Podcasts about integrated communications

We delve into the horrifying crimes of a convicted serial predator whose reign of terror culminated in the brutal murders of the Groene family in 2005. We'll explore Duncan's dark past and the stalking and execution-style killings that led to the abduction of Shasta and Dylan Groene. We talk about managing our consumption of evil things in the world, the impact that has on our parenting, and we unravel how media efforts helped bring one of the most dangerous offenders in U.S. history to justice.   Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group. Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we're doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe. Intro music credit Bensound.com     Title: "Understanding the Use of Force: Rules, Reasonableness, and Critical Thinking" Summary: In this thought-provoking episode, Mike and Jim dive deep into the complexities of use-of-force decision-making, particularly as it applies to law enforcement. They explore the rules, policies, and legal frameworks governing police actions, including key court cases like Graham v. Connor and Tennessee v. Garner. With a focus on understanding the concept of “reasonableness,” they unpack how these principles apply not just to officers, but also to civilians and military personnel navigating related situations. Through this discussion, Mike and Jim examine the challenges of balancing split-second decisions with the need for critical thinking, training, and adherence to policy. They touch on how models like the Critical Decision-Making Model (CDM) and Integrated Communications, Assessment, and Tactics (ICAT) are shaping modern law enforcement training, while also addressing the limits of these frameworks. This episode encourages professionals and everyday listeners alike to critically evaluate their understanding of use-of-force dynamics. From self-defense considerations to understanding the role of government and the judiciary in defining boundaries, Mike and Jim aim to elevate the conversation while emphasizing the importance of informed discussion and reflection.

Originally uploaded September 12th re-edited October 7th. Chris Holman welcomes back Kim Bode, Dog rescuer (hoarder), community advocate (vigilante), and proud (obsessed) Michigan business owner, 8THIRTYFOUR Marketing, Grand Rapids, MI. Welcome back, Kim, remind the Michigan business community about 8ThirtyFour Integrated Communications? Tell us about common mistakes companies make when facing a PR crisis? What's the Importance of having a crisis communications plan prepared BEFORE the crisis happens/essential parts of a crisis communications plan? Michigan is home to many small businesses and large corporations alike. What factors should these different types of Michigan companies consider when creating their crisis communications plan? Please share with us, ... Balancing the need for transparency with protecting sensitive information during a crisis? » Visit MBN website: www.michiganbusinessnetwork.com/ » Watch MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

Harnessing the power of activism within your brand is a game-changer in today's socially conscious marketplace. Yet, many businesses struggle to integrate purpose-driven initiatives seamlessly into their marketing strategies… This week's episode is your guide to ensuring you're not among them.We're diving deep into the unique blend of activism marketing with Kerry Thorpe, Head of Integrated Communications for Europe and ANZ at Ben & Jerry's. As a visionary leader in a brand known for its bold social stances and innovative marketing, Kerry shares how Ben & Jerry's has become a beacon of activism and fun.

WBZ's Jordan Rich talks with Michael DeAngelis, Vice President of Integrated Communications at New England Dairy Promotion Board and New England Dairy & Food Council, about some truths about dairy farming.

WBZ's Jordan Rich talks with Michael DeAngelis, Vice President of Integrated Communications at New England Dairy Promotion Board and New England Dairy & Food Council, about dairy myths and more. 

WBZ's Jordan Rich talks with Michael DeAngelis, Vice President of Integrated Communications at New England Dairy Promotion Board and New England Dairy & Food Council, about what New England Dairy does for farmers. 

Marc Dresner, Director of Integrated Communications for the American Egg Board, says just how many eggs might surprise you.See omnystudio.com/listener for privacy information.

2023 was a busy year for M&A in the PR/comms industry. One of the most significant of these deals was announced in October when Lansons was acquired by Team Farner.   This episode of Waypointers sees Gordon Tempest-Hay, the CEO of Lansons telling Waypoint partner Jim Houghton the story behind the deal headlines and his and Farner's ambitions – “to become the European management consultancy for integrated communications”.  Farner might not be a well-known entity in the UK, but that's about to change. We also hear about Gordon's rather circuitous route into the comms industry by way of spending almost ten years trying to make it as a rock star (hint, he came very close!) Once in the industry, from working in-house at the DWP, Gordon moved agency side, taking up roles at some of its most notable businesses – Fishburn Hedges, Blue Rubicon, Teneo/Blue Rubicon and from 2022, Lansons.  At BR/Teneo, and then again when Lansons became part of Waterland backed Farner, he's had plenty of experience working with private equity investors.  He talks positively about the value they bring to a partnership and the support they have provided him in good times as well as bad.

✨Emily Blumhardt, Senior Manager, Global Brand Integrated Communications at Shiseido☁️ The ins and outs of production roles☁️ How to build authority in a male-dominated industry☁️ Adjusting to life in New York and building a social life from scratch☁️ Emily's MBA experience in the fashion and luxury industry in New York☁️ The value of non traditional work experience☁️ The importance of self-advocacy and self-confidenceJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

In this episode, Matt Dugan, VP of Data Platforms at AT&T, shares with us what it means to delight the customer through interesting deployments in customer service and cost optimization, how AT&T is employing LLMs, and how businesses are now limited only by the pace of their own cleverness.  ---Dive deep into the world of apps and generative AI at Snowflake BUILD 2023. This December, developers, data scientists, engineers, and startups will have access to exclusive sessions focused on building apps, data pipelines, and machine learning workflows in the age of generative AI and LLMs. Discover how to use the latest Snowflake innovations through product deep dives, demos, and hands-on-labs.Learn more and register for a BUILD event in your region.

Welcome to an interview with the author of Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, Michael Farmer. He also wrote the award-winning Madison Avenue Manslaughter, an inside view of fee-cutting clients, profit-hungry owners, and declining ad agencies (Third Edition, 2019). In this episode, Michael speaks about the time he worked for McKinsey, Bain, and BCG, and the differences between the three consulting firms. He also shared his advice for those aspiring to build their consulting firm and discussed the technique that helped him write his first book, Madison Avenue Manslaughter. Finally, Michael shared his experience of helping in the Transformation of a Creative Ad Agency (Huge). Michael Farmer is Chairman and CEO of Farmer & Company LLC, a strategy consulting firm for advertisers and agencies. He also serves as Professor of Branding and Integrated Communications at The City College of New York (CCNY). He has an MBA from Harvard Business School and was previously a Director of Bain & Company. Connect with Michael here: https://www.farmerandco.com/ Get Michael's book here: https://www.amazon.com/Madison-Avenue-Makeover-transformation-redefinition/dp/1911687646 Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business. Michael Farmer. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

Welcome to Strategy Skills episode 356, an interview with the author of Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, Michael Farmer. He also wrote the award-winning Madison Avenue Manslaughter, an inside view of fee-cutting clients, profit-hungry owners, and declining ad agencies (Third Edition, 2019). In this episode, Michael speaks about the time he worked for McKinsey, Bain, and BCG, and the differences between the three consulting firms. He also shared his advice for those aspiring to build their consulting firm and discussed the technique that helped him write his first book, Madison Avenue Manslaughter. Finally, Michael shared his experience of helping in the Transformation of a Creative Ad Agency (Huge). Michael Farmer is Chairman and CEO of Farmer & Company LLC, a strategy consulting firm for advertisers and agencies. He also serves as Professor of Branding and Integrated Communications at The City College of New York (CCNY). He has an MBA from Harvard Business School and was previously a Director of Bain & Company. Connect with Michael here: https://www.farmerandco.com/ Get Michael's book here: https://www.amazon.com/Madison-Avenue-Makeover-transformation-redefinition/dp/1911687646 Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business. Michael Farmer. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo    

It's the alphabet soup show! We are breaking down all these letter clusters with guests Tracy Anderson and Dr. Altha Stewart. Tracy is currently the Executive Director of Integrated Communications at the Ten 35 agency but before that she was working with the DEI arm of Toyota Motors. She talks about her experience, how to avoid reheated affirmative action, symbolism and tokenism. The Funky Bunch then weighs in on Biden's State of the Union speech before welcoming Dr. Stewart back to discuss Karen Attiah's  piece on PTSD in the Washington Post. Our community is suffering psychic trauma from watching Black bodies being battered and lives being casually and mercilessly being taken. Whether we know it or not "murder porn" has  a deleterious effect on our spiritual health. Dr. Stewart brings a word as usual! Check it out!

Hunter Fasanaro joins us this week to share his experience playing lacrosse at Quinnipiac University. Hunter graduated from Quinnipiac in 2021 with a degree in Advertising and Integrated Communications. Following school, Hunter moved to Charleston, South Carolina working in finance. Hunter also began coaching a high school lacrosse team and eventually left the finance world to create his own business and pursue personal training, group fitness, and health consultations. Follow along with Hunter's personal journey on Instagram at @hunterfasanarotraining Hunter also has a podcast called ‘More Than Alive' and it can be found on all streaming platforms.

How the UK's leading digital and print communications provider is using a joined-up approach to transform customer journeys and improve team satisfaction, as well as drive the sustainability message.Guest: Sue Evren, Site Director of Tewkesbury and Bristol at Paragon Customer Communications As we often look up to the biggest print businesses in the UK, we also often wonder how operations like these manage their complexity, different customer requirements and keep their services consistent across their production sites. It's not an easy task and it comes with its own set of challenges, but also opportunities. This podcast series is about the Champions of Print - the people in our industry who are innovative, forward thinking and bold in a marketplace that  never stops evolvingIn and in this episode we chat to Sue Evren, who is an inspirational leader at Paragon Customer Communications, leading her part of the business to success. Listen as she gives her view on: How the company manages its culture given the scale of their operations, acquisitions and growth over the yearsChanging customer demands and how Paragon constantly improves on customer experience  What activities Paragon put in place to improve team engagement and successfully drive their sustainability message.You may also be interested in: Why sustainability is a smart business approach in print. Digital transformation is reshaping business - what it means for print.My Paragon is growth...

Founded in 2010 by Debi Schadel and Tracie Broom, Flock and Rally: Integrated Communications & Marketing is a full-service, woman-owned creative agency that offers a range of services to clients across the South and beyond. Its offerings include research, branding, strategy and planning, implementation services in marketing, public relations, social media and production management as well as traditional and digital advertising. As it has grown through the years, the company has always maintained a culture of inclusiveness as well as a laser focus on its mission: to rally the community around great ideas. In September 2022, longtime regional business leader Merritt McNeely was named chief executive officer (CEO) of Flock and Rally. It's a great story of two entrepreneur founders finding the courage and confidence to step away from the day-to-day operations of their company to move into strategy roles.

This week on Life Science Success my guest is Donna Lavoie.  Donna is the Founder of LaVoieHealthScience, a leading health and science integrated communications firm. Leader of specialized thinkers in health and science marketing. Proven strategic communications executive in biotechnology, healthcare, medical device and pharmaceutical fields. Additionally, she is a CXO counselor on strategic communications issues. Her firm focuses on:  Media Relations Value Creation Pre-IPO Strategic Communications  

  Exclusive interview with Paul Edouard Bertin, Director of Champagne BILLECART-SALMON about being the Seven generations of the same Billecart-Salmon Champagne family and house which was started by his many times great grandparents in 1818 in Ay outside Epernay in northeast France.   Rui Morais, CFO at Dis-Chem Pharmacies takes Bruce Whitfield through the interim financial results.  Dis-Chem beefs up its interim dividend after a jump in profit despite high inflation and interest-rate hikes squeezing consumer spending.   Shaun Anderson, Ambassador of the Embassy at Order of Champagne in Africa on the future for Champagne in Africa.   Benedict Maaga, head of Corporate Reputation & Integrated Communications at Absa on the lender's involvement with the Absa Champagne in Africa Festival 2022.   Lorraine Geldenhuys, Wine maker and senor lecture at the The Elsenburg Agricultural Training Institute – on everything champagne and blind tasting   Chris Weylandt, CEO at Weylandts is this week's shapeshifter on his career path and growth of the business. See omnystudio.com/listener for privacy information.

