Podcasts about campari group

This week on The Cocktail Academy Podcast, host Damian Cole takes us on a sun-soaked journey through the sparkling history and modern-day popularity of the Spritz — with a spotlight on the iconic Aperol Spritz. Fresh off a trip to Lanzarote, Damian reflects on how this low-ABV classic became a go-to drink for sunny afternoons and stylish sipping.

Timestamps:6:25 - Why yamo started with D2C15:30 - Dealing with regulation in the food industry28:39 - When yamo hit a breaking point33:35 - How to be a leader in tough times44:23 - How Tobias defines successClick here to subscribe to our newsletter.About Tobias Gunzenhauser:Tobias Gunzenhauser is the co-founder and former CEO at yamo, an omnichannel FoodTech company creating the healthiest and tastiest products good for people and the planet. He holds a Master of Advanced Studies in Digital Marketing and Communication Management from the Hochschule Luzern and worked for Campari Group for 4 years before starting Yamo with 2 co-founders in 2016. What differentiated yamo back in 2016 was that they sterilized baby food using pressure instead of heat, which preserved not only flavor but also the vitamins. They also tuned their recipes to contain nutrients for age-appropriate development, with no added sugar and 100% natural and organic ingredients. They initially started selling their products D2C, afraid that retail wouldn't take them in, but eventually broke into the world of Migros and Coop shelves as well. They also took advantage of influencer marketing quite early on, at a time when it wasn't so common, which allowed them to work with big name creators.Over 8 years, Yamo grew to an award-winning international multi-million organization with over 2700 points of sale in Europe's biggest retailers, and a thriving E-commerce business. However, despite the team's best efforts, they were unable to reach profitability. It was at a board meeting in April 2024 that Tobias first got the terrible news: since they had not been able to ensure the capital needed for their next step (but only accrued 2/3s of it), yamo could not continue in business. They had to declare bankruptcy and communicate the news not only to their entire team but also to their partners and stakeholders. Looking back, Tobias thinks this was when he learned what it truly means to be a leader — leadership is most important of all during the toughest times. Also in April 2024, Tobias announced the yamo shutdown on LinkedIn, after which he received an outpouring of support from both friends and strangers alike. Almost 1 year later, Tobias has come to view success as the ability to say that he has done his best creating something where before there was nothing. The cover portrait was edited by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠‍Don't forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, so you can always stay up to date with our latest initiatives. That way, there's no excuse for missing out on live shows, weekly giveaways or founders' dinners.

Sammy Hagar's passion for tequila runs deep, but his commitment to earning and preserving the trust of his fans runs even deeper. Santo Spirits is where those two worlds meet. The iconic rock star, best known for his time as the frontman of Van Halen, made his mark on stage. But it's in the world of consumer packaged goods where he truly built his fortune. Sammy is the mastermind behind Cabo Wabo Tequila, a trailblazer in the celebrity spirit revolution that's now a staple in the beverage alcohol industry. In 2008, drinks conglomerate Campari Group made a historic move, acquiring Cabo Wabo for a groundbreaking $100 million — an unprecedented deal at the time. Nine years later, Sammy made a triumphant return to the spirits world with Santo, a tequila-focused brand he co-founded alongside fellow musician Adam Levine of Maroon 5. Building on the success of Santo, the brand grew even stronger in 2019 when celebrity chef Guy Fieri came on board as a co-founder, bringing his flair and influence to the brand. In this candid conversation, Sammy opens up about his vision for Santo, emphasizing the brand's dedication to purity and excellence. He shares his insights into the challenges of the celebrity tequila market, why, despite his success with Cabo Wabo, he remains cautious about creating a mass-market brand, and the importance of authentic relationships within the spirits industry. Sammy also discusses his approach to building teams and why, for him, hiring the right people is about finding fresh perspectives, not yes-men. Show notes: 0:25: Sammy Hagar, Co-Founder, Santo Spirits – Sammy shares his mixed feelings about living in California and draws comparisons between the challenges of the music industry and the complexities of the beverage alcohol sector. He also reveals the origins of Cabo Wabo Tequila and reflects on the simpler days of brand-building, when creating a lasting brand felt more intuitive. He discusses the explosive rise of celebrity-backed tequila brands and their impact on the market, providing insight into the creation of Santo and the groundbreaking launch of its “mezquila”—a fusion of mezcal and tequila. Sammy opens up about his early collaboration with Adam Levine, shedding light on their shared vision and why Guy Fieri stands out as someone who outworks everyone in the business. He also emphasizes the importance of entrepreneurs who challenge the status quo, offering his thoughts on how younger generations are reshaping their relationship with alcohol. He also shares his long-term vision for Santo, and how he is positioning the brand for enduring success in an ever-evolving industry. Brands in this episode: Santo Spirits, Cabo Wabo Tequila, Casamigos, Ocho Tequila

After getting ghosted, Anheuser-Busch puts together a deal that no one saw coming [well almost no one]. But maybe why this deal news announcement by Anheuser-Busch caught so many off guard was that (even being in market more than two years now) the trailing twelve months of tracked channel retail sales for the 1st Phorm Energy drink would rank them just inside the Top 50 energy drink brands in the U.S. market. But as you'll hear in the content, even if comparative growth rates were sharply increasing (proving that the thoughtful independent DSD network buildout and retail go-to-market plan was working), those retail sales metrics weren't going to be one of the primary reasons behind the new partnership announced a few weeks ago. In the press release, it noted that the new partnership aimed at fueling new innovations within the rapidly growing energy drinks and related functional beverage segments. And the partnership's initial energy product was expected to come to market by this upcoming summer 2025 and to be distributed by the Anheuser-Busch network of wholesaler partners. Moreover, a fun little extra detail was that the partnership would also include sports and entertainment mogul Dana White…who if you didn't realize has had success in the beverage world (selling minority interest of his Howler Head whiskey brand a few years ago to Campari Group). But for my latest first principles thinking content, I'll analyze what this announcement means for all involved stakeholders (including the U.S. energy drinks market implications).

The beverage brand's former CMO, which holds drinks like Aperol, breaks down why events like Coachella, the US Open and Cannes Film Festival are so important to its marketing strategy. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:02] Damian: And welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week, we're delighted to talk with Julka Villa, the former Global CMO of Campari Group. [00:00:11] Damian: Founded in 1860, Campari is a household name in the global spirits industry with a portfolio of over 50 brands across world markets. [00:00:20] We're talking familiar names like Aperol, Sky Vodka, Wild Turkey Bourbon, and Courvoisier. [00:00:27] Ilyse: Julka is a marketing veteran with over 25 years of experience in the alcoholic beverage and beauty industries. A specialist in consumer focused brands. [00:00:37] Damian: Julka is responsible for the marketing vision, strategy, and execution of the Campari Group's brands. [00:00:44] At the same time, she has a bird's eye view of the company's worldwide presence, coordinating teams based in Milan, Paris, and New York. [00:00:52] Ilyse: We started by asking her about how she balances the Campari legacy with keeping its brands relevant for today's [00:01:00] consumers. [00:01:02] Damian: So Campari has a rich heritage. The company is now 164 years old. How do you go about balancing its legacy, the preservation of its legacy while keeping the brand modern and relevant for today's consumers? [00:01:18] Julka: I think that, if we go back to the roots of the Campari brand, about being [00:01:23] bold, about being visionary about investing in arts, think about Europe, Italy in the second half of the 19th century. There were so, few brands really investing Campari was one of the first really interacting with artists [00:01:42] and designers and giving them the freedom to, the brand in the way they saw it. if you look at how we started, you how we moved forward along our, our history. You can see that, the [00:02:00] twenties and thirties of last we start cooperating with cinema, really asking the people, working in the industries and producing the movies, postcards, producing, you know, designs and drawings for us. [00:02:16] You can see that, fast forward, to the eighties. We start cooperating with one of the greatest filmmakers. In the world, Federico Fellini, that was a big fan of the Campari brand. He was drinking Campari and he decided to cooperate with us to produce an advertising for the brand. And Fellini was the first filmmaker we cooperated with. But then, we kept this partnership, for instance, with Paolo Sorrentino 2017. And I was personally You know, working with him, it was a fantastic experience to see an artist really bringing to life, the brand, [00:03:00] respecting the legacy, but at the same time, renovating, since you're asking me how a brand modern still loyal to its root, it was amazing to see how we could kept the daring, attitude of the brand alive. According to his own style.  [00:03:20] Ilyse: Wow,that is super cool. so is pop culture still as important to the brand even today?  [00:03:27] Julka: Absolutely. Absolutely. So, and this is so important for the Campari brand, but for many other brands part of our portfolio, just for you to know, we have more than 50 brands. in our portfolio, and if you'd like we can talk about some of them, but when it, comes to Campari, think about the fact that our partnership with arts, have been, more recently renovated in our, cooperation with the major film festivals, in the world. We, are [00:04:00] partners of the Cannes Film the Locarno, in Berlinale. weclosed the first, year of partnership with the Toronto Film that's definitely a modern way to the brand, extremely aspirational, but still to get in touch with so many consumers and possible advocates of the brand. One of the things we really care about is not just to communicate our brands, but to assure our consumer to consume our brands throughout the signature cocktails in the best way possible and definitely feel festival for us are a huge opportunity to provide liquid tulips, as we say, to our consumers current and future.  [00:04:47] Damian: What's interesting is with these different brands, you're sort of talking about how they're valued differently in different markets. that's very interesting to me. How do you know and prioritize [00:05:00] which brands work best in which countries?  [00:05:04] Julka: We have, well identified, what we call the global brands. The brands that should be built everywhere in the world. Of course step by step and respecting the life stages, the brand is in a specific geography. And definitely the one I mentioned so far, are global brands. And so also global priorities, for the company. And then, depending on the area of the world, the characteristics of the market and the consumers, each individual, operating company, can, compose, portfolio, to have the best performance on the market. But definitely there are priorities everybody to focus  [00:05:51] Damian: if you think about the United States, is there a sort of priority? [00:05:55] Julka: Yeah,  [00:05:56] Damian: Leading brand here. [00:05:58] Julka: definitely, [00:06:00] uh, the priority for the United our giant aperitif brands, such as Campari Aperol, Grand Manier, Wild Turkey, Espolon, and of course, the local team is really excited to rebuild the Courvoisier brand. always acquisition we have just finalized. [00:06:21] Damian: Yeah, each of those brands has its own kind of, whole kind of narrative around them, I imagine. But I wanted to ask you actually a little bit about, The current moment that we're in, which we're seeing a kind of a lot of debate around alcohol versus no alcohol consumption, particularly when it comes to like Gen Z demographics. I mean, how do you think about and navigate these perception shifts?  [00:06:47] Julka: That's a very that's a very interesting question. And of course, as you can imagine, we have been spending a lot of time and resources really to dig deep into these shift and [00:07:00] transformation in a way of our consumer ships. One thing that is not that evident to, to everybody is that differently from the past, there is a sort of coexistence of, people drinking alcoholic products and non alcoholic products, depending on the moment they are in, the people they are with, what they have to do the day after. [00:07:23] And this kind of consciousness and, control on what to choose is even stronger in younger consumers as you were mentioned so they are more conscious they don't they are not you know afraid to make a choice that could be out of  [00:07:43] their are pool of friends. Everybody's drinking something alcoholic There's no problem at all for one of them to say “Look tomorrow I have to wake up very early I have a very important day I prefer to, to opt for a choice, a non alcoholic choice.” So more than a counter position [00:08:00] today, we see the coexistence, of these kind of choices, which is quite interesting, honestly, also because it gives us the opportunity to be more, mindful and, intentional in developing also the part of our portfolio, which is non alcoholic. For instance, we have a product which is an extremely strong product in Italy and definitely in a phase of conquering of continental Europe is, the name of the product is Crodino and is definitely our non alcoholic, kind of spritz. is a product that was invented and launched in the market, in 1965. [00:08:39] So this is a little bit a testament, to the personality of the company, wanting really to push boundaries. And actually we are preparing the launch of these fantastic product also in the U S, that we plan for next year.  [00:08:54] Ilyse: So it sounds like Campari really anticipated this trend of non alcoholic [00:09:00] beverages in a sense.  [00:09:02] Julka: Yeah, that's, that's correct. That's correct.  [00:09:05] Damian: I'm just curious on that point, you know, as a marketer, you must get lots of data back in terms of like, who's drinking what, maybe by generation, maybe by geography even. I'm interested to know, do you kind of look at that in terms of strategizing and find the discrete markets?  [00:09:24] Julka: even if, with the passing of the years, what we, really is of people. So demographics are not, gender or age brackets are not the main elements we look for because what really counts. Today is the mindset and the attitude of people, for instance, if I think about a product like Aperol with these with its signature cocktail, Aperol can see across generations drinking this product and across age brackets is the mindset. [00:09:57] And you would be amazed how people approaching Aperol [00:10:00] Spritz, enjoying Aperol Spritz, they really have in common, the way they appreciate life and what they are looking for in that specific moment. Either they are, 25 or 60. So there are also, a number of cross generational, alcoholic beverage experiences, and so the way we look at data is really about the motivation and the attitude of people when they are about to make a choice.  [00:10:27] Ilyse: Yeah, that kind of, shift towards mindset over demographics probably helps a lot when it comes to just I guess prioritizing channels for the brand and where to reach those audiences because I know in a lot of the times like Millennials and Gen Zers are in like social media and usually that's not an option when it comes to alcohol brands, is, so is the brand finding other channels to be just as effective, in reaching that kind of mindset that it's [00:11:00] after. [00:11:00] Julka: when, I think a strong, distinctive characteristic Of our marketing and activation strategies, really investing very seriously in, in events, because definitely there's a lot of will among consumers of all ages, really to leave, events, in person really experience, on their, skin, much more than in the past. [00:11:24] and then we amplify, if you want, through social media, those events. But, a big part of our investment. is really, put on organizing, these kind of events. When we, when it comes to the U. S., think about Coachella, which is, more than a music festival, is a lifestyle festival, as we all know. [00:11:43] Think about the U. S. Open. uh, but also if we go on the other side of the world, in the APAC region, think about, The Australian Open, which is for us a, opportunity to reach so many consumers. about [00:12:00] hundreds of thousands live offering our best signature cocktail in our, fantastic lounger and then we can definitely amplify this content on a number of social media where. alcoholic beverage can, have a direct relationship, with their consumers. So for us, it's always a mix. we really believe that we have winning products, very straightforward drinking strategy, and that's why we care so these to life in real life for we don't see this business as happening just, just virtually. Definitely.  [00:12:42] How do you kind of maintain and sort of keep tabs, as it were, on people who are loyal to the brands that you market? [00:12:52] definitely over the yearsWe invested and we improved, our, CRM, capacity, so [00:13:00] throughout, social media and massively through events, we gather as much as possible information about our consumers so that, we can definitely keep them, up to date. On our, yearly, program, but also we can establish a more direct dialogue. [00:13:18] Sometimes we consult them, a part of them for new projects. we listen to them, ask them questions about, trends, want to know more and I think that, especially when it comes to a lab important. [00:13:39] Feel part of a feel, really listen to is something as important as enjoying your favorite, brand and your [00:13:50] Damian: And what's interesting to me is I was thinking about this because about, maybe 12 years ago, I have a friend from Venice who lives in New York and we went to a [00:14:00] restaurant and she ordered an Aperol and at that, point it wasn't very, nobody really knew much about it here. [00:14:06] And since then, of course, it's huge. It's like a probably one of the most popular, cocktails around. I was just at the U. S. Open in the summer and I could see, your your [00:14:16] plaza there with Aperol everywhere. I guess it was, there's a sponsor, a partnership  [00:14:20] Julka: Mm hmm.  [00:14:21] Damian: But my question is, how did you could you walk us through how you, built that awareness from, that moment, however many years ago when it wasn't such a big, obviously big in Venice, she said it was the Venetian drink. [00:14:34] So I was like, Oh, that's interesting. [00:14:39] Julka: yes, I am. 10, 12 years ago, not only in the U. S., but in many other places outside Europe, definitely it was not established. you know, staple it is to die. and at the very beginning, we really faced, some very basic, difficulties. I have to say, it was not easy, to start [00:15:00] talking about, a signature cocktail that, needed, a bottle of Prosecco to be open, to be prepared because. [00:15:07] You know, if you are familiar with sparkly wines, the problem with it is that if you open it and you use just a little part and then you keep the bottle for a couple of days, the carbonation will just, yes, go away. So it was really. a very precise, consistent, and stubborn work of education. [00:15:28] There's just one certainty about education, which is that, you know, when you started that you will never know when you will finish. And actually it's a never ending story in a way. So we, in the past we put, and we keep putting a lot of, effort and an investment in educating the trade the bartenders bar owners But also the final consumers because at the end if the final consumer knows [00:15:52] the best way to prepare an upper spritz They will be your advocate and it happened to me so many times in the past [00:16:00] when I was receiving at the table in upper spritz that was not preparing the way It should have been, I was going back to the bar and I was saying there's something wrong with my cocktail. [00:16:13] it's a double, a double direction  [00:16:16] Julka: Yeah,  [00:16:18] efforts. And, Also, a very important part is, what we call, the oil spill approach. What does it mean? We start with the city, a major city, we start with the specific neighbors. and key on trade outlets in this neighbor. [00:16:39] We build a relationship of partnership. We invest on these venues and we create the phenomenon of the cocktail and then we expand. So distribution and presence comes just [00:16:52] after having started trend with a very high level, of the serve in a smaller [00:17:00] number of venues. [00:17:01] This, has been the approach in the U. S. and in every other part of the world. You mentioned Venice, which is the place where the brand really, started being known and appreciated and, recognized as, the champion of aperitif. But the phenomenon of Aperol Spritz started in Venice, expanded to the Veneto region, which is the region of Venice, and then expanded Milan and from Milan to the rest of Italy. [00:17:28] So the oil spill approach, as we call it, has always been, front and center of the strategy, of, And it's building.  [00:17:38] Ilyse: So interesting. when you think of Campari brands, it also sorts of implies Like a level of sophistication. in a sense, are marketing just drinks or is it something more, I don't know, like lifestyle?  [00:17:53] Julka: definitely. I think that,our brands are starting from, The most important ones really [00:18:00] stand for a certain lifestyle. you think about campari, it really represents the Milan. And, the lifestyle of the city. If you, think about aperol, you're talking about a more democratic sort of brand, really more casual. welcome. and, So they, [00:18:21] reflect a way of living and today even more important. If you think about the trend of escapism, traveling without traveling. I need a break. I need a moment for myself of real enjoyment with my friends. [00:18:36] brands like this, and they are signature cocktail, let's say Aperol Spritz for Aperol, Negroni, for instance, for Campari makes you really full for half hour, one hour you're spending with your friends in another place. So they really stand for a way of living for a place and for a moment in life where you really, recharge your batteries and, [00:19:00] you dedicate really a true moment to yourself.  [00:19:03] Julka: And that's it for this edition of The Current Podcast. [00:19:05] Damian: We'll be back next week, so stay tuned. [00:19:08] Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Kat Vesce and Sydney Cairns. [00:19:15] Damian: Cairns. And remember,  [00:19:16] Julka: we really believe that we have winning products, and that's why we care so these to life we don't see this business as happening just virtually.  [00:19:29] Damian: I'm Damian. [00:19:30] Ilyse: I'm Ilyse. [00:19:30] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.

