to the world. Is there a solution? Yes, there is. You have to find a way to be critical about your work while being compassionate for yourself at the same time. In this episode Natalia Agudelo shares how she is trying break free from the struggles of identifying herself with her work. The good news is that there are practical things you can do to adopt this mindset. It's a skill you can practice. If you want to be a happier designer and deliver better work Natalia's story might provide you with some valuable insights on how to get there. --- [ GUIDE ] --- 00:00 Welcome to episode 105 01:40 Who is Natalia 05:00 Taking things as they are 06:40 Unnecessary stress 10:00 Addressing the lack of awareness 13:00 Be critical and compassionate 16:40 Separate yourself from the design process 19:15 Think about how you think 23:00 Develop your internal voice 25:00 The grass is greener where you water it 28:40 How can I open up 34:00 Practice kindness 36:00 Be more present 36:45 Recommended resources 38:25 Get in touch with Natalia 38:45 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/nataliaagudelo/ * https://www.goodreads.com/book/show/8695.The_Restaurant_at_the_End_of_the_Universe --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

Innovation has a long heritage. There are many proven innovation methods which have been around for decades. Methods like Quality Function Deployment which was developed in 1966 and already promoted a user centered approach. If you like just look it up on Wikipedia. The benefits of these innovation methods are crystal clear. They have a track record of delivering reliable results in certain situation. Strangely these proven innovation methods haven't made it into the practice of service design, yet. Why is that? That's what you'll learn in this episode where Jonathan Kalinowski and I dig into this question. So if you're looking for ways to add more rigour and credibility to your work then this episode is just for you! --- [ GUIDE ] --- 00:00 Welcome to episode 104 01:54 Who is Jonathan 04:40 Facilitating desired outcomes 11:00 There is an accountability problem 14:20 We need to learn from our heritage 19:45 The importance of rigour 26:55 Leveraging the Jobs To Be Done framework 39:20 Focus on desired outcomes 42:20 How can we build better relationships 49:40 Get in touch with Jonathan 50:30 Finale --- [ LINKS ] --- * https://www.linkedin.com/in/kalinowskijonathan/ * https://hbr.org/1988/05/the-house-of-quality * https://en.wikipedia.org/wiki/Quality_function_deployment * https://strategyn.com/jobs-to-be-done/customer-centered-innovation-map/ * https://www.instagram.com/design.for.service/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

In order to make real impact on customers and business you need to have influence on the strategy of an organisation. The truth is that strategy isn't necessarily associated with the practice of design. So once you do start working on strategy it's very easy to get sucked into the traditional corporate culture and mindset. You'll tend drift away from the core values of design. An important part of your job already is figuring out what the right thing is to do. So not getting involved with strategy isn't an option. Unless of course you're okay with letting others do the thinking and just focus on execution. So how do you fully embrace strategic thinking without losing the thing that makes design so valuable? In this episode Leon Hovanesian shares the lessons he learned on his journey. You'll learn what it means to form and express a new identity. How to create bridges between disciplines. And why actions speak so much louder than words. This is a great episode if you want to have more influence on business as a designer while staying true to our field. --- [ GUIDE ] --- 00:00 Welcome to episode 103 01:54 The interview 03:00 Who is Leon? 04:36 The balance between strategy and design 08:26 Ignoring strategy isn't an option 12:50 Jumping from design to strategy 14:30 Make it tangible and real 20:20 How do you get out 28:55 Show me what you do 33:40 Keep it simple 36:30 When will business become design 40:05 Get in touch 41:20 Closing words --- [ LINKS ] --- * https://www.linkedin.com/in/leon-design-innovation/ * https://doblin.com/ * https://medium.com/chicago-business-designers * Book: Good Strategy Bad Strategy - https://amzn.to/2Cz5uPh --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

There's no doubt that your service design skills are needed more than ever these days. Many pressing (social) challenges have emerged over the last months. Challenges that just scream for a design approach. The big question though is what's the most effective application of design in this context? Rushing in with our tools and methods isn't the best way to contribute to sustainable solutions. In this episode Linda Pulik shares here experience with designing solutions for the social sector. One of the key success factors seems to be that you have to find the perfect balance between being a design leader and a design facilitator. How to find that balance is center to the conversation in this episode. In this episode you'll also learn what rise and fall of #DesignThinking means for the design community. There are many signs that design thinking has become a victim of it's own succes. So the question becomes what's next? We as a design community need to look in the mirror and rethink the value we're delivering. --- [ GUIDE ] --- 01:45 Who is Linda? 03:00 The first encounter with Service Design. 05:00 What if people who could make an impact in this epidemic would listen to real experts? 14:30 How far should designers insert themselves into the social sector? 23:30 How much design thinking is too much? 31:30 Big question: what has been the most unexpected application of your design expertise? --- [ LINKS ] --- * https://www.linkedin.com/in/lindapulik/ * https://www.creativereactionlab.com/webinar-series * https://www.talenthouse.com/i/united-nations-global-call-out-to-creatives-help-stop-the-spread-of-covid-19 --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

