Podcasts about wild turkey bourbon

Wild Turkey asked Buffalo Trace for help. Buffalo Trace said, “Sure, we'll use your recipe... but we're gonna do it our way.” Fourteen years later, Wild Turkey tasted the final product and basically said, “Yeah, this ain't it.” What followed is a bourbon hand-me-down saga involving secret barrels, shady brokers, inflated secondary prices, and a bunch of bottles now floating around under a lot of different labels.Was this a rare collectible masterpiece—or just a $3,500 accident?In this episode of The Spill, Matt, Jason, and special guest Kendra dive into the infamous Buff Turkey debacle, tasting the whiskey, unpacking the shady labeling, and debating whether this whole thing was a smart pivot or bourbon dumpster fire.

The beverage brand's former CMO, which holds drinks like Aperol, breaks down why events like Coachella, the US Open and Cannes Film Festival are so important to its marketing strategy. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:02] Damian: And welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week, we're delighted to talk with Julka Villa, the former Global CMO of Campari Group. [00:00:11] Damian: Founded in 1860, Campari is a household name in the global spirits industry with a portfolio of over 50 brands across world markets. [00:00:20] We're talking familiar names like Aperol, Sky Vodka, Wild Turkey Bourbon, and Courvoisier. [00:00:27] Ilyse: Julka is a marketing veteran with over 25 years of experience in the alcoholic beverage and beauty industries. A specialist in consumer focused brands. [00:00:37] Damian: Julka is responsible for the marketing vision, strategy, and execution of the Campari Group's brands. [00:00:44] At the same time, she has a bird's eye view of the company's worldwide presence, coordinating teams based in Milan, Paris, and New York. [00:00:52] Ilyse: We started by asking her about how she balances the Campari legacy with keeping its brands relevant for today's [00:01:00] consumers. [00:01:02] Damian: So Campari has a rich heritage. The company is now 164 years old. How do you go about balancing its legacy, the preservation of its legacy while keeping the brand modern and relevant for today's consumers? [00:01:18] Julka: I think that, if we go back to the roots of the Campari brand, about being [00:01:23] bold, about being visionary about investing in arts, think about Europe, Italy in the second half of the 19th century. There were so, few brands really investing Campari was one of the first really interacting with artists [00:01:42] and designers and giving them the freedom to, the brand in the way they saw it. if you look at how we started, you how we moved forward along our, our history. You can see that, the [00:02:00] twenties and thirties of last we start cooperating with cinema, really asking the people, working in the industries and producing the movies, postcards, producing, you know, designs and drawings for us. [00:02:16] You can see that, fast forward, to the eighties. We start cooperating with one of the greatest filmmakers. In the world, Federico Fellini, that was a big fan of the Campari brand. He was drinking Campari and he decided to cooperate with us to produce an advertising for the brand. And Fellini was the first filmmaker we cooperated with. But then, we kept this partnership, for instance, with Paolo Sorrentino 2017. And I was personally You know, working with him, it was a fantastic experience to see an artist really bringing to life, the brand, [00:03:00] respecting the legacy, but at the same time, renovating, since you're asking me how a brand modern still loyal to its root, it was amazing to see how we could kept the daring, attitude of the brand alive. According to his own style.  [00:03:20] Ilyse: Wow,that is super cool. so is pop culture still as important to the brand even today?  [00:03:27] Julka: Absolutely. Absolutely. So, and this is so important for the Campari brand, but for many other brands part of our portfolio, just for you to know, we have more than 50 brands. in our portfolio, and if you'd like we can talk about some of them, but when it, comes to Campari, think about the fact that our partnership with arts, have been, more recently renovated in our, cooperation with the major film festivals, in the world. We, are [00:04:00] partners of the Cannes Film the Locarno, in Berlinale. weclosed the first, year of partnership with the Toronto Film that's definitely a modern way to the brand, extremely aspirational, but still to get in touch with so many consumers and possible advocates of the brand. One of the things we really care about is not just to communicate our brands, but to assure our consumer to consume our brands throughout the signature cocktails in the best way possible and definitely feel festival for us are a huge opportunity to provide liquid tulips, as we say, to our consumers current and future.  [00:04:47] Damian: What's interesting is with these different brands, you're sort of talking about how they're valued differently in different markets. that's very interesting to me. How do you know and prioritize [00:05:00] which brands work best in which countries?  [00:05:04] Julka: We have, well identified, what we call the global brands. The brands that should be built everywhere in the world. Of course step by step and respecting the life stages, the brand is in a specific geography. And definitely the one I mentioned so far, are global brands. And so also global priorities, for the company. And then, depending on the area of the world, the characteristics of the market and the consumers, each individual, operating company, can, compose, portfolio, to have the best performance on the market. But definitely there are priorities everybody to focus  [00:05:51] Damian: if you think about the United States, is there a sort of priority? [00:05:55] Julka: Yeah,  [00:05:56] Damian: Leading brand here. [00:05:58] Julka: definitely, [00:06:00] uh, the priority for the United our giant aperitif brands, such as Campari Aperol, Grand Manier, Wild Turkey, Espolon, and of course, the local team is really excited to rebuild the Courvoisier brand. always acquisition we have just finalized. [00:06:21] Damian: Yeah, each of those brands has its own kind of, whole kind of narrative around them, I imagine. But I wanted to ask you actually a little bit about, The current moment that we're in, which we're seeing a kind of a lot of debate around alcohol versus no alcohol consumption, particularly when it comes to like Gen Z demographics. I mean, how do you think about and navigate these perception shifts?  [00:06:47] Julka: That's a very that's a very interesting question. And of course, as you can imagine, we have been spending a lot of time and resources really to dig deep into these shift and [00:07:00] transformation in a way of our consumer ships. One thing that is not that evident to, to everybody is that differently from the past, there is a sort of coexistence of, people drinking alcoholic products and non alcoholic products, depending on the moment they are in, the people they are with, what they have to do the day after. [00:07:23] And this kind of consciousness and, control on what to choose is even stronger in younger consumers as you were mentioned so they are more conscious they don't they are not you know afraid to make a choice that could be out of  [00:07:43] their are pool of friends. Everybody's drinking something alcoholic There's no problem at all for one of them to say “Look tomorrow I have to wake up very early I have a very important day I prefer to, to opt for a choice, a non alcoholic choice.” So more than a counter position [00:08:00] today, we see the coexistence, of these kind of choices, which is quite interesting, honestly, also because it gives us the opportunity to be more, mindful and, intentional in developing also the part of our portfolio, which is non alcoholic. For instance, we have a product which is an extremely strong product in Italy and definitely in a phase of conquering of continental Europe is, the name of the product is Crodino and is definitely our non alcoholic, kind of spritz. is a product that was invented and launched in the market, in 1965. [00:08:39] So this is a little bit a testament, to the personality of the company, wanting really to push boundaries. And actually we are preparing the launch of these fantastic product also in the U S, that we plan for next year.  [00:08:54] Ilyse: So it sounds like Campari really anticipated this trend of non alcoholic [00:09:00] beverages in a sense.  [00:09:02] Julka: Yeah, that's, that's correct. That's correct.  [00:09:05] Damian: I'm just curious on that point, you know, as a marketer, you must get lots of data back in terms of like, who's drinking what, maybe by generation, maybe by geography even. I'm interested to know, do you kind of look at that in terms of strategizing and find the discrete markets?  [00:09:24] Julka: even if, with the passing of the years, what we, really is of people. So demographics are not, gender or age brackets are not the main elements we look for because what really counts. Today is the mindset and the attitude of people, for instance, if I think about a product like Aperol with these with its signature cocktail, Aperol can see across generations drinking this product and across age brackets is the mindset. [00:09:57] And you would be amazed how people approaching Aperol [00:10:00] Spritz, enjoying Aperol Spritz, they really have in common, the way they appreciate life and what they are looking for in that specific moment. Either they are, 25 or 60. So there are also, a number of cross generational, alcoholic beverage experiences, and so the way we look at data is really about the motivation and the attitude of people when they are about to make a choice.  [00:10:27] Ilyse: Yeah, that kind of, shift towards mindset over demographics probably helps a lot when it comes to just I guess prioritizing channels for the brand and where to reach those audiences because I know in a lot of the times like Millennials and Gen Zers are in like social media and usually that's not an option when it comes to alcohol brands, is, so is the brand finding other channels to be just as effective, in reaching that kind of mindset that it's [00:11:00] after. [00:11:00] Julka: when, I think a strong, distinctive characteristic Of our marketing and activation strategies, really investing very seriously in, in events, because definitely there's a lot of will among consumers of all ages, really to leave, events, in person really experience, on their, skin, much more than in the past. [00:11:24] and then we amplify, if you want, through social media, those events. But, a big part of our investment. is really, put on organizing, these kind of events. When we, when it comes to the U. S., think about Coachella, which is, more than a music festival, is a lifestyle festival, as we all know. [00:11:43] Think about the U. S. Open. uh, but also if we go on the other side of the world, in the APAC region, think about, The Australian Open, which is for us a, opportunity to reach so many consumers. about [00:12:00] hundreds of thousands live offering our best signature cocktail in our, fantastic lounger and then we can definitely amplify this content on a number of social media where. alcoholic beverage can, have a direct relationship, with their consumers. So for us, it's always a mix. we really believe that we have winning products, very straightforward drinking strategy, and that's why we care so these to life in real life for we don't see this business as happening just, just virtually. Definitely.  [00:12:42] How do you kind of maintain and sort of keep tabs, as it were, on people who are loyal to the brands that you market? [00:12:52] definitely over the yearsWe invested and we improved, our, CRM, capacity, so [00:13:00] throughout, social media and massively through events, we gather as much as possible information about our consumers so that, we can definitely keep them, up to date. On our, yearly, program, but also we can establish a more direct dialogue. [00:13:18] Sometimes we consult them, a part of them for new projects. we listen to them, ask them questions about, trends, want to know more and I think that, especially when it comes to a lab important. [00:13:39] Feel part of a feel, really listen to is something as important as enjoying your favorite, brand and your [00:13:50] Damian: And what's interesting to me is I was thinking about this because about, maybe 12 years ago, I have a friend from Venice who lives in New York and we went to a [00:14:00] restaurant and she ordered an Aperol and at that, point it wasn't very, nobody really knew much about it here. [00:14:06] And since then, of course, it's huge. It's like a probably one of the most popular, cocktails around. I was just at the U. S. Open in the summer and I could see, your your [00:14:16] plaza there with Aperol everywhere. I guess it was, there's a sponsor, a partnership  [00:14:20] Julka: Mm hmm.  [00:14:21] Damian: But my question is, how did you could you walk us through how you, built that awareness from, that moment, however many years ago when it wasn't such a big, obviously big in Venice, she said it was the Venetian drink. [00:14:34] So I was like, Oh, that's interesting. [00:14:39] Julka: yes, I am. 10, 12 years ago, not only in the U. S., but in many other places outside Europe, definitely it was not established. you know, staple it is to die. and at the very beginning, we really faced, some very basic, difficulties. I have to say, it was not easy, to start [00:15:00] talking about, a signature cocktail that, needed, a bottle of Prosecco to be open, to be prepared because. [00:15:07] You know, if you are familiar with sparkly wines, the problem with it is that if you open it and you use just a little part and then you keep the bottle for a couple of days, the carbonation will just, yes, go away. So it was really. a very precise, consistent, and stubborn work of education. [00:15:28] There's just one certainty about education, which is that, you know, when you started that you will never know when you will finish. And actually it's a never ending story in a way. So we, in the past we put, and we keep putting a lot of, effort and an investment in educating the trade the bartenders bar owners But also the final consumers because at the end if the final consumer knows [00:15:52] the best way to prepare an upper spritz They will be your advocate and it happened to me so many times in the past [00:16:00] when I was receiving at the table in upper spritz that was not preparing the way It should have been, I was going back to the bar and I was saying there's something wrong with my cocktail. [00:16:13] it's a double, a double direction  [00:16:16] Julka: Yeah,  [00:16:18] efforts. And, Also, a very important part is, what we call, the oil spill approach. What does it mean? We start with the city, a major city, we start with the specific neighbors. and key on trade outlets in this neighbor. [00:16:39] We build a relationship of partnership. We invest on these venues and we create the phenomenon of the cocktail and then we expand. So distribution and presence comes just [00:16:52] after having started trend with a very high level, of the serve in a smaller [00:17:00] number of venues. [00:17:01] This, has been the approach in the U. S. and in every other part of the world. You mentioned Venice, which is the place where the brand really, started being known and appreciated and, recognized as, the champion of aperitif. But the phenomenon of Aperol Spritz started in Venice, expanded to the Veneto region, which is the region of Venice, and then expanded Milan and from Milan to the rest of Italy. [00:17:28] So the oil spill approach, as we call it, has always been, front and center of the strategy, of, And it's building.  [00:17:38] Ilyse: So interesting. when you think of Campari brands, it also sorts of implies Like a level of sophistication. in a sense, are marketing just drinks or is it something more, I don't know, like lifestyle?  [00:17:53] Julka: definitely. I think that,our brands are starting from, The most important ones really [00:18:00] stand for a certain lifestyle. you think about campari, it really represents the Milan. And, the lifestyle of the city. If you, think about aperol, you're talking about a more democratic sort of brand, really more casual. welcome. and, So they, [00:18:21] reflect a way of living and today even more important. If you think about the trend of escapism, traveling without traveling. I need a break. I need a moment for myself of real enjoyment with my friends. [00:18:36] brands like this, and they are signature cocktail, let's say Aperol Spritz for Aperol, Negroni, for instance, for Campari makes you really full for half hour, one hour you're spending with your friends in another place. So they really stand for a way of living for a place and for a moment in life where you really, recharge your batteries and, [00:19:00] you dedicate really a true moment to yourself.  [00:19:03] Julka: And that's it for this edition of The Current Podcast. [00:19:05] Damian: We'll be back next week, so stay tuned. [00:19:08] Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Kat Vesce and Sydney Cairns. [00:19:15] Damian: Cairns. And remember,  [00:19:16] Julka: we really believe that we have winning products, and that's why we care so these to life we don't see this business as happening just virtually.  [00:19:29] Damian: I'm Damian. [00:19:30] Ilyse: I'm Ilyse. [00:19:30] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.

All guests join us on the Farm Bureau Insurance guest line, and we are LIVE from the BankPlus Studio! Out of Bounds is sponsored by BetterHelp. Visit BetterHelp.com/BOUNDS today to get 10% off your first month! Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve, Renee & Jeremy talk about the special bourbon release to celebrate Jimmy Russell's 70 years in the bourbon industry. The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Important Links: ABV Network Shop: https://shop.abvnetwork.com/ YouTube: https://bit.ly/3kAJZQz Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revolution by adding #ABVNetworkCrew to your profile on social media.

