Podcasts about global customer growth

Tiffani Bova previously served as a Global Customer Growth and Innovation Evangelist at Salesforce, and is a top influencer in Customer Experience and a sought-after speaker. She is the author of the Wall Street Journal bestseller Growth IQ and her brand-new book, The Experience Mindset, released this year. In this classic episode, Tiffani Bova joined host Robert Glazer on the Elevate Podcast to discuss The Experience Mindset and how companies can create exceptional experiences for their customers. She also talks about employees and how that affects your customer experience. Furthermore, Tiffani explains the balance of technology and humans in your business. So, don't miss this episode. Today, we will unravel the secrets to creating exceptional customer experience with Tiffani Bova as she flips through the pages of The Experience Mindset. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tiffani Bova is a Global Customer Growth and Innovation Evangelist at Salesforce, a top influencer in Customer Experience, and a sought-after speaker and thought leader. She is the author of the Wall Street Journal bestseller Growth IQ and her brand-new book, The Experience Mindset, released this year. In her second appearance on the show, Tiffani joined host Robert Glazer on the Elevate Podcast to discuss The Experience Mindset and how companies can create exceptional experiences for their customers and empower their people to do their best work. Learn more about your ad choices. Visit megaphone.fm/adchoices

In a world where businesses prioritize customer experience, CEOs must grasp the profound impact of employee experience. In a compelling discussion with Tiffani Bova, author of "The Experience Mindset," we explore the importance of elevating the employee experience. Tiffani emphasizes the need for CEOs to understand the link between employee satisfaction and customer success, fostering a cycle of growth.Tiffani underscores the undeniable connection between employee and customer experiences. She asserts that happy employees lead to happy customers, emphasizing the need for a supportive work environment. She states, "To win customer love, you must first earn employee affection." This highlights the pivotal role of the employee experience in driving customer satisfaction.To enhance the employee experience, CEOs should align KPIs for both customer and employee satisfaction. Tiffani recommends questions like, "What are your top customer experience KPIs?" and "Is leadership success tied to these KPIs?" Harmonizing metrics and compensation ensures equal importance for both customer and employee satisfaction. What impacts one will impact the otherImproving the employee experience doesn't require massive changes. Tiffani advises CEOs to begin with one aspect at a time, addressing pain points and streamlining processes. Conducting pulse surveys and seeking employee feedback initiate a culture Tiffani Bova's insights highlight the pivotal role of employee experience in company success. CEOs must prioritize employee well-being, align metrics, and make incremental changes. Embracing modern tech and ensuring it is making jobs easier not harder is vital. CEOs must balance employee experience with customer experience for lasting success.Chapters01:35 Tiffani Bova's background and book "The Experience Mindset".04:55 The research on the impact of employee experience on customer experience.08:07 CEOs acknowledging the lack of ownership of employee experience.12:27 The disconnect between customer-centricity and employee experience.15:23 Employee experience impacts customer experience in the long run.18:19 Process alignment and technology integration improve employee experience.21:02 Simplify tasks and processes to improve employee experience.26:47 Importance of ongoing conversations and employee input30:18 Happy customers don't always mean happy employees34:41 Outdated technology is a major challenge for employeesAbout GuestTiffani Bova is a renowned business strategist, speaker, and author known for her expertise in sales, growth, and innovation. She has held prominent positions at leading technology companies, including Salesforce, where she served as the Global Customer Growth and Innovation Evangelist. Tiffani is recognized for her insights into customer-centricity, digital transformation, and the future of business.Throughout her career, Tiffani has been a sought-after keynote speaker and thought leader, sharing her knowledge on topics such as sales and marketing strategies, customer experience, and the impact of emerging technologies. She is also the author of the book "Growth IQ," which explores various strategies for driving business growth.Tiffani Bova's work has made her a respected voice in the business world, and she continues to inspire and educate professionals through her speaking engagements, writings, and consulting work.Social Links Connect with Tiffani Bova on her official website:Tiffani BovaFind Tiffani Bova's books, The Experience Mindset and Growth IQ on her websiteTiffani Bova - The Experience MindsetTiffani Bova - Growth IQConnect with Tiffani on LinkedIn:(99+) Tiffani Bova | LinkedInYou can learn more about and connect with Alice Heiman in the links below.Connect with Alice on LinkedIn:(99+) Alice Heiman | LinkedInCheck out Alice's website:Alice Heiman - Alice Heiman

