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On this episode of the SHE MD podcast, hosts Dr. Thais Aliabadi and Mary Alice Haney are joined by Katerina Schneider, founder and CEO of the innovative vitamin company Ritual. While pregnant, Katerina discovered that many multivitamins on the market contained questionable ingredients she didn't feel comfortable putting in her body. Determined to change the industry, she created a transparent, science-backed vitamin line for women. Together, they discuss Ritual's mission to improve supplement standards, what to look for on a vitamin bottle, and the three key policy changes the company advocates for in Congress. If you've ever asked yourself, Do vitamins work? Am I taking the right ones? How can they improve my health?—this episode is for you! IN THIS EPISODE:[00:44] Kat shares how Ritual was conceived[4:44] Traceability - Where are the elements for the product coming from[7:01] Why does a woman need a prenatal vitamin[10:35] An overview of the FDA's regulations and the three policy initiatives Ritual is advocating for in Congress[15:09] What should you look for in a prenatal vitamin and on its label[21:34] What's next at Ritual, and what vitamins Kat takes[28:27] Kat's podcast, For The Real Bodybuilders, is coming out in JanuaryKEY TAKEAWAYS: Women Should Never Feel They Are "Nothing" In A Man's World. Success isn't about gender or background; it's about silencing self-doubt and embracing your leadership power.The Vitamin Industry Needs More Transparency And Efficacy. Ingredients are often untraceable, and many multivitamins need more forms and dosages of the nutrients people need. Clinical research in the category needs to be more extensive, highlighting a need for evidence-based formulations that address actual nutritional deficiencies rather than relying on broad assumptions about dietary gaps.Prenatal Vitamins Are Vital For Healthy Pregnancy And Support Fetal Development And Maternal Health. Folic acid prevents neural tube defects, iron combats anemia, omega-3s aid brain development, and calcium with vitamin D strengthens bones. Ritual Advocates For Three Key Policy Changes To Improve Supplement Safety: mandatory ingredient listings for transparency, strict limits on heavy metals with more transparent labeling, and a standardized definition of "clinically studied" based on human trials of finished products. These steps aim to enhance trust and accountability in the industry.Choose Vitamins With Trusted Certifications And Clinical Backing. Clean Label Project tests for toxins, while USP and NSF verify ingredient accuracy. Opt for supplements with clinically studied ingredients in proper dosages, backed by peer-reviewed, published research for safety and efficacy.Resources: Ritual - WebsiteGET IN TOUCH WITH SHE MD: SHE MD - WebsiteSHE MD - YouTubeOVII - WebsiteGUEST BIOGRAPHY: Katerina Schneider is the Founder and CEO of Ritual, a health technology company that is reinventing the products women use every single day.To date, Kat has raised over $40 million in funding from Forerunner, Founders Fund, NEA, and Upfront Ventures, among others.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we are joined by Katerina Schneider, who is the founder and CEO of Ritual, a health company that is setting a new standard in the supplement industry through traceable science and traceable sourcing. We discuss the challenges consumers face in choosing supplements, the importance of third-party testing, and the misleading use of terms like “clinically studied.” Kat also offers insights into essential nutrients for different life stages and emphasizes balance over perfection in health and parenting.Sponsor:Visit Ritual.com/humans for 30% off your first purchasePlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#763: Join us as we sit down with Katerina Schneider, Founder & CEO of Ritual, and Dr. Nima Alamdari, Ritual's Chief Scientific Officer. Discover insider secrets of the supplement industry from Ritual's leading experts, committed to transparency & developing supplements backed by science. In this episode, we address industry concerns, highlight essential ingredients to look for, & reveal the truth behind supplement labels! To Join us in New York City for Dear Media IRL with Lauryn & Michael and some of your favorite creators click HERE To connect with Katerina Schneider click HERE To connect with Dr. Nima Alamdari click HERE To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential Head to the HIM & HER Show ShopMy page HERE to find all of Michael and Lauryn's favorite products mentioned on their latest episodes. Visit Ritual.com/TSC30 and use code TSC30 to get 30% off your first order of Ritual. Produced by Dear Media