Have you ever sat down with a glass and nosed and tasted it, and found a ton of notes you didn't know you could get in whiskey. Rye whiskey has done that for me, the spice and sweet, the tart and the fruit. Lets take a trip on the rye side. But first our sponsors are having some great holiday deals go check them out. Badmotivatorbarrels.com/shop/?aff=3 Hinterhausdiatilling.com https://www.instagram.com/zsmithwhiskeyandmixology?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Patreon.com/the_whiskeyshaman Rye whiskey is a type of American whiskey made with at least 51% rye grain:  Ingredients: Rye whiskey is made from a mash bill that includes rye, corn, malted barley, and other grains. The mash bill can range from 51–100% rye.  Taste: Rye whiskey has a spicier, drier taste than bourbon because rye is spicier than corn. It often has a black pepper or clove-like taste.  Distillation: Rye whiskey is distilled to no more than 160 U.S. proof (80% abv).  Aging: Rye whiskey is aged in charred, new oak barrels.  Rye whiskey can refer to two different, but related, types of whiskey: American rye whiskey, which is similar to bourbon whiskey, but must be distilled from at least 51 percent rye grain Canadian whisky, which is often referred to as (and often labelled as) rye whisky for historical reasons, although it may or may not actually include any rye grain in its production process. American rye whiskey Rye grain must make up at least 51% of the mash bill of a rye whiskey in the United States. In the United States, rye whiskey is, by law, made from a mash of at least 51 percent rye. (The other ingredients in the mash are usually corn and malted barley.)[citation needed] It is distilled to no more than 160 U.S. proof (80% abv) and aged in charred, new oak barrels. The whiskey must be put in the barrels at no more than 125 proof (62.5% abv). Rye whiskey that has been aged for at least two years and has not been blended with other spirits may be further designated as straight, as in "straight rye whiskey".[1] Rye whiskey was historically the prevalent whiskey in the northeastern states, especially Pennsylvania, New York and Maryland. Pittsburgh was the center of rye whiskey production in the late 1700s and early 1800s.[2] By 1808, Allegheny County, Pennsylvania farmers were selling half a barrel for each man, woman and child in the country.[3] By the 1880s, Joseph F. Sinnott's distillery, Moore and Sinnott, located in Monongahela, Pennsylvania, was the largest producer of rye whiskey, with a capacity of 30,000 barrels a year.[4][5] In 1886, rye whiskey was produced in 17 states.[6] Rye whiskey largely disappeared after Prohibition. A few brands, such as Old Overholt, survived, although by the late 1960s former Pennsylvania brands like Old Overholt were being distilled mostly in Kentucky.[7] In the early 21st century, an expanding number of rye whiskey brands are produced by Campari Group (Wild Turkey Rye), Diageo (George Dickel Rye and Bulleit Rye), Heaven Hill (Pikesville Rye and Rittenhouse Rye), Suntory Global Spirits (Old Overholt and Jim Beam Rye), The Sazerac Company (Col. E. H. Taylor, Sazerac Rye, and Thomas H. Handy), and various smaller companies. A particularly large producer is MGP of Indiana (formerly known as Lawrenceburg Distillers Indiana), which is a distiller for many brands that are marketed by others (including some of the large companies previously listed).[8][9]

Listen Like a LeaderJulka Villa, Campari Group's Global CMO

In this episode I'm here in Barcelona, Spain talking to Lotus Smits, Founder of The INK DEI Agency focused on promoting Diversity, Equity and Inclusion within organizations.Lotus has given a TED talk on Inclusive Leadership and has previously worked with the likes of Booking.com, Globo and Campari Group. She is also Co-Founder of Egala an organization that connects migrants to skills and jobs via mentoring, workshops and placement programs.So she is clearly someone with a strong social conscience, determined to be a force for good in the world of business.This podcast is mostly dedicated to sustainability and wellbeing, People and Planet, so I want to give space to the concept of Social Equity as it's becoming an increasingly prominent part of how modern businesses do good. https://www.theink-dei.com/ https://www.linkedin.com/in/lotussmits/ https://www.greenhealthyplaces.com/

MILANO (ITALPRESS) - "Il digitale è una grandissima opportunità per ogni organizzazione attiva e presente su scala globale perchè dà la possibilità di raggiungere tantissime persone e permette di costruire la propria reputazione in maniera molto più ramificata e puntuale. Servono anche attenzioni, perchè essere così esposti significa anche avere maggiori possibilità di incappare in momenti di difficoltà. Da qui la fondamentale importanza di un attento monitoraggio nella costruzione positiva della propria reputazione". Lo ha detto Enrico Bocedi, Global Public Affairs, Communications & Sustainability Senior Director di Campari Group in occasione della presentazione a Milano della nuova Ricerca dal titolo "Corporate Reputation: tendenze emergenti e implicazioni strategiche", realizzata da ICCH e Università IULM. xm4/fsc/gtr

Campari Group ha conseguito una solida performance nei primi sei mesi del 2024 con una crescita organica del +3,8% delle vendite nette, in accelerazione nel secondo trimestre (+6,9%). La crescita è stata trainata dalla continua forza degli aperitivi guidati da Campari e Aperol, soprattutto nelle Americhe e in Germania, mentre il resto dell'EMEA è stato influenzato da condizioni meteorologiche molto sfavorevoli, nonché dalla crescita a doppia cifra di Espolòn e Grand Marnier negli Stati Uniti. L'EBIT rettificato è cresciuto del +2,1% a livello organico, con un impatto sul margine di -40 punti base rispetto al primo semestre 2023, principalmente a causa dell'effetto mix negativo sul margine lordo della rapida crescita a Espolòn e dell'impatto del tempo molto sfavorevole in EMEA sugli aperitivi ad alto margine.

Episode Description: In this anniversary edition of Cocktails with Friends, host Bob Culler reflects on the first season's journey, highlighting memorable moments, favorite conversations, and the growth of the podcast. Join us as we look back at the past year, featuring insights from past episodes, notable guests, and exciting announcements for the future. Main Topics Covered: Reflections on the first year of Cocktails with Friends Highlights from notable guests and popular episodes Detailed discussion on Negroni Week with Anne Louise Marquis Personal anecdotes on sports and family life with Kenny Reed Cocktail experiments and the history of the Old Fashioned Interview with Jackie Summers on his hibiscus liqueur journey Women in leadership with Senator Susan Collins Musical insights from Grammy Award winner Lucas Richman Shakespeare's modern relevance with Caroline Bicks Preview and announcements for Season 2 Key Insights or Takeaways: Negroni History and Variations: Learn about the origins and evolution of the Negroni cocktail, including tips on how to batch and serve vermouth for both home and professional bartenders. Balancing Family and Passion: Hear personal stories from Kenny Reed about balancing a demanding sports career with family life, and the importance of supporting each other through successes and setbacks. Women in Leadership: Gain inspiration from Senator Susan Collins as she reflects on her career journey, the impact of role models like Margaret Chase Smith, and the importance of bipartisan collaboration. About The Guest: This episode features multiple guests from previous episodes, including: Anne Louise Marquis from Campari Group discussing Negroni Week. Kenny Reed, sports anchor and author, sharing personal stories about sports and family. Jackie Summers, the first African American to hold a distiller's license post-prohibition, discussing his hibiscus liqueur. Senator Susan Collins reflecting on her career and leadership. Lucas Richman, Grammy Award-winning conductor, sharing his musical journey. Caroline Bicks, Shakespeare scholar, discussing the modern relevance of Shakespeare. Join us as we celebrate a fantastic year of conversations and look forward to what's coming in Season 2! Summary Index: 1. Introduction and Reflections [00:00:00] Host Bob Culler reflects on the podcast's first year, initial challenges, and growth. Mentions early supporters and thanks the community for their support. 2. Notable Guests and Episodes [00:00:50] Highlights of notable guests such as Coach Steve Trimper, head bartender Courtney Meherk, and brand ambassadors. Discussion on memorable episodes and favorite conversations from season one. 3. Negroni Week with Anne Louise Marquis [00:01:20] Anne Louise Marquis from Campari Group talks about Negroni Week. Detailed history of the Negroni cocktail and its variations like Americano and Boulevardier. Organic tips on batching and serving vermouth. 4. Sports and Family with Kenny Reed [00:12:30] Conversation with sports anchor Kenny Reed on balancing sports, family, and life. Personal anecdotes about his children's athletic journeys and handling rejection. 5. Cocktail Experiments with Jake and Scott [00:19:40] Discussion on Old Fashioned Week with Lynn House, Jake, and Scott. History and variations of the Old Fashioned cocktail. Jake's humorous recount of his cocktail-making attempts. 6. A Chat with Jackie Summers [00:23:50] Jackie Summers shares the story behind his hibiscus liqueur and its cultural significance. Discussion on his journey as the first African American to hold a distiller's license post-prohibition. 7. Women in Leadership with Senator Susan Collins [00:32:50] Interview with Senator Susan Collins during Women's History Month. Reflections on her career, inspirations from Margaret Chase Smith, and bipartisan collaborations. 8. Musical Journey with Lucas Richman [00:41:50] Grammy Award winner Lucas Richman talks about his musical career and the influence of his theatrical family. Anecdotes about his custom-tailored tuxedos and his ongoing projects. 9. Shakespeare and Modern Relevance with Caroline Bicks [00:49:30] Caroline Bicks discusses her podcast on Shakespeare, drawing parallels between historical and modern issues. Insights into teaching Shakespeare in contemporary settings. 10. Season 2 Preview and Announcements [00:55:10] Exciting changes for season two, including weekly episodes and an open cocktail hotline. Introduction of a new Facebook page for better listener engagement. Closing Remarks [00:56:10] Final thanks to listeners, support from the Bourbon Lens Podcast, and encouragement to share and review the podcast.  

How can training to be a professional opera singer translate into the legal operations profession? How do you build a career in legal ops without any formal training? And what role should technology play–if any–in a strong legal ops program?Cory Clines, Legal Operations Manager at Campari Group, was able to transfer valuable lessons from his life as a conservatory-trained opera singer into his fifteen-year-long career in legal ops, like the importance of collaboration and the need for a shared vision among teams. In his current role and at former companies like Advance Publications and Lloyd's, Cory was able to leverage his love of technology into managerial roles that revolutionized legal processes with efficiency-maximizing software.Listen as Cory discusses how to develop strong relationships with tech vendors, building legal ops teams from scratch, earning the trust of your GC, the best ways to run an RFP, and more.Read detailed summary: https://www.spotdraft.com/podcast/episode-45Topics:Introduction: 0:00Training as an opera singer: 4:01Considering skill transfer from opera to legal operations: 12:12Moving forward by earning the trust of your GC: 14:46Deciding to leverage technology in legal ops: 16:34Running RFPs from an in-house perspective: 18:59Identifying new opportunities to advance your legal ops career: 22:05Advice to legal ops professionals who feel pigeonholed in one aspect of the role: 24:27Considering how curiosity affects your work: 27:23Questioning the need for tech expertise as a legal operations manager: 28:47Looking back at tech implementations that went wrong: 31:20Building a legal ops team from scratch at Campari: 38:14Using tech to drive legal ops process: 41:15Book recommendations: 46:01What you wish you had known when you started in legal ops: 47:58Connect with us:Cory Clines - https://www.linkedin.com/in/corywilliamclines/Tyler Finn - https://www.linkedin.com/in/tylerhfinnSpotDraft - https://www.linkedin.com/company/spotdraftSpotDraft is a leading CLM platform that solves your end-to-end contract management issues. Visit https://www.spotdraft.com to learn more.

