Podcasts about t brand studio

We take a look back at one of our favorite episodes from last year this week. When Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, joined us in episode 601, he brought plenty of wisdom and some mic drop moments. Full Episode Details  If you want your creative team to make magic, then you've got to foster a healthy environment for them to thrive in. As Creative Director, Joél believes there needs to be more “harmony” within the creative process. And part of that is by building the right environment and leadership. In this episode, we hear Joél's take on what it means to be a great creative director and why it's important to trust your team and give them safe spaces to flourish creatively. Joél takes us through some examples of his favorite campaigns he's worked on and how his team defines success. He explores why it's necessary to practice what you preach, especially when joining conversations about social issues. In This Episode: 1:39 - Joél explains his role within T Brand Studio 4:54 - How Joél's team works alongside the newsroom and editorial teams 6:35 - Joél shares some details of campaigns his team has worked on 7:51 - How Joél leads his team to deliver the very best content 12:00 - Joél's methods for managing expectations and working with brands 15:07 - How leaders can create a healthy work environment 16:50 - How to protect the interests of your team while keeping clients happy 20:07 - Joél shares some of his favorite campaigns to work on 23:42 - How Joél prefers to think about failure and success 26:45 - Finding a harmony between creativity and social issues 30:50 - Why listening is the most active form of communication 31:20 - Joél announces his publishing deal and book 33:03 - Joél's top tip for those wanting to become a social pro Resources  Connect with Joél on LinkedIn Follow Joél on X Follow Joél on Instagram Visit SocialPros.com for more insights from your favorite social media marketers. 

Follow us on social to learn more about "A Dose of Support" from the American Association of Advertising Agencies. As an award-winning creative leader, she has spent over 20 years moving brands forward with creative solutions that deepen consumer engagement and emotional connectivity. Currently she is the SVP, Creative, New York Times Advertising. As the creative lead of the department, she oversees T Brand Studio, the creative team and operations responsible for building bespoke creative content, bringing brands closer to the prolific storytelling of the New York Times. Previously, she held the posts of Chief Creative Officer at Fake Love and HelloSociety– the Brand Experience and Influencer agencies of New York Times Advertising. Both agencies enabled T Brand to expand its “off platform” capabilities and further enable brands to have impact in the world. In addition to her time with The New York Times, her creative leadership roles at global brand, The Walt Disney Company and advertising giant, DDB Chicago, have fueled her career with a trifecta of publisher, brand and agency side creative experiences. Throughout her career she has serviced blue-chip brands spanning a wide range of consumer categories. She has created award-winning work garnering awards, accolades and recognition from Cannes Lions, The Effies, Communication Arts, The Art Directors Club, Chicago Creative Club, London International Awards and others. She has contributed op-eds to industry publications and provided thought leadership as an award show juror, featured panelist, sought-after mentor, and speaker at national industry events.

Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, hits us with some mic drop moments in this episode of Social Pros. He explores how to build more harmony into the creative process and lead your team to success.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   ICUC  Full Episode Details   If you want your creative team to hit it out of the park, then you've got to foster a healthy environment for them. Joél Leon, the Creative Director, T Brand Studio at New York Times Advertising, believes there needs to be more “harmony” within the creative process. And part of that is by building a healthy environment for your team.  In this episode of Social Pros, we hear Joél's take on what it means to be a great creative director and why the environment that you set up for your team is key to helping them create their best work.    We hear how Joél approaches creative projects and why his role is all about trusting people to do their work and creating safe spaces for them to flourish creatively. He explores how he defines success, some of his favorite campaigns to work on, and why we need to be genuine and practice what we preach when joining conversations about social issues.   In This Episode: 1:51 - Joél explains his role within T Brand Studio   5:40 – How Joél's team works alongside the newsroom and editorial teams  7:10 - Joél shares some details of campaigns his team has worked on  8:16 – How Joél leads his team to deliver the very best content  12:12 – Joél's methods for managing expectations and working with brands   15:20 – How leaders can create a healthy work environment   17:20 – How to protect the interests of your team while keeping clients happy  20:20 - Joél shares some of his favorite campaigns to work on  23:56 – How Joél prefers to think about failure and success  27:14 – Finding a harmony between creativity and social issues  31:05 – Why listening is the most active form of communication  32:11 - Joél announces his publishing deal and upcoming book  33:29 - Joél's top tip for those wanting to become a social pro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Joél on LinkedIn  Follow Joél on Instagram    Visit SocialPros.com for more insights from your favorite social media marketers. 