Today, I'm joined by Katerina Schneider, founder & CEO of Ritual. An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it's a nine-figure business and category leader. In this episode, we discuss Ritual's commitment to science and transparency. We also cover: • Challenges of scaling a D2C brand • Building trust in a crowded market • Entering new product categories Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider Rituals's Website: https://ritual.com/ Ritual's IG: https://www.instagram.com/ritual Ritual's TikTok: https://www.tiktok.com/@ritual - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:32) Kat's Journey and Building Ritual (02:59) Navigating Challenges (04:44) Expanding Product Lines While Maintaining Trust (08:17) Innovative Approaches to Product Development (17:00) Marketing Strategies and Omni-Channel Presence (24:51) The Importance of Trust and Community (30:27) Future Roadmap (34:34) Conclusion
In this week's episode, we're re-airing one of our top episodes from last year with Katerina Schneider. Katerina is the Founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health & wellness industry. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science. Now as one of the most trusted brands in the category, Ritual has had more than a million customers and has the top-selling online prenatal multivitamin.In this week's episode, we delve into Katerina's family's immigration journey, arriving in the US with only $50 & a suitcase, and how it has influenced her views on success and money. We explore her transition from finance to a different career path & the role of relationships in her journey. We also touch on the significant pivots Ritual made in terms of product, branding, & marketing very early on, as well as the biggest challenges she faced. Katerina also shares how she incorporates wellness in her life as a mother of three and business owner, highlighting the importance of being a little selfish when it comes to self-care, & so much more.We talk to Katerina about:* Migrating to the US with her family with only $50 and a suitcase. [03:27]* Katerina's finance career and involvement in a major US bank failure. [06:07]* Working at Universal Music, rebuilding her confidence, & discovering passions. [12:45]* Katerina's transition to a new industry. [14:42]* Advice on embracing uncertainty and trusting the process. [18:53]* Ritual's inspiration rooted in Katerina's personal experience during her first pregnancy.[21:51]* How Katerina thrived being both a mother and entrepreneur. [29:31]* The original idea of Ritual and how it changed over time. [34:46]* Taking care of yourself, building habits, and going back to the basics. [41:39]* Why EVERYONE should start a business, and knowing when to take that leap. [47:47]Episode is brought to you by Beeya:* If you're struggling with hormonal imbalances, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances* Get $10 off with promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Katerina:* Instagram: https://www.instagram.com/katandkale/* Website: https://ritual.com/ Hosted on Acast. See acast.com/privacy for more information.
Welcome back to another new season of The Room Podcast! Season 10 kicks off with an exploration into the world of health and wellness entrepreneurship featuring Katerina Schneider, the innovative founder and CEO of Ritual. Join us as we uncover the story behind Ritual, a company that revolutionized the supplement industry. Dive into Katerina's journey, her insights on transparency, and how Ritual's approach is reshaping the way we view vitamins. It's an episode filled with inspiration and a closer look at the visionary mind behind this wellness sensation.Key topics in this episode include; challenging traditional norms in an industry, the importance of transparency in wellness products, and products reflecting a commitment to consumers.For The Room Podcast in your inbox every week, subscribe to our newsletter.Check out our guide to podcasting here! 5:03 - Where did Kat grow up and how did that shape her view of the world?6:02 - Did Kat always think she was going to be a founder?7:00 - How was Kat's early career as an investment banker?8:58 - How did Kat become the global lead of digital innovation at Universal Music Group?11:04 - How did Kat's career experience prepare her for being a founder?13:14 - When did it occur to Kat that there was a gap in the market that she needed to solve?15:45 - How did Kat think about other gaps in the healthcare ecosystem and did she feel uniquely positioned to solve them?20:08 - What was Ritual's first product/vitamin and how did the idea come around?22:19 - What did Kat learn as an early mover in the direct-to-consumer healthcare space?24:41 - Who was the first person to say yes to investing in Ritual?26:14 - How was Kat's experience of raising a family while starting a company?27:54 - What was a moment in Ritual's development where things didn't go as planned?30:26 - How has Kat's experience been going omnichannel and bringing Ritual to retail?33:10 - What is Ritual's tech stack?36:10 - What advice does Kat have for other CPG founders of today?39:07 - Who was a woman in Kat's life that had a profound impact on her and her career?WX Productions