In this episode of ITXM Monthly, the Sakari, Sami, and Pasi discuss the watermelon effect and how to address it. They share their experiences from the SITS Expo in London and highlight the increasing interest in experience management. They also discuss the importance of focusing on the end-user experience and productivity, rather than just traditional SLA metrics. They provide practical examples of how to use experience data to identify and address watermelons in IT services. They also share customer case studies from Alhstrom, Campari Group, and Cargotec, who have successfully tackled the watermelon effect. The episode concludes with a reminder to measure the human-centric side of IT and to watch the Human-Centric IT webinar for more insights. Takeaways The watermelon effect refers to the discrepancy between the outward appearance of IT services (green on the surface) and the actual user experience (red on the inside). Traditional SLA metrics may not capture the true user satisfaction and productivity. To address the watermelon effect, it is important to focus on the end user experience and productivity. This can be achieved by measuring and analyzing experience data, identifying areas of lost time and frustration, and taking proactive steps to improve those areas. Customer case studies from Ahlstrom, Campari Group, and Cargotec demonstrate the successful implementation of human-centric IT practices to tackle the watermelon effect. These companies have incorporated experience level targets, regular data analysis, and continuous improvement processes. Measuring and addressing the watermelon effect requires a step-by-step approach, starting with measuring the human-centric side of IT and gradually cracking the watermelon piece by piece. The Human-Centric IT webinar provides further insights and practical tips for addressing the watermelon effect and improving the end user experience in IT services. Links https://www.happysignals.com/blog/death-by-watermelon-how-will-your-it-organization-avoid-it https://www.happysignals.com/blog/lessons-from-old-school-metrics-the-limits-of-utilization https://www.happysignals.com/blog/practical-tips-for-addressing-the-watermelon-effect https://www.happysignals.com/blog/watermelon-effect https://www.happysignals.com/what-is-human-centric-it Chapters 00:00 Introduction and Recap of April Events 04:34 Introducing the Watermelon Effect 11:07 Using Experience Data to Expose Watermelons 19:41 Taking a Step-by-Step Approach to Addressing the Watermelon Effect 20:45 Conclusion and Reminder to Watch the Human-Centric IT Webinar

"Abbiamo iniziato l'anno ancora una volta con slancio e performance resiliente in un trimestre a bassa stagionalità e nonostante la prevista base di confronto sfavorevole. Il nostro outlook resta invariato. Con la normalizzazione dei consumi nel settore e un contesto macroeconomico volatile, ci aspettiamo una continua sovra-performance rispetto al settore grazie alla forza dei nostri marchi che competono in categorie in crescita, particolarmente negli aperitivi e nella tequila. Riguardo al medio periodo, rimaniamo fiduciosi nel continuo slancio della crescita per conseguire una performance profittevole. Con il recente perfezionamento dell'acquisizione di Courvoisier, siamo anche orgogliosi di dare il benvenuto a questa maison iconica di cognac nel nostro portafoglio di marchi premium e a priorità globale, e ci adopereremo per sfruttarne appieno il potenziale", così ha commentato Matteo Fantacchiotti, Chief Executive Officer, i risultati del primo trimestre di Campari Group.

Un altro anno di crescita profittevole e best in class, in linea con la strategia aziendale. Forte slancio delle vendite nel 2023, guidato da aperitivi, la tequila e il bourbon, proseguito nell'ultimo trimestre dell'anno.

The Monthly ITXM Insights February 2024 Subscribe to our newsletter to keep up to date on the latest news around IT Experience Management, XLAs and Human-Centric IT at happysignals.com/itxm-insights In this episode, Sami, Sakari and Pasi introduce a new monthly format for the podcast where they discuss current issues in IT experience management. They recap the ITXM Summit event and highlight the success of the event. They then dive into various articles, including 'Trends Driving IT Experience Management,' 'The Future of IT Experience Monitoring is Human-Centric,' and 'ITSM Advice for 2024.' The hosts discuss the importance of human-centric IT and the role of AI in IT experience management. They also share a use case where experience data helped make informed investment decisions. The episode concludes with closing remarks. Takeaways - The ITXM Summit event was a success, with many participants and informative sessions. - AI is a key trend in IT experience management, with a focus on efficiency and value. - Human-centric IT is crucial for understanding and improving the user experience based on Forrester's latest articles - Experience data can help make informed investment decisions and optimize resources. Links we shared ITXM Summit 2024 Session, Including Nestlé and Campari Group: https://www.happysignals.com/itxm-summit-2024-replays Trends Driving ITXM 2024: https://www.happysignals.com/trends-driving-it-experience-management Forrester: Human Centricity: The Future Of IT Experience Monitoring: https://www.forrester.com/blogs/human-centricity-the-future-of-it-experience-monitoring/ ITSM Advice for 2024: https://itsm.tools/itsm-advice-for-2024/

Sono aperte le iscrizioni alla Campari Bartender Competition, l'esclusiva competizione organizzata da Campari Academy – centro di formazione e sperimentazione di Campari Group rivolto all'universo della mixology.

Jake travels to Lawrenceburg to sit down with Bruce Russell, the newly appointed Associate Blender for Wild Turkey and part of the famed Russell Family. During their conversation, Bruce discusses the legacy of the Russell Family, creating Generations with Jimmy and Eddie, and what's on the horizon for Wild Turkey Distillery. Stream this episode on your favorite podcast app and be sure to drop us a review while you're there.  We are thankful for everyone who has supported us over the last 5 years. The biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show. Follow us @BourbonLens on Instagram, Facebook, & Twitter.  And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of Bourbon Lens Tasting Club, and more. If you have any comments, questions, or suggestions, please email us at Info@BourbonLens.com. Check out our BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews. Cheers,Scott and JakeBourbon Lens   About Wild Turkey: The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery. The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that Wild Turkey whiskey" and the brand was born. Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. For more details on Wild Turkey, visit WildTurkey.com.

Meet Haydn, a highly experienced Social and Digital Marketing Consultant focusing on Arts and Non-Profit Organisations. With over 15 years of experience in social media and digital marketing, Haydn has worked with a range of brands, including Coca-Cola, Unilever, Campari Group, Kickers, and more. His work on award-winning experiential, social, and digital marketing campaigns is highly regarded. Haydn has worked in the Arts and Culture sector for the last seven years. He was a part of the team that established the Digital Culture Network as a Tech Champion for the Arts Council England. His work with Bloomberg Philanthropies as a tech fellow for the UK arts and culture organisation The Yard helped them implement new digital platforms and tools. Haydn has collaborated with over 300+ organisations from England and internationally. Some of these include The ICA, Horniman Museum and Gardens, The Southbank Centre, The Brooklyn Museum, and more. Thanks to his Digital Marketing and Social Media expertise, Haydn has been invited to speak and create workshops for The Roundhouse, The Dots, The Barbican, Today at Apple, and Trinity Laban. He has also been a guest lecturer for the Executive Master's programme at the Royal Academy of Arts. In addition to his work within the arts, Haydn is also a founding partner of We Are Stripes. The organisation works to increase opportunities for people from diverse ethnic backgrounds in the creative industries. Working with Disney, Microsoft, The National Gallery, The London Stock Exchange, and more, providing opportunities for diverse work and voices.    In this episode Alicia and Haydn discuss:  - Haydn on Tour - creating and playing in a successful band - Starting a career in advertising late  - The power of a mentor and Sponsor - Marketing Consulting & Different approaches to effective digital marketing - Is the advertising industry for black people? - Being apart of wearestripes and the impact they've had - Next step in the USA 2024    Connect with Haydn here - https://www.haydncorrodus.com/

Chad Niemuth is the Global Vice President of Marketing and Sales Technology within the IT organization at the Campari Group. For the past 24 years of his career he has led single and multi-brand organizations in developing technology solutions and platforms, grounded in process, data, integration, and tangible KPIs and reporting. This stems from an unrelenting passion for technology, but grounded in the impact it has in connecting people. Building upon a foundation developed in university through a degree in Advertising and Sociology, He continues to search for the perfect execution, which drives the most organization value internally and externally impacting employees, customers, and consumers – people and groups. In his most recent 11 years he has spent leading the sixth largest CPG and the sixth largest spirits companies globally in developing platforms of capability for over 80 household name brands. Touted as the PnL equalizer across the brands he serves – whereby leveraging large investments to create innovation and experience for consumers and then re-engineering the same capability across a portfolio of brands, his solutions have contributed to driving a double value share growth for the Manpower Group and the Campari Group.

On this episode of BRAVE COMMERCE, Andrea Sengara, Head of Marketing at Campari Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the cultural phenomenon surrounding the Aperol Spritz and what that story can teach us about the current state of alcohol branding.With over two decades of experience in the spirits industry, Andrea emphasizes that celebratory occasions remain at the heart of the spirits industry, providing a constant source of joy and reward. She sheds light on the authentic roots of the Aperol Spritz in Italy and the strategic efforts to integrate it into various cultural moments globally. She also highlights that the Aperol Spritz, with its lower alcohol content and vibrant orange color, has transcended seasonal boundaries, becoming a popular choice even beyond the summer months.The conversation continues to touch on the role of technology and the dynamic ways in which the industry connects with consumers. Andrea acknowledges significant changes in consumer perceptions of spirits, noting the increasing comfort with experimentation and the rise of spirits over beer in the US.Talking about the competitive landscape of the spirits industry, Andrea highlights the heavy fixed costs associated with entering the industry but points out that entrepreneurs have found innovative ways to navigate these challenges. She shares that the celebrity model and the potential for influencers to drive demand quickly have also contributed to the influx of new players.Beyond Aperol, Andrea provides insights into Campari Group's diverse portfolio, featuring rum, tequila, vodka, and more. She emphasizes the importance of tailoring marketing strategies to highlight each product's unique attributes and create memorable experiences for consumers. By aligning products with specific occasions and leveraging different parts of the portfolio, the company maximizes its impact throughout the year. With the emergence of Gen Z as a significant demographic, Andrea emphasizes the importance of providing high-quality, experiential moments tailored to evolving consumer tastes.Key Takeaways:Adapt to evolving cultural and taste trends for brand relevanceUtilize technology for dynamic consumer engagementMaintain the authenticity of your brand by staying true to its roots and heritage Hosted on Acast. See acast.com/privacy for more information.

En el episodio 320, conversamos con Patricia Pinies, Sr. Rewards Director para LATAM en Campari Group sobre:+ Abrirse camino en Venezuela, dos recuerdos de infancia que le suben la energía+ El trabajo duro desde casa, trabajar a las 17 años y una práctica que lo cambia todo+ Aprender a ser jefe, desde el ejemplo recibido+ La capacidad de ahorro, vivir en EEUU y tener que regresar a Venezuela+ El mundo de los beneficios fuera de serie+ Liderar un equipo global, trabajar en Singapur y regresar+ Entender que la estrategia de compensación y beneficios no es simplemente un componente administrativo del negocio+ Aprender a hacer inmersiones culturalesAbiertas las aplicaciones a la Academia Hackers del Talento LATAM, el programa de formación online en vivo para los futuros líderes de Talento Humano en la región. Conoce más acáAcá puedes conocer más sobre Hackers del Talento y Ricardo PinedaSuscríbete a nuestro newsletter Cartas al Talento donde reflexionamos sobre Talento Humano, el futuro del trabajo y la humanización

In this episdoe of Cocktials with Friends, or host, Bob Cutler sits down with Ann Louise Marquis with the Campari Group to talk about one of Bob's favorite weeks of the year, Negroni Week. Not only do this talk about the hugly successutul charitable component of the week but Anne Louise takes us on the history of the Negroni, some varriations of the cocktial and what the Negroni has inspired. Of course Bob finds a way to bring up the Yankees & his love of the Boulivarde. We hope you enjoy the cocktail and find a Cocktail Bar to enjoy a Negroni this coming week. Featured Cocktail: Spiced Apple Boulevardier 1.5 ounce Wild Turkey .75 ounce Campari .5 ounce sweet vermouth .25 ounce spiced apple syrup Spiced Apple Syrup Equal Parts Apple Cider and Brown Sugar add cinnamon Stick, cloves and nutmeg to Cider & Sugar mixture bring to boil till disolved then simmer for 5 minutes strain syrup to remove spices cool syrup and store in refrigerator Links of Interest https://www.negroniweek.com/

Dopo 18 anni in azienda, Bob Kunze-Concewitz, CEO di Campari Group, ha informato il Consiglio di Amministrazione della propria decisione di ritirarsi, per coltivare le sue passioni, a partire dall'Assemblea degli Azionisti del 11 aprile 2024. Bob è stato CEO negli ultimi 16 anni. In questo periodo, il contributo di Bob a Campari è stato senza pari, avendo fatto crescere l'azienda circa 3 volte in termini di vendite nette e redditività, grazie a una combinazione di crescita organica ed esterna, con 27 acquisizioni dal 2007, per un investimento complessivo di 3 miliardi di euro.

Welcome to Episode 1507, The African wine market - Why, Where, How and Whom should I be partnering with! - Deslandes Monteiro, Nicolaas Wilem Smit, Soraiya Ladak, Vannessa Koko Djaba, Victor Ikem, moderated by Temitope Akintola This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today' session: According to the United Nations, by 2050, 25% of the World Population will be Africans. 2050 is in 28 years and most of us and the wineries we represent will still be alive. What's our plan to develop a relationship with this market? The African wine market session will serve as an eye opener to quite an obscure market with the intention of giving the participants the right tools to enter or develop an existing presence on this very important market for the present and the future. For the present, Africa's wine market represents one of the fastest growing geographies. A major contributor to this growth is the rapid rise of the middle class in major markets like South Africa, Nigeria, Ghana and Kenya. More about today's speakers Monteiro Deslandes graduated in Business Consulting and Business Law from the Faculty of Law of the University of Brescia, with specializations in Marketing and International Trade and Financial Markets, areas in which he has always been particularly interested. Nicolaas Wilem Smit was born and bred in Paarl, the heart of the Cape Winelands. He joined the wine industry at the age of 19. While working full time in the Industry, Nico dedicated himself to expanding his knowledge both in Marketing and Sales, by obtaining a National Diploma in Marketing and Sales at Boland College and BComm Degree in Business Marketing at the University of South Africa. He recently obtained a Diploma in Wine through Cape Wine Academy, ensuring he stays efficacious. Soraiya Ladak is a WSET Level 3 certified Sommelier, and Managing & Sales Director at The Wine Shop Kenya. The Wine Shop is a family run business that has been in both the Kenyan and Uganda markets in East Africa, dealing in the fields of Wine importation, distribution, and travel retail for over 20 years in both Kenya and Uganda. The Wine Shop is also a premium wine retailer, and an exclusive Wine Bar and Restaurant with an active e- commerce platform. Vannessa Koko Djaba is the CEO and owner of VDB Consultancy and Trade Ghana Limited with interests and investments in Fashion and Clothing, Real Estate, and the Food & Beverage Industries. Victor Ikem is the founder and director of Drinks Revolution Limited. He was formerly the National Brand Manager in charge of Campari Group business in Nigeria and the General Manager at Wine & Things Limited, Nigeria. More about today's moderator Akintola Temitope (Temi) started his first business in Nigeria at the age of 17, grew it until when he ran into troubles with the regulatory bodies in the country abandoned it at the age of 26 to follow a career as an Engineer in the Oil and Gas Industry. Currently Temi is the Area Manager for Mediterranean Europe and Africa at ZONIN1821 where he and the team are responsible for the growth of the business on the continent. Temi is also responsible for ZONIN1821's e-commerce business worldwide. _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/

This episode features an interview with Matteo Pomoni, Global Head of Retail Daily Banking and Funds Entrusted at ING. Matteo joined ING in 2004 occupying various positions within the local Italian retail organization. Previously, he served global companies such as Campari Group and L'Oréal. In Matteo's current role, he manages key retail business lines across 10 countries and leads global centers of expertise for sustainability and customer experience.In this episode, Kailey and Matteo discuss do's and don'ts of customer obsession, coping with channel competition, and key moments of truth in data.-------------------Key Takeaways:Sometimes, organizations think they know what's important to customers, however data may be telling you a different story. If you identify key moments of truth when handling onboarding or customer complaints, you can create a seamless and consistent customer experience.Customer expectations are changing rapidly. To keep up with the customer's change of pace, you need to offer them personalized and instant solutions. You have to show up for them when it matters most and meet them where they are.Customer complaints should not be limited to the front end office. Everyone in the organization should know and feel the pain points of customers. That way, everyone shares the same goal of providing a superior customer experience.-------------------“We ask the clients, ‘What really makes a difference?' What are the moments of truth that make a client become an advocate of your organization or a detractor of your organization? We like to think that what we believe is important, is important for our client, but sometimes things are different. I would like to think that my onboarding process is a key moment of truth. But, sometimes you discover that when they file a complaint, that is much more a key moment of truth than when they onboard on your bank.” – Matteo Pomoni-------------------Episode Timestamps:‍*(02:34) - Matteo's career journey*(06:28) - Challenges in the omnichannel customer experience at ING*(16:47) - How Matteo identifies key moments of truth in customer data*(21:54) - Do's and don'ts of customer obsession*(27:53) - An example of another company doing it right with customer engagement (hint: it's Apple and Disney)*(30:44) - Changes in the next 6-12 months in customer engagement*(31:38) - Matteo's recommendations for upleveling customer experience strategies-------------------Links:Connect with Matteo on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

