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[SUMMER SERIES] How to Plan Your Marketing – Episode 326 Welcome to a special episode of the Small Business Made Simple podcast, where Jenn Donovan brings you the Summer Series – a collection of some of the most impactful episodes to help you take your business to the next level. Whether you're relaxing over the holidays or gearing up for the new year, this episode will guide you through the essential steps to plan your marketing strategy for 2025. Jenn dives into why strategic marketing is more critical than ever. With the AI revolution on the horizon, the landscape of business is shifting fast, and it's essential to be proactive. She shares practical advice on how to double down on marketing in tough times, why building a community is key to business success, and how investing in yourself and your business can set you up for growth in 2025. So grab a cuppa, sit back, and tune in to discover how you can start planning for the future – and make 2025 your best year yet. Don't miss out on Jenn's insights, and remember, the key to success is action. Listen now, and let's make next year a year to thrive! Are you currently working on a marketing strategy for the new year, or are you still in the planning phase?  

After 10 years, we're ending our podcast. We are both incredibly grateful for the opportunity to have you as a listener. So in this final episode of Hanson & Hunt, we'll tell you about our decision, reflect on producing 190 episodes of the show, share some podcasting advice, and give thanks to all who helped make this so enjoyable to do. Thank you! Arik and Kevin Please note: Our website - HansonandHunt.com - and previous episodes will be available through December 2024. MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke'? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Facebook woos Gen Z Woke brands Spotlight: Quaker Oats photo project Social media warning label AI's impact on Google search Closing: Advice for your to-do list Closing: A drastic social media diet ARTICLES AND LINKS Facebook renews focus on young users Your favorite brand no longer cares about being woke Consumers are less interested in brands taking stances on sociopolitical issues Jon Stewart smashes the myth of corporate morality in Pride, BLM, and beyond Quaker illustrates the power of mornings with interactive photo series Why I'm calling for a warning label on social media platforms Why publishers fear traffic, ad declines from Google's AI-generated search results The state of publisher traffic: Framing the evolution and impact of search and referral in 2024 Gartner predicts search engine volume will drop 25% by 2026 Google Zero is here, now what? Ann Handley's latest email newsletter Kara Hardin post What it's like to be off social media FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Gartner's 2024 CMO Spend Survey The social media news anchor Spotlight: "Bring ya ass" Why social media is the most misunderstood job The Death of the follower Closing: Over-optimization ARTICLES AND LINKS Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024 How the social media news anchor is redefining journalism Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment Why social media is the most misunderstood job in corporate America Social media marketing: The death of the follower The plague of over-optimization Help Every Reporter Out FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting's popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY A refreshed PESO Model Infinite Dial report Spotlight: An AI image fail NISM Social Media Job Study Followers vs. engagement Closing: Coach Mulkey's PR misstep ARTICLES AND LINKS The newly refreshed PESO Model framework and process The Infinite Dial 2024 Queensland Symphony Orchestra's Facebook ad fail 2024 NISM Social Media Job Study Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study Instagram chief says follower counts are not a good indicator of account value Kim Mulkey's media relations strategy backfires There's no place for a reptile brain in PR FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Marketing Basics – that's the theme for April on the Podcast. Let's get the marketing basics right, except today we are getting the SALES BASICS right with Frances Pratt who is as passionate about sales as I am about marketing (amazing, right? I know!). Whether you've been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/292 Take a listen to episode 292 and hear the GOLD!

There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY The social media productivity report Who sends traffic on the web? Spotlight: Auntie Anne's The 2024 state of internal communications B2B thought leadership impact report Closing: Reasons why employees are distracted ARTICLES AND LINKS The Social Media Productivity Report Who sends traffic on the web and how much? The art of making pretzels part of every conversation The 2024 state of internal communications Is your thought leadership stuck in ‘mutually assured irrelevance'? Reasons why employees are distracted FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing in 2024 is going to look a little different. Stop building your audience, take note of what's REALLY working when it comes to TikTok and Reels and for goodness sake, start making marketing easier for yourself – think repurposing and retargeting. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/284 Take a listen to episode 284 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social  READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge    WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads  SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/284    DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au 

