Podcast appearances and mentions of amy jo kim

“3 core ideas in game thinking: super fan funnel to find the right people, loop design to create the experience people want to stick around for, and concept testing to figure out the user experience." Amy Jo Kim is a game designer, startup coach, author, and co-founder of Game Thinking. In this episode, Amy shared how we can use game thinking to build better and successful products that people want. She first described some top reasons products fail and gave a few tips to avoid product failure by validating our ideas before building the product. Amy then explained in-depth the 3 core ideas in game thinking, which are identifying super fans, building a sticky core habit loop, and validating the product concept using storyboards. Towards the end, Amy shared how we can get started with game thinking and why we should do it early in our product journey.   Listen out for: Career Journey - [00:04:32] Quitting and Starting Own Journey - [00:08:08] Top Reasons Product Fail - [00:16:44] Validating Before Building - [00:27:37] Identifying Super Fans - [00:33:03] Building Core Habit Loop - [00:35:41] Storyboarding - [00:42:48] Getting Started with Game Thinking - [00:48:48] 3 Tech Lead Wisdom - [00:51:48] _____ Amy Jo Kim's BioNamed by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion, & Happify. Amy Jo helps entrepreneurs & innovators bring their ideas to life through at gamethinking.io. She pioneered the practice of applying game design to digital services and is well-known for her books Community Building on the Web (2000) and Game Thinking (2018). In addition to her coaching practice, Amy Jo has taught Game Thinking at Stanford University and the USC School of Cinematic Arts, where she co-founded the game design program. She holds a PhD in Behavioral Neuroscience from the University of Washington and a BA in Experimental Psychology from UCSD. Follow Amy: LinkedIn – linkedin.com/in/amyjokim Twitter – @amyjokim Game Thinking – gamethinking.io Mentions & Links: Game Thinking Masterclass – https://gamethinking.io/masterclass/ G School – gamethinking.io/programs Innovator's Quiz – gamethinking.io/quiz _____ Our Sponsors Are you looking for a new cool swag? Tech Lead Journal now offers you some swags that you can purchase online. These swags are printed on-demand based on your preference, and will be delivered safely to you all over the world where shipping is available. Check out all the cool swags available by visiting techleadjournal.dev/shop. And don't forget to brag yourself once you receive any of those swags. Like this episode? Show notes & transcript: techleadjournal.dev/episodes/127 Follow @techleadjournal on LinkedIn, Twitter, and Instagram. Buy me a coffee or become a patron.

In the early 2000s, the Metaverse blossomed into the foundation for a new generation of video games such as 'Ultima Online', and big data 'digital twins' like Google Earth. It's "Game On!" for Tony and Mark - and on and on and on and on... Featuring Raph Koster, Philip Rosedale, Ken Birdwell, Amy Jo Kim, Avi Bar-Zeev, Clay Graham and Justin Liang For more information about this and all our other 'The Next Billion Seconds" content, please check out https://nextbillionseconds.com This podcast is sponsored by the Digital Skills Organisation. The DSO is championing an employer-led, skills-based approach to digital literacy. Our offering is designed to support future-proofing the country, growing jobs, supporting our economic growth and ensuring that Australia remains a global leader in digital. If we are to equip our workforce with the skills to meet a rapidly changing, technological future, we need a new approach. We're working in collaboration with employers, trainers and employees. Their involvement is vital. We believe it's a better way to create consistent journey pathways and build relevant digital skills. We define the problem this way - digital skills training must: Create value both internally and externally. Improve customer experience.Build operational capabilities. To deliver on these objectives we need to strengthen Australia's digital workforce. It's that simple. DSO - Digitally Upskilling Australia To find out more, visit the DSO website: https://digitalskillsorg.com.au "Mark Pesce - The Next Billion Seconds" is produced by Ampel - visit https://ampel.com.au to find out what Ampel could do for you! If you are interested in sponsoring The Next Billion Seconds podcast, reach out to our Director of Media and Partnerships Lauren Deighton at lauren@ampel.com.au If you enjoyed this show, please leave a rating and/or review on Apple, Spotify or any other podcast platform. See omnystudio.com/listener for privacy information.

Amy Jo Kim explains how game design influences online social behavior through UI & UX of some of the world's most popular consumer internet brands.Amy Jo pioneered the idea of applying game design to digital services like social networks, marketplaces, and more years before the terms "game mechanics" and “gamification” were introduced in 2010. ABOUT AMY JO KIM:Amy Jo Kim is a noted social game designer, entrepreneur, startup coach and author. She holds a PhD in Behavioral Neuroscience from the University of Washington, and a Bachelor's degree in Experimental Psychology. She has taught Game Thinking at Stanford University, and she was an adjunct professor of Game Design at the USC School of Cinematic Arts. Amy Jo has also been named by Fortune as one of the top 10 influential women in games! Her design credits include Rock Band, The Sims, eBay, Netflix, Ultima Online, IndieGoGo, and more. She's also widely known for her books “Community Building on the Web” and “Game Thinking”.Today Amy Jo Kim runs the Game Thinking Academy where she works with and trains entrepreneurs and game product teams around the world. WHERE TO FIND AMY JO KIM: → Twitter: https://twitter.com/amyjokim/WITHUM SMITH+BROWN SPONSORSHIP:→ http://www.withum.com/crypto SHOW NOTES:00:00:00 – Intro00:02:47 - Withum Sponsor00:03:59 – Background00:06:20 – Why Points & Badges Do Not Enhance Game Design 00:12:32 – Significance of Flow in Game Design00:16:35 – Game Mechanic Elements00:23:57 – How Game Thinking Lends to Platform Development00:33:27 – Feedback Loop and Impact on Communities00:36:41 – Mark Pincus Interview on Retention Over Virality00:52:50 – Bitcoin's Growth, Game Thinking & True Communities00:59:13 – Facebook's Name Change to MetaWHERE TO FIND JAY GOULD:→ Twitter: https://twitter.com/jaygould→ Newsletter: http://letter.jaygould.com → YouTube: https://www.youtube.com/jaygouldshow WHERE TO FIND THE JAY GOULD SHOW:→ iTunes: https://apple.co/2XDtFqp→ Spotify:

