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Welcome to the What's Next! Podcast with Tiffani Bova. This week, I wanted to bring back a conversation I shared a while back with the first What's Next guest to be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades, and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board of Directors of Adtalem (NYSE:ATGE) and D'Addario (private), guiding the C-Suite in their digital transformation. THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time. TODAY'S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It's important and indispensable to use everything at your disposal: math, science, and research. But ultimately, it's all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand. WHAT I LOVE MOST… Mayur's transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer wants from us. Running time: 36:07 Subscribe on iTunes Find Tiffani Online: Facebook LinkedIn X Find Mayur Online: LinkedIn
Tiffani Bova is one of the world's leading experts in business growth and transformation. Her distinguished career includes executive roles in sales, marketing, and customer service for both startups and Fortune 500 companies. Tiffani is the acclaimed author of two Wall Street Journal bestsellers, GrowthIQ and The Experience Mindset, and is also a highly respected keynote speaker. She is ranked in the Top 50 Business Thinkers in the world by Thinkers50.
Author Tiffani Bova argues organizations don't see the strong connection between customer experience and employee experience. Despite continued investments in the customer experience, organizations tend to overlook how those changes affect how employees get work done. Tiffani lays out the components of her experience model — people, process, technology and culture — for addressing employee experience challenges and growing the business. She also shares advice for how HR leaders should make the business case for employee experience to other leaders and how organizations can hold themselves accountable through metrics. Tiffani is the former global growth evangelist at Salesforce and author of the Wall Street Journal bestselling book, “The Experience Mindset: Changing the Way You Think About Growth.” Her previous book “Growth IQ” was also a WSJ bestseller. Prior to working with Salesforce, she was a sales, marketing and customer service executive for startups and Fortune 500 companies. Tiffani is also a former Gartner distinguished analyst and research fellow. Caroline is a managing vice president in Gartner's HR practice. Her teams help HR leaders build and execute talent, diversity, rewards, and learning strategies and programs. Caroline has also led Gartner research teams on commercial banking strategy and leadership. She holds a bachelor's degree in East Asian studies from Columbia University, and a master's degree in public affairs from Princeton University.
Tiffani Bova previously served as a Global Customer Growth and Innovation Evangelist at Salesforce, and is a top influencer in Customer Experience and a sought-after speaker. She is the author of the Wall Street Journal bestseller Growth IQ and her brand-new book, The Experience Mindset, released this year. In this classic episode, Tiffani Bova joined host Robert Glazer on the Elevate Podcast to discuss The Experience Mindset and how companies can create exceptional experiences for their customers. She also talks about employees and how that affects your customer experience. Furthermore, Tiffani explains the balance of technology and humans in your business. So, don't miss this episode. Today, we will unravel the secrets to creating exceptional customer experience with Tiffani Bova as she flips through the pages of The Experience Mindset. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the Traction podcast, Alice Heiman, Founder, Strategist, and Podcast Host of Sales Strategies for CEOs, shares her expertise in sales, honed from a rich background that spans from teaching in public schools to excelling in corporate sales. Alice's journey from a public school teacher to a leading figure in complex corporate sales provides a unique perspective on sales strategies and customer relations.Alice discusses several key points:- The transition from education to sales and how teaching skills are beneficial in sales.- Importance of mindset change in sales, especially for CEO founders.- Utilizing networks and board advisors for business growth and sales strategies.- Emphasizing the role of sales as a team sport and the importance of a team approach in large deals.- The concept of No-Sell Selling and preparation before sales calls.- Challenges faced by sales leaders globally and strategies to overcome them.- Effective hiring and coaching strategies in sales.Resources Mentioned:Alice Heiman -https://www.linkedin.com/in/aliceheiman/Sales Strategies for CEOs -https://www.linkedin.com/company/alice-heiman-llc/“Conceptual Selling” by Robert Miller and Stephen Heiman -https://www.amazon.com/Conceptual-Selling-Robert-B-Miller/dp/0446389064 “Strategic Selling” by Robert Miller and Stephen Heiman. -https://www.amazon.com/Strategic-Selling-Successful-Americas-Companies/dp/0446386278/ref=pd_bxgy_img_d_sccl_2/135-0551963-3670142?pd_rd_w=1pMvl&content-id=amzn1.sym.7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_p=7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_r=HBETANRAPEWTZA3KVZS9&pd_rd_wg=atzQP&pd_rd_r=e428d300-d512-424f-9219-3b22c6e3f5ef&pd_rd_i=0446386278&psc=1 “Obviously Awesome” by April Dunford -https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005“Growth IQ” by Tiffany Bova -https://www.amazon.com/Growth-IQ-Smarter-Choices-Business/dp/0525534407“The Experience Mindset” by Tiffany Bova -https://www.amazon.com/Experience-Mindset-Changing-Think-Growth/dp/059354269X“Sales Innovation Paradox” by Dr. Howard Dover -https://www.amazon.com/Sales-Innovation-Paradox-Harnessing-Performance/dp/1632996243Alice Heiman's podcast -https://www.youtube.com/@AliceHeimanThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From “Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI
Get a copy of your GrowBIG Playbook today! Wondering how you can unlock massive growth? In this episode of Real Relationships Real Revenue, I sat down with Tiffani Bova. She is the Senior Leader at Salesforce and author of The Growth IQ and The Experience Mindset. We are discussing both of these books and learning from Tiffani how we can best grow our organization and book of business by enhancing the experience of the customers and employees and the role technology plays in it all. Topics We Cover in This Episode: The growth levers that companies use to grow their business The power of company culture and values How we can actually deliver greater growth rates Why companies are falling woefully short on employee experience for the sake of customer experience The data on why you can grow more by focusing on customer and employee experience Why the experience of working with you matters so much The impact technology has on the customer and employee experience Practical actions you can take to optimize the technology you're using Simple steps to enhance client experience I hope you enjoyed this conversation with Tiffani! Take a week and map out how you can optimize your time and technology to improve the experience of your customers and employees so you can work smarter, not harder. This is the true path to growth. If you want to learn more from Tiffani, I highly recommend you connect with her on LinkedIn and get a copy of her books The Growth IQ and The Experience Mindset. Resources Mentioned: Get a copy of Growth IQ Get a copy of The Experience Mindset Connect with Tiffani on LinkedIn Follow Tiffani on X Get a copy of your GrowBIG Playbook today!
Get a copy of your GrowBIG Playbook today! Wondering how you can unlock massive growth? In this episode of Real Relationships Real Revenue, I sat down with Tiffani Bova. She is the Senior Leader at Salesforce and author of The Growth IQ and The Experience Mindset. We are discussing both of these books and learning from Tiffani how we can best grow our organization and book of business by enhancing the experience of the customers and employees and the role technology plays in it all. Topics We Cover in This Episode: The growth levers that companies use to grow their business The power of company culture and values How we can actually deliver greater growth rates Why companies are falling woefully short on employee experience for the sake of customer experience The data on why you can grow more by focusing on customer and employee experience Why the experience of working with you matters so much The impact technology has on the customer and employee experience Practical actions you can take to optimize the technology you're using Simple steps to enhance client experience I hope you enjoyed this conversation with Tiffani! Take a week and map out how you can optimize your time and technology to improve the experience of your customers and employees so you can work smarter, not harder. This is the true path to growth. If you want to learn more from Tiffani, I highly recommend you connect with her on LinkedIn and get a copy of her books The Growth IQ and The Experience Mindset. Resources Mentioned: Get a copy of Growth IQ Get a copy of The Experience Mindset Connect with Tiffani on LinkedIn Follow Tiffani on X Get a copy of your GrowBIG Playbook today!
