The Fitness Marketing Agency Podcast

This week marks part 3 of our interview with elite fitness business coach Kirk Miller—former physique pro, online coaching mentor, and host of the Built to Last podcast. Kirk's helped countless fitness coaches master the art of high-ticket sales by focusing not on tactics, but on belief, integrity, and strategy. If you're struggling with sales calls, price objections, or staying in shape while running a business, this episode is packed with gold. Key highlights of this episode include: ✅ Why your belief system is your best sales script. ✅ The premium mindset that earns premium pricing. ✅ How emotional certainty builds trust and closes deals. ✅ Breaking down objections without pressure or pushiness. ✅ Why skipping sales calls is killing your conversion rate. Part 1: 5k For A Front End Offer - Pricing Psychology to Sell Fitness Part 2: Under The Bonnet Of A 7-Figure Fitness Product Connect with Kirk: https://www.instagram.com/kirkmiller_/   If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!  Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum   Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/quantum Connect with Ben: https://www.instagram.com/mrbenjamindavis/ Connect with Charlie: https://www.instagram.com/charliehorton/ Connect with Luke: https://www.instagram.com/lukebrobinson_/   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, we're joined by Kirk Miller—former elite athlete turned high-performance coach—for a brutally honest conversation about what really drives coaching success. Kirk has mentored hundreds of coaches and built a premium fitness brand by mastering mindset, trust, and alignment. In this episode, he reveals the emotional traps most coaches fall into—and the habits that helped him become a leader worth following. Key highlights of this episode include: ✅ The deep cost of coaching from insecurity and fear ✅ Why most coaches never truly build trust with clients ✅ The difference between transactional and transformational service ✅ How clarity and alignment became Kirk's business superpowers ✅ Why emotional control is key to sustainable growth If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, we're joined by Kirk Miller, founder of Built to Last, who unpacks the mindset and strategy behind charging £5,000+ for high-impact coaching. Kirk has coached hundreds of clients through real, lasting transformation—and now he's lifting the lid on the money mindset, personal development, and pricing structure that fuels his premium offer. If you're stuck undercharging or unsure how to sell your value—this is the wake-up call you need. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include: ✅ Why your belief in your worth sets your price ceiling ✅ The journey from £25/hour to £15k coaching offers ✅ How most coaches undersell the true value of transformation ✅ The “cost of doing nothing” that your clients already pay ✅ Why world-class coaching demands world-class investment If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, we're joined by Matt and Hebe, the duo behind a thriving online coaching business and successful gym. Together, they reveal the honest truth about launching a gym with zero local leads, building a personal brand under constant pressure, and managing burnout as business partners. Matt and Hebe have helped hundreds of Gen Pop clients transform their lives—and in this episode, they're just as real about the transformation it took for them to succeed. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include:  ✅ Why starting a gym after online success nearly broke them. ✅ The link between body image, engagement, and business growth. ✅ How emotional regulation impacts entrepreneurial performance. ✅ Why your clients leave when they "run out of future." ✅ Systems that create real transformation—not just results.  If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA?   Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8   Follow Matt and Hebe on Instagram below Matt: ⁠https://www.instagram.com/mattyloaderpt⁠ Hebe: ⁠https://www.instagram.com/hebehiompt ⁠ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, Ben and Charlie break down the psychology behind buyer behavior—and why so many gym owners and online coaches fail to convert interested leads. They dive into the invisible “chains of belief” keeping people stuck, and the one framework you must use to break through resistance and grow your business. Whether you're running ads, writing emails, or just trying to stand out, this episode gives you the blueprint to do it better. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include:  ✅ Why your business model might be sabotaging growth. ✅ The 22 emotional reasons people actually buy. ✅ How “chains of belief” are killing your sales. ✅ Why Hook, Story, Offer is the only framework you need. ✅ When it's really time to scale your marketing. If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, we're joined by Endy, founder of a premium fitness and physio business in the Netherlands, who managed to scale a business surrounded by 150 competitors—while working less. After hitting burnout, Endy made big changes to how he operated, hired smarter, and systemized his business. The result? A team that runs the gym without him, clients that stay for nearly a decade, and freedom to travel while growing revenue. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include:  ✅ How he systemized his gym to run without him.  ✅ Why 150+ competitors didn't stop his growth.  ✅ The hiring moves that gave him peace of mind.  ✅ The onboarding strategy that builds long-term clients.  ✅ From burnout to balance: How Endy reclaimed his life. If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, we're bringing together an expert panel to break down what truly separates high-performing gyms from those that struggle to grow. If you've been stuck in a cycle of client churn, low profit margins, or ineffective marketing, this episode will change the way you approach your business. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here:   instagram.com/get_stride We cover:  ✅ Why gym owners struggle to break past revenue plateaus.  ✅ The retention strategies that create long-term, loyal members.  ✅ How to position your gym as a premium brand.  ✅ The biggest hiring mistakes holding fitness businesses back.  ✅ The marketing shifts that will drive real business growth.   If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA?   Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, we're joined by Jack Thomas to uncover game-changing insights from over 250 gyms worldwide. We discuss what separates top-tier fitness businesses from those struggling to grow, and why the smallest details can make the biggest impact. Jack shares invaluable lessons on sales, customer experience, and what it really takes to build a gym that members love and stay loyal to. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here:   instagram.com/get_stride Key highlights of this episode include:  ✅ The sales gap that's costing gyms thousands.  ✅ How top gyms create an unforgettable client experience.  ✅ The power of personalization in gym success.  ✅ Small but crucial details that separate 5-star gyms.  ✅ Why gym owners must rethink their approach to customer service. If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA?   Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

In this insightful episode, we sit down with Jack Thomas, a seasoned gym owner and founder of The Fit Guide. Jack shares his remarkable journey from building Bangkok's first boutique gym to establishing a scalable, system-driven business model. He reveals the hard lessons learned from assuming "the product sells itself" and emphasizes the power of clear systems and processes. Whether you're a gym owner or online coach, Jack's strategies will help you build a business that thrives with or without you.   This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: https://www.instagram.com/get_stride/   Key Highlights: ✅ Why great people alone can't sustain your gym. ✅ The critical role of systems in scaling effectively. ✅ How to build SOPs that empower your team. ✅ The surprising impact of front desk staff on sales. ✅ Why creating a sellable gym means making it run without you.   If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8 #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Many gym owners start with passion but get bogged down in daily operations, leaving little time for growth. In this episode, we discuss the critical systems, mindset shifts, and strategies that allow fitness business owners to create sustainable, scalable businesses. If you want to build a gym that doesn't rely on you 24/7 while increasing profitability, don't miss this episode! Key Highlights: ✅ The key systems every gym owner needs for scalability. ✅ Why hiring the right team is essential for business growth. ✅ How to transition from operator to true business owner. ✅ The financial structures that keep gyms profitable long-term. ✅ Avoiding burnout while scaling your fitness business.

