ill communication: copywriting tips & sales strategies for small businesses

Tired of writing sales copy that just seems to list out features and specs, but leaves your readers yawning? In this special 150th episode of Ill Communication, I'm diving into the secret sauce that transforms dull, lifeless sales copy into a message that sparks curiosity and inspires action: the FAB Formula. It's the technique that helps you bridge the gap between what your offer is and why it matters. Plus, I'm celebrating this incredible milestone—150 episodes of helping you become an ill communicator—and sharing my gratitude for your support every step of the way.Topics Covered in This Episode:3:45 - The FAB Formula: what it is and how it works5:19 - How to transform a dry feature list into compelling benefits using real examples6:47 - Two key phrases that instantly bridge features and benefits in your copyPlease help me celebrate 150 episodes. If you enjoy or get value from this podcast, please leave a rating and review!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Episode 147: How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius: https://www.kimkiel.com/podcast-1/how-to-handle-the-emotional-and-mental-health-challenges-of-entrepreneurshipEpisode 77: How to use the PAS copywriting formula to sell more (without sounding douchey): https://www.kimkiel.com/podcast-1/how-to-use-the-pas-copywriting-formula-to-sell-more-without-sounding-douchey Episode 5: AIDA - The Mary Poppins of copy formulas - “Practically perfect in every way”: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way The Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

How often do you stop to truly celebrate your wins—big and small? In this episode, I dive deep into why celebrating successes matters more than you think, both in your business and in your personal life. From sharing personal stories of family milestones to reflecting on how I often skip over acknowledging wins in business, this episode is all about the power of creating a positive feedback loop that keeps you motivated and builds momentum.Topics Covered in This Episode:The truth about why your brain is wired to focus on the negativeThe “male hubris, female humility” effect—and how it shapes how we (don't) celebrateWhy skipping celebrations could be hurting your business growthShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Find out more about the neuroscience of celebration in these articles:https://hbr.org/2022/01/celebrate-to-winhttps://www.forbes.com/councils/forbesbusinesscouncil/2023/09/01/embracing-entrepreneurship-recognizing-and-celebrating-successes/https://www.forbes.com/councils/forbescommunicationscouncil/2023/11/14/the-power-of-celebrating-success-in-the-workplace/I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment! Get your ticket to create your Summer of Ease: www.kimkiel.com/summer

What would it take for you to truly unplug this summer—without your business missing a beat? I'm sharing all the juicy details about my most popular workshop of the year: The Summer of Ease. I walk you through why planning now can give you the freedom to enjoy more sunshine and yes—more ease. Join me as I break down exactly what we'll be doing together in this live, get-it-done session—from crafting fun and functional email autoresponders to remixing old content so it looks like you never left. Plus, I'm offering my top seasonal prompts, content planning strategies, and a peek into Q4 prep so you can avoid the post-summer scramble. It's all about helping you log off with confidence, clarity, and cash still flowing in. If you've ever wanted a real plan to unplug—this is it.Topics Covered in This Episode:The first step to creating a summer you'll actually enjoyA sneaky way to keep selling, even when you're off the gridHow to write an out-of-office email that makes people want to engage with youGrab your ticket to the Summer of Ease Workshop and get your copy and content done! www.kimkiel.com/summerShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Join the Summer of Ease Workshop: www.kimkiel.com/summerI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

This episode is different—and deeply personal. I'm stepping away from the usual copywriting tips to talk about something many of us avoid: mental health, burnout, and the hidden toll of holding it all together. The past year left me mentally and emotionally tapped out, and I didn't even fully realize it until I was on the other side. So in honor of Mental Health Awareness Month, I'm opening up about the behind-the-scenes struggles I've faced as a business owner—and the quiet moments of dissociation, disconnection, and doing the bare minimum just to keep going.To help make sense of it all, I'm joined by Rebecca Vogelius, a neuro-somatic intelligence practitioner and stress coach who helps high-performing women feel human again without sacrificing their success. Rebecca shares practical, physiological tools to help you come back to yourself when life (or business) gets heavy—and why rest and nervous system regulation aren't luxuries, they're survival skills.Topics Covered in This Episode:The hidden behaviors that might be signs of burnout or dissociationWhy “just think positive” might actually be making things worseA three-word tool to reconnect with yourself in under a minuteThis episode is a love letter to every entrepreneur who's ever kept smiling while quietly unraveling. You are not alone. Whether you're in the thick of it or feeling strong right now, this episode offers a new lens—and a few powerful shifts—to help you navigate the harder seasons with more clarity and capacity.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Looking for a supportive business community to help you grow your business? Check out the Joy of Copy Club: www.kimkiel.com/copyclubGet Rebecca's Unbothered Entrepreneur Blueprint: https://www.rebeccavigelius.com/unbotheredblueprintCheck out Rebecca's website: https://www.rebeccavigelius.com/Connect with Rebecca:https://www.linkedin.com/in/rvigelius/https://www.instagram.com/rebeccavigelius/ I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

How do you turn what's happening in your life right now into compelling content your audience actually wants to read? I'm sharing a powerful seasonal writing prompt that will help you show up consistently and with purpose—whether it's through email, social media, blog posts, or your podcast. I'm in the thick of baseball season with my son, and it got me thinking: our daily lives are full of timely inspiration just waiting to be turned into relatable, valuable content.This episode will help you tap into the rhythms of real life—whether it's spring, summer, graduation, or even pickleball season—and use them as fresh fuel for your messaging. Topics Covered in this Episode:A seasonal prompt that takes the pressure off content creationOne unexpected trick for repackaging old ideas into something freshWhy seasonal content builds “know, like, and trust” fasterA few juicy headline ideas you can swipe right now for your next postUse this writing prompt to share content that hits the mark this season. Tag me on social with your post, or send your emails to me. Reach out on LinkedIn or IG with any questions.Show notes are always available at https://www.kimkiel.com/podcast!!I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

What if “f*cking around and finding out” was exactly the mindset you needed to gain new traction in your business?In this episode, I'm pulling back the curtain on my new FAFO (F*ck Around and Find Out) era—what sparked it, how it reshaped my marketing approach, and why I'm finally letting go of perfectionism. If you're anything like me, you might've resisted LinkedIn for years. But once I finally leaned in, I saw real, measurable results.I'm sharing what I recently tested, what flopped, and what surprisingly worked—breaking a few so-called “rules” along the way. You'll hear about the posts that performed best, the mindset mantras that kept me moving forward, and how a challenge designed to “just try stuff” became one of my most energizing and profitable experiments yet. If you've been stalling, overthinking, or waiting for perfect timing, this episode is your permission slip to shake things up.Topics Covered in This Episode:The anti-strategy that unlocked real results on LinkedInWhy posting "imperfect" content can outperform polished onesA challenge that got people excited about outreach and DMs againWhich LinkedIn “rules” I broke—and what happened when I didShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:F-around and Find Out on LinkedIN! Join the challenge here: www.kimkiel.com/fafoJoin the Joy of Copy Club and embrace the FAFO philosophy in all your marketing and copywriting: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