On this week's episode, we talk to the winner of contest #857 (Flying Ant), Jessica Misener. Jessica has a background in creative writing and has been published in Rolling Stone, The Atlantic, Cosmopolitan, The Awl and more. She has worked at BuzzFeed, the Washington Post Creative Group, the New York Times' T Brand Studio and is currently a Content Editor at LinkedIn.She has written two books, “JOMO: Celebrate the Joy of Missing Out!” and “Things to Do Before You're 30”. You can purchase her books through her webpage here:     https://jessicamisener.com Jessica also joins us in talking about the finalists for contest #859 (I'm board with science).   Current New Yorker contest #861 (Croquet Corral).We finish up by talking about our favorite cartoons in the current issue of the New Yorker.   Send us questions or comments to :   Cartooncaptioncontestpodcast@gmail.com

For episode 219 of the Metta Hour Podcast, we are continuing the Real Life Series celebrating Sharon's new book by the same name, “Real Life.”Today's podcast is sponsored by BetterHelp. Click to receive 10% off your first month with your own licensed professional therapist: betterhelp.com/mettaJoél Leon is a storyteller, performer, poet, musician, and author who proudly hails from The Bronx. He is an alumnus of the famed Creative Collective NYC Creative Class and has gone on to win The BCA Bronx Recognizes Its Own Award in Poetry. In addition, he has authored the acclaimed books - “Book About Things I Will Tell My Daughter” and “God Wears Durags, too.” Joél is currently a Creative Director at the New York Times's T Brand Studio.To learn more about Joél's work, visit him on Instagram and other socials: @iamjoelleonThis interview features a conversation between Sharon and Duncan Trussell, recorded for the Living An Authentic Life Summit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

T-Brand Studio helps marketers tap into The New York Times' huge and valuable audience with custom integrations that span its massive portfolio. Vida Cornelious, VP, creative, advertising and T-Brand Studio, leads the team to apply the rigor and standards of Times journalism to client storytelling. A commitment to diverse storytelling is clear throughout the work. One example is the T-Brand partnership with Google to roll out the Pixel 6 with Real Tone, a new feature that allows the phone's camera to capture a greater variety of skin tones more accurately. The campaign, called Picture Progress, includes a two-minute video with photographers explaining how the feature works, as well as print and digital integrations. In this episode, Cornelious talks about how The Times approaches storytelling for brands, how T-Brand is adapting its strategy as the publisher launches into new lifestyle verticals and sheds insight into her career across the agency, brand and publisher sides of the business. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

In this episode Belinda Barker discusses Creative Content: Combining timely trends with tried and true tactics with Raquel Bubar, Managing Director of T Brand Studio, The New York Times, Alex Wood, Managing Director Europe, Forbes and Damian Douglas, Managing Director EMEA, Time.Join some of the most influential voices from across the global media, advertising and marketing community to hear about the latest developments impacting their sector. This podcast series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020. Topics include advances in AI, Sustainability, Events, Brand Safety, Audience Engagement, Diversity, Audio, 5G, Newsroom Development and many more. The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, Smithsonian, The New York Times Company, Time, The Wall Street Journal, The Washington Post, and associate member: Moat.For further information about the activities of the WMG go to www.world-media-group.com. Hosted on Acast. See acast.com/privacy for more information.

On this 5th episode of the third season of the Loud and Clear Podcast, Award-winning Creative Director, Inventor & Storyteller, Ben James joins in a conversation about the future of the Ad Agency structure and how to build teams that deliver work that is empathetic and powerful from the ground up. As a true advocate for the industry, he recognizes that the way to improve is by being in constant motion and change, challenging the status quo, and recognizing what sucks about it, but also what is great. He understands what the industry "wants" but tries to focus on what the industry "needs" in tune with consumers, culture, and people's personal life experiences. There's a lot of work to be done, and this conversation simply aims to add to the unstoppable sea of change looming in the Ad and Marketing industries. From building teams that trigger innovation to education to how it could potentially play out on a space like WEB3 and Decentralized Autonomous Organizations (DAO's) where the possibilities are endless and the opportunity visible as long as we keep breaking paradigms Ben James has held positions at D Magazine, Crispin Porter + Bugosky, TDA_Boulder, Young & Rubicam Group, J. Walter Thompson and T Brand Studio. Twitter: @benjames_human Instagram: #LoudAndClear ________ References: Brand. Make brand a C-suite priority by Maggie Gross, Head of Strategy, Studios Deloitte Digital Mark Truss, Chief Research Officer at Wunderman Thompson ________ Guest: Benjamin James, Award-winning Creative Director, Inventor & Storyteller. Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

On the show today is Melanie Deziel. Melanie is the Director of Content at Foundation and author of The Content Fuel Framework. She is an international keynote speaker and is recognized as one of the world's leading experts in native advertising and branded content. I wanted to bring her on because Melanie worked on content creation for The New York Times's T Brand Studio, helped found the HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Inc's portfolio of 35+ media properties. She also served as an Expert in Residence at Gary Vaynerchuk's BRaVe Ventures. Melanie knows content.You'll hear about the 10 different focuses of content that resonate and how to tailor them across 10 different formats, how to generate unlimited content ideas, and unique ways to repurpose your content.More on Melanie: Melanie on Twitter Content Fuel Framework Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you're okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won't be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.

