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Entrepreneur Katie Godfrey covers all things beauty and business for those in the beauty and hair industry. Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and busines

Katie Godfrey


    • May 26, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 36m AVG DURATION
    • 194 EPISODES


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    Latest episodes from The Life Of KG

    Episode 192: The Future of Beauty, Tech & AI. What's Coming & How to Stay Ahead

    Play Episode Listen Later May 26, 2025 54:15


    GRAB "GET OFF THE TOOLS" BOOK HERE! FIND OUT MORE ABOUT BUSINESS RETREATS HERE!Are robots about to give your next facial? Will AI take over admin, coaching, and even waxing? In this jam-packed episode of The Life of KG, Double Trouble is back with a bold and hilarious take on what the future holds for the beauty industry.Join Katie Godfrey and Amy Lewis. Automation, and advanced tech are already reshaping our world and what that means for salon owners, therapists, and beautypreneurs. From pod babies to robotic massages, we dive into:- How beauty treatments might evolve (think lasers, tanning pods & AI hair washing)- What AI tools we're using right now to run our businesses faster and smarter- The jobs most at risk, and how to stay future-proof- Why connection, community, and customer experience will always win- The dangers of cookie-cutter content and losing your brand's voiceIf you're in hair, beauty, aesthetics, or coaching, you need to hear this. It's funny, real, eye-opening and packed with practical insights to help you stay ahead of the curve.

    Episode 191. Why 10K Months Won't Make You Happy With Kayleigh Wilson

    Play Episode Listen Later May 19, 2025 66:22


    APPLY FOR MY MASTERMIND HEREJOIN MY BUSINESS RETREATS HEREIn this episode of The Life of KG, I sit down with powerhouse sales and mindset coach, Kayleigh Wilson. Kayleigh is known for her no-nonsense, straight-talking approach to helping business owners overcome limiting beliefs, step into their power, and master the art of selling with confidence.We dive deep into Kaye's journey, from working in corporate GDPR compliance to transitioning into the beauty industry, building a successful skin academy, and eventually stepping into coaching. She shares how her experiences with anxiety, financial struggles, and personal growth transformed her mindset and led her to help other entrepreneurs break through their own mental barriers.If you're tired of feeling stuck in your business, scared to sell, or constantly chasing the next milestone without feeling fulfilled, this episode is packed with powerful mindset shifts that will help you create real, lasting success.We talk about:- Kayleigh unexpected career shift from corporate to beauty and coaching.- The power of mindset in business and why your beliefs shape your bank account.- How sales confidence impacts your success and why women struggle with selling.- Overcoming fear of rejection and self-doubt in business.- The real truth behind 10K months and why money alone doesn't equal happiness.- The importance of setting boundaries and avoiding burnout as a business owner.- Daily habits and mindset shifts to help you step into the best version of yourself.- Why gratitude, morning routines, and self-care are non-negotiables for success.Follow Kayleigh on Instagram: @kayleigh.wilson.222Loved this episode? Screenshot it, share it on your Instagram stories, and tag us @kg_katiegodfreyDon't forget to subscribe, leave a review, and tune in every other week for more inspiring conversations to help you elevate your business and mindset!

    Episode 190. The Secret to Simplifying Your Business With Hayley Keeber.

    Play Episode Listen Later May 5, 2025 41:10


    Apply for the mastermind hereRetail Lash Serum JustIn this episode of The Life of KG, I sit down with business simplification strategist and mum of three, Hayley Keeber. We discuss her incredible journey from working in corporate recruitment to running a growing business while balancing family life. Hayley shares how she transitioned from supporting mums in business to simplifying strategies for all entrepreneurs, helping them streamline their offers and reduce overwhelm.She opens up about her personal struggles with infertility, the challenges of starting a business while raising children, and how she learned to prioritise time and automate tasks for business success. If you're feeling overwhelmed in your business, this episode is packed with actionable insights to help you simplify, strategise, and systemise for growth.What You'll Learn in This Episode:- Hayley's journey from corporate to entrepreneurship.- How personal experiences led her to shift her business focus.- The importance of business simplification and how to streamline offers.- The power of automation in scaling a business.- The mindset shifts necessary for business success.- How to balance being a mum and running a successful business.- The value of joining a mastermind for accelerated growth.Connect with Hayley:Instagram: @hayleykeeberstrategistJoin the Conversation: If you loved this episode, tag us on Instagram and share your biggest takeaway! Don't forget to leave a review and subscribe for more inspiring episodes.Follow Katie Here @kg_katiegodfrey

    Don't be in the same place in 6 months time! Are you ready to level up?

    Play Episode Listen Later May 4, 2025 27:49


    Apply for the mastermind here:https://forms.gle/1kACFBwJ1qVtkfwPA Have a FREE clarity call here:https://calendly.com/d/cnb7-3rv-xjq/kg-clarity-call See more & testimonies here:https://kgbusinessmentor.com/kg-mastermind/ This is your sign, this is your chance! Stop making excuses and join the mastermind that can potentially change your business & your life! Find out: - What are the different levels to the mastermind - Listen to some client wins - Listen to what's stopping you & why this needs to change Any questions, drop me a message. I hang out on Instagram the most @kg_katiegodfrey

    Episode 189. I'm Moving to Dubai!

    Play Episode Listen Later Apr 28, 2025 18:35


    In this very special solo episode of The Life of KG, I'm finally sharing my BIGGEST life and business announcement yet… I'M MOVING TO DUBAI! This move is a dream I've been working towards for years, and in this episode, I'm taking you behind the scenes of why we're making this leap, what it means for my family, and exactly how I've created the kind of business that gives me the freedom to work where I want, when I want, and still generate income.I also break down:Why Dubai has always felt like homeWhat's happening to KG Salon, KG Professional, and my coaching businessHow I've built businesses that run without meThe truth about taxes in Dubai (spoiler: it's not why we're moving!)Our plans for homeschooling, lifestyle changes, and what this move really means for us as a familyMy mindset around taking risks, building freedom, and creating a life on your termsPLUS, I get real about the emotions, fears, and excitement behind the move , including leaving my amazing mum behind. Whether you're a salon owner, beauty boss, or aspiring entrepreneur, I hope this episode inspires you to chase your dreams, no matter how big they feel.PS: My new book Get Off the Tools is OUT NOW on Amazon! grab your copy now! https://www.amazon.co.uk/dp/1917623070PSS: My Mastermind applications are now open. Apply here: https://kgbusinessmentor.com/kg-mastermind/

    Episode 188. I'm DONE With My Salon! With Katie & Amy

    Play Episode Listen Later Apr 21, 2025 47:05


    Apply To Join The Mastermind HereJoin The Next Business Retreat HereFeeling stuck in your beauty business? In this episode, we dive deep into what it really takes to scale, sell, or franchise a salon, clinic, or training academy. If you've ever thought, "I'm done with my business" or wondered if you could sell it for a profit, this is the episode for you.We break down:- Why so many salon owners feel burnt out post-COVID- How to turn your business into a sellable asset rather than an emotional burden- The real talk on franchising vs. scaling and which path is right for you- What it takes to sell your beauty business profitably and not just shut the doors- How to remove emotions from decision-making and start thinking like a CEOWe also share behind-the-scenes stories from Katie's business retreat, where salon owners had massive mindset shifts and left with game-changing strategies to grow or exit their businesses successfully.If you're feeling tired, stuck, or just unsure about the next steps in your beauty business, this episode is packed with insights that could change everything for you!Time-stamps & Key Topics1:00 - The problem with the "you can't make money in beauty" mindset5:00 - Why salon owners struggle to find their tribe & the power of retreats12:00 - How business has changed post-COVID & why it feels harder20:00 - The truth about salon managers & why finding the right one is tough26:00 - How to know if your business is actually sellable33:00 - The biggest mistake salon owners make when trying to sell38:00 - Thinking like a CEO: Why removing emotions is key44:00 - Franchising: Could your salon be the next big brand?

    Episode 187. The Untold Truth Behind My Success: What No One Tells You About Business!

    Play Episode Listen Later Apr 7, 2025 31:47


    In this episode ofThe Life of KG,the tables have turned! This time,Emily takes over as guest host to interview me, Katie Godfrey, about myjourney from salon owner to business mentor and entrepreneur.Inside This Episode, We Chat About:- How I built mysalon, academy, and product line – and made them passive income streams.- Why I transitioned fromworking IN my business to working ON my business- The highs and lows ofcoaching and consulting in the beauty industry- Lessons learned fromburnout, boundaries, and business growth- Myupcoming book launch!- Personal revelations, mindset shifts, andthe impact of my trip to BaliThis episode is packed with real talk, personal growth insights, and business strategies that every beauty entrepreneur needs!

    Episode 186. The Business Side of PMU: Scaling, Marketing & Growth With Karen Harvey-Conran

    Play Episode Listen Later Mar 24, 2025 61:45


    RETAIL LASH & BROW GROWTH SERUM HEREJOIN THE WAITLIST FOR MY BOOK HEREThis week onThe Life of KG, I'm sitting down withKaren Harvey-Conran, a powerhouse in the beauty industry who transitioned fromteaching business and economics to running her own permanent makeup clinic!Karen's story is one ofbold decisions, resilience, and reinvention,proving it'snever too late to chase your passion and build a business you love.- How Karen went fromassistant headteacher to beauty entrepreneur- The challenges (and wins!) ofstarting a business later in life- Whynetworking & branding were key to building her successful client base- The power ofbusiness mentorship and investing in growth- How she's nowhelping others launch successful PMU businessesPlus, we talk aboutpricing strategies, marketing beyond Instagram, and why taking risks pays off.If you've ever dreamed of making a big career change or growing your beauty business, this episode is for you!Tag us on socials if you loved this post and give us a follow.Follow meFollow Karen

    Episode 185. TikTok Strategies & Emily's Wild Business Journey

    Play Episode Listen Later Mar 10, 2025 92:20


    PLEASE JOIN MY BOOK WAITLIST HERERETAIL THE KG LASH & BROW SERUM HEREIn this must-listen episode of The Life of KG, I sit down with the incredible Emily Booroff, from Social Climbers, a TikTok-focused digital marketing agency.Emily's story is a rollercoaster ride of resilience, risk-taking, and reinvention, from retail and corporate roles across the globe to launching and scaling multiple businesses. But the real gold in this episode? Her game-changing TikTok tips that could revolutionise your approach to social media marketing.What You'll Learn in This Episode: - Emily's jaw-dropping journey from retail to running multiple businesses - The biggest mistakes people make on TikTok and how to avoid them - Why consistency is key (and how often you REALLY need to post) - The TikTok algorithm hacks that will get your content seen - How TikTok Shop is changing the game for product-based businesses - Why most people overthink social media (and how to simplify your strategy) Whether you're a beauty business owner, product seller, or aspiring content creator, this episode is PACKED with no-nonsense, actionable strategies to help you leverage TikTok for visibility and sales. If you love this episode, share it and tag me on Instagram@kg_katiegodfreyYou can follow Emily over at@socialclimberscollectiveon IG https://www.social-climbers.com/