Ransomware attacks targeting the food industry have become increasingly prevalent and damaging over the past few years. Between 2018 and May 2023, there have been 157 confirmed ransomware attacks on the food, beverage and agriculture industries. In this episode of the Xtalks Food Podcast, Sydney talks about the top five most significant ransomware attacks on the food industry that caused severe disruptions and significant financial losses. The list includes the Campari Group ($15 million ransom demanded), JBS Foods ($11 million ransom paid), Harvest Food Distributors and Sherwood Food Distributors ($7.5 million ransom demanded), NEW Cooperative, Inc. ($5.9 million ransom demanded) and Schreiber Foods ($2.5 million ransom demanded). There are many other instances of ransomware attacks on the food industry that have caused significant damages, including the attack on Dole PLC in February 2023. The team talks about the broader consequences of ransomware attacks, the hackers behind them and how cybersecurity laws are falling short.Also in this episode, Sydney talks about food fraud, which refers to deliberate actions taken to deceive consumers for financial gain by misrepresenting the quality and composition of food products. The illicit practice of selling counterfeit food has become an extremely profitable illegal industry worldwide, generating around $40 billion annually. Sydney explains the seven types of food fraud, including dilution, mislabeling, unapproved enhancement, substitution, concealment, counterfeiting and gray market production/theft/diversion. Food fraud can not only have detrimental effects on consumers' health but can also cause economic harm to companies and consumers. Addressing these harms requires collective efforts from regulatory authorities, industry stakeholders and consumers. The team members each give examples of cases of food fraud and discuss whether most cases of the illicit practice are voluntary, as well as who is to blame.Read the full article here:Top 5 Ransomware Attacks that Shook the Food IndustryFood Fraud: Urgent Measures Needed to Safeguard Global Food SupplyFor more food and beverage industry content, visit the Xtalks Vitals homepage.Follow Us on Social Media Twitter: @XtalksFood Instagram: @Xtalks Facebook: https://www.facebook.com/Xtalks.Webinars/ LinkedIn: https://www.linkedin.com/company/xtalks-webconferences YouTube: https://www.youtube.com/c/XtalksWebinars/featured

3 Academy d'eccellenza, 70 persone under 30 formate per il settore Beverage, 75% dei partecipanti assunto dopo un tirocinio retribuito di 4 mesi, oltre 50 esercizi commerciali coinvolti nell'area milanese. Sono solo alcuni dati relativi a AdAstra Project, il programma di formazione-lavoro per giovani cosiddetti NEET ("Not in Education, Employment, or Training") ideato e sostenuto da Fondazione di Comunità Milano in collaborazione con Campari Group, HEINEKEN Italia, Lavazza Group e A&I Società Cooperativa Sociale Onlus. AdAstra Project si avvale del Patrocinio di Comune di Milano e di Regione Lombardia e del supporto dello Studio Legale Biscozzi Nobili Piazza.

Campari Group ha registrato un inizio d'anno molto sostenuto, in un trimestre a bassa stagionalità, grazie a una performance molto sostenuta delle vendite e allo slancio positivo dei brand, specialmente negli aperitivi, tequila e bourbon, in un contesto di consumo resiliente, specialmente nel canale on-premise. In termini organici, il risultato positivo delle vendite ha beneficiato della tempistica dei molteplici cicli di aumenti prezzo effettuati nell'anno precedente nonché da effetti temporanei che includono diverse tempistiche degli ordini di vendita e la Pasqua anticipata., mentre il trend dei risultati operativi ha riflesso il mix positivo delle vendite e la leva operativa favorevole.Il margine lordo è stato pari a €389,7 milioni (equivalente al 58,4% delle vendite), in aumento del +25,1% a valore. La marginalità lorda è risultata in crescita a livello organico del +20,5%, con un aumento della marginalità di +40 punti base, grazie all'effetto prezzo molto positivo che beneficia principalmente della tempistica degli aumenti prezzo dell'anno precedente (a più riprese), al mix di vendite favorevole (sovra performance del portafoglio ad alta marginalità degli aperitivi), nonché alla leva operativa sui costi fissi, che più che compensano l'inflazione sui costi di produzione che rimane elevata, particolarmente nel vetro.

Robin Coupar, a native of Edinburgh, Scotland, is a leading whisky expert who has dedicated more than 26 years to the industry. Robin is the Global Whisky Advocate for the Campari Group's whisky portfolio which includes Glen Grant single malt Scotch whisky, Wild Turkey Kentucky Straight Bourbon and Rye Whiskey, Russell's Reserve Bourbon and the brand's rye whiskey expression, and Forty Creek Canadian Whisky.In 2016 he was inducted into the Keepers of the Quaich. Robin's passion and knowledge of whisky started in Scotland but extended well past the UK borders. Based now in California, his whisky expertise and reputation were built through a series of assignments and creating consumer events with some of the most renowned names in the world including Diageo and Moet Hennessy where he worked on many famous spirits brands. His experience has also seen him work with Glenrothes, Bowmore, Auchentoshan, and of course in the realm of Bourbon.

It's This Week in Bourbon for April 14th 2023. Campari Group plans to add a second distillery at its Wild Turkey campus in Lawrenceburg, Sotheby's unveiled The Rare American Whiskey Selection , and Father Jim Sichko marks the 10-year anniversary of the election of Pope Francis with a rare release of 10-year Willet.Show Notes: Federal Trade Commission (FTC) has begun an antitrust investigation into Southern Glazer's Wine and Spirits Heaven's Door plans to open The Last Refuge, a whiskey bar and live music venue, in downtown Louisville Campari Group plans to add a second distillery at its Wild Turkey campus in Lawrenceburg Castle & Key 502 is officially opening within the Fall City Market in the Omni Hotel Edrington has increased its shareholding in the Wyoming Whiskey brand Bourbon with HeART announces Bowtied Together Give 270 has announced the kickoff of its latest series of charity whiskey raffles Sotheby's unveiled The Rare American Whiskey Selection The two Virginia men won't face any active jail time Jennifer Lopez has launched her own line of ready-to-drink bottled cocktails a new app called The Kentucky Hug The Dancing Goat Distillery releases a 21-year-old light whiskey Lawrenceburg Bourbon Company releases the Ten x Ten Small Batch Rye Whiskey Knob Creek Rye brings back a 7 year age statement Wilderness Trail releases a 7 year rye Maker's Mark Keeneland commemorative bottles Proof & Wood Ventures launched The Globe Father Jim Sichko marks the 10-year anniversary of the election of Pope Francis with a rare release of 10-year Willet @heavensdoorwhiskey @wildturkey @castleandkey @wyomingwhiskey @bourbonwithheart @give270 @sothebys @jlo @dancinggoatdistillery @lawrenceburgbourbon @knobcreek @wildernesstraildistillery @makersmark @proofandwood @jimsichko Support this podcast on Patreon

Campari Group e Moët Hennessy acquisiscono, attraverso la joint venture 50-50, la quota non detenuta di Tannico raggiungendo così il 100% del capitale sociale. La joint venture tra Campari Group e Moët Hennessy mira a costruire un player di e-commerce paneuropeo di fascia alta a favore di tutti i marchi di vino e spirit e dei loro consumatori europei.

Timestamps: 8:00 - Sustainability and branding 23:01 - The yamo ingredients 32:10 - From baby food to snack bars 43:30 - The battle against regulation 1:03:34 - Raising a series B About Luca Michas: Luca Michas is the co-founder and CMO at Yamo, a B2C company revolutionizing the kid's food market with nutritious and organic options for kids of all ages. Luca holds an MA in Media & Communication / Marketing from the UZH and previously worked for companies like SodaStream International and the Campari Group. In 2015, while working at the Campari Group with his future co-founder, Tobias Gunzenhauser, Luca watched a documentary about veganism and decided to go vegan for a month, and Tobias joined him in this adventure. They soon discovered that healthy, plant-based products were very hard to come by in a Swiss supermarket, and – as a joke – decided to check out the baby food aisle, only to find out the baby food available on the market was tasteless and of dubious nutritional value. This was because the traditional process for creating shelf-stable baby food was heat-based sterilization, which, considering many vitamins are heat-sensitive, necessitated later re-adding the vitamins which the process destroyed. But friend and food scientist José Amado-Blanco soon clued them into a better way of making baby food: High-pressure pasteurization, which combines homemade flavor with proper nutrition, and lasts several weeks in a refrigerated environment. This was how Yamo was able to combine nutritional quality with convenience, and win the trust of Swiss parents all around. So as not to have their customers age out of Yamo products, the team has now also begun making kids' food, like joghurts and snack bars. With their office in Zug, they currently sell in the DACH region, Belgium, Spain and Portugal. A Series B round is also underway. Memorable Quotes: "Branding makes a huge difference in whether your product succeeds or not. It's not just pricing, it's not just availability. You need to tell a story." "Nowadays sustainability is no longer something that sets your brand apart, but on the other hand, if you're not sustainable, your brand is gonna have a problem." "Contrary to popular belief, we were not drunk when we came up with the Yamo product names." Resources Mentioned: Shoe Dog, by Phil Knight Asana Slack If you wanna listen to our conversations with yamo co-founder Tobias Gunzenhauser, check out episodes 159 and 174. Don't forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there's no excuse for missing out on live shows, weekly give-aways or founders dinners!

News und Informationen finden Sie in unserem Shop auf https://www.whisky.de/whisky/aktuelles/nachrichten.html 00:28 Benriach 16 Jahre kommt wieder auf den Markt 00:49 Neue Kollektion von Glenfiddich - „Time Re:imagined“ 01:18 NEU: Bruichladdich Black Art 10.1: Ein 29 Jahre alter Single Malt 01:44 The Balvenie lanciert The Balvenie "Sixty" aus dem Jahr 1962 02:24 Diageo kauft texanische Balcones Distillery 02:52 Campari Group kauft für 420 Millionen Dollar 70% der Wilderness Trail Distillery 03:25 Talisker Live Tasting - hier geht es zum Live Event Set: https://www.whisky.de/shop/index.php?searchparam=live+event+11.&lang=0&cl=search

It's This Week in Bourbon for November 4th 2022. Campari Group has agreed to acquire a 70% stake in Kentucky-based Wilderness Trail Distillery for $420 million. Old Forester and King Ranch are releasing a limited-edition whisky called Old Forester King Ranch Edition. Lux Row Distillers announced the newest variant in the Ezra Brooks brand family: Old Ezra 7-Year Straight Rye Whiskey.Show Notes: Campari Group has agreed to acquire a 70% stake in Kentucky-based Wilderness Trail Distillery for US$420 million Jane Bowie and Denny Potter are announcing a new distillery in Washington County, Kentucky Pol Roger Portfolio is acquiring Leiper's Fork Distillery Old Forester and King Ranch are releasing a limited-edition whisky called Old Forester King Ranch Edition The return of the George Dickel x Leopold Bros Collaboration Blend Log Still Distillery is introducing Monk's Road Wheated Bourbon Wyoming Whiskey announces this year's annual and limited release offerings of Barrel Strength Bourbon, Outryder Straight American Whiskey and Single Barrel Angel's Envy is releasing their annual cask strength edition Booker's Bourbon Releases Third Batch of 2022 Collection "Kentucky Tea" HIRSCH Selected Whiskeys announces The Cask Strength Finished in Cognac Barrels Lux Row Distillers announces Old Ezra 7-Year Straight Rye Whiskey @campariofficial @wildernesstraildistillery @lfdistillery @oldforester @kingranchinc @georgedickel @leopoldbros @logstilldistillery @monksroad @wyomingwhiskey @angelsenvy @hirschwhiskey @luxrowdistillers Support this podcast on Patreon

Le recenti crisi pandemica, economica ed energetica hanno evidenziato tutte le criticità dell approccio ideologico al percorso di decarbonizzazione e transizione ecologica: per questo Eni ritiene utile un approccio olistico che, basandosi sul principio della neutralità tecnologica, combini tutte le soluzioni (biocarburanti, elettrico, idrogeno, e-fuel e biometano) in maniera sinergica e complementare per ottenere la decarbonizzazione del settore dei trasporti anche nei suoi ambiti cosiddetti hard to abate come la trazione pesante e l'aviazione. Intanto la raffineria a Priolo di Lukoil, finisce al centro delle attenzioni del Wall Street Journal. Secondo un'inchieste del giornale statunitense la seconda raffineria più grande d'Italia sarebbe la scappatoia per aggirare le sanzioni americane che vietano agli Stati Uniti di importare petrolio dalla Russia. Parliamo dei due argomenti con Nino Amadore de Il Sole 24 Ore, e con Giuseppe Ricci, Direttore Generale Energy Evolution di Eni. Campari si compra il wiskey americano. Una operazione da 600 milioni di dollari Lunedì scorso Campari Group ha annunciato l'acquisizione del 70 % di Wilderness Trail Distillery, marchio "super-premium" di bourbon e rye whiskey in forte crescita. La chiusura della transazione è prevista entro l'anno per 420 milioni di dollari. Nel 2031 è prevista l'acquisizione della restante quota del 30%, del capitale della società. Per un deal complessivo da 600 milioni di dollari. La categoria del bourbon dichiara Campari diventerà il secondo asse di sviluppo di Campari Group dopo gli aperitivi. Approfondiamo il tema con Bob Kunze-Concewitz, CEO di Campari Group.

Campari Group annuncia di avere concluso un accordo per acquisire una quota iniziale del 70%, e nel 2031 la restante quota del 30%, del capitale di Wilderness Trail Distillery, LLC.Wilderness Trail Distillery, situata a Danville, Kentucky, Stati Uniti, è stata fondata nel 2012 come distilleria artigianale premium con l'obiettivo di produrre bourbon e rye whiskey di altissima qualità. Facendo leva su un'infrastruttura operativa avanzata e versatile, nel 2018 i fondatori hanno lanciato due espressioni proprietarie premium Wilderness Trail: Wilderness Trail Bourbon e Wilderness Trail Rye Whiskey. La gamma di prodotti è stata elevata ulteriormente con l'introduzione di una linea d'alta gamma di bourbon silver label invecchiato sei e otto anni per un gusto più intenso e maturo. Il prezzo medio di vendita va da USD55 per Wilderness Trail Bourbon, per la bottiglia da 75cl, a USD75 e oltre per le espressioni di bourbon invecchiate sei e otto anni.

In this episode, Alec and Ryan cover the new acquisition of Wilderness Trail by Campari Group. To drink is to live! MERCH: the-bourbon-library.creator-spring.com https://www.reuters.com/markets/deals/italys-campari-buy-initial-70-wilderness-trail-distillery-420-mln-2022-10-31/ Follow Us on Facebook: @TheBourbonLibrary IG: @thebourbonlibrarypod Twitter: @LibraryBourbon Reach out: thebourbonlibrarypod@gmail.com --- Support this podcast: https://anchor.fm/the-bourbon-library/support

This week Aidy is joined by Chris Dennis and Hannah Crosbie. Chris makes us a cocktail and Hannah teaches us about natural wine. Chris is the Beverage Director at Heads and Tails and Rum and the Whiskies Ambassador at the Campari Group. After also co-founding Disrepute bar in London he's worked alongside countless brands and spirits everywhere from Pisco to Gin. Hannah is a food and wine writer extraordinaire. As one of the UK's most sought-after wine experts she's often seen curating wine lists for up and coming restaurants or hosting a plethora of events at the likes of Soho House and One Hundred Shoreditch to help more people fall in love with wine. This podcast is brought to you by the legendary Glen Grant! Born with the soul of Speyside on the banks of Rothes, the Glen Grant has created unique whisky since 1840. The Glen Grant process harnesses the knowledge and skills honed by Dennis Malcolm, Scotland's longest serving master distiller and third generation Glen Grant maker, to create exceptional liquid. Raise a Dram with us wherever you are!