Imagine for a moment that you're playing a board game. A game that requires some strategic thinking. Let's go for one of my favorites: the settlers of Catan. After having played that game a few times you pretty quickly understand how to play in order to win. So it's time to make things a bit more interesting. Let's add some expansion sets to the game (Catan has 4). Whoah, now with these expansions you suddenly have a ton more options to find a winning strategy. Yes, the game becomes more complex but also more rewarding. But what if you weren't playing Catan... What if you were designing solutions for the challenges we face these days? Wouldn't it be great if you also had expansion sets that gave you more options to come up with winning solutions? Well as it turns out service design does have an expansion set and it's called systems thinking. In this episode of the Show Tristan Schultz shares how systems thinking helps you to break free from our limiting over rationalised view of the world. And in that way opens up pathways to solutions which were never on your radar before. I learned a lot from this chat with Tristan and I'm really curious what your biggest takeaway will be! Share smile and keep making a positive impact :) --- [ GUIDE ] --- 03:45 The first encounter with Service Design. 05:50 When will service design move towards a systemic view of life? 16:35 How can we harvest the power of indigenous knowledge? 29:10 What if universal design just doesn’t exist? 38:05 Big question: What are you creating and what are you destroying? --- [ LINKS ] --- * https://www.linkedin.com/in/tristanschultz/ * https://relativecreative.com.au/ * https://www.servdes2020.org/ * https://www.systemicdesigntoolkit.org/ * https://www.amazon.com/Systems-View-Life-Unifying-Vision/dp/1316616436 * https://www.amazon.com/Universal-Design-Creating-Inclusive-Environments/dp/0470399139 * https://www.amazon.com/Designs-Pluriverse-Interdependence-Ecologies-Twenty-First/dp/0822371057 --- [ PRESENTATION ] --- You can download the slides Robert refers to in this episode using the link below. * https://go.servicedesignshow.com/e99_slides --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

What do you learn from talking to 99 service design leaders over a course of 4 years? Find out in this 100th episode of the Show! I invited you, the Service Design Show community to send in your questions. And you did. From all over the world! So in this episode I’ll be answering your questions about service design, about the Show and even some questions about me. You’ll also learn about the change that’s going to happen on the Show in the coming weeks. Because after 4 years it’s also time for the Show to go through an iteration. Finally I’d love to know what the biggest challenge is that you face which is holding you back right now as a service designers? Leave a comment or send me a message on LinkedIn! Remember. Every. Share. Counts. :) --- [ GUIDE ] --- * 01:20 - How has service designed transformed your life personally? * 02:52 - What to expect from the Show in the near future? * 05:11 - What problems do NOT suit service design as an approach to solve them? * 07:00 - What are the not yets of service design? * 08:05 - Can service design projects be done entirely online? * 12:27 - What is the biggest change regarding service design you have seen in de last 4 years? * 14:35 - How can users become better service consumers? * 16:18 - Did you have a revelation, that was so radical, that you could never go 'back to the previous state of mind'? * 18:17 - What have you learnt from chatting with service designers from all around the world? * 20:29 - What is the thing we don’t know about you? * 23:16 - Regarding service design and CX, who's the father and who's the son? * 24:46 - Was it worth it? * 27:07 - What challenges are you facing that we can help you with? --- [ LINKS ] --- * https://www.linkedin.com/in/marcfonteijn/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

How can you successfully drive, facilitate and guide change as a service designer? It helps when you're aware of the type of change process you're involved in. Your classic top down change process requires a significantly different approach than a bottom up crowd driven movement. In this episode Robert Bau talks about the 4 main change processes in an organisation and how service designers relate to them. Over the years Robert has identified 7 key roles a service designer can play. When you map these roles onto the different changes process a clear picture emerges that helps you to understand on which activities and skills you need to focus. The last topic in this episode is employee experience. And specifically how employee experience is the new frontier for service design. More and more organisations start to see that in order to deliver a great customer experience they also need to provide a great employee experience. Robert explains how you as a service designer can help to shape these employee experiences. This is an extended episode as we wanted to go in-depth so I hope you can appreciate it :) Know someone who might be interested in what we've discussed? Share this episode with them! That way you'll help to grow the Service Design Show community and help me to invite more inspiring guests like Robert. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 06:30 - The first encounter with Service Design. 08:10 - Who is the service designer? 16:05 - What if service designers got involved in changes processes? 33:40 - Why employee experience? 47:10 - Big question: What is the role of service design in change? --- [ LINKS ] --- * https://www.linkedin.com/in/robertbau/ * Toucpoint Magazine: Service Design and Change Management https://www.service-design-network.org/touchpoint/vol-11-no-3-service-design-and-change-management --- [ PRESENTATION ] --- You can download the slides Robert refers to in this episode using the link below. * https://go.servicedesignshow.com/e99_slides --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