    Episode 184. £600 a Month, £20K in Debt But An Investment Changed My Life. Shaz From Sleek Marketing

    Play Episode Listen Later Feb 24, 2025 50:58


    JOIN MY BOOK WAITLIST HERE In this inspiring episode of The Life of KG, I sit down with Shaz, the incredible entrepreneur and founder of Sleek Marketing. Shaz shares her journey from a chaotic childhood, navigating multiple moves and challenges, to building a thriving digital marketing agency. She reveals how her passion for organic marketing, coupled with a relentless drive, helped her transform her life and achieve incredible business success. We discuss: - Shaz's tumultuous upbringing, including moving between countries and overcoming early financial struggles. - How she juggled being a single mum, mounting debt, and a stressful corporate career while pursuing her dreams. - The bold investment in a course that completely changed her career path and helped her create a sustainable income. - Why mindset and perseverance are the keys to long-term success. - Top strategies for lead generation, selling on Instagram, and making the most of DMs. - The importance of testing marketing strategies organically before diving into paid ads. - How to build an audience that converts and why small, engaged audiences can be more powerful than large followings. - Why your website and email list are the most critical assets for your business growth. Actionable Tips: - Sell daily on Instagram Stories to engage your audience and drive sales. - Test your messaging organically before scaling with paid ads. - Focus on building trust in your DMs with genuine, conversational outreach. - Prioritise your email list and SEO efforts to secure long-term, sustainable growth. - Treat marketing like dating, build relationships before going in for the sale. Connect with Shaz: Instagram: @sleekmarketing

    Episode 183. The Secret to Building a Business and a Girl Gang That Has Your Back.

    Play Episode Listen Later Feb 10, 2025 64:00


    Join The Book Waitlist Here In this lively and inspiring episode of The Life of KG, I'm joined by three of my incredible business friends, Kat, Shaz, and Kayleigh. Together, we dive into the power of building strong friendships and support networks in business, embracing messy action, and the unforgettable adventures we've shared during mastermind retreats. From belly laughs to life-changing moments, we unpack how stepping out of your comfort zone can lead to personal and professional growth. We also share the importance of surrounding yourself with like-minded individuals who truly get the entrepreneurial journey. Here's what to expect in this episode: The Girl Gang Effect: How friendships can uplift, motivate, and support you through life's ups and downs. Retreat Stories: Hilarious and heartwarming tales from our time in Marbella, including chaotic road trips and unforgettable bonding moments. Messy Action = Success: Why starting before you're ready and taking imperfect steps is the key to achieving your goals. Overcoming Fear: Our journeys of leaving corporate jobs, pivoting careers, and chasing our dreams despite uncertainty. Authenticity in Business: How showing up as your true self can attract your dream clients and build a brand you love. This episode is packed with laughs, relatable moments, and actionable advice to inspire you to embrace the beautiful chaos of entrepreneurship. Follow My Guests: Kat – Skin Clinic Owner and Mentor | Instagram: @KatMartinltd Shaz – Digital Marketing Expert and Mentor | Instagram: @Sleekmarketing Kayleigh – Positive Psychology Coach and Speaker | Instagram: @Kayleigh.wilson.222 Join the Conversation: We'd love to hear your thoughts on this episode! Share your biggest takeaway and tag us on Instagram @kg_katiegodfrey Don't Forget:

    Episode 182. £12K Every Month Without Lifting a Finger With Subscriptions. Kat Martin

    Play Episode Listen Later Jan 27, 2025 53:36


    FIND OUT MORE ABOUT KATIE'S BUSINESS RETREATS HERE In this episode of The Life of KG, Katie sits down with Kat Martin, owner of The Face Tonic Skin Clinic and a mentor specialising in subscriptions and skin transformation businesses. Kat shares her inspiring journey from a high-pressure corporate career in recruitment to building a thriving skin clinic and coaching business. What You'll Learn in This Episode: - The pivotal moments that led Kat to leave the corporate world for the beauty industry. - How she turned her passion for skin health into a business that transforms lives. - The power of subscriptions: how Kat implemented a skin membership model that generates consistent monthly revenue of £12,000. - Lessons on embracing strengths, delegating effectively, and growing a team. - Why every beauty business should focus on nurturing loyal clients while staying profitable. - Kat's insights on balancing work, motherhood, and a recent divorce, while rediscovering her identity and purpose. Key Takeaways: “Every beauty business needs a subscription model; it's a game changer for steady income and client loyalty.” “Success isn't just about making money, it's about creating value and unforgettable client experiences.” “When you hire the right people and build strong systems, you can grow your business without losing your freedom.” Follow Kat: Instagram (Skin Clinic): @thefacetonic Instagram (Mentoring): @katmartinltd Follow Katie: Instagram: @kg_katiegodfrey Website: www.kgbusinessmentor.com

    Episode 181. Turning Struggles Into Strength: An Inspirational Story with Lottie

    Play Episode Listen Later Jan 13, 2025 39:16


    Come To Marbs In June With Katie Godfrey In this powerful episode, KG welcomes Lottie, a 21-year-old lash artist and academy owner, who shares her incredible journey of resilience, growth, and success. From navigating a difficult childhood, mental health struggles, and personal battles to becoming a thriving beauty entrepreneur, Lottie's story is one of grit and determination. She opens up about how she overcame her darkest moments, learned to embrace her unique qualities, and built a successful beauty business. Whether you're someone battling challenges or a budding entrepreneur looking for inspiration, this episode is packed with motivation and actionable advice. Key Topics Discussed: • Mental Health & Resilience: Lottie's personal battles with mental health, her journey to recovery, and the role of her support system. • Living with Autism, ADHD, and Dyslexia: How she turned these conditions into her superpowers and embraced them as part of her identity. • Starting in Beauty: From £1 lash sets in her parents' living room to owning a thriving lash academy. • Overcoming Stereotypes: Defying societal expectations and breaking the mold as a young entrepreneur. • Advice for Aspiring Lash Artists: Lottie's tips on building clientele, practicing patience, and continuing professional development. • The Power of Education: Her journey into training and why teaching others is more about passion than profit. Memorable Quotes: • “Define the stereotype—your path doesn't have to fit the mold to be successful.” • “It's not about how you start; it's about how much effort you're willing to put in to achieve your goals.” • “You don't need to be a unicorn at lashes on day one. Keep practicing, and you'll get there.” Lottie's Instagram: @beautybylottie_x Lottie's TikTok: @bylottie_x Join the Conversation: Have Lottie's story or tips inspired you? Share your thoughts and tag @kg_katiegodfrey Thank you to our sponsor: Diso Dissolvable Supplements https://mydiso.com/ Code for 10% off - KG10

    Episode 180. Awards in the Beauty Industry: Worth the Hype or Overrated?

    Play Episode Listen Later Dec 30, 2024 35:12


    JOIN A KG BUSINESS RETREAT In this candid and eye-opening episode, KG and Amy dive deep into the world of industry awards, sharing their personal experiences, frustrations, and successes. Whether you're an awards enthusiast or someone who questions their legitimacy, this episode offers insights into how awards can impact your business, brand awareness, and personal growth. The duo discusses what makes an award worth applying for, the importance of strategy behind applications, and the red flags to watch out for when considering industry accolades. Plus, KG shares tips for crafting standout award applications and explains how to avoid the traps of ego-driven awards. Key Takeaways: • The Purpose of Awards: Understanding whether awards serve your business goals or personal branding, and why a clear strategy is essential. • Legitimate vs. Money-Making Awards: How to spot the difference and avoid falling into the trap of paying for accolades that don't add value. • Red Flags: Why some awards are becoming overly commercialised and how blind judging can add credibility. • Team Building: Using award events as a team celebration and morale booster, even if you don't win. Memorable Quotes: • “It's not about the ego or status; it's about building brand awareness and showing your clients you're at the top of your game.” • “Be honest and raw in your applications—judges love a story of perseverance and growth.” • “Not all awards are created equal. Do your research and make sure the ones you enter align with your values and goals.” Resources Mentioned: Free PDF on Legitimate Awards: KG has compiled a list of awards she believes are credible and worth pursuing. DM her on Instagram to receive your copy. Join the Conversation: What's your take on awards in the beauty industry? Are they worth it or overrated? Share your thoughts and tag @kg_katiegodfrey Thank you to our sponsor: Diso Dissolvable Supplements  https://mydiso.com/ Code for 10% off - KG10 

    Episode 179. Handling Business Challenges: Responding to Difficult Clients & One-Star Reviews

    Play Episode Listen Later Dec 16, 2024 32:27


    Check out courses under £50 here! In this solo episode, Katie addresses common yet challenging issues that many beauty business owners face, such as handling negative reviews, difficult clients, and enforcing business policies. Drawing on her own experiences and insights, Katie provides practical advice and strategies to help salon and beauty professionals manage these situations effectively. Key Takeaways: Addressing Negative Reviews: Katie shares how to respond professionally to negative or mistaken reviews to maintain your business's reputation. Tips on politely asking clients to take down a mistaken review and the importance of managing expectations through public replies. Setting Boundaries with Gift Vouchers: Advice on setting clear expiration dates for gift vouchers to avoid confusion or misuse. Katie explains why clients shouldn't expect to redeem a voucher they purchased for someone else. Handling One-Star Reviews: Learn how to address reviews that were mistakenly attributed to your business, especially in a shared workspace. Katie emphasises the importance of responding publicly to set the record straight while maintaining a positive tone. Dealing with Difficult Clients and Knowing When to “Sack” a Client: Katie shares her approach to managing difficult clients and setting boundaries, explaining when it's okay to part ways if a client repeatedly disregards policies or creates a negative atmosphere. The Importance of Enforcing Policies on Deposits and Price Increases: Why requiring deposits helps prevent last-minute cancellations and no-shows. Katie highlights the importance of regular price increases to keep up with rising costs and inflation, advising listeners to stand firm on pricing and policies to ensure profitability. Thank you to our sponsor: Diso Dissolvable Supplements  https://mydiso.com/ Code for 10% off - KG10 

    Episode 178. Co-Working Salon's Are The Future With Creative Hub

    Play Episode Listen Later Dec 2, 2024 68:44


    Last chance to secure your mastermind space with 2024 prices here! Caroline and Amanda introduce themselves as the co-founders of Creative Hub Studio, a unique co-working space designed for beauty and hair professionals. They share their journey and how their passion for supporting others led them to create an innovative business environment. The Concept Behind Creative Hub Studio: Caroline and Amanda talk about their decision to shift from traditional salon ownership to a co-working studio model. They describe the challenges of managing an employee-based salon and how the COVID-19 pandemic inspired them to rethink their business model. The Future of Beauty Education: The guests discuss their passion for working with young people and their vision to enhance the educational pathways available in the beauty industry. They highlight the need for mentorship, practical training, and financial support for beauty students to make the industry more accessible. Katie's Role as a Mentor: Caroline and Amanda share their experience being part of Katie's Mastermind, explaining how it has given them new ideas, structure, and the support they need to grow their business. Creative Hub Studio offers flexible space for freelancers in the beauty industry who are looking to run their own businesses in a supportive environment. Visit the website and follow them on Instagram for more information on renting space or learning about their unique model. https://creativehubstudio.co.uk https://www.instagram.com/creative.hub.studio/ Thank you to our sponsors: Diso Dissolvable Supplements https://mydiso.com/ Code for 10% off - KG10  