How many people are missing out on your offer just because it's hard to find or share? I'm giving you six dead-simple, free, and often overlooked ways to promote your offers that you can implement today. These strategies are designed to support all types of buyers from the DM-happy to the lurkers who never comment but love to click. Tune in to learn how to make your marketing more inclusive, more shareable, and way more effective.Topics Covered in This Episode:Why your clever call-to-action may actually be driving people awayThe marketing real estate you're probably forgetting to useHow to make your offers shareable even for silent fansOne small change that can boost visibility across multiple platformsA common mistake that creates buyer friction and how to fix itHow to promote offers without relying on Stories or ReelsTell me what you thought about these 1-minute messaging magic episodes! Love em' or leave 'em? Use the Text Me link in the shownotes, send me a DM on social media, or email me at hello@kimkiel.com to share your thoughts.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Binge the whole 1-minute messaging magic series:Episode 141: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe Episode 142: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads Episode 143: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-boost-your-email-engagement-with-these-3-quick-tips I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Have you ever wondered why your emails aren't getting opened—or worse, landing in the trash? I'm sharing three often-overlooked email tweaks that can instantly improve your open rates and get more eyeballs on your offers. This episode is all about boosting your email engagement with simple but powerful strategies.Whether you're just starting your email list or looking to freshen things up, these tiny changes can make a huge difference. Let this episode be the reminder and refresh your inbox—and your subscribers—have been waiting for.Topics We Cover in This Episode: Why your sender name might be quietly sabotaging your open ratesOne email setting most people skip—but shouldn'tHow often is too often (or not enough) when emailing your listThe cringe-worthy mistake I made with my own preview textA mindset shift that makes hitting "send" feel easier and more genuineShare what you're struggling with! I'll turn your question or challenge into another 1-minute messaging magic episode, or a deeper dive episode. Send me an email or text!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to Episode  141: 1 Minute Messaging Magic: let your words breathe: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe Listen to Episode 142: 1 Minute Messaging Magic - 5 website tweaks to get more leads: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Are you unknowingly turning potential clients away the moment they land on your website? In this quick-hit episode, I'm sharing five super simple—but wildly effective—tweaks you can make to your website today to capture more leads and close more sales. Whether you're just starting out or you've had your site up for years, these micro-adjustments are often overlooked but can make a huge difference in your website's performance.From optimizing your photos for both SEO and speed, to one small change that can keep visitors from clicking away too soon, I walk you through practical, actionable tips designed with service-based businesses in mind. If your homepage is missing just one of these, you could be losing trust, traffic, or even revenue. Tune in and snag at least one idea you can implement this week!Topics Covered in This Episode:A tiny shift in your homepage layout that keeps visitors focused—and on your siteWhy your footer may be silently sabotaging your credibilityA quick fix that increases accessibility and boosts search rankingsShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Book Your No BS Copy Audit: https://www.kimkiel.com/auditI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

What if the key to writing better copy wasn't writing more—but writing less? In this episode, I'm kicking off a new mini-series called 1 Minute Messaging Magic, where I'll share fast, actionable tips you can apply right away to improve your messaging and marketing. And today's tip is all about one simple shift that will instantly make your words more powerful: letting them breathe.This week's tip is based on a common mistake I see over and over again when reviewing emails, sales pages, and website copy. If your words are packed in and hard to digest, your best ideas might be getting lost. Tune in to learn how to make your copy not only more readable but more compelling—especially for today's busy, mobile-first audience.Topics We Cover in This Episode: The sneaky thing that might be sabotaging your message (and how to fix it fast)A simple trick to help your reader's eyes land on your most powerful wordsThe one edit I make most often inside my Joy of Copy ClubA free tool that can help simplify your sentences in secondsShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Join me inside the Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

We make thousands of decisions every day—some are small, some are life-changing. But have you ever shared one of your biggest decisions with your audience? In this episode, I break down how opening up about your own decision-making process can build trust, connection, and authority in your business.Inspired by one of my recent and most popular episodes, I'm giving you a writing prompt that will help you craft compelling content around a big decision you've faced. Whether you're writing an email, a blog post, or social media content, this approach will help you engage your audience in a way that feels real, human, and valuable. Plus, I'll give you a few subject line ideas to make your content irresistible. Let's dive in!Topics We Cover in This Episode: Why decision-based storytelling resonates so deeply with audiencesHow to structure your story so it connects with your ideal clientsA key ingredient that makes behind-the-scenes content impossible to ignoreShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Hear this writing prompt in action! Listen to Episode 136: Making tough decisions in business and life: https://www.kimkiel.com/podcast-1/making-tough-decisions-in-business-and-life I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging?In this episode, we're diving into the five stages of awareness and how they shape your marketing success. If you're frustrated by attracting the wrong type of clients, struggling to sell your premium offers, or wondering why your messaging isn't resonating with your ideal buyers, this episode is for you. I'll break down the legendary Eugene Schwartz's five stages of awareness and show you how to align your messaging to meet your audience where they are—so you can move them seamlessly toward a confident "yes." Plus, I'll share how a simple shift in positioning helped one of my clients start attracting the high-level buyers she truly wanted.Topics We Cover in This Episode: The crucial mistake that's keeping high-value clients from seeing your offerHow to move potential buyers from “just browsing” to “ready to invest”The five levels of awareness and how they dictate your marketing strategyTune in to learn how to refine your messaging and create a direct path for your ideal, high-ticket clients to say yes to working with you!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:If you think there's a disconnect in your messaging and positioning, book a complimentary Sales Strategy and Success call: https://bookacallwithkim.as.me/SuccessCallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Why isn't your marketing working? You're putting in the effort, crafting your message, and showing up consistently—but something isn't clicking. In this episode, I'm sharing the one foundational piece that most small business owners overlook when writing their copy: voice of customer (VOC) research. You'll learn how to find and use the exact words, emotions, and motivations of your ideal buyer to create messaging that instantly resonates.I'll break down how VOC research differs from traditional market research, why it's critical for writing high-converting sales copy, and where to find customer language—even if you don't have a big audience yet. Plus, I give you access to my free mini masterclass that walks you through 10 simple strategies to uncover the most powerful words for your business!Topics We Cover in This Episode: The reason your marketing messages might be getting ignoredWhere to find high-impact customer language—even if you're just starting outThe one thing that makes copy feel “magnetic” and impossible to scroll pastHow to access a free mini masterclass to level up your messaging instantlyShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Uncover the 10 hacks to tap into your customer's voice in this free over-the-shoulder training: https://www.kimkiel.com/vochacksI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Have you ever assumed silence means a missed opportunity? In this episode, I'm sharing a simple but powerful lesson: the fortune is in the follow-up! Inspired by a real-life conversation with my son about job hunting, I dive into why following up isn't desperate—it's strategic. Whether you're reaching out to a potential employer, a client, or a past connection, a well-timed check-in can change everything. I'll also share insights from entrepreneur Denise Duffield-Thomas and a personal client win that proves just how effective follow-ups can be.Topics We Cover in This Episode:The surprising mindset shift that makes follow-ups feel effortlessThe key reason prospects and clients don't respond—and what to do about itA simple but effective follow-up email template you can start using todayTune in to learn practical, non-pushy follow-up strategies that can boost your business, revive client relationships, and even land you new opportunities.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Read Chill & Prosper by Denise Duffield-Thomas: https://amzn.to/44oPNBZEp 18: How to use the 9-word email to get more clients: https://www.kimkiel.com/podcast-1/how-to-use-the-9-word-email-to-get-more-clients I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Have you ever held onto something—whether in life or business—longer than you should, simply because you'd already invested so much into it? In this deeply personal episode, I open up about a bittersweet decision my husband and I recently made and dive into the emotional rollercoaster of letting go, the fear of feeling like a failure, and the powerful lesson in recognizing when it's time to pivot.Maybe you've poured money into a program that isn't delivering results, launched an offer that's flopped, or stuck with a business path that no longer excites you. Why do we stay in things that aren't working? In this episode, I break down why we cling to past investments and how to shift your mindset so you can make better, clearer decisions. If you've been struggling with a tough call, this episode will give you the permission—and the push—you need to move forward.Topics Covered in this Episode:How the sunk cost fallacy might be keeping you stuck in the wrong business decisionsWhy quitting something isn't always failure—it can be a strategic move forwardA simple exercise to weigh your options objectivelyFind me on social media to share your stories of making big decisions or changing your dreams!Show notes are always available at https://www.kimkiel.com/podcast!!I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