Our Theme for August - September is "The Value of Service," focuses on giving back and finding joy and fulfillment. I greatly appreciate my time in public service and the invaluable lessons I learned about leadership, people, community, and giving back in a meaningful way! Today, we're honored to have as our guest Ms. Kendall Johnson. Kendall serves as Executive Director for the 2020 Census Integrated Communications Contract. Kendall's federal government service spans more than three decades. She served as the Contracting Officer's Representative (COR) on the Census 2000 Advertising Contract and the 2010 Census Communications Contract. She also worked in the Office of National Drug Control Policy, serving as the Deputy Associate Director for the National Youth Anti-Drug Media Campaign. For someone who was a "reluctant public servant," Kendall has positively impacted every government operation she's been a part of. Listen as she shares critical career advice that applies to any professional. Kendall's unique perspective on fulfilling public service will energize you to do more service! You feel her passion when she says, "don't sleep on public service." Upcoming podcasts: September 16th & 30th --- Send in a voice message: https://anchor.fm/dr-l-d-bennett1/message

Negative experiences from our past can remain in our subconscious and affect us throughout our lives if we do not address and overcome them. Without even being aware of our traumas, we might be held back by them, not reaching our fullest potential, and trying to overcompensate to push away the pain. Today's guest went through just that.  Chris Saunders is the president of Integrated Communications, which is a field mobility company, and he also leads a Marketing Agency called Yonder Digital. Chris is a member of the Arete Syndicate and he is a successful entrepreneur with a very inspiring story of how he went from someone that was always fearful of uncertainty, to now one of the strongest people he knows. Chris faced very difficult times recently, as most of us did, but this forced him to face the childhood trauma that he had been trying to push away for so long. In this episode, Chris shares his story of battling hopelessness and desperation, and knowing when it was time to ask for help. Through a special kind of therapy called EDMR, he was finally able to face his traumas and start to truly live in the present, and finally call the shots in his own life. Everyone deals with adversity, but winners realize it is the past that makes us who we are. Tune in to hear Chris' story.  Key highlights Introduction to Chris The childhood trauma Chris endured that made it difficult to connect to his true self The massive shift Chris went through after investing in himself through the Arete Syndicate How Chris' business was affected in recent times Chris' experience with EMDR therapy How the Arete syndicate saved Chris' life Chris' experience with 75 hard Tony's experience with high functioning depression How things happen FOR us not TO us The purpose statement Chris says every day to stay connected to his “why” The purpose statement he says with his kids every day What's next for Chris: A safe zone for men For more information about this episode, visit: 365driven.com/episode258

This is a podcast where I talk to my guests about their journey to success. We talk about their education, experience, current business, and future endeavours. A feature length episode with Lisa Morton, who is CEO and Founder of Roland Dransfield which is an integrated communications agency. We talk about Lisa's degree in English and French which had a major impact on her life by spending time in France. We talk about her early career in developing skills, tools and techniques which helped her in her career.We talk about her love for Manchester, also we talk about the changing face of communications with social media and other technology. We go deep into her business which is called Roland Dransfield, which was named after her God Father. We talk about culture, diversity and how this is massively important for her and her company. Lisa really lives and breathes her values. This is a fascinating story, and you will love Lisa.Enjoy the podcast!3.28 – What does business mindset mean to you?4.25 – English and French degree8.51 – Managing Director in public relations at ICA advertising and marketing10.55 – Able to make mistakes and learnt that relationships so important11.30 – Set up own business 13.00 – The name of business is Lisa's god father14.37 – Background regarding comms agency16.35 – Social media's importance16.50 – Women in work21.28 – How to implement culture of diversity in her business25.03 – Everyone is a leader in Roland Dransfield25.29 – Why is Manchester so dear to Lisa's heart29.20 – Ethics in values in corporate clients32.08 – 15 values for Roland Dransfield38.24 – Live and breathe the values in company's40.23 – Next 5 years42.53 – Quick fire questionsSmall But Mighty Agency A podcast that uncovers how to go from solopreneur to seven figure agency with ease.Listen on: Apple Podcasts SpotifySupport the show

In this episode of Out of the Clouds, host Anne Muhlethaler reconnects with Archana Jain, an accomplished PR and communications professional, and the founder of PR Pundit, one of India's top integrated communications firms. Archana has been at the forefront of her industry since her early days in the field and is widely recognised as a leading personality in PR, communication and media. She has been acknowledged as India's top 100 PR communications professionals, as well as among India's 50 Most Influential Women in Indian Media, Marketing & Advertising (2019, 2020 & 2021) and featured in the “Top 100 Influential Game Changers List.”Anne and Archana collaborated a few years ago, and got to know each other, back when Anne was heading global communications for French shoe designer Christian Louboutin. Over the course of this conversation, Archana tells the story of her beginnings in PR, how she went from consulting into working towards consumer-focused communication, to building her company and creating meaningful programs for the right audiences. She talks to Anne about why public relations still matters today, how it's imperative for brands to be telling authentic stories and why PR is a long game - not a quick win, and current challenges given that it's not an age-old profession. They also discuss changes in the media landscape and the rise of purpose-driven communications and community advocacy, in the age of social media. Archana also offers her thoughts on what it's been like to be a woman at the head of her own business, how the landscape changed in the past twenty years, but also how she chose to  integrate flexibility and WFH capabilities for her team since 2004 - and how satisfying it's been for her to be able to help women balance their personal and professional commitments. You'll probably notice a loud peacock (or two) in the background, as some were roaming behind Archana's home office during the interview. A good way to set the scene for this warm and in-depth interview with this influential entrepreneur. Happy listening!  ***Selected links from the episode:You can find Archana on IG @AJPundit and on Twitter @AJPunditOn LinkedIn Archana Jain Find out more about PR Pundit on their website http://www.prpundit.com/ - or on IG https://www.instagram.com/PRPundit/The origin and meaning of the word Pundit - https://en.wikipedia.org/wiki/PunditTripundra - https://en.wikipedia.org/wiki/TripundraVogue India - https://www.vogue.in/Adidas Run for the Oceans campaign - https://thecsrjournal.in/adidas-run-for-the-oceans-unites-over-87k-runners-across-india/Archana's interview on CommSpeak with Amith Prashu - https://youtu.be/1Zn2uWJARo0The German tampon PR campaign by Female Company via The GuardianThe exceptional Kate Winslet for L'Oréal campaign - https://www.youtube.com/watch?v=mjcd6Xu4MYUParvati Valley - https://en.wikipedia.org/wiki/Parvati_ValleyKashmir Shaivism - https://en.wikipedia.org/wiki/Kashmir_ShaivismThe Hungry Tide, book by Amitav Ghosh https://www.goodreads.com/book/show/4950.The_Hungry_TideA suitable boy, the book by Vikram Seth https://www.goodreads.com/book/show/50365.A_Suitable_BoyThe Emperor of All Maladies, a biography of cancer, the book by Siddhartha Mukherjee https://www.goodreads.com/book/show/7170627-the-emperor-of-all-maladies***f you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, it helps people find us and also helps to secure future guests. Thank you  so much for listening! For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/  Sign up for Anne's email newsletter for more from Out of the Clouds at https://annevmuhlethaler.com. Follow Anne: Twitter: @annvi  IG: @_outoftheclouds 

Dean Chris Roush interviews Nicole Mormando, an Advertising and Integrated Communications major at Quinnipiac University. Nicole discusses her upcoming role at the Media Image, her past internships and what drew her to Quinnipiac. UnCOMMon Grounds is hosted by Chris Roush, dean of the School of Communications at Quinnipiac University, produced by Evan Koch, and is a product of the Quinnipiac University Podcast Studio. Learn more about your ad choices. Visit megaphone.fm/adchoices

WITH GUEST:  Josh Loftin, Former political reporter and current VP of Integrated Communications for Dairy WestWHAT'S THE WHAT: On this episode, I talk to Josh Loftin, former political reporter and public relations expert,  about how lawmakers are influenced by lobbyists, how industry educates consumers, and the antagonistic public divide that keeps us from solving our own problems. Is this a teachable moment in history, or will it be known in the history books as the tipping point that preceded the downfall?  MENTIONED IN THIS EPISODE:Josh Loftin on TwitterJosh Loftin on Instagram________________________________________________________SUPPORT THE SHOW!**Join my Patreon! Be a member of the Iron Beaver Rebel Club and get all kinds of sweet perks like Discord server access, bonus podcast content, sticker packs and more! https://www.patreon.com/ironbeaver** Head over to my merch store! Apparel and accessories are stocked!https://www.ironbeaverfitness.com/merch ** Check out my Guides to Health and Fitness! Know the fundamentals so you don't get caught in the details. https://www.amazon.com/Liz-Beaver/e/B005M66TWK**Looking for a great grocery delivery service?  Use my link to get $10 off your first order with InstaCart! https://instacart.oloiyb.net/c/2938036/1107857/7412**Starting your own podcast? Use my link to sign up for a paid plan from BuzzSprout and get a $20 Amazon Gift card! https://www.buzzsprout.com/?referrer_id=754291

Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept. As principal of The Davis Group, Douglas offers strategic solutions to client branding, design, and communications problems. As author of Creative Strategy and the Business of Design, Douglas regularly contributes to the design discourse in The European Business Review, RGD Design Thinkers, and the OneClub Educators Summit. Douglas is an Emmy Award-winning strategist who serves on the advisory boards of the Poster House Museum CMYK council, The Type Director's Club, The University of Oregon's Masters in Advertising and Brand Responsibility, and City College's Masters in Branding and Integrated Communications.

Gabby Etrog Cohen, Global Head of Integrated Communications and Marketing at Harry's, talks about the different ways that brands can sustain a long-term connection with the consumer, as well as the three traits she tends to look for when hiring new team members. Etrog Cohen and host of #ThePlaybook, David Meltzer, chat about a wide variety of subjects including the basics to building a brand that stands out from competitors, the single most important skill that Gabby learned while working at SoulCycle, and the reason that Harry's gives 1% of all their sales to help support mental health for men. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Out Now: Aman Dhall, founder of integrated communications firm, CommsCredible talks about media relations, crisis management, and brand building through content leadership on Indiapodcasts with Anku Goyal

Can you imagine building a Sports & Entertainment division at an agency? Mary Scott, President of United Entertainment Group did just that. You don't want to miss a second of her journey from the NFL to where she is now. Listen in as we talk about  How she closed the knowledge gap in one of her first jobs in sports  Why she says the day the NFL offered her a job her life changed  What it was like building a Sports & Entertainment division at an agency  What it was like to lead for the first time and why she felt like she couldn't do it  Why she cried when she was given a career coach    And you know there is so much more   Connect with Jahaan:  Learn more about working with Jahaan and see if it's the right fit for you: https://JahaanBlakeAppointmentScheduling.as.me/LetsTalk Join Jahaan's VIP Email List: https://bit.ly/3yccwAP  Instagram: https://www.instagram.com/jahaanblake/ Email: jblake@jahaanblake.com Website: https://jahaanblake.com/ LinkedIn: https://www.linkedin.com/in/jahaanblake/   Links: United Entertainment Group: http://www.uegworldwide.com/    Connect with Mary: Linkedin: https://www.linkedin.com/in/mary-scott-a6468818/  

In this episode, I interview Susan Groeneveld, the Co-founder of WS | Marketing With Soul based in Calgary, Alberta, Canada. WS is an integrated communications agency that gives clients a competitive marketing advantage by means of finding solutions to marketing complexities. Susan is an expert in marketing consultancy, business model development, and marketing outcome approaches.  The agency was born in 2003 when the president of an old agency suggested starting up this business. It was an opportunity for them and that's how the world of marketing has started. They started with only 3 FTE then grew it into 50 FTE including the full-time freelancers in 18 years in the business.  Susan says that what she loves the most about growing a small business is the possibilities. “We're really fortunate that we get to work with really interesting categories of people doing interesting things and the possibilities to impact and influence are so exciting,” she added.  This Cast Covers:      Makes money by helping people market their products. Measurable results can only be achieved by knowing the audience better than anyone else.  An integrated communication agency that strives to find solutions to certain problems regarding marketing.  A soul solution that innovates and optimizes the client's products.  How a very relationship-driven agency trusted by their clients for long.  Able to rebound revenue months after COVID's occurrence by making healthy changes and a great approach.  From only 3 FTE to 50 FTE including freelancers in 18 years in business.  Defines success as seeing people grow and reach their true potential.  The importance of hiring smart people with a passion that drives them to move the business forward.     Additional Resources:  WS | Marketing With Soul The 7 Habits of Highly Effective People By Stephen R. Covey Who Moved My Cheese By Spencer Johnson  ………………………………………… Quotes:  “Focus on the folks that have growth mindset rather than people that are happy to just solve the first problem.” – Susan Groeneveld “It's there if you want it, if you don't want it, it's not there.” – Susan Groeneveld “We don't need to be experts, we need to know how to find the experts.” – Susan Groeneveld “Success is watching people grow and trying to help people reach their true potential.” – Susan Groeneveld “Hire smart people and let them be your advocates.” – Susan Groeneveld ………………………………………… Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC by http://creativecommons.org/licenses/by/4.0