https://www.instagram.com/fitnessmarketingagency https://www.instagram.com/fitbizcoach Too many gym owners are trapped in a cycle of overwork, underpay, and uncertainty. In this episode, we sit down with industry experts to break down the core differences between struggling gym owners and those who build profitable, self-sustaining businesses. From understanding your true definition of success to overcoming financial fear, this episode will challenge you to think differently about your gym. If you're ready to scale your fitness business without burnout, this one's for you. Key Highlights: - The common traits of hyper-successful gym owners. - How your environment influences your business success. - Why understanding money is crucial for gym owners. - The dangers of building a business based on perception. - How to redefine success in a way that serves you. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription To find out more information about Fitness Business Development Academy, use this link here: https://www.thefbda.com/ Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency  #fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness  

https://www.instagram.com/charliehorton https://www.instagram.com/fitnessmarketingagency In this solo episode, we're diving deep into the numbers behind gym membership trends and buyer behaviour. With data from over 400 gyms, we'll unpack what's really happening in the fitness industry—cutting through the noise and emotional reactions to focus on hard facts. You'll learn why gym owners are worrying too much about drastic market changes, what motivates people to buy a gym membership, and why cost isn't the real objection stopping prospects from signing up. Plus, we break down key lessons from January's performance data to help you refine your strategy for the months ahead. - The truth about where the gym market is really headed - The biggest marketing mistake gym owners make in 2025 - How awareness marketing can transform your lead flow - Why January might not be your best sales month anymore - The real reason people join gyms (it's not just fitness) To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency  #fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness  

Daniel Mee returns to share how he transformed his gym's revenue without relying on more members. After reaching a plateau, he realised the key to growth wasn't just more sign-ups—but a smarter pricing strategy. In this episode, Daniel breaks down how he tested a high-ticket front-end offer, the surprising challenges that came with it, and why adjusting his membership pricing proved to be the ultimate game-changer. If you're a gym owner looking to scale your business while maintaining profitability, this episode is a must-listen. Key Highlights: - How shifting to a high-ticket front-end changed revenue streams. - The unexpected downsides of a 12-week premium offer. - Why gym owners must rethink their pricing strategy for long-term success. - The challenge of raising prices—and how to do it right. - Building a business that grows without sacrificing freedom. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance  To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency  #fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness

Most gym owners unknowingly cap their own growth. They rent space to personal trainers and leave massive amounts of money on the table. But what if there was a better way? In this episode, we sit down with Lewis Majid, the owner of Black Country Barbell, who discovered a hybrid model that skyrocketed his gym's revenue—without relying on traditional memberships. Lewis breaks down how he scaled to £50K/month, the mistakes he made along the way, and why owning the client relationship is the key to long-term success. Key Highlights - Why renting space to PTs limits your gym's growth potential. - How Lewis scaled to £50K/month with a hybrid gym model. - The key differences between open gym, 1-1 PT, and online coaching. - Why controlling the client experience leads to higher retention. - The small tweak that made his gym 10X more profitable. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance  To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription With FBP (Fitness Business Profits), Learn To Stabilise, Systemise And Scale Your Fitness Business In 90 Days Or Less! Check Them Out Here https://myfitnessbusinessprofits.com/  Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency Connect with Lewis and his gym on Instagram: https://www.instagram.com/black_country_barbell  #fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness  

In this episode, we sit down with Liam Walsh, a long-standing FMA client and successful gym owner. Liam shares his incredible journey, from starting as a personal trainer and running bootcamps to building a six-figure fitness business. Discover how he overcame financial struggles, embraced risk, and used resilience to scale his gym to new heights. Whether you're just starting or looking to grow, Liam's story is a must-listen for gym owners and online coaches. Key Highlights: - How a marquee gym can hit £16k/month revenue. - Why risk-taking is key to business success. - The power of community in fitness entrepreneurship. - How SGPT boosted client retention. - Strategies for mastering sales and marketing. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance  To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency  fitness#marketing#gym #fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness 00:00:00 - Introduction 00:00:05 - Liam's Journey to Fitness Business 00:00:49 - Sponsorship Message 00:01:43 - Interview Begins 00:01:54 - Liam's Early Career and Challenges 00:10:59 - Starting a Bootcamp 00:12:59 - Struggles with Business Growth 00:15:26 - Joining FMA 00:19:02 - Risk Taking in Business 00:19:45 - The Importance of Community in Business 00:21:01 - Transitioning from Bootcamps to Small Group Training 00:21:50 - Adapting to Change and Overcoming Challenges 00:22:57 - The Power of Personal Sales Ability 00:30:07 - The Art of Conversation in Sales 00:34:26 - The Importance of Following a Sales Structure 00:34:56 - Delegating Sales and Achieving High Conversion Rates 00:36:02 - The Necessity of Calling Leads 00:37:59 - Persistence in Sales 00:38:23 - Importance of Resilience and Focus 00:38:44 - Securing a Contract 00:39:47 - The Power of Persistence 00:39:59 - The Value of Leads 00:40:22 - Building a Successful Business 00:40:57 - The Importance of Conversion Rate 00:42:10 - Building a Business from Scratch 00:42:16 - The Revenue Breakdown 00:42:29 - Searching for a New Venue 00:45:51 - The New Venue 00:50:45 - Investing in the Facility 00:52:12 - Raising Funds for the Facility 00:54:18 - The Ambassador Program 00:54:55 - The Ambassador Membership 00:55:23 - Securing Initial Investments 00:56:11 - Raising More Funds 00:56:51 - Securing the Funds 00:57:01 - Waiting for the Funds 00:57:24 - Reflection on Past Financial Challenges 00:57:43 - The Ambassador Program 01:02:59 - Reflection on the Journey 01:05:09 - Challenges in Building the Gym 01:09:57 - Overcoming Challenges 01:11:56 - The Gym's Layout 01:13:35 - Key Advice for Success 01:13:40 - Creating a Motivating Environment 01:14:20 - Facility Layout and Design 01:14:30 - Training Studio and Space Utilization 01:15:16 - Timetable and Group Sessions 01:15:43 - Pre-Launch and Target Signups 01:17:10 - Marketing and Sales Strategy 01:19:01 - Creating a Unique Gym Experience 01:21:45 - Importance of Details in Facility 01:23:03 - Membership Growth and Revenue 01:24:57 - Initial Thoughts 01:25:05 - Challenges in Launching a New Facility 01:25:20 - Planning for Future Expansion 01:25:47 - Considering Outdoor Space and Aesthetics 01:26:09 - Budgeting and Future Plans 01:26:52 - The Importance of Location and Future Expansion 01:28:22 - Balancing Business Growth and Personal Happiness 01:30:02 - The Joy of Coaching and Running a Business 01:31:23 - Final Thoughts and Appreciation  