What's the real difference between a copywriter and a ghostwriter? In today's episode, I'm diving into the differences and similarities between copywriting and ghostwriting—a topic that's piqued my interest and curiosity over the last few months. As more and more copywriters start calling themselves ghostwriters, I couldn't help but wonder: Is there a real distinction, or is it just smart branding?Through my own research, polls, and deep dives into industry definitions, I uncover what each type of writer really does and when you should hire one over the other. Plus, I share insights on how to find a writer who can truly capture your brand's voice—because at the end of the day, that's what really matters. If you're a business owner looking to outsource your writing, a writer navigating your positioning, or just someone who loves a good word nerd debate, this episode is packed with insights you won't want to miss!Topics Covered in this Episode:Why some copywriters are rebranding as ghostwriters—and if it's just a marketing strategyThe biggest difference between copywriting and ghostwritingA key question to ask before hiring a writer to make sure they "get" your voiceWhat's your take on the difference between ghostwriters and copywriters? Find me on social to share your take.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Find out more about what copywriters are and do:Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip  Episode 74: https://www.kimkiel.com/podcast-1/a-special-ask-me-anything-episode What's your take on the difference between ghostwriters and copywriters? Find me on social to share your take: http://www.instagram.com/kim_kiel_copy Need someone to take writing projects off your plate? Book a call to chat about the ways I can support you: https://bookacallwithkim.as.me/introcallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

What if there was a simple formula that made writing your marketing content faster, easier, and more effective? In this episode of Ill Communication, I'm sharing one of my go-to copywriting formulas that belongs in every marketer's toolkit—Challenge, Solution, Result (CSR). This versatile structure is perfect for your welcome email sequence, sales emails, and even social media posts. Whether you're telling your own story or showcasing client success, CSR helps you build authority, provide social proof, and write content that sells—without feeling salesy.If you caught my last two episodes on mastering your high-ticket message, you'll recognize CSR as a powerhouse for selling premium offers. But it's not just for high-ticket sales—it works for any offer, anytime. In this episode, I'll break down the formula, give you a real example, and challenge you to try it out today. Let's dive in!Topics We Cover in This Episode: The key copywriting formula you must have in your marketing arsenalHow to use CSR to craft compelling case studies and client storiesA simple challenge to help you implement this formula todayShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to the 2-part series on Mastering High Ticket Messaging:Episode 132: https://www.kimkiel.com/podcast-1/how-to-market-and-sell-high-ticket-offers-part-1Episode 133: https://www.kimkiel.com/podcast-1/counterintuitive-strategies-to-market-and-sell-high-ticket-offers-to-premium-clients-part-2Listen to episode 76 to find out how to create scroll-stopping hooks for your contenthttps://www.kimkiel.com/podcast-1/10-scroll-stopping-hooks-to-get-more-engagement-on-your-emails-and-postsDownload the Hook formula cheatsheet:https://www.kimkiel.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdfCheckout the fun clothes at CoordCrew: https://coordcrew.com/I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Why do some high-ticket offers sell effortlessly while others struggle to gain traction? The secret isn't just in what you're selling—it's how you're selling it. In this episode, I'm covering what strategies actually work when marketing and selling premium offers in 2025. I'll reveal where your high-ticket buyers are really hanging out (hint: it's not where you think), how to craft messaging that positions you as the expert they need, and why less is often more when it comes to selling high-end services. Plus, I'll share four of my favorite copywriting frameworks to help you write faster, sell more, and attract your dream clients with confidence.If you feel like your premium offers aren't getting the attention they deserve, this episode will change the way you approach your marketing and sales strategy.What You'll Learn:The truth about where high-ticket buyers really hang outWhy trying to “hack the algorithm” won't help you sell premium offersThe one thing high-ticket buyers always look for before making a purchaseYou don't have to write your high-ticket message by yourself. I'll guide you step-by-step through developing and perfecting your high-ticket message inside The Joy of Copy Club. Or, if you'd rather have someone handle all the research, strategy, and writing for you, I can take it off your plate. Find me on social media or send me an email to get the conversation started: hello@kimkiel.comShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to podcast episode 13 to see how to use the P4 formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazyListen to episode 30 to hear about Before After Bridge formula: https://www.kimkiel.com/podcast-1/use-before-after-bridge-to-close-more-salesListen to episode 93 - How to make $150k from an ugly google doc for a deep dive into high-ticket messaging and how to use Desire-Obstacle-Solution framework: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-docI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Selling high-ticket offers ($5K+) isn't just about slapping on a premium price tag—it's about speaking directly to the right buyers in the right way. High-ticket clients think, research, and invest differently, which means your messaging must reflect that.In this two-part series, I'm unpacking what makes a high-ticket offer irresistible and the strategic shifts that help you attract, convert, and serve premium clients with confidence. We'll dive into what works, what doesn't, and how to position yourself as the go-to expert in your industry.Topics We Cover in This Episode: The key differences between high-ticket and low-ticket messagingWhat high-ticket buyers really look for before making an investmentThe biggest mistakes that repel premium clientsThere's a lot to cover, so I'm breaking it into two episodes—tune in now for part one! And if you have questions about marketing and selling high-ticket offers, reach out to me on social media—I'd love to hear from you!Show notes are always available at https://www.kimkiel.com/podcast!!I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Is the secret to growing your business actually going back to basics?With AI tools, algorithm changes, and skeptical consumers, keeping up with online business trends can feel exhausting. But what if the real key to success isn't about chasing the latest hacks—but instead, focusing on timeless, proven business foundations? In this episode, I'm sharing my personal experience with B-School, Marie Forleo's renowned online business and marketing program, and why it was one of the best investments I ever made. I'll walk you through the strategies that helped me build a thriving, flexible business and why getting back to marketing fundamentals—like email, content, and real human connection—can help you stand out in today's unpredictable landscape.If you're a Gen X woman looking for structure, clarity, and a supportive community to help you grow your business, this episode is for you. Plus, I'm revealing the exclusive bonuses I've created to help you implement what you learn and build a business that fits your lifestyle. Ready to find out if B-School is right for you? Hit play now!Topics We Cover in This Episode: Why “old-school” marketing strategies are making a major comebackThe biggest mistake I made before joining B-School—and how you can avoid itWhat makes B-School different from free business advice onlineThe one thing that will help you gain traction faster than anything elseGet your business and marketing fundamentals dialed in. To register for the free Business Bootcamp and find out about my bonus suite for Gen X business owners, visit kimkiel.com/bschool.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Find out more about the bootcamp, B-School and the EXTRA SPECIAL ways I'll support you as you go through the program: www.kimkiel.com/bschoolEpisode 26: The X Factor - Why Gen X women are an untapped market: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-marketEpisode 27: 5 things I wish I knew before I started a small business: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xerEpisode 128 - 7 Marketing and copywriting trends to boost sales in 2025: https://www.kimkiel.com/podcast-1/7-marketing-and-copywriting-trends-to-boost-sales-in-2025 I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