Welcome to our focus and celebration of public service! I have tremendous fondness and appreciation for my time in public service and the invaluable lessons I learned about leadership, people, community, and giving back in a meaningful way! Our theme for June-July: "A Call to Public Service: A Leadership Journey" Today, we're honored to have as our guest, Ms. Kendall Johnson. Kendall serves as Executive Director for the 2020 Census Integrated Communications Contract. Kendall's federal government service spans more than three decades. She previously served as the Contracting Officer's Representative (COR) on the Census 2000 Advertising Contract and the 2010 Census Communications Contract. She also worked for the Office of National Drug Control Policy where she served as the Deputy Associate Director for the National Youth Anti-Drug Media Campaign while simultaneously overseeing the media contract for that program. For someone who was a "reluctant public servant", Kendall has made a positive impact on every government operation she's been a part of. Listen as she shares key career advice that's applicable to any professional. Kendall's unique perspective on the fulfillment of public service will energize you to do more! You feel her passion when she says "don't sleep on public service." --- Send in a voice message: https://anchor.fm/dr-l-d-bennett1/message

Jeffrey Mosher speaks with Kim Bode, Owner, 8THIRTYFOUR Integrated Communications a 50 Companies to Watch award winner for 2021. In the interview, they cover Kim's career path, the company's history, focus of the company in 2021, what winning this award means for the company, additional information, and how to contact them. » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/channel/UCqNX… » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

8Thirtyfour Integrated Communications' Kim Bode loves small businesses and she's proved it with her success so far. Supporting women is one of Bode's passions as is advocating for animals. Welcome Kim Bode to this edition of Powerful Women: Let's Talk! Powerful Women: Let’s Talk is created by WGVU NPR and made possible by WGVU NPR sustaining monthly donors. Become a sustaining monthly donor now at wgvu.org/donate to support WGVU NPR’s local programs, including Powerful Women: Let’s Talk. Full Transcript: [MUSIC] Produced by women about women. Powerful Women, Let's Talk is a series of interviews with women who are trailblazers and have helped shape our world transforming who we are and how we live. Powerful Women, Let's Talk is made possible in part by Family Fare, keeping it real. Shelley Irwin: 8thirtyfour Integrated Communications, Kim Bode loves small businesses and she's proved it with her success thus far. Supporting women is one of her passions as is advocating for the animal. So

