The Small Business Connection Podcast was created to highlight small businesses from around the world while giving actionable items for our audience of small business owners.
Welcome to another episode of our no-nonsense podcast, where today, we're tackling a topic that's often overlooked but incredibly lucrative: Traditional Marketing for Home Service Companies. Have you ever wondered if you're leaving money on the table because your marketing efforts are too narrowly focused on the digital world? You're not alone. In this episode, we're diving deep into the often-neglected realm of traditional marketing strategies that could significantly boost your business's bottom line. We'll explore why many marketing agencies have a tunnel vision for digital strategies, often at the expense of traditional marketing avenues that have stood the test of time. It's a candid discussion about the pain points of missing out on these opportunities and how diversifying your marketing approach can open doors to new revenue streams. From vehicle wraps to community events, and local sponsorships to networking groups, we're uncovering the forgotten goldmine of traditional marketing methods that can complement your digital efforts and fill your pockets. Tune in to discover how to strike the right balance between digital and traditional marketing, and why this blend is essential for home service companies looking to expand their reach and profitability. It's time to broaden your marketing horizons and make sure that every dollar you spend works hard for your business. Let's get into the nitty-gritty of what traditional marketing can do for you. Ann Brennan is not your average marketing guru. As the host of Ann's No-Bullshit Marketing Podcast and the brains behind ASMM Digital Marketing, Ann is a powerhouse of marketing expertise with a no-holds-barred approach. She's here to deliver the hard truths about home service marketing, cutting through the fluff to bring you straightforward strategies that actually work. With years of experience under her belt and a relentless passion for helping home service companies thrive, Ann is the voice of reason (and sometimes of tough love) in the often-confusing world of SEO and digital marketing. If you're ready for advice that packs a punch and delivers results, Ann's your go-to marketing maestro.
In today's no-bullshit episode of Ann's No-Bullshit Marketing Podcast, we're diving headfirst into the goldmine of SEO for home service companies. Ann Brennan, your no-nonsense host, doesn't just skim the surface; she digs deep into how countless home service businesses are blatantly leaving money on the table by ignoring the basics of website optimization. This episode is a wake-up call to all home service companies out there: optimizing your website isn't just a fancy digital tactic; it's your ticket to grabbing that low hanging fruit in the SEO world. From making damn sure your website visitors immediately understand what you do, to leveraging your BNI and chamber memberships for high authority backlinks, Ann covers it all. If you're tired of generic SEO advice and ready for real, actionable strategies specific to home service marketing, this episode is your holy grail. Use Long-Tail Keywords Understanding Customer Search Habits: Dive deep into the specific phrases and questions your potential customers are typing into search engines. Long-tail keywords often capture the exact intent of the user, making them more valuable for targeted traffic. Content That Matches User Intent: Create content that directly addresses these long-tail queries. Whether it's blog posts, FAQs, or service pages, ensure your content is rich with these specific phrases that potential customers are searching for. Competitive Edge: Long-tail keywords are generally less competitive but highly specific. By targeting them, you're likely to rank higher in search results for users who are closer to making a decision or purchase. 2. Get High Authority Backlinks: Leveraging Relationships: Utilize your business connections, such as suppliers, industry partners, and local business associations, to secure backlinks from their websites. Quality Content: Produce high-quality, informative content that others in your industry will want to link to. This could include original research, comprehensive guides, or insightful commentary on industry trends. Guest Blogging and Collaboration: Reach out for guest blogging opportunities on reputable industry sites or collaborate with influencers and thought leaders. These partnerships can result in valuable backlinks to your site. 3. Optimize Your Google Business Profile: Complete and Accurate Information: Ensure every detail in your Google Business Profile is complete and up-to-date. This includes your business name, address, phone number, hours of operation, and services offered. Encourage and Respond to Reviews: Actively encourage satisfied customers to leave reviews and make it a point to respond to them. This not only shows prospective customers that you value feedback but also signals to Google the legitimacy and activity of your business. Utilize All Features: Make the most of all the features Google offers, like posts for special offers or updates, adding photos of your work or team, and answering FAQs directly on your profile. By focusing on these strategies – utilizing long-tail keywords for targeted content, securing high authority backlinks for credibility, and optimizing your Google Business Profile for local visibility – home service companies can significantly enhance their online presence and SEO effectiveness. Ann Brennan: Ann Brennan is not your average marketing guru. As the host of Ann's No-Bullshit Marketing Podcast and the brains behind ASMM Digital Marketing, Ann is a powerhouse of marketing expertise with a no-holds-barred approach. She's here to deliver the hard truths about home service marketing, cutting through the shit to bring you straightforward strategies that actually work. With years of experience under her belt and a relentless passion for helping home service companies thrive, Ann is the voice of reason (and sometimes of tough love) in the often-confusing world of SEO and digital marketing. If you're ready for advice that packs a punch and delivers results, Ann's your go-to marketing maestro.