111. Bölümde Gamfed Türkiye ve Oyun Akademisi Kurucusu Ercan Altuğ Yılmaz konuğum oldu. Abaküs yayıncılıktan 2015'te yayınlanan ilk Türkçe oyunlaştırma kitabı olan “Herkes için Oyunlaştırma” kitabının yazarıdır. Her yıl İspanya'nın Madrid kentinde düzenlenen dünyanın oyunlaştırma odaklı tek konferansı olan Gamification World Congress – Dünya Oyunlaştırma Konferansı'nda 2016 yılında sunum yapan ilk ve tek Türk'tür. (00:00) - Açılış ve Ercan Altuğ Yılmaz kimdir? (02:27) - Oyunlaştırma ne zaman çıkmış? Foursquare (05:24) - Çok uzun zamandır hayatımızda olmasına rağmen hala bir çok insan oyunlaştırmayı açıklamakta zorlanıyor. Bunun nedeni ne olabilir? Oyun deyince küçümsüyor muyuz? Önemsemiyor muyuz? Sinan Canan (12:27) - Oyunlaştırma Nasıl Çalışır? Kevin Werbach - http://werbach.com/ Atomik Alışkanlıklar - https://www.goodreads.com/book/show/53711349-atomik-al-kanl-klar (17:00) - Oyunlaştırma üzerine araştırmalar Tampere University - https://webpages.tuni.fi/gamification/ Amy Jo Kim - https://amyjokim.com/ (22:40) - Oyunlaştırma işe yarıyor mu? (27:45) - Dünyada en çok oyun oynayan 3 ülkeden biriyiz yanılmıyorsam. Bunun sebebi nedir? Bunun avantajlı yanları var mı? Emrehan Halıcı - https://twitter.com/emrehanhalici?lang=en Platon Günlükleri (34:00) - Çocuklar ve oyunlar. Küçük Alışkanlıklar - https://www.goodreads.com/book/show/59335993-k-k-al-kanl-klar?from_search=true&from_srp=true&qid=4JsYOMcyhi&rank=2 Beni Ödülle Cezalandırma - (37:15) - Şirketler şu anda oyunlaştırmayı nasıl kullanıyor? Tencent - https://en.wikipedia.org/wiki/Tencent Çin E- Devleti (41:50) - Kitap Önerisi Homo Ludens - https://www.kitapyurdu.com/kitap/homo-ludens/23319.html Ercan Altuğ Yılmaz Kitapları - https://www.idefix.com/yazar/ercan-altug-yilmaz/s=310836 Ercan Altuğ Yılmaz - https://www.linkedin.com/in/ercanaltug/ Sosyal Medya Hesaplarımız; Twitter - https://twitter.com/dunyatrendleri Instagram - https://www.instagram.com/dunya.trendleri/ Linkedin - https://www.linkedin.com/company/dunyatrendleri/ Youtube - https://www.youtube.com/c/aykutbalcitv Goodreads - https://www.goodreads.com/user/show/28342227-aykut-balc aykut@dunyatrendleri.com Bize Bağış Yapmak İsterseniz Patreon hesabımız - https://www.patreon.com/dunyatrendleri

Hey guys! This week I'm stoked to have Amy Jo Kim on the podcast. Amy is the co-founder of Game Thinking, a company dedicated to helping the world's largest game developers accelerate product innovation and drive engagement from the ground up. This podcast is all about deconstructing what makes the best games, well, the best. Amy spends most of the time discussing how the best games create social network effects, and how game developers can find their "super fans" earlier. Additionally, Amy shares stories from her days helping eBay in the late 1990s, as well as assisting in the development of the world-renowned game, The Sims. If you like what you heard, please check out more of Amy's work at GameThinking.io and follow her on Twitter @amyjokim. Check out the time-stamp below: [1:00] What is Amy's Favorite Board Game? [6:00] Working w/ eBay in the late 1990s [19:00] How Do You Find Super Fans? [31:00] The Best Games Deliver The Best Experiences [40:00] Patterns of Early Game Success [47:00] Interesting Ideas in BeautyTech [56:00] Closing Questions Also, a big thanks to the following sponsors for making the podcast a reality! Quartr Quartr is revolutionizing the way investors interact with IR departments, listen to conference calls, and engage in investment research. The best way to think of Quartr is like Spotify for investor conference calls. Quartr is 100% free and includes markets from 12+ countries (with plans to expand in the future!). Investors can easily request new companies, and Quartr is quick to add them. You can learn more about Quartr by visiting their site, Quartr.se If you're interested in changing the way you research companies, download the app today and give it a try on Apple and Android. Tegus Tegus has the world's largest collection of instantly available interviews on all the public and private companies you care about. Tegus actually makes primary research fun and effortless, too. Instead of weeks and months, you can learn a new industry or company in hours, and all from those that know it best. I spend nearly all my time reading Tegus calls on existing holdings and new ideas. And I know you will too. So if you're interested, head on over to tegus.co/valuehive for a free trial to see for yourself. TIKR TIKR is THE BEST resource for company financials, transcripts, and insider ownership data. I use TIKR every day in my research process, and I know you will too. They have the widest selection of global company data, a terrific leadership team, and a bright future ahead. Try them out today at TIKR.com/hive. MasterWorks MasterWorks is the new tech platform valued at over one billion dollars that lets you invest in paintings by Warhol, Picasso and Banksy like stocks. You don't need hundreds of millions to add art to your portfolio anymore. You just need a solid internet connection to get started. Try them out today at Masterworks.art/value

In this episode of Building the Metaverse, Jon has a conversation with game designer, entrepreneur and neuroscientist Amy Jo Kim. This episode focused on game development; this is a key episode to listen to if you're a game developer, but also helpful if you're building any metaverse application inspired by gaming. We discuss the solo-to-social trend; the "games as economies" trend, the technologists-to-artists trend, and the "community first" game development trend. A few games we talk about include Axie Infinity, Roblox and Undertale.