Jake and Scott sit down with two new, rare releases from Wild Turkey Distillery. The guys talk about their recent trip to Wild Turkey and taste Russell's Reserve 15 Year Old Kentucky Bourbon and Wild Turkey Master's Keep Triumph Rye.  A big thank you to the PR team for Wild Turkey and Russell's Reserve who helped maked this episode possible by providing generous samples of these two limited releases. Stream this episode on your favorite podcast app and be sure to drop us a review while you're there.  We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show. Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X.  Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at Info@BourbonLens.com. Check out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews. Cheers,Scott and JakeBourbon Lens Image Credit: Wild Turkey Distillery

Jake travels to Lawrenceburg to sit down with Bruce Russell, the newly appointed Associate Blender for Wild Turkey and part of the famed Russell Family. During their conversation, Bruce discusses the legacy of the Russell Family, creating Generations with Jimmy and Eddie, and what's on the horizon for Wild Turkey Distillery. Stream this episode on your favorite podcast app and be sure to drop us a review while you're there.  We are thankful for everyone who has supported us over the last 5 years. The biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show. Follow us @BourbonLens on Instagram, Facebook, & Twitter.  And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of Bourbon Lens Tasting Club, and more. If you have any comments, questions, or suggestions, please email us at Info@BourbonLens.com. Check out our BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews. Cheers,Scott and JakeBourbon Lens   About Wild Turkey: The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery. The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that Wild Turkey whiskey" and the brand was born. Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. For more details on Wild Turkey, visit WildTurkey.com.

For the 3rd part of under $20 bottles, we have Wild Turkey Bourbon, the first well known one of this segment. If you've followed us for a while, you likely know that we enjoy Wild Turkey 101, but surprisingly, none of us have every had Wild Turkey Bourbon. The big question is, is it still good?Whiskey: Wild Turkey BourbonPrice: $18Proof: 81Age: 5 YearWhiskey Talk: The first Night Vision Googles used by the US had a red tint instead of the green we see now. The interesting thing is some said they saw some weird things....Links:Email: whiskeybizpodcask@gmail.comIG/TikTok/Twitch: @whiskeybizpodcaskYoutube Channel: https://www.youtube.com/channel/UCs16q1Q7hF0m8N3O1YY4gMwPatreon: www.patreon.com/whiskeybizpodcaskMagic Mind: https://www.magicmind.com/whiskeybiz code: WHISKEYBIZ20Promo Codes: podcask5 @ cwspirits.com and empirejerky.comZencastr Code and Link: https://zen.ai/xi20uzdM_kVx_FHps0eaNuSMjrbmF7i5JsWt1yJ37KM

Nelson's Green Brier Distillery was once Tennessee's largest distillery in pre-Prohibition times. The great-great-great grandsons of Charles Nelson revived the family business in downtown Nashville, and have been making Tennessee whiskey along with sourced Bourbons and now, a Rye Whiskey. The distillery underwent a major expansion recently, and we'll talk with co-founder Andy Nelson on this week's WhiskyCast In-Depth. In the news, time is running short to avoid a return to Europe's import tariffs on American whiskies, while a new Wild Turkey Bourbon features something different…three generations of Russells on the label. 

What I learned from reading Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success by Kevin and Jackie Freiberg and  Herb's Heroes by David Sanders. ----Join my free email newsletter to get my top 10 highlights from every book----I'm doing a live show with Patrick O'Shaughnessy from Invest Like the Best on October 19th in New York City. Get your tickets here!----Listen to Invest Like The Best #343 David Senra: In The Service of Founders ----Vesto makes it easy for you to invest your businesses idle cash. Schedule a demo with Vesto's founder Ben and tell him David from Founders sent you. Here's the legal disclosures to make the lawyers happy:Vesto Advisors, LLC (“Vesto”) is an SEC registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. More information about Vesto and our partnership can be found hereWe are entitled to compensation for promoting Vesto Advisors, LLC. Accordingly, we have an incentive to endorse Vesto and its team and services. We are not current advisory clients of the Vesto.----Listen to Invest Like The Best #343 David Senra: In The Service of Founders ----Join Founders AMAMembers of Founders AMA can:-Email me your questions directly (you get a private email address in the confirmation email) -Promote your company to other members by including a link to your website with you question -Unlock 40 Ask Me Anything (AMA) episodes immediately-Listen to new Ask Me Anything (AMA) episodes every week ----(2:30) Reality is chaotic; planning is ordered and logical. The two don't square with one another.(5:30) You undergo a lot of stress all the time. How do you handle it? I don't handle it. I like it.(7:30) He smoked 5 packs of cigarettes a day. He drank Wild Turkey Bourbon daily. He said “Wild Turkey and Phillip Morris cigarettes are essential to the maintenance of human life.”(8:00) He built the most successful airline in history. Southwest was profitable for 47 straight years.(9:30) All that matters is to survive. The rest is just words. — Charles de Gaulle(18:00) Kelleher didn't mince any words: “I told Lamar, you roll right over the son of a bitch and leave our tire tracks on his uniform if you have to.”(27:30) No carrier knows its niche as well as Southwest.(28:30) While other carriers have been lured by the temptation to step outside their niche, Southwest has maintained the discipline to stay focused on its fundamental reason for being.(29:00) Herb on why he was conservative with debt: When there are bad times you aren't threatened by debt payments and debt payments are what put other airlines in and out of bankruptcy forever.(30:00) Southwest is obsessed with keeping costs low to maximize profitability instead of being concerned with increasing market share.(30:15) Southwest is willing to forgo revenue generating opportunities in markets that would disproportionately increase its costs.(35:00) Keller has said on many occasions that a company is never more vulnerable to complacency than when it's at the height of its success. The number one threat is us he would say.(38:30) When we look back at the last 20 years it is obvious that a number of large companies were so set in their ways that they did not adapt properly and lost out as a result. 20 years from now, we'll look back and we'll see the same pattern. — Bill Gates(39:00) Herb Kelleher illustrates the speed with which Southwest moves by telling a story about Don Valentine, former VP of marketing.Valentine had just joined from Dr. Pepper when the marketing group met in January to discuss a new television campaign.Valentine was ready with his timeline for producing the spots:-script in March-script approval in April-casting in June-shoot in SeptemberWhen Valentine finished, Kelleher said, “Don, I hate to tell you, but we're talking about next Wednesday.”----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Today, Tes talks with Alisha Monique. Alisha is a communications and public relations strategist, specializing in comprehensive strategy development, media relations and brand management. She has served as lead communications counsel and spokesperson for global organizations as well as non-profit and startup organizations. Throughout her career she has worked in several industries including education, nonprofit, and hospitality. Some of her most memorable work experiences include curating behind-the-scenes experiences for top-tier journalists for the Food & Wine All-Star Weekend 2011 in Las Vegas, leading publicity efforts for DICK'S Sporting Goods community marketing initiatives, and coordinating fun events for Wild Turkey Bourbon. Alisha also served as an adjunct delivering lectures on interpersonal communications and public speaking. Today, Alisha is the proud owner of a New Jersey-based boutique public relations agency that specializes in beauty and lifestyle brands. Her client roster is 100% women and minority entrepreneurs. Past and current clients have been featured in national and regional media including CNN, Insider, FOX Sports, NFL Films, Philadelphia Inquirer and The Business Journals. Alisha holds a B.A. in Communication Studies from The College of New Jersey and M.S. in Communication from Drexel University. She is on track to complete her doctorate degree at Drexel University this year. Website: https://www.alishamoniquepr.com/ Social Media: https://www.facebook.com/AlishaMoniquePublicRelations https://twitter.com/alishamoniquepr https://www.linkedin.com/in/alisha-m-brown-b983ba16 https://www.linkedin.com/company/alisha-monique-public-relations/ https://www.instagram.com/alishamoniquepr/