In this first episode I talk to Josh Terry, graphic designer at T Brand Studio at The New York Times, about his role as an editorial designer working on branded content articles for advertising clients. We discuss collaborating with illustrators to design editorial content for interactive experiences. Josh also reflects on drawing boxes, learning art and design history, and developing design concepts at The College of Saint Rose. We also discuss his sweet tooth, being a marine reservist, and meeting Milton Glaser.Show LinksJosh’s portfolioT Brand StudioStar Trek: DiscoveryThe Darkest HourThe College of Saint RoseRui RicardoMads BergBoldtronThe Intro MusicSynergistic Effect by morgantj (copyright 2011 Licensed under a Creative Commons Attribution (3.0) license.)

Welcome to episode #715 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #715 - Host: Mitch Joel. Melanie Deziel is the founder of StoryFuel and a keynote speaker on the topics of native advertising and branded content. She's taught professionals around the globe to brainstorm better, think like journalists and tell better brand stories. Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015. Prior to founding StoryFuel, Melanie worked full time doing content strategy, business development and branded content creation for The New York Times’s T Brand Studio, helped found HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Inc’s portfolio of 35+ media properties. She also served as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures, where she provided native advertising and content strategy insights, training and information. More recently, she is the author of the recently published, The Content Fuel Framework - How to Generate Unlimited Story Ideas. Enjoy the conversation... Running time: 59:42. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Melanie Deziel. The Content Fuel Framework. StoryFuel. Follow Melanie on Twitter. Follow Melanie on Instagram. This week's music: David Usher 'St. Lawrence River'.

What’s the value in going global? Where can I find jobs abroad? How can I — quickly — learn a new language? Join host Dylan Thuras and a range of international guests as they unpack everything you need to know to take your career global. Presented by Cole Haan and T Brand Studio at The New York Times.

Explore the roots of human irrationality and how our innate quirks affect our financial lives and the wider world. Join host Mike Norton, a social psychologist at Harvard Business school, and journalist Allison Schrager, as they dig into everything from why an egg got over 50 million likes to how your family history can influence your money habits. Talking Green is an original podcast from TD Ameritrade, produced together with The New York Times’s T Brand Studio.

Melanie Deziel is the founder of StoryFuel and has been recognized as one of the world’s leading experts on native advertising. At StoryFuel, Melanie works with publishers and brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. She serves on the board of the Native Advertising Institute. Melanie developed one of the first Master’s courses in Content Marketing for Fairleigh Dickinson University, where she now teaches as an adjunct professor. Melanie has spoken at conferences and events around the world, with audiences ranging from 20 to 2500. Her talks have been live translated into five languages and she’s graced the stage of industry leading events including Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound, and more. Melanie’s background is in journalism; She focused on investigative reporting at the University of Connecticut and earned her M.A. in Arts Journalism from Syracuse University. She was a founding member of HuffPost Partner Studio, helping to build out the brand storytelling team. As the first editor of branded content at The New York Times' T Brand Studio, she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix. She also worked as the Director of Creative Strategy at Time Inc., building branded content programs and strategy across 35+ US media properties, including Time, People, Sports Illustrated, Entertainment Weekly and more.   * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com**   LINKS: Website: storyfuel.co Melanie's Twitter, for content commentary: @mdeziel Melanie's Instagram, to follow her speaking adventures: Instagram.com/meldeziel FREE Story Idea Guide to generate better story ideas: https://www.storyfuel.co/ideaguide Brand Storyteller Society FB Group, to connect with your fellow: http://bit.ly/StorytellerGroup   BOOKS: Everybody Writes, by Ann Handley Exactly What To Say, Phil M Jones YOUR HOST: Mike Domitrz is the founder of The Center for Respect where he helps educational institutions, the US Military and businesses of all sizes create a culture of respect throughout their organizations. From addressing consent to helping corporations build a workplace free from fear (reducing sexual harassment and helping employees thrive by treating them with respect every day), Domitrz engages audiences by sharing skill sets they can implement into their lives immediately. As an author, trainer, keynote speaker and coach, Mike Domitrz loves working with leaders at all levels. Learn more at http://www.CenterForRespect.com