Kat Schneider is the founder and CEO of Ritual, a brand that is redefining the vitamin industry with its dedication to transparency, traceability, and quality standards. When Kat was four months pregnant, she couldn't find a prenatal vitamin she could trust and decided to create one herself. In this episode, Kat delves into Ritual's origin story, shares advice for female entrepreneurs, and challenges the stereotype that you can't start a business and a family at the same time. Kat and Melissa explore the significance of being your own health advocate, and Kat shares what to look for when selecting supplements. They also discuss the most underrated wellness practices that have the biggest impact on overall well-being and the transformational potential of turning daily habits into meaningful rituals. Sign up now for a 7 day free trial at melissawoodhealth.comLimited Time Offer: Use code movewithheart when you sign up for a monthly membership to get your first month FREE.Visit Ritual.com/movewithheart and 20% off your first month of Ritual will automatically be applied at checkout. Melissa Wood-Tepperberg, founder of MWH and host of the Move With Heart Podcast, is a meditation teacher, certified yoga and pilates instructor, certified health coach, and beloved by the diverse community she's cultivated through her unique approach to fitness and mindfulness over the years. MWH is a health, wellness & lifestyle platform on a mission to create a more mindful way of life, accessible and attainable for all. Melissa and MWH have been featured on LIVE with Kelly and Ryan, GMA, The Today Show, Forbes, Fortune and more. MWH was also the subject of a 2021 Harvard Business School case study. The most important part of this practice is that it's not just about building the body you desire, it's about building a better, stronger relationship with yourself. The foundation of this practice has always been about using what you have available to you, whenever, wherever you are. So, wherever you are on your journey, we have something for everybody. The MWH platform has a growing library of 500+ workouts in a variety of styles (pilates, yoga, meditation, pre & postnatal, and more!). Plus, with unlimited access to recipes & video tutorials, plus coveted lifestyle & nutrition tips, this is the destination to better every single aspect of your life.Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Many of us who are seeking optimal health, performance, and wellness take a variety of supplements. And I think it's only natural to find ourselves questioning— what's really in these supplements? How do we know if those ingredients are actually doing anything for our bodies and minds?Our guest today, Katerina (Kat) Schneider had the same questions – and she took action to get to the truth. What she discovered led her to develop a new standard in the world of vitamins and supplements.Kat is the visionary founder and CEO of Ritual – a company dedicated to re-envisioning transparency, traceability, and quality standards in the vitamin and supplement industry.And, Kat's personal story is as remarkable as her products. In our conversation, we delve into the founding story of Ritual, and discuss the philosophy that underpins their mission – a deep-rooted belief in transparency, quality, the power of science, and the foundational belief that “everyone has the right to know exactly what they're putting into their bodies and why.”It's this philosophy – and these beliefs – that make me so excited to be partnered with a company like Ritual (and… a founder like Kat).With our partnership, Ritual is offering a huge discount for Finding Mastery listeners - click HERE get 40% off your first month of Ritual. I mean... Awesome.With Fire,MG-----WATCH this episode on our YouTube channel.Connect with us on our Instagram.Order my book, "The First Rule of Mastery" HERE!For more information and shownotes from every episode, head to findingmastery.com.To check out our exclusive sponsor deals and discounts CLICK HERESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to know more about how to simplify your vitamin and supplement routine? In this conversation, Kat Schneider, founder of Ritual, discusses the inspiration behind starting the company and the importance of traceability and certifications in the wellness industry. She emphasizes the need for supplements and the role they play in supporting overall health. Kat also highlights the importance of gut health and the benefits of incorporating a symbiotic plus supplement. She discusses the need for supplementation in areas such as B12, magnesium, and protein. The conversation also touches on the significance of quality sleep and the introduction of the Bio Series Melatonin. Finally, Kat shares her daily rituals for self-care and the importance of prioritizing time and goals.Follow Marianna: @marianna_hewitt Ritual: Use code MARIANNA40 at checkout for 40% off your first monthProduced by Dear MediaThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