https://www.instagram.com/jerome.bolze // https://www.instagram.com/madisonsofficial  https://www.instagram.com/charliehorton  In this episode, we welcome Jerome from Madisons in West Sussex. Jerome shares insights on crafting a premium fitness experience, using marketing and sales strategies to drive growth, and delivering unparalleled value to clients. Discover how his team has refined every aspect of their operation—from organic content to lead management and retention systems—to build a thriving gym business. Whether you're looking to improve your trial-to-member conversions or master cost control, this episode is packed with actionable advice. Key Highlights - Why personalisation is key to trial-to-member conversion. - Crafting 30-day trials that maximise retention. - How organic content and engagement drive local gym growth. - Overcoming the challenges of scaling a gym business. - The importance of cost control for member satisfaction. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance  To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency  If you would like to watch our episode with Jake and Tyler from the Madisons team, Click here: https://fitnessmarketing.agency/building-a-thriving-gym?sl=podcastdescription  #fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness

https://www.instagram.com/mrbenjamindavis Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales  To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription.  In this episode, Toby, FMA's paid ads manager, shares his secrets for mastering Meta ads in 2025. Managing £2 million in ad spend annually and strategising for over 400 clients, Toby knows what works. From perfecting your front-end offers to nurturing leads and boosting sales skills, we'll uncover the strategies that can transform your ad performance and increase your ROI. Whether you're a gym owner or online coach, these actionable tips will change how you approach paid ads forever. Key Highlights: Why higher prices drive better ad performance. The difference between warm leads and Meta leads. The sales skills you can't afford to ignore. How to interpret key metrics in your ad dashboard. Create a marketing calendar that keeps leads flowing. Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  #onlinecoaching   

https://www.instagram.com/imdanmoore  Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales  What does it take to build a £70k/month gym business with 30% profit margins? In this exclusive talk from FMA's Leeds Mastermind, Dan Moore, owner of DM Elite in Inverness and Nairn, breaks down the systems, strategies, and decisions that let him step out of his business while still achieving predictable, scalable success. From his second site's rapid growth to his clear financial insights, Dan offers a no-nonsense look at what it takes to build a sustainable, profitable gym business. Key Highlights - How Dan grew to £70k/month with 30% profit margins. - The systems that let him step out of daily operations. - Why defining roles for staff creates scalable growth. - Breaking down Dan's expenses and profit strategies. - How to align your business model with your long-term goals. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=poddescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 00:00:00 - Introduction 00:00:04 - The Journey of Dan Moore 00:00:17 - Breaking Down the Business 00:00:45 - The Evolution of the Business 00:01:30 - The Business Model 00:02:04 - The Role of the Owner 00:03:04 - The Importance of Revenue 00:08:45 - The Business Structure 00:10:33 - The Financial Breakdown 00:12:53 - The Ratios for Profit 00:16:19 - The Growth of the Business 00:17:32 - Personal Financial Goals 00:18:59 - Business Strategy 00:20:45 - Intermission and Advertisement 00:21:13 - Discussion on Membership and Attrition Rate 00:22:19 - Discussion on Expansion and Second Location 00:22:59 - Discussion on Roles and Responsibilities 00:25:43 - Discussion on Marketing and Sales 00:27:10 - Audience Questions 00:29:46 - Conclusion

https://www.instagram.com/charliehorton https://www.instagram.com/lukebrobinson_ In this episode, recorded live at the Aviva Stadium in Dublin 7th March 2024, FMA's Head of Growth, Charlie Horton, and Sales Expert Luke Robinson bring you their talk, Sales Snipers. This client-only session from our Dublin Mastermind dives deep into the art of precision sales—how to be accurate, efficient, and effective in your sales process. Join Charlie and Luke as they break down strategies that will empower gym owners and online coaches to sharpen their sales skills, target the right prospects, and dramatically improve conversions. Key Highlights: Why your sales process needs precision and efficiency. How to pinpoint your ideal prospects with accuracy. Unlocking the right sales tactics for gym owners and coaches. The key to scaling your gym business through better sales. Why mastering sales fundamentals is non-negotiable for growth. If you would like a FREE Sales Objections Book and Flow Chart delivered straight to your front door, click this link: https://fitnessmarketingagency.com/sales?sl=podcastsales To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 00:00:00 - Introduction 00:00:03 - Offering a Free Resource 00:00:27 - Introduction to the Episode 00:00:39 - Case Study: Luke's Sales Coaching 00:01:01 - Breakdown of Mitch's Sales Process 00:02:04 - Discussion on Sales Consistency 00:03:24 - Mitch's Reflection on Sales Process 00:04:19 - Discussion on Sales Conversion 00:06:13 - Increasing Sales Volume 00:08:27 - The Importance of Self-Analysis 00:11:27 - Chris's Sales Experience 00:15:11 - Chris's Reflection on Farming 00:16:22 - The Concept of Farming in Sales 00:16:49 - Understanding Hunting and Farming in Sales 00:19:03 - The Importance of Farming Leads 00:19:37 - The Value of Old Leads 00:20:43 - The Workflow of Priorities 00:22:40 - Objection Handling Exercise 00:23:00 - Overcoming Objections 00:26:49 - Handling 'I Need to Think About It' Objection 00:29:58 - Q&A: Low Pickups 00:32:12 - The Importance of Consistency in Sales 00:32:52 - Closing Thoughts 00:32:56 - End of Discussion #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

https://www.instagram.com/craigmasseycoach https://www.instagram.com/charliehorton  In this episode, Craig Massey, Head of Education at PFCA, dives into what it truly means to be a coach. Beyond the surface-level practices of sets, reps, and trends. Craig reveals the deeper layers of coaching philosophy, principles and practices that define lasting client relationships. Discover why relating to clietns is essential, the art of coaching as a craft, and how gym owners can create a coaching first culture that drives business growth.  Key Highlights - Why your coaching should start with philosophy, not practice. - The three pillars of effective coaching: philosophy, practices and principles. - How to balance commun ity impact with personalisation in training. - The art oif investigating, integrating, and influencing as a coach.  - How coaching as a craft redefines gym culture and client retention   To find out more about Fitness Marketing Agency and how we can help your fitness business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency If you want to check out The PFCA, Industry-Lead Education For New And Established Fitness Professionals Who Want To Upgrade Their Skills, Have More Impact And Build A Thriving, Profitable Career... Use this link: https://www.thepfca.com/ 

In this episode, Ben and Charlie dive into the marketing strategies that will define gym success in 2025 and beyond. They explore the critical balance between short-term tactics and long-term strategies, revealing how gym owners can stand out in a crowded market. Discover why focusing solely on immediate sales might be sabotaging your future growth and how value-driven marketing can position your gym as the go-to choice in your community. Whether you run a small brick-and-mortar studio, a large facility or and online coaching business, this episode is packed with actionable insights to future-proof your business success. Key Highlights - Harvesting crops vs. planting seeds: Building a long-term strategy. - Speak the language of your marketplace, not your peers. - Organic vs. paid marketing: Why you need both. - Direct response vs. brand marketing: Striking the right balance. - How your sales strategies can nurture prospects into loyal clients. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo  Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb   

Episode Description: In this episode, we dive deep into the art and psychology of selling fitness with Luke Robinson, a seasoned sales expert whose unconventional journey has shaped how gyms close deals today. We explore common mindset blocks, the importance of belief systems, and how gym owners can transform "bad leads" into lifelong clients. Whether you struggle with objections or think sales is “sleazy,” this conversation will challenge your perspective and sharpen your skills. Tune in to learn how sales mastery can be the game-changer your fitness business needs. Key Highlights: - Why gym sales begin with your belief system. - The truth about 'bad leads' and how to handle them. - Why fitness objections are just broken mindsets to fix. - The power of consistent follow-ups for closing more deals. - Transforming sales from boring to impactful for gym owners.  