    Episode 177. Navigating the Budget & Business Changes in the Beauty Industry

    Play Episode Listen Later Nov 25, 2024 56:26


    LAST CHANCE TO JOIN THE MASTERMIND WITH 2024 PRICES. In this episode, Katie and Amy talk about the challenges and opportunities presented by the latest budget changes and how they impact the beauty industry. From minimum wage increases to VAT challenges, they share practical advice and strategies to help salon owners adapt, thrive, and future-proof their businesses. Whether you're running a single-chair salon or managing a franchise network, this episode is packed with actionable insights on pricing strategies, employment models, team culture, and client communication. Plus, a candid conversation about poaching, pricing, and why respect and culture are at the core of a successful salon. Key Takeaways: • Budget Breakdown: Why the minimum wage and tax increases may require salons to rethink pricing and operations. • Pricing Strategies: How small, regular price increases can avoid client backlash and protect your profit margins. • Team Structure: Exploring the pros and cons of employment versus self-employment models and how to foster a loyal, respectful team culture. • Client Education: The importance of educating clients about industry costs without making them feel responsible. • Recruitment & Retention: Tips for attracting and keeping top talent in a competitive market. • Outsourcing vs. Hiring: How to save costs and increase efficiency by hiring contractors for non-core roles like marketing and operations. • Ethics in Business: Why leaving a business on good terms is crucial for long-term success. Quotes: “The whole industry needs to level up if we want clients to value us more, we must first value ourselves." “It's not about doing what we've always done; it's about adapting to what's right for the business today.” “Respect and culture are everything. Leave respectfully, and you'll always have a door open.” Join the Conversation: Have a question or comment about this episode? Share your thoughts on Instagram and tag @kg_katiegodfrey Thank you to our sponsors: Diso Dissolvable Supplements  https://mydiso.com/ Code for 10% off - KG10 

    Episode 176. Building a Powerful Brand with Jacquie Lawes

    Play Episode Listen Later Nov 18, 2024 34:09


    Katie has finished her book, releasing in 2025! Join her waitlist for updates and exclusive content here!  In this episode of The Life of KG, Katie welcomes branding expert Jacquie Laws to the studio. The first in-studio guest for the podcast! Jackie, a personal brand consultant and content creator, shares her journey from working in the creative industry to building her own brand agency. This episode dives deep into the importance of both traditional and personal branding, how each can attract high-caliber clients, and why branding is essential for growth and authority in business. What we cover in this podcast: Traditional vs. Personal Branding Jacquie explains traditional branding (logos, colours) versus personal branding, which helps solopreneurs stand out and attract ideal clients. The Value of a Professional Website Jacquie emphasises the importance of having a website as a credibility booster and client magnet, even with strong social media presence. Tips for Choosing Brand Colors & Fonts Jacquie advises choosing brand elements that resonate with your ideal client, not just personal preference. Storytelling in Branding Katie and Jacquie discuss the importance of sharing personal stories to connect with clients and establish authority. Branding for Beauty Business Owners Jacquie encourages beauty professionals to invest in brand and personal brand, whether staying hands-on or planning to sell in the future. Connect with Jacquie over at  jacquielawes.com Thank you to our sponsor: Diso Dissolvable Supplements  https://mydiso.com/ Code for 10% off - KG10 

    Episode 175. PR Secrets. How to Get the Coverage You Deserve With Reena From Facteur PR

    Play Episode Listen Later Nov 4, 2024 44:12


    CLICK HERE TO SEE WAYS YOU CAN WORK WITH ME In this conversation, Katie Godfrey interviews Reena, a PR specialist, about the importance of PR for beauty and wellness brands. Reena shares her background in PR and explains the services her agency offers. She talks about the value of PR in building reputation and credibility for businesses. Reena provides tips for gaining PR coverage, including building relationships with journalists and leveraging personal branding. She also discusses the importance of leveraging press coverage to attract clients, build brand loyalty, and attract top talent. Takeaways PR is important for beauty and wellness brands to build reputation and credibility. Building relationships with journalists and leveraging personal branding are key to gaining PR coverage. Press coverage should be leveraged through website, social media, in-person opportunities, and job descriptions to attract clients and top talent. Leveraging press coverage is essential for long-term benefits and business growth. Chapters 00:00 Introduction and Background 03:07 The Importance of PR for Beauty and Wellness Brands 10:33 Building Relationships and Leveraging Personal Branding for PR 14:50 Leveraging Press Coverage for Business Growth 22:38 Tips for Gaining PR Coverage for Your Business Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Diso Dissolvable Supplements  https://mydiso.com/ Code for 10% off - KG10 

    Episode 174 - Why Franchising Could Be Your Salon's Best Move With Amy From Mooeys

    Play Episode Listen Later Oct 21, 2024 60:30


    CLICK HERE TO FIND OUT MORE ABOUT OUR EMPIRE MASTERMIND Amy Lewis, owner of Mooeys, discusses the growth and benefits of franchising in the beauty industry. She shares her journey from owning one salon to now having seven salons and five franchises. Amy shares the importance of knowing your numbers and having a budget sheet to track expenses and profit margins. She explains that franchising provides a business in a box, with a proven framework and systems that can be easily replicated. Amy also discusses the pressure and responsibility of franchising, as well as the emotional challenges of closing a salon. The conversation explores the challenges and rewards of running a franchise business. It highlights the importance of maintaining control and protecting the brand reputation. The hosts discuss the need to transition from being friends with employees to being their boss as the business grows. They also introduce their new mastermind programs for business growth and franchising. Takeaways Franchising provides a business in a box with a proven framework and systems that can be easily replicated. Knowing your numbers and having a budget sheet is crucial for tracking expenses and profit margins. Franchising allows for brand growth and the opportunity to help others succeed. The pressure and responsibility of franchising can be challenging, but the rewards of seeing others succeed with your brand are worth it. Closing a salon can be emotionally difficult, but sometimes it is necessary for the overall success of the business. Running a franchise business can be challenging, especially when it comes to maintaining control and protecting the brand reputation. Transitioning from being friends with employees to being their boss is necessary for business growth. Mastermind programs can provide valuable support and guidance for scaling a business and entering the franchising industry. Chapters 00:00 Introduction and Background 02:13 Amy's Journey from One Salon to Multiple Salons and Franchises 03:18 Setting New Goals and the Future of Mooeys 07:13 Imposter Syndrome and Overcoming Doubts 10:03 The Importance of Knowing Your Numbers and Profit Margins 14:14 What is Franchising? 15:26 The Cons of Franchising 18:40 The Pros of Franchising 23:02 The Pressure and Responsibility of Franchising 26:23 The Emotional Challenges of Closing a Salon 29:57 Challenges of Running a Franchise Business 30:31 Transitioning from Friend to Boss 32:13 Lessons Learned and Getting Through Challenges 46:20 Introducing Mastermind Programs 55:18 The Importance of Supplier and Brand Partnerships Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Diso Dissolvable Supplements  https://mydiso.com/ Code for 10% off - KG10 

    Episode 173. Lessons I Learnt This Summer In Bali

    Play Episode Listen Later Oct 7, 2024 30:49


    Click Here To See Ways Of Working With Me In this episode, Katie Godfrey shares the lessons she learned during her trip to Bali. She explains why she booked the trip, including the desire to prove that her businesses could run without her and to find clarity in her goals. Katie discusses the challenges of traveling with children and emphasises the importance of quality time with family. She also reflects on the happiness and gratitude she observed in Bali and encourages listeners to release past trauma and take risks in order to live a fulfilling life. Takeaways - Take time off to enjoy life and ensure your businesses can run without you. - Traveling with children can be challenging but rewarding. Don't let fear stop you from exploring the world. - Simplify your life and find happiness in gratitude and minimalism. - Separate work and family time to give your full attention to each. - Release past trauma to move forward and live a fulfilling life. - Take risks and do what makes you and your family happy, regardless of societal expectations. Chapters 00:00 Introduction and Reasons for Booking Bali 08:00 Traveling with Children and Overcoming Challenges 13:33 Finding Happiness in Gratitude and Minimalism 19:23 Balancing Work and Family Time 21:46 Releasing Past Trauma for Personal Growth 24:29 Taking Risks and Living Authentically 26:22 Clarity in Goals and Helping 1 Million Women in Business Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Diso Dissolvable Supplements  https://mydiso.com/ Code for 10% off - KG10 

    Episode 172. From Renting Space To A Huge Aesthetics Clinic. With Shellie Jennings

    Play Episode Listen Later Sep 23, 2024 34:38


    JOIN MY 6 STEP PROVEN SYSTEM Shellie shares her journey of becoming the owner of the most beautiful clinic. She talks about her career in the aesthetics industry, the challenges of regulation, the importance of mentorship, and the impact of personal struggles on her business journey. She also talks about the opening of her clinic and the balance of family and business. The journey of becoming a business owner in the aesthetics industry Challenges and impact of industry regulation The importance of mentorship in business growth Balancing personal struggles with business development The significance of family and business balance http://www.skinbeautiful-uk.co.uk/ Thank you to our sponsors: Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Diso Dissolvable Supplements  https://mydiso.com/ Code for 10% off - KG10 

    Episode 171. Workaholism is a trauma response. With Adele-Marie

    Play Episode Listen Later Sep 9, 2024 43:47


    MY 6-STEP PROVEN METHOD Adele-Marie, a Neurosomatic Educator and Facilitator. She has helped Katie personally with anxiety and other subjects, so we wanted to get her on the show to help you with any daily struggles you may have.  We also talk about being a workaholic, where that comes from and the need for self-care, inner work, and finding safety within oneself. Key Takeaways The integration of mind, body, and emotions is crucial for healing and well-being. Anxiety is a normal human emotion, and it's important to address its underlying causes and regulate the nervous system. Workaholism often stems from a trauma response and a lack of feeling worthy or safe within oneself. Prioritising self-care, inner work, and finding safety within one's body is essential for personal and professional growth. Chapters 00:00 Introduction and Adele-Marie's Background 03:01 Understanding and Addressing Anxiety 06:09 Navigating Workaholism and Finding Safety Within 08:46 The Importance of Nervous System Regulation 13:59 Embracing Uniqueness and Magnificence https://oakmeadsharnbrook.com Our Sponsors: Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Diso Dissolvable Supplements  https://mydiso.com/ Code for 10% off - KG10 