In this episode, Dr. Will Cole is joined by founder and CEO of Ritual, Katerina Schneider. After being unable to find a prenatal she could trust, Katerina took matters into her own hands and created a supplement brand that everyone can trust. By raising the standard on quality, she gives us insight into what we all should look for before purchasing a supplement and why transparency matters for both research and sourcing. They also dive into her journey of motherhood and what it looks like to balance business and parenting - a task that all types of working moms can relate to! For all links mentioned in this episode: www.drwillcole.com/podcastPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Sponsors:Use code BEINGWELL at checkout for 40% off your first month.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Katerina Schneider is the founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health and wellness industry. She joins the show to discuss how being pregnant and unable to find a supplement she could trust, led to her creating what is now a 9-figure business rooted in honesty, transparency and integrity. She shares many shocking truths about the supplement industry including where ingredients actually come from, what's in the capsules, and why simple regulation is not enough. This is an illuminating and fun conversation that will leave you with the healthy dose of skepticism when it comes to what you ingest every day.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit www.ritual.com and use code 30BLONDE for 30% off your first month.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
As of 2022, the supplement industry was estimated to be worth $35.6 billion. But all that glitters is not gold. Supplement companies have a history of stepping into murky waters with health claims and products that don't provide what they say is on the bottle—or sometimes include unlisted ingredients. Further, women are grossly underrepresented in ownership and leadership roles in the supplement industry, though most purchases are made by women. My guest today is defying these odds, paving new pathways, and setting a new standard for quality in this space. In this episode of On Health, Katerina Schneider, the Founder and CEO of Ritual Vitamins, shares her remarkable journey of entrepreneurship. From humble beginnings to creating a multi-million-dollar company and having three babies along the way, she's proud to be an industry disruptor on every level. In our discussion, we touch on a variety of hot topics, including the critical need for transparency within the supplement industry, from testing to traceable sources, and we dive into the challenges female entrepreneurs face navigating motherhood, marriage dynamics, boundaries, and balance. Katerina and I get into: Growing up as a refugee and how it's fuelled Kat's drive as an entrepreneur What inspired the creation of Ritual and the gaps Kat's on a mission to fill in the supplement space Kat's experience building a business as a pregnant woman in a male-dominated society The presence of heavy metals in supplements and the need for transparency in the supplement industry Raising money and the financial risks Kat's taken How Kat practices self-care and wellness in her personal life Navigating the natural shifts that take place within a long-term partnership Katerina's insights and experiences inspire, encouraging us to embrace our dreams, reach for excellence, and decide how we define success. Thank you for taking the time to tune in to your body, yourself, and this podcast! Please share the love by sending this to someone in your life who could benefit from the kinds of things we talk about in this space. Make sure to follow along on Instagram @dr.avivaromm to join the conversation. Follow Katerina @katandkale and visit www.ritual.com Looking for supplements for yourself and your family? Find those - and your 15% discount on every order here: avivaromm.com/supplements Are you a practitioner? You might be eligible to open your own account! Head over here: us.fullscript.com/practitioner-signup/AVIVA
Katerina Schneider is the Founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health & wellness industry. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science. Now as one of the most trusted brands in the category, Ritual has had more than a million customers and has the top-selling online prenatal multivitamin.In this week's episode, we delve into Katerina's family's immigration journey, arriving in the US with only $50 & a suitcase, and how it has influenced her views on success and money. We explore her transition from finance to a different career path & the role of relationships in her journey. We also touch on the significant pivots Ritual made in terms of product, branding, & marketing very early on, as well as the biggest challenges she faced. Katerina also shares how she incorporates wellness in her life as a mother of three and business owner, highlighting the importance of being a little selfish when it comes to self-care, & so much more.We talk to Katerina about:* Migrating to the US with her family with only $50 and a suitcase. [02:49]* Katerina's finance career and involvement in a major US bank failure. [05:30]* Working at Universal Music, rebuilding her confidence, & discovering passions. [12:08]* Katerina's transition to a new industry. [14:05]* Advice on embracing uncertainty and trusting the process. [18:16]* Ritual's inspiration rooted in Katerina's personal experience during her first pregnancy.