In this insightful episode, Jenz Robinson, co-owner of the PFCA and Gym Owner Network, sits down with Ben Davis to reveal the 10 mistakes that keep gym owners stuck. From clinging to outdated models to avoiding difficult conversations, Jenz breaks down common pitfalls and offers actionable advice for gym owners and online coaches. With lessons from helping hundreds of gyms worldwide improve their products, teams, and services, this no-nonsense discussion is a must-listen for those ready to scale their business, overcome fears, and define success on their own terms. Key Highlights Is marketing without a solid product killing your growth? Why your business model could be killing your potential. The systems that are redefining what premium fitness looks like. How hiring the right staff changes your entire business trajectory. Why facing churn and tough conversations leads to better clients. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=poddescription  Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with Jenz Robinson on Instagram: ⁠https://www.instagram.com/coach_jenz/?hl=en-gb  Marchon Gyms: https://www.instagram.com/marchon/?hl=en-gb  PFCA: https://www.instagram.com/the.pfca/?hl=en-gb  Gym Owner Network: https://www.instagram.com/gymownersnetwork/?hl=en-gb   

In this episode, we dive into the journey of a gym owner who scaled his business from struggling profits to achieving €40K months consistently. Discover the strategies that transformed his operations, focusing on systems, client tracking, and the power of business mentorship. He shares his key lessons in scaling sustainably and maintaining a steady revenue stream, even during fluctuating months. Tune in for insights on how to grow your gym using a data-driven, methodical approach. Key Highlights: How to grow from 35 to 175 clients and hit 40k months. Systems and mentorship are the key to overcoming stagnation. Tracking KPIs and using CRM tools helped scale faster. The importance of balancing team workload and member satisfaction. How focusing on one great facility is more powerful than expansion. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: ⁠https://fitnessmarketing.agency/high-growth?sl=podcastdescription⁠.    Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/?hl=en-gb⁠    Connect with Gavin and his gym on Instagram: ⁠https://www.instagram.com/coach_gavin_coleman/?hl=en-gb⁠  ⁠https://www.instagram.com/peak.health/?hl=en-gb⁠    This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually.   Find out more here:⁠ https://bit.ly/3YN6MOm⁠ and to book a demo call, Click here:⁠ https://bit.ly/48znLXC⁠

In this episode, we sit down with James McLaren, owner of Eventus22 in Bury St. Edmunds, to explore his transformative journey in the fitness industry. From opening a 1,300 sq ft facility in 2018 to running a state-of-the-art 4,300 sq ft gym today, James shares how he overcame hiring challenges, pricing mistakes, and product quality issues to turn his business into a high-performing facility charging up to £400 per month. Learn the strategies that doubled his conversion rate, improved client retention, and made his gym the best it's ever been.   Key Highlights: How to restructure the onboarding process to address service gaps. The pivotal shift from £200 to £400 per month memberships. Why over-50s are the ultimate target demographic for gym growth. Lessons learned from a £200,000 gym redesign and team overhaul. How sales training, tracking and CRM's transform lead conversion rate. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=jamesmclarenpod    Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb  Connect with Kevin and his gym on Instagram: https://www.instagram.com/jamesmc.e22/?hl=en-gb  https://www.instagram.com/eventus22_fit/?hl=en-gb  This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

In this episode, we sit down with Kevin from Hurley Fitness, a gym based in Ely, Cambridgeshire, that's experienced incredible growth by focusing on two crucial pillars: mindset and systems. Kevin talks about the transformation from burnout to building a thriving fitness business, emphasising the importance of personal development, community, and serving the right demographic. Discover how Hurley Fitness stands out from the competition with a unique approach to strength training, customer relationships, and mindset, and learn how focusing on both business systems and personal growth led to incredible results. The mindset transformation that helped grow SGPT gym to 110 members. How to tap into the 50+ demographic to build lasting success. The power of a clear, consistent membership offer. Why focusing on strength training, not weight loss, is a game-changer. How community-driven marketing strategy fuels growth.  To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=kevpoddescription    Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb    Connect with Kevin on Instagram: https://www.instagram.com/hurley_fitness_ely/?hl=en-gb    This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC   FBDA helps fitness businesses that are in despair & help take them to full repair, transform your gym into a thriving profitable business that works for you: https://www.thefbda.com/ 

In our latest podcast episode, Richard Roach, owner of Fortified in Buckingham—a highly successful, independent high-street gym that flourished after a significant rebrand—shares invaluable insights on the importance of self-accountability and clarity in your vision. In the competitive world of fitness, taking ownership of your gym business is essential for growth and success. With his personal experiences as a backdrop, Richard encourages gym owners to move away from blame and towards proactive solutions. Key Highlights From struggling to thriving: Richard's rebrand success with Fortified Gym. Why letting go of “business baggage” fuels growth and stability. How fear of judgment can prevent you from achieving your goals. Taking control of your finances: the power of disciplined business choices. Building a lifestyle that supports your gym's vision—not the other way around. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=richardpod   Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb    Connect with Richard on Instagram: https://www.instagram.com/rich_roach/?hl=en-gb    Connect with Fortified on Instagram: https://www.instagram.com/fortifiedgym/?hl=en-gb    If you want to find out more information about our partner Gym Owner Network, Click the link below: https://www.gymownernetwork.com/ This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

In this episode, we chat with Frank and Eddie from HYROX, a fitness movement that's become a global sensation. HYROX offers gyms a unique opportunity to affiliate with a powerful brand that boosts community engagement and retention. Frank and Eddie explain how gyms can leverage HYROX to enhance their services, attract new members, and host their own HYROX events, creating an additional revenue stream. With access to exclusive events, training materials, and brand visibility through the HYROX gym finder, HYROX-affiliated gyms stand out as top choices for fitness enthusiasts seeking a new challenge. Find out how partnering with HYROX can elevate your gym's success.     Key Highlights: How HYROX is revolutionising gyms by offering members a clear, competitive fitness challenge. HYROX's rapid growth from 700 to 16,000 athletes, driven by smart marketing and strategy. What exclusive perks and new revenue streams gyms gain by affiliating with HYROX. How HYROX Academy helps coaches improve client performance with tailored training. The scarcity strategy of HYROX events creates higher demand for affiliated gyms.   To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=hyroxpodyt Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with HYROX on Instagram: https://www.instagram.com/hyroxuk/?hl=en-gb This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below: https://ptqualification.com/pt-certification