Get a copy of your GrowBIG Playbook today! Wondering how you can unlock massive growth? In this episode of Real Relationships Real Revenue, I sat down with Tiffani Bova. She is the Senior Leader at Salesforce and author of The Growth IQ and The Experience Mindset. We are discussing both of these books and learning from Tiffani how we can best grow our organization and book of business by enhancing the experience of the customers and employees and the role technology plays in it all. Topics We Cover in This Episode: The growth levers that companies use to grow their business The power of company culture and values How we can actually deliver greater growth rates Why companies are falling woefully short on employee experience for the sake of customer experience The data on why you can grow more by focusing on customer and employee experience Why the experience of working with you matters so much The impact technology has on the customer and employee experience Practical actions you can take to optimize the technology you're using Simple steps to enhance client experience I hope you enjoyed this conversation with Tiffani! Take a week and map out how you can optimize your time and technology to improve the experience of your customers and employees so you can work smarter, not harder. This is the true path to growth. If you want to learn more from Tiffani, I highly recommend you connect with her on LinkedIn and get a copy of her books The Growth IQ and The Experience Mindset. Resources Mentioned: Get a copy of Growth IQ Get a copy of The Experience Mindset Connect with Tiffani on LinkedIn Follow Tiffani on X Get a copy of your GrowBIG Playbook today!
We have known for quite some time that employee experience and customer experience are closely interlinked, and the data is quite unequivocal about it. In this insightful episode, Tiffani Bova, a renowned growth and innovation evangelist, delves into the intricacies of The Experience Mindset. Co-author of the bestselling book, Growth IQ, Tiffani shares invaluable perspectives on how organizations can strike a balance between customer and employee experiences to drive sustainable growth. Drawing on her extensive experience, she discusses the profound impact of employee engagement on customer satisfaction, shedding light on the key elements that contribute to a positive employee experience and its ripple effect on overall business success. Join us as we navigate the realms of leadership, technology, and culture with Tiffani, offering listeners actionable insights for fostering an environment where both employees and customers thrive.
Tiffani Bova is a Global Customer Growth and Innovation Evangelist at Salesforce, a top influencer in Customer Experience, and a sought-after speaker and thought leader. She is the author of the Wall Street Journal bestseller Growth IQ and her brand-new book, The Experience Mindset, released this year. In her second appearance on the show, Tiffani joined host Robert Glazer on the Elevate Podcast to discuss The Experience Mindset and how companies can create exceptional experiences for their customers and empower their people to do their best work. Learn more about your ad choices. Visit megaphone.fm/adchoices
In a world where businesses prioritize customer experience, CEOs must grasp the profound impact of employee experience. In a compelling discussion with Tiffani Bova, author of "The Experience Mindset," we explore the importance of elevating the employee experience. Tiffani emphasizes the need for CEOs to understand the link between employee satisfaction and customer success, fostering a cycle of growth.Tiffani underscores the undeniable connection between employee and customer experiences. She asserts that happy employees lead to happy customers, emphasizing the need for a supportive work environment. She states, "To win customer love, you must first earn employee affection." This highlights the pivotal role of the employee experience in driving customer satisfaction.To enhance the employee experience, CEOs should align KPIs for both customer and employee satisfaction. Tiffani recommends questions like, "What are your top customer experience KPIs?" and "Is leadership success tied to these KPIs?" Harmonizing metrics and compensation ensures equal importance for both customer and employee satisfaction. What impacts one will impact the otherImproving the employee experience doesn't require massive changes. Tiffani advises CEOs to begin with one aspect at a time, addressing pain points and streamlining processes. Conducting pulse surveys and seeking employee feedback initiate a culture Tiffani Bova's insights highlight the pivotal role of employee experience in company success. CEOs must prioritize employee well-being, align metrics, and make incremental changes. Embracing modern tech and ensuring it is making jobs easier not harder is vital. CEOs must balance employee experience with customer experience for lasting success.Chapters01:35 Tiffani Bova's background and book "The Experience Mindset".04:55 The research on the impact of employee experience on customer experience.08:07 CEOs acknowledging the lack of ownership of employee experience.12:27 The disconnect between customer-centricity and employee experience.15:23 Employee experience impacts customer experience in the long run.18:19 Process alignment and technology integration improve employee experience.21:02 Simplify tasks and processes to improve employee experience.26:47 Importance of ongoing conversations and employee input30:18 Happy customers don't always mean happy employees34:41 Outdated technology is a major challenge for employeesAbout GuestTiffani Bova is a renowned business strategist, speaker, and author known for her expertise in sales, growth, and innovation. She has held prominent positions at leading technology companies, including Salesforce, where she served as the Global Customer Growth and Innovation Evangelist. Tiffani is recognized for her insights into customer-centricity, digital transformation, and the future of business.Throughout her career, Tiffani has been a sought-after keynote speaker and thought leader, sharing her knowledge on topics such as sales and marketing strategies, customer experience, and the impact of emerging technologies. She is also the author of the book "Growth IQ," which explores various strategies for driving business growth.Tiffani Bova's work has made her a respected voice in the business world, and she continues to inspire and educate professionals through her speaking engagements, writings, and consulting work.Social Links Connect with Tiffani Bova on her official website:Tiffani BovaFind Tiffani Bova's books, The Experience Mindset and Growth IQ on her websiteTiffani Bova - The Experience MindsetTiffani Bova - Growth IQConnect with Tiffani on LinkedIn:(99+) Tiffani Bova | LinkedInYou can learn more about and connect with Alice Heiman in the links below.Connect with Alice on LinkedIn:(99+) Alice Heiman | LinkedInCheck out Alice's website:Alice Heiman - Alice Heiman
Author Tiffani Bova argues organizations don't see the strong connection between customer experience and employee experience. Despite continued investments in the customer experience, organizations tend to overlook how those changes impact how employees get work done. Tiffani lays out the components of her experience model – people, process, technology and culture – for addressing employee experience challenges and growing the business. She also shares advice for how HR leaders should make the business case for employee experience to other leaders and how organizations can hold themselves accountable through metrics. Tiffani Bova is the former global growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book “The Experience Mindset: Changing the Way You Think About Growth”. Her previous book “Growth IQ” was also a WSJ bestseller. Prior to working with Salesforce, she was a sales, marketing and customer service executive for startups and Fortune 500 companies, where she was recognized as one of the first to develop a robust go-to-market model for cloud-based solutions, and indirect channel strategies to accommodate changes in buying behavior. She is also a former Distinguished Analyst and Research Fellow at Gartner. Caroline Walsh is a managing vice president in Gartner's HR practice. Her teams help HR leaders build and execute talent, diversity, rewards, and learning strategies and programs. Caroline has also led Gartner research teams on commercial banking strategy and leadership. She holds a bachelor's degree in East Asian studies from Columbia University, and a master's degree in public affairs from Princeton University.