Named by Fortune as one of the “Top 10 Influential Women in Games”, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion, & Happify. Amy Jo helps entrepreneurs & innovators bring their ideas to life at gamethinking.io. She pioneered the practice of applying game design to digital services and is well-known for her books “Community Building on the Web” (2000) and “Game Thinking” (2018). Open up your notes app and get ready to use it as we discuss topics like: - “Super Fans” and why they are critical to getting a “beachhead” in the market - Why the “Fast Follow” method limits growth potential - How to find your Super Fans quickly - How to create innovative projects that scale in a BIG way - How to join Amy Jo's free Superfan Challenge For more resources head to https://www.playmakerspodcast.com/

When you play a video game, you have to think to yourself, “Why am I playing this? What makes this game so addicting? Is it the learning curve or the art style?” A lot of research is done behind the scenes when it comes to video game development. Just ask Amy Jo Kim. She worked on notable games such as The Sims and Rock Band. Amy is the CEO, game designer, and startup coach at Game Thinking Academy. She is also the author of Game Thinking. Join your host, Dr. Diane Hamilton, as she talks with Amy on the game thinking mindset. What core design elements are needed in game design and development? How do you access your super fans? Follow the conversation to learn about all things gaming and why it's alright to fail as long as you are innovating.Love the show? Subscribe, rate, review, and share!Here's How »Join the Take The Lead community today:DrDianeHamilton.comDr. Diane Hamilton FacebookDr. Diane Hamilton TwitterDr. Diane Hamilton LinkedInDr. Diane Hamilton YouTubeDr. Diane Hamilton Instagram

Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion, and Happify.Amy Jo has helped thousands of entrepreneurs & innovators bring their ideas to life through her coaching programs. She pioneered the practice of applying game design to digital services and is well-known for her books Community Building on the Web (2000) and Game Thinking (2018).

Amy Jo Kim started her tech career as a neuroscientist -turned-programmer with a degree in experimental psychology. She found that she had a knack for building and tuning systems, so she became a UX designer and then put her skills to use in multiplayer social gaming – and never looked back. She was part of the early design team for Rock Band, The Sims, Ultima Online, eBay, Netflix, and Happify – and learned from the inside out what it takes to create an innovative genre-defining hit. Now she's bringing those insights to entrepreneurs and innovators worldwide through Game Thinking – a cutting-edge approach to early design and discovery that will 10X your product/market fit.

Video game designer and director Marc Gomez chats with us about how he found his way from art school to the world of game design. He talks about the challenges of delayed gratification (three year game development cycles!), QA testing ("playing a game to break it, not to enjoy it"), strict deadlines (using production processes borrowed from assembly lines), and not being taken seriously as a mainstream industry despite consistent growth. He also shares what it's like to design games for characters from DC, Disney, LucasFilm, Nickelodeon, Sony, et al (including Batman and Sponge Bob!) vs. original characters, as well as how he taps his animation background to fully flesh them out. This episode is dedicated to all builders of creative worlds and anyone who wants to escape into said worlds right now. --- Follow Marc on Twitter @marcyayTTG See his work at Tic Toc Games https://tictocgames.com/ Catch Marc's Other Interviews Tour of the Tic Toc Games Office https://www.youtube.com/watch?v=Qkn-dG2SmRs On Drawing Inspiration from Hayao Miyazaki & Studio Ghibli https://www.polygon.com/gaming/2020/5/28/21272451/studio-ghibli-movies-inspired-games-ori-battle-chef-brigade-mutazione-totoro-spirited-away On Upcoming Game “B.ARK” https://www.nintendoenthusiast.com/interview-bark-tic-toc-games-marc-gomez-mike-herbster/ IGN: Behind the Scenes of “A Boy and His Blob” Part 1 https://www.youtube.com/watch?v=V2HMkR3yxvg Part 2 https://www.youtube.com/watch?v=HB8BAGJW-0M On “Adventures of Pip” (Original game, funded via Kickstarter) At PAX East (Penny Arcade Expo) https://www.youtube.com/watch?v=2s_sneTIcjI At E3 (Electronic Entertainment Expo) https://www.youtube.com/watch?v=r1k9VYdTKfY Cane and Rinse Podcast https://caneandrinse.com/tictoc-games/ With Concept Art https://tictocgames.com/adventures-of-pip-interview-w-marc-gomez/ --- Listener questions we didn't get to cover on-air: - On women in gaming: Marc recommends https://www.getwigi.com/, a website that focuses on the cultivation and advancement of women in the gaming industry - Recommended reading: "'Game Thinking' by Amy Jo Kim... Very good insight to understanding the psychology behind what motivates us as humans, and how to utilize that in game design." More Q&A on the pod Instagram! --- Photo by @gigigi_gia Music: “Neon Laser Horizon” by Kevin MacLeod (imcompetech.com) licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ Sound Editing by franticsong Like what you heard? Do rate, review, share, and subscribe so others can find the episodes too. Follow instagram.com/occupationalhazards.podcast for more updates! xoxo Jo --- Send in a voice message: https://anchor.fm/occupationalhazards/message

ENGLISH INTERVIEW STARTS AT 05:45 The guest is Rob Alvarez from Professor Game, and your hosts are Lasse Frost and Christian Lykke-Rasmussen. This episode is about how to make training and education more fun, engaging, and effective by adding elements from games (i.e. gamification).Follow Rob Alvarez on LinkedIn here. Listen to the podcast Professor Game here. Rob's vision: That gamification would be better understood and more broadly implemented. We can improve a lot, but there is a dark side to it. The better you understand it, the better you can exploit it. Therefore, in my dream scenario, ethical considerations are top of mind. Rob's 3 advice: What can we do tomorrow: Read a bit about this – take a look at stuff about gamification. Watch the talks from Gamification Europe 2018-2020.  What can we do in 6 months: Take a course and take it seriously. Game thinking framework by Amy Jo Kim for example. Try them out and start implementing one of those approaches in your own life or organization. What can we do in 5 years: It's about the ethics! Think about the consequences of your actions, also a bit down the lane. Facebook or Instagram did not start out with an ambition of creating digital addiction – they wanted to make the world a better place, connecting people, but it had some serious downsides to it. 