The dominant form of design privileges certain, often western oriented norms and values. This has big ethical implications and a direct impact on the people we are designing for. In this episode Yoko Akama shares her thoughts about how we can embrace diversity and make service design a more inclusive practice. It's a healthy and important conversation we need to have as a community. The topic of ethics within (service) design falls into a larger discussion about the future of our field. Yoko poses the question how we can rise above our individual interests and shape the future of our practice as a collective. At the end of the episode you'll learn more about the ServDes 2020 conference. Yoko is the co-chair for that event and she explains how you can become part of it. If you know someone who might be interested in what we've discussed please share this episode with them. That way you'll help to grow the service design show community and help me to invite more inspiring guests like Majid. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 03:40 - The first encounter with Service Design. 05:25 - Why ethics? 16:00 - How can design accommodate diversity? 26:20 - What if we would shape service design as a collective? 37:30 - ServDes2020.org: Tensions, Paradoxes + Plurality --- [ LINKS ] --- * https://www.linkedin.com/in/yoko-akama-a554612/ * https://www.servdes2020.org/ * http://servicedesign.net.au/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

What is a service? No really, what is it? As you might imagine it's quite an instrumental question a service designer. But as it turns out, surprising little knowledge about services is embedded in our practice. So in this episode Majid Iqbal talks about service design from the service rather than from the design perspective. We often feel that service design is a strategic practice. Majid has a different take on that. So we talk about how strategy translates into services. And how designers can become strategists. One of the big challenges in our field is to get people in a project aligned around a desired outcome. The holistic nature of services requires that. Majid shares a methodology called the strategic narrative that helps to do this. Finally at the end of the episode there's a book give contest where you can win a signed copy of Majids book. Check the detail below. If you know someone who might be interested in what we've discussed please share this episode with them. That way you'll help to grow the service design show community and help me to invite more inspiring guests like Majid. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 05:15 - The first encounter with Service Design. 08:40 - What if designers were strategist? 16:25 - How can we bring everybody on the same page? 24:15 - How does strategy translate into services? 35:15 - Big question: How could we make a fundamental leap? 37:15 - Book giveaway! --- [ GIVEAWAY ] --- We're giving away a signed copy of Majids books! To participate in the contest head over to this episode on YouTube and leave a comment there where you have to name 3 movie references that are in the book. So you have to find someone who has a copy of the book first ;) The contest closes on April 16th 2020 11:59pm (CEST) so make sure you submit your entry on time. If you're the lucky winner please make sure to respond to our message within 24 hours. If you fail to do so we'll pick a different winner. --- [ LINKS ] --- * linkedin.com/in/mxiqbal/ * twitter.com/mxiqbal * https://implementing.design/about/majid-iqbal/ * https://medium.com/@mxiqbal The book * https://www.bispublishers.com/thinking-in-services.html * https://www.amazon.com/Thinking-Services-Encoding-Expressing-Strategy/dp/906369489X/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

Have you been following the classic design process in most your projects? Moving from research to insights and from opportunities to prototypes. Well you're not alone because most service designers do. It's the process that has been described in many books over the years and become the de facto approach. But what if this isn't the most efficient way to design good services? What if you could tweak the design process so that you get better results in less time? Would you be interested in that? Perfect! Because the guest in this episode - Lincoln Neiger - shares how he has reshuffled the design process with great success. One of the things you'll learn is why it might be smart to start with prototyping rather than design research in your projects! Imagine that :) Have you ever heard of Service Design Gifts? Well neither did I prior to this episode. But as it appears these "gifts" are a very effective (and fun) way to create buy-in. Kindness as a design strategy. That's the final topic in this episode. Lincoln shares how he's been spreading kindness throughout his project and how that has impacted the outcomes of his work. Spoiler alert: it's super inspiring! If you know someone who might be interested in what we've discussed please share this episode with them. That way you'll help to grow the service design show community and help me to invite more inspiring guests like Lincoln. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 04:45 - The first encounter with Service Design. 08:30 - What if service designers kept design simple 14:50 - How can we spread kindness and excitement about design 22:20 - When will we make the design process more efficient 32:50 - Big question: How do we design pro-actively? --- [ LINKS ] --- * https://www.linkedin.com/in/lincolnneiger/ * https://twitter.com/pragmasmic --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