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Welcome to an interview with the author of The Experience Mindset: Changing the Way You Think About Growth, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders – IT, Marketing, Sales, Operations, and HR – with KPIs and ownership over outcomes. Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. As a Research Fellow at Gartner, her cutting-edge insights helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice. She is also the host of the podcast What's Next! with Tiffani Bova. Get Tiffani's book here: https://rb.gy/bcal2 The Experience Mindset: Changing the Way You Think About Growth Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
Welcome to Strategy Skills episode 376, an interview with the author of The Experience Mindset: Changing the Way You Think About Growth, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders – IT, Marketing, Sales, Operations, and HR – with KPIs and ownership over outcomes. Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. As a Research Fellow at Gartner, her cutting-edge insights helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice. She is also the host of the podcast What's Next! with Tiffani Bova. Get Tiffani's book here: https://rb.gy/bcal2 The Experience Mindset: Changing the Way You Think About Growth Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
What questions are addressed in this podcast?What are aspects of Employee Experience (EX) that leaders often overlook with dire consequences on CX?Who in an organization should own EX?Are there tangible ways to measure EX vs. CX?What is the ROI of developing a more thought-out employee experience?_________________________________________________________________________________________Summary: Tiffani Bova is the global growth evangelist and business strategist at Salesforce, an author, and a keynote speaker. We were lucky enough to have Tiffani join us for a second time on this podcast, and in this episode, she brings us a new wealth of much-needed perspective. Where our last episode with Tiffani focused on the how to maximize your company's Growth IQ—the 10 paths to growing your company—now we shift our focus to the internal movers of this growth—employees and the employee experience, also known as EX. Tiffani's career taught her that without the people who make the Customer Experience, you can only get so far in fulfilling your brand promise. In her newest book, The Experience Mindset, she dives into how to complement your CX by revamping your EX.In this episode, she shares:A re-definition of EX (though not a new concept), including what it is not The specific, measurable impact EX can have on your future financial results How management often not only neglects the Employee experience, but actually makes it worse by offloading customer stress onto employees What kinds of metrics you can set around EX—which can often run parallel to and complement CX metrics _________________________________________________________________________________________"Let me just say to you that that strategy one-pager in that vision and value statement and your tagline does not show up and solve a customer problem. It does not show up and sell something to a customer. It does not show up and design a product. People do that, not the strategy deck that gets you funding from your board." -Tiffani Bova_________________________________________________________________________________________Action Items: If you'd like to put takeaways from this episode into action in your organization, we recommend starting here:Each time you make a change or implement a new initiative, ask yourself "What is the intended or unintended consequence to my people, to our employees? Are we setting them up for success to deliver on this change we're making for customer in order to increase that promoter score or customer satisfaction?"Develop a KPI for EX that correlates to and complements each CX KPIAsk your employees one simple tangible question relating to frictions for each task or initiative in weekly check-ins: "How easy on a scale of 1-5 was it to execute on this task?"_________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:56—Introducing Tiffani + The topic of today's episode2:58—If you really know me, you know that...3:31—What is your definition of strategy?4:31—What prompted you to begin your research into the topic of Employee Experience (EX)?7:05—What were some of the unexpected findings in your research that led you to writing your book?11:21—What do you consider EX—the definition and items included within it—and what it is not?12:27—Can you talk to us about the unintended consequences of offloading customer frictions onto employees?17:21—The staggering statistics around the tech employed within organizations and their impact on EX19:59—Why there is a vital need for a role accountable for EX22:12—What are some tangible steps an organization can take to start owning the EX experience more consciously?24:21—How can people follow you and connect with you to continue learning from you?__________________________________________________________________________________________Additional Resources: Personal page: https://www.tiffanibova.com/Newest book, The Experience Mindset, https://www.tiffanibova.com/experiencemindset/Podcast: https://www.tiffanibova.com/whats-next-podcast/Linkedin: https://www.linkedin.com/in/tiffanibova/Twitter: https://twitter.com/Tiffani_Bova
What questions are addressed in this podcast?What are aspects of Employee Experience (EX) that leaders often overlook with dire consequences on CX?Who in an organization should own EX?Are there tangible ways to measure EX vs. CX?What is the ROI of developing a more thought-out employee experience?_________________________________________________________________________________________Summary: Tiffani Bova is the global growth evangelist and business strategist at Salesforce, an author, and a keynote speaker. We were lucky enough to have Tiffani join us for a second time on this podcast, and in this episode, she brings us a new wealth of much-needed perspective. Where our last episode with Tiffani focused on the how to maximize your company's Growth IQ—the 10 paths to growing your company—now we shift our focus to the internal movers of this growth—employees and the employee experience, also known as EX. Tiffani's career taught her that without the people who make the Customer Experience, you can only get so far in fulfilling your brand promise. In her newest book, The Experience Mindset, she dives into how to complement your CX by revamping your EX.In this episode, she shares:A re-definition of EX (though not a new concept), including what it is not The specific, measurable impact EX can have on your future financial results How management often not only neglects the Employee experience, but actually makes it worse by offloading customer stress onto employees What kinds of metrics you can set around EX—which can often run parallel to and complement CX metrics _________________________________________________________________________________________"Let me just say to you that that strategy one-pager in that vision and value statement and your tagline does not show up and solve a customer problem. It does not show up and sell something to a customer. It does not show up and design a product. People do that, not the strategy deck that gets you funding from your board." -Tiffani Bova_________________________________________________________________________________________Action Items: If you'd like to put takeaways from this episode into action in your organization, we recommend starting here:Each time you make a change or implement a new initiative, ask yourself "What is the intended or unintended consequence to my people, to our employees? Are we setting them up for success to deliver on this change we're making for customer in order to increase that promoter score or customer satisfaction?"Develop a KPI for EX that correlates to and complements each CX KPIAsk your employees one simple tangible question relating to frictions for each task or initiative in weekly check-ins: "How easy on a scale of 1-5 was it to execute on this task?"_________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:56—Introducing Tiffani + The topic of today's episode2:58—If you really know me, you know that...3:31—What is your definition of strategy?4:31—What prompted you to begin your research into the topic of Employee Experience (EX)?7:05—What were some of the unexpected findings in your research that led you to writing your book?11:21—What do you consider EX—the definition and items included within it—and what it is not?12:27—Can you talk to us about the unintended consequences of offloading customer frictions onto employees?17:21—The staggering statistics around the tech employed within organizations and their impact on EX19:59—Why there is a vital need for a role accountable for EX22:12—What are some tangible steps an organization can take to start owning the EX experience more consciously?24:21—How can people follow you and connect with you to continue learning from you?__________________________________________________________________________________________Additional Resources: Personal page: https://www.tiffanibova.com/Newest book, The Experience Mindset, https://www.tiffanibova.com/experiencemindset/Podcast: https://www.tiffanibova.com/whats-next-podcast/Linkedin: https://www.linkedin.com/in/tiffanibova/Twitter: https://twitter.com/Tiffani_Bova
A New Model (ft. Tiffani Bova)Where innovation and self-awareness meet, you'll find Tiffani BovaOPENING QUOTE:“I stood up in my home office, I hit record, I gave the keynote about what I wanted to say about customer experience. I transcribed the keynote, and that was the beginning of my chapter. That's how I started writing the book.”—Tiffani BovaGUEST BIO:Tiffani Bova is the Global Growth Evangelist at Salesforce and the author of two Wall Street Journal bestselling books, The Experience Mindset and Growth IQ. She's also the host of the top-ranked podcast What's Next with Tiffani Bova. She's ranked on the current Thinkers50 list of the world's top management thinkers, has been named one of the top 100 women in tech, and is considered one of the top 10 influencers on the future of work.Links:WebsiteFacebookTwitterLinkedInInstagramYouTubeCORE TOPICS + DETAILS:[8:21] - Developing Your SkillsHow Tiffani and other speakers go from “first draft” to full-fledged speaking mastersWant to improve as a speaker? Tiffani offers a clear three-step approach. Start by watching recordings of yourself, both with the audio on and the audio off. You'll notice things about your mannerisms, engagement, and message that you don't catch while you're delivering in the moment.Next, study the great — not to copy, but to observe and pick up ideas to improve your artistic choices.Finally, trade the sessions summary for detailed audience feedback. This is a great way to get outside perspective to fuel progress.[13:33] - A New Model for SpeakingHow Tiffani is breaking the mold for what a career speaker looks likeInstead of working as a freelancer selling speeches for cash, Tiffani has a full-time job with Salesforce — yet still is every bit the thought leader and speaker of others at the top of this field. She's managed to leverage her passions and skills into a new way of being a speaker, all while doing the things she loves most.[26:43] - Writing for Non-WritersHow Tiffani wrote a book by crafting keynotesWhile Tiffani had a desire to write a book filled with her ideas, writing in that form doesn't come naturally to her. So instead of trying to fit herself into that mold, she stuck to what she knew — keynotes. She wrote ten keynotes about topics that were important to her, and those scripts became the basis for her first book. The rest is best-selling history.[33:30] - For New SpeakersTiffani's advice for speakers on the riseIn addition to Tiffani's three-step process for improving keynotes, she offers more advice for aspiring and building speakers. Seek out feedback from trusted voices, even those whom you think may not have time for you or even know who you are. You may be surprised.However, seeking feedback comes with a part two — you have to actually be willing to accept and consider that feedback. It doesn't mean you have to take every bit of criticism to heart, but it does mean being open to growing from the feedback you receive.RESOURCES:[0:45] Tiffani's Books[38:42] Nancy Duarte on StorytellingFollow Tiffani Bova:WebsiteFacebookTwitterLinkedInInstagramYouTubeFollow Josh Linkner:FacebookLinkedInInstagramTwitterYouTubeABOUT MIC DROP:Hear from the world's top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests' Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it's starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is sponsored by ImpactEleven.Learn more at: MicDropPodcast.comABOUT THE HOST:Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he's on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award. Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza. Learn more about Josh: JoshLinkner.comSPONSORED BY IMPACTELEVEN:From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees. Learn more at: impacteleven.comPRODUCED BY DETROIT PODCAST STUDIOS:In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown's processes to launch today's most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here's to making (podcast) history together.Learn more at: DetroitPodcastStudios.comSHOW CREDITS:Josh Linkner: Host | josh@joshlinkner.comConnor Trombley: Executive Producer | connor@DetroitPodcastStudios.com