Get ready for another no-holds-barred episode of Ann's No-Bullshit Marketing Podcast, where we're tearing down one of the biggest lies in the home service industry: that all you need to worry about is generating leads. This episode is an unapologetic deep dive into why so many agencies keep pushing this misleading narrative and why this leads-only approach is a surefire path to mediocrity. We're not just stopping at debunking myths. We'll explore the critical elements that home service companies must focus on beyond just lead generation. From cultivating a strong brand presence to delivering outstanding customer experiences and implementing robust follow-up strategies, this episode is a goldmine of straight talk on what it truly takes to win in the home service field. This podcast isn't for the faint-hearted or those looking for sugar-coated advice. If you're ready for the raw, unfiltered truth about building a successful home service business, you're in the right place. And for those who can't stomach the reality? Well, there's always another podcast that'll feed you the fluff you want to hear. Tune in, if you dare, to transform your business with the real deal on lead generation and beyond.
Welcome to Ann's No Bullshit Marketing, where we lay it all out for home service company owners who ain't in it for the fluffy crap. If you're here for the easy button, move along. But if you're the kinda badass who craves the unfiltered, no-nonsense truth about conquering the home service industry, you're in the right damn place. Every week, I'm dishing out straight-up, zero-bullshit marketing insights that cut through the noise and get to the heart of what works. No sugarcoating, no shortcuts, just gritty, real talk to help you kick ass in your business. So, strap in, folks, because we're about to dive deep into the world of home service marketing, and I won't hold back. Let's get shit done, together. Learn more about how the No Bullshit Marketing team can help you expand your business. Your host is Ann Brennan, the no-nonsense CEO of ASMM Digital Marketing and the bold voice behind "Ann's No Bullshit Marketing Podcast." Ann is not your typical marketing guru. She's a straight-shooter, known for her no-bullshit approach, especially when it comes to working with home service company owners. Her philosophy? Cut through the crap and get straight to success. She believes in telling it like it is because, let's face it, not everyone can handle the truth, but that's the only language Ann knows. At ASMM, Ann leads a team of similarly minded, no-nonsense professionals, offering fractional CMO services that are anything but ordinary. They dive deep into traditional marketing realms like SEO, website design, social media management, and ads, but don't get it twisted - Ann loves to think outside the box. This creative yet direct approach is what makes her clients stand out as the undisputed experts in their fields within their communities. But wait, there's more to Ann than just marketing. She's also the heart and soul behind Burgers and Bands for Suicide Prevention, a cause close to her heart, showcasing her commitment to making a difference. And for those looking to ride the wave of the future, Ann is the creator of She Knows AI, a revolutionary platform where business owners learn to harness the power of AI to skyrocket their businesses. Tune in to "Ann's No Bullshit Marketing Podcast," where Ann brings her unfiltered, hard-hitting advice to the table, helping you cut through the noise and bullshit of the marketing world. Get ready for some real talk, innovative ideas, and maybe a few f-bombs along the way. This is marketing advice with a kick - the Ann Brennan way.