If the service you've designed goes against the existing socials structures it's bound to fail. That's why it's essential that from the very first moment you're aware of these social structures and use them in your design process. But how you might wonder... Josina Vink has done a lot of research on this topic and in this episode she shares her most important learnings. One of the reasons social structures are so important in service design is that they dictate interactions between people. Organisations are, for a large part, made up of social structures. Explicit but mostly implicit ones. If you can understand these structures and shape them you're basically designing the way an organisation operates. Which is really powerful if you want to turn ideas into reality! In service design we pride ourselves that we're always thinking about the user. But we rarely if ever design for the user as part of a larger collective. A collective like a family or a sports team. Which is quite strange if you think about it. A user, including you and me, are always part of larger social groups. When we encounter services that are be good for us but fail to align with the needs of other people in the group, these services will not be as effective as the can be. So when you're designing services it helps to at least be aware of the principles you need to take into account from the perspective of the collective. The final question we address in this episode is: Can you really design a service? Or can you just design the context for the service? And if that's the case who is the one designing? If you enjoyed this episode don't forget to share it with fellow practitioners who might find it helpful as well. That way you'll help to grow the community and help me to invite more inspiring guests like Josina. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 03:10 - The first encounter with Service Design. 05:20 - How can we become aware of social structures and intentionally shape them in our service design process? 13:00 - Why aren’t we already considering collectives in design? 20:15 - Who is designing? 28:00 - Big question: how can we get everyone more literate in design? --- [ LINKS ] --- * https://www.twitter.com/josinavink * https://www.linkedin.com/in/josinavink/ * https://www.researchgate.net/profile/Josina_Vink * https://en.wikipedia.org/wiki/Patch_Adams_(film) * SDGC 19 | Dr. Josina Vink: In/Visible - Shaping Hidden Social Structures Through Service Design / https://www.youtube.com/watch?v=JCfK03drxbA --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

In this podcast episode, Emma Aiken-Klar, SVP Human Insights at Idea Couture, a Cognizant company, speaks with Marc Fonteijn from Service Design Show, on her experience of moving away from service design projects and embarking on a new type of engagement process. This installment is a reproduction of Marc Fonteijn’s podcast episode titled ‘Moving away from service design projects’ from Service Design Show.

Empathy, understanding and compassion. These words are not commonly used in many large organisations. But why? That's what we're going to find out. Our guest in this episode, Maike Klip, has embarked on an inspiring research project to learn what it means to be a compassionate civil servant. As an employeed of the Dutch Government herself Maike recognized the stories about organisations not having enough empathy for the people they serve. So she got curious and wanted to understand how much empathy is enough? And if we're lacking empathy why is that? And maybe even question if we really want organisations to show more empathy... because empathy has it's flaws. If you're sometimes frustrated with the lack of empathy from organisations this episode holds some valuable insights about the dynamics that are at play here. And if you want to open up the conversation about empathy in your own organisation, Maike's design research method will definitely be a great addition to your toolbox. If you enjoyed this episode don't forget to share ir with fellow practitioners who might find it helpful as well. That way you'll help to grow the community and help me to invite more inspiring guests like Maike. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 03:55 - The first encounter with Service Design. 05:35 - How much understanding do you need as an organisation? 13:55 - How can we have responsibility? 20:55 - What if we have an open conversation? 30:30 - Big question: How do you involve people in the design process? --- [ LINKS ] --- * www.linkedin.com/in/maikeveltman/ * www.klipklaar.nl * www.debegripvolleambtenaar.nl * 2020.govservicedesign.net --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