How can your business reflect the world you want to create? In this week's episode, I set aside my original plan to share a message that's been too loud to ignore. Let's talk about aligning your business with your values—boldly, intentionally, and authentically. We're covering practical ways to show up for what matters to you, build a meaningful connection with your audience, and attract clients who care about the same things you do.From small, quiet steps to bigger, more visible moves, I'm sharing 10 creative ways to bring your values to life in your business. These tips will help you communicate clearly, stand out in your market, and show up as a force for good in a time when your voice is needed more than ever. Let's get brave, my friend!Topics We Cover in This Episode: A 2-second way to show you're a safe space for marginalized communitiesHow to leverage your marketing to amplify diverse voices (without overthinking it)Real examples of brands using their values to drive loyalty and salesShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to Claire Pelletreau's podcast and her use of pronouns:https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731Check out the values statements in the footers of these websites:https://carrieroseman.com/https://www.simplifysimplify.me/View CoordCrew's Value Statements on their About page:https://coordcrew.com/pages/aboutSee Brittney McBean's values statement on her contact form:https://brittanymcbean.com/contact/Explore equity and anti-racist resources on my workshop page:https://www.kimkiel.com/equity-workshop I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Ready to become a respected voice in your industry without coming across as pushy or self-promotional? Let me show you how to create the kind of content that naturally positions you as an authority while building genuine connections with other experts in your field. In this episode, I spill the tea on my Beastie Boys-inspired approach to becoming an "ill communicator" (spoiler alert: it's all about being the dopest marketer you can be), and share a game-changing writing prompt that's about to transform how you create content.Topics We Cover in This Episode: Why playing it humble might be sabotaging your authority (and what to do instead)The sneaky psychology behind expert recommendations that makes your audience trust you moreA brilliant networking hack that turns content creation into relationship-buildingWant to help shape my new monthly writing prompts offering? Take the quick survey at www.kimkiel.com/WritingSurvey, and while you're at it, check out today's featured experts: Rebecca Vigelius (rebeccavigelius.com), April Stroink (aprilstroink.ca), and Megan Sumrell (megansumrell.com) for game-changing support in sleep, money, and time management!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Share your ideas and thoughts about a new low-priced offer I'm thinking of creating to help you write effective copy, in this short survey: www.kimkiel.com/WritingSurveyCheck out some of the experts I shout out in this episode:Certified Stress & Sleep Coach, Rebecca Vigelius: https://www.rebeccavigelius.com/Money Coach, April Stroink: https://aprilstroink.ca/Time management & productivity expert for women, Megan Sumrell: https://www.megansumrell.com/ I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Ready to transform your marketing strategy for 2025? I'm breaking down seven game-changing marketing and copywriting trends that most experts aren't talking about. We'll get into why human-centered marketing is more crucial than ever and discuss the big shifts happening in the marketing industry for 2025. Plus, I share candid thoughts on AI's role in marketing and why going local could be your best strategy in the current economic climate. Whether you're a course creator, consultant, or small business owner, this episode will help you navigate the ever-evolving marketing landscape and boost your sales in 2025. Let's dive in!Topics We Cover in This Episode: Why the traditional sales funnel might be holding you back, and what to do insteadThe unexpected marketing channel that's making a comebackWhy certain trendy marketing tactics might be damaging your brandShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Episode 126: 11 prompts for end-of-year reflection & goal setting in 2025: https://www.kimkiel.com/podcast-1/a-guided-reflection-for-entrepreneurs-11-prompts-for-end-of-year-reflection-goal-setting-in-2025Episode 127: 25 No-BS Resolutions for GenX business owners who want more ease, success and fun in 2025: https://www.kimkiel.com/podcast-1/25-no-bs-resolutions-for-genx-business-owners-who-want-more-ease-success-and-fun-in-2025Episode 75: Top 6 Copywriting Trends for 2024: https://www.kimkiel.com/podcast-1/top-6-copywriting-trends-for-small-businesses-in-2024Get the brand voice audio series and workbook: www.kimkiel.com/voiceworkbookExplore how you can get more marketing and copywriting strategy, support and sales by working with me in 2025: https://bookacallwithkim.as.me/introcallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Tired of setting the same old New Year's resolutions that fizzle out by February? Ready for some refreshingly honest, achievable goals that actually align with your life and business?I'm sharing 25 no-BS resolutions specifically crafted for GenX business owners (though trust me, they'll resonate no matter your generation). From finally raising your rates to embracing "B-minus work," these resolutions are all about finding more ease, success, and joy in 2025. I'll show you why spending time setting intentions is valuable, even if you don't achieve them all, and how you can use these resolutions as a compass whenever you're feeling stuck or stagnant in your business journey. Plus, I'm getting real about my own resolution struggles and sharing a powerful self-forgiveness practice that helped me move past 2024's challenges.Topics We Cover in This Episode: Why taking yourself less seriously might be the key to bigger successThe "BAM" method that makes any goal more achievableA powerful self-forgiveness practice for letting go of past "failures"Find me on social or email me with any New Year's resolutions you'd add to your list!Show notes are always available at https://www.kimkiel.com/podcast!!I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Want to set yourself up for an incredible 2025? Today I want to guide you through a powerful end-of-year reflection practice designed specifically for entrepreneurs and business owners. I'll walk you through a series of thoughtful questions that will help you celebrate your wins, acknowledge your challenges, and craft an intentional vision for the year ahead.Starting with a grounding meditation to help you get centered, I'll lead you through ten transformative questions that go beyond basic goal-setting. This episode is perfect for anyone looking to close out their year mindfully and step into 2025 with clarity, purpose, and a solid plan for their business messaging and copywriting needs!Topics We Cover in This Episode: A unique way to reverse engineer your copywriting needs based on your visionHow to tap into what I call "limitless abundance" to expand your business possibilitiesThe micro-step strategy that turns big, bold visions into actionable plansFeel free to go grab yourself a coffee or tea, your journal and your favourite pen. Light a candle and settle into a comfy spot. Pause this episode after each question, if you'd like, and give yourself the space to really think through these questions and your answers. Enjoy!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Book an intro & strategy call to share your goals and identify steps to get there: https://bookacallwithkim.as.me/introcallKara Lowentheil's podcast: https://schoolofnewfeministthought.com/podcasts/Jen Horvath & Heartlifted coaching: https://www.heartlifted.com/I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