What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Maximizing LinkedIn performance New Pew info on social media use Spotlight: Special Bisquick box How to use the art of commenting for PR 2024 Global Comms Report Closing: LinkedIn collaborative articles ARTICLES AND LINKS Key tips on maximizing LinkedIn performance Americans' social media use ‘Fargo' season 5-themed Bisquick debuts at remote midwest supermarket How to use the art of commenting for PR Cision and PRWeek 2024 Global Comms Report LinkedIn shares new insights into engagement with collaborative articles Arik's webinar/10 social media trends for 2024 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's the difference between a Landing Page and a normal Website Page? What's the purpose of a Landing Page? What goes on a Landing Page, Jenn? Tune in and all will be revealed! You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/281 Take a listen to episode 281 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social  READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge    WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads  SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/281    DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au  Join my 5 Week Email Marketing Masterclass – get all the details here: https://bit.ly/EmailMasterclasswithJenn

From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY 2023 Edelman Trust Barometer Gartner social media predictions Spotlight: Solo Stove New media measurement course 2024 trend roundup Closing: Career contentment Closing: Free webinar on social media trends ARTICLES AND LINKS 2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competent Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025 Solo Stove's viral Snoop Dogg partnership fails to spark up sales The Fundamentals of Media Measurement online course Arik's 10 social media marketing trends for 2024 10 non-obvious social media trends you need to consider right now 11 2024 PR trends you need to start preparing for now Three PR trends agencies can't afford to miss in 2024 Amber Naslund - It's okay to be content where you are Mark Schaefer - From paycheck to purpose: Why I stopped growing my business Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Is AI content better and trusted? The employee influencer trend in internal comms Spotlight: The North Face gets "to the choppa" Priorities for comms execs in 2024 Crappy photos on your channels Closing: The mess at X Closing: McDonald's social job posting ARTICLES AND LINKS AI content Is preferred over human content Readers don't trust AI-generated news The top internal communication trends for 2024 I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next. 8 key priorities for execs and comms leaders 4 bad communications habits to leave in 2023 Elon Musk claims advertisers are trying to ‘blackmail' him McDonald's job posting for a Director, Social Media and Influencer Marketing FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

There's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And, how Adidas struggled to manage Kanye, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Creator Connections report Social media subscriptions Spotlight: Oatly's creative director State of Content Marketing Report Is social media even worth it? Closing: Should you help your kid be an influencer? Closing: What Adidas knew about Kanye ARTICLES AND LINKS Creator Connections report Why social media subscriptions can become the new normal I was axed as Oatly's creative director - here are 5 arguably useful lessons Superpath's State of Content Marketing Report Ann Handley: "Is social media even worth it?"  Your kid won't be an astronaut. Don't fight them about being an influencer Podcast: What Adidas knew about Kanye SMBMSP event on Dec. 15 - Behind the Screens: Insights from social media leaders FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, discover how Mastercard transformed everyday purchases into priceless surprises, emphasizing the power of rewards, inclusivity, and simplicity in marketing.

The iconic campaign we're discussing today saw daredevil Felix Baumgartner make a record-setting jump from the edge of space, and we'll explore how it became a marketing phenomenon that captured the world's attention.Tune in to learn how Red Bull's Stratos Jump pushed the boundaries of marketing and left a lasting impact.

In this episode, we explore BMW's game-changing "The Hire" campaign from the 2000s, discovering how captivating narratives and outstanding content can make all the difference. Tune in now!

Does Blogging help with SEO? Should I be spending time on email marketing and social media marketing? How do I get more engagement on my social media accounts from my followers/community? These are the three questions asked by my community and answered here on the podcast today. Listen in – you'll love it! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/267 Take a listen to episode 267 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social  READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge  WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads  SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/267    DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

On this episode of The DEB Show, host Debra Eckerling speaks with Darlene Hawley, Christy Maxfield, and Wendy Parslow about teamwork. Darlene is a leadership and business coach, Christy Maxfield is president and CEO of Purpose First Advisors, and Wendy Parslow is a sention leader. Teamwork is “the combined action of a group of people.” It impacts your personal – as well as your professional – life. Darlene, Christy, and Wendy discuss ideas for building and maintaining teams, leadership tips, strategies for better communication, and so much more. What is Teamwork? - Darlene: People coming together with a mission or vision, and bringing their skillsets - Wendy: When everyone knows what they are contributing - Christy: Understanding how your skills compliment others, so you build something bigger than yourselves - Wendy: When 1 + 1 = 3 Remember …   - Darlene; There is no I in Team! - Wendy: Discomfort opens doors - Christy: We are humans working with humans. Respect each other's humanity Goals - Christy: Think about how you want to show up … as the leader and/or a participant - Darlene: Identify one of those hard conversations, schedule it, practice, and make it happen - Wendy: Identify a friction point on your team, and work with your team to resolve it - Wendy: Figure out how you be vulnerable with someone (ask a question, for advice) … and do it Final Thoughts - Wendy: Don't underestimate the power of a leader when they are doing it right - Darlene: Keep speaking up, standing out, and making an impact - Christy: Be intentional about building and nurturing your teams Learn more about:  Darlene Hawley: https://DarleneHawley.com Christy Maxfield: https://purposefirstadvisors.com  Wendy Parslow: https://WendyParslow.com Debra Eckerling: https://TheDEBMethod.com The Marketing Podcast Network: https://MarketingPodcasts.net Learn more about your ad choices. Visit megaphone.fm/adchoices