What do CEOs need to know about design? This was the question Audrey Crane tried to answer in her latest book which carries exactly that title. Make sure you stick around till the end of the episode because there's a little surprise... Sometimes it might seem that design is already a well established practice and field for most organisations out there. But the reality is that it's far from. There are still (many) business leaders out there who don't have a clue what design is and more importantly how they can use it to build better companies. So in this episode Audrey shares some of hers most successful strategies and tactics to convey the value of design. You're also going to learn about the common mistakes people make with regards to design. Hello unicorn designer anyone? And of course what you can do to avoid these mistakes. Finally Audrey poses the question how we can spread design beyond our small community? What's needed to break out of our design bubble? We would love to hear your thoughts in the comments! At the very end of the episode there's a little book giveaway contest. Signed copy! I hope you'll find this episode helpful as this is a really important topic that need to address in our community. And don't forget to share this episode with fellow practitioners! That way you'll help to grow the community and help me to invite more inspiring guests like Audrey. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 03:20 - The first encounter with Service Design. 06:40 - How can we help more organisations leverage design effectively? 16:00 - What if we could help people solve the most impactful design mistakes? 27:40 - What if you could wave a magic wand and change one thing about business leaders? 36:20 - Big question: How can we reach out to people outside our bubble? 37:40 - Book giveaway contest! (read below) --- [ GIVEAWAY ] --- We're giving away a signed copy of Audrey's books! To participate in the contest head over to this episode on YouTube and leave a comment there where...you share a story of an organisation who wasn't aware of what is possible with design. The contest closes on February 20th 2020 11:59pm (CET) so make sure you submit your entry on time. If you're the lucky winner please make sure to respond to our message within 24 hours. If you fail to do so we'll pick a different winner. --- [ LINKS ] --- * https://www.linkedin.com/in/audcrane/ * https://twitter.com/audcrane * https://www.senseandrespondpress.com/what-ceos-need * https://designmap.com/ideas/what-ceos-need-to-know-about-design * https://www.amazon.com/What-CEOs-Need-About-Design/dp/1703635051/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Why is it that so many service design projects still get stranded before they have been able to make an impact on customers? In this episode Linn Vizard shares her experience with what it takes to make service design real. Linn has an interesting perspective on how we might start looking at the outcomes of service design. Because the outcome of our work almost never is an actual service... So what are the outcomes we create as a community? And how can we do a better job at communicating those outcomes? Another thing that we explore in this episode is what would happen if we start treating the organisation as our design material? If services are the software that we design then we might see the organisation as the hardware on which they run... and in that sense it's quite important to understand the properties of this design material. If you've ever struggled to get your service design projects beyond the concept stage than this is definitely an episode that you don't want to miss! I hope you'll find this episode helpful as this is a really important topic that need to address in our community. And don't forget to share this episode with fellow practitioners! That way you'll help to grow the community and help me to invite more inspiring guests like Linn. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 04:10 - The first encounter with Service Design. 06:45 - Why are we having a hard time making it real in service design? 15:00 - How can we expand our understanding of what outcomes of service design are? 26:40 - What if the material of service design is the organisation? 37:50 - Big question: Which organisations do ongoing service testing? --- [ LINKS ] --- * https://twitter.com/wittster * https://www.linkedin.com/in/linnvizard/ * https://www.servicedesignpaths.com/blog/2020/1/2/2019yearinreview * http://www.redjotter.com/redjotterblog/2019/1/22/64-the-mighty-designer * Service design across borders - https://vimeo.com/334671277 * https://orgdesignfordesignorgs.com/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Could you become a better service designer by just sharing more? According to the guest in this episode that's definitely the case! Daniele Catalanotto has been writing and sharing a lot about what he knows (and doesn't) related to service design. It might sound counter intuitive but Daniele argues that you first and foremost should share for your own benefit. If other people find the things you share helpful, that's great. If not then that definitely shouldn't make you share less. Now you might think that you have nothing to share. Or that you don't have the time to share. Or that sharing won't give your any real value. Well in this episode you'll learn that these are often just false believes. Next we dig into why so many service designers overlook the simple solutions. What would happen if we would concentrate on fixing human to human interactions before we jump into designing the next shiny new service? And finally, as Daniele is a Swiss based service designer, we're of course going to talk about rules. Daniele shares how having a set of guiding rules helped him to deliver better work. And you'll also learn how you can create your own set of guiding rules. The big question for you in this episode is: What can you do tomorrow to share more (and what is preventing you from doing so)? I hope you'll find this episode helpful and if you do please consider sharing it with just one other person today. That way you'll help to grow the community and help me to invite more inspiring guests like Daniele. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 04:40 - The first encounter with Service Design. 07:45 - What if we would be sharing more as service designers? 17:10 - Why do we forget about relationships in service design so much? 25:10 - How many rules do we need as designers? 33:10 - Big question: What can you do tomorrow to share more? --- [ LINKS ] --- * https://www.linkedin.com/in/danielecatalanotto/ * Service Design Magazine ➜ https://service-design.co/ * A tiny history of Service Design ➜ https://service-design.co/book-a-tiny-history-of-service-design-368ed603797c * Service Design Principles 1-100 ➜ https://store.swissinnovation.academy/book-service-design-principles-1-100 * Service Design: From Insight to Implementation ➜ https://rosenfeldmedia.com/books/service-design/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