If you caught last week's episode on how to remix your content, this episode is a live example of that. I'm practicing what I preach and remixing a podcast episode from a couple of years ago.I'm also breaking away from my usual copywriting content to share a testament to the power of "surprise and delight" content - those unexpected, personal moments that help you connect deeply with your audience.You'll learn my game-changing gravy recipe that will transform your holiday cooking experience and I'll even walk you through my "golden formula for gravy" - a foolproof method that takes the anxiety out of creating that perfect, lump-free sauce that will have your dinner guests singing your praises.It's crucial to occasionally step away from strictly educational content and share something that simply brings you joy - and this episode is a great example of that. In a year that's been challenging for many, these small moments of connection can be a lifeline, helping you build stronger, more authentic relationships with your followers.Topics We Cover in This Episode: The mysterious "golden formula" that transforms gravy-making from stressful to sublimeWhy imperfect, joy-filled content can be more powerful than constant teachingA secret technique for adding unexpected depth to your gravy (hint: it involves bourbon!)How sharing personal delights can revolutionize your audience engagementThe moral of this episode is to create surprise and delight content - if you need a brainstorming or thought partner - reach out to me!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Episode 124: 5 simple and stress-free ways entrepreneurs can remix content over the holidays (or any day!): https://www.kimkiel.com/podcast-1/5-ways-to-turn-2025-into-your-most-profitable-stress-free-and-successful-year-yet-in-small-business Grab the Content Remix Strategy: www.kimkiel.com/remixGet the Gravy Recipe: https://www.foodnetwork.com/recipes/food-network-kitchen/classic-turkey-gravy-recipe-1973898Get more tips and strategies in my newsletter: https://www.kimkiel.com/magneticJoin the Joy of Copy Club: https://www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Feeling overwhelmed by the pressure to create fresh content during the holiday season? What if I told you there's a stress-free way to keep your audience engaged without burning yourself out?In this episode, I'm revealing 9 game-changing strategies for remixing and repurposing your existing content that will save you time, energy, and sanity. From creating "greatest hits" collections to resharing past podcast episodes and exploring creative ways to repackage your best work, I'll walk you through practical techniques that can help you stay visible and valuable to your audience—even when you want to take a well-deserved break. Whether you're an entrepreneur, content creator, or business owner looking to maintain momentum without constant content creation, this episode is your ultimate guide to working smarter, not harder.Topics We Cover in This Episode: The secret Hollywood-inspired technique for recycling content without feeling repetitiveHow to transform a single piece of content into multiple formatsSneaky ways to leverage past presentations and guest appearancesShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Get the Content Remix Strategy - Holiday Edition download: www.kimkiel.com/remixI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Are you struggling to break through your marketing plateaus and looking to make 2025 your most successful year yet? In this episode, I dive deep into the strategies and services that can transform your business's copywriting and marketing approach. I'll share five powerful ways to overcome common challenges like stalled sales, inconsistent messaging, and feeling stuck in your marketing efforts, offering practical solutions to help you generate more revenue with less stress.Whether you're an entrepreneur whose course sales have slowed down, someone who constantly procrastinates on marketing tasks, or a business owner who struggles to find the right words to connect with your audience, this episode is your roadmap to clarity and momentum. Topics We Cover in This Episode: The hidden reasons why your marketing might be falling flatHow to diagnose and overcome your copywriting bottlenecksA surprising technique for generating consistent marketing momentumWhy your current sales strategies might need a complete refreshShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to Episode 122: 8.5 Things I'm grateful for in 2024: https://www.kimkiel.com/podcast-1/8-things-im-grateful-for-in-2024 Check out the Joy of Copy Club: www.kimkiel.com/copyclubLook at some of my services: www.kimkiel.com/servicesBook an intro call to see which copy service is a best fit for your business: https://bookacallwithkim.as.me/introcallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

How do you find joy and gratitude during challenging business years? I'm sharing my reflections on 2024, diving into the ups and downs of my entrepreneurial journey while highlighting the unexpected sources of happiness that have sustained me through a difficult period of business uncertainty.From celebrating my incredible family and rediscovering the magic of reading to appreciating in-person events and my supportive clients, I open up about the things that have kept me grounded and inspired. This episode is about resilience, gratitude, and finding light even when professional challenges threaten to overshadow personal growth.Topics We Cover in This Episode: How I've been tapping into fiction as a source of unexpected joyWhy community matters more than revenue numbersWhy gratitude isn't just a practice, but a strategic mindsetThe hidden gifts within professional setbacksHow personal connections can fuel professional resilienceThe unexpected benefits of vulnerability in business storytellingIf you've enjoyed this podcast in 2024, I'd be grateful if you would leave a 5-star rating and review in the podcast app.Please share the things YOU'RE grateful for with me - find me on social or shoot me an email hello@kimkiel.comShow notes are always available at https://www.kimkiel.com/podcast!!I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

What's the best way to make the most out of Giving Tuesday?In this episode, I share 13 creative, last-minute strategies that charities and businesses alike can use to ride the wave of generosity and excitement during this global day of giving. From simple email-only campaigns to thoughtful donor appreciation ideas, you'll hear practical ways to connect with your audience and maximize results with minimal stress.Even if you aren't involved with a charity, I invite you to tune in because these ideas are totally transferrable to small business, and you might hear something that sparks your next best step!Topics We Cover in This Episode: The email formulas that guarantee engagement on Giving TuesdayWhy starting your campaign before Black Friday can be a game-changerHow to make Giving Tuesday about more than just moneyThe one mistake you must avoid when crafting your Giving Tuesday emailsAre you ready to spark generosity and make an impact? Let's dive in!If you need help with writing your fundraising messages, reach out to hello@kimkiel.com to find out how I can support charities and nonprofits.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Episode 17: How to get the most out of Black Friday - even if you're not selling anything: https://www.kimkiel.com/podcast-1/how-to-get-the-most-out-of-black-friday-even-if-youre-not-selling-anythingFind out how to write the 3-email fundraising sequence:1: ACCA - Episode 20: Don't write from scratch! Use the ACCA copywriting formula to get more sales and donations. https://www.kimkiel.com/podcast-1/dont-write-from-scratch-use-the-acca-copywriting-formula-to-get-more-sales-and-donations2: PAS - Episode 77 How to use the pAS copywriting formula to sell more https://www.kimkiel.com/podcast-1/how-to-use-the-pas-copywriting-formula-to-sell-more-without-sounding-douchey 3: P4 - Episode 13 - How to write a compelling sales message without being cheesy or sleazy https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazyI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment! Listen to the Black Friday/Cyber Monday Survival Guide Playlist at www.kimkiel.com/bfcm