In this episode of “The Special,” we explore the constantly evolving South Philadelphia neighborhood. Once considered a red light district, an influx of businesses have moved there, some of which are owned by the chef Marcie Turney, who has opened restaurants, bars and boutiques in the area. While Turney prepares this episode's meal, we'll tour South Philly and visit a local glassblower, a butcher and a boxing coach. We'll sit for a traditional Italian-Philly meal of “Sunday Gravy” with three female entrepreneurs. For more information and behind the scenes photos, visit nytimes.com/thespecial.BMW's first ever X7 inspired “The Special” by bringing together a new collaboration between two expert storytellers: The New York Times's T Brand Studio and The Infatuation for the first time. Together, they examine culture and food in a way only they can. Sponsored by BMW.

Minneapolis is evolving. The weather may be frigid, but it's a welcoming and inclusive environment in which creativity and diversity are valued. In this episode, we'll explore the melding of Nordic, Somali and indigenous flavors to enrich the city's culinary scene.We'll sit with artists, activists and chefs as Alex Roberts from Restaurant Alma creates a hearty and unexpected dish featuring local ingredients. We learn how the city is culturally evolving and what role these artists play in that evolution everyday. For more information and behind the scenes photos, visit nytimes.com/thespecial.BMW's first ever X7 inspired “The Special” by bringing together a new collaboration between two expert storytellers — The New York Times' T Brand Studio and The Infatuation for the first time. Together, they examine culture and food in a way that only they can. Sponsored by BMW.

From painters to chefs, documentary filmmakers to dancers, the population of downtown Los Angeles is an eclectic mix of artists and creators of culture. In this episode of “The Special,” we tour the city with entrepreneurs who are making L.A. a thriving destination for art, design and food. Join our host Minya Oh, a.k.a “Miss Info,” as she tours us through an urban farm, an apron factory (with a zipline) and the Los Angeles Flower Market.We'll sit with creatives from the neighborhood, including entrepreneur Ellen Bennett, and artist Stephen Seemayer, as the chef Josef Centeno artfully prepares a meal incorporating the area's freshest ingredients in bold and unexpected ways. For more information and behind the scenes photos, visit nytimes.com/thespecial.BMW's first ever X7 inspired “The Special” by bringing together a new collaboration between two expert storytellers — The New York Times's T Brand Studio and The Infatuation for the first time. Together, they examine culture and food in a way that only they can. Sponsored by BMW.

Seattle has transformed from a logging town into one of the most desirable cities in the USA. But for newcomers, it can be difficult to meet new people. It's a phenomenon known to the locals as “the Seattle Freeze.” In this episode of “The Special,” we meet Zac Reynolds, a chef using unique flavors to spark conversations among customers at his restaurant Cook Weaver. We hear from Reynolds about his use of diverse ingredients, including locally-made Ethiopian Injera, and how he puts his own spin on Eurasian fusion food. Along the way, we tour Seattle's pop culture museum, fishing ports and a pinball arcade. We'll sit with culture makers from the neighborhood as chef Zac Reynolds prepares dishes featuring injera. BMW's first ever X7 inspired “The Special” by bringing together a new collaboration between two expert storytellers — The New York Times's T Brand Studio and The Infatuation for the first time. Together, they examine culture and food in a way that only they can.

Sponsored content is the “new black,” allowing app companies and brands to capture audiences with compelling and engaging content. The New York Times was one of the pioneers, establishing T Brand, a complete content studio, to create content experiences that are much more (and more effective) than native advertising. Our host Peggy Anne Salz from MobileGroove catches up with Graham McDonnell--International Creative Director for T Brand Studio and a frequent speaker at Mobile Growth Summit, to discuss best practices and approaches you can follow to create amazing content that strikes a chord with your audience.

My Summer Lair host Sammy Younan interviews Graham McDonnell creative director at T Brand Studio the brand marketing unit of The New York Times. My Summer Lair Chapter #78: What's The Story Of The T Brand Studio?   Recorded: April 10, 2018 4:00pm (at FITC)