    Episode 170. From Doctor To Property & Wealth Expert - With Tania King-Mohammad

    Play Episode Listen Later Aug 26, 2024 40:43


    GRAB YOUR E-BOOK HERE TO GAIN 10 NEW CLIENTS. Tania, a wealth strategist and property mentor, shares her journey from being a doctor to becoming a successful entrepreneur. She talks about the importance of finding fulfilment and financial freedom outside of traditional careers. Tania discusses the challenges she faced in her medical career, including burnout and financial struggles. She explains how she transitioned into property investing and mentoring, and eventually into high-ticket coaching. Tania also addresses common money blocks and the value of investing in coaching and mentorship. She provides insights into the high-ticket business model and offers advice for those interested in property investing. Key Takeaways From This Episode:  Finding fulfillment and financial freedom may require stepping outside of traditional careers. Transitioning from a demanding career to entrepreneurship can provide more control and flexibility. Investing in coaching and mentorship is essential for personal and business growth. High-ticket offers can attract clients who are willing to pay more for bigger results, increased speed, convenience, and reduced risk. Property investing can be accessible through creative strategies like rent-to-rent and raising finance from others. Elevating the client experience and delivering value can justify higher prices in any industry. Chapters 00:00 Introduction and Background 02:40 Transitioning from Medicine to Entrepreneurship 08:50 The Importance of Investing in Coaching and Mentorship 29:59 Creative Strategies for Property Investing Without Upfront Capital 36:17 Elevating the Client Experience and Justifying Higher Prices 38:15 Conclusion and Next Steps Connect With Tania Here Thank you to our sponsors... Diso Dissolvable Supplements  ⁠https://mydiso.com/⁠ Code for 10% off - KG10  Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15

    Episode 169. A Few Thousand To Over 6 Figures. Abbie Luggar

    Play Episode Listen Later Aug 12, 2024 52:45


    GRAB YOUR POLICY BUNDLE HERE Abbie shares her journey from a difficult childhood to becoming a successful salon owner and nail artist. She opens up about the abusive experiences she had as a child. She also talks about her decision to cut off contact with her parents for the well-being of her own children. She believes that some people are born with an entrepreneurial spirit, while others are not. Abbie's passion for nails started when she attended the London College of Beauty Therapy and discovered her love for gel polish.  Abbie shares her journey of starting her own salon and growing her business. She talks about the challenges she faced during lockdown and how it changed people's expectations of treatments. She also discusses the process of finding and leasing a commercial unit for her salon and shares the importance of taking risks and overcoming fear in order to pursue your passion. Abbie reflects on the loneliness that can come with being a business owner and the loss of relationships along the way. She also shares her tips for creating viral content on Instagram. Key Takeaways From This Episode:  Difficult childhood experiences have shaped her into a strong and resilient person. Some people are born with an innate entrepreneurial spirit, while others may not have it. Passion and dedication are key factors in building a successful business. Taking risks and overcoming fear are essential for pursuing your passion and growing your business. Being a business owner can be lonely, and relationships may change as you focus on your business and personal growth. Consistency and valuable content are key to creating viral content on Instagram. Chapters 00:00 Introduction and Background 03:08 Difficult Childhood Experiences 08:40 Cutting Off Toxic Family Relationships 13:55 The Innate Entrepreneurial Spirit 23:51 The Importance of Training and Education 27:52 Adapting to Changing Client Expectations 29:18 Taking Risks and Overcoming Fear 31:42 Growing the Business and Hiring a Team 38:08 The Loneliness of Being a Business Owner 43:04 Creating Viral Content on Instagram Check out Abbie's instagram here Thank you to our sponsors: Diso Dissolvable Supplements  ⁠https://mydiso.com/⁠ Code for 10% off - KG10  Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15

    Episode 168. Attracting and Retaining Clients With Jade Mancuso

    Play Episode Listen Later Jul 29, 2024 39:19


    LEARN HOW TO LAUNCH TREATMENTS SUCCESSFULLY BY CLICKING HERE. Jade Mancuso, owner of Oolala Lashes and Brows, shares her journey in the beauty industry and how she built her successful salon. She started in the industry straight out of school and faced challenges finding a job due to lack of experience. She eventually found a job at a sunbed shop and gained experience in acrylic nails. After working in various salons, Jade decided to start her own business and opened a small unit. Through word of mouth and client demand, the salon grew and expanded to a larger space. Jade emphasises the importance of building relationships with clients, creating a salon experience, and being consistent in marketing efforts. She also discusses the challenges she faced during COVID-19 and the cost of living crisis, and how she adapted her business to overcome them. Jade credits her growth and success to her participation in coaching programs, which helped her develop as a businesswoman and gain a deeper understanding of her salon's operations. Takeaways Building relationships with clients and providing a personalised experience is key to building a strong client base. Participating in coaching programs can help salon owners develop business skills and overcome challenges. Consistency in marketing efforts, both online and offline, is crucial for attracting and retaining clients. Expanding services and offering a variety of treatments can increase client loyalty and average spend. Chapters 00:00 Introduction and Background 03:00 Starting in the Beauty Industry and Overcoming Challenges 13:28 Accidental Salon Owner: From Small Unit to Full Salon 27:27 The Power of Coaching and Overcoming Struggles 34:08 Expanding Services and Achieving Success Follow Jade Here Sponsors: Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Diso Dissolvable Supplements  https://mydiso.com/ Code for 10% off - KG10 

    Episode 167. Rebranding Can Grow Your Business. With Roxie Resali.

    Play Episode Listen Later Jul 15, 2024 37:35


    DOWNLOAD YOUR E-BOOK TO GAIN MORE CLIENTS HERE Today we have Roxie Resali on the podcast. She shares her journey from law to lashes to aesthetics. She emphasises the importance of training and mentoring in the beauty industry and discusses her involvement in the Beauty and the Brand Female Collective which I had the pleasure of speaking at one of the events recently. Roxie also talks about the challenges and rewards of running her own business, the significance of branding and rebranding, and the need for regulation in the aesthetics industry. She shares her plans for expanding her services and the training academy. Takeaways Events and in-person connections are invaluable for networking and personal growth in business. Branding is crucial in the beauty industry, as it helps build trust and connect with clients. Rebranding can be a necessary step to align with personal growth and attract the right audience. Regulation in the aesthetics industry is needed to ensure safety and professionalism. Setbacks are part of the entrepreneurial journey, and resilience is key to overcoming challenges. Chapters 00:00 Introduction and Background 04:28 The Importance of In-Person Connections and Events 23:47 The Significance of Branding in the Beauty Industry 30:07 Regulating the Aesthetics Industry 33:10 Expanding Services and Future Plans Connect with Roxie here: www.roxieresali.com  Sponsors Of The Show Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Diso Dissolvable Supplements  https://mydiso.com/ Code for 10% off - KG10 

    Episode 166. Creating A High End Luxury Salon. With Alice Widdows.

    Play Episode Listen Later Jul 1, 2024 53:33


    DOWNLOAD YOUR CONTRACTS & POLICIES HERE Alice Widdows, owner of Wynyard Therapy, shares her journey from the luxury yacht industry to the beauty salon business. She emphasises the importance of delivering a luxury service and creating a VIP experience for clients. Alice discusses the challenges of transitioning from the yacht industry to the beauty space and the importance of surrounding yourself with the right people. She also talks about the need to raise prices to reflect the value of the services and the challenges of getting clients on board with the changes.  Alice highlights the importance of consistency, commitment, and resilience in running a successful business. Alice Widdows shares her experience of running a luxury salon and the benefits of creating a luxury brand. She discusses the importance of consistency in showing up for clients and the value of offering multiple services under one roof. Alice also talks about the challenges and rewards of buying an existing business and the importance of collaboration and community in the industry. She highlights the role of coaching and masterminds in her business growth and shares her plans for future events and expanding her wellness destination. "The devil is in the detail." "You can't just leave something that's not working." "Surround yourself with the right people." "Slow and steady is the long game." "The fact that he supports me in everything that I do and how I show up for the business made a really big difference." "I really recognise that the clients really value [getting two or three services under one roof]." Chapters 00:00 Introduction and Background 07:57 Learning from Successful Business Owners 24:30 Surrounding Yourself with the Right Team and Mentors 32:48 The Value of Offering Multiple Services in a Luxury Salon 39:55 The Pros and Cons of Buying an Existing Business 46:28 Collaboration and Community: Keys to Success in the Beauty Industry https://wynyardtherapy.com/ Sponsor: Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Diso Dissolvable Supplements  https://mydiso.com/ Code for 10% off - KG10  --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 165. Cancellation Policies & Creating The Urgency To Get Fully Booked!

    Play Episode Listen Later Jun 17, 2024 26:27


    HOW TO RETAIL MORE IN YOUR BUSINESS SHORT COURSE In this episode, Katie Godfrey discusses the importance of having cancellation and no-show policies in place for businesses. She recommends implementing a 48-hour cancellation policy instead of 24 hours to allow for better scheduling and profitability. Katie also emphasises the need to create urgency in bookings by not showing all available appointments and instead promoting limited last-minute spaces. By doing so, businesses can create a sense of scarcity and encourage clients to book in advance. She advises being strict with policies and not being afraid to let go of clients who do not respect them. Takeaways Implementing cancellation and no-show policies can help businesses deal with client cancellations and protect their profitability. A 48-hour cancellation policy allows businesses more time to fill cancelled appointments and ensures they are still profitable. Creating urgency in bookings by not showing all available appointments can help businesses maintain a fully booked schedule. Being strict with policies and not being afraid to let go of clients who do not respect them is important for the success of the business. Quotes "Unfortunately, this is the policy because we're guided by that." "When there is a fee in place, it stops the client from canceling because they don't want to pay a fee." "Let the clients go that don't appreciate your business and your time and your worth and make room for the clients that do appreciate your time." Timestamps: 00:00 Introduction and Overview 13:38 Creating Urgency in Bookings 23:17 Letting Go of Clients Who Do Not Respect Policies Sponsor Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 164. From Being Solo, To 3 Staff Members & Stepping Out The Salon Within A Year. With Ebonie Blush.