Welcome to an interview with the author of The Experience Mindset: Changing the Way You Think About Growth, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders – IT, Marketing, Sales, Operations, and HR – with KPIs and ownership over outcomes. Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. As a Research Fellow at Gartner, her cutting-edge insights helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice. She is also the host of the podcast What's Next! with Tiffani Bova. Get Tiffani's book here: https://rb.gy/bcal2 The Experience Mindset: Changing the Way You Think About Growth Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 376, an interview with the author of The Experience Mindset: Changing the Way You Think About Growth, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders – IT, Marketing, Sales, Operations, and HR – with KPIs and ownership over outcomes. Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. As a Research Fellow at Gartner, her cutting-edge insights helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice. She is also the host of the podcast What's Next! with Tiffani Bova. Get Tiffani's book here: https://rb.gy/bcal2 The Experience Mindset: Changing the Way You Think About Growth Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

Global Customer Growth and Innovation Evangelist of Salesforce and Wall Street Best Selling Author, Tiffani Bova, joins Dr. Vince Molinaro as a guest on the Lead the Future Podcast to dive deep into how the employee experience drives growth and innovation in business and common areas of tension between C-suite executives and employees.

Imagine having a thriving organization where your employees are as satisfied as your customers - sounds perfect, doesn't it? In this episode, Doing CX Right host Stacy Sherman and Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce discuss the secret formula of high-performing organizations and the employee-customer experience balance. You'll learn about the "Experience Mindset," the role of tech in customer experience, the unintended consquences of employee experience and advice to professionals who are starting to build and advancing their leadership skills.  Learn more about gaining a competitive edge through an experience mindset at 

Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce, discusses her book The Experience Mindset: Changing the Way You Think About Growth. Hosts: Matt Miller and Katie Greifeld. Producer: Paul Brennan.  See omnystudio.com/listener for privacy information.

Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce, discusses her book The Experience Mindset: Changing the Way You Think About Growth. Hosts: Matt Miller and Katie Greifeld. Producer: Paul Brennan.  See omnystudio.com/listener for privacy information.

Ever wondered how a remarkable employee experience can transform your business? Join us in our latest episode of the Remarkable People podcast as we delve into this topic with Tiffani Bova, Salesforce's Global Customer Growth and Innovation Evangelist. What's the most remarkable employee experience you've had? Listen now and share your thoughts!*******************Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Neil deGrasse Tyson, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here:https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!

Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce. Her book: Growth IQ  has been translated into seven languages, it was named a Wall Street Journal Bestseller and one of the top 5 books in Leadership and Strategy.  She's been named as one of the “Most Powerful and Influential Women in California”.  She writes for HBR, Forbes and has been featured in articles from Bloomberg, The WSJ, Economist, Hoovers and USA Today.

Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce. Her book: Growth IQ has been translated into seven languages, it was named a Wall Street Journal Bestseller and one of the top 5 books in Leadership and Strategy.  She's been named as one of the “Most Powerful and Influential Women in California”.  She writes for HBR, Forbes and has been featured in articles from Bloomberg, The WSJ, Economist, Hoovers and USA Today. We talk about:

Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce and a thought provoking change maker. She's has a storied career currently at Salesforce, formerly as a Distinguished Analyst at Gartner, and as a pioneer in technology launching or advising on cloud services and digital transformation in the 90's 2000's, 2010s up until now.  Tiffani Bova is author of the Wall Street Journal best seller book, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. She is host of the podcast "What's Next - with Tiffani Bova". In addition to Tiffani's great successes in business and technology she is committed to helping build a more inclusive tech world - including within sales, where she got her start in tech.  We had a great conversation about building confidence, doing things that make us uncomfortable, establishing credibility, and how age gives us wisdom to not need to shout out the answer. I hope you enjoy this episode as much as I did 

Join Tiffani Bova, Global Customer Growth and Innovation Evangelist, Salesforce.com, and Matt Greenstein, Principal and Digital Practice leader, Alexander Group, as they discuss what makes the modern marketing, sales, and service organization “digital.” Explore how digital fundamentally changes B2B revenue growth. Gain insight into guiding principles and practical tips as you scope and bring to life your Digital Revenue Organization. Download Alexander Group's whitepaper The Digital Revenue Organization to learn how technology is creating a fundamental shift in how organizations grow revenue.