What if clients buying service design projects? Which is already happening if you look closely. It's not that the appetite for service design work is getting smaller. On the contrary. More and more clients see the need to do service design. Rather it's the fact that clients are building in-house service design teams and taking on the work themselves. This requires agencies to rethink how they are going to add value in the future. In this episode Emma Aiken-Klar, who is the SVP Human Insights at Idea Couture, which is part of Cognizant Interactive, shares her experience with moving away from service design projects and embarking on a new type of client engagement. A type of engagement which is quite liberating and aligns much better with the true nature of service design. Next to this Emma also talks about the influence of AI on the design of services. How can we use AI in our service design practice in a responsible manner and make sure it's inclusive. Finally we dive into the world of anthropology. With less and less opportunities to work on the fuzzy front end of challenges the question becomes what value can ethnographic research add in later stages of the design process? As an experienced practitioner Emma has some interesting thoughts about this. If you found this episode helpful please consider sharing it with just 1 other person you know. That way you'll help to grow the community and help me to invite more inspiring guests like Emma. Remember. Every. Share. Counts ----- [ GUIDE ] ----- 03:20 - The first encounter with Service Design. 05:05 - How can we use AI to innovate services and experiences design? 16:20 - What if clients slowly stop wanting to buy service design and instead wanting to do it themselves? 27:05 - How far across the design arc does anthropology span? 35:20 - Big question: How is service design evolving? ----- [ LINKS ] -------- * https://www.linkedin.com/in/emma-jo-aiken-klar-phd-b48b052/ * https://ideacouture.com/bio/emma-aiken-klar/ * How Anthropologists Create Better Experiences - https://www.youtube.com/watch?v=vCEvaxyT_aI * Advancing the Value of Ethnography in Industry- https://www.epicpeople.org/ ----- [ MORE ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

When is a challenge really out of scope for a service designer? What's the point where it becomes obviously too far fetched? As designers we are overly optimistic. In general we don't shy away from new challenges. It doesn't really matter if we haven't worked on a similar challenge in the past as we'll just figure it out as we go along. This confidence in being able to solve any challenge often feels like a superpower. But it's also a major pitfall. Are we as service designers overly optimistic in taking on organisational challenges? Are those kind of challenges really part of our job? Simon Mhanna recently wrote a provoking article to stir up the much needed debate around this and in this episode you'll hear what he has to say. We also discuss why it's so hard to implement service design work within organisations. What kind of skills do organisations need to develop and put into place in order to increase the chance of ideas actually getting turned into action? We'd love to have you join in this important conversation. So leave a comment sharing your thoughts about the scope of service design! If you found this episode helpful please consider sharing it with 1 other person you know. Every. Share. Counts. :) ----- [ GUIDE ] ----- 03:00 - The first encounter with Service Design. 08:45 - Why are we having challenges embedding service design work? 17:45 - How can we build the skills within the organisation to sustain the service design work? 25:10 - What if service design is not the catch all practice? 34:10 - Big question: What is out of scope for service design? ----- [ LINKS ] -------- * https://www.linkedin.com/in/simonmhanna/ * https://themoment.is/service-design-is-not-enough/ ----- [ MORE ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