Jaxton is a Gamification Advocate in Malaysia. He works with many reputable gamification experts in the United States and Europe such as Amy Jo Kim, Yu-Kai Chou, Pete Jenkins, and An Coppens to promote Game Thinking & Gamification in the South East Asia (SEA) region. He was recruited by Amy Jo Kim, the founder of Game Thinking Academy (GTA) to be the first Game Thinking coach in Asia. Jaxton specializes in early-stage product innovation that applies the Game Thinking framework that helps clients to 10x product-market fit. He coaches reputable companies like Tesla, Malaysia Airline, TravelTriangle and etc. He also produces two annual national conferences – Game Thinking Asia & Talent Ecosystem Conference to further promote innovation in HR & customer experience with Game Thinking / Gamification in the SEA region. In addition, he is familiar with and have used the Stanford d.school design thinking method in gamification projects.

Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion, and Happify. Amy Jo has helped thousands of entrepreneurs & innovators bring their ideas to life through her coaching programs at gamethinking.io. She pioneered the practice of applying game design to digital services and is well-known for her books Community Building on the Web (2000) and Game Thinking (2018). In addition to her coaching practice, Amy Jo teaches Game Thinking at Stanford University and the USC School of Cinematic Arts, where she co-founded the game design program. She holds a PhD in Behavioral Neuroscience from the University of Washington and a BA in Experimental Psychology from UCSD. This week on the Product Science Podcast, H2R Product Science Founder and CEO Holly Hester-Reilly sits down with Amy Jo to get into how ideas from game design can translate into product development, and what separates the successful projects she's worked on from those that didn't get off the ground. Read the show notes to learn more.

Amy Jo Kim‘s work building social systems and online experiences for The Sims, Rock Band, Ultima Online, and the New York Times, to name a few, makes her an industry go-to when businesses and clients have questions about creating engaging experiences for gamers, shoppers, and more. Amy Jo is the author of Community Building on the Web (2000) and Game Thinking (2018). While some think of her as a community professional because of her writing and others know her more for her work in games, Amy Jo sees her work as continuous and intertwined. She was tackling questions around user incentives and gamification decades ago and even then she thought, “is it too late for me to write a book?” Let’s all take that as a lesson that it’s never too late to share what we’ve learned and then, as she says: “Keep going, keep getting better, keep developing new frameworks that give people value.” Patrick and Amy Jo also discuss: Amy Jo’s experience getting a community book published in 2000 Why simply just implementing “PBL” (points, badges, and leaderboards) likely won’t take your community very far Focusing on the “middle” of your community experience How inclusivity and diversity factor into game thinking Our Podcast is Made Possible By… If you enjoy our show, please know that it’s only possible with the generous support of our sponsors: Vanilla, a one-stop shop for online community and Localist, plan, promote, and measure events for your community. Big Quotes Writing a community book in the late 1990s (3:40): “The thing that motivated me to write [Community Building on the Web] was … that, although this was a new medium, and we were dealing with tech-enabled communities, people are people and the dynamics that have always made communities rise or fall are pretty much the same, whether you’re digital or not. … [In the late ’90s], there was a lot of, as there is now, breathless hoopla about, ‘Oh, it’s completely new. We’ve never seen anything like this.’ Yet I felt that there was all this older wisdom about communities that was readily available to us if we wanted to learn from it.” –@amyjokim Sharing your industry experience (6:00): “If you’ve got something valuable to say, if you can say it in a compelling way people understand; [being] late/early doesn’t matter so much. … Get the thing that you have to state out into the world so people can react to it. That’s an incredibly powerful thing.” –@amyjokim Be thoughtful about your gamification practices (20:42): “If you want to capture the magic of games in your product, it really has a lot more to do with building the right systems than sprinkling [points, badges, and leaderboards] on top.” –@amyjokim Give your superusers the opportunity to make an impact (35:46): “Find some way for your most dedicated customers to play a role in the community that gives them impact. People like swag, they like being paid, they like being praised. They like all of that, but there’s nothing that can beat having an impact on a community you care about.” –@amyjokim Making diversity part of your design process (41:04): “If you’re building something new, and you want it to be inclusive, find people from a variety of socioeconomic backgrounds, different skin tones, different religions, whatever it is that you want to be inclusive about. Actively recruit early adopters from those groups and make sure that their voice is heard at the beginning and then throughout.” –@amyjokim Onboarding is important, but… (47:36): “There are so many apps, communities, marketplaces, and services that fail because they [just] have great onboarding. They took to heart that onboarding is so important. … What about day five? What about day ten? There’s nothing there. It’s so common. The reason it’s common is it’s much easier to design pretty onboarding than to figure out your core loop. It’s actually the hardest part. It’s the part that’s going to drive retention.” –@amyjokim About Amy Jo Kim Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion, and Happify. Amy Jo has helped thousands of entrepreneurs and innovators bring their ideas to life through her coaching programs at gamethinking.io. She pioneered the practice of applying game design to digital services and is well known for her books, Community Building on the Web, from 2000, and Game Thinking, from 2018. In addition to her coaching practice, Amy Jo teaches game thinking at Stanford University and the USC School of Cinematic Arts, where she co-founded the game design program. She holds a PhD in Behavioral Neuroscience from the University of Washington and a BA in Experimental Psychology from UCSD. Related Links Sponsor: Vanilla, a one-stop-shop for online community Sponsor: Localist, plan, promote, and measure events for your community Amy Jo Kim on Twitter Amy Jo’s books: Community Building on the Web (2000) and Game Thinking (2018) Patrick’s book, Managing Online Forums We reference a few of Amy Jo’s past clients and workplaces, including Shiseido, Ultima Online, League of Legends, and Rock Band Howard Rheingold’s The Virtual Community Howard Rheingold on Community Signal John Hagel’s Net Gain Patrick on community texts being as relevant today as when they were first published Derek Powazek‘s Design for Community When Leaderboards Backfire The Tribunal policy for League of Legends Building Inclusive Communities, Workplaces, and an Inclusive Profession Transcript View transcript on our website Your Thoughts If you have any thoughts on this episode that you’d like to share, please leave me a comment, send me an email or a tweet. If you enjoy the show, we would be so grateful if you spread the word and supported Community Signal on Patreon.