In this episode we talk to Tiffani Bova (Global Customer Growth and Innovation Evangelist at Salesforce) as we discuss lessons she learned in 2020, she explains what "co-opetition" is, and why it's important to know who uses what apps based on demographics. Keep up with Tiffani on her website Subscribe to her podcast **More about Tiffani** Tiffani Bova is the chief growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Bova has been named to the latest Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, BNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thinking to publications including Harvard Business Review, Forbes, Entrepreneur, Diginomica, Quora, Thrive, Rotman School of Management and Duke Dialogue Review. She is a change maker who’s thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts. As host of What’s Next! with Tiffani Bova, an iTunes’ all-time business and management bestseller and a top sales podcast according to Top Sales Magazine, Bova has interviewed a growing number of exceptional humans including Arianna Huffington, Chester Elton, Dan Pink, Ginger Hardage, Bonin Bough, Mark Victor Hansen, Seth Godin and Tom Peters. Bova is a top Twitter influencer in Business Growth, Customer Experience, Digital Transformation, the Future of Work, and Sales. She was named one of Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Expert to follow in 2018, 2019 and 2020, a Top 100 Women in Tech, a Brand Quarterly Magazine Top 50 Marketing Thought Leader, and one of the most Powerful and Influential Women in California according to the National Diversity Council. Her book Growth IQ was one of 800-CEO-READ’s top 5 strategy and leadership books of 2018, the #1 Salesforce, Dreamforce Bookstore seller in 2018 and continues to be a monthly bestseller on Porchlight (formerly 800-CEO-Read) in 2019 and 2020. Having delivered over 500 keynote presentations on sales transformation and business model innovation to over 400,000 people on six continents, Bova is highly sought-after keynote speaker. Prior to working with Salesforce she was a sales, marketing and customer service executive for startups as well as Fortune 500 companies where she was recognized as being one of the first to develop a robust go to market model for cloud based solutions, and indirect channel strategies to accommodate changes in buying behavior. She left the corporate world and joined Gartner becoming a Distinguished Analyst and Research Fellow where she won the Thought Leadership award and earned accolades from the best leaders in the technology world for her cutting-edge analysis and her skill at architecting bold new strategies for sales and growth. Bova’s time on the front lines of sales, marketing and innovation, combined with her insightful candor, has resulted in a unique perspective that continues to inspire businesses and individuals to get smarter about the choices they make, think forward and increase their Growth IQ. Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme** Behind Closed Doors - Otis McDonald **Break Theme** Cielo - Huma-Huma

In this episode we talk to Tiffani Bova(Global Customer Growth and Innovation Evangelist at Salesforce) as we discuss lessons she learned in 2020, she explains what "co-opetition" is, and why it's important to know who uses what apps based on demographics. Keep up with Tiffani on her website Subscribe to her podcast **More about Tiffani** Tiffani Bova is the chief growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Bova has been named to the latest Thinkers50's list of the world's top management thinkers and is a welcomed guest on Bloomberg, BNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thinking to publications including Harvard Business Review, Forbes, Entrepreneur, Diginomica, Quora, Thrive, Rotman School of Management and Duke Dialogue Review. She is a change maker who's thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts. As host of What's Next! with Tiffani Bova, an iTunes' all-time business and management bestseller and a top sales podcast according to Top Sales Magazine, Bova has interviewed a growing number of exceptional humans including Arianna Huffington, Chester Elton, Dan Pink, Ginger Hardage, Bonin Bough, Mark Victor Hansen, Seth Godin and Tom Peters. Bova is a top Twitter influencer in Business Growth, Customer Experience, Digital Transformation, the Future of Work, and Sales. She was named one of Inc. Magazine's 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Expert to follow in 2018, 2019 and 2020, a Top 100 Women in Tech, a Brand Quarterly Magazine Top 50 Marketing Thought Leader, and one of the most Powerful and Influential Women in California according to the National Diversity Council. Her book Growth IQ was one of 800-CEO-READ's top 5 strategy and leadership books of 2018, the #1 Salesforce, Dreamforce Bookstore seller in 2018 and continues to be a monthly bestseller on Porchlight (formerly 800-CEO-Read) in 2019 and 2020. Having delivered over 500 keynote presentations on sales transformation and business model innovation to over 400,000 people on six continents, Bova is highly sought-after keynote speaker. Prior to working with Salesforce she was a sales, marketing and customer service executive for startups as well as Fortune 500 companies where she was recognized as being one of the first to develop a robust go to market model for cloud based solutions, and indirect channel strategies to accommodate changes in buying behavior. She left the corporate world and joined Gartner becoming a Distinguished Analyst and Research Fellow where she won the Thought Leadership award and earned accolades from the best leaders in the technology world for her cutting-edge analysis and her skill at architecting bold new strategies for sales and growth. Bova's time on the front lines of sales, marketing and innovation, combined with her insightful candor, has resulted in a unique perspective that continues to inspire businesses and individuals to get smarter about the choices they make, think forward and increase their Growth IQ.   Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma 