Melanie Deziel has been recognized as one of the world’s leading experts on native advertising and a leading influencer in Content Marketing. Her mission is to educate as many people as possible about the power of brand storytelling through writing, speaking, workshops, consulting, startup advising and through the native ad industry newsletter, The Overlap League. Melanie travels the world giving keynotes, presentations and workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. She also shares what she’s learned in a column for Inc, on podcasts, in guest posts across the web, and as a member of the advisory board for the Native Ad Institute. Melanie has degrees in journalism from UConn and Syracuse, of which she was one of 50 honored alums in 2015. She’s served as an executive judge of the Digiday Content Marketing Awards, the Native Ad Awards and the Mirror Awards, and was the author of the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015. Prior to becoming a full-time consultant and speaker, Melanie did content strategy, business development and branded content creation for The New York Times’s T Brand Studio, HuffPost Partner Studio, and Time Inc’s portfolio of 35+ media properties. As an Expert in Residence at BRaVe Ventures, she provided native advertising and content strategy insights, training and information to both advisory and portfolio clients. www.MDeziel.com

Branded Content at The New York Times… Tracy Doyle, Creative Director, Fashion & Luxury for T Brand Studio at the New York Times (Doyle’s profile), joins hosts Lisa Berger, Edward Hertzman and Dalia Strum in the MouthMedia Network Studios powered by Sennheiser. Presented by 24 Seven Talent.Telling Brand Stories with Journalistic Integrity T Brand Studios, the New York Times Branded Content Studio, was founded about 3 years ago in New York, and is now international with companies in London, Paris, Hong Kong, and soon, Singapore. Doyle defines the company as “the idea that in its truest essence, the NY Times is a document of life being lived, and therefore the natural extension of stylistic expression of T Brand Studios is a narrative. Above all, we are storytellers.” Doyle explains that the integrity behind the journalistic aspect of the New York Times is what motivates all areas of the company, but that branded content is different from journalism, though the lines at other companies are becoming blurred. She notes that “Media companies are starting content studios – and they’re coming in various forms.” T Brand maintains journalistic standards and stays away from what Doyle calls the “woman on a beach with a bottle of perfume” generic advertising to create stories behind each piece of content and campaign. This lures fashion and luxury clients to T Brand because they acknowledge the need to better target their audience, and know that the standards and experience of T Brand will create the different but necessary content in a timely manner with great quality. Formal journalists are now transitioning to content creators, writers, and a staff of producers within T Brand Studios, and they are there to create revenue but also high quality content. Doyle references the “Agency of the future model” – a lot of different news companies are now laying off employees because they don’t have the skill sets needed to survive in today’s market.How Does Story Telling Influence Content? As a Creative Director, Doyle truly sees the art in content, and noted the need for constant materials because instead of visual, in-person artwork and ads, content is “scrolled” and can easily be missed. This is why she says that her first instinct is not a print first campaign. She says as long as they know their demographics and target audience, T Brand can do the rest and tell the story in the best medium possible. By telling a story and not flashing product in the consumer’s face, the content is received on an emotional level, inspiring a want and a need to have that lifestyle, or that item. Rather than telling the audience why they should buy something, telling a story shows the customer why they need a given product and how it will fit in their lifestyle. One example Doyle gives is a recent video series for Tiffany & Co. No one was required to have on Tiffany jewelry and there was no product placement. The only branding was a Tiffany Blue paint splat at the end of each episode. The piece was forward thinking and very successful because it played on emotion. The conversation then goes into a timeline of how content has evolved from 2005 to 2020, from loyalty strategy to marketing tactics and marketing strategy to the current model of content strategy. The post 24 Seven Presents: Tracy Doyle of T Brand Studio at The New York Times – Creativity Meets Integrity appeared first on Content Is Your Business.

Melanie Deziel, founder of MDeziel Media, the first editor of branded content for the New York Times and publisher of The Overlap League newsletter, talks to It's All Journalism host Michael O'Connell about the growth of native advertising as a revenue source for digital news outlets.

Talkin Native Advertising Campaigns and Orange Is the New Black as we hear from the Director of Creative Strategy for Time Inc. and Founder of The Overlap League Melanie Deziel. She gives us the inside scoop to Kristien Matelski of Vizion Interactive on native advertising, her experience working on native ad campaigns such as Netflix's “Orange Is the New Black”, and her own predictions for native advertising in the New Year!###pTime Inc., Melanie creates innovative branded content campaigns that span 25+ print and digital properties, including Sports Illustrated, People, Fortune, Entertainment Weekly, Health and Travel+Leisure. She has done content strategy and social strategy for both HuffPost Partner Studio and The New York Times's T Brand Studio, where she created the OMMA Award winning “Women Inmates” piece for Netflix's Orange Is The New Black.

"Branded content, when you think about it from what it used to be, that was John Deere printing a catalogue," said Melanie Deziel, the social media strategist for T Brand Studio. "That was Betty Crocker putting a recipe on the back of a box. They were creating content. Brands have been creating content for a really long time."