Barry O’Reilly is excited to welcome Amy Jo Kim to this week’s Unlearn Podcast. Amy is a game designer, startup coach, and author of Game Thinking. She has worked on the early design teams of games such as Rock Band and The Sims, and has helped many companies, including Netflix and eBay, find their customers to help them scale. A Cooperative Designer Amy describes herself as a social game designer. She is enthusiastic about teamwork, having learned many lessons about creating a collaborative environment from working in music bands and modeling great bandleaders. One of those lessons that she now teaches in her Team Accelerator program is how to “make everything gel so we don't even remember whose idea it was… just getting the work done in a really focused yet creative way.” Many opportunities opened up for her Amy when she found a tribe of like-minded people. She tells Barry that she found mentors that she could click with and saw a way that she could contribute immediately to a much larger team. Go After The Early Beachhead “...If you're innovating you can't just go after your average customer in that market,” Amy posits. “You have to capture this narrow early beachhead market first.” As early as 1961, Everett Rogers of Bell Labs found that innovations always start by capturing the early market before going into the early and later mainstream. Amy has taken these insights from innovators like Rogers, Jeffrey Moore, and Will Wright, and made them accessible through a step-by-step program. She shares how these principles were lived out in building out The Sims, and in companies such as eBay and Netflix. “...There's so much you can learn and get out of iterating ideas with [your early beachhead] that it gets you to a point where you can get a vector in the direction and build out for the next layer of people around them,”Amy adds. Early adopters or beachheads have these three characteristics: They actually have the problem that your product solves; They know they have the problem and are willing to try anything that might help; They're taking actions that demonstrate they're trying to solve the problem. Game Design Is About Customer Journey The best game designers create a customer journey and then use mechanics such as gamification to deliver that journey. While shaping behavior with rewards - the basis of gamification - may deliver short-term lift, it does not provide long-term engagement. Barry comments that tapping into intrinsic motivation is a delineation towards game thinking. Step one in designing for intrinsic motivation, Amy says, “is understanding that the best use of any game mechanics or progression mechanics is to support a journey.” The framework Amy details in her book gives a synthesized approach to building an engaging customer journey. The core, she says, is how your product transforms the user into the person they want to be. “If you think about creating a product that gets better as the customer becomes more skilled, you'll be really getting to the heart of it.” Barry comments that Amy’s work is about helping the person to be the best they can be, realizing that struggle is part of the journey. “All the best things we do in life,” Barry says, “requires to test our character, to cultivate skills and behaviors in ourselves that we don't have, to grow as individuals.” The mental model - the story that’s unfolding in the customer’s head -  is at the heart of intrinsic motivation, Amy points out. She advises mapping out the story building up in the customer’s mind to understand their point of view. This will drive retention, she says. Looking Ahead Amy is excited about the explosion of creativity that’s being unleashed because of the pandemic. She says that it’s “so much good that’s happening for the planet.” Resources GameThinking.io  https://amyjokim.com/  https://twitter.com/amyjokim  https://www.linkedin.com/in/amyjokim/ https://www.youtube.com/channel/UC9jS5pCo5v8MoF6GjpGiXBw

En este episodio hablamos de... > Placeres culpables lúdicos con las voces de Eloi Pujadas, Martí Lucas y Ferran Renalias. > Lecturas lúdicas y libro-juegos > Nuestros inicios en el mundo lúdico como profesionales > Eventos a los que iremos > Y mucho más! Profesionales del mundo lúdico que os recomendamos seguir: Imma Marin, Nicole Lazzaro, Amy Jo Kim, Meritxell Nieto, Maria Sabiote, Ma Jesus psicóloga, Clara Cordero, Ana Ordás, Julia Iriarte, Núria Casellas. #DivánPLAPer: ¿Cuál es vuestro "juego que no"? ¡Contadnos en comentarios! ¡Y a reventar el botón del play!

Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Game Thinking (also available on Audible), Community Building on the Web — Amy's books The Lean Startup, Design Thinking — some of the popular product design methods Game Thinking TV — Amy's YouTube channel Find your ideal early customers with Job Stories — one of their videos on Job Stories GameThinking.io — Amy's website Innovator Quiz — a quiz to receive a free product/market fit cheatsheet Follow Amy Jo on Twitter: @amyjokim Today's Sponsor This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Product Expert, Game Designer and Author Amy Jo Kim, shares her perspective on entrepreneurs, product development and the need for humility when trying something new (and failing).