There's a good bit of tension in most service design projects. Often caused by factors that aren't obvious when you start. Factors like the fact that designers bring a quite different approach, attitude and mindset to the table. Your typical "they just don't get it" (coming from both sides) is a pretty strong indicator that there's some tension in the room. In this episode Sarah Schulman shares how she and her team at InWithForward have found a way to embrace this tension. And actually use it to deliver better outcomes for their clients. At InWithForward Sarah works on major social challenges which often require you ask the tough and uncomfortable questions. Questions that also shine a light on the dark side of design. For instance who will suffer from the solution we're designing now? But asking these questions early and often is the way to break through existing paradigms and create solutions that are more effective. This episode ends with a big question. What does it mean to do purposeful work? Sarah and I would love to hear your take on this. So head over to the episode on youtube and leave a comment over there. If you found this episode helpful please consider sharing it with 1 other person you know. That way you'll grow the Service Design Show community and help me to get more inspiring guests. Every. Share. Counts. :) ----- [ GUIDE ] ----- 03:45 - The first encounter with Service Design. 05:25 - How can we enable great partnerships with clients? 11:35 - Why should we consider ethical implications in design? 21:00 - How can we recognise that tension is an inherit part of creativity? 32:15 - Big question: What does it mean to do purposeful work? ----- [ LINKS ] -------- * https://www.linkedin.com/in/sarahschulman/ * https://inwithforward.com/ ----- [ MORE ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Co-creation is still an ad-hoc activity in most organisations rather than something which is deeply embedded into the operating system. How can we change that and take co-creation to the next level? In this episode you're going to get some inspiration from Swiss direct democracy. I bet you didn't see that one coming. Peter Horvath has studied how the Swiss have embedded co-creation into their democratic system. A system which has been operating for about 150 years now. Involvement of customers was for a long time considered an unconvinient distraction by organisations. Then slowly but surely organisations started to involve customers inn their product and service development. Now we're seeing organisations who use customers as strategic partners who help them to shape the future. Just like the Swiss are doing with their citizens. But there are some important things you need to get right before you can adopt this next level of co-creation in your business. And in this episode you'll learn exactly what those thinsg are! If enjoyed this episode and it inspired you please consider sharing it with just 1 other person you know. Every. Share. Counts. :) ----- [ GUIDE ] ----- 03:30 - The first encounter with Service Design. 05:10 - Why do we know so little about direct democracy? 13:45 - How can we embed co-creation more strongly in organisations? 21:35 - What If we could use the Swiss direct democracy model in a commercial setting? 38:30 - Big question: Do you see that senior management is devoted to including customers at a higher level? ----- [ LINKS ] -------- * https://www.linkedin.com/in/horvathpetertamas/ * https://swiss-service-style.com/ * https://medium.com/@petertamashorvath/swiss-service-style-a-co-creation-model-aaecd6c8f2fc * https://www.meetup.com/Digital-Strategy-and-UX-meetup-Geneva/ * https://www.service-design-network.org/chapters/switzerland ----- [ MORE ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Customers don't care about your internal departments. They only care about the experience they have with your service. So in order to deliver great services you need to organise around your customer. Not the other way around. But breaking down internal silos is easier said than done. Many have tried and failed. Big time. In this episode you'll learn from Emma Laurentz how customer insights can help to build those much needed internal bridges. Because when used in a smart way customer insights are one of the most powerful instruments you have to gently force stakeholders cross the borders of their own department. So the question then becomes what does it take to get the most value out customer insights? How can you best harness their secret powers? That's what you're going to find out in this chat with Emma! If enjoyed this episode and it inspired you please consider sharing it with just 1 other person you know. Every. Share. Counts. :) ----- [ GUIDE ] ----- 03:00 - The first encounter with Service Design. 04:30 - What if organisations would work in a cross-functional way? 12:15 - How can we create more value through customer insights? 22:10 - Why should we try to aim for a common language? 29:15 - Big question: what prototyping methods are you using ----- [ LINKS ] -------- * https://www.linkedin.com/in/emma-laurentz-9208331a/ * ----- [ MORE ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

What is the best place for an internal service design team so that it can bring the most value to the organisation? A question which is becoming more and more important. Even if you're with an agency or freelancing. Because knowing where service design fits into the organisational structure allows you to help your clients more effectively. Judy Mellett leads an internal team at Telus. In this episode we talk about the benefits and the downsides of being close to the day to day operation. And whether it helps to be at a distance in a stragic role. Futhermore Judy shares her experience in tackling a massive challenge using service design: Improve the educational system in british columbia Canada. If you're interested to learn more about that check out the talk Judy gave at the Service Design Network Global Conference 2019. You'll find links to that presentation down below. Finally we explore how far and wide service design (and / or design thinking) can reach. Which challenges should we address next as a community? And which challenges should we stay away from? If enjoyed this episode and it inspired you please consider sharing it with just 1 other person you know. Every. Share. Counts. :) ----- [ GUIDE ] ----- 03:30 - The first encounter with Service Design. 10:15 - Why should we enable and invest in educating the next generation thinkers about the design thinking processes, philosophy and mindset? 19:15 - What are the benefits and tractions of a design team that is embedded? 35:35 - How far and wide can design thinking be applied? 44:15 - Big question: Where do you see design? ----- [ LINKS ] -------- * https://twitter.com/judymellett * https://www.linkedin.com/in/judymellett SDGC19 | Judy Mellett & Eleanor Liddy: Designing for Public Education * https://www.youtube.com/watch?v=0dZ5M4a6z_g * https://twitter.com/ddunneDesign ----- [ MORE ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