Welcome to Chuck's Cantina Podcast where anything & everything is up from discussion. This week Patrick, Rene, and Erik return to the Cantina to FINALLY partake in the first ever drunk questions. Sit back and enjoy some of the most oddest questions you will hear, while 4 individuals answer these questions while kicking back a few...or many. Chuck's drink: Jack Daniel's Single Barrel Select and Press Seltzer. Rene's drink: Twisted Tea and Smirnoff Arizona Iced Tea mix. Patrick's drink: Wild Turkey Bourbon, Sailor Jerry's milk tea mix, and Pirates Blood from Wild Blossom Meadery. Erik's drink: Espolon Tequila. You can follow the show on Facebook, Twitter, Instagram, & Tik Tok at @Chuckscantina for more information. To contact the show please reach out to chuckscantina@gmail.com Cheers.**Disclaimer: Chucks Cantina and anyone associated does not condone or encourage excessive drinking, alcoholism, or drinking and driving. If you have any questions about consumption of alcohol, please reach out to your medical personnel for more information.

Get ready to dig deep into the history of Anderson County, Kentucky - where today Four Roses and Wild Turkey reign supreme. But when my guest Tom Ripy was a youth there, he lived among distilling royalty, including the Saffells, Bonds, Lillards, Dowlings, and his own family, the Ripys. Some of these names returning to shelves in liquor stores and bars. Join me in a time machine as we hear how it was in Lawrenceburg, KY from a man who had personal connections to many of the families that helped build the legacy of bourbon.

Ever wonder what pansexuality means? How is it different from bisexuality? In this episode, Kurtis Sunset interviews Kyle Cownden, the Host of Change The Subject. Kyle identifies as pansexual, someone who is attracted to all types of genders. Kyle is also a champion bartender and brand ambassador for Wild Turkey Bourbon. So make a cocktail or grab your favorite non-alcoholic beverage and enjoy our discussion of sexuality, acceptance, and the impact of Covid on the service industry . 

Matthew McConaughey is two things: rigorous and vigorous. Sure, he's a Hollywood A-Lister, Creative Director for Wild Turkey Bourbon, and a Texas Longhorns super fan...but more than all that, he's a man deeply invested in getting the most out of life. His aggressive livin' is inspiring. It's time for us all to be catching more Greenlights. 

Alright, alright, alright, it has finally come for Will and Miranda to do a McConaughey classic! That's right, your favorite idiots are big fans of the Austin man. The professor of script to screen film production at Moody University, a man who has been arrested for playing bongos naked in his own home, the legend that bought Wild Turkey Bourbon and made it even better than it already was, and y'all, come hell or high water, the future governor of the Lone Star State. Nope we are not doing Failure to Launch, Sahara, or How to Lose a Guy in Ten Days. Neither will they be talking about Wolf of Wall-street, The Dallas Buyers Club, or Oil. No they are talking about one of the "greatest" adventure movies of all time, with comedy, romance, but mostly a bare chested Matthew...Fool's Gold.

Join us as we welcome our first distillery to the Broken Cork Studio!  On this episode we talk about what quality means with the U.S. Quality Director at Wild Turkey Bourbon, Matt Poselwait.  Along the way, we also explore various expressions of Wild Turkey as we move through a guided tasting of their products.  So settle in, it's time to talk turkey.We at The Broken Cork want to extend a  big thank you to Wild Turkey and Campari Group for making this possible!Follow us:Facebook: https://www.facebook.com/TheBrokenCorkPodcastInstagram: https://www.instagram.com/thebrokencorkpodcast/TikTok: https://www.tiktok.com/@brokencorkbourbonpodcastBecome a Patron- https://www.patreon.com/thebrokencork-----All music credit given to Kevin Macleod, be sure to check out his music at:https://incompetech.filmmusic.io/Track Title: Whiskey on the Mississippi.Beverage Barn Proudly serving Henderson, KY, and the tri-state area. Come let our knowledgeable staff help you!

From passion to pen, David Jennings (aka Rarebird101) has written THE book on the history, the people, and stories behind Wild Turkey Bourbon: American Spirit: Wild Turkey Bourbon from, Ripy to Russell. David Jennings' voice is an asset to the whisky writing community. Joshua and Jason were happy and honored to spend a little time with David. So, as usual, have a seat, have a pour, and listen in. Unless you're driving. If you're driving, be smart and stay sober but be sure to listen into the conversation! Special thanks to: - Weigh Down for allowing us to use their song "Wooden Monsters" as our theme song- Moana McAuliffe for designing our Podcast Logo- RØDE for making *really* great microphones- Focusrite for making awesome USB receivers- Olympus and Tascam for making fine mobile recording devices- Joshua Hatton for producing and editing

He’s the ultimate Wild Turkey fan and he’s just released a new book on the history of Wild Turkey. You may know David Jennings better as “Rare Bird 101”.  He joins us on this week’s episode to “talk Turkey”.  Wild Turkey’s history is unique and full of rich family traditions.  This is all detailed in the new book, American Spirit: Wild Turkey Bourbon from Ripy to Russell.   We enjoyed the book and recommend any bourbon love to pick up the book at https://wildturkeybook.com/; you’ll develop a new appreciation for that bottle of Wild Turkey 101 you see so frequently on the bar or store shelf. More links can be found below to Rare Bird 101’s website, social media, and more.  As always, we appreciate you giving us a 5 star rating on your podcast player of choice and be sure to leave us a written review. We are grateful of our listeners who help us to spread the word to their friends. Also, be sure to follow us @BourbonLens on Instagram, Facebook, & Twitter. If you have any comments, questions, or suggestions, please email us at TheBourbonLens@Gmail.com  Visit our website www.BourbonLens.com to check out our blog posts and see what we are up to. Cheers, Scott, Jake, and MichaelThe Bourbon Lens About American Spirit: Wild Turkey Bourbon from Ripy to Russell, by David Jennings The story of Wild Turkey is in many ways the story of bourbon itself. From the struggles of nineteenth-century immigrants, to the triumphs of the longest-tenured master distiller in the world, a bold, uniquely American spirit emerges. American Spirit: Wild Turkey Bourbon from Ripy to Russell is a tribute to the perseverance of two families, each perfecting their passion through extraordinary circumstances. It’s a testament to Jimmy Russell and his sixty-five years of unmatched dedication to quality. And much like a glass of fine bourbon, it’s a journey – a personal reflection on something carefully crafted over time. This book is a love letter to Wild Turkey that all bourbon enthusiasts can raise a glass to and enjoy. Links: https://rarebird101.com  https://www.patreon.com/rarebird101 https://wildturkeybook.com/ https://rarebird101.com/2020/06/09/wild-turkey-rare-breed-rye-112-2-2020/ https://rarebird101.com/2020/06/23/wild-turkey-masters-keep-bottled-in-bond-2020/ https://rarebird101.com/2020/06/30/camp-nelson-rickhouse-f-blind-comparison/   Image copyright 2019 David Jennings. Photography by Victor Sizemore.  