Andrea Sengara is the head of marketing at Campari America. Andrea joined Campari in 2020 after over two decades of experience within the alcohol beverage industry, including senior leadership roles across Diageo, Combs Enterprises, and, most recently, Moet Hennessey LVMH.  Today, Andrea oversees all facets of marketing for Campari Group's premium portfolio of brands, including Aperol, Campari, SKYY Vodka, Espolòn Tequila, Grand Marnier, and Wild Turkey. In this conversation with Lippe Taylor CEO Paul Dyer, Andrea gets into her career history, including what it was like to work closely with Sean Combs, or Puff Daddy, or Puffy or Diddy, or I can't keep up anymore, but yes, him. Andrea also explores marketing in a post covid world and her key ingredients for powerful earned marketing campaigns. All this and so much more on today's episode of Frictionless Marketing.  Here are some key takeaways from this conversation with Campari's Head of Marketing, Andrea Sengara.  Global perspectives yield better communications.  Andrea stated that "impactful, interesting ideas come from when we bring different people with different backgrounds and different experiences together to try to crack an opportunity," which is a great guideline. Diversity of thought and experience enables well-rounded teams, as well as well-rounded comms functions. Considering that the main goal of any comms campaign is to reach & influence an audience effectively, the best path forward is for your message to be informed and crafted by multiple perspectives to enable your message to be more universal and, therefore, impactful. Marry legacy with new technology.  Decades ago, Italian filmmaker Federico Fellini did an ad campaign with Campari, and to pay homage to that partnership, Campari recently created a short film on Fellini using AI technology. The intelligence in Campari's execution was in how they honored their legacy ad campaigns but modernized them by using today's technology, in this case with AI. Digging deep into the archives of your brand's previous campaigns and modernizing them with today's technology can lead to new perspectives on older ideas and very interesting marketing.  Yield the formula for earned marketing.  As an agency, Lippe Taylor is a big believer in Earned Marketing, the idea that brands have to earn a place in culture by doing real things in the real world to attract and earn real attention instead of just running ads. When asked about earned marketing, Andrea brilliantly broke down the equation she and her team at Campari think through in order to crack an earned campaign. She stated that the foundation of earned marketing is knowing what you stand for as a brand, knowing what your consumer cares about, and observing what is being talked about. Brilliant earned marketing campaigns can occur at the nexus of these three ideals, so consider this in your next brainstorming session.  Thanks for listening! Don't forget to subscribe today! ----- Produced by https://podcastlaunch.pro (Simpler Media)

This week, Aidy catches up with Georgie Bentinck & Dan Belmont. Georgie is Head of UK PR & Communications at Campari Group and Dan has founded his own retailer called Good Wine x Good People, home of the Personal Somm Questionnaire & New York Bottle Shop. Aidy also gets a chance to interview Matthew Bulcroft, the Sales Director at Franklin & Sons. Thank you to Franklin & Sons for sponsoring this podcast. Creating remarkable, great-tasting drinks that turn the ordinary moment into an extraordinary one.

With as much as 50% of retail sales—both on and off-premise—influenced by the experience consumers have online, e-commerce marketing serves as a viable brand-building opportunity. In the latest edition of Park Street University's Essential Talks series,  Andrea Sengara, Head of Marketing at Campari America, shares her best tips for brands to harness the power of e-commerce.   Sengara delivers a comprehensive overview of the key pillars to building out a robust e-commerce marketing strategy. She shares her insights on choosing a digital platform that works best for your company, the best ways to improve your digital performance and how to drive online conversions. She also covers strategies for creating a compelling digital shelf that will drive engagement.  Sengara encourages brands to avoid dead ends in their digital ecosystem by making it as easy as possible for consumers to make purchases online. Key Quote: "Recognize that e-commerce platforms and partners, yes they're a sales channel, but they're also a brand-building channel that critically influence purchase in that moment as well as outside that in the offline world as well."  Sengara's talk was recorded at Bar Convent Brooklyn in August of 2021. In this episode you'll hear from:Andrea Sengara, Head of Marketing at Campari AmericaMentioned in this episode:Campari Group: https://www.camparigroup.com/enInstacart: https://www.instacart.com/Watch the full video on Park Street University's Youtube channel: https://www.youtube.com/watch?v=282RW25qEY8&t=11sLearn More About Park Street: https://www.parkstreet.com/Sign up for our Daily Industry Newsletter here.Follow us for more industry insights on:LinkedIn: https://www.linkedin.com/company/parkstreetcompanies/Facebook: https://www.facebook.com/ParkStreetCompanies/Twitter: https://twitter.com/ParkStreetNewsInstagram

Blue Run has experienced a lot of growth and success in the time since we last spoke with them on Episode 115.  Their recognizable bottle and butterfly branding has helped propel their premium whiskies to the top shelf of many enthusiasts' bars.  We catch up with Mike Montgomery and one of their newest team members, Shaylyn Gammon, to discuss the brand's current position in the market and how they expect to continue to push the premium American Whiskey world.   Stream this episode on your favorite podcast app and be sure to drop us a review while you're there.   This episode of the Bourbon Lens is brought to you by ​MANSCAPED™​, who is proving themselves to be the best in men's below-the-waist grooming. ​Their products are precision-engineered tools and are designed specifically for maintaining and taking care of your family jewels. MANSCAPED's™ Performance Package the ultimate men's hygiene bundle and what we recommend to our followers! Get 20% Off and Free Shipping with the code BOURBONLENS at MANSCAPED.com. That's 20% off with free shipping at www.MANSCAPED.com  and use code BOURBONLENS. Unlock your confidence and always use the right tools for the job with MANSCAPED™.  We are thankful for everyone who has supported us. A huge shoutout goes to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show. Follow  us @BourbonLens on Instagram, Facebook, & Twitter.  And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at TheBourbonLens@Gmail.com. Visit our website BourbonLens.com to check out our blog posts, or even purchase your own Bourbon Lens tasting glass or t-shirt. Cheers,Scott and JakeBourbon Lens Show Links: Use Code: BOURBONLENS for 20% off and free shipping at MANSCAPED (Sponsored) Blue Run Spirits Bourbon Lens Episode 115: Blue Run Spirits - Tapping A Legend of the Bourbon World This mom-to-be helped create the Best American Whiskey of 2021 without ever trying it   ABOUT MIKE MONTGOMERY Mike Montgomery is cofounder and CEO of Blue Run Spirits. Mike has spent the last few decades in public affairs consulting after working with California-based elected officials. Prior to his time in politics, he worked with the U.S. Canoe & Kayak team in Lake Placid, NY. He is a proud graduate of the University of Washington. Mike and his wife and daughter reside in Los Angeles. ABOUT SHAYLYN GAMMON Blue Run Spirits recently announced the hiring of Shaylyn Gammon as its first Whiskey Director. Gammon will drive the development and expansion of Blue Run's whiskey portfolio. Gammon joins Blue Run Spirits from Campari Group, where she managed product innovation projects across the company's North American portfolio.  Based in Kentucky, she worked closely with the Bourbon Hall of Fame duo of Jimmy and Eddie Russell on Wild Turkey whiskies, in particular brand extensions such as Master's Keep, Rare Breed, Russell's Reserve and Matthew McConaughey's Longbranch. Gammon's work with the Russell's has been widely lauded. Most recently, Russell's Reserve 13-Year-Old Bourbon was named the “Best American Whiskey of 2021” by world-renowned spirits critic and bourbon authority Fred Minnick. Double Gold Medal wins at the San Francisco World Spirits Competition include Longbranch, Rare Breed Rye, and Russell's Reserve Single Barrel Rye, which was also a finalist for Rye Whiskey of the Year at the Ultimate Spirits Challenge. As Blue Run's Whiskey Director, Gammon will work with the Blue Run team on the selection of sourced barrels for the company's bourbon and rye releases, prepare the company's private barrel selection program, and serve as a distillation apprentice to Blue Run Liquid Advisor Jim Rutledge. She will also work closely with the Blue Run team to strengthen and grow its comprehensive, long-term product and innovation strategy, tapping into her years of experience as a research and development scientist, and, of course, a huge whiskey fan.  In addition to Campari Group, Gammon's experience includes AmeriQual Foods, YUM! Brands and Land O'Frost. She is a member of the Bourbon Women Association; Women of the Vine and Spirits; and Louisville Women Leaders and is a graduate of the University of Kentucky in food science. ABOUT BLUE RUN SPIRITS Blue Run Spirits was started in October 2020 and has since created seven whiskey releases – several with separate expressions in a single release, such as the recent 12 Days of Single Barrel High Rye Bourbon this past December.  The company's releases have sold out in mere minutes and have received many accolades, including Blue Run 14-Year-Old Small Batch Bourbon, which was awarded top honors at the prestigious 2021 San Francisco World Spirits Competition winning Best Small Batch Bourbon – 11 Years & Older, along with a Double Gold Medal. The company's spring 2021 release, Blue Run 13.5-Year-Old Single Barrel Bourbon, was awarded Best Single Barrel Bourbon – 11 Years & Older, as well as a Double Gold Medal. Blue Run Kentucky Straight Golden Rye Whiskey was awarded a Gold Medal.   Find Blue Run Spirits online at www.bluerunspirits.com, and on social media: Instagram, Facebook and Twitter. Blue Run Spirits is a new kind of spirits company, creating a unique luxury proposition by tapping into the deep heritage and craft that makes a truly great whiskey, then elevating it through a modern design and marketing lens to reach a younger, broader and more diverse whiskey drinker. The company's founders include a Nike designer, the first director-level employee at Facebook, a hospitality executive, a political advisor, and a philanthropist – all huge whiskey fans and individuals who acutely understand how to build demand and buzz for a contemporary consumer product. They are backed by a team of advisors including Nike marketing experts; the Campari communications veteran behind Wild Turkey and the Aperol Spritz; a former spirits distributor; and others with deep industry experience. The Blue Run name is a nod to one of our founder's upbringing in Georgetown, KY.

FoodBev Media's Lauren Ford rounds up this week's food and beverage news, including: Campari Group acquires French apéritif brand Picon for €119m; Mondelēz plans to reshape its portfolio, sell Trident and Halls; Danone to sell interests in Mengniu partnerships, reacquire Dumex; and more.

VIDEOCOLUMNA con Sandra Labra, fundadora del despacho a-labra RESUMEN DE MERCADOS con Marisol Huerta, del Banco Ve por Más. Las noticias más relevantes del mundo de los negocios: -Dos de los restaurantes del grupo mexicano SG GROUP llegan a la lista de Los 101 Mejores Restaurantes de Carne del Mundo -LG MAGNA E-POWERTRAIN celebran la colocación de la primera piedra de su nueva planta en México -Cofepris invita a tatuadores, micropigmentadores y perforadores a jornada de regularización sanitaria -BanCoppel invita al lanzamiento de las nuevas tarjetas de débito y crédito -Volvo Car México integra AT&T Auto Conectado en el nuevo Volvo C40 -Heineken rompe estereotipos en el fútbol donde 4 de cada 10 aficionados son mujeres -Dentalia anuncia plan de expansión e inversión por 95 millones de pesos -LLYC revela los hábitos y consumo intergeneracionales en México -Coca-Cola FEMSA y el Sistema Coca-Cola anuncian acuerdo de distribución con Campari Group en Brasil NOTICIAS INTERNACIONALES El CEO de BMW advierte contra la estrategia solamente eléctrica