In this episode, we sit down with John Lark, a pioneering force in the fitness industry, who has been transforming clients' lives in Ireland since 2001. John shares his incredible journey from freelance personal trainer to running a successful SGPT gym. He dives into the philosophies that have shaped his approach, the importance of continuous learning, and the value of focusing on one location before expanding. With insights into client relationships, staff development, and innovative marketing strategies, John provides valuable lessons for gym owners and fitness enthusiasts alike. Join us to discover how a commitment to results and community can redefine success in the fitness industry. Key Highlights: Insights from a successful gym owner with 20 years of experience in the industry. The power of patience and obsession in achieving long-term success. How John merged rehabilitation with SGPT to enhance client results. Strategies for maintaining high retention rates with an 80% conversion. Developing a supportive and accountable team culture in the gym. How to understand and meet clients where they are in their fitness journey.   To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=johnlarkyt    Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb   Connect with John and his gym Sphere Fitness on their Website: https://spherefitnessstudio.com/   This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:  https://ptqualification.com/pt-certification   This episode is also sponsored by Fitness Business Development Academy, to find out more, you can find them using the link below:  https://www.thefbda.com/   

In this episode, 24-year-old Dean McMahon shares how he transformed Embassy Gym from an open gym model into a hybrid success. Dean talks about his shift from offering open gym services to building a strong coaching program with SGPT, managing 300 open gym members and 105 PT clients. He also delves into the challenges and triumphs of running a high-quality facility and how having a dedicated sales staff member has allowed him to scale and fine-tune his business. Dean also shares his roadmap to success, utilising skilled mentorship and immense self-discipline to drive Embassy to new heights. If you're a gym owner looking to increase revenue and improve your service offerings, this episode is packed with actionable insights. Key Highlights: The habits of a young gym owner who skyrocketed to success in 9 months. How to look after and care for 300 open gym and 105 Personal Training clients. Transitioning to SGPT to offer a more scalable and profitable coaching model. Finding, hiring, and training a full-time sales member to drive growth. The layout needed for a high-quality open gym with personalised coaching. Improved sales strategies with help from FMA, driving significant revenue. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=deanpodcast.  Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb.  Connect with Dean on Instagram: https://www.instagram.com/coach_dmc_/?hl=en-gb.  This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:  https://ptqualification.com/pt-certification.

In this episode, we are joined by industry expert and ‘Retention Guru' Dr. Paul Bedford. This is a must-watch episode for gym owners wanting to scale and improve their businesses. As a seasoned expert in client retention in the fitness industry, Paul breaks down actionable strategies for increasing client lifetime value, using data analysis to inform decisions, and easy-to-implement tactics that will enhance your gym's overall operations. Learn from his vast experience working with million dollar gyms worldwide and discover the secrets to transform your business and boost your bottom line! Key Highlights: The 3 secrets to client retention that you can implement today without costing you anything! Find out what hundreds of successful gyms across the world are doing that you aren't. How to implement secondary income and joining fees to improve both profits and retention. The hidden details in the customer journey that can have big retention impacts. The impact of low-cost gym chains on the independent sector, and how to bounce back.   To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:   https://fitnessmarketing.agency/high-growth?sl=paulbedfordpodcast.    Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb#   To find out more about how The Retention Guru Dr. Paul Bedford can help you and your business, visit his website using the link below:   https://www.retentionguru.com/.    Connect with Dr. Paul Bedford on Linkedin   https://www.linkedin.com/in/drpaulbedford/.    This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:   https://ptqualification.com/pt-certification.   

In this episode, we are joined by Dave Hoyland, owner of ‘The Fitness Formula' in Poole. With 16 years in the industry and being the first PT studio in his area, Dave shares his journey of building his gym and community. After falling on hard times, Dave found that a bold rebranding decision, expert mentorship and a growing workforce could enable him to scale and support his family financially. He discusses the importance of internal marketing on customer retention, alongside the support of Fitness Marketing Agency and Fitness Business Profits in optimising operations and marketing. Dave teaches invaluable lessons and actionable insights for fellow gym owners striving to scale their businesses effectively.  Key Highlights: How smart rebranding can increase lead generation and client interest. How Dave has fine tuned his team of five, including a dedicated sales specialist, to keep his business growing. How to achieve 97% client retention rates. How to build local partnerships with other companies to grow your membership base. Find out how Dave made 3k in his business whilst on holiday.   To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?comet_source=davehoypodcast  Connect with Fitness Marketing Agency on Instagram fitnessmarketingagency Connect with The Fitness Formula on Instagram the_fitness_formula_studio This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more. https://www.harbiz.io/en?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST.  This episode is also sponsored by Fitness Business Profits, learn to stabilise, systemise and scale your fitness business in 90 days or less! Maximise profits, impact more lives and unlock true freedom. Click the link to find out more. https://myfitnessbusinessprofits.com/.   