Vi pratar speltänk, eller Game Thinking, en blandning mellan speldesign och Lean Startup. Hur hjälper du dina användare att bli bättre på det dom gör, och hur ska du tänka för att bygga en så trevlig och tilldragande produkt som möjligt. Vi beskriver fem steg som kan ta dig en bra bit på vägen. Dessutom zoomar vi in på spelet Apex Legends och hur ett tydligt mål tillsammans med enkla och tydliga ramar kan skapa väldigt bra förutsättningar för självorganisering.Boken vi använt som stöd för avsnittet är Game Thinking av Amy Jo Kim. För att anmäla er till väg74-konferensen kan ni gå in på denna länk. För att vinna en t-shirt skall ni lista ut vad som står på den. Bild finns här. Några hållpunkter:[5:40 Inzoomningen][13:22 Huvudämnet]21:50 Det finns förmodligen nåt annat att programmera på33:25 Har du spelat Cuphead?45:33 Det finns olika typer av användare55:49 Dags att speltesta

With a background in neuroscience, computer science, and psychology, Amy Jo Kim is part game designer, part web community architect.Her design credits include Rock Band, The Sims, Ultima Online, eBay, family.com, nytimes.com, indiegogo.com. and numerous startups. She’s well known for her 2000 book, Community Building on the Web, and her work applying game design to Web and mobile services.Kim holds a Ph.D. in Behavioral Neuroscience from the University of Washington and is an adjunct Game Design professor at Stanford and at the USC School of Cinematic Arts.

  Support our podcast! How can you support us? There are many free and paid ways to support the show. Be sure to check out our support page! In this episode of Board Gaming with Education, Dustin sits down and talks with Rob Alvarez from the podcast Professor Game. Dustin and Rob talk about how they practice gamification and game-based learning at IE Business school in Madrid, Spain. Rob is an expert, international speaker and advocate for the use of gamification in education. He is the host of Professor Game podcast and works and teaches at IE Business School, ranked #1 and #2 by the Financial Times (among others) for its Global MBA over the past five years. Rob Alvarez - 1:55 The Root Beer Game (Beer Game)- 3:52 Gamification in Education - 7:16 Escape Room for Review - 10:31 Professor Game - 17:17 Amy Jo Kim - 25:55 Our new Facebook Group for Educators: Games-based Learning, Gamification, and Games in Education Thank you to Purple Planet Music for the wonderful contribution of their song "Retro Gamer" for our interview segment. This song can be found in full on this music archive. Support us by listening to us on RadioPublic! Every listen helps contribute resources to keep our podcast going. Always be sure to check out our show notes (website blog post) to read a recap of the episode topics and games mentioned in the episode.

Ted Schilowitz serves as Paramount Pictures' Futurist, as well as an advisor to the University of Nebraska’s Johnny Carson School of Emerging Media Arts. He sees himself as an explorer, with an eye toward storytelling and creativity. His modern lab rat approach, allows him to experiment with all types of technology and determine what makes it valuable for the future. Brian Ardinger, Inside Outside founder, and Ted discuss the intersection between storytelling and human behavior. Specifically, they address next-generation screens to create the illusion of reality.  Highlights from the discussion: - VR is an emerging process of teaching people about new ways of using more powerful screens in their lives.  - People want entertainment when they want it and where they want it. Connecting the screen to your eyes and your brain, something that doesn’t exist yet at scale.  - Experiments with VR, AR, and mixed-reality headsets. Logging hours in experimenting, then bringing back experiences to the studio.  - The power is accelerated to create an illusion of things that aren’t real. There are ethical, safety and truth concerns. - Mixed reality or extended reality is the thing to watch.  - VR is a multi-level/multi-year evolution. We’ve seen good progress, investment, and predictive analysis.  - Viable businesses are enterprise and heavy and light industrial markets. Things are getting adopted when people use them differently.  - Read The Innovators Dilemma by Clayton Christianson. - How can people tap into creativity and adaptability? Read Creativity Inc, about Pixar, where story means everything and technology is used in service to the story.  To find out more or connect, find Ted on Twitter at @virtualtedfor email him at ted_schilowitz@paramount.com. You can also learn more from his augmented mixed-reality discussion on the AR Show or from various articles found online.  If you liked this episode, you might also enjoy: Ep. 107 - Azeem Azhar, Author of “Exponential View”; Ep 106 - Amy Jo Kim, Innovation Consultant and Author of Game Thinking, Ep 80 - Ari Popper w/ SciFutures; and Ep 60 - David Mattin w/ TrendWatching FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Ted Schilowitz serves as Paramount Pictures' Futurist, as well as an advisor to the University of Nebraska’s Johnny Carson School of Emerging Media Arts. He sees himself as an explorer, with an eye toward storytelling and creativity. His modern lab rat approach, allows him to experiment with all types of technology and determine what makes it valuable for the future. Brian Ardinger, Inside Outside founder, and Ted discuss the intersection between storytelling and human behavior. Specifically, they address next-generation screens to create the illusion of reality.  Highlights from the discussion: - VR is an emerging process of teaching people about new ways of using more powerful screens in their lives.  - People want entertainment when they want it and where they want it. Connecting the screen to your eyes and your brain, something that doesn’t exist yet at scale.  - Experiments with VR, AR, and mixed-reality headsets. Logging hours in experimenting, then bringing back experiences to the studio.  - The power is accelerated to create an illusion of things that aren’t real. There are ethical, safety and truth concerns. - Mixed reality or extended reality is the thing to watch.  - VR is a multi-level/multi-year evolution. We’ve seen good progress, investment, and predictive analysis.  - Viable businesses are enterprise and heavy and light industrial markets. Things are getting adopted when people use them differently.  - Read The Innovators Dilemma by Clayton Christianson. - How can people tap into creativity and adaptability? Read Creativity Inc, about Pixar, where story means everything and technology is used in service to the story.  To find out more or connect, find Ted on Twitter at @virtualtedfor email him at ted_schilowitz@paramount.com. You can also learn more from his augmented mixed-reality discussion on the AR Show or from various articles found online.  If you liked this episode, you might also enjoy: Ep. 107 - Azeem Azhar, Author of “Exponential View”; Ep 106 - Amy Jo Kim, Innovation Consultant and Author of Game Thinking, Ep 80 - Ari Popper w/ SciFutures; and Ep 60 - David Mattin w/ TrendWatching FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

In this conversation with author, game designer and start-up coach, Amy Jo Kim, we discuss how to apply game thinking to learning experience design.