We always talk about customer experience. But truly, what matters is what comes before that - Employee Experience. Tiffany Bova is the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal Best Selling Author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. As a Research Fellow at Gartner, her cutting-edge insights helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice. She is also the host of the podcast What's Next! with Tiffani Bova.Main Topics and Connect 04:22 What is the fastest way to get customers to love your brand?05:25 Customer experience vs employee experience, when does one override the other?08:28 Research: three studies and unpeeling the onion.13:01 Technology not helping employees.16:04 It's not just about tech!20:11 Who owns the responsibility?26:43 We are talking about this aspect of the business podcast, not a tech/process podcast.29:05 If you want to be a leader, listen-up! https://www.tiffanibova.com https://www.tiffanibova.com/experiencemindset/ Connect with Adam http://www.startwithawin.comhttps://www.facebook.com/AdamContosCEO https://www.linkedin.com/in/adamcontos/ https://www.instagram.com/adamcontosceo/ https://www.youtube.com/@LeadershipFactoryhttp://twitter.com/AdamContosCEO Listen, rate, and subscribe! Apple PodcastsSpotifyGoogle Podcasts
The Experience Mindset: Changing the Way You Think About Growth by Tiffani Bova About the Book: From the Wall Street Journal bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth. In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. According to Tiffani Bova, this siloed focus on customer experience – without considering the impact on your staff – actually hinders growth in the long run. The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time. Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and C-suite executives, The Experience Mindset details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders – IT, Marketing, Sales, Operations, and HR – with KPIs and ownership over outcomes. In this ground-breaking book, filled with case studies of leading companies and never-before-seen research, you'll learn: How people, processes, technology, and culture contribute to the “virtuous cycle” of EX and CX. Why the best companies have programs that minimize the customer's effort as well as the employee's effort (and how companies like Southwest and Best Buy get this right) How to effectively roll out technology solutions that boost both EX and CX (hard truth: only 20% of customer-facing employees believe technology makes their job easier. Employees want a seamless technology experience, just like your customers.) What metrics you can use to measure EX, CX, and ultimately, the effect of the two together? You can't improve what you can't measure. Employees are the heart of your business. If you want to remain competitive in today's marketplace, investing in people is no longer a nice-to-have, but rather a must-have. About the Author: Tiffani Bova is the global growth evangelist at Salesforce, a bestselling author, a highly sought-after international keynote speaker, and a podcaster. Her previous book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (featured on episode 241 of The Marketing Book Podcast in 2019) is a Wall Street Journal bestseller and has been translated into 10 languages. Tiffani is ranked on the current Thinkers50 list of the world's top management thinkers and has appeared on MSNBC, Bloomberg, and Yahoo! Finance, and is a contributor to publications including Harvard Business Review, Forbes, and Entrepreneur. As host of the podcast, What's Next! With Tiffani Bova, she interviews really smart people [including several authors whom I've had the honor of interviewing] about what's next for companies and individuals as they look to innovate and grow. Prior to working with Salesforce, she was a sales, marketing, and customer service executive for startups and Fortune 500 companies. She also spent ten years at Gartner, the world's leading IT research and advisory firm, as a distinguished analyst and research fellow where she helped companies such as Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, and Amazon Web Services to expand their market share and grow their revenues. And, interesting fact – she grew up in Hawaii and she and President Obama attended the same high school! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/experience-mindset-tiffani-bova
Welcome to episode #887 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #887. As Global Growth Evangelist at Salesforce, Tiffani Bova, is truly a visionary (driven by data, getting her hands dirty in client's work, and defining new ways to think about business). Tiffani has an audacious dedication to revolutionizing business perspectives, and she's the cerebral powerhouse behind two important books: Growth IQ and her latest, The Experience Mindset - Changing the Way You Think About Growth. Her track record and the accolades she's attracted speak to her acumen. She's been named to the Thinkers50's roster of top global management thinkers, has lent her insights to countless publications like Harvard Business Review and Duke University Dialogue Review, and she's an intellectual force for students at Columbia University and Wharton. Tiffani also hosts her own podcast, What's Next! with Tiffani Bova. She also carries the title of "influencer" via her social media channels on Twitter, LinkedIn and beyond. Inc. Magazine named her as of one the Top 100 Woman In Tech. Having inspired more than half a million people across six continents with over 850 keynote presentations, Tiffani's wisdom is universally sought. Prior to Salesforce, she was a distinguished figure in sales, marketing, and customer service, breaking new ground with innovative strategies for cloud-based solutions. Her tenure at Gartner won her the Thought Leadership award and admiration from tech's finest for her trailblazing strategies for sales and growth. I devoured The Experience Mindset. I love how it unpacks the disconnect that businesses have between their customer experience and their employee experience, in a world where the two must be intrinsically connected. Enjoy the conversation... Running time: 1:03:13. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Tiffani Bova. The Experience Mindset - Changing the Way You Think About Growth. Growth IQ. What's Next! with Tiffani Bova. Salesforce. Follow Tiffani on LinkedIn. Follow Tiffani on Twitter. This week's music: David Usher 'St. Lawrence River'.
This week's show is entitled, "Tiffani Bova Will Change The Way You Think About Growth". My guest is Tiffani Bova who is the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. As a Research Fellow at Gartner, her cutting-edge insights helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice. She is also the host of the podcast What's Next! with Tiffani Bova. Author Site: tiffanibova.com Social @tiffani_bova Twitter Instagram LinkedIn Tune in to: Gain insights from a global study revealing shocking gaps between C-suite executives and employees, with only 20% of customer-facing employees feeling their technology enables collaboration and productivity. Discover how outdated processes, silos between teams, lack of data access, and inadequate training hinder employee success, ultimately impacting the delivery of an exceptional customer experience. Learn what is one of the most impactful things employees need that happens to be basic and FREE Explore the crucial intersection of employee and customer interactions, where the book "The Experience Mindset" focuses on empowering employees to deliver on executive promises and create a seamless, hassle-free customer experience. Watch the video, listen in now and/or read the transcript on the Heinz Marketing blog (search "Tiffani Bova") Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.
In this episode I speak with returning guest, Tiffani Bova, author of, "The Experience Mindset: Changing the Way You Think About Growth," and the Wall Street Journal bestselling book, "Growth IQ." She is also the global customer growth and innovation evangelist at Salesforce whose wakeup call was transitioning from being a practitioner to an analyst and now thought leader. https://www.tiffanibova.com/
Happy Employees, Happy Customers Shep Hyken interviews Tiffani Bova, bestselling author and global customer growth and innovation evangelist at Salesforce. She discusses the link between employee experience, customer experience, and company growth. Top Takeaways: Spending time with your customers is a great opportunity to understand their challenges, share best practices, and learn from them. Employee experience (EX) has a significant impact not only on customer experience but on overall business growth. In a blind study conducted on a US retailer with more than 1,000 storefronts, Salesforce research found that if the company got the EX right, there was a 50% increase in revenue per hour per store associate. If you are going to do something for your customers to enhance their experience, make sure you recognize its intended or unintended impact on your employees. When you implement changes to improve CX, make sure you are not increasing the difficulty for your employees to do their jobs. Companies have over-pivoted the customer experience at the expense of all else. You need to be flexible because when you pivot, you turn your back on something. 54% of the C-Suite believe that the technology their employees use is effective for them to do their job. Only 32% of employees agree with that statement, and only 20-ish% of customer-facing employees agree. To bridge the disconnect between the C-suite and the frontlines, executives need to spend more time understanding the experiences of both their customers and their employees. Do an inventory of the top five KPIs you are currently tracking for customer experience and see if you have a correlating one for employee experience. For example, if you are measuring Net Promoter Score (NPS), pay attention to Employee Net Promoter Score (eNPS). Tiffani shares highlights from her latest book, The Experience Mindset: Changing the Way You Think About Growth, including an intentional approach to happy employees for every team in your organization. Plus, Shep and Tiffani share what happens when executives actually spend time with customers (with examples from Starbucks and Microsoft). Tune in! Quote: "Many executives don't use the tech their employees use. They do not experience inefficiency, yet they are very focused on productivity. They focus on the customers, but they are not aware of what systems, tools, and training are in place that allow or inhibit their employees to be the best that they could be." About: Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. She is the Wall Street Journal, bestselling author of Growth IQ. Her latest book, The Experience Mindset: Changing the Way You Think About Growth, is now available on Amazon. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ryan Foland speaks with Tiffani Bova. The global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of Growth IQ. In this episode of our podcast series, Ryan and Tiffani talk about staying curious and being passionate about what that topic is so you can literally reach out to everyone. Tune in for an interview full of ideas and tips on keeping a promise, staying curious, and being passionate about your topic.