Is your business missing out on potential customers and revenue by not including FAQs in your marketing efforts? In this episode, I dive into why FAQs are so valuable for your business and bottom line. You'll learn how FAQs can help move your readers toward making a purchase decision, tackle common objections, and even boost your SEO. Plus, I'll share the best places to showcase your FAQs, from your sales pages to email sequences to your website. By the end of this episode, you'll understand why FAQs are anything but boring - and why they could be the secret to increasing your conversions.Topics We Cover in This Episode: The different places you should be including FAQs in your marketingWhy FAQs are great for SEO and attracting new leadsHow to strategically choose which FAQs to includeHave a burning question about copywriting, marketing, or growing your business? I want to hear from you! Visit speakpipe.com/kimkiel or click the link in the show notes to leave me a voice message or text with your question. I regularly answer these questions in my "Ask Me Anything" episodes!Show notes are always available at https://www.kimkiel.com/podcast!!I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment! Listen to the Black Friday/Cyber Monday Survival Guide Playlist at www.kimkiel.com/bfcm

Want to know the secret behind growing your audience without spending a dime on ads? Today I'm answering a “pick my brain” question I got from one of my business buddies, Lauren, about how I've managed to regularly rank in the top 200 (and sometimes top 50!) marketing podcasts on Apple Charts in Canada. I break down my three key strategies for boosting discoverability and growing your audience organically, including real examples. Whether you have a podcast, blog, or any other type of content platform, this is an episode you need to hear!Topics We Cover in This Episode: The truth about "clever" episode titles and why they might be hurting your discoverabilityThe specific equipment change that could be the difference between listeners staying or leavingA powerful keyword strategy that top-ranking podcasts use (but rarely talk about)Have a burning question about copywriting, marketing, or growing your business? I'd love to feature your question in an upcoming "Ask Me Anything" episode! Head to speakpipe.com/kimkiel to leave me a voice message with your question, or find the link in the show notes to text me directly. Make sure to include your name and contact info so I can give you a shoutout when I answer your question on air!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to Adam Schaeuble Podcasting Business School Podcast: https://podcasts.apple.com/us/podcast/podcasting-business-school-podcasting-tips-for-entrepreneurs/id1439327697Listen to Lauren Goldstein's The Biz Doctor Podcast: https://podcasts.apple.com/ca/podcast/the-biz-doctor-smart-strategies-to-scale-your/id1618773779Episode 113: “How do you continually come up with content ideas?” {Pick My Brain!}: https://www.kimkiel.com/podcast-1/how-do-you-continually-come-up-with-content-ideas-pick-my-brain Check out my favourite podcast recording resources on my Resources Page: https://www.kimkiel.com/resourcesI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Are you staring at the calendar wondering how you'll get all your content created before the year ends? Well, you're in luck because I'm sharing one of my favourite copywriting prompts, "My Favourite Thing".This prompt consistently helps my Joy of Copy Club members create engaging email content in record time. I'll walk you through exactly how to use this prompt to craft authentic, connection-building emails that your audience will love - starting with a personal story and ending with an engagement-boosting call to action. Implement this prompt immediately to boost your email engagement and keep your best prospects close.Topics We Cover in This Episode: A behind-the-scenes peek at how my Copy Club members transform simple prompts into revenue-generating contentThe engagement-boosting element that most people forget to include in their emailsThe perfect timing trick for sending this type of email during the holiday seasonIf you want more prompts like this one - Join the Joy of Copy Club and get 4 hand-picked writing prompts every month: www.kimkiel.com/copyclubShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Join the Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Is your copywriting taking too long and still not getting the results you want? In this episode, I'm walking you through how to go from feeling confused and overwhelmed about your copywriting to becoming confident and efficient. I share my proven strategies that have helped countless business owners write everything from weekly emails to sales pages in record time. You'll also hear how one of my Joy of Copy Club members went from having an outdated website she was embarrassed about to launching a completely refreshed site in just weeks – and how she's now booking clients months in advance.Tune in for a peek inside the Joy of Copy Club and hear how this unique program combines copy frameworks and templates with personalized coaching to help you develop your authentic voice and create marketing that actually converts.Topics We Cover in This Episode: How to craft sales pages that sound authentically youThe secret to writing a month's worth of engaging emails in just a couple of hoursWhy traditional writing rules might be holding your business backShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Book a call to ask questions or see if the Copy Club is right for you: https://bookacallwithkim.as.me/introcallWrite revenue-boosting copy with less time and effort inside the Joy of Copy Club. Join now: www.kimkiel.comI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Have you ever found yourself staring at a blank page, struggling to start writing?In this episode, I'm sharing three mind-blowing secrets I wish I'd known before becoming a professional copywriter.Drawing from my experience in both the nonprofit sector and as a self-employed copywriter, I'm diving into why pro copywriters never start from scratch, how great copy is actually assembled rather than written, and why the "less is more" principle is crucial in crafting compelling messages.I'm also inviting you to learn how to implement these 3 strategies in your sales copywriting process at my upcoming masterclass “What to say & How to say it” You can register for free at kimkiel.com/masterclass!Topics We Cover in This Episode: How to tap into your customers' language for maximum impactA simple writing prompt that can kickstart your creativityThe secret to turning one piece of content into multiple engaging messagesWhy confusion is the enemy of sales (and how to avoid it in your copy)Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:See these tips in action! Attend the free copywriting masterclass: What to say & How to say it. Grab your seat at: https://www.kimkiel.com/masterclassI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

I'm coming in hot on this episode with a very special invitation you're not going to want to miss!If you've ever found yourself staring at a blank page, unsure of what to say or how to say it, this episode holds your ticket to copywriting freedom.Join me to learn about my upcoming free masterclass where you can discover how to banish writer's block, connect deeply with your audience, and create content that sells without feeling sleazy.Topics We Cover in This Episode:A special invitation to my upcoming masterclass!How you can get live copy coaching from meA sneak peek into the masterclassShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Join the Masterclass! Save your seat: www.kimkiel.com/masterclassI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

You've probably heard the supposed secrets to small business success: posting 5 times a day on Instagram, going viral on TikTok, adhering to a strict 5 am morning routine, or constantly churning out new digital products. But are these really the keys to small business success?As someone who's built a highly profitable and surprisingly relaxed service-based business that's generated over a million dollars in lifetime revenue in just 6 years, I can confidently say I did NONE of those things.Instead, I developed a handful of habits that have allowed me to run a successful, laid-back business that provides both a comfortable work-life balance and a solid monthly income.In this episode, I'm sharing the 20 Tiny Habits that helped me build a thriving small business as a copywriter. These are practical, actionable tips that can help you achieve success without sacrificing your sanity or personal life.Topics We Cover in This Episode: A small but impactful ritual that will add joy to your workdayA practical technique to overcome writer's block and start writing fasterThe mindset shift that turns business challenges into exciting experimentsShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Find links to things I mention in this episode: www.kimkiel.com/resourcesEpisode 92: Stress-free financial management for small businesses with Profit First, featuring April Stroink: https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroink Episode 5: The Mary Poppins of copy formulas - “Practically perfect in every way” (AIDA): https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way Episode 13: How to write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy Check out Rose Han's YouTube video - 20 Tiny Habits that made me Rich: https://www.youtube.com/watch?v=Ff4z3pAqagQI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