Video games have towered over many industry in terms of bringing new innovations and products to the marketplace quickly, efficiently, and cost-effectively. So how can you take a page from their game plan and use it in your own business to launch a highly successful, innovative new product or service idea quickly and effectively? Keep Reading >> My guest today is Amy Jo Kim. Amy has a background in neuroscience, computer science, and psychology and is an expert in the fields of video game design and online community architecture. She has been responsible for a wide variety of game designs such as The Sims and Ultima Online, and is well-known for her work in applying game design strategies and techniques into online and mobile services. Amy joins me on the show today to share how she helps entrepreneurs and innovators build their products faster, smarter, and innovate successfully through “game thinking,” the characteristics of highly successful innovations, and the insight she has learned from working with these products and services that can help other innovators and entrepreneurs launch their next big idea successfully.   “The process looks messy, alliterative, and half-baked while you are in the middle of it, but this is how innovation happens.” – Amy Jo Kim   Today on the Fierce Feminine Leadership Podcast: What is “game thinking” and why you should think like a game designer What is “deep learning” and how it can help you work smarter and faster The common characteristics of successful innovations Having the humility to be genuinely curious about what works in your idea – as well as what doesn’t Doubling down on your super powers to get 10X results – 10 times faster The difference between your aspirations and your super powers Who you really need to talk to in the early stages of creating an innovative product or service How listening to your customers and clients can help you get innovative ideas for new products and services Iterating your core learning loop   What It Takes to Bring a Great Idea to Life: Think like a scientist. Be able to hold a vision and be actively interested in what is wrong with your ideas. Know what stage you are at and who to test your idea on. Find the smallest bit of value – the starting point of your experience – and prototype that. Click here for the free Cultivating Your New Product Idea worksheet   Mentioned in This Episode: Crossing the Chasm by Geoffrey Moore Innovation Diffusion Theory   Connect with Amy Jo Kim: AmyJoKim.com  

Product Development to Create Raving Fans Using Game Thinking Amy Jo Kim is a longtime innovation consultant and author of Game Thinking, a step-by-step system for building lasting engagement into product experience and based on design techniques from hit games. With a wealth of knowledge, Amy Jo spoke to Brian about the concept of superfans, mainstream majority and early majority, and why identifying these demographics is crucial for success. Check out her book at https://gamethinking.io If you are interested in product development, check out Brian's interview with Laura Klein at https://insideoutside.io/podcast/ep-34-laura-klein-w-lean-startup-for-product-design/   GET THE LATEST RESOURCES Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Amy Jo Kim is a longtime innovation consultant and author of “Game Thinking.” With a wealth of knowledge that she is eager to share, she talked to Brian about the concept of superfans, mainstream majority, and early majority and why identifying these demographics is crucial for success. For information regarding your data privacy, visit acast.com/privacy

Don’t call it gamification. Author, game designer, and CEO of Shufflebrain, Amy Jo Kim joins us to talk about her Game Thinking methodology, the joy of working independently, and getting clients to walk through the fire and accept criticism they might not want to hear.     P.S. Amy Jo has a podcast! Getting2Alpha        

With a background in neuroscience, computer science, and psychology, Amy Jo Kim is part game designer, part web community architect. Her design credits include Rock Band, The Sims, Ultima Online, eBay, family.com, nytimes.com, indiegogo.com. and numerous startups. She’s well known for her 2000 book, Community Building on the Web, and her work applying game design to Web and mobile services. Kim holds a Ph.D. in Behavioral Neuroscience from the University of Washington and is an adjunct Game Design professor at the USC School of Cinematic Arts.

How can “game thinking” help strengthen long-term engagement with your users? Today, on this episode, my guest Amy Jo Kim discusses how she helps entrepreneurs bring their ideas to life with game thinking to help accelerate early product design.

In this Topical Zoom episode I speak with Amy Jo Kim, world-renowned social game designer, community architect & startup coach about gamification, game thinking and mistakes startups make. She specifically talks about a reason why we see so many failed products in the market. Many companies use “game”in their products. The word we hear a […]The post One Big Reason Behind So Many Failed Products appeared first on .

In this Topical Zoom episode I speak with Amy Jo Kim, world-renowned social game designer, community architect & startup coach about community building and why it should play a bigger and central role in what we create. Communities are a core aspect of the human race, and have played a key role on the internet […]The post Why Community Building Should Be Central To Your Product Strategy? appeared first on .

In episode 151 of the Fierce Feminine Leadership podcast, Amy Jo Kim provided powerful insight from the game design industry on ways you can create innovative ideas and turn them into highly successful products and services. During the conversation, the idea of “killing your darlings” came up numerous times as well as why it’s important to evaluate, assess, and let go of the things that are not working for your project, business, or organization. Keep Reading >> Today, I want to discuss what it means to “kill your darlings” and why taking this step is often one of the hardest for many entrepreneurs and female leaders. I also want to share the positive impact that letting go of what’s not working can have on your business or organization once you get past the emotional aspect of “killing your baby” and begin pruning it to perfection as well as share some key questions you should ask to help identify what is working, what’s not working, and what your next steps should be. When you’re willing to kill off the darlings to preserve the body of strength of your work, you will find that not only do you develop a deeper sense of confidence, but your relationship with your tribe and overall effectiveness is greatly enhanced.   Today on the Fierce Feminine Leadership Podcast: The emotional aspect of killing your darlings Why it’s important to prune what’s not working to make room for things that work Utilizing feedback from “fussy” clients and customers   3 “Darling Killing” Questions You Should Be Asking: What should you keep doing because it’s working? What should you stop doing because it is not working? What should you start doing because it would be even more helpful? Click here for the free How to Kill Your Darlings worksheet   Love the show? Let us know!        Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!                 What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!                 And, if you really want to ramp up your fierceness…         Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!                 Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.                    A Special Thank You to Our Sponsors               This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women.         Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!    