BGBS 063 | Douglas Davis | The Davis Group | Decide To Learn Something NewBrooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. Douglas' integrated point of view has enabled his natural evolution from designer to strategist, author, and professor. His expertise spans advertising, design, and business education and has found an international audience through presenting his tools on combining the three to produce more effective creative business solutions. Douglas enjoys interacting with creative people and regularly presents at industry conferences including HOW Design Live, RGD Design Thinkers, The One Club Educators Summit, Midwest Digital Marketing Conference, Revolve, and The Art & Branding Conference. In 2016, Douglas wrote his first book Creative Strategy and the Business of Design, a title currently being translated into Chinese by Beijing Normal University. He is a former co-chair of AIGA's National Diversity and Inclusion Taskforce and regularly contributes to the business of design discourse in Printmag.com, Applied Arts, and The European Business Review. In 2011 Douglas founded The Davis Group LLC and continues to offer strategic solutions to client branding, digital, and design problems. In addition to client work, Douglas leverages his professional experience to inspire high school, undergraduate, and graduate students. As the longest-serving member on the 4As High School Advisory Board, his experience was translated into the four-year curriculum at New York City's High School for Innovation in Advertising and Media. Following the launch, Douglas contributed as an education consultant for the launch of the Manhattan Early College School for Advertising (MECA). Currently, he is Chair of the Emmy-Award winning B.F.A. in Communication Design program at New York City College of Technology in Brooklyn and serves on the advisory boards of the University of Oregon's Masters in Advertising and Brand Responsibility and City College's Masters in Branding and Integrated Communications. Douglas holds a B.A. in Graphic Design from Hampton University, an  M.S. in Communications Design from Pratt Institute and an M.S. in Integrated Marketing from New York University. In this episode, you'll learn…The importance of diversifying the minds and perspectives to address the world's issues and industry changes. Try something new. Master something you're not good at. Find the fear and reinvent yourself. ResourcesWebsite: douglasdavis.com Case Study: Imported From Brooklyn Youtube: Imported From Brooklyn Film Win Without Pitching Article: Red, White, Black and Blue: The Land of Mixed Signals COMD: douglasdavis.com/comd LinkedIn: Douglas Davis Quotes[15:49] I like to say our job is to take the rational language of business and turn it into the emotional language of design…I also like to say that creative people really are the spoonful of sugar that make business and marketing objectives palatable to the public. [42:52] We have to keep changing, we have to keep growing, we have to keep learning, to even keep up, to even remain relevant. Why would you not want as many different minds or perspectives on a problem that you can grab? [48:12] I'm going to turn my weaknesses into strengths. And that is the evolution. It's a mindset. Leading is a verb and a posture. [53:55] We can't measure everybody by the same yardstick…creative people like me and you can grow up comparing themselves to other people based on those measures and conclude that something's wrong with them, when they're the ones with the superpowers. Have a brand problem? We can help.Book your no-obligation, Wildstory Brand Clarity Call now. Learn about our Brand Audit and Strategy process Identify if you need a new logo or just a refresh Determine if your business has a branding problem See examples of our work and get relevant case studies See if branding is holding your business back and can help you get to the next level Book Your Brand Clarity Call TODAY Podcast TranscriptDouglas Davis 0:00 I think when you look at what's going on in society, when you look at design needing to become more diverse when you look at the demographics in America, when you look at how some people will describe what's going on in the southern border as an, you know, an infestation. terrible word, other people describe it as well. It's what humans do when they're fleeing or in a situation where they have to flee. It's what happens on every border, because if we're having a crisis, here you go, and seek a better place to be. Marc Gutman 0:41 podcasting from Boulder, Colorado. This is the Baby Got Back story Podcast, where we dive into the story behind the story of today's most inspiring storytellers, creators and entrepreneurs. I like being backstories and I cannot lie. I am your host, Marc Gutman, Marc Gutman, and on today's episode of Baby got backstory, we're talking about strategy and changing the world. I'm not kidding. This episode goes deep and calls out those with the creative spirit to stand up and be the change. Before we get into today's show. Can I level with you? This podcast ain't cheap. But we continue to produce it as a service to you, the audience. And if today's episode isn't worth the price of admission, your time, then no episode is I need you. If you like enjoy the show, please take a minute or two to rate and review us over Apple podcasts or Spotify, Apple and Spotify. Use these ratings as part of the algorithm that determines rating on their charts. If you haven't reviewed, you know who you are. And by the way, I do see who is reviewed and who hasn't. What are you waiting for? review service. That's it guilt trip over. Let's get on with the show. Today's guest is Douglas Davis. I really don't know where to start with Douglas. I first learned of Douglas when I read his book, creative strategy and the business of design. And it's one of those books that literally changed my perspective and worldview on strategy and business. So I had to meet the person who wrote such an influential piece of work. And Boy, was I in for a surprise. Douglas Davis takes great pride in being Brooklyn based and in his words, enjoys being one of the variety of voices needed in front of and behind the concept. His approach to creativity combines right brained, creative problem solving, with left brained, strategic thinking. Douglass's integrated point of view has enabled his natural evolution from designer to strategist, author, and professor, and his expertise spans advertising, design and business education, and is found in international audience through presenting his tools and combining the three to produce more effective creative business solutions. Douglas enjoys interacting with creative people and regularly presents IT industry conferences, including how design live RGD design thinkers, the one club educators summit, Midwest digital marketing conference revolve and the art and branding conference. In 2016, Douglas wrote his first book, creative strategy in the business of design, a title currently being translated into Chinese by Beijing Normal University. He is a former co chair of AI je A's national diversity and inclusion Task Force and regularly contributes to the business of design discourse in print mag comm Applied Arts in the European Business Review, Douglas founded The Davis Group, and he continues to offer strategic solutions to client branding, digital and design problems. In addition to client work, Douglas leverages his professional experience to inspire High School, undergraduate and graduate students as the longest serving member on the four A's High School advisory board. His experience was translated into the four year curriculum at New York City's High School for innovation in advertising and media. Following the launch, Douglas contributed as an education consultant for the launch of the Manhattan Early College School for advertising. Currently, he is the chair of the Emmy Award winning BFA and communication program at New York City College of Technology in Brooklyn, and serves on the advisory boards of the University of Oregon's masters in advertising. And brand responsibility, and City College's master and branding and integrated communications. Douglas holds a BA in graphic design from Hampton University, an MS and Communication Design from Pratt Institute, and an MS in integrated marketing from New York University. Wow, that was a big, big bio, we really don't touch any of it, except for the book in this episode. And that's why I wanted to share that with you. Now. I'm going to stop talking and turn it over to Douglas because well, this is his story. I am here with Douglas Davis. And I couldn't be more excited. Douglas. Douglas Davis 5:47 I'm excited to be here to thank you so much. Marc Gutman 5:49 We were just having a little conversation before recording. And I wish we were recording it. And I know this is going to be a great conversation and in a great episode. And Douglas is a strategist and author and a professor. He's also the author of a book that I think is just gold called Creative Strategy and the Business of Design. Here's my copy Douglas. It is less it has dog years. It's got notes, it's got. It's got post it notes, I mean, this thank you for your support. Yeah, this is like a resource for me, and I can't wait to talk to you about it. It's definitely one of my top, you know, 10 books on branding. Absolutely. But thank you for having me. Yeah. And in addition to being the strategist, author and professor, what are you doing right now? I mean, I see some Emmys in the background. I'm super impressed. When they tell us once you tell us a little bit about what else you're doing cuz you wear a lot of hats. Douglas Davis 6:43 I do. And first of all, Marc, I want to just say thank you, to all your listeners. Thank you all for spending time with us. My name is Douglas Davis, as Marc said, strategist, author, and professor. And right now my current role is that I'm also the chair of the BFA in Communication Design that New York City College of technologies, you know, Department of Communication Design, it's sort of a big mouthful, but we're part of the City University of New York, and over my shoulder, or the Emmys that we were able to when we were nominated for two of them for this story, imported from Brooklyn. And overall, it's about, you know, what, what, how you find the path the possible when you have more ambition and resources. And so overall, we offer graphic design, illustration, we offer web design, we've got advertising, we've got graphic design, so you can come to our program for a fraction of the resources for a fraction of the cost is, you know, going to the design schools. But it's a wonderful, wonderful opportunity to be here. And that's what I do in my day job. Marc Gutman 7:55 Oh, that's so awesome. And I saw that you had put a Vimeo link in the chat is that to the piece that you just described, Douglas Davis 8:02 That's actually, we just recently entered the one show. And, you know, please Wish us luck, we're in three different categories. But this is to the case study of what the impact of that piece imported from Brooklyn was. And so I just wanted to sort of throw that into the mix. Maybe I can go into the show notes, but I'll also send a link to to import it from Brooklyn. It's about 22 minutes documentary on Tony de spinia, who was my professor of prep, and I didn't realize this until years later. But the program that I'm the chair of right now, Tony, when he emigrated to America, he wanted to go to Providence to didn't have enough money. So he went to the communication design department. And just, you know, how wonderful, certain serendipitous, you know, that sort of connection is that I'm now the chair of this program that's offering, you know, private school education and public school prices. So his story is the same story as our Asian, black and Hispanic, Eastern European students today. So it's, it's pretty wonderful in that way, you'll check it out. Marc Gutman 9:19 Yeah, absolutely. We'll link to that in the show notes. We'll make sure everyone knows about it. And I'm going to be watching that. Absolutely. After the after the interview. Thank you very much. So Douglas, what is Creative Strategy and the Business of Design? You know, I was thought design was just a bunch of like, you know, pretty colors and logos and, and some maybe some posters, Douglas Davis 9:39 To a lot of us it is and I was really fortunate enough to have my skills polished in places that I couldn't afford, like Pratt Institute for my first Master's, but uh, just to back up a little bit. I went to Hampton University is historically black college, and I went to study graphic design and photography. Even before that in K through 12, I'm from I was born and raised in Lexington, South Carolina, a very small town, right outside of Columbia, South Carolina, the Capitol there. And surprisingly, we had really wonderful art program really wonderful. And wonderful in a way that I had, you know, in K through 12, murals, rock carvings, ceramic sculpture, the wheel, had exposure to printmaking, drawing, painting, all those different things, right, you know, going through K through 12. Marc Gutman 10:35 So that, was that your primary interest then was that, like, were you? Or was it like a side thing? Or were you you were kind of an art art kid? Douglas Davis 10:43 I was an art kid only because I was really bored, I didn't have a place to channel that energy. And it was just a really great place to to focus my F, my just effort and attention on, I literally applied myself, you know, really didn't apply myself Truthfully, I could go to class and listen, you know, be the class clown. And then the teachers like, what did I just say, and I could verbatim spit back every single thing, because I could do two things at once I wasn't being engaged mentally. So when I found art, it was a place for me to focus and channel that energy and my behavior changed. And so maybe some of your listeners would be able to relate in that way that just having an outlet really did change my life in that way. But in terms of what Creative Strategy and the Business of Design is, it's what I was able to write down as, just as I fumble through my career, I realized that I had gone as far as I could go with my aesthetic training, and again, going to undergraduate going to graduate school, bouncing around from agency to agency design, firm, publishing digital. I also went to NYU and got another Master's. But I realized that design school doesn't teach you business, it teaches you to focus on what are the tactical parts of what should be strategic decisions, largest strategic decisions, without even explain to you what those decisions are, then. So the challenge there is that when you are working somewhere, and you get promoted for doing your job really well for answering those client briefs in ways that are not only creative, but effective. I think there's some assumptions sometimes that you must know strategy, because you're able to knock it out of the park on, you know, all these different points. And so eventually, what I started to notice is that clients were not just coming to me for creative content, they were coming to me for strategic context. And I was uncomfortable with that, because I didn't know strategy. And so I realized that over time, I started losing battles, even though I could write the proposal, build the team, you know, pitch the business, do whatever I needed to do. And I was able to get positions of responsibility relatively quickly as a result of that. But eventually, I started losing battles, because I couldn't justify by the creative decisions within the context of the business and marketing objectives that we should have been trying to hit. And so I lost those battles. Because I fell back on my aesthetic, you know, I was arguing typefaces, well, we should have been talking about marketing objectives or metrics that we needed to hit within the business, you know, objectives. And so one day I stumbled into a strategy session, I realized, Oh, this is that thing that keeps beating me This is that that language that I don't know how to speak. And so let me learn this. That's why I went to NYU, to add the strategy to the creative side, so that I could, my rationale was that I could, you know, become a better creative because I could think, how they think to do what we do like to speak their language, in order to justify what was there. And I'll give you one more piece of that, because this was, you know, you know, you've been in the business for a while. This is back when you could learn ActionScript flash, this is back when you could choose to just double down on the execution part of things. And so even then, I realized, you know, what, I don't want to sit outside the meeting, and wait for these people who are making decisions inside the conference room to come out and tell me what to do and when to have it and, and whatever. So how about I inject creativity into the beginning of solving a business problem, versus being a better executer? And I'm so glad I did that, obviously, because flashes no more. And I think that that's, that's a really important lesson. And a lot of those lessons are what, what I wrote down and Creative Strategy and the Business of Design, in addition to the tools, the frameworks, and the things that allowed me to get to where I needed to go when I added strategy to my creative skill set. So hopefully It'll be useful to somebody to listeners. Marc Gutman 15:03 Yeah, well, you know, I think so I mean, the concept of strategy has completely changed my life. I mean, when I started my career, like, I was exactly the the executer I was like, someone wanted something. And yeah, you know, I started in the movie business, and it was like, you want a story? Great. I'll write that right guys. I didn't even like ask why do you want the story? Right? Like, I was, like, so excited. And, and actually, I, I had a limiting belief that if I asked why that if I questioned it, I would either lose the job, or they would think I was, I was less intelligent or unintelligent, because I was asking questions, you know? Douglas Davis 15:36 Well, that's part of our that's part of our superpower, right? In terms of those emotions, that you need to find a way to channel you need to find an outlet for It's why we are I like to say our job is to take the rational Language of Business and turn it into the emotional language of design, that's our job, we translate that for people. I also like to say that, you know, designers are the spoon. creative people really, are the spoonful of sugar that make business and marketing objectives palatable to the public. And so I can absolutely agree that that insecurity and even navigating those rooms where you don't even know why they want something, and you're a little afraid to ask questions, because you don't want to seem as if you shouldn't have been in that room in the first place. All of those things, I think, are really, really important. And I dress dealing with your emotions, and just how to navigate different rooms. Because if you as you know, if when you're walking into that room, after pouring your heart and soul into whatever you're going to show, and you walk into that room full of people who you don't know, and your emotions, that thing that got you into the room, because of your creativity are now your worst enemy, because you can't even formulate the words, to articulate what it is that you've done. And I think, you know, all these things were things that I had to learn from failing. And so the other piece, too, you know, design schools don't teach business is that business schools don't teach how to get the best out of designers how to inspire creative people. And I realized that because after going there, there was still this gap. And, you know, I had to learn that when you walk into that room as a creative person, they're not going to learn creativity, you have to learn their language. And you have to then put the recommendation up front, instead of walking into the creative side of things where you're going to tell the story. And you're going to talk about the insight and we're going to arrive at the end here it is, you have to completely flop how you even tell the stories in these rooms. But all of those things were things that I had to learn through failing through having outcomes completely opposite of what I wanted to happen. So I can absolutely agree with some of those insecurities. And, and some part of what I teach now is really about organizing the chaos, questioning the answers that clients will come to you with, because they think that they know, or they're still trying to get the same solution that worked six months ago, or in this case, now that we're in Coronavirus times, you know, a year ago, but the environment shifted, and none of that still none of that's even applicable anymore, in order to then turn insights in execution. So we have to retrain the way we listen as creative people. And some part of that is exactly what you're talking about. Marc Gutman 18:34 I mean, thank you so much for sharing that. And I couldn't agree more. And, and and that in itself is a tremendous insight. I mean, what do you do when, you know, let's just hop right to it, like, what do you do when a client has skipped that step? So, you know, hypothetically, you come in, and they've either, you know, started down a campaign road, or they say, look, we've chosen, you know, an identity, but, and you're and then you know, you start to ask your questions, and you're like, Well, wait a second, you haven't gone to step one, like how do you handle that? Like, what do you do when that happens? Douglas Davis 19:06 Yeah, well, overall, one good thing about having been in the business for a while and just being really, really specific about what it is that I do and what I don't do. I haven't been brought in, in a in a situation where there's miscommunication like that in quite a while. But when I was in a situation where people thought that they needed me, but didn't know how much the value of what I would be bringing with cost in asking those questions and and realizing, oh, okay, you're not clear that the way that you're going about this is what you want, but it's not what you need. And I think for me, I've always just walked into the room and been very Matter of fact, and either you hire me or you don't, but I'm going to tell you what you need because I'm the expert and I'll make The recommendations, but as the client, you will make the decisions. And so it's become really easy to to really listen and to know really quickly, whether I'm going to refer you to other sites or other people, because either a, you don't have the budget or B, you're not clear, you need a little bit more information, in order to shift away from being price sensitive, or you need a little bit more information to shift away from that thing that you saw that you liked, that you want the exact copy of that you're not saying. But that you, you're basically going to critique all the work and through a series of meetings, you know, we're going to come out with the exact copy of something else. And so I think, being willing to walk away, being willing to refer other people and being willing to say, you know, if you go to this website, you can be up and running in an hour. Or if you go to this mix of websites, you can have what you need to and under five grand, and then I add the last piece, and so can your competitors. And after that, I think there's a little bit of a pause, been, you know, we can have a conversation where we back up a little bit, and then we can start talking about the value of the services that they need, whether they hired me or not. But I think it's important to just take control of the conversation in a way that you are offering things that makes the client think and it may not even be in that current conversation, it may take a couple of weeks, but giving them something to think about. And then sort of being willing to let it go, has been the way that I've been able to navigate situations where I'm really not the right person. It's best for everybody, if you just you know, shut it down. Marc Gutman 21:54 Absolutely, I've had to walk away from my share. And that I also learned that the very hard way, I mean, I look back at all the things that went bad and all the mistakes I made. And I wouldn't know that without doing it. But it was typically like, there were a lot most of the time, I'd say there were like misalignment issues. Right now. And, and you just learn that the hard way. And I think that's sometimes the only way to learn. So when we look at your book, and we look at it, a lot of the work you've done here, if there was like one thing that we were to know about this book and take away, what would that be? And then what framework is like, you know, I know there's no silver bullet, but which one is the one that's like, if I had to only kind of do one, i i'd lean into that. Douglas Davis 22:37 What chapter six and seven? That was the last question first chapter six and seventh deal with the creative strategy framework, which is literally an alignment exercise. You know, it's, it's something I developed when I was at NYU, when one day, my competitive strategy professor, you know, sort of looked out at the class and held the the whiteboard, pen out, and looked out and says, you know, who's going to step to the board, and I stepped to the board, I was the first one grabbed that pencil. And I started working out this column that, you know, was was four columns and three steps that would help me to organize the chaos, because when I first started learning the language of business, it was new. And so I could be on brand, but off strategy or message on message, but off strategy. And so it takes a little time to speak and understand the language of business. But this tool helps to organize all the information by going through a series of steps where you qualify what the information is that you're dealing with, to create and build your creative work or concepts or just coming up with thought starters, you could use it as a brainstorming tool. I've actually sat in meetings with clients and literally started to write the notes from the briefing into the framework so that I could take what wasn't given to me back to the creative team, stick it up on the whiteboard, and we could just literally hit the ground running where the client left off. But that's really what I would say that that tool and any tool, any framework, you know it we're not talking about something that's a recipe, right? We're not talking about something that is, you know, fill in the blanks, and you'll voila, you'll have this any strategy, any any design even, that's worth its salt is going to be a custom solution. And so the framework, I always like to say is only as good as the information that you put into it, the thinking that goes into it. So yeah, that's that's the one tool that if you didn't go anywhere else, Marc Gutman 24:49 This is the one we're talking about. Right. Great. And so I'll just kind of hold it up there so people can see and get a sense about it. But that's, that's it. Douglas Davis 24:56 That's the one tool that would be that now, the one thing That I would tell people about the book would be that this book is for someone who understands that our careers are a series of transitions, right? You go to you go to college, and you transition from being a student, to breaking into the industry, then you break, you've broken into the industry, you transition from being a junior, to someone who's seen a little battle. And then you transition from someone who's seen a little battle to someone who gets a little bit more responsibility. Now, there are people who report to me, I'm sort of client facing now. And then you move from that person to someone who, at different points might even be a little bit intimidated that the people who are coming in might be a little faster, might have a little edge, because they're the last people and even though they're going to get paid the least, you know, you start to wonder whether you can hold your own as things shift so fast. So the one thing that I would tell people about Creative Strategy and the Business of Design is that it's built for a person who understands that what we do evolves, it shifts. And we all know that, whether it's learning flash, or ActionScript, or whether it's learning about new typefaces, or learning about Slack, or and how to use Basecamp. And all these different things are like a timeline that sort of bring us from the very beginning, and to where we, where we are, and then it keeps going because now we have Tick Tock and we got clubhouse, and you know, everything is going to continue to change. And as creative people, we've always understood that we've always done that in a way that would allow us to, you know, survive, because we're continuing to change. But I think when I think about 1999, when I entered the industry, you know, the.com recession, and all the websites that were there, people didn't know how to make money on the web, I wish that people would have known that, you know, direct marketing was the father of digital because it's, you know, accountable, you can track it, right. But nobody knew that. So they're throwing all this money into this new medium, that my professors at the time I was at Pratt, my professors at the time and not worked in. And so I'm applying my skills, these traditional skills to this medium that no one's worked in who's taught me and you realize that, you know, in 99, no one had a web design degree, because it didn't exist, you couldn't study it. Everybody who was there participating in that industry was there because they decided to learn something new. And I think that that's a really important insight, because I think we're back there right now. If you think about the ways that the Coronavirus has made everyone have to pivot, we have to figure out ways to do the same thing, the exact same thing and complete different ways. Or we have to figure out ways to take what we've already what we have on hand skills or equipment or whatever, and do something completely different. And so I think, when you look at where things were back, then and 99, where you can go to school to learn web design, but there's this industry, you realize that your skills, your willingness to be agile, to change, to morph, that's what actually allows you to survive. And when you add on top of it, the trend, you know, Apple, Microsoft, Google, they're saying the you know, since actually since 2017, that you don't have to have a college degree to enter their ranks, we're back to a point where skills, what you can do, the value that you bring as a person, regardless of what your degree says. That's what matters. And so I think that the book is about those transitions. And, and I wrote it obviously, before we were in this point, because the principles