In this episode, I'm introducing an exciting new segment of the podcast called "Pick My Brain," where I answer your burning questions about copywriting, messaging, marketing, and sales.To kick this segment off, I'm tackling a question that many content creators struggle with: How to consistently come up with fresh ideas for podcasts, emails, and other content.I'm sharing the 12 ways I come up with content even when I feel like I'm fresh out of ideas and inspiration. From my secret weapon (the Joy of Copy Cards) to leveraging tools like AnswerThePublic and ChatGPT, I'm giving you a peek into my content creation toolkit. But it's not just about the tools – I also dive into mindset shifts and habits that can transform your approach to content ideation.If you've ever found yourself spinning wheels when it comes to content ideas, this episode is for you!Topics We Cover in This Episode: How to turn your clients' challenges into compelling contentA ninja marketing strategy that provides an endless stream of ideas directly from your audienceThe surprising place I look for inspiration that you probably haven't consideredHow to leverage AI without sacrificing your unique voiceShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:To find simplicity in your business listen to Episode 111: https://www.kimkiel.com/podcast-1/why-simplicity-is-the-secret-to-online-business-success Learn how to use days of the year to inspire content by listening to Episode 90: https://www.kimkiel.com/podcast-1/turn-blah-blah-blah-into-bravo-how-to-complete-small-business-copywriting-projects Learn how to use AnswerThePublic by listening to Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip Listen to Episode 40 to learn how to use a thank you page survey: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

I'm all about finding the easy, simple way to do things, so in this episode, I'm sharing my approach to a simple yet effective marketing strategy: the monthly marketing moment. As a copy coach and sales strategist, I'm breaking down how hosting regular, low-key workshops or Q&A sessions has helped me grow my email list, build authority, and foster relationships with potential clients. Whether you're looking to build your brand, expand your network, or simply connect with your audience more consistently, this quick episode has something for you!Topics We Cover in This Episode: What is a monthly marketing moment?The 3 huge benefits of a monthly marketing momentHow to implement your own monthly marketing moment without overthinking or overcomplicatingWho this approach is ideal forTune in to learn why I love this "lazy, low-key style of launching" for boutique business owners and service providers who don't need complicated funnels or systems to attract a handful of premium clients.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:111: Why simplicity is the secret to online business successPick my brain!1. Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email and background info for context.2. Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it'll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

I'm taking a much needed detour on this episode to address a common issue many of us entrepreneurs face: feeling overwhelmed by the multitude of tasks and systems needed to run a successful business. Through two real-life examples from my recent coaching calls where this exact topic came up, I illustrate how both new and experienced business owners can become paralyzed by trying to implement too many strategies at once. In this episode of Ill Communication, I'm covering the importance of focusing on core priorities and giving you permission to keep things simple, especially when starting out or pivoting your business.Topics We Cover in This Episode: Why a simple, focused approach could be the key to attracting more clients and growing your businessPractical advice on how to identify and prioritize the most critical elements for business growthThe "bare minimum" needed to get started or pivot your business, and how can you identify itHow simplifying your approach will lead to more clarity and success in your businessBy the end of this episode, you'll feel encouraged to take a step back, assess your immediate needs, and focus on the "bare minimum" required to move your business forward. Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Uncover your best next step in your biz on a free Sales Strategy Call: https://bookacallwithkim.as.me/SuccessCallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Recently, I almost marked an email as spam—from someone I know and follow!Why? Because her name wasn't in the sender section. I had no idea it was from her and thought it was spam, which could have hurt her deliverability.I don't want this to happen to you! In this episode of ill communication, I'm diving into the importance of putting thought and strategy into your Sender Name.Topics We Cover in This Episode: The three levers that impact your open ratesWhen to change your Sender Name and when to use your business nameHow you can customize your Sender Name to show your personalityOne important “don't” when creating your Sender NameTune in to learn some key do's and don'ts that will help you ensure your emails land where they belong- in your subscribers' inboxes with a Sender Name they know and trust. Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Episode 10 & 11: Increase your email open rates with these proven strategies: Part 1: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1Part 2: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-2podcast-template-title-9ew3aEmail Study: https://www.litmus.com/blog/6-shocking-myths-about-subject-linesPick my brain!1. Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email and background info for context.2: Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it'll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Thinking about running a flash sale?Then this episode is for you. In this replay episode, I'm sharing one of the best ways to get a little revenue boost or book a few more clients into your calendar, the 5P Flash Sale Formula.This formula is the best way to make your flash sales faster, easier, and more profitable!Topics covered in this episode include:What flash sales are and how they can help give your business a boostWhy you don't need to discount your products or services to run a flash saleThe myths you shouldn't believe about flash salesWhat the 5P flash sale formula is and why it worksHow to use the 5P flash sale formula to increase your sales quickly and easilyYou're going to want to bookmark this episode to come back to again and again, so make sure to tune in! Show notes are always available at www.kimkiel.com!Resources Mentioned:Listen to episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tipListen to episode 40: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customersBook a Sales Strategy Success Call: https://bookacallwithkim.as.me/SuccessCallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

In this episode of ill communication, I'm sharing a rebroadcast of an episode I recorded with my friends Rob and Kira over on The Copywriter Club podcast. I have had several copywriters reach out to me after listening to this episode because in it I talk about some of the practical and tactical ways I started my freelancing business, how I find clients, and how I've weathered the economic slowdown that has caused a lot of us to see a downturn in our revenue. Even if you're not a copywriter, you should listen to this full episode, because the tips and strategies I share about referrals, finding clients, building a slower hustle-free business, and creating offers will apply to every small business out there.Topics We Cover in This Episode: The one thing that helps me when I am having some self doubtWhat to do if you are a struggling copywriter to grow your businessMy tips for staying on track and staying hopeful after a tough yearThe one thing you need to remember when it comes to boundariesHow I get referrals in my businessThis episode will inspire you whether you are a copywriter or not! Check it out now. Show notes are always available at https://www.kimkiel.com/podcast!Resources Mentioned:Follow the Copywriter Club:Website: https://thecopywriterclub.com/Podcast: https://thecopywriterclub.com/podcast/Join the Copywriter Club Facebook Group: https://www.facebook.com/groups/thecopywriterclub/ I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Do you love your bio? As business owners, a bio is something we all need, and it's one of the first things we write for our business. In this replay episode of ill communication, I'm sharing one of my most popular episodes of all time. It's the number one most downloaded episode on my podcast, and I think it's because it answers a big pain point or a search topic all business owners have. We're all searching for an answer to the question of how to write your bio. Topics We Cover in This Episode: Mistakes that you definitely don't want to make with your bioThe key to creating a cheat sheet of awesomenessThe five sentences every good bio needsTune in to take your bio to the next level today!Show notes are always available at https://www.kimkiel.com/podcast!Resources Mentioned:Get the 5 Sentence Formula recipe card: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formulaI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

In this episode of ill communication, I'm turning the tables… on myself.Instead of me doling out the advice and wisdom and coaching, I'm GETTING advice and wisdom and coaching from an incredibly smart speaking and messaging coach, Heather Sager in a rebroadcast of her podcast, Hint of Hustle. In this conversation, she helped me zero in on my zone of genius, workshop some speaking topics, and eventually brainstorm multiple speeches I could offer and pitch to conference hosts. Topics We Cover in This Episode: The three keys to finding the perfect topic for your speaking engagementsA peek into how I found my speaking topicHow we can write the script for how people talk about us How to make your topic sexy and exciting to your audience Heather is an absolute genius and you don't want to miss all of the amazing advice she gives on speaking in this episode. Check it out now! Show notes are always available at https://www.kimkiel.com/podcast!Resources Mentioned:Follow Heather in all the ways:On her podcast, Hint of Hustle: https://heathersager.com/podcastGet her latest freebies on her website: www.heathersager.comJoin Heather's program, the Speaker Society: www.heathersager.com/societyFollow Heather on Instagram: https://www.instagram.com/theheathersagerI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