In this episode you'll learn about some time and cost effective ways to do proper user research inspired by the world of copywriting. Successful conversion copywriter Joel Klettke takes you along his process to craft copy which deeply resonates with readers. As you'll hear that process evolves for a large part on conducting user research in order to understand the people you're going to write for. The similarities between how Joel does research and the way we do it as service designers is sometimes uncanny. There's just so much overlap that you wonder why our paths haven't crossed before. We also talk about how Joel is able to convince clients to do user research. Even when they think they know everything there is about their customers. Stepping outside the world of service design is sometimes the best way to improve our practice and this episode is I think a great example. If enjoyed this episode and found it helpful please consider sharing it with just 1 other person you know. Every. Share. Counts. :) ----- [ GUIDE ] ----- 03:10 - The first encounter with Service Design. 04:10 - Why should Service Designers care about what a copywriting can teach them about customer research? 12:25 - How much do you need to know about a customer? 21:25 - How can we go and get this information in a cost and time effective way? 33:55 - Big question: Which research tools could we use from the copywriters toolkit? ----- [ LINKS ] -------- * https://twitter.com/JoelKlettke * https://www.linkedin.com/in/joelklettke/ * https://businesscasualcopywriting.com/ * https://www.typeform.com/ * https://copyhackers.com/about-copy-hackers/ * https://cloud.google.com/natural-language/ * https://www.hotjar.com/ * ----- [ MORE ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Are you saying that I have to stop practicing Human Centered Design? Well yeah that's basically the answer. According to Nik Parekh human centered design has brought a lot of positive change to the world but it's not sustainable. And to be honest Nik isn't the first one to make this argument. Former guests like Mauricio Manhaes and Anab Jain have also made a similar plea. We have to adopt a different design approach which is even more inclusive... Nik shares some inspiring examples how we can do that. The other topic you'll learn about in this episode is the one of #standardisation. Especially how far can you standardize the service experience without losing touch with the local context? This doesn't only apply to services offered by global brands... this applies to every service provider because local might be as small as your street! Finally talks about the next frontier for designers which is #law. I didn't see that one coming either. But it's interesting to think about what would happen when privacy policies, terms of use and yes even laws would be the outcome of a design process. In which way would the result be different than what it is today? ** Pass It Forward ** If enjoyed this episode and found it helpful please consider sharing it with just 1 other person you know. Every share counts. ----- [ GUIDE ] ----- 04:30 - The first encounter with Service Design. 06:10 - How far can we take standardisation within service design? 14:25 - Why human centered design? 25:30 - When will designers be law makers? 33:30 - Big question: In what areas can designers as lawmakers make an immediate effect? 34:30 - Book giveaway contest ----- [ LINKS ] -------- * https://www.nikparekh.com * https://www.linkedin.com/in/nikparekh/ * https://twitter.com/imNikParekh * https://medium.com/@nikparekh * https://www.beyondmeat.com/products/the-beyond-burger/ ----- [ MORE ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Is all service design ** good ** service design? If we assume it isn't how do you recognise what's good and what's not? In this you'll learn about the importance of ethics in design. Because it's your moral compass that guides you forward when you have to make decisions which require certain trade offs. The guest in this episode James Samperi talks about how they are developing a manifesto to help them in this process. We also talk about craft within service design. A topic that we've addressed in past episodes but it keeps coming back. The reason is that a lot of people are still unsure what the practice of service design entails. It's important that we're as a professional field are able to articulate what the traits are of a good service designer, service design team and service design project. The final topic is connected to the previous one. We're seeing that service design is becoming more and more fragmented. There are different "flavours" of it appearing on the market. Agencies that focus purely on digital service design, others who just focus on training and there's group who preaches the holistic version of it. Diversity can be great but it can also work against us for instance when clients get confused and end up buying the wrong flavour... As you'll hear James is someone who's been in the field for a long time. The questions and observations he shares are deeply rooted in practical experience. I hope you'll enjoy the episode and learn a thing or two. ** Pass It Forward ** If enjoyed this episode and found it helpful please consider sharing it with just 1 other person you know. Every share counts. ----- [ GUIDE ] ----- 04:15 - The first encounter with Service Design. 07:10 - Why design ethics? 17:45 - How can we get into a conversation about design craft in service design? 28:20 - How can we help clients to buy service design in a more informed way? 38:15 - Big question: How do we retain what made design special in the first place? ----- [ LINKS ] -------- * James on LinkedIn ➜ https://www.linkedin.com/in/jamessamperi/ * James on Twitter ➜ https://twitter.com/jamesamperi * Engine Service Design ➜ https://www.enginegroup.co.uk/ * Customer-Driven Transformation (book) ➜ https://go.servicedesignshow.com/dumw3 * Strategy Safari (book) ➜ https://go.servicedesignshow.com/3rt-s ----- [ MORE ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course