Vinson Cunningham doesn’t meet many people who believe in hell—but he still does. We sit down with Vinson, who is staff writer at the New Yorker, to discuss his recent essay “How the Idea of Hell Has Shaped the Way We Think.”   We talk about our first memories of hell, how it still impacts our lives and our culture, and why it might be easier to describe hell than heaven.   In Signs of the Times, we look at the laicization of former cardinal Theodore McCarrick and preview the Vatican’s summit on sexual abuse. Sister Norma Pimentel, a former guest on Jesuitical, runs into conflict with the city commissioners of McAllen, Tex. And could contactless payment be on the way for church donations? One cluster of parishes in Dublin, Ireland, is trialing it, and we are here for it.   We want to hear from you! One great place to do that—and chat with other Jesuitical listeners—is our Facebook group. We’re sharing news and consolations and desolations throughout the week.   Links from the show: “How the Idea of Hell Has Shaped the Way We Think.” Vatican sex abuse summit: what you need to know Vatican emphasizes transparency and accountability at upcoming sex abuse summit Former Cardinal Theodore McCarrick laicized by Pope Francis New York gives sex abuse victims more time to sue, press charges Border city to close Catholic Charities center run by Sister Norma Pimentel Catholic Church To Trial Contactless Payment For Donations More of Vinson Cunningham’s writing   What’s on tap? Wild Turkey Bourbon

Jim Herrington is a photographer whose portraits of celebrities including Benny Goodman, Willie Nelson, The Rolling Stones, Cormac McCarthy, Morgan Freeman and Dolly Parton have appeared on the pages of Vanity Fair, Rolling Stone, Esquire, GQ, Outside and Men’s Journal as well as on scores of album covers for more than three decades. He has photographed international ad campaigns for clients such as Thule, Trek Bikes, Gibson Guitars, and Wild Turkey Bourbon.For nearly two decades, he worked on a portrait series of early-to-mid 20th Century mountain climbing legends. The result is the recently published 'The Climbers', a collection of sixty black-and-white photographs that document these rugged individualists, including the likes of Royal Robbins, Reinhold Messner, Yvon Chouinard, and Riccardo Cassin. Between the 1920s and 1970s, these determined men and women used primitive gear along with their considerable wits, talent, and fortitude to tackle unscaled peaks around the world. In these images, Herrington has captured their humanity, obsession, intellect, and frailty.The book, published in October 2017, won the Grand Prize at the 2017 Banff Book Awards, as well as the Mountaineering History Award. www.theclimbersbook.comHerrington co-produced the Jerry Lee Lewis episode for the HBO/Cinemax series ‘Mike Judge Presents: Tales from the Tour Bus’ that premiered September 2017.Herrington’s photography has been exhibited in solo and group gallery shows in New York City, Los Angeles, Washington DC, Nashville, Milwaukee, and Charlotte, and is in numerous private collections. Resources: Download the free Candid Frame app for your favorite smart device. Click here to download for . Click here to download   Support the work we do at The Candid Frame with contributing to our Patreon effort.  You can do this by visiting or visiting the website and clicking on the Patreon button. You can also provide a one-time donation via . You can follow Ibarionex on and .

Fal Allen from Anderson Valley Brewing is our guest on Brew Ha Ha today, joining Steve Jaxon, Mark Carpenter and Herlinda Heras. Herlinda Heras says we will talk about Gose beers today with Fal Allen who has written a new book called Gose: Brewing an Ancient Beer in Modern Times. Anderson Valley Brewing Co. cans have the slogan Bahl Hornin' printed at the top of the can. This is an expression in Boontling, the dialect of Boonville, California. It means "good drinkin'." Visit this page on the AVBC website for more about Boontling. Here is a video where Fal Allen talks to a Boonville resident who speaks Boontling. Steve introduces Fal Allen from award-winning Anderson Valley Brewing Company in Boonville, in Mendocino County. Anderson Valley was a hop growing region in the late 1800s. Powdery mildew killed all the plants. The brewery opened in 1988. They opened a brewpub in a town of 500 people and they quickly found that people would come up from San Francisco to buy their beer. It became popular in the mid 90s and they switched from a brewpub to a production brewery. Mark notes that it was very early in the brewpub business. They did an annual beer festival that attracted more brewers than anywhere else. Herlinda notes that they still do it. But first she mentions Fal Allen’s new book about Gose beer. The one they are tasting is the Framboise Rose Gose beer. Steve likes it. Herlinda asks Fal Allen to describe Gose beer. It’s one of the oldest styles of beer in the world, from Germany, even before the Rheinheitsgebot. There were a lot of sour beers, like Gose. It’s very light and has a little salt in it and Fal explains why. The beer is named after the town and the river that runs through it, in Goslar. Herlinda has to leave early today because she’s going to the ELO concert in Oakland at Oracle Arena. After the break, Mark asks Fal Allen about his other books. He and Dick Cantwell wrote a book about Barley Wine several years ago. Sierra Nevada makes one, so does Anderson Valley Brewing. It's a big strong beer, and hard to make, with the highest alcohol and the most hops. Mark remembers that at Anchor Brewing, they were one of the first Barley Wine makers in the US. Fritz Maytag discovered it while visiting England. It's called Barley Wine because it is high in alcohol, but only used barley. Fal Allen says they make one every year. They're aged for a long time and can be rather sweet, with a raisiny, plummy flavor. They're made in the Fall to be consumed during the Winter. Next they taste a Gold Gose. Fal found demand for lower alcohol lighter beers. Coors Banquet came out the winner of their taste test. Their Boonville Gold is like a Pilsner but a bit more hoppy, easy drinking. Mark agrees there are two markets, one for low-alcohol lighter beers and another for the hoppy IPAs. Fal Allen is also a firefighter and Steve asks him about some fires that are burning up in Mendocino County right now (as the show is being recorded). He says they have had four fires just in July, from different causes. It is so dry up there that it takes hardly anything to start a fire. Steve mentions that a lot of California officials are using the term "the new normal" to describe the more dangerous fire conditions that are present in the last several years. Fal Allen mentions that the Santa Rosa fires last year were wind-driven and that once the wind pushes a fire there is no stopping it. Finally, they taste an Old Fashioned beer, made to taste like the cocktail of that name. It has some cherry and orange peel, aged it in Wild Turkey Bourbon barrels and added Angostura bitters. It's 8.3% alcohol. Fal Allen is happily surprised with the result. Mark agrees that it's fun in brewing, to try for a goal and then to achieve it.

Beast Masters Club and The Wall Street Journal Plus bring you a rare treat: an interview with Wild Turkey's Jimmy Russell and the chance to pick a private barrel of bourbon! With over 60 years of whiskey making experience running Wild Turkey, Jimmy Russell is a true bourbon legend. Jimmy and his grandson Bruce, now the fourth generation Russell at Wild Turkey, sit down with the Beast Masters to pick a private barrel of Wild Turkey Bourbon.