    Play Episode Listen Later Jun 3, 2024 40:42


    JOIN THE MASTERMIND From solo therapist to 3 staff & fully booked.    We have the beautiful Ebonie with us from Blush Beauty. She is a new mum and a successful salon owner.  Over the past year she has gone from being solo and fully booked. To building a team of 3 and stepping out her salon to have her little girl.  We have the chance to hear about her journey, the challenges she faced, and the secret to her success.     It was the scariest thing, and everyone thought it was insane because...   Time Stamps   2:48-3:50   Our guest speaker shares what it means to be a new mum managing a business. She talks about the struggles, and how she copes up knowing that with entrepreneurship we don't get maternity leaves and still have to manage things while taking care of a newborn baby.   4:15-8:10   Here, Ebonie shares what inspired her to start a career in the beauty industry as an entrepreneur. It's quite exciting to see how she turned what her childhood self loved doing into something that could generate her an excellent income. Sounds like a dream come true to me!   Key Takeaway   Importance of Learning   Entrepreneurship is all about learning and growing. It's very important to stay up to date with all the recent advancements to level up your skills. So, try to actively search for courses relevant to your niche, and don't hesitate to expand your skill sets. Trying new things can get intimidating but the struggle pays off eventually!   Key Quote   ● "We have to make it work."   Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish! https://www.instagram.com/ebonieblush?igsh=MWZpaXM0bHN6c24xeg== Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 163. Get Fully Booked Using Social Media. With Hannah From Lashology

    Play Episode Listen Later May 20, 2024 29:45


    JOIN THE MASTERMIND! Get fully booked using social media.  In this episode today we have with us Hannah who is the owner of lashology in England. She helps lash artists in their business to get fully booked using social media.  And today she gives our listeners tips and tricks on exactly how to do this.    They wanna wait until they feel comfortable and confident, I think this is the biggest mistake   Time Stamps   1:09-2:43   From working an 9 to 5 job to joining the lash industry, this segment features Hannah's story, initial struggles, and what inspired the transition to leaving her 9-5.    6:35-8:10   Starting a business from scratch with 0 clients can come off as intimidating and you may not have any clue on where to start. But does it always have to be this way? Not with the right guidance. So if you're looking for some advice on how to get started, make sure to not miss out on this segment.   Key Takeaway   Social Media Is Key   A lot of the time the ultimate secret to getting fully booked is leveraging social media the right way. (Not a secret anymore but take notes!) Social media platforms like Instagram, YouTube, and Twitter can be excellent means for you to share your work and attract customers.   Key Quotes   ● “I don't even think using social media is an option now, I think you have to do it, if you want to grow.” ● “Always continue to learn.”   Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!   Connect with Katie http://www.kgbusinessmentor.com/ http://www.instagram.com/kg_katiegodfrey   Connect with Hannah Freebies | Lashology England Hannah Bramwell-Lash Tech Mentor (@lashologyengland) • Instagram photos and videos Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 162. From Solo Therapist To £20,000 Months. With Amy Newton

    Play Episode Listen Later May 6, 2024 27:00


    JOIN THE MASTERMIND TODAY From £3,000 months to £20,000 months.  In this episode today we have with us Amy who is the owner of Bellissima Beauty and Aesthetics and specialises in beauty treatments and facial aesthetics.   With over a decade of experience in the beauty niche, Amy has built her business from scratch to now £20,000 months!  It then can be really difficult to look at it as, I need to keep her in a job or no actually this is my business, you need to leave....     Time Stamps   2:11-6:41   From never having a passion for beauty to owning a 10-year-old business specialising in the beauty niche, this is how Amy chose the beauty niche and built her business.   9:34-10:11   Here, Amy shares her drive, what keeps her motivated to keep going further, and the role of her parents in her career as a business owner.   13:08-13:40   Are you struggling with finding the right staff for your business? Well, so did Amy! Don't miss this segment because it will help you understand that you're not alone in the struggle.   Key Takeaway   Don't let your failures define you   Might sound cliche but life doesn't end with bad GCSE grades or a career not working out for you. So, it's always a good idea to take on an active role and seek opportunities that will prove to be beneficial in the long run.   Key Quotes   ● “If you don't have a choice, you have to do it, no one is coming to save you.”   Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish! https://bellissimabeautyandaesthetics.co.uk Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 161. $12 Billion In Revenue With Melody McCloskey

    Play Episode Listen Later Apr 22, 2024 49:01


    DOWNLOAD YOUR FREE PLANNER How many times have you heard about people leaving their high-paying jobs, to build a business empire that doesn't have much to do with their education or work experience? I'm sure the answer is not many but some people like our guest for today Melody McCloskey have.  From being a product manager to the founder of a successful business StyleSeat, this superwoman is living proof that trusting your abilities can help you achieve wonderful things. It was a really intimidating process for me but I had to go out there and just do it..   Key takeaways #1 Transformation in the beauty industry  15 years ago, beauty standards were like the cover of Vogue magazine, if you didn't fit in the skinny white girl type, you didn't fit in at all but now beauty standards are so much more inclusive now which does not only affect us at an individual level but also as professionals in the beauty industry. There is now much more scope to express your natural creativity, therefore, right now is the golden opportunity to join the beauty industry if you are passionate about it.  #2 Effective failure management Failure sound intimidating to you? As an entrepreneur, it shouldn't. If you want to build a business that lasts, get comfortable with experiencing failures. Accept the situation, adapt, and use it as a valuable learning opportunity. Timestamps 0:12-4:36 Melody shares how she built her business StyleSeat which empowers beauty professionals by helping them increase revenue through efficiency and client acquisition. She also discusses the financial battles she fought to pursue entrepreneurship. 34:41-37:26  Melody provides valuable social media marketing advice for beauty salon owners who want to establish a strong portfolio and digital presence, and explains how simple things when practised consistently, create a huge impact. Key Quote “As an entrepreneur, you need to understand that even when you get successful, you will have to deal with problems, that rollercoaster is a constant, no matter how big you grow.”   Make sure to check out our podcast for more beauty content.    About Guest https://www.styleseat.com/m/ CODE: LKG25 Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Flawless Beauty Accounting - 50% OFF your first month using code: KG50 https://flawlessbeautyaccounting.co.uk/ Instagram: @flawlessbeautyaccounting TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Your Chance To Join Me NOW!

    Play Episode Listen Later Apr 18, 2024 8:06


    CHECK OUT MASTERMIND DETAILS HERE Application only! One business per location! DM me on instagram "Growth" if you want to grow to £6,000 months and get fully booked. Or DM me "Scale" if you're already taking over £7,000 a month and want to scale past £15,000 months working half the time! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 160. From One Salon To Two Salons. With Lisa Comber

    Play Episode Listen Later Apr 8, 2024 47:30


    DOWNLOAD YOUR GOAL PLANNER HERE   The thought of managing two salon businesses along with a training academy sounds intimidating to most people but our guest for today Lisa is not one of them. Let's hear her inspiring story of entrepreneurship, and get to know the business secrets that keep her thriving in the beauty industry.    Timestamps 00.49-6:11 Lisa shares how she got into business after completing her education in hairdressing and beauty along with her exciting school experiences.  16:09-17:20 The two discuss how Lisa's money-spending mindset, which involves very conscious spending and strict financial calculations, impacts her pricing decisions. She also shares how losing her parents created some nervousness while dealing with money.  Key takeaways #1 Hair and Beauty don't go together very well Looking for some advice on how to set up a salon business? You can start by ensuring your salon has separate areas for hair and beauty work if you want to incorporate both of these services. This will help create a better atmosphere for your clients since hair salons generally are louder and crazier as compared to salons for beauty treatments that have a calmer atmosphere. Along with offering valuable services, being mindful of client comfort will help you benefit from repeat customers and improve customer satisfaction.  #2 Effective stock management  The struggles of managing stocks effectively can be intense and draining but there are a few things that can help you keep a strict check on your inventory. These include well-formulated policies, strong ethics, and partnering with companies that don't have massive minimal spending. (Tune in to learn more about each of these!) “If you've got the passion, you will do well!”   About Guest Www.perfect10nailsandbeauty.com Www.avenueacademy.co.uk   Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Flawless Beauty Accounting - 50% OFF your first month using code: KG50 https://flawlessbeautyaccounting.co.uk/ Instagram: @flawlessbeautyaccounting TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 159. The Life Of A TikTok Influencer With Ali Majed

    Play Episode Listen Later Mar 25, 2024 34:19


    DOWNLOAD YOUR FREE GOAL PLANNER TODAY! In this podcast episode, we are joined by Ali Majed who is a successful beauty content creator. Join us as he shares his inspiring career story, the challenges he faced on his journey, and most importantly how he started his career.    Timestamps   0:17- 4:02 Ali starts by introducing himself and his work as a beauty content creator who started his journey on Tiktok. The two also talk about their first meeting in Saudi Arabia and Ali's experience filming and posting his first public video.    6:08-7:07 Influencer life is not always as glamorous as it appears on screen. Ali and Katie shed some light on this topic and how the masses tend to make generalisations based on a few clips they see online. Ali also shares the reality of dealing with finances as a new content creator in the industry and how it takes a lot of time and effort before you get the true value of the work you do.    7:08-9:00 Katie and Ali have a detailed discussion on the importance for entrepreneurs and content creators to connect with their audience and show up with their authentic personality no matter how difficult it may appear at first.   15:52-17:44 Here, Ali shares his thoughts about how to choose people/brands to work with and the benefits big companies can get by collaborating with micro-influencers.    26:41-30:11 Before wrapping off the podcast, Ali talks about some of his favourite influencers and content creators and what made him look up to them along with some genuine advice for anybody who is looking to enter the industry.    Key takeaways   #1 Avoid Over Excessive Planning When you're starting something new, especially something that requires you to get out of your comfort zone, don't overthink. Your first attempt at anything will not be perfect and it doesn't have to be perfect. What's important is that you start and stay consistent while maintaining a strong learning mindset.    #2 Niche down Content creation and entrepreneurship can be soul-sucking sometimes especially when you're handling all of your work yourself. However, having a specific niche that you truly enjoy can reduce your work stress significantly since you are enjoying what you do. So, it's not always a good idea to chase after the most high-paying or popular niches, sticking to where your strength and passion lie can do wonders too.     Key Quotes   “You just have to have passion, be patient for yourself, and know that it's a lot of work.”  “You are setting yourself up for lowkey disaster if you continue to present a version of yourself that is not authentic, that is not true to yourself because it will just make the work and the exhaustion much worse.”   About Guest Ali Majed (@mushumajed) | TikTok https://www.instagram.com/mushumajed/ Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Flawless Beauty Accounting - 50% OFF your first month using code: KG50 https://flawlessbeautyaccounting.co.uk/ Instagram: @flawlessbeautyaccounting TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 158. From Saturday Girl to Salon Owner With Emma-Jayne