are what we're really talking about here, when you're really understanding that what we do will always evolve, and it's going to evolve at the speed of business, it's going to evolve at the speed of the next thing that marketers are going to create that we're going to have to figure out ourselves to engage and build the relationships that our clients want us to build with our customers who are going to join that platform, and who are going to adopt it in mass in ways that we're gonna have to figure out how to show up and you know, entertain them in a way that they're not shutting us off or blocking us. And I think that that evolution and change that constant change is something that I'm encouraged that as creative people that we're dealing with this pandemic right now. Because who better? Who better to deal with something to change the whole world in an instant? If they no snapped his fingers? We literally were in a situation Where how you enter the industry was different. How you work when you're in the industry is completely different. And we're literally back where we, as the people with experience, we're in the exact same position, as I was saying about in 1999, where my world class practice, the two professors had no experience in this thing that I was going to apply my skills to, were literally back to that point where none of us with experience has more experience than any student. And any, like, we're back, it's leveled the playing field, but who better to to navigate that, who better to lead that then creative people who have to do that to save their lives, every single time anyway, you have to reinvent yourself. So that's the one thing that I would say that the book will help you to do. And you know, I always tell people, it's very similar to like a Harvard Business Case Study, if you're, if you're familiar with that, where your objective is to read it, and then figure out who the decision maker is, and then play that person's role, you step into their role. And everything that you're reading for is to find your, your recommendation, the risk and rewards are what you would do in that situation. So it's about role playing, and sort of stepping into those shoes. The book gives you the stories of why these things are important that I'm going to talk to you about. The book tells you the stories of how I got here, it gives you my story and the way I do it, but it's asking you to bring yourself to it. It's asking you to take the thought process the principles, and then apply it to your own situation, and figure out how to save your own life. That's what this is about the transitions. So that's the one thing that I would tell you, if you're interested in the book, if you want to keep reinventing yourself, this is this is going to help you do that, because it's going to teach you the language of how things change. And that one tool that, you know, if I said, you know, all the other ones have to fall away, would be the creative strategy framework, because it helps you to organize that chaos. And it'll help you to only focus on what's relevant, and solving the problems and those four columns and three steps in order to question the answers that the client comes to you with, so that you can you know, organize that chaos, question those answers and turn insights into executions. And those executions can be the actual work themselves, it could be the brainstorming session, it could be the brief because sometimes, going back to what I was saying about business school doesn't teach how to inspire designers, we've all had a brief that's the size of a novel that's completely worthless, that was given to you by somebody who has a strategist title, and who came from sort of the business side of things, but who has no idea how to talk to a creative person. And that's what's so ironic that the very things that make us professionals to be on the same team to service that client don't even teach us to talk to each other. So sometimes to have a sound strategy, you got to write to yourself as a creative person, to even have one. And so this framework will help you either get started on the creativity part of things, thought starters, it'll help you write the briefs. It can help you with strategy itself. But it's a very, very elastic tool that I'm asking you to bring yourself to. Marc Gutman 33:39 A common question I get all the time is Marc, can you help me with our brand? Yes, we help companies solve branding problems. And the first step would be to schedule a no obligation brand clarity call, we'll link to that in the show notes, or head over to wild story, comm and send us an email, we'll get you booked right away. So whether you're just getting started with a new business, or whether you've done some work and need a refresh, or whether you're a brand that's high performing and wants to stay there, we can help. After you book your brand clarity call, you'll learn about our brand audit and strategy process will identify if you need a new logo or just a refresh, will determine if your business has a branding problem. And you'll see examples of our work and get relevant case studies. We'll also see if branding is holding your business back and can help you get to the next level. So what are you waiting for, build the brand you've always dreamed of. Again, we'll link to that in the show notes or head over to wildstorm comm and send us an email. Now back to the show. I just feel like I got a master class in a few minutes. There. are on strategy and you've really changed actually my perspective and worldview I'm, I'm kind of caught up in obsessed with relevance and this idea of staying relevant being relevant, am I relevant? How do I stay relevant? I recently had a post where I was music, I have never felt the right age, you know, when I was younger, I always wanted more, and to be in someone else's seat. Now, as I'm further my career, I'm looking back and be like, oh, there's all these tick trackers, like, as you're mentioning, all these things happening, that I don't know, but, but the way you just describe that, and what I heard was that reinventing yourself and always learning something new as a gift and an opportunity. And, you know, I haven't always looked at it that way. And so I just want to take a moment and pause. And thank you for that. Because that's changed really how I am seeing this, this concept of relevance. And I want me to ask you, like, on this topic of relevance, is that one of the reasons you teach? Douglas Davis 35:55 It is, and yet, I, you know, if you were to ask me, if I was going to teach one day, this is, you know, back when I'm bouncing around from agency to agency, I'd say the guy you know, and I thought, the farthest age that I could think I was, like, yeah, I teach when I'm, like, 35, or something, this is me like 22 or 23. And it ended up that I started teaching at 25. And, you know, the model was always there that my teachers, I pride, they worked in the day, and they taught at night. And so I saw that. And so I realized that, you know, ended up being what I saw. And yet in some ways, the relevance part, I'm going to sort of unpack this as well, because I think that this word and the change, and what's going on in our industry is something that is a larger issue that's also going on in our society that I think we have to deal with. But I remember, as I mentioned earlier, I went to Hampton University, historically black college to study graphic design and photography. After leaving there, as I mentioned, I went to private Institute to get my masters. And then after maybe about seven or eight years of losing, like I said, while winning but losing different battles, because I didn't know how to speak that language. I then went to get my second Master's in integrated marketing, I didn't want you. And what I realized lately is that not only did my high school guidance counselor not have a one, even one conversation with me about college, but in those three institutions, there was no one black teaching design or, or strategy. And then I became a design professor, then I became a strategy professor. I think, when you look at what's going on in society, when you look at design needing to become more diverse, when you look at the demographics in America, when you look at how some people will describe what's going on the southern border as an, you know, an infestation. terrible word. Other people describe it as will, it's what humans do, when they're fleeing, or in a situation where they have to flee. It's what happens on every border, because if if we're having a crisis, here you go, and seek a better place to be. I think when we're talking about relevance, when we're talking about representation, when we're talking about being able to see yourself, I can't say that I teach because I, I didn't see someone like me. But I can say that, if we're talking about design changing, if we're talking about the issues that are in our profession, also being a part of what's in our society. I think that when we talk about relevance, I think we have to really have the conversation that is on the base of the Statue of Liberty. It's calling out to immigrants. But our policy has been so different in the past, you know, very different in the past four years, if equal justice under law is on the top of the Supreme Court, and yet, we're watching the George Floyd trial right now in front of us. And there is witness after witness up there telling you that the sequence of events that happened were completely unique and different than what would have normally happened. Then, I think when we talk about relevance, and when we talk about America living up to its melting pot, you know, equals and, you know, liberty and justice under our equal justice under law. I think we have to really talk about belonging. We have to really talk about the fact that people are coming to us because they believe what we say If we were a company, these would be our mission statement documents, these will be our vision documents, but there's so many mixed signals that are built into what they say, and what the actual experiences. And a lot of times, as you mentioned earlier, alignment is what we're being asked to do as creative people we're being asked to come in and align some problem. And I always start with, well, where's the gap between what we say? And what the people's experience is, whenever they trust us? I close that. And I think relevance and belonging are why people are coming to us. But I think that we have to start asking ourselves, as institutions as an industry, are we relevant? Because there's a call and response here? various people come to various institutions or employers or countries, they're basically asking, do I belong? And based in their interactions with the country or with the employer, or with the client, good or bad? They're going to conclude yes or no. And I think that if we can, as an industry, but also as individuals continue to ask ourselves a question that you asked, am I relevant? Are we relevant? If your metric on yes or no, I am relevant or not, I'm not relevant. It's tied to how many groups of people feel comfortable in the space that you've created, how wide your arms are open, then that is a call and response because it's connected. And if you do care about being relevant, but you do see that some people have decided that they don't belong, based on whatever environment you influence or which is created, or what you're a part of, the next step is to go get those people to understand why, right? And so I'm mixing culture, I'm mixing, you know, what's going on in America. But you can't separate it from the problems that are in our industry, you can't, it's not possible to separate the two. And when you look at it like that, it explains what's going on in our industry, whether we're talking about relevance, or belonging. And I think that if we don't become really serious about this, we're there will be threats to creativity, because of diversity being hindered. And I'll go back to just on this point, I'll go back to again, we got clubhouse. Before that it was you know, tick tock. And before that it was Snapchat before that was Twitter, right? And before that Facebook, and I can keep going because it's gonna keep going. So why in the world, would you not want as many different types of minds on the problems when the industry moves at the speed of business, and we've already covered that we have to keep changing, we have to keep growing, we have to keep learning, to even keep up to even remain relevant. Why would you not want as many different minds or perspectives on a problem that you can grab? And so I say this, in hopes of some of your listeners who I know are creative professionals who have influence over their studios, who could determine how exactly to staff, I'm saying this to your listeners, because I'm hoping that they can really think about the new barriers that COVID-19 has posed, since we're all in our houses. You know, right now, going to school depends on your own bandwidth, your own internet speed, your own Mac, your own whatever, right. But if you think about it, we're asking people who don't have a lot to buy the equivalent of a computer that cost as much as the car just to go to school. And, you know, if you don't control what your internet speed is, because if you live in public housing, you know, again, people are going to college in order to get out of this the circumstances that they were born into in many cases, and all they need is a chance. And so, the Coronavirus has put us in a situation where, you know, there are a lot more barriers that are different. And some of the barriers that were there before are not there anymore. So some of it is leveled the playing field. But I think that belonging and relevance like these, these words that we we often talk about as people who are tasked with solving brands problems, you know, do our customers feel like they belong? are we creating a culture where we're solving their problems, like what are their pain points that we discussed that stuff all the time, we talk about relationship management, we're a field built on targeting, we craft messaging, you know, there are all these different words that we talked about. And yet, when we exclude groups of people from sitting around the table, then not only can we not hear their perspective of what creativity is, and how we can solve this problem that it's, it should be different than ours. But we also put ourselves in a situation where we're not helping ourselves in in the demographics that are shifting, you know, because either what's either your client base is going to become more black and brown, or either the people sitting at the table, this should be it should be, shouldn't be really an ad or should be both. But overall, on order to serve that client basis, becoming more black and brown with the demographics of the nation, you got to make sure that they're people behind the concept, who actually understand how to talk to these groups, so that you're being authentic, and you can build that trust. And that you can actually build the customer base because that takes, you know, making promises, and then actually delivering on them. So, again, I know I expanded that into way more, but it's bigger. And again, the strategist in me won't allow me to sort of just look at those two words, as just those two words. The strategist in me says, You know what, this is much bigger. And there are a lot of pieces to this, if we're going to continue to evolve to remain relevant, if we're going to continue to, you know, now I think apply our skills to new systems design, operations, forecasting, decentralized decision making, all those things are the things that I believe are the new creative skills as a result of the Coronavirus. All of that is what's coming out of how you got to pivot because your clients are asking how we're going to pivot, then it's going to be your job to also have an opinion on some of those things. This is the next evolution of all the things that creative people have to learn. In order to stay relevant. I'll give you this one last piece. I literally just days ago finished a class on finance, from Harvard Business School online. I hate Numbers, chapter one in the book, first paragraph, I take you back to NYU when I'm sitting in my statistics class, and I want to somebody shoot me in the face, because it was too much. However, what is my point? I understand that at my altitude, and at my point, like where I'm at in my career, if I don't understand how to talk to other people who do get it. If I don't understand how to ask the right questions, if I don't understand which levers I can pull on my level, then I'm not going to get the business, I'm not going to be chosen, somebody else is going to be chosen. So me taking a finance class 15 $100. Okay, I hate numbers. But I'm going to find the fear. Gonna find the fear just like I did when I was bad at typography. And I said, I'm only going to use type on this particular solution, because I'm going to turn my weaknesses into strengths. And that is the evolution. It's a mindset leading is a verb, and a posture. And as creative people, I believe that we will lead us out of this crazy mess that we're in right now. Whether it's climate change, whether it's our social ills that we're going through right now, this just horrible Asian hate, or just you know, what happened in your area with, you know, people not having access to mental health and just having so many guns, I don't even know why people do what they do, but that the systems need to be redesigned. And relevance and belonging are the questions that we will be judged by. It's bigger than just words, this is how we are going to survive. And I'm hoping that in talking about it in a way that I'm scaling it up, unpacking all the different pieces, connecting these dots on something that's much bigger than just your job, the problems your client has, and you being able to like navigate that stuff. It's much bigger than that. And if we can see it as creative people, as bigger than that, I believe that they're the opportunities there for us to lead. That's what I believe. That's what I believe. Wow. Marc Gutman 49:36 I mean, I believe the same and taking that leadership role. And you know, what I've always loved about this idea of design. So when we take it in a very literal sense, you know, I think of it in terms of graphic design of aesthetics of type and I'm like, I wish I was a designer. I'm not a designer. I love designers. I love being around them. I love being in their spaces. There's every there's something magical about it. But when I really think about what design means to me, it's exactly what you just articulated. It's it's seeing the problems, both the ones in front of us and the ones that that expand out of Yeah, of the the the first maybe insight or initial problem, and then coming up with creative, innovative solutions to solve those problems. And I agree, I think creatives are our only hope right now. And they're going to lead us to, to the new world. And yeah, no dog was on that topic of diversity. I mean, what is the step that creative leaders can take? Besides the the obvious of like, Hey, we need more representation at the table, because I hear that a lot. And I hear people putting energy into it, but I'm not seeing it in the way that you just articulated. And I think that's where we want to get to, you know, no doubt. Douglas Davis 50:56 So I'm gonna be I'm gonna be blunt, like we are in Brooklyn. I think a lot of times when I hear, again, our industry that's built on targeting and messaging and, and like, we get that stuff, but yet there are a lot of people are excluded. Right? as a percentage of the population, you can't understand that stuff. Like that can't be your job, your industry, and yet, we're leaving people out. Right, like, and that's what targeting is right? You not you, you, not you, right. So we're deciding to leave people out. And I like to tell people who asked this question, I think it would come from a really good place who really do want to do something different. Now school, you know, what do we find people can't really find, you know, qualified candidates of color and x y&z. I, my answer to that is that I'm not a black white person. Don't look for me in the same places, and in the same way that you would if you're looking for white person, of course, you can't find me. Of course you can't. I'm not there. You're looking for me as if I was not me. And then when you say, Well, I looked, and I can't No, you didn't look, and you didn't even understand that you're not looking for me. And I think that that's the part that has to be corrected. I also think that we have to rethink the measures of what we've used to determine someone's aptitude or potential, whether it be for leadership or, or carrying a gun, frankly, as a policeman. I think we've got to rethink what we've used to judge someone's worthiness or potential. I took the LSAT probably about three times. And again, I mentioned earlier that my guidance counselor in high school, we never had one conversation about college, not 1/11 grade summer, I said to myself, you know, what, if I don't go to college, I wanted to be because I didn't choose to go versus I couldn't go. So I chose to go to summer school, I chose to finish my foreign language requirements, I chose to take extra math, like get it right, I chose to take the LSAT three times. And in those three times, I got to like a 720, or 780, I can't even remember. But on that measure, Marc, I'm stupid. If I were to let that number, tell me dictate to me what I was and was not capable of in the future, then I'm stupid. And I'm so thankful that that's not how I didn't listen to that, like, What do you know about me? None of these questions were even crafted with me in mind. So of course, I didn't do well. And I'm not just saying that, like, Everything about it is wrong. I am saying though, that we can't measure everybody by the same yardstick. And that doesn't mean that one is better than the other. It just means that there are other ways. And and people learn differently as creative people, you know that we all know that. And yet, we don't apply that to the standard measures that we've always used to gauge someone's potential. And I think that there's something wrong with that. Because, you know, creative people like me, and you can grow up comparing themselves to other people based on those measures, and conclude that something's wrong with them, when they're the ones with the superpowers. You know, and I think that that is something that's really important. We have superpowers and I'm not saying that being able to crunch numbers is not a superpower. It definitely is. But I am also saying that being bad at numbers is an indicator that you might be a creative. Think Overall, we really have to rethink our measures. We've got it and again, this is back to new systems design. This is back to us thinking through what's wrong? And if you if you really look at this right, I love this example. You know, there are more design decisions than there are visually literate people to make them. How do I know this? Well, if on live TV, the best picture is announced lala land and not moonlight because of the card, then that tells me that there was a problem that needed to be solved. There were people around who who had the title and the tools, but who are not visually literate. What is another example, if the wrong Mr. Universe gets crowned on national TV? What is another example if the Supreme Court has to determine who the President is because of the ballot design? What is another, I can keep going all day? Right? So there are more visually, there are more design problems than there are visually literate people to make them. And so again, like I'm back to this place, that we've got to redesign our systems, there's so much broken, and there's so many sort of problems to solve. And, you know, if you're like me, as a creative person, you can't unsee all the work around us. Because there's so many things to redesign. There's so many things to rethink, but I think we can do it. And I think, you know, I was thinking about Okay, so what are the new measures, I would argue that we should have a grid metric, you know, if you don't come from money, the money's not the first thing that you think about to solve a problem. I want that person on my team, because that person had everything but money, that person has creativity, that person is thinking creatively, that person is not just like, yeah, we'll throw XYZ in the budget at the problem. Yeah, we're gonna need money at some point. But if you don't have money, you still got a problem that you got to solve. And, you know, I would much rather have a grip metric, somebody who had to fight through some stuff. In order to get here. I want to know your story. How'd you get here? What do you do when you have more ambition and resources? You know, how did that work? And how, you know, what is your origin story? How did you get here, I can only see you now. You know, and oftentimes, I'm always really, really clear that, yes, I have three Emmys, you know, over my shoulder, and yet, it was not always like that. And so I'm making a point to tell young creators, that it was a struggle, it was a struggle, because I don't want anybody to get the wrong idea. It wasn't always easy. And it's not easy now. And so I think there's so much work to do. There's so many systems that we have to redesign and rethink. And the right people to do that, are you and I want to put another link in the chat that sort of deals with all of this, this sort of social, creative sort of mix that I'm putting together, because I'm looking at this as our competitive advantage as a nation, just like Michel Porter's book, you know, competitive ventures of nations, this is a big problem that if we're not careful, we are going to lose out because there's so much human potential that we don't allow, because of the color of somebody's skin, or because of their gender, or because we're worried about which bathroom, you're going to use stupid stuff that if we could just focus on, you know, how someone's mind would process dealing with this issue. We can be so much farther ahead than we are right now. But we're caught up on stupid things that divide us. And I think that, you know, I'm hopeful. I'm hopeful, especially in this generation, because they grew up in a time where, you know, the only president that they knew was black. But it wasn't even a hurdle that like a black person could be president, right? They grew up in a time where now the vice president as a black woman, who also is, you know, has Asian descent as well, like these MCs, these these barriers that we had, like, you can have same sex unions, like all the stuff that took forever, right? It was just it was here, we had made the progress by the time that they were born. And so I hope that they can do something about the climate. I hope that because of their energy, and because they don't have the same limitations that we had. I hope that their creative problem solving skills that we we get out of the way that we let them apply themselves to these big problems. Because if we, if we're not talking about if we keep talking about logos, we keep talking about like the job, then we're part of the problem because we're not even addressing all the other things that we better start to like attention to. And it you know, it would be embarrassing if I didn't speak out, based on all the things that I had to navigate to even get here. And I think that, that that's just always a really important thing that, you know, I have to touch on those things, things that, you know, may seem, you know, like third rail, but I, you know, I think we have to be more deliberate about closing the gap, the mixed signals that are there between what we say and what the experience is in America, you know, none of us as professionals would advise our client to do the complete opposite of everything hit the brandy, mission statement, and just the who would do that? Who would do that? No, but none of us. And so why do we tolerate it? Why do we tolerate it in society? And I think that again, because that's what we do, we should be the ones leading the conversation about how to make change. And I know that, you know, some people might be listening to like, well, this is outside of the lane of what I do. You know, I'm here to learn about tips and tricks about how to, like, you know, do better my job. And yes, I hear you, you know, I hope that there was something there that you could also listen to, but I also hope that you'll take your superpowers and think about our systems that are broken, they need your skills. That's why I'm talking to you about this, because you're a part of who can fix it, because of your creativity. And so I'm calling out, because, you know, we need a different type of person to go into these other professions, you know, or else we're lost. We're lost. But I'm hopeful. Marc Gutman 1:01:52 In that is Douglas Davis. I've goosebumps as I sit here, goosebumps and a bit like I was just shaken into my senses, that we need to stop talking and start doing that I me, because it starts here must work to close the gap, to open my arms and bring more of the world into the conversation. I hear you, Douglas. There was so much gold in this episode. And I can't wait to get Douglas back on the show. So we can hear his story. As he shared it hasn't been easy. And he's worked his tail off to find success in this industry. I hope you're as excited as I am to hear all about that in the future as well. Inspired by Douglas, I challenge you. What new thing are you going to decide to learn? make a commitment to learning something new, put a flag in the sand. Email us if you're so bold with what it is. I want to know that I'll share it with Douglas as well. We are living in such an exciting time as the story is being written as we live it. We have an incredible opportunity to reinvent ourselves, learn new things and change the world. really change the world. It's our job to reinstate that American mission statement on the Statue of Liberty. I'm up for the challenge. Are you a big thank you to Douglas Davis. You inspire me professionally, personally, and culturally. Thank you. Thank you. Thank you, my friend. We will link to all things Douglas Davis, his book Creative Strategy and the Business of Design, imported from Brooklyn, and much more in the show notes. If you know of a guest who should appear on our show, please drop me a line at podcast at wild story calm. Our best guests like Douglas come from referrals from past guests and our listeners. Well that's the show. Until next time, make sure to visit our website www.wildstorm.com where you can subscribe to the show in iTunes, Stitcher or via RSS so you'll never miss an episode. I like big stories and I cannot lie. You other storytellers can't deny. ‍