In this episode of ill communication, I'm continuing our Greatest Hits series and this episode is one of my personal favorites. It's all about the Rule of 3. This rule is a way to organize your copy and your thoughts into a pattern that is memorable to our human brain. You're going to find out why the Rule of 3 is a powerful tool to have in your marketing toolbox. You'll begin to use it to strengthen your message and after this episode, you'll probably begin to see it everywhere! Topics We Cover in This Episode: The reason this rule is so effective in marketing and copy The science behind why we love patterns so much Real examples of how you can use this rule to level up your copy As Aristotle said, three is perfection. Tune in to learn more about how to use this rule in your marketing and copy! Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Get a No BS Copy Audit: www.kimkiel.com/auditI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Today you're going to meet one of the most favourite people I've met in this online business world - Emily Reagan. To go along with our summer playlist, I'm sharing a replay from her podcast where she had me on as a guest. In this rebroadcast episode, you'll hear about my journey to becoming a freelance copywriter, and why I think there's a lot of misleading messaging out there that makes writing copy seem scary. Plus, I share a couple of my fave copywriting recipes, formulas, and tips that you can take immediately today and start moving forward in your business. Topics We Cover in This Episode: How I went from working at a nonprofit to quadrupling my income as a copywriterThe truth about why writing is so hard for peopleHow I help my clients elevate their copy How copywriters can partner with digital marketing assistantsMy go-to copywriting formulas that help me tap into my creativityResources that can help you elevate your copywriting skillsThis is a fun and fast-paced episode I know you'll love so make sure to check it out! Show notes are always available at https://www.kimkiel.com/podcast!Resources Mentioned:Episode 99 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summerFind out more about Emily: https://emilyreaganpr.com/Follow Emily's marketing tips and latest events on Instagram: https://www.instagram.com/emilyreaganpr/Apply to be a member of her workgroup: https://courses.emilyreaganpr.com/workgroupCheck out Marie Forleo's B-School: www.kimkiel.com/bschoolI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

We are trucking along on our summer playlist programming and I'm sharing another Greatest Hit with you today! It's one of my most popular episodes about why GenX women are an untapped market. They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X. In this episode of ill communication, I'm talking about the generation that's largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you. Topics We Cover in This Episode: Why Gen X women make great entrepreneursThe incredible economic power we hold as Gen XersWhy Gen Xers provide an untapped marketing opportunityTune in to learn more about the potential for tapping into the Gen X market with your marketing and advertising materials. Show notes are always available at https://www.kimkiel.com/podcast!Resources Mentioned:Listen to all 3 episodes in the mini-series on GenX women in business:Episode 26: Reality Bites: 5 things I wish I knew before starting my business as a Gen Xer: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-marketEpisode 28: What is B-School and is it worth it?: https://www.kimkiel.com/podcast-1/what-is-b-school-is-it-worth-itDiscover how to tap into the Gen X market - or to leverage your own expertise as a Gen Xer in business by checking out the summer sale of B-School: www.kimkiel.com/bschoolReach out to me on Facebook: https://www.facebook.com/KimKielCopyReach out to me on Instagram: https://www.instagram.com/kim_kiel_copy/Send me an email at hello@kimkiel.comI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment! Get a business boost with Marie Forleo's upcoming webinar and Summer B-School. Find all the details and sign up at: www.kimkiel.com/bschool

In this episode of ill communication, I'm sharing another Greatest Hits episode, and this is one that I know really struck a chord with many of you. It's why the world needs to hear from more women in business. Have you ever struggled with self-confidence and self-worth? You're not alone in feeling like that. Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of ill communication, I'm sharing some tips to help you build your confidence muscle and shut down the negative nelly in your brain so that you can start showing up and sharing your voice.Topics covered in this episode include:One expert who can help you massively grow your confidence What a supportive community can do for your confidence levelsThe power of being scared… and doing it anywayThe truth about why we need more diverse voices The world needs more beautiful voices like yours. Tune in to learn how to share it with confidence! Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to episode 100: https://www.kimkiel.com/podcast-1/the-100th-episode-reflections-challenges-listener-questions-about-copywriting-business-and-podcastingFill out the contact form to get help sharing your voice with confidence: https://www.kimkiel.com/contact-kim.I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment! Get a business boost with Marie Forleo's upcoming webinar and Summer B-School. Find all the details and sign up at: www.kimkiel.com/bschool

In this episode of ill communication, I'm digging into my archive and rebroadcasting one of the top fan-favorite episodes. This quick episode will help you write stronger, clearer, and more compelling copy by removing one simple word. We are talking about the trouble with “that.” You may be surprised to find you can eliminate it (and other unnecessary filler words) from most of your copy, and it still reads the same while sounding so much better. Topics We Cover in This Episode: The secret to stop using “that” so muchOther filler words you can easily remove from your copyWhy this simple adjustment works so well and keeps your readers engaged Let's go way back to episode six for the trouble with “that” and other words to cut from your copy!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Check out CKUA: https://ckua.com/Listen to episode 99: 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summerI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Can you believe this is the 100th episode of ill communication? That's a lot of talking! To celebrate,  I'm dedicating this episode to you -my listeners, my community, and my clients who come back every week! I'm so excited to share your insights, your questions, and your comments as we celebrate 100 episodes of the ill communication podcast together.Topics We Cover in This Episode: Some of the sweet shoutouts and messages I've gotten from my listenersThe answers to all of your burning copywriting questionsA look at the top fan-favourite episodesI couldn't have made it this far without you all, so make sure to tune in to hear this dedication to you! Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to these Fan Favourite Episodes!Episode 13 (P4 formula): https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazyEpisode 40: 1-question survey: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customersEPISODE 26: Gen Xers in business: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-marketEpisode 71: Brand Voice part 1: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-oneEpisode 85: Writing email newsletter + writing prompts: https://www.kimkiel.com/podcast-1/3-quick-tips-to-stop-procrastinating-writing-your-weekly-newsletter-writing-promptEpisode 81: Why the world needs women in business: https://www.kimkiel.com/podcast-1/why-the-world-needs-to-hear-from-more-women-in-businessEpisode 91: Editing and taking advice:https://www.kimkiel.com/podcast-1/how-women-in-business-should-take-and-ignore-advice-about-entrepreneurship-and-copywritingEpisode 92: Profit First:https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroinkEpisode 86: Hitting 7-figures: https://www.kimkiel.com/podcast-1/crossing-the-million-dollar-mark-7-unconventional-success-strategies-for-entrepreneursEpisode 46: Meet Kaye:  https://www.kimkiel.com/podcast-1/the-power-of-copywriting-to-grow-your-business-case-studyI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagramText me a question or comment!