What is a Global Customer Growth and Innovation Evangelist? Tiffani Bova holds that very title at Salesforce, and she brings truth to this episode of Start With A Win from her experience working with companies all over the world. You do not want to miss her insights on growth and the future of work!

  Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce, author of the Wall Street Journal bestseller Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, and host of the podcast What’s Next! with Tiffani Bova.   Tiffani’s time on the front line of innovation, combined with her insightful candor has resulted in her unique perspective that inspires businesses and individuals to get smarter about the choices they make and increase their growth IQ.   In this episode, Tiffani discusses how to succeed in sales during the current pandemic and economic crisis.   Here are some of the topics covered in this episode: Understanding how customer habits have changed Getting comfortable with feeling uncomfortable Using emotional intelligence to better understand prospects and customers Standing out as a field salesperson while working remotely   About the Guest: Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce and author of the Wall Street Journal bestseller Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. She has contributed to publications such as Harvard Business Review, Forbes, Entrepreneur, and Huffington Post and has appeared on Bloomberg, BNN, MSNBC, and Yahoo Finance.    Prior to working with Salesforce Tiffani was a Distinguished Analyst and Research Fellow at Gartner where she won the Thought Leadership award and earned accolades from the best leaders in the technology world for her cutting-edge analysis and her skill at inventing bold strategies for growth.    Tiffani has been recognized as one of the Most Powerful and Influential Women in California by the National Diversity Council, one of Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Expert to Follow in 2018 and 2019, a Top 100 Women in Tech.   She is also a highly sought after keynote speaker and has delivered over 500 keynote presentations on sales transformation and business model innovation to over 400,000 people on six continents.   Read Tiffani’s Book - Growth IQ   Listen to more episodes of the Outside Sales Talk here and watch the video here!

 Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce. She has led massive revenue-producing divisions for startups and Fortune 500 companies which is why car sales people around the world need to pay attention to her wisdom. In this episode of Friday Fire, Michael shares his commentary about Tiffani's famous quote, "How you sell matters. What your process is, matters. But how your customers feel when they engage with you matters more." Think about how you can apply this to your career in the car business, and how it applies to increasing the lifetime value of your customer base. As a car sales professional, you're able to do more than just spew off features and benefits. You can build real relationships that span generations. Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com! Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Ken Interviews Tiffani Bova to discuss her book Growth IQ and the importance of Customer Growth & Innovation

What's the secret sauce to successful businesses? How do the best companies continually innovate and grow? According to Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce, there's not one secret to success. Growth and success don't come from just focusing on employees or building a customer-centric culture or going through a digital confirmation—it comes from a combination of all of those things and many more. Bova created the idea of Growth IQ from her more than 20 years as a sales and marketing practitioner and academic. Her framework is designed to help companies looking to accelerate growth or recover from a growth stall. The foundation of the Growth IQ is based on three principles: Pause and get context. Before growth can begin, practitioners and companies need to understand the context of their market. They need to know their competitors, what's happening in the market, why they've won or lost in the past and their strengths as an organization. Taking time to look at the industry context creates a strong foundation instead of barreling forward without a full view of what's happening. It's never one thing. Growth doesn't come from one path or action in isolation. Sustainable and meaningful growth is a combination of multiple growth paths that creates a flywheel to drive continued growth. Sequence matters. The order that companies do things in helps them have a better likelihood for success. The steps matter, but the order they are taken in is also crucial. These growth principles are extremely important as industries change and are no longer protected from outside competition. Technology has made a huge impact on all industries, but Bova says the modern connected customer is more disruptive than new technology. That means companies need to focus on creating a customer-centric culture by putting their employees first. When the culture is right, everyone knows their roles in delivering meaningful customer experiences. That's when real growth starts to happen. Employees also need to be on board because everyone owns customer experience. However, Bova says someone needs to set the strategy that all employees follow. If the CEO isn't involved in the employee first, customer-centric culture, those ideas won't become integral to the company's DNA. Sustainable growth doesn't come from just one area. It's more than just putting employees first and creating a strong customer experience, although those definitely play large roles. The challenge is knowing where to focus first. But Bova says once a company decides, they need to stick with it and commit. True change and lasting growth is a process and don't happen overnight. Committing to Growth IQ allows for a real impact on employees and customers, and ultimately on the bottom line. 