Who knew spending time with a bourbon legend could be so amazing? (rhetorical question, really.) April 4 found Joshua and Jason in the company of the one and only Eddie Russell of Wild Turkey Fame. Eddie, now 36 years into his life with the distillery, spent a disproportionate amount of his time with the Joshua and Jason (more time than they could have hoped for). Together the boys selected two casks of Wild Turkey Bourbon for Single Cask Nation and have a great in-depth conversation with Eddie.Have a seat, have a pour, and listen in. Unless you're driving. If you're driving, be smart and stay sober but be sure to listen into the conversation!Special thanks to: - Weigh Down for allowing us to use their song "Wooden Monsters" as our theme song- Moana McAuliffe for designing our Podcast Logo- Blue Yeti for making great microphones- Olympus and Tascam for making fine mobile recording devices- Joshua Hatton for producing and editing

In this episode, the one RIGHT BEFORE MY VACATION... We'll talk about why I'm drinking Wild Turkey Bourbon and how a story sold me on it! And of course we'll dive deep into why stories work so incredibly well, and how to use them in various areas of your business to build a better relationship with your audience, have more fun, and sell a heckuva lot more! Resources Mentioned support@jeremyreeves.com Transcript Jeremy Reeves: Hey, what is going on guys and girls. This is Jeremy Reeves and you are listening to another episode of the Sales Funnel Mastery Podcast. And today, I am in a very, very good mood. I am actually sitting here drinking a little bit of Wild Turkey Bourbon, so I am very excited and feeling good. I am actually going to talk about that. Talk about why I am drinking that in a minute, right. So before that, a couple of things right. So number one, I am actually very excited because we -- my wife and I found out that we are having a boy, right. So child number 3 will be boy number 3. So there is going to be a lot of testosterone running around our house. My wife is very excited about that. Lots of fishing and camping and hiking trips and dirt and just disgustingness in our future which is awesome you know, I love that. I was cool with either of them you know, because if it was another boy you know, I have a blast with Connor and Logan and so I already know that I love you know, having boys you know, they are ton of fun and actually I just got home. I spent the whole day with them. And if it was a girl you know, then I would have gotten to experience that whole side of things you know, having a girl and kind of everything it goes along with that you know, daddy’s girl and all that kind of stuff and then all the hormones and craziness that happens during teenage years and all that. So anyway, we are having a boy. So we are very excited about that. We actually just got home from buying Logan a bed and because Connor and Logan are going to be you know, going into the same room and the baby will get you know, it is on separate room just you know, because when baby is crying it is not waking up the other boys and all that kind of thing. So that is number one. Number two is right after I record this which you are probably not going to hear this until you know, roughly Wednesday or so. It is usually when Andrea publishes it. I am going to be on vacation. I am going to be on vacation the whole week from about 3rd until the 9th. Actually, from right after I record this, it is Saturday, it is 5:19 on Saturday. So think about what you are doing in 5 o’clock on Saturday and I was recording this. So I am just taking the week off. Normally, I would not be this excited about taking vacation because I love what I do you know, I love waking up and writing copy for clients and putting together campaigns and all that kind of stuff, but I really, really needed a break because the last 6 weeks I have been -- I have been pushing very, very, very hard, basically, too hard. I actually ended up getting myself sick and that kind of thing which I normally do not do. There is just kind of a couple -- it was like a perfect storm situation. The whole bunch of things kind of came together at once and they just you know, it is one of those things where you got to just you know, I was talking about hustle a couple episodes ago and it was time, I just had the you know, bury my head and hustle you know what I mean. So I did that for 6 weeks and now I am you know, taking a break. Taking a mental break just to recharge my batteries. Spend more time with the family. I mean it is not like I do not already, but you know, spend some more time on stuff that I like to do you know. So this week, I will be, I am going to go hiking. I am going to go fishing. I am going to go golfing. Probably do a little day drinking. I am going to meditate and exercise a little bit longer than I normally do you know. Play some playstation and watch movies. I actually have a setup in my garage where it is a 100-inch projector screen setup out in my garage and it is a big fancy setup out there so I can actually like sit out there and have some Bourbon and a cigar and watch movie you know at night which is pretty bad ass. All my guy friends love coming over and hanging out in the garage. So you know, read a couple extra books you know, some novels this week you know, spend some time you know, with family and friends. I will probably do some -- probably smoke a pork butt. Have the guys over for couple of beers and pork butt stuff like that you know. A couple of day trips. We are going to go on -- and lots and lots of just good old plain shenanigans you know, just plain practical jokes with my wife which will be funny and stuff like that. So I am excited about it. So anyway, that was a very long way of getting to the main topic here which is stories, okay. Now what I just told you is a story and believe it or not, me going through what I just did is actually helping me make more sales, right. It is actually conditioning you to buy more from. And the reason is because the stories -- and I will get into this a little bit more. Stories are very good way of establishing a bond. Establishing like a connection with people. So you know, establishing a relationship. It is a good way to get people to trust you. If I tell you about my life right, if I tell you about the things that I am doing and the things I am excited about and the things that are hurting me you know, the things I am vulnerable with you know, the things that I am scared off, the things that I am excited about, the things that I am happy for, the things that you know, bring me joy, that kind of thing. Think about it. It makes me seem like more of a friend right, because you know me better. So who do you know the best. You know your best friend is the best you know. You know what makes them scared and what makes them excited and happy and playful and you know, whatever. So it is a good thing to do and that is why I tell you (inaudible 6:00.0) of stories you know what I mean. First of all, I just like telling them. You know, (inaudible 6:05.3) they are just -- they are just magical for making sales right. So I was telling you before when I first started, I am drinking some Bourbon, right. I was having some Bourbon. I am going to take a sip actually. Oh God, that is good stuff. So I am drinking Wild Turkey, right, and this is actually my first bottle of Wild Turkey. So if you like Bourbon by the way, check out Wild Turkey. It is very good. It is a very light kind of Bourbon. So if you are kind of new to Bourbon, it is not going to like there is -- I am just drinking straight Bourbon. I am not -- I mean there is no water, no ice cubes or anything. And it is smooth you know what I mean. As you just noticed I went from drinking it right to talking. It is very, very smooth Bourbon. It is very -- I think it is very good for like you know beginning kind of like a transition into Bourbon because sometimes it can be a little bit harsh you know what I mean. And the reason that I am drinking Wild Turkey right now is because of Matthew McConaughey, right, the actor. So basically, what happened was, I was on Facebook probably -- I do not know about a week ago, something like that and I saw a thing -- Matthew McConaughey, he is one of my favorite actors you know, first of all because he just does awesome movies and I also -- I have heard several different times that he is just a very like kind of cool down-to-earth person, so I always like that with people who are really big like that, that they keep their you know, just become down-to-earth they do not get all like pompous and frilly you know just annoying like the Kardashian’s. So anyway, so I am watching the video and basically he is going to be their essentially, their spokesperson. He calls himself the creative director of Wild Turkey, right. And he is going to tell their story. So I watch it was like this little 6 minute like documentary type of thing that he did with Wild Turkey and like they take you through the distillery, you do like this little virtual tour of the distillery and he has the owners on there and you know they are kind of just talking about how they got started, I think it was before prohibition where they got started and like that kind of thing. And it instantly made me want to buy their brand, right. And it is because of the origin story. That is called the origin story, right. Another example of this is, is I just did -- I just did a promotion for a client -- a client name Mark and we did a promotion and made -- we each made tons and tons of money which is awesome because I was doing a percentage of the sales so we each made a ridiculous amount of money which is you know, which is very cool obviously. And one of the reasons that that happened is that during this launch, we launched his origin story. It was actually right before the launch, right, and that was one of the ways that we generated some buzz like right before the launch you know, we got extra eyeballs on his business right before the launch and we did it through an origin story, right. And basically, it was him and he has some really crazy like video skills, so he kind of put the whole thing together, but it was basically just his story about how he started the company and the struggles that he went through and the struggles that they are going through now you know. And it kind of you know, his vision for the company and why he started it and you know, exactly like kind of who it helps and some stories from some of his customers and you know, like I just said, the vision you know, for his -- for the future and that kind of thing. And we got -- it was like, when he put it on Facebook, he was getting like 15% or 20% engagement rates in terms of like views to likes and shares you know what I mean. So like if it was a thousand views, he was getting like 200 likes for every thousand views which is insane you know, like that is really high and I mean tons of comments and people saying how you know, it changes life you know, by working with them and that kind of thing and it is just goes to show you the power of stories and it is like I said, when you tell stories, it kind of just -- it brings down the barriers in people’s minds because when you are telling story it does not sound like you are selling, right, and that is the important point. It does not sound like you are selling. I used stories all the time in the sales letters that we write and in webinars and things like that and it is because you know, it is because they sell just very well you know. And there are a lot of different types of stories and maybe I will get into that. I am actually for this webinar product that I am coming out with that I told you guys about. I already had the name. I am not going to say the name yet for a couple different reasons, but I will say that if you are even considering buying one in the near future, do not yet until mine comes out because I am telling you this thing is game changing. It is so freaking ridiculously awesome. I actually just sent it to somebody. He is a buddy of mine and I said, Hey, you know, I will send you what I have so far and like as I update things if you will send me feedback, right. So he is like, oh yeah, awesome, you know, we are actually going to put together a webinar soon anyway. So I send it to him and he wrote me an email back and he is like, holy God, this is freaking awesome. I forget his exact -- I forget the exact phrase that he -- this is so freaking cool. I do not know something like that, but he was blown away and he said, I literally do not even know anything that I can tell you to make this better because it is like perfect you know. And he got a very, very, very beta version. I actually work on it all day today. That was one of my conditions with my wife before taking vacation off. I said, I am just going to work -- there was a certain like kind of thing that I want to get done with that product and I said, I am just going to work until that is done. Soon that is done I am on vacation and I was until I forgot to record this podcast. So now I am just doing this real quick. But anyway, so in that training I am going through like kind of the story making process right, and -- but there is different ways that you can use your story, okay. And one of the ways that I love using stories is through email, right. And you know, there is -- I can do a podcast. I can probably do 10 podcast on stories and you know, maybe at some point I will come out with like a story telling course or something like that. I know after this webinar product, the next one I am going to do is an email course because I just feel like there are very few really good email courses out there. There are just a very, very small handful and they are just not good you know what I mean, but anyway, so I got an email from someone and I have got this a lot over the years. Just saying like that people -- when they