Today's interview is with Tiffani Bova, the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of Growth IQ. Tiffani joins me today to talk about her new book: The Experience Mindset: Changing the Way You Think About Growth, what is an Experience Mindset, what's the best way to adopt one, why it's important to take a combined customer and employee experience approach, the research that accompanied the development of the book and what's the payoff to adopting an Experience Mindset. This interview follows on from my recent interview – Customer experience (CX) leaders will become the engagement quarterbacks of the future – Interview with Mike Murchison of Ada – and is number 468 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month. We are fast approaching PegaWorld iNspire which is Pega's annual conference that will be held at the MGM Grand in Las Vegas, NV, from June 11th to 13th. This year it will be an in-person event, for the first time in four years, and will bring together experts and industry leaders to demystify technologies like generative AI and intelligent automation They will also illustrate how enterprises can practically apply these technologies to turbocharge productivity, improve low-code app development, and optimize customer engagement. Check out PegaWorld.com to find out more and, hopefully, I'll see you there.
Tiffani Bova: The Experience Mindset Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, and The Wall Street Journal bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. As a Research Fellow at Gartner, her cutting-edge insights helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, and many other prominent companies expand their market share and grow their revenues. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice and she's the host of the podcast What's Next! with Tiffani Bova. She is the author of The Experience Mindset: Changing the Way You Think About Growth*. While many organizations espouse that employees are their greatest asset, most senior leaders prioritize customer needs above all else. Data clearly shows that balancing great employee experience along with a quality customer experience drives better results. In this conversation, Tiffani and I discuss the mindset and initial steps that leaders can take to improve the experience for both employees and customers. Key Points In recent decades, we've been in the mindset of customer-first. Today, the biggest threat to organizations is worker unhappiness. While almost every organization espouses the importance of employees, few executive leaders can identify who “owns” the employee experience in their organization. In contrast, almost every organization has a clearly defined customer experience owner. Proper investments in technology are often an obstacle to an ideal employee experience. Getting better at this means that senior leaders in human resources, information technology, and customer experience must work together to help impact line up with intention. Three starting points for better employee experience are: reviewing data for customer experience and compare it to the trends for employee experience, utilizing employee advisory boards for a voice in emerging strategy, and reviewing employee survey results to determine what findings have been addressed. Getting better at balancing customer experience and employee experience means moving away from an expert's mindset and towards a beginner's mindset. Resources Mentioned The Experience Mindset: Changing the Way You Think About Growth* by Tiffani Bova Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Discover What People Want, with Tiziana Casciaro (episode 565) Gallup's Insights on Addressing Unhappiness, with Jon Clifton (episode 601) How to Solve the Toughest Problems, with Wendy Smith (episode 612) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
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How to develop an Experience Mindset, which considers both the customer and the employee experience, to grow our business with Tiffani Bova. The fastest way to get customers to love your brand is to get employees to love their jobs. Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of “Growth IQ”. Her new book is “THE EXPERIENCE MINDSET: Changing the Way You Think About Growth”. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. As a Research Fellow at Gartner, her cutting-edge insights helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
In this Marketing Over Coffee: Learn about the crucial link between Employee Experience, Customer Experience and Success Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh The Wall Street Journal Bestselling Author is back with her latest book: The Experience Mindset What’s happened since we talked to her last about Growth IQ (translated […] The post Tiffani Bova on The Experience Mindset appeared first on Marketing Over Coffee Marketing Podcast.
Tiffani Bova, the Wall Street Journal best-selling author of Growth IQ, shares her personal journey of changing job roles and using feedback as the vehicle to identify, and hone her super powers. She calls on all of us to boldly ask questions and for feedback to guide our careers and protect our time. Be sure to check out her new book "The Experience Mindset: Changing the Way You Think About Growth". Original music by Lynz Floren.
Why do we spend only 28% of our time selling? Could the reason salespeople are caught up in so many other sales activities–and 50% still miss quota–be connected? We welcome Tiffani Bova, a global growth evangelist at Salesforce and the author of bestselling book GROWTH IQ. Tiffani believes we don't have a technology problem, but rather a people process problem. How can sales reps and sales leaders/managers work together to do better? Today's episode shares actionable data applicable to any size sales team. Read the Salesforce ‘State of Sales Report' here. Looking to improve your sales skills (or those of your team)? The Sales Hunter University offers a variety of masterclasses...you can check them all out here. This episode sponsored by Calendly.
Happy customers are the lifeblood of an organization–but understanding what they need takes a daily commitment. In this episode, Salesforce Growth Evangelist Tiffani Bova and West Monroe Managing Director Pablo Alejo share how companies can become obsessed with their customers' needs, how to connect employee experience to growth, and examples of four companies who are getting it right.Don't miss these highlights:1:00 - Introductions1:56 - Tiffani Bova's background2:53 - Most common questions from companies who want to improve their customer engagement4:17 - Who owns the customer experience6:00 - Happy employees lead to happy customers8:08 - Why aren't companies getting it right?9:46 - Importance of employee recognition and how it plays into customer satisfaction11:53 - Tiffani's inspiration for her book “Growth IQ”13:35 - Pablo Alejo joins conversation14:33 - Importance of customer centricity and what does it really mean?17:30 - Examples of companies are that getting customer centricity right22:32 - Step one in determining if and how to improve your company's customer experience24:07 - What to do if your customers don't know what they want26:38 - It starts with the customer28:31 - Jobs to be done doesn't change; it's the solution that changes31:14 - How do you know when the timing is right for a new solution32:45 - What does digital mean to Tiffani and Pablo
We’ve spoken before on the show about the importance of Customer Experience in driving growth, with guests like Wharton’s Peter Fader, Gainsight’s Nick Mehta and Bain & Company’s Stu Berman. But today’s guest says you need to think beyond the customer. If you really want to accelerate growth, you need to focus on the employee experience. Tiffani Bova is the global growth evangelist at Salesforce. She’s also the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani has been named to the latest Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, CNN, Cheddar, MSNBC, and Yahoo Finance, among others. In our conversation, we talk about whether your Growth IQ is something you’re born with or something you build, the ten paths to growth, and how Software-as-a-Service has changed what it takes to thrive in Sales. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook
Tiffani Bova is the Chief Growth Evangelist at Salesforce, and author of the Wall Street Journal bestselling book "GROWTH IQ." A celebrated keynote and member of the Thinkers50 list, Bova inspires people to think forward, be bold and take action. In this discussion with Dan Pontefract, the discussion centers around the customer and employee experience: are we getting it right? Bova was named one of 2020's Top Virtual Keynote Speaker by Read Write and is a guest on Bloomberg, BNN, Cheddar, MSNBC, and Yahoo Finance, among others. She contributes her thinking to publications including Harvard Business Review, Forbes, Entrepreneur, Diginomica, Quora, Thrive, Rotman School of Management and Duke Dialogue Review. Bova is a top Twitter influencer, was named one of Inc. Magazine's 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Expert to follow, a Top 100 Women in Tech, and one of the most Powerful and Influential Women in California. Prior to working with Salesforce, she served as a Distinguished Analyst and Research Fellow for Gartner. There, she won the Thought Leadership award and earned accolades for her cutting-edge analysis and her skill at architecting bold new strategies for sales and growth. Bova's experience, combined with candor, results in a unique perspective businesses need and people want to increase their GROWTH IQ.