In this episode, we dive deep into the art of building a successful gym business through effective leadership, staffing, and community-building with Jake (Head of Sales and Community) and Tyler (General Manager) from Madisons in Sussex. With over a decade of combined experience in the fitness industry, they share how Madisons has grown from 150 to 400 members by nurturing their team, providing top-notch service, and creating a strong community. Learn how to empower your coaches, streamline operations, and provide an A-star service that keeps clients coming back. Whether you're a gym owner or PT, this episode is packed with actionable insights to take your fitness business to the next level. -The Madisons Method: How they hire, onboard, and retain A-star staff. -How Madisons scaled from 150 members to 400 members by empowering their team and streamlining operations. -Sales strategies that help gym owners and coaches overcome common objections. -The biggest red flags you need to look for when hiring new staff. 00:00:00 - Introduction 00:00:05 - The Journey of a Gym Manager 00:00:07 - Roles and Responsibilities 00:00:11 - The Role of Sales and Community 00:00:17 - Importance of A-star Product and People 00:00:27 - Challenges of Sales and Marketing 00:00:40 - The Drive for Self-Improvement 00:02:40 - The Importance of Personal Development 00:05:57 - The Role of a General Manager 00:06:26 - The Transition from Senior Coach to Head of Sales 00:08:13 - The Importance of the Right Fit in Sales 00:11:08 - The Importance of Transparency in Business 00:12:39 - The Role of a Mentor in Career Development 00:18:50 - Sales in the Fitness Industryi 00:19:04 - Sales Targets and Conversion Rates 00:19:52 - Sales Process and Follow-ups 00:21:22 - Onboarding Process 00:21:43 - Overcoming Objections and Persistence 00:22:34 - The Importance of Sales in Business 00:23:50 - Sales Time Management 00:30:52 - Sales and Coaching Mindset 00:31:40 - Onboarding Process After Sales 00:35:27 - Touch Points During Onboarding 00:38:27 - Sales Process 00:42:22 - Retention Strategy 00:43:34 - Client Retention Rate 00:44:21 - Identifying Client Attendance Issues 00:45:36 - Team Meetings 00:46:26 - Training Session Setup 00:47:16 - Training Session Personalization 00:52:02 - Continuing Professional Development (CPD) 00:54:44 - Hiring Process 00:56:58 - Staffing for Gym Owners 00:57:33 - Onboarding Process for New Coaches 00:58:32 - Developing the Madison's Method 00:58:56 - Shadowing and Coaching Principles 01:00:39 - Staff Development and Role Progression 01:01:41 - Probation Period and Red Flags 01:03:59 - Delivery of Programming and Sessions 01:05:58 - Programming Responsibilities 01:06:07 - Programming for Different Class Concepts 01:06:40 - Programming for Safety and Flow 01:07:27 - Challenges in Programming 01:08:31 - Structure of Sessions 01:08:53 - Community Responsibilities 01:10:41 - Community Engagement and Events 01:11:48 - Leadership Lessons 01:13:18 - Dealing with Conflicts and Performance Issues 01:14:54 - Feedback and Performance Monitoring 01:16:16 - Advice for Gym Owners To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?comet_source=jaketylerpodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/. Connect with Jake on Instagram https://www.instagram.com/jakeberney_/. Connect with Tyler on Instagram https://www.instagram.com/tylerryanwilde/. Connect with Madisons on Instagram https://www.instagram.com/madisonsofficial/. This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more. ⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST

In this episode, we're joined by Jake Wilkins, FMA client and owner of The Game Changer Training in Milton Keynes, UK. Hear how Jake has gone from a struggling gym owner to running a thriving small group personal training facility. Jake shares how he transformed his business with a relentless focus on client experience, consistent team communication, and smart marketing strategies. He has managed to increase prices from £99 to £247 and implement a SGPT model. Whether you're a gym owner looking to scale or just starting out, Jake's insights on retaining clients, boosting conversion rates, and planning for expansion are invaluable. Tune in to discover the key tactics that helped Jake grow his gym and create a strong, supportive community. Key Highlights: How to achieve a 97% client retention rate and low attrition The best way to increase your prices in a short period of time just like Jake who went from £99 to £247 Changing from 1-2-1 PT to a more profitable SGPT model How Jake went from 30 to 107 active clients  The benefits of opening a coffee shop and meal prep business next door to his gym   To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth.    Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/.    Connect with Jake Wilkins on Instagram https://www.instagram.com/j_a_k_e_w_i_l_k_i_n_s/.  Connect with The Game Changer Training on Instagram https://www.instagram.com/thegamechangertraining/.    This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more. ⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

In this episode, we are joined by Dave Perrin, FMA client and founder of Seven Movement based in Stockport, UK. A defunct industrial mill was transformed into a state-of-the-art gym for Dave to build his business. But Dave was struggling, poor footfall wasn't bringing in new customers and his business model was killing his profits. Improving his marketing, sales and business operations with FMA has changed David's life for the better. Now he is able to step out of the business, spend more time with his family and expand his business with confidence after tripling monthly recurring revenue to £22K and making 80% sales conversions. Make sure you listen/watch this episode to find out exactly how Dave transformed his fitness business. Key Highlights: How Dave tripled his monthly recurring revenue from 7k to over 21K Learn how Dave increased his pricing package from £5 sessions to £240 per month Start working 3 day weeks whilst growing and scaling your business like never before Transforming sales conversion rates instantly from under 50% to over 80% with one simple strategy  To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: ⁠https://fitnessmarketing.agency/high-...⁠  Connect with Fitness Marketing Agency on Instagram: ⁠fitnessmarketingagency ⁠ Connect with Seven Movement on Instagram: ⁠https://www.instagram.com/seven_movement_gym/⁠ This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more. https://www.harbiz.io/en

In this week's episode, we're joined by FMA clients Jordan Hipperson and Abi Cossey, the dynamic duo behind Perfit Fitness in Norwich, UK. Jordan's dream of owning a gym was sparked after winning a lucky £16K bet, but it is their relentless hard work that's truly built the business. From finding the right location to dealing with rejections early on, their determination has driven them forward. As business partners and a couple, Jordan and Abi have navigated the challenges of running a gym together, balancing both their professional and personal lives. Today, Perfit Fitness is thriving with FMA, giving them a strong focus on marketing, content, sales, and exceptional customer service, powered by a dedicated team that shares their vision. Tune in to hear their inspiring journey and discover how they turned their passion into a thriving fitness community!   Key Highlights How they got to 160 members at a price point of £185 - £295 + what they are doing now to grow How they added 10k of monthly recurring revenue and doubled their floor space The dynamics of how to run a successful business as business partners + life partners Their top sales strategies and the best way you can onboard a new client How they have implemented HYROX into their gym   To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth    Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/.    Connect with Perfit Fitness https://www.instagram.com/perfitfitness/.    Connect with Jordan https://www.instagram.com/jordanhipperson/.    Connect with Abi https://www.instagram.com/abicossey/  

In today's episode, we're joined by online coach, entrepreneur and author Jay Alderton. This episode dives into Jay's journey in the fitness industry and how he became one of the first online coaches and one of the first to utilise Facebook content posts and Facebook pages. Charlie and Jay discuss content creation and marketing, as well as how to utilise what you are producing as a gym owner or online coach to connect with your target audience and showcase your service. We delve into Jay's book Hard Stuff Easy Life and key topics such as self-care, escapism and much more that can help become your better self and improve your lifestyle. Key Highlights ROI in content creation and marketing Building communities on Facebook and how to be yourself on social media from a business perspective Key lessons he's learnt from mentors in the fitness industry Investment mindset vs cost mindset Outsourcing to help you and your business To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Jay on Instagram: https://www.instagram.com/jayalderton/ Jay's Website: https://www.knowledgebombnewsletter.com Pre-order Jay's book Hard Stuff Easy Life https://www.amazon.co.uk/dp/0241682673/ref=cm_sw_r_as_gl_api_gl_i_240RTBT4M85SK0EX4BXE?linkCode=ml1&tag=wwwmindsetwit-21