[21:14]* How Katerina thrived being both a mother and entrepreneur. [28:54]* The original idea of Ritual and how it changed over time. [34:09]* Significance of following your gut instincts in business success. [38:49]* Taking care of yourself, building habits, and going back to the basics. [41:02]* Why EVERYONE should start a business, and knowing when to take that leap. [47:10]Episode is brought to you by Beeya:* If you're struggling with hormonal imbalances, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances* Get $10 off with promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/Follow Katerina:* Website: https://ritual.com/* Instagram: https://www.instagram.com/katandkale/ Hosted on Acast. See acast.com/privacy for more information.
Hi everyone and welcome back to the show! It's Doone here, your host and hype girl! If you've just found us - welcome welcome welcome. Every week we're learning from some of the world's most brilliant minds in business. Like the founder of Ritual, a leading personal health company in US founded by Kat Schneider. Since launching her supplements biz Kat has gone from working in the VC world to building a business that that brings a new level of transparency to the health and wellness industry. While pregnant and in search of a prenatal she could trust, Kat took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science and Made Traceable. Now it's one of the most trusted brands in the category and has more than a million customers. LOVE this episode. So many insights. Before we jump in a quick reminder on the girl code - you know we love it! And I'm doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life or relationships to feature on the show! You can send it to me personally on Instagram or through Female Startup Club's instagram - I'm so excited about this one! Let's get into today's episode, this is Kat for Female Startup Club. LINKS WE MENTION: Ritual's Instagram Katerina's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
Chances are, you've seen Ritual's beautiful products somewhere on the shelves or on your screen. This week, Elizabeth welcomes Katerina Schneider, founder and CEO of Ritual, a personal health brand revolutionizing the health and wellness industry with unparalleled transparency. Struggling to find trustworthy prenatal vitamins during her own pregnancy, Katerina took matters into her own hands. She established a new standard of excellence in multivitamins and supplements, grounded in scientific research and complete traceability. Today, Ritual is one of the most reliable and respected brands in its category. Katerina talks about her holistic upbringing, her Ukrainian roots, and her previous ventures in investment banking and at Universal Music. She shares how Ritual is reshaping the industry with its focus on traceable ingredients, shedding light on the industry's lack of transparency, and the need for stricter regulations in the realm of supplementation. Katerina also imparts valuable insights into what consumers should consider when purchasing supplements. Tune in for an enlightening conversation with the visionary behind Ritual.Find All Season 5 Episodes Here Find our NEW 18oz. Value Size edition of our best-selling Original Ancient Grain Granola, made with Regenerative Organic Certified® coconut oil and coconut sugar at Whole Foods nationwide: Click here to find a Whole Foods near you. Link to this: https://www.wholefoodsmarket.com/storesMentioned: Jade Leaf Matcha Ali Wong Kim Scott Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramKaterinaRitual Vitamins | @ritual
Katerina Schneider is the founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health and wellness industry. In her mission to establish Ritual as the most trusted destination for vitamins and supplements, she's transformed what it means to be a female founder. In our conversation, she describes how she's refining her purpose as a CEO, ways that she prioritizes herself daily, and her non-conventional hiring method. Plus, she shares amazing advice for female founders who don't know where to get started with raising capital and how to pitch your company with confidence. IN THIS EPISODE, WE TALK ABOUT: What sparked Katerina's interest in vitamins and supplements Some of the key roles Katerina's hired for to take Ritual to the next level The main factors that have made Ritual a nine-figure business Using rejection as fuel to take risks and push the status quo Katerina's routine to support herself around stress and leadership challenges RESOURCES Use code EARNYOURHAPPY to get 20% off first monthly subscription at ritual.com Text WORKSHOP to 310-496-8363 to learn more about my upcoming networking and branding workshop with Katrina Scott! Sign up for The Spritz newsletter at litepink.com! CONNECT WITH KATERINA Follow Katerina: @katandkale Follow Ritual: @ritual Shop Ritual: ritual.com CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business