We’ve spoken before on the show about the importance of Customer Experience in driving growth, with guests like Wharton’s Peter Fader, Gainsight’s Nick Mehta and Bain & Company’s Stu Berman. But today’s guest says you need to think beyond the customer. If you really want to accelerate growth, you need to focus on the employee experience. Tiffani Bova is the global growth evangelist at Salesforce. She’s also the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani has been named to the latest Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, CNN, Cheddar, MSNBC, and Yahoo Finance, among others. In our conversation, we talk about whether your Growth IQ is something you’re born with or something you build, the ten paths to growth, and how Software-as-a-Service has changed what it takes to thrive in Sales. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook
This week on The SCALEit Method®, Allison talks with global growth evangelist, business strategist, author, and keynote speaker, Tiffani Bova. Allison and Tiffani talk about the importance of technology in business and how Tiffani took strategic growth initiatives that have been around for decades and modernized them for today's business world. Topics Include: Learning business through carnivals Getting into the technology space in the mid 90's Biggest struggle for marketers in terms of sales and innovation The bright spots of the pandemic for businesses What companies are doing wrong for the growth of their businesses Why we need to think about our growth IQ The experience of using a product or service The paths of Growth IQ What we can learn from Sears and similar companies And so much more… Tiffani Bova is a global growth evangelist, Salesforce business strategist, author, and keynote speaker. She wrote Wall Street Journal bestselling book Growth IQ: Get Smarter about the Choices that will Make or Break your Business. Tiffani helps companies scale through innovative business models and technology. She published her bestselling book Growth IQ in 2018, which outlines 10 key steps to driving your company's growth. She has been featured in Financial Times, Forbes, The Economist, MSNBC, USA Today, Bloomberg, The Wall Street Journal, Harvard Business Review, Fortune, and more. Mentioned in the Episode: Website - https://www.tiffanibova.com/ Salesforce's Website - https://www.salesforce.com/au/blog/ Linkedin - https://www.linkedin.com/in/tiffanibova/ Instagram - https://www.instagram.com/tiffanibova/?hl=en Facebook - https://www.facebook.com/TiffaniBova Twitter - https://twitter.com/Tiffani_Bova Growth IQ Book - https://www.tiffanibova.com/book/ What's Next Podcast - https://www.tiffanibova.com/whats-next-podcast/ PINNACLE GLOBAL NETWORK If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.
Idea to Value - Creativity and Innovation with Nick Skillicorn
In this episode of the Idea to Value Podcast, we speak with Salesforce's Innovation and Growth Evangelist Tiffani Bova. Tiffani is recognised as one of the top management thinkers in the world by Thinkers 50, is the author of Growth IQ and is a well-known speaker on the topic of Growth. See the full episode at https://wp.me/p6pllj-1Mz #podcast #salesforce #growth #business We speak about why the experience of your employees is one of the most overlooked drivers of the experience your customers have with your company, and how leaders might need to reevaluate their priorities to achieve growth. Topics covered in this episode: 00:01:30 - How Tiffani's early experience with Cloud Technology allowed her to create a role at Salesforce where she helps companies identify the art of what is possible 00:04:45 - The insights from 4,000 - 5,000 companies that led her to her first book: Growth IQ 00:08:45 - How companies and corporate antibodies need to overcome internal inertia and become comfortable with not knowing the answer 00:13:45 - Tiffani's next round of research on the unexpected missing driver of growth and customer experience, which is the employee experience 00:19:15 - Employee Experience is everything that impacts an employee's ability to effectively interact with and impact customers 00:22:00 - The value of management by walking around 00:25:30 - Why is the experience of work tools so much worse than the experience for consumer apps and tools? 00:28:00 - The average enterprise has over 900 apps, and less than 20% are integrated Links mentioned in this episode: Tiffani's Linkedin: https://www.linkedin.com/in/tiffanibova Tiffani's Twitter: https://twitter.com/Tiffani_Bova Tiffani's "What's Next!" podcast: https://www.tiffanibova.com/whats-next-podcast/ Tiffani's website: https://www.tiffanibova.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com
Tiffani Bova is a sales leader, author, and highly sought-after keynote speaker. She's delivered over 500 keynote presentations on sales transformation and business model innovation to over 400,000 people on six continents. She's also the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani is the host of her own podcast, What's Next! With Tiffani Bova. Tiffani has been named to the latest Thinkers50's list of the world's top management thinkers and also contributes her thinking to publications which have included Harvard Business Review and Forbes among others. Join us as we dive into different perspectives Tiffani has on the sales industry today as well as valuable tips and strategies she has picked up throughout her career in professional sales. Highlights How she got the testimony from Seth Godin. - 1:31 The trigger to the switch. - 10:54 The realization: I don't even recognize myself. - 12:55 Helping to manage the mental health of the sales team and keeping everybody where they need to be. - 16:55 Tips on how to stay engaged. - 22:21 The reason behind the launch of the Safety Cloud. - 26:21 Three different workstreams. - 29:08 Top trends Tiffani is seeing in professional sales moving forward. - 31:36 We don't have a technology problem. We have a people process problem. - 38:19 The average enterprise has 900 apps and only about 27% of them are integrated. - 39:19 Why is sales such a great career path? - 42:19 Keeping in touch with Tiffani. - 45:45 Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox https://www.facebook.com/inthefunnel Connect with Tiffani Bova Growth IQ https://www.tiffanibova.com/ https://www.linkedin.com/in/tiffanibova https://www.facebook.com/TiffaniBova https://twitter.com/Tiffani_Bova https://instagram.com/tiffanibova https://www.youtube.com/channel/UCLfZMGT55bpY4vGDXW95sZQ
https://infinitequality.live/support/ - Support on Patreon and More! https://www.twitch.tv/northernxrush https://www.northernxrush.com/ Questions for Rush: 1. What has your experience been like so far with Twitch. Tell us about how you got started streaming and why. 2. What has been your biggest struggle so far with streaming? 3. What do you love most about streaming? 4. Why has For Honor been your focus for streaming? 5. How as streaming other games impacted your channel? 6. What have you done to stand out in the For Honor Community? 7. How have these events / tournaments impacted your channel. 8. What would you suggest other streamers think about when approaching creating a community around a game? 9. What would you do differently from the beginning if you could start over? Visit https://infinitequality.live/ for more!
I recently sat down to discuss the present and future of data culture in business and healthcare with Tiffani Bova, Global Chief Growth and Innovation Evangelist at Salesforce.com, global keynote speaker and host of a top 50 global Sales podcast called “What's Next”. She is a bright, intelligent, and dynamic leader who is currently focused on integrating the customer experience with the employee experience as she strongly believes it is this combination that may propel businesses or even healthcare institutions and practices forward. Listen to her thought-provoking insights and real world case studies in this live episode during which she reviews elevating the patient experience, real world implications of our digital health transformation, as well as a range of innovative business management concepts. HIGHLIGHTS. 1:36 - Where do you find your sources of energy today? 3:47 - How do you think the healthcare sector is capitalizing on data to make and improve its decisions? When you look back at the last 18 months, we saw a digital transformation over a period after the height of the pandemic in March 2020 that we had not seen in the previous decade across all industries. The expectations of consumers, who were now doing everything from home changed radically as they now entertained the thought of also setting up an appointment with their doctor. These expectations have been pulled from across various industries and healthcare made many strides, though many critical issues remain. We were discussing electronic health records in 1998, yet fast forward over 20 years, and we are still not communicating patient data efficiently due to privacy issues and HIPAA regulations. 6:13 – We have to ask, “Is the patient experience as evolved, mature, and innovative as the customer experience on the consumer side?” 9:46 – How do businesses now use data to attract not just the attention of their audience but the context for their decision making for it to develop deep understanding and consolidate the information shared by the business? There is a crisis of trust across different industries, lack of patient education about how their data is used, and delay in communicating product recalls. 14:03 – In this world of working remotely what are some technologies such as Slack or others that you find helpful to engage team members virtually? 19:59 – As you are trying to become more agile, productive, connected to your patients, you have the opportunity to provide more care, not less care. 21:23 – In your book “Growth IQ” you talk about Sales Optimization and the need to target different kinds of customers at different times. How do you engage different kinds of customers at different times to influence a successful launch of a product whether you are in the pharma or a different industry? 26:11 – Wearing more of a business hat, what are any other business specific suggestions you have on approaching the launch or a post-launch of a product? If you are attracting new customers, think about what makes you unique. Data shows that 80% of decision making of customers is based on their customer experience with the company or brand rather than product attributes. So your potential new customers will leave you before they ever find out how great your product may be if they cannot find information about the experience they are likely to expect from you. 30:09 – How do you separate the signals from the noise in a data culture that is social conscious, private, yet transparent? 34:22 – How are you stretching yourself and lifting others now or in your next project? I want to shine a light on where I have been spent my time in the last 6-7 months - making sure that the people who work with you are equally inspired, enabled, and capable of trying new things and failing. The fastest way to get new and more customers is to get your employees to love their job because if they are happy, they will provide a better experience for your customers.