Some may have the perception that the “marketing” of DEI initiatives is – by default – performative… but is it? As discussed in previous episodes, marketers and communicators need to have a seat at the table, this is especially relevant when it comes to DEI efforts. How can brands effectively tap into the expertise of marketers when it comes to marketing DEI? Tune in as we discuss this and more with Susan Diaz, CEO and Editor-in-Chief at c+p digital and Rohini Mukherji, Vice President of Integrated Communications at APEX PR.  Susan and Rohini co-host the recently-launched podcast, ABCDEI, which explores the topics of diversity, equity and inclusion through stories of distinct and powerful lived experiences.

Franco employees Megan Bonelli and Lauren Connor take us on an audio tour of their integrated communications agency. From their location, company culture, and previous clients, Franco is proven to be one of the leading agencies for communication. Megan and Lauren discuss Franco’s culture of innovation and teamwork, and they share their insights from working in an agency through all the hustle and bustle. Not only do they discuss their work at Franco, but they offer relevant internship and interview advice for PR students and recent graduates. Listen to this “tour” to get a hold of insightful resources and knowledge! In addition to taking a tour of Franco, GrandPR’s Media Director Caitlyn Wolter joins us as the next guest for Meet the EBoard! Caitlyn tells us all about her passion for social media and why she finds the position so rewarding.