Was it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman's 2023 Future of Corporate Communications study, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY The lessons from NPR's departure from X The stories leaders need to tell Spotlight: The Tank Museum The weirdness of LinkedIn Edelman's 2023 Future of Corporate Communications study Closing: Phone etiquette Closing: Social media writing best practices webinar ARTICLES AND LINKS Six months ago NPR left Twitter. The effects have been negligible 5 types of stories leaders need to tell This museum has 300 tanks and over 100 million YouTube views It's not just you. LinkedIn has gotten really weird Edelman's 2023 Future of Corporate Communications study Text first and never leave a voice mail Social media writing best practices webinar FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

We chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent on influencer marketing, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Edelman's Trust at Work report Hootsuite's Social Media Career Report Spotlight: 7-Eleven crushes Instagram with cars Chobani's "ghostwriter" job goes viral Big investments in influencer marketing Closing: Fake podcast video clips ARTICLES AND LINKS 2023 Edelman Trust Barometer Special Report: Trust at Work 2023 Social Media Career Report What's it really like to work in social media? Hootsuite unveils the unfiltered realities of the modern social media manager How 7-Eleven's Instagram grew 600k from... cars? Hundreds of people applied to be a ghostwriter for a yogurt company CEO. The kicker — the job pays up to $278,400 a year The Hollywood strikes are a wake-up call that creators are bigger than social media New report finds that investment in influencer marketing is rising faster than traditional ads The weird rise of fake podcasts People are filming viral fake podcast clips to make whatever they're saying or selling seem more credible FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY The splintering of social media How to evaluate your marketing channels Spotlight: YouTube thumbnail designers Duolingo salutes its social media team Crisis comms report Closing: Calibration meetings ARTICLES AND LINKS Social media is dead. Welcome to the swipe era How the pandemic changed marketing channels The CMO Survey AI comes for YouTube's thumbnail industry Duolingo's Q2 earnings It's time to end unhinged social media The state of crisis comms according to the pros There's a secret reason you're not getting promoted FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's chat Facebook. It's not dead in the water and it is probably driving more traffic to your website than you give it credit for – so let's chat about 21 ways you can continue to grow your Facebook presence. Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/255 Take a listen to episode 255 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social  READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge  WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads  SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/255    DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Thanks again to Sellerdash for sponsoring today's episode.  If you are in e-commerce or have a business friend who is, go back out www.sellerdash.io – besides listening to this podcast, it could be the best thing you do today for your business!

We discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC's recent updates to its Endorsement Guides, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Tracking dark social Do a deep dive in your social media data Spotlight: Brand lessons from Barbie The FTC's updated Endorsement Guides Threads takes on Twitter Closing: Are side gigs ok? ARTICLES AND LINKS Dark Social in 2023: Here's why (and how) you should track it How to be effective on social media - 5 things we learned from a data deep dive Your brand is Barbie Federal Trade Commission announces updated advertising guides to combat deceptive reviews and endorsements FTC publishes updated Endorsement Guides and proposed rule banning fake reviews Threads 101: A strategy guide for brands A comparative analysis: Twitter vs. Threads in terms of interactions How do you feel about your team members or colleagues having "side gigs"? FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