    Play Episode Listen Later Mar 11, 2024 25:08


    Download Your Free Goal Planner Here In this podcast episode, we are joined by Emma-Jayne who shares with us her experience with becoming a business owner and how she navigated her journey from a salon Saturday girl to a salon owner.   If you are looking for some genuine business talk from a well-established salon owner, make sure to tune in and enjoy!   Timestamps   0:00-9:10 We start off the podcast with a quick introduction of our special guest for today, Emma Jayne who owns a salon and specialises in lashes and bridal hair. She shares her origin story, how she got to where she is today, and what made her set up her own salon business. She also talks to us about her pregnancy journey, unfortunate miscarriages, and how she dealt with the difficulties that came with the COVID lockdown while she was in the process of establishing her business and grieving her loss.   10:52-13:06 Emma shares how she dealt with some of the big changes that she went through after choosing entrepreneurship. This segment is filled with some valuable advice on how you can make this transition smoother for yourself as well.   13:08-15:32 Balancing motherhood and entrepreneurship can be quite challenging. Here, Emma talks to us about how she kept consistent with her business while also being a wonderful mom. She also shares some adorable moments she has had with her child that will make you go aww!   16:06-17:21 Emma discusses how her work experience as an employee has positively shaped her interactions with her workforce as she now owns a salon business.   Key takeaways   #1 Mindset is key You need to have the right mindset before you step into the rewarding but challenging world of entrepreneurship. Remember that the proper strategy, the right mindset, and being focused strictly on what you want to achieve are what will get you through the difficult days. It is what will keep you consistent and steadfast on the days when you don't feel like being an entrepreneur!   #2 Share your story Take this as a sign to share your story with the world. Talking about your feelings and experiences with the world can not only make you feel relieved, but it can also help other people benefit and know that they are not alone in their difficulties.   #3 Find balance As entrepreneurs, it gets difficult to find your work-life balance and say no to work but you have to draw the line somewhere. Make sure to not overwork yourself to the point of exhaustion where you have no me-time left for yourself to unwind and relax. Investing time in yourself is also important for your business because a stressed out and overworked owner is much more likely to make mistakes that could have easily been avoided.   Key Quote   “I did it because I had to, so I didn't have to go back and work full time.”   Check Out Emma-Jaynes Salon. https://www.mirrormirrorcleethorpes.co.uk Sponsors Sky Premium Life Products  ⁠https://skypremiumlife.co.uk/⁠ ⁠https://www.instagram.com/skypremiumlife/⁠ Code for 15% OFF : kgpodcast15 Flawless Beauty Accounting - 50% OFF your first month using code: KG50 ⁠https://flawlessbeautyaccounting.co.uk/⁠ Instagram: @flawlessbeautyaccounting TNB Skills Training Our funded apprenticeships for salons Apply now quoting KGPodcast ⁠www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 157. Business Retreat In Marrakesh Lowdown With Katie Godfrey

    Play Episode Listen Later Feb 26, 2024 18:52


    JOIN OUR FREE 3 DAY CHALLENGE TO GET BOOKED UP! ⁠https://www.katiegodfrey.co.uk/booked-out-beauty-the-challenge⁠ In this podcast episode, Katie walks us through her recent retreat to Marrakesh. She explains why she chose that location, her experience being there, and some exciting things that happened on the trip.    Make sure to grab a cup of coffee, preferably something to munch on, tune in and enjoy!   I have been planning this retreat for months literally…   Timestamps   0:00-4:42 Katie starts off the podcast by explaining that her recent trip to Marrakesh was for business purposes, as she took a group of people to enjoy some time off, learn and network in a group setting. She also explains why this retreat took place specifically in Marrakesh and how her business retreat to New York last year inspired her to create something similar for her clients. She also walks us through the process and planning that went into the creation of this trip for her clients and how she made sure that the group would consist of like-minded people who would connect well because no one would really want to be stuck in a foreign country with people they don't vibe with or get along well with.   4:44-5:52 Recalling some of the best things that happened on the trip, Katie shares how it proved to be an excellent means of making connections and networking with people that eventually helped her learn more and grow her business as well. She also shares how it proved to be an incredible opportunity for her to talk about her business and entrepreneurship with a group of wonderful business owners without any fear of judgement as is usually expected when talking to people who aren't entrepreneurs themselves and don't properly understand the ins and outs of running a business.   5:55-11:23 In this segment, Katie shares some insights on how the trip was structured for the 4 days, the activities that they performed as a group during this time and how everything was scheduled and organised to ensure that the most was made out of the trip and the time spent together was utilised effectively. She also explains how she made sure to find a good balance between working by learning and interactive discussions and enjoying by doing something fun, touring the area, and finding enjoyable activities for everyone.   12:15:05 Before wrapping off the podcast, Katie shares insights from upcoming plans for more retreats and how she recommends it to anyone who is looking to bond and learn with like-minded people.   Key Quote   “Business is extremely lonely, regardless of whether you have a mentor or coach and very often we can't speak to our family and friends about it as much as we would like, so to be around people with whom you can openly talk about business with no fear of judgement was incredible.”   Sponsors Sky Premium Life Products  ⁠https://skypremiumlife.co.uk/⁠ ⁠https://www.instagram.com/skypremiumlife/⁠ Code for 15% OFF : kgpodcast15 Flawless Beauty Accounting - 50% OFF your first month using code: KG50 ⁠https://flawlessbeautyaccounting.co.uk/⁠ Instagram: @flawlessbeautyaccounting TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform. Apply now quoting KGPodcast ⁠www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 156. Want To Make Over 20% Profit? With Helen From The Foundry Beauty Salon

    Play Episode Listen Later Feb 12, 2024 40:07


    JOIN OUR FREE 3 DAY CHALLENGE TO GET BOOKED UP! ⁠https://www.katiegodfrey.co.uk/booked-out-beauty-the-challenge⁠ In this podcast episode, we are joined by Helen from The Foundry. Helen is queen of profit & I wanted to get her on the show to share her success story and give you tips on how to generate more profit in your business.    If you are looking for some good business advice from a well-established salon owner, make sure to tune in and enjoy!   Timestamps   0:00-7:35 We start off the podcast with a quick introduction of Helen, as she tells us more about herself, how she started her salon at 41 and her training as a lash tech. She also talks to us about her very happy childhood, her life before she started her professional career and how she got into the beauty industry.   9:33-14:12 Helen talks about womanhood and how motherhood can change your priorities even in terms of your career as well as your general goals in life. She shares how her salon business worked out with her own family situation and how her daughters are so proud of the incredible career she has built for herself. Along with this, she talks about entertaining clients at odd hours of the day when she had just started her business and how COVID-19 impacted her business practices.     21:04-23:42 Helen talks about the importance of working on customer service to improve client experience and make them feel special. Small things like putting your client's coats on a warmer can truly make a difference and ensure that clients keep coming back for more and more of your services. This segment contains a lot of advice on personal branding and its benefits for your business, so don't miss out!   Key takeaways   #1 It's never too late to start It's never too late to chase a dream as long as your passion and drive are strong enough. To set up and run your business, you need a proper strategy, work ethic, and focus and what you don't need is a socially acceptable age or any other social characteristic that is deemed fit to become a business owner. Shoot your shot and remember that it is better to try something and fail than to not do anything and regret about never even once trying.   #2 Don't undersell yourselves If you are confident that you are offering something to your client that is not readily available in the market, charge accordingly. Clients will be willing to pay a few extra bucks if the service is worth it, even if they can get something for cheaper at another business that does not provide the same quality.   Key Quotes   ● “It's lovely to find a new career later on in life.” ● “It's never too late, you are never too old.” ● “The universe gives you things for a reason.”   Go and check out helen at:  www.foundrycranbrook.com Insta/facebook: foundrycranbook Sponsors Sky Premium Life Products  ⁠https://skypremiumlife.co.uk/⁠ ⁠https://www.instagram.com/skypremiumlife/⁠ Code for 15% OFF : kgpodcast15 Flawless Beauty Accounting - 50% OFF your first month using code: KG50 ⁠https://flawlessbeautyaccounting.co.uk/⁠ Instagram: @flawlessbeautyaccounting TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast ⁠www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 155. Can you really take a break within your business? With Katie Godfrey

    Play Episode Listen Later Jan 29, 2024 25:32


    In this podcast episode, Katie shares her views on taking breaks in your business. If you are looking for some genuine business advice from women in business make sure to tune in and enjoy!   This life is not meant for everyone..   Timestamps   0:24-9:10 Katie starts by answering the first question she has from a business owner who wants to know if taking a break from their business to reset themselves is a good idea. Explaining the complexities involved in taking complete switch-off breaks as an entrepreneur, Katie touches upon many aspects of the entrepreneurial life, why it is not meant for everyone, and the recommended way of taking breaks from your business. She also shares her personal experience being an entrepreneur and how she manages her business and personal life without switching off her business completely when she has other things to prioritise.    9:30-13:38  Amy and Katie discuss how as an entrepreneur you can create freedom in your business in multiple ways such as empowering your team and having enough confidence in them to be assured that they can takeover when you are away. They also talk about the issue of burnout that many beauty salon owners face and what can be done to deal with it effectively.    Key takeaways   #1 Entrepreneurial grind  As a business owner, you need to understand that this is a profession that will require you to give your 100%. Even during vacations and holidays, the hustle will continue and there will still be things you need to take care of. This is why it's so important that you whole-heartedly choose this profession and are prepared to deal with the challenges that are bound to come your way, and not just because you see other people doing it or for the sake of making money. Always remember that success in entrepreneurship goes beyond the financial rewards and making this choice solely based on external perceptions can lead to frustration and burnout.   #2 Building a strong team As an entrepreneur, it is important for you to train your staff and empower them. A strong team will help you create a better work-life balance for yourself and will improve the quality of the service you are offering as well.    Key Quotes    “When you are an entrepreneur, business owner, beauty salon owner, whatever that looks like for you, but you are working for yourself in some shape and form, you can't take a break, as in like fully switch off.”   “If you want to build a business, you can't be like I'm building, I'm stopping, I'm building, I'm stopping.”   Are you a beauty salon owner or any type of entrepreneur who is interested in listening to more of such inspiring content by women in business? Make sure to check out all our podcast episodes and enjoy! BOOK TICKETS FOR OUR LIVE EVENT SUNDAY 28TH APRIL. https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/ Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures!  Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 154. Lessons Learnt In 2023 With Katie & Amy

    Play Episode Listen Later Jan 15, 2024 44:43


    GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT.  https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/ In this podcast episode, Katie and Amy sit down to have an insightful discussion on some of the business mistakes they made in 2023 and the lessons they learned so that you can apply them to your own business.    If you are looking for some genuine business advice, make sure to tune in and enjoy!   People like to know who they are supporting...    Timestamps   0:00-2:55 Katie starts with a quick reflection on how the KG Brand performed in 2023, the unique circumstances she faced, and how she plans on using the experience and lessons learned to plan out the coming year, along with Amy.  From figuring out product lines that suit customers best to navigating the insane amount of competition in the market, the two touch upon the everyday struggles business owners go through.    3:11-7:31 Here, the two talk about the time when half of their team from the salon business left for maternity leave, how they dealt with this situation, and helped their team cope. They also touch upon how clients were affected by this and the importance of building a good rapport with each client.    11:41-17:27  A lot of entrepreneurs struggle with content creation, especially with how rapidly trends are evolving. In this segment, Katie and Amy share how they deal with this issue and keep up to ensure that their salon business and other ventures continue to grow.    Key takeaways   #1 Add Personal Touches to Your Business Connecting with your clients on a personal level can help you boost sales by ensuring improved customer satisfaction and rapport building. This is especially true for those in the service industry such as salon owners. Showing up to say hello occasionally, a little chat, and things as small as this can be a great starting point!   #2 Set small targets  It's the small steps that you make in the right direction that will help you achieve the bigger milestone. Remember, as an entrepreneur you should master perseverance and stay consistent if you truly want to achieve the goals you have for your business.   Key Quote    If you are not focusing on one thing solely, everything is diluted, you can only get one thing 100% right.    Are you a salon owner or any type of entrepreneur who is interested in listening to more of such inspiring business content? If yes, make sure to check out our podcast.    Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures!  Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Grab Your Early Bird Tickets For Our LIVE Event

    Play Episode Listen Later Jan 2, 2024 5:48


    GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT.  https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/ This event is going to be insane! Join us on Sunday 28th April at the luxury Rushton Hall, Kettering to level up your Marketing! Time to kick marketing stress to the curb and make your beauty business thrive! Join our super fun live event – we're spilling the tea on easy-peasy marketing that won't steal your precious time. Tired of hustling for clients? We feel you! Let's chat about simple tricks to bring in more clients, which means cha-ching!