In this episode of The Seam Podcast by Lynne Cohen Foundation, we speak with Katerina Schneider, Founder and CEO of Ritual, a health and technology company seeking to transform the supplement industry through traceable science and sourcing. Here, Katerina shares her journey building Ritual from the ground up (while pregnant, no less!) and shares insights into what it takes to be a successful founder.Use the code SEAM for 20% your first month of RitualThe SEAMLynne Cohen FoundationGuest: Katerina SchneiderProduction by Peoples Media Hosted on Acast. See acast.com/privacy for more information.
Hello my beautiful Woman Inc. listeners! Katerina Schneider is Founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health and wellness industry. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science and Made Traceable, openly sharing the science and sourcing. Now as one of the most trusted brands in the category and one of few supplement companies to be a Certified B Corporation, Ritual has had more than a million customers and has the top selling online prenatal multivitamin. Katerina has been honored on Forbes 30 Under 30, EY Entrepreneur of the Year, Inc 100 Female Founders and Marie Claire's New Guard 50. Prior to founding Ritual, Katerina was a venture partner, managing a portfolio of over 70 tech investments including Spotify, Uber, Dropbox, and Warby Parker. She previously served as Head of Global Innovation at Atom Factory and as Global Lead of Digital Innovation at Universal Music Group. This is the book we reference: https://www.amazon.com/Art-Happiness-Handbook-Living/dp/1573227544
Katerina Schneider is the founder and CEO of Ritual, a health technology company that is reinventing the vitamin. Ritual's number one priority is traceability so customers know where all the ingredients come from and why it’s there.We spoke with Kat about her early days immigrating with her family to the U.S. from the former Soviet Union and living in a welfare hotel in Brooklyn, working at Lehman Brothers on Wall Street during the crash of 2008, leaving her job as a VC to start Ritual when she was 4 months pregnant, her advice for entrepreneurs and what she thinks is the top skill every entrepreneur should have, the issues she sees with the vitamin industry and where it’s headed, and much more!SUBSCRIBE TO OUR NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com
When I planned the first Rebelle Conference, I created the event that I wanted to attend. I found speakers that I wanted to learn from. I scheduled workshops that I wanted to go to. And I filled our planning team with people who I always wanted to work with. People told me that I should be thinking about the customer. But what happens when you ARE the customer? Sometimes you have to follow your own experience and block out the naysayers to create what you want to see in the world, whether that’s a conference like me or a company like today’s guest. When Katerina Schneider realized that she couldn’t find a prenatal vitamin that she trusted, she decided to make one. Katerina is the founder and CEO of Ritual, a vitamin company dedicated to creating the purest, most effective vitamin formulations, and sharing every ingredient, source and scientist that made our vitamin a reality. Before Ritual, Katerina was a Venture Partner with Troy Carter in his investment fund, AF Square, where she managed an active portfolio of over 70 investments, including Styleseat, Dropbox, Warby Parker, Spotify, Uber, and Lyft. Listen to the full episode to hear: How Katerina's changing the vitamin industry through science and technology while creating an experience that makes you want to keep taking your vitamins Ritual’s origin story and what inspired Katerina to start this company How Katerina's growing her company while growing her family How being selfish is how you serve others Learn more about Katerina: ritual.com Follow Ritual on Instagram Follow Ritual on Facebook Rebelle Member Spotlight – Sydney Bass: chicstripes.com Follow Sydney on Instagram Follow The Profitable Stylist on Instagram Learn more about Shannon Siriano Greenwood: Rebelle Community Rebelle Con Follow Rebelle Con on Facebook Follow Rebelle Con on Instagram
The post E1109: Ritual CEO Katerina Schneider on creating pure & effective vitamins, standing out in a crowded DTC market, utilizing subscriptions & more appeared first on This Week In Startups.