We discuss a great report from Reuters on how people are getting and interacting with news from social media. We also chat about a growing call for organizations to produce and post less content. Plus, the rise of the bored work colleague, Arik shares his story of getting suspended by Twitter, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY The 2023 State of Social Media Reuters examines social media news habits Spotlight: Saucony sponsors nurses How much content is too much? UGC vs. influencers Closing: The "jobless employed" Closing: Twitter suspended Arik! ARTICLES AND LINKS The 2023 State of Social Media: AI & data take center stage New report looks at social media posting and news consumption trends in 2023 Why Saucony is sponsoring healthcare workers How much content is too much? Agencies are starting to ask that question New report suggests that consumers are far more swayed by UGC than influencers How some people get away with doing nothing at work Arik was booted from Twitter! FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY New data on PR pitches to journalists  The metaverse is dead Spotlight: Bud Light gets a beatdown 2023 Global Communication Report The content potential of comments Closing: Preferred skills and mindset of new PR hires ARTICLES AND LINKS Propel Q2 Media Barometer reveals journalist responses overall are still under 3% RIP Metaverse Hold the postmortem: The metaverse was never alive in the first place 'Not a formal campaign': Anheuser-Busch distanced itself from the Bud Light controversy — says it was one camp, one post, one influencer. But is it enough to win back drinkers? Bud Light's ad backlash shows the complexity of mass marketing 2023 Global Communication Report from the USC Center for Public Relations Six ways to ensure brand reputation Why comments are the new creative brief What PR managers want in an employee FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they're right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a blue check next to your username? Plus, we call BS on a couple commonly held assumptions in social media and marketing. Also, an aquarium's successful made-up social media theme week, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: Long-form video Spotlight: 'Shrimp Week' Quick News & Quick Takes: Twitter melts down again Quick News & Quick Takes: Creating multidisciplinary marketing teams Quick News & Quick Takes: PwC's 2023 Trust Survey Q&A: Commonly held assumptions in our work that are complete BS Closing: Lemon8 Closing: Social Media Breakfast MSP ARTICLES AND LINKS How video consumption is changing in 2023 The art of video storytelling and why it matters for your marketing Documentary shorts: The medium for communicating brand values today The 9 best examples of video storytelling Dick's Sporting Goods: 75for75 Grant Recipient/ Westinghouse Football Lynn Melling/515 Productions Monterey Bay Aquarium's ‘Shrimp Week' is a really big deal Twitter failed to scare legacy verified accounts into paying for Twitter Blue Should your business buy Twitter's $1,000 gold checkmark? Modern marketing: Six capabilities for multidisciplinary teams PwC's 2023 Trust Survey What's a commonly held assumption in your industry that is complete BS, but no one ever says it?  TikTok owner's Lemon8 has vaulted into one of America's most popular apps  Social Media Breakfast - Minneapolis/St. Paul FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