    Episode 153. How A Marketing Apprentice Can Change Your Business

    Play Episode Listen Later Jan 1, 2024 30:54


    GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT.  ⁠⁠CLICK HERE FOR MORE INFO⁠⁠ In this podcast episode, Katie Godfrey explains the role of Amy within the KG Brand and how her presence and involvement has impacted the business. Amy has gone from being in care to being the marketing assistant of KG.   I didn't know where I was going, what direction I wanted to go in…    Timestamps   1:26-9:30  We start with Amy sharing how she took a KG lash course in 2017. A few years later Katie put up on her socials that she was looking for an apprentice and Amy decided to apply, was interviewed and eventually selected. The two also touch up on their relationship with each other, how it is based on mutual trust and respect, and their journey throughout the years. This segment is filled with their personal experiences, some struggles and difficulties, and a little bit of light-hearted humor and stalking confessions that will make for a good laugh.    10:15-11:40  Here, we talk about the importance of email marketing and how it can be incredibly useful in maintaining a good relationship with clients and offering a more personalised experience to them, along with a comparison of keeping in touch with clients via email vs socials. Katie shares how she has witnessed its positive influence in her salon business.    Key Takeaways   #1 Outsourcing is important Outsourcing is the strategic move that will allow you as an entrepreneur to streamline your operations and enhance your efficiency. Collaboration and delegation can prove to be a game-changer, freeing up time and resources so that you can drive your business forward!    #2 Email marketing  Through targeted and personalised email campaigns, you can connect with your clients on a personal level, generate more leads, effectively promote your products or services, and establish brand loyalty. This is especially true for those in the service industry such as salon owners. Remember, with email marketing, it's not just about sending messages; it's about creating meaningful connections with the audience.   Key Quote    “The more emails you have in your email database; the more sales you will make when it comes to launching a new product or service. “   Are you a salon owner or any type of entrepreneur who is interested in listening to more of such inspiring business content? If yes, make sure to check out our podcast.    Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures!  Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 152. I Want To Make My Own Money With Louise Nicholas

    Play Episode Listen Later Dec 21, 2023 36:25


    In this podcast, Louise Nicholas, the passionate owner of The Beauty Loft Ely, provides an in-depth exploration of her journey as a salon owner. From recruiting challenges to  the transformative impact of business coaching, Louise shares valuable insights for salon owners and beauty business enthusiasts alike.   How business coaching reshaped Louise's mindset and contributed to salon growth…. Key Takeaways:   Striking a Balance for Holistic Success Achieving a harmonious blend of life and business is crucial. Prioritise work-life balance and explore smarter ways of working, such as passive income, applicable universally across various fields like salons, lash businesses, or real estate.   Aligning Actions with Core Values Uncover the transformative power of aligning actions with core values. This practice serves as a guiding compass for making decisions that contribute to both financial success and personal fulfillment.   Navigating Life's Twists Adopt a mindset that embraces life's uncertainties as purposeful turns. Every experience, even challenges, holds the potential for growth and learning, offering valuable lessons and hidden purposes. Time Stamps:   00:00-02:14:  Louise sets the stage, providing a glimpse into her role as the owner of The Beauty Loft Ely and the transformative impact of business coaching.   02:14-06:03:  Dive into the intricacies of recruiting challenges in the beauty industry. Louise shares insights on maintaining a unique salon atmosphere during transitions and the puzzle of finding the right team members.   10:45-14:20:  Louise shares her strategic approach to recruiting three new staff members simultaneously. Discover the unique bonding experience that emerged from this recruitment strategy, enhancing teamwork and cohesion.   14:20-18:30:  Uncover the transformative power of business coaching in reshaping Louise's mindset and contributing significantly to the growth of The Beauty Loft Ely.   18:30-26:50:  Reflecting on the unprecedented challenges posed by the COVID-19 pandemic, Louise details the salon's journey to adapt and thrive.   26:50-33:43:  Louise expresses gratitude for the impactful collaborative journey with a business coach. Key Quotes:   ·      "Recruiting is like finding the right pieces to complete a puzzle; each member contributes to the whole."  ·      "Business coaching not only transformed my mindset but significantly contributed to our business growth."  ·      "Being open and honest about my beauty business with a coach was a significant achievement. It brought fresh ideas and perspectives that transformed my approach to running The Beauty Loft Ely, a valuable lesson for fellow salon owners."   About guest speaker Let us pamper & spoil you | The Beauty Loft Ely www.instagram.com/thebeautyloftely www.instagram.com/lounicholas   Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures!  Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 150. Bankrupt To A 6 Figure Business With Megan From BrowWow

    Play Episode Listen Later Dec 11, 2023 35:38


    Today, we have a special guest, Megan, the proud founder and owner of Brow Wow, a thriving salon that's been in business for some time now.  Megan's journey is one that many of you will resonate with. She's faced numerous challenges since her early years, but her determination and spirit have led her from bankruptcy to running a six-figure business. Today's episode is a treasure trove of inspiration and motivation, especially for those who are in the midst of their own entrepreneurial journey. So, tune in and get ready to be inspired because, as Megan's story proves, you might just be leaving cash on the table. Key Takeaways 1)    Despite whatever setbacks and hardships, you face, you must not give up and keep trying until there isn't even a slight chance left.  2)    You should find passion and purpose in your work. When faced with challenges, having a passion for your work becomes a powerful motivator. It gives you a reason to push through difficulties and overcome obstacles because you genuinely care about what you're doing. 3)    Life is bound to throw curveballs, and persistence is the force that enables individuals to navigate through obstacles. Despite facing numerous obstacles, persistence ultimately leads to success. The determination and refusal to give up plays a pivotal role in overcoming adversity and achieving your goals. Time Stamps: 1:47-5:59: Megan, hailing from a low-income family, faced hardship when her single-parent mother, a hairdresser, fell ill when Mehan was just 11. 16:00 - 16:35:  Bankruptcy loomed, but she applied for and secured a grant from the Prince's Trust. With £750, she started a cosmetics business from her mom's kitchen, turning her life around. 17:11 - 19:25: During her first year, she found herself in a predicament of undercharging, generating a modest turnover of only £2000. 26:56 - 30:07:  Having a mentor who understands the nuances is crucial. This expertise not only helps navigate challenges but also contributes to cost savings and enhances overall business proficiency. 30:12 - 33:09: Cultivate a strong belief in your ability to succeed. Set achievable milestones to track progress. Prioritize helping others over solely pursuing profit. Find passion in your work to sustain motivation. Focus on making a positive impact and contributing to meaningful change. Quotes   “Running a business is like a treadmill you can't get off.” Interested in more such inspiring content to give your business a quick boost? Make sure to check out our podcasts for valuable advice to all entrepreneurs regardless of the niche you are working in. From beauty and salons to product-based businesses, there is something useful for all! About the guest  brow wow – Independent specialist Brow & Beauty Bar (browwowbar.co.uk)   Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures!  Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 150. Over £90k months with Antonia Knowles From Kiss Aesthetics

    Play Episode Listen Later Nov 27, 2023 36:36


    In this episode, we have with us Antonia Knowles from Kiss Aesthetics who is an incredibly talented individual with a strong passion for helping people make money and boost their passive income. In her words, money is a great thing to have, but life's too short to be spending all your time making it.    So, let's figure out how to strike the balance in this enlightening conversation!   And it was the best thing I ever did….   Key takeaways    #1 Find balance. This is the key! While making money is important for all the obvious reasons, life truly is too short to be spent entirely trying to get those few extra dollars. So work hard but most importantly work smart, passive income is one such way where you make money while also not having to spend a lot of time on it. This applies to all, doesn't matter what niche you are working in, let it be your salon, lash business, or real estate.    #2 Find your core values. Understanding what truly matters to you is a crucial aspect of achieving this sought-after equilibrium in life. By aligning your actions with your core values, you can make meaningful choices that promote both financial success and personal fulfilment.   #3 Everything happens for a reason.  When faced with challenges or uncertainties, remember that there may be a greater purpose or lesson hidden within these experiences.    Time Stamps   00:17-0:49 Knowles starts with a quick introduction and walks us through her passion for helping people make money and how it has evolved from wanting her clients to earn billions to now being more focused on helping them make sustainable amounts through passive income with the main aim of spending that time elsewhere because once again life's too short to be working 24/7.    5:39-10:07 Our guest shares with us her origin story. She talks about her education, work, some of the heartbreaks she faced along the way, and what inspired her interest in the industry she is part of now. Knowles also shares the initial stages of her work and the gratifying feeling of making good money.   16:26-17:31 Knowles shares how having ADHD has proven to be in her best interest, driving business success and giving her the motivation, she needs to get things done.    19:32-20:49 She talks about the importance of being open to taking risks and how it can help you grow as a person as well as an entrepreneur. Learn to get out of your comfort zone when needed!    21:57-27:29 Struggles are a part of life and something even the most successful entrepreneurs have gone through.   Key Quotes   ●      “It's about freeing up time because that's all you've got.” ●      “If you keep saying yes to everything you are actually saying no to yourself” ●      “Even when you are in the darkest deepest moments, know that there is something that will come out of it.”  Connect with Antonia Knowles Antonia Knowles (@kiss_aesthetics_empire) • Instagram photos and videos   Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform  Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 149. Strategies for Seasonal Challenges and Revenue Generation in your Beauty Business