The post E1109: Ritual CEO Katerina Schneider on creating pure & effective vitamins, standing out in a crowded DTC market, utilizing subscriptions & more appeared first on This Week In Startups.
Katerina Schneider was four-months pregnant when she set out to raise money for her subscription-based vitamin company aimed at delivering clean, science-backed, vegan-certified multivitamins made for women, by women. Since it's founding in 2015, Ritual has sold more than 1 million bottles of vitamins to become the first direct-to-consumer brand in the vitamin supplement industry. Founder and CEO Katerina joins Raising The Bar to talk fundraising while pregnant, being a "habit company," traceable ingredients and radical transparency, and raising $40.5M to date. Keep up with the brand at ritual.com and @ritual. And don't forget to follow @alliwebb for #BTS. If you enjoyed this episode please don't hesitate to subscribe and rate us! Produced by Dear Media.
Katerina Schneider, Founder & CEO at Ritual was meeting with an investor slash acquaintance to discuss funding for Ritual, it was the early days. Because she was 4 months pregnant, she was told that it would be appropriate to let him know about the pregnancy. Plus, she had known previously and expected a pleasant conversation. What he said next was horrifying. "You can either start a family or build a business, you can't do both". How would you respond? For Katerina, it provided the fuel for building a hugely successful brand that was voted by LinkedIn in 2019 as one of the top 25 places to work. How you like me now, Mr. Investor? In part 1 of this incredible episode, Katerina shares her journey including How she started Ritual at 4 months pregnant and Why it's so important to be transparent about ingredients, How she created the first fully traceable multi-vitamin so you know what's in it, Why 1/3 of women can't fully utilize Folic Acid but why large companies keep using it because it's cheap, Why she was fascinated by taking something from a routine to a habit, to a ritual, Why being pregnant made her more creative, Why happiness in employees dictates the success of your business, Why being in a startup equalizes everyone, and Why being a mom is a great breeding ground for being an entrepreneur. Note: there is so much great advice, I can't list it all. So join us while Ramon Vela interviews Katerina in Part 1 of this episode and hear her share the inside story of a brand. For more on Ritual visit: https://ritual.com/ Visit the partners who make this show possible: Gorgias - Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com
Katie talks with a roundtable of mom entrepreneurs— women who started their businesses when they were pregnant and/or new moms. Sarah Gibson Tuttle, the founder and CEO of Olive and June nail salons; Angela Sutherland, the co-founder and CEO of Yumi, a baby food subscription service; and Katerina Schneider, the founder and CEO of Ritual, a vitamin company discuss their journeys of starting successful businesses.
This week Nikki sits down with Katerina Schneider, SHE-E-O of smart vitamin company, Ritual. While pregnant Katerina came to the conclusion that basically all the multi-vitamins on the market were full of highly questionable ingredients that she didn’t want in her body -- sooooo, she set out to create her own transparent (literally) vitamin line for women. If you’ve ever wondered A) Do vitamins actually do anything?, B) Am I taking the right one?, or C) How can vitamins optimize my health? this eps for you!