I personally follow an 8 Step Consultative Sales Process which is pretty much now part of my DNA, however, in some circumstances I forget a step or two and rush my sales presentation causing the whole meeting to scramble. In today's sales podcast show you will learn what happens when you don't follow your sales process and miss a step or two due to various reasons. What can you do about it? How should you move forward after making this mistake. The quote shared is by Tiffani Bova - Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. and an Author of Growth IQ: Get Smarter About the Choices that Will Make Or Break Your Business. Quote: How You Sell Matters. What your process is Process Matters But how your customers feel when they engage with your matters more. Sales fellows we all make mistakes, and as long as we learn and improve we are good. Fastest Way To Learn Sales Podcast is hosted by Saqib Irfan who is based out of Saskatoon, Saskatchewan, Canada. Sharing bite size sales tips, best practices & motivation every week to keep your sales energy level high! Instagram: @FastestWayToLearnSales

Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies. She spent ten years at Gartner, the world’s leading IT research and advisory firm. Bova’s cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues. She’s also the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, a Wall Street Journal bestseller that reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual. Show Notes How Tiffani came up with the concept of her book, Growth IQ. What she saw happening that led her to realize that the process to growth had changed. The Top Ten Paths to Growth: how she came up with these ten paths and what makes the framework actually work. Path #7: Churn and the insights she learned from looking at companies like Blue Apron. Thoughts about how Blockbuster could have pivoted to sustain their business. The role company culture plays in sustainable business growth. A personal or professional growth mistake Tiffani’s learned the most from.

I met Tiffani a number of years ago when we were both speaking to an audience of business leaders focused on digital transformation. I was struck by her pragmatic message around navigating the difficult choices that surround achieving sustainable growth, and was keen to interview her for my show. Tiffani is the Global Customer Growth and Innovation Evangelist at Salesforce. Prior to that she spent ten years at Gartner as a distinguished analyst and research fellow. Catching up with her in Los Angeles recently, we spoke about her latest book, ‘Growth IQ’, and what leaders need to be thinking about today as they plan their next smart move.

I met Tiffani a number of years ago when we were both speaking to an audience of business leaders focused on digital transformation. I was struck by her pragmatic message around navigating the difficult choices that surround achieving sustainable growth, and was keen to interview her for my show. Tiffani is the Global Customer Growth and Innovation Evangelist at Salesforce. Prior to that she spent ten years at Gartner as a distinguished analyst and research fellow. Catching up with her in Los Angeles recently, we spoke about her latest book, ‘Growth IQ’, and what leaders need to be thinking about today as they plan their next smart move.

Growth is both getting much harder and easier. Tiffani Bova knows this fact all too well as she talks all about business growth and how it has changed ever since. As the Global Customer Growth and Innovation Evangelist at Salesforce, she lets us in on what she has learned about the disruption we constantly face in our daily lives that also affects our businesses. Tiffani also shares her book, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, talking about Kylie Jenner and Starbucks and gives us some tips to making smarter choices. Fame and influence do not simply come by magically. No one is simply tapped and become a success. Reputation expert and New York Times bestselling author of Take the Stairs Rory Vaden believes that there is a formula and process for how people become celebrities and build businesses. He talks about how reputation builds into creating a lasting personal brand by following the reputation formula. Discover this formula as Rory shares all of this and more. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Take The Lead community today:DrDianeHamilton.comDr. Diane Hamilton FacebookDr. Diane Hamilton TwitterDr. Diane Hamilton LinkedInDr. Diane Hamilton YouTubeDr. Diane Hamilton Instagram

Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies. She spent ten years at Gartner, the world's leading IT research and advisory firm. Bova's cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues. She’s also the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, a Wall Street Journal bestseller that reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual.