In this episode of Marketing Mums, Ann and Anastassia discuss surprise benefits of social media. Together they discuss: Connecting with and getting to know your customers How to improve your customer service and SEO Controlling your brand How to find influencers, partners, and industry leaders Promoting your products Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia discuss marketing during a down economy Together they discuss: Reminding customers of your value How to show customers your stability How to market smarter Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels. Together they discuss: Reels and TikTok as viable marketing opportunities Understanding how to use these tools How Instgram Reels and Tiktok are valuable for both your business and personal brand Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials. Today's actionable item: Create a Template. Create a template specifically for reviews - and do something with it. Make sure you have a streamlined process in place to gather new reviews and ensure your employees are aware of it. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia share their guide to Google My Business. They share their tips on how to use Google My Business to its fullest potential. This episode's actionable item: ensuring you are the primary owner of your Google listing. Without a presence on Google, your business is essentially impossible to find. Make sure no prior employees or members of your company have the ability to completely close your business on Google. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
Everybody has a personal brand. The problem is that most people don't cultivate theirs. In this episode of Marketing Mums, Ann and Anastassia discuss the first rule of personal branding and why personal branding is so important for people today. Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
Small businesses across the country are struggling to find and keep employees. These same businesses have failed to see the value of social media to reach potential employees and keep the ones they have. In this episode of Marketing Mums, Ann Brennan, the owner of ASMM Digital Marketing, shares the ways you can find and keep your employees using simple social media marketing techniques. Interested in learning more about using social media for your business? Check out our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
Being a business owner is hard. Ann and Anastassia are here to make it a little bit easier. In this episode of Marketing Mums, they share five essential tasks every business owner should outsource in order to (somewhat) lighten the load of being a small business owner. Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
Email marketing is one of the most overlooked tools for a small business. In this episode of Marketing Mums, Ann and Anastassia help you see the benefits of email marketing for your small business, give you some tips on how to do it yourself, and explain why email marketing may be one of the few marketing tasks you want to just hand over to a professional team. Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
Marketing is one of the most important parts of running a small business. But who has the time to spend marketing when you are trying to make sales, fulfill orders, and balance the checkbook? In this episode of Marketing Mums, Ann and Anastassia discuss ways to streamline your marketing process to save time, money, and maybe most importantly, aggravation. Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
So, you've figured out how to start getting reviews, and you now understand the importance of responding to every review. But is that all? Of course not. Ann and Anastassia are committed to making marketing simple for you. In this episode of Marketing Mums, they help you see the importance of repurposing reviews on your social media platforms and offer ways for you to take advantage of this key tool. Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
Wouldn't it be great if you didn't have to create every single piece of content you need for social media? Well, Ann and Anastassia have good news. You don't. In this episode of the Marketing Mums, they discuss user-generated content, give some examples of what other companies (both big and small) have done successfully, and offer some guidance on steps you might take to encourage your customers to start sharing content about your company. Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, in honor of mental health awareness month, Ann and Anastassia discuss mental health in business. Together they discuss: Monitoring your mental health Controlling the controllables Creating a mental health network within your company How to ask for help Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
If you watch closely, social media platforms will tell you just what you need to do to be successful on social media. In this episode of Marketing Mums, Ann and Anastassia share their favorite advice - to be successful, use the tools you are given. Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
Are you ready to create content for your business that you can put to work for years to come? In this episode of Marketing Mums, Ann and Anastassia share how to create evergreen content that can be repurposed and reused for years into the future. Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia discuss using Instagram Reels, Tik-tok, and Youtube shorts to become the face of your business. In this episode, you'll learn some technical tips about creating content for your channels. Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