We all know that social media is getting more fragmented. What the platforms used to be isn't what they are today. And we're all spending our time in more places. So it's time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for 2023. Also this month, is it ok to apply for a marketing or comms job if you don't meet all the requirements? Plus, why your social media policy for employees might be due for an update. Also, a new report that will help you get your CEO setup for success on LinkedIn, troubling changes to our work relationships, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: Social media fragmentation Brandpoint report: The Future of the PR Industry Spotlight: Nissan uses TikTok's BeReal lookalike Quick News & Quick Takes: 'Invisible' CEOs on LinkedIn Quick News & Quick Takes: Update your social media policy Quick News & Quick Takes: A key year for internal communications Q&A: Do you apply to a job even if you don't meet every skill requirement? Closing: Have we forgotten how to be in work relationships? Closing: SMBMSP is back   Closing: Join Arik at the MN IABC Convergence Summit ARTICLES AND LINKS Digiday series: Social Media Fragmentation Arik's webinar: 10 pragmatic social media marketing trends to pay attention to in 2023 The Future of the PR Industry: 2023 Research Report Nissan brings TikTok's BeReal lookalike to March Madness The Digital Reputation Report: Tracking CEOs on LinkedIn BBC to review social media rules for all staff in bid to resolve Gary Lineker row Employers plan to hit reset on internal communication strategies in 2023 Do you apply to a job even if you don't meet every skill requirement? Have we forgotten how to be in work relationships? Register for SMBMSP: 10 social media trends you should be tracking in 2023 Register for the MN IABC Convergence Summit FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: Generative AI and ChatGPT Spotlight: Red Wing Shoes partners with youth artists Quick News & Quick Takes: Going dark on social media Quick News & Quick Takes: The 2023 Edelman Trust Barometer Quick News & Quick Takes: De-influencing on TikTok Q&A: When do you need an agency and when do you need a consultant? Closing: Insight on Duolingo's social media strategy Arik's workshop: Discover social media trends for 2023 ARTICLES AND LINKS ChatGPT Beyond the basics: 20 non-obvious uses of ChatGPT for marketing AI writer and AI design tools for marketers AI, our new creative collaborator How to use AI writing tools in content marketing The real reason so many creators worry about ChatGPT and generative AI Red Wing Heritage's latest student-led capsule collection honors the arts and local community Red Wing Shoes and Juxtaposition Arts When should your brand go dark on social media? The 2023 Edelman Trust Barometer De-influencing is TikTok's response to overconsumption and inauthenticity Zaria Parvez of Duolingo shares insights on their social media strategy Wanted: Interns who can make TikTok hits Hot new job: Chief TikTok officer (LinkedIn thread) Signup for Arik's workshop (2/22/23): Discover social media trends for 2023 Social media is constantly changing, and the way your company uses it also must shift FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hired for a social job? Also, a backlash against what some people call the "stuffy and fake" feel of LinkedIn, one company's drastic move to reduce meetings, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: In-house creators Spotlight: A ChatGPT commercial with Ryan Reynolds Quick News & Quick Takes: CCO outlook for 2023 Quick News & Quick Takes: The decline of humorous brand messaging Quick News & Quick Takes: 'Shitposting' on LinkedIn Q&A: Do you need to be active on social media personally to get a social media job? Closing: Shopify's “calendar purge” ARTICLES AND LINKS How Gen Z social media managers became the new CMOs Social media managers are becoming the main character What happens when a brand's TikTok personality leaves? Kwik Trip's TikTok Ryan Reynolds used ChatGPT to make a Mint Mobile ad, and the results were ‘mildly terrifying' The CCO's Distinct Outlook on 2023 What types of brand messaging appeal to Americans? People are shitposting on LinkedIn now Shopify is conducting a “calendar purge” Shopify combats the meeting madness FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Does influencer marketing really pay off? We'll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisions in comms and marketing, a listener question about salaries for social media jobs, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Talking Point: Does influencer marketing really pay off? Spotlight: Looking back at Lush's decision to quit some social channels Quick News & Quick Takes: Why it's time to get serious about data Quick News & Quick Takes: Aligning internal and external comms Quick News & Quick Takes: Content marketing trends for 2023 Q&A: Salaries of social media jobs Closing: What annoys PR pros and journalists about each other? ARTICLES AND LINKS Does influencer marketing really pay off? Lush has no regrets about quitting Instagram and Facebook The hard skills gap we continue to ignore (essay in the 2023 Relevance Report) 2023 is the year when internal and external communications align 80+ content marketing trends for success in 2023 We're simply not paying our social talent nearly enough 18 ways PR people piss off journalists 12 ways journalists piss off PR people FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Yes, this is a special edition of the program. This episode should drop on the Wednesday of Thanksgiving week here in the United States. So most of us are welcoming family to the house, or visiting relatives at theirs, readying for turkey and ham and, of course, Thanksgiving Day American football.  But many of us have either can't distract ourselves from thinking about work for a four- or five-day weekend, or perhaps some of us have families that wear out their welcome and force us to run, hide and hibernate with a good podcast for a bit. So, I thought I'd share something fun with you in case you needed a little holiday distraction. Of course, if you're elsewhere around the globe and this isn't a holiday for you, this episode can be at least a little weekend respite.  Today on the show I want to share with you a very different marketing podcast. A different concept even. You all know that Winfluence is part of the Marketing Podcast Network. And I am the network's executive producer. One of the now nearly 40 podcasts on MPN is a unique one called Ace Stone: Marketing Detective. It's a radio drama that parodies marketing! This is going to be fun. I invited its creator, Lacy Boggs, to come on, tell us a little bit of the back story, then we share the first episode of the podcast with you as a holiday weekend treat. You should run over and subscribe and binge the rest of season one, then ready yourself for season two which is in the works now. Do that at AceMarketingDetective.com, look for the show on the MPN website at MarketingPodcasts.net or search Ace Stone Marketing Detective wherever you get your podcasts.  No need for more today, folks. Thank you for taking time to listen to Winfluence - The Influence Marketing Podcast. I am Thankful for all of you.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a new resource from Tik Tok filled with good advice for marketers, and what consumers expect your CEO to say and do. We also have a listener question about how to choose a host for a company podcast, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro Talking Point: Time to leave Twitter?  Spotlight: Popeyes trolls the Timberwolves Quick News & Quick Takes: 2022 Spoken Word Audio Report Quick News & Quick Takes: TikTok's new resource for marketers Quick News & Quick Takes: Morning Consult report on consumer expectations of CEOs Q&A: How to choose a podcast host Closing: Apologies on social media ARTICLES AND LINKS Musk buying Twitter perfect chance for brands to abandon platform once and for all What marketers want from a Twitter reimagined by Musk Why Elon Musk might be the best thing that ever happened to Twitter Brandpoint: In the know on the top PR trends for 2023 Tweet from Popeyes referencing Karl-Anthony Towns The spoken word audio report 2022 from NPR and Edison Research New resource for businesses from TikTok What consumers expect from CEOs The case against the Twitter apology FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