In this episode of Unapologetic, we interview Jessica Zagari Evans, Director of Integrated Communications at L’Oréal Paris Canada! With 10 years of experience in Communications for several fashion & beauty brands, Jessica has climbed her way up the corporate ladder and worked with many brands including Maybelline, Garnier, Essie, and RW&Co. In today’s episode, Jessica discusses what her current role entails, as well as focuses on the importance of change, storytelling, and authenticity. If you want to get more information about WIB or you want to keep the conversation going, follow us on our social platforms. Instagram: brockuwib, Facebook: brockuwib, LinkedIn: Brock Women in Business.

Sueann Tannis, Senior Director of Integrated Communications at the UN Foundation, is a communications and public relations expert, who has extensive senior-level marketing and branding experience in her remarkable career. In this episode, Sueann highlights the importance of consistently advocating for women and girls, reveals the qualities she believes make an outstanding leader, and shares her philosophy on owning your seat at the table.

In this episode of UnCOMMon Grounds, host Chris Roush interviews CJ Yopp, a senior Advertising & Integrated Communications major. CJ discusses his passion for photography, which has landed him a number of different opportunities on campus. He also tells us why an internship with Bozzuto’s gave him more insight on what he could potentially pursue in the future with his versatile skill set. UnCOMMon Grounds is hosted by Chris Roush, dean of the school of communications, and is produced by Mike Bachmann. Heather Popovics manages social media, and the executive producer is David DesRoches, director of community programming.

From the ongoing COVID-19 pandemic to economic uncertainty, there's been no shortage of dilemmas and disasters for businesses to overcome this year. However, this year has also provided an opportunity to work inside the business and develop an integrated communications plan. “One of the biggest things that people can do as they're looking at that strategy is integrating and aligning their message,” said Ghidotti media relations manager Joshua Cook. “Businesses can't control what everyone else says and how they say it, but they can control what they say and how they say it.” With a new year rapidly approaching, now is the time to develop and refine your integrated communications strategy. Tune into the latest episode of The Ghidotti Podcast as Cook and host Natalie Ghidotti discuss the most effective ways to align your message in a time of crisis.

Like what you're hearing? Don't forget to leave a rating and review on Apple Podcasts!Rohini Mukherji is the Vice President of Integrated Communications at APEX Public Relations, and chairs the marketing committee of the Canadian Public Relations Society Foundation, whose work is focused on making the PR industry more inclusive at all levels of Canadian organizations. Want to stay connected with Rohini? Follow her here:Twitter: @rohinimjLinkedIn: @rohinimukherjiTimestamps:[0:00-2:41] - Introduction[2:42] - Rohini's reasons to love PR (curiosity, variety and impact)[6:43] - Does PR really value diversity, equity and inclusion?[8:22] - Difference between "diversity" and "inclusion"[11:00] - How organizations can be truly inclusive[16:40] - What allyship looks likeDon't forget to subscribe to the podcast and stay tuned for the next episode! Tell me what you thought of this episode by following Colour Me PR Podcast here:Twitter: @colourmeprInstagram: @colourmeprLinkedInThank you for listening!

Patricia O’Connell interviews Cortney Stapleton, Partner at Bliss Integrated Communications and one of the Founders of Exponent Women. Patricia and Cortney discuss why women in the dealmaking community benefit from networking and having a place where their voices are heard and their power is raised exponentially.   Listen in to learn how this networking organization can work for the dealmaking women in your organization. Key Takeaways: [:31] Patricia O’Connell welcomes Cortney Stapleton to CEO Stories on This is Capitalism. [:57] Cortney and nine other women co-founded Exponent Women for senior women in the dealmaking community as a place where they can find content and partner with like-minded women to change the face of dealmaking. [1:35] They wanted a place for senior women to come together in a trusted environment. The founders had done business with each other. They brought their networks together with trust in each other for deeper, more meaningful networking. [3:06] Exponent aims to exponentially raise women to a new power within this industry. The dealmaking community is heavily weighted towards men, so they wanted to make sure women have a voice and meet like-minded senior women in these companies. [3:44] Cortney and the other founders believe we don’t see women networking the same way as men. Men network with the same people they knew in college, play golf with, do business with, and go to the gym with. Women have separate networks of friends that don’t mix and they don’t tend to do business with them. [4:59] Women often have deeper relationships within their networks and larger networks than men do but are uncomfortable asking their friends to do business. Exponent gives dealmaking women a safe space to talk about things they have a passion for in their careers and do business together. [6:04] Exponent facilitates dealmaking women to feel comfortable making the “ask.” All events, whether in person or online, have the main event and then breakout rooms where a leader, usually a founder, asks the women to introduce themselves, what they do, and what their ask is — what they are looking for. [7:00] Cortney describes some of the events they have sponsored with authors and facilitators, such as workshops on making the ask. Exponent focuses on bringing women together in inspiring spaces. [7:58] An early deal in Exponent Women resulted in a $1.5 million commission for one of the members. The Exponent website displays testimonials of women who have made important deals through the network. [9:05] Cortney’s main career is in integrated marketing communications. She has had lots of asks for organizational marketing help and individual marketing for women. Cortney has brought her network into Exponent to their benefit. [9:55] When Cortney has a virtual “coffee” after an event, she comes away with one to three things to do to help the person she spoke to, such as connecting them with someone. Cortney focuses on strengthening connections. [10:31] Exponent opens the way for speaking spots, going into companies to help them with executive visibility or marketing. [10:48] Current Exponent events focus on deals that will be made despite COVID-19. Upcoming areas of focus are healthcare, technology, and the economy. [12:00] Dealmaking always requires caution in choosing who is trusted around the table. Dealmakers also want to be around the table with people they like. In this virtual environment, it is necessary to have trusted connections because you are not sitting across from the person. [13:22] Cortney feels more comfortable with her asks, being very overt about what she wants, and asking others about their asks, outside of the Exponent network. Exponent is a catalyst for senior women to make deals in their environment and workplace. [15:11] Everyone wants to connect as much as possible, including by giving advice. There has to be a clear line for when advice is a service. It’s important when you’re putting down a specific idea to move a business forward to state that the relationship is moving into a consultative phase and you have a service offering. [18:39] Exponent Women was formed for East Coast women. Women have flown in from Chicago and California for live events. With the shutdown and virtual tools, Exponent has been able to broaden nationally. [19:30] Exponent is launching a new sector, Momentum, for junior women looking for mentorship from senior women in the dealmaking spectrum. Junior women have from two to ten years in the dealmaking community. Senior women have been in the industry for a couple of decades. Momentum will focus on topics more valuable to junior women. [21:36] Every panel, including the annual Exponent Exchange, is very diverse, and includes speakers who are persons of color and LGBTQ persons, talking about investing in deals that are particularly focused on diverse markets. [22:47] Cortney stresses the importance of diversity of thought, background, skin color, experience, incomes, and more. Clients include every form of diversity. Cortney’s firm, Bliss Integrated Communications, has focused on inclusion for years. [24:16] Cortney notes the difference between lip service and a focus on diversity. It is important to hold brands accountable for their actions, not just for what they stand for. [25:33] The world has become completely transparent. It’s so transparent now that you can see people’s living rooms! All of your information is out there. Brands can communicate more easily with their audiences. [26:42] Cortney wants people to know about what Exponent is doing to bring senior women in dealmaking together. She wants to highlight the whole spectrum of people it takes to make a deal successful. Exponent brings women together to widen their circle of trust. [27:42] Cortney talks about the role men play in Exponent Women on panels, such as Exchange. You need men to be a part of the change and the dialog. [28:45] Exponent Women may move into other specialties beyond dealmaking, depending on where the women who are members take it. Right now, dealmaking seems inclusive enough for the women who participate. [29:45] Cortney shares the website and LinkedIn links for Exponent Women. [30:04] Patricia thanks Cortney for being on the podcast, This Is Capitalism.   Mentioned in This Episode: Cortney Stapleton Bliss Integrated Communications Exponent WomenExponent Women on LinkedIn Zoom Microsoft Teams Exponent Momentum Series Black Lives Matter

Co-hosts Jason Anthoine and Madeline Temple talk about how the best companies integrate their CSR and ESG messaging and stories into their overall brand narratives. You're investing a lot in those efforts. Don't bury them in annual reports or in the footer of your home page. Integrate them!

In this episode of UnCOMMon Grounds, host Chris Roush interviews Zara Zeigerman, a senior studying Advertising & Integrated Communications. Zara discusses her time studying in Paris, her career experience in New York City, as well as intertwining business strategy with creative settings. UnCOMMon Grounds is hosted by Chris Roush, dean of the school of communications, and produced by Mike Bachmann, graduate student in the school of communications. David DesRoches is the executive producer and director of community programming.

With the event sector currently in limbo and furlough scheme soon coming to an end, We are seeing events professionals being made redundant and businesses needing to restructure. With an eye on diversity and inclusion, how do businesses handle this process in an ethical and inclusive way? Particularly when we know in times of recession and austerity, ethnic minorities and women tend to suffer the most. Today's guest is Robert Kenward, co-founder of You Search and Select. An independent recruitment consultancy working with agencies within the Live Event, Experiential and Integrated Communications sector. In this episode we talk about tackling the redundancy process without discrimination, restructuring without biases and how to protect our current talent pool whilst remaining attractive as individual organisations and as a sector to the talent of the future.

This week, we hear from guest Expert April Kemp, Integrated Communications & Social Media Manager for CIM Marketing Partners on whether or not you can post the same things to Facebook and Instagram. Stacey has some thoughts about creating a great Letter of Intent, and see if you can guess our answer on whether to hire a board member's daughter-in-law as a organization's first ED... Topics: How do you create a great LOI (Letter of Intent?) - 0:00 Can you post the same thing to Facebook and Instagram? With April Kemp of CIM Marketing Partners - 4:13 Should we hire an ED who is related to a board member? - 24:15 Episode Sponsor: Today's episode is sponsored by Immunize Nevada. Arm yourself by getting your annual flu vaccine. It protects you, your family, and those working on the front lines. Do your part. Get your flu vaccine by Nevada Day. Visit nvflufighter.org for more information and to find free and low-cost clinics.

In this episode of UnCOMMon Grounds, host Chris Roush interviews recent cum laude graduate Christina Vittas, who majored in Advertising and Integrated Communications. They talk about Christina being named Sorority Woman of the Year on campus, why she switched from journalism to advertising, and also what it was like to intern for Sesame Street. Spoiler alert -- she didn’t get to meet the real Elmo. But she’ll tell you about that. UnCOMMon Grounds is hosted by Chris Roush, dean of the school of communications at Quinnipiac University, and produced by David DesRoches, director of community programming.