Our topic today is:  Game Thinking and the MVP of Instructional Design with special guest Zsolt Olah. Zsolt participated in Kevin Werbach's G.A.M.E. (Gameful Approaches of Motivation and Engagement) along with researchers and practitioners of game design and gamification such as Karl Kapp, Amy Jo Kim, and Sebastian Deterding. While researchers and practitioners might have disagreed on many levels about gamification, there was one big take away for L&D we all agreed on. Is Instructional Design Dead? Zsolt believes that Instructional Design can be the MVP of the game, but only if we redefine our job and move our focus from the traditional content-driven design to user-centered action design. And that's where Game Thinking comes in. Zsolt likes to refer to the systematic approach overall as Game Thinking, which may result in gamification, game-based learning, the combination of the two or no training at all. It all depends on the business goals. Our discussion today explores: The meaning of Game Thinking first. A resistance by instructional designers to designing gamified learning experiences The most frequently asked questions by instructional designers about gamification Moving away from the content-driven approach to a user-centered, action-focused approach The best way to learn more about gamification of learning About Zsolt Olah:  Zsolt is a Director, Innovation and Learning Solutions at PDG (Performance Development Group), where he's responsible for a team to deliver innovative learning and performance solutions that drive business results. Previously, Zsolt worked as a Sr. Program Manager at Comcast University, where he was the thought leader in the creative learning solutions space, spearheading the research and application strategy of gamification/game-based learning, game-thinking within learning and development. Connect with Zsolt http://rabbitoreg.com and on Twitter at @rabbitoreg Connect with Monica at www.monicacornetti.com or on Twitter at @monicacornetti Visit the Sententia website to learn more about our upcoming Level 1 and Level 2 certifications for learning and talent management professionals – we have both live and online certifications you can choose from – www.sententiagames.com

Our topic today is: Game Thinking and the MVP of Instructional Design with special guest Zsolt Olah. Zsolt participated in Kevin Werbach's G.A.M.E. (Gameful Approaches of Motivation and Engagement) along with researchers and practitioners of game design and gamification such as Karl Kapp, Amy Jo Kim, and Sebastian Deterding. While researchers and practitioners might have disagreed on many levels about gamification, there was one big take away for L&D we all agreed on. Is Instructional Design Dead? Zsolt believes that Instructional Design can be the MVP of the game, but only if we redefine our job and move our focus from the traditional content-driven design to user-centered action design. And that's where Game Thinking comes in. Zsolt likes to refer to the systematic approach overall as Game Thinking, which may result in gamification, game-based learning, the combination of the two or no training at all. It all depends on the business goals. Our discussion today explores: The meaning of Game Thinking first. A resistance by instructional designers to designing gamified learning experiences The most frequently asked questions by instructional designers about gamification Moving away from the content-driven approach to a user-centered, action-focused approach The best way to learn more about gamification of learning About Zsolt Olah: Zsolt is a Director, Innovation and Learning Solutions at PDG (Performance Development Group), where he's responsible for a team to deliver innovative learning and performance solutions that drive business results. Previously, Zsolt worked as a Sr. Program Manager at Comcast University, where he was the thought leader in the creative learning solutions space, spearheading the research and application strategy of gamification/game-based learning, game-thinking within learning and development. Connect with Zsolt http://rabbitoreg.com and on Twitter at @rabbitoreg Connect with Monica at www.monicacornetti.com or on Twitter at @monicacornetti Visit the Sententia website to learn more about our upcoming Level 1 and Level 2 certifications for learning and talent management professionals – we have both live and online certifications you can choose from – www.sententiagames.com

You’ve got a groundbreakingly innovative product idea, and you’ve assembled a crack team of designers. You know exactly what you want to do, but you’re unsure of how to do it. Without a framework to drive your product development, it’s Game Over.

When your user gets value from your design, they’ll likely make using it into a habit. They’ll keep coming back, forming more habits as they continue to get results. When we add new features, we often force them to break the habits they’ve carefully formed. That’s what makes our users upset when we change the design unexpectedly. Their old habits no longer deliver the value they once did, and now they have to form new ones. In this episode, Jared learns from Amy Jo Kim how game designers approach the problem of introducing new levels, weapons, and other features. Amy Jo shows how the way game designers think can be easily applied to your designs.

Join us for a look back at the highlights and key themes of the first season of Getting2Alpha - the podcast about how creative people bring their idea to life.

Turbocharge Your Path Towards Product/Market Fit When: Thursday, September 10th 11 am PT / 2 pm ET Featuring: Amy Jo Kim It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently? In this webcast, Amy Jo Kim, social game designer, entrepreneur, and startup coach gives us a peek into what she’ll be talking about at The Lean Startup Conference. Based on her successful coaching program, she’ll discuss design hacks that can help you find and delight your aspirational audience. In this webcast you’ll learn: How to inject early product design with game design smarts What differentiates genre-defining products Design hacks that will delight your prospects

Amy Jo Kim joins Dirk and David to talk about cooperative gaming and the move away from zero-sum game mechanics. Social and online gaming have shown time and again that players want to cooperate and work together rather than kill each other and constantly compete. Amy Jo offers her experience and insight into what makes cooperative fun, and how designers can make it compelling.-------------------------------------------------------Contact Information Dirk Knemeyer - @DKnemeyer, www.artana.com, Dirk@Knemeyer.com David Heron - @DavidVHeron Amy Jo Kim - @amyjokim, www.shufflebrain.com, www.mvpdesignhacks.com----------------Episode Outline 0:00:26 - The cooperative revolution 0:04:35 - Amy Jo’s background 0:13:14 - Zero-sum games 0:23:28 - Mobile and free to play 0:35:48 - Balancing feeling special and teamwork 0:54:43 - Powerful mechanics in co-op 0:57:10 - Steps for a new designer