Everybody has a personal brand. The problem is that most people don't cultivate theirs. In this episode of Marketing Mums, Ann and Anastassia discuss the first rule of personal branding and why personal branding is so important for people today. Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia discuss A/B testing for your business marketing. A/B testing is a way of assessing which features, words, and/or layouts gain more interaction and attention. It's an easy way to see what your audience responds to. Together they discuss: A/B testing in email marketing, websites, blogs, and video How to use A/B testing in your business Using A/B testing before making changes to different features of your business Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels. Together they discuss: Reels and TikTok as viable marketing opportunities Understanding how to use these tools How Instagram Reels and TikTok are valuable for both your business and personal brand Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia share how they make the most out of every single learning experience. Together they discuss: Being adventurous in business Getting the most out of reading Attending and making the most of conferences Involving your team Exposing yourself to different types of content Today's Actionable Item: Taking notes and creating a document. When you come across information, whether it be online, in a book, or in a podcast, make a document with notes. Don't just sit on these notes - truly look at them. Ask yourself: How can I implement this information in my business? Is there a way to use this to make our client experience better? How am I going to make content out of this information? Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this special edition episode of Marketing Mums, Ann and Anastassia share how you can be the expert in your field, and how you can show that expertise through social media. Be the expert - you know the most and are the most knowledgeable about what you do! Always learning - staying cutting edge on the latest and greatest in your industry Social Media - what you share matters, make it count Blogs, Video and Podcasts - are all great ways to show you are the expert Speaking at Events - think small and know you are the expert Shoutout to Ann Hadley and Michael Hyatt for excellent examples of being the expert in your field. Today's Actionable Item: show your audience that you are an expert in your field. You can do this through many channels: social media, webinars, podcasts, speaking at events, etc. Customers gravitate towards businesses that clearly show their expertise. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
LinkedIn, Facebook, Instagram, TikTok … the list goes on. In this episode of Marketing Mums, Ann and Anastassia answer the big question when it comes to social media: Which social platforms should your business be on? They share which platform is best based on your business. Additionally, they share tips on how to make the most of your chosen social media platform. Today's actionable item is to claim your apple maps listing for your business. Want to learn more about Social Media Marketing? Head over to our blog. Click here to learn more about Burgers and Bands for Suicide Prevention and to support our annual concert. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
Small businesses across the country are struggling to find and keep employees. These same businesses have failed to see the value of social media to reach potential employees and keep the ones they have. In this episode of Marketing Mums, Ann Brennan, the owner of ASMM Digital Marketing, shares the ways you can find and keep your employees using simple social media marketing techniques. Interested in learning more about using social media for your business? Check out our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia cover customer pain points and how to address them. In business, a pain point refers to a specific problem that your products or services solve for prospective customers or clients. Understanding and identifying potential customers' pain points are critical to tailor your sales and marketing practices. How to come up with your list of pain points, problems you solve for your customers: Ask your customers? Why is your phone ringing? What do they ask you for when they call you? Keep track of that Look at your analytics, you may be surprised Today's actionable item: start asking your clients questions: Why did you hire me? What made you choose us? How did you find us? What do you like best about what we're doing? How can we improve? This can be done through a survey or a phone call. It will help you figure out how your message as a brand is coming across and what problem you are solving for your audience. Wondering how to know your customers better in order to address their pain points? Listen to Episode Five: Knowing Your Audience. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia cover all types of content management: blogs, books, podcasts, videos, and more. They also share how to repurpose content across all platforms. Today's actionable item: Creating spreadsheets. Create a spreadsheet with various ideas for content to help with future planning and publishing. Spreadsheets help wit creativity, covering your pain points and organization. Wondering how to get people to notice your content? Check out our blog post on Ways to Get Your Facebook Page Noticed by Users. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia discuss community management. They share different ways to connect with your community - both online and in person. Today's actionable item: Go and find your industry hashtags. Think about what hashtags really matter for your industry and use them. They're a powerful tool for your business. Looking for help on finding your industry hashtags? Check out our blog post on how to find the best hashtags for your industry. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials. Today's actionable item: create a template. Create a template specifically for reviews - and do something with it. Make sure you have a streamlined process in place to gather new reviews and ensure your employees are aware of it. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia address social media marketing. They share tips and tricks to optimize your engagement on social media - including what social platforms are the best for your business and what time of day to post. They also explain engagement: how to follow up on posts to overall enhance your brand. Today's actionable item: look at your insights. Each social media platform will tell you how many people are interacting with your content, how many people are looking at your page, and which of your posts are the most popular. Look at the type of content that attracts the most engagement and continue posting about that topic. Check out our blog post on how to use hashtags the right way. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
Digital marketing changes by the minute. Here's what to expect in digital marketing in 2022. In this episode of Marketing Mums, Ann and Anastassia discuss their digital marketing tips as we begin the New Year. They share how to connect with your customers on a more personal level, increase online engagement, and the importance of creating captivating live content. Today's actionable item: Choose your word for the year. Whether it be “fearless,” or “intentional,” or “health,” choose a word that has significance to you and try to embody it as you go through personal and business struggles. Check out our blog post on sample prompts for live videos. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia break down email marketing. They share how to fight subscriber forgetfulness while increasing mailing list numbers. Today's actionable item: create twelve email subjects. Start now - consider what emails you're going to send over the next twelve months and create their subjects. Remember big and small holidays including Christmas, Thanksgiving, Veterans Day, the Fourth of July, and Valentine's Day. Read our blog post about how to show your clients the benefits of your brand. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia cover everything about Search Engine Optimization. First, they define Search Engine Optimization - the term is often thrown around but most people have no idea why it's important. They describe the steps to take and the tools to use in order to ensure your business will be found on Google. Ann and Anastassia also cover the difference between Organic SEO and Paid SEO. Today's actionable item: plumping your website's copy. Your website's copy is invaluable - treat it that way. Consider what emotion your copy evokes in your customers, and what to add to ensure every aspect of your business is addressed in it. Check out these directories that matter. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia dive into what truly matters when it comes to websites. They share how to design a website that is user-friendly while optimizing engagement. Additionally, they break down what makes a good website and how to improve a bad one. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia share their guide to Google My Business. They share their tips on how to use Google My Business to its fullest potential. This episode's actionable item: ensuring you are the primary owner of your Google listing. Without a presence on Google, your business is essentially impossible to find. Make sure no prior employees or members of your company have the ability to completely close your business on Google. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia dive into digital marketing to help entrepreneurs market their businesses. Together they discuss every aspect of digital marketing, including website basics, social media engagement, reputation and community management, content marketing. Additionally, they break SEO down to the basics and cover your digital marketing needs. This episode's actionable item: cause marketing. Fresh from the October Burgers and Bands for Suicide Prevention Event, Ann and Anastassia discuss the importance of cause marketing and that if you support a worthy cause, that means something to you, it builds culture and community around your brand. Share your cause with your team, and get them on board to help others. It's not about helping your business as much as it helps your heart and soul. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia share tips on how to know and attract your audience. Successful marketing lies in truly knowing your audience. Go beyond the basics - know the identity of your audience. What are their favorite stores? What type of music do they listen to? What are they doing on the weekends? At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