got my emails, they came into my list just kind of check out what I was doing and got on my list and I get this compliment all the time, they are like -- once I started getting your emails, by like the 3rd day, I would actually wake up in the morning and would go to my computer waiting to find your email and they are like they would scroll down and look for the email that I was going to send that day, right. And that like -- can you imagine how powerful that is in your business? Can you imagine like what kind of bond is there you know for someone to say that, right. That is obviously -- and that is through email, like that is the most cold just like just machine like you know, way to connect with someone. Like there is no -- God, it is not even -- you know, I am talking to this guy personally now because you know, I love compliments like that. So we started conversation about it, but you know, he was telling me like, he was just you know, he kind of just wakes up and he cannot wait to actually read an email. And when you get -- that is the power of stories. When you can tell stories in the right way and make yourself so in tune with that person and bond with them so well through email that they cannot wait for you to sell them something. That is a really, really good position to be in, right. So you know, what are the ways -- I guess, you know, for a more -- before I hop off here for like a very practical way of doing this, right. Here is my kind of template, right for writing emails, okay. So basically, you start -- I am trying to think of an example. Maybe I will try to write one off the top of my head and I will give you an example here. I did not plan on doing this, but maybe I will try to do and just off the top of my head, I will look around the room, right. So basically, you start off with a story, okay, and then you transition into the lesson of that story, okay. And then, after you transition into lesson, then you transition into how that lesson like basically why they should buy your product because of that lesson. So we will do something like this, right. So I am going to try (inaudible 15:20.6) right off on top of my head. So let us see, so we just came from a pumpkin patch so you know, alright, here is the email, right. I probably cannot come up with the subject right off on the top of my head. Number one because I am a little bit tired because it is 5:30 and I work from 6 until 2 and then basically went right from there to a pumpkin patch to buy Logan a bed and now we are home and I am drinking, so my brain is not exactly going full speed here. So here is the story right. So subject line (inaudible 15:55.5) hey that is the subject line or you know, cool story could be the subject line. So it could start off with something like, you know, hey first name. So I just got back from a pumpkin patch with my kids, right. Just got back from a pumpkin patch with my kids. You know, it is a yearly tradition that I take with my family. Every single year we go up to the same place. We get on wagon. We go and we find the pumpkins. My wife gets apple cider donuts that she loves because they (inaudible 16:30.0) seriously like the best donuts ever. So especially now that she is 21 weeks pregnant. She especially likes the donuts. And I what I just said could actually be in parenthesis. You could put a little joke in there, right. It helps create bonding. It also demonstrates your personality you know and people that like your personality will cling to you more. People who do not like your personality will kind of go away and you want them to go away anyway, right. And then you start bringing into lesson, right. So you start to kind of introduce a lesson. So you could say, you know, while we are riding on you know, on the wagon you know, the wagon is really bumpy you know, this is big huge wagon. There is no shocks on it. You are going through this big pumpkin patch. There are ruts. There are ditches. There are bumps so you are bouncing around on this wagon and as we were doing that something you know, a thought occurred to me and that thought was, isn’t it funny that this wagon ride is very similar to what most entrepreneurs go through you know. You get in the wagon. You are really excited and you start moving. Everything is great for the first couple feet and then all of the sudden you hit some bumps you know, you hit some road blocks. You hit some curves in the road. You hit some things that are stopping your progress and bouncing you around and all of the sudden you do not know where to turn. You do not know what to do you know, you are holding for dear life just trying to keep your business moving forward and like do you see where this is going to start to go. So that is the lesson right. So then you move in to the transition and you can say, look you know, and let us just say, I am going to pretend that I am selling this webinar product, right, so that will be the product that we are going to sell in this email, okay. So you could say, you know look, you are probably going through that right now. You know, you are selling a high ticket service and you know, you are really excited. Every time you get a sale you are super excited, but then the in between spots are what kills you, you know. The in between spots are where you get that fear and that concern for you know, because you are hitting road blocks way too often. You are bouncing around way too much from thing to thing to thing. You are really never you know, moving forward and that is not what you want. You want a more straight path. You want a path you know, to get right to you know, the pumpkin patch so to speak rather than going around turns and you know, going over bumps and getting bruises and you know, getting thrown around the cart that kind of thing. And that is what my product helps you with you know, rather than you trying to figure it out on your own and beating yourself up and you know, dwindling down your cash account and you know losing most of your money in testing and spending you know, spending 4 times as long to get there. I am going to show you the straight path to go right from where you are now right to being able to sell your high-ticket product without any of that you know, that negative stuff you know. So like you can see you know, obviously, the copy is not perfect, right, but even what I just said, as I am you know, half of the bag and doing it off on top of my head is probably better than most people’s emails that they are using to sell their services, right. And what is really cool about that is that you can send an email like that every single day of your life and people will not get annoyed by it because you are still selling your product, but do you see how it is positioned differently, right. Most people it is like hey, do you have, you know, are you suffering from this? Are you you know, do you ever deal with this? Do you ever blah.. blah.. why don’t you buy my product and it is so awesome and blah.. blah.. right. That is the typical email versus mine where you are still resonating with the struggles that they are going through. Do you see how I did that? You are still resonating but you are telling it through a story, right. You are telling it through an experience. So not only are you accomplishing that same level of resonation we’ll call it, the same level of bonding, but you are actually taking it a step further because you are telling them something about your life. You are telling them a story. Another big part of this is that they are actually going to read it, right, and that is obviously important because if you are sending these emails every single day that it is just, oh hey, buy my product. Here is why. Buy my product, here is why. You hear about blah.. blah.. Like it is the same thing every day. They are going to open it. They are going to see it is the exact same format, delete. They are not even going to read it. Whereas if you tell a story, people get sucked into stories. They want to know what happens, right. If you are telling a story about how you took your kids to the pumpkin patch you know, very few people are going to start reading that and not care, right, because if they like you which stories are very good way to get people to like you. If they like you, they are going to care what happens right. As I was telling that story you guys probably care you know what I mean. It actually turned out that my little one, Logan. He is -- so Connor, this is really quick like kind of side note. Connor is very, very like unbelievably sweet kid, right. He is our 5-year-old. He is the one with autism. He is unbelievably sweet you know. He is the one that comes up to you and tells you that your hair looks beautiful and like you know, that you look really nice today and that kind of thing. Logan is different. He is just one of those kids that just has his own personality and he does not give too freaking shits if you like it or if you do not and he just is who he is and I love that about him because he is so independent and he just is who he is and he has no apologies for it. On the other hand, sometimes, it drives you nuts right, as you know, anybody listening to this if you have kids you know, probably one of them is like that. So you know where I am coming from, but anyway, so he, of course, rather than picking a typical orange pumpkin with the stem, he picks the green one and it was just so typical of him that -- my wife and I were laughing. So going back to stories you know, that is kind of like the story template that you can use and again like in the future I think I am going to come out with something like that because you just make, I mean it just the way that you can bond with your audience is so much better you know, than just like these generic emails. Hey buy my thing. Here is why. Oh, here are the benefits you know, blah.. blah.. With stories you know like I said, you can still resonate with your audience on what they are struggling with, but you do it through a story, right. So yeah, so that is it today you know, the big lesson here is you know, what I want you to work on this week is -- you know, look at the emails that you are sending out to your audience you know. Are they engaging? Are they really helping establish a bond you know. You guys know that I am very much about trust, right. Not only being trustworthy as a person, right, but you know, I am trying to think of like, having a little brain fry here, but just being building trust in your marketing you know what I mean, and stories are one of the best ways to do that you know, like I always say, if you want someone to like you right, basically, all you have to do is tell them stories and be vulnerable, right. The more vulnerable you are, the more people are going to like you because everybody has vulnerable spots in their life, right. And when you are vulnerable, and you can do that through stories. I do that -- one of my -- my one story about how my wife fell down the steps when she is pregnant with Connor, right, because she has seizures. She has seizure falling on the steps and I caught her coming down the steps. That story, like that is in my autoresponder, I get probably -- I get more responses to that email probably by a factor of 5 than any other email in my autoresponder and I have like, I do not know, probably 100 in my autoresponder, right. And it is because of that vulnerability, right. So, anyway, so if you guys like this subject, let me know. Because I can kind of go into more details and give you more examples and stuff like that. Maybe I will come out with a course for it, I do not know. We will see if you know, if there is enough response to it, but let me know. Just shoot me an email support@jeremyreeves.com. I would not get it this week. When I take a vacation, I am fully unplugged like as soon as I -- basically, when I click end for this, wow (inaudible 25:03.4) way longer than I thought. When I click end for this, I am going to upload it into Dropbox and Andrea is going to get it and then I am officially done. I am officially on vacation. So at the end of this, I will be officially done for about a week, about 8 or 9 days or whatever it is, but yeah, anyway, so if you enjoyed this let me know because you know, I always like to hear you know, what topics you guys enjoy you know and I think you know, telling stories is just such a powerful way of making sales and building a bond with your audience you know and so I can maybe I will put something together, probably closer to next year I would say you know, I will kind of figure out when to do it but yeah and we can talk about it more on podcast and all that kind of fun stuff. But for now, I am going to hop off because I am going to go, enjoy my vacation. I am going to go, enjoy some relaxing time and basically doing nothing, right. And I am very, very excited about that because my mind has been on overdrive for the last 6 weeks so I need a break. So I love you guys. I will talk to you when I am back and in the meantime, look through your you know, whatever emails that you are sending out and see if you can upgrade them by adding stories in there you know. Yeah, that is my big -- that is my big lesson here for today. So go and do that. Otherwise, if you enjoy this you know, you are not paying for this, remember. I just spent 26 minutes of my vacation to do this for you. So do me a favor, share it with somebody. Give us a review on iTunes, that would be the biggest compliment you could possibly give me because that helps grow the audience and the more audience grows, the more I want to do this, right. So go ahead and do that now. Do not be a wanker. Go and you know, do your responsibility and give us a review, alright, and a good one. No. Give us whatever you think it deserves. But anyway, have a good one. I will talk to you next time and yeah and go on and do some stories in your business. It is really good. See you.