Ladies, what are some of your daily routines? Do they help you succeed in life, or are they simply items to check off your to-do list? Of course, there are plenty of blogs and books filled with the extreme daily rituals of successful people, rituals that can often make us average folks feel diminished. For instance, supposedly, Stephen King writes 2,000 words a day, and Karl Marx visited the British Museum Reading Room from open to close every day—for nearly 30 years! Some CEOs start their day with rigorous exercise or a 4 a.m. wake-up call, whereas the average woman’s daily rituals might include squeezing in an afternoon nap, listening to a podcast during rush hour or basking in a postwork hot shower to rid the day’s stressors. Whatever your daily rituals, today, write them down and question whether they add or negate from what you want out of life. The post Katerina Schneider: She’s Got Your New Daily Ritual appeared first on On The Dot Woman.
How do you spice up a monotonous market with your product? How do you gain the resources for these innovations? Today's guest, Katerina Schneider, wanted to bring a new spin to the vitamin industry by providing transparency about ingredients in her women's vitamin line, Ritual. When she was pregnant with her daughter, Katerina's conscious about what she put in and on her body was even more heightened. Already health-conscious, she began to take a deeper look into the ingredients in her family's foods , body products, and cleaning supplies. She found they were filled with poor quality ingredients, and a lot of those ingredients were in her prenatal vitamins, such as: blue coloring, titanium dioxide, carrageenan and other questionable products tested on rodents and humans. She started to ask her friends and peers about the vitamins they took and if they knew better quality brands. She discovered most people did not pay attention to the ingredients and never really saw a difference in brands. She even noticed how hard it was to find all the ingredients in vitamins and where they came from. She decided should start her own vitamin line. And she wanted her product to be based an evidence based company that was rooted in science. She hired Dr. Luke Bucci, head of research for the Airborne vitamin, to be a part of her team. They spent a year looking at studies on vitamins on the market and narrowed their nutrients to nine ingredients. Some of those ingredients include: a fourth generation folate from Italy that women can process and utilize, vitamin D3 from lichen instead of sheep's wool or Omega 3 from algae instead of fish oil. Ritual's vitamins also have a vegan capsule that is made of non-GMO corn protein instead of TALE shellac protein and PDP! All of Ritual's ingredients and nutrients are listed on their website and informs consumer's of their origins and features interviews with the company's suppliers. What sets Ritual apart even more is their in-house team of scientists that are available to answer questions from consumers about their vitamins, and nutrition in general through their social media platforms. Join us with a healthy boost of entrepreneurship and learn more about Ritual! In this episode you will... Know how to set your product or business apart from others in your market Figure out how to find quality ingredients for your product Learn how to set a price point and a selling strategy Discover how to create a customer service and marketing strategy that appeals to your target audience Understand how to develop a strong pitch for investors Learn to create innovation from the "noes" INSIGHTS "Going through childbirth makes you a stronger founder [and] leader; you feel like you can take on anything and there's more purpose behind what you do." -Katerina Schneider "As a founder you have to be a really good storyteller. It's what inspires investors..hiring a team, and gets you through the hard times. Having a story that tells your vision really well is really important." - Katerina Schneider "We're not just a vitamin company. We're really going to transform women's lives and make them feel their best every single day." -Katerina Schneider "All the 'noes' that we got forced us to create something radically different. One of our values at the company is 'we like noes.' It means it's never been done before." -Katerina Schneider "You have to start a company when you think you'll be excited about your idea 10-20 years from now. You start a company for the long haul.There's a lot of highs [and] lows, but unless you're so passionate about what you're constructing, it's not worth it. It's that passion that drives you every single day.If you don't have that long term conviction and interest, I don't think it's worth starting a company." -Katerina Schneider RESOURCES Ritual Website Ritual Facebook Ritual Instagram Ritual Twitter Katerina Schneider LinkedIn Katerina Schneider Twitter The Hard Thing about Hard Things by Ben Horowitz
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