This week on Marketing Mums, Ann and Anastassia dive into marketing. They discuss how much bigger marketing is than you might suspect. Ann and Anastassia share the seven P's of marketing - Product, Pricing, Promotion, Place, People, Process, and Physical Evidence. Additionally, in this episode, Ann & Anastassia add a new segment - Actionable Item. In this segment, they give you one item you can put to work in your business today. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, Ann and Anastassia discuss being intentional with your marketing. In order to truly master marketing, randomized ads and promotions won't cut it. Intentionally marketing to your audience helps foster a closer bond between brand and buyer. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this episode of Marketing Mums, we discuss Getting to the Heart of Your Brand. Too often small business owners are haphazard about the way they market. They throw things up on social media, create a TV commercial, or print an ad based on a promotion they are having without giving any thought to the brand. Your brand is so much more than your logo and your colors. It's the very essence of who you are and why people should buy from you. In this episode of Marketing Mums, Ann and Anastassia discuss how to get to the heart of your brand. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums
In this first episode of Marketing Mums, Ann and Anastassia introduce the concept of marketing and share how thinking like a marketer can make a big difference in your bottom line. For five years, Ann Brennan and Anastassia Vangraefschepe have worked together helping local businesses use social media marketing to gain attention for their businesses. In their new podcast, Marketing Mums, they will give business owners advice on how to market their business. What makes this podcast different? Real talk by real people. We are here to help you truly understand marketing and give you real-life advice that you can implement immediately in your business. Tune in next week as we discuss Understanding Your Brand. Ann Brennan is the owner of ASMM Digital Marketing and previously hosted the ASMM Small Business Connections podcast. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Small Business Connections
In this episode of Small Business Connections, Ann talks with Jessica Fialkovich. Jessica became a first-time entrepreneur at the age of 25 and since has been able to successfully establish, develop and sell multiple small businesses in a number of different industries. We discuss: - Mistakes to Avoid When Selling a Business - The Ultimate Guide to Buying a Business - Business Valuation: How Much Is Your Business Worth? - Running a Business to Increase Value and Profitability - Strategies to Increase the Likelihood That Your Business Will Sell In the last eight years, Jessica has been able to build her business brokerage firm from a two-person team to one of the top firms in the country. Under her leadership, the office has been the number one Transworld Business Advisors franchise location in the world for the last five years, has made the Inc 5000 list for the last three, and been recognized by the Financial Times, the Denver Business Journal and others. Jessica is also the Founder of Exit Factor, which teaches business owners how to buy and sell businesses for the most profit in the least amount of time. Jessica's Favorite Books for Business- Driven: How to Succeed in Business and Life by Robert Herjavec Winning: The Ultimate Business How-To Book by Jack Welch Follow Jessica Fialkovich: Facebook I Instagram I Linkedin I The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Small Business Connections
In this episode of Small Business Connections, Ann talks with Cristel Sias, an experienced business coach and consultant that partners with CEOs, executives and solopreneurs to optimize their leadership skills and maximize profit. After more than a decade working in business development, Cristel knows what makes leaders successful and business operations run efficiently. We discuss: - What mistakes do business owners make when attempting to grow their business? - What are strategies to grow a business? - Do start-ups need strategy? - Where do business owners find data to grow their business? - How do you start growing an established business? Cristel focuses her work on small to mid-sized businesses aiming to scale based on available resources. In addition to leading her own firm, Cristel serves as Business Advisor to the Goldman Sachs 10,000 Small Businesses program where she helps entrepreneurs develop a growth plan that will increase revenue, capacity, and profit. She is an adjunct professor teaching entrepreneurship, management and finance for start-ups. Cristel's Favorite Books for Business- Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle Who Moved My Cheese by Spencer Johnson and Kenneth Blanchard Follow Cristel Sias: Twitter I Linkedin The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Small Business Connections
In this episode of Small Business Connections, Ann talks with Annie P. Ruggles, the Founder of The Non-Sleazy Sales Academy. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. We discuss: - What is sales avoidance and how can someone overcome it? - What is the final and most important piece of “Know, Like, Trust”? - How to ask for money in a way that feels good for yourself and the client. - How does someone learn to love sales? - Is empathy a blessing or a curse in sales? What about introversion? Annie's pride and joy is her podcast, Too Legitimate to Quit, which serves up small business strategies with a pop culture twist every Monday. Annie's Favorite Books for Business- Hilda by Coach Jennie The Pumpkin Plan by Mike Michalowicz Follow Annie P. Ruggles: Twitter I Facebook I Instagram I Linkedin I YouTube The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Small Business Connections