“IT'S (BOURBON) TIME!” with Bruce Buffer and Umberto Luchini as we talk about their brand Puncher's Chance Bourbon and its two current offerings.  If you don't know Bruce Buffer, you likely know his voice and his iconic trademarked introduction; “IT'S TIME!”®. He's the official Voice of the Octagon for the UFC and he is putting his name and reputation behind this bourbon brand that he loves so much.  We are also joined by the brand's founder, Umberto Luchini.  He's an Italian with tons of experience in the international spirits world as well as Kentucky Bourbon; he previously helped grow the Campari Group portfolio, which also included Wild Turkey.  Don't miss this episode and get hyped to grab a bottle of this Kentucky Straight Bourbon when you see it on shelves or online. Download or stream this episode on your favorite podcast app and be sure to drop us a review while you're there.   We are thankful for everyone who has supported us. A huge shoutout to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show. Follow  us @BourbonLens on Instagram, Facebook, & Twitter.  And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at TheBourbonLens@Gmail.com. Visit our website BourbonLens.com to check out our blog posts, or even purchase your own Bourbon Lens tasting glass or t-shirt. Cheers,Scott & JakeBourbon Lens About Bruce Buffer: “The Voice of Mixed Martial Arts” Bruce Buffer, an entrepreneur, announcer, entertainer, and motivational speaker who excites the public about products and events he represents, is perhaps best known for introducing events worldwide with his internationally trademarked phrase, IT'S TIME!® Most will recognize Bruce as the official “Voice of the Octagon” for the Ultimate Fighting Championship (UFC) since 1997. He currently appears on all ESPN -televised UFC events and Pay Per Views. Bruce also appears and announces for many other sporting events such as the NBA, NFL, NHL, MLB, various collegiate sporting events such as the University Of Kentucky's March Madness event, as well as Fantasy and Esports events.  On the virtual side, Bruce is a feature character in nine UFC video games released since 2014 (ex., CRAVE, THQ, UFC) and is the model and voice for the boxing character Tony T. in the Ready 2 Rumble Boxing Round 2 video game by Midway. Among numerous TV and movie appearances, Bruce has appeared with Robin Williams and Billy Crystal on “Friends”; on HBO's “Entourage”; alongside Antonio Banderas in the motion picture “Play it to the Bone,” and Will Ferrell in the comedy “Holmes & Watson”; as well as performed voice over work for Clint Eastwood's 2004 Best Picture Oscar award winner “Million Dollar Baby.” A ranked professional poker player, Bruce has been seen on NBC's Poker After Dark, the Travel Channel's popular “World Poker Tour TV Show,” and co-stars in the critically acclaimed instructional poker DVD “All In” along with poker pro Phil Gordon. Bruce manages his entrepreneurial ventures through Buffer Enterprises, Inc., as well as guides and manages the career of his brother Michael Buffer, including the creation, design, and management of all product and promotional licensing surrounding Michael Buffer's world famous LET'S GET READY TO RUMBLE® trademark phrase, which has grown into a major international enterprise, approaching $500,000,000 in retail sales worldwide. Bruce's latest project is Puncher's Chance™ pure Kentucky Straight Bourbon, inspired by two great American traditions: whiskey, and fighting for what we believe in. Bruce explains: “A puncher's chance means that anyone has the potential to succeed, whatever the odds, if he or she works for it. Being the underdog is often the greatest strength. Puncher's Chance is the bourbon for everyone who believes and lives that credo.” About Umberto Luchini Founder & Proprietor, Wolf Spirit Umberto Luchini (pronounced: oom-BEAR-toe loo-KEE-nee) is the founder and proprietor of Wolf Spirit, a different kind of spirits company started in a former Eugene, Oregon laundromat (Nanny's Wash & Dry, in fact). Wolf Spirit brands include Puncher's Chance Bourbon, Blood x Sweat x Tears Vodka, Bosscal Mezcal and Tom of Finland Organic Vodka from Finland. Umberto was born in Milan, Italy into a small, tightly-knit family. He attended school in London, worked in France, became jobless after 9/11, and took a low-paying job with a great brand: Campari (Monaco). Umberto rose through the marketing ranks, ultimately moving to San Francisco in 2004, where he resides today as an American citizen. Umberto worked with Campari America for 17 years, during which time he formed an award-winning team of 30 marketers and developed well-known marketing programs for globally recognized brands. Umberto led the team behind the reimagining of Wild Turkey, following the purchase of the brand by Campari Group from Pernod Ricard in 2009. He also took an unknown tequila brand named Espolòn and turned it into “the Tito's of Tequila,” selling more than 400K 9L cases. In 2017, Umberto left Campari with multiple business models and dreams of becoming an entrepreneur; that same year Wolf Spirit was founded. Umberto is happier than ever and working harder than ever to grow his own brand, as he did for so many others. In his spare time, he enjoys ultra-endurance sports and traveling. About Puncher's Chance Kentucky Straight Bourbon Eugene, Oregon-based Wolf Spirit released its first foray into fine whiskey with the release of Puncher's Chance® Kentucky Straight Bourbon in Fall 2020. Crafted through a partnership with IJW Whiskey Company of Louisville, Kentucky, Puncher's Chance is now available at fine spirits retailers and online at $34.99 SRP for a 750 ml. Inspired by two great American traditions – whiskey and fighting for what you believe in – Puncher's Chance was created for the whiskey curious who appreciate an approachable knockout bourbon with finesse. Puncher's Chance Kentucky Straight Bourbon is a five- and six-year-old blend of fine whiskies, crafted from a 75 percent corn, 13 percent rye and 12 percent barley mash bill and proprietary yeast. The liquid coming off the all-copper column still is aged in American white oak barrels with a #4 alligator char in traditional wood rickhouses. Clocking in at 90 proof, the final whiskey strikes the nose with aromas of apricot and maple oatmeal. “Our goal with Puncher's Chance is to create perfectly balanced whiskies,” says Umberto Luchini, Founder of Wolf Spirit. “This means the flavors and aromas that comprise a memorable whiskey, such as sweet, spicy, fruity, floral or savory, sing in resolute harmony, with none outshining another. Puncher's Chance will explore how that is achieved as we release new expressions in the future, including extra aged/barrel finished and single barrel offerings in 2022.” On the palate, this new-to-market American Whiskey entry leads with caramel, spicy, slightly sweet, and creamy vanilla notes. On the back end, the bourbon shows complex oaky sweetness alongside orange, dark chocolate, leather, and baking spices. The finish is long with sweet maple and sugar notes. The brand name “Puncher's Chance” is a boxing reference, denoting that almost anyone can deliver a knockout punch, no matter what the odds... particularly if that punch is delivered with perfect balance. Puncher's Chance comes housed in a jet-black, screen-printed bottle with a gentle fade at the bottom to reveal the amber liquid within. The brand's tiger mascot, a common symbol in boxing and MMA fighting, prowls the label. Bruce Buffer (IG: @BruceBufferUFC), the “Voice of Mixed Martial Arts,” serves as a partner in Puncher's Chance – introducing his more than one million fans to this fine whiskey. Exceptional as a sipper, Puncher's Chance also brings perfect balance to a well-crafted Manhattan, Old Fashioned or Boulevardier. The brand may be purchased in California, Florida, Kentucky, Colorado, Oklahoma and New Mexico (Southern Glazer's); New York, Tennessee and Georgia (Empire); Massachusetts and Rhode Island (Atlantic Beverage); Missouri (Major Brands); Connecticut (Murphy); and Wisconsin (Badger/Frank), and through the Puncher's Chance website. Find Puncher's Chance online at www.puncherschancebourbon.com and on social media Instagram and Facebook @puncherschancebourbon. About Puncher's Chance The D12tance Finished in California Cabernet Sauvignon Barrels in January 2022.  The D12TANCE is a Straight Tennessee Bourbon. Aged for 12 years in traditional stone and wood rickhouses and finished in California Cabernet Sauvignon barrels, The D12TANCE is now available at fine spirits retailers at $120 SRP for a 750 ml. Just 70 barrels of The D12TANCE, sourced from the IJW Whiskey Company in Louisville, Kentucky, were born from a mash bill of 84 percent corn, eight percent malt, eight percent rye and a proprietary yeast strain. With a complex aroma of vanilla, dark cherry fruit and toasted oak, this Tennessee Bourbon yields incredible flavor. At a respectable 96 proof, the warm hint of caramel and vanilla hits the palate first. As the proof gently fades, the tongue picks up a long, fruity finish reminiscent of the French Oak wine barrels in which the liquid rested for two months. The D12TANCE is the second release from Puncher's Chance – a new American Whiskey entry from Wolf Spirit, out of Eugene, Oregon, and comes on the heels of the fall 2020 release of the company's foray into aged dark spirits with the release of Puncher's Chance Kentucky Straight Bourbon. The brand name of Puncher's Chance itself is a boxing reference, denoting that almost anyone is possible of a knockout punch, no matter what the odds. Naming our latest aged spirit entry The D12TANCE is a double entendre – referring both to the age of the liquid and the 12 official rounds in a formal boxing match. Says Umberto Luchini, Founder of Wolf Spirit, “As a relative newcomer to the whiskey category, Wolf Spirit knew the liquid for Puncher's Chance The D12TANCE needed to pack a punch (pun intended) if we wanted to make our mark, which is why we partnered with the talented team at IJW.” “With The D12TANCE, we are finishing a 12-year-old Bourbon in wine casks, which is quite unique, as you usually see much younger whiskies receiving this treatment. This was critical to us because we didn't want the fine Bourbon overpowered by the wine barrel finishing. Our goal was to use the finishing to coax more of the existing characteristics out of the whiskey,” Luchini continues. The D12TANCE comes housed in the traditional Puncher's Chance jet-black bottle with a gentle fade at the bottom to reveal the amber liquid within. The Puncher's Chance tiger, a common symbol in boxing and MMA fighting, again graces the label, but this time in striking gold leaf making it easily identifiable on the backbar. The D12TANCE is best served neat or on the rocks to truly experience the subtle effects the finishing has on this perfectly-balanced and nuanced liquid. With only 2,000 cases produced for the U.S. market, The D12TANCE may be purchased in California, Florida, Kentucky, Colorado, Oklahoma and New Mexico (Southern Glazer's); New York, Tennessee and Georgia (Empire); Massachusetts and Rhode Island (Atlantic Beverage); Missouri (Major Brands); Connecticut (Murphy); and Wisconsin (Badger/Frank). About Wolf Spirit Perhaps the only liquor company in the world founded in an old laundromat (Nanny's Wash & Dry, to be exact), Wolf Spirit is a true Eugene, Oregon original, producing fine, handcrafted products that capture the pioneering spirit of the American northwest. Founded by Campari Group veteran Umberto Luchini and helmed by longtime spirits industry expert Bradd Levitan, Wolf Spirit embodies the traits of its namesake. Guided by instinct and fueled by a hunger for brands with authentic stories, Wolf Spirit is building a pack of unique products with courageously bold identities that come together with purpose. Our premium brands include Puncher's Chance® Kentucky Straight Bourbon, Tom of Finland® Organic Vodka, Blood x Sweat x Tears® Vodka and Bosscal Mezcal. Launched in 2017, Wolf Spirit's products are now available in more than 35 states across the US with a keen focus on national and regional on- and off-premise chains. Find out more at https://wolfspiritdistillery.com/. Show Links: Puncher's Chance Bourbon WolfSpiritDistillery.com Puncher's Chance™ Kentucky Straight Bourbon - Wolf Spirit Distillery  Puncher's Chance Bourbon®️ (@puncherschancebourbon) • Instagram photos and videos Bruce Buffer Here's the origin story of Bruce Buffer's iconic UFC 'It's time!' catchphrase  Facebook Video on Bruce Buffer @brucebufferufc • Instagram photos and videos Puncher's Chance™ Kentucky Straight Bourbon: A Pandemic Success Story

Episode 92 features Appleton Estate Signature Jamaica Rum. The entry level blend from the Appleton Estate is bottled in 750ml at 40% ABV, or 80 proof and it retails for $23. Enjoy this episode with some Appleton Estate Signature mixes in your favorite rum cocktail. Appleton Estate's official website: https://appletonestate.com/ (https://appletonestate.com/) Brief Historical Timeline: 1655 - The Appleton Estate is established 1749 - Rum is first distilled at Appleton Estate 1825 - J. Wray & Nephew gets it's start with John Wray founding the Shakespeare Tavern 1916 - Lindo Brothers & Co. purchase J. Wray & Nephew, then purchase the Appleton Estate 1944 - The first Appleton Estate branded rum is introduced 1997 - Joy Spence is appointed Master Blender, making her the first female Master Blender in the industry 2002 - Appleton Estate breaks the 1 million 9-liter equivalent case barrier 2018 - Campari Group acquires J. Wray & Nephew, along with Appleton Estate Key Cocktails: This Signature blend of Appeton Estate is recommended to be enjoyed in a rum cocktail, but I enjoy it neat. References: https://www.pilotguides.com/articles/a-short-history-of-slavery-and-sugar-cane-in-jamaica/ (Short History of Sugarcane in Jamaica) https://en.wikipedia.org/wiki/J._Wray_and_Nephew_Ltd. (Wikipedia Article on J. Wray & Nephew) https://cocktailwonk.com/2020/12/illustrated-informal-jwray-timeline.html (Cocktail Wonk History of J. Wray & Nephew) https://youtu.be/HKvE0j8ACco (YouTube Interview on Appleton Estate) https://www.camparigroup.com/en/pages/brands (Campari Group Listing for Appleton Estate) https://www.jamaicatravelandculture.com/destinations/st_elizabeth/appleton-rum-estate.htm (Jamaica Travel Article on Appleton Estate) https://www.jaimemontilla.com/appleton (Jaime Montilla Appleton Estate Reference) https://www.thespiritsbusiness.com/2018/07/appleton-estate-a-brand-history/ (The Spirits Business Appleton Estate Brand History) https://www.thespiritsbusiness.com/2015/04/campari-unveils-appleton-estate-rum-rebranding/ (The Spirits Business 2015 Rebrand Article) https://www.thespiritsbusiness.com/2020/04/appleton-estate-unveils-brand-refresh-and-new-8yo-rum/ (The Spirits Business 2020 Rebrand Article) Alcademics Article on Appleton Estate Distillery Tour https://www.rumrevelations.com/post/velier-long-pond-2003-teca-duncan-taylor-long-pond-2000-review-jamaica-gi-at-risk (Rum Revelations Article on Jamaica GI) Contact Information: Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com) Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf) Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur) Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/) Twitter: @LLConnoisseur

Episode 83 features Ancho Reyes Liqueur which is bottled in 750ml at 40% ABV, or 80 proof, and it retails for about $27. Enjoy this episode with a spicy margarita. Ancho Reye's official website: https://anchoreyes.com/ (https://anchoreyes.com/) Brief Historical Timeline: 1927 - Locally made Menjurje of Ancho Chiles is consumed in Puebla, Mexico 2013 - Ancho Reyes liqueur is launched 2016 - Ancho Reyes Verde is introduced 2017 - Sales reach about 40,000 cases 2019 - The Campari Group buys Ancho Reyes as part of a $35.7 million deal 2021 - Drinks International ranks Ancho Reyes as the 8th most popular liqueur Key Cocktails: Ancho Reyes is sweetened, and therefore can be used in place of other sweeteners in cocktails. Try this spicy margarita recipe from the back label: 1 oz. Ancho Reyes 1 oz. Tequila 0.75 oz. Fresh Lime Juice 0.5 oz. Light Agave Syrup Shake with ice, strain into a double rocks glass over ice, garnish with a lime wheel. References: https://www.casalumbre.com/ (Casa Lumbre) https://www.alcademics.com/2015/03/distillery-visit-ancho-reyes-ancho-chile-liqueur.html (Alcademics Distillery Tour, Circa 2015) https://www.weholden.com/work/ancho-reyes (Weholden Design Agency) https://www.bonvivants.com/bon-vivants/ (The Bon Vivants) https://drinksint.com/news/fullstory.php/aid/9309/Brands_Report_2021:_Liqueurs.html (Drinks International 2021 Brands Report) https://www.thespiritsbusiness.com/2019/10/campari-buys-majority-stake-in-montelobos-mezcal (Campari's Purchase of Ancho Reyes) https://www.oldliquorsmagazine.com/ancho-reyes-a-classic-1920s-redux/ (Old Liquors Magazine Article) https://www.vallartadaily.com/ancho-reyes-liquor-shouts-viva-mexico-world/ (Vallarta Daily Article on Ancho Reyes) https://punchdrink.com/articles/how-to-use-ancho-reyes-chile-liqueur-cocktail-recipes/ (Punch Drink Article on Ancho Reyes) https://medium.com/authority-magazine/ivan-saldana-of-casa-lumbre-5-things-you-should-do-to-become-a-thought-leader-in-your-industry-257777f1b4f5 (Authority Magazine Interview with Iván Saldaña) Contact Information: Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com) Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf) Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur) Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/) Twitter: @LLConnoisseur

In today's episode, Karim is lucky to have one of the most important guests, as she will add to us a lot of value when it comes to coaching. We are having someone who was in this industry for so many years, who's in this industry, not only practicing but practicing properly, and helping people to practice properly at the highest standards. Today we have Mónica Albuja.Mónica Albuja, defines herself asBusinesswoman,Change Maker,Futurist advancer, and LeadershipExecutiveCoach.She has MCC (Master Certified Coach) by ICF (International Coaching Federation) Mentor and Supervisor Coach, Official Credentialing Assessor (by ICF), and Professor of Coaching in an ACTP Coaching ProgramWith an excellent balance between her Marketing Mix Career, her Executive Coaching and Leadership background with a proven track record in Organization Development, Talent Management, Capability Building, Change Leadership, and Effective Communication.She has a deep passion for exploring how on the intersection of communication, neuroscience, and coaching belongs the human transformation to modify, transform and improve the way we work, communicate, and relate with each other in other to lead our lives, jobs and companies.With previous experience in the business world for more than 20 years holding senior positions as Director of Marketing and developing a professional career in companies like Coca-Cola, Procter & Gamble, Campari Group, and Melia Hotels, she founded her own company 10 years ago.As the Founder of her own Company created to upgrade human values, she provides clients with in-depth research and reflections to understand very quickly strategic opportunities to improve their business while growing culture, values, talent, and wealth.Her professional experience has been primarily focused on driving large-scale transformation, strategic Organizational Development, Leadership, and Talent Management initiatives.She also provides neuroscience, leadership development programs, and coaching consulting to many other corporations and non-profits designing enhanced high-impact training and motivational programs, talent branding plans, management coaching seminars, and workshops.She has spent the past 10 years working effectively with many top companies and CEOs, Directors, Team Leaders, and Executive Teams. Her coaching clients verify a qualifying increase of their professional and personal lives, demonstrating an expansion in accountability, leadership, efficiency, productivity, happiness, and a well-balanced state of mind.Clients include P&G, Chanel, Google, Carrefour, Microsoft, or Amazon Qualifications. In today's episode: In our previous episode, we've been exploring a couple of important features, to be successful whenever we are doing business coaching, or even coaching in general.  And we explored the areas of how a coach can get the maximum output from any partnership, having with the clients by connecting more by respecting him by helping the client lead the show and explore the agenda and help him achieve his desired goals.  Today, we're going to be talking about another area of the coaching industry, which is the Certification part.  The different types of certifications. And how certain certifications can help better the positioning of coaches in the mind? Join our Facebook Group:  Goal Getters Nation--------------------------------------------------// O V E R V I E W Differentiation is everything as a coach because there are three major trends that will shape the future of coaching. It is very important to understand how important is to be different in the coaching world.There is an increased demand for coaching services in the business world and into the personal world. There are more clients interested in hiring a coach, for example, in 2022, the estimated volume of the coaching market will be more than 20 billion dollars. Coaching market growth around 7% each year.ICF, the international coaching federation, is the most important because it has the most important group of coaches who define and follow all the ICF standards.It's very important to understand that we have to have this Training hour or this credential.It's not only about the certification, but also about from whom you are certified, that is what matters.It's important that we investigate, so we know from where we're going to learn if you're looking for the certifications.As you grow your business, as many clients you will have, as many hours you will get.You have to be specialized in one niche and grow in hours and in expertise in that niche.Your training means you're getting your responsibility and your performance.Train yourself on that in terms of gaining expertise, and also in terms of gaining better performance.People don't like being rejected and when they are rejected, they get to spread the word. It's very, very important to understand that leaders from organizations and companies have finally understood that coaching is a great tool to get better performance.I know how coaches, can really transform organizations.Using coaching skills, to train leaders or managers to help them to become better leaders, that are the future leaders.You can only change when you're being prepared for that. // Resources from this episode:Follow Mónica Albuja:Website:  https://www.monicalbuja.com/LinkedIn:  https://es.linkedin.com/in/monicaalbuja/esInstagram:  https://www.instagram.com/monicalbuja/?hl=enJoin our Facebook Group:  Goal Getters Nation