We were honoured to welcome Tiffani Bova, Global Growth and Innovation Evangelist at Salesforce, to the EMEA Recruitment podcast. “Make time each day to be a student in the profession you're in.” Tiffani spoke to Paul Toms, our Founder, from Los Angeles, California, although it was a recent trip to her home state of Hawaii that was the last place to really make her smile. Usually travelling 600,000km every year, Tiffani hasn't been on a plane for work purposes since the COVID-19 pandemic began. Tiffani started selling technology in 1995, before working for various start-ups and Fortune 500 companies. In 2006, she landed at Gartner Group, where she honed her “superpower of being able to look at disparate data points and find commonality”. Subsequently, Salesforce created Tiffani's current role for her, enabling her to balance her work as a practitioner and academic. Tiffani credits her drive with playing sports competitively for almost 20 years. She believes that all children should grow up with a sense of structure that requires learning, teamwork and competition. Paul also finds out which topic Tiffani feels she didn't delve into deep enough in her Wall Street Journal bestselling book, Growth IQ. Her primary research around the connection between employee satisfaction and engagement with customer experience is forming the foundation for her second book. It was her busy lifestyle navigating between airport lounges and hotel lobbies that gave Tiffani the opportunity to build thousands of conversations that created the framework for her book, but also the chance for some thinking time while sat on a plane. In fact, it's one of the main reasons she's so excited to get back on the road. Travelling so frequently didn't give Tiffani much opportunity for downtime, but the last 18 months have taught her how to really unplug. She reveals the initiatives that Salesforce has implemented to take care of employee mental health and wellbeing. Tiffani believes that people have reassessed their lives during the pandemic, meaning that people just joining the workforce have a different perspective of what their future of work will look like. When Tiffani started selling technology in the 1990s, she was often the only woman in the room. Now, there are inspiring and influential female CEOs who are paving the way for gender equality in business. Some, such as Ariana Huffington, have even endorsed Tiffani's book – all thanks to a chance meeting in a restaurant! Tiffani has her own successful podcast, What's Next!, in which she explores growth and innovation in Sales. Paul flips the questions she asks her guests back on her, before finding out who her dream podcast guests would be. We end the episode by finding out what Tiffani's motto in life is and how to give her feedback on her ideas! If you're looking for a particular part of the episode, use the timestamps below: 01:44: What Tiffani has learned about herself during COVID03:29: The last thing that made Tiffani smile04:28: How Tiffani's journey in Sales started06:52: Where Tiffani's drive came from08:51: Which sports Tiffani played10:40: The path to growth Tiffani missed out of her book12:29: Finding the time to write a book17:11: How Tiffani relaxes19:09: How employee perspectives have changed21:27: Where is the world on Diversity & Inclusion?26:19: Asking Tiffani her own podcast questions29:05: The importance of customer service30:54: Finding her tribe36:43: Tiffani's dream podcast guests38:46: Tiffani's favourite motivational quote39:59: How to reach out to Tiffani You can follow Tiffani on both LinkedIn and Twitter. We're proud to support Operation Smile, an international medical charity, through the EMEA Recruitment podcast. If you'd like to find out more about this cause, please visit our website: https://www.emearecruitment.com/operation-smile This episode was hosted by Paul Toms and Rose Jinks. Please see our website for more information about our specialist recruitment services: https://www.emearecruitment.com/ You can also find us on LinkedIn: https://www.linkedin.com/company/emea-recruitment-limited/ If you'd like to connect with Paul, visit his LinkedIn profile: https://www.linkedin.com/in/paultoms/ Or follow him on Twitter: https://twitter.com/paul_toms If you have any suggestions for future episodes of the EMEA Recruitment podcast, please email Rose: rose.jinks@emearecruitment.com #emearecruitment #emearecruitmentpodcast #tiffanibova #innovation#paultoms #operationsmile #losangeles
Tiffani Bova is the chief growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani has been named to the latest Thinkers50's list of the world's top management thinkers and is a welcomed guest on Bloomberg, BNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thinking to publications including Harvard Business Review, Forbes, Entrepreneur, Quora, Thrive, among others. She is a change-maker who's thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts. She's also a host of her own podcast, What's Next! with Tiffani Bova, an iTunes' all-time business and management bestseller and a top sales podcast according to Top Sales Magazine. Tiffani has interviewed a growing number of exceptional humans including Arianna Huffington, Dan Pink, Seth Godin and Tom Peters. She's also considered a top Twitter influencer in Business Growth, Customer Experience, Digital Transformation, the Future of Work, and Sales. She was named one of Inc. Magazine's 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Expert to Follow in 2018, 2019 and 2020, and a Top 100 Women in Tech.In this podcast she shares: What it takes to increase your Growth IQ Why its critical today to be a “master asker” And why after deeply studying product and sales strategies, she is now turning her attention to employees__________________________________________________________________________________________"There's a gap in the market. There's a lot that talks about employees.There's a lot that talks about customers, and then loosely we'll talk about them together. But what is the value? We went out and did some primary research, and we found that brands that do that really well in the U.S. is 1.8X faster growth rates. For a billion-dollar brand, it's a $40-million impact."-Tiffani Bova__________________________________________________________________________________________Episode Timeline:00:00—Introducing Tiffani Bova + The topic of today's episode2:20—If you really know me, you know that...3:18—What is your definition of strategy?4:38—Could you give us background on Growth IQ, your most well-known concept?7:53—What's something that appears on your paths to growth that in wasn't included before?9:59—Could you characterize what makes Salesforce something beyond CRM?12:15—What made you decide to focus on business growth?16:16—What are you working on now?18:10—What should strategists do next, and how can we connect with you?__________________________________________________________________________________________Additional Resources: Personal page: https://www.tiffanibova.com/Twitter: https://twitter.com/Tiffani_BovaLinkedIn: https://www.linkedin.com/in/tiffanibovaInstagram: https://www.instagram.com/tiffanibova
Tiffani Bova is the chief growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani has been named to the latest Thinkers50's list of the world's top management thinkers and is a welcomed guest on Bloomberg, BNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thinking to publications including Harvard Business Review, Forbes, Entrepreneur, Quora, Thrive, among others. She is a change-maker who's thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts. She's also a host of her own podcast, What's Next! with Tiffani Bova, an iTunes' all-time business and management bestseller and a top sales podcast according to Top Sales Magazine. Tiffani has interviewed a growing number of exceptional humans including Arianna Huffington, Dan Pink, Seth Godin and Tom Peters. She's also considered a top Twitter influencer in Business Growth, Customer Experience, Digital Transformation, the Future of Work, and Sales. She was named one of Inc. Magazine's 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Expert to Follow in 2018, 2019 and 2020, and a Top 100 Women in Tech.In this podcast she shares: What it takes to increase your Growth IQ Why its critical today to be a “master asker” And why after deeply studying product and sales strategies, she is now turning her attention to employees__________________________________________________________________________________________"There's a gap in the market. There's a lot that talks about employees.There's a lot that talks about customers, and then loosely we'll talk about them together. But what is the value? We went out and did some primary research, and we found that brands that do that really well in the U.S. is 1.8X faster growth rates. For a billion-dollar brand, it's a $40-million impact."-Tiffani Bova__________________________________________________________________________________________Episode Timeline:00:00—Introducing Tiffani Bova + The topic of today's episode2:20—If you really know me, you know that...3:18—What is your definition of strategy?4:38—Could you give us background on Growth IQ, your most well-known concept?7:53—What's something that appears on your paths to growth that in wasn't included before?9:59—Could you characterize what makes Salesforce something beyond CRM?12:15—What made you decide to focus on business growth?16:16—What are you working on now?18:10—What should strategists do next, and how can we connect with you?__________________________________________________________________________________________Additional Resources: Personal page: https://www.tiffanibova.com/Twitter: https://twitter.com/Tiffani_BovaLinkedIn: https://www.linkedin.com/in/tiffanibovaInstagram: https://www.instagram.com/tiffanibova
Tiffani Bova, Salesforce Growth and Transformation Advisor joins us to talk about the staggering gaps between what companies are doing and what needs to be done to get ahead. It is all about the customer, and companies still keep getting it wrong. However in an unexpected shift, she encourages companies to first focus on their employees. Eye opening stats, observations and perspective make Tiffani a joy to listen to and learn from. Also we talk Ford's shift to "build to order", bad customer service and what's got our attention.