In this episode of ASMM Digital's Small Business Connections, Ann Brennan explains the importance of knowing your customers. She gives tips on how to discover who your customers are if you are an established business and how to create avatars for your customers if you are not. Knowing your customers can help you craft messages that hit home, help you find the best places to market to your customers and even build services and products that will have these customers coming back again and again. The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Small Business Connections
In this episode of Small Business Connections, Ann talks with Scott Schober, the President and CEO of Berkeley Varitronics Systems - a 48-year-old provider of wireless test and security solutions. We discuss: - Why seniors and the elderly are often targeted by cybercriminals and scammers, and what they can do to stay safe. - How cybersecurity has become more important amidst the COVID pandemic with millions of more people working remotely from home. - Many think that a person needs to be technically savvy or spend a lot of money to improve their security. Why is this untrue? - Best practices we can all take with our credit and debit cards at the gas pump or ATM. - When we see headlines detailing the massive data breaches of large companies like Target and Home Depot, how can a small business owner possibly afford to keep their assets safe? Scott is the author of three best-selling security books: Hacked Again, Cybersecurity is Everybody's Business and Senior Cyber. He is a highly sought-after author and expert for live security events, media appearances, and commentary on the topics of ransomware, wireless threats, drone surveillance and hacking, cybersecurity for consumers, and small business. Scott is often seen on ABC News, Bloomberg TV, Al Jazeera America, CBS This Morning News, CNN, Fox Business, and many more networks. Scott also serves as the CSO and Chief Media Commentator for Cybersecurity Ventures and sits on several cyber advisory boards for various companies. Order Scott's Newest Book: Senior Cyber Scott's Favorite Books for Business- Driven: How to Succeed in Business and Life by Robert Herjavec Winning: The Ultimate Business How-To Book by Jack Welch Follow Scott Schober: Twitter I Facebook I Instagram I LinkedIn I YouTube The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Small Business Connections
In this episode of Small Business Connections, Ann talks with Brian Johnson, the Founder and Owner of Main & Johnson, a Business Consulting & Coaching company aimed at seeing small to medium-sized businesses thrive. We discuss: - An airline analogy and how it pertains to business. - The importance of assessing strategy development. - How to approach the discussion of price with a customer. - Brian's message for business owners relevant for 2021 and beyond. Brian has a strong background in building multimillion-dollar business units within Fortune-500 companies. His background includes creating commercial strategies that incorporate market segmentation for several regions, P&L management, and organizational design. Brian has a passion for changing the cultural fabric of people leadership, marketing, and sales in companies by empowering teams to exceed goals. Brian's Favorite Book for Business- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Follow Brian Johnson, Owner of Main & Johnson: Facebook I Linkedin The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Small Business Connections
In this episode of Small Business Connections, Ann talks with Intimacy and Relationship Coach, Orla Quinn. Orla's passion is to help couples create their 5 Star Relationships through her 8-week program. She uses a combination of couple consultation, teaching methodology, and skills-based training to deliver a consensual communication, sensual touch, and conscious connection curriculum that promises to reset relationships to 5 Star Potential. We discuss: - How and why Orla became a relationship coach. - How relationships affect the life of a business owner. - How personal relationships affect business relationships. - Orla's key to healing relationship wounds. Book a free consultation with Orla. Orla's Favorite Books for Business- The Big Leap by Gay Hendricks The Richest Man in Babylon by George S. Clason Follow Orla Quinn: Facebook I Instagram I Linkedin I YouTube The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Small Business Connections
In this episode of Small Business Connections, Ann talks with Alexander Low, Head of Enterprise Strategy and Operations of Lately. Prior to joining the team at Lately, Alexander launched multiple global social selling initiatives (one of which LinkedIn themselves point to as the success case), leading the development, training and execution for tens of thousands of employees on LinkedIn and other social channels. Alex is also a LinkedIn Sales Navigator master, a member of the Sales Enablement Society and hosts the star podcast (ironically) named Death of a Salesman. We discuss: - What is social selling? - Where do people go wrong when it comes to social selling? - Can social selling be for everyone? - How does AI and data relate to social selling? - What is the future of sales and marketing? Alexander's Favorite Books for Business- Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie and Die by Eric Siegel Follow Alexander Low, Head of Enterprise Strategy and Operations at Lately: Twitter I Facebook I Instagram I Linkedin I YouTube The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Small Business Connections
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