In today's episode, Karim is lucky to have one of the most important guests, as she will add to us a lot of value when it comes to coaching. We are having someone who was in this industry for so many years, who's in this industry, not only practicing but practicing properly, and helping people to practice properly at the highest standards. Today we have Mónica Albuja.Mónica Albuja  defines herself asBusinesswoman, Changes Maker, Futurist advancer, and Leadership Executive Coach.She has MCC (Master Certified Coach) by ICF (International Coaching Federation) Mentor and Supervisor Coach, Official Credentialing Assessor (by ICF), and Professor of Coaching in an ACTP Coaching ProgramWith an excellent balance between her Marketing Mix Career, her Executive Coaching, and Leadership background with a proven track record in Organization Development, Talent Management, Capability Building, Change Leadership, and Effective Communication.She has a deep passion for exploring how at the intersection of communication, neuroscience, and coaching belongs the human transformation to modify, transform and improve the way we work, communicate, and relate with each other in other to lead our lives, jobs, and companies.With previous experience in the business world for more than 20 years holding senior positions as Director of Marketing and developing a professional career in companies like Coca-Cola, Procter & Gamble, Campari Group, and Melia Hotels, she founded her own company 10 years ago.As the Founder of her own Company created to upgrade human values, she provides clients with in-depth research and reflections to understand very quickly strategic opportunities to improve their business while growing culture, values, talent, and wealth.Her professional experience has been primarily focused on driving large-scale transformation, strategic Organizational Development, Leadership, and Talent Management initiatives.She also provides neuroscience, leadership development programs, and coaching consulting to many other corporations and non-profits designing enhanced high-impact training and motivational programs, talent branding plans, management coaching seminars, and workshops.She has spent the past 10 years working effectively with many top companies and CEOs, Directors, Team Leaders, and Executive Teams. Her coaching clients verify a qualifying increase of their professional and personal lives, demonstrating an expansion in accountability, leadership, efficiency, productivity, happiness, and a well-balanced state of mind.Clients include P&G, Chanel, Google, Carrefour, Microsoft, or Amazon Qualifications. In today's episode: We know very well that coaching is practice, and the more practice you get with each and every hour in coaching , it adds a lot of value to you as a coach, and automatically by default is going to add value to your customer and your next customer, your next testament, etc… Join our Facebook Group:  Goal Getters Nation--------------------------------------------------// O V E R V I E W What are the best ways to develop the skills of individuals and grow organizations?What are the best approaches?Buddha said, “That there is no wealth like knowledge and no poverty like ignorance”.Coaches are the main drivers in this leading world to provoke and evoke.We can help support the others in order to get new performance, which can impact a better quality of life.How challenging is the coaching business within organizations? maybe we are hired by the owner or the CEO, to deal with some other heads some other executives.Coaches, who want to really add value to individuals in organizations within this industry, What are the best way to approach those situations?Our best way to approach these situations is to have an open conversation, when you have to work as a coach and a business owner, the first thing you have to do is understand your clients. So, we have to deeply understand them through our capacity of active listening to understand what are the rules and what's the game, they're going to play.You have to open conversations with the hr. manager, who is in charge of the project, and also with the middle managers as well, to understand what they want from the coaching process.That's how you can define. This is kind of a three parts conversation, so everyone understands, and everyone can develop a better approach together.Highlighting the concept of connecting with the different levels, everyone is involved in this coaching process, whether the person who hired us or the people who are going to coach them, everyone needs to be involved within this process and be part of, each step of the journey.All coaches must learn how to separate their ego from the practice and their profession from their businessIt's not about helping, it is not about telling the other what's the best way, or how they have to do things or how will do things for you. Because this makes you position yourself at an upper level.It's very important to understand that when you're doing coaching, you're not yourself. You're putting yourself out and you're just there in the real presence, that's the key skill for a great performance in a great coach.All the coaches must understand how to separate their ego from the coach role in a coaching session.They have to separate their profession from their business practice from the business owner.The capacity to learn in a continuous way, the capacity of performance better means to take responsibility on your learning path. And that means you need a mental coach, even if you want to go for a new credential, or even it's just to check how is your performance. How you can create better value for your clients.If your clients can go beyond their expectations, they will recommend you and that means your number of clients is going to grow very fast. // Resources from this episode:Follow Mónica Albuja:Website: https://www.monicalbuja.com/LinkedIn: https://es.linkedin.com/in/monicaalbuja/esInstagram: https://www.instagram.com/monicalbuja/?hl=enJoin our Facebook Group:  Goal Getters Nation

Andrea Sengara, VP Marketing at Campari, discusses how she's building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival.  We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years.  In this episode we also discuss: How challenger brands can get scrappy and create an even bigger impact than established brands with larger marketing budgets Creating digital brand moments that are seamless and omnichannel Utilizing emerging technologies like AI in field marketing and live events Leveraging occasions and seasonal moments with Pinterest Activations Guest Bio:  Andrea Sengara is a seasoned global marketing leader who joined Campari America in 2020, with more than two decades of experience within the beverage alcohol industry.  Andrea oversees all facets of marketing for Campari Group's premium portfolio of brands, such as Aperol®, Campari®, SKYY Vodka®, Espolòn Tequila®, Grand Marnier® and Wild Turkey®. In an industry where brands are inherently social, Andrea explores what experiences and consumer engagement looks like in a post-COVID environment – identifying new opportunities to help consumers discover and experience Campari America's portfolio of brands. Brave Pick: This week's Brave Pick of the Week is The Motley Fool. Check out their website here. --------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Cosa possiamo imparare dal blackout che ha interessato Facebook, Instagram e Whatsapp - ce lo spiega Gianfranco Giardina, direttore di Dday.it. Joint venture tra Moët Hennessy e Campari Group per dar vita al player paneuropeo nel canale e-commerce di wine&spirit - ne parliamo con Marco Magnocavallo, attuale CEO della piattaforma on line "Tannico", che svilupperà l'accordo. Tecnologie, costi e professionalità dietro agli spettacoli (indoor e outdoor) che impiegano migliaia di droni - intervista a Raffaello Schiavon, fondatore di Overfly Me, società specializzata in spettacoli con l'impiego di droni in Italia e partner di Dronisos, tra le società di riferimento nel mondo per questo settore. E come sempre le nostre Digital News, le notizie di tecnologia più importanti della settimana.Ospiti: Marco Magnocavallo; Raffaello Schiavon; Gianfranco Giardina

Digital transformation has been the top of the agenda for businesses for many decades, yet, with the pace of technology advancement, the growing expectations of the modern-day consumer, and the number and scale of disruptions, the pressure to digitally transform is now greater than ever before. As such, the skills and experience expected from the executives in charge of leading this change have evolved to encompass 'digital'. In this episode, we're joined by Dunc Lowe, Head of Supply Chain at Campari, and James Absalom, Group CEO of Walter James to discuss why a fixation on the 'digital' in 'digital transformation' is distracting chief supply chain officers from the most critical component of transformation, change management.   About the speakers Dunc Lowe has over 25 years of leadership experience running supply chain operations for international FMCG businesses. As the Head of Global Supply Chain for Campari Group, a major player in the global spirits industry, Dunc is responsible for the end-to-end supply chain. Before his current role, Dunc was SVP of Supply Chain Foods Europe at PepsiCo, responsible for 28 food manufacturing sites across Europe and South Africa with over 9000 personnel.    James Absalom is the Group CEO and Founder of global executive search and human capital advisory firm, Walter James (WJ), with responsibilities in leading and developing the group companies' global strategic growth, value, and performance. In addition to this role, James is the CEO of Euromedica, a life sciences executive search firm acquired by WJ in 2016, and the Chairman of Balwin Boyes, a board and executive search advisory firm acquired by WJ in 2020.

Ricardo é Jornalista e Fundador de The Summer Hunter, uma plataforma de conteúdo que celebra as pessoas, lugares, e vibrações mais solares do nosso tempo. The Summer Hunter é também uma agência de conteúdos de marca voltada à cocriação, tendo contado histórias fantásticas com Air France, GOL Linhas Aéreas, AccorHotels, Ambev, Campari Group e Reserva. Siga o Open House no Instagram: https://www.instagram.com/openhouse.cast Siga a Ricardo: https://www.linkedin.com/in/rimoreno Siga o The Summer Hunter: https://www.instagram.com/thesummerhunter

In this episode of On The Back Bar Podcast, Chris talks to Symphony Loo about the much anticipated Negroni week and what Campari is doing throughout the region of South East Asia to support it. Symphony is the South East Asia Brand Ambassador for Campari Group and for the last three years has been developing bartenders throughout the region. Hospitality has been part of her DNA from a young age. She studied hotel design and project management at the prestigious Les Roches Global Hospitality Education institution and has worked in well-known venues. This includes Four Seasons Hotel Singapore, The Cufflink Club and was the Group Beverage Manager for Neon Pigeon Enjoy! Instagram: symphonyloo Campari Group   ***** Join our community on Facebook! Beverage Network This podcast relies on our listeners to keep the show going! If you could support us by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me. Or you can just buy me a coffee to say thanks with the link below! :)  https://www.patreon.com/onthebackbar buymeacoffee.com/chrismenning                 ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast in the future. Head over to our website gastronomerlifestyle.com Contact me at christopher@gastronomerlifestyle.com

Bob Kunze-Concewitz, dopo l'esperienza in Procter & Gamble dove assume il ruolo di Global Corporate Marketing Director della divisione Prestige Products, Bob Kunze-Concewitz entra in Gruppo Campari nel 2005 come CMO e inizia a sviluppare nuove strategie di marketing per i molti marchi internazionali. Due anni dopo assume la carica di CEO del gruppo. Perfettamente fluente in 5 lingue (inglese, tedesco, francese, italiano e turco), Bob Kunze-Concewitz ha operato in diversi contesti internazionali tra cui Germania, Inghilterra, Francia, Benelux, Stati Uniti e Svizzera.

Episode 62 features Cynar, a popular Italian Amaro. The bottle for the tasting is 1L at 16.5% ABV, or 33 proof and sells for about $28. Enjoy this episode with a pour of Cynar neat. Cynar doesn't have a stand alone website currently. Brief Historical Timeline: 1952 - Angelo Dalle Molle, an Italian businessman, invents Cynar 1960s - Cynar is advertised in Italy on the Carosello advertising show 1976/77 - Cynar is sold to Bols 1995 - Campari Group acquires Cynar Key Cocktails: Cyanr is mostly intended to be consumed neat, or on the rocks, but try it with a bit of cola. References: https://www.camparigroup.com/en/spiritheque/cynar (Campari Group listing on Cynar) https://en.wikipedia.org/wiki/Cynar (Wikipedia Article on Cynar) https://en.wikipedia.org/wiki/Angelo_Dalle_Molle (Wikipedia Article on Angelo Dalle Molle) https://en.wikipedia.org/wiki/Campari_Group (Wikipedia Article on Campari Group) https://www.encyclopedia.com/books/politics-and-business-magazines/bols-distilleries-nv (Encyclopedia.com Article on Bols) https://bubblyprofessor.com/2016/10/07/the-playboy-and-the-electric-car/ (Bubbly Professor website Article on Cynar's inventor) https://www.tastingtable.com/drinks/national/what-is-cynar-artichoke-italian-bitters-explainer (Tasting Table Overview of Cynar) https://www.youtube.com/watch?v=CQ2t_PrQtpU (Vintage Ad on YouTube (in Italian)) Contact Information: Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com) Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf) Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur) Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/) Twitter: @LLConnoisseur

Welcome to the 36th Episode of the #100MasterCoaches​ Show. In this episode, Mel interviews Mónica Albuja, MCC from Madrid, Spain. Mónica is a Master Certified Coach, a Business Woman, and a Leadership Executive Coach. With previous experience in the business world for more than 20 years holding senior positions as Director of Marketing and developing a professional career in companies like Coca-Cola, Procter & Gamble, Campari Group, and Melia Hotels, she founded her own company 10 years ago. She works with many top CEOs, Directors, Team Leaders, and Executive Teams to increase their professional and personal impact, demonstrating an expansion in accountability, leadership, efficiency, productivity, happiness, and a well-balanced state of mind. She has a deep passion for exploring the intersection between communication, neuroscience, and coaching to modify, transform and improve the way we work, connect and relate with one another to better our lives, jobs and companies. Here is her Purpose Statement; “Being: Serve, Empower and Be useful to lead oneself transformation”. Become a Master Coach like Mónica, by starting your journey here at Catalyst Coach www.catalystcoach.live

Timestamps: 1:08 - The entrepreneur DNA 7:20 - Deciding to quit your job 15:45 - Introducing a new technology to the market 34:02 - Struggling with regulations 38:26 - 3 childless men making baby food About Tobias Gunzenhauser Tobias Gunzenhauser is co-founder and CEO of yamo, a B2C company revolutionizing the baby food market with nutritious and organic options for kids of all ages. Tobias’s academic background is in Business and Marketing. However, corporate jobs never motivated him, as he felt there was little he could fix with his own hands. It all changed in 2015, while Tobias was working as Brand Manager for the Campari Group. and he and his coworkers decided to go vegan for a month. The new vegans struggled to find healthy lunch alternatives near the office and, being natural problem solvers, turned to baby food for convenient and affordable meals. As an accidental consumer of baby food, Tobias was amazed at the shelf life of these products: was something that lasted 3 to 5 years left on its own truly safe for kids? With a bit of surveying, he found out that parents shared the same safety concerns, and, in the lack of more sustainable options they could trust, they often batch-cooked purées at home during the weekends, which can become a time-consuming chore for sleep-deprived parents. After his first hand experiences with baby food, Tobias collaborated with food scientist, close friend and current co-founder, José Amado-Blanco, who knew just how to turn this traditional industry upside down with the help of technology. The commonly used heat sterilisation technique boosted product longevity, but it also killed necessary vitamins. High-pressure pasteurisation methods changed the game for yamo: their product may not last more than a couple of weeks, but it can really achieve that comforting homemade flavour without compromising on proper nutrition. Yamo’s stance on innovation with exotic recipes and nutritional conscience really makes their product shine. However, they too have had their hard days between navigating strict regulations and battling lawsuits from HiPP. But yamo has always managed to look on the bright side, and they have plenty of reasons to do so! With their early crowdfunding campaign, they were able to pre-sell product worth 52K CHF within a month. In July 2020, they raised 10.1M CHF in a Series A round, and can now lean on a great network of investors like Five Seasons Ventures. Other recent milestones include expanding to the Spanish market and Carrefour and launching their new plant-based Yamoghurt. Listen to the episode to learn more about yamo’s journey on the food tech rollercoaster! Resources The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, by Ben Horowitz The High Growth Handbook: Scaling Startups From 10 to 10,000 People, by Elad Gil

Join us as we welcome our first distillery to the Broken Cork Studio!  On this episode we talk about what quality means with the U.S. Quality Director at Wild Turkey Bourbon, Matt Poselwait.  Along the way, we also explore various expressions of Wild Turkey as we move through a guided tasting of their products.  So settle in, it's time to talk turkey.We at The Broken Cork want to extend a  big thank you to Wild Turkey and Campari Group for making this possible!Follow us:Facebook: https://www.facebook.com/TheBrokenCorkPodcastInstagram: https://www.instagram.com/thebrokencorkpodcast/TikTok: https://www.tiktok.com/@brokencorkbourbonpodcastBecome a Patron- https://www.patreon.com/thebrokencork-----All music credit given to Kevin Macleod, be sure to check out his music at:https://incompetech.filmmusic.io/Track Title: Whiskey on the Mississippi.Beverage Barn Proudly serving Henderson, KY, and the tri-state area. Come let our knowledgeable staff help you!