In this episode, we're joined by founder and owner of BSC (Belong To A Stronger Crowd) Rhys Jenkins who has been an FMA client since March 2022. Rhys talks with Charlie, exploring how he opened his small group personal training gym in Bicester with a focus on client transformations and community spirit. BSC and its brand has grown and developed alongside Rhys and his skills as a gym owner and manager. Rhys outlines the importance of lead reactivations and proper delegation to your team of staff. Find out what Rhys changed in his marketing and sales strategies in order for BSC to double its conversion rate, boost its monthly revenue to £38K, and increase its member prices. Watch this episode to find out how Rhys transformed his gym. Key Highlights: -How Rhys transformed his gym space and branding -Price increases and how to minimise impact on client drop off -Ex-client reactivation and the importance of warm leads -Balancing the importance of front-end sales against client fulfilment -How the client journey, the onboarding experience, and staff quality is vital to retention  -Managing delegation and finances as a business owner    To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth    Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/    Connect with BSC https://www.instagram.com/bsc_hq/ Connect with Rhys https://www.instagram.com/bsc_rj/

In this episode, we're joined by Paul Gough who is the owner of the Paul Gough Physio Rooms. Paul explains how he created his marketing agency and what he did to make it a success despite external factors. We delve into the foundations of marketing and pricing. Paul explains the mindset to avoid in order needed to avoid mistakes and gives advice to manage your fitness business. Ben and Paul delve into how to move up in your fitness business and become to the boss rather than the coach. We discuss key components of business such as pricing, selling and understanding the data. Key Highlights: -The biggest mistake business owners are making -Why you should always be increasing your prices and selling your services -The two most important things about business -What's the best way for gym owners to make more money? To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Paul https://www.instagram.com/thepaulgough/

In today's episode, we're joined by Tony Oakley, owner of Catalyst Training based in Cirencester, UK. Tony has been in business for 10 years and has experienced the highs and lows of the fitness industry. We delve into how Tony transformed his business and mindset, removing the intense pressures of being a fitness business owner. Tony explains the mistakes he's made, as well as the support system and the community in his gym. Charlie and Tony explore the marketing, sales, and systems of his fitness business. This episode is an excellent tell-all of every aspect of being a gym owner. Key Highlights How Tony's life has changed since transforming his fitness business   Key lessons Tony learnt to improve his marketing and sales process   Learning the systems of his gym and understanding the data   How Tony increased his conversion rate to 95%   Bringing family into your business and how to manage those roles To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Tony https://www.instagram.com/tony_catalystpt/ Connect with Catalyst https://www.instagram.com/catalysttrainciren/ https://www.catalyst-training.co.uk/

In this episode, we're joined by Amelia Layng who is an online coach and entrepreneur. We delve into how Amelia began in the industry and became an online coach. Amelia explains her process of growing her online platform and creating social media content to attract her target audience. Ben and Amelia discuss the two sides of the fitness industry between gym owners and online coaches and delve into sales process, objections and marketing. Amelia explains how as an online coach she runs her business and how she sells herself according to her business ethos.   Key Highlights What an online coach really is   Amelia's community and how she nurtures that community   Amelia's posting and content creation and what's working right now   In-depth analysis of Amelia's social media content   The power of being a one-woman band in the fitness industry and why there's a lack of women in the fitness industry   Lead generation, sales process, objections and marketing of an online coach To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Amelia https://www.instagram.com/amelialayng/

In this episode, we're joined by Chris Hull the Business Development Manager/Gym Designer for BLK BOX. Chris takes us behind the scenes of BLK BOX and how they work to install and design gyms and facilities to the needs of their clients, whilst making it a premium facility. Chris dives into what his job entails as well as what they do to support gym owners and fitness businesses. In this discussion, we look at what steps need to be taken to set up a second site and advice when fitting gym equipment within multiple facilities. Ben and Chris talk about how upgrading your facility can also massively benefit your marketing as well.   Key Highlights How to develop your gym space to enhance it for maximum capacity How to design your gym/space at all stages of your fitness career/ business to help you grow and evolve Chris' advice for creating space if you want to open a second site The biggest mistakes Chris has seen gym owners make with the space they have How BLK BOX and its team can transform your gym space   To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: ⁠https://fitnessmarketing.agency/high-growth⁠   Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/⁠   Connect with Chris ⁠chris@blkboxfitness.com⁠ ⁠https://www.instagram.com/chrishull_17/⁠   Connect with BLK BOX ⁠https://www.blkboxfitness.com/

In this episode, we're joined by Dutch FMA client Roy Pennings, owner of Zone 5 gym based in Kaatsheuvel and Vught, The Netherlands. Roy and Ben discuss the gaps between the UK and Dutch markets and how Dutch gym owners can get ahead of competitors in the fitness industry. We delve into how Roy changed his business model and elevated his fitness business creating a high-ticket service to grow his two sites. Many gym owners feel pulled in multiple directions and Roy explains his mindset of focusing on people who want your service. We delve into mistakes he's made in the past around his fitness business and business associates, and his new mindset on creating a community of members and how he runs his gym. Key Highlights The differences between UK and Dutch markets in the fitness industry and getting ahead as a Dutch gym owner   Moving away from the gym floor as a business owner and how to make that transition   Why you should reinvest in your fitness business to open another site   Roy's experience with being burned by previous marketing agencies and how he recovered   Becoming a HYROX Affiliated gym   The sales process Roy is using to convert more leads into sales To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Roy https://www.instagram.com/roypennings/ Connect with Zone 5 https://www.instagram.com/zone5.kaatsheuvel/ https://www.instagram.com/zone5.vught/ https://www.zonefive.nl/

In this episode, we're joined by FMA clients Ross Thompson and Sarah Thompson, owners of RT Fitness. As multisite gym owners, they have had great success within their fitness business due to their marketing, service, social media content and coaching standards. We delve into how they run their fitness business looking at their business model, coaches and programmes. Sarah and Ross explain their sales process in-depth understanding how to implement your personal branding into your sales calls. We explore Ross and Sarah's relationship with their clients and coaches and make their business a genuine and fun community, as well as looking at the growth in confidence they see in their clients. Plus we talk all things marketing and social media content creation and how that has helped them as a fitness business.  Ross and Sarah's relationship with their staff and coaches     What is the Barbell Club?   Creating a business that is authentic to them and their ethos    Their focus on marketing and social media content they create and the impact content creation has on their fitness business   Sales process and one call close and tailoring sales calls to you and your personality/brand     Unique opening hours of their business and why   Burn out as a coach and managing work-life balance    Ross and Sarah's vision for the future of their fitness business To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth   Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/    Connect with Ross https://www.instagram.com/ross_barbellclub/   Connect with Sarah  https://www.instagram.com/sarah_barbellclub/   Connect with RT Fitness  https://www.instagram.com/rt_fitness_durham_sunderland/ https://rtfitness.uk/  

In this episode, we're joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locations and building a community within your gym. Wes gives advice to gym owners about lifting the hood of the business and letting staff understand what's happening within the business and taking on financial controller. This episode is full of great insights on how to separate yourself from your competition and level up your fitness business. Key Highlights: Finding your brand as a gym owner and Wes' rebranding journey   Walk through of Wes' gym and pricing   Hiring and onboarding process for coaches    How Wes made the switch in his business model to small group personal training from 1-1   Steps to secure a second location    Getting a business partner as a PT/ gym owner    Reasons for hiring a financial controller as a business owner and letting go and pulling up the hood of the business  To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth   Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/  Connect with Instate Fitness https://www.instagram.com/instatefitness/ https://instate.fitness/ https://www.linkedin.com/company/instatefitness/ Connect with Wes  https://www.instagram.com/wessantosfitness/ https://www.linkedin.com/in/wes-santos-linked/