Marc Kramer interviews Tiffani Bova author of "Growth IQ" about how to grow a business through better customer service and listening to your customer.
Alex outlines how to use a personal brand in your selling. By posting regularly and engaging with your social media, you will drive your personal brand and that will translate into more sales. Alex shares how he does this and personal story as to the impact of your personal brand in sales.Founder of Growth IQ and MySalesAgency, Alex has joined Amazon Web Service AWS as an Enterprise Sales Lead. He is a graduate from Edinburgh Napier University with a first-class distinction with a bachelor's degree in sales management, and all this culminated in our guest being recognized as Linkedin's #3 TOP VOICE in Sales Thought Leadership.Alex provides more insight into his Jan 2020 Linkedin article discussing whether salespeople born or made. Characteristics that can't be taught are:DrivePassionHungerAlex said, "a customer buys when they perceive more value in your offering than it's cost. Don't just sell! Solve business pain points and help companies reach their aspirational targets".He shares insights on how to align your sales cycle with your sales strategy. He also about losing a $1,000,000 deal and what he learned from the experience. It also ties into:Pipeline Generation:Identify the stakeholderOpen the lines of communicationDeliver a consistent messageBe proactiveMaintain accurate dataDeliver valueThis episode is great for anyone confused about personal branding in sales. A top thought leader in sales for LinkedIn shares his experiences. A special thanks to Alex for joining and sharing many details to help drive more business!https://www.alexalleyne.com/https://www.linkedin.com/in/alexalleyne/
Over the past several years, vendors and solution providers have come under pressure to change their sales strategies and processes to meet evolving customer expectations. The COVID-19 pandemic and subsequent economic downturn are forcing a crash transformation as sales teams find themselves disconnected from partners and customers absent the usual communication venues such as events and face-to-face meetings. The COVID-19 crisis is compelling vendors and solution providers to rethink sales in the short and long term. The pandemic will change the way businesses and consumers buy, their expectations for sales and post-sales support, and how they measure value in the supplier-customer relationship. Tiffani Bova, global customer growth and innovation evangelist at Salesforce, former channel chief and Gartner channel analyst, and best-selling author of the book Growth IQ, joins POD2112 to talk about the changing nature of sales and growth during and after COVID-19.
007 - Alex Alleyne, Founder of Growth IQ and Strategic Sales Lead at Twilio: Your past does not dictate your future. Nikki speaks to Alex Alleyne, Founder of Growth IQ and Strategic Sales Lead at Twilio on life as an entrepreneur and working the 9-to-5 at the same time. Alex tells his story of growing up in Croydon from a single parent family and working in McDonalds, but even from a young age he knew he wanted more. When he was offered the chance to study law, he turned it down in favour of better and now owns his own business, has worked his way up at Twilio - a San Francisco software company and was placed third as one of LinkedIn's Top Voices featured Richard Branson and James Caan. Alex's story is one of resilience and dedication - demonstrating your past does not dictate your future. Subscribe Apple | Google | Spotify | Stitcher Resources 1) Alex Alleyne's website: https://www.alexalleyne.com/ 2) Growth IQ https://www.growth-iq.com/ 3) Alex Alleyne on LinkedIn: https://www.linkedin.com/in/alexalleyne/ 3) Find out more about Winning in Work here: https://www.nikkithomas.me/winning-in-work-podcast Or follow us on Twitter here @WinninginWork 3 Career Takeaways 1) The importance of having purpose: “I think one of the things I spend time on is actually coming to a point in your life where you realise you need to live a purposeful life. So it's actually understanding what direction I want to take in my life and ultimately committing yourself to that.” 2) Diversity and Inclusion being more than gender or colour: “You think D&I [Diversity and Inclusion] and you think gender or you think under-represented groups or people of colour, and the reality is when we talk about diversity and inclusion, we're talking about everyone, if you're an introvert vs. an extrovert or you have a different personality type to someone else, that in itself, all forms a part of that conversation.” 3) Going the extra mile for success: “I say you can't do what everyone else is doing and expect to deliver a different result. You know, you've got to be able to push boundaries.” A Podcast Company - is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. - https://www.apodcastcompany.com and www.podcastsyndicator.com
James is a force in the B2B sales world and the newest addition to the John Barrows sales team. With infectious positivity he's built an impressive personal brand around his expertise and willingness to help others. He talks to Ashleigh and Kasey about the secret to forming meaningful relationships, prioritizing time, and bro culture in sales.Resources-Spotify Productive Morning Playlist : https://open.spotify.com/playlist/37i9dQZF1DX6T5dWVv97mp?si=HX2gD2OSRiO2xEDo0icUqg-Google's I Am Remarkable : https://iamremarkable.withgoogle.com/-UNCrushed : https://www.uncrushed.org/-Gap Selling by Keenan : https://www.amazon.com/Gap-Selling-Problem-Centric-Everything-Relationships/dp/1732891001-Growth IQ by Tiffani Bova : https://www.amazon.com/Growth-IQ-Smarter-Choices-Business/dp/0525534407-I Want to be in Sales When I Grow Up by John Barrows : https://www.amazon.com/Want-Be-Sales-When-Grow/dp/1643072382Connect With James-LinkedIn : https://www.linkedin.com/in/jamessaywhatsalesbuckley-Twitter : https://twitter.com/saywhatsales-James@JBarrows.comSend in a voice message: https://anchor.fm/othersideofsales/messageSupport this podcast: https://anchor.fm/othersideofsales/support
Tiffani Bova is the growth and innovation evangelist at Salesforce, and the author of the Wall Street Journal bestselling book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani was recently named to Thinkers50's Radar Class of 2019, and has contributed her thought leadership to publications like Harvard Business Review, Forbes, Entrepreneur, and Huffington Post. Tiffani has her own podcast, What's Next!, where she's interviewed many of the guests that have appeared on Where Others Won't, like Adam Grant, Michael Lombardi, and Dan Pink. You can find more about Tiffani at: www.tiffanibova.com Where Others Won't is recorded at Apollo Studios in downtown Toronto. It is produced and edited by Adam Esker. You contact Cody directly by visiting www.codyroyle.com
Tiffani Bova is a legend in tech sales. She spent 10 years working at Gartner and is now using her skills to get people to think differently about how they interact with their customers as the Global Customer Growth and Innovation Evangelist at Salesforce. As an executive at one of the hottest companies across the globe, Tiffani has captured many of her best practices and recently released the Wall Street Journal Bestseller, Growth IQ. Tiffani shares more on her career and her incredible experiences as she catches up with Thor in this episode of The Business Thorcast.
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