    Play Episode Listen Later Nov 13, 2023 23:27


    In this podcast, we will be having a discussion on some of the challenges beauty and hair businesses face due to seasonal changes and explore strategies to monetise this downtime.   You are leaving cash on the table….   Key takeaways   #1 Monetise your free times  For most business owners, it's common to experience fluctuations in their workload, with some months being busier than others. The key here is to capitalise on the seasons when your business isn't bustling with clients. During these quieter periods, you have an opportunity to make productive use of your time, don't let it go to waste.    #2 Retail products  If you have a loyal customer base, they are likely to purchase retail products from you because they already trust your brand. Retail products can be a great way to keep customers engaged during slower periods. Offering them new and relevant products can rekindle their interest and bring them back to your business and this not only leads to retail sales but can also result in repeat business for your core services.   #3 Think outside the box Thinking outside the box is a fundamental concept in entrepreneurship and offers nothing but good as it encourages innovation, creativity, and a fresh approach to problem-solving. For instance, if you are a salon owner working in the beauty industry and you've been facing seasonal fluctuations where the demand for haircuts and beauty treatments tends to decline during certain times of the year, you could do some creative thinking and create a salon subscription service that offers customers a fixed number of visits or services each month for a set fee or do seasonal themed pop-up events to ensure some sales during that time period.    Time Stamps   0:45-5:19 Here Katie shares some very useful ways in which you can monetise the more relaxed, free days your business sees including reaching out to customers who haven't purchased in some time, offering gift vouchers, and carefully attracting clients during this time to ensure revenue generation and sales.    5:42-12:07 Have clients who trust you? Make some cash through retail. Katie walks us through the value of retail for businesses with a client base, for instance as a salon owner you can always keep some retail beauty products to sell and profit from. She also shares some valuable advice on how to decide the kind of retail products that can work well with what you are already offering and how to sell retail products effectively.    18:07-19:23 Make sure to stay active on your socials and work on your email marketing as well to attract clients. Remember it is currently November and everyone is buying gifts for their loved ones and your presence on social media will determine whether they buy these gifts from you or a competitor.    Quotes   ●      “Think of retail as free money.” ●      “Just because we can't afford something, doesn't mean someone else can't either.”     Follow Katie over at www.instagram.com/kg_katiegodfrey  Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures!  Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 148. Living With Panic Disorder As An Entrepreneur With Dr.Jeanne

    Play Episode Listen Later Oct 30, 2023 33:27


    In this episode, we have with us Dr.Jeanne, an incredibly talented South African entrepreneur currently based in Portugal. She is the founder of two incredible businesses, Figgi Life and Figgi Beauty.    you don't have an ‘off moment', you have to be aware of the signals your body is sending you, what your intuition is telling you...    Key Takeaways    #1 Don't Give Up on Your Dreams Life will always be full of obstacles and setbacks, but giving up on your dreams means you end up losing your potential for success as well as personal fulfilment. So no matter how weird your business plan might sound to someone, or how ‘unconventional' it may appear, if you know you can pull it off, go for it.   #2 Prioritise Mental Health I can't stress this enough, you need to prioritise your mental health, no matter how hectic your life gets. If you have childhood trauma or difficulty managing your anxiety or any other such issue, please consult a therapist, and get the help you need. Invest in yourself, it will pay off well!   #3 Setting boundaries is important. A common mistake that many entrepreneurs make is not setting boundaries, overworking themselves, and not being able to say no. Remember, if you continue skipping the much-needed me time and overstressing yourself, you will eventually have to face burnout.    Timestamps    0:23-1:43 Jeanne begins with an introduction of herself as well as the businesses she has set up. She also talks about her background in criminal law and humanitarian work and running a consultancy for the past 15 years.    2:30-2:47 Jeanne shares with us her story of origin, and her professional life before she got into entrepreneurship.   2:53-12:18  Early childhood trauma, when left untreated can result in a lot of mental health complications in the later stages of your life. Having dealt with this firsthand, Jeanne shares the difficulties that came along with her panic disorder diagnosis, how it broke her, and the struggles involved in treating it.   14:47-16:36 Jeanne talks about some of the realisations that came along with starting her skincare business, figgi beauty, and how her challenging mental health conditions contributed to its creation.    20:23-21:57 Jeanne shares valuable advice for anyone who is going to start a product-based business: ‘Whatever you think its going to cost, add 30% and if you don't have that to begin with, then try and find a different way to do it.'    Quotes “I wanted figgi to be a place for me as well where I can just be honest, it doesn't make me bad at what I do, it doesn't make me less than anyone else, it just makes me different. So, I wanted to be able to say, this is me, this is how I am wired and I'm always going to be wired this way.” -Dr. Jeanne Jeanne | Skincare Creator & FIGGI Founder (@jeanne_figgilife) • Instagram photos and videos Figgi Beauty Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures!  Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 147. Empowering Business Success: Insights and Inspiration with Katie Godfrey

    Play Episode Listen Later Oct 16, 2023 49:35


    In this episode Katie Godfrey was interviewed on Joanna-Lee's podcast. Katie felt it would help her listeners so wanted to re share on here. A very open and honest conversation.   Are you ready to embark on a transformative journey with Katie Godfrey? Let's dive into this enlightening episode together!   Key Takeaways   #1 Confidence as a Catalyst Confidence plays a pivotal role in business success. So, believe in yourself, your abilities, and the value you bring to the table and remember embracing confidence helps you navigate challenges and seize opportunities with conviction.   #2 Trusting Your Instincts Trusting yourself is crucial in the entrepreneurial journey and sets the foundation for growth.   #3 Cultivating Self-Discipline Self-discipline is crucial if you want to achieve long-term success. By setting boundaries and prioritising tasks, you can stay focused, maintain productivity, and foster healthy relationships. So let's just say if you are a salon owner, and also have a side beauty business or something going on, and you coach other business owners too, there is no way you can get through the day unplanned and also manage to not have breakdowns. Save yourself the hassle and follow a disciplined routine, it will also ensure better productivity!    Time Stamps 03:01-09:20  Here we have a wholesome conversation celebrating some of Godfrey's accomplishments. She also shares with us how she sometimes struggles with confidence and cares too much about what other people think.   15:40-17:27  Godfrey shares her own perspective on confidence and how it feels like: unstoppable, completely believing in yourself, and loving yourself! Being in the beauty industry as a lash expert, while also being part of so many other things like business coaching and mentorship, Godfrey has also noted for herself how important confidence is and how it builds trust with clients.   17:55-23:54  Social media addiction is real. However, in today's digital era, it is more than just important to find the balance between social media and real life. In this segment, we have a useful conversation on healthy social media use and self-discipline.   39:03-42:05  Here she shares with us how she does business coaching in a way that many others in the market don't. Its all about the USP!    42:12-43:25  We all have our low days when we don't feel like getting out of bed or doing anything productive. And while it is okay to have these once in a while, you should not let the negative energy consume you. Make sure to listen to the three tips Katie Godfrey has to share that will help you pull yourself up when days get rough.    Key Quotes   ●      "You have to be confident in business." ●      "Love yourself. Love what you are offering."   Connect with Katie http://www.kgbusinessmentor.com/ http://www.instagram.com/kg_katiegodfrey Sponsors TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures!  Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/   Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 146. Navigating Entrepreneurship Together: Founders Of Nail Order Share Their Journey

    Play Episode Listen Later Oct 2, 2023 45:34


    Today, we have with us Bekka and Chris, the owners of Nail Order. Together they take us through their inspiring journey as entrepreneurs navigating the business world and working together as husband and wife! From salon owners, fashion boutique and now Nail Order! We can't ever switch off…   Key Takeaways   #1 Think logically Not Emotionally  Making responsible and correct business decisions often requires setting emotions aside and relying on logical reasoning. While it may seem harsh, this advice will go a long way!   #2 Adaptability is Key When it comes to business, your ability to adapt to changing market conditions is what will ensure both your survival and growth as an entrepreneur. This is the golden rule that applies to all industries let it be beauty or tech, fitness or health, or any other sector you can think of.    #3 Learn From Mistakes Continuously monitor your business practices, as this will help you identify mistakes quickly. Once identified, learn from them, improve, revise your plan of action and watch how it helps you grow as an entrepreneur! Remember, making mistakes is never a bad thing but not learning from them sure is.    Time stamps   0:48-4:16 Chris and Bekka talk about the impact of running a business together on their personal lives and some of the key things that help them stay on track at all times.  The couple also talks about the covid lockdown and how they utilised their free time during 2020 to cook up fascinating business ideas.    10:03-14:46 Bekka describes the first time she had the thought of starting her own business after a visit a salon and shares her journey from this stage to finally setting up the business. The two then describe some of the challenges they faced as time progressed and how they managed them and grew alongside.    18:14-23:06  The couple delves into the mistakes they made during the setup and operation of their business, particularly in terms of team management and customer service. They always reflect on the lessons they learned from these experiences. Make sure to listen to this segment very carefully so that you don't make the same mistakes with your business!   23:08-35:54 Standing out amongst the crowd can be very difficult, especially when the market is extremely saturated. In this segment, the two share how they strategically ensured that their business Nail Order thrived despite there being so many other businesses already available in the market. They also share some valuable tips for anyone who is thinking of entering the industry as a seller.    Key Quotes   ●      "Everything you go through is for a reason and leads down a path." ●      "No mistake is a bad thing because any mistake teaches you a lesson." Nail Order (@nailorder) • Instagram photos and videos Sponsors Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures!  Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    Episode 145. Entrepreneurship with Ola Goldsmith.

    Play Episode Listen Later Sep 18, 2023 31:37


    In this episode, we have with us Ola Goldsmith from BBC'S, Dragon's Den. An incredibly talented individual with diverse skill sets having experience as a beauty professional, salon owner, business coach, and much more.  Key takeaways  #1 Find your drive This here is the key! To be a truly successful entrepreneur you need something that drives you. Something strong enough to get you up in the morning with energy and excitement despite knowing that you have a full-packed day ahead. If you want to excel in business, you need this driving force.    #2 Personal branding is important  Can't stress this enough. For those who don't know, personal branding is all about managing your professional image by defining your unique value, expertise, and qualities to your target audience. Personal branding is important because it allows you to differentiate yourself in a competitive marketplace and helps you stand out in the crowd!   #3 Be real  Being real in business means being authentic, genuine, and true to yourself while engaging in professional interactions. Trust me this is something that attracts people like crazy. This works for most businesses, so it does not matter if you are a salon owner or have a small bakery or art shop. Practise it and feel the difference!   Time Stamps   00:35-4:04 Goldsmith starts with a warm introduction and walks us through her career journey, experience being a beauty professional, salon owner, and business coach.   7:42-8:34 Goldsmith shares some of her 'flipping petrifying' experiences, facing her fears and her struggles with confidence.    17:10-19:07  Goldsmith talks about some of the key things that have contributed to her success as a businesswoman. This segment is practically gold for anyone who is looking for good advice to thrive in the business world.    20:54-22:07 We all have our fair share of hard days. Yes, even those super cool have-it-all-together entrepreneurs you watch online. In this segment, Goldsmith talks about the hardest thing she has experienced in business so far.    Key Quote   “Money and freedom go hand in hand.”  Interested in more podcasts with beauty professionals, salon owners, business coaches, and more inspirational people? Stay tuned!   Connect with Ola Goldsmith Ola Goldsmith | LinkedIn Ola Goldsmith – The Hair Extension Group Ltd Sponsors: Ola Goldsmith Hair Extension Supplier & Training Academy. Ola also helps hair and beauty bosses grow their business, their confidence and their income through her affordable membership program from just £7 P/M. www.olagoldsmithbusiness.co.uk/ TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures!  Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ Sky Premium Life Products  https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

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