In today's episode, we're joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website and what pages you should include to create interest for prospective leads. If you're a fitness business owner without a website and not sure where to start or have a website that isn't converting how you would like it to, this is the episode for you!   Key Highlights  Why Matt transitioned from personal training to website developing  Why as a business owner you need a website, and how it can legitimise your operation Creating and owning a domain for your fitness business Structuring web pages on your website Key things to remember when creating a website for your fitness business Websites as another tool for lead generation   To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth   Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/⁠   Connect with Accelerate Website Agency ⁠https://www.instagram.com/acceleratewebsiteagency/⁠ ⁠https://acceleratewebsiteagency.com/⁠   Connect with Matt ⁠https://www.instagram.com/mattswimsandstuff/⁠  

In this episode, we're broadcasting our live panel from our talk at Perform X 2024. During this talk, Ben (Founder of FMA) and Charlie (Head of Growth at FMA) were joined by FMA clients Fionn MacCullagh of Tailormade Fitness, Connor Chatfield of Potential Personal Training and Dan Moore of DM Elite, who are all successful gym owners making great strides in the fitness industry. We delved into their operations, staffing, finances, pricing and much more. We learn the most efficient sales process to close your leads and scale your fitness business with multiple sites and key data you should be tracking. Finally, the talk was followed by a Q&A where we gained great insight into how these FMA clients are running their gyms and questions from other fitness business owners.   Key Highlights: Break down of successful business models and services that gym owners are using. -How to improve member retention within your gym. The sales processes of each gym. Staff roles and positions within each gym business model -How to recruit and retain coaches. Growing your fitness business with multiple facilities. Q&A with fitness business owners. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Fionn: https://www.instagram.com/fionnmaccullagh/ Connect with Connor: https://www.instagram.com/connorchat/ Connect with Dan: https://www.instagram.com/imdanmoore/

In this episode, we are back for part 2 with Nicky Sehgal of FBDA. We are also joined by FBDA and FMA client Craig Simpson, owner of Simply Fit. Nicky and Craig talk all things mentorship and profitability within your fitness business. We reflect on Craig's journey to grow his fitness business, including where it is today and the mistakes and adjustments he's made. Nicky and Craig talk about the mindset of doing what you love and what is best for yourself and your business. We discuss, the sales process, profitability, pricing and staff as well as other operations involved in running a successful fitness business. Nicky gives great insight into what he sees from many gym owners including what is working to scale your fitness business and what isn't. Nicky and Craig look back over their history together and mentorship in the fitness industry   .Key Highlights: How to ask questions the right questions on your sales calls.   Changing your business model to build better connections with your clients.   Craig's journey working within the fitness industry and his current business model.   Understanding the profit step method and growing your fitness business.   Staff and coach turnover and tracking your financials.   Nicky's advice and pros & cons of leasing a location for your fitness business.   Setting up your fitness business to support your life. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Simply Fit https://www.simplyfitpt.com/ https://www.instagram.com/simplyfit_pt/Connect with the FBDA https://www.thefbda.com/ https://www.instagram.com/fitbizcoach/

On today's podcast, we're joined by Jenz Robinson of Gym Owner Network, PFCA and Head of Marchon Gyms. During this episode, we delve into the key mistakes that Jenz sees gym owners and fitness business owners make including sales, marketing, operations and coaching standards. Jenz and Charlie discuss some case studies of clients who have switched up their business model and have greatly improved and grown their business. We reflect on the work Gym Owner Network and PFCA do and the community they have built within the fitness industry. We discuss where the coaching industry is at the moment and leadership within your team and coaching service. Jenz gives great insight into the tried and tested operations and structures of gyms succeeding in the industry.    Key Highlights:  What Jenz has done in the last 12 months to grow the brand. How to track metrics within your fitness business and impact your financial decisions. What you should be charging and how to set up your pricing for your fitness business.  The referral culture within the fitness industry.  How to build an environment in your business for your team to grow and improve. Closing leads and consultations with the one-call close.  Case studies from previous clients who have gone through a model switch.  To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: ⁠https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes⁠   Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/⁠   Connect with Jenz: ⁠https://www.instagram.com/coach_jenz/⁠   Connect with Gym Owner Network: ⁠https://www.instagram.com/gymownersnetwork/⁠ ⁠https://www.gymownernetwork.com/⁠   Connect with MARCHON: ⁠https://www.instagram.com/marchon/⁠ ⁠https://www.marchon.co.uk/⁠  

In today's episode, we're back for part 2 with Dan Aguilera from Fitness Business Profits (FBP). We delve into a conversation all about business mindset and self-development. Dan explains how gym owners should be managing their finances and the mental impact generating revenue will have on themselves and their clients. What you should be investing, saving and when to push your business forward. We discuss why everyone needs coaching and how important it is to continue to grow and create a better version of yourself to continue to have a bigger impact on others around you. Finally, we delve into authenticity within the fitness industry and Dan gives his insights into what he's seen during his time in the industry comparing successful and not-so-successful facilities.    Key Highlights:   The biggest mistakes Dan sees gym owners make.   Generating a steady profit and the difference that will make on your decision making.    The mindset to adopt to achieve your goals.    Selling your service and remembering why you are selling to your prospect.    Steps to take to push further within your fitness business and knowing when things need to change.    How to buy coaching from somebody.   What do successful people do in this fitness industry compared to those who aren't as successful.    To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes     Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/     Connect with Dan https://www.instagram.com/danaguilera__/   Connect with FBP https://www.instagram.com/fitnessbusinessprofits/

In today's episode, we're joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and his specific recruitment process. Jerome explains his goals for his brand and the mindset he shares with his coaches to “dominate the postcode”. We explore his growth in the fitness industry and the marketing, sales and operations of his businesses. Key Highlights: The layout of Jerome's facility: Madisons (SGPT + LGPT facility) and Mincka (coffee shop) Pricing, marketing and sales process of Madisons. Importance of brand image including coaches, uniforms and staff. Pros and cons of employed staff vs contracted and why he stepped away from coaching. How he built a business from the perspective of a customer. The local and wider community Jerome is building through Run Club and Mincka and the ecosystem of the two businesses. Training programmes at Madisons between their SGPT and LGPT. The process and challenges of building two different businesses at the same time and lessons learnt. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes   Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/   Connect with Madisons: https://www.instagram.com/madisonsofficial/   Connect with Jerome: https://www.instagram.com/jeromebolze/   Connect with Mincka: https://www.instagram.com/minckacoffee/