The social media platforms, and marketers, are prioritizing short-form and live video. We'll offer some ideas to help your organization tap into the trend. Also this month, the lack of a career path in content marketing. Plus, what could you do with nine people assigned to your Instagram account? We also have a listener question about how to handle being called 'the social media intern.' Arik defends his stance on the decline of grammar. Plus, get the details on a Minneapolis Hanson & Hunt listener meet-up, and more. ***MINNEAPOLIS LISTENER MEET-UP*** Register for a Hanson & Hunt listener meet-up in Minneapolis on 11/3/22 WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro: Minneapolis Hanson & Hunt listener meet-up Talking Point: Short-form social video  Spotlight: A 9-person Instagram team at The Washington Post Quick News & Quick Takes: Content marketing careers Quick News & Quick Takes: Blogger survey Quick News & Quick Takes: The state of digital marketing budgets Q&A: How to end the 'social media intern' joke Closing: Should we give up on grammar? ARTICLES AND LINKS The 9 most important social media trends for 2022 Brands are driving higher reach and engagement by posting Instagram Reels How the Washington Post grew its Instagram following from 600K to 6M Content marketers share salaries, career paths, and more in 2023 New blogging statistics: What content strategies work in 2022? CMOs' digital spend skews to paid over owned or earned media Give up on grammar FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time to end the thinking that leaders in comms, PR and marketing don't have business chops. We'll discuss earning and keeping the coveted seat at the table, at any point in your career. Also this month, the factors that might make you say no to working with an influencer. Plus, was a recent one word tweet trend worth the effort? And, a listener question about job candidates who dress down for their interviews, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Earning and keeping the seat at the table  Spotlight: A one word tweet trend Quick News & Quick Takes: The power of attention Quick News & Quick Takes: Red flags from influencers Quick News & Quick Takes: Top digital skills Q&A: Job candidates who dress down for interviews Closing: Boomerang employees are making big bucks Arik's upcoming webinar: Executives on LinkedIn ARTICLES AND LINKS Latest findings from PwC's Pulse Survey of CMOs and marketing leaders Understanding the value of PR: Is it time to look for those MBAs? PR measurement: Metrics to use for success Amtrak tweeted “Trains” and it makes sense cause social media managers are ready for a holiday weekend Marketers should pay more attention to attention The five tells that mean you should pass on hiring an influencer Digital most in-demand skill amid ‘techification' of marketing, study finds Boomerang employees making more $ Bolstering your executive's LinkedIn presence in 5 simple steps FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.' Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Comms challenges, DE&I, outsourcing  Spotlight: The crying CEO Quick News & Quick Takes: Gen Z's social media shift Quick News & Quick Takes: Content helps B2B buyers Quick News & Quick Takes: Zero-click content Q&A: Best practices for execs sharing company news on LinkedIn ARTICLES AND LINKS The volume and variety of communications work is shifting, finds 5th annual survey of comms pros LinkedIn/Elizabeth Laukka CEO posts crying selfie on LinkedIn after laying off employees — and it goes viral Gen Z shapes new social media era Teens, Social Media and Technology 2022 Vast majority of B2B buyers say vendor content impacts purchase decision Zero-click content: The counterintuitive way to succeed in a platform-native world FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does digital reputation really mean? We talk through some ideas for how communicators can help their organizations stand out. Also this month, what's going on with Radio Shack's Twitter account? Plus, how long it takes content creators to make it on their own. And, some advice for anyone just starting out in their comms or marketing career, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Building a real reputation online Spotlight: Radio Shack's shocking Twitter strategy Quick News & Quick Takes: Content creator survey Quick News & Quick Takes: Twitter Notes Quick News & Quick Takes: Why brands need to show up in their social comments Q&A: Advice for the college grad heading into the comms workplace Closing: Taking care of yourself during trying times ARTICLES AND LINKS There's only one thing no one can copy: you Meet the guy behind RadioShack's horny Twitter account 2022 Creator Economy Benchmark Research Future Social newsletter Twitter Notes Half of consumers say they read social media comments to learn about brands Twitter thread from Michael Smart The pressure cooker we're all sitting in FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

The threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for getting leaders to use LinkedIn more often. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Readying your comms for a recession Spotlight: Novel about the influencer life Quick News & Quick Takes: PR pros survey Quick News & Quick Takes: The social listening struggle Quick News & Quick Takes: Are email newsletters going to die? Q&A: Getting leaders to use LinkedIn more often ARTICLES AND LINKS ‘We all need things to work harder for us': Marketers at Cannes are braced for a recession It's time to 'double down,' advises P&G's Marc Pritchard around economic slowdown A recession-proof content playbook for marketing leaders What's it like to be an influencer? Jenny Mollen dishes on free stuff and all the strings attached New Muck Rack survey: The State of PR 2022 The State of Social Listening in 2022 The collapse of the email newsletter is coming, long live the newsletter 5 creative tactics to get your executives posting more consistently on LinkedIn Workshop (June 29): Unlock strategies to bolster your LinkedIn presence FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your company's new hires to announce their big move on LinkedIn. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: How do you decide which channels to add? Spotlight: Goop's 'Luxury Diaper' Quick News & Quick Takes: Changes to the LinkedIn feed Quick News & Quick Takes: Avoiding 'Link rot' Quick News & Quick Takes: Show how your content program has evolved Q&A: Kevin has an update on his new job Closing: Arik's idea for companies to showcase new hires on LinkedIn ARTICLES AND LINKS Choosing the right social media channels for your business Goop 'Luxury Diaper' is, of course, a poorly-timed PR stunt Keeping your LinkedIn feed relevant and productive At least 66.5% of links to sites in the last 9 years are dead This is what a 15-year old content strategy looks like Employer branding idea for new hires FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want consumer insights for your brand, you have traditionally relied on focus groups, surveys and other research studies. Those are typically time-consuming, difficult to gather and analyze, and expensive. Rand Fishkin sat out to solve for that problem. Fishkin is known for founding MOZ. Now he's building an easier path to discovering insights about a given audience, including who influences them, without expensive research. He visited #DiggingDeeper this week to talk about SparkToro and what the future of consumer insights looks like. This episode of Digging Deeper is presented by the Marketing Podcast Network. If you happen to be someone whose company or perhaps clients sell to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? Enter the Marketing Podcast Network. MPN is a network of podcasts all about marketing. On Brand with Nick Westergaard, Marketing With Empathy, The Copy Arena with Tania Dakka, The Rethink Marketing Podcast, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of MPN's audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

We're back!!!!! We know it took a minute, but we're back in full force. This season Seth's joined by Olivia Sisinni, a web and graphic designer based in Philadelphia. Olivia will bring a designers take to the digital marketing topics. So, buckle up and let's get to it! Find Us Online: Seth's Twitter: @sethgoldstein Olivia's Twitter: @olivia_sisinni Marketing Podcast Network Twitter: @MPNPodcasts Check out all the great shows on the Marketing Podcast Network at MarketingPodcasts.net Learn more about your ad choices. Visit megaphone.fm/adchoices

Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Attention-grabbing social media posts Spotlight: Bud Light newsjacks the NBA Quick News & Quick Takes: How journalists use social Quick News & Quick Takes: Tips for maximizing your owned media Quick News & Quick Takes: The rise of commentary on TikTok Q&A: How to tell would-be clients 'no' ARTICLES AND LINKS Beer brand Pabst Blue Ribbon apologizes for NSFW tweet Southwest tweet about interns Patrick Beverley has hilarious sponsor opportunity with Bud Light New Muck Rack survey: The State of Journalism 2022 The nine things you need to do for owned media success The hottest trend on TikTok? In-depth analysis FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

The entrepreneurial spirit can make you a better marketer. That's the underlying gist of Tim Hines's new book The Marketing Starter - How an Entrepreneurial Spirit Will Make You a More Savvy Marketer. Hines is a 17-year veteran of the startup marketing world. He's worked at agencies and brands, but always with a marketing-first mindset. He combined the two things he knows best – marketing and startups – into a refreshing and useful new book and outlook on what can make all marketers better. We dive into more about the Marketing Starter mindset on this episode of Digging Deeper. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