Hello listeners. I have been very fortunate to have Jordan Lott interning with onward upward this year. One of the tasks I added to her to-do list was creating a list of potential interviewees for the show.When we talked about this particular guest, I could sense some excitement. The guest works in healthcare, and that is also an interest for Jordan. So, for today's episode, I turned over the mic.Jordan has done a wonderful job interning with me this year, and she did a wonderful job guest-hosting for the podcast. I hope you enjoy listening as much as I did. Without further ado, onward.upward's first guest-hosted episode. Jordan Lott's chat with Maureen Richmond, Vice President for Integrated Communications for Bon Secours Mercy Health. Enjoy!Maureen's LinkedIn Profile

In the changing landscape of the beauty business, it's never been more important to make sure that your brand be at the right place at the right time. Tiffani Carter-Thompson (VP of Integrated Communications for Shiseido in the US), a beauty industry marketing and public relations powerhouse, talks transitioning from beauty PR agency life to leading integrated communications in-house at one of the world's biggest beauty companies. She tackles the challenges of being a legacy brand in today's market, talks why you can't successfully run a business in silos, why skin care is king, the importance of the science behind beauty, and of taking risks in marketing.

Join Rowan, the 8THIRTYFOUR Content Lead, while they stand in for Kim, and Jen, Director of Client Success. The duo discusses integrated communications, the backbone of 8THIRTYFOUR. What is it? Why is it important? How can you implement it?

Join me for this week’s episode of Take The Leap as I interview Chris and Liane Saunders. In 2004, field mobility expert, Chris, founded Integrated Communications. He had an accolade-filled career as a sales executive at US Cellular, Verizon and Sprint. Chris founded the company to be a market leader in the mobility industry.  He noticed that key components were missing from wireless carriers such as ongoing support, cost reduction strategies and the ability to deliver on a multi-faceted mobility project. Chris decided that Integrated Communications would bring these missing pieces to the market. In this episode Chris and Liane offer us a truly fun and authentic conversation on business, marriage, and leveling up. Their mission is to save our customers time and money while simplifying mobility for them and they will do “whatever it takes!” In this episode you will learn:  How Chris grew his business from mess to success. Important lessons for all business owners when accepting clients. Chris and Liane’s tips on balancing business and marriage.

This week, in the latest PRmoment Podcast, we’ve got a change of format. In anticipation of the PRmoment Awards 2020 I thought it would be interesting to hear from some of the winners from the PRmoment Awards 2019. So today I’m talking to Pete Mountstevens, CCO & Managing Partner at Taylor Herring, about its 'Spin Cycle: the launch of Samsung Quick Drive' campaign that won the Integrated Communications Campaign of the Year at the 2019 PRmoment Awards. The early bird entry deadline for the PRmoment Awards 2020 is Dec 16th. All the categories are on the awards microsite. Here’s a flavour of what Pete and I talked about: [00:01:42] Pete tells us about the thinking behind the Samsung Quick Drive campaign and why it won a PRmoment Award. [00:02:28] What Ben thinks about Pete's washing machine! [00:03:22] How Taylor Herring attempted to put the fun into washing machines! [00:03:36] Why the creative challenge was to cut the apathy and disinterest that consumers have around purchasing domestic appliances. [00:04:50] How do you make a washing machine entertaining? [00:06:27] Understanding the hypnotic nature of the washing cycle! [00:06:56] Here's a video of the Samsung Quick Drive Washing Machine. [00:08:04] Why they produced a 66 minute film of a family cotton wash. [00:08:16] Why Michael Nyman was chosen to write the score. [00:10:49] How the coverage spanned over two to three months for this campaign, starting with the TV spot. [00:13:22] How every national newspaper covered the story, if not twice then three times, over three months. [00:15:07] Why this was an earned first idea. [00:16:42] Did Samsung sell more washing machines as a result of this campaign? [00:18:20] Why the creative concept of using the slow TV and film medium to promote the fastest Samsung washing machine worked. [00:20:51] Why brave clients are critical to a campaign like this. [00:24:40] The role of earned media within integrated communications. [00:26:28] How PR's skillset, the ability to tell stories in a way that is sharable, newsworthy and travel organically is now at a premium.

Chris Saunders is the president of Integrated Communications which is a company that is centered around simply acquiring and deploying mobile technology. Chris is all about service and solving problems, in this episode he really breaks down the "secret" to success which is quite simply hard work and grit. He talks to us about his own process and tells us about the "ARETE SYNDICATE" a group which Chris is part of that is changing the world. Here is a tiny description from Andy Frisella's website "The name refers to “arête,” the ancient Greek word for “excellence,” which originally referred to war-like valor on the battlefield, but eventually evolved to refer to the general quality of “superiority or greatness” and could be applied to any area of life." Click now and listen to this amazing, refreshing and insightful episode.

During his time at Panera, Jonathan Yohannan, former Vice President, Public Relations*, saw the company’s shift to an all-clean menu. No preservatives. No antibiotics. No artificial ingredients. Just clean food. Food as it should be. That’s Panera’s purpose today, and it’s especially commendable given how price-competitive fast casual chains are. While more chains are adding healthy choices to their menus and eliminating “bad” ingredients, none have completely overhauled their menus like Panera did. These changes are not just to benefit Panera. The company and its founder and former CEO, Ron Shaich, have been vocal about shifting the industry’s approach to food. “Food as it should be” isn’t just about what’s served at Panera, but the options every consumer has, anywhere they eat. Here are some of the insights Yohannan shared in this episode: Be vulnerable. Panera is ahead of cultural conversation about food. But that can be challenging, especially for a food brand – by publicly removing artificial sweeteners from your menu, you’re also admitting there have been artificial sweeteners in people’s food. Panera addresses this by inviting customers into the conversation. “It’s the trust factor. We’re not perfect, but we’re going to at least tell you where we are along the journey.” Consult with a diversity of experts. This trail is not blazed alone. Dietitians, farmers, scientists, policy writers, and other experts guide Panera’s decision-making and adoption of new policies. It’s a communal process that allows new and diverse voices to be heard. Change, don’t replace. Creating an all-clean menu doesn’t have to mean replacing the entire supply chain. Of the vendors that provide Panera’s 460 ingredients, many with sub-ingredients, only one was removed from the supply chain. This is because Panera collaborated with vendors to update their practices and products. Embrace criticism. As with any brand pushing boundaries, there are occasionally critics attacking Panera for going too far or not going far enough. Panera uses that criticism as a metric for success. “If you don’t get criticism, you haven’t stood for anything. And that’s the truth Resources + links Panera Corporate Information Clean Food Promise *Yohannan now serves as SVP, Integrated Communications at KIND Snacks.

PayPal's Senior Vice President of Corporate Affairs, Franz Paasche, sits down with us to discuss the keys to a fully integrated digital communications practice. As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today's most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today's digital enlightenment. Today's episode is with Franz Paasche, Vice President of Corporate Affairs at Paypal.  When PayPal split from eBay, Franz built a corporate affairs function by integrating the communications practice with governmental relations and social innovation, all operating as a single entity. We get into the benefits of consolidating previously disparate communications practices and key insights for other brands seeking to integrate their own comms departments better.  Prior to joining PayPal in 2015, Franz spent almost four years at McKinsey & Company, where he was responsible for external relations, public affairs, and strategic communications. Before that, he was a senior partner at FleishmanHillard and is one of the few comms industry leaders to hold a law degree. Earlier this year, Franz was ranked as one of the most important and influential in-house communicators in the world by Holmes Report's Influence 100.

As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment. Today’s episode is with Franz Paasche, Senior Vice President, Corporate Affairs and Communications at PayPal. When PayPal split from Ebay, Franz built a corporate affairs function by integrating the communications practice with governmental relations and social innovation, all operating as a single entity. We get into the benefits of consolidating previously disparate communications practices and key insights for other brands seeking to better integrate their own comms departments. Prior to joining PayPal in 2015, Franz spent spent almost four years at McKinsey & Company, where he was responsible for external relations, public affair and strategic communications. Before that, he was a senior partner at FleishmanHillard and is one of the few comms industry leaders to hold a law degree. Earlier this year Franz, was ranked as one of the most important and influential in-house communicators in the world by Holmes Report’s Influence 100.

Today's Movidiam Podcast welcomes Arif Haq, Director of Creative at Freuds. In this episode, he discusses the explanation of a business as an integrated communications business, how the ever changing budget spectrum is putting pressure on the future of the agency structure, and the huge potential impact of artificial intelligence. 

Today's Movidiam Podcast welcomes Arif Haq, Director of Creative at Freuds. In this episode, he discusses the explanation of a business as an integrated communications business, how the ever changing budget spectrum is putting pressure on the future of the agency structure, and the huge potential impact of artificial intelligence. 

Episode 162 - Sandra Stahl discusses her book "The Art and Craft of PR" and the mindset and skills needed to succeed in public relations today. Sandra is the co-founder of the PR firm, JacobStahl, and she is an adjunct professor in the Brand and Integrated Communications master's degree program at the City College of New York. Stay tuned in the second half for four action items you can use today. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Hotel technology entrepreneur Adria Levtchenko is CEO and Co-Founder of PurpleCloud Technologies, whose flagship product, Cielo, is a software platform that provides real-time access to data and analytics for operational associates and managers in the hotel industry. Under Levtchenko’s tenacity, creativity and guidance, Cielo has become a mature task management and data platform with proven read more

Hotel technology entrepreneur Adria Levtchenko is CEO and Co-Founder of PurpleCloud Technologies, whose flagship product, Cielo, is a software platform that provides real-time access to data and analytics for operational associates and managers in the hotel industry. Under Levtchenko’s tenacity, creativity and guidance, Cielo has become a mature task management and data platform with proven read more The post 150 | Real-time Integrated Communications for Hotel Operations with Adria Levtchenko first appeared on Long Live Lodging.

In this episode of PR Hangover, we have Kim Bode of 834 Integrated Communications talk to us about the holiday season. She discusses how to go along with celebrating Thanksgiving and how to make everyone feel involved during the season, even those who aren't celebrating. Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!

The second of two shows recorded at PRWeek's PR360 conference, Russell Goldsmith spoke with three more of the event's presenters: Stuart Jackson, VP Communications, Europe at Nissan spoke about Authenticity across Integrated Communications; Olivia Lory Kay, INITION's Strategy Director discussed Virtual Reality for PR; and finally, Nick Barron, Managing Director, Corporate Reputation at Edelman gave his views on relevancy in a post-truth world. CIPR Members receive 5 CPD points for listening to this podcast if they log it at their 'My CPD' at https://ladder.cipr.co.uk

Matt Heinz and Kevin Akeroyd, CEO of Cision tell more of the story. Introducing the B2B Marketing Communications Cloud – how consolidating your integrated communications can accelerate awareness, interest and sales pipeline contribution. About our guest: Kevin Akeroyd oversees the Cision executive management team across operations globally. He has more than 25 years of experience in reshaping modern digital, social and mobile marketing globally. Prior to Cision he was general manager and senior vice president at Oracle Marketing Cloud. Akeroyd and Oracle created the Enterprise Marketing Platform category and led it from the onset. Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw.

I've known about Douglas Davis for years because of his work with HOW Design University. I finally met him in person this year at HOW Design Live, and was delighted to have him come on the show! Douglas stays busy — he’s a former professor at NYU and a current adjunct professor at City College's Branding and Integrated Communications graduate program, as well as a designer and creative strategist with his own firm called The Davis Group. Now he can add another title to his resume -- author! His new book, Creative Strategy and the Business of Design, is a must-have for any designer out there looking to level up their skills. We started off talking about how he started his creative strategy firm, the inspiration behind writing his book, and what he's learned from his students over the years. And because this is HBCU Month, we also talked about Hampton University and how they prepared him for furthering his journey and education as a designer. Thank you Douglas for being such an inspiration to us all! Douglas Davis' Website Creative Strategy and the Business of Design (Amazon) Creative Strategy and the Business of Design (Barnes & Noble) "Creative Strategy & The Business of Design" at HOW Design University Check out the Revision Path Store, and buy specially branded t-shirts, mugs, and buttons to help support the show! http://revisionpath.com/store Come join the Revision Path community on Slack and learn how you can win free tickets to Revolve Conference 2016! http://revisionpath.com/slack We're on iTunes and Stitcher as well! Visit http://revisionpath.com/iTunes or http://revisionpath.com/stitcher, subscribe, and leave us a 5-star rating and a review! Thanks so much to all of you who have already rated and reviewed us! Interested in sponsoring the Revision Path podcast? Head on over to http://revisionpath.com/donate and help support the show!

Ken Makovsky, Makovsky Integrated Communications