Women's History Feature - Andrea Sengara Andrea Sengara, VP of Marketing at Campari is this week's guest on the Power of Owning Your Career Podcast. Andrea takes us on her career journey and tells us why she said no to her dream job. Learn how she continues to win her career and get your weekly dose of career empowerment. You don't want to miss all the gems from this week's episode. Subscribe, listen, share and review this episode. https://www.simonemorrisenterprises.org/podcastbooks Reach the podcast at connectwithsimone.com | pooyc@simonemorris.com.    More About Andrea: Andrea Sengara is a seasoned global marketing leader. She has more than two decades of experience within the beverage alcohol industry, including over a decade implementing innovative strategies in senior leadership roles across Diageo, Combs Enterprises, and most recently Moet Hennessey LVMH.  Sengara oversees all facets of marketing for Campari Group's premium portfolio of brands, such as Aperol®, Campari®, SKYY Vodka®, Espolòn Tequila®, Grand Marnier® and Wild Turkey® – from groundbreaking innovation to digital transformation. In an industry where brands are inherently social, Sengara will explore what experiences and consumer engagement looks like in a post-COVID environment – identifying new opportunities to help consumers discover and experience Campari America's portfolio of brands. 

Nesta terceira e última parte do Café com Renata Fioravante, a Procurement Director Americas da Campari Group comenta sobre perfis dos profissionais de compras. Busco profissionais comunicativos... “Precisa falar bem, se expressar bem, conversar com fornecedores” explica Renata, que vai além e comenta que os compradores precisam ser arrojados. “Cada comprador, que entra na minha equipe, passa um estágio em todas as áreas, pra entender o processo, ter atitude... isso vai ajudar muito” explica Renata E por fim, como sempre fazemos, pedimos algo especial para vocês profissionais de compras que nos seguem, e como um presente Renata tem um conselho... venha conferir, venha tomar um café com a gente!

Nesta segunda parte, a Procurement Director Americas da Campari Group compartilha sua experiência em terras estrangeiras, falando sobre as diferenças culturais e as principais dificuldades em sua adaptação.Renata Fioravante relata as principais diferenças do mundo de compras nos Estados Unidos:"É um universo completamente diferente, você não cria um relacionamento "people", a conexão não existe".Para quem pensa que o Brasil esta sempre atrás, tratando-se de tecnologia e mercado de trabalho, fortemente indicamos este conteúdo, baseada em sua experiência em solo americano, Renata compara ações onde o nosso país mostra-se completamente a frente.Pare alguns "minutinhos" para conferir essa entrevista, e aproveitando, pegue a sua xícara e venha tomar um café com a gente.

O Café com Comprador conversa com uma brasileira que atua nos Estados Unidos a frente da área de procurement de umas das principais empresas de bebidas do mundo, estamos falando de Renata Fioravante atual Procurement Director Americas da gigante Campari Group.Com uma brilhante carreira, neste primeiro bloco Renata conta tudo sobre sua saída do interior de São Paulo até sua chegada nos Estados Unidos.Com passagens por Pepsico, Unilever e Avon, Renata tem uma brilhante carreira ascendente e muito conteúdo pra compartilhar aqui conosco.Venha conhecer Renata e se inspirar com sua trajetória. Venha saber os desafios que ela teve na carreira e como conseguiu chegar na cadeira de diretora dessa gigante do setor de bebidas.Venha tomar um café com a gente!

Monica defines herself as a business woman and as a Leadership Executive Coach With an excel balance between her Marketing Mix Career, her Executive Coaching and Leadership background with a proven track record in Organization Development, Talent Management, Capability Building, Change Leadership and Effective Communication. MCC (Master Certified Coach) by ICF (International Coaching Federation) Mentor and Supervisor Coach, Official Credentialing Assessor (by ICF) and Professor of Coaching She has a deep passion exploring how on the intersection of communication, neuroscience and coaching belongs the human transformation to modify, transform and improve the way we work, communicate and relate with each other in other to lead our lives, jobs and companies. With a previous experience in the business world for more than 20 years holding senior positions as Director of Marketing and developing a professional career in companies like Coca Cola, Procter & Gamble, Campari Group and Melia Hotels, she founded her own company 10 year ago. As the Founder of her own Company created to upgrade HR´s value, she provides clients within depth research and reflections to understand very quickly strategic opportunities to improve their business while growing values, talent and wealth. Her professional experience has been primarily focused on driving large scale transformation, strategic Organizational Development, Leadership and Talent Management initiatives. She also provides neuroscience, leadership development programs and coaching consulting to many other corporations and non-profits designing enhanced high impact trainings and motivational programs, talent branding plans, management&coaching seminars and workshops. She has spent the past 10 years working effectively with many top companies and CEOs, Directors, Team Leaders and Executive Teams. Her coaching clients verify a qualifying increase of their professional and personal lives, demonstrating an expansion in accountability, leadership, efficiency, productivity, happiness and well balanced state of mind. Clients include P&G, Chanel, Google, Carrefour, Microsoft or Amazon Business Website  www.monicalbuja.com Email Address  monica@monicalbuja.com LinkedIn Page/Profile  https://es.linkedin.com/in/monicaalbuja Business Twitter  @monicalbuja Business Instagram @monicalbuja

A cocktail a day keeps the doctor away, amirite? Okay, maybe that's not the actual proverb but DC Cocktail Week returns next week (November 16-22, 2020) and I am just saying that this mama could use a drink (or 2 or 3). More than 75 restaurants across the DC Metro area have their chefs and mixologists collaborating in the form of cocktails paired with small plates. Most items are available for indoor and outdoor dining, takeout, delivery, and curbside pickup (check all listings). And, some restaurants have created cocktail-kits-to-go -- how fun! Cocktail fans listen in on This Week's Industry Night: *Duane Sylvestre of Campari Group, DC Bartenders Guild, RAMMYS Beverage Chair, and host of our Monday evening DC Cocktail Week virtual segment *Can Coskunkal, Director of Operations, Street Guys Hospitality (Ambar, Baba, Buena Vida Social Club, TTT) *Daniel Kramer, Managing Partner, Duke's Grocery, Duke's Counter and Gogi Yogi *Miguel Maruyama, Bar Manager, Pisco Y Nazca @Ramwdc @dcelirmixer @ambar_capitol_hill @ambar_clarendon @piscoGastrobar @dukescounter @Dukesgrocery @nycciNellis

How do you choose a mentor? This episode we are joined by Peter White, Commercial Sales Director-Australia at Campari Group.Peter is an authentic leader and is recognised for building strong inclusive cultures, with a passion for creating an environment which unlocks individuals potential to deliver outstanding personal and business outcomes.Peter's  sales career started in the UK with Wrigley working in field sales, national accounts, brand and customer marketing before landing back in Australia developing his sales leadership experience working across different channels and the pacific region. His first Sales Director role was with Frucor before he moved into liquor at Campari.He talks about his career being a patchwork quilt of experiences where every role adds something more.  Enjoy as Peter tells his story and listen out for some excellent advice on the importance of mentors and how to pick one.

É possibile misurare l'attività di un dipartimento legale? E se sì, quali sono gli indicatori performance (KPIs - Key Performance Indicator) da utilizzare? Affrontiamo il tema in questa nuovo episodio di Lost in Technology, condotto dal nostro speaker Giulio Messori e assieme a Andrea Albano, General Counsel EMEA & APAC per Campari Group.

Showgroup.it vuole diventare la piattaforma digitale italiana per favorire domanda e offerta lavorativa del mondo degli eventi e dell'intrattenimento. Il servizio è gratuito e non prevede costi di intermediazione.Per il prossimo futuro Showgroup.it prevede anche l'implementazione di servizi extra con l'obiettivo di approfondire aspetti amministrativi e legali.I fondatori del progetto sono Francesco Recco, Elisabetta Molino, Francesco Magon tutti professionisti dell'intrattenimento a vario titolo e Enrico Accettola, imprenditore e startupper attivo nella comunicazione e nella gestione degli eventi.Media partner di ShowGroup è Rolling Stone, nota testata de settore musicale e come brand ambassadors appaiono nomi come Bose, Campari Group, Freddy, distilleria Nonino, Acqua Maniva, Mondialpol, Tuborg, ma anche realtà formative come Cesma e Almed, l'Alta scuola in Media, Comunicazione e Spettacolo dell'Università Cattolica del Sacro Cuore.Il funzionamento di Showgroup.it è stato ideato per offrire ad artisti, location e operatori degli eventi la possibilità di aumentare la propria visibilità ed essere facilmente trovati.L'offerta è praticamente illimitata, dalla musica alla danza, dalla magia all'arte circense, dai presentatori ai comici, dai sosia ai giocolieri, dai truccabimbi agli influencers del web.Il tutto legato a doppio filo con locations, aziende fornitrici di servizi e attrezzatura tecnica (come service, security, catering, fotografi, interpreti...) Gli utenti che vogliono organizzare una festa o un evento possono trovare facilmente quello che cercano in modo semplice, in un unico luogo e senza pagare costi di intermediazione. ShowGroup strizza l'occhio anche agli operatori professionali del settore, come manager e agenzie di spettacolo, che potranno fruire di funzionalità dedicate alla gestione dei loro artisti.Una realtà in pieno sviluppo che in meno di un anno conta già oltre 25.00 iscritti, numero in costante crescita.Le nuove features introdotte, la vision lungimirante del progetto e la sua vera finalità sono racchiusi in questa approfondita e interessante intervista con L'AD di ShowGroup, Enrico Accettola, Intervistato da Marco Forconi

Наші економісти Михайло Кухар та Олег Гавриш пояснили простими словами головні економічні новини тижня: ▪️Держбюджет у січні за доходами провалено: надійшло на 13,8 млрд грн менше, ніж було заплановано. ▪️Гривна увійшла до числа світових лідерів за девальвацією в січні ▪️ Інвестиції великого бизнесу. Підприємець Олександр Ярославський націлився освоїти сто-двісті мільйонів доларів державних коштів для будівництва доріг. Про це він минулого тижня повідомив журналістів. ▪️А тим часом компанія СКМ Ріната Ахметова є власником двохсот мільйонів євро у Франції. Вона придбала за цю суму віллу на Блакитному узбережжі виробника алкоголю Campari Group. Це історичний маєток Villa Les Cedres (у перекладі з каталанської мови – «Кедри»). Металургія та енергетика – це не єдині напрямки, які цікавлять Ахметова. ▪️Погані новини для сільскогосподарських виробників. Аграрний бізнес стає менш прибутковим. ▪️В Україні стався один із найгучніших скандалів, пов'язаних з управлінням державними підприємствами. Троє осіб намагалися дати главі Фонду держмайна Дмитру Сенниченку $5 млн хабара. За заявою останнього їх було затримано детективами Національного антикорупційного бюро. За «Одеський припортовий завод» (ОПЗ) в очікуванні запланованої на кінець року приватизації зараз «б'ються» кілька груп впливу. ▪️«Укравтодор» ставить собі мінімальну мету – відремонтувати 24 тис. км основних доріг, з яких 8 тис. км перебувають у аварійному стані, та витратити на це 150-180 млрд грн.

I've never had this before @AperolUSA  @campari  @AmaroMonte @FernetBranca @beermakesthree @straightup615 @goodoleboydave #amaro #negroni #italiancocktail #digestif Co hosts : Good ol Boy Sparky, Good ol Boy Kendall, Good ol Gal Cary Ann, Good ol Boy Dave, and Good ol Gal Julieanna SIPS  Episode – Amaro 101, oh this very confusing beverage of herbs and spices. Quite popular in Italy but this beverage has origins back to the Egyptians.  It's fabulous neat, with some simple mixers, and in cocktails. You will get beyond that same old routine and venture to some cool stuff on that back bar you always wondered about. This episode is a pre requisite to all of our amaro episodes. We taste and discuss the following Amaro:  Aperol – 11% manufactured by Campari group Headquarters in Milan SIPS- 4 Campari – 20.5-28.5% depending on the country in which it is sold.  Manufactured by Campari  Group headquarters in Milan – SIPS – 4 Amaro Montenegro – 23% produced in Bologna, Italy by Gruppo Montenegro  SIPS-3 Cynar – 16.5% Manufactured by Campari Group – SIPS-4 Fernet Branca -39% produced in Milan Italy by Fratelli Branca Distillerie SIPS-5   Cocktails   Spritz – 3 ounce Prosecco, 2 ounce seltzer water, 1 ounce Aperol In an old-fashioned or Collins glass, pour in Prosecco and Aperol and top off with selzer water.  Garnish with orange slice  SIPS – 4   Negroni- 1 ounce Campari, 1 ounce gin (Beefeater was used in this cocktail) And 1 ounce Sweet Vermouth (Carpano Antica Formula Sweet Vermouth was used in this cocktail)    Add ingredients together in a cocktail shaker.  Shake well with cracked ice.  Strain into an old fashioned either neat or with ice and serve with an orange peel twist.  SIPS – 5   Some references that helped in the making of this episode: Articles:             The Complete Amaro Guide:  Amaro 101 https://vinepair.com/explore/category-type/amaro/   Amaro 101: An Introduction to Italian Amari | Inu A Kena https://inuakena.com/spirit.../amaro-101-an-introduction-to-italian-amari/   Amari 101: Your Guide to Italy's Essential Bittersweet Liqueurs https://www.seriouseats.com/.../amari-101-your-guide-to-italys-essential-bit...   A Field Guide to Italian Amaro | Saveur https://www.saveur.com/guide-italian-amaro/   Books Spritz – Italy's Most Iconic Apertivo Cocktail with recipes by Talia Baiocchi and Leslie Pariseau Apertivo – The Cocktail Culture of Italy by Marisa Huff Apertif – A spirited Guide To The Drinks, History and Culture of the Apertif by Kate Hawkings The Negroni – Drinking To La Dolce Vita, with Recipes and Lore by Gary Regan Amaro: The Spirited World of Bittersweet, Herbal Liqeurs, with Cocktails, Recipes and Formulas by Brad Thomas Parsons Bitterman's Field Guide to Bitters & Amari:  500 Bitters; 50 Amari; 123 recipes for Cocktails, Food & Homemade Bitters (Vol 2) by Mark Bitterman I'm Just Here for the Drinks:  A Guide to Spirits, Drinking and More Than 100 Extraordinary Cocktails by Sother Teague info@sipssudsandsmokes.com @sipssudssmoke Sips, Suds, & Smokes™ is produced by One Tan Hand Productions using the power of beer, whiskey, and golf.  Available on iTunes, Google Podcasts, PRX, Spotify, Stitcher, Soundcloud, and nearly anywhere you can find a podcast. Catch Good ol Boy Dave's Daily 60 Minute Beer reviews on Instagram and Twitter @goodoleboydave Sparky's work release conditions were amended just for this episode. You can catch him on his blog https://parentingwhileintoxicated.com/ Kendall got lost on the way to a SUDS episode but still enjoyed the distraction. Check out his blog at: www.beermakesthree.com Princess Cary Ann of all things alcohol is just stuck on 5. Check out her blog at: www.straightup615.com Enjoying that cool new Outro Music, it's from Woods & Whitehead – Back Roads Download your copy here: http://www.cdbaby.com/cd/woodswhitehead2 The easiest way to find this award winning podcast on your phone is ask Siri or Google, “Play Podcast , Sips, Suds, & Smokes”