The best coach one can buy is one's self. That is the premise of the new book from David Novak, the former chairman and CEO of Yum! Brands. Yes … that Yum! Brands. Kentucky Fried Chicken, Taco Bell, Long John Silver's, Pizza Hut. Novak lead the growth of some of the biggest brands in the world at the largest restaurant company in the world for many years. He's been called one of the most influential people in business by Forbes and others. Since his retirement from Yum! Brands , he has been writing and podcasting. You may well know about his incredibly useful podcast called How Leaders Lead. He authored the New York Times bestseller Taking People With You. His latest book is called Take Charge of You: How Self-Coaching can Transform Your Life and Career. Novak joined Digging Deeper to give us all a very pleasant kick in the pants to do that. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Organizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effective for PR? And, advice for managing someone who is reluctant to return to your office. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Employee advocacy programs  Spotlight: March Madness and NILs Quick News & Quick Takes: CCOs and comms turnover Quick News & Quick Takes: Top PR insights of 2021 Quick News & Quick Takes: Does local TV news need an overhaul? Q&A: Managing a reluctant return to the office ARTICLES AND LINKS Are employee social media advocacy programs really working? From employee to advocate: Mobilize your team to share your brand content What is employee advocacy and how do marketers win with it? Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness Gartner survey finds 83% of Chief Communications Officers report growing influence among the C-Suite The top 17 public relations insights of 2021 CBS's McMahon: Local news needs an overhaul FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Cornett creative director Jason Majewski joins #DiggingDeeper to discuss a case study in brand storytelling with corporate filmmaker Gary Miller of Eye Level Films and film composer A.J. Hochhalter. The trio are part of the team behind several years worth of Cornett's video production work for UK HealthCare. Majewski led a discussion through the case study of the brand's primary commercial video work. That includes a consistency in storytelling, both visually and sonically, that continue to anchor UK HealthCare's messaging to consumers. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Public relations is perhaps one of the segments of the marketing world that has changed most in the last 20 years or so. That's largely because the media landscape has changed and media relations is a big part of the PR world. When traditional journalists, editors and producers are no longer the gate keepers, but you're still charged with earning coverage and attention for your company, you have to shift with the market. Robert Dilenschneider has weathered the storm and guided many a brand successfully through the last 30 years or so. He founded The Dilsenschnieder Group in 1991. They not only work with many Fortune 500 companies but also provide counsel and strategic advice to leading families and individuals around the world. His new book is called The Public Relations Handbook. It's a little different approach, though. Robert has sourced the expertise presented in this book from 20 of the world's top PR thinkers, including himself, of course. He is technically listed as the editor of the book, but when you see the roster of names in this book … my pal Shel Holtz, William Adler, Donna Heiser, Virginia and Michael Kamsky, Sarah Manly Robertson … a Who's Who of smart thinkers in the industry … you know this is worth the read. And it's worth our time to talk about it. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. jtmruDQMJy7MDNJUpi5E Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when you put two advertising creatives behind a grill feeding their friends? Discovery by Guy Fieri and your own Food Network show apparently. Mark & Fey … or more formally Mark Anderson and Ryan Fey are The Food Network stars of The Grill Dads . That's the sizzle. But the steak for Digging Deeper is they're both experienced marketing and ad creatives.  Mark & Fey joined host Jason Falls to talk about their backgrounds, the rise to success of the show and social influence, and their take on creating engaging content in today's frenetic media environment. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this year's Super Bowl. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: The best reason for an organization to use Twitter  Spotlight: Granfluencers Quick News & Quick Takes: Process and passion Quick News & Quick Takes: What roles and skills are in high demand? Quick News & Quick Takes: The path to purchase on TikTok Q&A: Should you let someone 'pick your brain'? Closing: Coinbase's Super Bowl ad ARTICLES AND LINKS Social media trends for 2022 Twitter users tire of 'sea of same' from brands Senior influencers, or "granfluencers," are smashing stereotypes and making big bucks as social media sensations Is your team run by marketers or bureaucrats? A third of brands hit by data and analytics skills gap TikTok shares new insights into the impact of TikTok clips in the purchase journey LinkedIn/Amber Naslund: Should you let people 'pick your brain'? FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices. Learn more about your ad choices. Visit megaphone.fm/adchoices

As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career? WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: User-generated content  Spotlight: Starbucks teams up with Netflix Quick News & Quick Takes: Is cancel culture affecting brands? Quick News & Quick Takes: A mandate for internal comms Quick News & Quick Takes: The cost of content production Listener question: Should you 'fake it until you make it'? Closing ARTICLES AND LINKS User-generated content represents 39% of time spent with media New report finds social media video now sees as much consumption time as traditional TV Starbucks and Netflix team up on new social content series Cancel culture: Confusing, complex and contentious Five firefights: Where Internal Communication leaders need to shake things up in 2022 The average cost of a B2B content asset is $2,791 Half of companies outsource content, but quality is a persistent challenge Can we all just stop faking it? Arik's Jan. 26 webinar: Discover social media trends for 2022 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for checking out The UP Podcast! In the 67th episode we cover:A MAJOR announcement about Lisa!Some Microsoft Teams TipsPower BI data visualisation in model-driven appsTons of stuff about Dynamics 365 MarketingPodcasts and DramasCheck out the full show notes:https://theuppodcast.com/podcast/episode-67-teams-tips-real-time-marketingIf you enjoyed this episode, we'd love to know. Tell us why you listen and we'll share it on the podcast!