Here’s the thing about finding the right path to growth: There’s never just one path. Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce and author of "Growth IQ", points to the North Star that covers all the paths she’s found most effective: the voice of your customer. That is the true guide to growth for reps, sales leaders, and anyone doing business. https://sforce.co/2TitzwT   Guest: Tiffani Bova (https://linkedin.com/in/tiffanibova) Host: Kevin Micalizzi (https://linkedin.com/in/kevinmic)   Related resources: Why You’re Missing Your Quota and How to Fix It https://sforce.co/2Ad6vZt Secrets to Significantly Increase YoY Revenue https://sforce.co/2zlDYAt “Growth IQ: The 10 Paths to Growth” — An Interview with Tiffani Bova http://bit.ly/2A3xZAz Seth Godin: Marketing That Fuels Spectacular Growth https://sforce.co/2SecqnI

Tiffani Bova is a legend in tech sales. She spent 10 years working at Gartner and is now using her skills to get people to think differently about how they interact with their customers as the Global Customer Growth and Innovation Evangelist at Salesforce. As an executive at one of the hottest companies across the globe, Tiffani has captured many of her best practices and recently released the Wall Street Journal Bestseller, Growth IQ. Tiffani shares more on her career and her incredible experiences as she catches up with Thor in this episode of The Business Thorcast.

Tiffani Bova has helped companies like Microsoft, Cisco, IBM, Dell, and more expand their market share and grow their revenues. Today, she is the Global Customer Growth and Innovation Evangelist at Salesforce, as well as the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. Previously VP, Distinguished Analyst, and Research Fellow with Gartner, Tiffani is a top Twitter influencer in customer experience, sales, AI, the future of work, cloud, and marketing with more than one million Twitter impressions per month. In this episode, she explains where so many companies get it wrong when it comes to growth. Listen in to learn the key components of effective growth strategies, why timing and sequence are so important, and what must be in place before marketing efforts can truly work. You can find show notes and more information by clicking here: http://bit.ly/2Mszv2h 

An effective growth strategy is key to everything we do in scaling up. Growth strategy is a thinking game and today’s guest shares tools that will keep your growth consistent and help you figure out when to pivot when things just aren’t working.   Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce and was previously VP, Distinguished Analyst and Research Fellow with Gartner. She is also the author of Growth IQ: Get Smarter about Building Your Company’s Future, which she will dive into on today’s show!   It took some time before Tiffani got into the groove of what she does today. In fact, it took her nearly eight years before she got her stride and felt comfortable giving intentional and helpful advice to struggling companies looking to grow.   Businesses were looking for that silver bullet, that ‘one thing,’ to turn their companies around and hit their numbers. The truth is, 80% of companies will experience a growth stall and fewer than that will be able to recover from it.   So, how can Tiffani help companies avoid the stall in the first place? She discovered many companies were not looking at the context of the market today. They might have looked into it briefly when the plan was made 12 months ago or 36 months ago, but few were following up with the market trends of today. Things move too rapidly in today’s environment and, by not keeping up-to-date, it can be a real growth killer.   Tiffani also noticed that it’s never been ‘one thing’ that keeps a company’s growth accelerating. It was always a combination of things that the company was doing that gave them the competitive advantage. For company A, for example, it was about entering a new market with the right partnerships and with the right sales model. That’s what led them to growth.   The third thing that’s also an important factor in growth is timing, which Tiffani calls ‘Sequence’ in the book. If you put partnerships in place after you’ve entered a new market, you may be delivering a poor service experience, which will end up breaking customer trust. Context, Combination, and Sequence are the three things that make up an intelligent growth IQ.   Interview Links: Tiffanibova.com Tiffani on LinkedIn   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube  

Growing a business takes more than setting a plan and following it. Plans need to be monitored and analyzed to slow or eliminate becoming stagnate. You need to be ahead of where your business and clients are going to anticipate the next phase of growth. You don't want to be behind the curve and have to react to a downturn or slowdown. It is much harder to recover when you are reacting to something that has already happened. Wouldn't it be better if you could see the writing on the wall and possibly avoid it all together? Or better yet, create new markets or plumb the depths of your existing client base to exponentially grow your current market? My guest today has been helping businesses anticipate trends, grow their client base and understand their business through metrics every business owner or executive MUST to survive in these turbulent times for over twenty years. And now she has finally written a book to share the wisdom she has gained from helping others. On this episode Tiffani Bova shares the ten paths to growth and how you can combine and sequence them to keep your business moving forward and up. TIFFANI BOVA is the author of GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business and Global Customer Growth and Innovation Evangelist at Salesforce. Previously she was VP, Distinguished Analyst and Research Fellow, with Gartner. She has interviewed guests ranging from Dan Pink to Arianna Huffington on her “What’s Next!” podcast and her insights have helped companies—Microsoft, Cisco, IBM, Oracle, SAP, Dell, and Amazon-AWS among them—expand their market share and grow their revenues. Tiffani is also a top Twitter influencer in customer experience, sales, AI, the future of work, cloud, and marketing with more than one million Twitter impressions per month, as well as over 150,000 LinkedIn views per month. She studied at The Wharton School and lives near Los Angeles.

Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce and author of “Growth IQ,” discusses the importance of great customer experience in any successful business. Read more: https://mackinstitute.wharton.upenn.edu/2018/customer-experience-tiffani-bova/ See acast.com/privacy for privacy and opt-out information.

Tiffani Bova is on the forefront of Sales, Marketing & Customer Experience in the world today. She is the Global Customer Growth and Innovation Evangelist at Salesforce.com. Her podcast, “What's Next?”, has featured key names like Arianna Huffington, Dan Pink & Seth Godin. She has given 300+ keynote presentations around the world to 300,000+ people. She is also the author of her new book: “Growth IQ: Get Smarter About The Decisions That Will Make or Break Your Business." In this episode, we talk about her career in sales, her book launch, how she "slows down to speed up" and how millennials can grow their business and personal brand. Listen Here: iTunes Google Play Stitcher Connect with Tiffani: Site  Book Podcast LinkedIn  Twitter  Sign up for the weekly Millennial Momentum Newsletter. No BS, All hustle

Tiffani Bova is on the forefront of Sales, Marketing & Customer Experience in the world today. She is the Global Customer Growth and Innovation Evangelist at Salesforce.com. Her podcast, “What’s Next?”, has featured key names like Arianna Huffington, Dan Pink & Seth Godin. She has given 300+ keynote presentations around the world to 300,000+ people. She is also the author of her new book: “Growth IQ: Get Smarter About The Decisions That Will Make or Break Your Business." In this episode, we talk about her career in sales, her book launch, how she "slows down to speed up" and how millennials can grow their business and personal brand. Listen Here: iTunes Google Play Stitcher Connect with Tiffani: Site  Book Podcast LinkedIn  Twitter  Sign up for the weekly Millennial Momentum Newsletter. No BS, All hustle

Tiffani Bova is a sales strategist, speaker, and the Global Customer Growth and Innovation Evangelist at Salesforce. She was recognized by the National Diversity Council as one of the Most Powerful and Influential Women in California in 2014 and Inc. Magazine recognized her as one of the 37 Sales Experts You Need to Follow on Twitter. She is a regular contributor to the Harvard Business Review, has recently published the book, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, and is the host of the What’s Next! podcast.  

Tiffani Bova has one of the coolest job titles I’ve ever heard… She’s the “Global Customer Growth and Innovation Evangelist” at Salesforce. She’s a true expert in helping sales businesses grow, and also the author of a fantastic new book being released next month, “Growth IQ.” All of this is to say I’m very excited she agreed to join me as a guest on this episode of the #TomFerryShow. It’s a fascinating look at the Customer Experience and why it means everything in today’s marketplace. Learn more: https://bit.ly/2zlpbIe

Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce.com, joins me on this episode. AndyPaul.com/579 Accelerate.fm/accelerate

Welcome to episode #578 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #578 - Host: Mitch Joel. Everyone talks about innovation, and how real success comes from the brands that do innovate. But innovation is like Jello. It's hard to define, and it is even harder for most brands to wrap their hands around. Tiffani Bova is here to help. Tiffani is the Global Customer Growth and Innovation Evangelist for Salesforce, and is focused on helping companies reimagine how they can not only grow bigger, but grow better with innovative business models and technology. She is an influential leader and keynote speaker. She is recognized as a strong influence in the IT industry focused on teaching the most powerful competitive advantage for any business today - how to create a high growth culture which is able to maintain performance while pushing to adapt to the new realities of the market. Prior to working with Salesforce she was a VP, Distinguished Analyst and Research Fellow at Gartner. Bova has also lived in the fast lane of high tech, leading sales organizations. Struggling with innovation? Start here. Enjoy the conversation...  Running time: 54:56. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Tiffani Bova. Salesforce. Follow Tiffani on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #578 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog facebook gartner google innovation itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast salesforce social media tiffani bova twitter wpp

Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce, joins Jen Spencer to talk about empowering sales teams in the SaaS industry in this episode of The Allbound Podcast. Tell us what you do as a Global Customer Growth and Innovation Evangelist. My number one focus every day is around customer success and evangelizing ways in which companies can leverage technology in new ways and reimagine the organization that is responsible for selling and bringing products to market. And more importantly, the entire experience that's created by brands. Growth and innovation are the two things that many companies are focused on today, whether it's a small business, medium or enterprise. So this was a great way for me to align to the broader remit that people were looking to accomplish this year. What are some of the biggest changes you've seen in sales over the years? For anyone who knows me, knows I love to call myself a recovering seller. What has really changed for me – and this may be cliche today – is that the customer really is different than they ever were even 10 years ago. When I was selling, people only had a PC on their desk, they didn't have them at home. Not everyone had a cell phone and they would turn off that connection when they went home. But now there's more power in the hand of the consumer than there was on their desk 10 years ago. So much is being generated by this connection between social, mobile, cloud and information. And the speed at which that technology is changing has reshaped the way consumers interact with technology and the way in which they conduct commerce between themselves and a brand. And that was the catalyst for people to then change the way they wanted to consume and sell in their business lives. I think the learnings from B2C are what is really accelerating and challenging sales from a process perspective. What do you think will continue to shape the way in which sales organizations function and succeed in this modern environment? We get caught up in ‘technology is going to solve all the problems we've been facing.' Technology to me is the enabling tool to help facilitate changes in people and process. If you just deploy technology, and you don't rethink the metrics you're tracking, the information you are able to gather, the kinds of behaviors that change because of the information gathered, how you should be allocating resources, etc. –– all of that has implications. If you just deploy technology to manage the team better and have more metrics, the relationship between the sales rep and that technology is not one of love. It's more viewed as big brother, and that's a people/process shift that should happen in tandem with any kind of deployment of technology. We've seen how effective a customer-led sales organization can function, are more organizations starting to embrace this? How do you see them implementing it? This is a big challenge. When you make a decision to put the customer at the true north of the decisions you make as an organization, you have to understand the gap between an executive making that decision and a person in the line of fire such as a customer service representative or a sales rep. They need to understand what it means to them. If we're going to become more customer centric, what does it change in my daily life? Do we do things differently, or are we just saying it and I'm behaving the same way. If you don't have that connection point between strategically at the executive level and the entire company doesn't understand what does that mean to their job, then you've really set yourself up for disappointment. You've got to get everyone rallied behind it. And it has to become a drumbeat of communication and engagement with all employees, because it really is about changing a mindset. And that is far more difficult than deploying new technology. It will take mindset, executive sponsorship, and inspiring the entire organization to understand what it means to be a customer-centric company. A couple of years ago you wrote a piece about how technology sales reps have “lost their mojo.” Since then have you noticed sales leaders getting better about empowering their sellers? Have the tech sales reps gotten their mojo back? A lot of that had to do with finding a new way while still maintaining the things that made them (sales people) successful in the past. You can't just forget everything, but you have to be willing to unlearn things we've done and relearn by using some of the new capabilities. While we've spent a lot of time helping the sales rep be a better seller, I think where we've got a blind spot is with the sales managers and they're the ones that are working every day to teach and coach. What's the one thing an executive can do today to empower their sales managers? Unfortunately, we live and die by metrics, and until leadership starts to say, “Hold on. If we're really going to become a customer-driven organization, that can't be the only thing we track.” Sales leaders have to start to think about the long-term game ––instead of going from lead to cash, you have to go from lead to advocacy. If you want a customer to not only buy from you, and also become a raving fan and advocate on your behalf...it's going to take more time. And if you're held to the same metrics, it's going to be really difficult. Sales managers have to work with their managers to advocate for more coaching and mentoring. Mindset is a huge component here and sales managers and leaders have to lead that charge by working with their team downstream different. Have you noticed a shift in tech companies building their own reseller channels as opposed to going through large distributors? You have to be able to solve against, who is the target customer at the end user level, and how does that end user actually like to buy the technology you sell? You can't solve to everything, especially if you're a small company, but you have to look for those hot spots. What are those two to three channels that satisfy the highest percentage of demand from your target end user? That's how you develop your indirect or your go-to market strategy. It's the “Bermuda Triangle of Segmentation.” Speed round questions: Favorite city? Somewhere in Hawaii Animal lover…yes or no? Yes Mac or PC? Both Uber or Lyft? Uber All expenses paid trip to where? I'd stay home!