It's been a busy week in the whisky world, and there's a lot to talk about on this episode. We'll have the latest on Friday's explosion at the Silver Trail Distillery in Hardin, Kentucky that left distillers Jay Rogers and Kyle Rogers critically burned, along with the outpouring of support for them following the accident. Nine people were indicted in the theft of thousands of dollars worth of Pappy Van Winkle, Buffalo Trace, and Wild Turkey Bourbon in Kentucky, but there's a viral campaign seeking a pardon...for the whiskey. Finally, Bruichladdich's Jim McEwan suddenly announced his plan to retire in July after 52 years in the whisky business...so he really can spend more time with his family. We'll have all that, plus more of the week's news and tasting notes for one of Jim McEwan's favorite whiskies along with two single malts from 1975.

If distilleries have ghosts, the ones haunting the former Old Taylor Distillery in Kentucky finally have some people to scare. After nearly 43 years, the historic distillery is being restored with plans to begin distilling by the end of this year and open to visitors in the spring of 2016. Marianne Barnes left Brown-Forman recently to oversee the project for the distillery's partners and will be the master distiller when production begins. She joins us for this week's WhiskyCast In-Depth with an update on the progress of bringing the old site back to life and trying to recreate the Bourbon that was originally made there for decades. In the news, investigators may announce indictments in the Pappy van Winkle and Wild Turkey Bourbon thefts this week, Scotland's newest distillery has been dedicated, and Scotch Whisky is helping global drinks companies weather the decline in Chinese spirits sales.

This week on The Speakeasy Damon interviews Jimmy and Eddie Russel of Wild Turkey Bourbon. Jimmy and Eddie talk about their experiences within the company over the past decades and their first experiences with bourbon. The two give their opinions on flavored whiskey, current whiskey demographics, and how the industry has changed and how they view these changes. This program was sponsored by The International Culinary Center. “I’ve worked here [Wild Turkey] since 1981 and i’ve loved every minute of it.” [5:00] — Eddie Russel on The Speakeasy

Since 1869, Wild Turkey Bourbon has been made on Wild Turkey Hill, just east of Lawrenceburg, Kentucky. Jimmy and Eddie Russell saw a need to expand production to meet growing global demand for bourbon, but no room to grow on the Hill. Now, they're making Wild Turkey at a new $50 million distillery just up the road, and the dedication ceremony for the new distillery was held this week. The Russells tell us how they've gotten the new plant to make spirit that tastes just like the old place, and we'll hear Jimmy's entire speech during the ceremony.